Margin by Retraice: Recent Episodes
Retraice, Inc.
Margin is a livestream and podcast about starting a business. Subscribe at https://www.retraice.com/margin-paid for access to all segments.
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There are many danger zones for delusions to hide in.
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Details: danger zones; the money; the substance of the content; Who gets listeners?; subscriptions vs. ads; solopreneurship; the production checklist; Margin itself; volitional necessity.
Complete notes and video at: https://www.retraice.com/segments/ma22
Air date: Saturday, 15th Oct. 2022, 9 : 35 PM Eastern/US.
0:00:00 danger zones;
0:01:35 the money;
0:07:30 the substance of the content;
0:12:45 Who gets listeners?;
0:14:06 subscriptions vs. ads;
0:14:47 solopreneurship;
0:17:27 the production checklist;
0:18:30 Margin itself;
0:19:02 volitional necessity.
Copyright: 2022 Retraice, Inc. https://retraice.com
We looked for delusions here and didn't find any.
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Details: 'typically a symptom of mental disorder'; data is anti-delusional; getting to two hours; time and the toothbrush test; the upshot; Where's the delusion?
Complete notes and video at: https://www.retraice.com/segments/ma21
Air date: Friday, 14th Oct. 2022, 10 : 35 PM Eastern/US.
0:00:00 'typically a symptom of mental disorder';
0:06:12 data is anti-delusional;
0:07:56 getting to two hours;
0:13:03 time and the toothbrush test;
0:18:55 the upshot;
0:25:02 Where's the delusion?
Copyright: 2022 Retraice, Inc. https://retraice.com
Life is at the mercy of imagination.
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Details: shoulders; lesser concerns; dream size; the delusion lifecycle; the threat to dreams; I am probably massively deluded; being tough vs. being deluded; shedding delusions.
Complete notes and video at: https://www.retraice.com/segments/ma20
Air date: Thursday, 13th Oct. 2022, 10 : 00 PM Eastern/US.
0:00:00 shoulders;
0:03:33 lesser concerns;
0:05:01 dream size;
0:07:07 the delusion lifecycle;
0:10:03 the threat to dreams;
0:10:45 I am probably massively deluded;
0:15:56 being tough vs. being deluded;
0:23:08 shedding delusions.
Copyright: 2022 Retraice, Inc. https://retraice.com
A wandering look at the details behind the website project.
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Details: preliminaries; local-STEPS and server-STEPS; heat-mapping the duration of steps; distribution is the kingdom; the psychology of previous investments.
Complete notes and video at: https://www.retraice.com/segments/ma19
Air date: Thu, 13th Oct. 2022, 1 : 20 AM Eastern/US.
0:00:00 preliminaries;
0:05:00 local-STEPS and server-STEPS;
0:18:19 heat-mapping the duration of steps;
0:21:43 distribution is the kingdom;
0:24:49 the psychology of previous investments.
Copyright: 2022 Retraice, Inc. https://retraice.com
Projects can be like climbing sand dunes.
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Details: why I do this; two purposes of this segment; Why the website?; the sand dunes.
Complete notes and video at: https://www.retraice.com/segments/ma18
Air date: Monday, 10th Oct. 2022, 1 : 00 AM Eastern/US.
0:00:00 why I do this;
0:04:41 two purposes of this segment;
0:09:04 Why the website?;
0:13:24 the sand dunes.
Copyright: 2022 Retraice, Inc. https://retraice.com
On what, when and how to automate work.
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Details: a tough decision; the dilemma; our needs; our programming experience; kinds of automation; cost and benefit; relief and reliability; Friday.
Complete notes and video at: https://www.retraice.com/segments/ma14
Air Date: Friday, 13th Nov. 2020, 3 : 05 PM Pacific/US.
Chapters:
00:00 a tough decision;
03:26 the dilemma;
05:32 our needs;
07:44 our programming experience;
12:14 kinds of automation;
15:02 cost and benefit;
17:27 relief and reliability;
18:37 Friday.
