The Rachel Kurzyp Show: Recent Episodes

Rachel Kurzyp

Hosted by Marketing Coach, Rachel Kurzyp, this podcast is for business owners who are ready to become respected leaders and creators in their community. Learn how to build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

What are your content creation habits?

Are you a poster then ghoster?
Are you a create, share, repeat daily machine?

If these strategies feel good and bring you sales, don't change a thing.

But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content.

Your potential clients need to see, hear and feel your messages multiple times.

And your brain needs to wander between creating to come up with ideas.

Reusing your content is a good thing.

Knowing how to build on the work you've already crafted is game-changing as a small business owner.

If you'd like to deepen your content repurposing skills, listen to my conversation with Mariah.

In this episode, we chat about the following:

✨ What long-form content looks like in the age of 8-second Reels
✨ What a repurposing strategy can look like beyond sharing on IG
✨ How sharing the same message on repeat helps you make more sales
✨ The common repurposing roadblocks and challenges and how to overcome them
✨ Three simple ways to get the most out of your content strategy today

Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs. Content Queen is a team of Freelancers helping you build a more profitable brand using content marketing as a business strategy. We do this with our “Do it For You” solutions and retainer packages or through our DIY courses and templates!

Content Queen is the one-stop shop for all things marketing, content creation and content writing. We are here to help you show up more consistently in the online space. We are here to help you create more brand awareness around your business so you can market your purpose-driven business, gain the clients you want, and live a life full of alignment and purpose!

Connect with Mariah MacInnes

Website: https://www.contentqueenmariah.com/
Instagram: https://www.instagram.com/contentqueenmariah/
Quiz: which content channel is right for you? https://sales.contentqueenmariah.com/content-quiz

Resources and links

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Returning to a 9-5 job doesn't mean you've failed at this business thing.

Trusting, backing and giving your career your all can look like deciding a regular paycheck, sick leave and being supported by a team is exactly what you need right now.

Our career paths don't look like they did for our parents, yet we still carry the stigma and shame of switching things up.

If you feel it's time for a change or a new direction, you'll love this casual, honest conversation with one of my biz besties, Taylor, who has reimagined her freelance career over the past year.

In this episode, we chat about the following:

✨ Questions to ask yourself if you're considering returning to a 9-5 job
✨ How to navigate feelings of shame and failure
✨ Why going back to full-time work can benefit your freelance career
✨ Pros and cons of juggling full-time work and running a business on the side
✨ Three simple things you can do today to prepare and be ready for new work opportunities

Taylor Marsden is a freelance copywriter on a mission to demystify the world of digital copywriting for business owners & newbie copywriters alike! Defining your brand's unique message and voice is at the heart of her copy methodology — and in layman's terms? She'll help you sell your stuff and make you sound good too.

Connect with Taylor Marsden

Website: https://www.taylormarsden.com/ Instagram: https://www.instagram.com/copywritertay/
Project proposal template: https://www.taylormarsden.com/shop (I have this! Highly recommend)

Resources and links

Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What's your plant persona? Take the quiz.

We've all experienced the disappointment of working with a service provider who has not met our expectations or delivered on their promise.

This is because most of our focus and attention is on signing clients, and not much thought is given to what to do once they’ve said yes.

That's why today on the show, we're sharing practical advice on how to make your potential and existing clients feel like they're in good hands, from the point of inquiry through to offboarding.

With just a few tweaks, you can turn your customer experience from meh to share-worthy and fill your client roster.

In this episode, we chat about the following:

✨ What a customer journey is and why it's important for service-based businesses
✨ How to map a customer's journey and the essential stages
✨ Common mistakes business owners make when delivering their services
✨ Tools and training to make providing an exceptional experience easier
✨ Three simple things to improve your customer experience starting today

Christina Majoinen is a Certified Dubsado Specialist and a productivity trainer.

Through her business Project TGL she offers productivity skills and tools that make life better — not faster.

Christina spends her days helping small businesses create automated systems for their customer journey and providing training in how to work more productively — without the overwork or overwhelm.

She is also a Dungeons & Dragons enthusiast, a lifelong reader, a baker of bread, and obsessed with The Princess Bride.

Connect with Christina Majoinen

Website: www.projecttgl.comInstagram: www.instagram.com/projecttgl

Resources and links

Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What's your plant persona? Take the quiz.

What's your sale conversion rate?

I have a 95% discovery call conversion rate. So if a potential coaching client books a time to speak with me, I will assume they’re keen to get started.

And around 80% of people who DM me on Instagram about my programs also decide to work with me within 1-2 weeks of that first message.

Both of which are very high for my industry.

I often share this information with my coaching clients and am met with questions like what is sale conversion rate, how I can improve mine, and how I can use this information to inform my sales and content marketing strategy.

I will answer all of these questions and share seven quick and easy changes you can make to improve the sale conversion rate in your business.

Resources and links

Book your spot: Ethical Content Marketing Series

Schedule a call: Let's see if the Ethical Content Marketing Series is right for you

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Hiring a 'mini-me' won't solve your income, time and productivity issues.

We get told time and time again that hiring a team is the next logical step if we want to work with more clients and make more money.

I've been in management roles for over 15 years, and I can tell you that inviting more humans into your business on a whim isn't the answer.

Being a manager comes with expectations and responsibilities. It's not the right choice for everyone.

Before you hire a VA or junior service provider, listen to my conversation with Mel.

She shares everything you need to know about building a team so you can make a considered decision.

In this episode, we chat about the following:

✨ The big aha moments everyone has with their first hire
✨ The financial, process and management style questions you need to ask yourself
✨ The subtle and significant benefits of hiring a team
✨ The less-known challenges with moving into a management role
✨ Three simple actions you can take today to prepare for your first hire

Mel is a multi-passionate Business Coach and VA Agency Owner. Her mission is to empower and teach women how to reclaim time and financial freedom so they can work less and thrive more through 1:1 Coaching using my CEO Embodiment Method.

She loves lifting women up and giving them the strategies, support and confidence to create a big juicy, joyful life without burnout, where they’re safe to embrace who they are and attract soulmate clients who adore them because she believes when we put wealth in the hands of more women and they thrive, we ALL do better.

Connect with Mel Maw

Website: https://www.thelifestyleva.net/coachingInstagram: https://www.instagram.com/melthebizcoach/
Resources and links

Book your spot: Ethical Content Marketing Series
Schedule a call: Let's see if the Ethical Content Marketing Series is right for you

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

Today I'm sharing 5 unethical marketing strategies and tactics that aren't obviously unethical because they are used by many online business owners across industries and business types.

Sharing client wins, comments and "I'm in" messages without permission
Charging clients for international conversion fees (and other expenses in your business)
Taking photos and screenshots of client calls and group calls without permission
Making one client the "poster" client for quality or cause you want to promote
Not being available to answer client questions during the sales process

I explain why each example is unethical and what you can do instead.

If you're using any of these strategies, it's time to make intentional and sustainable changes to your marketing strategy so you can avoid and aren't reliant on them in the future.

Resources and links

Book your spot: Ethical Content Marketing Series

Schedule a call: Let's see if the Ethical Content Marketing Series is right for you

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Learn more about Ethical Marketing

5 Ethical Ways to Marketing Your Business in 2022
Words and Phrases You Should Remove From Your Copy Part 1
Words and Phrases You Should Remove From Your Copy Part 2
Unethical Marketing Tactics You Should Avoid

Pricing our services, products and programs as business owners is tough.

And if it's feeling extra heavy for you right now, you're not alone.

The conversation with my coaching clients has shifted from 'What do I charge?' to 'Should I raise my prices in this economic climate?'

Everyone feels the pinch, and we're being more considered with our investments and time than ever.

But that doesn't mean your clients don't have money and people don't want to pay for your offers.

So before you reduce your prices, have a 50% off sale or create a low-cost offer, listen to my conversation with Jasmine.

You'll leave the conversation feeling confident about how to put a price on your creative genius.

In this episode, we chat about:

✨ Why the advice 'charge what you're worth' isn't helpful
✨ Why we've historically been taught not to take about money
✨ How talking in vague terms like 5-figure months is harming the financial success of women's businesses
✨ How to financially plan for your future
✨ Implementing an easy pricing framework
✨ Three simple strategies you can use to make changes to your pricing today

Connect with Jasmine:

Website: https://creativebusinesskitchen.com/ig/
Instagram: https://www.instagram.com/yourpricingqueen/
Freebie: Pricing calculator

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

If you’ve been following me for a while, you’d know I’m a huge advocate for looking within to find answers and guidance for all things business instead of looking externally for validation.

One of the reasons why I believe we look externally is because we often feel like everything’s been done before, and there is nothing unique about our business.

Especially when we compare ourselves to our peers and competitors.

So if you've ever thought:

"I don't know why people follow me."
"The story of how I got into business is boring."
"Why would people want to know [insert random fact] about me."

This episode is for you.

Because you're the secret sauce, missing piece, mystical unicorn that you AND your clients have been searching for.

In this episode, we chat about:

✨ What standing out online actually means (you don't have to be loud or an extrovert)
✨ Why it's essential business owners create a memorable brand
✨ How to look internally to determine what makes you different from your peers
✨ Using the 6-step Fiercely You framework to build a memorable brand
✨ Three simple branding strategies you can use to stay focused and avoid comparisonitis

Hayley Maxwell is a brand positioning and messaging coach, ferocious ice cream eater, and leopard print lover. She’s been honing her skills since the early 2000s. Helping Government entities, charities, global corporations, and talented businesswomen to carve out their desired brand position, master their message, and bring it all to rip-roaring life with respectful copywriting that inspires action. Her mission is to help her clients become memorable, meaningful, and the only real choice for the people they really want to help. Hayley is also the host of the Fierce Impact podcast.

Connect with Hayley Maxwell:
Website: www.hayleymaxwell.com
Instagram: www.instagram.com/hayleymaxwellwrites

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

OMG, I can't believe this is the 100th episode.

I racked my brains for cool things to do to make this episode special.

And one idea kept coming up for me, so I went for it.

I won't say what it is; you'll have to listen to find out.

But it delivers practical advice, actionable tips and a good dose of inspiration like every episode before.

And it speaks to a personal story you have yet to hear publicly.

I get a little emotional at the end because I was thinking about all the DMs, emails and voice messages I've received over the past 2+ years.

Comments like:

"You gave me permission to stop offering a course I hated running."

"I was feeling really lost, so I put on your latest episode and felt instantly better."

"I implemented your tips and booked my dream client this week."

"I kept putting off pitching myself to podcasts. Then I heard your voice in my head, and I thought, what do I have to lose?"

