Podcast – App Masters: Recent Episodes
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“Did you know that Apple search ads perform better if you have more than 150 ratings in the app store?”
Yes thats true! And I can say that after running hundreds of search ad campaigns for apps with no downloads to over thousands of downloads a day! When you run search ads on playstore, having at least 150 ratings is important to get people to notice you and start taking action (which is clicking and downloading). Now this brings us to two things – how do we get the initial 150 ratings and how do we maintain it beyond that!
The key to achieving 150 ratings and beyond while maintaining 4+ stars begins from understanding your customer journey which enables you to filter and focus on users who are likely to give good ratings to your app. Now how do you do that?
First let’s understand the customer journey.The customer journey, also known as the buyer’s journey, refers to the series of interactions and experiences that a user has with your APP from discovering your APP in APP store to uninstalling it from their phone, and in some cases, even beyond that. Now what you need to do is to list down all the touch points which in most cases will look like a tree and identify the customer delight points during the journey. These are actions or steps which are mostly taken by your happy and satisfied users. For example, in a dating APP, it could be to start sending connections or messages etc. or spending too much time on your APP everyday, or opening it too frequently! The sooner you identify such behaviors which are likely to indicate higher engagement or satisfaction from your users, the more likely you are to get positive reviews!
Imagine this – only 25% of all App install users will actually come back to using your App for the second time.. This means that the remaining 75% did not find an active solution in your App. Now one of the coolest ways to increase your rating is to ask for reviews from the 25% repeat users because they are more likely to give you positive reviews compared to the 75% who never came back to your APP. How do you do that? Simple, all you need to do is to ask for review on second App open, or if you have a trial, then ask for review right after they sign up for the trial. You can aso ask for reviews right after then have signed up to a subscription.
Here is a case study from one of the APPs we ran this test for. So this APP had a customer rating of 4.3 and was over 4 years old.
What we did was, we moved the review prompt after the trial activation and guess what we saw?
Our rating count increased by 4X!
Not only that, we also increased our average rating from 4.3 to 4.5!
Now you might say that maybe we got way more downloads in January, so here is the download stats for the 3 months.
As you can see, although we did get more downloads in January compared to previous months, the percentage of ratings we received increased by 3X!
Therefore, while it is important to follow best practices, it is also important not to follow them blindly. While working on paywall optimization or user ratings, it is important for you to understand the customer journey and identify best touchpoints to ask for reviews. Remember that its also ok not to get it right the first time. This is where you need to have multiple touchpoints ready to be tested one after the other to identify the best performing touchpoint with the combination of the best performing prompt to build a sustainable ratings pipeline.
Watch the video on
https://www.youtube.com/watch?v=KBjqIx_4Yec
You will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated traffic? Watch to find out. Learn more about ASOMobile: https://bit.ly/3qkO5jF
The post Key Factors for Keyword Rankings (App Store Optimization in 2022) appeared first on App Masters.
Discover the key changes happening to ASO on Google Play. Including why you should wait to reduce your title to 30 characters, YouTube video optimization, and so much more. Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC
The post App Store Optimization in 2022: Key Google Play Changes appeared first on App Masters.
What’s new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS. Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC
The post App Store Optimization in 2022: Key iOS Changes appeared first on App Masters.
Want to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month! This NFT creator is the simplest app to turn your pictures into crypto art. With just a few taps, you can create your own crypto art and sell it on various marketplaces like […]
The post This NFT Creator App Makes $70,000 a Month appeared first on App Masters.
A/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization. About Product Page Optimization Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonates with people most. You can test up to three […]
The post A/B Testing for Apple Product Page Optimization appeared first on App Masters.
Want to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor. Today’s guest has helped over 100 developers to liquidate their assets and focus on their passion – […]
The post How to Sell Your App and Score an EXIT appeared first on App Masters.
Should you have trials in your subscription-based app? In this case study, we share how having trials led to a 420% increase in sales and the science behind it.
The post Trials vs No Trials: 420% Increase in Sales Case Study appeared first on App Masters.
Discover all the best practices of Apple’s latest in-app event features. Today’s guest, Mark Johnson, will reveal EVERYTHING he’s learned from launching this feature in his app. Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175 About In-App Events In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. […]
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Want to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more. Today’s guest Aurora Klæboe Berg is […]
The post Common Mistakes That Apps Make While Considering Viral Flows appeared first on App Masters.
Discover the 3 main screens that have the biggest impact on your app’s revenue.
The post Watch This to Increase Your App Revenue appeared first on App Masters.