References:
Abelson, H., Sussman, G. J., & Sussman, J. (1996). Structure and Interpretation of Computer Programs. MIT, 2nd ed. ISBN: 978-0262510875. Searches:
https://www.amazon.com/s?k=978-0262510875
https://www.google.com/search?q=isbn+978-0262510875
https://lccn.loc.gov/96017756
Martin, R. (2018). Clean Architecture: A Craftsman’s Guide to Software Structure and Design. Prentice Hall. ISBN: 978-0134494166. Searches:
https://www.amazon.com/s?k=978-0134494166
https://www.google.com/search?q=isbn+978-0134494166
https://lccn.loc.gov/2017945537
Nisan, N., & Schocken, S. (2005). The Elements of Computing Systems: Building a Modern Computer from First Principles. MIT. ISBN: 978-0262640688. Searches:
https://www.amazon.com/s?k=978-0262640688
https://www.google.com/search?q=isbn+978-0262640688
https://lccn.loc.gov/2005042807
Petzold, C. (2000). Code: The Hidden Language of Computer Hardware and Software. Microsoft Press. ISBN: 978-0735611313. Searches:
https://www.amazon.com/s?k=978-0735611313
https://www.google.com/search?q=isbn+978-0735611313
https://lccn.loc.gov/99040198
Scott, J. C. (2009). But How Do It Know? The Basic Principles of Computers for Everyone. John C. Scott. ISBN: 978-0615303765. Searches:
https://www.amazon.com/s?k=978-0615303765
https://www.google.com/search?q=isbn+978-0615303765
Copyright: 2020 Retraice, Inc. https://retraice.com
On passing and failing tests.
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Details: the Screenslaver; our live audio architecture hypothesis; failure; architectural hypotheses; our response; side note—make testing fun; amendment—business wife.
Complete notes and video at: https://www.retraice.com/segments/ma13
Air date: Tuesday, 10th Nov. 2020, 12 : 50 PM Pacific/US.
Chapters:
00:00 the Screenslaver;
00:49 our live audio architecture hypothesis;
04:52 failure;
05:46 architectural hypotheses;
07:36 our response;
13:23 side note—make testing fun;
13:39 amendment—business wife.
References:
Martin, R. (2018). Clean Architecture: A Craftsman’s Guide to Software Structure and Design. Prentice Hall. ISBN: 978-0134494166. Searches:
https://www.amazon.com/s?k=978-0134494166
https://www.google.com/search?q=isbn+978-0134494166
https://lccn.loc.gov/2017945537
Copyright: 2020 Retraice, Inc. https://retraice.com
On desire, fear and resources.
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Details: video experiment; quitting your job; our story; the essential problem; acid and fire; what it comes down to; luck and escape; more of our story; getting out there; you're never ready; entrepreneurs are risk-takers.
Complete notes and video at: https://www.retraice.com/segments/ma12
Air date: Thursday, 5th Nov. 2020, 11 : 25 AM Pacific/US.
Chapters:
00:00 video experiment;
03:09 quitting your job;
03:55 our story;
06:36 the essential problem;
08:19 acid and fire;
10:07 what it comes down to;
11:51 luck and escape;
13:55 more of our story;
15:38 getting out there;
17:12 you're never ready;
19:00 entrepreneurs are risk-takers.
References:
Benson, A. C. (1916). Escape, and Other Essays. Echo Library. ISBN: 978-1847029010. Searches:
https://www.amazon.com/s?k=978-1847029010
https://www.google.com/search?q=isbn+978-1847029010
https://lccn.loc.gov/15019279
Graham, B. (1973). The Intelligent Investor: A Book of Practical Counsel. Harper Business, 4th revised ed. Fourth edition 1973; this edition, with material from Jason Zweig, 2006. ISBN: 978-0060555665. Searches:
https://www.amazon.com/s?k=978-0060555665
https://www.google.com/search?q=isbn+978-0060555665
https://lccn.loc.gov/2003047894
Copyright: 2020 Retraice, Inc. https://retraice.com
On data, questions, knowables and knowns.
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Details: data is deceptive; our data; what's clear to us about our business; our key questions; you can adapt our specifics.
Complete notes and video at: https://www.retraice.com/segments/ma11
Air date: Wednesday, 4th Nov. 2020, 1 : 55 PM Pacific/US.
Chapters:
00:00 data is deceptive;
01:27 our data;
05:20 what's clear to us about our business;
14:06 our key questions;
22:44 you can adapt our specifics.
References:none today.
Copyright: 2020 Retraice, Inc. https://retraice.com
On financial reports, budgeting and miscellanea.
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Details: monthly reflection; money and stupid cash; our investment; three accounting reports plus one; balance sheet; outside investors; securities laws; our strategic decisions; zero day and other days; thoughts on incorporating; more on the balance sheet; thoughts on annual pricing; income statement (profit-and-loss); contents and packaging; more P&L more `cash projections' report; cash flow statement; routine, reports, clarity.
Complete notes and video at: https://www.retraice.com/segments/ma10
Air date: Monday, 2nd Nov. 2020, 2 : 15 PM Pacific/US.
