Sticky Tape: Recent Episodes
Wrapped Agency
Sticky Tape is all about sharing new ways of doing business. It’s about fresh thinking, innovative ideas and creating work that’s better, fairer, kinder or more inspiring.
Wrapped was born out of a frustration with the old ways of doing marketing and design. We wanted to create a more intelligent way of helping our customers. Our ongoing revolution isn’t just for the sake of it. But if we could improve something, let’s pool our resources and forge a new path.
Caroline Docking started adult life as a graduate trainee for John Lewis. An unexpected twist in her family life drew her away from retail and into healthcare – but she believes the NHS was always her destiny.She’s now spent 20 years in healthcare, and became director of communications for The Newcastle Upon Tyne Hospitals NHS Foundation Trust in 2018, adding assistant chief executive to her role the following year. We asked her about her journey and how gratitude and lived experience colours her work.
People at the heart of healthcare.
In an ideal world, healthcare is the ultimate person-centred sector. But with the immense pressures facing the NHS right now, is the patient really at the heart of healthcare today? And how can communication be better tailored to audiences that include patients, staff, Trust managers and even politicians.
Matt Marshall, CEO of Remedy Healthcare Solutions, is working hard to appeal to all those audiences through his rapidly-growing insourcing business. But how can he and the team balance their often conflicting demands?
Between them, Steve Freer and Val Wawrosz spent 60 years working in the prison service. But instead of coasting into retirement and taking the generous pension, they quit the landings and overcame huge barriers to set up Tempus Novo, an organisation supporting ex-offenders into work. The pair join us on our podcast, Sticky Tape, to talk about how they broke out of the institutional mindset, learned skills they’d never even thought about, worked alongside top politicians and celebrities, and influenced national policy changes. But most of all, how they followed their dreams and began to change the world, one life at a time.
You probably already know that getting your customers to feel something is vital in today’s marketplace. But how do you know which emotions you want them to feel? And how do you start pressing those buttons. Wrapped CEO Kate Eady shares why understanding behaviour will reveal barriers and motivations you never knew existed.
If your business gets leads via digital marketing, you need to act now to get ready for big data changes ahead. Wrapped’s digital marketing and strategy director Becky Matheson junks the jargon, tells you the smart things to do right now and explains why privacy changes are already affecting your business.