Data and Marketing Nation: Recent Episodes
Dimitri Visnadi
Looking to stay up-to-date on all things data and marketing? Look no further than Data and Marketing Nation! The podcast is hosted by Dimitri Visnadi, data consultant. The podcast features interviews with industry experts who dish on ideas, trends, and insights. From data strategy to email marketing to measurement and everything in between, you'll be sure to find something helpful and entertaining. So whether you're a marketing pro or just looking to learn more about the industry, tune in to Data and Marketing Nation.
Christoph Best is a Data Scientist at Google who tries to answer the question: Does advertising work? Generally, it's easier to evaluate online advertising performance than offline. In this episode, Christoph talks about his approach how to run geo-experiments, their importance and his overall experience running such experiments. Moreover, he touches upon general marketing terms such as Mix Modeling and Attribution Modeling in order to bring all theses topics into context.
Alex Kolokolov is an expert on dashboard creation. In fact, he is in the business of selling dashboards. In this episode, he shares his process of creating a dashboard that people use.
Nina Meinel is a Senior Data Scientist at Springer Nature and a wonderful person to talk to about Marketing Data Science. She combines many years of research and industry experience with Marketing data. Nina shares how she and her team at Springer Nature tackle the complicated attribution problem.
Rhys is the Co-founder of MONT FORD, an Artificial Intelligence Recruitment agency. Rhys is responsible for leading the Bavaria team and supplying AI specialists in Computer Vision, Machine Learning, and Data Science. Rhys is different then the usual recruiters. He makes it personal. That’s why he is also a great person to talk to.
How do you break into the field of Big Data? What are the cultural differences in the US vs Europe? And how does the world of sports analytics looks like? Navid played as a professional soccer player and then moved into the world of data science. He currently works as a Data Scientist at Kehl's, an American department store retail chain.
Fabien Nieto Sandoval is a SEO and Digital Marketing Consultant. Fabien has studied Integrated Marketing at NYU and consults clients across continents. He explains what SEO is and how companies in Europe and the US are applying it to increase their visibility on platforms like Google. We also address how AI is impacting SEO and what tools are currently trending.
Simon Stiebellehner is a University lecturer, Lead MLOps Engineer and a well-rounded speaker in the space of data science. In this episode, Simon shares what actually MLOps is, who is benefiting from it and what are the challenges to get from prototype to production.
Gerard Cardoso is a Data Scientist with a keen eye for value creation. He has both the academic credentials as well as business experience of executing data projects. He studied Mathematical Science at the University of Bath and a Master's in Business Analytics at University College London. Gerard, formerly worked as Business Analyst at Accenture and Portfolio Data Scientist at Founders Factory. Now he is the Senior Data Scientist at nPlan, a company that is building the world's first system to understand construction project planning.
In this episode, Gerard shares his perspective of the strategic processes a company should deploy in order to create value from data. He addresses topics such as data collection, team management, agile data science and data quality.
Frieder Neidlinger is the Co-Founder and Chief Product Officer at Twins Digital. He founded the digital marketing agency one year before Covid-19 broke out. He believes remote working is here to stay and with this in mind he is managing his company. In this episode, we talk about digital transformation, trends in marketing and how does data fit in all this.
Friederike Oehlerking is an expert in Data Storytelling. She has worked for almost two decades in the corporate world. During her time at Siemens, she has seen how data was used to make decisions for mayor projects and has identified numerous issues. Now she is an independent consultant and founder of Lueckenkrach, where she consults companies how to effectively use data to convey a specific message. In this episode, Friederike tells about her experience and gives advise on how anybody can become better at communicating with data.
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Łukasz Korona is a Data Scientist at heart. He holds a Masters degree in Econometrics and Quantitative Economics from SGH Warsaw School of Economics and has extensive work experience in data science working in gambling for online casino. He has worked on various marketing data projects like attribution modelling, marketing mixed modelling and above-the-line. He also shares about the challenges data professionals face when collaborating together.
Filip Popov-Plavsic is a Digital Expert in the field of Industry 4.0. He explains what is behind the buzzword. Moreover, he explains what type of companies benefit from Industry 4.0 and how exactly they leverage data to generate value. Filip is also a speaker at Industry 4.0 events and a podcast host.
Ryan Prosper, Head of USA at Zinklar, just started out his personal branding on LinkedIn journey.
He is sharing about his approach, his first learning, and the usual struggles when ones starts out with something new.
Enjoy Ryan's fresh view and advice on the topic of personal branding.