Chapters:
00:00 monthly reflection;
01:39 money and stupid cash;
04:47 our investment;
08:06 three accounting reports plus one;
10:37 balance sheet;
11:56 outside investors;
12:43 securities laws;
14:36 our strategic decisions;
17:23 zero day and other days;
20:07 thoughts on incorporating;
25:18 more on the balance sheet;
26:12 thoughts on annual pricing;
27:43 income statement (profit-and-loss);
30:00 contents and packaging;
32:00 more P&L
34:10 more `cash projections' report;
36:14 cash flow statement;
37:00 routine, reports, clarity.
References:
Conte, J. (2016). PatreCon: Adjust your packaging. Youtube.com. 15th Nov. 2016
https://youtu.be/R5tkpqW-1BY Retrieved 3rd Nov. 2020.
Gevurtz, F. A. (2004). The historical and political origins of the corporate board of directors. Hofstra Law Review, 33(1).
http://scholarlycommons.law.hofstra.edu/hlr/vol33/iss1/3 Retrieved 13th Sep. 2019.
Graham, B. (1973). The Intelligent Investor: A Book of Practical Counsel. Harper Business, 4th revised ed. Fourth edition 1973; this edition, with material from Jason Zweig, 2006. ISBN: 978-0060555665. Searches:
https://www.amazon.com/s?k=978-0060555665
https://www.google.com/search?q=isbn+978-0060555665
https://lccn.loc.gov/2003047894
Graham, B., & Dodd, D. (1940). Security Analysis: Principles and Technique. McGraw-Hill, 2nd revised ed. Second edition 1940; this edition, with commentary from multiple authors, 2009. ISBN: 978-0071592536. Searches:
https://www.amazon.com/s?k=978-0071592536
https://www.google.com/search?q=isbn+978-0071592536
https://lccn.loc.gov/2008023115
Retraice (2020/11/02). Re10: Living to Guess Another Day. retraice.com.
https://www.retraice.com/segments/re10 Retrieved 2nd Nov. 2020.
Ribstein, L. E. (2003). LLCs: Is the future here? A history and prognosis. ABA Business Law Section, 13(2).
https://studyres.com/doc/16603361/is-the-future-here%3F---american-bar-association Retrieved 1st Sep. 2019.
Sutton, G. (2016). Start Your Own Corporation. RDA Press, 2nd ed. ISBN: 978-1937832001. Searches:
https://www.amazon.com/s?k=978-1937832001
https://www.google.com/search?q=isbn+978-1937832001
https://lccn.loc.gov/2011279504
Sutton, G., & Detweiler, G. (2015). Finance Your Own Business: Get on the Financing Fast Track. Success DNA / Brisance. ISBN: 978-1944194017. Searches:
https://www.amazon.com/s?k=978-1944194017
https://www.google.com/search?q=isbn+978-1944194017
https://lccn.loc.gov/2017304946
Copyright: 2020 Retraice, Inc. https://retraice.com
On good and bad, nice and mean.
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Details: `niceness is a decision'; the two banks; Bad Bank; Good Bank; Bad Bank was not nice; demanding, but incomprehensible; a year of water torture; Good Bank prioritized differently; care and outsourcing; Were they nicer?; differences; effectiveness; styles; environments; similarities—processes guarded by people; frustration on the ground; leveling up and falling down stairs; indifference at the top; questions, but the experiments can't be run; survival fitness; businesses are documents that don't care; constraints in key documents; We have to judge, but how?; corrections to Ma7 and Ma8; pushing up the numbers at Retraice, Inc.
Complete notes and video at: https://www.retraice.com/segments/ma9
**Air date:** Saturday, 31st Oct. 2020, 1 : 05 PM Pacific/US.
Chapters:
00:00 `niceness is a decision';
00:28 the two banks;
02:05 Bad Bank;
04:33 Good Bank;
05:37 Bad Bank was not nice;
06:20 demanding, but incomprehensible;
08:45 a year of water torture;
10:57 Good Bank prioritized differently;
12:37 care and outsourcing;
15:02 Were they nicer?;
16:01 differences;
16:17 effectiveness;
17:01 styles;
18:03 environments;
18:40 similarities—processes guarded by people;
19:26 frustration on the ground;
19:58 leveling up and falling down stairs;
20:33 indifference at the top;
21:24 questions, but the experiments can't be run;
23:18 survival fitness;
24:22 businesses are documents that don't care;
26:08 constraints in key documents;
29:34 We have to judge, but how?;
31:17 corrections to Ma7 and Ma8;
32:50 pushing up the numbers at Retraice, Inc.
