The Marketing Moment: Recent Episodes
DB Dynamo
E-Commerce ad agency exec David Berry and digital marketer Julia Reynolds, discuss latest digital marketing strategies for increasing ROAS in the e-comm world.
A subscription-based business has its own extraordinary advantages and disadvantages. But now more than ever, subscription models are as valuable as they’ve ever been: “While S&P 500 sales in Q1 2020 contracted at a -1.9% annual rate, subscription-based revenue continued to thrive, growing at 9.5% in the same quarter, according to Zuora Chief Data Scientist, Carl Gold.”
Of course, subscription business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue. Of course, it’s good work if you can get it, but securing customers isn't all that matters — it’s about delivering consistent, ongoing value.
We should preface today’s episode by saying these three tips for creating content that converts are not magic beans. You need a brand promise that you can deliver on consistently. But if you’re doing that and looking to make your content work harder, you’ll love what we have to share with you today.
Of all the topics we’re discussing with our clients these days, the most common is this — what should I be doing on Facebook, and/or should I be diversifying my media mix.
CPAs and CPMs on Facebook are rising faster than they have before, and this can make ROAS goals of 3 or 4 especially hard to achieve. So what do you do? Explore other platforms and ways to fill the funnel.
DBDynamo.com
Since January 2019, DB Dynamo has been honored to partner with Sonya Dakar, a skincare brand exploding in an already competitive industry. At the start of the relationship, we were hired to execute a 90 day paid social media test with a goal of a 2.5X Return On Ad Spend (ROAS); a relatively aggressive goal for a new advertiser.
We exceeded that goal by earning $4.17 for every $1 we spent on Facebook during the test period. Fast forward to one year of working together, and the brand had spent more than ever before on Facebook Advertising campaigns, while achieving an average 5-to-1 return over 12 months.
GREAT ADS AREN'T ENOUGH. GREAT TECH AND TARGETING ISN'T ENOUGH. YOU NEED BOTH. YOU NEED ART AND COMMERCE TO SHAKE HANDS.
Digital marketers love attribution and an easy-to-digest ROI measure. It satisfies the rational part of our brain that wants to solve for the relationship between outputs and outcomes.
The problem is that attribution data is as reliable as what it can track. And for better or worse, there's a lot it can't track. You also need visibility into — The impact of your creative Aided and unaided recall Your competitive landscape How and where your customers talk about you And who is getting this intersection right? MagicSpoon.
David and Julia dive into some of MagicSpoon's creative and discuss what they're doing and how you can mimic this in your business.
Read more at DBDynamo.com.
Back in March, we shared a blog post about the anticipated changes impacting advertisers because of iOS 14. Many advertisers panicked. We didn’t. Instead, we pointed to some foundational truths that we know about advertising. Looping back in 6 months later, we've found and tested 3 fixes in particular that circumvent and adapt to the loss of data seen after the iOS14 rollout.
Read the blog post on DBDynamo.com.
Patrick Robinson is a fashion industry legendl. He was named one of Vogue's 100 rising stars, and is widely credited for turning around the Giorgio Armani Collezioni line, and later launching the Gap's 1969 premium Denim line, along with Gap sport. He also co-chaired the Metropolitan Museum of Art's Costume Institute Gala with Oprah and Anna Wintour, before launching Paskho in 2013.
That's where DB Dynamo comes in.
After a modest launch and mild repute, DB Dynamo was hired in 2018 to helm digital ad strategy and media buying efforts for the fledgling fashion start-up.
David and Julia discuss the tactics and methods DB Dynamo used to scale Paskho's revenue from $170k/mo. to $1M+.
Read more on DBDynamo.com.
David, Nicole, and Julia discuss best practices and strategies for Higher Education marketing. Using the DB Dynamo case study on University of Miami's Herbert Business School, they dive into what they found provided 34% increases in enrollment, 43% decreases in cost per lead, and 19,000+ qualified leads over two years.
Read the case study and more on DBDynamo.com
Where do your brand story, content marketing, and CX come into play when it comes to your brand perception? They're everything.
Listen in to discover the best ways to integrate these factors into your day-to-day. Become a brand YOU would want to buy from.
Read more on DBDynamo.com.
The last few years have seen a larger focus on social media, but now the tide is shifting. Listen in as David, Nicole, and Julia discuss key metrics worth noting regarding digital marketing and e-commerce trends.
DBDynamo.com
With TikTok, Reddit, and Clubhouse all on the rise in the past year, all the new advertising opportunities can get confusing. Not to mention all the streaming services and their host of ad formats.
In this week's episode of The Marketing Moment with DB Dynamo, hosts Nicole and David dive into these choices and what makes each platform unique.
DBDynamo.com
We're back with a new name! DB + Partners has officially become DB Dynamo. Read more about why we made the change in DBDynamo.com.
In this episode of The Marketing Moment, David Berry and Julia Reynolds discuss wellness trends we're seeing in 2021 and over a year into the pandemic.
Read the blog post on DBDynamo.com.
The skincare category will reach $200 billion in sales in five years. Between 2018 and 2026, the global skincare market is projected to grow by more than 50 percent. Skincare is the top-selling category on all of Amazon.
What can you do to get ahead of these trends and beat out the ever-growing online competition?
Read the blog: https://dbpadv.com/blog/2021/7/14/e-commerce-trends-in-the-skincare-industry
COVID has had numerous impacts on the way we live, shop, and communicate. Most notably, our shopping habits shifted online as stores closed and business built online/curbside/delivery options. But now that almost 2/3 of the American population is vaccinated, how are consumer behaviors shifting and what does this mean for the e-commerce boom we saw last year?
In this episode of The Marketing Moment, David Berry, COO and Founder of marketing agency, DB + Partners, discusses these changes and what marketers and e-commerce business owners can do to either stay or become successful in the changing landscape.
Read more at DBPAdv.com.
To create a can’t-miss media plan for a truly competitive e-commerce brand, you first need to understand the digital media landscape you’re currently living in.
In this episode of the Marketing Moment, ad agency execs David Berry and Nicole Williams discuss the critical checkpoints you need to meet before/while building your media plan.
Read the corresponding blog post on DBPAdv.com. https://dbpadv.com/blog/2021/6/13/5-cant-miss-steps-to-a-media-plan-that-beats-the-benchmarks
Digital Dash Articles: Instacart - https://www.modernretail.co/platforms/instacart-is-courting-cpg-brands-by-giving-them-more-control-over-product-display/amp/Spotify vs. Clubhouse - https://techcrunch.com/2021/06/16/spotify-launches-its-live-audio-app-and-clubhouse-rival-spotify-greenroom/
A marketer's best weapon is their existing clientele. You can spend all day putting together upper level funnel ads and awareness campaigns, but what you do with those people once you grab their attention is a million times more important.
Listen as David Berry, COO + Founder of DB + Partners, a ecommerce ad agency dedicated to growing ecomm businesses for the brain and body, Nicole Williams, and Julia Reynolds discuss what you can do to nurture your audience.
Read the blog post: https://dbpadv.com/blog/2021/5/31/customer-nurture-amp-loyalty-done-right
Everyone's visited a terrible website. One you don't even give a moment. When your company is e-commerce-focused, you can't afford to have a bad website. How do you make changes that keep users engaged and focused on your page? Ad agency COO, David Berry, along with Nicole Williams and Julia Reynolds, discuss. Full blog article explaining the development of a Customer Journey Map on DBPAdv.com.
Does Influencer Marketing work across industries? Is it in itself a dying industry? Agency COO, David Berry, and Digital Account Director Director, Nicole Williams share their insights on what makes an influencer campaign successful, what niches benefit from influencers, and where the direction of influencer marketing is headed.
The Marketing Moment is a E-commerce focused podcast hosted by David Berry, COO of DB + Partners, Nicole Williams, and Julia Reynolds. DB + Partners is a low-nonsense, high ROAS-focused digital marketing agency specializing in media buying, strategic marketing, and all things paid media.
The Marketing Moment tackles high-level e-commerce topics, adding in actionable insight for CMOs and other marketing executives. In Episode 1 - Digital Analytics, the team covers Amazon's new Email Marketing service for vendors, iOS14 data privacy changes, leveraging 1st party data, and more.