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Welcome to the nutritionist podcast.

This is Diego from NutriAdmin. I am recording from London and I will be your host for today.

In today’s episode, we have a guest that knows the worlds of both nutrition and marketing: Ana Reisdorf. Ana is on a mission to help wellness brands rank on the first page of Google with evidence-based marketing strategies and content created by experts.

Ana specialises in content strategy and creation. She is the founder of Reisdorf Writing Service, a Health and Nutrition Marketing Agency she has been running for over 6 years. Ana also holds a Master's degree in Clinical Nutrition from Central Michigan University.

Listen in to learn:

• The importance for nutrition and wellness brands to do marketing

• Why content marketing is such a key piece of the strategy for a wellness brand

• The kind of content that Ana has seen working well over the years for health brands

• How to promote your business with SEO online without spending a fortune

• What you can expect when working on your content strategy with someone like Ana

• Top advice for a nutritionist or wellness brand that has never done any marketing before

• How to rank on the top of Google for your niche keywords

• And more!

This episode is sponsored by NutriAdmin – the all-in-one software for nutritionists and dietitians. Sign up for a 14-day trial today at nutriadmin.com and get a 50% off discount for 2 months with promo code PODCAST50.

Learn more about Ana Reisdorf in the following social media channels:

Facebook group, RDs who write:

https://www.facebook.com/groups/1758105677849876

Linkedin personal:

https://www.linkedin.com/in/ana-reisdorf-ms-rd-33b414/

Linkedin Business:

https://www.linkedin.com/company/reisdorf-writing-services

Instagram: Nutrition_writers:

http://www.instagram.com/nutrition_writers

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Try NutriAdmin today 50% off for the first two months at https://nutriadmin.com by signing up with promo code PODCAST50.

In today’s episode Diego from NutriAdmin will be interviewing Finlay MacLaren. Finlay is on a mission to help people Build their health so they can live the life they want, you can see his passion from the content he publishes online!

Finlay is a strength and nutrition coach. Finlay is also the Chatting Fit Podcast Host, a Strength Athlete, and an Entrepreneur. He holds a Master's degree in Nutrition and Physical Activity from the University of Bristol.

One of the traits that makes Finlay stand out amongst coaches is that he has a background in business too as well as in nutrition/fitness. His coaching business has allowed him to blend together these two passions of his to serve clients.

Today’s episode is packed with marketing tips and strategies that Finlay uses himself to grow his audience. You will learn:

• The crucial importance of word of mouth and story-telling, using case studies and testimonials

• How to grow an audience in social media starting from scratch

• How to create content that your customers will engage with

• How to test out multiple approaches to content until you find something that resonates with your audience

• The mindset you must have to build rapport with clients and build your brand

• Tips on coaching and helping clients succeed

• The importance of picking a niche in your market, and how you can test out different types of client profiles until you find an audience that you synergise with

If you are a nutritionist, coach, personal trainer, or anyone else in the fitness & wellness space trying to grow a private practice/business then this episode is for you! They don’t teach you these kind of real-life marketing skills in school!

You can learn more about Finlay in the following social media channels:

Instagram - @finlay_squats and @Chatting_fit_

LinkedIn - Finlay Maclaren

Youtube - @Chatting Fit

And also follow Finlay's podcast Chatting Fit at:

Spotify:

https://open.spotify.com/show/0K9sgP3I8Try0Qs5zcSyHv

Amazon Music:

https://music.amazon.co.uk/podcasts/f532f5d1-fe1f-44e0-a75b-076a2dad5e31/chatting-fit

Apple Podcasts:

https://podcasts.apple.com/us/podcast/chatting-fit/id1553613407

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To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.

Jan is an Accredited Clinical Nutritionist. Specialising in evidence based functional testing and treatments; Autoimmunity, Gastrointestinal Disorders i.e. IBS/SIBO, Ulcerative Colitis/Crohn’s/IBD, Hyperpermeability/Leaky Gut, Microbiome Restoration, Pyrrole/Mauve factor, MTHFR, Family planning/Pregnancy. The list does go on and on.

She’s based in Adelaide Australia and has been working for over 10 years as a resident nutritionist, nutritionist feature writer, and clinical nutritionist.

Within this episode we talk all things gut health and discuss her style of fusion which incorporates both holistic and clinical nutrition. To all those out there looking to learn more about your gut health or simply want to know the kind of work Jan does, this is the episode for you.

All the links to Jan’s social media and websites are posted below.

It’s a Gut Thing:

https://view.flodesk.com/emails/633aaaba4c3dd14d9602116c

Instagram:

https://www.instagram.com/nutritionwithjanmarie/

LinkedIn:

https://www.linkedin.com/in/jan-macfarlane-a39a4143/

Website:

www.janmarie.com.au

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To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.

Laura is a Registered Dietitian and beyond that has lived the ups and downs of extreme dieting for the majority of her life.

Laura’s passion is to help women who have been riding the diet roller coaster, with the aim of getting them off the ride for good.

Her style focuses not on excessive dietary restriction or through burning out in the gym. To the contrary, her style provides her clients with a proven system that includes "building sustainable habits and mental resilience"

Laura is very much on a mission to STOP the diet culture nonsense and get to the core of what is really going on. To her health is the priority, not body fat %, but she acknowledges that most women, want to lose weight for the latter not the former. Her aim to the shatter that common belief system and instead offer a truly sustainable approach with proven results.

Within this episode we discuss her approach, and some of the great success stories that come with that. Her program, a 12-week intensive workshop, aims to break the traditional conceptions around dieting, offering instead a proven method that doesn’t involve complex theories of change but rather a simple and digestible plan of action which has already changed the lives of so many.

If you’re interested in learning more about Laura’s approach, check out the links listed below.

Website:

https://empowernutrition.info/links

Instagram:

https://instagram.com/laura_empower.nutrition

Facebook:

https://facebook.com/empowernutrition

Pinterest:

https://pinterest.com/empower_nutrition

TikTok:

https://tiktok.com/@laura_empowernutrition

Twitter:

https://twitter.com/BestDiet_4You

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To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.

Episode 8 introduces our fourth external guest, Barbara Karafokas. Barbara is a qualified Holistic Nutritionist earning a MSc., a member of the Pancyprian Association of Nutritionists, and also holds a certificate in #Paediatric #Nutrition to assist parents facing gut issues with their children from 4 months of age.

Barbara brings a blend of skills to her practice and teaching. For over twenty years she has been committed to creating awareness about the hidden dangers to health. She promotes healthy eating, a healthy lifestyle combined with the Mediterranean diet, the raw food diet, wholefood supplements, herbs, exercise, stress management advice and other healthy lifestyle tips.

As a health, nutrition, and wellness consultant, she offers counselling in person or online. Her passion is to inspire and empower others to create the life that they dream of, content and free from disease.

This episode discusses a whole systems approach, delving into nutrition, not just in terms of nutrients, but also from a social and philosophical perspective. To all those interested in Barbara’s work, please check out her links to her social media and website, listed below:

Website ->

https://www.barbarakarafokas.com/holistic-nutritionist-barbara-karafokas.html

Twitter ->

https://mobile.twitter.com/themedlifediet

LinkedIn ->

https://www.linkedin.com/in/barbara-karafokas-03ab0932/?originalSubdomain=cy

Podcast ->

https://open.spotify.com/show/5xd7TLTybqyIsd85Y4v9jx

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Welcome to episode 7 of The Nutritionist Podcast.

In today’s episode, Diego from NutriAdmin is here to give you an overview of online marketing as a nutritionist. How to get more clients, and how to grow your practice or business.

Diego started NutriAdmin back in 2016 and has over 7 years of experience running a business. Moreover, he has had contact with thousands of nutritionists and dietitians over the years. So his background should be highly relevant to our audience of nutritionists and wellness professionals.

Before we start, a brief message from our sponsor – NutriAdmin. Nutriadmin.com is the all-in-one software for nutritionists where you can manage your practice, create meal plans, and keep all your data organised. It’s rated close to 5 stars by our users, and you can get a free trial at nutriadmin.com. Moreover, if you use the code PODCAST50, you will get it half price for the first 2 months, so if you are interested check this out.

So, marketing for nutritionists - Why this is needed?

Firstly, let’s consider specialist vs business skills. Most nutritionists will be experts in nutrition, and that will be their educational and professional background. However, it takes a different skillset to thrive in business/private practice. We talk about this in the podcast.

Also, we consider the important of defining your audience, being as specific as you can. E.g.

• Middle aged women that are trying to get into sports, in this location

• People with diabetes in the state

• People with specific eating disorders and age groups.

Then we delve into a brief overview of the different marketing strategies out there, including:

1. Creating a website

2. SEO to rank in Google

3. Social media marketing

a. Instagram

b. Twitter

c. Facebook

i. Page

ii. group

d. Linkedin

i. Page

ii. Group

iii. Personal profile

e. Youtube

f. Podcast

g. Tiktok

1. Advertising

a. Google

b. Facebook

c. Linkedin

d. Twitter

e. Etc

1. Remarketing

2. Email marketing

a. Building an email list

b. Sending regular newsletters

c. Segmenting audience

d. Following rules

1. Partnerships

a. Referrals from doctors

b. Supplement companies

1. Follow up

2. Cold calls

3. Cold emails

4. Leaftlets

5. Offline marketing

We also talk about different techniques for grading results of your marketing efforts:

a. Grading them

b. Time they take

c. Effort

d. Whether you like it

e. Money cost

Hope you find this useful and we intend to bring marketing experts into the show as guests to delve deeper into many of the strategies above.

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To learn more about how nutriadmin.com can help you

cut down in paperwork, create meal plans, and handle your admin work more

efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if

you enter the code PODCAST50 upon sign up you will get a 50% discount for the

first 2 months of your subscription.

Episode 6 introduces our third external guest, Gabe Segall. Gabe

acquired a master’s degree in #Sports-Therapy and has worked extensively, both

as a lead clinician within a football club and as an independent therapist,

treating a number of clients, including myself!

He completed his Bachelor of Science in #sports and #exercise

at Leeds Becket #university and subsequently went on to complete his Master of #science in sport and exercise therapy a year after. He soon landed the role of clinical lead at

BWFC, a small upcoming football club with lots of potential. That very year he

joined the club, the team went on to see themselves reach a milestone, making

it to the quarter files of the #FA-CUP, defeating premier league club

Bournemouth FC.

After a long career with the club, he’s decided to take on a

new challenge and acquire a second master’s degree in #physiotherapy, which he

is currently undertaking. He is now on this amazing #podcast, chatting to us

about his experiences, teaching us about what he has learnt from all his years

working with both the everyday man, and the senior level athlete.

Episode 6- Ismail and Gabe delve into #Physical health and

what nutritionists can take from someone who lives and breathes fitness and

health. We delve into the technical aspects and discuss what nutritionists

ought to bring into their practice from a perspective outside of nutrition

itself.

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To learn more about how #NutriAdmin can help you cut down in #paperwork, create #mealplans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.🍇🍈🍉🍊🍋🍌

To learn more about NutriAdmin, check out our website 🕸️

https://nutriadmin.com/

🍑🍐🍏🍎🥭🍍

In this  episode we introduce Gennaro, a #nutritionist  that believes his job is to help speed up and improve other medical professionals’ work. So he may say his job is about preventing many chronic diseases. Of course being on a diet is not just about having the best tailor made nutritional plan, but even about to know how to manage food related emotions, having self-esteem, being always very motivated and trust the nutritionist. He breaks down the holistic approach and gives us a sneak peek into his world as an active #nutritionist.

To learn more about Gennaro, please check out the following links to his profile: 👇👇

Facebook 🤌

https://www.facebook.com/gennaro.capuanoNutrizionistaSeminutrohttps://www.facebook.com/Dr.GennaroCapuano

YouTube🤌

https://www.youtube.com/channel/UC9wWudhQuvMRCTQFi_OjbCg

LinkedIn🤌

https://www.linkedin.com/ in/capuanogennaro/   

Instagram 🤌

https://www.instagram.com/dr.capuano.gennaro/

TikTok🤌 

https://www.tiktok.com/@gennarocapuano247  

Wesbite🤌  

www.seednfeed.co.uk 

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To learn more about how #NutriAdmin can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.

Within this episode, Ismail calls all nutritionists, dietitians and other health professionals to reach out and contact the team at NutiAdmin!

Do you have your own practice?

Are you a nutrition professional?

Do you have lots or little experience?

We want to hear from you! The more voices we have the better ! So come on down check out our website for more information!

Link to our podcast page: 👇👇

https://nutriadmin.com/nutritionist-p...

Link to article on incidence of cancer under 50's👇👇

https://www.sciencedaily.com/releases...

Link to medical breakthrough on cancer formation BBC NEWS👇👇

https://www.bbc.co.uk/news/health-627...

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To learn more about how NutriAdmin can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.

Episode 3, introduces our first external guest, Sara Strout.Sara is a registered dietitian and public health nutritionist. She completed her Bachelor of Science in Nutrition and Dietetics at the University of Delaware in the United States and a Master of Science in Nutrition and Global Health at LSHTM. Before working at LSHTM, she worked with the U.S. Peace Corps, a federally funded independent agency, as a Clinic and Health Team Capacity Building Specialist in Botswana.

Episode 3- Ismail and Sara delve into Super-Foods and what they offer in relation to healthy eating, environment as well as the food industry. Is there any truth to the idea of a food being "super"?

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Within this episode Diego and Ismail begin to discuss and anatomize the quality of science we are often presented with in this age of information. They delve into a blog post they worked on very recently, which covers the hierarchy of evidence. Their conversation takes us down the rabbit hole of modern sciences and offers a skeptics perspective in  determining the strength of evidence in research. 

Link to the blog post: https://blog.nutriadmin.com/how-to-determine-the-strength-of-evidence-in-research/ 

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An introduction to our new podcast series, covering the wide range of topics that are ALL things nutrition. Episode 1, introduces the team behind NutriAdmin and gives a special 1-1 interview with co-founder of NutriAdmin Diego Oliveira Sanchez. Diego has a background in Physics and holds a masters in Scientific Computing from Cambridge University. His professional experience ranges from academic research on neural networks at Cambridge, to data science and process optimization working at Citigroup in London. Diego has been running NutriAdmin since 2016.  Our interviewer is a nutrition expert Ismail Zoutat. Ismail is all things nutrition. He completed a BSc Hons in Nutrition from the University of Leeds in 2020. He subsequently graduated with an MSc in Nutrition for Global Health from the London School of Hygiene and Tropical Medicine in September of 2021. In December of 2021, Ismail was contracted for the World Food Programme where he was deployed to deliver a comprehensive nutrition survey of the refugee population of southwest Algeria. Ismail has also worked in multiple capacities throughout the years, including, but not limited to, personal training, health and nutritional consulting, and public health nutrition research.