References:
de Becker, G. (1997). The Gift of Fear: And Other Survival Signals That Protect Us from Violence. Dell / Random House. ISBN: 0440508835. Searches:
https://www.amazon.com/s?k=0440508835
https://www.google.com/search?q=isbn+0440508835
https://lccn.loc.gov/96051051
Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches:
https://www.amazon.com/s?k=0071392319
https://www.google.com/search?q=isbn+0071392319
https://lccn.loc.gov/2004300007
Salter, A. (2003). Predators. Basic Books. ISBN: 978-0465071732. Searches:
https://www.amazon.com/s?k=978-0465071739
https://www.google.com/search?q=isbn+978-0465071739
https://lccn.loc.gov/2002015846
Copyright: 2020 Retraice, Inc. https://retraice.com
On before and after launch, and the six-sigma of Bill Smith. (With a philosophical and arithmetical digression in the PDF notes.)
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Details: enjoy the revolution; the six-sigma of Bill Smith; defects; measurements and experiences; six-sigma literature is mostly garbage; any dissatisfaction, any `customer'; revolution is before production; Darwin's territory; precision, tolerance, and simplicity; a defect at Retraice, Inc.; checklists; don't be a wantrepreneur. ALSO MENTIONED: Apple, Google, Samsung, Tesla, Toyota, Youtube.
Complete notes and video at: https://www.retraice.com/segments/ma8
Air date: Wednesday, 28th Oct. 2020, 5 : 30 PM Pacific/US.
Chapters:
00:00 enjoy the revolution;
00:43 the six-sigma of Bill Smith;
03:06 defects;
05:49 measurements and experiences;
06:27 six-sigma literature is mostly garbage;
07:52 any dissatisfaction, any `customer';
09:25 revolution is before production;
12:00 Darwin's territory;
13:04 precision, tolerance, and simplicity;
15:59 a defect at Retraice, Inc.;
19:58 checklists;
22:24 don't be a wantrepreneur.
References (from audio and PDF):
Gawande, A. (2009). The Checklist Manifesto: How to Get Things Right. Henry Holt and Co., Kindle ed. ISBN: 978-0805091748. Searches:
https://www.amazon.com/s?k=978-0805091748
https://www.google.com/search?q=isbn+978-0805091748
https://lccn.loc.gov/2009046888
Gawande, A. (2011). Better: A Surgeon’s Notes on Performance. Henry Holt and Co., Kindle ed. ISBN: 978-0805082111. Searches:
https://www.amazon.com/s?k=978-0805082111
https://www.google.com/search?q=isbn+978-0805082111
https://lccn.loc.gov/2006046962
Gouvêa, F. Q. (2008). From numbers to number systems. (pp. 77–83). In Gowers (2008).
Gowers, T. (Ed.) (2008). The Princeton Companion to Mathematics. Princeton University Press. ISBN: 978-0691118802. Searches:
https://www.amazon.com/s?k=978-0691118802
https://www.google.com/search?q=isbn+978-0691118802
https://lccn.loc.gov/2008020450
Klaf, A. A. (1964). Arithmetic Refresher. Dover. ISBN: 0486212416. Searches:
https://www.amazon.com/s?k=0486212416
https://www.google.com/search?q=isbn+0486212416
https://lccn.loc.gov/64018856
Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches:
https://www.amazon.com/s?k=0071392319
https://www.google.com/search?q=isbn+0071392319
https://lccn.loc.gov/2004300007
Lo Bello, A. (2013). Origins of Mathematical Words: A Comprehensive Dictionary of Latin, Greek, and Arabic Roots. Johns Hopkins University Press. ISBN: 978-1421410982. Searches:
https://www.amazon.com/s?k=978-1421410982
https://www.google.com/search?q=isbn+978-1421410982
https://lccn.loc.gov/2013005022
Peterson (2001/10/23). Rate vs. ratio. mathforum.org. Author name given only as ‘Doctor Peterson’; we were unable to find a first name.
http://mathforum.org/library/drmath/view/58042.html Retrieved 30th Oct. 2020.
