RED - The Marketing Podcast For Experts: Recent Episodes
David Hooper
Turn your expert knowledge into income, build authority, and deliver your message in a way that makes impact. RED Podcast will help you reach more people and make more money.
Key takeaways from this episode:
1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives.
As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference.
2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts with our philosophies and make a positive impact on our audience.
3️⃣ Sneaking up on your audience: Just like a message about animal population control on The Price is Right, sometimes the most impactful messages are the ones that subtly reach and surprise your audience. It's an opportunity for us as podcast hosts to share important messages that go beyond the main topics of our shows.
Want more?
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- World building and its importance in podcasting
- What your audience thinks "podcasting" is
- 30+ ways to use AI in podcasting
- Custom soundtracks for podcasts
- The 1331 Workshop Method for monetizing podcasts
- Classified ads, products, and services for podcast growth
Episode Timestamps:
[00:00:23] The Table of Contents
[00:03:12] Setting the scene for impactful podcasting.
[00:06:18] Want big opportunities? Start small first.
[00:12:14] Non-insiders won't understand RSS or podcasting. So what!
[00:13:13] "Raw tape" (and just tape in general)
[00:16:01] A way to monetize your podcast with workshops.
[00:19:42] Three options to subscribe to Build a Big Podcast
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 143 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- Why Spiderman almost didn't happen (and an opportunity for podcasters)
- Recognizing ideas ahead of their time.
- Interview Comfort - how to set up your studio to get the best episodes.
- Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ...
- There are still opportunities in podcasting
- Doing "The Work" in podcasting
Episode Timestamps:
[00:06:00] Fluorescent lights and your podcast studio
[00:08:59] Improving guest comfort: consider turning off video.
[00:11:09] Describe buys Squadcast
[00:18:30] A podcaster joke – are you living it?
[00:20:48] Connecting with guests (and listeners) through energy and emotion.
[00:23:38] Never miss an episode of Build a Big Podcast
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 142 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- My $79 computer and how it gets the job done
- Fancy or expensive equipment is not necessary for great work
- Equipment vs "The Work"
- One string, millions of views ...
- A new social network from an ex-Twitter employee (not BlueSky)
- Episode notes on steroids, a database of everything mentioned in each episode
- Guest booking simplified
- Overcoming writer's block
Episode Timestamps:
[00:05:29] Track popular podcast topics with episode notes on steroids.
[00:09:40] 15 Guest Booking Principles
[00:11:38] Guests must know their subject matter ...
[00:18:50] Podcast Humor
[00:21:49] Want to spread better messages?
[00:22:43] Never miss an episode ...
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 140 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- The #1 drag queen
- Ideas becoming stronger through discussion and debate
- Importance of considering all platforms for podcast distribution
- Discussion on microphones and sound quality
- Remote sessions with poor audio quality and background noise
- AI-powered tools for podcast episode creation
- The role of the host in capturing and maintaining listener attention
- Historical background of Apple's popularity among creatives
- How negative press can be used to one's advantage
- Using bad podcast reviews to promote specific items or content on a website
Episode Timestamps:
[00:00:21] Spiky point of view
[00:05:30] "Negative" publicity (and how to take advantage of it)
[00:08:18] Opinion vs fact, entertainers vs lecturers
[00:12:10] Great mics for crystal clear sound.
[00:14:05] AI-powered tools create podcasts
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 140 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
What does Taylor Swift have to do with your first 1000 podcast subscribers?
When you look at how she grew her own audience (and reputation), a lot.
In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection.
Is it worth it? Yeah.
Like to read? More thoughts on getting your first 1000 podcast subscribers.
Like the podcast?
Subscribe now and never miss an episode of Build a Big Podcast.
Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here to it in a newsletter format – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- Taking advantage of the post-pandemic and post-social media urges
- Organize a meetup related to your podcast topic
- "Special effects" in podcasting – not necessary (if the storyline is compelling)
- Rules of engagement for interviews
- The importance of avoiding podcast and social media "shovelware"
- Different content for Facebook vs. podcasting
- Directly connecting and engaging with the audience through live events
- Meta's guide for Reels
- Ensuring your guests sound good
- Adapting questions if certain topics are off-limits
- How Dolly Parton handles "personal" questions
Episode Timestamps:
[00:01:27] Tips, best practices, and classified ads.
[00:04:57] Meetups: The ultimate audience growth strategy.
[00:06:58] Good storyline beats special effects in movies (and in podcasts).
[00:11:24] Avoid shovelware. Customize your content for each outlet.
[00:15:22] How to format your podcast episodes.
[00:17:42] Rules for podcast guests.
[00:19:42] Boost your podcast audience, buzz, and revenue.
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 139 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Pre-interviews are an important part of producing a great podcast. You know that.
But sometimes guests push back on doing a pre-interview, thinking they're not important or otherwise not needed.
While it’s understandable that some guests may feel confident enough to wing it or may simply "not have the time" for a pre-interview, it’s crucial to explain why this step is so important.
Here are some strategies you might find helpful:
- Emphasize on Mutual Benefit: Explain that a pre-interview is not just beneficial for the host but also for the guest. It allows them to clarify their thoughts, prepare their anecdotes, and understand what to expect from the conversation.
- Assure Them It’s Not a Rehearsal: Some guests may feel that a pre-interview takes away from the spontaneity of the podcast. Reassure them that it’s not about scripting the conversation, but rather about setting a loose framework.
- Promote It as a Time Saver: A well-prepared interview often takes less time than an unprepared one. Detailing this might appeal to guests who are concerned about time commitments.
- Highlight Previous Successes: Share examples of past episodes where pre-interviews resulted in a great conversation, fun anecdotes, or insightful revelations.
- Offer Flexibility: If time is a constraint for the guest, offer to conduct a shorter pre-interview or do it via email or text. The goal is to at least get some preparation in.
Remember, podcasts are about engaging conversations and shared experiences. Ensuring both parties are prepared will only enhance the final output.
Want More?
Subscribe to Build a Big Podcast here.
Topics covered in this episode:
- Dolly Parton and her Imagination Library program
- "Hate listeners" and spreading a message
- Barbie boycotts and your podcast
- Engaging the listener through vivid descriptions
- Experiencing the Malibu Dreamhouse and encountering a character
- Young girls and the future of society
- Successfully getting a message across during a difficult interview
Episode Timestamps:
[00:00:29] Barbie, video comments, Dolly Parton
[00:06:05] Message spreading brings satisfaction, regardless of actions.
[00:06:49] "Hate Listeners" bring benefits
[00:12:11] Sneaky messages that change the world.
[00:14:07] Leverage others on social media for attention.
[00:19:03] Barbie (with music).
[00:21:58] Dolly Parton's faces judgment during interview.
[00:24:35] A really hot podcast ...
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 138 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- Oops! A Lawsuit in Federal Court
- Bad Legal Advice?
- Hollywood Strike: Updates and Predictions for Resolution
- Recording from Home in a Closet
- Analyzing Audio Quality with Podcast Grader
- The Importance of Prioritizing Goals over Engaging in Arguments on Social Media
- Using Postal Mail to Promote Your Podcast
Episode Timestamps:
[00:06:09] Legal actions may not be worthwhile.
[00:12:52] "Opportunities happen, be ready."
[00:15:57] Promoting your podcast via postal mail
[00:17:51] Remote work "rules" for podcasters
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 136 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- The Importance of Involving Listeners in Your Podcast
- Engaging, Promoting, and Growing Your Podcast Community
- Unlocking the Power of User-Generated Content
- How Autonomy Drives Podcast Engagement3
- The Importance of Origin Stories and Detail
- Fresh Episode Ideas: Q&A, Flipped Format, and Bonus Content
Episode Timestamps:
[00:02:54] Disney's attention to detail
[00:05:11] Your "Origin Story" crucial to generate viewer interest
[00:08:24] Encourages signing up for your mailing list and review your podcast
[00:12:54] Audacity - Is it a cult?
[00:14:31] User-generated content and what you need to know about it
[00:17:31] Getting listeners involved with your podcast
[00:20:15] Podcast monetization program for successful podcasters.
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 135 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- Outgrowing Your Podcast: The importance of constantly evolving your podcast to keep up with your own growth and changing interests.
- Newsjacking: Discover a powerful strategy to attract more listeners by leveraging current events and trends.
- The Power of Rewards: Engaging your listeners is crucial for the success of your podcast.
- Embracing Background Noise: Creating an authentic podcast experience is essential.
- Finding "Money in the Middle"
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 134 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- Why it's important for an artist (and you as a podcast) to be known for authentic work rather than being associated with other types of art.
- The importance of informing viewers/listeners about your real work when creating response videos or remixes.
- A discussion on a legendary broadcaster known for "The Strangest Secret" and his achievements in the spoken word album industry.
- Insights into daily routines
- The importance of planning episodes and writing for a great podcast.
- Tips on how to finish a podcast faster.
- Stolen tricks to grow your podcast and a conversation about equipment choices.
- How to enhance the quality of a podcast.- The sponsor for this episode, Riverside.fm, a platform for remote podcast and video recordings.
- Utilizing pinned posts on social media for maximum visibility of promotions.
- Exploring underutilized opportunities to reach new people who will be interested in your podcast
- Speaking at live events
- Advice on preparing a basic talk for unexpected speaking engagements.
- Introduction to the Audio Monetization Program (AMP), which offers one-on-one assistance to help you gain more listeners, engagement, impact, and income for your podcast.
Episode Timestamps:
[00:04:34] Struggles with self-employment.
[00:08:34] Review and analyze successful content (podcasts and videos) to improve your own.
[00:10:22] A legendary broadcaster who achieved success with his spoken word album. He emphasized the importance of planning and writing. This will also help you with your podcast.
[00:14:32] A timer, a leaderboard, and "distracted" alerts. How this can help you get more done ...
[00:18:48] Underutilizedopportunities to promote your podcast (and how to approach them)
[00:22:52] Building relationships and cross-promoting
[00:24:30] Creating a podcast without expensive equipment ... or cheap (and free) equipment.
[00:28:24] Get personalized podcast assistance for $50/month through Big Podcast AMP - Audio Monetization Program. Join other dedicated podcasters and boost your listener base, engagement, impact, and income.
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 133 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This is what you'll get from this very short episode of Build a Big Podcast:
Benefits of Podcasting for Communication Skills
- Podcasting can help improve communication skills by enhancing storytelling abilities
- Thinking through and editing thoughts before speaking can lead to clearer and more concise communication
- Effective communication skills learned through podcasting can be applied in various situations, like group calls or webinars
How Podcasting Helps with Personal Introductions
- Podcasting can help you get to the point and quickly exit conversations
- The three-act structure, which is commonly used in podcasting, is essential in introductions, just like in storytelling
- Introduction skills can help with all aspects of your life, including business, career, or even dating purpose
Advantages of Podcasting Beyond Direct Monetary Gains
- Podcasting can help clarify and explore ideas and contribute to the completion of projects, such a books
- Anyone can benefit from podcasting, even if they are unsure what to podcast about or no one listens to their podcast
- Podcasting can help build professional authority in a specific niche
Thanks to Gabriel Suarez from Camp Iron Mountain for the inspiration for this episode.
Like the podcast?
Subscribe now and never miss an episode of Build a Big Podcast.
Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here to it in a newsletter format – it's free and you can unsubscribe at any time with a single click.
On this episode of Build a Big Podcast, we explore the topic of when it's time to the name of your podcast. This episode was inspired by a message from York Campbell of Welcome to Earth Stories.
Sometimes changing your podcast name is necessary to attract the right audience. And if what happened to York is happening to you, it's time to make your move.
Topics on this Episode:
- What's the importance of podcast titles?
- Is your podcast relevant to your audience? How to know ...
- Can the name of a podcast be changed after it has already been established?
- What should you do if your podcast title isn't attracting the desired listeners?
- Why change the name of your podcast? (And when to do it ...)
