Gold Biz Podcast: Recent Episodes
Rachel Traxler
A Podcast for Entrepreneurs to grow + scale their business with confidence to help generate more income
If you've ever wondered how the heck to get consistent referrals from planners (and not just cross your fingers and hope for the best), this episode is for YOU. đ
In todayâs episode, Iâm joined by a high-end wedding planner whoâs spilling the real tea on what makes photographers referrable. Weâre diving deep into what planners are actually looking for when they build their go-to vendor list, and how YOU can position yourself to be one of them.
We cover:
⨠What makes photographers stand out (and what makes them forgettable)
⨠How to build real relationships with planners (without being pushy)
⨠The surprising non-photo things planners care about most
⨠Common mistakes photographers make that kill potential referrals
⨠And how to follow up after working a wedding together
Whether you're new to networking with planners or just want to increase your referral stream, this episode gives you the exact steps to become a photographer planners want to refer.
Grab your notes app and get ready for a game-changing conversation!
đ§ĄAPPLY for Rachel's Photography Business Coaching! -â â https://racheltraxler.com/passiontoprofitâ â đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â passive income - https://racheltraxler.passgallery.com/referralâ â đâ â Get 5-10 inquiries a weekhttps://racheltraxler.com/lead-generation-freebieâ â đ Cull + edit our photos in @AFTERSHOOTget 20% off the new upgraded version here -â â https://aftershoot.com/edits/?ref=racheltraxlerâ â 𧥠PASS+ Platinum program - code: RACHELTRAXLERâ â https://success.passgallery.com/platinum-referralâ â đ $10 off all Legal contracts and clauses with The Legal Paige -â â https://thelegalpaige.com/?aff=447â â CODE: RACHELTLP10âď¸ Keyword Automation for Lead Generation with Manychats -â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â đ 1 MONTH FREE of Reel Templates -â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â https://narrative.so/?fp_ref=racheltraxlerâ â Rachel Traxler IG - https://www.instagram.com/racheltraxler#weddingphotographer #photographybusiness #cameragear
weâre kicking off the "If I Were You..." series â your go-to for real, honest advice from someone whoâs been in your shoes.
Today, Iâm diving into what I would personally do if:
- I wasnât getting any photography inquiries
- I felt invisible online even though I was showing up
If youâre a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isnât converting, this episode will give you tactical strategies and mindset shifts to break through the noise and get your momentum back.
What Youâll Learn:
- The 3 main reasons photographers stop getting inquiries (and how to fix them)
- Why visibility doesnât always mean virality â and what to focus on instead
- How to audit your online presence to boost conversion and connection
- Where to focus your energy when business feels slow
- What Iâd do differently if I were starting from scratch in 2025
Perfect for:Wedding photographers, brand photographers, content creators, and service providers looking to get more inquiries, improve visibility, and stop feeling stuck.
Resources Mentioned:
- Apply to my coaching program: https://racheltraxler.com/apply
- Follow me on Instagram: @racheltraxler
- DM me to see how I can help you with my coaching program đ
Resources:
đCreate predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
đ§ĄAPPLY for Passion To Profit! -â â â https://racheltraxler.com/passiontoprofitâ â â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â â passive income - https://racheltraxler.passgallery.com/referralâ â â
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â â â https://racheltraxler.com/secret-podcastâ â â
đLearn 10 FREE LEAD GENERATION strategies đâ â â https://racheltraxler.com/lead-generation-freebieâ â â
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â â â https://aftershoot.com/edits/?ref=racheltraxlerâ â â
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â â â https://success.passgallery.com/platinum-referralâ â â
đ $10 off all Legal contracts and clauses with The Legal Paige -â â â https://thelegalpaige.com/?aff=447â â â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â â
đ 1 MONTH FREE of Reel Templates -â â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â â https://narrative.so/?fp_ref=racheltraxlerâ â â
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
If youâve ever felt like youâre just throwing money at Facebook or Instagram ads and hoping something sticks â this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.
use referral code: RACHEL and get one month free!
Weâre digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure youâre not wasting your budget â especially if you're trying to book high-end clients or grow your bookings fast.
Whether youâve never touched ads before or youâve been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.
In This Episode, We Cover:
- The difference between a boosted post vs. a true ad campaign
- What types of ads actually work for photographers
- Why so many creatives waste money on ads that donât convert
- The #1 mistake photographers make when running their own ads
- What it really takes for ads to work (hint: itâs more than just a pretty photo)
- How to make sure your backend funnel supports your ad spend
- What results you can realistically expect from a good ad strategy
- Why working with a niche ad team matters (and how Hughes Media is different)
- Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!
- Join my coaching program for photographers: https://racheltraxler.com/passiontoprofitâ â â â
- DM me âADSâ on Instagram @racheltraxler and use referral code: RACHEL and get one month free!
- Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/
If youâve ever wondered how to get on a plannerâs preferred vendor list or why youâre not getting referrals from weddings youâve already shot â this episode is for you. Iâm joined by a luxury wedding planner whoâs pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who donât.
We dive into how to build long-term relationships with planners, how to stand out in the high-end wedding market, and mistakes that keep talented photographers from ever getting a second chance.
Whether you're new to planner relationships or trying to elevate your brand in the luxury wedding space, this episode is packed with game-changing insights and tangible tips
What You'll Learn:
- What luxury wedding planners actually look for in photographers
- The biggest mistakes photographers make when working with planners
- How to create mutually beneficial vendor relationships
- Real examples of what makes a photographer unforgettable to a planner
- The right way to follow up and stay top-of-mind for future referrals
-
How to stand out with gallery delivery, vendor tagging, and communication
-
What red flags make a planner not want to refer you again
Links + Resources:
𩵠Have a Redirect link for your Conversion Funnel
https://racheltraxlerr.thrivecart.com/redirect-page-showit-template/
đCreate predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
đ§ĄAPPLY for Passion To Profit! -â â â â â https://racheltraxler.com/passiontoprofitâ â â â â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â â â â passive income - https://racheltraxler.passgallery.com/referralâ â â â â
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â â â â â https://racheltraxler.com/secret-podcastâ â â â â
đLearn 10 FREE LEAD GENERATION strategies đâ â â â â https://racheltraxler.com/lead-generation-freebieâ â â â â
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â â â â â https://aftershoot.com/edits/?ref=racheltraxlerâ â â â â
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â â â â â https://success.passgallery.com/platinum-referralâ â â â â
đ $10 off all Legal contracts and clauses with The Legal Paige -â â â â â https://thelegalpaige.com/?aff=447â â â â â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â â â â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â â â â
đ 1 MONTH FREE of Reel Templates -â â â â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â â â â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â â â â https://narrative.so/?fp_ref=racheltraxlerâ â â â â
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether itâs a one-star review or a full-blown callout post, itâs one of the biggest fears for modern photographers and creatives.
In this episode of Paigeâs Corner, our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry â and exactly how you can legally protect yourself with the right contract clauses in place.
We cover:
- What you can (and canât) legally do if a client trashes your business online
- How to write a social media clause into your contract
- What to say when a client threatens to leave a negative review
- How to proactively prevent drama before it starts
- The importance of reputation management in 2025
Whether you're a wedding photographer, videographer, or service-based business owner â this episode will give you peace of mind and the protection you need in todayâs online world.
đ $10 off all Legal contracts and clauses with The Legal Paige -â â https://thelegalpaige.com/?aff=447â â CODE: RACHELTLP10
đ§ĄAPPLY for Rachel's Photography Business Coaching! -â â https://racheltraxler.com/passiontoprofitâ â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â passive income - https://racheltraxler.passgallery.com/referralâ â
đâ â Get 5-10 inquiries a weekhttps://racheltraxler.com/lead-generation-freebieâ â
đ Cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here -â â https://aftershoot.com/edits/?ref=racheltraxlerâ â
𧥠PASS+ Platinum program - code: RACHELTRAXLERâ â https://success.passgallery.com/platinum-referralâ â
âď¸ Keyword Automation for Lead Generation with Manychats -â â https://manychat.partnerlinks.io/5yy0xp72qjxe
â â đ 1 MONTH FREE of Reel Templates -â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â https://narrative.so/?fp_ref=racheltraxler
â â Rachel Traxler IG - https://www.instagram.com/racheltraxler
Photographers â it's time to get back to the heart of why we started.
In todayâs episode, Iâm sharing my honest thoughts on the negativity circulating in the wedding photography industry and why itâs time to shift our focus back to serving people with our gifts.
Youâll hear inspiring stories from other photographers about their favorite parts of being behind the camera â and Iâll remind you what truly matters in a world full of noise and comparison.
Whether youâre feeling burned out, stuck, or just need a reminder of why you love photography, this episode will bring a fresh, positive perspective you didnât even know you needed. đ
Tune in to hear:
- The real reason you became a photographer (and why it still matters)
- What photographers love most about their careers
- How to stay grounded and positive in a noisy, comparison-driven industry
- A heartfelt reminder to serve your clients with joy and purpose
If youâre ready to fall back in love with your photography business, this oneâs for you
đ§ĄAPPLY for Rachel's Photography Business Coaching! -â â https://racheltraxler.com/passiontoprofitâ â đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â passive income - https://racheltraxler.passgallery.com/referralâ â đâ â Get 5-10 inquiries a weekhttps://racheltraxler.com/lead-generation-freebieâ â đ Cull + edit our photos in @AFTERSHOOTget 20% off the new upgraded version here -â â https://aftershoot.com/edits/?ref=racheltraxlerâ â 𧥠PASS+ Platinum program - code: RACHELTRAXLERâ â https://success.passgallery.com/platinum-referralâ â đ $10 off all Legal contracts and clauses with The Legal Paige -â â https://thelegalpaige.com/?aff=447â â CODE: RACHELTLP10âď¸ Keyword Automation for Lead Generation with Manychats -â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â đ 1 MONTH FREE of Reel Templates -â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â https://narrative.so/?fp_ref=racheltraxlerâ â Rachel Traxler IG - https://www.instagram.com/racheltraxler
If youâve been struggling with inquiries ghosting you, or couples showing interest but never actually booking, youâre about to learn the one simple change that can instantly increase your conversion rate.
And hereâs the best part? It takes just a few minutes to set up, but once you do, itâs effortlessly working for you on autopilot, guiding your leads toward booking without you lifting a finger.. tune in to hear what I do to help increase conversion adn bookings!
𩵠Have a Redirect link for your Conversion Funnel
https://racheltraxlerr.thrivecart.com/redirect-page-showit-template/
đCreate predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
đ§ĄAPPLY for Passion To Profit! -â â â â https://racheltraxler.com/passiontoprofitâ â â â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â â â passive income - https://racheltraxler.passgallery.com/referralâ â â â
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â â â â https://racheltraxler.com/secret-podcastâ â â â
đLearn 10 FREE LEAD GENERATION strategies đâ â â â https://racheltraxler.com/lead-generation-freebieâ â â â
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â â â â https://aftershoot.com/edits/?ref=racheltraxlerâ â â â
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â â â â https://success.passgallery.com/platinum-referralâ â â â
đ $10 off all Legal contracts and clauses with The Legal Paige -â â â â https://thelegalpaige.com/?aff=447â â â â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â â â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â â â
đ 1 MONTH FREE of Reel Templates -â â â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â â â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â â â https://narrative.so/?fp_ref=racheltraxlerâ â â â
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
I'm uncovering the hidden sales strategy that will book you more weddings!
The real sales process starts BEFORE the inquiry even happens.
If you wait until they inquire to start selling, youâre already behind.
The photographers who book the most weddings donât just âsellâ after the inquiry. Theyâre conditioning the lead to book them before they even reach out!
𩵠Have a Redirect link for your Conversion Funnel
https://racheltraxlerr.thrivecart.com/redirect-page-showit-template/
đCreate predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
đ§ĄAPPLY for Passion To Profit! -â â â https://racheltraxler.com/passiontoprofitâ â â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â â passive income - https://racheltraxler.passgallery.com/referralâ â â
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â â â https://racheltraxler.com/secret-podcastâ â â
đLearn 10 FREE LEAD GENERATION strategies đâ â â https://racheltraxler.com/lead-generation-freebieâ â â
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â â â https://aftershoot.com/edits/?ref=racheltraxlerâ â â
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â â â https://success.passgallery.com/platinum-referralâ â â
đ $10 off all Legal contracts and clauses with The Legal Paige -â â â https://thelegalpaige.com/?aff=447â â â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â â
đ 1 MONTH FREE of Reel Templates -â â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â â https://narrative.so/?fp_ref=racheltraxlerâ â â
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
How I got 50+ inquiries in 1 month as a Wedding Photographer. Tune in to learn how you can get more inquiries and convert them into bookings
đCreate predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
đ§ĄAPPLY for Passion To Profit! -â â https://racheltraxler.com/passiontoprofitâ â
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ â passive income - https://racheltraxler.passgallery.com/referralâ â
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â â https://racheltraxler.com/secret-podcastâ â
đLearn 10 FREE LEAD GENERATION strategies đâ â https://racheltraxler.com/lead-generation-freebieâ â
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â â https://aftershoot.com/edits/?ref=racheltraxlerâ â
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â â https://success.passgallery.com/platinum-referralâ â
đ $10 off all Legal contracts and clauses with The Legal Paige -â â https://thelegalpaige.com/?aff=447â â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â â https://manychat.partnerlinks.io/5yy0xp72qjxeâ â
đ 1 MONTH FREE of Reel Templates -â â https://socoialtemplates.peachs.co/a/rachel-traxlerâ â
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â â https://narrative.so/?fp_ref=racheltraxlerâ â
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
How to best organize and use your Gallery Delivery program for more passive income, better client experience, and a more elevated business. I've used PASS+ since day 1 and will never switch to anything else!
đ¸ 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
đ $10 off all Legal contracts and clauses with The Legal Paige - https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats - https://manychat.partnerlinks.io/5yy0xp72qjxe
đ 1 MONTH FREE of Reel Templates - https://socoialtemplates.peachs.co/a/rachel-traxler
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress - https://narrative.so/?fp_ref=racheltraxler
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Here's a brief recap of how my San Diego Photography Retreat went!
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ¸ 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
đ $10 off all Legal contracts and clauses with The Legal Paige - https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats - https://manychat.partnerlinks.io/5yy0xp72qjxe
đ 1 MONTH FREE of Reel Templates - https://socoialtemplates.peachs.co/a/rachel-traxler
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress - https://narrative.so/?fp_ref=racheltraxler
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Growing your Photography Business through brand evolution and growth. What to focus on first when growing your photography business with Miles Witt Boyer. Tune in to hear what he has to say!
đ§ĄAPPLY for Passion To Profit! -â https://racheltraxler.com/passiontoprofitâ
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ passive income - https://racheltraxler.passgallery.com/referralâ
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â https://racheltraxler.com/secret-podcastâ
đLearn 10 FREE LEAD GENERATION strategies đâ https://racheltraxler.com/lead-generation-freebieâ
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â https://aftershoot.com/edits/?ref=racheltraxlerâ
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â https://success.passgallery.com/platinum-referralâ
đ $10 off all Legal contracts and clauses with The Legal Paige -â https://thelegalpaige.com/?aff=447â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â https://manychat.partnerlinks.io/5yy0xp72qjxeâ
đ 1 MONTH FREE of Reel Templates -â https://socoialtemplates.peachs.co/a/rachel-traxlerâ
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â https://narrative.so/?fp_ref=racheltraxlerâ
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Join my conversation with Mike, and Lauren (known as The Vendor Table) as we talk about our uncensored wedding industry opinions and hot takes!
đ§ĄAPPLY for Passion To Profit! -â https://racheltraxler.com/passiontoprofitâ
đ¸ 2 months FREE of PASS+ for your online digital gallery andâ passive income - https://racheltraxler.passgallery.com/referralâ
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:â https://racheltraxler.com/secret-podcastâ
đLearn 10 FREE LEAD GENERATION strategies đâ https://racheltraxler.com/lead-generation-freebieâ
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -â https://aftershoot.com/edits/?ref=racheltraxlerâ
𧥠PASS+ Platinum program - code: RACHELTRAXLER
â https://success.passgallery.com/platinum-referralâ
đ $10 off all Legal contracts and clauses with The Legal Paige -â https://thelegalpaige.com/?aff=447â
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -â https://manychat.partnerlinks.io/5yy0xp72qjxeâ
đ 1 MONTH FREE of Reel Templates -â https://socoialtemplates.peachs.co/a/rachel-traxlerâ
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -â https://narrative.so/?fp_ref=racheltraxlerâ
Rachel Traxler IG - https://www.instagram.com/racheltraxler
The Vendor Table IG - https://www.instagram.com/thevendortablepod/
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Get Brand Collaborations as a Photographer. How to find them and what to charge as a Wedding Photographer
đ§ĄAPPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
đ¸ 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler.passgallery.com/referral
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot:https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đhttps://racheltraxler.com/lead-generation-freebie
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -https://aftershoot.com/edits/?ref=racheltraxler
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
đ $10 off all Legal contracts and clauses with The Legal Paige -https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats -https://manychat.partnerlinks.io/5yy0xp72qjxe
đ 1 MONTH FREE of Reel Templates -https://socoialtemplates.peachs.co/a/rachel-traxler
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -https://narrative.so/?fp_ref=racheltraxler
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Tune in to learn how Creating new lead funnels in your Photography Business will help you with more visibility and lead generation!