Quigley, C. (1961). The Evolution of Civilizations. Macmillan (reprinted by Liberty Fund 1979). ISBN: 0913966576. Searches:
https://www.amazon.com/s?k=0913966576
https://www.google.com/search?q=isbn+0913966576
https://lccn.loc.gov/79004091
Russell, B. (1938). The Principles of Mathematics. W. W. Norton & Company, 2nd ed. ISBN: 0393314049. First published in 1903, 2nd ed. with new introduction 1938. Citations are from 1996 reprint. Searches:
https://www.amazon.com/s?k=0393314049
https://www.google.com/search?q=isbn+0393314049
https://lccn.loc.gov/38027192
Schwartzman, S. (1994). The Words of Mathematics: An Etymological Dictionary of Mathematical Terms Used in English. The Mathematical Association of America. ISBN: 0883855119. Searches:
https://www.amazon.com/s?k=0883855119
https://www.google.com/search?q=isbn+0883855119
https://lccn.loc.gov/93080612
Smith, B. (1993a). Six-sigma design. IEEE Spectrum, 30(9), 43–47. September 1993.
https://www.scribd.com/document/419712315/Six-sigma-Design-Quality-Control Retrieved ca. 1st Feb. 2020.
Smith, B. (1993b). Total customer satisfaction as a business strategy. Quality and Reliability Engineering International, 9(1), 49–53.
https://onlinelibrary.wiley.com/doi/abs/10.1002/qre.4680090109 Retrieved ca. 1st Feb. 2020.
Copyright: 2020 Retraice, Inc. https://retraice.com
On detecting, navigating and creating reality in business.
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Details: Jobs on reading what's not yet written; detection; steering; true north; effecting is not detecting; you are writing the page; you're changing what's around you; we are in business to write; So What?; when there are no widgets; a question for every business. ALSO MENTIONED (in mp3 or PDF): Jeff Bezos, Henry Ford.
Complete notes and video at: https://www.retraice.com/segments/ma7
Air date: Monday, 26th Oct. 2020, 6 : 40 PM Pacific/US.
Chapters:
00:00 Jobs on reading what's not yet written;
02:01 detection;
03:04 steering;
04:09 true north;
08:27 effecting is not detecting;
10:43 you are writing the page;
13:21 you're changing what's around you;
16:50 we are in business to write;
17:51 So What?;
20:08 when there are no widgets;
22:23 a question for every business.
References:
Doerr, J. (2017). Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth. Penguin Random House. ISBN: 978-0241348482. Searches:
https://www.amazon.com/s?k=978-0241348482
https://www.google.com/search?q=isbn+978-0241348482
https://lccn.loc.gov/2018002727
Isaacson, W. (2011). Steve Jobs. Simon & Schuster. ISBN: 978-1451648539. Searches:
https://www.amazon.com/s?k=978-1451648539
https://www.google.com/search?q=isbn+978-1451648539
https://lccn.loc.gov/2011045006
Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100
**Copyright: 2020 Retraice, Inc. https://retraice.com**
On waiting, being on defense and getting blindsided.
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Details: today is not Monday; Sundays and Mondays; waiting; being on the defensive; tipping people over; being blindsided; you're the CEO and the janitor; war time and peace time CEOs.
Complete notes and video at: https://www.retraice.com/segments/ma6
Air date: Sunday, 25th Oct. 2020, 08 : 20 PM Pacific/US.
Chapters:
00:00 today is not Monday;
01:12 Sundays and Mondays;
06:49 waiting;
07:44 being on the defensive;
09:50 tipping people over;
11:13 being blindsided;
13:48 you're the CEO and the janitor;
15:16 war time and peace time CEOs.
References:
Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company. Currency / Doubleday. ISBN: 0385483821. Searches:
https://www.amazon.com/s?k=0385483821
https://www.google.com/search?q=isbn+0385483821
https://lccn.loc.gov/96013509
Horowitz, B. (2014). The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Harper Business. ISBN: 978-0062273208. Searches:
https://www.amazon.com/s?k=978-0062273208
https://www.google.com/search?q=isbn+978-0062273208
https://lccn.loc.gov/2017448298
Hughes, C., & Raz, G. (2017). Radio One: Cathy Hughes. NPR’s How I Built This with Guy Raz. 14th Aug. 2017.
https://www.npr.org/2017/09/29/542650845/radio-one-cathy-hughes Retrieved 23rd Oct. 2020.
Copyright: 2020 Retraice, Inc. https://retraice.com****
Why no one cares about your business, and no one should, and that’s a relief.
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Details: you care; there's not enough care to go around; going live, humility; the Dai-ichi Life Insurance saleswoman, Mrs. Shibata; entrepreneur meet-ups; experiments on customers; friends and family—'you need to get a job'; if there were people who cared; fans vs. customers; fishhooks; customers; customers don't care, mountains don't care; nobodies; toxics; weekend thought—Mark Cook's four prudent, unanswerable questions; the Steve Jobs approach; they don't know; an invention on the spot; Friday. ALSO MENTIONED (in mp3 or PDF): Bill Campbell, Bonefish Grill, Chili’s, Henry Ford, Intuit, Kodak Gallery, OKRs, Turbotax, wireheading.