"I didn't even know caveats were a thing. Why is no one else talking about this? You always share things no one else is saying, but I know they are thinking."

I say it like a million times in this episode, but I want to say it again:

Thanks so much for tuning into today's episode and for your continuous support and love of this podcast.

It means so much that you tune in every week and welcome me into your space.

I hope you enjoy this episode as much as the other 99.

Love Rachel

x

Resources and links

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

I want to discuss a language shift I’ve seen grow in popularity over the past few years online.

It’s prevalent in the influencer community, and I’m seeing it filter into the online business space too.

The language shift I’m seeing is caveats.

Have you started using them too?

Today on the show, I'm sharing what they are, why they're being used and how they can negatively affect how your content is perceived online.

I also share four easy ways you can provide context and personal background and share your values in your content without using caveats.

I hope this episode encourages you to revisit your content marketing strategy and make the necessary changes to feel confident sharing your opinion online.

Resources and links

Instagram example: Watch here.

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Most online business advice doesn't work for neurodiverse brains.

For and Against advice like this:

"You must create content even if you aren't excited by the idea."

"Don't create content if you're not feeling it."

Isn't helpful and often brings up feelings of failure and inadequacy.

It's time to stop listening to the same old business "rules" and figure out what works for you.

In this episode, we chat about:

✨ What the term neurodiverse means
✨ How to navigate online advice as a neurodiverse person
✨ Productivity tips that take into account conditions like ADHD and anxiety
✨ How to create a content marketing strategy for your unique brain
✨ Why you're not failing if you do things differently than you're "supposed to"

Claire is all about helping neurodiverse online entrepreneurs absolutely nail their content marketing in a way that is fun for them to create, works with their brains, and strategically sells their offers without being manipulative or gross.

Connect with Claire Paniccia

Website: https://www.clairepaniccia.com/
Instagram: https://www.instagram.com/conqueryourcontent/
Free workbook: https://clairepaniccia.com/workbook/

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

It's not you; it's the system.

Taking risks and big leaps is nearly impossible when you're doing it from a place of fear and with an activated nervous system.

Being an introvert, empath, or HSP isn't a weakness or a challenge to overcome.

You can honour your ways of being and show up, serve and sell in an aligned and profitable way.

In this episode, we chat about:

✨ How to identify as an HSP
✨ Why traditional business practices don't support neurodiverse individuals
✨ Navigating the online business space as an introvert
✨ Different tactics and strategies that support your energy
✨ How to take big actions from a place of safety and compassion
✨ Why your differences are your greatest strengths

Emma-Louise Parkes is an Online Business Coach and Strategist for ambitious introverts, empaths, and HSPs. Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Alongside her time behind the radar keeping the busy skies above London safe, she also became an instructor for new recruits – fueling her love of coaching.

Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award-winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Emma-Louise’s mission is to help her clients embrace their ambitious introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses.

Connect with Emma-Louise Parkes

Website: https://emmalouiseparkes.com/
Instagram: https://www.instagram.com/emmalouparkes/

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

I want to discuss a hot topic: hiring a team.

And why this isn't always the right solution for creatives, founders and small business owners.

I've hinted in previous episodes that I let my team go in August last year, and many of you had questions.

So today, on the show, I explain why I hired a team in the first place and how I came to realise that I'd rather remain a solopreneur.

I also share a series of questions you can ask yourself to determine what type of support your business needs, from processes to software to humans and how to ensure the support you get is profitable and sustainable.

Resources and links

Listen to Episode 91 - How to prevent creative burnout

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Over the past few years, we’ve seen a select few entrepreneurs and online business owners rise to fame, wealth and success nearly overnight.

And now, just as quickly, they’re closing their businesses for good.

In today’s episode, I want to answer the question we’re all asking each other in the DMs: “Why are well-known entrepreneurs quitting?” And “what does that mean for the rest of us?”

Short answer: they’re quitting because they're burnt out.

The long answer is sadder and more complicated.

At the end of the episode, I also share questions you can ask yourself to understand what type of success, wealth and fame you want so that you can work towards a more sustainable business.

Resources and links

Listen to Episode 91 - How to prevent creative burnout

Get your ticket: A Stage Unscripted

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What if there was a different way to use Instagram?

One that prioritised connection AND conversion? A content marketing strategy that allowed you to focus on creation OVER competition.

Just because Instagram wants you to use its features in a particular way doesn't mean you have to.

If you want to learn a different way to use Instagram in your business, listen to my conversation with Kristen Achziger.

In this episode, we chat about:

✨ What the 9-grid Instagram funnel is
✨ Why she decided to stop posting to the Feed
✨ What evidence supported her decision
✨ What content you should include in the funnel
✨ Three simple actions you can take to make Instagram work for you

Kristen is a sales page and website copywriter on a mission to help small business owners write humanised copy that converts ethically. Kristen believes the antidote to coercive, exploitative marketing techniques that hurt consumers (and our profits) is sales content that feels like an enthusiastic invitation, not a manipulative demand. The result? More qualified sales that feel good for you AND your customers and stronger referrals going forward.

Connect with Kristen Achziger

Website: https://www.goingultraviolet.com/
Instagram: https://www.instagram.com/goingultraviolet/

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

Running a successful business without a racing heartbeat, 4 am jolts awake, and days spent recovering on the couch is possible.

Business feels like a never-ending sprint for most of us.

And that's because we've been told that we deserve rest only after we've accomplished a task or challenge.

But what if we flipped this and permitted ourselves to approach our work with the care, compassion and love we afford others?

Want to create a gentler business? Listen to my conversation with coach Ashley Beaudin.

In this episode, we chat about:

✨ What safety in business looks and feels like
✨ Why we've been conditioned to override our nervous system
✨ The difference between self-care and after-care
✨ How to work with your inner child to create a gentler business
✨Three simple actions to take care of yourself in your work

Ashley Beaudin is a coach that helps creatives heal their self-sabotage and cultivate gentle businesses that they can feel safe inside of. She is known for her compassionate presence and soul-stirring voice. When she is not holding space for humans, you can find her discovering new doughnuts or having some heart-to-heart convos.

Connect with Ashley Beaudin

Website: www.ashleybeaudin.com
Instagram: www.instagram.com/ashley.beaudin
Freebie: Learn how you self-sabotage in business (QUIZ)

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.

In today’s episode, I'm answering your top marketing, sales and business questions including

What do you consider your top 3 must-dos in your marketing mix?
How do you improve the quality of clients you have (e.g. get ones with bigger budgets)?
What’s the quickest way to start making money going freelance from corporate (copywriter)?
How much time do you spend on marketing and sales compared to client work?
What business model do you recommend if you’re a person with limited capacity (I’m autistic as a reference)?

…and many more!

This a jammed-packed episode that will support you as you navigate showing up, serving and selling in your business this year.

Should I do a regular AMA? Send me a DM on Instagram @rachel_kurzyp and let me know.

Resources and links

Listen to Episode 91 - How to prevent creative burnout

Get your ticket: A Stage Unscripted

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

I’ve been recovering from creative burnout for the past 5-6 months.

And I think it's time we talk about the rate that business owners, creators and founders experience burnout.

Nearly 50% of the workforce is currently experiencing burnout, and I'm sure this rate is higher for online businesses.

Creative burnout isn’t a personal failing.

It’s a sign that there is a mismatch between your responsibilities and the resources you have available to do the work.

That's why I decided to share my burnout journey and the five actions I've taken to prevent future burnout.

I hope you find this episode supportive, no matter where you are in your business journey.

Resources and links

Burnout study: Watch a 3-minute overview on the ABC

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Email is finally 'cool' again.

As we see more and more business owners add email marketing to their sales strategy, it's important to note that email never really went out of fashion.

It's always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.

And now, with reach and conversion rates declining on social media, there's never been a better time to create an email strategy ready for your next launch.

Want to enjoy the benefits of email marketing? Listen to my conversation with strategic copywriter Brenna McGowan.

In this episode, we chat about:

✨ Email marketing defined in simple terms

✨ Why email is such a powerful sales and marketing channel

✨ How to nurture your audience with regular emails

✨ What to include in your emails to build the know, like and trust factor

✨ Different ways you can use email if you're not a word person

Brenna McGowan is a strategic copywriter, marketing consultant and launch pro. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

When Brenna’s not strategising or helping clients launch, you can find her walking her pug Frank, practising yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighbourhood.

Connect with Brenna McGowan

Website: https://brennamcgowan.co
Instagram: brennamcgowanco

Freebie: Learn how to use segues in your emails

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Going viral shouldn't be your goal.

Why?

The goal of PR isn't to be a one-hit-wonder.

It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.

If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach Anna Scott.

In this episode, we chat about:

✨ What sustainable PR is

✨ Why going viral isn't always a good thing

✨ How PR can get small business owners more clients and sales

✨ Common mistakes when doing PR

✨ Three simple things you can do to increase your visibility today

Anna is your go-to Visibility & PR Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.

Using over a decade worth of experience with some of Australia’s biggest homegrown brands coupled with her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to be PR Ready in a way that is down-to-earth, easy to follow, easy to implement and most importantly gets results.

If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.

Connect with Anna Scott

Website: https://www.annascott.com.au/
Instagram: annascott.pr

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Over the last 12 months, I've found myself resisting the always-promoting-an-offer energy that is encouraged in the online space.

And as a result, I've been making some changes.

I've retired my entire offer suite so I can serve my clients with one signature offer.

I've created my own 6 weeks on, and 6 weeks off promotional calendar, so I show up and sell in a way that honours my energy and ways of being.

And I've reassessed how I create deadlines and define goals in my business with my nervous system in mind.

The result?

I've never felt more aligned with my mission or at ease in my business on the daily.

If you want to redefine how you show up, serve and sell in your business, this is the episode for you.

I'm walking you through why I made changes, how I did it and how I felt along the way.

Resources and Links:

Episode 64: A day in the life of a marketing coach

Episode 43: Soul Searching Questions Every Business Owner Should Ask

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

beSEO shouldn't be an add-on or a nice-to-have item.

It's a key part of your sales strategy.

And can mean the difference between being visible or invisible to your dream clients.

When was the last time you typed in full a client, peer or business' URL?

Most of us are searching for answers to problems we're trying to solve.

Want to make it easy for your dream clients to find you? Listen to my conversation with my client SEO-savvy web designer, Rachel Clarke.

In this episode, we chat about:

✨ SEO defined in simple terms

✨ How to optimise your webpages

✨ The sales benefits of prioritising SEO

✨ Common mistakes when DYIng an SEO strategy

✨ Three simple things you can do to boost your SEO today

Rachel is an SEO-savvy web designer that helps busy small business owners achieve the perfect vision for their website in days not weeks, through intensive design day rates. By building websites with SEO as a consideration, not an afterthought, Rachel has helped her clients rank on page 1 of Google for their search term within 6 months.

Connect with Rachel Clarke
Website: https://www.racheljane.co
Instagram: racheljane_design
Freebie: Your SEO Cheat Sheet

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Market research isn’t only about validating your offer.

It's played a huge role in the success of my business because it has allowed me to build deep relationships with my dream clients and has provided me with quantitative and qualitative data that I can use to inform my decisions and strategies.

But the real reason I’m a market research advocate is that the process allows me to invite my community to be co-creators of my offers and help me deliver something that is going to serve them in the best way possible.

This is how I've been able to sell out my programs and courses on repeat.

Haven't conducted market research before?

Listen to this week’s episode to learn 4 easy ways you can start speaking with your dream clients today.

And what information you should be collecting and how to use it.

Resources and Links:

Episode 85: The four mistakes I made when I created my first offer

Episode 84: Red flags when creating your offer

Save your seat: Create your Unique, Money-Generating Offer intensive

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Marketing and sales strategies won't make a difference if your offer isn't profitable in the first place.

I've grown my profitable business because I've taken the time to create my unique, money-generating offer and confirm it's what my clients want before investing in sales and marketing tactics.

But there was a time I didn't do this, which is why I know it's so important.

I still remember when I launched my first 6-month coaching program, and it didn't sell one single spot.

At the time, I didn't fully understand why - even though I have a background in business, sales and marketing.

But now it's so obvious. I didn't create an offer worth investing in.

That's why today on the show, I want to share with you the four main mistakes I made when I created my first offer.

These are the same mistakes I see many of my clients and community making too.

Now you know, you can make a few tweaks and create your first sold-out offer.

Save your seat: Create your Unique, Money-Generating Offer intensive

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

A lot of offer advice is outdated and binary and doesn't consider lived experiences, skill sets, expertise and knowledge.

That's why today on the show, I'm sharing the 5 red flags I currently see online when it comes to creating, marketing and selling your offers.

Successful businesses are built around unique and money-generating offers, so it's important you get advice from the right people who have your best interests in mind.

My hope by sharing these common red flags is that it will support you to dive deeper into the needs, challenges and opportunities of your business and trust that you know what's best for you.

So if advice feels invalidated or not applicable to you, you don't feel pressured to act on it.

If you're in the process of creating or marketing your offerings, these are the red flags you should be aware of:

Raising your prices (without any justification)
Investing in complex marketing strategies
Teaching before you've mastered your craft
Selling multiple offers at once
Creating a 'makes sense' offer

Listen to this episode for my detailed advice.

Resources and Links:
Save your seat: Create your Unique, Money-Generating Offer intensive
Book in a call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Everyone is a salesperson.

You're selling when you try to convince your partner to eat at the new steak house on Friday instead of your regular go-to Mexican restaurant.

When you suggest to your best friend to shop her wardrobe before buying another dress, she'll only wear it to an event once that's selling.

And when you're inviting your dream clients to work, buy and spend time with you, that's selling too.

A modern salesperson spends most of her days persuading, influencing and convincing others to invest money, spread ideas and part with resources.

Selling isn't just about getting cash. It's about moving people and helping them act.

If you want to fulfil your purpose, have a successful business, and do good for your community. You need to embrace this new definition of selling.

If you want to learn how to create your ethical sales strategy, listen to my conversation with my good friend and sales coach, Elena Ciccotelli.

In this episode, we chat about:

✨ What a sales strategy is and isn't
✨ Why you feel icky when you sell (and what to do instead)
✨ 5 questions to ask before creating your strategy
✨ How to use the buyer trigger technique in your sales copy
✨ Why having a sales strategy is key to selling your offers on repeat

Elena Ciccotelli, a Jersey girl working in Silicon Valley tech (aka The Silicon Valley Sales Coach) is an entrepreneur who helps service-based solopreneurs sign new B2B clients with solid systems and a pop of personality.

Elena’s sales coaching business was born out of the intense desire to share what she's learned during her extensive sales career at Lyft, over 10 years of bootstrapping a 6-figure personal training company, and her experience building a successful podcast from zero with other service-based solopreneurs.

Elena is the host of The Side Gig Central Podcast, has been featured on Forbes, Cheddar and NBC and recently won the prestigious Women in Retail award in 2021 presented by CarGurus and Automotive Remarketing. In February 2022, Elena was named one of the top Women In Automotive mentors at CARFAX.

Connect with ElenaWebsite: www.sidegigcentral.com/
Instagram: elena.salescoach
Freebies: The Five Questions You Need to Nail Your Sales Strategy

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Having a functional, accessible, and profitable website is essential for online businesses.

Nothing is worse than landing on a website and being bombarded with pop-ups.

Scrolling up and down, trying to find the 'buy now' button.

Closing the chat box on every page.

And getting 'Whoops' errors.

If you're not making sales, it may be because your website doesn't have a clear customer journey.

If you want to learn how to remove user frustration, listen to my conversation with my good friend UX Copywriter & Strategist, Susan Reoch.

In this episode, we chat about:

✨ What UX copywriting is

✨ Why UX is essential for quality content

✨ The value of UX copywriters

✨ How to improve the usability of your website

✨ Where websites go wrong with UX

Susan Reoch is a UX copywriting expert who’s spent the last 10 years writing razor-sharp web copy for everyone from bookkeepers to Booking.com. She teaches other copywriters how to get ahead with UX in her weekly newsletter "The UX Factor" and inside her group coaching program UX to Profit.

Connect with Susan:Website: www.susanreochcopywriter.com
Instagram: susanreoch_copywriter
Freebies:

3 Common Web Copy Missteps
Microcopy Mastery

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

The most damaging thing you can do for your business is posting and then ghosting.

Many of my coaching clients are surprised by this because we’re being told by business coaches and social media strategists that we need to be posting every.single.day to attract clients and make sales.

You didn’t start your business to be part of the content mill. You built a business to serve your clients, and you can’t do that if you’re not having conversations with them and inviting them to work with you.

Many of my clients and community are prioritising content creation over every other activity. And this is one of the reasons why they aren’t seeing the income and client growth they expected.

Often it isn’t the content they are creating but what they are (or aren’t doing) once it’s created.

If you don’t have the time, energy and creativity to invest in creating new content this week (or any day for that matter), here’s what you can do instead:

Repurpose well-performing content
Invite people to work with you in the DMS
Prioritise building your visibility
Simplify your content creation process
Stop creating and consuming, aka take a break

Listen to this week’s episode of The Rachel Kurzyp Show for my detailed advice.

Episode 75: How to create unique messaging in a noisy online space

Episode 72: Easy ways to build visibility in your business (that you may not know about it)

Episode 40: Content marketing explained

Episode 12: How to sell in the DMs without sounding salesy

Episode 1: How to convert your followers into clients in 5 minutes a day

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

I believe there is value in sharing, talking and discussing the not so warm and fuzzy things that have been coming up for me over the past few months.

Because it’s always nice to know that others have been feeling the same way, right? And;
I thought it would be useful for you to see how I lean into these frustrations and use them to guide where I should be focusing my time, energy and creativity.

Something I've accepted recently is that I can't continue to sit back and expect others to lead the changes I want to see in the online business space.

We all have the opportunity to change the narrative. Right now, I'm feeling called to say something publicly (In an educational + supportive way because no one likes a negative Nancy).

So today on the show, I’ll be sharing the 5 things that are frustrating me about the online business space right now and what I’m doing about it:

For and Against business advice
Social media platforms prioritising video first content
Unethical rags to riches sales tactics
Performative leadership (and business)
Vague AF messaging

Episode 67: 5 ethical ways to market your business in 2022
Episode 49: Let’s talk about money
Episode 19: Bro-marketing explained
Episode 2: 4 unethical marketing tactics you should avoid using

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

The online business space loves to glorify burnout, claiming that the 60-hour weeks and constant exhaustion are signs of progress. But burnout isn’t healthy, for you or your business.

If you want to grow a thriving business in a healthy and sustainable way, listen to my conversation with Bianca Marics.

In this episode, we chat about:
✨ The difference between burnout and fatigue
✨ Red flags and contributing factors to burnout
✨ How to prevent yourself from burning out
✨ Simple ways to nourish your body and mind
✨ Cultivating a healthy and positive mindset

Bianca is a Clinical Naturopath, & certified Life & Mindset coach who supports women in business to go BIG, without the stress and fear of burnout. She helps women in their expansion to disconnect from stress & chronic fatigue, boost adrenal & metabolic health, and aid hormone regulation. She also works on mindset & behaviours that manifest physically, to restore health and build true resilience. She helps women backup their big visions with solid health foundations and full life integration to get body and business on the same page so they can keep rising.

Connect with Bianca:Website: www.lifeelite.com.au
Instagram: @bianca_marics_naturopathy
How to be Better at Stress Quiz

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Forget about growing your following; focus on building your community instead.

Surrounding yourself with like-minded people who have the same values, desires and goals as you is smart business.

It allows you to lead with connection and create aligned offers that serve your dream clients.

So stop posting and ghosting and start using social media like the powerful two-way conversation starter it is.

Yes, it will need more time and creativity than perhaps you’re giving right now, but the rewards for both you and your dream clients are worth the energy.

If you want to learn how to create and grow your online community, listen to my conversation with Brooke Vulinovich.

In this episode, we chat about:
✨ What an online community really is
✨ Why building a community around your brand is so important

✨ How to nurture a community, so everyone feels seen and supported

✨ Three steps you can take to start building your community

✨ How an engaged community can help you sell products, services and programs

Brooke Vulinovich is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth. With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda, F45 and City of Perth. Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line.

Website: https://brookevulinovich.com/
Instagram: https://www.instagram.com/brookevulinovich/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Today I'm on the show addressing a growing trend in the online space: Coach Hopping.

Coach hopping is a term I’m using to describe the act of working with a coach for a few months and then working with another coach for a few months before moving onto another.

And being in a continuous cycle of going through different coaching programs because you believe that this next program or coach will be the one to get you more cash, clients and opportunities.

I'm speaking to the role of Coaches in our business, why Coach Hopping is happening, the negative effect it is having on your business and how to break the cycle.

I know many of you are going to feel called in by this topic, and that's OK.

Know you're aware, you can make changes in your business that will set you up for long-term success.

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

The biggest marketing misconception I'm seeing right now.

Over the past month, I've been having conversations with my clients + community about how they can meaningfully invite clients to work with them online.

Because the focus right now seems to be coming up with the next trending Reel idea and becoming Insta famous.

And trying to condense their knowledge, skills and lived experiences into a 15-second Reel to get in front of their audience and sell feels nearly impossible (because it is!).

Focusing on trending ideas isn't a good use of your time, energy, and creativity. And it definitely won't get you more clients and sales.

Here's why: Your clients need to connect deeply with you and your work before they will work with you.

This is why you need to be telling nuanced stories in your marketing.

Today on the show, I’m sharing the 3 elements you need to create a story that sells AND how to use storytelling in your marketing.

Master Your Messaging workshop: Save your seat

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

There’s a lot of pressure right now to stand out especially online as more and more businesses are using social media to connect with their dream clients.

And while the online space feels really noisy, I’m not worried and you shouldn’t be either.

Because while other businesses are competing over income claims, sharing the same-outdated content, and rebranding to look like a magazine cover, you have the opportunity to meet your clients where they’re at.

Then show them that you’re the person who sees their humanity and can get them the business results they desire.

It’s never been easier to stand out online for all the right reasons.

If you’re ready to tell your dream clients that you care and are doing things differently, this episode is for you.

I’m sharing what key messages are and my three-step process for creating them, so you can clearly and confidently share who you are, what you do and how you support your dream clients.

Master Your Messaging workshop: Save your seat

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Trauma-sensitive practices can help create a brave and inclusive community, and give your dream clients the security of knowing they’re entering a supportive space.

Trauma sensitivity needs to be built into your business processes and strategies, it can’t just be added over the top.

If you want to learn how to create your visibility strategy through a trauma-sensitive lens, listen to my conversation with Mai Kee Tsang.

In this episode, we chat about:

✨ The difference between being trauma-informed and trauma-sensitive

✨ The importance of a trauma-sensitive lens in business

✨ How trauma-sensitive practices can help your business thrive

✨ Ways using a trauma-sensitive lens can support your clients to engage in your programs, podcasts and online spaces

✨ How to show up in a way that supports your unique way of being

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.

She helps underestimated & underrepresented entrepreneurs to be seen with their consent as they become more visible to share their message to grow their impact-fuelled businesses.

She has been featured on over 55+ podcasts (including Systems Saved Me, The BS-Free Service Business Podcast, The Copywriter Club, and more) by pitching herself onto aligned podcasts with her signature Pitch with Purpose™ Framework. And finally, in order to increase representation for Asian voices in the online space, she has created the Asian Online Business Directory as a free resource to help 100+ Asian entrepreneurs to be more easily seen, heard and found for their respective areas of expertise.

Website: www.MaikeeTsang.com
Instagram: https://www.instagram.com/maikeetsang/
Freebie: https://maikeetsang.com/25experts

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Your personal story can be one of your business's greatest assets.

Your experiences as a person - the good ones and the bad ones - are part of the reason your community gravitates towards you.

So sharing them is a great way to connect on a deeper level with your dream clients.

But choosing how and when to share that story can be tricky.

If you want to learn how to strategically share your lived experience, listen to my conversation with Amy Molloy.

Amy is an award-winning journalist, editor, author and LIGHTWRITER* who produces uplifting content for the biggest names in global publishing.

https://www.amymolloy.com.au/
https://www.instagram.com/amy_molloy/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Are you focusing on visibility strategies that aren't serving your business while underutilizing the ones that are?

If posting on Instagram is no longer giving you the attention, clients and money you want in your business, I created this episode for you.

I share six easy ways you can build visibility in your business that require minimal time, energy, creativity and money.

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

What does ‘showing up’ even mean? And how can you build authentic and long lasting relationships with your community?

If you want to learn how you can show up confidently online, listen to my conversation with Sarah Morgan.

In this episode, we chat about:

✨ What ‘showing up’ actually means

✨ The benefits of showing up online

✨ How to decide what to share and what to keep private

✨ The different ways you can connect with your community

✨ How to be trauma-sensitive in online spaces

Sarah Morgan is an Emmy-winning digital strategist who’s been blogging, designing, and creating content online for over 20 years. After ditching her corporate web design job in 2012 to build a successful freelance business, she shifted her focus to help other women entrepreneurs simplify their marketing strategies, show up with confidence, and grow their online businesses like a boss. She shares daily tips and advice at XOSarah.com, on her podcast The Dare to Grow Show, and on social media @xosarahmorgan.

Xosarah.com

Daretogrow.co

Instagram.com/xosarahmorgan

Episode 4: How to show up before you feel ready
Episode 34: The reason why you’re struggling to be consistent (and how to fix it)

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

This week I’m celebrating my ten year business anniversary.

It’s amazing to think about how far my business has come and how much I’ve learned.

So to celebrate this massive milestone, I want to share the 10 biggest business learnings I’ve had to date.

These lessons aren’t the typical get up at 6 am and journal type lessons either.

They are the lessons that have supported me to build an aligned, ethical and profitable business my way on my terms.

I hope they will serve you too.

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

If you want to learn how to use Facebook and Instagram ads to reach new audiences, listen to my conversation with Natalie Alaimo.

In this episode, we chat about:

✨ Using ads to amplify your business offerings

✨ The relationship between paid advertising and sales funnels

✨ Questions to ask yourself before investing in paid advertising

✨ Hiring a strategist or going the DIY route

✨ Results you can expect from paid advertising

Natalie Alamio is a FB Ads Manager and Funnel Strategist for course creators. Natalie uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.

Natalie has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT’s when the best results happen).

Natalie loves coffee, building Disney Lego and tap dancing, along with cuddling up to her husband Dean, and driving her son to skateboard lessons in sunny Gold Coast, Australia.

nataliealaimo.com

instagram.com/nalaimo

Episode 61: How to sell with a high-converting sales page
Episode 50: The power of prioritising personal relationships in the sales process

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

If you want to explore growing your business using culturally sensitive marketing practices, listen to my conversation with Simone McNish.

In this episode, we chat about:

✨ Taking ownership of your values and ethics

✨ Digital Blackface and cultural appropriation in the online marketing space

✨ The importance of language use in our everyday communications

✨ Supporting clients to make empowered marketing decisions

✨ Questions to ask ourselves so we can continue to be inclusive

Simone McNish is a DEI practitioner and Inclusion strategist who works with entrepreneurs, agencies, and corporate clients. She has a passion for culturally sensitive marketing and loves spending time with her 2 children.

https://simonemcnish.ck.page/inclusive-marketing-free-training

www.simonemcnish.com

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Marketing in the online space is changing and you have the unique opportunity to lead the way.

If you’ve been looking for a human-led way to market your business, this is the episode for you.

Learn how to market your business in a way that aligns with your values, mission and ways of being.

In today’s episode, I’m talking about:

✨ Leading with your values, purpose and vision

✨ Using trauma-sensitive approaches with your community

✨ Sharing client transformations

✨ Connecting with people’s unique skills, knowledge and lived experience

✨ Consent-led sales conversations

Episode 50: The power of prioritising personal relationships in the sales process

Episode 30: 7 types of content that sells

Episode 16: How to use marketing tactics for good not evil

Episode 12: How to sell in the DMs without sounding salesy

Episode 10: How to get inside the head of your dream client

Episode 2: 4 unethical marketing tactics you should avoid using

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

If you want to use your intuition to make aligned and authentic decisions in your business, listen to my conversation with Evie Kelly.

In this episode, we chat about:

✨ How to identify your inner critic and inner nurturer

✨ What triggers the inner critic to show up

✨ Practices to cultivate your intuition

✨ Using these thoughts to guide your decisions in business
✨ How we aren’t the stories we tell ourselves

Website: https://www.evelynkelly.co.nz/

Instagram: @evelynrobertakelly

Facebook Group Empower & Elevate with Evie: https://www.facebook.com/groups/empowerandelevatewithevie

Podcast: Elevate Your Life with Evelyn Kelly: https://podcasts.apple.com/nz/podcast/elevate-your-life-with-evelyn-kelly/id1528663770

Episode 58: Cultivating a positive money mindset with Ellie Swift

Episode 55: How to incorporate a spiritual practise into your business with Bec Cuzzillo

Episode 4: How to show up before you feel ready

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If having a joyful, easy and accessible customer journey is a priority for you, listen to my conversation with a good friend and coaching client, Laura Gosney.

In this episode, we chat about:

✨ What inclusive design actually is

✨ Why everyone is talking about accessible design (and you should be too!)
✨ The business benefits of having inclusive design
✨ Why inclusive design is a long-term strategy
✨ Questions to ask designers before hiring them
✨ Easy-to-implement changes you can make to your website and sales process

Laura (she/her) is a soulful website designer creating purposeful and strategic websites for conscious businesses and passionate creatives. She focuses on delivering personality-driven websites that are both beautiful and functional, with a particular focus on accessibility and inclusivity. She believes that business can be a force for good and that a successful business doesn't have to be at the expense of people or the environment. Laura is passionate about empowering her community to make slow, intentional choices about their business that drives sustainable growth, while being in alignment with their heart and soul. She believes in taking consistent, imperfect action towards a better world for everyone!

Laura works with soulful small businesses worldwide but currently lives in Meanjin, otherwise known as Brisbane, Australia with her incredibly supportive partner and very needy but loving rescue greyhound.

LINKS:
https://www.laurafcreates.com/
https://laurafcreates.com/home-pages-that-sell/
https://www.instagram.com/laurafcreates/

Episode 44: Words and phrases you should remove from your copy – Part 1
Episode 48: Words and phrases you should remove from your copy – Part 2
Episode 52: How to DIY an authentic visual brand with Jacqui Naunton

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

My coaching clients love hearing about how I structure my day, the tasks I prioritise, and how I balance getting stuff done while practising self care.

Growing your business is important, but so are the things that bring you joy. As with anything, balance is key.

So if you’ve always been curious about how a business and marketing coach runs their business, this episode is for you.

Episode 60: How to make content creation fun

Episode 45: How to prioritise your to-do list

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If you’re ready to receive the clients, money and attention you’ve been craving in your business, listen to my conversation with my good friend and coaching client, Kristy Pask.

In this episode, we chat about:

✨ Why having a holistic marketing plan is so important

✨ The benefits of multi-channel marketing

✨ What to consider when adding new marketing channels to your business

✨ How to plan for success (sales, visibility and more!)

✨ Questions to ask when deciding what marketing channels to use

Kristy Pask is a Marketing, Business and Mindset Coach

With over 14 years experience in Marketing, Kristy has worked with over 50 brands to develop and execute global, national and local marketing, social media, PR and wholesale strategies, and is now on a mission to bring together everything she has learned about business and marketing (and continues to learn) to help small businesses owners.

With her multi-channel approach, Kristy has helped her clients launch new brands, make their first sales, scale their business from inconsistent $2-5k months to consistent $30k months, supported them as they brought on their first employees, moved into their first warehouses and is passionate about supporting small business owners as they build their own creative and profitable business that ultimately supports their dream lifestyle.
A self confessed marketing nerd and recovering perfectionist, Kristy’s goal is to simplify marketing and help small business owners ditch the overwhelm and stop procrastinating, and instead focus on building momentum while gaining clarity and confidence as they grow their business.

Website: https://kristypask.com/
Podcast: https://thebusinessofperfectionism.buzzsprout.com/

Episode 24: Fake PR (everything you need to know)

Episode 21: How to outsource and hire help

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Want to create a simple but effective content plan you know you’ll actually stick to?

What I see holding most of my clients back from booking their dream clients isn’t knowing what to post but when to post it.

That’s why this week I’m sharing 2 ways you can create your 90-day content plan. If you want your content to support the growth of your business this year, grab a pen and paper.

Episode 30: 7 types of content that sells

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

People often talk about sales pages in relation to dollar dollar bills.

However the exchange of money is the very last stage of the sales conversation with your client.

That’s why today on the show, I’m sharing why your high-converting sales page is so crucial to your sales process and 10 things your page needs if you want it to sell your offer.

Episode 10: How to get inside the head of your dream client
Episode 1: How to convert your followers into clients in 5 minutes a day

Save your spot at the How to Craft a High Converting and Profitable Sales Page workshop https://rachelkurzyp.com.au/salespagemasterclass/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

In this episode, I’m sharing 5 ways to make creating content fun because the biggest challenge for my clients last year was creating content.

They felt misaligned, called out, pressured and overwhelmed. And creating content for your business from this place feels hard because it is hard.

But creating content doesn’t have to feel this way. Once my clients implemented these 5 changes they started to see results: more engagement, sales and opportunities. And I want this for you too.

Episode 42: The one thing every successful online business has
Episode 36: How to create stand-out content
Episode 35: What is your leadership style?
Episode 33: BONUS Episode: 5 Day Lockdown Content Challenge
Episode 31: How to write scroll-stopping content (in 5 easy steps)

Save your spot at the How to Craft a High Converting and Profitable Sales Page workshop https://rachelkurzyp.com.au/salespagemasterclass/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today I’m sharing the 5 biggest lessons I think we should all take away from 2021.

I’ve chosen these lessons because they have kept coming up for my clients, community, peers, and even me. I hope they resonate with you too and serve you in the new year.

Tired business owners guide to planning for 2022
Episode 43: Soul Searching Questions Every Business Owner Should Ask

Episode 46: How to claim your expertise

Episode 47: QnA: Is a 1:1 business model scalable and profitable?
Episode 50: The power of prioritising personal relationships in the sales process
Episode 53: How to build a racially inclusive business with Annie Gichuru
Episode 56: Running a successful business with perfectionism with Sam Dhu

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If working on your money mindset is a priority in 2022, listen to my conversation with Ellie Swift.

In this episode, we chat about:
✨ What having a money mindset actually means
✨ The difference between a scarcity and abundance mindset
✨ How to identify your money stories and rewrite them
✨ Our personal money stories
✨ Practical ways you can cultivate an abundance money mindset

Ellie Swift is a Mindset & Marketing Coach for high-performing women who are ready to build heart-driven, intentional and abundant online businesses.

Using her signature Swift Marketing Method, Ellie helps service-based business owners connect with their customers, shine online, and create life-changing results (for both themselves & their clients).

Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a million dollar business in 3 years and has supported her clients as they’ve created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) through both mindset and marketing.

Ellie’s mission is to support soul-led women to experience the lives they dream of through entrepreneurship.

Connect with Ellie:
Website: https://www.ellieswift.com/

Podcast: Shine Online with Ellie Swift: http://ellieswift.com/podcast/

Instagram: @elliehswift

Facebook Group: https://www.facebook.com/groups/shineonsocialellieswift/

Links:
Episode 20: How to overcome your limiting money mindsets

Episode 49: Let’s talk about money

Book in a call to learn more about my 1:1 coaching
What does an aligned business look like for you? Take the quiz.

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If you want to get organised and systemise your business ready for 2022, listen to my conversation with Nivek Harrison.

In this episode, we chat about:

✨ The difference between systems and processes

✨ What areas of business you should systemise first

✨ How to determine the right project management tools and apps for your business

✨ How systems and processes can fuel creativity in your business

✨ Why creating processes is an act of self-care

Nivek is an Online Business Manager and the owner of an award-winning agency, The Virtual Chapter, a support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems.

Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

Connect with Nivek:
Instagram: @thevirtualchapter
Download 70+ Tasks a VA can do for your business here.
Want to hire an OBM or VA? Book a discovery call with Nivek here.

Links:

Book in a call to learn more about my 1:1 coaching
What does an aligned business look like for you? Take the quiz.

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If you identify as a recovering perfectionist OR are currently working through your perfectionist tendencies, listen to my conversation with Sam Dhu.

In this episode, we chat about:

✨ Signs that you may be struggling with perfectionism
✨ The difference between perfectionism and focusing on a high level of achievement
✨ The relationship between self-worth and perfectionism
✨ Practical steps you can take to work through your perfectionism
✨ Our own stories and experiences

Sam Dhu (she/her) is a Positive Psychology Life Coach and psychotherapist with six years of university qualifications, mama to a beautiful five-year-old, Amelie, and passionate advocate for living an inspired life.

With over 15 years’ experience supporting women from all walks of life (thousands, in fact), it’s Sam’s mission to support women to own their worthiness and uplevel their dreams (and business).

Sam supports womxn to give themselves the permission they are craving.

Permission to STOP:
- People-pleasing
- Drowning under a mountain of pressure and guilt
- Saying yes when we want to say NO

Permission to START:
- Experiencing more joy + rest
- Living from a place of courage
- Being unapologetically, unabashedly, wholly you

Connect with Sam:
Facebook: samanthadhucoaching
Instagram: @samanthadhu
Facebook Group: The Pathway to Permission
Website: samanthadhucoaching.com

Links:

Book in a call to learn more about my 1:1 coaching
What does an aligned business look like for you? Take the quiz.

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If you're feeling called to combine practical tools and intuitive strategies so you can build an aligned and profitable business, listen to my conversation with Bec Cuzzillo.

In this episode, we chat about:

✨ Defining what spirituality means to you
✨ The personal benefits of connecting with your spirituality
✨ How you can use tools like Tarot and Oracle cards in the decision making process
✨ Practical ways to incorporate spirituality into your business
✨ How daily rituals can support business growth

Bec Cuzzillo is a Spiritual Life & Business Coach on a mission to support women to claim their worth, master their mindset and step into the highest vision for their life and business.

As a fiery Aries woman, Bec helps you to get out of your own way, ignite your inner fire and start living your soul’s purpose. Her approach combines the practical with the intuitive to ensure you walk away with the tools and strategies to build a life and business that you love.

In 2016, Bec started her business as a creative outlet while working full-time in the community sector. What started as a side hustle soon turned into a full blown love affair and 18 months later, she had walked away from her job to become a full-time boss babe.

Bec now balances biz-life with mum-life, living in Canberra, Australia with her husband Matt and their beautiful little Noah.

Connect with Bec:
Website: beccuzzillo.com
Instagram: @bec.cuzzillo
Facebook Group: Spiritual Business with Bec Cuzzillo
Freebie: Six Spiritual Practices to Manifest Your Dream Business

Links:

Book in a call to learn more about my 1:1 coaching
What does an aligned business look like for you? Take the quiz.

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Transitioning into a coaching and teaching role in your business can be daunting. My guest, Tahryn Bolt explains what steps you can take to embrace this new phase of your business.

In this episode, we chat about:

✨ Defining what being a coach means to you
✨ Predictions for the coaching industry in 2022
✨ How to know when you’re ready to stop offering done for you services
✨ How to navigate fears when making big changes in your business
✨ Why you don’t need to be extroverted to be an amazing coach

Tahryn is the Biz Wizard behind The Social Bolt.

She supports her clients to share their magic and create wildly abundant offers, booked-up launches and magical content through 1:1 Business Coaching and her programs The School of Content Wizardry & Become a Launch Wizard.
Tahryn works alongside her Barketing Manager Ned (her 8 year old Border Collie) and together they love to curl up on the couch, with a glass of red wine in hand, watching Harry Potter.

Connect with Tahyrn:Instagram: @thesocialbolt
Website: thesocialbolt.com.au
Take the quiz! Discover Your Unique Blend of Content Magic: thesocialbolt.com.au/quiz
Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business

Links:

Book in a call to learn more about my 1:1 coaching
What does an aligned business look like for you? Take the quiz.

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If you're feeling called in to do this work but aren’t sure where to start, listen to my conversation with Annie Gichuru.

In this episode, we chat about:

✨ What it means to have a racially inclusive business
✨ The difference between equality and equity
✨ How to overcome your fear of getting it wrong
✨ How to respond to criticism and feedback respectfully
✨ Affordable and accessible ways you can start educating yourself

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally & racially diverse, inclusive and equitable businesses.

Annie has become a leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and coaches.

She is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED - a transformational online program, which has been described as ‘a must for all business owners who are ready to build a culturally and racially diverse, inclusive and equitable business’.

Annie’s grace, gentle spirit and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space holding ability.

Annie has called Australia home for more than 20 years, having relocated from Kenya as an international student. She now lives in New South Wales with her husband and 2 young children.

Thanks so much for tuning into today’s episode.

If you’ve found what I’ve shared valuable please leave a review and hit the subscribe button so you don’t miss when a new episode drops every Wednesday.

Connect with Annie:
FREE PDF Guide: How to becoming a genuine ally and advocate for POC
REPRESENTED Course Waitlist: https://www.upliftingstudios.com.au/represented-waitlist
Instagram: @upliftingstudiostv

Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

It’s never been easier to elevate your visual brand. If you’re keen to give your brand a refresh over the coming months, listen to my conversation with Jacqui first.

In this episode, we chat about:

Why there is a time and place for DIY design
The WOW framework for creating an authentic visual brand
Common design mistakes small business owners make and how to avoid them
Questions to ask yourself when you're trying to decide between DIYing it or hiring a designer
How to overcome perfectionism in the design process

Jacqui Nauton is a graphic designer turned online design coach for small biz owners. She helps passionate business owners take charge of their business giving them the skills and confidence they need to create their own incredible visual brand and graphics through her signature program: DIY Design My Biz.

Jacqui is also the host of podcast Design Hacks for DIYers and loves sharing how good design in business is pivotal to growth and success. Jacqui is a new mum, cheesecake lover and Canva fanatic.

Connect with Jacqui:Website:www.whitedeer.com.au/hangout

Instagram: @whitedeergd

Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

If practising self-care feels like a chore, you need to listen to this conversation I had with Jaci Rogash.

In this episode, we chat about:

What self-care actually is and what it isn’t
The difference between performative and healing self-care
How to create self-care practices that feel good to you
Ways to incorporate self-care into your day even when you feel like you have no time or money
The ways self-care can have a transformative effect on your life

Jaci Rogash is a Certified Transformation & Mindset Coach who works with game changers. The big-hearted women who have experienced trauma or significant adversity in the past that still impacts the way they live their lives today.

Jaci grew up in country Victoria and is no stranger to trauma and adversity herself, having been the victim of bullying, sexual assault, family violence and stalking before the age of 24. Jaci moved to Melbourne and joined the police force, believing this would give her the opportunity to help others.

After realising the police force was not for her, Jaci went on her own deep healing journey. Through this process she discovered coaching and the benefits of coaching and realised this was her true calling.

With 11 years’ experience working in trauma enforced roles, dealing with sexual assaults, family violence, mental health, grief and much more, Jaci now empowers her clients, to move through their self-doubt, self-sabotage, fear of judgement and unhealthy subconscious patterns so they can discover a genuine happiness they’ve never known, reignite their inner spark and ultimately discover their true self.

Connect with Jaci:Website: jacirogash.com
Instagram: @jaci.rogash

Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

A few weeks back, you asked me to share the sales and marketing process I used to fill my new 3-month 1:1 coaching program.

So today that’s what I’m doing.

I’ll be breaking down my figures from the launch, sharing the content I created, and talking you through my sales process and waitlist strategy.

This episode is a must-listen if you want to learn the three Cs that will help you prioritise personal relationships in the sales process.

Resources and Links:

Episode 49: Let’s talk about money
Episode 47: QnA: Is a 1:1 business model scalable and profitable?
Episode 26: My go-to email launch sequence
Episode 12: How to sell in the DMs without sounding salesy

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Think women don’t like talking about their money, income and wealth?

You need to listen to this.

For too long, women have been denied their financial power, and I'm on a mission to change this.

That's why in this week's episode of The Rachel Kurzyp Show, I'm talking all things money:

✨ The hesitations we have around talking about it

✨ The benefits of having open and honest conversations with our community

✨ How we can use our wealth to make a difference in the world

✨ Why context is everything when it comes to sharing our income

Whether you're for OR against sharing your income publicly, if you’re invested in the collective wealth of women, this episode is for you.

Episode 20: How to overcome your limiting money mindsets

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Are you being perceived as the inclusive business you want to be and feel you are?

Most business owners are striving to create inclusive, accessible and brave spaces online.

They have DEI statements, acknowledgements to the country and openly share their values.

But their everyday language choices aren’t reflective of this work.

Our words have the power to start conversations with our dream clients and end them.

Today on the show, I'm sharing 5 words or phrases that I see every day in the online business space that are unethical, culturally inappropriate, or problematic in some way. I explain why they are problematic and what you can say instead.

Episode 44: Words and phrases you should remove from your copy Part 1

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Leaders I’ve learned from:

Upliftingstudiostv
thejeffreymarsh
Flluske.bubble
clarabellecwb
dixiecrawford_
nevozisin
courtneychaal

If you’ve been wondering if a 1:1 business model is sustainable and profitable, this episode is for you.

I received so many questions about my recent decision to retire my offer suite and only have my 3-month 1: 1 coaching program, that I decided to share my answers with you on the podcast.

Most of the questions I received fell into three loose topics all around scaling, income and credibility.

I know you’re going to have a heap of takeaways that you can implement in your business.

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

How can I position myself as an expert when I don't feel like one yet?

This question always comes up in the first 1-2 sessions with 90% of my 1:1 clients.

If you aren't being referred by your peers and being sought out by your dream clients, it's because you haven't claimed your expertise yet.

You already have everything you need to show up, sell and serve your dream clients.

What you need is support with how to do this.

So today on the show, I'm sharing how you can position yourself as a trusted expert in three easy steps.

Sign up to my 1:1 coaching waitlist: rachelkurzyp.com.au/waitlist

Episode 35: What is your leadership style?
Episode 11: Why you need to stop sharing how-to content for free

Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp

To-do list got you feeling overwhelmed and uninspired?

I woke up on Monday with a bad case of the lockdown blues. I looked at my to-do list and wanted to stay in bed all day.

I don’t have a huge to-do list these days thanks to my business model, systems and processes and my amazing team.

But that doesn’t mean I don’t still need to get stuff done and prioritise my time, energy and creativity on tasks that serve me and my business today and into the future.

That’s why today on the show, I'm sharing the exercise I use to prioritise my to-do list every day BUT especially on days when starting something feels hard and it’s easy to tell myself that I can do it later.

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today on the show, I'm chatting through 5 words or phrases that I see every day in the online business space that are unethical, culturally inappropriate, or problematic in some way.

I explain why they are problematic and what you can say instead. My hope is that by having open discussions like this about language that we can create more inclusive, accessible and safe spaces online.

If you have a word that you’d like me to cover in Part 2 or 3 of this series, send me a DM on Instagram.

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Leaders I’ve learned from:

Upliftingstudiostv

thejeffreymarsh

Flluske.bubble

clarabellecwb

dixiecrawford_

nevozisin

courtneychaal

Today on the show, I'm chatting about soul searching and the questions you can ask yourself if you're taking time away from the daily grind to ensure your business is aligned with your vision.

If you've rethinking your values, questioning the way things have always been done and reimagining what the future can look like for your business, this is the episode for you.

Plus, I'm sharing how doing this work myself has led me to retire my courses, programs and mastermind and instead offer 1:1 coaching.

I haven't felt this excited by my business for a while now and I know this soul searching work has played a big part in this change.

Resources and Links:

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

This is why I’m such a huge advocate for having a content plan.

Many of you may not know this, but when I first started my business nearly 11 years ago I didn’t have any plans. I was legit winging it. And I did this for the first 3-4 years.

It worked for a time, but when I wanted to transition my business to online and support small businesses through online courses and programs, I realised pretty quickly that I needed a content strategy.

So you know what I did? Absolutely nothing.

It took me longer than it should have to realise I was standing in my own way due to fear and expecting others to do the hard work for me.

Whether your biggest struggle right now is showing up, knowing what content your clients are craving, finding time to create content, or not feeling comfortable to invite clients to work with you, you need a content plan.

You can’t run a successful online business without it. It acts as a compass and blueprint for everything you do.

Resources and Links:

Enrol in Create Content with Confidence
FREE GUIDE - 7 Types of Content to Convert Followers into Clients

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today on the show, I had the pleasure of chatting with my friend and client Hannah Michelotti.

We spoke about why determining your dream client is so important, how statistics and data can support you to make better business decisions, how content can build deep relationships quickly and her experience going through Create Content with Confidence.

If you’re wondering how you can get off the content creation hamster wheel and start booking your dream clients, this episode is for you.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Connect with Hannah:

Website: https://articulatewithhannah.com/

Instagram: @articulatewithhannah

5 Ways to Boost Your Speaking Confidence Freebie: https://articulatewithhannah.com/resources/

Content creation and content marketing aren’t the same thing.

Unfortunately, many business owners believe they have a content marketing strategy when in actual fact they don’t.

That’s why today on the show, I’m explaining what content marketing is, four reasons why your content strategy may not be working for you right now AND three questions you need to ask yourself if you’re ready to create a strategy that supports you to attract and book your dream clients.

And if after listening to this episode you feel you need a step-by-step process to support you to create your content strategy, then I’d love for you to join me inside Create Content with Confidence.

Enrolment is currently open for a short amount of time.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today on the show, I had the pleasure of chatting with my friend and client Jenn Lynn.

We spoke about why determining your area of expertise is so important, how having a strategy can help the creative process flow, how repurposing content can save you so much time and her experience going through my signature 6-week program, Create Content with Confidence.

If you’re wondering how you can get off the content creation hamster wheel and start booking your dream clients, this episode is for you.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Connect with Jenn:

Website: https://blackandwhite.marketing

Instagram: @blackandwhite.marketing

https://www.instagram.com/blackandwhite.marketing/

Is Your Website Working for You Quiz:

https://blackandwhite.involve.me/is-your-website-working-for-you

Today on the show, I want to give you a special behind-the-scenes tour of my 6-week program Create Content with Confidence.

I’m sharing what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.

If you’ve been thinking about enrolling or just want to learn the strategy that goes behind content that converts, this episode is for you.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

It’s a well-known fact that I’m not a fan of jumping on the latest marketing trends or adding new channels to my content strategy if I don’t think it will serve my business.

I took my time creating a Reels strategy that works for my business - and this has paid off.

My Reels has helped me to gain followers, email subscribers, clients, sales and other opportunities.

That's why today on the show, I'm sharing the strategic thinking that went behind my most successful Reel that has over 9,000 views.

This might not seem high to some but remember: going viral is irrelevant if you’re not becoming known for the right thing and you don’t have a way to move your followers from your Reel and into your community.

So if you’re interested in incorporating Reels into your content marketing strategy, then this episode is for you.

Resources and Links:

SAVE YOUR SEAT - Create Stand-Out Content Masterclass
FREE GUIDE - 7 Types of Content to Convert Followers into Clients
REEL referred to in the episode

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Content not converting?

No? You’re not alone.

Today on the show, I’m breaking down the 5 components of stand-out content.

If you're getting likes but not DMs and profile views but no sales enquiries, you may be missing one or more of these essential components.

What I’m sharing today can be applied to your written content, videos, podcast episodes and everything in between.

You’ll need a pen and paper handy for this episode.

Resources and Links:

SAVE YOUR SEAT - Create Stand-Out Content Masterclass
FREE GUIDE - 7 Types of Content to Convert Followers into Clients

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Not all leaders are extroverts and speak really fast.

Each of us can sell, serve and teach from a place that feels good.

You just need to identify that place first.

And I think a great place to start is to identify your leadership style so you can play to your strengths and find ways to overcome areas that don’t come naturally to you.

That’s why today on the show, I’m sharing the three leadership styles with you - The Storyteller, The Teacher and The Facilitator.

My hope is that by the end of this episode you will feel more confident stepping into the role of a leader in your community and see that personality traits such as being outspoken or funny aren’t a prerequisite of a great leader.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

SAVE YOUR SEAT - Create Stand-Out Content Masterclass

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

I know you can be consistent and inconsistent but can you be consistently inconsistent?

The topic that has dominated all my conversations with both my clients and my community over the last few months has been centred on showing up, following through on ideas and procrastination.

That’s why today on the show, I’m sharing 3 things you can do that will help establish consistency in your business today.

Because consistency still is one of the best ways to support a growth mindset, build the know, like and trust factor with your clients and measure what is and isn’t working in your business.

So if you’re avoiding work due to self-doubt or lack of motivation, this episode is for you.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

SAVE YOUR SEAT - Create Stand-Out Content Masterclass

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Wanna create content but don’t have time or any creativity during lockdown?

I’ve created a series of fun games that will help you create content in under 5 minutes a day EVEN when you have zero original thoughts, can’t form a sentence, and plan on working from your bed.

The challenge is designed to get you more likes, shares, DMs and even sales by supporting you to build the know, like and trust factor in your business.

I truly believe in the power of content marketing. One post can bring you an opportunity you would never otherwise have had. Attract dream clients you didn’t know existed. And provide you inspiration, joy and connection which leads to financial security.

So if you’re feeling the pressure to create during lockdown or are feeling uninspired generally, this podcast episode is for you.

Resources and Links:
Challenge #1 - https://www.instagram.com/p/CPb-VP4jkhN/
Challenge #2 - https://www.instagram.com/p/CPeZ7kCnOZG/
Challenge #3 - https://www.instagram.com/p/CPhEOebjye_/
Challenge #4 - https://www.instagram.com/p/CPjoSGkj0tE/
Challenge #5 - https://www.instagram.com/p/CPmPFLljSf9/

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

JOIN THE CCWC WAITLIST

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What do you want your dream clients to feel, think or do after engaging with you?

Many of my clients shy away from embracing their personality online due to fear of judgement.

And while I’ve been there and totally get it, hiding behind your brand or creating a biz persona for yourself is hard to maintain AND puts a barrier between you and your dream clients.

That’s why today on the show, I’m sharing the 4 components you need to create a unique and memorable brand personality that appeals to your kind of people.

My hope is that by understanding how a strong brand personality is created, you will have the confidence and clarity needed to show up online in a way that feels good to you.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes
JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

How do you write content for your business so quickly?

I get asked this question all the time by my clients.

And while I’d love to pretend I can whip up a scroll stopping post in 60-seconds flat on demand, this just isn’t the case.

Some days everything flows and others I have to follow my 5-step writing process to the letter to ensure my content is clear, concise and actionable.

That’s why today on the show, I’m sharing the five stages of writing anything because writing is a process and it can be learnt.

If you follow the process you will be able to create content that attracts your dream clients and sells your services with ease in half the time.

Imagine what you could do with this additional time? Build deep relationships with your community, update your content marketing strategy, work on passion projects, the options are endless.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Ready to transform your generic posts into standout content?

If coming up with content pillars makes your brain hurt and sticking to content themes sucks the fun out of creating content, this episode is for you.

Today on the show, I’m sharing the 7 types of content you can use to turn followers into clients.

Using my content formulas will help you to attract your dream clients, increase your visibility, position you as an expert, and support you to invite your clients to work with you.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today on the show, I want to give you a special behind-the-scenes tour of my 12-week coaching program The Creative Freedom Method.

Specifically, what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 12 weeks, and how you can enrol.

If you’ve been thinking about enrolling or just want to learn the strategy that goes behind creating a signature offer, this episode is for you.

Resources and Links:

Enrol in TCFM

Learn more about TCFM: https://rachelkurzyp.com.au/TCFM
Book in a 15-minute call with Rachel here.
Episode 25: Signs it’s time to create a signature service

Episode 7: A 4-step framework to define your niche

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Multi-passionate biz owners: I created this episode for you.

Are you a passionate and driven high-achiever who always gives their all in their work?

BUT, You struggle to finish the projects you start and often feel unclear about where you should prioritise your time?

If this is resonating, know that you’re not alone.

I coach incredibly talented women every day who feel stuck because they have so many passions they want to incorporate and ideas they could explore, that they don’t know what to focus on in their business.

That's why today on the show, I’m sharing 5 ways you can embrace being a multi-passionate while still growing your sustainable and profitable business.

You can grow your business and achieve your creative and financial goals when you limit distractions.

Resources and Links:

Episode 18: How to create a profitable offer suite

Episode 22: How to create a signature service around your strengths

Enrol in TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

If you want to qualify leads and attract your dream clients with ease, a lead magnet can help.

Choosing the right lead magnet for you and your signature service is key.

That's why today on the show, I'm sharing everything you need to know about lead magnets - why you need one, the different types you can create, and some questions to ask yourself to help you get started.

I hope by breaking down the strategy behind creating lead magnets, you’ll be one step closer to creating your own.

Resources and Links:

Episode 26: My go-to email launch sequence
Join the TCFM waitlist: https://rachelkurzyp.com.au/TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Email marketing is one of the easiest and most effective ways to invite your dream clients to work with you.

Don’t let over-complicated launch sequences and confusing copy suggestions stop you from giving email marketing a go.

In today’s episode, I’m sharing my 4-email launch sequence that is perfect for service-based entrepreneurs.

I’m covering when to send each email, what headline to use, how to use testimonials, and what content to include so you have everything you need to use email marketing in your next launch.

Resources and Links:

Join the TCFM waitlist: https://rachelkurzyp.com.au/TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

How do you know it’s time to reduce the amount of services you have and go all in on one thing?

Today on the show, I’m chatting about signature services - what they are, why you need one, and the 5 signs that it’s time you created yours.

If you’re struggling to book clients consistently, aren't sure how to price ýour services, avoid selling at all costs and never have time to work on your business, then this episode is for you.

Resources and Links:

Episode 8: 5 Signature Service mistakes to avoid
Episode 7: A 4-step framework to define your niche

Join the TCFM waitlist: https://rachelkurzyp.com.au/TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Everyone is being featured in Yahoo Finance.

What’s the deal with that?

Today on the show, I’m answering the question ‘Should you pay for exposure?’

If you’ve been offered paid PR opportunities recently, this is the episode for you.

I’m covering what Fake PR is, the pros and cons of paid PR and other ways you can use PR opportunities to amplify your credibility and expertise.

Resources and Links:

SourceBottle: https://www.sourcebottle.com/

Help a Reporter: https://www.helpareporter.com/

Join the TCFM waitlist: https://rachelkurzyp.com.au/TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Wondering why your sales page isn’t converting?

Today on the show, I’m sharing 5 elements that every sales page needs so that you can review yours and make any tweaks and adjustments.

And as a bonus, I’m answering the two sales page questions that I get asked on the daily:

How long should my sales page be?

And how can I talk about my client’s current problems without being unethical?

If you’ve been wanting to ask a copywriter + marketing coach these questions too, then this episode is a must-listen.

Resources and Links:

Episode 8: 5 Signature Service mistakes to avoid

Episode 7: A 4-step framework to define your niche

Join the TCFM waitlist: https://rachelkurzyp.com.au/TCFM

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

If you’ve found yourself offering a service that leaves you feeling exhausted and out of alignment, you’re not alone.

Many of my dream clients come to me for this reason. Which is why I’m excited to share some of the questions and exercises I take my clients through inside my coaching programs.

My hope is that they will help you to see where you can make changes in your current services and if it’s time to create your own signature service that supports you to show up as your authentic self.

Resources and Links:

Join the TCFM waitlist: http://rachelkurzyp.com.au/TCFM

Episode 7: 4 step framework for determining your niche

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Everyone is always talking about the value of outsourcing and hiring help.

But how do you know what tasks to outsource, who you should hire and what you need to do first?

I’ve got you covered in today’s episode.

You’ll need to have a pen and paper handy for this one!

Resources and Links:
ENROL in the Freedom to Scale Mastermind: https://rachelkurzyp.com.au/FTS
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Are income-focused conversations on IG affecting our money mindset?

I think it’s great that womxn are starting to have conversations about personal wealth and their finances.

Often we’ve given our financial power over to others in our lives or not been able to accumulate personal wealth.

But I do think the constant talk of income without context is having an affect on our mindset whether we want to admit it or not.

I know it's affected mine.

So today on the show, I'm sharing how I'm working through my money mindsets AND three questions you can ask yourself if you want to start working through yours.

Resources and Links:

ENROL in the Freedom to Scale Mastermind: https://rachelkurzyp.com.au/FTS

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Episode 4: How to Show Up Before You Feel Ready

What is bro-marketing?

I recently attended a Bro Marketing Overthrow workshop by Dr Michelle Mazur (author of 3 Word Rebellion - which I love too!).

And I loved it because Michelle was able to clearly articulate what I've been thinking for years.

Thanks to her extensive research, I'm now finally able to say that I dislike bro-marketing so much because it removes our agency by bypassing the decision-making process.

I know you're going to appreciate her bro-marketing definition that I share in today's episode too.

It's thanks to thought leaders like Michelle that the online business space finally has the information we need to start calling out bro-marketing.

That's why today on the show, I'm sharing what it is, how to spot it in the online space, and how you can assess your own business to ensure you’re not unknowingly using any bro marketing tactics.

If you've been wondering what this term means, this is the episode for you.

Resources and Links:
ENROL in the Freedom to Scale Mastermind: https://rachelkurzyp.com.au/FTS
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Facebook Group: https://www.facebook.com/groups/creativefreedommethod
Episode 2
Episode 16
Maggie Patterson: @smallbusinessboss
Michelle Mazur: @drmichellemazur

Looking to add new service or product offers to your suite this year?

Today on the show, I'm sharing the three questions I ask myself before I create something new to ensure my offer suite continues to be profitable for my business and supports my multi-passionate lifestyle.

Use these questions to guide your decision making and business strategy.

Resources and Links:
ENROL in the Freedom to Scale Mastermind: https://rachelkurzyp.com.au/FTS
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Facebook Group: https://www.facebook.com/groups/creativefreedommethod

Today on the show, I’m bringing you behind-the-scenes into my business and my strategic planning process.

I’m always fascinated by what’s going on in people’s businesses. Everything we share - the emails, IG stories, workshops - are the end product.

And often we don’t hear the strategy or decisions that were made months and even years before.

That’s what I’m going to do today.

I’m sharing my top 2020 mindset, strategy and marketing learnings.

I hope that by sharing what I’ve learnt, it will help you with your business planning for 2021.

AND for those of you who are nosey like me! I’m also sharing some info about a new offering I’m launching in March next year.

If you’ve found the pod valuable this year, please leave a review so I can reach more amazing humans just like you who want to use their business to make a positive contribution to the world.

Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp Facebook Group: https://www.facebook.com/groups/creativefreedommethod Episode 15: https://therachelkurzypshow.transistor.fm/episodes/how-to-make-your-2021-strategic-plan-in-5-easy-steps

Are some marketing tactics unethical?

I think we can all agree that bro marketing strategies like creating fake urgency and the manifest money mindset are unethical.

I believe things become greyer when we look at specific marketing tactics on their own.

That’s why today on the show, I’m looking at 4 specific marketing tactics that have been criticised this year: Charm pricing, Countdown timers, Bonuses and Post-it note walls.

If you’ve been wondering what they are, how they are used, and what you need to consider before implementing them in your business, then this episode is for you.

Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp Facebook Group: https://www.facebook.com/groups/creativefreedommethod/ Episode 2: https://share.transistor.fm/s/d1ce1bf8

2020 has proved we need a business plan.

It’s hard to ‘pivot’, ‘unlearn’ and ‘give back’ when you don’t have a starting point.

That's why today on The Rachel Kurzyp Show, I'm sharing my 5 steps for creating a strategic business plan. 1. Yearly review 2. Revise mission 3. Goal development 4. Allocate personal leave 5. Schedule action items

My plan lays out everything I want to achieve and how I plan on making it happen so I can start off 2021 focused and recharged. If you’re currently planning for 2021, this episode is for you.

Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp Join the Facebook Group: https://www.facebook.com/groups/951996765326943 Episode 9: https://share.transistor.fm/s/f7a9054d

Systems and processes can make or break your business.

They contribute to your profit, customer experience, reputation and visibility, and can protect you from nightmare clients, copycats and general overwhelm.

Business owners love investing in front-end things like branding, design, and copy. But I often get resistance when I say they need to invest time, creativity, and money into their backend systems.

If you've been resisting doing this work because you're too busy to find the time OR you're waiting until you have money to hire help, then this episode is for you.

Today, I'm sharing how you can do a simple process and systems audit of the main areas in your business.

So you can identify the gaps, fix them, and continue growing your business.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp

Have you ever wondered how I create content for my business?

I'm a copywriter and a marketing coach which means a love a good stepped-out process.

That's why today, I'm sharing my 7-step content creation process.

I'll be answering all the content, writing and editing questions you've asked me over the last few months like how I come up with content ideas, write headlines, remove redundant copy and use subheadings.

You can implement the same writing process in your business saving you time, energy, and creativity that can be used for other important business activities.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Keen to sell in the DMs but afraid to come off sleazy and salesy?

No one likes an unsolicited 'hey girl; you're on fire' DM.

And just because others are selling to their community this way, doesn't mean you have to.

Today I'm sharing the ways I start genuine conversations online and how I respond to sales enquires.

My hope is by sharing how I approach selling in the DMs you will be able to make sales and marketing decisions that work for you and your business.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN the Create Client-Attracting Content with Confidence Challenge: rachelkurzyp.com.au/challenge

If you want more paying clients, stop sharing ‘how-to’ content for free.

A huge trend on Instagram right now is mini-trainings and to always be teaching, sharing, and coaching.

I’m all for creating value and helping your dream clients get wins. Serving should be at the heart of all our businesses.

But there is a fine line between being of service and doing a disservice to your clients.

That’s why today, I’m diving into the types of content you should be creating for your clients. And the content strategies you need to have to support your content creation.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN the Create Client-Attracting Content with Confidence Challenge: rachelkurzyp.com.au/challenge

If you want to create the "WOW, she's in my head" effect with your content; this episode is for you!

Today I'm sharing the difference between demographics and psychographics and how they work together to create marketing and sales content that hit your clients in the feels and help them take action.

I'm also going to walk you through three easy ways you can get to know your dream clients on an intimate level and use what you learn to serve them in your services, programs and products.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN the Create Client-Attracting Content with Confidence Challenge: rachelkurzyp.com.au/challenge

Nothing gets me more fired up than when I hear the phrase…

"You need to be on, [ insert marketing, fad, platform, channel ], to be successful in business."

This phrase completely misses the point and is misleading for most business owners.

It doesn't matter what platform or channel you're on if you don't have the fundamental strategies and frameworks in place to help you get in front of your followers and convert them into clients.

Unlike new platforms, the business strategies I’m going to share with you today in this week's episode will support your business at 100 followers and 5,000 followers AND $1k months and $5k months.

They will provide the solid foundation you need to build an unshakeable and unstoppable business.

So before you jump on Reels, pay for FB ads, or create a digital product because an IG coach told you too, listen to this episode.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp ENROL IN TCFM: rachelkurzyp.com.au/TCFM

What is a signature service? And what are the benefits of having one?

They are one of the best ways to become the go-to leader in your niche; make marketing and selling simple, and allow you to create content with ease.

Which is what you want, right?

But like with anything in business, creating your signature service involves a huge mindset shift and a lot of strategies.

In today's episode, I'm sharing the 5 mistakes creative entrepreneurs make when they create their signature service the first time.

I hope by sharing these mistakes, you can focus your time, energy, creativity, AND money on strategies that are right for your business.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN THE TCFM WAITLIST: rachelkurzyp.com.au/TCFM

Everyone says you need to niche.

But what exactly does this mean? And how can you do it?

Niching is the process of becoming known for one thing so you can become a leader in your space, have a go-to offering, systemize your business, and charge premium prices.

But if you’re like me, everything inside you is screaming, don’t do it!

If you feel resistant to niching, know you’re not alone.

That’s why in today's episode I’m sharing publicly for the first time my signature four part-framework to find your niche.

I promise that my framework will reduce the overwhelm, resistance and disappointment you’re currently feeling about this whole niching thing.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN THE TCFM WAITLIST: rachelkurzyp.com.au/TCFM

Do you know who your dream clients are?

The number one reason why people choose to work with me in my coaching program The Creative Freedom Method is because they are done working with b-grade clients.

B-grade clients leave you feeling frustrated, exhausted, deflated, and like it’s not worth the paycheck.

If you’re nodding along to this, I’m here to tell you that it’s time you waved goodbye to b-grade clients and get clear on who your dream clients are.

There’s a lot of bad advice when it comes to identifying your dream clients.

So in today's episode, I’m going to dispel 2 myths that I see people buying into every day AND 3 types of clients that you need to avoid at all costs.

I hope by walking you through these, you’ll have the knowledge and tools you need to get clear on who your dream clients are.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp JOIN THE TCFM WAITLIST: rachelkurzyp.com.au/TCFM

Don’t listen to the likes of Gary Vee who says you should create new content every day.

In today’s episode, I’m addressing the myth that you can’t reuse and repurpose your content. The pressure we put on ourselves to come up with new ideas on the daily is one of the biggest reasons why my clients and community have trouble posting consistently.

If you’ve been told that you can’t: repost high-performing IG posts; repurpose old blog posts into emails; turn live launch videos into evergreen webinars, and republish highly-viewed podcast episodes, I’m here to tell you that you can!

I’ll show you how I reuse and repurpose my content so that it remains relevant and continues adding value for my community. You can then apply my content marketing strategies to your own business.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Does this sound familiar? “But I don’t feel ready…what if X happens…” My mindset exercise will help you acknowledge your fear and act anyway.

No one is immune to the nauseating gut feeling that comes up every time you’re about to do something big in your life and business. In today’s episode, I’m walking you through a mindset exercise that I use and teach my clients in my coaching program, The Creative Freedom Method.

It will help you acknowledge the underlining fear, put in place strategies to reduce the perceived risks, and take considered and empowered action. If you’re ready to stop avoiding the one thing you know is going to take you closer to your goals, you need to listen to this episode.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Working in my family’s business as a kid, shaped my thinking around selling, serving, and running a business.

Today, I’m sharing the transformational moments in my business journey and how I got to where I am today. I cover my first experience of selling in my family business as an 8-year-old, what lead up to me quitting my day job, and the steps I’ve taken to build a profitable business that supports my multi-passionate lifestyle.

Not only have my strong feelings, values, and ethics around selling informed everything I do in my business, they also inform how I teach business, sales, and marketing strategies to my clients. I hope my sharing insights into my values and decision-making process; you’ll be inspired to blend who you are with what you do too.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE – The Complete Road Map for a Successful and Stress-free Launch: rachelkurzyp.com.au/successfulsales

4 unethical marketing tactics that I’m seeing business owners using on the daily and what to do instead.

If well-known business owners are using these marketing tactics, it must be OK right? I know it’s hard to believe, but many of the business owners we have traditionally looked up to are using unethical marketing tactics. We have an ethical and moral obligation as business owners to ensure the wellbeing of our community and not cause harm.

This episode will give you a deeper insight into why some marketing tactics are unethical and how you can still market your business successfully on your own terms while upholding your values, practising empathy, and being aware of the constructs in which you operate in.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE – The Complete Road Map for a Successful and Stress-free Launch: rachelkurzyp.com.au/successfulsales

If you know content marketing is important, but you don’t have enough hours in a day, this episode is for you.

Today I’m sharing 4 simple and easy to action content marketing tips that will help you convert your followers into clients in less than 5 minutes a day. When used together, they will improve your current engagement, increase your current reach, and help you generate more warm leads from the content you’re already creating.

Specifically, I’m teaching you how to write scroll stopping headlines, use call-to-actions that move followers down your sales funnel, start building 1:1 relationships with your community, and create content that will position you as an expert.

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Welcome to The Rachel Kurzyp Show. My mission is to help you build a business that supports your multi-passionate lifestyle, create content with confidence and clarity, and launch profitable signature services and products.

If you’re ready to become a respected leader and creator in your community, then you’re in the right place. This podcast will teach how to grow your business in a way that feels right to you without having to choose between your passions, compromise your values to make money, and use unethical tactics to gain the financial freedom.

Every Wednesday, I’m going to be diving deep into my business and showing you all the good behind-the-scenes stuff; sharing bite-sized lessons, advice, tips, resources, and providing mindset prompts that will help you to dream big for your life and business.

I want this podcast to meet you where you’re at. So, if there is a question you’d like me to answer or a topic you want me to cover, let me know!

Resources and Links:

Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp