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The life looks impressive, the resume is stacked, and yet something feels off. That tension is exactly where this conversation with Tiffany Lauren Jones begins and it quickly turns into a deeper look at why so many high-achieving women feel burned out, unfulfilled, or trapped inside a version of success that no longer fits. Tiffany shares her path from a dream corporate role to a full reset, and she gives language to a pattern we don’t talk about enough: building a performance identity to survive and achieve, then realizing it can’t carry you into your next chapter.

We dig into what Tiffany calls the identity evolution era, where collapsing trust in institutions, mass layoffs, and cultural change force a new question: who are you without the title, the degree, the grind, or the approval? We talk sovereignty versus validation, why emotional signals are real data, and how reflection portals like layoffs, divorce, or major loss can push you toward truth if you don’t numb out. Tiffany also breaks down a practical entry point: permission to not be okay, plus time off with no agenda so you can actually hear yourself again.

We also connect the dots to artificial intelligence and the shift from the information age to the intelligence age. AI can amplify output, but it also raises the stakes on authenticity, lived experience, and intellectual property. We explore how to build an identity ecosystem around your gifts and values, and why rest, seasonal cycles, and “beginner” practices like pottery can retrain your nervous system away from perfection and performance.

If this resonates, subscribe, share this with a high achiever who needs it, and leave a review telling us what part of your identity you’re ready to reclaim.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI can write your emails, summarize your meetings, and spin up a strategy deck in minutes, but it cannot do the one thing that actually determines outcomes: execute. Grant McGaugh sits down with Peter De la Torre, a longtime executive and the creator behind the Magic of 13 Weeks, to confront a brutal truth leaders need to hear. Most teams don’t have a knowledge problem. They have an execution problem, and the gap between knowing and doing is where goals go to die.

We dig into the hidden “blind spots” that sabotage implementation, including AI abdication, when companies invest in artificial intelligence but ignore the human habits required to make it work. We also break down the 12-month mirage that turns yearly planning into annualized lethargy, plus the convenience of busy, where meetings and inbox churn replace results. Peter shares a clear rule of thumb for productivity and business growth: protect the time that drives revenue-producing activities or results-producing activities, and automate the rest.

The conversation moves from tactics to identity: red ocean competition versus blue ocean creation, personal vision that creates an emotional stake, and ruthless honesty as the foundation for real change. Peter challenges the usual language around accountability, arguing that ownership is the only lever that consistently works, then adds a practical tool to keep execution real: predictive scorekeeping built on lead indicators, like a scoreboard that tells you whether you’re winning before the quarter ends.

If you want a repeatable execution framework that makes strategy real, press play now. Subscribe, share this with a leader who’s stuck in “busy,” and leave a review with the one execution habit you’re committing to next.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Most security teams keep buying tools and still feel behind. That’s not because you picked the “wrong” scanner or missed the latest AI feature. It’s because many organizations are trying to secure software like it’s a one-time project instead of a repeatable manufacturing process. I’m joined by Darius Radford, founder and CEO of Knights Watch Cyber, to make that idea concrete and practical for any software-driven business.

Darius breaks down why applications, APIs, CI/CD pipelines, cloud platforms, open source dependencies, and identity are the real battlefield now. He shares the core insight behind what he calls the Secure Software Factory: software isn’t “written” anymore, it’s manufactured. When you adopt a factory mindset, you build in quality control, governance, automation, standards, metrics, and feedback loops so secure software development becomes consistent instead of heroic. We also walk through the four capabilities he sees as non-negotiable: orchestrated delivery, developer-centric application security tooling, supply chain and artifact management governance, and unified risk correlation that turns endless security data into real context.

We go straight at the AI era too. Developers and AI will build the next generation of products together, which makes AI security governance and testing even more urgent. Darius gives practical guardrails for AI-generated code, including input validation, session management, authentication and authorization checks, and permission modeling. We also talk about how a mature DevSecOps approach can help you win deals by proving security by design with repeatable metrics and alignment to common risk frameworks like OWASP.

If you build software, lead engineering, or sell into security-conscious customers, this conversation is for you. Subscribe, share this with a builder on your team, and leave a review with your biggest question about secure software development, what are you struggling to make repeatable?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI is getting faster, cheaper, and easier to access, but that doesn’t mean it’s safe or ready to run your business unattended. We talk with Wilfred Morgan, an AI systems architect working at the front edge of enterprise AI automation and multi-agent orchestration, about what actually matters when you move beyond prototypes and put AI agents into production. If you’ve ever wondered why an AI rollout can look “successful” on a dashboard while quietly failing in the real world, this conversation is for you.

We break down the jump from prompt-driven generative AI to agentic AI: systems that don’t just write a good email, but can execute tasks, pull from multiple sources, and operate like structured digital workers. That power comes with a dependency most teams underestimate: context architecture. Clean data, clear processes, and well-curated knowledge artifacts become the fuel, and legacy data becomes drag. We also talk about the competitive reality that AI-native companies can build modern workflows from day one while larger organizations often wrestle with legacy systems, governance, and compliance overhead.

Then we go straight at the risk side: subtle errors, misplaced trust, and why confidence can trick humans into believing incorrect outputs. Wilfred shares a practical evaluation-first mindset inspired by high-stakes domains like aviation and healthcare, plus a grounded checklist for small business owners using systems thinking to map the customer journey and decide where humans must stay in the loop.

If this helped you think more clearly about AI automation, subscribe, share the episode with a friend, and leave a review so more builders and leaders can find it.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI is moving faster than most organizations can govern, and that gap is where the real danger lives. From Omaha, I sit down with Naresh Samlal, CEO of Cloud Source, to talk about the side of AI that rarely makes headlines: what happens when employees upload sensitive files into public AI tools, vendors promise the moon, and leadership is left trying to protect data they can no longer see.

We break down why AI supercharges both innovation and cybersecurity risk, especially for regulated industries like healthcare, legal, and financial services. Naresh shares what he’s seeing from customers who love the productivity boost but fear giving away their “data gold,” and we explore a different model: bringing AI to your data in a private cloud so it stays containerized, controlled, and governed. We also talk about why the market is shifting back toward privatizing data, how small language models fit into that trend, and what practical guardrails need to exist before you scale anything.

Then we go one level deeper into agentic AI. Automation can look perfect on Monday and turn into a mess by Friday if you trust it blindly. Naresh lays out a simple governance reality check: if you can’t shut it down in 60 seconds or less, you’ve got a governance problem. If you care about AI security, private cloud strategy, managed services, and protecting intellectual property while still moving fast, this conversation will sharpen how you think and how you lead. Subscribe, share this with a friend who’s rolling out AI at work, and leave a review with your biggest question about AI risk.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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If your teams are shipping fast but the business still feels stuck, the problem probably is not talent or tooling. It is ownership. Grant McGaugh talks with five-time founder and Full Scale CEO Matt Watson about why companies quietly trade ownership for activity, then wonder why outcomes stall even when the roadmap stays full.

We get practical about personal branding and LinkedIn strategy, too. Matt shares how he built an audience of more than 70,000 followers by showing up with a clear point of view, earning trust, and avoiding the spammy playbook that floods inboxes. If you sell a service, lead a team, or run a startup, you will hear why being “best known” can matter more than being “best,” and how thought leadership turns into a real pipeline when you do it with consistency.

Then we go inside the product-driven leadership mindset behind Matt’s book, Product Driven: Reconnect Engineers to Customers, Kill the Assembly-Line Handoffs, and Replace Ticket Management with Business Problem Solving. We also tackle AI in software engineering and why faster code does not equal faster innovation when bureaucracy and unclear decisions create friction. Matt breaks down the leadership essentials of vision, focus, and clarity, plus what it takes to scale through delegation without becoming the hero bottleneck.

Subscribe for more conversations on leadership, brand, and growth, share this with a founder or engineering leader, and leave a quick review if it helped. What is the biggest thing blocking ownership on your team right now?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI is finally in everyone’s hands, and that’s exactly why it’s getting risky. Grant McGaugh sits down with veteran tech leader Darrell T. Black (CIO, CTO, CDO) to discuss what it really takes to bring AI into a business without compromising trust, compliance, or the back office. We get into the difference between experimenting with a chatbot and deploying AI inside the systems that run payroll, HR, finance, and customer data.

Darrell shares a grounded view of AI readiness: understand your current processes, map the real workflow (not the version on paper), define the future state, then conduct a gap and impact analysis before you automate anything. We also unpack why AI hallucinations matter, how probabilistic AI differs from deterministic technology, and why “it sounds good” is not the same as “it’s accurate.” If you’re thinking about agentic AI, this is where the conversation gets practical about audit trails, human oversight, and governance that can scale.

We also tackle the bigger societal layer: bias in algorithms, safeguards in hiring and healthcare, and why policy often sets the tone for enterprise behavior. And Darrell leaves us with a simple warning you’ll remember: you might think you’re adopting an AI puppy, but you’re responsible for the full-grown AI dog. If you’re a founder, operator, or IT leader trying to use AI to scale responsibly, this one is for you.

Subscribe for more conversations like this, share the episode with a friend building with AI, and leave a review with the biggest AI risk you want us to tackle next.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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A lot of leaders talk about resilience. Far fewer can explain how to turn resilience into something a whole team can actually use when the pressure is on. Grant McGaugh sits down with Jason Gallo to trace that shift from a “power through it” mindset to authentic leadership built on tools, trust, and empowerment, shaped by Jason’s Brooklyn upbringing and a Grand Canyon moment where the only goal was “five more steps.”

From there, we zoom out to the biggest workplace shift many of us will ever live through: artificial intelligence. Jason lays out why AI will surpass the impact of the internet and cloud, how agentic AI changes the way work gets done, and why trust infrastructure matters as much as technical infrastructure. We talk candidly about the anxiety people feel when new tools show up overnight, the adoption curve that follows every major platform change, and what leaders can do right now with training, communication, and the humility to say, “We don’t have all the answers.”

Jason also shares a practical story from inside Cisco: “corporate camouflage,” the stuffed elephant that gave a room full of executives permission to be heard, and how that kind of vulnerability can unlock real innovation. We dig into mentorship as a “board of directors” (including devil’s advocate mentors), representation in tech, and how Cisco is transforming its ecosystem through the Cisco 360 partner program using co-design with roughly 35,000 partners worldwide. We close with a personal reminder on prostate cancer awareness and prevention.

If you found this helpful, subscribe, share the episode with a leader navigating AI change, and leave a review. What’s one trust-building move your team needs to make this month?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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A stroke or heart attack rarely happens in a doctor’s office, it happens on an ordinary day when nobody is watching the subtle warning signs. We sit down with healthcare innovator and RM2.ai CEO Corlette to talk about the invisible gap between appointments and why that gap is where preventable crises quietly build. If you’re caring for aging parents, managing chronic disease, or simply trying to stay independent longer, this conversation is a practical look at how prevention can finally come before panic.

We get personal about caregiving, the “sandwich generation,” and the cost of waiting until there’s a fall, a missed medication, or a sudden ER visit. Corlette explains how an early warning health intelligence platform integrates with select wearables to pull vitals like blood pressure, heart rate, oxygen, and temperature and then turns those readings into trend-based visibility and alerts. We also dig into how a shared care team dashboard can assign different alerts to different family members, plus why geofencing and location monitoring can be life-saving for loved ones at risk of wandering with dementia.

We also tackle the big question: should people be afraid of AI in healthcare? Corlette makes the case for AI as an enhancement, not a replacement for human care, and introduces live vital intelligence for telehealth so clinicians can see real-time vitals during a virtual visit and review months of trends without relying on handwritten logs. Along the way, we connect prevention back to everyday lifestyle choices and why “know your numbers” matters for hypertension and other chronic conditions.

If this resonates, subscribe, share this episode with a caregiver or family group chat, and leave a review so more people find tools and ideas that help prevent the next crisis before it starts.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Most men don’t collapse all at once. They drift, they numb out, they get busy, and then one day they realize they’ve been “fine” for years while quietly losing their edge, their joy, or their family. Grant McGaugh sits down with Derek Jackson, a longtime healthcare leader and the author of Men Dying Garden Moments: The Hidden Crisis of Masculinity and the Journey Back to Life, for a direct conversation about men’s mental health, masculinity, and what accountability actually looks like when nobody’s watching.

Derek introduces the idea of “garden moments,” those decision points where the consequences outlast the emotion. We talk through the four areas where men often start to check out: stature (how we respond to changing roles and expectations), spirituality (having an anchor and core beliefs), physical health (including lifestyle and finances, not just the body), and relationships (the growing friction and mistrust between men and women). Along the way, we dig into authenticity, the influence of algorithms and culture, and why “perform, provide, protect” isn’t enough if you never learn to process.

We also get practical: how to build a safe circle of men, Derek’s “board meeting,” where mentorship happens and accountability becomes normal. If you want to lead better, love better, and live with fewer regrets, this conversation is a strong starting point. Subscribe, share this with a friend who needs it, and leave a review. What’s one “garden moment” you’re facing right now?

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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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If your content is consistent but your opportunities are not, you might be dealing with a problem most leaders cannot name: the authority gap. I define it as the distance between looking visible online and being genuinely trusted by the people who can hire you, fund you, or partner with you. After 30 years in healthcare technology and now building an AI-powered business accelerator for underserved entrepreneurs, I keep seeing the same pattern: brilliant experts and founders with real solutions still get overlooked because the market cannot quickly recognize their authority signals.

AI is accelerating that pain. Tools can produce polished marketing in seconds, which means the internet is filling up with generic ideas and copycat expertise. Buyers are responding with tougher reputation due diligence: they search your name, scan your LinkedIn, review podcast appearances, and look for proof that holds up. Trust is becoming the scarce resource, and digital discoverability is now inseparable from leadership reputation, personal branding, and business brand growth.

I break down my Brave Authority Index, a practical authority-building framework built on five connected pillars: Boldness, Resilience, Authenticity, Vision, and Execution. You will hear how to sharpen a specific market position, build durable credibility across platforms, show real human coherence without oversharing, publish future-facing ideas your audience can use, and create follow-up systems that turn visibility into revenue. I also walk through a case study where a B2B firm moves from commodity IT vendor to inbound demand by connecting thought leadership to clear next steps and measurable pipeline.

If you want to stop sounding like everyone else and start getting believed, subscribe, share this with a friend who is “visible but stuck,” and leave a review so more leaders can find it.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI can generate a thousand posts before lunch, but it cannot manufacture empathy. That’s the tension we dig into with David J. Ebner, founder of Content Workshop, as we talk about what actually makes brand storytelling work when buyers are skeptical and content feels interchangeable.

We break down the practical difference between story-first marketing and content-first output. A strong brand story doesn’t spotlight the company, it makes the customer the hero and gives them a believable path from problem to progress. David explains why emotional connection is the real driver of recall, how testimonials capture a transformation arc, and why better word choice and tighter editing can separate you from the sea of sameness that AI has amplified.

Then we zoom out from words to full brand experience. We talk about where stories live (especially on your website), why mismatched web experiences weaken even great messaging, and how experiential marketing at events can create memorable moments without relying on expensive gimmicks. Finally, we land on leadership: setting values, living them visibly, and using a simple filter for every deliverable: who does this help and how does it help them?

Subscribe for more conversations like this, share this with a founder or marketer who needs a sharper brand voice, and leave a review with the one story you think your audience actually remembers.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI is already deciding who gets surfaced, summarized, and recommended, and that reality changes personal branding and business development in a way most leaders have not fully faced. I walk through the moment that broke something in me, when a preventable delay in a broken healthcare system cost my father his life, not because doctors lacked skill, but because the system could not coordinate fast enough. That experience became my lens for seeing the same failure pattern in leadership, hiring, entrepreneurship, and community growth: when people cannot find the right expert at the right time, outcomes suffer.

From the Rebuilding the Village work I witnessed across cities like Omaha, Durham, Kansas City, Tulsa, and Minneapolis, I outline three architectures that compound impact: civic infrastructure that aligns partners, economic ecosystems that create pathways for entrepreneurs to learn, fund, and scale, and the missing layer I focus on, trust infrastructure. Trust infrastructure is what makes founders and leaders findable and verifiable so customers, investors, and even AI systems can confirm authority without guesswork.

Then I get practical. I define trust infrastructure as promise, proof, and presence, and I explain why AI will not invent your authority for you. I introduce my Brave Blueprint Strategy and a seven-day sprint you can start tomorrow to build visible authority with real receipts: a one-sentence introduction, proof points, an origin story, consistent content, a short proof video, and testimonials you collect with permission. If you want to be the automatic choice when it matters most, subscribe, share this with someone building a brand, and leave a review with your biggest takeaway.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Cold outreach is louder than ever, yet most of it still feels like cardboard in the mail. Host Grant McGaugh sits down with mortgage professional, networking coach, and speaker Sarah Hubbard to get real about what actually drives growth in a crowded sales market and why old school “spend money to make money” tactics can leave you stressed, broke, and disconnected from the people you’re trying to serve.

Sarah shares her origin story: a high-achieving athlete who thought she’d become a physical therapist, got rejected from multiple programs, then unexpectedly fell into mortgage financing. When she moved into origination, she followed the playbook she was handed: heavy direct mail, big spend, little personalization, and wound up $60,000 in credit card debt. That low point becomes a turning point as she discovers a better path: intentional networking built on real conversations, trust, and clear next steps.

Together, we unpack Sarah’s MAPP framework for networking ROI: Mindset and Intention, Authentic Presence, and Precise Messaging, plus how to use AI tools to research rooms, create smarter icebreakers, and make limited time count. We talk about authenticity without performative branding, why introverts can be elite networkers, how to stop saying “I help anybody,” and how to make your message simple enough that people can confidently refer you. If you want more referrals, a stronger personal brand, and business development that feels good, not salesy, this one is for you.

Subscribe, share this with a friend who hates networking, and leave a review with your biggest takeaway.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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A nonprofit can have the purest mission in the world and still fail if it’s run like a hobby. We sit down with Dr. Sharon Elefant, CEO of The Nonprofit Plug, to talk about what it really takes to operate a “business with a cause” with the same seriousness you’d bring to a for-profit company.

We dig into the real differences between nonprofit vs for-profit organizations, why tax reporting matters, and how transparency can become an advantage. Sharon explains why nonprofit branding is not a logo project. It’s mission clarity, a specific community you serve, a plan that actually solves the problem, and the ability to answer the question every funder is thinking: “If I gave you $50,000 today, exactly how would you spend it?” We also talk proof of impact, building early wins, and why listening to community needs beats performative charity every time.

Then we get tactical on nonprofit financial management and compliance: financial literacy, budgeting, reading a P&L, and how Form 990 filings influence trust, grant readiness, and even public ratings on platforms like Charity Navigator and GuideStar. We close by reframing “sales” as outreach, pitching, and donor cultivation so your programs can grow without losing integrity.

If you got value from this conversation, subscribe, share it with a nonprofit founder, and leave a review so more mission-driven leaders can find it.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Most founders don’t lose deals because they lack hustle. They lose because they show up at the wrong moment, pitching someone who is still “happy enough” with the status quo. We sit down with Craig Elias, creator of Trigger Event Selling, and Brandy, startup builder and coach, to map the moments that actually make buyers move and how to be first in the door when they do.

We break down what a trigger event is, why the “window of dissatisfaction” is where buying decisions quietly begin, and how founders can stop wasting outreach on people who won’t change. You’ll hear practical startup sales frameworks like finding a motivated market beyond TAM SAM SOM, validating demand with Problem Bingo, and the painkiller vs vitamin test. We also dig into RIPES, the five-part logic buyers use to justify spend in B2B, plus how to clarify your ideal customer profile with bifurcation and a tight seven-second sales message.

Then we get tactical about go-to-market strategy: building a marketing moat with simple SEO plays like owning the domain language customers repeat, and how AI tools can speed research and planning without hiding behind tech. The big theme stays human, though: relationships, propinquity, and personal branding on LinkedIn so you’re known before the buyer is ready.

If you want better timing, cleaner positioning, and a startup sales process that doesn’t feel like begging, hit play. After you listen, subscribe, share it with a founder who needs it, and leave a review. What’s the trigger event that made your last big purchase happen?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Your personal brand is already selling for you or silently costing you deals. In a world where B2B buyers can compare options instantly and AI can generate endless content, the only way to stand out is to be unmistakably real, specific, and proven. Grant McGaugh, founder of 5 Star BDM and host of the Follow the Brand podcast, joins us to explain how executives and founders turn reputation into a revenue engine, and why authenticity plus a clear point of view becomes the true differentiator in 2026.

We get practical fast. Grant walks us through his “authority asset sprint,” a five-step play you can execute in a week: pick one ideal client win, run a 20-minute “win story” call, transcribe it with AI, and turn the exact language into a one-page case study built around before-and-after outcomes and key metrics. Then we talk about how to use that asset immediately in sales conversations, referrals, and warm outreach to shorten cycles and spark a qualified pipeline.

We also challenge a popular personal branding myth: posting every day. If your content doesn’t reinforce your position, tell a concrete customer story, or lead to a clear next step, you’re just adding noise. The bigger advantage, especially with agentic AI and automation, is clearing back-end work so you can spend more time in human-to-human conversations, where trust is built and deals actually happen.

Subscribe for more simple wins, share this with a founder who needs stronger authority, and leave a review if you want more tactical B2B growth strategies. What’s one client result you could turn into a one-page asset this week?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Most marketing advice sounds confident right up until you try to turn it into revenue. We sit down with Eric Huberman, founder and CEO of Hawke Media and founding partner of Hawke Ventures, to talk about what actually holds brands back and why so many companies get burned when they hire “an agency” like it’s a commodity. Eric doesn’t mince words about the low barrier to entry in marketing, the real cost of bad decision-making, and why saving a little on fees can destroy the ROI you needed from your ad spend.

Eric also breaks down the Hawke Method with a clean framework that’s easy to apply: awareness, nurturing, and trust. The surprise isn’t that awareness matters, it’s how often brands ignore the nurturing phase where most buyers actually live. We dig into sales cycles, why daily dashboard thinking can be misleading, and how lifecycle channels like email, SMS, retargeting, and content speed up conversion while protecting customer lifetime value. If you’re trying to balance performance marketing with long-term brand building, this part will reset your priorities.

Then we go deep on AI in marketing. Eric argues AI is powerful but overhyped in the short term, best used as augmentation rather than a replacement for skilled people. We talk about the noise explosion, what still requires human context, and why fundamentals and adaptability matter more than chasing shiny tools. We also explore bootstrapping, risk, founder ambition, and what a real growth engine looks like beyond a pitch deck.

If this conversation helps you, subscribe, share it with a founder friend, and leave a review. What part of your marketing system needs the most work right now?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI is everywhere right now, but most small business owners are still asking the same hard question: when does it actually turn into cash? We sit down with Andy Stoyer and Andrew Lippman from WeLevel to break down what it looks like when AI is connected to the sales engine instead of living as a disconnected “tool you meant to learn someday.” The result is a practical conversation about booking more appointments, answering more leads, and building a real customer experience that drives growth.

We dig into WeLevel’s origin story, how they moved from content marketing into a full agentic AI system, and why “AI plus HI” matters. You’ll hear how a trained knowledge base powers voice AI, website chat, and social DMs so your business can respond instantly, day or night, with consistent answers. We also unpack the difference between an AI agent and agentic AI, where multiple specialized agents handle research, writing, editing, publishing, and follow-up as one coordinated workflow.

We talk authenticity and trust too: being transparent that the caller is speaking to an AI assistant, building a clear escalation path to a human, and customizing the experience to match your brand. Finally, we get specific about measurement and ROI, including dashboards that track calls, conversations, appointments, and outcomes, plus what a realistic 60 to 90 day payoff can look like through better conversion and stronger retention.

Subscribe, share this with a business owner who is tired of AI hype, and leave a review with your biggest question about using agentic AI for growth.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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AI hype is loud, but what’s happening inside real enterprises is much more interesting and much more practical. We talk with Michael Fauscette, founder and CEO of Ariane Research and author of Building the Digital Workforce, to get specific about what “agentic AI” actually means when software can plan, act, and operate as a digital worker. The big shift is simple: generative AI creates content, while agentic AI executes work. That raises new questions about control, trust, and how leaders should roll it out without breaking processes or confidence.

We dig into the most visible use case today: customer service. When an AI agent handles tier-one triage, solves routine issues fast, and hands off cleanly to a human for edge cases, most people are surprisingly okay with it. The key is guardrails and transparency, plus a rollout plan that earns trust over time rather than assuming instant autonomy. We also unpack why enterprise agentic AI is not the same as a public chatbot. Enterprise systems depend on your private data, retrieval augmented generation (RAG), rules that prevent outdated policy answers, and governance that ensures an agent cannot publish or act on information it shouldn’t.

Then we go deeper into the context versus memory distinction. Agents can retrieve the right information, but without durable memory, they cannot truly learn from past actions. Michael explains what a high-performing digital workforce looks like as a stack: integrated data, orchestration and governance, specialized agents built for real jobs, and collaboration that enables humans and agents to work together. If you’re a leader wondering why pilots stall, where to start, and how to explain ROI to the board, this conversation gives you a grounded path forward.

If this helped, subscribe, share it with a teammate, and leave a quick review so more leaders can find the show. What’s the first business process you’d trust an agent to run?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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The fastest way to waste money on “branding” is to start with the website and skip the story. On The Diaspora Show, we talk with Grant McGaugh, CEO of Five Star BDM and a globally ranked brand strategist, about what actually creates a five-star brand: the experience people have with you and what they say when you are not in the room.

We get concrete about brand strategy and business development for small business owners, creators, and solopreneurs. Grant explains the biggest mistake he keeps seeing, doing things out of order, and he shows how to fix it by starting with point of view, differentiation, and a personal narrative customers can retell. He breaks down storytelling as a “campfire story” that includes emotion, dramatic tension, and a clear villain, plus a look at his BRAVE framework and why boldness is the first move toward authentic leadership.

The conversation goes deeper into healthcare technology and health informatics, including why system inefficiencies and medical errors matter to everyday families. From there we shift to practical AI for marketing and growth: why AI amplifies whatever you feed it, how to assess workflows before you automate, and how customizing ChatGPT with real context, documents, reviews, and market details changes the quality of decisions.

We also touch global opportunity, including Grant’s work tied to St. Croix in the US Virgin Islands and the bigger goal of moving minority-led businesses closer to capital, commerce, and global relevance. If you have been sitting on a business idea, this is your push to build the foundation first and then scale the right way. Subscribe, share this with a builder who needs it, and leave a review with the biggest change you are making after listening.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Agentic AI stops being “just software” the moment it can take actions across your systems and that’s where leadership, cybersecurity, and trust collide. We sit down with Mark Lynd, a globally recognized cybersecurity and AI thought leader and former CIO, CTO, and CISO, to get specific about what enterprise teams misunderstand when they talk about autonomous AI agents. The promise is speed and cost savings; the reality is permissions, accountability, and a threat landscape that changes when agents have identities and privileges.

We dig into why “identity is the new perimeter” in an AI-driven world and how attackers target the keys to the kingdom: access, escalated privileges, and the ability to work around security controls. Mark shares how common IAM problems like permission sprawl and forgotten access can become even more dangerous with agents, especially as organizations scale from a few pilots to hundreds or thousands of AI agents. We also talk governance frameworks like NIST and ISO, why frameworks alone don’t equal evaluation criteria, and how boards push for innovation while regulators demand control.

If you’re a CIO, CISO, security leader, or board advisor trying to adopt agentic AI responsibly, this conversation offers a grounded approach: start with small, auditable use cases, keep a real human-in-the-loop model, align every agent to business goals, and build trust through repeatable wins. Listen, share this with a teammate, and subscribe plus leave a review with your answer: what’s the first workflow you would trust an AI agent to run?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Imagine a teammate who never sleeps, never burns out, and never forgets a playbook. That’s the promise of modern AI agents, and we brought on Daniel Hindi, founder and CEO of Noem.ai, to unpack how teams move beyond clunky chatbots and into human-like, action-taking systems that actually sell, support, and scale.

We start with the pain: SDR and CS turnover, endless retraining, and leaders dragged into low-leverage work. Daniel explains how agents flip the script—acting like a concierge that understands intent, personalizes paths, and executes tasks. Not just “here’s a link,” but real actions: adding a lead to your CRM, sending a password reset, booking a call, or escalating a VIP with crisp context. The result is a smoother customer journey, faster resolutions, and humans freed up for deep work—discovery, expansion, and relationships.

From there, we get tactical. Daniel breaks down the difference between chatbots and agents (autonomy and tooling), why build-vs-buy matters when AI changes weekly, and where ROI shows up first: conversion lifts from existing traffic, multilingual reach, and instant responses across web, SMS, WhatsApp, and social. We cover the hidden metric most teams miss—executive time—and how weekly sentiment and “state of the union” reports turn raw conversations into clear moves. Plus, a candid look at rollout failure modes, eliminating ambiguity in your briefs, and using training gaps to permanently strengthen SOPs.

Getting started is fast: ingest your site, set clear goals and guardrails, integrate with your stack, and let the agent cook. Pricing scales with usage, not hype, so you can test without breaking the bank and expand as results compound. If you’re ready to replace IVR-style friction with hospitality at scale—and give your team the headspace to grow—this conversation is your roadmap.

If this episode hits a nerve, share it with a founder or operator who’s stuck in the weeds, subscribe for more brand-building plays, and leave a review with the one task you’d offload to an AI agent first.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Want to see your PDFs think like a database and your chatbots answer with context, not guesses? We sit down with technologist and entrepreneur Max Riggsbee Jr., co-founder of Gadget Software, to unpack how compute-ready documents—what he calls semantic twins—turn unstructured content into structured, queryable knowledge that both humans and machines can trust. Max explains why simply chunking PDFs into a chatbot loses meaning, and how deep descriptors, QA pairs, and entity maps let you navigate ideas, not just pages.

We go inside directed AI, where you choose the exact slices of content a model can touch, then generate summaries, outlines, or tables grounded in that selection. Max shares results from work with Signal65, Dell, and Broadcom showing fewer hallucinations, faster token throughput, and better energy use when AI is fed structured, contextual data. From there, we get practical about agentic workflows: the validator checks you need before any output ships downstream, and why human-in-the-loop review still matters. Max’s “Georgia” test—person, state, country, or font—reveals how ambiguity explodes without metadata. He also breaks down a real failure in a political cartoon pipeline where an agent inferred a story from SEO slugs instead of reading the article, and how guardrails caught it.

Our conversation widens to legacy and Black history. Grant traces family records from enslavement to land ownership, underscoring how caricatures like Jim Crow distort truth when they calcify into the story we’re told. Maxwell introduces Then Is Now, the audio diary project he runs with his 90-year-old father, using authentic voice recordings and AI to frame the surrounding historical context. We talk about scanning non-digital originals like the Pentagon Papers as a stepping stone to microfiche, county archives, and the overlooked documents that can restore names, places, and property to the record. On the technical edge, Max shows how rich textual descriptions can stand in for heavy images, enabling vision models to re-render diagrams on demand, making insights lighter and more scalable.

If you work with unstructured data, lead AI projects, or care about preserving the story with accuracy, this conversation gives you a roadmap: structure your sources, validate your agents, and keep humans in charge of meaning. Subscribe, share this episode with a friend who needs better answers from their data, and leave a review to help others find the show.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Healthcare keeps moving, even when budgets shrink and teams burn out. We sat down with strategist Carol W. Kamangu to unpack how leaders can align infection prevention, operations, and technology to build safer, more resilient systems—and make AI actually useful. Instead of chasing hype, we dig into governance that protects PHI, strengthens trust, and keeps teams focused on patient outcomes.

We start with a simple truth: readiness is a leadership function. Carol lays out how to secure the house with cybersecurity fundamentals; set clear decision rights across clinical safety, compliance, operations, and IT; and stop shadow AI by giving staff sanctioned tools and practical training. We talk real-world workflows where AI helps today—documentation, auditing, outbreak investigations—and how to integrate new tools without adding noise. The goal isn’t headcount cuts; it’s smarter teams who can do higher-value work and prevent unnecessary hiring surges.

From there, we define what to measure and why it matters. Think faster triage and fewer handoffs lost in translation. Think lower infection rates, stronger audit trails, and better cost control. We share a straightforward metric lens—speed, communication, and scale—that rolls up to executive KPIs like HAI reduction, turnaround times, and staff satisfaction. Along the way, we draw a bright line on PHI boundaries, vendor diligence, and auditability, so leaders can say yes to innovation without gambling on compliance.

This conversation also previews the Strategic Systems Summit, a first-of-its-kind gathering that convenes healthcare executives, public health leaders, and infection prevention experts to align strategy with the frontline. Expect actionable playbooks: a governance blueprint, an accountability map, and a readiness checklist you can put to work. If you’re leading change and want AI to serve people—not the other way around—this is your roadmap.

If this resonated, subscribe, share with a colleague, and leave a review with the biggest AI question on your mind. Your feedback shapes future episodes and helps more leaders find practical, safe paths to innovation.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
.

And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Tired of AI that adds noise instead of value? We open the doors to the ICABA AI Accelerator, a four‑week sprint designed to help professionals reclaim 20+ hours a month, scale content that sounds like them, and build authority through human‑led systems. Rather than flood you with demos, we focus on judgment, workflows, and data—so AI works for you, not the other way around.

We start by resetting how you think about tools. Abdul Muhammad introduces a simple framework—augment, decide, act—that puts human values and context first. You’ll learn why clarity beats speed and how to design everyday workflows that reduce cognitive load and deliver consistent results. Then, Nilda Thomas maps the ten core skills of the AI‑ready professional and leads a hands‑on lab to craft a practical 90‑day plan. Expect clear priorities, role‑based prompts, and a policy‑minded approach that fits real workloads.

Next, we go deep on brand and personalization. Your Brand, Your Voice, Your GPT shows you how to train AI with your assets—PDFs, decks, tone, and goals—so your assistant understands who you are and what you’re building. We also widen the lens beyond ChatGPT to explore where different platforms shine, helping you choose a small, purposeful stack that aligns with your work, wellness, and risk profile. Finally, Stephanie demystifies data quality, ownership, and IP, then lays out simple governance and legal guardrails to protect your organization without slowing innovation. Clean inputs, clear policies, and auditable workflows transform AI from a liability into leverage.

If you want authority over automation, personalization over generic answers, and outcomes over hype, this session is your roadmap. Subscribe, share with a colleague who needs clarity, and leave a review telling us the one workflow you want to fix next.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
.

And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Responsibility breaks where AI moves fastest, and that’s exactly where we go today. Grant sits down with Daniel Ikem—strategic operator at the intersection of emerging technology, intellectual property, and public policy—to unpack how shadow AI, data limits, and legal gray zones collide inside modern organizations. From boardrooms pushing Copilot to teams quietly pasting prompts into other models, we trace how governance cracks form and why documentation, auditability, and accountability must evolve as quickly as the tools.

Daniel shares firsthand insights from big-tech partnerships and from founding the Diverse IP Alliance, where he’s helping HBCU and underrepresented students build fluency in AI and IP. We examine the core challenges leaders face: capturing tacit knowledge that models can’t see, preventing biased historical data from influencing outcomes, and defining ownership of outputs when proprietary data mixes with external systems. We also tackle the jagged frontier of agentic AI—who’s liable when autonomy kicks in—and the geopolitical reality that makes “slow down” easier to say than to implement.

You’ll walk away with pragmatic steps to act now: set clear policies on approved models and data access, capture critical processes that were never written down, design human-in-the-loop review for high-impact decisions, and build a living risk register that survives model updates. We compare U.S. uncertainty with GDPR and the EU AI Act to show where global benchmarks can guide you before domestic rules arrive. Above all, we make the case that governance is not just compliance—it’s strategy, trust, and long-term resilience.

If you care about AI governance, IP risk, bias, and building a talent pipeline that reflects the communities your systems will serve, this one’s for you. Subscribe, share with a colleague who’s wrestling with AI policy, and leave a review with your top governance question so we can tackle it next.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
.

And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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The ground is shifting under our feet as AI moves from answering questions to taking action. We dig into what that transformation really means for leaders: how operating models evolve, where risk compounds, and what it takes to capture speed without inviting chaos. With Dr. Jamila Amimer, CEO of MindSenses Global and a recognized AI strategist, we unpack practical steps to go from pilots to production and build systems that are fast, reliable, and governed.

We start by separating AI families—predictive, generative, and agentic—and why each demands a different approach to design, safety, and measurement. Dr. Amimer explains why spatial AI and the convergence with robotics will redefine context and capability, and how to prepare now without tossing out today’s LLM investments. From domain expertise and humans in the loop to controlled knowledge bases and action approvals, we lay out the essential guardrails to minimize hallucinations, manage model drift, and avoid compounding errors at scale.

Then we turn to the human layer. HR data becomes a strategic asset, revealing task flows and handoffs that inform agent orchestration. We talk through preserving meaning and motivation as agents absorb routine work, and how equitable upskilling—analytical thinking, data literacy, exception handling—keeps teams engaged and effective. Accountability and auditability aren’t abstract; they’re the difference between a clever demo and a trustworthy system your board will support.

If you’re ready to move beyond hype and design AI that plans, decides, and acts with confidence, this conversation gives you the operating principles to start today and scale tomorrow. If this resonated, follow the show, share it with a colleague who cares about AI governance, and leave a review so we can reach more leaders building responsibly.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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What if the gap between talking about AI and profiting from it is only one habit wide? We sit down with Kellen Coleman—PR strategist, government contracting pro, and builder of AI-powered tools—to unpack how creators and small teams turn brand visibility into real revenue. The throughline is simple: certificates don’t close deals. Consistency, timing, and proof of work do.

We start with the difference between AI literacy and AI leverage. Kellen traces how collecting knowledge means nothing without shipped projects, measurable outcomes, and rooms where decisions are made. From RFIs to RFQs, he explains why showing up early in procurement cycles creates unfair advantages, and how reputation flips outreach so that opportunities start finding you. We map the first AI moves for teams under ten: goal-led prompting, agent workflows for research and drafting, a shared prompt library, and a weekly rhythm that converts saved time into shipped work.

Money is the next frontier. Rather than automating tasks only, we use AI to reshape financial behavior: budget baselines, debt payoff plans, 401k funding strategies, and clear monthly reviews that compound. Kellen’s stance is direct—retirement should mean dignity—and the path runs through systems that beat impulse. We also tackle the minority-owned business edge in this AI moment. Certifications open doors, but outreach, delivery, and narrative depth close deals. If the playing field of information is now flatter, focus becomes the lever that moves markets.

By the end, you’ll have a clear, practical blueprint: pick one AI platform, ask it to refine your prompts, build something tangible this week, and measure output over hours. Think asset-first, not attention-first. Let your brand do the pre-selling, and let consistent work make you easy to recommend. If this conversation sharpens your plan, subscribe, share it with a friend who needs the push, and leave a review telling us the one AI step you’ll take this week.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
.

And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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A bright dashboard can feel like certainty, but certainty is often the first illusion. We sit down with Dr. Mike Orkin, a seasoned statistician who has advised casinos and Fortune 100 leaders, to explore why smart people make bad calls when the numbers look right—and how to prevent it. From margin of error to the myth of tidy causation, Mike breaks down the difference between patterns worth acting on and patterns that will quietly burn your budget.

We dig into classic misreads—like soda sales “causing” polio or alcohol “causing” lung cancer—and show how hidden variables twist decisions. Then we step onto the casino floor to see probability without the storytelling: independent trials, house edge, and why betting limits protect profits. If you’ve ever heard of positive expected value, you’ll hear why it still fails without disciplined sizing, and how the Kelly criterion turns winning odds into sustainable advantage. Along the way, we tackle lotteries, survivor bias, and the uncomfortable truth that winners often emerge because enough people played, not because someone discovered a secret.

AI enters as both accelerant and trap. Large language models thrive on correlation and can hallucinate when the evidence runs dry. Mike shares practical guardrails for using AI in places like engineering and support—pairing models with domain expertise, testing for failure modes, and resisting the lure of overconfidence. We also zoom out to a leader’s mental model: when to think deterministically, when to think probabilistically, and how to blend data with context, incentives, and human will.

If you’re steering strategy, allocating capital, or building with AI, this conversation offers a clear checklist: respect uncertainty, size your bets, interrogate correlations, and hire experts who can “think with other people’s brains.” Subscribe, share with a data-loving friend, and leave a review with one insight you’ll apply this quarter.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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The street sounds different when steel pans ring and feathers rush past the reviewing stand. We’re broadcasting from Freedom City, where the 73rd Crucian Christmas Festival turns St. Croix into a living classroom of culture, pride, and possibility. From the first drumroll to the last cheer, we trace how pageantry, music, and food bind neighbors, inspire kids, and welcome visitors into an American-Caribbean story with deep roots and a wide reach.

Congresswoman Stacey Plaskett joins us to connect history with ambition, highlighting Virgin Islanders who shaped the Harlem Renaissance and Pan-Africanism, while calling for greater mainland engagement. She lays out a clear truth: discipline and drive turn small islands into big influence. Senators and community leaders take us inside the children’s parade—majorettes, moko jumbies, and a revived alumni band—showing how mentorship rebuilds programs, confidence, and continuity. A powerful health moment lands as a senator shares his year cancer-free and urges men to get PSA screenings, proof that culture and care can march together.

Tourism leaders and festival producers pull back the curtain on the craft behind the spectacle: on-time shows, professional pageants, and constant iteration that preserves heritage while boosting visits. The new queen centers mental health with “mind your mind,” reminding us that poise begins inside. We taste the island through Johnny cakes, kallaloo, and red pea soup, map out Culture Night and J’ouvert, and celebrate the sounds that carry the festival worldwide through Tempo and One Connect. The takeaway is simple and stirring: Freedom City isn’t just a place on the route, it’s a mindset—rooted, resilient, and ready for the future.

If this journey moved you, follow and share the show, leave a quick review, and invite a friend to join us at the next parade. Your voice helps this culture travel farther and shine brighter.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
.

And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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What if authority wasn’t about being the best closer, but about creating the safest decision for your buyer? Grant sits down with Doug Brown—CEO of CEO Sales Strategies—to explore how shared context, credible associations, and personal ROI can transform ordinary sales conversations into trust-driven commitments. From New England roots to global brands, Doug shows why familiarity is a strategic lever, not a vanity metric.

We dig into the gap between “good” sales teams and those viewed as market authorities. The surprise: status and positioning can tilt the field before price is ever discussed. Using vivid examples—from first-class optics to iconic venues—Doug explains how perception amplifies pricing power. But he also grounds it in craft: speak to the business ROI and the personal ROI driving real human decisions, whether that’s safety, reputation, or career risk. Buyers sign when they feel both the numbers and the nerves are addressed.

The heart of the conversation is resilience. Doug recounts a costly client pivot that vaporized roughly $2M, then shares the mental and operational playbook that pulled him forward: stop treating symptoms, remove root causes, and take one meaningful step every day toward a clear North Star. We also get practical with a 90-day revenue plan that works without heroics—set a truthful target, do the math on KPIs, reengage dormant clients, increase touchpoints, and define your ideal right-fit buyer to align message and market. We close with a grounded take on AI: use it to accelerate research and outreach, but never outsource the human-to-human moments that make complex deals possible.

If you’re ready to sell with authority, protect your margins, and build pipeline you can trust, this conversation gives you the mindset and methods to start today. Subscribe, share with a teammate who needs a boost, and leave a review with your biggest takeaway—we read every one.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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If people can’t read your value, they can’t reward it. We sit down with brand strategist Jen Dalton to turn personal branding from a fuzzy idea into a practical plan you can execute, one small step at a time. Our conversation starts with a simple truth—telepathy isn’t a strategy—and builds toward a reputation roadmap that helps you define your strengths, choose the right words, and create monthly evidence that moves you closer to the work you want.

We break down the crucial difference between business branding and personal branding, then focus on what actually builds trust: authenticity, vulnerability, and stories with real lessons. Jen shares how to stop confusing personal branding with bragging and start sharing useful insights, mistakes, and wins that help your audience. We talk about finding your niche, making your reputation visible on LinkedIn and video, and why Gen Z rewards leaders who are genuine and clear. You’ll hear practical tools—DiSC, StrengthsFinder, Enneagram—for surfacing blind spots, plus a simple exercise to pick three strengths, write a mission statement, and align your language so people perceive you the way you intend.

From there, we get tactical. Learn how to build a 12–24 month reputation roadmap, create one proof point each month, and use platforms strategically to show your value without shouting. We discuss leadership branding, aligning actions with words, and building four networks—peers, prospects, giving back, and fun—to stay relevant and resilient. Grant shares his AI Business Accelerator as a live example of building evidence for a future-focused brand, and we explore creative ways to upskill, serve, and stand out without trying to be “an influencer.”

Ready to own your story and make your value visible? Listen, take notes, and then pick one action to ship this week. If this conversation helped you, follow the show, share it with a friend who’s ready for a pivot, and leave a quick review so more builders can find us.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Ready to stop grinding and start scaling? We dive into a clear, no-fluff blueprint for using agentic AI to grow sales, improve margins, and reclaim your time. Instead of one-off prompts, you’ll learn how autonomous agents perceive context, plan multi-step workflows, make decisions, and execute tasks across your stack—then learn from outcomes to get better week after week.

We walk through the five domains where agents deliver immediate wins: customer support that resolves faster and cuts cost per ticket; lead generation that researches prospects and tailors outreach to lower CAC; marketing engines that ideate, create, test, and iterate across channels; back-office automation that reconciles books, tracks invoices, and manages inventory; and forecasting that sharpens demand, revenue, and cash flow accuracy. Along the way, we plug real numbers into the conversation—10x service cost reductions, 40–60% time-to-output cuts, and double-digit revenue lift—so you can benchmark your own progress with confidence.

Measurement is the unlock. You’ll get a compact KPI framework tied to the P&L: revenue growth rate, ROI per initiative, gross margin improvement, operating cash flow accuracy, CAC and lifetime value, time-to-output, error rates, cost per transaction, CSAT, and NPS. We also share practical guardrails to deploy safely: approvals, escalation paths, SOPs, and team training that make adoption stick. The human edge—strategy, empathy, and brand—stays at the center while agents handle the repetitive execution. If you’ve wondered how to leverage AI without losing what makes your business special, this is your roadmap.

Subscribe for more playbooks, share this with a founder who needs it, and leave a review to tell us which KPI you’ll track first.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Trust is breaking on LinkedIn—and not just because the algorithm got stricter. Grant McGaugh sits down with Richard Vanderblom, the global authority on social selling and LinkedIn strategy, to unpack how AI-driven behaviors, automated outreach, and shifting relevance signals are reshaping what works and what backfires. If you’ve watched your reach drop or felt your DMs fill with spam, this conversation maps a smarter path forward.

We dig into the metrics that actually matter—qualified DMs, right-fit invites, and conversions on low-commitment offers—and why “views” are a value metric when treated as a bridge to action. Richard explains LinkedIn’s emerging “interest clusters,” how second and third-degree engagement now carries more weight, and why chasing viral content outside your niche sabotages your credibility. The guidance is clear: stay in your lane, focus 80% of your posts on your core expertise, and let relevance compound.

Leaders get a practical content playbook that outperforms company pages: personal storytelling that shares real lessons, point-of-view thought leadership that leads, co-created posts with peers to unlock new networks, and video or live formats to build instant trust. We also test LinkedIn’s Boost feature—what it’s good for, where it falls short—and talk about responsible AI use that amplifies your voice without eroding authenticity. From credibility scoring to AI-pattern detection, the platform is rewarding the human layer more than ever.

If you want to position your executive brand, grow a trusted network, and convert attention into meaningful outcomes, this episode gives you the strategy and the why behind it. Listen, take notes, and then refine your lane. Subscribe, share with a colleague who needs a better LinkedIn plan, and leave a review with your top takeaway so we can keep raising the signal together.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Seats aren’t being offered? Let’s build the table—and the toolkit to go with it. We sit down with consultant and AI Accelerator lead Angela Reed James to explore how Black entrepreneurs can turn AI into real capacity, sharper messaging, and faster growth without bloated budgets or big teams. From losing a corporate role to launching a mission-driven practice, Angela shares how AI became the missing staff: a strategist on demand, a project manager at midnight, and a copy chief that never gets tired.

We get practical fast. Angela breaks down how to move from fear to ownership by treating AI like a brainstorming partner that organizes messy ideas into usable plans. We map the small-business workflow—from lead to fulfillment to reactivation—and highlight where automation saves hours without sacrificing the human touch. We talk brand voice, how to “train your dragon” so tools speak in your tone, and why AI should erase busywork, not your genius. Along the way we dig into bias in training data, why representation matters in prompts and datasets, and how creating culturally grounded examples improves outputs and conversions.

This conversation is also a guide to buying smarter. Use AI to define scope, budget, and deliverables before you hire an expert so you don’t get oversold. Translate operations into the language of finance to model ROI and cash flow with clarity. And if you’ve felt shut out of rooms where deals happen, consider AI your entry pass to consistent content, better proposals, and a stronger pipeline. We close with details on the ICABA AI Accelerator—live demos, community support, and actionable steps you can use the same day.

Subscribe for more conversations at the edge of entrepreneurship and intelligent technology. Share this with a founder who needs capacity now, and leave a review with the first workflow you plan to automate—what’s your day-one AI win?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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A single Saturday in 1966 changed everything. When a young Ed Rahill paused lawn duty to hear the 24 Hours of Le Mans on the radio, endurance racing planted a seed that would grow into record-setting coast-to-coast drives, a fearless corporate career, and a blueprint for living with grit. We go beyond the spectacle to explore how planning, patience, and partnership carry you through the stretches no one posts on highlight reels.

Ed maps the unlikely bridge between CFO and president roles and the “last great American road race,” weaving in a vivid history of endurance—from the Pony Express and thousand-mile cattle drives to the first cross-country auto challenge in 1904. The stories are cinematic: arrests in multiple states, an all-points bulletin, clandestine support from GM engineers, and the relentless math of speed, fuel, and fatigue. Yet the real takeaway is strategic: choose the right teammate, build redundancy, respect the road, and recover fast when everything breaks at once.

At the heart of this conversation is a promise. Raised by women who sacrificed their dreams, Ed vowed to break that pattern and treat life as a relay. The baton metaphor runs through every chapter—start strong, absorb the hits, and hand off hard-won wisdom so the next runner goes farther. He shares the razor‑thin moment when a handshake with Blackstone saved his company and his team, reminding us that survival is often the doorway to impact. The message is simple and powerful: you have the right to try, the duty to prepare, and the calling to pass your gains forward.

If stories of resilience, leadership under fire, and American car culture light you up, you’ll find both adrenaline and guidance here. Subscribe, share this with someone who needs a push, and leave a review telling us the toughest mile you’ve ever run—what baton are you carrying next?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Imagine if your computer could explore a landscape of possibilities all at once, using the same rules that make electrons behave in surprising ways. That’s the mental pivot Farai, a quantum physicist and teacher, helps us make as we break down what quantum computing really is and where it actually wins. We trade hype for clarity, showing how superposition, entanglement, and interference become practical tools when classical methods hit walls.

We walk through the real stakes: modeling complex materials to build safer batteries and corrosion-resistant coatings, accelerating drug discovery by simulating chemistry where properties emerge, and tackling massive optimization problems that govern airport gates, delivery routes, and supply chains. Farai explains why quantum machines are not replacements for CPUs or GPUs but new teammates in a hybrid stack, each part doing what it does best. The goal is targeted advantage, not universal speedups, and the payoff arrives when the search space explodes beyond classical reach.

Along the way, we zoom out to nature as our design mentor. Bacteria that fix nitrogen more efficiently than factories, plants that capture sunlight better than our best solar cells, human brains that run powerful cognition on twenty watts—these examples aren’t trivia; they are roadmaps for engineering. By learning from natural intelligence and combining it with quantum algorithms, we can cut energy waste, shorten R&D cycles, and unlock better outcomes across industry and public services. Farai also shares his work leading the Africa Quantum Consortium, proving that the next wave of innovation is global, collaborative, and grounded in education.

If you care about the future of computing, climate tech, logistics, and medicine, this conversation will sharpen your lens. Listen, subscribe, and share with someone who still thinks quantum is just sci‑fi. Then tell us: which real-world problem would you optimize first?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say yes.

We dig into the Hassle Score and why benchmarking yourself against actual competitors—not your intentions—exposes the real gaps slowing revenue and referrals. Jim shares crisp examples of conscious trade offs between price, convenience, and experience, and then explores how to narrow those trade offs with smarter operating design and practical uses of AI to cut cycle time, clarify quotes, and elevate support without eroding trust. The conversation shifts to the leadership habits that sustain these gains: resilience when plans break, coaching as the core skill of influence, and the surprising power of peer advisory groups where 80 percent of issues center on people, not strategy.

Expect a clear path to uncovering blind spots through better questions, building a culture where vulnerability invites help, and leading across generations with curiosity and clarity. If you’re ready to simplify buying, earn repeat business, and turn word of mouth into a growth engine, this episode gives you the tools and the mindset to start now.

If you found this useful, follow the show, share it with a teammate who owns the customer journey, and leave a quick review to help more leaders discover practical, no-hassle growth.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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What if your money felt calm, clear, and connected to a future you actually want? Grant sits down with Earl Johnson of Lexis Wealth Management to unpack the mindset, systems, and coaching that turn financial stress into durable wealth—and transform inheritance into a springboard, not a stumble.

We start with the human side: the quiet shame many people carry about past choices and the simple shift that changes everything—separating lifestyle money from future money. Earl explains how trust and confidentiality built his brand in a competitive industry, why he rejects commission incentives, and how he guides clients with straight talk and empathy. From there, we zoom out to the “great wealth transfer,” an estimated $80 trillion moving from Boomers to the next generation, and why estate planning, trusts, and true succession are now non-negotiable for families and businesses that refuse to start over.

You’ll hear practical frameworks that stick: treat money like a game you plan to win, where passing GO isn’t the goal—owning assets is. Earl connects long-term investing to everyday life by owning pieces of companies you already support, keeping emotions steady when markets swing, and using a coach to translate noise into action. We dig into budgeting without deprivation, the discipline behind the “millionaire next door,” and how a clear North Star turns habits into progress. We also explore the changing fintech landscape, the danger of tool-first thinking, and why applied knowledge beats hype every time.

If you’re a professional, student, entrepreneur, or parent who wants to protect what you’ve built and pass a heavy baton to the next runner, this conversation is your playbook. Subscribe, share this with someone building their plan, and leave a review with the one goal driving your money this year—what’s your North Star?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com
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And don’t miss Grant McGaugh’s new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/

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What if a single wake-up call could reorder your entire life—and finally align your work with what you value most? That’s the spark behind this conversation with Peter Delatorre, who turned a prostate cancer diagnosis into a purpose-driven platform centered on authenticity, accountability, and the power of a no-excuses culture. We unpack how ruthless honesty—starting with yourself—becomes the foundation for leadership people trust and brands that actually keep their promises.

We dig into the threads that ran through Peter’s five-industry career—teaching and speaking—and how he rebuilt his platform to focus on keynote talks and corporate training that help teams grow stronger through challenge. You’ll hear practical tools for emotional resilience, from naming your non-negotiable core values to eliminating the “blaming virus” and replacing “yes, but” with “I have decided.” We break down how to think bigger without drifting into fluff: belief expands vision, ownership eliminates excuses, and small, consistent steps beat perfect plans every time. If you’ve struggled to balance transparency with authority, Peter’s approach shows how real stories, clear standards, and shared ownership strengthen credibility instead of weakening it.

This episode is for leaders and creators who want to move beyond inspiration into action: converting wishes into decisions, building a daily reset for mindset and focus, and curating a circle that matches your next chapter. You’ll leave with a simple playbook: tell the truth, choose your train, set your next stop, and invite the right people aboard. Someone is climbing the mountain you already crossed—share your map.

If this resonated, follow the show, share it with a friend who needs a push, and leave a quick review so more people can find these conversations. Want to bring Peter to your team? Visit peterdelatorre.com and reach out through the contact form.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Brand authority doesn’t start with a logo—it begins with a decision about how you want to show up. We sit down with Ann Marie Sorrell, president and CEO of the Mosaic Group, to unpack the strategy, grit, and heart behind a 20‑year journey from West Palm Beach to a growing Caribbean footprint. Ann Marie breaks down positioning that goes beyond aesthetics, showing how message, culture, and behavior align to create trust. Then she gets practical about content: why story matters, how to tailor for each platform, and what it takes to move people from scrolling to action.

The conversation turns personal and powerful as Ann Marie recounts surviving the recession, canceled contracts, and foreclosure by clinging to a single Plan A and a daily bias for execution. That resilience paved the way for a bold move during the pandemic—scaling a regional forum into the National Black Economic Conference with global voices and tangible resources for Black entrepreneurs. We talk about designing events around outcomes, not optics, and building communities that leave with pathways, not platitudes.

Ann Marie also opens the door to a complex, high‑growth space: cannabis. When rooms stayed closed, she built a new table through Cannabisiac to advance equity, access, and education in a highly regulated industry. We explore how to turn advocacy into credibility, translate policy into opportunity, and help underrepresented founders participate across the value chain. Finally, she unveils Mosaic Global Group, a unified structure that ties marketing, tech, coworking, philanthropy, and M&A into one platform built for scale and impact.

If you’re a founder, marketer, or leader hungry for clear positioning, smarter content, and resilient execution, this conversation is your playbook for turning vision into a movement. Subscribe, share with a friend who needs the push, and leave a review to tell us which insight you’ll act on first.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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The digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility.

Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fundamental shift requires businesses to rethink their approach to digital visibility.

Roy introduces us to "answer engine optimization," explaining how AI models differ from traditional search engines. Unlike keyword-focused algorithms, these language models—"built by linguists, not developers"—are inherently conversational. They don't just match keywords; they aim to create comprehensive stories about businesses and their offerings.

For businesses seeking visibility in this new landscape, Roy offers practical advice that goes beyond conventional SEO wisdom. Small businesses should leverage reviews strategically, responding to customer feedback with location-specific language. Website schema markup becomes increasingly important as AI models use this structured data to understand your business context. Tools like wakeai.io can reveal what information AI engines might be seeking but not finding on your website.

What makes this conversation particularly valuable is Roy's balanced perspective. While embracing the technological shift, he reminds us that "people buy from people"—the human connection remains essential in the AI age. Personal branding, authorship, and establishing expertise become even more critical as ways to build trust with both algorithms and audiences.

Whether you're a small business owner, marketing professional, or digital strategist, this episode provides actionable insights for navigating the evolving search landscape. How will you adapt your digital presence to ensure visibility not just on Google, but in the AI-powered tools reshaping how people find information online?

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if the secret to women's health lies not in treating symptoms, but in understanding the unique patterns beneath them? Andrea Corleto discovered this truth the hard way, navigating her own chronic illness journey through a healthcare system that often left her questions unanswered. That frustrating experience sparked the creation of Lyv Health – a personalized longevity platform designed specifically for women.

The shocking reality is that women spend 25% more time in poor health than men. While men maintain relatively stable hormonal states throughout their lives, women experience dramatic shifts during various life stages – from postpartum recovery to perimenopause and beyond. These transitions often bring symptoms like fatigue, brain fog, mood swings, and night sweats that traditional healthcare approaches may dismiss or inadequately address.

Lyv Health takes a fundamentally different approach by combining comprehensive biomarker testing with AI-powered analysis and human clinical support. By examining approximately 70 different biomarkers, the platform identifies the underlying causes of symptoms, including hormonal imbalances, nutrient deficiencies, and metabolic issues. This data-driven approach doesn't just address immediate health concerns; it also reveals early warning signs for conditions like cardiovascular disease, the leading killer of women.

What makes this approach truly revolutionary is its ability to balance cutting-edge technology with essential human connection. While artificial intelligence processes vast amounts of health data in minutes (tasks that would take human clinicians weeks), real healthcare professionals review all insights and provide personalized support. This combination creates a healthcare experience that addresses both scientific and emotional needs – something Andrea wished existed during her own health struggles.

Whether you prefer natural approaches through nutrition and supplements or need medication-based interventions, Lyv Health offers personalized recommendations that fit your lifestyle and preferences. Ready to understand what's really happening beneath your symptoms? Visit lyvhealth.co to learn how data-driven insights could transform your health journey.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Leadership today faces a crisis of trust and engagement. A staggering 70% of employees feel disconnected from their organization's mission, while only 24% trust their leaders—meaning three out of four employees have lost faith in leadership. With 63% of current leaders reporting burnout and likely to leave their positions within two years, we're witnessing unprecedented leadership instability.

My new book, "First Light: The Brave Path to Authentic Leadership," addresses this crisis through the BRAVE Blueprint Strategy—a framework designed to transform how we approach leadership in today's digital world. BRAVE stands for Beliefs, Results, Audience, Value, and Edge—essential components that form both mirror and guide for leadership transformation.

Your beliefs illuminate the path when vision fails, serving as the foundation for every decision. Results challenge you to own outcomes and measure meaningful transformation rather than just activity. Understanding your audience helps align your voice with those you're uniquely positioned to serve. Value articulation clarifies the specific transformation you create, while your Edge—often found in vulnerabilities or challenges—makes you memorable and distinctive as a leader.

This journey requires confronting your doubts directly rather than running from them, transforming fear into growth. Leadership isn't about avoiding challenges but converting them into wisdom and strength. The world hungers for authentic leaders who demonstrate genuine conviction rather than convenient positioning, vulnerability alongside strength, and the courage to stand for something meaningful.

Organizations led authentically outperform their competitors by three times in employee engagement and twice in customer loyalty. True leadership extends beyond financial metrics to enriching the human experience. The question isn't whether you can lead—it's whether you'll be brave enough to lead authentically.

Join me on this transformative journey. "First Light" will be available this September through 5StarBDM.com and Amazon. Beyond the book, I'll be hosting a free masterclass where we can navigate this leadership journey together. Because the world doesn't need more leaders with titles—it needs more leaders with light.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if buildings could heal communities? In this captivating conversation, architect Davielle Phillips reveals how his journey from Chicago's South Side to Omaha is reshaping urban spaces and mindsets.

When young Davielle asked his mother who decides what buildings look like, her simple response—"Google it"—sparked a lifelong mission. Growing up surrounded by boarded-up houses and neighborhood decline, Phillips discovered architecture as a powerful tool for community transformation. Now armed with dual master's degrees in architecture and business administration from the University of Nebraska-Lincoln, he's bringing both creative vision and practical implementation to North Omaha's revitalization.

Phillips offers fascinating insights into the "broken window theory," explaining how physical deterioration perpetuates cycles of neglect in communities. Rather than seeing decay, he recognizes opportunities for intervention and renewal. Through his work with the Omaha Inland Port Authority and projects like the Great Plains Black History Museum renovation, he's creating spaces that inspire pride and possibility.

Beyond professional accomplishments, Phillips shares the personal philosophy that drives him: "faith, consistency, and hard work." He speaks candidly about moments of doubt, as often the only Black professional in academic and workplace settings, finding strength in the pioneering Black architects who came before him without mentors or representation.

For aspiring architects and critical thinkers, Phillips offers this advice: be curious, ask "why," and have the courage to raise your hand. His vision extends beyond individual buildings to creating cohesive environments where people can thrive—truly architecting dreams that transform communities from the ground up.

Connect with Davielle Phillips on LinkedIn and Instagram @dreams2live4 and discover how architecture can become a framework for solving community challenges.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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From flipping dosas to flipping the script on who belongs in space, Dr. Srimathy Kesan's journey defies expectations at every turn. After 18 years as a homemaker who could barely remember her English vocabulary, a chance meeting with an old friend led to a Miami conference and an encounter with NASA that would change everything.

"Space chooses you," says Dr. Kesan, the founder of Space Kidz India and the only woman in the world to have launched 27 space missions. Her organization began by taking Indian children to space centers around the world, but she quickly realized that wasn't enough. "What are they going to do next?" she wondered. Despite having no technical background, she decided to teach children to build satellites—and the scientific establishment laughed.

They're not laughing anymore. When Dr. Kesan and her team of rural teenagers created Kalamsat, the world's lightest satellite at just 64 grams, the international space community took notice. Later, when the Indian Space Research Organization challenged her to build a satellite in just six days—during a major festival when most of India was closed—she made 580 phone calls to gather components and pulled off what seemed impossible.

Now she's embarking on her most ambitious project yet: Mission Shakti Sat, which is educating 12,000 girls from 108 countries about satellite building. One girl from each country will travel to India to build a payload destined for the moon. The project operates on small donations rather than major funding, embodying Dr. Kesan's belief that "every girl needs to sit at the table" where decisions are made.

As "Space Mom" to children worldwide, she receives voice messages from girls in remote villages saying, "I don't want to go to school, I just want to do this mission." Her work proves that space exploration isn't just for wealthy nations or scientists with advanced degrees—it's for everyone with the courage to look up at the night sky and dream.

Ready to help launch the next generation of space explorers? Even a small donation can help these girls reach the moon and beyond.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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The moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix.

Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surprisingly simple yet often overlooked: listening. "There's no bigger mistake any leader can make than implementing change without understanding the organization's landscape," he explains. This people-centric philosophy has become his hallmark in an industry often dominated by technical solutions seeking problems.

What makes Aaron's approach particularly powerful is his integrated leadership style that seamlessly blends faith, discipline, and business acumen. When managing high-stakes initiatives, he maintains perspective through methodical execution: "We don't take the entire plate and throw it in our face. We do it bite-sized pieces." This calm, measured approach, combined with radical accountability, has proven effective across Fortune 500 companies and complex technology implementations.

His perspective on emerging technologies like AI is equally thoughtful. Rather than focusing on the technology itself, Aaron emphasizes understanding the problem first, then leveraging AI as an enhancement tool. "It's about using technology for the purposes of what you need it for," he advises, encouraging adoption without fear.

Perhaps most compelling is Aaron's commitment to developing others. When asked what qualities he looks for in mentees, his answer is striking: "I don't." Anyone expressing a desire to grow receives his support, regardless of their current position or potential. This generosity of spirit extends to his view of success itself—"my journey is about bringing others along with me."

Connect with Aaron at www.aaronrplush.com or through his Authentic Realness podcast to learn more about his approach to leadership, technology, and personal development. His story reminds us that even in our increasingly digital world, authentic human connection remains the foundation of meaningful transformation.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if your fitness tracker could revolutionize not just your health habits, but the entire healthcare system? This fascinating conversation with João Bocas, globally recognized as "The Wearable Expert," explores how wearable technology might democratize healthcare and shift power dynamics toward consumers.

João shares his remarkable journey from Portuguese immigrant with no English skills to renowned healthcare innovation consultant. His path was shaped by a powerful personal transformation—moving from an unhealthy lifestyle of excessive drinking and smoking in his twenties to becoming a passionate advocate for wellness technology. "I'm a 25 or 26-year-old man and I feel like I'm 60 already," he recalls thinking at his turning point. This revelation sparked a lifelong commitment to health and eventually led him to pioneer work in digital health.

The discussion dives deep into wearable technology's evolution from primitive pedometers to sophisticated health monitoring devices. João emphasizes that technology alone isn't the solution—behavioral change remains the critical foundation for health improvement. "The wearable is not the miracle. The miracle lies with us, our will, our desire, our self-care," he explains. This perspective cuts through the hype surrounding health tech and focuses on its true purpose: enabling better decisions.

Perhaps most compelling is João's vision for healthcare's future. He foresees a world where individuals own their health data and use it to negotiate more equitable insurance premiums. "I exercise five times a week. Why shall I pay the same premium as someone who exercises once a week and smokes?" This potential power shift represents a fundamental disruption to traditional healthcare economics, particularly relevant to markets like the United States where insurance costs remain a significant burden.

Whether you're a healthcare professional, technology enthusiast, or simply someone interested in taking control of your wellness journey, this conversation offers valuable insights into how personal responsibility and technological innovation might reshape healthcare for everyone. Subscribe to the Follow the Brand Podcast for more conversations that explore the intersection of personal branding, technology, and industry transformation.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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A chance encounter with Black Enterprise founder Earl Graves forever changed 19-year-old Dexter Bridgeman's life. Standing in Graves' impressive Madison Avenue office, young Bridgeman declared, "One day I'm going to be a publisher." Fast forward to today, and Bridgman has built MIA Media Group into Florida's largest producer of Black-targeted content, reaching over one million readers and viewers weekly.

The spark that ignited his Florida media empire came in 2004 when he noticed something troubling in a Miami Herald feature on "South Florida's top realtors"—not a single Black face among the 50 professionals. Despite local journalists claiming they could "only think of one or two" potential subjects for a Black-focused publication, Bridgman launched his first "power issue" that November. Twenty-one years later, through economic downturns and a pandemic, his publications have never missed an issue.

Bridgeman's business philosophy centers on five timeless principles that have guided his success. First, pursue passion over profit—"don't chase the dollar" with ventures that don't genuinely excite you. Second, punctuality is non-negotiable—"if you're on time, you're late." Third, good manners serve as actual currency in business relationships. Fourth, the "likability factor" matters enormously—people prefer doing business with those they genuinely connect with. Finally, and perhaps most crucially in today's digital age, "guard your reputation jealously" as your name travels faster and farther than ever before.

As media consumption has transformed, so has Bridgeman's business model. He recently transitioned all publications to digital flip books, acknowledging that "the days of print newspapers and magazines—those days are over." He expresses concern that many Black businesses are falling behind in digital transformation, often being "the last ones to get the technology upgrade" due to financial constraints or knowledge gaps.

MIA Media Group's mission remains steadfast: to "educate, inform and editorialize the success and achievement of the Black South Florida community." Through publications like Legacy Magazine and recognition programs like "50 Most Powerful and Influential Black Business Leaders," Bridgman provides platforms that highlight accomplishments often overlooked by mainstream media. Visit miamediagrp.com to connect with this pioneering media visionary who continues to create visibility where it's needed most.

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What if entrepreneurial success didn't have to come at the expense of your health, relationships, and happiness? Michael Erath, founder and CEO of Next Level Growth, challenges conventional business wisdom with a revolutionary approach born from personal experience.

After watching his manufacturing business crumble when his partner embezzled half a million dollars in 2008, Erath rebuilt from nothing to create a thriving consultancy with a powerful "just cause" - entrepreneurs deserve more than just financial returns; they deserve a meaningful return on life.

Through his work with hundreds of businesses, Erath has identified five core obsessions that separate elite organizations from the rest: great people, inspiring purpose, optimized playbooks, a culture of performance, and growing profits and cash flow. Unlike prescriptive operating systems that force companies into rigid molds, these principles provide a flexible framework that adapts to each organization's unique culture and goals.

"Most entrepreneurs achieve ROI at the expense of their friendships, family time, physical health, and emotional health," Erath explains. "With the risk they take and the leverage they have to take on, it doesn't seem fair." His firm tackles this injustice by guiding business leaders through customized growth strategies that prevent common pitfalls like outgrowing early-stage talent, failing to document crucial processes, or treating financial success as merely a byproduct.

What truly sets Next Level Growth apart is their commitment to practicing what they preach. They require no contracts, take all financial risk in new relationships, and only get paid if clients find value - resulting in relationships lasting nearly a decade and an impressive Net Promoter Score of 81.

Whether you're struggling to scale beyond current limitations or simply want to reclaim your life from a business that's become a prison, Erath's five obsessions framework offers a path forward that honors both your ambitions and your wellbeing. Discover how to build an elite organization without sacrificing what matters most.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Have you ever wondered how the future arrives faster than anyone can predict it? Tech futurist Richie Etwaru joins us to explain why "futurists are out of work" in a world where technology adoption happens so rapidly that five-year predictions are tested within months.

Richie breaks down why artificial intelligence has achieved unprecedented adoption rates, outpacing even the internet itself. The perfect storm of pre-existing infrastructure (mobile devices, internet connectivity), brilliant productization through simple interfaces, and our post-COVID appetite for technological advancement has catapulted AI into our daily lives with breathtaking speed.

The most profound insight emerges when Richie explains the fundamental shift from deterministic to probabilistic computing. Since Newton's time, we've operated in a technological world where 1+1 always equals 2—precise, narrow, and certain. Now, probabilistic AI systems offer vastly expanded capabilities but without guarantees of consistent outputs. "We are trading off a high friction, perfect, narrow, deterministic experience with a low friction, wide, imperfect experience," he explains with remarkable clarity.

Those concerned about AI "agents" taking over will find Richie's perspective refreshing. What appears as autonomous intelligence is actually just a probabilistic layer working between deterministic systems—a "model context protocol" that creates the perception of agency where none truly exists. This distinction helps ground our understanding of AI in reality rather than science fiction.

Through his work with Mobius, Richie is reimagining user interfaces—transforming them from self-directed experiences to guided interactions that leverage AI capabilities. This shift creates "the perception of personhood" in digital experiences, fundamentally changing how we interact with digital content.

Ready to navigate this new technological landscape with confidence? Listen now and discover how understanding the probabilistic nature of AI can help you thrive in this rapidly evolving digital world. Follow Richie's forthcoming insights in Wired, Forbes, and The Economist as he continues to demystify our technological future.

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The battle for your brand's credibility is fought in the digital realm, where reputation can make or break your business overnight. Scott Bradley and DJ Sprague, the self-proclaimed "Reputation Kings" from Utah, dive deep into the often misunderstood world of online reviews, ratings, and reputation management that impacts every business with an internet presence.

These seasoned experts reveal the critical difference between open review platforms (where anyone can post) versus verified platforms that only allow genuine customers to share feedback. This distinction becomes increasingly vital as AI technology advances, potentially flooding the internet with convincingly fake reviews. Their solution? A strategic approach that distributes authentic customer feedback across multiple platforms, creating a consistent positive presence throughout the web.

The conversation takes a surprising turn when they explain how negative reviews, when handled properly, can become your most valuable asset. Scott shares that he personally responds to every one or two-star review as CEO—a practice that signals to potential customers that your business genuinely cares about the customer experience. "One review that you've replied to that's one star with empathy is worth 100 five-star reviews all day long," Scott explains, challenging conventional wisdom about online feedback.

For small businesses without the instant recognition of major brands, reputation management isn't just important—it's everything. Without decades of built brand equity, your online reputation effectively serves as your social proof, the digital equivalent of word-of-mouth recommendations. The Reputation Kings provide a roadmap for businesses of any size to take control of their digital narrative through intentional, systematic processes that reflect their true customer satisfaction.

Ready to transform how customers perceive your brand online? Visit reputationking.com for a free digital and audio copy of their book, and discover how to become the undisputed reputation king in your space.

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What if getting hit by a car could be the best thing that ever happened to you? For Jason Yarusi, this seemingly catastrophic moment became the catalyst that transformed his life from angry, unfulfilled NYC bartender to multimillion-dollar real estate investor and mentor.

In this riveting conversation with Grant McGaugh, Jason reveals how rock bottom became his foundation for extraordinary success. Born and raised in New Jersey, Jason found himself working dead-end jobs in Manhattan, blaming everyone but himself for his circumstances. Then came the night that changed everything – flying through the air after being struck by a vehicle, his first thought in the hospital was getting back to the job he hated to make rent. This jarring realization forced him to confront a powerful question: would he continue accepting chaos and complaining, or finally take control of his destiny?

Jason walks us through his remarkable journey from small, intentional changes to massive transformation. From owning bars and restaurants to helping scale his family's construction business after Hurricane Sandy, he continually bumped against the same limitation – being "the cog in the wheel" that prevented true freedom. Everything changed when he discovered apartment building investing as a solution to the time-freedom problem, building teams and systems that could operate without his constant presence.

The conversation delves deep into the mindset shifts that powered Jason's success: understanding the difference between working IN versus ON your business, learning to let go of perfectionism, surrounding yourself with capable team members, and viewing problems as opportunities rather than obstacles. Now with over 30 real estate transactions totaling more than $300 million, Jason shares how his Live 100 program helps others transform their lives through accountability, self-awareness, and strategic action.

Whether you're struggling to break free from limiting circumstances or looking to scale your existing business beyond dependence on your personal time, this episode offers actionable insights on building sustainable success. Connect with Jason through the Live 100 podcast or visit jasonyarusi.com to learn how you can apply these principles to your own journey.

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The journey from frontline nurse to respected healthcare leader rarely follows a straight path. Nicole Dieudonne's story—spanning 37 years in nursing with 30+ years in leadership positions—proves that sometimes the most powerful leadership emerges from unexpected beginnings.

As a Bahamian American of Haitian and Cuban descent who became a teenage mother, Nicole's multicultural perspective infuses her approach to healthcare leadership. What began as simply "choosing something" blossomed into a passionate career where she discovered her gift for compassionate leadership. Her framework, aptly named "The Compassionate Leadership Circle," centers on creating psychological safety, practicing empathy, and—perhaps most revolutionary—prioritizing leader wellbeing.

Nicole identifies the healthcare industry's critical blind spot: while organizations invest heavily in patient experience metrics, they often neglect investing in their leaders' development and resilience. This oversight creates a troubling disconnect, as these same leaders manage multimillion-dollar budgets, oversee thousands of staff members, and directly impact patient care quality through their leadership decisions. Her insight that "when we take care of ourselves better as leaders, we're more compassionate with employees, which translates to better patient care" reveals the powerful ripple effect of leadership wellbeing.

Now pivoting toward consulting after decades in operational leadership, Nicole offers transformative advice for healthcare leaders feeling stuck: "Push the pause button. Ask yourself: Why am I stuck? What do I need to learn? How do I show up differently?" This reflective practice ensures that when you return, "the better version of you shows up"—a simple yet profound reframing that empowers leaders to reconsider their purpose and impact.

Nicole's definition of legacy transcends titles or achievements, focusing instead on showing up with intention, honesty, and trust. Her commitment to practicing unconditional love in the workplace—separating people from their actions when addressing challenges—creates the psychological safety necessary for innovation and growth in today's complex healthcare environment.

Connect with Nicole on LinkedIn to follow her journey in nursing leadership and learn how nurturing difference and exuding change can transform healthcare from the inside out.

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A blood-soaked pillow and a 14-year-old's helplessness forever shaped Lisa Coleman's approach to healthcare. Now Director of Critical Care at Jackson Memorial Hospital, Lisa shares the pivotal moment that ignited her nursing career and the values that guide her leadership journey.

Stepping into the Follow Brand Podcast, Lisa reveals the leadership challenges she navigated during the COVID-19 pandemic while managing a 30-bed critical care unit. With constantly changing protocols and diminishing staff resources, she created a culture of resilience that enabled her team to provide exceptional patient care despite unprecedented obstacles. This crisis management experience solidified her identity as a strategic leader who balances operational excellence with genuine empathy.

Lisa's leadership philosophy—"less noise, more voice"—empowers team members while ensuring clear communication in high-stakes environments. Through mentorship, she's transformed struggling nurses into confident practitioners, witnessing their growth over decades. This commitment to developing others has inspired her to create a formal mentorship program at Jackson Health System, designed to cultivate the next generation of nursing executives. The podcast explores how Lisa's Brand Blueprint Strategy assessment revealed she's already performing at the Chief Nursing Officer level, validating her capabilities and providing a framework for continued growth. For aspiring healthcare leaders, Lisa offers powerful guidance: "Be courageous to step out and take on those roles that you may not feel you're meant to be in." Subscribe to hear how trauma-informed leadership is reshaping healthcare from bedside to boardroom.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What drives a 14-year-old girl watching her father in critical care to become a healthcare leader? For Lisa Coleman, Director of Critical Care at Jackson Memorial Hospital, it was witnessing blood on her father's pillow go unattended—a moment that crystallized her commitment to compassionate, thorough patient care.

Twenty-three years into her nursing career and twelve years in leadership, Coleman's journey reveals the remarkable path from bedside nurse to healthcare executive. Her leadership during COVID-19 showcased her ability to implement innovative protocols while fostering team resilience amid constantly changing guidelines and critical staffing shortages. Rather than crumbling under pressure, she discovered her capacity to balance operational demands with emotional support for her team.

Coleman's leadership philosophy—"less noise, more voice"—perfectly captures her approach to creating environments where every team member feels heard while maintaining laser focus on patient outcomes. She doesn't need to be the loudest voice in the room to make an impact. Instead, she creates psychological safety that encourages innovation while driving accountability. This balanced approach has positioned her to perform at the chief nursing officer level, something she realized through brand development work that helped her recognize her executive capabilities.

Mentorship forms the cornerstone of Coleman's leadership legacy. From mentoring a struggling nurse who eventually became an advanced nurse practitioner to developing a formal mentorship program at Jackson, she's committed to building the next generation of healthcare leaders. Her advice to aspiring healthcare professionals comes from hard-earned wisdom: approach this field with passion and purpose, not just for financial gain, because you're responsible for human lives.

Ready to elevate your leadership journey? Follow Lisa at Lisa_cold1 on social platforms where she welcomes both questions and advice—embodying the continuous learning mindset that has defined her remarkable career.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if your most valuable asset isn't listed anywhere on your balance sheet? As businesses struggle with burnout, retention, and ever-increasing demands, well-being strategist Anita Barbero offers a compelling vision for transforming workplace cultures through mindful, strategic wellness integration.

Drawing from her extensive experience with iconic brands including ESPN, Disney, and Chewy, Barbero dismantles the misconception that well-being is merely a nice-to-have perk. "It needs to be embedded into the very fabric of the organization," she explains, presenting a business case that's impossible to ignore: companies investing in mental health initiatives see up to four times return through reduced absenteeism, increased productivity, and lower healthcare costs.

The magic happens when wellness isn't treated as a disconnected event but woven seamlessly into the corporate rhythm. Rather than disruptive hour-long sessions, Barbero advocates for "mindful minutes" before meetings, short guided breaks, and accessible resources that employees can engage with on their own terms. These micro-interventions, when practiced consistently, create measurable momentum.

The pandemic marked a turning point, revealing what's possible when leaders show up with vulnerability and humanity. "Record numbers attended virtual well-being sessions," Barbero shares, "and executives appeared from their living rooms—not polished, but real." This crisis taught us that resilience isn't about pushing through; it's about pausing, connecting, and creating space for what's authentic.

By blending science (evidence-based tools), spirit (purpose and connection), and strategy (sustainable practices), Barbero offers a holistic approach to workplace wellness that transcends trendy programs. In a workforce that's "tired, burned out, and craving something real," these practices aren't luxuries—they're necessities for organizations that want to thrive.

Looking for practical strategies to transform your workplace culture? Connect with Anita Barbero at anitabarbero.com or find Renew Your Health on social media to discover how mindful moments can create measurable momentum in your organization.

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What happens when a million-mile corporate traveler trades global supply chains for hand-poured candles? Sherry Owens-Thompson's remarkable transformation from retail VP to founder of Wild Orchid Candle Company reveals how decades of strategic business experience can ignite an entrepreneurial flame.

After years of feeling like "just another asset" in corporate America, Sherry embraced her passion for candle-making—discovering that creating the perfect candle requires a delicate dance between science and art. She explains the crucial differences between mass-market candles that burn black, sooty smoke and her premium, sustainable creations using coconut, apricot, and soy waxes that burn cleaner and last longer.

Beyond building a thriving business with impressive customer retention, Sherry's story illuminates how entrepreneurship enables purpose-driven work. Through her WOW Academy, she brings STEAM education to young people, teaching emotional regulation and mindfulness alongside candle science. Her private labeling services help fellow small businesses create memorable branded products that outlast traditional promotional items.

The conversation delves into the intersection of business strategy and social impact, offering practical wisdom for anyone considering their entrepreneurial journey. As Sherry says, "You truly are the master of your own destiny," emphasizing the importance of surrounding yourself with people who help you level up rather than hold you back.

Ready to explore how your skills might fuel an unexpected business opportunity? Visit wildorchidcandles.com to discover how science, sustainability, and strategy come together in perfect harmony.

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Solving the $10,000 Problem: Your Path from Personal Brand to Investment-Ready Business

What separates thriving businesses from struggling ones? According to Grant McGaugh, CEO of Five Star BDM, it's the ability to solve high-value problems while building a multi-dimensional business strategy. In this illuminating session, Grant shares his journey from corporate IT professional to business advisor, revealing how a layoff in 2019 became the catalyst for creating a comprehensive business framework that now serves entrepreneurs worldwide.

The cornerstone of Grant's approach is what he calls "the $10,000 problem" - identifying and addressing challenges that represent significant financial value to potential clients. This threshold matters because it's where prospects stop scrolling and start engaging. As Grant explains, "If what you're doing is not solving at least a $10,000 problem, most people will just keep scrolling past you." This insight forms the foundation of the BRAVE Blueprint - a methodology encompassing Brand identity, Research, Assets, Visibility, and Execution.

Grant reveals how his business operates across three interconnected dimensions. Personal branding serves as the entry point, creating the know-like-trust factor essential for attracting clients. Business development transforms individual expertise into scalable frameworks, recurring revenue models, and operational efficiencies. Finally, investment banking strategies position businesses for capital raises, strategic partnerships, or eventual exits - requiring demonstrable competitive advantages, protected intellectual property, and reliable financial forecasts.

For entrepreneurs feeling stuck, Grant offers a refreshing perspective on business growth: "Senior leaders typically aren't operating in the present, they're operating in the future. They're creating the future that we're going to experience." This forward-thinking approach includes developing specific milestones, building financial reserves, and sometimes considering acquisition rather than organic growth when time-to-market is critical.

Ready to transform your business from personality-dependent to investment-ready? Connect with the Black Business Network every Friday and Saturday from 8am to noon Eastern time to learn more about growing your business and accessing this global community of entrepreneurs.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What happens when compassion meets operational excellence in healthcare leadership? Alexander Fernandez's journey from frontline nursing to Corporate Director at Jackson Health System reveals the transformative power of people-centered leadership in high-pressure healthcare environments.

Known affectionately as "The Mayor," Fernandez brings a rare ability to unite clinical and administrative teams while driving measurable results. His leadership philosophy—"the heart behind the hustle"—perfectly captures how he balances human connection with strategic execution. Born into a family where his grandmother modeled compassionate service and his father rose from being a Cuban orphan to becoming the first Hispanic police officer in Metro Dade and eventually a U.S. diplomat, Fernandez inherited both compassion and a powerful work ethic that defines his approach to healthcare operations.

While many leaders focus exclusively on metrics, Fernandez builds cultures that sustain performance by reducing turnover and fostering loyalty across diverse teams. "I build trust and structure at the same time," he explains, ensuring operational support recognizes that people are not just numbers. This approach has proven particularly effective when leading complex initiatives spanning patient access, stroke care, workforce staffing, and system-wide technology implementations.

Mentorship stands as a cornerstone of Fernandez's leadership strategy. Having benefited from the guidance of a CEO who recognized his potential early in his career, he now pays this forward by nurturing others' growth. His advice to aspiring healthcare leaders? Find a mentor and don't let fear stop you from moving forward. "Confidence comes through experience," he shares, emphasizing that stepping into challenging roles builds the expertise needed to navigate healthcare's complex landscape.

Connect with Alexander on LinkedIn under Alexander A Fernandez or email at afernandez3@jhsmiami.org to learn more about his approach to transformational healthcare leadership.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What does authentic leadership look like in high-stress healthcare environments? Dr. Devita Price, Director of Jackson Behavioral Health Hospital, reveals the powerful intersection of personal resilience and professional excellence in this candid conversation.

Few healthcare leaders bring the unique perspective Dr. Price offers. With experience spanning maternal health, child hospice, and behavioral health, she's developed a leadership philosophy grounded in compassion and cultural humility. But what truly sets her apart is how she's transformed personal challenges into leadership strengths. As a mother of eight, foster parent, domestic violence survivor, and healthcare executive, Dr. Price embodies the resilience she cultivates in her teams.

Throughout our discussion, Dr. Price shares practical wisdom on creating psychological safety in high-stress environments through open communication and modeling vulnerability. She addresses critical equity gaps in mental healthcare, particularly in maternal mental health, and emphasizes the importance of listening to underserved communities. Her insights on the evolving skill set needed for Chief Nursing Officers—from strategic agility to emotional intelligence—offer valuable guidance for healthcare leaders navigating today's complex landscape.

Perhaps most inspiring is Dr. Price's commitment to authenticity. Currently writing a book about her journey, she views sharing her story as both personal therapy and a way to destigmatize struggles others face. Her message to fellow healthcare leaders resonates deeply: lead with purpose, stay humble, and remember that your impact extends beyond clinical outcomes to building a legacy rooted in compassion, equity, and resilience.

Connect with Dr. Devita Price on LinkedIn or email her at Davida.Price@JHSMiami.org, and discover more episodes of the Follow Brand Podcast at 5StarBDM.com.

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What happens when your work no longer feels true to who you are? In this eye-opening conversation with Professor Richard Thompson, we explore the challenging yet rewarding journey from corporate success to educational impact – a transition that reveals profound lessons about purpose, authenticity, and personal reinvention.

After 25 years in telecommunications with companies like AT&T, Thompson reached a critical crossroads when he could no longer deliver the customer satisfaction that had once energized him. Rather than continuing down a path that conflicted with his values, he embarked on a journey of self-discovery that ultimately revealed his true purpose: helping people grow. This realization led him to education, where he now empowers students to find their own path by understanding their passions, strengths, and interests.

Thompson shares a practical framework for anyone contemplating career transitions: identify what you're passionate about (what you'd do without payment), what you're good at (as validated by others), and what genuinely interests you. By exploring careers connected to these elements, you can uncover dozens of potential paths aligned with your authentic self. The critical insight? You don't start over when transitioning – you repackage the valuable skills you've accumulated throughout your professional life.

For professionals feeling stuck or unfulfilled, Thompson offers reassurance that your experience is never wasted. The key lies in networking extensively, researching thoroughly before making changes, and understanding that modern careers require adaptability. As he wisely observes, three things are always in motion: social norms, technology, and time. Don't waste precious time in work that doesn't align with your true self. Instead, focus on who you want to BE rather than what you want to HAVE, and everything else will naturally follow.

Ready to discover your purpose and make a meaningful career transition? Listen now and learn how to turn professional expertise into personal fulfillment. Then share your own transition story with us – we'd love to hear how you're redefining success on your terms.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands.

Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." While waiting for bar exam results, he created his first digital product—a $397 course on law school success—marketing it through guerrilla tactics and early Google AdWords. This initial venture allowed him to leave his legal career behind and develop expertise across multiple niches, eventually leading to the creation of his Genius Profit System.

The conversation dives deep into the psychology behind business growth, with Ron revealing that the path to major success often isn't flashy or exciting. As his mentor Richard Cousins says, "Making money is boring. Making a lot of money is really boring." This counterintuitive wisdom highlights why many entrepreneurs struggle—they abandon what works to chase shiny objects instead of doubling down on proven strategies.

Through his work with major brands like Hay House and Ryan Levesque, Ron has refined a diagnostic approach that identifies the highest leverage points in each business. For some, it's creating premium offers to monetize their most loyal followers (the top 1-3% who will pay ten times more). For others, it's expanding reach to attract new leads. The key is customizing the approach based on existing strengths rather than following cookie-cutter formulas.

Perhaps the most powerful insight Ron shares is disarmingly simple: entrepreneurs either win or they learn. This win-win proposition, coupled with his belief that "all growth happens outside the comfort zone," forms the philosophical foundation that has guided countless business owners through the challenging journey to seven figures and beyond.

Connect with Ron at ronreich.com, where you can download his free 60-second profit checklist and transform the way you approach business growth.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What does it truly mean to lead with quiet strength in healthcare? Mavel Arinal, Corporate Director for Clinical Practice and Regulatory Compliance at Jackson Health System, demonstrates how soft-spoken determination can drive transformative change.

From her beginnings as a labor and delivery nurse in the Philippines to her current leadership role, Mavel shares the pivotal moments that shaped her professional journey. After immigrating to the United States, she took a humble step back, working as a certified nursing assistant while studying for her NCLEX exam—an experience that taught her invaluable lessons about resilience and the dignity in serving others.

The conversation reveals how a simple question to a nurse educator sparked Mavel's passion for education, eventually leading her to discover her gift for empowering others. This curiosity and her willingness to embrace new opportunities facilitated her remarkable transition from bedside to boardroom. Her personal brand tagline, "Lead quietly, change everything," perfectly captures her leadership philosophy that true impact comes not from being the loudest voice in the room, but from intentional observation, deep understanding, and strategic decision-making.

Mavel offers powerful insights into the delicate balance between compliance, culture, and compassion when leading complex healthcare initiatives. She discusses how her experience with clinical research transformed her approach to evidence-based leadership and why she believes compliance is evolving from a task-oriented function to a strategic driver of safety, equity, and excellence in healthcare.

For healthcare professionals feeling unseen or stuck in their careers, Mavel's journey provides inspiring wisdom: "Progress is not always a straight path, and starting over doesn't mean you've failed." Her story demonstrates that extraordinary achievement is possible with focused determination and continuous forward momentum.

Ready to discover your own leadership potential? Connect with Mavel on LinkedIn to learn from her experiences and publications, and explore more episodes of the Follow the Brand Podcast for strategies to develop your professional brand and presence.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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When Rachel Sanders couldn't shake her post-pregnancy health struggles despite "doing all the wellness things," she discovered a hidden culprit that affects millions of women: cortisol imbalance. This revelation not only transformed her own well-being but sparked the creation of Routine, a company developing science-backed supplements for sleep, stress, and focus.

The former investment banker brings a refreshingly practical perspective to wellness. Rather than promoting elaborate self-care rituals impossible for busy people to maintain, Sanders offers simple, effective solutions that seamlessly integrate into chaotic schedules. Her approach resonates deeply with her audience—particularly women in their 30s to 50s experiencing unexplained symptoms like brain fog, irritability, stubborn weight gain, and chronic fatigue.

What makes Sanders' story particularly compelling is her transparency about the entrepreneurial journey. She grew her Instagram following to 117,000 in just nine months through consistent posting, strategic platform focus, and authentic vulnerability. Unlike many wellness influencers, she doesn't present a perfect lifestyle but instead shares her ongoing experiments with health optimization while balancing motherhood and business leadership.

The conversation explores how modern life creates the perfect storm for hormone imbalance. From constant digital stimulation to artificial lighting and processed foods, our bodies remain in chronic fight-or-flight mode. Sanders explains how this manifests in numerous symptoms affecting quality of life, productivity, and relationships—symptoms many dismiss as normal aging or parenting stress.

Whether you're struggling with unexplained health issues, building a personal brand, or navigating entrepreneurship while maintaining wellness, this episode delivers actionable insights from someone who's successfully walking that path. Discover how understanding cortisol might be the missing piece in your health puzzle and how small, consistent changes can create remarkable improvements in how you feel and function daily.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Prepare to transform your understanding of hair care as trichologist Mimi reveals the fascinating medical science behind healthy hair and scalp. With over 31 years of experience and a holistic health background, Mimi shares insights that connect your hair condition to everything from emotional states to nutritional choices.

"Your hair and scalp tells a story before the doctor can see it in the blood," Mimi explains, highlighting how hair problems often signal deeper health issues. Drawing from her experience serving six generations of women through her specialized trichology clinic, she explores the hidden connections between common problems like hair loss and surprising culprits including medication side effects, processed sugar consumption, and inadequate hydration.

Unlike conventional stylists, Mimi approaches hair care as a comprehensive health service. Her clinic provides individualized analysis and customized formulations for each client's specific needs. "My motto is not the same old thing works every time for everyone," she emphasizes, explaining why mass-produced hair products frequently disappoint. Through vivid comparisons, she illustrates how many commercial products merely coat hair rather than penetrating and strengthening it.

The conversation explores practical wisdom about protective styling, the dangers of product buildup, and why hydration matters so much for hair health. Mimi also shares compassionate advice for those experiencing hair loss due to medical treatments, stress, or aging. Her newly launched hair digest compiles this knowledge into an accessible resource that helps women understand the root causes of their hair concerns.

Whether you're struggling with unexplained hair issues or simply want to optimize your hair's health, this episode provides science-backed insights that go far beyond typical styling advice. Visit SSHairCare.com to learn more about Mimi's trichology services, her customized product line, and her comprehensive hair digest that serves as a blueprint to understanding your unique hair and scalp needs.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What does it take to rise from hourly employee to respected corporate analyst at a retail giant like Best Buy? Paul Young's remarkable 24-year journey reveals powerful leadership lessons that transcend retail and apply to any organization navigating today's complex business landscape.

Born in Jamaica and immigrating to the United States to attend the University of North Carolina, Paul's path to leadership began with a simple but profound observation from an early mentor who recognized that Paul's integrity in personal relationships would translate beautifully to business leadership. This moment of recognition changed everything, setting Paul on a trajectory that would eventually position him as a trusted guide during Best Buy's most challenging periods.

When the pandemic devastated supply chains and disrupted retail operations, Paul brought something invaluable to his analytics role – actual store experience and a deep appreciation for human relationships in business. While data-focused colleagues exhausted digital contact methods, Paul understood the powerful connections between salespeople and long-term customers. His approach revealed a cornerstone of his leadership philosophy: complete transparency. "Just tell the truth," he emphasizes. "I don't care how bad things are."

The conversation takes fascinating turns as Paul reveals his methodology for training new employees and implementing organizational change. Rather than using cookie-cutter approaches, he treats each person as unique, studying what motivates them individually. "You have to be a pseudo-psychologist," he notes, explaining how he gets people talking and then listens actively to understand their perspectives and concerns.

Perhaps most powerfully, Paul reflects on the value of occasionally pausing to evaluate one's professional journey. After decades of "tunnel vision" moving from project to project, his recent self-reflection allowed him to see the path he created and recognize the value of his accumulated wisdom. For anyone feeling stuck in day-to-day work without seeing their broader trajectory, this conversation offers a compelling reason to step back and take inventory of your journey.

Ready to transform your approach to leadership? Listen now and discover why human connection remains the ultimate competitive advantage in business.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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The transformative power of lived experience drives Monique Allen's mission to revolutionize healthcare access for Native American communities. As a woman who defied doctors' predictions that she wouldn't survive past age 12, Monique has channeled her personal health journey into founding Ma'at Enterprises, a tribally-owned healthcare staffing company serving Indian Health Service facilities nationwide.

Named after the Egyptian concept representing truth, balance, and justice, Ma'at embodies Monique's servant leadership philosophy. Her connection to this work deepened upon discovering her own Native American heritage through her mother's tribal connections in Oklahoma, bridging her healthcare expertise with a profound understanding of tribal communities' needs and historical challenges.

What sets Ma'at Enterprises apart is Monique's nuanced approach to partnership. Rather than imposing solutions, she builds trust by respecting tribal sovereignty and ensuring communities maintain ownership of their healthcare journey. This stands in stark contrast to broken promises that have characterized much of the historical relationship between government agencies and Native Nations. As Monique powerfully states, "We are not just trying to colonize your data... we want to partner with you."

The innovative services Ma'at provides extend beyond traditional staffing to include partnerships with Hospitals Without Borders for rapidly deployable modular clinics, telehealth solutions for remote communities, and connections to cutting-edge diagnostic technologies. These approaches address the stark reality that in 2025, many tribal reservations still lack basic infrastructure like clean water and reliable internet access.

Guided by her faith and commitment to authentic service, Monique carefully vets potential collaborations to ensure alignment with Ma'at's mission. Her goal is clear: to become a trusted resource for Native American communities by proving reliability through demonstrated action rather than empty promises. Through this work, she's not just delivering healthcare services – she's helping to heal historical wounds while building pathways to a healthier future for Indigenous communities across America.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever scrolled through LinkedIn and spotted someone who seems to have it all figured out? That person who shares compelling content, connects effortlessly with industry leaders, and has somehow become the name everyone recognizes in their field? They've achieved what Grant McGaugh of Five-Star BDM calls becoming an "industry icon" – and it's not by accident.

Founded in 2020, Five-Star BDM has mastered the art of transforming entrepreneurs and small-to-medium businesses into recognized authorities through strategic personal branding. What makes their approach unique is Grant's fascinating background blending healthcare's human-centered focus with IT's systematic thinking. This combination has earned him recognition among the top 50 global thought leaders in personal branding and top 30 global gurus in branding – accolades that reflect genuine impact rather than mere participation.

The company's success stems from their strategic platform selection and content strategy. Rather than spreading themselves thin across all social media, they've focused primarily on LinkedIn, where Grant has built a following exceeding 20,000 professionals through authentic storytelling. Their "Follow the Brand" podcast series – ranked among Feedspot's top 10 personal branding podcasts globally – features influential guests while simultaneously expanding their network and credibility.

What truly distinguishes Five-Star BDM is their philosophy that personal branding isn't about self-promotion – it's about empowering others. Grant has created a community of professionals committed to authentic personal branding, shifting traditional leadership thinking from individual success to collective elevation. Their approach proves that effective personal branding begins with authenticity, thrives on consistency, and flourishes through genuine connection.

Ready to become an industry icon yourself? Start by identifying what makes you uniquely valuable and share that authentically with those who need what you offer. Your personal brand journey might begin with a single step today, but with the right approach, there's no telling how far it might take you.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us for an impactful episode where we sit down with Rochelle Prosser, a powerhouse in healthcare advocacy and the founder of Orchid Healthcare Solutions. Rochelle's life changed dramatically when her family was struck by cancer, leading her to become a fierce advocate for better care. With her extensive background as a neurotrauma ICU nurse, she shares her unique insights into the challenges of navigating the healthcare system from the inside and the outside.

Tune in as Rochelle recounts her touching journey, from the heart-wrenching decisions in her daughter's fight against cancer to her husband's own cancer battle. She discusses the three pivotal barriers that hinder access to quality oncology care—knowledge, access, and effective navigation of the healthcare system. Discover the vital importance of being informed and proactive in treatment decisions, the emotional complexities that accompany these journeys, and the monumental efforts needed to advocate for those you love.

Through her organization, Rochelle empowers families by providing crucial resources and knowledge to help navigate their cancer journeys. Listen in to understand how her story can inspire change and make an impact on the lives of those facing similar trials. Subscribe, share, and spread the word—let’s create a community of informed and empowered patients together!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Dive into an essential conversation about health equity and the representation of marginalized communities in clinical research. In this episode, we welcome Dr. Tania and Damon House, who share their expertise on integrating underrepresented voices into the healthcare conversation. They discuss how precision medicine is a transformative solution for achieving health equity, ensuring that treatments are tailored to diverse populations.

As we explore significant health disparities and the implications of excluding certain groups from clinical trials, listeners will gain insight into their role in promoting equitable healthcare practices. The guests emphasize the importance of community participation in clinical trials and healthcare providers' responsibilities in bridging these gaps.

Amidst ongoing discussions about systemic biases in healthcare, the episode encourages listeners to challenge traditional norms and engage actively in their health journey. They discuss the Gwen Lily Research Foundation's mission in facilitating outreach and education within the community, positioning health equity as a shared responsibility.

Join us to learn why understanding your health and getting involved in research matters for everyone and how organizations are working diligently to create pathways for health equity. This episode inspires listeners to take action, advocate for their health, and contribute to creating a more inclusive healthcare landscape. Don’t forget to subscribe, share, and leave a review!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the secrets of overcoming life's challenges through the lens of occupational therapy with our distinguished guest, Dr. Sandra Dunbar-Smalley, Chief Learning Officer for AdventHealth University and the AdventHealth organization. Discover how Sandra combines her extensive expertise in occupational therapy with her role as an executive coach, helping people reclaim their daily functions and navigate career transitions. From the simple acts of brushing teeth to the complexities of driving, learn how occupational therapy empowers individuals to engage in meaningful activities after life-altering events. Sandra reveals the mental barriers we often face, such as imposter syndrome, and offers guidance on aligning personal aspirations with professional growth.

In our conversation, we unravel the essence of leadership beyond traditional authority, exploring how continuous learning, emotional intelligence, and self-awareness contribute to impactful influence. Sandra shares insights on how introverts can thrive in leadership roles by stepping outside their comfort zones and emphasizes the importance of building strong relationships. We also reflect on the heartwarming stories of listeners transformed by the show's insights, underscoring the profound impact media can have on personal and professional lives. Join us in celebrating the journey of growth and gratitude as we continue to make a difference one episode at a time.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the transformative journey of Dr. Alexandria Evans, a passionate advocate for healthcare reform, as she shares her compelling experiences from the front lines of the emergency room. This episode promises to enlighten you on the critical issues plaguing maternal health in the United States, with a focus on the staggering reality that 80% of maternal deaths are preventable. Dr. Evans, driven by her desire to enact systemic change, reveals her decision to pursue a PhD in public health to tackle these pressing issues head-on, particularly for marginalized communities.

Our conversation ventures deep into the challenges faced by those advocating for maternal health equity, spotlighting the vital role of community-based interventions. We uncover the barriers such as transportation and resource accessibility that significantly affect maternal health outcomes. Through insights from community interviews and an emphasis on understanding social determinants of health, the discussion illustrates the power of listening and collaboration in fostering effective healthcare advocacy and leadership.

In addition to healthcare reform, Dr. Evans brings her expertise in career mentorship and personal branding to the table. Learn how having a network of diverse mentors can broaden your perspective and support your career goals. Dr. Evans shares valuable strategies for articulating career paths through a structured brand blueprint, encouraging authenticity in building your personal brand. With resources from Five-Star BDM at your disposal, seize the opportunity to gain actionable advice for making a meaningful impact in your professional journey.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us on a fascinating exploration with Mandeep Maini, a pioneer in artificial intelligence with over two decades of expertise. Discover how her journey from studying television's educational impact led her to become an AI aficionado, transforming the way industries like manufacturing and healthcare operate. Mandeep shares insider insights into the early days of AI, when the field was dominated by academics and niche players, and discusses how game-changers like ChatGPT have democratized AI, making it accessible to all. We shine a spotlight on the evolution of large language models and their potential to redefine business productivity, underscoring the power of real-world use cases.

Uncover the complexities of integrating agentic AI into enterprises, where human oversight plays a crucial role in balancing innovation with risk management. From overcoming trust issues and bias to ensuring comprehensive data access, Mandip draws parallels to the internet era's gradual acceptance, hinting at a similar trajectory for agentic AI. Our conversation takes you into the realm of healthcare, where AI promises to revolutionize access and efficiency amid clinician shortages and long wait times. With a hopeful nod to the future, we encourage organizations to embrace these technological advancements, poised to redefine not just industries, but our everyday lives. This episode is a thought-provoking blend of history, innovation, and the boundless potential of AI.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us for a compelling conversation with Dr. Elizabeth Oyekan, Vice President of Imaging and Pharmacy Services at Stanford Healthcare, who opens up about her transformative journey through the healthcare leadership landscape. From her early days climbing the ranks at Kaiser Permanente to an introspective phase caring for her aging parents, Dr. Oyekan's path is nothing short of inspiring. Her time in consulting profoundly reshaped her views on patient-centered care, adding depth to her leadership style and renewing her sense of purpose.

Dr. Oyekan unveils her unique LEADERSHIP philosophy, a blueprint for success that champions leading by example, maintaining accountability, and embracing interdependence. Her pioneering role as the first African-American female regional vice president in operations and quality sets the stage for a powerful discussion on authentic and sustainable leadership. The episode navigates through reducing healthcare variation, optimizing care environments, and enhancing vendor management, all while prioritizing quality and patient experience.

The synergy between our host, Grant McGaugh, and Dr. Oyekan underscores a shared commitment to innovation and growth in healthcare. As they explore strategies for healthcare value optimization, the conversation steers towards personal branding, maintaining a growth mindset, and the crucial role of collaboration. Concluding with mutual appreciation, this episode celebrates the dynamic partnership and looks forward to future endeavors, showcasing the power of personal and professional development in the realm of healthcare leadership.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What transformative impact has technology had on healthcare? Jodi Long, an esteemed healthcare professional from Orlando, Florida, sheds light on her journey in nursing since 1997. Discover how the transition from paper records to sophisticated electronic health systems has not only boosted efficiency and safety in patient care but also introduced new challenges for bedside clinicians. Our conversation navigates the crucial balance between honing clinical skills and embracing technological demands, ensuring that patient care remains paramount despite any tech disruptions.

With the advent of electronic health records, patient care has seen a marked improvement through enhanced communication and accessibility. However, the journey isn't without its hurdles, particularly concerning interoperability between disparate health systems. We delve into the role of professional organizations like the Florida Nurses Association in nurturing career development and advocacy and the importance of continuous learning in this rapidly evolving field. Leadership and gender disparity within healthcare also take center stage, as we discuss how the underrepresentation of women in high-level roles is gradually changing for the better.

Leadership in healthcare technology is not just about bridging gaps but also about empowering the workforce. We emphasize the significance of mentorship and skill development, especially in addressing workforce shortages. The upcoming Women in IT event promises to be a platform for challenging the status quo and fostering impactful change. As we wrap up, we extend a warm invitation for listeners to continue the conversation on LinkedIn, fostering a community that thrives on shared stories and experiences in the healthcare and IT sectors.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us on an inspiring journey with Dr. Alwyn, affectionately known as Dr. A, as he shares his incredible transition from dental hygienist to interim president of Miami Dade College Medical Campus. Discover how a chance meeting at the National Association of Health Service Executives blossomed into a meaningful friendship that showcases Dr. A's unwavering commitment to student success. His passion for transforming lives is evident in his moving story of a student who rose from homelessness to dental school aspirations. You'll gain insights into the pivotal moments and mentors that shaped his academic career, as well as his dedication to empowering students with skills and opportunities.

Explore the cutting-edge facilities at Miami Dade College's Medical Campus, where state-of-the-art simulation hospitals prepare aspiring healthcare professionals for the real world. Dr. A highlights the Humanity in Healthcare Youth Conference, a collaboration with Dr. Marcus Bright, offering students a glimpse into the multifaceted healthcare industry. From hands-on learning to discovering diverse career paths, the episode unveils how education serves as a gateway to success in a trillion-dollar economy. Dr. A's narrative emphasizes the importance of passion-driven teaching and affordable training, ensuring that the next generation of healthcare professionals is well-equipped for success.

Celebrate positive community contributions through Project 12, challenging negative media narratives and highlighting inspiring Black men as role models. Discover the power of personal branding beyond social media and explore growth opportunities at Miami Dade College Medical Campus through the Lead with Impact program. We'll guide you on how to engage with the college's vibrant community and reflect on the casual, family-like atmosphere of our conversation. A heartfelt thank you to Dr. A for sharing his insights, and we eagerly anticipate future discussions that continue to inspire and empower.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Uncover the secrets to setting your personal brand ablaze as we wrap up 2024 with powerful reflections and prepare for an impactful 2025. As the CEO of Five Star BDM, I open up about my transformative roles at SETI Case and Cohen High School Capital, sharing how we're igniting economic growth in the Caribbean and Latin America. Joined by industry leaders like Latasha Barnes, Dr. Eric Kelly III, and Dr. Tiffany Trostle-Sandoval, we explore the essence of aligning vision with action, and the vital role strategic partnerships play in providing entrepreneurs with crucial access to capital. Dive into stories of purpose-driven leadership that inspire meaningful change and elevate your personal and professional brand.

Embark on a journey through the transformative power of AI across industries, from revolutionizing healthcare to empowering personal banking. Discover how AI is not just a tool, but a partner in innovation, as we guide businesses through AI transitions at Five Star BDM, ensuring they stay competitive and trustworthy. Celebrate the successes of Brave Brand Blueprint alumni like Kamala Strother Morrison and Joy McMillan, as they redefine personal branding and innovate in their fields. With thought-provoking insights from experts like Dr. Akash Parvati and Patrick Hill, we invite you to explore how technology is reshaping our world and how you can harness these innovations to lead change into the new year.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Camila Morrison Strother's journey from bedside nurse to a financial powerhouse is nothing short of transformative. Her mission to empower healthcare professionals and women leaders shines through as she shares her experiences and insights on making finance accessible to underserved communities. Discover how Camila's company, Allied Financial Strategies, is changing lives through tailored solutions and how Five Star BDM has helped refine her vision, turning it into a powerful brand that inspires action and creates legacies.

Ever wondered how to align your passion for healthcare with a burgeoning interest in finance and technology? Camila breaks down the complexities of transitioning professional identities, using the Brave framework to demonstrate how financial literacy can be a game-changer. By educating clients on vital financial concepts like compound interest and tax advantages, she empowers professionals to make informed decisions that enhance their financial futures. This episode is packed with strategic advice for those looking to manage and transition their career brands effectively.

Financial literacy doesn't stop at the basics. Camila delves into the crucial aspects of estate planning, life insurance, and preparing for retirement. Learn why creating a will, understanding your 401k, and planning for long-term care are not just important, but essential steps toward financial security. Through personal stories and professional insights, Camila highlights the interconnectedness of healthcare, technology, and financial planning, offering listeners a roadmap to not only protect their assets but also to build a future that honors their life's work and commitments.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What happens when an automotive engineer becomes a transformative force in healthcare leadership? Join us for an eye-opening conversation with Herb Buchanan, the man who transitioned from engineering to become a key figure in healthcare, holding top roles at major health systems and serving as Chair of the National Association of Health Services Executives. Herb shares his insights on the power of diversity in executive leadership and the critical importance of building relationships to drive meaningful change in the industry. Discover how Herb's personal journey and leadership philosophy provide essential lessons for both emerging professionals and seasoned executives.

Discover the pivotal role the National Association of Health Services Executives (NAHSE) plays in nurturing diverse leadership within healthcare. Herb opens up about how NAHSE has empowered individuals through mentorship and networking, unlocking skills like gravitas and presence. As we examine ongoing challenges in health equity and staffing, Herb emphasizes the impact of strategic advocacy and relationship-building. Gain valuable insights into the progress made in diversifying executive roles and the obstacles that remain, setting the stage for candid discussions on the future of leadership in healthcare.

Herb Buchanan's 30-year odyssey in healthcare isn't just about past achievements but also future aspirations. Listen as Herb contemplates his next moves, from mentoring the next generation to potentially venturing into consulting and training. The conversation takes a lighthearted turn as we compare sports allegiances, revealing a friendly rivalry that adds a personal touch to the dialogue. This episode offers a rich tapestry of insights, challenges, and aspirations, promising inspiration and guidance for anyone invested in the future of healthcare leadership.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the secrets to mastering healthcare finance with our insightful conversation featuring LaTasha Barnes, a trailblazer in transforming healthcare organizations. Imagine gaining the financial acumen that could redefine your leadership journey and elevate your impact in this complex industry. From her early days at Big Four audit firms to navigating the intricacies of healthcare finance, LaTasha shares her unique perspective and expertise. Together, we discuss strategies to bridge the gap between operational roles and financial understanding, offering valuable insights for directors and VPs seeking to enhance their careers and contribute more effectively to their organizations.

Explore the intricacies of the healthcare reimbursement landscape and the importance of innovation in care delivery. LaTasha and I dive into the transition from director to vice president roles, shedding light on the nuances of employment contracts and bonus plans. We emphasize the role of mentorship in career growth, highlighting how seasoned guidance can help aspiring leaders navigate common pitfalls. Whether you're grappling with staffing challenges or striving for operational efficiency, our conversation offers actionable strategies and inspirational advice to support your journey in healthcare leadership.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us as we welcome Ronald Steptoe, co-founder and CEO of Warrior Centric Health, who opens up about his incredible journey from a West Point graduate to a leading advocate for veteran health equity. Discover how this former Pfizer executive is now at the forefront of addressing healthcare disparities for veterans and their families. With a staggering 79% of veterans facing chronic health conditions, Ron shares how his organization leverages powerful partnerships with industry giants like Microsoft and KPMG to drive change and improve healthcare outcomes for this deserving community.

We navigate the intricate world of military health data, examining how historical record-keeping has evolved and the crucial role technology plays today. Learn about the strategic development of platforms designed to integrate military health insights into commercial healthcare systems, addressing the unique challenges veterans face, including PTSD and traumatic brain injuries. By collaborating with institutions like Walter Reed and organizations such as Kaiser Permanente, Warrior Centric Health is reshaping how healthcare providers understand and treat veterans, ensuring their service history informs accurate diagnoses and care.

Dive into the intersection of healthcare equity and financial sustainability, where innovative platforms transition from cost centers to revenue-generating assets. With a strong emphasis on aligning with the National Patient Safety Goals and the Joint Commission's requirements, our conversation uncovers the substantial market opportunities within the military and veteran community. As healthcare landscapes rapidly change, tune in to explore how evolving practices and preventive care can transform healthcare systems, offering both a profitable market opportunity and a profound social impact.

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Join us on an enlightening journey as we promise to reshape your understanding of snakes and wildlife conservation with our guest, Cameron Browning, affectionately known as Crocodile Cam. Cameron is an animal conservationist on a mission to educate the world about misunderstood creatures like snakes, inspired by the legendary Steve Irwin. Through captivating stories, Cameron introduces us to Medusa, the majestic reticulated python, and shares the transformative impact of patience and care on even the most enigmatic of creatures.

The conversation tackles pervasive myths and misconceptions about snakes, such as the belief that baby venomous snakes are more dangerous. Cameron provides fascinating insights into the critical role snakes play in our ecosystems, especially in the unique environment of Las Vegas, New Mexico, where the desert meets the mountains. He also sheds light on the importance of respecting these creatures and understanding their behaviors, emphasizing that fear often stems from misunderstanding.

Cameron’s dedication to wildlife conservation is palpable as he recounts his adventures in snake rehabilitation and educational outreach. From sharing personal experiences with rescued snakes to explaining the nuances of snake behavior and care, Cameron’s passion for nurturing a new generation of wildlife enthusiasts shines through. His social media presence as Crocodile Cam serves as a valuable platform for educating the public about safe snake handling practices and the broader web of life we all share. Join us and be inspired by Cameron's commitment to a world where respect for wildlife is paramount.

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Unlock the secrets to transforming your career by harnessing the power of personal branding and leadership. In our latest episode of Follow the Brand, Grant McGaugh teams up with healthcare and STEM leader Ondreia Clarke to introduce the Lead with Impact workshop, a specially designed program aimed at empowering stuck professionals and executives. Ondreia's journey from a hospital transporter to the forefront of the NIH and Mayo Clinic underscores the critical role of mentorship and collaboration in overcoming career obstacles. Together, we bring a wealth of experience to the table, offering a comprehensive guide to enhancing leadership capabilities and directing your career path with intention.

Join us for an exclusive peek into the Lead with Impact summit, where healthcare professionals and entrepreneurs refine their leadership skills through real-world case studies and interactive workshops. This isn't just about learning—participants will engage in immersive experiences, including culinary and business integrations like executive boardroom simulations and wine tasting led by a top chef. We also delve into the importance of building meaningful relationships and bridging financial knowledge gaps, equipping professionals to excel in their roles with newfound confidence and insight. Prepare to step beyond your comfort zone and elevate your professional journey with actionable strategies and expert guidance.

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Ever wondered how a Division III college basketball player could become a digital content powerhouse? Meet Dre Baldwin, whose extraordinary journey from the court to the digital realm is nothing short of inspiring. Join us as we uncover Dre's path to success, built not on a single viral moment but on relentless consistency since 2005. His transformation from basketball tutorials to a mindset coach is a masterclass in personal branding, showcasing how authenticity and dedicated content creation can pave the way for an empire of over 100 million views online.

Explore the nuances of personal branding and its power to monetize influence in today's digital landscape. Through Dre's experiences, learn how a focused, engaged audience can be more valuable than sheer numbers. We'll share insights into Dre's early ventures into YouTube ad revenue and selling basketball training programs, illustrating how these early steps evolved into significant income streams. Dre's story is a testament to the importance of targeted audience engagement and the immense potential of turning digital influence into tangible success.

In this deep dive, the importance of leveraging personal strengths and embracing collaboration is a recurring theme. Discover Dre's proactive approach to outreach, where strategic emails and personalized outreach videos highlight the impact of merging digital marketing with traditional methods. Whether you're building a personal brand or elevating your business presence, this episode offers strategies for maintaining a positive online footprint and crafting a legacy that stands the test of time. Get ready to master the art of personal branding and digital marketing with insights that could transform your approach to success.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Alex Price's journey from Pensacola to the bustling streets of Madison Avenue is nothing short of inspiring. Known for his electrifying presence as an emcee at the Tech Hub Gala in West Palm Beach, Alex sets a prime example of merging personal passion with professional purpose. As the leader of Mission Impact Strategies, he's making significant strides in addressing critical issues, such as the opioid crisis in Florida. Join us as we explore how his authentic leadership is transforming both companies and communities, proving that every brand has the potential to create real-world change.

The fentanyl crisis isn't just a headline; it's a wake-up call to communities nationwide. We trace its evolution from the overprescription of drugs like Oxycontin to the emergence of fentanyl, which has devastated lives, especially among young adults. This episode emphasizes the importance of education, advocacy, and collaboration between diverse sectors—including healthcare, law enforcement, and nonprofits—to tackle this crisis head-on. Alex's commitment to community impact provides a compelling narrative on how personal branding can be a powerful tool for social change.

There's also a profound exploration of personal branding and corporate philanthropy, where grief and purpose intersect to create impactful action. Reflecting on his personal journey, Alex demonstrates how channeling personal experiences into helping others can turn tragedy into a legacy. This conversation unveils the importance of emotional connections in philanthropy and social impact initiatives, which not only enhance brand identity but also enrich the employee experience. Listen in to discover innovative solutions for pressing issues like school safety and mental health, and how strategic storytelling empowers organizations to amplify their positive impact.

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Join us for an inspiring conversation with Dr. Tiffany Trostle-Sandoval, a trailblazer in medical oncology, as she uncovers the transformative journey of cancer care. With over 25 years dedicated to breast and gynecologic cancers, Dr. Trostle-Sandoval shares her expert insights into the evolution of precision medicine and its impact on treatments. Her latest initiative, "Winning the Cancer Journey," promises to empower patients and caregivers with the knowledge and support needed to navigate their challenging paths. