Marketing Breakthrough: Recent Episodes
Jay Oakes & Indya Oakes
Whether you've been at it for years in your job, you own your company, you're crushing the side hustle or you're just getting started, outside perspective is crucial. It's time for a breakthrough experience in your marketing journey. Let's get to it!
Ride Co. Thread Goods founders and branding masters, Noël and Nic Weigel, talk with Jay and Indya about how their "2020 creative outlet" became a known brand in the BMX and alternative sports industry. Not only did they create a successful retail business, they built a brand that encouraged community during a divisive time.
Fast forward to 2024, Noël and Nic have launched re.THINK Creative Consulting, helping businesses create their own lasting brands.
Check out the Ride Co. Thread Goods website here.
Learn more about re.THINK Creative Consulting here.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
In this special 100th episode, Jay and Indya discuss struggling businesses, the financial struggle of Q1 in 2024, and where (or when) your marketing can make its best impact.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
What are the biggest mistakes when it comes to running your business? Saying yes when you should've said no. Based on the conversations we've had with entrepreneurs and some of the experiences we've had ourselves, the biggest mistakes and things that will set you back the most are the people you shouldn't be working with in the first place.
It's so easy to get into a position where you want to say yes every time want to be everything to everyone, but that can get you into a really tight spot.
To avoid some of the largest headaches and setbacks, sometimes the best thing we can say is, "NO."
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
In this episode, Jay and Indya tell the story of the Breakthrough Blueprint, how it became a roadmap, and its transformative results.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Weeks and weeks since the last episode? What happened? Listen in as Jay and Indya dive into their summer and share why they paused the podcast.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
If you're moving in a direction that is misaligned with where you want to go, you have to stop what you're doing and realign!
It's important to create goals and vision in order to align your growth to where you want to end up, both in your personal life and in business. If you're outside of that alignment, it's important to reassess so you don't end up too far outside of where you truly intend to go.
Once you have your focus and clarity around your direction, then you can dive back into the pursuit of the NEXT LEVEL! 🚀
For further insight on this, listen to EP. 90 | ACCIDENTAL VS. INTENTIONAL
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
When in doubt, trust the process. Jay and Indya use this short episode to discuss the value of giving time for the hard work you’re putting into your marketing. With a solid strategy, there is no reason to doubt the direction you’re heading, no reason to get distracted by the “next best thing.”
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
In this mini-episode, Jay takes a few minutes out of his busy travel schedule to dive into the dangers of trying to “play the algorithm” to gain exposure on social media.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Founder of THE (aka, Toby Henderson Enterprises), Intense, Sinz, Box Components and Owner of Race Inc., Jay talks with Toby Henderson about his entrepreneurial journey from the past to current.
Because of Toby’s deep roots in the sport of BMX, the conversation unfolds about how he got into BMX racing, mountain biking as well as the history between he and Jeff Bottema and Bob “Oz” Osborn.
If you’ve ever wondered about how the renowned Box number plate came to be, the history of the THE mountain bike fender or what it looks like to create reputable companies, this is an episode you don’t want to miss!
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Typically, the thing that you least want to do, is the thing that will most grow your business!
As you’re seeking the next level in your entrepreneurial journey, doing more of what most needs to be done is crucial.
If you’re ready for that next level, and ready to create a roadmap and strategy to get you where you want to go, follow the link below 👇 and let’s set up a Discovery Call!
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
One of the single most advantageous things you can do, as an entrepreneur, is to create an audience that you own! By owning your audience, it doesn't matter if platforms go down or if algorithms change... you just have to know how to communicate and connect with your customer.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Your business, your customers, and your marketing can all be created by accident. But to build a business that aligns with your goals, intentionality is required.
Join Jay and Indya as they share their own experience and the value of finding the sweet spot between intentionality and happenstance.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
When the pressure is on, do you tend to rush to get things done or pause to make a plan first?
