Beyond the Kitchen Table (previously the Website Coach): Recent Episodes
Marie Brown
The Beyond the Kitchen Table podcast with Marie Brown is for entrepreneurs and small business owners that want to build a successful business. One that is fully booked and a breeze to run. The show is a mix of solo episodes and interviews with other small business owners, because I believe we can learn from each other. I'll be sharing tips to help you make the most of your website and marketing tactics that work. I’ll also talk about how I run my business - the mistakes I’ve made, the tools I use and what has worked for me. You won't find any tech speak here. Everything is explained in simple terms. Each episode will have points for you to take away and action. Nothing too difficult or technical, but simple actions that can make a real difference to your ability to get fully booked. Find us at https://beyondthekitchentable.co.uk and https://www.instagram.com/beyondthekt
Do you feel like your website is lost in the sea of Google search results? You've built a great-looking site, filled it with awesome content, and yet… crickets. No clients, no inquiries, and hardly any traffic. If you’ve ever wondered why Google seems to be ignoring your site, this episode is for you!
In this week's podcast, I break down the most common reasons why your website might not be bringing in clients from Google—and, most importantly, what you can do to change that. The good news is, in most cases, it's totally fixable!
Tune in as we cover:
- Why Google might not know your website even exists (and how to make sure it does)
- What to do if Google hasn’t indexed your pages (hint: there’s a tool for that!)
- The reasons Google could choose not to index your page—and how to avoid them
- Why your site isn’t showing up on page 1, even if it’s indexed (and what you can do about it)
- Simple, actionable steps you can take today to boost your chances of getting found by Google
By the end of this episode, you’ll have a clear understanding of what might be holding your website back in search results and the steps you need to take to get Google working for you—so you can start attracting those all-important clients.
Resources:
SEO Made Simple: https://beyondthekitchentable.co.uk/seo-course
Find us at https://beyondthekitchentable.co.uk
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
A thriving community with a high street of independent shops makes a town.
In this week's episode I interview Jess Gibson of the TN Card who shares my love of independent shops but has actually gone and done something to help independents in our local town to thrive.
We talk about the genesis of the TN Card, the unfortunate timing of its launch, running a business with 4 boys and how to succeed.
Resources:
Jess's website: www.thetncard.com
Instagram: www.instagram.com/thetncard
Facebook: www.facebook.com/thetncard
LinkedIn: www.linkedin.com/in/jess-gibson
The cost of a new website can vary hugely. In this episode we share what the costs are of a website, how you can reduce the cost and whether it is worth it.
Resources:
Siteground hosting
Testimonials (or reviews) can be incredibly powerful, if you get the right kind. In this episode we talk about the kind of reviews you want to collect and share on your website. There's a bonus tip where we talk about how to get these kind of reviews too.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Professional photography for your website (and social media) is a significant investment in your business, but one I believe is worthwhile. It makes a big difference to your website.
But you do need to find the right kind of photographer to get the best return on your investment. In this podcast episode I talk about what you need to look out for when choosing who to work with
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Branding photographer websites:
Jade Tinkler (Kent) https://jadetinklerphotography.co.uk
Mary Barella (Durham) https://marybarella.co.uk
In this episode I chat with personal development coach Paula Hatfield about navigating midlife - why it can be a challenge, what you can do to help and getting help from a professional.
We also talk about how Paula markets her business as well as her tips for other small business owners.
Paula's links
Website: https://hubofhappy.co.uk
Instagram: https://www.instagram.com/hub_of_happy/
LinkedIn: https://www.linkedin.com/in/paula-hatfield-7a5058215
Email: paula@hubofhappy.co.uk
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Poor stock photos devalue your website. So how do you successfully use stock photos on your website?
This episode of the podcast takes you through what you need to successfully use stock photos on your website and where you can find good stock photos (free and paid).
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Stock Photo websites
Unsplash unsplash.com
Pexels pexels.com
Pixabay pixabay.com
Stocksnap stocksnap.io
Canva canva.com
Deposit Photos depositphotos.com
Shutter Stock shutterstock.com
Haute Stock hautestock.co
SEO is not difficult and it doesn't need to take a lot of time. But I see people wasting time on the same things over and over. I talk about 4 of those mistakes I see people wasting time on in this episode.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode I chat with photographer Nadia Lavelle. We talk about why you need professional photography on your website and what you can do to make the process as enjoyable as possible so that you get the best images.
We also talk about how Nadia gets clients, specifically SEO as 70 - 90% of her clients find her on Google.
Nadia's links
Website: https://www.nadialavellephotography.co.uk
Facebook: https://www.facebook.com/nadialavellephotography
Instagram: https://www.instagram.com/nadialavellephotography
LinkedIn: https://www.linkedin.com/in/nadialavelle
Email: hello@nadialavellephotography.co.uk
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
The golden age of social media is over. There's more posts and less views which means it is harder to be seen. So what should we be doing instead (or alongside)?
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Taking a look back at my marketing plan for 2023, what I said I was going to do, what I did and what worked best (it wasn't in my plan!)
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
A fun episode with some ideas for what might be on our business Christmas this year.
Maybe you want more clients, clients who respond, invoices paying on time, Instagram to show your posts or a new website? I talk about all of these on the podcast with some ideas of what you can do to help if Father Christmas doesn't deliver...
Resources:
GoCardless link: https://beyondthekitchentable.co.uk/gocardless
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode we talk about how to market your business using Instagram, Facebook and LinkedIn. Wendy has lots of great tips on why and how we should be using these platforms. She also shares how else she markets her business and other fantastic marketing tips.
Wendy is a marketing consultant with many years of marketing experience and a social media trainer working with small business owners.
Wendy's links
Websites: www.wendywyssmarketing.com
Facebook: https://www.facebook.com/wendywyssmarketing
Instagram: https://www.instagram.com/wendywyssmarketing
LinkedIn: https://www.linkedin.com/in/wendywyss
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
As December sneaks up on us it is easy to throw in the towel on 2023. But I want to finish 2023 strong and start 2024 even stronger. And I want to help you do the same.
This episode is all about what you can do in the last few weeks of the year to make 2023 your best year yet and 2024 even better.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode we cover a wide range of topics: how to avoid overwhelm, planning for 2024, finding your support group and networking in a brilliant discussion with Ali Tait.
Ali's links
Websites: https://mibnetwork.org.uk & https://alitaitcoaching.co.uk
Facebook: https://www.facebook.com/MumsinBusinessNetwork
Instagram: https://www.instagram.com/mumsinbusinessnetwork
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Black Friday is creeping up on us. Are you thinking about participating?
In this episode I'll share some ideas for offers that don't involve discounting what you do. Ideas you can use on Black Friday or at any other time of the year you want to run a promotion.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
We're back! We've a new name, new artwork and a new intro/outro (although the tech has defeated me so it isn't as I would like...)
In this episode I'll be talking about why I've rebranded, the reason for the recent break and what you can learn from it
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode I share my experience of trademarking my business name
Resources:
youTube video https://youtu.be/gxtAZ2nyVMg?si=lIoSBUlckXWpT3X1
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/business-books-to-read-this-summer
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode I look at the pros and cons of investing time and effort into SEO. Is it for you?
Resources:
SEO Course at https://beyondthekitchentable.co.uk/seo-course
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/business-books-to-read-this-summer
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Want to know how I went from nowhere to ranking at the top of page 1 of Google (against stronger competitors than me)?
Well that's exactly what I'm explaining in this episode of the podcast
Resources:
SEO Course at https://beyondthekitchentable.co.uk/seo-course
Find us at https://beyondthekitchentable.co.uk
Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/business-books-to-read-this-summer
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Shona Chambers is a marketing consultant specialising in community marketing and author of the book "100 marketing tips for small business owners".
In this episode we talk about the many ways to market your business and how important human connection is to all of them. We talk about building relationships, networking, collaborations and email marketing. We covered a lot!
Shona's links
Website: https://www.shonachambersmarketing.co.uk
Instagram: https://www.instagram.com/shonachambersmarketing
Twitter: https://twitter.com/ShonaMarketing
Facebook: https://www.facebook.com/shonachambersmarketing
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
SEO is not a dark art. If you break it down into the different parts you can decide whether to do it yourself or outsource to the right expert, or a combination of the two.
Links mentioned in the episode:
Free SEO checklist: https://beyondthekitchentable.co.uk/downloads/
Siteground website hosting: beyondthekitchentable.co.uk/hosting
Let's Encrypt: letsencrypt.org
Check whether your website is mobile responsive: search.google.com/test/mobile-friendly
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/can-you-do-your-own-seo/
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Here are the answers to the questions you asked me. Business and personal. Enjoy!
Resources:
Book a website review at https://beyondthekitchentable.co.uk/website-review
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Instagram is my social media platform of choice (it hasn't always been - I used to be a Facebook fan). It has taken a while but I have found my groove and now get sales as a result of my activities on Instagram.
Want to know how I do it (with a small following)? In this episode I share exactly what I do (and don't do) on Instagram
Enjoy!
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/how-to-get-sales-through-instagram
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
The advice guests I have talked with on this podcast want you to know
Jade Tinkler (episode 58) links:
Website: www.jadetinklerphotography.co.uk
Instagram: www.instagram.com/jadetinklerphotography and www.instagram.com/jadetinklerbranding
Facebook: www.facebook.com/jadetinklerphotography
LinkedIn: www.linkedin.com/in/jadetinklerbrandphotography/
Zoe Wongsam (episode 63) links:
Website: http://www.hepburnandhughes.com
LinkedIn: www.linkedin.com/in/zoe-wongsam
Facebook: http://www.facebook.com/hepburnhughes
Steph Caswell (episode 66) links:
Website: https://creatinghappywriters.com
Instagram: www.instagram.com/creatinghappywriters
LinkedIn: www.linkedin.com/in/stephcaswell
Facebook: www.facebook.com/creatinghappywriters
Wendy Ross (episode 68) links:
Website: tonbridgeaccountants.co.uk
Instagram: instagram.com/tonbridgeaccountants
LinkedIn: linkedin.com/in/wendy-ross-%E2%AD%90%EF%B8%8F-fcca-85b82911
Kat Bright (episode 73) links:
Website: https://www.thehealthboost.co.uk
Instagram: https://www.instagram.com/thehealthboost
Facebook: https://www.facebook.com/thehealthboost
Jane Knight (episode 84) links:
Website: https://successfulmums.co.uk
Instagram: https://www.instagram.com/successfulmums_
Facebook: https://www.facebook.com/successfulmums
youTube: https://www.youtube.com/channel/UCx-EJ8jfneEAcpietyEHEVQ
LinkedIn: https://www.linkedin.com/company/successful-mums
Emma Jefferys (episode 86) links:
Website:
The summer is a time when I get to catch up my reading. During the year I make a list of business books to read but I don't get the chance to read as many as I would like.
That changes in August when I take time to relax, recharge and read.
So this is my list of recommendations. 5 books I've read already and highly recommend. And 8 more that are on my list for the summer.
Resources:
Book a website review at https://beyondthekitchentable.co.uk/website-review
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/business-books-to-read-this-summer
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Ever felt overwhelmed in your business? I think most of us have and have dreamt of finding an angel to take some of the tasks off our hands. The tasks we don't enjoy, we're not very good at or frankly shouldn't be doing.
In this episode I interview experienced Virtual Assistant Angela Bottger of AB Client Solutions who does just that. In this episode she shares tips on how to go about finding a VA, the tasks they can do and how to make the partnership successful. We also talk about how to be more productive in our day.
Angela's links
Website: https://abclientsolutions.co.uk/
LinkedIn: https://www.linkedin.com/in/angela-bottger-virtual-assistant-51b69a156/
Facebook: https://www.facebook.com/abclientsolutions
Instagram: https://www.instagram.com/ab_client_solutions/
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Time to work on your business in the summer is often "snatches" and working on big projects can be hard.
It is tempting to use the time you have to scroll social media, but actually there are better ways to spend the time. This episode is packed full of ideas to improve your website in 5 minutes
Resources:
Book a website review at https://beyondthekitchentable.co.uk/website-review
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Hannah Robb is an Instagram trainer and very experienced marketer.
In this episode we mainly talk about marketing your business - how marketing has changed, what's important, Instagram reels, carousels, and LinkedIn. We also talk about networking and collaborations.
Hannah's links
Website: https://www.hansocial.co.uk
Instagram: https://www.instagram.com/hansocial
LinkedIn: https://www.linkedin.com/in/hannahrobb
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Websites have been around for about 30 years now. And they have changed a lot in that time.
Many website features were introduced because they could be, but they really don't work for today's busy clients.
In this episode I share 7 website features that I think should be consigned to history
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Jess White is a yoga teacher who recently set up a brand new business networking business, Spark.
In this episode we talk about how Jess got into yoga and the incredible investment she made into her yoga business early on.
We also talk about networking - the benefits, how to choose the right networking group and how to make the most of networking.
Jess's Spark links
Website: https://sparkbusinessnetworking.co.uk
Instagram: https://www.instagram.com/spark.businessnetworking
Facebook: https://www.facebook.com/sparknetworkltd
LinkedIn: https://www.linkedin.com/in/jess-white-spark
Yogitribe: https://yogitribe.com
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
There's a lot of confusion about how Google decides what it is going to rank and where for any search term. So this episode is an attempt to clear it up and explain in an easy to understand way
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Samantha Goddard is a Professional Dancer, turned Therapist & Coach, specialising in helping women to heal from the root cause behind their anxiety, self-criticism, low self-esteem, and emotional eating behaviour. Empowering women to take control of their thoughts and feel happy, confident and at ease with themselves.
In this episode we talk about changing what you do and how Sam did just this, how you can transform your own limiting beliefs, managing a business around family responsibilities and how Sam gets clients.
This episode is packed full of great advice
Sam's links
Website: www.samantha-goddard.com
Instagram: www.instagram.com/samantha.goddard
Facebook: www.facebook.com/samanthagoddardRTTP
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
There are so many free tools that you can use to help you build a business. There are free banking tools, marketing, email, research and design tools.
In this episode I talk about the tools I have used to build my business (many of which I still use today)
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/boost-your-business-the-free-business-tools-i-use
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Lucy is a yoga teacher offering yoga and mindfulness classes, workshops and events in the Sevenoaks Area, London and the South-East.
In this episode we talk about making a business from something you are passionate about (in Lucy's case yoga), finding clients and Lucy's website (which we built)
Lucy's links
Website: www.yogabylucy.co.uk
Instagram: www.instagram.com/yogabylucy
Facebook: www.facebook.com/yogabylucy
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Do you have a contingency plan? A plan that someone else can implement in the event you can't run your business for a period of time? Perhaps because you are ill or need to take care of another family member?
After a conversation with my husband I realised that he wouldn't have any idea what to do about my business in the event I was incapacitated. I wouldn't want to leave my clients in the lurch. So I have put together a contingency plan - a simple document that allows someone else to take over my business at short notice.
In this episode I share what I have done with some suggestions as to what you might consider too.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Emma Jefferys AKA Action Woman, a coach, NLP practitioner and emotional intelligence expert who loves to help people get out of their own way in life and business.
In this episode Emma gives some great tips for overcoming overwhelm and reducing procrastination, she shares her refreshing approach to marketing her business, talks about networking and working with corporates.
Emma's links
Website: Www.actionwoman.co.uk
Instagram: instagram.com/action___woman
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this week's episode I am talking about three ways a good website can help you and your business. Yes, it can help you find clients that you wouldn't otherwise find you through SEO, but that is not the only way a good website can help you.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Jane Knight is the founder of Successful Mums, a training company specifically designed to support mums with their career after having children.
In this episode we talk about why Jane set up Successful Mums and how she got started. We talk about the issues that mums face and the courses she offers to help. We also talk about how she markets her business, her website (which we built) and advice for other entrepreneurs.
This episode is packed full of great advice
Jane's links
Website: https://successfulmums.co.uk
Instagram: https://www.instagram.com/successfulmums_
Facebook: https://www.facebook.com/successfulmums
youTube: https://www.youtube.com/channel/UCx-EJ8jfneEAcpietyEHEVQ
LinkedIn: https://www.linkedin.com/company/successful-mums
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode I am talking about building a business around the life you want.
Why does this matter? Well, many of us left corporate or public sector jobs because it wasn't conducive to how we wanted to live our lives. And often we have found ourselves in a similar position with our businesses - it is running our lives.
But it doesn't need to be that way. In this episode I show you the exact steps to build your business around the life you want.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
We all want more traffic to our website. More traffic means more sales.
How do you do that without spending a lot of time on SEO? This podcast episode shares 9 ideas of quick and easy things you can do to direct more traffic to your website.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/9-ways-to-get-more-traffic-to-your-website-without-seo/
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Most websites are built to look good and show your business off. But if these are the only issues you take into account then you might be making the biggest mistake I see with websites. Which is ignoring whether your target audience is able to read it and find what they are looking for easily. There are lots of traps you can fall down. Are you falling down any of these?
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Are you making it harder for yourself than you need to make money in your business?
In this episode I talk about 7 easy ways to make more money - ranging from chasing invoices, to higher value packages you can charge more to reducing expenditure. There's got to be at least one action you can take from this that will make a difference to your bottom line!
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
You may think website designers spend all day coding websites, but with the explosion in Content Management Systems like wordpress, very few do.
So what do we do?
Well, that's what you'll find out in this episode where I pull back the curtain on what we actually do.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/what-does-a-website-designer-actually-do
Follow us at https://www.instagram.com/beyondthekt
Your sales page on your website is super important. It is the page which should make people want to buy what you offer.
It's also a hard page to write - because most people think they need to be salesy. But actually what you need to do is think about why people buy. Look at it from their perspective.
In this episode I talk about the questions you need to answer before sitting down to write the sales page on your website (or any other sales copy for that matter).
A new website is a significant investment in your business so it is important to choose the right website designer for you and your business.
In this episode I go through the questions you need to ask before you hire your website designer
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/questions-to-ask-your-website-designer-before-you-hire-them
Follow us at https://www.instagram.com/beyondthekt
A new website is a significant investment in your business so it is important to choose the right website designer for you and your business.
In this episode I go through how to choose the perfect website designer - it isn't just about price!
Links:
Our portfolio https://beyondthekitchentable.co.uk/portfolio
Process and prices https://beyondthekitchentable.co.uk/services/website-design
Book a call https://beyondthekitchentable.co.uk/initial-call
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/how-to-find-a-website-designer-for-your-business
Follow us at https://www.instagram.com/beyondthekt
In this episode I interview registered nutritional therapist Kat Bright.
Kat's links
Website: https://www.thehealthboost.co.uk
Instagram: https://www.instagram.com/thehealthboost
Facebook: https://www.facebook.com/thehealthboost
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Do you invest in building business relationships? Or are you more transactional?
In this episode I talk about why you should invest in building business relationships - what you're likely to get out of it.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Want an easy way to write your website copy? Well AI tools like ChatGPT may be able to help.
Can these tools really write your website copy? Well that's what I'm talking about in this week's episode.
Resources:
Marketing Membership sign up https://beyondthekitchentable.co.uk/marketing-membership
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/use-ai-to-write-your-website-copy
Follow us at https://www.instagram.com/beyondthekt
Want to know what I'm going to focus on when it comes to marketing Beyond the Kitchen Table in 2023? In this episode I share the 5 elements of my marketing plan and exactly what I'm going to do
Resources:
Marketing Sprint sign up https://beyondthekitchentable.co.uk/marketing-sprint
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
My thoughts on what is working in marketing now and should continue to do so in 2023. Marketing trends for 2023 if you prefer...
Resources:
Marketing Sprint sign up https://beyondthekitchentable.co.uk/marketing-sprint
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
In this episode I interview small business accountant Wendy Ross.
Wendy is a client (I built her website and she is a member of the Marketing Membership) and over the time we have worked together she has clarified who she works with and what she offers, with the result that her business has gone from strength to strength. We talk about this journey in the episode as well as some tips on the value of working with an accountant
Wendy's links
Website: tonbridgeaccountants.co.uk
Instagram: instagram.com/tonbridgeaccountants
LinkedIn: linkedin.com/in/wendy-ross-%E2%AD%90%EF%B8%8F-fcca-85b82911
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Writing your About Page is the hardest page to write on your website. And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!)
You don’t like talking about yourself. Maybe, like me, you’re British and were brought up that’s it is rude to brag. Maybe you used to work for a large organisation and had been taught it isn’t about you - it is about the company. And you just feel uncomfortable talking about yourself. You don’t want the spotlight on you. You just want to get on with building your business.
But your About Page is a hugely important page on your website. Website visitors usually want to know more about you before they decide to work with you - it is about the know, like and trust factor. They say people buy from people. Actually, when you run a service based business people buy from people they think understand them.
They’re interested in YOU and they are looking to see if they think YOU can help them. And to be honest, we’re all a bit nosey!!
So what can you do?
Well I’m here to help. I have 7 top tips which I hope will make the difference.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/its-not-all-me-me-me-writing-your-about-page/
Follow us at https://www.instagram.com/beyondthekt
In this episode I interview writing coach Steph Caswell.
There's some great advice from Steph for anyone thinking about writing a book. And if you're not thinking of writing a book, listening to Steph's own business journey and the information she shares about finding clients is also very valuable.
Steph's links
Website: https://creatinghappywriters.com
Instagram: www.instagram.com/creatinghappywriters
LinkedIn: www.linkedin.com/in/stephcaswell
Facebook: www.facebook.com/creatinghappywriters
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
The reality is that to get where you want to be in 2023 you need a strategy which includes an action plan. A realistic one.
And this episode is all about setting your business strategy for 2023 so that come the end of the year we can look back and say "wow 2023 was a fantastic year for my business". Don't you want to be able to say that?
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/setting-business-strategy-2023
Follow us at https://www.instagram.com/beyondthekt
Are you planning to take a break in your business for Christmas? In this episode I talk about why that's a good thing and what you can (and should) do to make it happen.
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post: https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
In this episode I interview Zoe Wongsam who runs a family e-commerce business selling unique jewellery and cufflinks made from upcycled historical memorabilia.
Zoe is very active on LinkedIn and shares her tips for success on that platform. It's also interesting to hear about taking over a family business.
Zoe's links
Website: http://www.hepburnandhughes.com
LinkedIn: www.linkedin.com/in/zoe-wongsam
Facebook: http://www.facebook.com/hepburnhughes
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/blog
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
A CRM (Client Relationship Management) tool can make you more organised, save time and ultimately make you/your business come across as more professional. All to the benefit of your clients (or potential clients).
In this episode I talk about how I use a CRM in my website design business. I use Dubsado and have an affiliate code which can give you a 20% discount. https://beyondthekitchentable.co.uk/dubsado
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post: https://beyondthekitchentable.co.uk/using-a-crm-dubsado/
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
SEO is not a dark art. If you break it down into the different parts you can decide whether to do it yourself or outsource to the right expert, or a combination of the two.
Links mentioned in the episode:
Free SEO checklist: https://beyondthekitchentable.co.uk/downloads/
Siteground website hosting: beyondthekitchentable.co.uk/hosting
Let's Encrypt: letsencrypt.org
Check whether your website is mobile responsive: search.google.com/test/mobile-friendly
Resources:
Find us at https://beyondthekitchentable.co.uk
Free PDF download: https://beyondthekitchentable.co.uk/downloads/
Blog post https://beyondthekitchentable.co.uk/can-you-do-your-own-seo/
Follow us at https://www.instagram.com/beyondthekt
Email sayhello@beyondthekitchentable.co.uk
Website navigation is super important to getting website visitors to take whatever action you want them to take on your website. And it is one of those easy things you can do to improve your website conversion. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/the-importance-of-good-navigation/ (https://beyondthekitchentable.co.uk/the-importance-of-good-navigation/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this week's episode I'm talking about all the different pages you might want to have on your website and how to decide which ones you actually need Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/which-pages-should-you-have-on-your-website/ (https://beyondthekitchentable.co.uk/which-pages-should-you-have-on-your-website/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk Termageddon: https://termageddon.com (https://termageddon.com)
In this episode I interview the award winning photographer Jade Tinkler. Jade specialises in photographing women. She took my last set of branding photos (and did an amazing job). In this interview we talk about the importance of brand photography, how you can use the photos and, perhaps most importantly, some tips for getting the most out of them. We also talk about taking your own photos for social media and how Jade markets her own business. Jade's links Website: http://www.jadetinklerphotography.co.uk/ (www.jadetinklerphotography.co.uk) Instagram: http://www.instagram.com/jadetinklerphotography (www.instagram.com/jadetinklerphotography) and http://www.instagram.com/jadetinklerbranding (www.instagram.com/jadetinklerbranding) Facebook: http://www.facebook.com/jadetinklerphotography (www.facebook.com/jadetinklerphotography) LinkedIn: https://www.linkedin.com/in/jadetinklerbrandphotography/ (www.linkedin.com/in/jadetinklerbrandphotography/) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Setting (and justifying) your pricing is something a lot of small business owners struggle with. Especially at the moment when costs are increasing and our clients seem to have less money to spend. In this episode of the podcast I share my thoughts on what you need to think about when deciding how to price your services Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Writing your website copy is hard. I get it. But it doesn't need to be. In this episode I'm sharing 7 tips for making it easier... Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/tips-for-writing-website-copy/ (https://beyondthekitchentable.co.uk/tips-for-writing-website-copy/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Given the difficult economic situation we might be headed for, should you be investing in your business or buttoning down the hatches? Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/should-you-be-investing-in-your-business-now/ (https://beyondthekitchentable.co.uk/should-you-be-investing-in-your-business-now/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
My thoughts on business books I read in August incl: This is Marketing by Seth Godin (Amazon link https://amzn.to/3CIpJXY (here)) DotCom Secrets by Russell Brunson (Amazon link https://amzn.to/3pT8LhI (here)) No Filter by Sarah Frier (Amazon link https://amzn.to/3At6oai (here)) Atomic Habits by James Clear (Amazon link https://amzn.to/3Renks4 (here)) Make Time by Jake Knapp and John Zeratsky (Amazon link https://amzn.to/3KDv70f (here)) and Rebel Ideas by Matthew Syed (Amazon link https://amzn.to/3cuCOcq (here))
Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/business-books (https://beyondthekitchentable.co.uk/business-books) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
This time last week I was in Morocco on a business retreat. Yes it is a hard life sitting by the pool in the sunshine! In this episode I spill the beans on what a business retreat is, what I found and whether I'd recommend one. Resources: Sign up to Free Marketing Sprint https://beyondthekitchentable.co.uk/marketing-sprint (https://beyondthekitchentable.co.uk/marketing-sprint) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
One of the great things about running your own business is you can change your mind. Yes, you're the boss! After being adamant I was never going to have a membership, my membership launches at the end of September. Yes, I changed my mind! In this episode I'm explaining why... Resources: Sign up to Free Marketing Sprint https://beyondthekitchentable.co.uk/marketing-sprint (https://beyondthekitchentable.co.uk/marketing-sprint) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
There are lots of demands on our time when we run our own business. There's the actual client work itself, but there's also admin, accounts, preparation for client work and, of course, sales and marketing. And for many of us, marketing our business falls to the bottom of the priority list. This podcast episode is all about what to do when you don't have a lot of time (or a team to do it for you) Resources: Sign up to Free Marketing Sprint https://beyondthekitchentable.co.uk/marketing-sprint (https://beyondthekitchentable.co.uk/marketing-sprint) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-market-your-business-when-have-little-time/ Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this episode I take a look back at the best bits of business advice from guests I have interviewed on the podcast Caroline Kings was interviewed on episode 21 and can be found at: Website http://www.carolinekings.com/ (www.carolinekings.com) Instagram https://www.instagram.com/carolinekingswriter/ (@carolinekingswriter) Facebook https://www.facebook.com/CarolineKingswriter (@carolinekingswriter) Twitter https://twitter.com/ckingswriter (@ckingswriter) LinkedIn https://www.linkedin.com/in/caroline-kings-writer/ (Caroline Kings Writer) Kelly Mortimer was interviewed on episode 25 and can be found at: Kelly's Website https://kellymortimer.com/ (https://kellymortimer.com) Kelly's Instagram https://www.instagram.com/wedding_kelly/ (https://www.instagram.com/wedding_kelly/) Kelly's LinkedIn https://www.linkedin.com/in/kellymortimerweddingsales/ (https://www.linkedin.com/in/kellymortimerweddingsales/) Fleur McCrone was interviewed on episode 27 and can be found at: Fleur's Website https://finestyling.co.uk/ (https://finestyling.co.uk) Fleur's Instagram https://www.instagram.com/stylistfleur/ (https://www.instagram.com/stylistfleur/) Vicki Weinberg was interviewed on episode 36 and can be found at: Website: https://www.vickiweinberg.com/ (https://www.vickiweinberg.com) Podcast: https://bring-your-product-idea.captivate.fm/listen (https://bring-your-product-idea.captivate.fm/listen) Instagram: https://www.instagram.com/vickiweinberg_product_creation/ (https://www.instagram.com/vickiweinberguk) Facebook: https://www.facebook.com/VickiWeinbergProductCreation (https://www.facebook.com/VickiWeinbergProductCreation) Facebook group: http://www.facebook.com/groups/productcreatorsclub/ (www.facebook.com/groups/productcreatorsclub/) LinkedIn: https://www.linkedin.com/in/vicki-weinberg-1871565/ (https://www.linkedin.com/in/vicki-weinberg-1871565/) Caroline Kerslake was interviewed on episode 38 and can be found at: Website: http://www.completefit.co.uk/ (www.completefit.co.uk) Instagram: http://instagram.com/caroline_at_cfit/ (instagram.com/caroline_at_cfit/) Facebook: https://www.facebook.com/carolineatcfit (https://www.facebook.com/carolineatcfit) Naomi Buff was interviewed on episode 40 and can be found at: Website: https://nourishbynaomi.com/ (https://nourishbynaomi.com/) Instagram: https://www.instagram.com/nourishbynaomi/ (https://www.instagram.com/nourishbynaomi/) Rachael Hale was interviewed on episode 42 and can be found at: Website: https://www.homeinteriorswriter.com/ (https://www.homeinteriorswriter.com/) Instagram: https://www.instagram.com/homeinteriorswriter/ (https://www.instagram.com/homeinteriorswriter/) Libby Knight was interviewed on episode 44 and can be found at: Website: https://libby-knight.com/ (https://libby-knight.com/) Productivity for Profit Podcast: https://podcasts.apple.com/gb/podcast/productivity-for-profit/id1552361886 (https://podcasts.apple.com/gb/podcast/productivity-for-profit/id1552361886) Instagram: https://www.instagram.com/libby.knight_/ (https://www.instagram.com/libby.knight_/) Fearless Facebook Group: https://www.facebook.com/groups/2983926775229396 (https://www.facebook.com/groups/2983926775229396) Rosy Whitwell was interviewed on episode 46 and can be found at: Website: https://babyandchildsleep.com/ (https://babyandchildsleep.com/) Instagram: https://www.instagram.com/babyandchild_sleep/ (https://www.instagram.com/babyandchild_sleep/) Facebook: https://www.facebook.com/babyandchildsleep (https://www.facebook.com/babyandchildsleep) Other Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt...
When you have people visiting your website but they're not buying, booking an appointment or doing whatever else you might want to do you have a website conversion problem. Rather than focusing on getting more people to visit your website, you need to look at why they're not taking the action you'd like them to take and what you can do about it. Once you've "fixed" the conversion, you can then focus on driving more visitors to your website. In this episode I talk about the things you can do if your website is not converting. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/website-not-converting/ (https://beyondthekitchentable.co.uk/website-not-converting/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Your website home page is the most important page of your website. It is likely to be the one that most people visit first and if you don't show them they have come to the right place, they'll leave. In this episode (a repeat of Episode 1) I talk about the job of your homepage (it actually has two) and what you need to put on there. Having these on your website homepage will help you keep clients on your website longer and increase the chance of them clicking further. And if you'd like the pdf download that accompanies this episode you can find it at https://beyondthekitchentable.co.uk/downloads (https://beyondthekitchentable.co.uk/downloads) Resources: Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/what-include-website-homepage/ (https://beyondthekitchentable.co.uk/what-include-website-homepage/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
As I'm approaching my 50th episode I thought it would be good to look back and think about what I've learnt about podcasting and the impact having a podcast has had on my business. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/what-ive-learnt-about-podcasting-from-almost-50-episodes/ (https://beyondthekitchentable.co.uk/what-ive-learnt-about-podcasting-from-almost-50-episodes/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this episode I interview paediatric sleep practitioner, registered nurse and health visitor, Rosy Whitwell. Using only gentle methods Rosy helps exhausted parents and their little ones get a better night’s sleep so they can get enjoy life to the full. This is a wide ranging discussion. Yes we talk about sleep tips for babies, but we mainly talk about how Rosy has built up her business and found clients, working around her family. Rosy's links Website: https://babyandchildsleep.com/ (https://babyandchildsleep.com/) Instagram: https://www.instagram.com/babyandchild_sleep/ (https://www.instagram.com/babyandchild_sleep/) Facebook: https://www.facebook.com/babyandchildsleep (https://www.facebook.com/babyandchildsleep) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
It's the summer holidays and few of us have the time or inclination to create social media content - especially as views/reach and engagement tend to be down in the holidays. So this episode is all about making it easy (business shouldn't be hard after all!) with 7 social media content ideas for the summer. Plus an additional bonus idea at the end! Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/social-media-content-ideas-for-summer/ (https://beyondthekitchentable.co.uk/social-media-content-ideas-for-summer/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this episode I interview business mentor Libby Knight. Libby helps entrepreneurs achieve their goals. We talk about how she helps them to uncover what is stopping them and the many mindset monkeys that can appear. We also talk about how to deal with overwhelm, how she gets clients and of course her website. Libby's links Website: https://libby-knight.com/ (https://libby-knight.com/) Productivity for Profit Podcast: https://podcasts.apple.com/gb/podcast/productivity-for-profit/id1552361886 (https://podcasts.apple.com/gb/podcast/productivity-for-profit/id1552361886) Instagram: https://www.instagram.com/libby.knight_/ (https://www.instagram.com/libby.knight_/) Fearless Facebook Group: https://www.facebook.com/groups/2983926775229396 (https://www.facebook.com/groups/2983926775229396)
Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
It's that time of year. The summer holidays. You might decide you're just going to throw in the towel and take the time off from your business, or you might decide that you want (or need) to maintain your business. But it is a challenge. In this podcast episode I talk about some of the ways I have found to work during the school holidays, recognising that a working week during the holidays will look different to a working week during term time. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/get-work-done-in-school-holidays/ (https://beyondthekitchentable.co.uk/get-work-done-in-school-holidays/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this episode I interview home interiors writer Rachael Hale. Rachael talks openly and honestly about running a business around a family that needs you, how she has changed what she does as a result and found her passion too. There's also tips on blogging and finding someone you can outsource your writing to if you prefer. And of course we talk about her website (which I built). Rachael's links Website: https://www.homeinteriorswriter.com/ (https://www.homeinteriorswriter.com/) Instagram: https://www.instagram.com/homeinteriorswriter/ (https://www.instagram.com/homeinteriorswriter/) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
90 day business planning is a really useful tool to ensure that you are making progress in your business. It's easy just to drift throughout the year. It means you know what you need to focus on to do the things you want to do in your business. In this episode I talk through the steps I take and invite you to join me on Thursday 30 June to plan out your next quarter too (https://beyondthekitchentable.co.uk/planning (https://beyondthekitchentable.co.uk/planning)) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/90-day-business-planning/ (https://beyondthekitchentable.co.uk/90-day-business-planning/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this interview I talk to integrative, holistic, wellbeing coach Naomi Buff. Naomi's links Website: https://nourishbynaomi.com/ (https://nourishbynaomi.com/) Instagram: https://www.instagram.com/nourishbynaomi/ (https://www.instagram.com/nourishbynaomi/) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Fed up with social media? Not seeing the results you want for the effort you're putting in? Or maybe you just don't like it? Well there is an alternative. Actually 11 that we're talking about on this podcast episode. Let us know which one(s) you'll be looking into. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-to-market-your-small-business-without-social-media/ (https://beyondthekitchentable.co.uk/how-to-market-your-small-business-without-social-media/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this interview I talk to women's wellbeing coach Caroline Kerslake. Caroline works with women entering midlife and beyond on their health and fitness goals through personal training, massage and self-care, pelvic floor and core programmes and online monthly membership for exercise and movement designed for our peri to post menopause years. In this podcast episode we talk about how she shifted her business online when the pandemic hit. How she just got on and did it, working it out along the way. We also talk about the benefits and ways to get movement into your day. A brilliant conversation packed full of tips for any entrepreneur or small business owner. Caroline's links Website: http://www.completefit.co.uk/ (www.completefit.co.uk) Instagram: http://instagram.com/caroline_at_cfit/ (instagram.com/caroline_at_cfit/) Facebook: https://www.facebook.com/carolineatcfit (https://www.facebook.com/carolineatcfit) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Want to attract higher paying clients? Don't we all! But there are some strategies you can use which will definitely help to attract higher paying clients. And these are the strategies I talk about in this podcast episode. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-to-attract-higher-paying-clients/ (https://beyondthekitchentable.co.uk/how-to-attract-higher-paying-clients/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
In this interview I talk to Amazon expert Vicki Weinberg. Vicki started out selling her own range of bamboo baby products and then began to help other product based businesses get started and sell on Amazon. In this episode she talks about her business journey from selling products to helping other product based businesses, letting go of her original business and the mindset shift to realise she was the "expert" to help others. We also talk about investing in your business, juggling everything (and Vicki's tips for fitting it all in) and the importance of setting boundaries. A brilliant conversation packed full of tips for any entrepreneur or small business owner. Vicki's links Website: https://www.vickiweinberg.com/ (https://www.vickiweinberg.com) Podcast: https://bring-your-product-idea.captivate.fm/listen (https://bring-your-product-idea.captivate.fm/listen) Instagram: https://www.instagram.com/vickiweinberg_product_creation/ (https://www.instagram.com/vickiweinberguk) Facebook: https://www.facebook.com/VickiWeinbergProductCreation (https://www.facebook.com/VickiWeinbergProductCreation) Facebook group: http://www.facebook.com/groups/productcreatorsclub/ (www.facebook.com/groups/productcreatorsclub/) LinkedIn: https://www.linkedin.com/in/vicki-weinberg-1871565/ (https://www.linkedin.com/in/vicki-weinberg-1871565/) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Instagram is my social media platform of choice (it hasn't always been - I used to be a Facebook fan). It has taken a while but I have found my groove and now get sales as a result of my activities on Instagram. Want to know how I do it (with a small following)? In this episode I share exactly what I do (and don't do) on Instagram Enjoy! Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-to-get-sales-through-instagram (https://beyondthekitchentable.co.uk/how-to-get-sales-through-instagram) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Want your website to get found on Google and other search engines? This episode gives 7 easy and effective tips that you can implement yourself (without having to hire an expensive SEO expert). Enjoy! Links: Ahrefs https://ahrefs.com/backlink-checker (https://ahrefs.com/backlink-checker) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/seo-for-small-businesses/ (https://beyondthekitchentable.co.uk/seo-for-small-businesses/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Knowing how people are finding and using your website is an important step in getting more clients. Using tools like Google Analytics gives access to a ton of data, which can be confusing and overwhelming. What should you be looking at? And what should you do once you have that data? This episode talks through why you should track your website data, the data you should be tracking, what it means and where you can find that data (Google Analytics is not the only option) Links: Fathom https://usefathom.com/ (https://usefathom.com/) Plausible https://plausible.io (https://plausible.io) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-to-know-if-your-website-is-working-for-you/ (https://beyondthekitchentable.co.uk/how-to-know-if-your-website-is-working-for-you/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
We all want more traffic to our website. More traffic means more sales. How do you do that without spending a lot of time on SEO? This podcast episode shares 9 ideas of quick and easy things you can do to direct more traffic to your website. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/9-ways-to-get-more-traffic-to-your-website-without-seo/ (https://beyondthekitchentable.co.uk/9-ways-to-get-more-traffic-to-your-website-without-seo/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
What do you do when you need to find some more love for your business? Maybe you've fallen out of love with it. Maybe it is just a temporary blip. Whichever, this podcast episode has 5 ideas you can try to fall back in love with your business Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/fall-back-in-love-with-your-business/ (https://beyondthekitchentable.co.uk/fall-back-in-love-with-your-business/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
A well planned social media content strategy is a useful part of a marketing strategy, working alongside your website and other marketing tools to bring in a steady stream of new clients. But, when your job is not content creation, it can be hard to be consistent. In this podcast episode I share how I plan and create my social media content. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-plan-social-media-content/ (https://beyondthekitchentable.co.uk/how-plan-social-media-content/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Which is the best platform for your website? In this episode I look at the reasons I'm a fan of wordpress (with the Divi theme). I talk about the first website I had (which was not in wordpress), what I learnt from that, why wordpress is different to other platforms and what you need to think about when choosing a website platform. Links: Siteground: https://beyondthekitchentable.co.uk/hosting (https://beyondthekitchentable.co.uk/hosting) Divi by Elegant Themes: https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=71053 (www.elegantthemes.com) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/why-build-websites-in-wordpress/ (https://beyondthekitchentable.co.uk/why-build-websites-in-wordpress/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Do you invest in your business? What have been your best (and worst) investments? In this episode I pull the curtain back on the many investments I have made over the 5 years I have been running my business. Not all of them have been great successes. But I have learnt from them all (even if it is not to invest in that kind of programme again...) I've invested thousands. In group programmes (large and small), memberships (large and small), workshops, online courses, outsourcing and software - all with the aim of growing my business. I'm spilling the beans on what has worked, what hasn't and why. Listen to find out more... Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/the-best-and-worst-investments-i-have-made-in-my-business/ (https://beyondthekitchentable.co.uk/the-best-and-worst-investments-i-have-made-in-my-business/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
This week I am interviewing personal stylist Fleur McCrone about how she has built her business to the success it is today. We talk about the different ways Fleur has marketed her business, how she has found new clients and some of the highlights of her business. We also talk about her website of course Links: Fleur's Website https://finestyling.co.uk (https://finestyling.co.uk) Fleur's Instagram https://www.instagram.com/stylistfleur/ (https://www.instagram.com/stylistfleur/ ) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Is your website looking a bit tired? Has it been neglected? Have you been busy and had other priorities (it happens to all of us!)? But now your website is screaming for attention? It is just not doing the job it is supposed to do (converting new clients). Is it time for a new website? Sometimes your website just needs a bit of a freshen up but sometimes it needs more than that. Sometimes it is worth starting again. You need a new website. But how do you really know? What are the signs? That's what this episode is all about. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/when-do-you-know-it-is-time-for-a-new-website/ (https://beyondthekitchentable.co.uk/when-do-you-know-it-is-time-for-a-new-website/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
This week's podcast episode is an interview with wedding industry speaker and trainer Kelly Mortimer. In this episode Kelly talks about how she became a wedding industry speaker and trainer, what she did when covid hit (and the wedding industry collapsed) and shares her top tips on selling which apply to all industries. Links: Kelly's Website https://kellymortimer.com (https://kellymortimer.com) Kelly's Instagram https://www.instagram.com/wedding_kelly/ (https://www.instagram.com/wedding_kelly/) Kelly's LinkedIn https://www.linkedin.com/in/kellymortimerweddingsales/ (https://www.linkedin.com/in/kellymortimerweddingsales/) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
If you go back 5 years blogs were widely used on websites. They were used to attract new readers and engage visitors. People used to blog about all sorts of things – both business and personal stuff. In this age of social media, so many people think that blogging is dead but I disagree. Blogging and social media work really well together. In fact, I am putting blogging at the heart of my marketing strategy in 2022. And I strongly recommend you do the same. But I write blog posts slightly differently to the ones I used to back in 2017. I write about things which are useful to my target audience. Because you should focus your website on your target audience, not you. So no more blogs bragging about that golf tournament you won (take note legal and accounting firms in particular). So why is blogging so good for marketing? Well, since you asked I recorded a podcast episode on this... Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/why-blogging-is-good-for-your-business/ (https://beyondthekitchentable.co.uk/why-blogging-is-good-for-your-business/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Email sayhello@beyondthekitchentable.co.uk
This episode talks about 7 ways to find new clients, specifically reaching a new audience - not people who already know about you. In order for people to become clients they first need to know you exist. You don't just want to be known by the largest number of people, it is about getting visible in front of people who are potentially going to become clients. Once they know about you, you then need to direct them to your website (which will be set up for them to find out what they need to "know, like and trust" you to become clients), sign up to your email list and/or follow you on social media until they're ready to become a client Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/ways-to-attract-a-new-audience/ (https://beyondthekitchentable.co.uk/ways-to-attract-a-new-audience/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
In this episode I interview freelance writer Caroline Kings. Our conversation covers tips for writing your own copy, hiring a professional copywriter and networking. Caroline is a freelance writer who specialises in blogging for business but also loves transforming websites through copy, creating email marketing campaigns and proofreading other people's work. She loves meeting people and hearing their stories as well as helping them achieve their goals. You can find Caroline at: Website http://www.carolinekings.com/ (www.carolinekings.com) Instagram https://www.instagram.com/carolinekingswriter/ (@carolinekingswriter) Facebook https://www.facebook.com/CarolineKingswriter (@carolinekingswriter) Twitter https://twitter.com/ckingswriter (@ckingswriter) LinkedIn https://www.linkedin.com/in/caroline-kings-writer/ (Caroline Kings Writer) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
What would you do if you lost your social media account? Cry? Then what? Do you have an alternative? Do you have an email list? Closure (temporary or permanent) of Instagram and Facebook accounts is something that happens. More often than you might realise. And often there is not a lot you can do about it. Because you don't own that list of followers. Building up an email list is something we should all be doing. Not just in case something happens to your social media account, but because emails are more likely to be opened than posts on social media are seen. And because they convert better. But it isn't that easy. It requires a bit of effort. This episode is all about why it is worth making that effort and how you can quickly build that list. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/how-to-quickly-grow-your-email-list/ (https://beyondthekitchentable.co.uk/how-to-quickly-grow-your-email-list/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Writing your About Page is the hardest page to write on your website. And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!) You don’t like talking about yourself. Maybe, like me, you’re British and were brought up that’s it is rude to brag. Maybe you used to work for a large organisation and had been taught it isn’t about you - it is about the company. And you just feel uncomfortable talking about yourself. You don’t want the spotlight on you. You just want to get on with building your business. But your About Page is a hugely important page on your website. Website visitors usually want to know more about you before they decide to work with you - it is about the know, like and trust factor. They say people buy from people. Actually, when you run a service based business people buy from people they think understand them. They’re interested in YOU and they are looking to see if they think YOU can help them. And to be honest, we’re all a bit nosey!! So what can you do? Well I’m here to help. I have 7 top tips which I hope will make the difference. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/its-not-all-me-me-me-writing-your-about-page/ (https://beyondthekitchentable.co.uk/its-not-all-me-me-me-writing-your-about-page/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
I don't know about you but I love to know how other people run their businesses, especially the tools they use to make their life easier. Tools that save you time, make your business more efficient and help the clients you want to work with. Well this episode spills the beans on the tools that I use to run my business from accounting software to CRMS to this podcast and lots in between. Links from the episode Divi https://www.elegantthemes.com (https://www.elegantthemes.com) Siteground hosting https://beyondthekitchentable/hosting (https://beyondthekitchentable/hosting) Dubsado https://dubsado.com/?c=beyondthekt (https://dubsado.com) Active Campaign https://www.activecampaign.com/ (https://www.activecampaign.com/) Canva https://canva.com (https://canva.com) Zoom https://zoom.us/ (https://zoom.us/) Starling https://www.starlingbank.com/referral?code=JdmUYx (https://www.starlingbank.com) Free Agent https://www.freeagent.com/ (https://www.freeagent.com/) Toggl https://toggl.com/ (https://toggl.com/) Captivate https://www.captivate.fm/signup?ref=mariebrown (https://www.captivate.fm) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Is scaling your business one of your business goals this year? Then this is the episode for you. 9 different ways to scale your business so you can stop trading time for money. None of these ideas involve a significant amount of money to invest upfront, but they do require some time. Which are you going to do this year? Links in the podcast: Selling on Amazon https://vickiweinberg.com (https://vickiweinberg.com) Siteground hosting https://beyondthekitchentable.co.uk/hosting (https://beyondthekitchentable.co.uk/hosting) Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/ideas-to-scale-business/ (https://beyondthekitchentable.co.uk/ideas-to-scale-business/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
I often get asked whether, in this day of social media, funnels and email “landing pages”, you need to have a website. And the straightforward answer is, it depends. There are many reasons why you should have a website, but when you're just starting out there are some other things to focus on first. But this episode gives you some reasons why you really should have a website once you're established. Enjoy! Resources Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/7-reasons-why-you-need-a-website/ (https://beyondthekitchentable.co.uk/7-reasons-why-you-need-a-website/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Websites, like all of us, need some care and attention. And the new year is a great time to have a little refresh. Self improvement is often top of the agenda at this time of year and your website shouldn't feel left out. The benefits can be huge! We're all busy and a new website is a big undertaking. But a refresh doesn't need to take long. Set aside a few hours and your website can be fresh and sparkly in no time at all. This episode gives 8 quick and easy ways you can give your website a refresh for 2022. Resources Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/8-ways-to-quickly-refresh-your-website-for-2022/ (https://beyondthekitchentable.co.uk/8-ways-to-quickly-refresh-your-website-for-2022/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
‘Tis the season… …of vision boards, goals and resolutions. But spoiler alert! Vision boards and goals won’t get you where you want to be in 2022. The reality is that to get where you want to be in 2022 you need a strategy which includes an action plan. A realistic one. And this episode is all about setting your business strategy for 2022 so that come the end of the year we can look back and say "wow 2022 was a fantastic year for my business". Don't you want to be able to say that? Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/setting-business-strategy-2022/ (https://beyondthekitchentable.co.uk/setting-business-strategy-2022/) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
In this episode I look back at my business in 2021 and what I'm learning from it for 2022. I share how I have broken down my revenue, looked at where that revenue has come from and how that ties in with my marketing efforts. And how you can do this too. Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
I often have discussions with clients about whether they should include their prices on their website. And I have strong views on this one! Many people don't. And they don't for a number of reasons: They're afraid of what other people will think about their prices They're worried competitors will find out their prices Their offer is bespoke and there isn't a "standard" price; and They want to talk to potential clients first to give "value" to the price
In this episode I challenge all those reasons and explain why I think you will ultimately get more clients if you include your prices on your website. Resources: Website: https://beyondthekitchentable.co.uk (https://beyondthekitchentable.co.uk) Instagram: https://instagram.com/beyondthekt (https://instagram.com/beyondthekt)
Sometimes business is slow and we just need to get sales quickly. Forget the funnel, website and email sequences and listen for the 4 tips to get more sales into your business quickly. Resources/Links Episode blog post https://beyondthekitchentable.co.uk/blog (https://beyondthekitchentable.co.uk/blog) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
More time. The holy grail of entrepreneurship... By automating your business you can not only get more time, but a better experience for clients too. In this episode I'm sharing 6 ways to automate parts of your business. [00:23] Introduction [01:22] Benefits to you [03:29] Benefits to clients [07:15] Answers to popular questions [09:31] Scheduling a call [13:57] Making an enquiry [15:54] Auto-responding to enquiries [16:53] Payments [18:23] Lead magnets [20:44] Recap Resources/Links Episode blog post https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/ (https://beyondthekitchentable.co.uk)/ Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
As entrepreneurs we don't have all the time in the world to spend writing social media posts or blogs that only get a few views. The secret to writing posts which sell is to repurpose the treasure that is your blog posts, youTube video, Instagram lives, LinkedIn articles or similar. There's gold in that content. Gold which saves you time and effort. This week's podcast is all about using those blog posts or other long form content and repurposing them. [00:23] Introduction [03:13] Time efficient [04:12] Repurpose blog posts to build authority [04:55] Greater reach [05:51] Consistency [07:01] Repurpose blog posts to get sales [13:10] What else can you do? [14:53] Recap Resources/Links Episode blog post https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/ (https://beyondthekitchentable.co.uk)/ Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
The speed of your website matters. Visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And even if they don't leave, they won't have the best impression of your business. Google doesn't like slow running websites either. Earlier in 2021 Google told us website speed was going to be a factor in determining how it ranked website pages in its search results. Slow running website means you don't rank as highly. Website speed isn't the most important factor - your content is. But it's not something to be ignored. In this podcast episode I show you the easy ways you can speed up your website, without needing professional help. [00:23] Introduction [04:04] Optimise images [11:06] Choose good hosting [13:12] Reduce code, plugins etc [18:07] What else? [19:18] Recap Resources/Links Episode blog post https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/ (https://beyondthekitchentable.co.uk/3-ways-to-speed-up-your-website/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt) Image compression and resizing http://imageresizer.com/ (imageresizer.com) Image compression (Tinypng) https://tinypng.com/ (tinypng.com) Website hosting (Siteground) https://beyondthekitchentable.co.uk/hosting (https://beyondthekitchentable.co.uk/hosting)
One of the benefits of working for yourself is having the freedom to do what you want to do, when you want to do it. But I found that does not lead to running a successful business. It just leads to running a stressful business. And I found that out the hard way! So I plan my week in advance. No, I rarely (ok never) stick to that plan but it helps enormously to decide my priorities for the week, and make sure I do get more done. This episode is all about how I plan my week. [00:24] Introduction [02:44] Make the list [04:14] Leads [06:28] Bespoke website building client work [08.26] Other Client Work [10:25] Marketing [12:37] Business Development [14:53] Other [15:34] Adding to my schedule [19:23] What About... [19:52] Don't want to do something [21:18] Something takes longer [23:00] Something Urgent pops up [24:24] Recap Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/get-on-page1-google (https://beyondthekitchentable.co.uk/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Branding photos are one of the best investments you can make in your business. They tell the story of you and your business - as you want clients or potential clients to see you. This is you. In action. Images of you “at work”. As well as images of you at work, it might include you “off duty” and also be props associated with your business. [00:24] Introduction [01:24] What are branding photos [05:14] Who the photos are for [06:04] How you want to be seen [07:32] What to wear [10:36] Props [13:28] Location and poses [15:17] How images are used [16:39] Choosing a photographer [17:44] On the day [18:57] Recap Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/get-on-page1-google (https://beyondthekitchentable.co.uk/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Your website is such an important marketing tool. It can, and should, be attracting and booking clients. Or at least giving you very good leads if you don’t want them to book on the website. And in this episode I’m going to talk to you about how. [00:25] Introduction [03:13] Understand who you are targeting [04:41] What message do you want to tell [06:59] Searching on Google [08:42] Google my business [10:55] Blog [13:40] Images [16:23] Lead them on the right path [17:10] Testimonials/Case studies [19:20] Booking or sale [20:42] Recap Resources: Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/get-on-page1-google (https://beyondthekitchentable.co.uk/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Getting your website listed at the top of page 1 of Google can make a big difference to the number of people visiting your website. And people who visit your website after searching for a relevant term are more likely to buy than people scrolling through social media. So it is worth making the effort with SEO (that's the process for improving your Google/other search engine ranking). But it can seem like a dark art. This episode sheds the light on what SEO you can do, without needing any external help And if you'd like the pdf download that accompanies this episode you can find it at https://beyondthekitchentable.co.uk/downloads (https://beyondthekitchentable.co.uk/downloads) [00:25] Introduction [01:24] How do you get your website to the top of page 1 of Google [03:46] Google search result page [05:20] Ranking [06:29] Write about what you want to be found for [07:56] 1 phrase = 1 page or post [10:36] Optimise [16:09] Other [19:38] Recap Resources: Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/get-on-page1-google (https://beyondthekitchentable.co.uk/get-on-page1-google) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Yes, I've made many mistakes in my business. I'm not alone. We all make mistakes. All the time. But I have learnt (mainly) from the mistakes and I'm sharing them with you today so that you can learn from them too. And maybe have a chuckle at my expense... [00:25] Introduction [02:10] Believed if I built it they would come [06:30] I tried to help everyone I could [09:20] I was too corporate [12:17] Tried “cheap” help [15:18] Not setting proper boundaries [17:40] Conclusion Resources: Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Website testimonials are one of the most powerful tools you can use in your business. We all look at testimonials/reviews when we're considering working with someone or buying something. To see that someone who was in a similar position to us has got the result we want can make a big difference whether or not we get in contact, book a call and/or buy. In this episode I'll be talking about the kind of testimonials you want to get. The kind that will position your business to do the kind of business you want to do with the kind of people we want to work with. [00.30] Why you need good testimonials [03:11] Show the kind of work you want to do more of [06:20] Show the kind of people you want to work with [07:55] Show what you want to be known for [11:05] Testimonials don't have to be completely positive [12:25] Addresses reasons people may not buy [14:00] How to get these kind of testimonials [16:25] Recap Resources: Episode blog post https://beyondthekitchentable.co.uk/5-of-the-best-kind-of-testimonials (https://beyondthekitchentable.co.uk/5-of-the-best-kind-of-testimonials) Find us at https://beyondthekitchentable.co.uk (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
Your website home page is the most important page of your website. It is likely to be the one that most people visit first and if you don't show them they have come to the right place, they'll leave. In this first episode I talk about the job of your homepage (it actually has two) and what you need to put on there. Having these on your website homepage will help you keep clients on your website longer and increase the chance of them clicking further. And if you'd like the pdf download that accompanies this episode you can find it at https://beyondthekitchentable.co.uk/downloads (https://beyondthekitchentable.co.uk/downloads) [00:25] Introduction [02:00] The job of your homepage [03:02] Header Images [05:50] Headline/Brand Statement [08:00] Call to Action [09:40] Intro Text [10:50] How you can Help [13:25] Why they should choose you [19:55] Email Sign Up [21:32] Recap Resources: Free PDF download: https://beyondthekitchentable.co.uk/downloads/ (https://beyondthekitchentable.co.uk/downloads/) Episode blog post https://beyondthekitchentable.co.uk/what-include-website-homepage/ (https://beyondthekitchentable.co.uk/what-include-website-homepage/) Find us at https://beyondthekitchentable.co.uk/ (https://beyondthekitchentable.co.uk) Follow us at https://www.instagram.com/beyondthekt (https://www.instagram.com/beyondthekt)
The Website Coach with Marie Brown is for entrepreneurs and small business owners that want a winning website. One that attracts more visitors and helps them book more clients. Because that is what your website should be doing for you. It shouldn't just look pretty. It should be working hard for your business - 24/7. So that you can work less on your business and spend more time working with clients, or doing something else. That’s why you started a business wasn’t it? To do the work you want to do, when you wanted to do it, helping clients and making money. Not to hustle or post endlessly on social media…. As well as talking about websites I’ll show you how I run my business - the mistakes I’ve made, the tools I use and what has worked for me. You won't find any tech speak here. Everything is explained in simple terms. Each episode will have points for you to take away and action. Nothing too difficult or technical, but simple actions that can make a real difference to your website’s ability to attract or convert clients. You can visit my website https://beyondthekitchentable.co.uk and follow me on Instagram https://www.instagram.com/beyondthekt