Like the podcast? Subscribe now and never miss an episode.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Topics covered in this episode:
- A way to get you podcast "unstuck"
- Coal mining safety stickers as a form of manipulation
- AI tools for podcast editing - two you need to know about
- The importance of sound and subtitles in videos for message comprehension and retention
- Combining audio and printed text to enhance memorability
- The trend of buying both audio and printed versions of books
- Hearing problems
- Consuming video content - how people do it and what you need to know
- Limited-edition merchandise stores
- Encouraging listener participation
- Good manners and preparedness in podcast interviews
Episode Timestamps:
[00:00:25] "Get the newsletter at newsletter.bigpodcast.com"
[00:06:16] Using video? You must have subtitles for best conversion, comprehension.
[00:07:31] How to boost podcast listeners with stickers.
[00:12:13] What to do with unprepared guests ...
[00:15:31] Two AI tools for podcast audio summarized.
[00:16:30] How to subscribe to this podcast ...
The Newsletter for Podcasters
- Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 132 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
If you're interested in growing your podcast, you have a limited-time opportunity to get into the beta version of my updated Podcast Jumpstart program ... FREE!
It's already started, but it's not too late for you to catch up. The doors to this offer will only be open a couple more days, so if you're interested, get in now.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Back with another episode that answers the question, "What turns you off from a podcast?" This is important info and, fortunately, there are easy fixes for everything I mention. Want to make sure you don't miss future episodes in this series? Subscribe to the podcast here. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 103 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * All Secrets are Based in Grief or Pleasure * How to Put Your Podcast (and Life) on "Easy Mode" * Analyze Your Microphone Setup for Free * A Better Way to Edit Your Podcast? * How NPR Does Podcast Credits * Elon's Leaked Productivity Email
The Newsletter for Podcasters: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Fact: If you have a somewhat popular podcast, you will be approached by publicists trying to book guests on it. Also a fact ... It's easy to get on a "publicist sucker list" and have pay-for-bookings publicists dump low-level guests that they can't place elsewhere on you. So you need to get good at saying "No." In this episode, I talk about the good that can happen when working with a competant publicist to create good episodes for your podcast and give you advice for getting both the guests and the episodes you and your listeners want. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 102 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Stick With the Plan * How to Join the Twitter Alternative Mastodon * Podcast Interview Checklist – A Guide for Guests * Want to Be a Podcast Guest? Pitch Like This ... * Your Kid Knows How to Subscribe to a Podcast * The 5 Stages of Podcasting
The Newsletter for Podcasters: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 101 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Guitar vs. Podcasting – Part 2 * Your Audience Wants Empathy – How to Get It Right! * More Podcast Episode Downloads * Make Poor-Quality Audio Sound Good * This Formula Will Make a Great Podcast Episode
The Newsletter for Podcasters: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 100 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * This is Issue 100! So what?! * How to Create a Podcast Personality * A Podcast Superpower * Doing This Will Grow Your Podcast * Robot Podcasting Coach – Only $49 * Radio Rules – Which ones are you breaking?
The Newsletter for Podcasters: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Fact: You will get more listeners for your podcast by doing promos for every episode. In this episode, I give you a simple "template" to record great promos as well as share behind-the-scenes footage of what recording these promos looks like in real life. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 99 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Guitar vs. Podcasting * Grow Your Podcast with this Marketing Swipe File * Podcast Emergency!! Now what?! * Is There an Ideal Podcast Length? * Understanding Why People Don't Pay for Podcasts
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Mark Des Cotes is a graphic designer and founder of Podcast Branding. What makes some podcast cover art stand out while other podcast cover art is ignored? That's the topic of this episode.
I talk with Mark about: * Using photos on your podcast artwork – yes or no? * Choosing the right font for your podcast artwork * How important is color? * Designing podcast art for small screens (and large ones) * The pros and cons of using an artwork "marketplace" like Fiverr
Links to Things We Talk About: * Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show * PodcastBranding.co
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 98 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * "That's Not a Podcast!" (and other things old guys say) * How to Get Your Work on NPR * Will Changing the Color of Your Podcast Art Get You More Downloads? * Free Sound Effects for Your Podcast * A Website for Your Podcast – Only $69! * The Podcast That Sells Itself
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 97 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Never Shop for Food When You're Hungry * Let's lift up young podcasters! * Reality Television – Good for Your Podcasting Career? * 7 Mistakes Podcasters Make * How Long Marketing (like Podcast Advertising) Takes
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
I've been spending a lot of time on podcast turnoffs and how to fix them over the last few episodes. This episode is a continuation of that series that shows you how to take a common "turnoff" and make a few changes to it, so you become connected with both your guests and listeners. It's an easy fix that will get you big (and positive) results. NEXT UP: The audio version of this issue of Big Podcast Insider. Subscribe to the podcast to make sure you don't miss it. This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Back with another episode that answers the question, "What turns you off from a podcast?" This is important info and, fortunately, there are easy fixes for everything I mention. Want to make sure you don't miss future episodes in this series? Subscribe to the podcast here. Links to Things I Talk About: * Podchaser
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 96 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * If Krusty the Clown had a podcast ... * International Podcast Day * A secret to audience growth ... * Meetings vs. Podcast Interviews * Tools That Solve Your Podcasting Problems
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Getting people to listen to your podcast is hard enough, but keeping them as listeners is arguably harder. Podchaser asked their followers, "What turns you off from a podcast?" In this episode, I talk about some of the replies and how to work around common podcasting issues that listeners find repelling. Links to Things I Talk About: * Podchaser
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 95 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * The Podcast Practice Room * How to Easily Batch Social Media Videos (and Other Content) * Audacity 3.2 is Here (...and it's still free) * 50 Podcasting Rules * Did you just say you didn't need to edit your podcast?! * The Apple Podcasters Program
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
What makes some podcast interviews stand out? Why do you want to keep listening to some hosts, even when their guests aren't that great? How can you bring the best out of your guests?
These are the kinds of questions I think about all the time. So I brought in a guy who thinks about these things just as much as I do to discuss the opportunity podcasters have every time we sit across from a guest.
I talk with Joe about: * Reverse Mentorship * How to get better at something * Learning from books (or podcasts) vs. learning from people * The difference between a "conversation" and a great podcast interview * Preparing for podcast interviews * Red Light Syndrome * How to keep growing and getting better as you age (or just do something for a long time) * The pros and cons of doing podcast interviews with video vs. doing audio-only interviews
Links to Things We Talk About: * One Percent Better Podcast * Damn Good Conversations
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 94 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Like, Know, Trust = 75% * How to Get Booked on Podcasts * Audacity 3.2 is Coming! * Oops! Shouldn't Have Hit Publish! * Find Influencers: 6 Easy Steps to Choose the Right Ones
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 93 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * When is a Podcast Ready to Launch? * Google's “Helpful Content” Algorithm = Helpful for Quality Podcasts * A $400 Mic Stand for $60?! * How to Make Your Live Streams Sound Better * Before you talk about your new mic, know this ... * Advertising to Gen Z? What you need to know ...
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 92 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Hooray for Everything? No. * Podcast Psychology – Why Do People Listen to a Podcast? * 10 Podcast Episode Ideas (Using Your Existing Knowledge) * My audio engineer told me a funny story ... * $100,000/day on TikTok?! * 34 Ways to Make Money as a Podcaster (with Examples)
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Ben Shapiro walks into a podcasting convention ... Topics: * White Guys in Mississippi * Racist Music * Gun Shows * Old School Rednecks * David Duke * Bikers * Right Wing Media in Nashville * How to turn $10,000 into $1,000,000 worth of publicity * "Classic Good Manners" and Other Revisionism * Will the real Podcast Movement please stand up? * What happened to that guy from that 80s sitcom? * The best way to kill nine years hard work of work is 15 minutes.
Links to Things I Talk About: * Too Little Too Late, Podcast Movement
This is the audio companion to Issue 91 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Don't Follow the Money * You Are the Podcast "Scene" * Your biggest opportunity for podcast growth ... * A Feedburner Alternative * What Podcasters Know ... * How to Ask for Payment (Politely)
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 90 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Are You (or Your Podcast) Stuck? * Want More Podcast Downloads? Try This ... * Free Music for Your Podcast * Zoom PodTrak P4 Multitrack Podcast Recorder * Editing Your Podcast is No Joke! * 7 Podcast Monetization Methods (with Examples!)
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 89 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Is a Bigger Podcast Really Better? * First 10,000 Subscribers in 30 Days – Here's the How ... * Casey Neistat's 10 Stoic Practices (For Productivity) * Is Your Podcast Making Your Grandmother Sad? * Why Companies are Ditching Influencers for Real People * This is why companies pay for podcast ads ...
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 88 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * How to Never Miss Your Release Date * Short Videos > Long Podcast Episodes? * The Trade-Up ... or How I Survived on $0.01 for 30 Days * Stranger Things is Being Edited Retroactively by Netflix * Time-Shifted Interviews? This Will Help! * Are Female Podcasters More Supportive Than Male Podcasters? * Guests are Paying Up to $50,000 to Appear on Popular Podcasts
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 87 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * This is why people will subscribe to your podcast ... * Amazon (Like Podcasting) Has a "Trust" Problem * How to Build Trust in Relationships with Smart Content Marketing * How I Got My First 2000 Subscribers * YouTube Band's Partnership Ends in Supreme Court
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
The previous episode of Build a Big Podcast was a "Side Car" Episode built around content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. Then things got interesting ... Dave Jackson took my "Side Car" and attached it to this episode of his podcast, School of Podcasting. This is a great example of what happens when you combine resources and skills with another podcaster in your space and it's something that you can easily get going for your podcast, starting with your next episode. And it gets even bigger than what Dave and I did ... I talk all about that on this episode. Links to Things I Talk About: * School of Podcasting * Riverside * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
It's not uncommon for even moderely successful podcasts to to get 20-30 guest pitches per week. These pitches are often listeners who have a related story they'd like to tell. But are these potential guests and stories a good match for your podcast? And if not, what's the best way of handling this? How to select guests (and stories) for your podcast and how to turn down the ones that aren't a match is the topic of this episode. If you're pitching yourself (or another potential guest) for a podcast, you can flip this info to learn how to be more successful at it. NOTE: This is an example of a "Side Car" Episode and features content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. For more episode templates, check out 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience. Links to Things I Talk About: * School of Podcasting * Earn and Invest * Riverside * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
If you do enough interviews, somebody whom you've interviewed is going to die. Sometimes this will happen before you release the episode. Then what? And what do you do if somebody dies after an episode has been released? In this episode, I share my thoughts on the reality of doing lots of interviews (and sometimes even just a few) and options for how to handle situations of death, stroke, and sunstance abuse that affects your guests. I also share some great interview questions to help you get important people on tape. Links to Things I Talk About: * My Spouse Has Dementia * Riverside * Great Questions by StoryCorps
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 86 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Podcasters Don't Read * 3 Steps for a Big Podcast Launch (or Relaunch) * Batch Creating Bonus Content for Podcast Episodes * Are Your Podcast Episodes Boring? * Steal These 10 "Newsletter" Monetization Tips * The Principles of Online (and Podcast) Marketing
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience * Podcast Directories - Where to Submit Your Podcast
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
How do you get people to pay attention to your podcast? This is one of the most frequently-asked questions I get. I wrote about this in my book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. But this is a big topic, so I wanted to share a couple of things I've seen from two companies in the podcasting space, Riverside and Focusrite, to get you to think about launching (and relaunching) in a different way. One of the best things you can do to launch a podcast (or just about anything) is by "borrowing" an audience. This is why we see so many celebrities, experts, and "influencers" in ads. But that's just part of the process. If it were easy to buy your way in, everybody would do it. You have to be skillful. And that's what I talk about in this episode, a three-part process for launching (or relaunching) a podcast that you can use. Links to Things I Talk About: * Riverside * Focusrite Vocaster One * Big Podcast Instagram
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 85 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Are You 50% There Yet? * What Does 1000 Listeners Look Like? * Consumers are looking for humor, but brands aren't delivering ... * Google Rewards Content for Being Different, Not Just Better * Custom Podcast Music Using Robot Composers * Your Podcast on YouTube
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is a followup episode with Joe Saul-Sehy about how he used his podcast, Stacking Benjamins, to get a six-figure book deal. Listen to Part 1 here and Part 2 here.