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ¸ 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
đ $10 off all Legal contracts and clauses with The Legal Paige - https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats - https://manychat.partnerlinks.io/5yy0xp72qjxe
đ 1 MONTH FREE of Reel Templates - https://socoialtemplates.peachs.co/a/rachel-traxler
đ Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress - https://narrative.so/?fp_ref=racheltraxler
âď¸âď¸âď¸âď¸âď¸LEAVE A 5-STAR REVIEW!!âď¸âď¸âď¸âď¸âď¸
Pull up a chair to our table because you're welcome in this honest and candid conversation about the recent Honeybook situation!
What are your thoughts?! Share with us!
Rachel's IG:
https://instagram.com/racheltraxler
Alex's IG:
https://instagram.com/alexblakephotography
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đˇ PASS+ 2 month free trial - https://racheltraxler.passgallery.com/referral
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Cull + edit our photos in @AFTERSHOOT
code: RACHELTRAXLER - https://aftershoot.com/friends/?ref=racheltraxler
đ $10 off all Legal contracts and clauses with The Legal Paige - https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
âď¸ Keyword Automation for Lead Generation with Manychats - https://manychat.partnerlinks.io/5yy0xp72qjxe
đŻHoneybook trial - https://share.honeybook.com/racheltraxler
âď¸âď¸âď¸âď¸âď¸ Leave a 5 start review!!âď¸âď¸âď¸âď¸âď¸
"One time at a wedding, I asked the Bride if she was ready to do the first look with her dad.. but forgot she had a restraining order on him and wasn't invited to the wedding"
"sometimes if I forget a clients name, I won't ask what it is at the shoot and just never address them by their name the whole time"
LOL. We listen and we don't judge photographer edition episode had some hilarious submissions! Tune in to hear the rest!
đ¸ Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
đ$10 off The Legal Paige shop: CODE: RACHELTLP10
https://thelegalpaige.com/?aff=447
Follow Rachel on IG:
https://www.instagram.com/racheltraxler/
Follow Rachel on Youtube:
https://www.youtube.com/@RachelTraxler
Want to gift your clients this holiday weekend but aren't charging enough to have the funds yet? Listen to this episode to hear ways you can gift your clients for free that will elevate the client experience without costing you extra expenses out of pocket.
đ¸ Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠PASS+ Platinum program - code: RACHELTRAXLER
https://success.passgallery.com/platinum-referral
If you find yourself moving markets or wanting to market to a new area, this episode with Morgan Elizabeth covers some amazing strategies to successfully do that. Tune in to hear the ways to keep clients coming in even while moving!
đ¸ Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
P.S. If you want to attend Morgans North Shore workshop where I'll be teaching, apply HERE!
Black Friday and the Holidays are right around the corner.. do you have your Black Friday marketing campaigns mapped out yet?! Tune in to hear some ideas you can do to get the ball rolling with your holiday sales!
đ¸ Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
Feeling overwhelmed by constant marketing tasks? In this episode, weâre diving into the world of marketing automation and how it can completely transform your photography business. Learn how to set up systems that work for you 24/7, freeing up your time to focus on what you love mostâcapturing incredible moments. From email sequences to social media scheduling, Iâll walk you through the steps to build a marketing engine that never stops. Get ready to automate, elevate, and watch your business grow!
đ Honeybook workflow breakdown - https://racheltraxler.com/honeybook-workflow-freebie
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ¸ Try PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
Hello, sunshine! Today's episode I tell you the different types of signature styles and how you can create your own
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
Hello, sunshine! Today's episode I tell you why you are killing your conversion rates and what to do instead! Tune in to boost your inquiries today!
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
Hello, sunshine! Today's episode we uncover what it takes to become an in-demand family photographer. From marketing, onboarding, approach to prompting a session, how to nurture and build rapport with your clients! Tune in to boost your inquiries today!
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
I'M ON ABC'S NEW GAME SHOW CALLED LUCKY 13!!!! This was such a wild experience and I can't wait to share more with you! But in the meantime, tune in Thursday August 29th at 8pm cst to watch live on ABC, or stream it on Hulu!
Screenshot you watching the episode and tag me on social media so we can share this experience together as a virtual watch party!!!!
https://www.instagram.com/racheltraxler/
Hello, sunshine! Today's episode sheds light on feeling low if you think your bookings are low as well. I talk about not only what to do about it, but how to create a strategy around making it happen as well. Tune in to boost your inquiries today!
đ Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
Hello, sunshines! Waitlisting your Senior sessions might be the secret to a fully booked and highly in-demand calendar. In this episode, we cover what waitlisting can look like for you, how to market your waitlist when you're not booking, and how you can position demand around it. Tune in to hear Emily's process and how you can start implementing this into your own strategy today!
đ DM me on IG https://instagram.com/racheltraxler
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄJoin Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
â¨Emily's Senior Workflow Guide
https://emilynoellephoto.com/senior-photographer-workflow-guide
Hello, sunshines! Today we are breaking down the 3 types of funnels you need in your Photography Business this year.
If you can incorporate even at least one of these to start, and then work your way to having all 3 of them.. you'll be golden in gaining more visibility and getting more traction and inquiries in your inbox too!
Tune in to learn the 3 funnels and how you can start implementing them into your business this year.
â¨HONEYBOOK trial to set up your automations - get 30% off here
https://share.honeybook.com/racheltraxler
đ¨NEW - Listen to my SECRET PODCAST funnel on getting 10+ inquiries a week!
https://racheltraxler.com/secret-podcast
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY to the Coaching Program Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
đ DM me on IG â https://instagram.com/racheltraxlerâ
Hello, sunshines!
Don't let your landing page flop. In this episode, I'm sharing my highest converting tips to help you keep an engaged audience, grow your email list, and convert your ideal clients. I share actionable steps for what changes you can make to your landing pages today so you can see results faster!
đď¸ Episode Highlights:
- Using Landing Pages for your Photography: What using landing pages for your services can look like as a Photographer
- The Exact things NOT to have on your page: take these things off your landing page today
- What to do after the conversion: What to do after you get the conversion
- Leveraging Your Email List: Find out how to effectively grow and use your email list
đ10 FREE LEAD GENERATION checklist đ https://racheltraxler.com/lead-generation-freebie
đ§ĄAPPLY Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
⨠try HONEYBOOK to help automate your business and serve your clients better https://share.honeybook.com/racheltraxler
đ DM me on IG â https://instagram.com/racheltraxlerâ
Hello, sunshines! Today we are exploring strategies to consistently book weddings by focusing on connection-driven lead generation. We go over the importance of systemizing lead generation, staying true to your brand, and avoiding the fear of being 'salesy.' Key points include the significance of networking, growing your email list, increasing brand awareness, leveraging other people's audiences, and systemizing your processes. I share my actionable steps for mastering these systems and adapting to the ever-changing business landscape. Tune in for insights on how to connect with clients authentically and achieve consistent bookings!đ DM me on IG https://instagram.com/racheltraxler
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ§ĄJoin Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/?ref=racheltraxler
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
âď¸Time stampsâď¸
00:00 Introduction to Consistent Wedding Bookings
00:32 The Importance of Authenticity in Sales
02:27 Connection-Driven Lead Generation
03:34 Networking: The Key to Growth
06:07 Leveraging Your Email List
07:54 Building Brand Awareness
12:41 Systemizing for Success
15:37 Mastering Your Systems
18:39 Conclusion and Next Steps
Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tune in to transform the way you present yourself and attract your ideal clients!
đ DM me on IG https://instagram.com/racheltraxler
đ§ĄJoin Passion To Profit! - https://racheltraxler.com/passiontoprofit
đ§ĄGet my FREE training! - https://racheltraxler.com/training
đ§ĄNeed posing tips? Watch mine! - https://racheltraxler.com/bts-video
đ§ĄVisit my shop for all my freebies & more! - https://racheltraxler.com/shop
00:00 Introduction: The Challenge of Self-Promotion
01:17 Breaking Down the Barriers
02:01 Crafting Your One-Liner Message
03:46 Problem-Solution Focused Approach
07:37 Elevator Pitch Essentials
08:49 Simplify and Stand Out
10:16 Positive Messaging and FAQs
15:08 Client-Centric Communication
20:57 Conclusion and Final Thoughts
Hello, sunshines! I am joined by John Bunn from 'How to Film Weddings' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking process. You are going to learn the significance of authentic connections and how they can serve your business growth over time!
đ DM me on IG https://instagram.com/racheltraxler
đ Get my FREE vendor email pitch! - https://racheltraxler.com/vendor-email-freebie
𧥠Join my email list! - https://racheltraxler.com/email-list-sign-up
𧥠Psst! Want FREE lead magnet ideas? - https://racheltraxler.com/lead-magnet-freebie
𧥠Get 15% off your new camera bag! code: RACHEL15 for 15% off - https://rubyandrae.com/
00:00 Introduction
02:09 The Importance of Networking in the Wedding Industry
03:12 Building Relationships with Vendors and Clients
05:11 Strategies for Effective Networking
07:18 Long-Term Benefits of Networking
10:01 Practical Tips for Getting Started
13:47 John's Personal Networking Experiences
24:34 Systemizing Your Networking Efforts
28:34 Conclusion and Final Thoughts
Website: https://howtofilmweddings.com/
Instagram: https://www.instagram.com/howtofilmweddings/ & https://www.instagram.com/johnbunn_/
Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ follow me on IG https://instagram.com/racheltraxler
00:00 Introduction to Unique Selling Points
01:24 Meet Claire Hunt
02:02 Defining Your Unique Selling Point
04:08 Importance of Client Connection
05:33 Steps to Identify Your Unique Selling Point
11:51 Infusing Your Unique Selling Point into Your Brand
18:27 Marketing Strategy Tips
20:40 Final Thoughts and Advice
22:01 Joy and Nesting
23:23 Closing Remarks
Find Claireâs education! - https://education.clairehunt.co
Follow Claire! - https://www.instagram.com/itsclairehunt/
Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.
đLearn 10 FREE LEAD GENERATION strategies đ https://racheltraxler.com/lead-generation-freebie
đ follow me on IG https://instagram.com/racheltraxler
đ§ĄWatch me cover TWO weddings in ONE week! - https://www.youtube.com/watch?v=hW9eOm0o1xg
đ§ĄCheck out my inquiry to income training! - https://racheltraxler.com/replay
đ§ĄGet your photography business legal! Use CODE: RACHELTLP10 - https://thelegalpaige.com/?aff=447
âď¸Time stampsâď¸
00:00 Introduction
00:40 Financial Considerations for Photographers
02:54 Separating Business and Personal Finances
04:11 Tools and Tips for Financial Management
07:14 Paying Yourself: Calculations and Strategies
13:34 Managing Cash Flow and Seasonal Fluctuations
18:43 Final Advice and Encouragement
20:56 Conclusion and Resources
Get Danielleâs freebies! - https://kickstartaccountinginc.com/gifts
Follow Danielle! - https://www.instagram.com/daniellehayden__oh/
Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!
đ follow me on IG https://instagram.com/racheltraxler
𧥠Get my Honeybook Workflow Freebie! - https://racheltraxler.com/honeybook-workflow-freebie
đ We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/
𧥠Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
âď¸Time stampsâď¸
00:00 Introduction to Business Organization
02:54 Day Blocking and Time Blocking Strategies
05:35 Choosing the Right Project Management Tools
06:45 Staying Consistent and Avoiding Overwhelm
13:03 Effective Follow-Up Strategies
19:52 Creating Standard Operating Procedures (SOPs)
22:32 Conclusion and Final Thoughts
Get Melissaâs 8 Time Saving Tactics - https://virtuallydonesystems.myflodesk.com/0851fb63-5477-4042-960f-26c9321c3f09
Follow Melissa - https://www.instagram.com/virtuallydonesystems/
Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection of yourself, ensuring an authentic and memorable client experience. Watch this episode on YouTube or Spotify video!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Get my FREE lead generation guide! - https://racheltraxler.com/lead-generation-freebie
Get some of my FREE presets! - https://www.gpresets.com/product/rachel-traxler-presets/
Learn to pose with me! - https://racheltraxler.com/bts-video
Learn to build an intuitive brand - http://edenstrader.com/how-to-build-an-intuitive-brand
âď¸Time stampsâď¸
00:00 Introduction: Building a Brand with No Competition
00:35 Insights on Branding
02:15 Defining Your Brand: Beyond Aesthetics
03:19 Personal Branding: Reflecting Your Unique Self
09:59 Storytelling in Branding: Making an Impact
19:23 Action Steps: Building a Strong Brand Foundation
22:46 Conclusion: Aligning Your Brand and Business
Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. Youâre going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447
10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie
Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz
Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/
âď¸Time stampsâď¸
00:00 Welcome Back to the Gold Biz Podcast!
00:09 Navigating Legal Waters: Photographers and Image Rights
00:36 The Legal Landscape: Copyrights, Contracts, and Clauses
04:43 Building Vendor Relationships and Licensing Agreements
13:06 Client Communication and Model Releases
25:27 Addressing Copyright Infringements and Vendor Education
29:28 Finding Legal Resources and Wrapping Up
Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to oneâs craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
âď¸Time stampsâď¸
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kellyâs coaching! - https://kellyroachcoaching.com
Listen to Kellyâs podcast!
Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Donât forget to DM me and tell me what part of this episode you love the most!
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
âď¸Time stampsâď¸
Intro - 0:00
Insta - @breeannakayphotography
Free EBook - breeannakay.com/fulltime-photographer-ebook
https://open.spotify.com/show/58I727oAat7I78N7EgtzZ5?si=268dc96671cb4258
https://apple.co/3ST87Pw
Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! Youâre going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie
Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ
âď¸Time stampsâď¸
0:00 - Intro
https://www.visibilityonpurpose.com/mediastarterpack1
www.visibilityonpurpose.com
Instagram @visibilityonpurpose
Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. Youâre going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity.
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review of the Gold Biz Podcast!
âď¸Time stampsâď¸
00:00 Introduction
01:19 Lele's Journey into Editorial Wedding Photography
04:21 The Art of Capturing Wedding Details: Lele's Approach
06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow
17:57 Elevating Your Photography Business: Marketing and Client Education
19:35 Creative Techniques for Capturing Wedding Details
23:25 Staying Creative and Final Advice for Photographers
28:15 Wrapping Up: Lele's Contact Info and Final Thoughts
Find Lei Leiâs work! - https://www.leileiclavey.com/
Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast
Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage!
DM me and tell me if you are going to try stock photography!
âď¸Extras!âď¸
Ready to grow your email list? Check out my lead magnet freebie!
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Intro
00:31 Understanding Stock Photography
01:46 Rules and Regulations in Stock Photography
05:35 Choosing the Right Platforms for Stock Photography
06:58 Making Money with Stock Photography
14:42 The Impact of AI on Stock Photography
20:40 Final Thoughts and Advice
22:46 Closing Remarks and Contact Information
Find Aubreyâs guides about passive income here! - https://www.aubreywestlund.com/
Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/
Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I canât wait to hear how it impacts you!
DM me and tell me how youâre going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
View my Inquiry to Income FREE training! - https://racheltraxler.com/replay
You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop
Leave a review for a chance to be entered into this monthâs giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
âď¸Time stampsâď¸
00:00 Introducing Sensory Branding
03:04 Implementing Sensory Branding: Strategies for Photographers
08:00 Exploring Personal Brand Essence Through Human Design
17:58 Simplifying Branding: Embrace Your Unique Vibe
22:26 Final Thoughtsâď¸To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading
Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code âNaturallyâ for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign
Visit Natalieâs website! - https://naturallybydesign.com/about
Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/
Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization during child-free hours, balancing work with parental duties, and the importance of planning and organizing tasks to work smarter, not harder.
DM me and tell me what tip is going to help you save time in your business! - https://www.instagram.com/racheltraxler
âď¸Extras!âď¸
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
You are going to LOVE my posing freebie! - https://racheltraxler.com/bts-video
You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop
Leave a review for a chance to be entered into this monthâs giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
âď¸Time stampsâď¸
00:00 Introduction: The Struggle of Balancing Work and Life
01:25 Strategies for Balancing Work and Family Time
04:07 Maximizing Productivity with Day Blocking and Planning
08:45 The Power of Delegation and Outsourcing
14:50 Achieving a 15-Hour Work Week: Tips and Techniques
19:09 Final Thoughts and Advice on Productivity
Get Brittnieâs planner! Use code RACHEL15 for 15% off! - https://brittnierenee.com/planner-collection
Follow Brittnie on Instagram! - https://www.instagram.com/brittnierenee_co/
Hello, sunshines! Iâm SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values!
DM me and tell me what you are changing about your copywriting!
âď¸Extras!âď¸
Check out Rachelâs guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Intro
02:36 Building a Conversation with Clients Through Copy
03:35 Understanding Your Clients and Their Needs
04:56 Enhancing Client Experience through Authentic Copy
06:20 The Role of Copy in Marketing Strategy
07:08 Leveraging Copy to Stand Out in the Market
11:27 Creating a Brand Voice and Maintaining Cohesion
15:47 Aligning Copy with Portfolio for Consistency
23:47 The Role of Honesty in Copywriting
26:31 Conclusion: The Transformative Power of Copywriting
Find Rachel here! - https://greenchairstories.com/guide
Hello, sunshines! If you have tried mini-sessions before and didnât feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are going to get SO much from this episode!
DM me and tell me what your next mini-session is going to look like!
âď¸Extras!âď¸
You are going to LOVE my posing freebie!
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre-written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Introduction
01:01 Communicating Value in Mini Sessions
04:03 The Importance of Running Your Own Numbers
08:13 The Profitability of Mini Sessions
10:20 Marketing Strategies for Mini Sessions
16:48 The Power of Scarcity and Urgency in Marketing
23:09 The Importance of Full Payment in Booking
23:51 The Potential of Upselling in Mini Sessions
24:54 Conclusion and Final Thoughts
Sign up for Kaylaâs FREE Mini-Session training!
Follow Kayla on Instagram!
Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized!
Donât forget to DM me and tell me what part of this episode you love the most!
âď¸Extras!âď¸
You are going to LOVE my posing freebie!
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Introduction and Welcome
00:59 Overcoming Overwhelm and Procrastination
02:18 Applying the Two Minute Rule in Photography
04:48 Overcoming Perfectionism
07:51 Automation and Organization in Business
12:02 Using Project Management Tools for Organization
18:19 Final Advice and Conclusion
Connect with Kaitlyn on Instagram!
Take advantage of her signature package, Systems Simplified!
Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful strategies for different stages of the follower journey, from visibility to conversion. This episode will show you the importance of sustainable routines, creating systems and habits, and allowing video creation to become a regular part of your work routine!
Donât forget to DM me and let me know what part of this episode you love the most!
You can now watch this episode on YouTube!
âď¸Extras!âď¸
Ready to grow your email list? Check out my lead magnet freebie!
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Intro
00:39 Overcoming Imposter Syndrome and Finding Authenticity
01:55 The Importance of Consistency and Confidence in Video Marketing
02:31 The Power of Ignoring the Numbers and Focusing on Your Message
04:05 The Role of Instagram Features in Building Community
05:48 Strategies for Increasing Visibility and Converting Followers
06:14 The Three-Part Follower Journey: Visibility, Nurture, Conversion
08:44 The Importance of Making Conversion Easy for Followers
10:47 The Power of Diverse Content and Understanding Your Audience
17:42 The Role of Systems and Habits in Consistent Content Creation
24:06 Wrap up
Listen to Natashaâs âThe Shine Online Podcastâ here!
Follow Natasha on Instagram
Hello, sunshines!! I am SO excited to share some insights into creating effective pricing guides!
Itâs important to not overwhelm clients with information in guides and resources, so we are going to break down the workflow into four phases: Onboarding and booking, Nurture, Delivery, and Offboarding. Iâm going to outline how to structure a successful pricing guide so you can not only book your dream clients, but enhance your client experience! Donât forget to DM me and let me know what part of this episode you love the most! You can now watch this episode on YouTube!
âď¸Extras!âď¸
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
You do NOT want to miss all of the freebies I have on my website!
Leave a review for a chance to be entered into this monthâs giveaway!
Mentioned episode:
Make More Money With Custom Offers
What Kind Of Proposals Should You Send?
âď¸Time stampsâď¸
00:00 Intro
01:11 The Pitfall of Overloading Information
02:45 The Four Phase Workflow Method
03:37 Content Creation and Blogging
06:37 What to Include in Your Pricing Guide
09:25 Overall Experience With You
11:46 Using The Right Testimonials
13:23 How To Lay Out Your Pricing Page
13:50 Timeline Examples
14:57 What Happens Next
17:19 Recap
18:16 Wrap up
Hello, sunshines! I am SO excited to bring you this episode with Kennidy Nicole. We discuss the importance of harnessing a positive mindset to achieve business success. We talk about 1% thought change and how this minor shift can significantly improve personal and empower your business growth!! Get ready to use practical exercises and apply this to your business! We canât wait to celebrate your wins! DM me on Instagram and let me know what part stuck out to you the most!
âď¸Extras!âď¸
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
You do NOT want to miss all of the freebies I have on my website!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Introduction and Welcoming Guest
01:32 Understanding Emotions and Energy
02:45 Steps to Achieving Goals
03:11 The Power of Asking
03:36 The Importance of Specificity in Goals
04:44 The Role of Belief in Achieving Goals
05:39 Creating Proof for Yourself
08:15 Understanding Negative Thoughts and How to Navigate Them
11:39 Detaching from Outcomes and Being Present
19:32 The Power of Small Changes
22:28 Applying Mindset Shifts to Business
25:09 Conclusion and Where to Find Guest
Join Kennidyâs Mindset to Market!
Follow Kennidy on Instagram
Hello, sunshine! Are you ready to turn into a go-to and irresistible photographer? Today I am beyond excited to share this talk with KT Merry! She is an experienced professional in the photography industry, and today she shares her insights on becoming an exceptional photographer. She highlights the five secrets: defining personal success, developing a unique perspective, balancing creativity and business acumen, examining personal financial beliefs, and prioritizing personal holistic growth and development. You are going to want to listen to this one over and over - it is that good!
Sign up for KTâs 5 Secrets Masterclass here & follow her on Instagram!
DM me on Instagram and let me know what part stuck out to you the most!
âď¸Extras!âď¸
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
00:00 Intro
03:00 First Secret: Defining Your Version of Success
09:32 Second Secret: Having a Unique Perspective
15:35 Third Secret: Embracing the Role of a CEO
20:18 Fourth Secret: Overcoming Money Beliefs
22:47 Prioritizing Personal Growth
27:36 Wrap Up
Hello, sunshines! I am SO excited to introduce you to Aftershootâs Justin, a wedding photographer and Vice President of Aftershoot, an innovative AI-based photo-culling and editing program. We discuss how Aftershoot allows users to remove the tedious aspects of photo editing, by using AI to understand and adopt the user's style. The program also offers unlimited photo editing, a huge advantage over competitors. We also highlight how the AI culling and editing tool can revolutionize photographers' workflow, providing extra time that can be invested elsewhere in the business!
DM me on Instagram and let me know what part of Aftershoot has improved your business!
âď¸Extras!âď¸
Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
Intro - 0:00
Justin's Story - 1:33
The Uniqueness of Aftershoot - 5:25
The Aftershoot Culling Process - 7:35
The Aftershoot Editing Process - 10:23
The Power of AI Profiles in Aftershoot - 15:20
The Impact of Aftershoot on Workflow Efficiency - 21:49
The Potential of Aftershoot - 23:33
Wrap up - 28:08
Hello, sunshine! We are taking a peek behind the curtain in this chat with Trent! We are giving you an inside look into our daily life, future plans, and overall thoughts as we embark on a new year. DM me on Instagram and let me know what part stuck out to you the most!
âď¸Extras!âď¸
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
Intro - 0:00
Balancing Parenting and Work - 2:04
Family Life and Routines - 6:09
New Job Opportunity - 14:00
Preparing for Pensacola -18:14
Looking Forward to 2024 - 21:29
Wrap up - 24:52
In this episode of the Gold Biz podcast, I am going to answers questions from YOU about balancing my roles as a photographer, business owner, and mother. Iâm going to share insights into the ups and downs of running a business, including the need to stay productive and adopt tools for lead generation, strategies to avoid burnout, and how to respond in periods of low inquiries. If you have any more questions for me, DM me on Instagram and let me know if you want another episode like this!
âď¸Extras!âď¸
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
Intro - 0:00
New Studio!! - :47
Business Questions: Surprises In The Photography Business - 2:51
Business Questions: Moving Markets & Getting New Clients - 7:45
Business Questions: Dealing with Low Inquiries & Pricing - 10:51
Personal Questions: Balancing Work & Family Life - 19:07
Work Schedule and Task Prioritization - 20:03
Dealing With Mom Guilt - 24:39
Finding Motivation - 29:10
Reflecting on Career Choices - 31:11
Advice to My Younger Self - 33:48
Future Plans - 36:54
Hello, sunshine! In this episode of the Gold Biz Podcast, we are going to dive into the highlights, failures, and lessons witnessed in my personal and professional life during 2023. We reflect on team role changes, client relationships, and the importance of setting boundaries. Learn my Three Fâs and how it is going to help re-emphasize the importance of maintaining a strong work-life balance in 2024. I hope this episode shows you that you are not alone no matter how your 2023 looked! DM me on Instagram and let me know what part stuck out to you the most!
âď¸Extras!âď¸
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Time stampsâď¸
Intro - 0:00
Highlights of 2023: Personal Life - 1:10
Highlights of 2023: Business Achievements - 5:45
Failures and Lessons of 2023 - 9:20
The Three Fs: Faith, Family, Friends - 23:00
Plans and Expectations for 2024 - 25:36
Wrap up - 28:32
Hello, sunshines! How can you take your personal branding, your business branding, and your marketing strategies and tie them all together? This week, Nathan Chanski is here to answer allll of that and more! You are going to walk away from this episode with SO much knowledge, and want to review your business! Make sure you DM me and let me know which tip you loved the most!
Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. He runs a full-time wedding photography business, a coaching program for photographers called The Business Blueprint, and is also the host of the Passion With Purpose Podcast - a podcast for photographers and creatives. Follow him on Instagram!
âď¸Extras!âď¸
Want 50% off Honeybook? Sign up here! You can get my Honeybook workflow and learn all my tips!
Ready to cut down your editing to 3 hours? Try Aftershoot for 30 days with code RACHELTRAXLER
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Honing in on your brand - 1:10
Mixing personal life & business - 5:13
Aligning with your brand - 8:18
Stay true to you - 11:55
Marketing shifts in the industry - 13:32
Phases of marketing - 19:59
Dip in inquiries? - 24:24
What to prioritize in your marketing - 27:55
Last advice - 37:27
Where to find Nathan - 40:34
Wrap up - 40:54
Hello, sunshines! What's the best way to get out of business debt? Is there a difference between good and bad debt? Should I be working at trying to get out of debt? These are all questions that we're going to tackle in today's episode with Gina Knox. Make sure you DM me and let me know which tip you loved the most! Leave a review for a chance to be entered into this monthâs giveaway!
Gina is the founder of Gina Knox Coaching that specializes in working to provide entrepreneurs with the skills they need to learn how to manage cash flow, save $100K in cash, and build up 7 figure wealth for their future. As a Mexican woman who often heard her dad talk about money, she got her first big girl job and quickly racked up debt and wanted to learn how to manage her money better. Follow her on Instagram & join her email list to get access to their weekly series - 6 Figure Sundays.
âď¸Extras!âď¸
Want 50% off Honeybook? Sign up here! You can get my Honeybook workflow and learn all my tips!
Ready to cut down your editing to 3 hours? Try Aftershoot for 30 days with code RACHELTRAXLER
Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Difference between good & bad debt - 1:25
Mindset around debt - 3:59
Using debt as a service - 6:13
Paying off business debt - 8:47
Save or pay - 12:08
Baby steps for neutralizing - 16:51
Evidence bank - 20:58
Last advice - 22:14
Where you can find Gina - 27:52
Wrap up - 28:25
Hello, sunshine! I'm so excited to bring you this episode with Carley Mae. If you feel like you're struggling to grow on Instagram, this episode is going to help you out! You don't want to miss it! Make sure you DM me and let me know which tip you loved the most!
Check out Carley's Instagram!
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Extras!âď¸
You're going to want to join me for coaching! Come check out Passion To Profits!
Want some presets to elevate your images? Enjoy some freebies or check out my bundle!
Join me over on YouTube to see podcast episodes, shorts with helpful info, and more!
âď¸Time stampsâď¸
Intro - 0:00
The Importance of Showing Your Work and Personality on Instagram - 2:33
Dealing with Stress and Comparison on Instagram - 5:12
The Power of Consistency and Showing Up - 7:18 Finding Clients on Instagram - 10:14 Growing Your Instagram Account - 18:12 Showing Your Face and Connecting with Your Audience - 21:56 Conclusion and Where to Find Carley - 25:17
Hello, sunshines! Today I have with me India Earl, and we are talking about the three mistakes that you're making in your pricing. You know her, you love her. She specializes in balancing strategy and passion to financially empower photographers. We're going to be talking about three common pricing mistakes that you might be making and how to fix them. Believe me, you are going to want to take notes today! Make sure you DM me and let me know which tip you loved the most!
India Earl is a photographer specializing in couples and portraits of women. She is an educator specializing in balancing strategy and passion to financially empower photographers. Youâve seen her work featured on The Knot, Buzzfeed, Brides Magazine, and more! Check out her Instagram
Leave a review for a chance to be entered into this monthâs giveaway!
âď¸Extras!âď¸
Get more inquiries with this SEO FREEBIE
APPLY HERE for business coaching
Brand new resources HERE
âď¸Time stampsâď¸
Intro - 0:00
3 Common Mistakes - 2:17
Dynamic Pricing - 5:02
Focus On Your Business - 9:29
Competitive Pricing - 10:33
What YOU Should Be Charging - 14:19
You Can Get People To Value Anything - 17:58
Pricing On Website - 19:13
Add Ons - 23:44
Customization - 29:04
Travel Pricing - 32:16
Extra Advice - 35:27
Where To Find India - 38:27
Hiii Sunshines! Welcome back to The Gold Biz Podcast. This week I had the pleasure of chatting with the amazing, Gina Knox. Gina is a financial coach and the founder of Gina Knows Money. With a background in finance and accounting, Gina helps entrepreneurs and small business owners gain control of their finances and build wealth. She is passionate about helping her clients create financial stability and achieve their financial goals.
During our chat, Gina dropped some serious truth bombs on how entrepreneurs like you and I can save money and effectively manage that ever-changing variable income. Trust me, you won't want to miss this! Gina emphasized the importance of saving, no matter how big or small the amount. She shared some awesome tips on simplifying your bank accounts and creating a clear savings system. It's all about getting intimate with your finances and truly understanding your income and expenses.
Consistency is key, according to Gina. As an entrepreneur, paying yourself consistently is vital. We also dove into the power of setting quarterly and annual goals, rather than solely focusing on monthly goals. It's all about embracing the ebb and flow of being an entrepreneur.
đ In this episode, you will learn:
- The impact of low months on business decisions
- How to set quarterly and annual goals rather than focusing solely on monthly goals
- The importance of paying yourself
Leave a review for a chance to be entered into this monthâs giveaway!
Get 10 ways to increase and market album sales here!
Booking Bottleneck Quiz Here
FREE SEO Guide to bring in inquiries without using social media
See shop and free resources HERE
APPLY HERE to Passion to Profit - the signature 12 month Coaching Program for Established Photographers to raise their prices and become lead generation machines to consistently book their highest paying clients
Connect on Instagram HERE
Connect with Gina Here
âąď¸TimeStamps
1:00 First step is to simplify bank accounts and get familiar with expenses
4:00 Set a trigger number to know when it's a problem
6:00 Avoid percentage-based approaches for saving for taxes
11:00 Use savings to maintain consistent owner's pay during low cash months
18:00 The importance of mindset and overcoming shame around money
20:15 Coping with fluctuating income and normalizing inconsistent income
22:23 Scaling and managing inconsistency
24:27 Importance of managing inconsistency and creating calmness
26:54 Focus on quarterly and annual goals instead of monthly goals
28:23 Building self-trust and leading with heart in business
29:14 Letting go of the need for consistent savings every month
30:09 Staircase thinking and saving different amounts each month
"How you leave in an experience is just as, if not more important than how you start it."
Hi Sunshines! I'm so glad youâre here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind!
Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like having a superpower for leaving a lasting impression! And that's where the magic happens.
I'm here to spill the tea on how you can make an unforgettable first impression during that initial phone call. But thatâs not all that matters, I'll be sharing some epic examples of how you can leave your clients wanting more at the end of a conversation.
Weâre going to talk about standing out from the crowd, my friends. Offering something unique to potential clients is key! I'm dishing out some creative ideas that will have your clients head over heels, begging to work with you.
đ In this episode, you will learn:
- Why providing unique and personalized follow-up resources is key
- The importance of first and last impressions in client interactions
- How to address booking bottlenecks in the client onboarding process
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Get 10 ways to increase and market album sales here!
Booking Bottleneck Quiz Here
Connect on Instagram HERE
âąď¸TimeStamps
0:00 Introduction to the primacy recency effect
2:00 How to make a lasting impression on potential clients
4:00 Taking the booking bottleneck quiz to identify personal bottlenecks
7:00 Applying the primacy recency effect to all aspects of business
8:00 Evaluating and improving primacy and recency in business interactions
9:00 Importance of communicating the value of being a memory creator
"You're not just selling a product, you're selling an experience."
Hi Sunshines! I'm so glad youâre here! This week weâre diving into ways to boost your album sales. This week I'm stressing the importance of selling albums and highlighting the emotional experience they provide. Iâm giving away tips on marketing campaigns, email sequences, and overcoming objections to increasing album sales. This quick solo talk i'm spilling all the tea with so many tips and tricks youâre going to want to take notes & implement them into your current strategy! If youâre getting value from this show, donât forget to leave a review and be entered for a chance to win this month's giveaway!
Get my brand NEW Guide: Albums that Sell
or grab the freebie: 10 ways to increase and market album sales here!
đ In this episode, you will learn:
- How to boost your income by selling albums to your clients.
- Overcome objections by showcasing payment plans, album quality, and long-term value.
- Ways to extend the offboarding phase to allow clients time to consider purchasing albums.
Leave a review for a chance to be entered into this monthâs giveaway!
Connect on Instagram HERE
âąď¸TimeStamps
1:30 Clients often purchase albums 30+ days after gallery delivery
3:20 Marketing campaigns and emails to promote album sales
6:03 Overcoming objections to album sales
8:00 Using testimonials and examples to showcase album value
10:15 Introduction to the importance of selling albums
13:16 Utilizing different points in workflow to address objections
15:16 Bonus tip: Creating a blog post about album importance
Get my brand NEW Guide: Albums that Sell
"Using automation in your marketing strategy helps eliminate manual tasks and create a client experience that's consistent every time."
Hi Sunshines! Iâm so glad youâre here. In this episode, we're diving headfirst into the world of marketing automation. As a business owner, it's crucial to keep your marketing tasks automated while still delivering a personalized and authentic client experience.
Iâm sharing several tricks on how to achieve this, including using a CRM system to streamline processes and provide a consistent client journey. I'll also discuss automating lead capture, using autoresponders to set expectations and provide resources, creating event reminders to ensure clients are prepared, automating client onboarding sequences to provide the right information at the right time, implementing nurture sequences to build relationships and upsell campaigns to enhance the client experience.
Finally, weâll talk about the process of automating the gathering of testimonials for effective marketing. Tune in to learn how automation can transform your marketing strategies and take your business to new heights!
đ In this episode, you will learn:
- Use automation to capture leads and avoid missed messages.
- Autoresponders provide immediate responses and set boundaries and expectations.
- Event reminders in a CRM system help clients prepare for scheduled events.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect on Instagram HERE
âąď¸TimeStamps
0:00 Introduction to the topic of marketing automation ideas
3:13 Implementing autoresponders for immediate responses and guidance
5:03 Automating event reminders for scheduled sessions or calls
6:26 Automating client onboarding sequences for a seamless experience
9:26 Incorporating upsell campaigns into the nurture phase
10:59 Automating the process of gathering testimonials and reviews
12:10 Balancing automation with the value of human connection
"You're just a photographer. You're really just there to capture the moments, but sometimes it might not happen."
Hi Sunshines!!! âď¸Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is Paige Griffin, or you may know her as âThe Legal Paige.â Paige Griffith is a lawyer and the founder of The Legal Paige, a company that provides legal resources and contract templates specifically tailored for photographers. With her expertise in the photography industry, Paige helps photographers navigate the legal aspects of their business and ensure they have comprehensive contracts in place.
In this chat, Paige and I dive into the crucial contract clauses that photographers sometimes overlook. We're talking about five essential areas that will truly brighten up your legal game: the "no downgrade" clause, a crystal-clear cancellation policy, the "no pose or photo guarantee" clause, creating a harassment-free and safe work environment, and those oh-so-vital clauses related to copyright ownership and photograph privacy. Paige emphasizes how these little legal rays of sunshine can protect you and make sure you and your clients are on the same page.
This episode is absolutely overflowing with precious knowledge to help you guard your photography passion like it's the most valuable treasure!
SHOP CONTRACTS + CLAUSES HERE
đ In this episode, you will learn:
- The significance of reviewing that model release clause with your clients. It's all about keeping things respectful.
- How contracts play a big part in the client experience and building trust. Let's make your clients feel like they've just found a pot of gold!
- Adding those essential clauses to your existing contracts through addendums and amendments. We'll show you how to make it a breeze.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
SHOP CONTRACTS + CLAUSES HERE
âąď¸TimeStamps
[1:25] Five common things photographers miss in contracts
[3:13] Need for a clear and strict cancellation policy
[4:48] Discussion on the need to adapt contracts to industry changes
[8:06] Suggestion to have a buffer in flat travel fees
[10:53] The importance of honoring contracts and learning from experiences
[19:55] Copyright ownership clause and limited license for client usage.
[26:59] Importance of reviewing the model release clause with clients
[32:52] Encouragement to improve contracts and client experience
SHOP CONTRACTS + CLAUSES HERE
"You have to go out and create opportunity for yourself if you want to gain more visibility."
Hi Sunshines!!!âď¸Welcome back to another episode of The Gold Biz Podcast! In today's episode, weâre chatting about five ways to become wildly visible as a wedding photographer.
- Blogging and SEO: Blogging helps build credibility, position oneself as an expert, and generate traffic through optimized blog posts.
- Collaborate with other vendors: By collaborating with other vendors, photographers can serve a new audience, make new connections, and create opportunities for referrals and friendships.
- Provide an amazing client experience: Focusing on every step of the client journey and over-serving clients can lead to elevated client experiences.
- Market yourself: Marketing oneself is essential for gaining visibility. It can be done through various channels, such as social media, blogging, SEO, and in-person interactions with vendors, clients, and past clients.
- Put yourself out there: Taking action and making things happen is crucial for success!
Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveiling the secrets to skyrocketing your business to the stars!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Booking Bottleneck Quiz Here
đťTimestampsđť
- 0:00 Introduction to the importance of creating opportunities for visibility
- 1:00 Using blogging and SEO to build credibility and generate leads
- 4:00 Collaborating with other vendors to expand your audience and build relationships
- 7:00 Providing an exceptional client experience from start to finish
- 10:00 The importance of marketing yourself through various channels
- 12:00 Focusing on serving and loving others as the foundation for growth
- 13:00 Importance of being rooted in your foundation and mission
Hi Sunshines!!!âď¸Welcome back to another episode of The Gold Biz Podcast! In today's episode, we chat about something crucial for every photography business â tracking those KPIs!
These little numbers hold the key to unlocking the treasure chest of your photography empire!
Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social proof, brand reputation, and operational efficiency. We're not just crunching numbers here; we're unveiling the secrets to skyrocketing your business to the stars!
In this episode, you will learn:
- Tracking website traffic and social media engagement can provide insights into the effectiveness of marketing efforts.
- Tracking time per project and editing time can help photographers identify areas for increased efficiency.
- Inquiry response time can impact conversion rates and should be monitored.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Booking Bottleneck Quiz Here
đťTimestampsđť
0:00 Introduction to the importance of KPIs in the photography business.
1:00 Revenue and income metrics: gross revenue, net revenue, average transaction value.
3:00 Client acquisition and retention: number of clients, client retention rate, referral rate.
5:00 Booking metrics: conversion rate, booking frequency.
9:00 Social proof and brand reputation: reviews and ratings, testimonials.
13:00 Importance of tracking reviews and testimonials to improve business
14:00 Tracking time per project and editing time for efficiency
19:00 Importance of monitoring KPIs based on specific photography niche and business goals
20:00 Encouragement to share the episode and tag the host
Hi Sunshines!!!âď¸Welcome back to another episode of The Gold Biz Podcast! This week, I'm super excited to chat with you about something close to my heart: creating your very own "money magnet" in the photography industry!
I can't stress enough how vital it is to have a crystal-clear signature offer and to spot those gaps in the industry. It's like a treasure hunt for your photography business! Do things differently, be a trailblazer, and offer something so unique that clients can't help but be drawn to your work like bees to honey. đŻđ
This is how you attract clients who not only appreciate your art but are more than happy to pay for it. đ¸đ
In this episode, you will learn:
- Create a signature offer that sets you apart from others in the industry.
- Focus on mastering your signature offer instead of constantly adding new services.
- Identify gaps in the industry and find ways to fill them with your unique approach.
- Stand out by doing things differently and offering something that can't be found elsewhere.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Booking Bottleneck Quiz Here
đťTimestampsđť
0:00 Introduction to the importance of having a clear marketing message
1:00 Creating a signature offer to set yourself apart
3:00 Filling in industry gaps to provide unique value
6:00 Doing things differently to stand out
9:00 Avoiding attracting price shoppers
đď¸This episode was produced by Your CEO Studios
"Your blog should be about what you want to attract more of."
Hi Sunshines!!!âď¸Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is the amazing Katrina Waardenburg. She's a blogging and Pinterest wizard with over four and a half years of experience under her belt. Katrina's got a knack for helping businesses create blog posts that not only shine on Google but also bring in those precious inquiries.
In this episode, Katrina and I are diving deep into the art of crafting blog posts that not only rank like a champ on Google but also captivate your audience. We'll be chatting about the crucial step of setting clear goals for your blog posts and how to wield the power of keyword research to make your content not just relevant but also super easy to find.
Katrina will be spilling all the tea on her favorite keyword research tools and the secrets to striking that perfect balance between search volume and SEO difficulty. Plus, she's generously sharing insights on the ideal blog post length, the magic number of images to sprinkle throughout, and why adding alt text and metadata is like icing on the cake for SEO. You do not want to miss out on this one!
In this episode, you will learn:
- How to conduct keyword research to ensure that your blog post is relevant and searchable.
- Learn about useful tools like Narrative Publish or WordPress to create and design your blog posts.
- Aim for a balance between search volume and SEO difficulty when selecting keywords.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect with Katrina HEREâ¨
Katrina's Blog Virtual Assistant
Katrinaâs Website
đď¸This episode was produced by Your CEO Studios
Hi Sunshines!!!âď¸Welcome back. This week, we are joined again by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life.
In this episode, Rachel continues her conversation with Val about the importance of finances for creative entrepreneurs. They discuss how to define success in terms of finances, the significance of work-life balance in relation to money, and the steps to take to ensure a healthy financial foundation for your business. This episode is jam-packed with wisdom! You donât want to miss it!
In this episode, you will learn:
- Define your own definition of success in terms of finances and align it with your desired lifestyle.
- Separate your income into different categories, such as salary, taxes, business expenses, and profit.
- Plan for slow seasons by setting aside money during busy seasons and paying yourself consistently.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect with Val HEREâ¨
đťTimestampsđť
- 0:00 Introduction to the episode and its connection to work-life balance
- 2:24 Finding your own definition of financial success
- 4:48 Planning for the slow season and setting aside money
- 7:12 Paying yourself as a business owner
- 9:36 Setting up multiple bank accounts for finances
- 12:00 Tracking and organizing finances as a photographer
- 19:12 The connection between finances and marketing
Hi Sunshine!!!âď¸ Welcome back. This week we are joined by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life.
In this episode, Rachel and Val discuss the work-life balance challenges for entrepreneurs. They emphasize the importance of setting boundaries, defining priorities, and valuing one's own time. They also discuss the addictive nature of entrepreneurship and how to break free from the constant need to work. Val shares strategies for protecting oneself from burnout and overbooking during busy seasons. The episode concludes with a reminder to take responsibility for one's time and give oneself grace.
In this episode, you will learn:
- Work-life balance is about prioritizing and valuing your time based on personal values and goals.
- The to-do list will never be done, so it's essential to be comfortable with the unfinished and in-progress tasks.
- Planning time off in advance and having booking limits can prevent overbooking and burnout.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect with Val HERE â¨
đťTimestampsđť
- 0:00 Introduction to the topic of work-life balance
- 2:30 Definition of work-life balance as prioritizing values and time
- 7:30 Setting a weekly to-do list and focusing on the big three tasks
- 10:00 Breaking the addiction to work and creating a healthy relationship
- 15:00 The importance of planning time off in advance
- 17:30 Setting rest minimums and maximums for self-care
- 22:30 Taking responsibility for time and giving yourself grace
Hello, sunshine!! âď¸This week we are joined by the lovely Grace Torres! Grace is a highly successful wedding photographer based in Florida. Her work has been featured in prestigious publications such as Vogue, CNBC, and Brides. With her strategic approach to pricing, she could scale her business from $40k to $177k in just one year.
Graces shares her journey to scaling her business and charging premium prices. Grace shares her insights on how she strategically raised her prices and the importance of a high-touch client experience. She emphasizes the need for clear brand messaging, understanding your ideal client, and creating demand for your services through effective marketing. Grace also discusses her approach to structuring pricing and the benefits of offering custom collections. Overall, the episode is jam-packed with valuable advice for photographers looking to elevate their brand and charge higher prices.
In this episode, you will learn:
- Ways to shift your brand messaging to communicate high-end, high-touch, and quality experiences.
- Ways to understand your ideal client's needs and problems to tailor your branding and services accordingly.
- Demand is crucial for raising prices, so invest in marketing to increase demand for your services.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect with Grace HERE â¨
đťTimestampsđť
0:00 Introduction to the episode and guest, Grace Torres
2:00 Approaching pricing as a luxury photographer
6:00 Marketing strategies and the role of Instagram and TikTok
10:00 Inquiries with lower budgets
12:00 Scaling and the importance of evaluating and adapting
14:00 Organizing and allocating funds in the business
16:00 The role of marketing and trying new strategies
18:00 Advice for scaling and growing as a photographer
Hello, sunshine!! âď¸This week, we are talking all things growth and scaling! It is essential to prioritize building a solid foundation before attempting to generate more inquiries. Growth and scaling are distinct concepts, and it is crucial for business owners to be able to handle an increased client load before focusing on lead generation.
Solid systems, workflows, and automation are crucial before expanding the business. Building a business is like playing Jenga, it requires a solid foundation to prevent the entire structure from crumbling. I have experienced the repercussions of quickly growing my business and rebuilding from scratch. I recommend seeking guidance from business coaches who can provide valuable support and help navigate the challenges of scaling and achieving new levels of success.
Key Takeaways:
- Focus on scaling before trying to generate more inquiries.
- Build a solid foundation with systems, workflows, and automation.
- Seek guidance from a business coach to navigate challenges and reach new levels of success.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!!
Be sure to leave a review below for a chance to be entered into this monthâs giveaway!
Connect with me on THREADS HERE â¨
đťTimestampsđť
0:00 Intro
4:00 Personal experience of growing too quickly without a solid foundation
5:00 The value of having a business coach
6:00 Recognizing the need to focus on growing and systemizing before scaling
Hello, sunshines!! âď¸ In this episode I'm discussing the various ways businesses can automate their marketing using AI. Itâs so important to adapt to the changing landscape of AI and I share practical tips for implementing AI strategies into marketing plans. Weâre covering topics such as email marketing and workflows, referral and testimonial automation, lead generation through landing pages, chat boxes on websites, online scheduling and booking, and automated client onboarding. There are so many time-saving benefits of automating marketing tasks and the potential for increased lead generation and business growth.
Key Takeaways:
- How to create lead-generation landing pages.
- Importance of automating marketing tasks to focus on business growth.
- Ways to use keyword automation for lead generation
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!!
Be sure to leave a review below for a chance to be entered into this monthâs giveaway!
Connect with me on THREADS HERE â¨
đťTimestampsđť
0:00 Introduction to automating marketing with AI
1:00 Automating email marketing and workflows with CRM systems
2:00 Automating referral and testimonial requests
4:00 Using chatbots on websites for customer service and lead generation
8:00 Importance of automating marketing tasks to focus on business growth
9:00 Invitation to apply for business coaching for help with AI marketing
Hello, sunshine!! âď¸In today's mini-episode, Rachel shares her initial thoughts on the new social media app, Threads. She discusses how the app allows for quick and easy content creation without the pressure of curating and perfecting posts. Threads provide an outlet for showing up as one's true self and sharing thoughts and personality in a more authentic way. Threads is creating a positive and fun space for connection and community.
Key Takeaways:
- Threads allow for quick and easy content creation without the pressure of curating and perfecting posts.
- The app provides an outlet for showing up as one's true self and sharing thoughts and personality in a more authentic way.
- Creators should embrace the new energy and spread it across all social media platforms, creating a positive and fun space for connection and community.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!!
Be sure to leave a review below for a chance to be entered into this monthâs giveaway!
Connect with me on THREADS HERE â¨
đťTimestampsđť
0:00 Introduction and podcast giveaway announcement.
2:00 Comparison of Threads to other platforms and the freedom it offers.
4:00 The ability to showcase more personality on Threads.
6:00 Encouragement to show up authentically on all social media platforms.
8:00 Spreading the energy of Threads to other platforms.
9:00 The importance of creating a positive social media environment.
Hello, sunshine!! âď¸This week we are joined by the lovely Jaiden Robinson a social media manager and algorithm expert! With a deep understanding of the ever-changing social media landscape, she helps businesses leverage the power of social media algorithms to grow their online presence and engage with their target audience.
