The Flip Side: Recent Episodes
Christina Sheets
In depth interviews with the leading meeting and event professionals to discuss the how they run their successful businesses and how you can too.
You prospected, you made the connection, you got the lead. Yay! Let's book it, but wait... how do you know if booking it is the right choice for you? In this episode you asked Tara McLendon to come back and discuss the steps she takes to qualify each lead to know whether it's the right choice to book it or not. We walk through the process we take to make sure the events you are booking make sense for your business now and in the long run to build your reputation and your bottom line.
One the most daunting tasks in winning business is the dreaded P word... Prospecting. We all know we have to do it in order to win business and get our name out there, but how do you do it right? On this podcast we discuss the right times and methods to maximize your prospecting efforts and minimize the stress.
In this podcast we discuss the big question - "What are the things service providers aren’t realizing make the biggest difference to planners in order to win more business?" To discuss this, we have an expert event professional - Lisa Jade Hutchings.
On this podcast, we interview John Goodman, who shares his insight on how to manage workflow when you wear many hats, use space creatively, and make the winning difference to create business relationships that keep the revenue flowing.