Original Minds™ with Tobias Dahlberg: Recent Episodes
Embody your originality
All progress depends on human creativity and courage. Yet the world is fast to put down original thinkers and their ideas. The Original Minds™ podcast provides you with a dose of mind-expansion, optimism, motivation, and belief to support you on your entrepreneurial journey. The world needs more non-conformists and leaders who embody their originality and share it with the world.
www.tobias.blog
One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways.
In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes).
I call this principle Carve Out Your Space And Own It.
It's about the importance of discovering where you should space, and how to show up and lead within that space.
Please don't ignore it ;)
If you like help with positioning your brand and offering, reach out to us at hello@thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
I'd be the first to admit my headline sounds a bit cocky and that I might have more to learn from you than you have to learn from me.
However, I decided to challenge myself with a question. If my life depended on it, if someone held a gun to my head and told me I must make your business thrive, what would I do?
I came up with six non-negotiable principles I have come to believe are decisive for your growth and success.
If you have been reading or watching my content before, you might know that I am passionate about helping entrepreneurs turn their potential into greatness. I believe strongly in entrepreneurship as a force for positive change in the world. I wish more people would turn their talents into thriving businesses and move the world forward.
So why do so few create something extraordinary? Why do so few even break even?
Over my 20+ year career, I have had the privilege to work with thousands of people, and I have come to learn what the biggest obstacles to growth and prosperity are.
So I asked myself, what are the most important ways in which I could help ANY entrepreneur and business succeed? Could I?
In a nutshell, here is what I would do to ensure that you would achieve great success. To be clear, we would not work on all things at once, but these principles would work as the checklist to ensure you reach your dreams.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
What does it take to achieve extraordinary levels of success as an entrepreneur and in life?
Many things, for sure...but as I've been exploring this topic for the last 20+ years of my life, and after reading several hundreds books on the subject, I have learned that there are three areas that extraordinary achievers keep expanding. In this episode, I share what they are, and what you can do to to achieve extraordinary levels of success.
If you'd like help with these, reach out to me at hello@thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel) I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for feeding your mind, then cross-pollinating insights and ideas will lead to an infinite amount of ideas, some of which are crap, and some of which are original and useful.
Try it for yourself and let me know what you think!
Tobias
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s).
When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time.
The main benefits are: -You can get higher margins -Your business becomes more predictable -You can grow and scale your business and...you can remove yourself as the BOTTLENECK of your business.
Interested?
Join Beta™ - our brand new program for owners of professional services firms who want to productize their services. thefutureacademy.com/meeting In 30 days, you'll launch and work with paying clients. 100% ROI Guarantee.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it?
I know I have.
During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist...
I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way...
I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm.
Hope you enjoy the episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one?
In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" ideas you will have to implement to make your business profitable (and scalable).
Hope you enjoy the episode.
p.s. contact me at tobias [at] thefutureacademy.com if you'd like to share ideas or connect with me.
We're working closely with agencies on the stuff I talk about in this episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY?
This could blow your mind!
Learn a simple, powerful formula that connects to your brand.
In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities.
-
I work with a small number of selected clients to implement strategies around brand- and offering development, client acquisition, and operations (based on my work around what I call The Simple Company).
-
I am launching a brand new membership service, which works la lot like a mastermind. It's for ambitious, visionary entrepreneurs who want to build 7 and 8 figure businesses (you don't have top be there yet), and who want to live a passionate life and have it all...experiences, relationships, growth, lifestyle...
If you're interested, please email me at hello@thefutureacademy.com and I'll connect you with my team.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Brand consulting needs a serious upgrade.
Let's be real.
What used to work in "brand-building" does not work as well today.
And the majority of the industry fails to make a decent living.
I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...
Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.
Let's replace RE-BRANDING (as we know it) with RE-INVENTION.
As brand consultants, we must hold ourself to a higher standard. We can bring more value that lawyers and business consultants at best. We combine strategy with creativity, which is how we can create magic for our clients.
We're in the business of future creation, connecting companies and customers with a greater future.
In this eposiode, I share what a better model looks like. It's a model I have practiced throughout my career, and it deliver because it's about driving innovation and business transformation through the lens of "brand".
Check out the video in the comments below, and if you like it, apply to be one of the 20 people who joins me for Certified Brand Consultant™ - 10 weeks of training and coaching.