In this episode, we discuss the social media algorithm and how businesses can use it. Jaiden emphasizes that the algorithm is not a one-size-fits-all solution and that companies must understand their unique algorithm. We also highlight the importance of engagement and building a community on social media.
Jaiden shares tips on engaging with your audience, repurposing content, and staying consistent with your brand pillars. We also discuss the importance of not being too hard on yourself! Remember to embrace your imperfections when it comes to posting on social media. Let your true self shine through!
In this episode, you will learn:
- The importance of building a community.
- How to set boundaries to avoid overwhelm.
- An in-depth explanation of how the algorithm works.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Leave a review for a chance to be entered into this monthâs giveaway!
Connect with Jaideni HERE â¨
đťTimestampsđť
[0:00] Introduction to guest Jaiden Robinson
[2:41] Explanation of how the algorithm works and its focus on engagement
[5:14] Importance of measuring success beyond vanity metrics
[8:20] The importance of engagement and building a community
[10:05] The need to test content and not give up
[13:03] Setting boundaries and muting content to avoid overwhelm
[18:22] The value of having consistent brand pillars
[20:42] Adapting content frequency based on busy and slow seasons
[22:59] The importance of having solid funnels and lead generation
[26:22] Embracing imperfection and taking action by posting content
Hello sunshines!! âď¸This week I'm sharing three mindset shifts to help you get off the inquiry rollercoaster and bridge the gap between inquiries and bookings. Itâs all about focusing on factors beyond the quality of your work, avoiding comparison to others, and embracing rejection as a learning opportunity.
Don't let low bookings get in the way of marketing and running your business efficiently, and remember to share your favorite episodes with me on social media. Keep shining and we'll see you next time.
To stay ahead of industry shifts and improve lead generation, take my free booking bottleneck quiz and check out my coaching program. đť
In this episode, you will learn:
- The danger of imposter syndrome and how to overcome it
- Factors that could be impacting your bookings
- How using custom proposals to filter out inquiries and increase conversion rates.
Leave a review to be entered into our monthly giveaway!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
đťTimestampsđť
0:00 Introduction and announcement of the monthly giveaway
1:00 Mindset shift #1: It's not always about the quality of your work
3:00 Importance of thinking about the back end of your business
5:00 Mindset shift #2: Don't feel like you need to stick within the same price range
6:00 Benefits of creating custom proposals for clients
10:00 Mindset shift #3: Don't feel behind on bookings due to the industry shift
11:00 Importance of lead generation and adapting to industry changes
13:00 The impact of mindset on marketing and running a business efficiently
Hello, sunshine!! âď¸This week were are joined by the lovely Abbi Cooley and Nicole Kirshner, founders of Savvy the Workshop. This week we are talking all things building trust with clients, establishing a flow, and posing clients.
We discuss the importance of having a good session flow when photographing couples. Relying solely on prompts can make the session feel choppy and uncomfortable, and going with the flow of the couple is better for creating a connection....and this process starts long before the actual shoot. They believe this will help create a relaxed atmosphere and make the couple more comfortable, resulting in better photographs.
We discussed how important it is for photographers to focus on telling their couple's story rather than just giving them a pose prompt and expecting them to act it out. The goal should be to show what a day in the life of the couple is like, and that it is possible to capture genuine emotion without relying on posing prompts.
In this episode, you will learn:
- Photoshoot Preparation Strategies.
- Setting the Tone for a Photoshoot and Workflow Process.
- Creative Photography Techniques for Capturing Genuine Emotions.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Connect with Nicole & Abbi HERE
đťTimestampsđť
00:03:00 A Conversation with Rachel Traxler and Abbi Cooley
00:05:00 Telling a Couple's Story Through Photography
00:06:00 Improving Session Flow for Couples Photography
00:08:00 Photoshoot Preparation Strategies
00:10:00 Utilizing Music to Enhance Couples Photography Sessions
00:11:00 Setting the Tone for a Photoshoot and Workflow Process
00:14:00 Building Trust with Clients
00:16:00 Creative Approaches to Posing for Photoshoots
00:17:00 Finding Inspiration for Engagement Sessions
00:19:00 Exploring Creative Photography Techniques for Capturing Genuine Emotions
00:22:00 Finding Balance in Posing for Photographers
00:26:00 Showing Respect to Clients and Offering Motivation
00:27:00 Creating Intimate Connections with Couples During Photo Sessions
00:29:00 Exploring Deeper Approaches to Sessions
Hello, sunshine!! âď¸This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey.
It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point.
When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay flexible. If custom proposals are your thing, there might be better ways to go than fixed prices.
When potential clients reach out, be mindful of how much belief-shifting you need to do during that phone call. Keep an open mind and be prepared to answer any questions they might have.
This podcast is here to help you find your sweet spot â the perfect blend of pricing, marketing strategies, and client engagement that works best for you and your business. So, give it a go, and watch your booking rates soar! đ
In this episode, you will learn:
- Pros and cons of having a strict pricing structure.
- Strategies to build brand trust.
- 5 tips to overcome booking bottlenecks in your buyerâs journey.
âď¸Get my lead magnet freebie HERE to help grow your email list!
âď¸You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864.
âď¸ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
https://racheltraxler.com/lead-magnet-freebie
đťTimestampsđť
0:00:00 Uncovering Booking Bottlenecks in Your Buyer's Journey
0:03:09 Overcoming Booking Bottlenecks in the Buyer's Journey
0:04:37 Exploring the Pros and Cons of Having a Strict Pricing Structure
0:07:44 Tips for Attracting Premium Clients and Increasing Your Booking Rate
0:08:47 Attracting Dream Buyers Through Emotional Copywriting
0:10:21 Strategies to Improve Your Booking Process and Build Brand Trust
0:15:41 Building Brand Trust Through Testimonials and Visuals
0:17:25 Tips to Overcome Booking Bottlenecks in Your Buyer's Journey
Hello, sunshine!! I am SO EXCITED about todayâs episode! We have wedding videographer (and Bachelor star!) Susie Evans on to talk about getting started as a videographer and marketing when you move across the country. You will want to hear her final piece of advice because, lets be honest, we all need the reminder!! Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for this month!
âď¸Extras!âď¸
Check out Susieâs Instagram, YouTube Channel, and Tik Tok!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
[00:00:00] Intro
[00:01:25] Marketing Yourself as a Wedding Videographer
[00:09:22] The Importance of Video in Marketing
[00:12:50] The Bachelor's Impact On Business
[00:18:33] Don't Wait for Permission to Start Creating!!
Hello, sunshine! If you are overwhelmed by Instagram, don't know where to start, or just don't feel like you have a consistent strategy to keep up and bring in to your wedding business, then today's episode is a really good one. I have Hannah with me from Sunny Social Collective talking all about how to approach Instagram in a really simple and sustainable way, and that's gonna really help with lead generation as well. I just know you will learn sooo much from this episode, so DM me and let me know what tip has helped you the most!
âď¸Extras!âď¸
Follow Hannah on Instagram for all the tips you could ever need!
Want to be entered to win a prize in our monthly sweepstakes? Leave an Apple Podcast review for your chance to win!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Hello, sunshines! Today we're talking about how to run an aligned business, and we have with us, Eden Strader. She will break down how to stay in check with you and who you are as a person and how that aligns with your business, and knowing that you're not alone in this process and how often you should be doing this.
We also talk over ways to ensure that you're keeping yourself in check and staying in your lane and how that will benefit you and your business overall. We've got a lot to talk about, and you're going to leave feeling really, really refreshed.
âď¸Extras!âď¸
Follow Eden on Instagram and check out her website! There are sooo many freebies - you will love every single one!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Hello Sunshine!! Today's episode is kind of a treat because it is actually the recording of the interview that I did for Joy Michelle's Called To Both podcast. It's all about scaling your business while working part-time hours, which we all want to do, right? You can listen to Joy Michelleâs interview on the Gold Biz Podcast here or by listening to episode number 72!
âď¸Extras!âď¸
Listen to Joyâs podcast!
Love the Gold Biz Podcast? Leave me a review or rank us on Spotify! It truly helps sooo much! If you leave a review, I will read it on the podcast!
âď¸Time stampsâď¸
[00:00:00] Intro
Hello, sunshine! If you have wondered how to increase your SEO or how to create lead generation that doesn't require your everyday attention, then today's episode is absolutely for you. I have with me Lauren Taylar, and she is an SEO expert for photographers, and we dive into what it takes to have good SEO on your website, your blog posts, what those look like, optimization, and SOOO much more!! This is such a good episode - I canât wait to hear your thoughts! DM me on Instagram and let me know your favorite tip from this episode!
âď¸Extras!âď¸
Follow Lauren on Instagram and check out her FREE SEO Webinar! You can also check out her SEO Strategy Services here!
Make sure to check out the FREE Inquiry To Income replay!
âď¸Time stampsâď¸
[00:00:00] Intro
[00:03:03] Tools for SEO and Blog Traffic
[00:05:50] Keyword Research and Ranking Tips
[00:08:50] Leveraging SEO
[00:11:56] Optimizing Your Blog Post for SEO
[00:16:46] Targeting Specific Keywords on Your Website's Main Pages
[00:18:13] Avoid Keyword Stuffing
Hello, sunshines! In today's episode, Iâm joined by DâArcy Benincosa who is a GENIUS and sharing shifting your mindset with money. They shared personal experiences, tips on defining your version of wealth, language to avoid and develop, and mindset practices to implement in daily life and business. We also covered transitioning from low-budget to luxury weddings and the importance of language, mindset, and fostering relationships to succeed in the industry. I just know you will learn sooo much from this episode, so DM me and let me know what tip has helped you the most!
âď¸Extras!âď¸
Follow DâArcy on Instagram
Check out her The 7-Day Money Mindset Makeover for FREE!
âď¸Time stampsâď¸
Intro - 0:00
Hello, sunshines! In today's episode, we are talking about how to book elopement destination wedding inquiries, what to do with them, and how to market them. Joining us is Lexi Foster who is an incredible photographer with sooooo much knowledge! You do NOT want to miss this episode! DM me on Instagram and let me know your favorite tip from this episode!
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay!
Lexiâs website
Www.lexifosterphotography.com
Lexiâs Instagram:
Www.instagram.com/lexifosterphotography
Check out Lexiâs course âSuccess without Socials Courseâ and get $100 off with code: RACHEL
WWW.lexifosterphotography.com/success-without-socials
âď¸Time stampsâď¸
Intro - 0:00
Getting started with destination weddings - 1:06
Marketing locations - 2:41
Starting with marketing yourself - 7:41
Email list - 10:01
Doing local and destination weddings - 12:35
How to get destination inquries - 14:39
Promote yourself - 17:06
Styled shoots - 18:54
Where to find Lexi - 21:40
Wrap up - 22:38
Hello, Sunshines! No matter what season it is, I think it's really important to talk about the types of buyers and how to lean into that to serve them in the area that meets their needs. It will ultimately lead to a higher booking and conversion rate for you, a deeper connection with you and your potential clients, and sooo much more! In today's episode, I'm going to talk about and lean into a little bit more on three different types of buyers that you might encounter and deal with, and how to then recognize that and then how to serve them from that too.
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay!
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
The Dreamer - 1:27
The Realist - 2:47
The Connector - 4:47
Pick up on their needs - 6:24
Resources - 7:54
Wrap up - 8:55
Hello, Sunshines! Okay, raise your hand if you have ever felt nervous talking about money - especially with your business! I know I have been there so today I am bringing you a few tips on getting paid, creating contracts, and building expectations with your clients. I promise you do NOT want to miss this episode!!
âď¸Extras!âď¸
Want a GREAT deal on Honeybook? Get 35% off an entire year when you use this link or code racheltraxler
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
The Process Of Asking For Payment - 1:40
The Process Of Getting Payment - 4:00
Where You Are Collecting Payment - 7:22
Creating Contracts Around Your Payments - 10:09
Recap - 11:50
Wrap up - 12:31
If you are a photographer and feel like words are hard sometimes because you got into this for the visual aspect, this episode is for you! I have Madison Cabrera with me today, and she's actually the copy coach in my Passion To Profit coaching program, so I am very honored to have her as a guest on today's episode. You can find Madison on Instagram and check out all her resources here!
âď¸Extras!âď¸
YOU can be next!! Apply for Passion to Profit at https://racheltraxler.com/apply
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Creating copy for all your needs - 2:04
Finding your brand voice - 5:17
Easy ways to level up your copy - 8:29
Conversion copy - 11:28
A mistake you can avoid! - 15:35
Final advice - 19:34
Where to find Madison - 21:45
Wrap up - 22:08
In today's episode, I have a compilation for you of some past episodes that you really loved and that will help you grow your business in 2023! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
Episode 53 - How To Sell Without Being Salesy
Episode 74 - How I Booked My First 5-Figure Wedding
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
How I Booked My First 5-Figure Wedding - 0:14
How To Sell Without Being Salesy - 18:25
Outro -
Hello, sunshines! I'm getting personal today and sharing my labor story! Hudson Russell Traxler was born two weeks ago and I'm excited to share his blessed entrance to this world with you! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Hello, sunshines! I had the honor of sitting down and talking with just a handful of my students about their experience with having me as their business coach inside of the passion to profit coaching program, and honestly, I am SO excited to share what they have to say! I do not think I'll ever not be blown away by my students and their ability to just take things and run with them. I'm just in awe of them all the time!!!!
YOU can be next!! Apply for Passion to Profit at https://racheltraxler.com/apply
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay!
You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get updates about my life, photography tips, and a ton of short clips full of information!
Chloe Marieâs instagram
Katieâs instagram
Kellyâs instagram
Laurenâs instagram
âď¸Time stampsâď¸
Intro - 0:00
Chloe Marie - 1:10
Katie - 4:54
Kelly - 8:58
Lauren - 13:03
Wrap up - 17:01
Hello, sunshines! Today I have a short episode for you about a HoneyBook workflow. What yours should look like, how I have mine broken down, and how I highly suggest that you should have yours broken down too if you don't already. Make sure you DM me and let me know what you changed about your workflow! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
If you want to get an actual video walkthrough on the backend of my HoneyBook, you can text the word âCONNECTâ to 888-292-4864. If you want to give Honeybook a try, you can get it for a $1 A MONTH for 8 MONTHS just clicking here (or use code RACHELTRAXLER)
Make sure to check out the FREE Inquiry To Income replay!
âď¸Time stampsâď¸
Intro - 0:00
Phase one: Onboarding - 2:30
Phase two: The nurturing phase - 4:16
Phase three: Delivery phase - 6:42
Phase four: Offboarding - 7:55
Watch my Honeybook workflow - 9:45
Wrap up - 10:29
Hello, sunshines! Today I have Jo Harris who does it all at honeyDIGITAL. Today we have her here to continue the conversation about growing your email list in 2023. There are some AMAZING tips in here including what your welcome funnel should look like, freebie ideas, and sooo much more! Make sure you DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
Get my lead magnet freebie HERE to help grow your email list!
Check out Joâs FREE guide on how to attract high-quality leads without paid ads or social media!
âď¸Time stampsâď¸
Intro - 0:00
Hello, sunshines! I am really excited to dive into this topic today. I have loved growing my email list over the past couple of years, and it's something I am really eager to start teaching you how to do. I want you to make this year the year you start growing and nurturing your email list. There's so much power in that and not having to focus on just social media all the time!
DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
Get me lead magnet freebie HERE!
âď¸Time stampsâď¸
Intro - 0:00
Get Convertkit! - 1:29
Make a list of lead magnets - 3:00
Write some nurture emails - 6:14
Recap - 8:58
Hello, sunshines! Today we're celebrating the 100th episode!!!! âď¸ I honestly can't believe it. I am so excited and honored that you're here. I figured this episode would be really good to talk about lessons I've learned as a photographer. You are going to hear some of my top tips and the mantras that help me run my business!
Donât forget to DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, Iâll give you a shoutout!
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Done is better than perfect - 1:09
Create opportunities for yourself - 2:22
Celebrate your milestones - 4:29
You donât always have to niche down - 6:42
Being true to yourself - 8:00
Wrap up - 10:16
Hello, sunshines! This topic is one we have never discussed on the podcast! Today I have John Mansfield to talk about how to market when you are no longer YOUR ideal. What does that look like? Can you still market to them? What does your marketing plan and strategy look like? We cover all of that and more in todayâs episode!
You can find John on Instagram and at this podcast âWisdom In The Tangentsâ!
DM me to let me know what was impactful for you and your business! If you share a screenshot on your story, Iâll give you a shoutout! If you have a topic idea, send an email to goldbizpodcast@gmail.com
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Do you have to be your own ideal client? - 1:34
Evaluations - 2:40
How does the market change - 6:01
Aligned clients - 7:39
Strategy to figure out your ideal client - 10:24
Speaking to your client - 12:36
Marketing when youâre pivoting - 15:19
Final advice - 18:23
Where to find John - 20:34
Wrap up - 21:15
Hello, sunshines! Today we are talking all about TikTok and video content creation with the one, the only, Jera Foster-Fell (aka Jera Bean!) She is a social media coach, a content creator, and an absolute powerhouse. We break down not only what your secret sauce is in your content and TikTok strategy, but you are gonna walk away with SO many content ideas.
Follow Jera on Instagram and Tik Tok. You can also check out her Social Media Saloon!
DM me and Jera to let us know your favorite tips from this episode and how you are implementing them into your business!
Have a topic idea? DM me or email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Getting started when youâre hesitant - 1:19
Finding your secret sauce - 4:58
Foundation - 8:13
Using what you have - 11:11
How to be consistent but not consumed - 14:03
Difference between Tik Tok & Instagram - 17:11
Do it your way - 21:22
Words of wisdom - 23:42
Where you can find Jera - 26:31
Wrap up - 26:53
Hello, Sunshines! If you are looking for a fresh, new approach to your marketing this year then you are going to be sooo pumped for this episode! I have with me Ashley Freehan and she is talking about relationship marketing. She breaks down the five actual steps that you can do and make and take after this episode to create those relationships and create big opportunities for yourself. Make sure you listen to Ashleyâs podcast The Purpose Gathering. You can also join her Summit in April!
DM me and Ashley to let us know your favorite tips from this episode and how you are implimenting them into your business!
Have a topic idea? DM me or email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
What is relationship marketing? - 1:16
How do you set up relationship marketing? - 2:53
Commit to the strategy - 3:22
Brainstorm - 3:49
Connect and engage with people - 7:38
Collaboration - 9:17
Follow up - 15:52
Repeat the process - 16:53
How do you stand out? - 18:23
Sage advice - 21:16
Where to find Ashley - 23:09
Wrap up - 23:31
Hello, sunshines! Fellow photographers (or any business owner for that matter), chances are when you've been writing content for your website, you've probably been in that position where you freeze up and stare at a blinking cursor dreading writing your âAbout Meâ page. I get it because we have ALL been there! In todayâs episode, I talk about a few tips that will make writing your âAbout Meâ page so much easier! Donât forget to DM me to let me know which tip you are trying for your business! If you leave a review I will read it on the podcast!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Make it about them, not you -
Start with your elevator pitch & brand promise - 4:35
Talk about the experience that you provide - 6:21
THEN have an âabout youâ - 7:55
End with a call to action - 10:27
Bonus tip! - 12:12
Recap - 12:59
Hello, sunshines! If you think you have a solid initial inquiry response, you might want to listen to this episode. I'm going to give you six things to include in your initial inquiry response (and a few things NOT to do) to drive connection and increase your booking rate for this booking season and in the future to help you land more dream clients and projects. DM me to let me know which tip inspired you the most. If you leave a review I will read it on the podcast!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Catchy subject line - 1:37
Connection - 2:57
Do you include your prices or not - 7:28
Including resources IF it fits - 10:12
Call to action - 11:30
Curiosity marketing - 12:13
Things NOT to do - 13:02
Recap - 15:45
Hello, sunshines! Times are changing, and it does not matter what time of year it is, it's never too late to grow your photography business. We're going to unlock the secrets to expanding your photography business and turning it into a thriving career with these practical and proven strategies that I have used. DM me to let me know which tip inspired you the most. If you leave a review I will read it on the podcast!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Get my personal Income Tracker for FREE! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!
âď¸Time stampsâď¸
Intro - 0:00
Expand your strategies! - 1:38
Streamline your systems - 3:30
Expand your network and visibility - 5:35
Try new things - 7:53
Get on video - 11:43
Know your number - 12:28
Evaluate where you need growth - 14:52
Recap - 17:40
Hello, sunshines! I am so excited to have Ashtyn Brooke back on the podcast to talk all things pricing and how to create maybe custom proposals! You might actually be leaving a lot of money on the table by not serving your clients when it comes to pricing and how to approach pricing on your website so get ready to take ALL the notes! Follow Ashtyn on Instagram and then send us a DM to let us know your favorite tip for this episode!
If you DM me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and a ton of shorts full of information!
âď¸Time stampsâď¸
Intro - 0:00
Hello, sunshines! I am so excited to bring you the first episode of 2023! We are starting this new year off with an amazing topic and guest. Nicola Dixon is a photographer, podcaster, educator, and honestly sooo much more. Today we talked about adding passive income to your photography business and using digital products. Youâre going to hear about finding a product, where to start, how to market, and so much more!
Make sure you follow me and Nicola on Instagram and send us a DM about your favorite tip today! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and a ton of shorts full of information!
âď¸Time stampsâď¸
Intro - 0:00
Getting started in passive income - 2:28
Know it was time - 6:35
Where to start! - 13:36
Creating your digital product - 20:27
Marketing - 25:21
Emotional connection - 28:51
Where to find Nicola - 31:02
Wrap up - 31:34
Hello, sunshines! If this coming year is the year that you wanna grow your photography business fast and efficiently, that is what you will learn from todayâs episode! I'm going to walk you through what you need to do to make that happen for yourself right now as you head into the new year. If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!
âď¸Time stampsâď¸
Intro - 0:00
Figure out your brand - 2:07
Social media - 2:19
Grow your email list - 3:41
Create a lead magnet for your audience - 4:28
Invest in yourself and your education - 5:22
Wrap up - 6:15
Hello, sunshines! I am so excited to bring you my interview on Create & Launch hosted by Nicola Dixon! I share my full time journey, how I use digital products in my business, and having multiple revenue streams. If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!
Hello, sunshines! I am giving you a peek into my business today and breaking down how I structure my day-to-day operations, my yearly goals, and how I stay motivated! If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extras!âď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!
âď¸Time stampsâď¸
Intro - 0:00
It takes a village! - 3:55
Tip one: The Big 3 - 10:03
Tip two: Take advantage of time - 12:34
Tip three: What is moving you forward - 15:06
Tip four: Outsource timely tasks - 16:37
Structuring your year - 17:59
How to find motivation - 20:44
Aligning with your business - 22:11
Wrap up - 24:19
Hello, sunshines! I am SO excited to bring you this interview with Cayleigh Ely. She is a photographer who has embraced many different styles of photography. We talk about why you donât need to niche down in your photography business, how to market yourself, and -my favorite- client experience! Check out her podcast clearly focused and her Instagram!
DM me on Instagram to let me know your favorite part of this episode and what information resonated with you most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸Extra resourcesâď¸
Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!
âď¸Time Stampsâď¸
Intro - 0:00
Cayleighâs journey - 2:21
Finding the focus - 4:04
Thoughts on niching down - 5:34
Defining your ideal client - 8:51
Marketing yourself - 10:43
Client experience - 12:51
Lifetime clients - 14:18
Building a relationship - 18:46
Why you donât need to niche - 21:03
Seasons of life - 24:28
Final advice - 25:47
Where you can find Cayleigh! - 27:35
Wrap up - 28:19
Hello, sunshines! Today's topic will be packed with information about your sales funnel. We cover conversion content, nurturing your clients, and so much more. Stick around until the end to hear my favorite tip. Donât forget to DM me on Instagram to let me know your favorite part of this episode and what information resonated with you! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Have a topic idea? Email me at goldbizpodcast@gmail.com
âď¸âď¸âď¸
- Check out Inquiry To Income for extra bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
- Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Visit me on YouTube for photography tips, life updates, and so much more!
âď¸Time stampsâď¸
Intro - 0:00
Clarity and awareness around your offer - 2:21
Creating desire - 4:46
Having conversion type content - 6:22
Call to action - 8:00
Nurturing - 10:40
Recap - 12:51
My challenge for you! - 13:31
Wrap up - 14:25
Hello sunshines! Everyone says how photography is such a saturated market and it's hard to stand out because everyone and their brother are becoming photographers. I think that also doesn't take away from what success you could have for yourself, but how can you create that success and visibility around your business without feeling like you're just trying to keep up with others in your market? Today we are going to be talking about some ways that you can make more money by having custom offers.
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Intro - 0:00
Create a unique offer - 1:50
Lean into your unique methods - 3:29
Option fatigue! - 6:25
Create Custom proposals - 9:53
Recap - 13:26
Hello sunshines! Can you believe that 2023 is almost here? Today's episode is PACKED with information on how you can get ahead of your marketing before we head into next year. We cover your email list (if you donât have one, START ONE!), using video marketing, and a whooooole bunch more! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want the templates and questionnaires I use for my clients? I have a Black Friday deal!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!
Intro - 0:00
Outline your business - 1:25
Start that email list! - 3:37
Have a social media plan - 5:24
Focus on referrals - 9:16
Start using video! - 10:35
Gather testimonials! - 12:22
Recap - 14:05
Wrap up - 14:41
Hello sunshines! Can you believe that 2023 is almost here? Todays episode is PACKED with information on how you can get ahead of your marketing before we head into next year. We cover your email list (if you donât have one, START ONE!), using video marketing, and a whooooole bunch more! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want the templates and questionnaires I use for my clients? I have a Black Friday deal!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!
Intro - 0:00
Outline your business - 1:25
Start that email list! - 3:37
Have a social media plan - 5:24
Focus on referrals - 9:16
Start using video! - 10:35
Gather testimonials! - 12:22
Recap - 14:05
Wrap up - 14:41
Hello sunshines! Iâve got a shorty but a goodie for you today. I have been getting asked a lot about knowing when you should send custom proposals or a standard one. We get straight to the point and cover all things budgets, connecting with your clients, and how to know which proposal is right for them!
Check out Inquiry To Income for extra bonus add ons and ALL the information on how to convert your inquiries and book your highest paying packages! Use code "GBP15" for an exclusive discount!
Want the templates and questionnaires I use for my clients? Iâm having a Black Friday deal!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!
Time stamps:
Intro - 0:00
Analyze Your Contact Form - 1:26
Working with budgets - 2:23
Belief shifting - 3:13
Connection points - 3:42
Customized proposals - 4:20
Inquiry to Income - 5:21
How to Send Pricing - 6:15
There are natural times when you end up not booking with every potential client that lands in your inbox. But what about the times that you feel SO aligned with them and realllly wanted to book them but it didn't happen and they choose to go in another direction.. leaving you to question "what the heck went wrong"? Well in today's episode, we will chat about 3 Booking Mistakes I see photographers making! Donât forget to JOIN Inquiry To Income, my FREE webinar! Spots are limited!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Time Stamps:
Intro - 0:00
Using The Wrong Marketing Strategies - 1:26
Your Contact Form! - 5:09
Customization - 11:36
Leads - 13:54
Wrap up - 15:44
Inquiry to Income - 16:15
Why is it that two people can implement the same strategies, be in the same niche, doing the same things but get wildly different results? It's because of the invisible drivers of success at play! In this episode, I am going to share four ways this usually shows up in our business. JOIN Inquiry To Income, my FREE webinar! Spots are limited!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Time stamps:
Intro - 0:00
Brand and Brand Voice - 2:21
Messaging - 3:34
Your Unique Approach - 7:46
Your Online Presence - 9:26
Wrap up - 12:12
Engagement and proposal season is quickly upon us, are ya ready for it?! Sometimes right after busy season, we forget that we have a huge booking potential season right around the corner. By the time it rolls around, we are too burnt out to prep for it! In this episode, I'm going to cover some things you should be doing to prepare your business for it.
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
JOIN Inquiry To Income, my FREE webinar! Spots are limited!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Today I will tell you how I made $4k launching my mini sessions and how you can too! I tell you the things I did to make this a reality and give you a few I havenât tried yet. We dive right in with communication strategy, go into pricing, and cover some marketing too. Let me know what tip helped you the most by DMing me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Intro - 0:00
Have a template - 1:27
How to price - 2:51
Rescheduling and refunds - 6:01
Passion to Profit - 7:39
Marketing strategy - 8:38
Create an email list for mini-session interest - 10:18
Date options - 12:41
Be prepared for upsell offers - 15:50
Past clients are the best! - 18:31
Create Facebook event - 19:13
Donât get too complicated! - 20:07
Hello sunshines! Even if you think you're doing all the right things but you're realizing the inquiries still aren't coming in... I'm going to challenge you to re-analyze a few things! If the inquiries are not coming in, I don't want you to get discouraged. This is an exciting thing and I'll tell you why⌠because it means there is room for improvement!!! I'm excited to share 10 things you can check in your business to help get those inquires!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz so you can re-adjust your strategies to book those dream weddings!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Time stamps:
Intro - 0:00
Tip One: Laying The Foundation - 1:52
Tip Two: Look At Your Process - 2:58
Tip Three: What Lead Generation Do You Rely On? - 5:03
Tip Four: Pricing On Your Website - 6:06
Tip Five: Look At Your Portfolio - 7:31
Tip Six: Your Contact Form - 8:49
Tip Seven: Your Funnels And Call To Actions - 12:15
Tip Eight: Your Marketing Channels - 13:48
Tip Nine: Are You Being Desireable - 15:55
Tip Ten: Raise Your Authority - 17:11
Wrap up - 19:13
If you're a photographer listening to this episode and already feeling overwhelmed with the idea of "video marketing", this episode is going to be a breath of fresh air for you because it does not need to be overcomplicated and in fact should be simplified down!
Today's guest is Rebecca Saunders who is a ray of sunshine helping business owners approach their video marketing with ease. In today's episode, we talk about ways you as a photographer can start using video and some content ideas that are so simple yet can be so effective. Be sure to check out Rebecca's Instagram and let her know what you loved about the episode!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Time stamps:
Intro - 0:00
Meet Rebecca! - 2:00
Using video marketing that resonates with people - 3:55
Recycling content - 7:02
Incorporating video - 8:31
Should you use your professional camera for video? - 11:36
Can you use your camera for video? - 17:07
Connecting with ideal clients through video - 20:40
Taking away the fear - 22:38
Showing the basics - 24:23
Where to edit - 25:39
Don't compare your video one with someone's 10,000th - 27:38
You already have content! - 31:29
Final piece of advice - 33:01
Where you can find Rebecca - 33:47
Wrap up - 34:26
I feel like photographers are always looking for a way to either get more clients to make more income, but in todays episode, we're talking about how you can make more income WITHOUT having to find and attract new clients. And that is by serving and elevating the experience you already have with them through offering Boudoir Photography! We have Molly Grunewald who is a Michigan Wedding + Boudoir Photographer. Join the waitlist for The Boudoir Bible: A Boudoir Photography Course and then check out her Instagram!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Client experience course
1:1 workflow coaching
Time stamps:
Intro - 0:00
Meet Molly - 2:25
Molly's start in boudoir - 3:18
Packages - 7:45
Adding boudoir packages - 10:00
Focusing on clients you have - 12:36
Pricing packages - 14:37
Should you provide hair and make up? - 19:23
Advertising your service - 22:38
Seperate boudoir account - 27:32
Session tips for beginners - 29:16
Extra advice - 33:24
Where you can find Molly - 38:19
Wrap up - 39:03
Hello Sunshines! Charging premium pricing does not happen overnight, and it also doesn't happen by just throwing out the option and crossing your fingers that somebody books it. A lot of hard work and intentionality goes into crafting this offer, and in this episode, I'm going to share with you some things that you should be doing if you also desire to get to this place one day.
I am SO excited to add TWO new coaches to my program Passion To Profit! I am looking for 1 - 3 photographers interested in booking their highest-paying wedding to date! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Love FREE trainings? Check out my training on how to attract a flood of hot inquiries that come running to you willing to pay premium pricing. You can get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Love quizzes? Check out my Bottle neck quiz!
Time stamps:
Intro - 0:00
Tip one: Your Aligned Client - 2:28
Tip two: Luxury Experience and Marketing - 5:08
Tip three: Branding and Copy - 8:36
Ideal Client Verbiage - 11:38
Tip four: Portfolio - 14:21
Getting too comfortable - 17:49
Tip five: Creating A Luxury Package When YOU Are Ready - 18:41
Recap - 24:47
Wrap up - 25:34
Hello sunshines! So, something really amazing and exciting happened to me this year. After my 10 years of booking and photographing weddings, I started offering and I booked my first five figure wedding package, and then something crazy happened. Two weeks later after that, I ended up booking another five figure wedding. This is a huge milestone for me and my business personally. So in today's episode, I'm going to break down my signature method that I created, which got me to this point to be able to do this! This is also going to be a two parter so get excited!!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!
Honeybook
Batch.ai
Time stamps:
Intro - 0:00
The truth about premium clients - 2:41
What is a premium client - 5:37
Part one of the Premium Client Pyramid - 6:42
Part two of the Premium Client Pyramid - 9:07
Part three of the Premium Client Pyramid - 13:15
Recap - 17:16
Wrap up - 18:45
Hello sunshines! Okay, so I've heard a lot of this same problem going around in the industry right now, and it is that you are struggling to get inquiries. Maybe you are in a lull or feel like your inquiries arenât aligned. Whatever it is, I see a trend and you are not alone if it's happening to you! Today I'm going to go over three reasons why you are not getting inquiries so that hopefully you can take what I have to say and see where it fits. Donât forget to check out my new FREE quiz to see where the booking bottleneck is in your inquiry process. We are breaking down:
- Making sure you are communicating clearly what you do, who you serve, and how you serve them
- Putting together a solid marketing funnel
- If you should be putting all your marketing efforts into social media
Episode mentioned - Episode 63 - âI Took A Social Media Breakâ
Want to find your booking bottleneck and help your inquiry process? Take my new FREE quiz!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Time stamps:
Intro - 0:00
Communicating clearly what you do, who you serve, and how you serve them - 2:12
Setting yourself apart - 3:34
Do you have a solid marketing funnel? - 6:27
Marketing material - 8:49
Putting all your marketing efforts into social media - 10:11
Building the backend of your business - 13:08
Find out your booking bottleneck - 15:26
Recap and wrap up - 16:21
Today we are talking all about productivity and working towards massive goals because - let's be real - as entrepreneurs or as parents or as someone who's working full time and also having this as a side hustle, we have a lot of things to do and we do have goals for ourselves. So how can we be productive as we are moving towards that goal?
Well, today I have with me guest Joy Michelle, and she is a wedding photographer, a YouTuber, a business coach. We're talking about how to not feel burnt out when it comes to goals, how to actually break your goals down, how to make time for your goals (especially if you are busy with doing a million other things), AND how to do all of this while honoring your boundaries. Make sure you check out her FREE Power Hour Template and Instagram!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Time stamps:
Intro - 0:00
Meet Joy! - 2:13
Productivity tips - 4:16
Rest - 5:41
Staying focused - 7:51
Grow your business based off your goals - 9:53
Self-awareness - 13:26
Creating self discipline - 16:37
Brain dump - 22:44
Taking action - 25:54
Perfectionist - 34:50
Advice - 36:45
Where to find Joy - 38:04
Wrap up - 38:29
Hello sunshines! I have been getting questions about how to start a podcast and I am SO excited to bring you this interview with Jenny Suneson! Jenny runs a podcasting agency and is here to give us a look inside the industry. We cover topics like finding content ideas, monetizing, and marketing. Check out Jennyâs website and Instagram for more information - and be sure to DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Time stamps:
Intro - 0:00
Meet Jenny! - 2:18
Early stages - 5:01
Structuring your podcast - 9:13
Marketing your podcast - 12:28
Hitting a creative wall - 15:49
Get your audience involved - 23:30
Video podcasting - 26:04
Consistency plan - 28:54
Monetization - 34:03
One piece of advice - 40:49
Where to find Jenny - 43:52
Wrap up - 44:27
Today we are doing something a little different! I am sharing with you - MY interview on Passion With Purpose with the incredible Nathan Chanski! We talk about one of my favorite topics - client experience. Don't forget to DM me and Nathan to let us know what your favorite part of the episode was!
If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
I am BEYOND excited to bring you a special episode today - my FREE masterclass! Today you are going to learn alllll about how to attract a flood of hot inquries willing to pay premium prices. If you are more of a visual learner, you can check out the training on my website! You can also APPLY for business coaching with me! DM me "ELEVATE" on Instagram and I will answer any questions you have about the training.
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
If you have been ready to take your photography from passion to full time business, you are going to LOVE this episode! Dawn Charles has been in the photography world for 10 years and is now an educator ready to help you level up your business. We chat about early mistakes, lessons learned, and what YOU can do to set yourself up for success! Make sure you listen to Dawn on her podcast Take It From Us and check out her website for a WEALTH of knowledge!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Time stamps:
Intro - 0:00
Meet Dawn! - 2:35
Chances are, if you're a photographer, you might have issues with writing your own copy. Not only just coming up with copy, but having really compelling copy as well. And today's guest, I have admired for a very, very long time, and I'm so honored to have her as a guest on the podcast today. Her name is Ashlyn Carter and she is an incredible copywriter. We're going to be talking about how to create your brand voice that converts into sales, how to have copywriting that gears towards your dream clients, how to create conversion copywriting for your marketing strategy and content, and SO MUCH MORE!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you! Make sure you take the FREE and fun quiz on Ashlyn's website!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Time stamps:
Introduction - 0:00
Ashlyn Introduction - 2:00
Finding and writing in your brand voice - 3:56
Copy banking - 8:24
Marketing that attracts dream clients - 9:42
Difference in copywriting styles - 13:14
The DO's to stand out - 16:45
Leaning into your story - 21:00
Start with what you have - 24:18
Coming up with your own 'isms' - 26:28
Wrap up - 30:39
I am a multi passionate, creative, and I'm assuming you are because you are a creative entrepreneur. You're probably running your own business and you probably have other passions. If you have ever been told that you need to niche down, this episode is for you. I have D'Ana Joi - business coach, basically for multi-passionate creative entrepreneurs and basically crushing the lie of getting you out of thinking you have to niche down and you have to be in one market and knowing that you can execute all of your passions under one umbrella and you can do it successfully. Make sure you listen to her podcast Multi-Passionate Mastery and check out her FREE training!
Time stamps:
Intro - 0:00
Joi's introduction - 2:31
Are the riches in the niches? - 4:50
Common denominator in your passions - 10:34
Finding your own passions - 16:16
Froyo analogy - 17:27
Prioritizing as a multi-passionate - 21:34
Taking a step back and taking a break - 32:15
Piece of advice - 38:45
Where to find Joi - 41:03
Wrap up - 42:37
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
As a business owner, I know that we all are so concerned about marketing, what marketing looks like, and how to execute it. Today I have an amazing guest on her name is Katrina Aronson and she is a marketing genius. She has a mission to help women entrepreneurs make more money while doing what they love. Make sure you grab a notebook for this one! You can sign up for her FREE Lazy [& Brilliant] Organic Marketing Guide and Instagram for more amazing advice.
Time stamps:
Intro - 0:00
Katrina intro - 2:46
Marketing your service based industry - 4:56
Social media and imposter syndrome - 8:14
Getting inspiration - 12:00
Marketing on social media without feeling drained - 15:36
Trial and error - 23:51
Do you have to show your face? - 25:10
Fearing judgement - 33:49
Other marketing strategies - 37:17
Client experience - 40:54
One piece of advice - 46:48
Where to find Katrina - 48:33
Wrap up - 49:23
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
So I unintentionally took a short social media break because of a couple reasons. I was uninspired, unmotivated and I was exhausted. We're human beings. There's going to be seasons ebbs and flows of feeling motivated, unmotivated, and uninspired, and knowing that that's okay. But also knowing that there's ways around it, there's ways that you can be successful when those are happening, that you have things on the back end running for you, or that you're just giving yourself grace.
Get on the Inquiry to Income waitlist!
Time Stamps:
Intro - 0:00
Reason one - :10
Second reason - :58
What happened - 2:13
Social media - 3:15
Improving systems - 4:30
Continuing leads and inquires - 5:17
Tip one: Evergreen content - 5:53
Tip two: Venue referrals - 8:59
Tip three: Sales funnel - 11:33
Client experience - 13:04
Prep for your social media break - 14:31
Accept help - 15:49
Take your break! - 16:42
Limits and boundaries - 17:45
Wrap up - 19:24
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Are you struggling with branding your social media or website? Heck, are you wondering where you should even start? Well look so further because we have THE expert here with us! Bri Summers is going to break down alllll the information you need to have a beautiful brand that converts inquiries! You can check out Bri's beautiful website and Instagram for free education and inspo!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Hello sunshines! I am so excited to share some news with you - I'M PREGNANT! This episode I chat about our journey to get here and what the future holds. This episode touches lightly on infertility struggles, so I completely understand if you need to sit this one out.
I would LOVE if you would reach out to me on Instagram and let me know what you want to hear on the podcast. If you have a guest or topic in mind, reach out to me on Instagram or send us an email at goldbizpodcast@gmail.com . We want to hear from you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
The phrase 'scaling your business' could mean so many different things. It could mean, do you want to add a new offer or service to scale? Do you want to work less while growing your business? Do you wanna make more income? In this episode, we are joined by expert Danielle Langton to talk about what really goes into being the best business owner and how you can make sure you are making the right decisions to up level and move your business forward.
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can also check out my FREE training for wedding photographers looking to attract hot inquires here! If you want even more freebies (and a fun quiz!) visit https://racheltraxler.com/links
Ready to talk to Danielle about business strategy? Check out her website and Instagram!
Time stamps:
Intro - 0:00
Danielle's introduction - 1:46
Finding your zone of genius - 4:38
Suggestings for finding your expertise - 6:43
Making and keeping money - 8:35
Getting out of scarcity mindset - 9:39
Having leads - 13:53
Passion to Profit - 15:54
Signs it is time to scale - 17:23
Embrace being the CEO - 20:45
Biggest lesson for Danielle - 24:48
Money story - 28:57
Ending question - 31:16
Wrap up - 33:18
Hello sunshines! I am SO excited to share these interviews with real students in my Passion To Profit Masterclass! You will get to hear from Emily, Lacy, and Paige and all about their journey in the program. If this inspires you and you want a sneak peak into the masterclass you can check out this FREE training for ambitious wedding photographers! And as always, you can check out all my coaching options on my website!
DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Time stamps:
Emily introduction - 0:39
Thoughts on Passion to Profit - 1:30
Biggest win so far - 3:39
Who would benefit from the program - 11:06
Lacy introduction - 13:26
Biggest win - 14:11
Overall experience - 15:55
Powerful testimonials - 21:53
Who would benefit from the program - 23:43
Paige introduction - 25:42
Biggest win - 26:33
Sense of direction - 27:31
Overall experience - 28:48
Who would benefit from the program - 33:37
Wrap up - 36:58
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
Listen, we're all humans. We've all struggled with or are currently struggling with finding confidence in ourselves, our identity as an entrepreneur,or just our confidence in our business. It's just so normal to feel this way! Today we talk with Taylor Torres about how to take leadership in your business, how to show up on social media even when you don't feel like it, and more! DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Time stamps:
Get to know Taylor! - 1:48
Confidence journey - 3:12
Showing up on social media - 9:53
"Confidence is key" - 15:18
3 Tips from Taylor - 24:56
Step into leadership in your own business - 31:03
Final question - 39:36
Wrap up - 42:15
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can also check out my FREE training for wedding photographers looking to attract hot inquires here! If you want even more freebies (and a fun quiz!) visit https://racheltraxler.com/links
You can find Taylor's podcast Ironically Serious here and check out her website Chanel & Lee here!
So, I want you to image your Instagram getting hacked and losing your number one lead generator for your business. Scary right? In this episode today we are going to talk about the specific things you need or what you should be doing on your website to help you bring in business and NOT be relient on social media! Dani Purington and I discuss SEO, copy, brand messaging, what to avoid, inquries and so much more! DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Topic introduction - 1:32
Get to know Dani! - 2:42
Dani's switch to elopements and changes she made - 5:08
Know what your messaging is doing - 8:43
Pages that are the most powerful on websites - 10:00
Your website is a funnel - 18:55
SEO - 20:09
Blogs - 25:14
Keywords - 27:15
Getting started in elopement or destination photography - 30:52
Copywriting for your website - 34:47
Brand messaging - 38:56
One common mistake - 41:00
Instagram hack! - 46:19
Final question - 47:53
Wrap up - 50:07
Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!
You can find Dani on Instagram or through her website!
Hello sunshines! I am so excited to bring you this peak behind the curtain into my business. This week we cover:Â
-
The break down of my team including the tasks they do and their roles over all
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What it looks like and entails to have a team
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What our plans look like now and what we hope it looks like going forward!
DM me on Instagram to let me know what your favorite part of the episode was! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
You can check out my links here which include freebies and access to my masterclass!
Have you been hearing all the buzz about Instagram becoming a video platform? Are you watching people make Reels and wondering where to start? Or are you curious about how they can actually take your business to the next level? Well get ready because this episode is going to blow your mind! We have the incredible Nathan Chanski here today to talk about all things reels! Grab a notebook - you'll need it!
DM me on Instagram to let me know when you are going to take your business full time or what your favorite part of the episode was! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
You can check out ALLLL our resources here! This includes all my freebies as well, so check it out!
Nathan is the host of the Passion with Purpose podcast. You can check out his Instagram here website here!
If feeling overwhelmed and burnt out makes you not want to take any action and not do anything at all, YOU ARE NOT ALONE!!! That is exactly what burnout and imposter syndrome can do to you. In this episode, we talk about how to identify your burnout triggers, what to do during a burnout season, and how to pull yourself out of it.
Because let's be real, as entreprenuers, it's going to happen!
DM me on Instagram to let me know when you are going to take your business full time or what your favorite part of the episode was! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
More Resources here!
Thank you to Krista Marie for her expertise for todays episode! You can find her Instagram here, website here and her podcast here!
Okay friends, I've heard so many of y'all say this, and since I've personally felt this in the past too, I figured it deserved it's own episode. How to NOT feel salesy when you're selling your services sounds counterintuitive, right?! I mean⌠if youâre a service based business, youâre most likely selling something right?! While yes you are, weâre creative entrepreneurs - not a salesperson. So what can you do to help reframe your mindset around selling without selling?
Today we are going to talk about how this is probably being overcomplicated (what isn't!) We talk about focusing on connection and showing up as yourself!
If you loved today's episode, I would love it if you screen-shotted and shared it on your story and tagged me @racheltraxler. I always love seeing your favorite episodes and love returning the love to you!
Check out my free training âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â here!
You can access my free phone call outline and worksheet here!
https://racheltraxler.com/links
If you have ever been interested in shooting more micro-weddings or elopements but just did not know how because all you are used to is shooting larger weddings, get excited about this episode! We have Dawn Jarvis with Dawn Photo's to talk about niching down into smaller, more intimate shoots!
Dawn is a micro wedding and elopement photographer who has been taking photos for 13 years! Her photos are all about capturing feelings and helping couples plan their perfect day. She is also the creator of her own beautiful presets which you can find on Instagram. When Dawn isn't capturing gorgeous photos, she is spending her time with family, hunting for deals at Goodwill, and enjoying a good cup of coffee! Check her out on Instagram @dawn_photo!
Dawn's website: https://dawn-photo.com/
If you loved today's episode, I would love it if you screen-shotted and shared it on your story and tagged me @racheltraxler. I always love seeing your favorite episodes and love returning the love to you!
Client Connection Quiz
https://racheltraxler.com/client-experience-quiz
Check out my free training âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â here!
You can access my free phone call outline and worksheet here!
Photography resources
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I know you've been there. Stuck in a rut, feeling uninspired, unsure which direction to take your business, not sure what to post on social media - you end up taking a month-long break from feeling overwhelmed. And the only reason I know you've probably been there is that I have too. We all have been there! That's just territory that comes along with being an entrepreneur.
In this episode, I am going to share 3 ways to manage those times while respecting your boundaries and limitations. If any of these tips have helped you or you have some that you want to share, DM on Instagram.
If you loved today's episode, I would love it if you screen-shotted and shared it on your story and tagged me @racheltraxler. I always love seeing your favorite episodes and love returning the love to you!
Check out my free training âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â here!
You can access my free phone call outline and worksheet here!
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Have you been dying to quit your day job and make your photography side hustle full time? Then this episode is for you! Today we have Ashtyn Brooke who has created the full-time formula to allow you to do just that. Ashtyn is a wedding photographer and educator who has been a full-time business owner for 5 years. She is dedicated to helping others reach their dreams! Even if you are already a full-time business owner, her formula was designed to help anyone in every stage of their business.
You can check out Ashtynâs photography courses here. She has photography 101, an editing masterclass, pricing training, and of course her full-time formula! You can also visit her Instagram here.
Watch my FREE TRAINING on How To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7) HERE!!
DM me on Instagram to let me know what your favorite part of the episode was! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
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I know I have a lot of entrepreneurs and photographer listeners on this podcast, and I also know that the vast majority of you have websites or know you need to create a website. But I also know how daunting it can be to create a website either from scratch or spend thousands of dollars for a designer to do it for you.
Todaysâ episode I have with me Jen Olmstead is the co-owner of Tonic Site Shop. She is a former journalist turned website designer. It all started on a LA rooftop bar with her now business partner. They redefined website templates and put the control of your online presence back in your hands. Jen loves writing, witty banter, and a good old fashion.
Attract and repel guide here
Jenâs Instagram - @jenolmstead | @tonicsiteshop
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
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Hello sunshines! My husband, Trent, quit his job and is now working with me!! You all asked us some great questions about what this transition is going to look like and we are so excited to give you this peek inside our new life change!
Follow me on Instagram
Watch this training to help you book premium clientsÂ
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Hello, sunshine! I canât believe it - we are halfway through 2022! I wanted to start this week off by reflecting on some of our top episodes from the beginning of the year. There have been so many great guests, and so many great topics and stories⌠so I wanted to combine some of them to encourage all of us and get excited about what has yet to come! Thank you all so much for listening to the Gold Biz Podcast. I canât wait to see what the rest of the year brings!
DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
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Time stamps:
:55 - âHow to Market Yourself Without Social Mediaâ
1:55 - âGrow your Social Media with a Personal Brand with Cassidy Lynneâ
3:22 - âThe best way you can stand out as a Wedding Photographerâ
5:20 - âMake a living by Traveling the World with Emily Kiddâ
10:38 - âShould You Raise Your Pricesâ
14:47 - âTapping Into Higher Clienteleâ
Welcome to our first ever minisode for the Gold Biz Podcast! Today I am giving you a sneak peak into my Passion to Profit Retreat! I am currently there right now but want to share all of the amazing things we will be talking about and learning! You can learn more about my Passion to Profit program here! Head over to my Instagram @racheltraxler so you can follow along and see all the fun things we are getting into at the retreat! Hope to see you at the next one! Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
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If you have been feeling a lull in your inquiries, this episode is here to help you! I have been in the same position - feeling frustrated or inadequate when people arenât reaching out. So today I am sharing my insights into what I did for my business to help turn that around! Today we cover:
- Taking initiative and making things happen for yourself
- Looking at it and analyzing your biggest lead generators
- Adding more marketing layers to your strategy
- Reframing your mindset to knowing it is time for growth instead
DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
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So, how is your workflow? Regardless of if it's going well or not (OR if you don't have one!) this episode breaks down the way I put together my workflow to help me run a successful photography business! In this episode we cover: 1. Onboarding
2. Nurture sequence phase
3. Prep and delivery phase
4. Offboarding DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you! Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
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GUYS! I am SO excited about our guest today. Evie Rupp is here to talk to us all about productivity, multiple streams of income, and the thoughts and feelings that come along with opening another business. We talk about being entrepreneurs and Evie gives out an AMAZING piece of advice you will NOT want to miss!! Evie is a co-host on the Heart and Hustle Podcast. She also owns EVIESWIM and is co-founder of The Heart University. Evie KNOWS business and I am so excited to have her here to share her passion and excitement.Â
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout out and a thank you!
Evie's instagram - evierupp
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We all know it takes a village right? Well your business is no different. Building a community is an important part of taking your business to the next level! Today we have Beba Vowels with us to share how to get a community around us and embrace their support. She started Roamers - a fantastic retreat for photographers to get together and build beautiful friendships while getting the education of a lifetime! You can check out Beba's website here to see all of her great events and check out her Instagram here.
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout out and a thank you!
Beba's instagram
Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
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Honestly, with the way things have been going lately, it almost feels like we all have stripped down our businesses and needed to re-learn and start from scratch, right?! Whether you have done this for your business or not, this week I'm going to share what I would do today if I was starting my business from scratch. In this episode we cover 1. Putting your clients experience first over everything 2. Systemizing and automating from the start 3. Creating boundaries ASAP 4. Getting a business coach 6. Knowing and being more confident in my numbers Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
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Is blogging something on your to-do list that gives you anxiety? Well, this episode is going to help you out! We have Danielle Johnson on the show to talk all about the anatomy of a great blog post. We talk about how to make your blog stand out, how you can use it in your photography business to help display your talent, and how to take the fear out of blogging!
Danielle is an elopement photographer from Washington where she lives with her two cute cats, Ivy & Pascal. Not only is she an amazing photographer, but she is also a blogging whiz! Danielle teaches and shares in a straightforward, honest way. She shares all her beautiful photos and incredible advice on her blog and Instagram. You can book a 30-minute 1:1 conversation with her here or join the blog management waitlist here.
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Danielle's Instagram - @imdaniellejohnson
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You've probably gotten an inquiry before with them saying "We're just price shopping or "just curious about your pricingâ. And although that is totally normal in a service based business, there are ways to flip your brand around to be a service that people come running to without question. I am going to let you in on some tips that work for me and my business, my love of branding, and how to connect with potential clients even if theyâre just shopping around. Iâll give you some insight into how I run things and hopefully give you a bit of inspiration! This episode, we cover:
- Setting boundaries and being respectful
- Opening your mind to price shoppers
- Creating a brand that brings in premium clients
- A bonus tip about pricing
Check out my FREE TRAINING âHow To Attract A Flood Of Hot Inquiries Willing To Pay Premium Prices So That You Can Book Your Highest Paying Weddings (Without Working 24/7)â HERE!!
You can access my free phone call outline and worksheet HERE!
DM me on Instagram to let me know your favorite part of this episode and if the template or free training! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
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Video marketing can be a daunting step to take in your business, but have no fear because we have Shay Lloyd here! Shayna and her husband started a videography and photography wedding company after documenting their hiking and fishing trips. They now run Montana Diaries where they get to share their talent with couples who are madly in love. Shayna is going to break down what video marketing is, how to start, and what a difference it can make in your business! You can check out her website and learn how to uplevel your photography business using video here. DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!
Shaynaâs Instagram - @mountain.diaries
FREE TRAINING: How to Attract a Flood of Hot Inquiries Willing To Pay Premium Prices So That You Can Start Booking Your Highest Paying Weddings (Without Working 24/7)!
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Burnout has been a major topic of discussion in the last few years. As entrepreneurs, we are constantly hearing about EVERYTHING we should be doing in our business, how to be a better business owner, how to be more productive, and all the things! Heck, that is a huge topic of conversation on this podcast honestly! But today, we are switching roles. Instead of being so focused on the go, go, go of entrepreneurship, this week we talk about the true enemy that comes along with it... burnout. We are getting vulnerable about my own experience with burnout - stories I have never shared before! I hope by the end of this episode my tips will help you feel more
In this episode we will cover:
- Recognizing the triggers
- Knowing the pace you need to work at
- Knowing when itâs coming on and what to do
- Getting out of burnout
- Knowing you donât have to hop on every new trend
- Learning how to run the backend of your business with ease
- The importance of finding a good support system
I really feel passionate about this topic and would love to hear your stories and conversations about this topic. Feel free to DM me on Instagram with any tips you have for going through and getting out of burnout. If you loved today's episode, I would love it if you screen-shotted and shared it to your story and tagged me @racheltraxler. I always love seeing your favorite episodes and love returning the love to you!
FREE TRAINING: How to Attract a Flood of Hot Inquiries Willing To Pay Premium Prices So That You Can Start Booking Your Highest Paying Weddings (Without Working 24/7)!
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Have you noticed in high-stress times or situations that getting out there and being creative is a lot harder? Or have you been slacking on your self-care to stay on top of your business 24/7? Then this is the episode for you! Our guest today is Molly McCulley. She is an incredible destination wedding photographer, a business owner, and a brand curator. Molly knows what it is like to work hard and is the perfect person to talk to about remaining creative while in chaos! In this episode, we talk about the importance of self-care, how to notice when you are creatively burnout, and how to keep the spark going in times of high stress. I just know you are going to walk away with some knowledge to help you feel more confident and continue to express your creativity amidst the chaos!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most!
Mollyâs Instagram - mollyandcophoto
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What comes to your mind when I say CEO? Do you think to yourself: Being a photographer doesn't mean I'm a CEO, or that maybe you don't think you run a streamlined business enough to be considered a CEO, or that you don't have a big enough business to be considered a CEO, or any other limiting belief running through your mind?
This week on the Gold Biz Podcast, I share my personal struggle with decisiveness, how important it is to surround yourself with support, and how to show up as the CEO of your business! I want you to have faith in yourself and know that you are not alone in feelings of self doubt. I am here cheering for you!
DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout out and a thank you!
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If youâre familiar with the enneagram test, you may know your number and type (or you may think you do anyways) but once you can identify your number, how are you using that to your advantage to run your business in an efficient and effective way?
This week on the Gold Biz podcast, we are so excited to have Candice join us to discuss ennegrams and how it can help you transform your business. Candice is a former makeup artist and sales educator who pivoted and is now an enneagram expert. You're going to learn what an enneagram is, healthy and unhealthy traits for your number, and how understanding your number can help increase workflow and productivity.
DM me on Instagram and tell me your number and one take away you got from this episode!
Michelle's websiteÂ
Instagram - itscandicemichelle
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If you've ever felt like you're stuck in the budget type of clientele and don't know how to break out of that.. there is NO SHAME in that! We all grow as humans and what once drove our inspiration can pivot directions at any time.
Today's episode is all about how to tap into a new level of clientele confidently.
This week, I talk about when I realized I was ready to elevate my brand and start tapping into a higher clientele. I open up about raising my prices by realizing what I needed to fix in my business to go from charging $1,500 a wedding to five-figure packages. I am here to encourage you to do the same while staying true to yourself!
In this episode we cover:
- elevated brand
- an aligned portfolio
- the right marketing strategies
- fitting the part
If you want to chat more about this topic or have a question you want to be answered on the podcast, reach out to me on Instagram
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If you've ever felt bogged down by your workflow but also just not sure how to make it better, today's episode is going to help your re-think the way you should approach your workflow! I want to help you perfect and streamline your workflow so you can gain more time back in your business and life, because honestly, that's what it's all about! I don't want you to feel like you're constantly running the hamster wheel on the backend of your business.. and today's episode is going to help you get out of that!
- The exact resources they need at the exact time in the process
- overwhelm leads to no action AND poor experience
- are you asking too many questions?
- are you creating from scratch
- Nurturing your clients with ease
- Automate!
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Pricing is a loaded topic that comes with many variables, trials + errors, and just down right knowing your numbers. It's not a one size fits all type of situation, and heck, it may even vary for you season to season, or client to client.
Questions answered:
- What should I charge per wedding
- HOW? I don't want to rip anyone off, including myself. But how do I even begin?
- How do you find the right price - not too expensive for people, but not so cheap you undersell yourself
- I've done COB analysis but am scared i'm not worth all of that
- higher pricing without offering 10-12 hour coverage because my body isn't 22 anymore
- how often do you raise your prices? do you ever reach a point where you stop raising?
- Do you price per gallery or per separate picture?
- How do you handle clients that are out of your budget
- and why you should know your numbers!
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Facebook Community
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STOP falling victim to the algorithm.Â
A Lot of people when they think of marketing think of social media. Which is why Iâm not even going to talk about social media marketing on this episode because I want to expand your minds on other ways of marketing that can make a larger impact and donât feel as depleting as the social media hamster wheel.
Listen to this episode to learn more ways to market your business WITHOUT social media!
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If youâve ever thought to yourself that: âhiring a team is too much work, costs too much, and seems too overwhelmingâ this episode is for you. Because weâre breaking it down for you on how simple it actually is to hire and run a team, and also the secret to being a great team leader. Because letâs be real, we canât do it all on our own! And running a team doesnât have to be some hard complicated process.. Weâre breaking it all down here! Â
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Picture this. You just got an email notification for a new inquiry. you open it up and it is a freaking DREAM inquiry you know you are absolutely aligned with. You get really excited, start going through your process, only to end up NOT booking them, feeling gutted, and then starting the cycle of the comparison and self doubt game on yourself. NOT TODAY! Listen to the rest of the episode on how to do it!Â
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Don't ask anyone else what you should be charging! That is up to YOU to calculate and figure out based on your own numbers. But is it time to raise your pricing yet? Make sure you're doing these things first!
REGISTER FOR MY FREE LIVE MASTERCLASS!
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To start budgeting, you have to know your numbers. No one can tell you what to charge and what to budget except you, so there is POWER in knowing your numbers. BUT before you do that, make sure you are doing the things in this framework when laying out your budgeting plan in your business.
Tune in to hear how you can solidfy your finances!
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The Wedding Photography Podcast to help you serve your clients and grow your Photography Business. If you're an entrpenuer, you know you need to under promise & over deliver. But you maybe not have thought about doing it in these ways I talk about in this epsiode.. because THIS is one of the best ways you can stand out as a Wedding Photographer.
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If you've been wanting to grow your social media but feel stuck or in a plateau, maybe you haven't been priortizing building a personal brand and implementing that into your strategy. In this episode, we cover what you need to focus on to grow your overall social media presence! Get my
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Rachel Traxler (@racheltraxler) and Emily Kidd (@emilykiddphoto) talk about how you can make a living by traveling the world all while not having a home base! _____________________________________________ For more free education follow me on instagram (@racheltraxler) Follow me on Tiktok @racheltraxlerr
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APPLY HERE if you're ready to be the go-to person in your market and industry leader
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If you've ever felt the urge to make a pivot in your business, this is the episode to listen to while Annie breaks down what she did during the shifts she is makingÂ
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Annie Ryan
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Running a business is freaking hard. Being a mother is freaking hard. Doing them both at the same time.. FREAKING HARD! We get candid about what our days look like, what we've done, and most importantly, how to expand and grow your team to get more time back with family
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Book your mini session slots every time and generate more income than what you think you can with these marketing tips we talk about in this episode with Rebecca Rice Rebecca Rice
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If you find yourself stuck in the hamster wheel of continuing to book lower-budget weddings but want to start booking higher paying more luxurious weddings, this episode breaks down 3 ways you can start doing that. At the end of the day, it's all about the experience you provide for your clients and how you can best serve them. If you don't know your client connector type, take the QUIZ HERE to find out yours!
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Learn how to dominate the wedding industry fast with these 3 strategies. Growing your business can be done in many different ways, but if I were starting over, these would be my things: network, client connection, and consistencyÂ
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My 3-step Framework to creating a 6-figure Photography Business Applications for Passion to ProfitÂ
Does getting ghosted from potential clients make you upset? What do you do about it? How do you handle it? I have a different perspective on this that might surprise you! Listen to hear why.
Initial inquiry templates to prevent getting ghosted HERE
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I asked a couple of my past clients their honest thoughts about the Passion to Profit program and to come on the podcast to chat about it. What they had to say blew my mind! Get info about Passion to Profit HERE
Have you ever thought about outsourcing tasks in your Business? Do you already outsource? If not, why not? I hear SO many limiting beliefs around outsourcing that I had to create a podcast episode about it and how much it has helped me get some of my life back all while still scaling my business. How I am able to keep track of my tasks:Â
HONEYBOOK - get 50% off your plan HEREÂ
VA - If you're a photographer looking to hire a VA, Jen is taking on new clients and is the biggest sweetheart! Hire her HERE
Client Experience Bundle - By implementing this system into my workflow, I have been able to both improve my Client Experience while freeing up more time for other tasks
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No questions are left off limits and I want to hear them all!! Question #1: Any tips for reaching that next level market? I raised my prices but now I havenât been booking
Question #2: After a phone call with a potential client, how do you let them know youâre not a good fit?
Question #3: How do I gain more clients?
Question #4: How do I price myself? I feel like Iâm charging too muchÂ
Question #5: How do I stop getting ghosted? Â
RESOURCES:
Free Email Templates
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Want to increase your booking rate and book more weddings?! Today's episode covers 5 ways you can do that! Â
Grab my FREE Email Templates HEREÂ
Get the Client Experience Blueprint Bundle HERE
Follow Rach on Instagram @racheltraxler
Have you ever sat down to write content for your website or social media and ended up staring at a blinking curser forever? Today's guest, Elise Hodge breaks down strategies we can use to DIY write our own content copy in easy steps. Take her free DIY content Masterclass HERE
I believe there are 2 ways to for sure stand out in a saturated market. Because let's be real, there are a lot of photographers out there or other people within your industry!! So what are you doing to ensure you stand out? In today's episode, I go over the 2 ways I think are the only ways you can truly stand out. Listen to hear them!
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Shift your mindset with Money and create more abundance in your life Join Alexandraâs 3 Day FREE Workshop The Abundance Experience
https://www.alexandrataketa.com/The-Abundance-Experience
Download free Meditations to Activate Abundance
www.alexandrataketa.com/freebie
Take the FREE Money Type Quiz - discover what your relationship with money says about you, discover your sacred money gifts and learn potential money blocks sabotaging your success.
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2021 is going to be a CRAZY year, so in this episode, I'm talking about things I'm adding and changing in my business to help set myself up for a seamless year and also focus on my marketing strategy for 2022. Read today's episode instead: https://racheltraxler.com/what-im-doing-different-in-2021/
resources to help set your business up for 2021:
https://racheltraxler.com/shop
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Marketing through instagram is constantly changing, but the way you show up and represent yourself doesn't. Today's interview with Alora Rachelle we talk about what brand pillars and strategies you should use to approach instagram in 2021.
INSTAGRAM:
https://www.instagram.com/racheltraxler/
SHOW NOTES:
https://racheltraxler.com/how-you-should-approach-instagram-in-202%e2%80%aa1%e2%80%ac/
To get in touch with Alora you can find her here:
https://www.instagram.com/alora.rachelle/
In this episode, we break down strategies to help you create a Profit focused Schedule so you're making the most of your time in your work days... We talk about how to stay focused on tasks to make sure they are getting done in an efficient manner by helping manage distractions and eliminate task switching, which will ultimately lead to being able to be more profitable in your business!
with Hannah Murphy
https://www.instagram.com/withhannahandco/
Today's episode we are talking about ways to Optimize your Contact Form on your website for potential clients to create a better Client Experience and higher booking rate.
10 Things To Do in your Slow Season to continue to grow your business forward.
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4 Ways to Grow your Business Fast as a Photographer and Online Entrepreneur
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Why you should Never have set Poses as a Photographer. Approach your Posing in a customized and unique way.
FREE BTS POSING VIDEOÂ
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Welcome to episode #1 of the Gold Biz Podcast!
Today's episode is an into to meet the voice behind the mic, Rach. Hear what she is all about and her heart behind the Gold Biz Podcast.
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