Inclusion and Marketing Podcast: Recent Episodes
Sonia Thompson
Inclusive Marketing is the future of marketing! This podcast is all about covering the intersection of inclusion and marketing, and related principles like belonging, customer experience, and diversity to equip you to embrace and authentically practice this new way of marketing. As a result, you and your teams will be poised to win the attention, adoration, and loyalty of a broader group of consumers who feel like they belong with you.
Every brand needs to have brand guidelines. And those guidelines also need to incorporate your approach and style as it relates to inclusion. This episode we dive into how to make your brand guidelines more inclusive, specifically by focusing on language and visual imagery. Get the episode transcript here Get the Inclusion & Marketing Newsletter Inclusive Brand Academy Episode 15: Getting started with inclusive language with Nailah King
Responsible marketing, which is very closely related to inclusive marketing, is a term that I heard from the wonderful Lola Bakare. In this episode, we cover why smart brands engage in it. Lola, who is my guest today, is an Anthem Award-Winning CMO Advisor & Inclusive Marketing Strategist, and founder of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops that unleash new levels of success. Get the episode transcript here Get the Inclusion & Marketing Newsletter
There's a foundational principle of inclusive marketing that a lot of brands overlook, and that a lot of consumers don't realize. In each of these instances, people end up frustrated which is no good. In this episode, I cover this foundational principle and how to put it into action for your brand.
Get the transcript of the episode here Get the Inclusion & Marketing Newsletter here Episode 29 - What inclusive brand type are you?
We are finishing up our growth series with this episode that is all about helping you and your brand communicate in a way that wins the hearts, minds, and loyalty of consumers who speak a different language. For this episode, I chatted with my Spanish translation team - Alicia and Andrea. Together, we help brands communicate and create love connections with Spanish speaking consumers. Spanish is the fourth most common language spoken in the world, behind English, Mandarin, and Hindi. And it is the second largest number of native speakers in the world – only behind Chinese. So if you want to reach more consumers - thinking about how you communicate and serve people who speak Spanish is a smart thing to do. Now if your goal isn’t to reach Spanish speakers, but for people who speak other languages, this episode is still for you – because many of the principles we cover are applicable no matter what language you’re looking to translate or localize to - we’re just using Spanish as the reference point. Specifically – we’re covering topics related to what marketers need to know and the decisions they need to make to ensure what they communicate, how they communicate, and the process to getting to communicating with excellence happens smoothly. Get the episode transcript here Get the Inclusion & Marketing newsletter Chat with Sonia about Spanish language translations for your brand
Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who speak different languages and or live in different countries, growth is inevitable. With the technologies that exist today, this is easier and more cost effective to do than ever, no matter what type of business you have. So in today’s episode as we continue with our growth series, we’re going to cover how you can use globalization as a growth strategy in your business, with my guest, Hilary Atkisson Normanha, a globalization specialist. Get the episode transcript here Connect with Hilary on LinkedIn: https://www.linkedin.com/in/hilary-atkisson-normanha/ Get the Inclusion & Marketing newsletter Inclusive Brand Growth Assessment Belonging Accelerator
How you think about the people you serve matters. In this episode, I cover how to define more specifically who you are including, and how you think about, show up for, have empathy for, and fight for, using examples from the Oppenheimer cast, Rihanna, Johnson & Johnson and more.
Get the episode transcript here
What inclusive brand type are you? (episode) What inclusive brand type are you (quiz) Get the Inclusion & Marketing newsletter
In this episode you’re going to hear about how Evite, a company that touches over 100 million people in the US each year — has embraced expanding the way they thought about who had the problem their brand solves, particularly as it relates to the parenthood journey, and how that’s allowed them to serve more people.
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Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a number of fronts. Conversely, not engaging in inclusive marketing prevents many brands from growing. In this episode I cover common ways not being inclusive is preventing brands from growing. Join the Inclusion & Marketing Newsletter Get the transcript of this episode Links mentioned in this episode: How to create an accessible brand for people with disabilities with Erin Perkins How to increase customer success for people who are not in the majority, with Natalya Sanyal
There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'. But what does it even mean for a brand to be 'woke'? This episode covers the true meaning of woke, what it means for brands, and why all brands are inherently political. Links mentioned in this episode: Top companies in the US who lobby the government: https://money.cnn.com/2014/10/01/investing/companies-lobbying-10-biggest-spenders/index.html Join the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter
There's a growing number of cases where brands are being sued because their websites are not ADA compliant with regard to accessibility. The goal isn't to make you fearful, it is to get you informed about what you need to know to make your website both compliant and inclusive from an accessibility standpoint. I'm joined by Mark Pound, CEO of CurbCutOS, a web accessibility consultancy. CurbCutOS Episode 63 - How Google makes their brand accessible Episode 59 - How to create an accessible brand with Erin Perkins Join the Inclusion & Marketing Newsletter
Disability impacts more of us than we think. And because of that – focusing on accessibility in your marketing will enable your brand to not only serve more people than you think - but allow you to make a positive impact on their lives. Accessibility is a big topic – and it can feel a bit overwhelming at times. So today, I’m going to give you practical ways to think about how to lean into accessibility in with your brand by walking you through how Google approaches accessibility. Links: Episode 29: What Inclusive Brand Type are You? - https://inclusivemarketing.co/ep-29-what-inclusive-brand-type-are-you/ Inclusive Brand Type Quiz - https://quiz.tryinteract.com/#/60de26a0b6597100170cfd57 Google All In - Disability Playbook - https://all-in.withgoogle.com/audiences/disabled-people/ Building for Everyone: https://bookshop.org/p/books/building-for-everyone-expand-your-market-with-design-practices-from-google-s-product-inclusion-team-annie-jean-baptiste/7391065?ean=9781119646228 Get the Inclusion & Marketing weekly newsletter: www.inclusionandmarketing.com
In today’s episode, I sat down with Gloria Chou, of Gloria Chou PR. I was super intrigued when Gloria told me that the majority of her clientele - I believe it was upwards of 90% are women of color. I wanted to learn about how she did it – what she did to build such a diverse and loyal customer base that get results over and over again. So I sat down with her, and got the goods – and I’m thrilled to share about what Gloria’s done, so you can think about how to apply it to your own brand. Gloria's Website: https://www.gloriachoupr.com/ Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com
A big barrier to effectively engaging with diverse consumers and communities is the way we think. In many instances, we default to our own frame of reference, perspectives, and ways of doing things. However that limits your ability to practice empathy and to give consumers who are different from you exactly what they need from you. In this episode, I walk you through the essential practice of decentering yourself, they key areas you need to focus on doing it, and of course, I offer up practical ways to do it as well. www.inclusivemarketing.co
Some brands do really well when it comes to celebrating communities during their heritage months, like Black History Month, Women’s History Month, PRIDE, Hispanic Heritage Month, Asian-American and Pacific-Islander Month. However, there are plenty others that struggle. And there’s also a large group of brands that stay on the sidelines, because they aren’t sure how to engage, or even if they should.
So as we get closer to a new year, and it’s time to decide about what your brand will celebrate and what you won’t - I thought it’d be helpful for you to bring in some reinforcements to help guide you.
That’s why I chatted with Arturo Gutierrez, the SVP of Strategy at Codeword, an integrated marketing agency.
Arturo and his team at Codeword did a survey to find out what consumers want with regard to these types of celebrations – and the insights, and the discussion we have around them is relevant and applicable for you – no matter your size, your budget, or your experience engaging with communities in this manner.
Key Points:
Why brands should consider celebrating heritage months for diverse communities
How you should be thinking about the people who are buying your product
Why so many diverse communities are indifferent to heritage month campaigns, and what to do about it
What you should and shouldn’t be measuring as it relates to heritage month celebrations
How brands should think about the objective of heritage month campaigns
How to ensure your heritage month celebrations leave a lasting impact
What diverse communities want from brands during heritage months and beyond
About Arturo Gutierrez
Arturo Gutierrez is the SVP of Strategy at Codeword, an integrated marketing agency that develops smart marketing strategies, manages editorial and social channels, and drives news coverage for tech clients both big and small. A former management consultant having advised Fortune 500 clients across The Americas, Europe and the Middle East, Arturo’s expertise include leadership, marketing strategy, and organizational growth.
Links
https://twitter.com/Art_Gutierrez https://www.codewordagency.com/
Cultural appropriation happens more often than in should. And inappropriate use of a culture not your own happens even more often. Both of these practices are harmful, and in this episode I'm walking you through clear examples of both, and giving you practical guidance on how not to engage in them. In addition, you'll walk away with practical guidance on how you as an individual and consumer can play a role in shutting down these practices as well. Here are the links mentioned in the episode:
Hailey Beiber make trend rant - Shantal Smith
The cultural appropriation of yoga - Blair Imani
The Maasai People Take Back Their Brand
Dia de los Muertos Barbie Walks a Fine Line Between Cultural Appropriation and Appreciation
Kim Kardashian West's Kimono underwear meets Japanese backlash
How Disney redeemed itself with 'Coco' after the Dia de Muertos trademark fiasco
Full show transcript available at www.inclusivemarketing.co
All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses.
With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in.
In the season finale of the Inclusion and Marketing Podcast, I share:
- The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate
- How to get started on brand advocacy
- How to be authentic when shaping your brand advocacy
Thank you so much for listening to Season 1 of the Inclusion and Marketing Podcast! I hope you have been able to use this podcast as a tool to win the attention, adoration and the loyalty of more consumers.
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Stay tuned for Season 2!
Today we’re going to explore the critical link between equity and customer success with a very special guest! My sister Deborah Pickett, a middle school math instructional trainer and coach, will share her valuable words of wisdom for those who are ready to embark on the lifelong process of being dedicated to equity.
Our conversation will cover:
- What is the difference between equity and equality?
- From a business standpoint, what happens when equity isn’t prioritized?
- How to start using data to analyze potential equity issues in your business?
- What is the link between equity and access? What do equitable practices look like?
- What does it mean to say that justice is in the details?
- What is the relationship between equity, empathy, and compassion?
- What is the water vs the fish principle, and what are some real world examples of this way of thinking?
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.
We also cover:
- What are the advantages of text marketing?
- The relationship between inclusive marketing and customer experience
- The importance of taking your audience’s preferences into account when developing brand communication strategies
- Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
What does it mean to be antiracist?
Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody antiracist principles on a daily basis. To help us with this, I brought in an expert on the topic, Dr. Nicole Charles. Nicole is a wellness entrepreneur as well as an intersectional feminist and antiracist educator, author, researcher and professor of women and gender studies.
We’ll talk about:
- The concept of antiracism as a whole, and specifically in the business world
- Examples of racist practices that permeate business that are more common than you might think
- The importance of investing in and learning from Black, Indigenous People of Color
- After making the commitment to antiracism, where do people commonly get tripped up?
- The challenges that arise when society and businesses lean towards centering only the most privileged identities
- Recommended resources for further reading and learning
- Nicole’s delicious recipes at healmedelicious.com (Check out the pumpkin spice cake donuts!)
- Nicole's Embodying Equity Course
It’s important to really think about your values and how they can guide your business decisions. As you work on applying what Nicole and I covered today in your own life and business, take the time to think about a specific scenario in your life where you could decenter the predominant narrative.
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefully about identity and what types of categorizations are necessary. As we dive into this complex topic, I’ll go over challenges, real-world examples and strategies to help you approach your customer’s various identities.
Identity matters. Don't take shortcuts with it! The people you serve will reward you when you take the time to get it right.
This episode will also cover:
- Common questions including the difference between ethnicity and race
- The various challenges that can arise when categorizing groups of consumers
- How categorizations and the data associated with them can help companies identify equity concerns and gaps
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Words matter! They have the power to uplift and include, as well as tear down and exclude.
In your quest to make your audience feel like they belong with you, it’s essential to use inclusive language. But how do you start creating written content that creates a culture of belonging?
Nailah King, founder of The Content Witches, shares insights into how conscious business leaders can learn to craft messaging that helps foster transformative change and create a sense belonging within their communities.
My conversation with Nailah also covers:
- What is inclusive language and what is its connection to belonging?
- Idioms, binaries, appropriation and other examples of language that can be harmful
- How can you determine if your content isn’t inclusive or needs an update? How can you maintain transparency throughout the process?
- How to use tools like etymonline.com
- Essential forms of content governance including inclusive language policies and brand style guides
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction.
True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive deeper into the concept of extraction, I will share examples from today’s business world with the hope that by bringing these harmful practices to light, we can all start to do better.
This episode will also cover:
- The concept of co-creation and the different forms it can take
- Best practices for engaging with communities you want to learn from and the dangers of traditional market research
- Lessons learned from a popular Disney film
- How to start adding value instead of extracting it, so everyone wins
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress.
How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech & AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery.
Our conversation will cover:
- What is the current state of representation and marketing from a diversity and inclusion standpoint?
- What are examples of major brands or industries that have been making strides in these categories?
- How to build customer intimacy through listening and observation
- The importance of authentically and sincerely expressing your brand’s core purpose
- How brands can start building stories around people who have traditionally been underrepresented and underserved
- How the Implicit Association Test can help you recognize and address your blind spots
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attention, adoration and loyalty of more consumers, especially people that brands often ignore.
As a business leader, how can you decide when it's appropriate to treat everyone equally, and when you should treat certain groups of people differently? In this episode, I will go through my 3-step process for identifying these situations, so you can do a better job of consistently making life better for the people you serve while also making them feel like they belong with you and your brand.
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
The Census Bureau projects that by 2043, the US will become a minority-majority. What does this major shift in the makeup of our population mean for your business? In this episode, I had the pleasure of speaking with my friend Julye Williams, founder of Project 2043, about how business leaders can start leaning into the power of diversity, equity, inclusion and belonging.
Be prepared to do the inner work! The first step is to acknowledge and accept that our world is changing. After reflecting and setting your intentions, you can begin to think about how you can help your business thrive in a diverse society. My conversation with Julye will also cover:
- What does it really mean to be a good ally?
- The relationship between inclusion and power
- How to exercise your power to help level the playing field within your sphere of influence
- Advice for small business owners
- How to create more equity, balance and opportunity both personally and professionally
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.
In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will create a more inclusive brand that consumers keep coming back to.
In this episode I go over:
- How creating a buyer persona create a roadmap for your company to follow to bring ideal customers closer to your brand
- 3 ways that having a Buyer Persona will help your brand create content
- How excluding people in your buyer persona if done intentionally can actually help your brand
- 3 ways to tell if your buyer personas are a repellent to potentially loyal customers
- 4 steps to include your intended customers into your buyer persona
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates
Want to know when they launch and get other insider benefits?
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
Who decides what is mainstream?
In today’s episode, I talk to Gelaine Santiago about how she rewrote her script and lead her companies by focusing on her story. Gillian began her businesses' branding by following the conventional idea of “mainstream,” but it wasn’t until she ditched that idea that she saw her customer base grow like never before.
Gelaine is the CEO of Cambio & Co, a Filipino jewelry company, and Sinta & Co, a Filipino wedding company. Through running those companies she has learned about the power of storytelling, and now helps small businesses and entrepreneurs reach new audiences through the mastery of storytelling.
We also talk about:
- How to defy the gatekeepers
- What mainstream actually is
- How brands can authentically represent differences even if their team are not a part of those communities
Connect with Gelaine:
- Her website
- Her brands Cambio & Co. and Sinta & Co.
Interested in building your inclusive brand with me?
- My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon.
Want to know when they launch and get other insider benefits?
- Join my mailing list
- Follow this podcast
- Follow me on Instagram: @soniaethompson
- Or find more information on my website: inclusivemarketing.co
An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive.
Some of the points that I cover include:
- How building a core document (value statement, company statement, or mission statement) codifies company values and culture for your team
- Ways that brands weave their core company values into their social media content
- 3 high level steps to build and nurture a company culture that is healthy and competitive
- Lead by example
- The importance of starting the work at the top of the company ladder in order to set a tone for the entire company
Interested in building your inclusive brand with me?
My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon.
Want to know when they launch and get other insider benefits?
Join my mailing list
Follow this podcast
Follow me on Instagram: @soniaethompson
Or find more information on my website: inclusivemarketing.co
Brands have power. Your consumer wants to see a reflection of themselves in your marketing. They want to be treated equally, not discriminated against for any pre-existing conditions.
In this episode, I share my journey of finding health insurance after quitting my full-time job and going freelance and my struggles of getting affordable coverage due to my pre-existing condition.
I also cover examples with Unilever, my husband Jonathan’s experiences, and the ADA.
What is the impact on the people who have the problem that your business solves who can’t achieve the process of the transformation you deliver because they can’t access it?
Interested in building your inclusive brand with me?
My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon.
Want to know when they launch and get other insider benefits?
Join my mailing list
Follow this podcast
Follow me on Instagram: @soniaethompson
Or find more information on my website: inclusivemarketing.co
In this week's episode, I interview Deseree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience.
Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to the employee. Deseree and I go over what companies need to think about to attract ideal talent and then retain them.
We go over:
- The importance of investing in the candidate and employee experience
- How creating a good company culture can directly impact your employee's ability to deliver their best work and be their best selves
- How to balance social proof without doing it in a performative way
- Is it important to think about all different levels of employees (full-time, part-time, contractors, etc.)?
Want to connect with Desiree? Her website: colorvizionlab.com
Follow this podcast
Follow me on Instagram: @soniaethompson
Or find more information on my website: inclusivemarketing.co
Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world.
We cover:
What inclusive means in the fitness world, price inclusivity, location inclusivity, and how all of those play a factor in Tevia’s business
Tevia’s experience running her own Cycling Studio and how she broke down norms by bringing on a more unique set of instructors than what the industry standard used to be
How CycleBar creates a community bound by inclusivity specifically by working outside of the studio walls
CycleBars work in fundraising for different causes including MS, environmental damaged areas, and riders who are in need
If you'd like to hear a bit more about me and what I can do for you, you can:
Follow this podcast
Follow me on Instagram: @soniaethompson
Or find more information on my website: inclusivemarketing.co
As you can probably tell in the title of today's episode- I'm sharing a bit more about me and how I became an Inclusive Marketing Strategist.
I share my journey through multiple different corporate jobs, at places like Inc and Johnson & Johnson, and how those jobs taught me the importance of inclusion. I open up about some of the tough moments that really shaped who I am today.
Along with my career path, I also cover my travels across the globe: my journey to China and India, as well as my experiences in South America and a few of the details of my love story!
Thank you so much for listening, and being a part of this ongoing journey. If you enjoyed today's episode please consider sharing this episode or rating it below!
If you'd like to hear a bit more about me and what I can do for you, you can:
Follow this podcast
Follow me on Instagram: @soniaethompson
Or find more information on my website: inclusivemarketing.co
The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting.
In this episode, I go over how to translate the changing demographics of the day-to-day world into your business marketing.
Together lets reimagine who your Ideal Customer Avatar is to be more inclusive to all, not just to the “typical” customer that businesses spent decades focusing on.
Interested in learning more? Follow me on Instagram: @soniathompson
Or check out my website: soniathompson.com
In this episode, I interview Antoine Andrews, who has been in the diversity field for almost 20 years and is currently the Chief Diversity and Social Impact Officer at Momentive (formally known as Survey Monkey).
We cover:
- The research done on diversity on Momentive
- The shift in consciousness he's noticed over the last 15-18 months
- What he believes is most important to gain from the research
- What he thinks is most important for businesses to focus on moving forward
Interested in learning more? Follow me on Instagram: @soniathompson
Or check out my website: soniathompson.com
Welcome to the first episode of the Inclusion and Marketing Podcast! In this episode, I cover what inclusivity really is.
It’s 2022, and it’s time for every business owner to know how important it is to completely redefine their rules. Gone were the days where just adding a seat to the table is enough. One size does not fit all.
Join me on this journey as I dig deeper into not only how to be more inclusive, but why it is the future of business marketing.
Interested in learning more? Follow me on Instagram: @soniaethompson
Or check out my website: soniaethompson.com
Welcome to the Inclusion & Marketing Podcast! Here is a snippet of the first few minutes of the very first episode, titled When It's Not Enough To Just Add Seats To The Table (And What To Do Instead), releasing on Tuesday, January 18th!
If you would like to connect with me and learn more about how I can help your brand with revamping its marketing to be completely inclusive:
My Instagram: @soniaethompson
Website: sonaiethompson.com