The Advertising Podcast: Recent Episodes
The Brandon-Fredricks Agency
Warning This podcast contains actionable business advice and marketing tips that are designed to make you better as a business owner and/or marketer. Only listen if you plan on taking the steps necessary to grow.
Hosted by Skip, the president of The Brandon-Fredricks Agency.
Here are some predictions about the future of advertising and what's expected to change over the next 5 years.
It's important that business owners and CMO's understanding these emerging techs and policy changes so that they can react accordingly and stay on the cutting edge!
We're going to answer the top 5 questions asked about email and SMS marketing.
This is going to make you better equipped to round out your campaigns.
When it comes to marketing and any other aspect of your business, there's one thing that is absolutely the most important thing to understand- Your Big Why.
Why do you do what you do? Why does your company do what it does? And why is it important that it gets done?
It's a whole new world for companies in the B2B space, and far too few companies understand what marketing should look like for them.
We're going to discuss the 3 keys to B2B marketing for you to know in today's world.
Henry Ford famously said, "Half my advertising is working, I just don't know which half." Well, in today's world there's no excuse for that!
Virtually every form of media/advertising is trackable, and you need to know your numbers. We're going to discuss some easy ways you can track your campaigns for yourself.
We're going to discuss 7 books that could be absolutely transformational for your life and business.
They cover everything from how to live your daily life to how to set up your business bank accounts.
It may sound too good to be true, but there is a simple method that will make you able to get an almost limitless amount of leads... forever.
This timeless method has over a hundred years of history behind it- so it should work for many decades to come!
When it comes to paid traditional advertising, the price you pay can very dramatically based on what time of year you purchase your campaign.
We're going to discuss some tips and tricks to maximize your budget.
In a world where traffic is cheap, the big question becomes not "how do I get people to my site"- but "how do I get them to convert?"
There is one simple factor that most people miss that is the difference between breaking even and breaking through to sustained revenue.
So much of the success or failure that you achieve in your business and your life is related to which of these 2 mindsets you have.
Thankfully, you can control it.
Absolutely everyone is having a hard time recruiting the right candidates right now. Most business owners and HR folks don't know the best tools to use... that's because they're not thinking with their marketing hats.
We're going to outline the 3 best pieces of technology/tools for recruiting great candidates and discuss why job boards are a deadzone!
Everything in your business comes down to what your core proposition is... and here's a hint- it's likely not what anyone outside your organization would guess that it is.
Today we're going to discuss the top 3 reasons advertising efforts fail and what you should do to make them work next time!
Be a builder of systems- that’s the Disney way and it should be your way too.
Everything in your business should be so well systematized that it can not only function without, but thrive. That should be your goal.
We examine a famous campaign from advertising history, and what it means for your business.
Claude Hopkins truly was in a league of his own from an advertising standpoint, and he's the inspiration for our episode today.
When you struggle to differentiate yourself from your competitors, you may benefit most by stopping the battle to pretend to be different and instead focus on selling your category as a whole.
audio warning, this was recorded in the car and so the audio quality is much lower than normal
IN THIS AUDIO TAKEN FROM A PRE-RECORDED TRAINING, YOU'LL LEARN 3 KEY TRENDS OF 2021.
Discover what your consumers want to see in your video content in 2021. Discover the #1 criteria consumers now use to pick a business. Discover the one new tactic that your business needs to use!
We continue our series on business models to discuss the number one thing that Google does that you should implement right away.
If you haven't heard of OKRs, then that needs to change today!
Cornelius Vanderbilt, Walt Disney, Steve Jobs, and the secret business strategy that allowed these great individuals to build not only a business but an empire- this is our topic in this episode.
You can do it too, and the strategy we discuss is one tool to help get you there.
Whether you're a business that's been around for decades, or someone just starting out, the business model canvas is an essential tool for maximizing your profits and impact on the world.
Email us at info@brandonfredricks.com and we'll send you the template we use.
In this final video in this series on Intent-Based Branding, we outline the 3 simple steps to social media domination.
Today we're going to discuss the one single factor between success and failure when it comes to your social and online efforts.
Hint: It's the one thing that determines your success in almost anything.
We're continuing our conversation about IBB and how to use it to grow a social media following.
You don't need a million followers to turn your social media channel into serious revenue.
All it takes is some serious IBB and taking advantage of custom audiences- all of which we'll cover in this video!
We continue our discussion on Intent-Based Branding and specifically which tactics and platforms we're using to grow our own social media channels.
We were named the fastest-growing ad agency by Comporium Media Services in April of 2021, and so we're happy to show you how we're helping clients (and ourselves) implement this strategy.
Intent-Based Branding is a social media strategy that turns social media into paying customers. It works for virtually any business and is done by very few businesses.
We start off this 6-part series with a discussion of what IBB is and how you can start using it today.