Complete notes and video at: https://www.retraice.com/segments/ma5
Air date: Friday, 23rd Oct. 2020, 08 : 40 AM Pacific/US.
Chapters:
00:00 you care;
04:22 there's not enough care to go around;
07:46 going live, humility;
08:54 the Dai-ichi Life Insurance saleswoman, Mrs. Shibata;
10:12 entrepreneur meet-ups;
11:16 experiments on customers;
13:33 friends and family—'you need to get a job';
17:30 if there were people who cared;
19:53 fans vs. customers;
20:50 fishhooks;
22:28 customers;
23:49 customers don't care, mountains don't care;
26:30 nobodies;
28:10 toxics;
29:26 weekend thought—Mark Cook's four prudent, unanswerable questions;
32:23 the Steve Jobs approach;
34:28 they don't know;
37:04 an invention on the spot;
39:59 Friday.
References:
Ariely, D. (2009). Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. Harper Perennial, Kindle ed. ISBN: 978-0061958724. Searches: https://www.amazon.com/s?k=978-0061958724
https://www.google.com/search?q=isbn+978-0061958724
https://lccn.loc.gov/2008273863
Broughton, P. D. (2012). The Art of the Sale: Learning from the Masters About the Business of Life. Penguin. ISBN: 978-1594203329. Searches:
https://www.amazon.com/s?k=978-1594203329
https://www.google.com/search?q=isbn+978-1594203329
https://lccn.loc.gov/2011040209
Doerr, J. (2017). Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth. Penguin Random House. ISBN: 978-0241348482. Searches:
https://www.amazon.com/s?k=978-0241348482
https://www.google.com/search?q=isbn+978-0241348482
https://lccn.loc.gov/2018002727
Hughes, C., & Raz, G. (2017). Radio One: Cathy Hughes. NPR’s How I Built This with Guy Raz. 14th Aug. 2017.
https://www.npr.org/2017/09/29/542650845/radio-one-cathy-hughes Retrieved 23rd Oct. 2020.
Isaacson, W. (2011). Steve Jobs. Simon & Schuster. ISBN: 978-1451648539. Searches:
https://www.amazon.com/s?k=978-1451648539
https://www.google.com/search?q=isbn+978-1451648539
https://lccn.loc.gov/2011045006
Molenaar, D. (2009). Mountain’s Don’t Care, But We Do. Mountaineers Books. ISBN: 978-0615293240. Searches:
https://www.amazon.com/s?k=978-0615293240
https://www.google.com/search?q=isbn+978-0615293240
Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397
Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100
Russell, S. (2019). Human Compatible: Artificial Intelligence and the Problem of Control. Viking. ISBN: 978-0525558613. Searches:
https://www.amazon.com/s?k=978-0525558613
https://www.google.com/search?q=isbn+978-0525558613
https://lccn.loc.gov/2019029688
Salter, A. (2003). Predators. Basic Books. ISBN: 978-0465071732. Searches:
https://www.amazon.com/s?k=978-0465071739
https://www.google.com/search?q=isbn+978-0465071739
https://lccn.loc.gov/2002015846
Sutton, G. (2012). Run Your Own Corporation: How to Legally Operate and Properly Maintain Your Company Into the Future. BZK Press. ISBN: 978-1937832100. Searches:
https://www.amazon.com/s?k=978-1937832100
https://www.google.com/search?q=isbn+978-1937832100
Copyright: 2020 Retraice, Inc. https://retraice.com
On fundamental hypotheses, testing and MVPs.
Subscribe at: paid.retraice.com
Details: what you're supposed to be doing; side note—don't tell plans; your boss; wrestling with the question; 'don't make me bankrupt'; business death; assumptions we've tested; pinching; assumption 1, 2; running out of time; 'minimum viable product'; delivering the wrestling match to customers; if customers can't buy, you aren't testing; the Retraice, Inc. case; the boundaries of the MVP; now, the wrestling match; honorable mention—Linus Sebastian on competition; empty chairs and a ketchup bottle; you are the experiment; it's like AI (go listen to Retraice); having a dog in the fight. ALSO MENTIONED (in mp3 or PDF): Eric Schmidt, Larry Page, Linus Tech Tips, Salar Kamangar, Sergey Brin, Sheryl Sandberg.
Complete notes and video at: https://www.retraice.com/segments/ma4
Air date: Thursday, 22nd Oct. 2020, 07 : 30 AM Pacific/US.
Chapters:
03:27 what you're supposed to be doing;
04:50 side note—don't tell plans;
06:52 your boss;
08:12 wrestling with the question;
09:24 'don't make me bankrupt';
11:07 business death;
13:08 assumptions we've tested;
13:53 pinching;
14:24 assumption 1, 2;
15:18 running out of time;
16:17 'minimum viable product';
16:48 delivering the wrestling match to customers;
17:48 if customers can't buy, you aren't testing;
18:28 the Retraice, Inc. case;
22:27 the boundaries of the MVP;
26:15 now, the wrestling match;
41:00 honorable mention—Linus Sebastian on competition;
42:39 empty chairs and a ketchup bottle;
44:56 you are the experiment;
46:00 it's like AI (go listen to Retraice);
47:10 having a dog in the fight.
References:
Edwards, D. (2011). I’m Feeling Lucky: The Confessions of Google Employee Number 59. Houghton Mifflin Harcourt. ISBN: 978-0547416991. Searches:
https://www.amazon.com/s?k=978-0547416991
https://www.google.com/search?q=isbn+978-0547416991
https://lccn.loc.gov/2010052588
Ellenberg, J. (2014). How Not to Be Wrong: The Power of Mathematical Thinking. Penguin. ISBN: 978-0143127536. Searches:
https://www.amazon.com/s?k=978-0143127536
https://www.google.com/search?q=isbn+978-0143127536
https://lccn.loc.gov/2014005394
Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397
Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100
Copyright: 2020 Retraice, Inc. https://retraice.com
On want, need, Fridays and competition.
Subscribe at: paid.retraice.com
Details: you don't have to love it; double coincidence of wants; Fridays and rough spots; 'independence', capital and overhead; doing things you want to do more; flat lines and exponential curves; more entrepreneurs, more competition; blue ocean, red ocean; want and need, life and death; business and marriage; pushing a car. ALSO MENTIONED: FT M&A sharks, Facebook, FT (Financial Times), Google, Instagram, WhatsApp, Youtube.
Complete notes and video at: https://www.retraice.com/segments/ma3
Air date: Wednesday, 21st Oct. 2020, 08 : 35 AM Pacific/US.
Chapters:
00:11 you don't have to love it;
00:53 double coincidence of wants;
01:58 Fridays and rough spots;
02:30 'independence', capital and overhead;
04:46 doing things you want to do more;
08:17 flat lines and exponential curves;
10:35 more entrepreneurs, more competition;
14:04 blue ocean, red ocean;
17:04 want and need, life and death;
24:10 business and marriage;
25:19 pushing a car.
References:
Grove, A. S. (1995). High Output Management. Vintage / Random House. ISBN: 978-0679762881. Searches:
https://www.amazon.com/s?k=978-0679762881
https://www.google.com/search?q=isbn+978-0679762881
https://lccn.loc.gov/96110812
Grove, A. S. (1996). Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company. Currency / Doubleday. ISBN: 0385483821. Searches:
https://www.amazon.com/s?k=0385483821
https://www.google.com/search?q=isbn+0385483821
https://lccn.loc.gov/96013509
HBR (2011). HBR’s 10 Must Reads Boxed Set: The Essentials. Harvard Business Review Press, Kindle ed. ISBN: 978-1422172018. Searches:
https://www.amazon.com/s?k=978-1422172018
https://www.google.com/search?q=isbn+978-1422172018
Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy. At 75%, location 19,695 (no pagination) in HBR (2011). Originally published in October 2004.
Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397
Schwartz, T., & McCarthy, C. (2007). Manage Your Energy, Not Your Time. At 25%, location 6,413 (no pagination) in HBR (2011). Originally published in October 2007.
Copyright: 2020 Retraice, Inc. https://retraice.com
On guesses vs. feedback, audience vs. customers, words vs. deeds.
Subscribe at: paid.retraice.com
Details: corrections, amendments, clarifications; feedback before customers; you can't test everything; spending time on guesses; side note—guessing and intelligence; you want to be intelligent; entrepreneurs everywhere; audiences are not necessarily customers; 'adding value'; ideally, you love and live your business; what audiences say vs. what they do; how to listen to customers; today—more QC; the details you miss—bubbles; customers know what you want to know.
Complete notes and video at: https://www.retraice.com/segments/ma2
Air date: Tuesday, 20th Oct. 2020, 09 : 35 AM Pacific/US.
Chapters:
00:38 corrections, amendments, clarifications;
01:41 feedback before customers;
06:25 you can't test everything;
08:04 spending time on guesses;
11:00 side note—guessing and intelligence;
12:50 you want to be intelligent;
14:06 entrepreneurs everywhere;
16:11 audiences are not necessarily customers;
17:09 'adding value';
19:01 ideally, you love and live your business;
21:50 what audiences say vs. what they do;
22:55 how to listen to customers;
23:36 today at Retraice, Inc.—more QC;
25:44 the details you miss—bubbles;
28:04 customers know what you want to know.
References:
Barlow, H. B. (2004). Guessing and intelligence. (pp. 382–384). In Gregory (2004).
Gregory, R. L. (Ed.) (2004). The Oxford Companion to the Mind. Oxford University Press, 2nd ed. ISBN: 0198662246. Searches:
https://www.amazon.com/s?k=0198662246
https://www.google.com/search?q=isbn+0198662246
https://lccn.loc.gov/2004275127
Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches:
https://www.amazon.com/s?k=0071392319
https://www.google.com/search?q=isbn+0071392319
https://lccn.loc.gov/2004300007
Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397
Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100
Copyright: 2020 Retraice, Inc. https://retraice.com
On Margin, Retraice, Inc., and what we’re working on today.
Subscribe at: paid.retraice.com
Details: intro to Margin; purpose of Margin; unhappy with crap; Margin's value; profit; business commonalities; fast and slow movers; know your customer; paywalls, doors, windows, exteriors; in business, you're not prepared; things start out bad; at Retraice today; if you're a 'kid'; today—QC'ing segments and workflow; things trying to be crap; measures toward better; business is not about ideals; experiencing your business; hypotheses. ALSO MENTIONED: Amazon, FT (Financial Times), SpaceX, Tesla, The Information, The Social Network (movie), WeWork, WSJ (Wall Street Journal).
Complete notes and video at: https://www.retraice.com/segments/ma1
Air date: Monday, 19th Oct. 2020, 10 : 05 AM Pacific/US.
Chapters:
00:00 intro to Margin;
01:28 purpose of Margin;
04:10 unhappy with crap;
04:48 Margin's value;
09:02 profit;
13:56 business commonalities;
14:50 fast and slow movers;
16:40 know your customer;
18:58 paywalls, doors, windows, exteriors;
21:58 in business, you're not prepared;
23:28 things start out bad;
26:30 at Retraice today;
29:21 if you're a 'kid';
31:36 today—QC'ing segments and workflow;
33:09 things trying to be crap;
34:48 measures toward better;
37:09 business is not about ideals;
37:47 experiencing your business;
38:49 hypotheses.
References:
Glass, I. (2009). Ira glass on storytelling 2. Youtube. Uploaded 11th Jul. 2009. Date of recording unknown.
https://www.youtube.com/watch?v=dx2cI-2FJRs Retrieved 19th Oct. 2020.
Liker, J. (2004). The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill. ISBN: 0071392319. Searches:
https://www.amazon.com/s?k=0071392319
https://www.google.com/search?q=isbn+0071392319
https://lccn.loc.gov/2004300007
Martin, R. (2018). Clean Architecture: A Craftsman’s Guide to Software Structure and Design. Prentice Hall. ISBN: 978-0134494166. Searches:
https://www.amazon.com/s?k=978-0134494166
https://www.google.com/search?q=isbn+978-0134494166
https://lccn.loc.gov/2017945537
Norris, D. (2014). The 7 Day Startup: You Don’t Learn Until You Launch. Dan Norris. ISBN: 978-1502472397. Searches:
https://www.amazon.com/s?k=978-1502472397
https://www.google.com/search?q=isbn+978-1502472397
Ries, E. (2011). The Lean Startup. Currency / Crown / Penguin Random House. ISBN: 978-0307887894. Searches:
https://www.amazon.com/s?k=978-0307887894
https://www.google.com/search?q=isbn+978-0307887894
https://lccn.loc.gov/2011012100
Serra, R., & Schoolman, C. F. (1973). Richard Serra “Television Delivers People” (1973). Youtube. Uploaded 2nd Feb. 2011. Date of recording 30th Mar. 1973.
https://www.youtube.com/watch?v=LvZYwaQlJsg Retrieved 19th Oct. 2020. See also:
https://quoteinvestigator.com/2017/07/16/product/.
Copyright 2020, Retraice, Inc. https://retraice.com/