I talk with Joe about: * Which is first? Book or Podcast * Finding (and working with) a co-author ... * Finding an agent ... * Getting the book deal – shopping your book to publishers * Miami Vice?! - Yes, am important lesson in pitching your stuff * A “secondary payoff” to doing a book, especially for podcast hosts who do interviews
To make sure you get all the episodes I've done with Joe, subscribe to this podcast.
Links to Things We Talk About: * Stacking Benjamins * Stacked: Your Super-Serious Guide to Modern Money Management * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 84 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * How to Be an Influencer (and Make Money Doing It) * 4000+ Subscribers in the last 9 weeks ... * 24 Perfect Moments to Use Email Signature Banners to Boost Your Podcast * Which Podcast Artwork Do You Like Best? * Do You Skip Podcast Commercials? * Brand Deals 101 * Make Sponsors Come to You
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 83 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * Why Podcasts Die * 10 Influencers Share How to Grow Your Email List with Social Media * When is being a podcast guest a bad idea? * What if money didn't matter? * This software will make your podcast sound better.
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
This is the audio companion to Issue 82 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: * More Voices = More Podcast Listeners * 38 Types of Secrets (You're Likely Keeping at Least One) * 7 Types of Videos to Market Yourself (and Your Podcast) * 5 Negative "Podcaster" Mindsets * 6 Types of Podcasts You Can Start Publishing Today * The Podcast Guest Hijack
Links to Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience * David Hooper on Facebook * Big Podcast on Instagram
This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
In a move that should have surprised absolutely no one, the Supreme Court reversed the Roe v. Wade decision, more or less paving the path to outlaw abortion in the United States. It seems like everybody and his brother is talking about it online. Should you? If so, what's the best way to do it? Thoughts in this episode ... Links to Things I Talk About: * Host-Read Podcast Ad(s) Roe v. Wade Overturn * Action for All * Build a Big Podcast
This is the audio companion to Issue 81 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Let's talk about the name of your podcast... * What's the "Perfect" Podcast Name? * Naming Your Podcast – A Lesson in Simplicity * The Six-Word Podcast Test * How a Bigshot Writing Coach Beats Writer’s Block * Easily Collaborate on Podcast Production
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is the audio companion to Issue 80 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * What happened last week is a lesson in how to improve your podcast ... * Are you interested in speaking at a podcast conference? * Kevin MacLeod – The Most Famous Musician You've Never Heard Of * Clubhouse isn't Dead, but... * Lies, Fake News, and Alternative Facts – What you can do ... * How Do You Find New Episode Ideas? * A funny way to handle guest pitches ...
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is the audio companion to Issue 79 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Old School vs. New School * 14 Best "Email Signature" Design Examples * How to Say No to Guest Pitches (and More) * The $9 Email Signature * THIS IS IMPORTANT! Copyright Claims Up to $30,000 ...
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is a two-part series about the behind-the-scenes of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.
Something I've found is pretty common with podcaters (and all creative people) is we jump into whatever it is at the level we're at, get our bearings, then hit the gas as we learn what needs to be done to get better, going much deeper into the project and how we approach it. For example, as a podcaster, you probably listen to your first episodes and notice things about your hosting or (lack of) audio quality that you didn't notice at the time – what worked for us then, wouldn't be very satisfying to us now.
Joe had a similar experience with his podcast, Stacking Benjamins. And that's what we talk about on this episode of Build a Big Podcast.
This is Part 2 of 2. Part 1 is here. To make sure you get both, subscribe to this podcast.
Links to Things We Talk About: * Stacking Benjamins * Stacked: Your Super-Serious Guide to Modern Money Management
Most podcasters know Focusrite for its Scarlet line of audio interfaces. The Vocaster is a similar product, but with an optional software interface, a nice layout for live streaming, and a way to connect to guests and co-hosts via your phone. There are plenty of people reviewing the Focusrite Vocaster on YouTube. Rather than give you something that has already been done, I made this episode so you could actually hear the it in a podcasting situation and how it sounds with an inexpensive, beginner-level mic, Audio-Technica's ATR2100. Links To Things I Talk About: * Build a Big Podcast
This is the audio companion to Issue 78 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Don't Look Away * Your Listeners Have Secrets * A Three-Year Podcast Promotion Strategy * How to Get Your First 100 Subscribers * It's Like "Magic Eraser" for Audio ... * This App Will Improve Your Hosting Skills
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is a bonus episode connected to my two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.
Part One is here.
Part Two is here.
You get both when you subscribe to this podcast.
Links To Things We Talk About: * Stacking Benjamins * Stacked: Your Super-Serious Guide to Modern Money Management
This is a two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.
Joe learned from failure. Destroying his credit immediately after leaving home, he had to learn about money the hard way. It was through those experiences that he created Stacking Benjamins.
Kiplinger has called Stacking Benjamins the “best personal finance podcast” and Fast Company has described it as striking a “great balance between fun and functional.”
In this episode, I talk with Joe about building Stacking Benjamins.
Topics: * Getting started in "radio" * How a free credit card started Joe's personal finance journey * Being too broke to get a car * Sneaking an important message into your podcast … * Borrowing ideas from radio and television shows * The importance of giving your listeners a “roadmap” * Being an “airport” for listeners * Why some host “yell” and why you won't hear this on Stacking Benjamins * Keeping in touch with “who you were” to create a better listener experience * A counterintuitive way to grow your podcast * The “small audience” advantage
This is Part 1 of 2. To make sure you get both, subscribe to this podcast.
Links To Things We Talk About: * Stacking Benjamins * Stacked: Your Super-Serious Guide to Modern Money Management
This is the audio companion to Issue 77 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * No Podcast Is “Too Small” to Make Money With Advertising * 10 Niches That Make Money in 2022 * How to Bring Big Word-of-Mouth Content to Your Marketing * How to Promote Your Podcast: 21 NEW Strategies * How to Improve Articulation & Diction - Articulation Exercises for Actors * Podcast Stats = More Ad Sales
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
There's a baby formula shortage in the United States right now. Unfortunately, many podcasters find themselves in a similar situation regarding their podcasts and related businesses. Are you one of them?
Links To Things I Talk About: * Podcast Directories - Where to Submit Your PodcastThe Podcast Academy
This is the audio companion to Issue 76 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Social Media = Double-Edged Sword for Podcasters * AIR New Voices Program – Apply Now! * The Social Media Platforms That Actually Earn Creators Money * A Beginner's Guide to Reddit: How to Get Started & Be Successful * Why Email Is an Untapped Opportunity to Reach Gen Z * Your "Email Name" Matters
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This episode isn't so much about The Podcast Academy, Daniel J. Lewis, or abortion as much as it is an opportunity we have as podcasters (and humans) to learn from what happened with The Podcast Academy last week and use it as a catalyst to make the world a better place for everybody.
There may be a "Part 2" to this episode that includes Daniel. I've reached out to him. If you want to make sure you're notified should that happen, subscribe to this podcast and you'll get it automatically.
If you'd like more information on abortion, I recommend you listen to this episode of Science Vs or read this report from the CDC.
Links To Things I Talk About: * The Podcast Academy
This is the audio companion to Issue 75 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * New Listeners, 2 for the Price of 1 * How to Write Compelling Episode Titles * Audio is More Important than Video * 10 Gmail Tips to Increase Your Email Productivity * Vanity Downloads – Yes, your "download numbers" are wrong! * 10 Very Scientific Charts and Graphs About the Podcast Industry
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is the audio companion to Issue 74 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Exclusion = Inclusion * KALW Audio Academy – Now Accepting Applications * Small Audience = Big Audience * These 25 Best Blog Ideas = New Podcast Episode Ideas * Netflix’s Advertising Plans – An option for podcasters? * Your Podcasting Aspirations Are No Longer Interesting to Facebook
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter * 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
This is the audio companion to Issue 73 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * The $100,000 Podcasting Studio * Google Podcasts Creator Program / PRX Training * How to Pair Google Fonts * Want more podcast listeners? Try speaking live ... * Automatic (and FREE) Podcast Mastering * Get a Dedicated RSS Email You Can Instantly Transfer (or Sell) * How Praising Your Competition Benefits You
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 72 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Two Kinds of Podcast Ripoffs * WarnerMedia is Looking for Upcoming Podcasters * How to Use Podcasts for Link Building * Free Podcast Transcription (with Editing via Text) * Wordpress Hosting for $9.98/year * "This podcast series is a shameless rip-off ..."
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 71 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * A "Secret" All Podcasters Know ... * The Complete Guide to Influencer Marketing * YouTube is #1 for Podcasters on Headliner - Here is Why * A Disciplined Way To Deal With Email * Take Control of Your Email Inbox * The BEST Email Tool for Podcasters * Zoom Church
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 70 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * YouTube is the New Podcasting? * What are YouTube's plans for podcasting? * YouTube's podcast pitch deck * YouTube's Podcast Promotion Strategy * Can YouTube take on Spotify on the podcast front? * How to Support a Struggling Friend (or Listener) * Free Book on Growing Your Podcast Audience * 70+ High-Quality Websites Ready to Pay for Your Guest Posts
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 69 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Kanye West * Nobody is Listening to You (Until They Are) * 10 Things to Grow Your Podcast Audience NOW * Lifetime Podcast Hosting * Zoom ZDM-1 Dynamic Microphone * How to Monetize Your Expertise: 6 Questions to Ask Yourself * Here's How to Ask for Referrals (w/ Email Template)
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is a two-part series about keeping listeners of your podcast more engaged with your episodes.
In this episode, I talk about something you've seen in horror movies and (some) Netflix documentaries that will keep listeners not only listening to your podcast, but also get them talking about your podcast with their friends.
This is Part 2 of 2. To make sure you get both, subscribe to this podcast.
Links To Things I Talk About: * My Spouse Has Dementia
This is a two-part series about keeping listeners of your podcast more engaged with your episodes.
There's a trick wedding DJs and pop songwriters know about keeping an audience engaged. It's something that also works to keep podcast listeners engaged and you can use it on your next episode.
This is Part 1 of 2. To make sure you get both, subscribe to this podcast.
Links To Things I Talk About: * Podcast Editor Academy
This is the audio companion to Issue 68 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * How World Class Radio Shows (and Podcasts) Get Made * Make Your Podcast "Stick" * No One is Listening …Yet. * Thinking of pausing your podcast? Read this ... * Automated "Episode Notes" for Your Podcast?
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. She spent years producing and editing episodes of Fresh Air with Terry Gross. In this episode, I talk with her about the changing face of radio production, opportunities for veteran radio people in today's market, and the advantage newer and younger producers have, even if they have limited experience.
This is Part 3 of 3. To make sure you get the entire series, subscribe to this podcast.
Links To Things We Talk About: * Fresh Air
Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. who spent years producing and editing episodes of Fresh Air with Terry Gross. She was in the Fresh Air studio in 2002 for an interview with Gene Simmons that's become legendary in podcasting and radio circles.
This is the behind-the-scenes story of that interview with additional thoughts from Patty about getting good interviews and working with publicists.
This is Part 2 of 3. To make sure you get the entire series, subscribe to this podcast. Links To Things We Talk About: * Fresh Air
Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. She spent years producing and editing episodes of Fresh Air with Terry Gross. In this episode, I talk to her about it. This is Part 1 of 3. To make sure you get the entire series, subscribe to this podcast.
Links To Things We Talk About: * Fresh Air
This is the audio companion to Issue 67 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * How to "Package" Your Podcast * How Zelensky Made Truth More Compelling Than Lies * 10 Proven Methods to Go Viral – Copy and paste these templates to gain 1000s of followers * What a YouTube Editor with 5 BILLION VIEWS Can Teach You * How to Sell Advertising on Your Podcast
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 66 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Volodymyr Zelenskyy's "Podcast Secret" * How to Build a Personal Brand (and Grow Your Podcast Audience) * Want More Listeners? Use These "Episode Title" Templates * Receive Audio Messages (and Donations) from Listeners * How to Make Slow Podcast Production Go Faster * If you're thinking of doing an online course, this guide will help you.
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 65 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Shorter = Better? In this case, yes. * Podcast Editing Challange * Want More Podcast Subscribers? You need a good "landing page." * 7 Ways to Niche Down (and Level-Up) Your Podcast * Make your podcast artwork stand out with this free tool * Never run out of podcast episode ideas! * Shopify vs. Amazon – A Lesson for Podcasters
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 64 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Why Podcasters Should Stop Doing Video Interviews * 0 to 34,000 Follows on Twitter (in 10 Months) * 9 Most Common Website (and Podcast) Mistakes * What Would The Satanic Temple Do? * Stream Your Podcast Everywhere (Almost)
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
It's very common to add more to your business as it grows. And for podcasters, that often means adding more podcasts.
On one hand, "more episodes" is an easy way to grow your audience. There's a famous quote from a well-known podcaster that says, "If you want to double your downloads, double the episodes you release."
Yeah, that might work for "downloads." But does it work for impact? Does it work for the money you make? Does it work for your level of happiness?
More thoughts on this episode ...
Related: * A Simple Plan for Low-Budget Podcasting * Simple Equipment = Big Sound (And Impact)
Links To Things I Talk About: * Six-Figure Musician
This is the audio companion to Issue 63 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Your Podcast Success Formula * Why People Love Valentine's Day (It has nothing to do with chocolate ...) * 15 Marketing Trends to Try in 2022 * Interview Mastery Summit * Are You Copying Other Podcasters? (Be honest ...) * A $49 Microphone That Kicks Ass! * "Zombie Subscribers" (and How to Bring Them Back to Life ...)
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
How The Satanic Temple is spreading its message is a great lesson for podcasters as is the recent "book burning" event hosted by a Christian church in Tennessee.
Related: * 5 Podcast Marketing Lessons From a Baptist Church * Faith-Based Podcasting – Lessons For Secular Podcasters (And Vice Versa)
Links To Things I Talk About: * The Satanic Temple
This is the audio companion to Issue 62 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Spotify's Podcast Problem (and Opportunity) * Steal These Marketing Ideas to Grow Your Podcast * Setting Up the RIGHT Welcome Email * Castopod – Your Free & Open-Source Podcast Host * How to Run Your Podcast * How to Turn Listeners Into Paying Customers
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
As far as I know, The Satanic Temple doesn't have a podcast. Still this organization, like Christian churches, is doing something that you should be doing on your podcast.
Links To Things I Talk About: * The Satanic Temple
This is the audio companion to Issue 61 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Where the Podcast Money Is ... * Podca$h is Giving $100,000 to Upcoming Podcasters * On Air Fest – Podcast Submissions Wanted! * Amazon Buys Exclusive Rights to My Favorite Murder Podcast * Looking for Podcast Sponsors? Try this "Top 100" List ... * Inside Spotify HQ – 10 "Podcast Studio" Photos
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.
In this episode, I talk with Shrikant Joshi, who produced one the contest's finalists, Want to Be My Neighbor?.
This episode goes deep into Shikant's Radio Race experience as well as his broadcasting history. If you're interested in how to tell better stories on your podcast or want to get involved with broadcast radio, listen up!
Topics: * American radio vs. Indian radio * Broadcasting to 65,000,000 people * Going from radio to podcasting * Finding the story for your podcast episode * Working with very tight deadlines * Interviewing people across multiple time zones * Options for doing remote interviews * Ethics in interviewing * Using music in podcasts * Hot mics and embarassing on-air moments
Links To Things We Talk About: * KCRW's Radio Race * Shrikant Joshi
This is the audio companion to Issue 60 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * Let's Get Real About Podcasting Gear * How to Crack the YouTube Algorithm * Hot Docs Podcast Festival * Neon Hum's Podcast Editors' Bootcamp * An Episode Idea Generator? * How to Build Podcast Leverage
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 59 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * No Hit Podcasts?! Not Exactly... * A Social Media "Hack" to Get More People to Respond to Your Messages * You're Talking Into Your Microphone Wrong * Are You Getting Podcast Spam? Here's How to Deal with It... * Are NFTs an Option for Your Podcast? Maybe... * Banking for Podcasters
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
This is the audio companion to Issue 58 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * New Year, New Podcast? Get real... * Ryan Reynolds voice may be sexier than his face – at the very least, it sells more... * 7 things you can do to make this the best year for your podcast * A time management trick for podcasters that you an implement right now * The 1944 CIA manual that will help you grow your podcast * The "Netflix Test" – Use this on your podcast
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
After over a year of ZERO in-person interviews, I jumped back in working on a new project that took me various "studio" situations, including living rooms, front porches, and offices.
I was surprised at how intense it was.
Maybe it was that unknown element of COVID that made me wonder If I'd ever be able to safely do an in-person interview again. Or maybe that fact that it wasn't really safe to do it at all, even with vaccines and masks. Or maybe it was simply that I was dealing with some very heavy subjects, like murder, sex work, drug addiction, racism, and homelessness.
I reached out to Brandon Hall of the true crime podcast, Music City 911, to talk about his experience taking 911 calls and how he keeps grounded in intense and emotinal situations. And that's just one of the topics covered on this episode.
Topics: * Taking control of an interview * When guests are booked on "the wrong show" * Empathy and interviewing * Getting emotionally involved with guests * How to really help your listeners (and your guests) * Learning how to be an effective podcaster * Promoting your podcast * What topics are really important? * How to keep a guest on topic * Keeping calm during tense situations in the studio * Being confident on the mic
Links To Things We Talk About: * Music City 911
A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.
In this episode, I talk with Scott Wen, who co-produced one the contest's finalists, The Persimmon Tree.
Topics: * What to do when you do an interview that you can't use (or don't want to use) * Getting ideas for radio segments * Working with a team/partner * Using non-English languages on an English radio station * Keeping guests on track during interviews * Competition in radio (and how to look at it) * Comparing yourself to other podcasters and radio journalists * Using your non-podcasting skills to make a podcast * What to do when your first (or second...or sometimes your third) idea doesn't work out
Links To Things We Talk About: * KCRW's Radio Race * Round Breaking Podcast * David Gonzalez Music
This is the audio companion to Issue 57 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: * When is it time to quit your podcast? * Breaking the Law (and Getting Caught) * The Best Time to Post on Instagram * Want to Build a Strong Podcast Brand? Here Are 8 Strategies... * Double Your Podcast Audience for $49?! * Your Podcast Could "Steal" These Advertisers
Links To Things I Talk About: * Big Podcast Insider - Podcasting Newsletter
Jason Van Orden had the first podcast dedicated to making money online and a huge business related to it. Then he walked away. He's still podcasting, this time with a show called Impact: How to Grow a Thought Leadership Brand and Business. Why make the jump? How do you make the jump? When do you know it's time to move forward to something new? We talk about these things and more on this episode of RED Podcast. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because "influencer marketing" can work for you. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
You've heard the saying, "People buy from those they know, like, and trust." I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible. Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
What happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air? That happened to a nationally-known radio host and it can happen to you – it can happen to all of us. Thoughts on what to do about it are in this episode...Click the icon below to listen.
Expectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visiting a friend's house. Things get messy if you think one thing is happening and the other party thinks something else. Unfortunately, this happens a lot in business. And you may be doing this without even realizing it. Recently I saw a message from Jeff Brown of Read to Lead Podcast about an experience he had with a situation like this and how he handled it. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
You've probably heard the saying about college professors, "Publish or perish." Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information out to the world is easier than ever. But how hard should be push? In this episode, I share a story about something that happened just this weekend, at a podcasting event I attended with Dave Jackson from School of Podcasting. In this story, his "sale" just happened, because the customer was already pre-sold on Dave, even though the two had never met before. This is something that can happen to everybody, even you. But you've got to get confortable letting people know you exist. Want to do this via your podcast? Visit BigPodcast.com for help. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the virus. He's currently in the critical care unit of a local hospital, fighting for his life. It's a situation that we've all been in – we believe something (and act on it), only to have that "reality" flipped on its head. And, if you interview or work with other people, you've likely been in the situation of spreading the false beliefs of somebody else. In This Episode: The process of vetting podcast guests, guest post authors, and business partners When to kill an inteterview or partnership How close should a "values match" be when deciding who to work with? The Christian Pedophile (more info on this situation here) Going against guest or business partner opinions Removing "bad information" you've released Owning your past and making it work for you If you're releasing information to the world and want to keep on top of your reputation as well as make sure what you're saying is both accurate and helpful to your audience, listen up! Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's how I found Mike Adams' Audacity Bootcamp. This course changed my opinion of Udemy. It's an amazing value for under $20 and it shows the potential of the platform, for both students and creators. On this episode, I talk with Mike about how he used his knowledge of audio to create this course and what he's done to market it. If you've thought about putting your specialized knowledge online, you'll get a lot out of this. In This Episode: Getting started on Udemy Organizing your "big idea" into a course Putting your course together – what you need What people look for in a course Your teaching style One BIG course or several smaller courses? Which is better? Pricing your course on Udemy Learning as you go... How to get people to take a chance on a new Udemy course What to do if you get lost... Connecting with other course creators If you've got specialized knowledge you want to package and sell as an online course, listen up. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you're been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?" Last year, I decided to go through a year-long exercise marketer John Jantsch outlined in his book, The Self-Reliant Entrepreneur. When I was done, I booked him for this podcast to talk about his entrepreneurial journey and self-reliance, doing his business even longer than I've done mine. This episode has that conversation. Want to keep moving forward in your business? Listen up! Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message. In this episode, I talk about two different leaders and how they're handling stressful events. HINT: One of them didn't handle things so well... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on home fitness equipment, because it's cheap to get started, and because of people like Nate KG, many starting jumping rope. As you've probably experienced, once you follow an account on Instagram or YouTube, you start to see similar accounts. This is what happened to me when I followed Nate. And now I'm following 10-12 people whose primary content is about jumping rope. It's been interesting to see how this group of people interacts with each other and how each account differentiates itself. Also, how jump rope companies markets themselves through these accounts. The business of social media is what I talk about with Nate. We also talk about the parallels of growing a business and jumping rope, because there are plenty. Links To Things We Talk About: Nate's Instagram page Nate's YouTube channel Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
There are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts How to be a guests on other people's podcast more often What "they" don't tell you about having good cheekbones Links To Things I Talk About: The Business Of Church And Communication [RED 281] Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Your podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how he communicates. Wayne Geiger is a pastor, adjunct professor of speech, speech coach, and former morning radio broadcaster. And these similarities are what we talk about on this episode. If you want to spread a message, regardless of whether it's religious or secular, listen up. In This Episode: Keeping in touch with individual listeners (as opposed to “avatars”) Disposable content Introverted radio DJs and the problems they run into... Preparing for "showtime" Expectations of the audience (and how to deliver those expectations) Do Christian podcasters have it worse than secular podcasters? Do you really need a bigger audience? Not forgetting why you started your podcast Links To Things I Talk About: United Methodist Communications The Upper Room Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I'm back with a pandemic-related check-in...and also a new way of titling episodes. Want to hear from me more often? Try Build A Big Podcast or the Big Podcast Instagram account. In This Episode: When the bottom falls out Panic attacks From 250 dates per year to only 1 The "Cone of Silence" technique for claiming your space Doing the next right thing (even in hard times) The "Pandemic Opportunity" we all have right now Links To Things I Talk About: Helm Core Trainer Bosa Balance Trainer Dip Station Muay Thai Power Rope Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I posted some merch photos on the Big Podcast Instagram account and got a comment that this story would make a good podcast. So here it is. Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business. In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business. Want an example? Big Podcast t-shirts Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
This is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19. However, right now is also a great opportunity to jump into doing live events, if you're willing to commit now and wait until it's safe. More thoughts on the current "live event opportunity" on this episode... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, and it's experienced with friends. Unfortunately, due to COVID-19 and not being able to safely get a lot of people in the same room together, the live event business isn't as easy as it was. But the good news is, because there are fewer live events happening right now and fewer live events being planned for the future, it's a great time to jump into the live event business. Let me be clear. You need to be safe. You need to take care of yourself and take care of the people you do business with. But this is possible, even in the current "pandemic" climate. For example, you could do an online event. Or you could start working on a live event that will happen after we're done with the current COVID-19 situation and are able to safely get in the same room. On this episode, I talk with Amy Broghamer about her first live event (done before the COVID-19 pandemic), how she filled the room, and what she's going to be doing with live events in the future. Because we haven't been able to safely be in the same room for the last few months, people are ready to do that...when it's safe. And if you want to be ready to take advantage of that opportunity, you want to listen to this episode. In This Episode: Your first live event - what you need to know! Standing out in a crowded marketplace Longterm relationships with customers High-end customers who pay more money for the "same" service – how to charge more than your competition Getting through hard times in your industry Filling live events (including online events) What people are really buying when they do business with you The advantages of a small event How important is food at an event? Links To Things We Talk About: Amy Broghamer Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up! In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something different. But I wasn't sure exactly what that was. I'm not somebody who tries to "optimize" every single element of my life, but I had a friend who started working with a coach and was having a great experience with him as far as doing something along those lines. I hired him also and it was a great experience. It helped me to get a grasp on where I was, where I wanted to go, and how to get there. That coach, Tripp Lanier, has a new book, This Book Will Make You Dangerous. In this book, he shares his philosophy for living a life (and having a business) that's enjoyable and works for you. This episode is about when you seem like you have things together, and you sort of do have things together, but you still can do better. If you're looking for "more" from your business, your relationships, and your life, this is the episode for you. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some great examples of people making good money on the side, which I hope will give you inspiration to expand what you're doing in your main business and help fortify your income. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the things Zita and I covered on this episode is interviewing. As podcasters, I think our ability to interview and, through those interviews, help spread the messages of others, is one of the most powerful things we can do. So while this episode isn't exactly a statement on Black Lives Matter or the importance of better representation of different voices in podcasting, it has everything to do with helping to share the messages of those whom we'd benefit from listening to right now. In This Episode: Jumping into podcasting (and why it's important) Have a great marriage? You already have the skills to be a great interviewer. Why loud musicians get quiet with Zita Christian talks... Links To Things We Talk About: Ritual Recipes Black Lives Matter Big Podcast Blueprint Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. Still, it was a great opportunity, so I pressed on... As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker. When I was working on Pro Tools, I knew how she felt. The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier it is to pay somebody to do what you don't feel like doing. Zita is at a place in life when she could easily pay somebody to do the "hard work" of podcasting. Instead, she's made the decision to jump in and handle things herself. Beyond that, she brings a lot to the table as a host who can connect with people. I sat down with her for a "mock interview" to show her how to use Squadcast, a software program used for remote recordings. But the conversation was so good and Zita has so much to share when it comes to creating quality podcasts, I kept asking her questions...and she kept answering them. This episode is part of that conversation. In This Episode: Starting your first podcast at 70 years old The "anti-guru" podcaster who introduced Zita to a podcasting legend Why it's good to have solo-hosting skills, even if you do an interview-format podcast Doing video when you need a haircut The best reason I've ever heard to edit your own podcast Links To Things We Talk About: Ritual Recipes School Of Podcasting Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get paid for it Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman "Leverage Lift" Video Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget.Click the icon below to listen.
Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – the complete process The mindset you need for a compelling live performance Badass old guys with cool nicknames Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two). Click the icon below to listen.
You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail. He wasn't kidding. In This Episode: A high-ticket event with a lot of money on the line A high-volume event with a lot of people coming A business where you got a big percentage of your money via public speaking Having 70% of your income vanish overnight – POOF! Have a live event coming up? You have options. Working with live event promoters during this time The best thing you can do is you're a speaker (or otherwise performing) at a live event Links To Things We Talk About: Terry Weaver The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it takes to be successful in the live event business. If you're curious about what it takes to organize a live event for your business and sell tickets for it, listen up! In This Episode: The business of Walt Disney Building an audience Getting people on a plane to come see you VIP tickets and how to package them Booking hotels (and other "live event" venues) Links To Things We Talk About: Terry Weaver WDW Today The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know either, but they did propose a solution. Maybe. This episode has nothing to do with marketing, but everything to do with spreading a message...or not being able to spread a message in this case. In This Episode: Talking with a lisp Stuff you could be allergic to How cool I am Dying from your throat closing up Getting shot in the butt with steroids Links To Things I Talk About: Big Podcast Bulletin Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' me mad) Alcoholic salesmen Entrepreneurs with ADD Links To Things I Talk About: James Hayden Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because a mic is on, you're otherwise being recorded, or somebody else is in the room watching. Everybody has a thing. By that I mean, we all have something about ourselves we don't like or would like to change. And I'd argue that most people spend a lot of time denying that thing or trying to work around it. This is the stuff we don't share – it's the "secret" we hope nobody discovers. Then there are people who lean into these "secrets," not only acknowledging them, but using it as a foundation to build upon. James Hayden is one of those people...but he wasn't always. Today he writes and speaks about the one thing he tried to hide for years. This is a story about jumping in and taking control and your life. James Hayden has done that via public speaking. As somebody with a message to spread, even if public speaking isn't your medium, you will connect with it. In This Episode: How to "accidentally" start a speaking career Jumping in (even when you're scared) Getting comfortable with yourself Behind the scenes of a TEDx event Planning an effective talk that connects with people Links To Things I Talk About: James Hayden's Blog Dear World, I Stutter (James' book) Pedro Pena's My Stuttering Life (How James and I connected) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And you may benefit by taking advantage of it. In This Episode: Is the "Speaking Opportunity" dead right now? (HINT: It's not.) How my speaking engagements have been affected by coronavirus (or fear of coronavirus) The best way to prepare for live speaking events (whenever they come back) A business lesson from the white-hot stock market of the 1990s Scared of speaking in public? This may help you... The real reason meeting planners love speakers (it has nothing to do with filling seats) Why podcasting is better than speaking live (and how to take advantage of it) The problem with "be everywhere" marketing Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) 30-Day Solo Podcast Challenge Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In This Episode: The "Speaking Opportunity" (and how to take advantage of it) Is speaking the best opportunity for you to spread your message? Who is hiring speakers? Five places to look... What speakers really get paid for Why "excluding" people will help you make more money as a speaker The power of celebrity Making what you do interesting to meeting planners, conference organizers, and others who hire speakers How to make money speaking for free How specific should your speaking topic be? Gary Vaynerchuk – how he built his speaking business (and why people hire him to speak) The story behind Grant's book deal Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio Writing a great book No Doubt, Bush, and Sandi Patty When you become the person you hated when you were younger The double-edged sword of comfort What Steve Jobs knew about making a decision Your house is on fire...literally. You just got robbed...literally. How to impress a cop Being a professional mannequin Turning pro Ignoring "red flags" When your wife calls you on your BS... When your dog interrupts your podcast... Embracing your past and using it to help you move forward Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Big Podcast - The Book Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In This Episode: "I thought it was part of the act." A doctor's opinion What you think is happening isn't what other people think is happening Drinking beer at 10am No, you're not an alcoholic – have another drink! Why I don't get invited to the country club How country music gets made Links To Things I Talk About: My 11 rules for experts 10% Happier (Get the audio book free with Audible trial.) Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out of it. In This Episode: Losing your voice onstage What happens when your mouth is so dry your lips stick to your gums Sweating your ass off in a cold room An out-of-body experience Not dying (but wishing you were dead) Dusting yourself off and getting back on the bike Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it seriously, but it definitely wasn't taken as seriously as I take it now. We did everything remotely from our individual offices, via Skype (even though both our offices were in the same house) and it was more conversational than what I've done over the last couple of years. Laurel recorded with our dog in her office and, on the early episodes, he was often interrupting. One of the most common questions I get from people who've listened to RED Podcast since the early episodes is, "What happened to your dog?" This is the story of not just our dog, but two different dogs. And as an entrepreneur with an expert-based business, I think it's something you'll connect with. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
After almost five years, my book on marketing yourself via podcasting is here! In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution. In This Episode: Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers Lightning Source vs. KDP – Who has better print quality? A free layout tool for your Kindle books Why I did Kindle layout myself The "slow burn" book launch How this book is already helping me to get speaking gigs (even though it's not even out yet) Links To Things I Talk About: Big Podcast Reedsy ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. The final manuscript is back and now I'm in the process of making the audiobook. In This Episode: A "second chance" foreword opportunity The final edit (seriously) The final editor Making an audiobook – the process Why I'm doing an exclusive distribution deal (for now) Links To Things I Talk About: Big Podcast ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book. In This Episode: Why I'm ahead of schedule (for once in this entire process) Finding a new line editor...or is it a proofreader? The "final" edit Why books always have problems Foreword update - one last shot for my original plan to work Plan B My transition from the music business, to books, to TV/film, to podcasting (and how this had influenced this book) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I heard back from somebody he works with. That experience is what I talk about on this episode. In This Episode: The first response to my series of foreword requests to a popular podcaster General book updates -- content editor update, copy editor interviews, cover update Celebrities and their handlers A story about Robert Plant Rejection and how to work with it A big factor in why I was rejected (and what I'm doing about it) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
If you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do. I thought this book was finally going to be out in a couple of months. And it still probably could be, but as of now, I've decided to delay that release by another month. Why? I share details in this episode, but the bottom line is I had to switch out somebody I was going to hire to help me finish things up I'm in process of getting somebody else to take his place. In This Episode: What to do when the guy you thought you'd be working with isn't able to work with you Content Editing Proofing Scheduling (and Re-Scheduling) just about everything Forewords - A second chance... Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book. For real this time. This book is about how to market yourself via podcasting, by the way. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do. In This Episode: Gender and podcasting Is my book sexist? Race and podcasting My fight not to be a curmudgeon "Test Readers" and what they found in the rough draft Forewords - Being rejected (and ignored) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it out. In this episode as well as the last couple of episodes, I talk about the process of making that happen. Taking my own advice, and the advice of songwriters in Nashville, I took the last month to give the manuscript for my upcoming book a complete rewrite. The first draft of this book was about 120,000 words. This one is just shy of 90,000 words. It's tighter, it flows better, and it's closer to being released, but there is still a lot of work to do. In This Episode: Goals for the manuscript rewrite -- what all non-fiction books should have Time management for a manuscript rewrite and how to get everything done Why my first book had a co-author (and why this book is just me) How podcasting is similar to writing a book RED Podcast 1.0 vs. RED Podcast 2.0 The downside of doing interviews on your podcast (there are a ton of them, but this is the big one) Pressure -- why I feel so much of it (more than the usual pressure) to get this book right The "next" step in the book publishing process Test readers and why I chose them Why my title was rejected Book covers and why I do my own (at least the concepts) Are you too close to your work? I may be... Links To Things I Talk About: Big Podcast Pomodoro Technique FocusTime Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
There's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. And on this episode, I talk more about the editing process. In This Episode: Why this book has taken over three years (so far) A book editing lesson from a print journalist What happens to your manuscript when you work on it too long (and how to fix it) My first editor (and why I'm no longer working with her) The reason the new editors sent my manuscript back to me without editing it Bringing in yet another person to help me with a new outline for the book Why I haven't given up on this book already Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.
I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this book. In This Series: Writing a book (and rewriting it...three different times) Hiring an editor, firing that editor (sort of), and bringing in two new editors Resistance Finishing your book, ripping it into pieces, and putting those pieces back together, in a new and better order Doubt - What if this doesn't work? Introducing yourself to a brand new market Getting famous people to do a foreword for your book Being turned down by famous people... Having so many delays on your book people don't take your seriously anymore Editing down 120,000 words into 80,000 good words Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two). http://traffic.libsyn.com/red/red248.mp3Click the icon below to listen.
Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public. In This Episode: Who's going to market this book? The importance of pre-orders for your book Getting your book in physical bookstores How to sell books to people on your mailing list Have a podcast? How often should you mention that you have a book available? Should the audio book version of your book get its own launch? Old school book publishers (and how they think) Advertising books on Amazon.com Airport bookstores Why authors sign contracts with major book publishers Getting a foreword for your book How to reach out to people for endorsements of your book (and how to get them to say yes) Meeting deadlines when you're writing a book The power of books Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he'd finished his initial manuscript and The Free-Time Formula was being prepared for publication. In This Episode: Who picks the title for the book you're going to write -- you or the publisher? If you want a big audience, how "general" should your published book be? Rejected book ideas -- what the publisher didn't want Researching a book publisher before you sign a contract -- how to do it (and what you should look for) Jeff's writing process for The Free-Time Formula -- how much was the publisher involved? The book publishing timeline -- how long does everything take? How to write a book is six months Self-editing your books Where to get quality writing done Audio books -- who controls the copyright? Selecting a launch date for your book Is a book deal right for you? How to tell... How online experts (people like you) view books compared to how book publishers view books... Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, "I've just signed another book deal." This is Part 1 of a three-part series on how the writing and publishing process for this book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he had signed the contract with his publisher, Wiley. In This Episode: Why say "yes" to a large book publisher The pros and cons of self-publishing a book How Jeff was "discovered" by a book publisher Jeff's podcast and how it helps him get his book deals Big Book Publisher vs. Small Book Publisher Working with a book editor Breaking up a big book project into smaller, more managable parts The pressure of delivering a high-quality book Jeff's advice for getting a book deal Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which was RED Podcast. But I'm back. Just finished editing a three-part series with Jeff Sanders that follows him from getting a book publishing deal, to writing the book, to releasing the book. The book is The Free-Time Formula and it's available now, but this series was recorded over the last year, when Jeff was going through the process, so you'll get the real information about what was happening and what he was feeling, not revisionism, which is usually what you get afterward since we soon forget the challenging parts. I'm also in the process of figuring out my own book publishing process, which I'll be talking about here over a few episodes. I just finished what I think is the final version of the initial draft (I've had five of them) and am working on editing everything to get this book out within the next couple of months or so. Like my series with Jeff, you'll hear about this as it's happening in real time, so you'll get authentic information about what the process is really like. And it's going to be much bigger than just "book publishing" discussion... This is a new market for me and it's a bit scary to make the jump, so there's going to be a lot of talk about the mindset of releasing something to the public, resistance, and more. If you've ever released a book (or attempted to), I think you'll get a lot out of these episodes. In This Episode: Where I've been for the last three months My upcoming book publishing "trilogy" The "behind-the-scenes" episodes in the pipeline Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
Affiliate offers and endorsements are common in the online business world and with good reason -- there is a lot of money to be made. However, there is also a "dark side" of affiliate marketing that few talk about and many involved will deny. Are you part of this? If so, is it costing you more than you're bringing in? In This Episode: How Amazon deals with biased book reviews What people look for when you endorse something (and what they don't care about) When affiliate offers go bad... 3 things to consider before you give an endorsement or recommendation to your audience Links To Things I Talk About: Amazon Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and book authors have in common How I almost got arrested (or maybe not...who knows) The 1990's product launch (and what you can learn from it) My midlife crisis Why The Bible is so popular How to make writing your book as easy as writing a few blog posts... Unanswered prayers Links To Things I Talk About: The Book Of Mistakes (Get the audio book free with Audible trial.) The Strangest Secret (Get the audio book free with Audible trial.) Think And Grow Rich (Get the audio book free with Audible trial.) The Science Of Getting Rich (Get the audio book free with Audible trial.) 48 Laws Of Power (Get the audio book free with Audible trial.) 7 Habits Of Highly Effective People (Get the audio book free with Audible trial.) Episode Sponsor: This episode of RED Podcast is brought to you by Ripl, the best way to stand out on social media. Create eye-catching animated videos and share them on Facebook, Twitter, and Instagram with one tap. Try it out now. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.Click the icon below to listen.
This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your marketing, listen up... In This Episode: White kid at an NAACP meeting What black people want Segregated schools and segregated marketing A $90,000,000 publishing empire What would Madison Avenue do? Black and white televisions -- literally Why podcasting is important Links To Things I Talk About: The Secret Of Selling The Negro Market Admiral Television Ebony Episode Sponsor: This episode of RED Podcast is brought to you by Ripl, the best way to stand out on social media. Create eye-catching animated videos and share them on Facebook, Twitter, and Instagram with one tap. Try it out now. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when it comes to spreading your message and connecting with people. Whether your main media is blogging, podcasting, online video, broadcast radio, or direct mail, this system will help you to reach more people with your message than ever before. In This Episode: Meth users and entrepreneurs (they have more in common than staying up for days at a time) Entrepreneur GPS What an Italian economist knows about accomplishing your goals Why "Be Everywhere" marketing doesn't work for upcoming entrepreneurs (and most experienced entrepreneurs) The reason so many podcasters are expanding into YouTube marketing How to run a vending machine business (or any business) What top podcasters have in common (and how to do the exact same thing in your business) Einstein called it "the most powerful force in the universe." Why people quit going to the gym (and when they quit) -- knowing this will help you with your goals for this year How to keep motivated to compete your goals when you feel like giving up Links To Things I Talk About: Big Podcast Daily (Apple Podcasts / Google Play) The 5AM Miracle Podcast Jeff Goins Passion Planner Episode Sponsor: This episode of RED Podcast is brought to you by Ripl, the best way to stand out on social media. Create eye-catching animated videos and share them on Facebook, Twitter, and Instagram with one tap. Try it out now. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have a podcast, I don't want you to fall into the trap so many podcasts do -- I want you to succeed, have fun with your podcast, and reach people. In this episode, I share a story that I hope inspired you to keep moving forward with your podcast, even if it's not currently where you'd like it to be. In This Episode: The worst part of podcasting? What bartenders, black jack dealers, and (some) podcasters have in common Why podcasters lose touch with their audiences When podcasting becomes a drag... The real reason people listen to podcasts Meeting your idols Developing a connection with podcast listeners, blog readers, and others who consume your content Links To Things I Talk About: Interview Connections Womensplaining Big Podcast Big Podcast Daily (Apple Podcasts / Google Play) Episode Sponsor: This episode of RED Podcast is brought to you by Ripl, the best way to stand out on social media. Create eye-catching animated videos and share them on Facebook, Twitter, and Instagram with one tap. Try it out now. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED Podcast, I talk to him about his new book, True Influence - The Magic Of Human Connection, and get his thoughts on how you can better communicate with (and influence) the people around you. In This Episode: What "influence" is... When influence happens (and how to get there) How to get more readers for your blog (and get more listeners for your podcast) The best way to connect with people (and do it quickly) 4 corners of influence 3 words to increase email response The one time when good sales technique doesn't matter How to almost guarantee you'll get a sale (almost...) Ethical traits (you can develop any of these with practice) to help you boost influence When "inauthenticity" makes sense The "verbal slap" (and when to use it) Links To Things I Talk About: True Influence - The Magic Of Human Connection Give And Take (Get the audio book free with Audible trial.) 61 Science-Based Influence Strategies Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon... The "propaganda" film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new episode is released every day. Big Podcast Daily was originally a temporary project that I started to participate in National Podcast Post Month, an event similar to National Novel Writing Month, where the goal is daily action, either podcasting or writing. The specific goal for participants in National Podcast Post Month is to release 30 podcast episodes in 30 days. I started 15 days late, so I doubled up, doing 30 episodes in 15 days, in order to complete the challenge. If you're a podcaster, in addition to Big Podcast Daily, I have some great podcaster-specific marketing content coming soon... I'm currently recording some advanced training to help you market your podcast and build a big audience which I expect to release in January. In addition, I have a live event in Nashville planned for April. Want more details? Make sure you're on the Big Podcast mailing list. Links To Things I Talk About: Big Podcast Big Podcast Daily - Listen via Apple Podcasts / Google Play Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business... Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead at 64 Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Lewis Howes has a new book about "How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives." I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better connect with your audience... In This Episode: How to go big with your business (if you can do it) Getting the word out about your book (or other product) Two different marketing reasons to read Mask Of Masculinity Three elements of Lewis' book launch (and how to do something similar with your book launches) Lewis Howes knows celebrities who can help him with his book launch -- what to do if you don't... The downside of "big media" like Good Morning America How to be "everywhere" (without actually being everywhere) The old school way to simulate Facebook's "tracking pixel" This happens a lot in Jr. High classrooms and people say they hate it (but they secretly love it) Yeah, that sounds harsh... But I'll explain why it's a good idea for you and your marketing... How to get a record deal -- this also works for authors who want a book deal An atheist, a vegan, and a crossfitter walk into a bar... Gay Pride and you (even if you're not gay) A men's book made for women? Think about this... Links To Things I Talk About: Thug Kitchen - Eat Like You Give a F*ck School Of Greatness (Podcast) School Of Greatness (Get the audio book free with Audible trial.) Mask Of Masculinity (Get the audio book free with Audible trial.) The Happiness Project (Get the audio book free with Audible trial.) Podcast Movement Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this "mistake" has enabled me to do hundreds of interviews. On this episode of RED Podcast, I talk about the interview process and what it takes for you to do a great podcast (or radio) interview. Whether you're hosting the interview or a guest, you'll find this information helpful... In This Episode: Why I don't do a lot of interviews on RED Podcast (keep this in mind if you have a podcast) The worst thing that can happen to you when you do a podcast interview -- this is going to happen sooner or later... Bad interviews (and why they happen) What to do when you have a bad interview -- you have two choices How to salvage a bad interview -- do this when you get a guest who can't deliver Did your interview with somebody suck? Exactly what to do so you don't embarrass yourself (and when to do it) Three "agreements" you must have before doing a podcast interview -- if you don't get these, don't do the interview The "pre-interview" and why some people (amateurs) don't like them... You're in charge of any interviews you do -- how to start acting like it Bad audio quality and how to make sure it doesn't happen to you How much time it takes to do a "good" interview The "interview ratio" and why it's important to follow it When the best interviews happen Pros (and cons) of small talk -- most podcasters screw this up BIG TIME! How to make a rock star nervous Why do many mistakes make it to the final interview (and how to catch mistakes as they happen) The #1 reason people get nervous when doing an interview with you What to do after your podcast interview is over How to handle a "bad" interview (and when to handle it) Quality interviews (and how they happen) Three reasons guests will promote your podcast -- this is why most guests never do this Can good marketing will hurt your podcast? Yes! Here's how to make sure marketing helps you... Links To Things I Talk About: Kary Oberbrunner Interview Alexandra Harbushka Interview RED Podcast Guest Form School Of Podcasting Schedule Once Book Like A Boss Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like... NOTICE: This episode isn't for kids, highly-religious people, or those who are uncomfortable talking about sex. In This Episode: The difference between herpes and HIV (from a marketing perspective) How much of your life should you share on a podcast? Herpes 101 -- there are two types of herpes (and odds are you have one of them) Feeling the fear about something (and doing it anyway) A counterintuitive way to make your life easier How religion and judgement from others can affect your business Anonymous trolls (and how to deal with them) Backlash Being clear in your communication (even when the words you're using are uncomfortable to some) When (and how) you lose connection with people What clarity looks like The type of marketing people are so sick of (yet companies still do this all the time) Links To Things I Talk About: BAM! School Of Podcasting Life With Herpes RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few seats left, but once they're gone, they're gone. Don't miss your opportunity to attend. If you're interested, visit BigPodcast.com and get your ticket now. Links To Things I Talk About: Big Podcast Rik Roberts Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he was still elected. Regardless of what you can "get away with" though, there's an important lesson here for you and your business... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business -- how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a lot about people and what makes them buy when you're nose-to-nose and toes-to-toes with them. That's the subject of this episode... In This Episode: This happens every time a stranger knocks on my door... The history of door-to-door sales in the United States Why people put fruit in Jell-O The reason successful entrepreneurs are always starting over... Always. How I ended up in the music business (and how I was able to leave) Where to start a business "God vs. Satan" You'll never believe why this lady didn't buy the exact same thing for a lower price... How one "company" bought low and sold very high... Instant Rapport - You've done this by accident (and how you can do it with customers) Getting new clients Leveraging old clients How to handle when a potential client rejects your offer Showing the market (and people in it) that you're serious about what you do... Why Jon Acuff's new book is outselling his previous book Pissing off kids in the neighborhood The famous musician who said, "No thanks." How BIG businesses are built Links To Things I Talk About: Broadcast Supply Worldwide (BSW) Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.) Do Over (Get the audio book free with Audible trial.) BIG Podcast Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's "99% complete" is about as helpful as a piece of exercise equipment you've only used once. In his new book, Finish - Give Yourself The Gift Of Done, Jon Acuff talks about the most important part of the creative process -- how to finish. How can you finish your big project? Listen up... In This Episode: 3 things you need to build a big following, get respect, and make money in the "expert business" The #1 problem for people like us? What happens after you get a "great" idea... The reason books (and other creative projects) die Why I dropped writing my current book and started writing another book What I found on my old hard drive... A "dirty saying" that isn't dirty at all -- it just sounds dirty! The technique I used to finish my last book What you never see from successful entrepreneurs Secrets The original "fake news" -- do you believe it? How to get what you want (with ease) The BS gurus talk about on podcast interviews... One-hit wonders (and why they're so common) Links To Things I Talk About: Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.) BIG Podcast Do Over (Get the audio book free with Audible trial.) Turning Pro (Get the audio book free with Audible trial.) Bird By Bird (Get the audio book free with Audible trial.) Tripp Lanier Think And Grow Rich (Get the audio book free with Audible trial.) Jon Acuff's Do Over Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some problems with Toastmasters... To get the most out of it as a podcaster, you need to make a few tweaks. In this episode, I talk about how to do that. In This Episode: Presenting... Mr. and Mrs. Dumbass It's Dumas? Sorry... The (really boring) secret to delivering a smooth podcast A good reason to have a producer for your podcast Why I edit my own podcast (even though I'm surrounded by talented audio engineers) Ummmm... Why... errrr.... you don't... uhhhh... know how you sound on your podcast Recording an audio book? The big mistake you're probably making... How to better communicate your message -- this works for podcasts, blogs, and books Why care about speaking mistakes when everything can be edited later? An easy way to make people listen to you The easiest (and more effective way) to market your expertise Why most "marketers" fail at podcasting Toastmasters -- the good, the bad, and the ugly Is Toastmasters a cult? Why some people think so... People who can't shut up about Alcoholics Anonymous How Toastmasters is like a gay softball league The 10 "Competent Communicator" speeches every Toastmaster starts with Your first Toastmaster speech What I don't like about Toastmasters Atheist inside a Christian church (well, if you consider Unitarians Christian...) The number one thing that's going to help you attract an audience for your message A black Marlboro Man?! Yep... Links To Things I Talk About: Black Marlboro Man Toastmasters Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office, but when you saw them, at least when I saw them, I'd think, "This dude isn't fooling anybody." But he was fooling people... At least his wife was fooled. Maybe. Or maybe she just didn't want to face the truth that she was married to a gay man. Regardless, this guy's story is a great lesson for your business... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a "success" book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I talk about it... In This Episode: Three types of entrepreneurs -- which one are you? The good thing about marrying somebody who has been divorced (and working with people who have failed in business) Why we believe our own hype It's pronounced A-Ron... A good reason to read similar (or even "knock off") books Jumping into things you have no business jumping into (and how this can be a good idea) The deception of success A $3870 computer (possibly stolen) for only $450... The Mastermind - how to run one 2 big reasons mastermind groups fail Links To Things I Talk About: View From The Top (Get the audio book free with Audible trial.) PowerBook 160 Think And Grow Rich (Get the audio book free with Audible trial.) RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists -- those who are making a ton of money and those who are broke. The same is true for entrepreneurs and "experts." What's the difference? Skill? No. Looking at all the mediocre people out there who make good money, you should know that one... On this episode I talk about the new book from Jeff Goins, Real Artists Don't Starve (Get the audio book free with Audible trial), and how you can make more money in your business. In This Episode: Two sides of the "starving artists" argument... How do some artists make so much money while others barely get by? Are great artists born or made? The first element of creating great art Why Vanilla Ice spent 20 years being bitter How to make a ton of money quickly (and then burn out) This is why most podcasts fail... The reason Krusty the Clown has nothing to worry about Why people leave successful bands (and the sex, drugs, and notoriety that comes with them) Gay Pride?! What the #$%&?! Bad reviews on Amazon -- my perspective Let's get real... Can you really make money with your art? What happens when two different comics tell the same joke... Where do good ideas come from? Job security for experts and the self-employed -- what this looks like. Originality in marketing -- how important is it? Two things you must have going for you to make money with your expert business How did Hunter S. Thompson get to be such a great writer? How Chris Rock gets ready for an HBO special What Arsenio Hall is doing now... How to create perfect work (and art) Making money as an artist (and as an entrepreneur) Getting paid twice Do the work once (and keep getting paid) How I've walked away from "real work" for almost a decade... HEEEEYYY, Macarena!! A $1,000,000 t-shirt business Links To Things I Talk About: Real Artists Don't Starve (Get the audio book free with Audible trial.) Stu Gray Rik Roberts Fear and Loathing in Las Vegas (Get the audio book free with Audible trial.) Hell's Angels: A Strange and Terrible Saga (Get the audio book free with Audible trial.) The War of Art (Get the audio book free with Audible trial.) Turning Pro: Tap Your Inner Power and Create Your Life's Work (Get the audio book free with Audible trial.) The Oregon Trail Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
I got a new dog. Things didn't start off very smoothly... The remedy for this situation was to hire a dog trainer. I did. And there are some great "customer service" and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up... In This Episode: How many people do you need on your mailing list? What to do when you only have 1000 people on your mailing list A business lesson from Methodists and Catholics... The reason RED Podcast follows the format it does -- you'll want to keep this in mind with your podcast How to make money with bad marketing Why I thought Entrepreneur On Fire was fake What Toastmasters and Freemasons have in common... The reason people get better results when you dumb things down (it's not because they're idiots) Bad kids -- why they exist (and what to do about them) Building loyal podcast listeners... (This also works for bloggers) The #1 way to sabotage your success when selling something -- are you doing this? Why you should be consistent with your podcast (or email newsletter) release schedule -- and why you shouldn't A "vegan chef" who opened his own restaurant (and almost lost it because he didn't understand why I'm talking about on this episode) How to scare the $#!+ out of your customers! Why vegetarians appreciate McDonald's (even if they don't eat there) A way to keep people coming back to your podcast... Dating advice from a married men A lesson on how to dress from Creepy McCreeper Links To Things I Talk About: Petfinder Entrepreneur On Fire Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. Sometimes you go too far. You can relate to this in your business, I know. How do we know how far we can push things without going "too far?" We don't. Which is why going "too far" isn't my problem with Kathy Griffin... I do have an issue with how she handled the backlash though. And on this episode, I talk about how to successfully navigate situations where you find yourself having to do the same thing. Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/RED-RR001.mpClick the icon below to listen.
I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it get it into Heaven? I don't know. But while you're here on Earth and trying to make money, it will absolutely make your life a lot easier (and a lot more fun). To help you internalize the things on this list and help you start seeing the results from using them in your business, I'll be releasing some special episodes of RED Podcast showing you how others are using them in their lives. Subscribe now to make sure you don't miss anything... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/RED-RR000.mp3Click the icon below to listen.
Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in the back of her 15-year-old son’s closet. She opened the bag and found it was full of cash -- five dollar bills, twenties, fifties, and hundreds – all neatly rubber-banded in labeled piles. Was the kid dealing drugs? Running a numbers game? Pimping girls? No. She didn't think that. "My first thought was that he had robbed a bank," said the 41-year-old woman. “There was over $71,000 dollars in that bag. That’s more than my husband earns in a year!" The woman immediately called her husband at the car dealership where he worked to tell him what she’d discovered. He came home right away and they drove together to the boy’s school to pick him up. As it turns out, the boy had been sending out a "chain-letter" to email addresses he'd found online. He'd done it right from the computer in his bedroom. It sounds like a great story... Unfortunately, it's not true. But chain letters are real and, in this episode of RED Podcast, I discuss my experience with them as well as how you can apply their appeal to your business. In This Episode: National Enquirer and other tabloid newspapers... It's not a felony to sell the plans (only to put it together and possess it) How to know if your ads are working (or not working) My letter from the Postal Inspector 5th-grade kid with a bunch of classified ads The best direct marketing education you'll get (and it's free) How even legitimate magazines are selling "work-from-home" and "make money" opportunities Why you should sell a "make money" opportunity even if your business has nothing to do with helping people make money What people are always looking for (and how to make sure you have it available for them) Why Trump won -- it's the same reason he'll lose the next time around Imagine yourself on a date... The "something for nothing" marketing strategy that's making a killing on Facebook This business never fails -- it always makes money How to get repeat buyers A way to start bringing in recurring money today The pros and cons of running an "anonymous" business "Money-Maker" vs Business Is Google controlling your business? Links To Things I Talk About: Small Business Opportunities Patreon Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/red228.mp3Click the icon below to listen.
Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about... I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash Grier Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.Click the icon below to listen.
This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, drunk, or mentally ill? Why I used to subscribe to Cosmo magazine... What type of bitch are you? The reason Donald Trump had so many empty seats at his Nashville rally... White people Fighting "pornography" while making money off it The thing Donald Trump is best at (and why you know who he is) Crabs in a barrel How Donald Trump repels women Pro Donald Trump vs. Anti Hillary Clinton Why people didn't vote for Hillary Clinton (it has nothing to do with her qualifications) The "triple threat" to influence -- this works for podcasters, bloggers, and speakers How to develop "instant rapport" Can Americans really relate to Donald Trump? Probably not (but they think they can). The pros and cons (mostly pros) of working in small markets How to pick up high-paying gigs that don't have a lot of competition... Are segments of your market being ignored? Links To Things I Talk About: Rik Roberts Episode Sponsor: This episode of RED Podcast is brought to you by Fyrebox, the best way to build a viral quiz and generate leads. Tell them RED Podcast sent you and get 50% an annual plan. Music Credits: "The Angels Weep" by Audionautix, licensed under Creative Commons Attribution "Earthy Crust" and "Action Hero" by Jingle Punks "Run" by Max Surla Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Oops! Thought my April Fool's episode would be obvious... It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far... In This Episode: What I said that made more than one listener cry... Lots of "thoughts and prayers" Why people who hate Dave Ramsey love me Going too far with a joke... A reason people believe lies The power you should never abuse If you're reaching enough people, here's what's going to happen to you (whether you like it or not) Dave Ramsey's bad book reviews What to do if you mess up... Links To Things I Talk About: RED Podcast April Fool's Episode The Thrst Episode Sponsor: This episode of RED Podcast is brought to you by Fyrebox, the best way to build a viral quiz and generate leads. Tell them RED Podcast sent you and get 50% an annual plan. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red226.mp3Click the icon below to listen.
This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast... In This Episode: The "new" host of RED Podcast Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A "liberal plan" to embarrass Donald Trump (and why it failed) Donald Trump's "dirty trick" for making sure people are in the audience to watch him speak How I blended in to not attract attention (and get people talking to me) Black people at a Trump rally? Yes. How Donald Trump built such a loyal following (and how you can do the same) The liberal lady who didn't know when to shut up... A conservative guy who almost got his ass kicked (by me) How I tried to sneak in (and why it didn't work) Two guys in line to see Donald Trump start throwing punches... The last place you want to be when you're in a large crowd of angry people (this killed two people at the same venue in 1987) How to sell a ton of "Made in China" Trump hats Two versions of America (and the marketing lesson they hold) Why it's good to have an enemy Creating your own mob How Donald Trump took a gamble on pissing off 64% of his crowd (and won) Donald Trump vs. Pizzeria Links To Things I Talk About: Nashville Municipal Auditorium Two Teen-Age Girls Die in a Crowd Surge At Nashville Concert Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Gurus come and gurus go. The same for anybody with "influence." Why? That's what I talk about on this episode of RED Podcast... In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh... it's actually an anti-pornography crusader What to do when you face a hostile crowd A "hostile crowd" lesson from comics Are you repelling potential customers without even knowing it? Crybaby authors on Amazon Zig Ziglar's strong handshake The ULTIMATE Metallica fan -- THE ULTIMATE!! How to kill your career as an influencer Links To Things I Talk About: Beavers Takes On Porn Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. In This Episode: The best thing about attending live events (and how it shows up) Orlando - the best (and worst) things about it How to lower teenage pregnancy rates Advice for vegetarians (and vegans) in Orlando Does size matter? Making events like Podfest (and Podcast Movement) pay for themselves How to connect with people in a lasting way -- this works even for celebrities Why podcasting is so important (it's not what you think) How to sell a lot of seminar tickets If you have these three things, you'll have a successful podcast Podfest or Podcast Movement -- which one should you attend? Why I edit my own podcast (even though I have access to some great editors) The best way to become a great podcast host Links To Things I Talk About: The Complete Guide To Email Marketing Podfest Solopreneur Hour 5AM Miracle Podcast Podcast Gear Group Black Man With A Gun School Of Podcasting Libsyn TASCAM Interview Connections The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (Get the audio book free with Audible trial.) Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step (and automated) email sequence. As this was something originally intended for coaches and consultants, getting more clients is what I focused many of the examples on. This five-step sequence is very flexible though and will work for a number of things including getting more podcast subscribers, webinar viewers, and live event attendees. This five-step sequence is something you can launch today! You'll benefit from listening to this. You'll also want a pen and paper to take notes. In This Episode: Want people to stay on your mailing list? The first email you must send when they sign up... The essential action you want new mailing list subscribers to take immediately -- you must ask for this! Building rapport with people on your mailing list How to share your story in a way that helps you sell more Want more of your emails to be read? Use this email marketing lesson from The Dukes Of Hazzard... A "trick" used in direct mail which increases response to the emails you send in a big way Have friends in AA? You've likely already seen this marketing technique in action... -- I'll show you how to use it for your business. Luke Skywalker vs. Darth Vader (and how it applies to your business) The real value of podcasting for coaches and consultants How to get more people to sign up for your webinar Transitioning your emails from information to a pitch for your services... Have trouble selling things via email? This single line of text within the email you send will give you the confidence you need to ask for the sale (and get paid what you're worth) Single? You can use this technique to get more dates... Selling a service (or product) over $100? How to get that kind of money via email... Want a sales boost? Use this technique from the Home Shopping Network How live event promoters mess up their credibility Emailing after your 5-step sequence is over The best day of the week to send an email asking for money Links To Things I Talk About: ProCoach Copy And Funnel Clarity Gravity Forms Drip The Complete Guide To Email Marketing Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Do you enjoy rap music? If so, you've probably heard a lot of songs about "struggle and strife." I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives... The same is true for entrepreneurs when it comes to "hustle." What we see on YouTube, Facebook, and other social media outlets isn't always what's happening behind the scenes. So let's get honest about what it really looks like and talk about better options for you to get your work done... In This Episode: Why not all "work" is the same A lifetime of work in 15 minutes... The letter U and the number 2 Is "hustle" a fetish? CHRISTIAN PORN?! Yes. (And they're showing it at church services!) "And then I found Jesus..." Why so many musicians end up on drugs (and so many others kill themselves) What real hustle looks like Have you written too many books? Links To Things I Talk About: Jon Acuff 30 Days Of Hustle Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
It's Valentine's Day and I'm starting a new tradition -- The "Things I Love" Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover the tools I love when it comes to organizing, drafting, and editing books. I also share my simple strategy for keeping focused when writing and editing. If you're writing a book (or just thinking about it), listen up because this episode has tools and techniques that will help you. Links To Things I Talk About: Tree Drafts Dictaphone Voice Recorder Scrivener Goal Streaks Focus Time Window Focus SelfControl Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
There is good and bad in every industry and the "gun show" business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things... This episode of RED Podcast talks about the sketchy elements of gun shows and what you can learn from them. This is Part 2 of a two-part series. For thoughts on the "white hat" side of gun shows, listen to Part 1 here. In This Episode: The “Fake Rolex” marketing strategy Nazi propaganda and your business The legal way to sell an “illegal” gun Your “barely legal” business Sean Hannity has made millions of dollars with this trick… The benefits of selling fear Your church is probably guilty of this… Why you shouldn't be “better” than the people you're selling to Links To Things I Talk About: 23Hours.com Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling "gun shows" would come through town and he'd come with them to sell ammunition. I'd tag along... Working at these events was one of my first jobs. I got to know a lot of the dealers and see how they ran their businesses. On this episode of RED Podcast, I talk about the experience and what you, as an influencer, can learn from this $32,000,000,000 industry... In This Episode: Inside the $32,000,000,000 business known as guns Grandpa's "lowrider" car Rednecks with money "Buy Low and Sell High" - what this really looks like How to DOUBLE the money you make as a speaker What drug dealers know about getting maximum price for their products Why companies in Boise, ID (a cheap place to live) will pay you more money than NYC (a very expensive city) 400% more money for driving one mile down the road Are you wasting time with "Facebook Ads" and other tools to find new customers? An easy way to segment your mailing list and send personalized, bulk email How to be "the guy" - this is so simple you can start doing it today Links To Things I Talk About: Hillbilly Elegy (Get the audio book free with Audible trial.) GMass – Send Bulk Email Via Gmail Convert Kit Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red219.mp3Click the icon below to listen.
You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on this episode of RED Podcast... In This Episode: Marketing lessons from the biggest mouth in rock and roll The most annoying thing about public speakers -- never do this! NEVER! What comics (and hookers) know about connecting with people... A mistake speakers, comics, and other performers make when trying to connect with an audience Cults (and good speakers) use this technique to build loyalty (and people love them for it) Why retail clerks are assholes The real estate agent who insulted my wife -- was this a sales technique? Links To Things I Talk About: School Of Laughs Daymond John's Launch Academy Paul Stanley Stage Banter Compilation Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, "Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?" Just kidding. This episode is simply a review of his new book. In This Episode: Why I don't "connect" with the message of Tim Ferriss (in general) What Tim Ferriss has in common with a top hair metal musician How Tim Ferriss wrote a 704-page book The reason Tools Of Titans makes it easy for you in implement change in your life\ Can you really shortcut mastery? Is Tools Of Titans worth buying? Links To Things I Talk About: Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red216.mp3Click the icon below to listen.
When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of "Be Everywhere." You'll see this on blogs and hear is on podcasts. It's spoken of at seminars... And it doesn't work... In This Episode: A marketing lesson from "Sex Pistols with a banjo" Standing out in a crowded marketplace Southern Baptists, sex, and rock n' roll What "Be Everywhere" actually looks like (and what it gets you) Need a big, general audience? Here's what to do... The big mistake amateur book authors make when releasing a new book -- this happened to me just this week! How to market like a Seventh-day Adventist The trick to "Be Everywhere" without actually being everywhere Secrets of making real connections with potential customers Shark Tank -- think about this next time you watch it... How much is a "Facebook Friend" worth? Links To Things I Talk About: The Great Controversy Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Friends Be Everywhere... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
If you work with a non-profit or community organization that has a podcast and is looking to make it better, get more listeners, and have more impact, let's talk. This episode has more info, so please listen before contacting me. If you're not involved with a non-profit or community organization, go here for episodes that will help you make more money with your business. Links To Things I Talk About: Sidewalk chalk messages raise Muslims' post-election spirits The form you're looking for... Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Spread The Message... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
As I predicted in Episode 215, half of the United States woke up today wondering, "How the hell did this happen?" If you're wondering how Donald Trump won the Presidential election, here's your answer... And more importantly, I'm going to show you how you can use the same marketing techniques he used to further your business... In This Episode: Dinner with a Democrat -- what he said to me the night before the election The easiest thing to sell people -- Hitler did this (and so do most successful US politicians) How the marketing we do is actually hurting people An ethical way to "manipulate" potential clients Meeting people online? You need to know this... 10 out of 10 dentists see this problem every day -- how does it affect your business? Selling books on Amazon? Better factor this into your marketing... 3 things Donald Trump does that you should start doing today (if you want "celebrity status" that is) Why Donald Trump gets away with things (and how you can too, but please do this ethically...) Is Donald Trump the new Jesus Christ? How to establish authority in the next meeting you attend Advice to help you build authority with the people you meet at conferences When HUGE falls apart (and rape allegations don't matter) The "Make Money Online" guy and what killed his business A marketing secret from a legendary Canadian rock band Why small is the new big Links To Things I Talk About: ProCoach Podcast - The Marketing Podcast For Coaches Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Friends Grab Influence By The Podcast... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
This year, Americans spent $3,800,000,000 on Halloween stuff. How is that possible? It's possible because Halloween is big business. And it's not just kids that are into it, it's adults too. This episode has nothing to do with that. Not really. It's more about unruly kids that take all your candy when you leave a bowl of it on the front porch... And it will apply to you, even if you're one of my Jehovah's Witnesses friends who doesn't celebrate Halloween. In This Episode: "Get that candy, baby!" Death (and rebirth) of the "mailing list" Will somebody be a good customer for you? Take the "burrito" test... The real reason so many entrepreneurs get discouraged (and what to do about it if this happens to you) A marketing lesson from an upcoming musician who screwed up his own career -- this is what not to do Why Microsoft doesn't care when you steal their software The super-conservative comic with a big secret -- it would kill his career if his "fans" found out... Posers Links To Things I Talk About: The Strangest Secret (Get the audio book free with Audible trial.) ProCoach Podcast - The Marketing Podcast For Coaches Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.. Help Your Entrepreneur Friends Get More Treats (and Fewer Tricks)... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
Are you sick of hearing about Donald Trump yet? Hillary Clinton? Sorry. That's exactly what I'm talking about. Sort of... I promise you it has everything to do with your business. In fact, this just might be what saves your business from failure. I also talk about marketing to lesbians... Yes, this applies to you also, even if you're a straight white guy who wants to "Make America Great Again." In This Episode: What Taylor Swift thinks about Donald Trump (and Hillary Clinton) Business advice from a "Christian" marketing consulting Why the United States (and people in general) are more pissed off and divisive than ever Who lies more? Democrats or Republicans? The reason so many people think Hillary Clinton is a "baby killer" Trump - Is he a rapist? As a business owner, when the the right time to share your political views? The social media echo chamber (echo chamber...echo chamber...echo chamber...) Playing it "safe" on social media Ken Bone's adult movie offer White guys eating white bread Links To Things I Talk About: Lesbians And Subaru Hyperpartisan Facebook Pages Are Publishing False And Misleading Information At An Alarming Rate Ken Bone's Uber Endorsement Rush Limbaugh (Before He Was Famous) Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Friends Grab 'Em By The Podcast... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
One day things are going great. The next day, they're not. If you run your business for long enough, sooner or later, you'll experience that "one that" that has the potential to knock you off course. It could be a change to Google's algorithm, a problem with product distribution, a problem employee, or any number of things. On this episode of RED Podcast, I talk about the best way to deal with SHTF moments and how to prepare yourself for when they happen... Links To Things I Talk About: BMW Drivers Are Jerks Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Friends Survive When Things Go Wrong... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.
There's a common situation among entrepreneurs, especially among entrepreneurs who have been in business for five years or more. It's not obvious from the outside and likely to go unnoticed by non-entrepreneurs. Once an entrepreneur mentions it to another though, the reaction is likely to be, "I feel the exact same way." If you've ever wondered how you're going to pay your mortgage, make payroll, or keep the lights on, this episode is for you. What I talk about... In This Episode: How to increase your "luck" as an entrepreneur The downside of winning the lottery Your first $1,000,000 -- the "trick" millionaires know Are you going to die broke? Dying with your boots on My recurring dream about entrepreneurship -- I've had it at least 100 times Two questions to ask your entrepreneur friends What "luck" really looks like An lesson for entrepreneurship from The Bachelor (and other lame television shows) Why women really love weddings The Lottery and how it hurts people (it's not what you think!) How you and I make our culture worse (and what we can do about it) PORN! Getting lucky in business and life (for real) How entrepreneurs prepare for success Why struggling as an entrepreneur is vital to your longterm business success Winning the "entrepreneur lottery" Links To Things I Talk About: The Strangest Secret (Get the audio book free with Audible trial.) Lead The Field (Get the audio book free with Audible trial.) Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Win In Business... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.