In this episode, Jay and Indya discuss how no movement in your marketing can be greater than the wrong movement.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
If you want better results you have to push harder, right? But, what if youre using the wrong method?
Jay and Indya discuss the challenges of giving your all and pushing your limits when what you’re doing, in the first place, is wrong.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Q1 is coming to a close. With one week remaining, do you feel the pressure to push for the sales you need in order to make your Q1 goals?
In this episode, Indya asks Jay to share his experience in knowing when it’s a good idea to push for a sale and when it’s time to wait and let the process do it’s work.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
After a few years of being away from the valley and pursuing corporate life, Andrew Miller returns to the Skagit Valley in the PNW to pursue his entrepreneurial endeavors! After a few years of running tulip farms, he decided to bring to life a new farm, called Tulip Valley, and add a few twists and unique opportunities that the Skagit Valley Tulip Festival has not yet seen including Tea Time, U-Pick, Night Bloom, and more! After all, he did describe himself as "CONSTRUCTIVELY DISCONTENT..."
Join us in this conversation with Andrew as we dive into the topics of entrepreneurship, taking a new approach, challenging the status quo, and making things happen!
To see what Andrew is working on, you can visit Tulip Valley or you can email him here - andrew@tulipvalley.com
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Remember when inspiration struck AND you had the margin to bring that idea to life?
Jay and Indya take last week’s episode, Last Minute Marketing, deeper in this unofficial part 2 focusing on creativity.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Oh shoot! It’s 9pm and you forgot to design a post for a special event tomorrow! If you hurry, you can throw something together that’ll work, right?
Jay and Indya explore the pros and cons of last minute marketing and the effect it has on your brand.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
64% of people abandon their New Year’s resolutions in the first month. With 6 weeks remaining of Q1, where are you at in achieving your quarterly goals?
Listen in as Jay and Indya talk about procrastination, goal desertion, and how to “show up.”
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
That moment you see the vision for your business, your passion and excitement overflow.
Jay and Indya discuss how the quality of your work changes and tips to rediscover your excitement when it seems to disappear.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
What is freedom to you? Is it more time? More money? More travel? Less work? Less stress? How will you know when you've achieved this "freedom?"
Listen in as Jay and Indya discuss the changing landscape of freedom and the impact it has on your physical, mental, emotional, and spiritual health.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
You can have the best messaging—the best marketing, but if you have a bad offer, you will still find yourself stuck.
CEO of Liberty Type, Amanda Burg, joins Jay and Indya to share her all-too-real perspective on bad offers and moving quickly from failure to success.
You can find Amanda Burg here on Instagram or on her website.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Have you ever heard the phrase, “Nobody wants to jump on a sinking ship”? Whether it’s your internal systems, employee culture, or your marketing, communicating your business in a positive light is crucial to its future success.
Listen in as Jay and Indya dive deeper into this topic.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Professional Connector, Kevin Thompson, joins Jay and Indya to share why he believes in the power of relationships and how they change the world.
Kevin Thompson can be found here on Facebook.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Ideas are priceless. A great idea can be the spark that jumpstarts your future. But what happens if a new idea distracts you from the path you’re already on?
Jay and Indya open up about some great ideas that produced some not so great results.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
How much time have you wasted trying to convince someone to buy from you? In this episode, Jay and Indya discuss this common battle faced by entrepreneurs.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
When someone asks you how you're doing, it's easy to respond with, "great!" But are you really doing great? A quick answer that doesn't honestly describe how you (or your business) are doing will only lead to further distance between you and your community.
Jay and Indya created the Rate Yo'Self Assessment to help prevent you from slowly ignoring the problems that need solving in order to grow your business, your team, and yourself.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Leadership and team building can be tough. Especially for those with a clear vision and laser-like focus. In this episode, Jay and Indya discuss the challenges of delegation, hiring, and how your weaknesses can be used to develop the perfect team.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
What happens when Jay & Indya harness their genius to create 12 month roadmaps for their clients? Results! Listen for a deeper look into what Marketing Breakthrough offers and the results that inevitably follow.
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Founders of Virtual Coaching Sales, Creators of Ecstatic Way, and Authors, Caitlin and Michael Doemner share how they designed the life of their dreams and make those dreams reality!
By intentionally designing and effectively aligning their entrepreneurial endeavors they have been able to travel the globe with their children while working from wherever there’s wi-fi and create unforgettable memories!
Follow @alloverthemapfamily on Instagram to see the where Doemner family is off to next!
Check out Ecstatic Way - Where Caitlin coaches on how to find financial freedom through emotional mastery.
If you’re an entrepreneur who struggles to love selling, this is definitely a ‘not-to-be-ignored’ opportunity!
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BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
What does it look like to create your BEST YEAR YET? Jay and Indya discuss the advantages of intentional planning for 2023 and the disadvantages of doing nothing.
BOOK A CALL WITH JAY to —> https://calendly.com/jayoakes/discovery-session <— to learn more about how we can help your business reach the next level!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed.
Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial setbacks, to developing an underground brand, to creating a print shop, to overcoming the 2020 shutdown, and so on. This is an episode you don’t want to miss.
See what Adam is working on: @treelines_northwest
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed.
Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial setbacks, to developing an underground brand, to creating a print shop, to overcoming the 2020 shutdown, and so on. This is an episode you don’t want to miss.
See what Adam is working on: @treelines_northwest
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Do unicorns exist? What about unicorns in the marketing world?
Jay & Indya describe the desirable, yet elusive, Marketing Unicorn and how near-impossible they are to find.
(Link for music used in intro): https://www.youtube.com/channel/UCxSxnCxUdFEmmxUQffurbiQ
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
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Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthr...
Erika Biddix joins Jay & Indya to share her incredible journey of creating Aught Entrepreneurs -- a place for coaching, coworking, and community for female entrepreneurs. As a woman who has learned from past mistakes, Erika's mission is to share her wisdom with other women to help fast-track their success.
In this episode, you'll hear the entrepreneurship lessons Erika learned from an ex-boyfriend, an insider look at Aught, Erika's retreat, and coaching cohort.
If you are a female entrepreneur, you NEED to know Erika Biddix, CMM, CMP. You can find more about Aught Entrepreneurs here. Follow @aughtentrepreneurs on Instagram or join the FREE Facebook group, Women Redefining Entrepreneurship, for access to a great community of other female entrepreneurs--you'll see Indya there too!
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Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthr...
In the part 2 of this series, Jay shares why he believes in coaching, connecting with people, and how his past helped create Marketing Breakthrough.
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
Follow the Marketing Breakthrough Podcast for future episodes designed to strengthen your marketing.
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Listen in for a look at who Indya is and the life experiences that brought about her unique perspective to Marketing Breakthrough.
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Why is it that Branding is so important yet also challenging?
Liberty Type Founder & Creative Director, Amanda Burg, joins Jay & Indya to share her innovative approach to keep branding a top priority.
Learn more about the AMAZING Creative Liberty Club here. Use our affiliate code “MARKETING” for a discount!
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Remember your lemonade stand dreams? What were you planning to use your earnings to buy? Listen in as 5 year old Ashlen plays “Lemonade Stand” with Jay to learn how using your “why” sets your business apart.
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Your goals are so close you can almost taste them. You see the proverbial finish line and you just need to push a little bit more, give a tiny bit more, work a little bit harder. But at what cost? Jay and Indya remind entrepreneurs of the power of play--how they can achieve their goals AND enjoy life simultaneously.
Questions and/or “AH-HA” moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Do you stand out in your industry? Do you appeal to your ideal customer?
Jay & Indya shake things up and challenge your willingness to be vulnerable and connect with your audience.
Questions and/or “AH-HA” moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
Choosing a vendor for your creative needs can make or break your marketing goals. Jay and Indya use examples to point out what you want in a vendor and what you don't...
Questions and/or "AH-HA" moments? Send us an email at aha@marketingbreakthrough.co
For more information about what we offer and to access our other resources, visit our website at marketingbreakthrough.co
When you become hyper focused on what you sell, who you serve and how you generate leads, your business will excel.
Jay and Indya use specific examples challenging entrepreneurs (aka YOU) to hyper focus on what they offer to create both customer and personal satisfaction.
In the toughest seasons, it’s the people around us that get us through. Jay and Indya focus on the value of community and support for entrepreneurs to be successful.
Special Announcement: Get the RESULTS Intensive Video Course FREE ($495 value) by subscribing to the Marketing Breakthrough mailing list! Go to www.marketingbreakthrough.co and subscribe in the pop up to get your coupon code today!
Fast forward one year from now.
What will your life look like? Where will your business be?
Jay and Indya open up about the necessity of change and having a plan in place to achieve your dreams.
What would happen if you submitted to the incredible ideas that haunt your days and keep you awake at night?
Special Guest, Alicia Luca Dean, Author and Blogger, joins Jay and Indya to share her life-changing story of overcoming doubt, giving into her dreams, and watching the world respond.
Find Alicia Luca Dean on Instagram: @shewritesitplain or her blog: www.shewritesitplain.com
Buy her new book: Until the Darkness Turns to Light on Amazon
Alicia Luca Dean
Author of Until the Darkness Turns to Light: A Novel and Blog, She Writes It Plain
You’ve had an epiphany! You’ve found inspiration! Now what do you do? Jay and Indya get practical and share how to make a plan and assemble the “troops” in this first episode of Season 2.
As common as it is to become drained, it’s equally uncommon for people to take the time truly needed to rest and rediscover themselves.
In celebration of their one year podcast anniversary, Jay and Indya share more of their story and the value of rest.
Successful brands always offer incredible experiences. But how do they achieve that level of customer service?
Jay and Indya share their “secret shopper” secrets to increase brand trust, eliminate negative interactions, and nurture your audience.
From a roadside candy stop to a Bavarian themed town, the range for incredible ideas is endless. Yet somehow, so is the number of naysayers in a dreamer's life. Jay and Indya discuss some amazing ideas and the confidence required to listen, learn, and push through the naysayers.
“Work smarter, not harder.”
If marketing is everywhere, then why do businesses continue to say they don’t need it?
Jay and Indya challenge this thought process with examples from large companies like Coca-Cola and Subaru.
With online marketing resources leading to scams and inevitable frustration, it can be hard to find a marketer you can trust. Jay and Indya reveal tips to hiring trustworthy marketers that will help you achieve your business goals.
If you could go back in time, what wisdom would you share with yourself? Would your younger self truly listen and take your wisdom to heart?
In part 2 of the series, Back to the Future - Wisdom for a Younger You, Jay and Indya challenge listeners to learn from their own past and pivot toward the future of their dreams.
If you could go back in time, what wisdom would you share with yourself? Would your younger self truly listen and take your wisdom to heart?
In part 1 of the series, Back to the Future - Wisdom for a Younger You, Jay and Indya challenge listeners to learn from their own past and pivot toward the future of their dreams.
How much of your marketing in an experiment? What happens when you need a guaranteed ROI?
Listen for the failures and successes that Jay and Indya have encountered throughout their years in the industry.
Stop wasting time and money on marketing!
These 7 pitfalls of unintentional marketing habits tend to sneak up on us. If knowledge is power, take a few minutes to identify these pitfalls and learn how to avoid them!
Where do you want to be one year from now? Are you taking daily steps toward that goal?
The Long Play is THE successful approach to achieving your goals. According to Jay and Indya, if you aren't using this approach in your marketing, it's likely that time and effort have been squandered.
Who do you COLLAB with?
Growing up on a bus, staring out the window on long drives, living in no place longer than 2 weeks before the age of 17… enter; Steve Hayes!
A guy that has inspired and been a core source of collaboration and joy for Jay when it comes to exploring creative possibilities or sometimes just overcoming creative roadblocks.
After being friends for over 7 years, Jay and Steve talk about their creative brainstorming sessions, new ideas of things they want to do, and a barrage of ideas that have gone nowhere serving to be nothing but fun conversation.
Thinking outside of the box isn’t always a natural talent. Jay and Indya explore ways to overcome creative walls, create space to maximize fresh ideas, and get outside of that all-too-annoying box that hinders unique perspective.
Inspired by last week's conversation with Michael Roderick, Jay and Indya get passionate about the value of listening to your customers.
Michael Roderick went from high school English teacher to Broadway Producer in under two years. He is now the CEO of Small Pond Enterprises and hosts the podcast 'Access to Anyone'.
Listen in on a Zoom Interview as Michael Roderick shares wisdom about networking connections, thought leadership, copywriting, and reaching your ideal customers with a fresh approach.
Subscribe to Michael's daily emails here!
Have a question for Michael? Interested in Win. Write. Now.? Email him personally at michael@smallpondenterprises.com
Choosing the most effective tools and platforms is essential to your marketing success. But where to begin? Jay and Indya highlight the value of using your Ideal Customer Profile as a filter to transform your marketing strategy.
Creating a meaningful experience for your customers can shift them from being followers into lifelong fans. Jay and Indya talk about the value of providing your customers with a story to share and how that positively impacts your brand.
In a world of ever-rotating challenges, a marketer needs a stack of solutions at the ready. As Jay and Indya discuss the top five challenges marketers consistently face and tips to overcome them.
Don't be misled by advertisers selling you a "quick fix" or cheap scheme. Marketing is not a set and forget process. Listen in as Jay and Indya share tips to avoid that "auto-pilot" mindset.
What is External Marketing Dependency and why should we be fighting it?
Jay and Indya use their insider knowledge to highlight the long-term benefits of having an internal marketing team.
Turn your team into the ultimate DREAM TEAM! Take advantage of every opportunity to provide development to your team, to encourage and challenge, to have their back and you will find your team more unified than ever before. In part 2 of How to Inspire, Jay and Indya share solutions for truly inspiring your team.
In order to truly inspire, you must first inspire yourself. As a creative leader, preventing burnout is essential. Listen in to discover ways to stay refreshed, prevent burnout, and keep the creativity flowing.
Join Jay and Indya next week for Part 2 of How to Inspire - Inspiring Others
If we're not willing to learn something new, we risk being left behind. Choosing to be vulnerable, to bravely reveal one's weakness in a new skill, allows room for growth and improvement. Listen in for Jay and Indya's take on increasing your professional value by learning something new.
Micro-Influencers can be some of the most valuable brand affiliates as they use their niche to reach your ideal customers.
Special guest, Brittany Lamica, NASM CPT, CHN shares her story of becoming a micro-influencer, maintaining her followers, and monetizing her business, with Jay and Indya.
Brittany Lamica
Personal Training and Wholistic Nutritionist
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Looking back, it's always easier to see what could've been done to bring success. Choosing to find resources, outside perspective, and stay humble in the process will help you achieve your goals sooner.
With the release of their new video course, RESULTS, Jay and Indya share past experiences that have led them to believe strongly in taking steps to prevent seasons of looking back and seeing where your strategy went wrong.
Jay and Indya discuss prioritizing Brand Recognition, a commonly ignored, yet essential piece to marketing success.
Social Media Manager and Photographer, Ty Hayes, joins Jay and Indya as they talk through recent PR Nightmares, Cultural Relevance, and refreshing your Ideal Customer Profile.
Just because you are a marketer, don't skip this episode! We know you know the answer to this question, ya know?
Take a deeper look into why decision makers question their marketing as business is going so well AND as marketers, how to respond.
In the final episode of a 4-part New Year's Preparation series, Indya and Jay examine the challenges that come with overbooking schedules, saying yes when you should say no, and having zero margin in your life.
As you determine your Goals, Word for the Year, and Mindset for 2022, we urge you to prioritize the time needed to do these things well.
Have you set your Goals for 2022? Tell us by emailing aha@marketingbreakthrough.co! We cannot wait to hear from you. Happy New Year!
In the third of a 4-part New Year's Preparation series, Jay and Indya share how your mindset, positive or negative, can impact this goal-setting season.
How are your goals coming along? Do you feel ready for the New Year? Share your feedback with Jay by emailing aha@marketingbreakthrough.co!
In the second of a 4-part New Year's Preparation series, Indya asks Jay to share his discovery and implementation of the Word for the Year and how that has shifted their approach to their personal lives, their business, their marketing, all of it!
If you have been struggling to find your Genius Zone or achieve your goals, set a Word for the Year and watch 2022 transform you into the person you hope to become.
Share your word for 2022 with us by emailing aha@marketingbreakthrough.co and begin your intentional, year-long journey!
It's that time of year again! Time to think about the past, dream of the future, and set some goals--either professional or personal. In the first of a 4-part New Year's Preparation series, Jay and Indya talk about setting goals, pushing through failures, pivoting, visualizing, and finding quality accountability.
Once you set your goals for 2022, share them by emailing aha@marketingbreakthrough.co and make your goals real!
It's the uncomfortable conversations that are necessary to have a breakthrough experience in your creativity, your team, and your overall marketing. In this episode, Jay and Indya explore the challenges of communication within a team and how the quality of a campaign is directly impacted.
Marketing professionals know this situation all too well. That moment where you must decide to either dig in and fight for your opinion, or let it go because it just doesn't matter all that much. It is these moments that define great wisdom, great leadership, and great marketing.
Distinguishing your brand from your competitors can be a challenging task. Choosing to educate your target audience, in a simplified way, can not only help you increase short term revenue, it can also help you turn your followers into lifelong fans.
Love your community? Talk about it! Care about your family? Share some pictures! Take your strategy one step further by revealing the heart and passion behind your brand.
Something happens when we talk through an idea with other people.
One, it helps us to articulate the idea that is rolling around in our head, and two, it allows others the opportunity to take our idea to the next level!
Almost everybody has experienced the moment where you've been looking at a project for far too long and you're in so deep, that you really can't even see what's right in front of you anymore... almost like you've got flash blindness. And the best way to get out of that is through the use of audible words and insight from trusted voices.
Isn't that everyone's favorite sentence to hear?
Although nobody particularly loves being told that, we bring it up because when it comes to your marketing, it's important. It is far more about your IDEAL CUSTOMER than it is about your opinions when it comes to how your brand is being portrayed.
Now, should you be excited about what your company is doing and what it looks like? Absolutely! You should be able to get behind the messaging that your company is putting out into the world, but ultimately, it's about the person who is buying your products or services.
Filling your vehicle's fuel tank and marketing have more in common than you may have considered. In this episode, Jay and Indya discuss how sales can come from more than one area and how choosing to neglect other areas can leave money on the proverbial table.
Let's dive in and talk about how critical it is to make sure you're marketing in many different areas and to build a process that you can trust. The goal is to be able to trust in the system you have without having to second guess or question what is happening behind the scenes.
To follow the reference made to keys, you can listen to "EP. 05 | KEYS TO MARKETING"
What things are holding you back from your next breakthrough and how can you overcome them? Jay and Indya get practical with discovering common holdups in the marketing world and provide solutions to help you move forward.
Outside Perspective is CRUCIAL! For everyone! In business or our personal lives, we thrive on wisdom and intentional input from others.
Jay and Indya share how hiring an expert, joining a mastermind, and listening to a personal trainer have challenged their thinking—for the better.
What happens when you start with "FUN" as the priority and let it carry your brand, culture, and marketing? Well, fun things for starters, but it ultimately results in a culture that has fun and is attractive to other people who like having fun!
In this interview with Dominic Pettruzzelli, owner of Pettruzzelli Inc. and Mallard Crossfit, we talk about how certain videos have become fairly iconic within his circle, what it looked like to come up with the ideas and how he uses them to further his business marketing efforts.
Pettruzzelli Inc. - https://www.pettruzzelli.com/
Mallard Crossfit - https://www.mallardcrossfit.com/
And if you're interested, here's the video we referenced with chickens that I was a part of made by the Pettruzzelli Inc. team - https://www.youtube.com/watch?v=sKgDvjO8l90
Finding a way to connect with people can be challenging in and of itself. Now, we have an added challenge of understanding not only an in-person connection, but also understanding and establishing a digital connection!
Dive in with Jay and Indya as they discuss the ins and outs of talking to people, making friends, building genuine connections and not being "that guy" alone at the table in the corner.
A component of marketing that can be easily overlooked is that of Commercial Photography. And to be fair, for many years, we didn't have a need for nearly as many photos as we do now with the use of social media and search engine listings. However, photos are going to be an essential part of showcasing your authenticity and who you are as a brand and culture!
We're launching a virtual camera course on September 20, 2021 called "AUTO to MANUAL" teaching you how to level up your skills with a camera in an effort to take better photos all around! Interested? Take a look at what we're offering --> https://bit.ly/3ly9l22
Regardless of environment, Strengths Finder 2.0 by Tom Rath is an incredible tool that will take you, your business, your marketing team, and your relationships to the next level. It’s time to challenge yourself and have a breakthrough experience.
Strengths Finder 2.0 - https://amzn.to/3z0Ns02
Having an idea isn't enough. It takes execution. And in order to get approval to execute the idea, you may have to pitch it to your boss, other members of the marketing team or a company you're trying to get the attention of.
Jay & Indya address some of the ups and downs of dealing with a pitch, dealing with the rejection of a pitch that didn't get greenlit and how to have confidence in your idea despite not getting the approval. Ultimately, they're talking about how to keep your confidence and come back swinging and ready for the next time!
Curious as to what a "marketing breakthrough" actually is? Although we believe that there are a number of answers and it's going to vary based on who you are and what you're doing, ultimately, we dive into the heart of what it looks like!
Learning how to run marketing on your own can be a daunting task! From following marketing trends, finding the best tools to use (free or paid), learning how to engage your audience and so many more pieces to the puzzle that make up "marketing," there's a lot to understand and utilize.
Listen in as Jay and Michael as they talk about some of the pros and cons to the DIY approach and hear about the way that Michael utilizes free marketing resources within a non-profit organization to connect with their audience!
Using the analogy of a janitor's keys, Jay and Indya dive into the challenges of finding the key that works.
Is there such a thing as being too entertaining on social media? No. But what about being too informative? Jay & Indya discuss the importance of a healthy ratio of important to entertaining content to help you retain and grow your audience.
Followers are great for a season, but fans last a lifetime! Listen in for tips on how to turn your followers into fans that buy from you, believe in you, and talk about you.
Change in the marketing world can be unexpected. Join Jay & Indya’s discussion about how changes in audience, social media algorithms, and acts of God force us to adapt and adjust our marketing strategies.
Zone of Genius: What motivates you? In this episode, Jay & Indya talk about how the Zone of Genius changes everything--the quality of your projects, how you work with others, and true satisfaction in your professional and personal life.
For more information or to book a coaching one-on-one, visit MarketingBreakthrough.co
Get Weird - https://amzn.to/3elz8aH
Strengths Finder 2.0 - https://amzn.to/3z0Ns02