I am only opening this program 1-2 times per year, so if you want in, just DM me and my team will set up a call to discuss it.
Btw, if you're not into brand consulting but would me and my team to apply this model and thinking to your brand and business, please DM me too...we work with growth-minded companies to drive growth and profitability through their brands.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Positioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning?
In this episode I share the framework I created about 10 years ago and used with hundreds of clients.
It's as simple as it can be, and I am confident that it will help you.
Dig out a pen and paper, and follow this simple exercise.
if you want the tool sent to you, please email us at hello(at)thefutureacademy.com and we will send the framework.
Hope you enjoy the episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I share the one thing any business needs to become unstoppable.
When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it.
I am talking about PREDICTABILITY.
When your business is predictable, you don't have to live in a reactive, short-term mode.
You can create, innovate and make strategic, long-term decisions that serve your mission and your ultimate dream.
In this episode, I share what it takes.
To check out more, check out this free training where I do deeper into this:
www.thefutureacademy.com/simplecompany
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why is change so hard?
Have you met the 800-pound gorilla?
Have you tamed it?
Check out this episode where I talk about the PROCESS for PERMANENT CHANGE.
Hope you enjoy it.
Pls share this with someone who needs to hear this.
And don't forget to subscribe, share, and review ;)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.
I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).
If you are interested in learning more about brand consulting, go to :
www.thefutureacademy.com/certifiedbrandconsultant
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Here's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Let's get real about the purpose of entrepreneurship. It's not to hustle and suffer, it's not even to build a successful business. In this short episode, I share what I think you will agree is the purpose of it all...
If you want to talk about how to achieve entrepreneurial freedom, book a free consultation at:
www.thefutureacademy.com/book
Free training:
www.thefutureacademy.com/training
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode of EXTRAORDINARY, I talk to K-Lee Marks, Founder of The Podcast Farm.
Get ready to get inspired by a brilliant man who transformed his life in less than a year, building a business around helping people create and launch podcasts that build their brand, business, and allow them to amplify what they love.
I love his slogan...which is...Amplify What You Love.
Who does not want that, right?
Just check the alignment in his voice...here's a man doing what he loves, and he is crushing it.
If you are a coach, consultant, or any other expert entrepreneur and you would like to learn how podcasting can help you get more of the good stuff...I suggest connecting with K.K-Lee Marks
@thepodcastfarm (IG)
www.podcast-farm.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.
For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.
Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.
Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.
Check out his book at:
https://www.activatebrandpurpose.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why do about 95% of entrepreneurs fail? Why do only 20% ever make money, and why do the majority lose money as entrepreneurs?
In this episode, I will expose the truth...and I think you might feel it in your gut...because most people suffer from this thing called entrepreneurship in one way or the other.
Check the full training:
www.thefutureacademy.com/simpleco
Get help with this right now:
www.thefutureacademy.com/book
Check out more:
www.thefutureacademy.com/growthlab
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I talk to James Coulson from the Gold Coast in Australia about his entrepreneurial journey. This recording is the first of a series I call CHANGEMAKERS - Stories Of Creative Entrepreneurship.
We talk about mindset, commitment to growth, common mistakes, and how to avoid them...and lots more.
If you're curious to learn more, join our free Facebook group at www.facebook.com/groups/tfacommunity
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Lately, I've had many discussions where it turned out that LACK OF ALIGNMENT was the problem.
When we feel aligned with who we are and the future we want to create, we tend to feel motivated, inspired, confident, and excited about our lives.
And the opposite is also true. When we feel out of alignment, well, our lives don't feel all that exciting. We get stuck; we get anxious, bored, we feel miserable, even depressed.
Alignment, it turns out, is a BIG part of what makes us happy and fulfilled, or miserable.
Talk to a coach and get in alignment (free of charge)
www.thefutureacademy.com/book
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I share some updates about what we are doing at The Future Academy®, and talk about one of my favourite topics, something I neglected for too many years.
I am talking about being DATA-DRIVEN in your decision-making, and how that will bring your CLARITY and CERTAINTY, probably the two most important qualities you need right now...am I right?
If you want a FREE TOOL to help you become more data-driven, get the TFA BUDGET & TRACKING tool inside our Facebook Group at:
https://facebook.com/groups/tfacommunity
Find the video training + Google Sheet under UNITS - Tools & Resources
Hope to engage with you inside the group.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I give you a sneak preview of the live challenge and workshop I will be kicking off soon.
I talk about what it takes to start the new year with clarity, confidence, and energy.
Welcome to join me for a free three-day workshop to help you create your BEST YEAR EVER in 2021.
The Breakthrough Challenge™ kicks off December 28th-30th. Sign up at:
www.thefutureacademy.com/breakthroughchallenge
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
The far majority of people go through life never discovering and pursuing "their thing". Inspired by a conversation I had with a coaching client of mine, in this episode I share a simple framework for finding the thing (your element, direction, profession, position, etc.) you were meant to pursue.
If you'd like to discuss your thing with me, and you would like a free consultation, please go to www.thefutureacademy.com/apply
Fill in some info, then book a 40-minute coaching session with me. It's free.
www.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
I've been a brand consultant for almost 15 years, and here I share the FIVE areas I believe you must master in order to be a High-Impact, High-Income Brand Consultant.
In the episode, I reference my program Certified Brand Consultant™ - which I believe is the most comprehensive training and coaching program you will find anywhere.
The program will give you not only the knowledge and methods you need, you will also work on your own offer, your position, your branding, marketing, and selling.
www.thefutureacademy.com/certifiedbrandconsultant
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I share an interview I did with Just Creative (Matt Davies and Jacob Cass). These two fine gentlemen (from UK and Australia) are both making a ruckus in the industry, and it was a privilege to be featured.
In the interview, I share many of my core principles of strategic brand-building.
In the intro, I mention my new program Certified Brand Consultant™ which you can find at:
WWW.THEFUTUREACADEMY.COM/CERTIFIEDBRANDCONSULTANT
And check out:
www.justcreative.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I share a concept called Trainability, which I learned from my physiotherapist and friend. The core concept is simple; you won't reach a higher level before you remove the limitations you have (whether that means your physical or mental limitations or both).
Unless you are trainable, any training you do won't help you maximize your potential, and your performance.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why do we make it so hard for ourselves to reach our goals?
Why do we focus on so many things, instead of taking the fastest route forward?
In this episode, I talk about the magic power of focus.
If you need help in your business or building your brand, I invite you for a free strategy session with me. Book it here:
www.thefutureacademy.com/apply
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
I talk to many entrepreneurs around the world every week. Many are brilliantly talented people building really exciting brands and businesses. Maybe you are one of them, or just like them.´
Unfortunately, I also sense lots of fear and indecision among entrepreneurs, and that can be a detriment to your success.
In this episode, I offer some thoughts on this very important subject...how to start making decisions from a higher place of self, and to make faster, better progress.
www.tehfutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Most agencies, consultants, and coaches don't have offers. That's strange in itself...but if you are one of the smart ones, and you want to create one...then look no further.
The framework I share here is the same one I use with my high-end clients. You can use this to craft your offer in a way that meets EXACTLY the needs of your ideal client.
If you want to take this further and discuss the opportunities to work together on your brand and business, go to www.thefutureacademy.com/apply and let's talk!
www.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why is it that some entrepreneurs are scared of investing in their own growth? It depends on how one deals with uncertainty, and there are two main ways people do this.
in this episode, I share some tough love about entrepreneurship and risk-taking.
Need help with building your brand and business?
www.thefutureacademy.com/apply
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
If you're only setting yearly, or quarterly goals, you might be missing out on a massive productivity boost. In this episode, I share why...and what has worked for me.
For more, check out www.thefutureacademy.com/formula
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Most people operate their business with almost no clarity on their KPI's and numbers. Yes, this might seem like a boring subject, but think of it as your ticket to profitability and growth.
In this episode I give a simple example of how focusing on your numbers can give you the clarity, confidence, and ultimately, results you want.
www.thefutureacademy.com/businessbreakthrough
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I share the biggest reason why change is hard, and what you need to do to change your results.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I share key strategies for succeeding as a brand entrepreneur. Brand Entrepreneurship is about turning your passion and expertise into a thriving brand and business. When you succeed, you can live and work on your terms, and you can automate parts of your business to give you profitability and freedom. In this episode, I share how.
Want to work together?
Check out: www.thefutureacademy.com/thebrandentrepreneur
or contact me at hello@thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
This episode is from my TFA training called Win The Pitch! I teach FIVE invaluable lessons that can help you significantly increase your success rate with pitching, AND, raise your prices.
Everything I teach here are samples from my new online course called Pitch Like A Pro™. You can learn more about the course at www.thefutureacademy.com/pitchlikeapro
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this small series from my signature brand-building program called Brand Mastery™, I share a few central ideas directly from the 70 videos you'll find inside.
In this episode, I talk about how to implement The Only Strategy™ (to become regarded as "the only choice" for your customers.
Hope they make you think new, expansive thoughts.
If you like this, please rate and review :)
www.thefutureacademy.com/brandmastery
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this mini-series from Brand Mastery™ - my signature online course, I share a few vital lessons that will help you build a profitable, highly differentiated brand that you can scale.
The Only Strategy is the result of 15 years of first-hand experience with hundreds of consulting clients, as well as endless reading, interviews, and research.
For a SPECIAL deal, go to www.thefutureacademy.com/brandmastery
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Hope you are safe. These times are crazy. I am podcasting from home, due to the corona craze. In this episode, I share some exciting TFA updates, and I announce that I will start sharing parts of Brand Mastery™ - my signature online course here on the podcast.
I do this for two reasons. First, I want to help you during these difficult times. I believe the ideas and strategies of this program and just what you need right now. And secondly, I want you to give it GO!
I've included a FREE 7-day trial, AND you can now subscribe to this 1997$ program for only 99$ per month!
www.thefutureacademy.com/brandmastery
www.thefutureacademy.com/membership
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
It is March 18th, and the world is at a complete standstill. What do we do next? In this spontaneous rant, I talk about a few things I believe will help you to get through the current crisis. I am not talking about how to avoid the Corona virus, but instead, how to make your business survive, and prepare it for better times.
If you want to join a community of ambitious, growth-minded people, check out:
www.thefutureacademy.com/membership
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I talk to Lindsay Pedersen, brand strategist from Seattle, about what it takes to build your "North Star", i.e. your ironclad brand strategy.
Check out Lindsay at www.ironcladbrandstrategy.com
Sign up for free Simple Ideas For Growth - daily nuggets for helping you grow your brand, business and life.
www.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
We all tend to want more, and to get more, we think we must do more. But achieving more often means doing less, not more. In this episode of Extraordinary I give you five important steps for achieving more by doing less.
-Remember, you always have a choice. How will you use you time?
-Subtract, don't add things (if you want to achieve more)
-Find the essential, then focus ONLY on those things
...and more
Check out www.thefutureacademy.com for more free content, courses and tools and build an extraordinary brand and business.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Joe Pine is the co-author of The Experience Economy, and the author of several best-selling business books, such as Mass-Customization, Authenticity and Infinite Possibilities. Joe is also a TED-speaker and business advisor to Fortune 500 companies.
In the episode, Joe shares his insights regarding The Experience Economy, the iconic book that is now being re-released for its 20-year anniversary. Enjoy the wisdom that Joe shares and use it to transform your business.
The interview starts at around 7 minutes.
www.strategichorizons.com (Joe's company)
www.thefutureacademy.com/thebrandworkshop (the program mentioned in the episode)
Brought to you by The Future Academy®
www.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Oh...my...god...how many companies struggle with this one. Check it out.
If these ideas resonate with you, check out:
www.thefutureacademy.com/brandmastery
Learn how to FOCUS + UNDERSTAND your customer on a granular..deep level, better than anyone else. This is the starting point for your SUCCESS.
Without it, you won't out-inovate, out-market and out-communicate your competition. That's just a fact..
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Would you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.
Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.
Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies.
Check out www.primalbranding.co for more.
To sign up for a FREE training called Brand Strategy Made Simple, go to
www.thefutureacademy.com and follow the links on the front page.
Please like and leave a review to support this podcast, if you want more content like this.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Building a brand can be both expensive and take a long time. However, it does not have to be that way. In this episode, I share a killer strategy for building a profitable brand. It has propelled many of the greatest brands in the world to stardom, and it will work for you too.
To learn more, and to take me up on the gigantic offer I mentioned in the episode, go to:
www.thefutureacademy.com/brandmastery
p.s. If you like the podcast, make sure you leave a review and rate it...this means the world to me.
For more content, sign up for The Future Academy® newsletter at:
www.thefutureacademy.com/email
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I talk to Mike Michalowicz, who Simon Sinek calls "the patron saint of entrepreneurship". Mike has written five great books on entrepreneurship, and all of them aim at giving people simple tools and avoid the entrepreneurial suffering in the world.
The recording has some sound issues, due to the internet connection, however, the content is nevertheless full of great wisdom, so hope you enjoy it!
Contact Mike:
mike@motorbike.com
www.mikemichalowicz.com
Check out our signature brand transformation program:
www.thefutureacademy.com/brandmastery
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Regardless of how much knowledge and skills you have, you might feel like you're not on your way to reaching your dreams. In this episode, I talk about the missing piece; belief. When you change your beliefs, when you exhance limiting beliefs for empowering beliefs, suddenly everything starts feeling possible.
To learn more and enrol in the FREE 5-Day Brand Challenge™ (limited availability), go to www.thefutureacademy.com/brandchallenge
And don't forget to give me a review and subscribe ;)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Learn the smartest strategy for creating and scaling a brand in a hyper-competitive world. Go to www.thefutureacademy.com/brandchallenge and join!
The challenge starts on October 7th, 2019.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
We all have them. Setbacks. We cannot avoid them either. So the question is, how do we deal with them? How can we make the most of them? In this episode, I share a few pretty simple ideas for how to get over setbacks and how to come out stronger.
Email me: hello@thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode, I talk about indisputably the most important ingredient behind all successful people - self-education.
Anyone who believes that traditional education methods will be enough to prepare you for your whole career is nuts. The only way to stay relevant, the only way to stay ahead is to commit yourself to non-stop learning.
In this episode, I discuss the absurd statement that I often hear, which is "Why should I pay for self-education when all information is free?". This belief is what holds so many people back.
Investing in yourself is absolutely vital. For example, an online course is not something that TAKES time and COSTS money, but rather something you should think of as SAVING you time and MAKING you money.
Sign-up for our newsletter and check out our offerings at www.thefutureacademy.com
And don't forget to subscribe and leave reviews ;)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I talk to Scott Gould, a former church minister turned entrepreneur, speaker, author, and consultant. Above all, Scott is an absolute expert when it comes to engagement.
In this episode, you will learn what engagement really means, and how you can use a simple tool to start building better and deeper engagement with your employees, customers, or even with your spouse.
On a personal note, this episode was a game-changer for me. It gave me so much new insight and learnings, and I have incorporated many of Scott's ideas into my own work recently. I think you will love this episode.
Connect with Scott:
www.scottgould.me
Connect with Tobias:
www.tobiasdahlberg.com
And don't forget to subscribe AND sign-up for our newsletter to get more content to help you on your journey to build game-changing brands and businesses at:
www.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
What is the most valuable thing about your business? If you ask me, it's the quality of the relationships you have with your most valuable customers.
There are some customers that will always matter more than others. They are the ones that love what you do, they are your raving fans. I call them your Power Base, and it is the foundation from which healthy growth is created.
In this episode, I share what a Power Base is and how you can start nurturing and growing one.
Sign up for more content and check out our programs at:
www.thefutureacademy.com
And check out our new podcast website at:
extraordinary.thefutureacademy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
What does it take to design a culture that employees will love?
In this episode of the Extraordinary podcast, I interview Josh Levine, Founder of Great Mondays, a culture-design company from San Fransisco.
Josh shares his insights and experiences from his new book Great Mondays - How to design a company culture employees love.
Connect with Josh and check out Great Mondays at www.greatmondays.com
If you like the episode, make sure you subscribe and leave a review :)
Also, if you want more content from me, sign up for my newsletter at www.thefutureacademy.com
...and check out our course offerings.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.
Connect with Matt Davies:
www.mrmattdavies.me
Buy his book Storyategy
https://www.amazon.co.uk/Storyategy-Unlock-power-branding-strategy/dp/171714862X
Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com
p.s. and please leave a review if you like the podcast!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand.
The Future Academy®
www.thefutureacademy.com
We're just getting started, this is a temp website, but you can sign up for the newsletter there, and also check out my new course Brand Transformation Masterclass.
Other links to my world:
www.tobiasdahlberg.com
www.wonderagency.com
www.kokoromoi.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder.
There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages.
The interview starts at 3:03
www.chipconley.com
https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902
If you want to this delivered to your inbox, along with other great content, go to
www.tobiasdahlberg.com and sign-up for my newsletter.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Welcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
How can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour.
Check out Blair's company and order his books and training programs at www.winwithoutpitching.com
Connect with my companies:
www.wonderagency.com
www.kokoromoi.com
or email me at hello@tobiasdahlberg.com
https://www.linkedin.com/in/tobbedahlberg/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In my 12+ years of consulting clients on brand- and business development, I have come across very few companies that have a deep connection to the customers - who really understand them on an emotional level. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers.
Connect with me:
www.tobiasdahlberg.com
www.wonderagency.com
Or look me up on LinkedIn, Instagram, Facebook, Twitter and Youtube (where I have a new channel called BRANDED™)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
You can connect with Vanessa at www.vanessaelle.com or through email: hello@vanessaelle.com
You can connect with me at www.wonderagency.com or by emailing me at hello@tobiasdahlberg.com
I'd love to hear your thoughts, so please connect with me on LinkedIn, Twitter, Instagram and Facebook.
And if you'd like to receive a weekly email with my podcast, videos, articles and news, please sign up at:
https://mailchi.mp/wonderagency/weeklywonder
Tobias
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear?
It takes more that getting the mechanics right. In this short episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right.
Contact me:
www.wonderagency.com
IG: @tobiasdahlberg__
LinkedIn: linkedin.com/tobbedahlberg
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode we cover:
What is strategic design?
How is it strategic design different from design thinking?
How can you use design to innovate?
What is a better method than the traditional "waterfall approach"?
How can you get started?
..and then some.
Engage with myself and Alyssa through:
www.wonderagency.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.
The episode starts at 1:13 with an introduction to Allen.
We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead.
You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc.
Connect with Allen:
www.metaforce.co
Connect with Tobias
www.wonderagency.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
Connect with Marty:
www.martyneumeier.com
(I recommend subscribing to his newsletter)
Connect with me:
hello@wonderagency.com
www.wonderagency.com
www.tobiasdahlberg.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
Connect with Marty:
www.martyneumeier.com
(I recommend subscribing to his newsletter)
Connect with me:
hello@wonderagency.com
www.wonderagency.com
www.tobiasdahlberg.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there.
Connect with David - www.risingabovethenoise.com
Or look him up on LinkedIn, Twitter or YouTube.
Connect with Tobias - www.wonderagency.com or tobiasdahlberg.com
The interview starts at 1:53
Music: Joakim Karud - Mondays
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics.
This episode was first a vlog update on my YouTube channel.
You can see the video here:
https://youtu.be/3VoXinlvRNI
Connect with me:
https://www.linkedin.com/in/tobbedahlberg/
@tobiasdahlberg
@TheTobiasDahlberg
www.wonderagency.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did.
You can reach Lior Arussy at www.strativity.com or www.liorarussy.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.
The interview episode starts at 4:07
Contact Denise:
www.deniseleeyohn.com
Engage with Tobias:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook: @thetobiasdahlberg
LinkedIn: https://fi.linkedin.com/in/tobbedahlberg
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living?
In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year.
In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary.
Contact me/ Engage with me:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook:TheTobiasDahlberg
YouTube : https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw
www.tobiasdahlberg.com
My companies:
www.wonderagency.com
www.kokoromoi.com
Music credits: Oliver Michael and Binary Love
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.
Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.
Connect with Nick:
www.nickwestergaard.com
Connect with Tobias
www.wonderagency.com (my main company)
www.kokoromoi.com (our subsidiary)
www.tobiasdahlberg.com
LinkedIn: www.linkedin.com/in/tobbedahlberg/
Instagram: tobiasdahlberg__
Twitter: @tobiasdahlberg
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are.
This episode was originally recored as a video for my YouTube channel.
https://www.youtube.com/watch?v=c1y4tt0MkEg&t=184s
Connect with me:
@tobiasdahlberg
FB: @thetobiasdahlberg
Instagram: tobiasdahlberg__
YouTube: https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge.
But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Most companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses.
0:00 Intro: Why I want to spread the idea of Extraordinary.
02:16 Start of "Why Brand Means Business".
02:56 The three different ways in which companies typically view and practice branding.
08:55 Making the link between brand and business
10:08 How a brand serves business
11:40 The only three ways you can grow a business
13:10 What business is really all about
13:59: The link
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
In this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog
Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog