Spa Business Mastery: Recent Episodes
Kirsten Foss
Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.
My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.
https://www.kirstenfoss.com/
In this episode, we dive into the powerful 9 energy of October—a time for completion, reflection, and embracing new beginnings in your beauty or wellness business. Learn how to let go of what no longer serves you and step into the next phase with clarity and purpose.
Tune in as we explore practical steps to align your business strategy with this transformative energy, bringing more flow, compassion, and success into your journey. Ready to finish the year strong?
In this episode of Spa Business Mastery, I’m sitting down with Samantha Howorth, who’s bringing a fresh, soulful twist to marketing. We’re talking about how to align your marketing with your natural energy using human design, astrology, and cycle syncing—so it feels more authentic and fun! Samantha also shares tips for creating a sustainable strategy that truly resonates with who you are. If you’re ready to make your marketing feel like magic, this episode is for you!
This episode is your call to action! September 2024 is bringing the powerful universal 8 energy, and it’s time for you to step up and claim your CEO role.
If you’ve been feeling stuck in service mode or struggling with abundance, now’s the time to make the shift. We’ll break down practical steps like time-blocking, cash flow strategies, and aligning with monthly energies to get your business on track for success.
Don’t wait—listen now and start making those changes today!
Welcome back to another inspiring episode where we dive deep into the world of numerology and its impact on your beauty and wellness business. September is infused with the dynamic 8 energy, which is all about harnessing your inner power, manifesting abundance, and stepping into your role as a leader with confidence and clarity.
In this episode, we’ll explore:
- How to leverage the high vibrations of 8 energy to boost financial growth, streamline operations, and strengthen client loyalty.
- The potential challenges that might arise from the lower vibrations of 8 energy, including financial setbacks, power struggles, and burnout—and how to navigate them with grace.
- The spiritual significance of the number 8 across various traditions and how you can incorporate this wisdom into your business strategy.
Whether you’re feeling the surge of ambition or the weight of responsibility, this episode offers practical tips and spiritual insights to help you align with the powerful energy of September. It’s time to take your business to the next level—without the stress or overwhelm.
Tune in, get cozy, and let’s journey together through the transformative power of 8 energy!
In this episode, we dive into the crucial topic of market positioning for beauty and wellness entrepreneurs. If you’ve been struggling to stand out in a crowded market or feel like your marketing efforts aren’t attracting the right clients, this episode is for you. We explore how aligning your business’s energy with your soulmate clients can transform your marketing strategy, making it more effective and way less effort!
You’ll learn:
- The importance of market positioning in the beauty and wellness industry
- How to differentiate your brand in a competitive market
- The concept of soulmate clients and how to attract them through energetic alignment
- Real-world examples of successful repositioning
- Actionable steps to refine your market positioning and align with your ideal clients
Don’t miss out on this essential guide to positioning your beauty and wellness business for long-term success!
Read the blog ➡️
In this episode, we explore how spa owners can blend intuition with data to make smarter financial decisions. We'll debunk common misconceptions like hiring more staff or adding new services to boost profits and discuss why data is crucial in validating your gut feelings. Learn practical steps to integrate data into your decision-making process, tools to analyze your spa's performance, and how to maintain a balance between heart and strategy. Ready to lead your spa with confidence? Tune in now!
Read the blog ➡️ https://www.kirstenfoss.com/blog/trusting-your-gut-how-to-pair-intuition-with-data-to-minimize-financial-risk-in-your-spa-business
✨ August’s Seven Energy: Embracing Faith and Trust
August brings the energy of seven, which encourages deep faith and trust. This may be challenging, especially if trusting processes or people is difficult. The seven energy invites us to reflect inwardly and balance intellect with intuition.
Challenges and Opportunities This Month
- Feeling Stuck: Use feelings of stuckness or isolation as a chance to seek spiritual support and navigate these emotions gracefully.
- Risk and Reward: Balance intuitive insights with data (like KPIs) for informed decision-making. Avoid impulsiveness.
- Truth and Authenticity: Expect situations that test honesty. Align your practices with core values and ensure transparency.
Practical Tips for Spa Owners
- Track KPIs: Combine intuitive insights with data.
- Evaluate Purpose: Reconnect with your business purpose if needed.
- Prioritize Self-Care: Focus on health and well-being.
- Seek Collaboration: Consider collaborating or getting a coach.
August in a Nutshell
Embrace August’s energy by trusting the process and balancing your spiritual and intellectual sides. For more on using numerology in your business, check out my website.
Stay tuned, stay inspired, and keep shining! ✨
Resources Mentioned
What's Your Leadership Code?
Business Numerology Readings
Welcome back to the Spa Business Mastery podcast! I'm Kirsten Foss, and in this episode, we're diving into a unique approach to spa marketing. Forget traditional tactics; we're exploring how numerology can help you find your soulmate clients. Let's uncover how numerology can transform your marketing strategy and bring in clients who truly resonate with your spa.
In this episode I cover:
- Understanding Traditional Client Profiling
- Introducing Numerology in Marketing
- The Concept of Cardology in Ideal Client Profiling
- Personal Insights and Real-Life Spa Business Applications
- How to Implement Soulmate Client Attraction
Using numerology to find your soulmate clients isn't just a novel idea—it's a game-changer. By aligning your marketing with deeper, inherent traits, you create a magnetic pull that brings the right clients to your spa. This approach not only simplifies your marketing efforts but also ensures you build meaningful, lasting relationships with your clients.
Ready to discover your soulmate clients? Book your Numerology Blueprint Reading as the first step to transforming your client attraction efforts. Don't forget to check out my upcoming posts for more insights and tips!
🔔 Hit subscribe to hear about upcoming spa business, marketing & numerology topics!
🚀 Visit my Website for more spa marketing tips- https://www.kirstenfoss.com
In the ever-evolving spa industry, maintaining client relationships can often feel like a delicate dance. What if you could harmonize your business strategies with ancient wisdom to create a more fulfilling experience for both you and your clients? Our latest podcast episode dives into just that—combining the gentle guidance of numerology with modern client care and retention systems. Together, we'll explore how to nurture long-term relationships and foster meaningful business growth.
In this podcast you'll learn about...
Numerology and Client Relationships:
- Importance of harmony and balance in client interactions.
- Avoiding pitfalls of overgiving and control tendencies linked to low vibrations of 6 energy.
Effective Client Onboarding:
- Strategies to combat client attrition.
- Emphasizing the significance of long-term client relationships over single visits.
Online Spa Booking Systems:
- Benefits of efficiency and convenience.
- Addressing challenges such as incomplete client forms.
- Implementing clear expectations and follow-ups to enhance compliance.
Personal Connections and Communication:
- The role of professional communication in fostering strong client relationships.
- Teaching clients how to respect and treat service providers.
- Ensuring harmony and balance in all client interactions.
Post-Treatment Spa Consultations:
- Importance of clear communication and detailed documentation.
- Simplifying home care recommendations to avoid overwhelming clients.
- Utilizing SOAP notes for effective treatment tracking and trust-building.
Gratitude and Personal Touch:
- Sending personalized thank you letters via snail mail to strengthen client connections.
- Highlighting spa values and expressing gratitude in communications.
Spa Client Retention Strategies:
- Implementing bounce-back coupons and snail mail campaigns.
- Using personalized win-back emails to re-engage inactive clients.
- Emphasizing individualized attention and outreach to VIP clients.
Actionable Steps for Spa Owners & Managers:
- Develop a comprehensive client onboarding process to enhance retention.
- Optimize online booking systems with follow-up protocols to ensure client compliance.
- Foster personal connections through professional, harmonious communication.
- Implement detailed post-treatment consultations and SOAP notes for consistent client care.
- Use personalized thank you notes and retention strategies to maintain and re-engage clients.
Join us as we explore these insightful strategies to elevate client care and achieve business success in the spa industry! Have any questions or need personalized advice? Reach out to me at kirsten@kirstenfoss.com or connect with me on YouTube, Instagram and Facebook.
As we step into July 2024, many of us are still reeling from June’s tumultuous number 5 energy. If June felt like a whirlwind, you’re not alone. But there’s a silver lining: July’s numerological forecast is guided by the number 6, promising peace, harmony, and karmic balance.
In this episode, you’ll learn how to harness July’s number 6 energy in your spa or wellness business:
Transition from June to July:
- After June’s chaotic number 5 energy, July’s number 6 brings peace, harmony, and karma.
Numerology Insights:
- Explanation of numerology based on Pythagoras’ methodology, encouraging listeners to discover their ruling number.
High Vibration of Number 6:
- Nurturing, love, creativity, beauty, service, justice, and focus on home and family.
Low Vibration of Number 6:
- Perfectionism, worry, control issues, blame, and drama; especially pertinent for spas.
Personal Growth and Karmic Cycles:
- Importance of eliminating negative influences and breaking karmic cycles for peace and growth.
Post-2012 Consciousness Shift:
- Opportunities to elevate awareness and overcome subconscious patterns through love and prioritizing what matters.
Spa Business Leadership:
- Team Relationship Development: Setting boundaries, handling problematic behaviors, emotional and heart intelligence, effective communication, and structured onboarding.
- Client Relationship Enhancement: Focus on treatment results, education, home care programs, and client retention through training and coaching.
Significant Dates in July 2024:
- Energy portals on July 2nd (8/8 Portal) focusing on abundance, money, and boundaries.
- Utilize the new moon on July 5th to set goals and harness the month’s harmonious energy and financial opportunities with partnerships.
Additional Recommendations:
- Book a numerology reading or forecast for personal and business insights.
- Join The Soul Spa Business Membership for all of July’s Power Portal Days: A community for those integrating spirituality into business, offering support, coaching discounts, and numerology readings.
- Read “The Power of a Positive No” by William Ury.
- Implement manuals and procedures to enhance team development and client experiences.
Embrace the power of numerology and unlock your potential this July! Questions about business numerology? Find more info here.
In the peaceful and luxurious world of spa businesses, the calm you provide your clients can sometimes hide the complex, often tricky dynamics happening behind the scenes. As a spa owner or manager, keeping your team in harmony is key to reaching your business goals. In this week’s podcast episode, we explore the art and science of managing challenging team members, highlighting the importance of strong leadership, clear communication, and well-defined processes.
In this podcast you’ll learn about the power of spa training manuals:
Importance of Addressing Problematic Behavior:
- Strategies to tackle gossiping and rule-breaking.
- Maintaining team dynamics and business objectives.
Effective Leadership:
- Establishing structures to minimize conflicts.
- Handling issues with compassion and respect.
Preventive Measures:
- The significance of proper onboarding and training.
- Creating a solid training program with documented policies and procedures.
Personal Experiences:
- Transitioning from solo operations to managing a team.
- Real-life examples of handling breaches in confidentiality and job performance issues.
- Implementation of staff handbooks and operations manuals to set clear business boundaries.
Organizational Tools:
- The role of manuals in outlining company values, team values, and company culture.
- Using these manuals as recruiting filters, training guides, and disciplinary tools.
Spa Training Manual Resources:
- Insights into the spa manager manual co-created with real-world protocols from a high-end, large facility (60+ staff)
- Coverage of team dynamics, client interactions, business operations, recruitment, training programs, disciplinary procedures, and performance reviews.
- Introduction of an 8-week spa manager training program with personalized coaching calls.
Why You Should Tune In
Managing a spa is no small feat, and navigating team dynamics can often feel like walking a tightrope. This podcast episode offers practical advice, personal experiences, and valuable resources to help you master the art of spa management. Whether you’re struggling with problematic team members or looking to establish a more structured, harmonious work environment, the insights shared in this episode are sure to provide the guidance you need.
So, tune in to this week’s podcast and take the first step towards creating a cohesive, dynamic team that works together to achieve your business goals. Your path to effective spa management starts here!
Welcome to another episode of The Spa Business Mastery Podcast, where we empower beauty business entrepreneurs to create thriving businesses that are profitable and purposeful. Today is our June business forecast where we're diving into the transformative power of June’s energy of change - and how you can harness it to achieve the freedom you’re seeking.
In this podcast episode you’ll learn about:
Understanding the Energetic Shift:
- The significance of moving from 4 energy (stability, structure) to 5 energy (change, freedom).
- Freedom through discipline; making choices as a pathway to achieving freedom and success.
The High/Low Characteristics of the 5:
- Common beauty business strengths & challenges that show up when the 5 energy of CHANGE is active
- Traits of individuals with a life path number 5, focusing on their freedom-seeking, agent of change, wild & free energies! “Don’t hold me back!” they’ll say!
Embracing Change Through Discipline:
- The role of discipline in navigating change and fostering personal and professional growth.
- Business growth often comes after personal development & spiritual growth.
Importance of Playfulness and Joy:
- Balancing work “must do’s” with elements of playfulness, adventure, and joy to keep low 5 vibrations at bay.
- Personal anecdotes and tips for incorporating laughter and playful activities into daily life.
Numerology & Lunar Business Power Days in June:
- Discussion on numerology “power portals” in June.
- Key dates & strategies for enhancing creativity and enjoyment while maintaining business structure.
- An invitation to join the Soul of Spa Membership for deeper discussions on spirituality in business. Join us for our June meeting on Monday, June 3rd at 10 am!
Kirsten's favorite quote about change:
“It’s not happening TO me, it’s happening FOR me.”
Beauty Business Inquiry Questions To Work With the 5 Energy:
- Where am I feeling a lack of freedom in my business? Financial, time, energy, resources?
- Where am I lacking discipline in my business? Financial, time, energy, resources?
- What choices do I need to make to feel some relief?
- Am I noticing when I’m distracting myself from the tasks that help me reach my goals?
- Where am I lacking joy in my life? Where can I explore playfulness, fearlessness, adventure, freedom?
As we embrace the dynamic 5 energy of June, remember that change is a powerful catalyst for growth and transformation. By making mindful choices, balancing discipline with playfulness, and seeking support when needed, you can navigate your leadership and beauty business growth with more flow and ease. As change-makers in the spa industry, freedom and joy are not just destinations but integral parts of your journey.
Thank you for joining us today. We hope you feel inspired to embrace the changes ahead and create a beauty business that truly reflects your highest aspirations. Stay tuned for more insights and tips on building a successful, joyful beauty business. Until next time, keep shining and creating with intention!
If you're feeling frustrated with your spa's copywriting and struggling to connect with your audience, then you are not alone! Many spa owners find themselves stuck in a cycle of ineffective messaging that fails to resonate with potential clients, leading to missed opportunities for growth and engagement.
In today’s episode of The Spa Business Mastery Podcast: Spa Marketing With Delia, I sat down with my friend and stellar copywriter, Sam from Search & Social where we uncover the secrets of effective copywriting tailored specifically for your spa audience!
In this episode, you will be able to:
- Master spa marketing copywriting techniques to captivate your audience and boost bookings.
- Craft detailed spa audience personas to tailor your marketing messages effectively.
- Uncover your spa's unique tone of voice to create a consistent and compelling brand identity.
- Learn how to write engaging spa treatment descriptions that entice and inform potential clients.
- Discover how to seamlessly incorporate SEO into your spa website content for improved online visibility.
The key moments in this episode are:
00:01:22 - Tailoring Copy to Spa Audience
00:04:23 - Importance of Spa's Tone of Voice
00:06:34 - Overcoming Copywriting Challenges
00:09:43 - Utilizing Storytelling in Copywriting
00:12:59 - Creating Consistency in Marketing Channels
00:15:41 - Integrating SEO in Copywriting
00:17:50 - Improving Copywriting Skills
00:19:45 - Seeking Copywriting Assistance
The resources in this podcast are:
- Email delia@virtualspabusinessmarketing.com to explore spa copywriting packages and marketing services.
- Book a free Get Acquainted call with Delia to chat more about how she can help with revamping your spa’s website, email marketing, or social media copy.
- Bookmark this episode for future reference when working on your copywriting skills.
- Visit kirstenfoss.com to check out all the marketing services offered by Virtual Spa Business Marketing!
In today’s episode, we dive deep into the transformative power of implementing structured systems within spa businesses. Kirsten Foss, business coach for the spa industry, explores why creating efficient and reliable processes isn’t just good for consistent client results, but essential for growth, efficiency, and stability in the spa industry. Join Kirsten as she uncovers the key elements necessary for spa owners to transcend their service provider roles and excel as entrepreneurs.
In this podcast episode you’ll learn about:
- The Foundation of Efficiency
- Franchising as a Model
- Delegation and Workflow
- Systematic Approaches to Business Areas
- Numerology and Timing
- Training Programs for Systemization
Timestamps:
01:21 Why spa owners struggle with their businesses, emphasizing the need for applying systems and structure to the guest experience, sales and team cutlure for growth and scalability.
04:06 Discussing the concept of preparing a business for franchising, highlighting the importance of documented systems, structure, and training for consistent outcomes and scalability.
06:36 Exploring how solo business owners can benefit from delegation and clear systems, emphasizing the need for documented processes to avoid inefficiencies and ensure consistent outcomes.
07:05 Connecting numerology’s 4 energy month to the importance of grounding ideas into tangible systems for business success, highlighting the significance of structure, stability, and foundations in the manifestation cycle.
11:04 Identifying and discussing key systems such as marketing, guest experience, sales, recruiting, inventory, and spa management.
24:55 Exploring the process of creating and implementing systems in a spa business, including spa-specific, plug-and-play systems and training programs for efficient implementation.
The Most Efficient Path to Sustainable Spa Growth
Wrapping up, Kirsten emphasizes the significance of investing in the implementation & maintenance of structured systems. Discover how prioritizing these systems not only helps in attracting and retaining clients but also provides a solid platform for scaling and achieving spa entrepreneurial success.
Structured systems are the backbone of any successful spa business. By focusing on creating and refining these systems, spa owners can ensure their business not only survives but thrives, paving the way for sustainable growth and success.
If you’re inspired to start transforming your spa business through systemization, save time and effort by purchasing Kirsten’s “plug & play” systems that are specifically designed for the spa industry. Each spa system includes all the documentation and support materials plus private 8-week coaching to customize your system transformation & ensure implementation. Book a complimentary Get-Acquainted call with Kirsten to chat about which system is your 1st priority.
Join Kirsten Foss, certified Numerologist and spa business consultant, for the May Business Numerology forecast to help you navigate this month with confidence and purpose. It’s a 4 energy month for everyone - you, clients, staff, family and friends - which means you’ll be experiencing both the high & low energies of stability, structure and foundations. It’s taking April’s creatively expansive activations and grounding them into stable foundations that have the structure and efficiencies needed to finish manifesting!
In this episode, you’ll learn how May’s 4 energy can:
- Maximize spa business growth with May’s energetic planning techniques.
- Uncover the power of numerology in shaping your spa's future success.
- Boost spa management efficiency with structured systems for greater benefits.
- Navigate fluctuating energy cycles for sustained business stability.
- Learn to develop a systematic approach for successful spa ownership.
The Power of Blending Numerology & Spa Business
Drawing from her personal experience and expertise in numerology, Kirsten highlights the significance of aligning with the energy of each month and how it can impact both personal well-being and business success. By sharing the impact of the previous month's energy and diving into the four energy of May, she offers valuable guidance on harnessing stability and structure for sustainable business growth.
Through practical advice on implementing systems, addressing potential stability issues, and prioritizing self-care, Kirsten emphasizes the interconnectedness of personal and business energy. Her relatable approach and insightful commentary make this episode a must-listen for spa owners seeking to optimize the energy of the month and cultivate a more balanced and sustainable approach to running their businesses.
“This month is about implementing systems and structure into your business. So use this month as the month to analyze which parts of your spa business need more stability and structure.” - Kirsten Foss
The key moments in this episode are:
00:00:00 - Introduction to May Numerology Forecast
00:06:39 - Understanding the Four Energy Month
00:10:33 - Importance of Systems and Structure in Spa Business
00:13:55 - Embracing Commitment and Purpose in Spa Business
00:16:52 - Understanding the High Four Energy
00:17:35 - Exploring the Low Vibration of Four
00:19:18 - Challenges and Frustrations of Four Energy
00:22:37 - Embracing Tenacity and Overcoming Quitting
00:27:11 - Implementing Systems and Structures in the Spa Business
00:32:39 - Benefits of Guided Meditations
00:34:29 - Practical Action Steps
00:36:11 - Energetic Dates to Note
00:39:34 - Full Moon and Release
00:41:58 - Finishing May with Abundance
The resources mentioned in this episode are:
- Subscribe to the Spa Business Mastery podcast on your preferred podcast platform to receive regular updates and insights on scaling your spa business and implementing thriving systems and strong leadership.
- Join the Soul of Spa Business Membership Waitlist to hear when Kirsten opens registration to access guided meditations, energetic forecasts, and tools specifically designed for spa and wellness entrepreneurs. This membership provides valuable resources to support your personal and professional growth as a spa owner.
- Consider exploring guided meditation apps or platforms such as Insight Timer, Calm, or Headspace to incorporate grounding guided meditations into your daily routine. These can help you find balance and reduce stress, supporting your overall well-being.
- Take the opportunity to analyze and develop systems and structures in your spa business to bring stability and organization. Kirsten can help you identify areas that feel chaotic or disorganized and work on creating systems to improve stability and efficiency.
Are you a spa owner and a mom feeling the weight of trying to do it all? You're not alone! Juggling self-care, running a spa business, and parenting can leave you feeling overwhelmed and drained.
But fear not, because in this episode of The Spa Business Mastery Podcast, Kirsten is joined by Dr. Sue McCredie from Soulfull Medicine to shed light on the journey of maintaining well-being as a spa mama.
This topic is all about our role as caregivers and how to make sense of the ever-present and ever-changing roles that challenge our ability to feel peace and balance in both your personal and professional life!
Key takeaways of this podcast:
- Finding Balance: Discover practical tips to balance self-care and caregiving in the fast-paced world of spa entrepreneurship, ensuring your well-being remains a top priority.
- Transformative Insights: Dive into Dr. Sue McCredie's journey from pediatrician to coaching midlife women, and learn valuable lessons that can help you navigate your own path with grace and resilience.
- Elevating Wellness Practices: Explore powerful wellness techniques that you can implement in your spa business to enhance the experience for both your clients and staff, creating a harmonious environment for all.
- Parenthood and Entrepreneurship: Master the art of managing parenting and entrepreneurship in the spa industry, finding equilibrium between your family life and your business endeavors.
- Personal Growth: Delve into the fascinating world of numerology and tarot with Dr. Sue, unlocking new avenues for self-discovery and personal growth that can enrich both your personal and professional life.
I think it's less about achieving something and more about just the grace of the journey. - Dr. Sue McCready
The key moments in this episode are:
00:00:00 - Introduction to Soulful Medicine
00:03:39 - The Challenges of Balancing Caregiving and Entrepreneurship
00:09:20 - Tuning into the Seasons of Life
00:11:59 - Shifting Expectations and Health as Balance
00:13:31 - Flexing and Flowing Between Responsibilities
00:13:49 - Setting Expectations and Boundaries
00:17:01 - Problem-solving versus Witnessing
00:18:38 - Mama Archetypes: Visionary and Giver
00:19:57 - Mama Archetypes: Inspirational and Detail
00:25:33 - Shifting Boundaries in Parenting
00:27:36 - Importance of Hiring Help
00:28:27 - Utilizing Personality Types in Business
00:29:33 - Embracing Details in Business
00:30:33 - Embracing the Journey of Entrepreneurship
00:33:32 - Self-Care for Mom Entrepreneurs
Motherhood and spa entrepreneurship are both a calling most of us can never choose between so it’s more critical than ever to manage the expectations we have for ourselves and our business. Tune in to this episode and take the first step towards a more fulfilling and sustainable journey in both parenthood and your career!
The resources mentioned in this episode are:
Embark on a journey of self-discovery by taking the Mama Archetypes quiz, curated by Dr. Sue McCredie. Gain valuable insights into your personality type and learn how to optimize your life, work, and relationships based on your unique archetype.
For more information about Soulfull Medicine , email Dr. Sue at drsue@drmccreadie.com
So, picture this: you're sitting there, scratching your head, wondering how to make your spa's TikTok content pop. You've tried everything, from random videos to crossing your fingers and hoping for the best. But let's face it, it feels like you're shouting into the void, right? Well, buckle up, because Cassie's about to drop some knowledge bombs that'll turn that frustration into pure excitement.
In this episode, we're diving deep into:
- The secret sauce of TikTok marketing to skyrocket your spa's social media game.
- Riding the TikTok trends wave to keep your audience hooked and coming back for more.
- Crafting content that not only looks amazing but also speaks directly to your audience's soul.
- Letting your audience take the reins with user-generated content strategies that'll have them feeling like VIPs.
- Playing around with different video lengths to find that sweet spot that keeps your audience glued to the screen.
- Getting cozy with analytics to understand exactly what makes your audience tick and how to give them more of what they love.
But here's the real kicker, folks – it's not just about churning out content and hoping for the best. Nope, Cassie's got some ninja-level tricks up her sleeve to show you how to use TikTok as a secret weapon for SEO and building a real, authentic community around your spa.
Timestamped summary of this episode:
00:00:00 - Introduction to TikTok for Spa Businesses
00:03:20 - Leveraging TikTok Trends
00:05:51 - Creating Eye-Catching Visuals 00:07:30 - User-Generated Content Strategies
00:12:30 - Testing Different Video Lengths
00:14:36 - Understanding Your Audience Preferences
00:15:18 - Authentic and Genuine Content Creation
00:17:28 - Maximizing Engagement and Community Building
00:18:03 - Utilizing Analytics and Metrics
I'm telling you, this episode is like a masterclass in spa social media domination. So, grab your favorite beverage, get cozy, and let's dive into the world of TikTok tips that'll transform your spa's social media game from meh to marvelous! Trust me, you won't want to miss this one.
The resources mentioned in this episode are:
- Email Delia at delia@virtualspabusinessmarketing.com for social media management packages and support in creating engaging TikTok content for your spa business.
- Tune into the next episode of the Spa Business Mastery podcast for more tips and insights on leveraging your marketing for your spa business.
It's an exciting time when you're ready to expand, but are you truly prepared for the financial side of things? Let's explore the crucial spa business metric you need to keep an eye on before taking the leap.
It's easy to get swept up in the excitement of growth plans, but have you checked your financial reports to see if your business can handle the upcoming costs and expenses? Sometimes, our optimism can cloud our judgment. And the usual Profit/Loss statement from your bookkeeper or the sales from your Point of Sale are not enough to make a wise decision that’s based on calculated risk.
Numbers Are Navigators…Again!
But fear not, there's a key number hiding in your booking system that can give you a clear view of your financial readiness. Running a spa business on a budget requires mindfulness. Jumping into growth initiatives based solely on perception can lead to some sticky situations. Just think about it:
- Hiring before you're truly busy enough can strain your finances.
- Introducing new products without enough sales can hurt your cash flow.
- Expanding your space too soon adds extra expenses without boosting revenue.
Let's talk about the big KPI that sits at the critical point of growth decisions: Productivity and it’s your compass during spa growth planning. In this episode, you’ll learn:
- What Productivity tracks in your business.
- The green light Productivity number for growth.
- Where to find this metric in your spa software.
- How often to check your Productivity metric.
- What you should be looking for while you’re tracking this KPI.
I'm very much about tapping into your intuition, trusting your intuition in your business, letting that guide you hundred percent. But we also need to pair that with the data, the actual numbers. - Kirsten Foss
What’s Your Productivity KPI At, Dear Spa Owner?
Discovering what Productivity means & how it affects your spa business and team growth outcomes is a huge eye-opener. When I first learned all of this information, you would have seen my mouth hang open in disbelief! “OH!! That’s why I’m so cash strapped. I didn’t know what to look for BEFORE I dropped thousands of dollars on that new hire that I didn’t end up staying because it wasn’t busy enough.” and “OH!! Now I see where the opportunity gaps are with my sales!!”
Now the question is “How do I increase Productivity”
I would love to answer that for you! It’s a big topic and I’ll make that for another podcast.
If you could use a seasoned Spa Business Strategist (that’s me!) to get eyes on your spa sales opportunities, book a Get-Acquainted call with me. I’ll show you how to analyze and use your reports to make strategic growth decisions that will bring your more client sales and financial freedom!
Happy April 1st! This ain't no joke - April's Business Numerology Forecast says it's time to step into this month's amplified CREATIVITY & COMMUNICATION because It's a 3 energy month y'all.
But first, a quick reframe about what “being creative” means. We’re not referring to the paint & sew kind of creativity you think about when the word "creative" is mentioned. For you, dear Spa Owner, the 3 energy refers to the incessant flow of creative ideas & solutions you have for your clients and spa business type of creativity. Yes...you see it now, don’t you? Agreed! You ARE very creative!!
I’m diving into how the wonderful energy of April provides us all an opportunity to amp up our creativity, communication, and those heart-to-heart connections in life & spa business, which fuels growth and brings fresh innovations to their businesses. Consider this forecast as your trusty spring guide to make the most of these potentials! You’ll also want to watch out for the most common 3 energy traps - it's the other side of the massive creativity coin that can undo your entrepreneurial creativity if you're going in blind.
In this episode, you will be able to:
- Discover how numerology can guide your business decisions and strategies for the month of April
- Uncover the secrets (not-so-secret when you can decode it!) of capturing April’s 3 energy to drive growth and success in the spa business.
- Learn why emotional intelligence will be especially needed this month to become a more effective and empathetic leader in your business.
- Make note of four specific dates in April that will act as portals to structure, creativity, letting go & balance.
“In numerology, the biggest piece to remember is that we study the energetics of the numbers one to nine, and at any time, we get to choose whether we are expressing the high vibration or the low vibration.” Kirsten Foss
The resources mentioned in this episode are:
- Join the Soul of Spa Business Membership for a deep dive into blending practical spa business tactics with Numerology. This membership includes monthly business calls, meditations, Focus Worksheets, community & more for seasoned spa owners seeking growth beyond the grind. IfThe beta test starts on April 9, and joining during this phase secures founding members pricing and the opportunity to provide feedback for future improvements for our fall 2024 launch.
- Discover your Leadership Code! Download your free Leadership Code report and get valuable insights into how your Code influences your personal and business life.
Step into the world of Conscious Leadership with our special guest, Ann Marie McKenzie! Join us as we explore the magic of integrating spirituality and numerology into your entrepreneurial path. Once you know about this style of running your business (in fact, you may already be doing this but didn’t know the term!), our hope is that you’ll feel inspired to align your values with your practices and embrace conscious leadership like never before!
In this episode, you will be able to:
- Discover how Heart Conscious Leadership can transform your business approach and create a positive impact on your team and customers.
- Unlock the power of integrating Numerology into your business strategy to gain a deeper understanding of your business's purpose and direction.
- Develop your Emotional Intelligence to drive business success and improve your relationships with employees & clients.
- Explore how Conscious Business Leadership can help you create a lasting impact and make a difference in your industry and community.
Enhancing Emotional Intelligence for Business
During our chat with Ann Marie McKenzie, we delved deep into the significance of emotional intelligence in the world of entrepreneurship. We learned that emotional intelligence isn't just about understanding and managing our own feelings, but also about navigating the emotions of others, paving the way for more enriching and sustainable business relationships.
“Everything is energy. And energetics matters because we are always emitting a vibration or a frequency. And that vibration or a frequency dictates what we attract into our world.” - Ann Marie McKenzie
The resources mentioned in this episode are:
- Join the Conscious Business Collective: Connect with Ann Marie McKenzie and other like-minded entrepreneurs in the Conscious Business Collective.
- Explore Conscious Business Immersion: If you're looking for a more personalized experience, consider the Conscious Business Immersion program.
- Connect with Ann Marie: Visit Ann Marie McKenzie's website to explore her Numerology services, learn more about her approach to conscious business, and connect with her directly.
- Follow Ann Marie on Instagram and Facebook
This podcast is for my spa owners and managers! Ever felt like you're caught in a whirlwind of chaos when trying to build and lead a successful spa team? Putting out fires, re-explaining policy, feeling like you have to do everything yourself, getting annoyed…basically wondering how your team vision turned into team buren so quickly.
You may have been advised that simply hiring a team would leverage your Solopreneur success, only you’ve ended up feeling overwhelmed, frustrated, and disconnected from the very people you’ve hired.
But here's the thing: building a thriving spa team requires more than just bringing people on board. It's about creating a strong connection and collaboration within your team - with support for you too.
If you're tired of feeling like you're stuck in the middle of chaos, then it's time to discover the 3 spa manager tools that will transform your leadership, boost team confidence, and foster seamless collaboration. Get ready to build a team that works together towards your business goals, and say goodbye to the crazies for good!
In this episode, you will be able to:
- Boost team collaboration and morale with simple, effective strategies.
- Create a positive work environment that fosters teamwork and support.
- Enhance communication and connection amongst your spa team.
- Learn how to motivate and empower your staff for a more cohesive team.
- Implement proven techniques to build a successful and harmonious spa team.
- Cultivate a sense of belonging and unity within your spa staff.
- Discover the secrets to building a high-performing and cohesive spa team.
- Foster a sense of camaraderie and mutual respect within your spa team.
- Develop a strong and connected team that drives success in your spa business.
- Learn how to create a collaborative and inclusive culture within your spa team.
“It's really exciting to think about working with other like-minded estheticians and service providers. If you've ever had that opportunity, it's wonderful and it is just so fulfilling on top of feeling fulfilled in the work that you do.” - Kirsten Foss
Improving Spa Team Communication and Connection
If that list above feels like an impossible wish list, it’s really not! This podcast underlines the need for clear communication and connection within the spa team. Utilizing tools like a staff handbook and operations manual to establish clear regulations and procedures helps in facilitating this.
But it doesn’t end there. You must continue to seed collaboration with regular team meetings, allowing for open discussions and providing platforms for insightful feedback, fostering stronger bonds within the team.
The Spa Management Resources Mentioned in this Episode Are:
DIY + Tutorials
Purchase the Spa Team Handbook Template & Walkthrough Tutorial ($444 USD) to create efficient policies and procedures for your spa team.
Documents Only - No Tutorial
Get the Operations Manual Template ($99 USD) to start organizing your spa's protocols for reception and spa treatments. Please note - this isn’t a finished manual, but a 57-page template and example of how to organize it clearly and efficiently for your team training. No more guessing how to best organize your procedures. This is a fully editable document Google Document for you to add your customized protocols. Email kirtsen@kirstenfoss.com for more info.
Invest in the Spa Manager Manual ($499 USD), a unique 85-page resource developed by a spa management expert, to streamline your spa management system and support your leadership. Included are Spa Manager protocols for team (recruiting, hiring, training, coaching), clients, inventory, business and marketing as well as all relevant templates, scripts & worksheets to ensure efficient leadership. Email kirtsen@kirstenfoss.com for more info.
This year, March is a universal 2 energy month - meaning, the spirit of connection, collaboration, balance & intuition is potent for everyone. But it's not just about numbers and energy and feelings; it's about using a cooperative spirit and your intuition as a business strategy. Today I’m sharing the March Numerology Business Forecast on this episode of the Spa Business Mastery Podcast to help you prepare & take action on the upcoming opportunities & challenges for your leadership, client care, sales and team growth.
In this episode, you will be able to:
- Discover the impact of March’s energetic code can have on your spa sales success and growth.
- Harness the high vibrations of the number 2 to pull in aligned partnerships (your Ideal Clients & dream team are your partners!)
- Recognize and address the low vibrations that might be sabotaging your spa business leadership & growth.
- Gain insight into the energy forecast for businesses and how it can influence your strategic decisions.
- Learn how to effectively leverage intuition in sales conversations for improved client relationships and business growth.
“We can use our intuition to pick up on our clients' needs as well, without having to compromise our sales conversations and our sales opportunities.”
Podcast Timestamps:
00:00:00 - Introduction to the March 2024 Forecast
00:02:10 - What a manifestation cycle and number amplification mean in business strategy
00:04:42 - Recognizing the high vibration of the 2 energy and how it shows up in your life & spa business.
00:09:48 - Recognizing the low vibration of the 2 energy and what it’s telling you.
00:17:18 - Why the highly collaborative energy of 2 requires aligned partnerships to anchor your business confidence.
00:19:25 - How collaborative energy works/doesn’t work with delegating vs. abdicating leadership responsibilities.
00:23:11 - Mark your calendars for 3 sets of “Spa CEO Power Days”; amplified portals of connection & creativity for spa sales and marketing ideas.
00:31:56 - The March Energy Sales Tip
00:35:07 - Action steps with your clients and spa team to help them feel like aligned partners AND provide everyone the opportunity to build trust & abundance.
00:37:01 - Trusting Intuition to create comfortable spa sales conversations, whether they buy now or later.
00:38:35 - How to tap into your spa business intuition for spa business strategy.
Download the March Business Energetic Guide to Boost Growth Strategies
This month, I’ve created a 1-page guide to help you optimize the 2 energy for amplified client connections, team heart and personal fulfillment for being able to serve your community at your highest level.
I invite you to use this resource as a tool for being intentional with your spa goals and taking action in a way that comes from your heart AND builds your financial growth.
Email kirsten@kirstenfoss.com for a copy of the March Spa Business Energetic Guide.
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🚀 Visit our Website for more spa leadership, business & numerology tips- https://www.kirstenfoss.com
Hey, Spa Owners! Do you dread tax time and struggle with bookkeeping challenges? Have you been told to simply hire a financial team and expect everything to fall into place, only to end up feeling overwhelmed and frustrated?
If you can relate to the pain of trying to keep your books in order without seeing the results you need, you're not alone. Let's untangle the complexities of bookkeeping and discover the key to efficient financial management and growth for your spa business.
Lilly Cook - Spa Owner & Certified CPA
Introducing Lilly Cook, the heart and soul behind Oasis Skincare nestled in the serene landscapes of southern Illinois. With a genuine commitment to financial health and longevity in the spa industry, Lilly's expertise illuminates pathways through the maze of bookkeeping challenges our industry faces. Her insights not only demystify the financial landscape but also pave the way for sustainable growth and prosperity for spa owners.
Even if you are outsourcing things, you get to delegate, you do not get to abdicate. So you still have to be an active member in your bookkeeping process, because it's garbage in, garbage out. - Lilly Cook
In this episode, you will be able to:
- Listen to savvy financial management advice from a spa owner who is also a certified bookkeeper, igniting profitability and long-term sustainability.
- Discover the crucial role of bookkeepers in driving small business success, especially for spas.
- Unlock the treasure trove of advantages that having a CPA onboard your financial crew brings, propelling strategic growth and ensuring compliance.
- Embrace your unique role in the bookkeeping journey to gain hands-on insight into your spa's financial vitality while fostering control and clarity.
- Discover why specialized bookkeepers versed in the nuances of spa operations, effortlessly streamline financial processes and amplifying your bottom line.
Timestamps:
- 00:00:54 - How I know Lilly Cook, spa owner AND bookkeeper, and how she came to master both roles.
- 00:04:09 - How Lilly got out of the her treatment room to take on more of a CEO role in her spa business
- 00:06:16 - How Lilly was able to receive financial assistance so quickly during COVID shutdowns
- 00:08:33 - The disconnect between spa & bookkeeping software and how it can trigger a cascading downwards spiral of overspending and becoming cash-strapped
- 00:13:23 - The importance of choosing a bookkeeper that is niched in salon or spa business.
- 00:19:40 - The difference between a bookkeeper and CPA; which one you want managing your daily bookkeeping to save you money.
- 00:23:40 - How to work with a spa bookkeeper virtually.
- 00:26:31- Lilly’s voice of reason for staying in control of your spa finances: delegating vs abdicating.
Unlock the Power of Spa-Specific Bookkeepers
Having a specialized bookkeeper is essential for managing both daily transactions and maintaining accurate financial records in the spa industry. Lilly encourages spa owners to build a strong working relationship with their bookkeeper, combining open communication and necessary access to tools and documents. A good bookkeeper can help identify financial leaks, reduce unnecessary expenses and ensure effective inventory management. In fact, it’s my opinion that a good bookkeeper should be on every spa owner's business support team to save you time, money and your sanity!
Spa Bookkeeping Clean Up for 2024 Taxes
Visit Skincarebookkeeper.com to learn more about Lilly Cook's bookkeeping services tailored specifically for the spa industry. Whether you need cleanups for the end of 2023 or ongoing bookkeeping support, you can find more information and contact details on her website.
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🚀 Visit our Website for more spa leadership, business & numerology tips- https://www.kirstenfoss.com
Are you struggling to attract clients to your spa website, despite creating compelling content and a visually appealing design? Well, what if I told you that the key to increasing your online presence lies in strategies that don't require a hefty marketing budget?
Today on Spa Marketing With Delia I’m chatting with my friend Drew, a marketing expert from Search & Social. In this episode he reveals surprising techniques that can help spa businesses compete with the big brands and draw in more Ideal Clients, increase bookings and skyrocket your online sales!
From leveraging localized marketing to maximizing the power of social media and Google ads, these insights could be the game-changer you've been searching for.
In this episode you will:
- Discover effective spa marketing strategies for boosting website traffic and client conversions.
- Learn how to develop a compelling content strategy tailored specifically for spa businesses.
- Uncover the secrets to engaging and connecting with clients through social media.
- Gain insights into leveraging website data analysis to enhance your spa marketing efforts.
- Get professional assistance in creating impactful social media advertising campaigns for your spa.
The key moments in this episode are:
00:02:19 - Understanding the Spa Marketing Funnel
00:05:46 - Building Awareness through marketing strategies
00:09:34 - Engaging with Potential Clients on Social Media
00:11:52 - Leveraging Social Media Content on the Website
00:12:53 - Customizing Content for Different Audiences
00:13:44 - Utilizing Data for Ad Campaigns
00:15:33 - Importance of Professional Social Ad Management
00:17:02 - Boosting Posts for Increased Visibility
Ready to Maximize Your Online Impact? Implement These 5 Key Strategies to Enhance Your Online Presence and Drive Conversions
- Google Analytics - Implement Google Analytics on your website to capture important data about your website visitors, such as demographics, behavior, and interests. This data will help you understand your audience and tailor your marketing strategies accordingly.
- Social Media Engagement - Encourage engagement on your social media posts by prompting followers to take action, such as leaving a comment, sharing the post, or saving the content for later reference. Engaging content can lead to increased visibility and brand recognition.
- Boosted Posts - Consider boosting posts on social media that have already gained organic traction. Boosting a post can extend its reach to a wider audience, including friends of followers, and increase its visibility and engagement.
- Conversion Ads - Utilize conversion ads on social media platforms to drive specific actions, such as booking appointments, making phone calls, or completing purchases. These ads can be targeted to individuals who have shown engagement with your brand and are more likely to convert.
- Localized Marketing - Implement localized marketing strategies by setting specific parameters for your ad campaigns, such as targeting a particular age group, interests, and geographical location. This can help maximize the impact of your budget and reach potential clients in your local area.
“Your website should be set up and built to convert. There's lots of opportunities on there for different conversion points, whether that's a phone call, a booked appointment, a lead form, whatever that might be.” - Drew James - Search & Social
Are you ready for more bookings and sales in your spa? Stay tuned as we uncover the secrets to boosting your online presence and attracting more Ideal Clients.
🌟 Calling all spa owners in need of a cash flow boost! 🌟Let's talk about maximizing sales & bookings in the spa industry—it's not just about selling products; it's about fostering genuine connections with our clients & providing the results they asked for. 💖
In times when we need an immediate increase in cash flow, focusing on our existing clients' needs and preferences can work wonders. By understanding their journey with us and recommending products tailored to their unique needs, we not only drive sales but also elevate their spa experience. ✨
It's time to unlock growth and ensure a steady cash flow by prioritizing our clients' well-being and satisfaction. Be sure to download the free Daily Client Prep Checklist!
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🚀 Visit our Website for more spa leadership & business tips- https://www.kirstenfoss.com
Embrace the power of fresh starts and new beginnings this February!
Calling all spa owners: Dive into the energy of the 1 with our exclusive Numerology Forecast for February 2023. Discover how to use the energy of innovation, fresh starts, independence and visioning can elevate your spa business sales & leadership.
Tune in for insights on leveraging the 1 energy for success and growth.
A big question that's on the minds of many overwhelmed and cash-strapped new spa owners:
Start Simple or Go Big?
I’m talking about the importance of an online presence.
If you're a solo or startup spa owner, wondering whether you really need a fancy-pants website right out of the gate, the answer is no, but you still need online visibility to attract new clients.
Get ready to enhance your online presence so you can increase your bookings and sales. This episode is a must-listen!
Loved this episode? Let us know what spa marketing topics you want to hear next!
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📲Connect with us on Instagram! https://www.instagram.com/kirsten_foss/
🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
As January unfolds, we collectively embrace it as a fresh start, a canvas upon which we can paint new aspirations. For spa owners like you, this moment calls for a pause, a reflective glance back at the landscape of 2023 before setting sail into the uncharted waters of 2024.
Looking back isn't just a stroll down memory lane; it's a deliberate examination of what worked and what didn't. Debriefing our business year is an exercise in honesty and self-awareness. It's about acknowledging the struggles, being honest about what's not working, and learning from those experiences.
To turn your 2024 into a cash flow machine, learn about the 4 most common sales goal disappointments that happened in 2023 & how to fix them for this upcoming year!
Additionally, in the spirit of Numerology, with the current 9-month energy in January, we'll explore how to work with these energies rather than feeling at their whim!
🔔Hit subscribe to hear about upcoming spa business topics!
⬇️ Boost sales asap with the https://www.kirstenfoss.com/sales-system-optin-2021.
🚀Visit our Website for more spa business tips- https://www.kirstenfoss.com
Every January, spa owners around the world find themselves wondering about the future of their personal lives & business…and unsure of how to navigate the twists and turns of the upcoming year with a clear sense of purpose. You’ve heard me talk about systems, systems, systems, but there’s also more to it when it comes to mindset & taking action. And while there is wisdom in “going with the flow” as opportunities and challenges arise, deep down, that uncertainty and lack of control can be a bit overwhelming.
Well, now is the perfect moment to discover the hidden messages within the numbers and get a glimpse into the universal energy that's influencing 2024. By doing so, you can tap into your personal power, take charge of your life and business, and bid farewell to that uncertainty. Let's embark on a journey together this year, unlocking new perspectives and embracing the potential for boundless abundance and prosperity. 2024 IS being called the Year of Infinite Abundance. Claim your rightful place in this 8 energy year!
Get ready to conquer the dreaded January slow-down with my tried & true strategies for spa owners looking for a January sales boost and to lead with confidence, rather than getting sucked into the usual dread for our seasonal post-holiday slump.
Honestly? I feel like many of you are so overwhelmed this time of year and maybe need a nudge to try January 2024 a little differently this year!
In this episode, you will learn how to:
- Get started with your 2024 spa business planning
- Set your mental heath & spa business up for success in the upcoming year.
- Leverage slow times to recharge and lead your spa with confidence.
- Schedule training for you or your spa teams to enhance performance and client results.
- Feature new services (not specials!) to attract more spa clients and increase bookings.
Loved this episode? Let us know what spa business & leadership topics you want to hear next!
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🚀Visit our Website for more spa leadership & business tips- https://www.kirstenfoss.com
Are you struggling to expand your spa's online sales despite a successful brick-and-mortar presence? Many Spa Owners find it challenging to tap into the vast potential of promoting and selling their spa products online.
From immediate visibility to targeted audience reach, strategic budgeting, and data-driven decision-making, in this episode of The Spa Business Mastery Podcast we uncover the secrets to spa ecommerce mastery.
Loved this episode? Let us know what spa marketing topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
As a previous spa owner myself, I SO understand the challenges spa owners face in balancing the day-to-day operations with big-picture planning. That’s why I’ve made this podcast into a workshop format - to provide a framework for spa business owners to set clear goals and develop a plan for the year ahead - financially, physically & emotionally.
With my blend of practical business advice and a touch of spirituality, I’m here to empower spa owners to trust in their abundance by tapping into your creativity and generosity.
So grab your pen and paper and get ready to take notes and set yourself up for success in 2024!
Loved this episode? Let us know what spa marketing topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Seeing a slump in bookings and sales (aka “The January Blues”) is quite common among spas around this time of year. This slump can stem from consumer fatigue post the holiday season, demanding crucial strategies to sustain bookings.
Seize the day dear spa owners because now is the time and the clock is ticking!
In this episode of The Spa Business Mastery Podcast we're sharing three marketing ideas to promote in December for a busy January.
Loved this episode? Let us know what spa marketing topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
If you're feeling frustrated and overwhelmed by the lack of sales in your spa, despite all your efforts to revive them, then you are not alone!
You may be offering enticing promotions and discounts, but still not seeing the increase in customer bookings and revenue. Instead of the desired result of a thriving business, you may find yourself struggling to cover expenses and questioning the viability of your spa.
My gift to you! Opt in here: https://www.kirstenfoss.com/sales-system-optin-2021
Loved this episode? Let us know what spa marketing topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Are you looking to enhance your spa website's consumer experience? In this episode of the Spa Business Mastery podcast, hosts Delia Taylor & Kirsten Foss dive into the topic of creating a five-star spa website that attracts more of your ideal clients and converts them into paying customers.
With expertise in spa website design and consumer experience, we’re sharing valuable insights on how to create an easy and seamless experience on your website that will leave your customers booking services and products!
So, if you're a spa owner looking to enhance your website and attract more customers, this episode is a must-listen. Get ready to take notes and transform your spa website into a customer magnet.
Loved this episode? Let us know what spa marketing topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
On this very exciting episode of Spa Business Mastery, I am diving into the fascinating world of Numerology, and how it can guide you to success in your personal and business life.
Key topics in this week's episode:
- Learn how I used Numerology in my personal life and business strategy to navigate the worst 2 years of my life.
- Why exploring Numerology is your secret weapon for personal evolution and entrepreneurial success.
- Witness first-hand how the mystique of Numerology can bring about astonishing transformations in your leadership and business growth.
Book your Numberology Reading here.
Loved this episode? Let us know what spa topics you want to hear next!
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🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Are you ready to unleash the power of spa marketing and finish the year off stronger than ever?
Today we are diving into the not-so-secret ways to stay ahead of your marketing and boost your spa sales to finish strong in 2023...
In this episode, you will be able to:
- Explore the significance of a holistic marketing plan that will increase bookings and sales
- Learn the benefits of a Marketing Coaching call, and learn how to create a simplified marketing strategy + how to implement it.
- Acknowledge the role of organization in your marketing journey – your ticket to staying ahead.
PS, at the end of the podcast, check out our special offers, which include mega savings on your 1st Marketing Call with Delia, and the Success Pack (our 3 pack of single Marketing Coaching calls for a $300 savings!)
Loved this episode? Let us know what spa topics you want to hear next!
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🚀 Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Assembling a skilled spa team feels like it’s become more difficult than ever! Especially if you have high standards for your spa business.
Are you starting to feel like you’ve been a little overbearing in your spa leadership? Or find you’re micromanaging because you can’t trust how things are being done? You may be actually doing more harm than good to your business! Then this episode of Spa Business Mastery is for you.
In this podcast, you’ll learn how to:
- Start your journey to balance power and influence in the leadership of your spa organization.
- Realize the importance of comprehensive systems and protocols in establishing healthy leadership & spa sales
- Introduce a culture of ownership and responsibility in yourself & spa staff
- The tools you & your staff need to support sustainable growth without needing to micromanage anyone
No matter where you’re at or how you feel about your leadership, there might be some hard truth’s this episode will reveal to you.
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa marketing topics!
🚀 Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Slow season is approaching - are you ready? As spa owners, we know you're often time-strapped and scrambling for last-minute marketing ideas. But did you know that your website is your most valuable asset?
In this episode we will:
- Uncover the significant rewards of investing time in refreshing and optimizing your spa website
- Share how a thorough audit of your website’s design and content can be a major game changer for raising your credibility and differentiating your Spa from the competition.
- Identify the impact of relying on vague copy and buzzwords regarding your spa’s service descriptions and offerings.
- Discover the value of consulting with a web designer for drastic advancement in your website’s performance.
🔔 Hit subscribe to hear about upcoming spa marketing topics!
🚀 Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Feeling trapped in a never-ending cycle of long hours, constant stress, and little personal freedom?!
This episode is 100% for YOU.
In this episode, you’ll:
-
Uncover the unexpected hurdles new spa owners face during the summer and how to navigate them.
-
Discover the crucial importance of having systems in place for a smooth-running spa business. Kirsten’s motto is “systems are self care for spa owners!”
- Learn the art of setting boundaries and decision-making when it comes to spa teams for a more fulfilling and free business operation.
- Embrace the incredible value of prioritizing personal wellness and its role in achieving business success. Without your vision, your spa business isn’t possible.
Let’s change those patterns of working tirelessly, always finding yourself overwhelmed and unable to break free from the chains that hold you back. It’s time to enjoy the true freedom of owning a spa business!
Loved this episode? Let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa marketing topics!
🚀 Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Want to enjoy personal freedom this summer while excelling in your spa business? Tune in to this episode of the Spa Business Mastery Podcast for expert advice on optimizing your marketing efforts for maximum impact.
Join us in this episode as we:
- Share the key marketing strategies that will allow you to achieve the work-life balance you've always dreamed of.
- Reveal how to take control of your spa marketing and embrace the freedom you deserve.
- Help you say goodbye to burnout and hello to a summer of tranquility while still achieving business success.
Implementing these effective marketing strategies will not only create more time for yourself but also allow you to fully enjoy the summer festivities without compromising your business goals.
Loved this episode? Let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa marketing topics!
🚀 Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
On this episode of Spa Mastery Podcast, we are sharing a financial tool spa owners can use to ✨transform ✨your recruitment and retention strategy.
You will learn… ⬇️
-
Delve into the importance of offering employee benefits in spas and salons for team satisfaction.
-
Investigate innovative approaches to granting medical and dental privileges to your employees.
-
Evaluate the advantages of cultivating a benefits program tailored to your team's unique needs.
Listen in while spa expert Kirsten Foss and special guest Jane Handforth, empower spa and salon owners in using financial tools to improve their recruitment and retention strategies while ensuring team members feel valued and supported. 🤗
Loved this episode? Let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
💫 Unlock the Power of Website Automation for Your Spa Business! 💫
Ready to boost your revenue and streamline your spa operations? Discover the game-changing benefits of website automation. Save time, increase bookings, and enhance client retention. 🌟
In our latest episode, we share five essential website automations:
1️⃣ Newsletter Opt-In: Engage subscribers and drive sales.
2️⃣ Website Chat Feature: Provide quick answers and exceptional service.
3️⃣ Abandoned Cart Nurture Sequence: Recover lost revenue and close sales.
4️⃣ After Purchase Emails for Reviews: Generate social proof and boost sales.
5️⃣ Reengagement Emails: Bring back clients and show them they're missed.
Listen in to unleash the power of website automation in your spa business and maximize your revenue!
Hey spa owner 👋
Let’s cut right to the chase…
It's essential to come to terms with our own needs and weaknesses as spa owners.
It's about recognizing those areas where we could use some fine-tuning and deciding whether we want to take that leap towards further training and support.
If this is how you’re feeling, fear not! Kirsten Foss has your back. In this podcast she dives straight into the world of spa leadership, acknowledging that feeling like a "bad leader" is something many people experience as a spa owner.
But she wants you to see it as an opportunity for growth and self-improvement, rather than “just how it is”! So be prepared to take notes, maybe a deep breath, and learn some key factors in becoming the best leader you can be.
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
👋Hey Spa Owner,
💡 You may have thought that adding an ecommerce shop would make it easier to sell spa home care. But it's not that simple. In this episode, you’ll learn the industry’s ecommerce best practices and explain why it's important to treat your online shop as its own business.
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
When Solo spa owners have a fully booked business, it feels like everything is going right. when time is finite and money is maxed, what's the solution? Find out how I’ve leveraged her businesses to make more money and how these spa-specific sales tactics can help you too.
Listen to this episode of Spa Business Mastery to hear my 3 proven sales strategies to help leverage your current success and gasp maybe even not have to work so hard.
But be warned, you may not like what you hear!
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist
♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated. They're already so overwhelmed with everything else in their business - so they don’t do it at all.
This is a “reel” shame (lol) because Instagram has been favoring Reels in the algorithm since they launched this video feature in 2020. We’ve seen firsthand how much reach and engagement Reels get with our med spa clients and our own coaching & marketing business.
Plus…they’re actually kinda fun to make! And when was the last time you had fun with spa marketing, right?
In this episode of the Spa Business Mastery podcast, you’ll find out the answers to these questions…
Spa Business Coaching Support
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🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist
♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change.
This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to avoid these same spa entrepreneurial pitfalls.
"Having a team is expensive, but it is totally fixable with guidance and direction to be a better, more efficient, and sane spa owner!"
In this episode, you'll learn:
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What are the expenses to consider when transitioning from solo to team?
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Why is payroll so expensive the first year of bringing on an employee?
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What spa business systems should be in place before hiring a team?
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How can spa owners improve their leadership skills for managing a team?
Resources:
- The Power of a Positive No by William Ury
- Playing Big by Tara Mohr
- Dare to Lead by Bréne Brown
Spa Business Coaching Support - https://www.kirstenfoss.com/vip-days
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.
Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! It’s literally a mini-marketing workshop, so hit save and grab a pen!
In this episode, you will learn the following:
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Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc
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Understand why batching your content creation is essential for getting monthly marketing done & dusted
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Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots
Download or copy the FREE Monthly Marketing Strategy Doc here:
Make sure to be ready to take notes on this marketing podcast, Spa Owner!
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
♥️ Loved this episode? Leave us a comment and let us know what Spa topics you want to hear next!
When spa owners are faced with the prospect of giving a raise, they need a compelling compensation system that encourages staff performance and career growth, while ensuring the business stays profitable. Does this sound like a pipe dream, dear Spa Owner?
In this video, you will learn:
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How can spa owners create a compensation structure that benefits both the business and their team?
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What are the advantages of a performance-based pay structure for spas?
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How can spa owners ensure their team is motivated and engaged by their compensation system?
🔔 Hit subscribe to hear about upcoming spa business topics!
🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Is your current website not performing well and suspect you missed something the last time it was built? 😰What exactly IS it missing?
You’ve come to the right place because in this podcast you’ll learn why your website home page is SO critical as well as hear our take on successful spa copywriting, Home Page strategies, and best practices.
📝 Spa owners, get ready to take notes! This spa marketing podcast is not one you want to miss.
🔔 Subscribe for More Spa Business Tips - https://www.kirstenfoss.com/2021-newsletter-optin
🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business - https://kirstenfoss.com
🎧 Subscribe to Thursday Spa Business Breaks - https://www.youtube.com/c/KirstenFoss
🖊️ Download Kirsten’s Free “Feel Good Spa Sales” Checklist - https://www.kirstenfoss.com/sales-system-optin-2021
Employee vs. independent contractor: which should you be using as your spa biz model? Lets break it down in today's episode of Spa Business Mastery!
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Should your spa team ALSO be your social media managers? Here's what potential roadblocks you'll hit (and how to work around them to see real results!)
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🖊️ Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-sys...
If you keep spinning your wheels, you’ll find yourself stuck in the service grind– and the consequences of that are extreme burnout, a standstill on business growth, and, at worst, a deep disillusionment about whether or not this was the right career path for you.
Here’s two steps on how spa owners get out of the treatment room (and into full-time spa leadership).
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Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-system-optin-2021
Let's kick your spa's marketing into the next gear thanks to our new 2023 planner system!
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Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-system-optin-2021
🚨😵 Have you been looking at your fall sales with panic? Before you invest in a new treatment, equipment or product line to bring in more bookings...please listen in!
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Subscribe for More Spa Business Tips - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-system-optin-2021
3 Google analytics that turn visitors into spa clients–depending on how familiar you are with the tool Google Analytics, spa owners, you’re either pumped to hear what our resident digital marketing expert has to say… or have already broken into a cold sweat at the thought of having to delve into any kind of metrics!
Here at Kirsten Foss Coaching, we simplify spa ownership… and we’re doing the exact same for your Google analytics process today.
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Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-system-optin-2021
How close are you to accomplishing your 2022 biz goals?
Today, we outline 4 action steps to finish the year strong!
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Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/sales-system-optin-2021
Looking for tips on how to hit your Q4 marketing goals?
Well, spa owners, you’ve come to the right place!
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Is your spa website working for you or against you?
In this episode of Spa Business Mastery, my marketing manager, Delia, and I sit down to discuss what's holding your website back and generating the sales you deserve... and how to turn it all around!
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Ready to overhaul your spa biz? Let's talk about how to do it right!
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Let's talk spa leadership non-negotiables, spa owners... and why they're so crucial to the success and longevity of your biz!
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Tune in today for our top tips on how to strengthen your in-spa marketing ASAP!
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🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/c/KirstenFoss
🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
What's better for increasing Ideal Client bookings, SEO or website strategy?
We answer that question today!
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Let’s take a deep dive into how it’s impossible to make your spa’s social media go viral on purpose (and why it doesn’t matter!)
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Here are our top three steps for getting your team sales back into tip-top shape ASAP.
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Episode analytics
Ready to jumpstart your summer spa marketing? Here are our top action steps for getting yours done and dusted ASAP.
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa
Ready to make organizing and managing staff summer vacations a breeze?
Then this episode of Spa Business Mastery is for you.
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Is your spa marketing working? Here's how to tell.
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Whether you're in the startup phase or are looking to reinvent your pre-established spa biz, this is THE episode of Spa Business Mastery for you!
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This one's for you, spa start ups! Here's how to get started with digital marketing for your spa.
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Are you ready to learn more about spa money and, more specifically, 5 places to find more profit in your spa business in 2022 and beyond?
Here’s how to work smarter, not harder when it comes to finding more profit in your spa biz.
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Learn how to create 12 months of sanity-saving marketing strategy for YOUR spa biz. 💥
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Make 2022 your most profitable year yet by harnessing the power of online skin coaching and virtual skin consults. 💥
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Ready to work smarter, not harder, in 2022?
I outline four of my top-recommend spa profit boosters in today's episode of Spa Business Mastery!
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How did we help a client achieve over 10k in sales? We tell you all our secrets today!
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Ready for strong January sales? Here are 3 strategies to start right now for a strong 2022.
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If you're wondering what THE secret is for getting ideal clients into your spa, tune in: my spa marketing manager, Delia, and I hash out how and why lead magnets are likely the client acquisition powerhouse you're overlooking!
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Learn how to sell for spa (and get a profit!) in today's episode of Spa Business Mastery.
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Tune in to today's episode of Spa Business Mastery to learn how to maximize your ecommerce sales using a lead magnet!
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Today I have the pleasure of chatting with Miranda of Nickel & Dodge about all things pertaining to truly EXCEPTIONAL spa teams!
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Hey spa team leader...are you in a Hostage Management Situation? It is the WORST when it comes to eroding your confidence as a leader. What IS hostage management? And what are some ways to prepare for a positive turnaround? I'm glad you asked!
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This episode of Spa Business Mastery is for Med Spas and skin therapy businesses that are already having success.. and want to earn more without adding more time, energy or money.
Listen in to find out if you're falling for this common skin therapy biz money trap!
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Today's "Spa Marketing With Delia" episode of Spa Business Mastery is dedicated to email opt-ins... as well as why YOUR spa biz needs them!
For more information about our service, fill out our Digital Marketing form on our website…
https://www.kirstenfoss.com/spa-digital-marketing
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Ready for some truth talk?
If so, tune in today for lots of informational nuggets and expert advice from Rene Serbon!
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Are you leveraging the benefits of virtual skin coaching for your biz? Tune in today to learn why virtual skin coaching is THE next big niche for skin therapists and med spas alike... and how to make it work for your spa business!
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Here are 3 ways skin therapy businesses can scale their online sales without hiring staff:
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September is almost upon us, spa owners!
If you're planning a Fall spa event, the time to start planning was yesterday... but the next best time is now!
Tune in to learn the 3 critical launch steps you need to get in motion ASAP for a successful event launch.
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Do you know the difference between growing vs. scaling?
Today's episode of Spa Business Mastery is dedicated to explaining the ins and outs of both options... and how to leverage each for your spa biz!
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Get ALL the expert advice regarding moving a successful brow biz and starting fresh in a new city courtesy of this week's Spa Business Mastery podcast guest, Regina Brows-Natural Brow Expert! 🎵
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Time = money!
That's why this episode of Spa Business Mastery is dedicated to finding more time to lead your spa biz... which, in turn, will give you the power back that you need to smash your sales goals!
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Looking to make your next spa event launch a success?
Then today's episode of Spa Business Mastery is for you! Check out why we, as Launch Certified spa event experts, recommend having an 8-week plan in place
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How you communicate with your spa team makes or breaks all of your business goals including keeping the peace with staff and clients alike… which makes knowing how to improve your spa team communication a non-negotiable!
As with every aspect of your spa business, systematizing your processes is vital to fostering internal trust, delivering on client results, and, of course, consistently smashing your sales goals. This is especially true for med spas, the majority of which run their schedules on shift work: that means that some spa team members may not have the opportunity to meet with their leadership team or other key staff on a regular basis. This can create further opportunities for communication to slip through the cracks.
Today, I will be detailing three ways to improve your spa team communication (plus one bonus pointer!)
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Episode 32 of Spa Business Mastery tackles how to ACTUALLY take a vacation as a spa owner!
(And yes, a real vacation: not one of those, "I'll take my laptop with me and stress 24/7 over my staff!" vacations!)
Listen in for how to create this opportunity for next summer! Solos...listen to the end for how YOU can take vacation AND still get paid.
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In episode 31 of Spa Business Mastery, I have my monthly virtual sit-down with my spa marketing manager, Delia Taylor.
This month's focus? Launching events! Tune in to learn the top 8 reasons why event launches flop in the spa industry... and what you can do to ensure that yours are a success.
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Today's topic orbits around the issue of spa seasonality. Because while this is a constant issue in the spa industry, very little is done by most spa owners to mitigate the problem. I totally know why (you're cRaZy busy with running the business and maybe also in the treatment room) but the fact is, you need a MARKETING SYSTEM to take back control of the ups & downs of your bookings and sales. Listen in for how to build your spa marketing system!
Want more info about our NEW VIP: Build Your Spa Marketing System in a Day service? DM me for details!
** While we've used this marketing system process with our 6-month coaching programs, we're beta testing it as a VIP Day format for those who value SPEED & CONVENIENCE as they build their spa business.
*** Take advantage of our Beta VIP Day pricing!
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👋 Join me today with spa owner Meaghan Tenbergen, from Skin Studio Beauty Co. , to talk about how she took a BRUTAL COVID year (her spa is STILL not open for services due to government closures!)...and got creative with her sales strategy! Listen in! 🎙
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Join us for PART 2 of our Spa SEO Marketing podcast! Delia Taylor, the Director of Marketing for my sister company Virtual Spa Business Management, has been in the spa industry as an esthetician & spa owner for 25 years.
But a few years ago, her excitement for spa-specific marketing changed her career trajectory and now manages 7 different spa accounts for social media, blogging, email and SEO marketing. She knows her stuff!
Today Delia's sharing her spa SEO checklist to make is super easy to know what needs to happen on your website to be found by more consumers.
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How to achieve rock-solid sales as a spa owner? Today's episode of Spa Business Mastery details ALL you need to know!
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Burnt out? You're not alone! Learn how to safely and effectively combat burnout, WHY it's so important to do so, and, of course, how to take the time to recharge and rest up without having it impact your biz's growth.
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Let's talk team training with Holly Hayes!
Have burning questions related to spa team training? I answer them all alongside Holly Hayes in this special edition of Spa Business Mastery.
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Pondering when and how to prepare for your next hire?
Tune in to today's episode of Spa Business Mastery for tips from someone who has been in your EXACT shoes!
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In today's episode of Spa Business Mastery, I have a virtual sit-down with my spa marketing manager, Delia, to discuss all things SEO... and why it matters for YOUR spa biz!
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Hey solo spa owners! Have you been thinking about growing your business with a team? Well...there's lots to consider before you take this big step, because it's actually a HUGE step and you need to know if you're actually ready to start recruiting. . . . .
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Solo's or spa teams...stressing about money takes so much energy. And as tax season looms, many in our industry are dreading their first look at their 2020 numbers. Yes, it's been a cRaZy Covid year, but money messes have ALWAYS been an issue for us. How do you finally clean up yours? Listen in!
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Throwback!!
This week I'm repurposing a WAY back love video (it may have even been on Periscope! 😲) to share as Episode 18 of Spa Business Mastery: "How to Get Out of Spa Credit Debt"!
It’s been a rough financial year for our industry and I know many of your are struggling to know how to get out from under debt....or at least have a plan for it to end!!
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Most spa businesses rely on ONE (maybe two) marketing platforms like social media & email to share their message. The problem? If you need more clients (or more of your Ideal Client) booking & buying, it means you need more visibilty of your expertise and spa outcomes. It's REALLY hard to be seen & heard by multitudes if you're limited to 1-2 platforms.
Here's how to create ONE piece of content that you can expand onto FIVE marketing platforms with ease!
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Spa Events - Covid-Style! In-person spa events are a LOT of work, but they are fabulous to connect with your clients, share information more widely than 1:1 in the treatment room and generates buzz around new products & services.
But what about when we CAN'T gather in groups. Ditch the spa event? Heck no! Today I've asked my dear friend Shannon from Anam Cara Spa to share her experience with shifting to a virtual skin event in November when it wasn't possible to do it in person. Bottom line? She doubled her previous years pre-Covid event sales AND saved time, energy & expenses!
Tell me again that virtual offers for the spa industry doesn't work?🤔 . . . .
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Whether you're new to spa leadership or you've been at it for a while, there are 3 leadership traits spa owners have a tendency to slip into...not realizing it's having a direct affect on their team, sales and general happiness with their spa business.
Listen in!
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Join me and my Marketing Director, Delia Taylor, for a quick 20-min social media training!
For spas doing their own social media, we hear ya when you say "Arg! Don't know what to post! Don't have time to post! Don't feel like posting!" so we're sharing OUR 3-step process for creating and scheduling 12 posts a month for our spa social media clients. Feel free to copy our social media marketing system!
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The plan to 100 grand for solo spa owners: let's talk how to get to that financial benchmark (and beyond!)
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💡 Wondering Which Business Systems Your Spa Is Missing? --
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Hey spa teams! Was 2021 the year you've decided to get serious about your team leadership? If you've been wondering how to create your team handbook, listen in!
The Spa Team Handbook Template & Walkthrough training is now available for purchase!
https://kirsten-foss-coaching.mykajabi.com/offers/5oZptroH
Want to see the outline for my Spa Team Handbook? Download it for FREE here!
https://kirsten-foss-coaching.mykajabi.com/pl/257896
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💡 Wondering Which Business Systems Your Spa Is Missing? --
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Today's Spa Business Mastery is special: join me and the amazing manager of Virtual Spa Business Management, Delia, for this week's spa discussion!
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💡 Wondering Which Business Systems Your Spa Is Missing? --
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Learn how documented systems can make starting (or regrouping!) spa team growth more efficient... and how downloading my FREE spa team handbook outline can make it a cinch!
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📚 FREE Spa Team Handbook Outline
--https://kirsten-foss-coaching.mykajabi.com/FREE%20Spa%20Team%20Handbook%20Outline
An oldie but a goodie: this episode of Spa Business Mastery is a throwback that covers how to kick YOUR 2021 off right... by mastering the art of reflection!
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As we approach the end of 2021, many of you are anxious to make recovery plans for your 2021 spa business growth initiatives. Today I want to help you prioritize the spa systems you should be polishing up for the upcoming year!
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Leading your team is no easy feat. But to do it WITHOUT leadership systems means you're probably more frustrated than you need to be! Today I'm sharing 5 spa management systems you'll want to consider implementing to feel more confident AND get better outcomes as a leader!
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Today I want to share 5 steps you should consider if YOU’VE decided to pivot your spa business in light of COVID-19.
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If I told you to create a 90-Day Marketing Strategy for your spa...would you narrow your eyes at me with trepidation and start planning to clean your closet (or do anything OTHER than create your strategy)? Marketing isn't easy. AND it's overwhelming. But if you can make a PLAN, the result of your marketing efforts will pay off in newly booked clients. I'm giving you a simplified strategy outline to help you take the freaky-ness out of your marketing.
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Company of One” - I picked up this book last month because I know the struggle of growing your spa business stresses most of you out.
So...do you really need to hire to grow? Do you need to expand your space to kick up your sales? Nope! Listen in to find out why.
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💡 Wondering Which Business Systems Your Spa Is Missing?
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Strange and curious times folks! The spa industry is seeing immediate affects and there's no playbook for what happening. Yes it’s stressful, but it’s also a time to regroup, share knowledge and plan for what’s next. Here's how!
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😩 Spa business is changing weekly right now due to COVID-19. Today is an update on the opportunities AND concerns for retail, gift cards and virtual appointments.
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Some spas are already starting to see the effects of COVID-19 in their communities. Now isn't a time to panic...but a time to activate our critical thinking and compassion. Today I'm talking about what you CAN do during this uncontrollable event.
Client Screening Form Example: https://freshyouclinic.formstack.com/…/…
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