Future Demand: Recent Episodes

James Hurman

This podcast is the full audiobook of Future Demand: Why building your brand among tomorrow's customers is the key to start-up success, written and narrated by James Hurman and published by Previously Unavailable

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Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies

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Chapter 1: How to prevent your rocket falling from the sky

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Chapter 2: The hard business case for brand

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Chapter 3: What is a brand?

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Chapter 4: The commercial power of emotional connection

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Chapter 5: How to design a great brand

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Chapter 6: Brand-building at different life stages

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Chapter 7: How to build a great brand

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Afterword