NYORH AGWE STUDIO Audio Blog: Recent Episodes
Nyorh Agwe
Hey there, bosses! My name is Nyorh Agwe, a creative consultant here in the D.C, Maryland, Virginia area. With the help of some of the most phenomenal black creatives, we work to provide digital marketing solutions that connect audiences within the African Diaspora to the amazing small businesses that serve them. This podcast is an audible blog where I read the latest posts from our website that share business tips for your creative small business. Thanks for joining us and we hope you enjoy it! For more information about our services, visit us at www.nyorhagwestudio.com.
Which comes first, branding or marketing? In this episode, we go further than what the difference is between marketing and branding and into which one you should prioritize to receive a greater return on your investment.
.
SUBMIT TO THE PODCAST | Get answers to your branding dilemmas by submitting via
email: info@nyorhagwestudio.com
website: https://nyorhagwestudio.com/contact-us FREE BRAND COACHING | Submit Your Brandhttps://nyorhagwestudio.com/free-brand-coaching NYORH AGWE STUDIO | https://nyorhagwestudio.com/
There is more to defining a niche than limiting it to a specific topic. In fact, what defines a niche can change depending on the kind of brand. So does having a niche really matter to your brand? With the help of a question from our viewers, we'll explore the solution to this branding dilemma.
.FREE BRAND COACHING | Submit Your Brandhttps://nyorhagwestudio.com/free-brand-coaching .NYORH AGWE STUDIO | https://nyorhagwestudio.com/
Like many brands recovering after the Covid Pandemic, jewelry brand New Heritage Arts wants to know how to increase its sales and attract new customers. The company is in need of a complete rebrand but is not sure exactly where to start. Sounds like a problem your brand may also be facing? Then press play and let’s get to solving this branding dilemma.
.
FREE BRAND COACHING | Submit Your Brand
.
NYORH AGWE STUDIO | https://nyorhagwestudio.com/
.
.We do not own the rights to the images in this video. Below are the Image Sources.
Image 1- Mother Of Pearls ring by Sofy Jewels.
Image 2- Baroque Fresh Water Pearl Ring by Layani Fine Jewelry.
Image 3- Pinterest
Image 4- Imogene Earrings by Over The Moon
Consumers are faced with more choices than ever, yet the best brands succeed in retaining customer loyalty and growth. How do they do it? It begins with the answer to these three questions. This episode is your starting point on how to build a brand that resonates with your target audience.
.
Nyorh Agwe Studio | https://nyorhagwestudio.com/
What is branding and what is it not?
Brand and branding have been minimized to logo design, color palette, and type fonts yet a brand is actually non of those things. Let's get clear on what a brand actually is and why it's important that your business have a brand in today's hypervisual marketplace.
Welcome to the Branding Breakdown, your go-to podcast about all things branding! Join us as we delve into what makes a brand successful, exploring the latest trends, strategies, and even live brand coaching sessions from our studio. We'll be joined by special guests, ranging from industry experts to our very own clients. Whether it's website design or content development, tune in every Friday to discover practical steps for solving your branding dilemmas.
.
Nyorh Agwe Studio is a branding agency located in the D.C, Maryland, Virginia area. For more information about our services, visit us at www.nyorhagwestudio.com.
Expanding into multicultural audiences can provide new markets and opportunities for businesses. However, rebranding business value propositions to specific cultural groups can sometimes be tricky for marketers. Yet for HBOMax, its cross-cultural marketing initiatives have successfully increased its growth. Click play for 3 simple marketing strategies HBO used and how your small business can apply them asap.
.
To read the full bog, click here.
For more information about our services, visit us at www.nyorhagwestudio.com
Music produced by Mixia
The practice of bargaining is an influential, even cultural, buying behavior in most African Diasporan communities. But not all bargaining brings good business. While consulting entrepreneurs, I realized that bargain consumers were a common problem for small businesses especially focused on reaching black consumers. In this episode, we'll examine the roots behind bargaining practices and why it still exists within black communities. If you’re a small business owner tired of debating over the value of your business, here are 5 marketing strategies you can apply to avoid negotiating your prices with customers and position yourself in front of your ideal audience.
To read the full bog, click here.
For more information about our services, visit us at www.nyorhagwestudio.com
Music created by Mr. Yohan
The pandemic has made it painfully clear that when activity within local communities comes to a screeching halt, traditional word-of-mouth marketing alone does not do the job of positioning creative small businesses for growth. However, integrating these 3 online word-of-mouth marketing techniques can maximize your current WOMM efforts and begin building your online presence.
This is not the time to simply create people-pleasing marketing campaigns. With 86% of consumers stating that authenticity is a major factor when choosing which brands they support, authentic marketing messages are going to be key in how you respond to the diversity changes that need to be made in your small business. Click here for the full visuals and follow along with the written blog.
More marketing is not the solution when your small business sees a continuous decline in its growth, but value-based marketing is. Using the 5 Whys Method, you can identify the root cause of the problem your audience faces and have the information you’ll need to create value-based marketing that’ll position your business as the perfect solution. Click here to see the visuals explained and follow along with this blog episode.
Allow us to re-introduce ourselves!
Fashion Designer turned Creative Consultant? Who would've known?! Hey there bosses, my name is Nyorh Agwe. I'm the founder of NYORH AGWE STUDIO, a Black-owned digital marketing consultancy in the Washington D.C, Maryland, and Virginia area. We may not be making clothes anymore but the mission is still the same; to elevate the African Diaspora in the areas of creativity and business. We specialize in customizable design and digital marketing services solutions that connect audiences within the African Diaspora to the amazing small businesses that serve them. Every month, we’ll be posting a new audio blog sharing creative tips on how you can develop your small businesses for the long haul.
To find out more about our services or just to say "hi!", come visit us at www.nyorhagwestudio.com or follow us on social media @nyorhagwestudio!