In this episode, we consider everyday examples of business to consumer marketing through tactics like market segmentation and branding. By identifying segmentation methods like customer demographics, geographic, and psychographic segments, our goal is to help listeners better understand how brands can market to a customer base, as well as establish brand loyalty. Recorded at the MVCC Library, podcast host Dan Olejarnik discusses how brands thoughtfully market to consumers with Ray Shackett, Josh Ward, William Eisenhut, and Larglinda Binaku. Recorded and edited by William Eisenhut.
In this podcast, we discuss various types of Business to Business Markets, providing hypothetical examples of this buying process for resellers, institutions, government, and manufacturers. Recorded at the MVCC Library, podcast host Dan Olejarnik talks with Ray Shackett, Josh Ward, William Eisenhut, and Larglinda Binaku. Recorded and edited by William Eisenhut.
In this podcast, we consider various examples of media marketing through social media influencers and how they market to their target groups and demographics. Recorded at the MVCC Library, podcast host Dan Olejarnik discusses popular social media influencers with Ray Shackett, Josh Ward, and Larglinda Binaku. Recorded and edited by William Eisenhut.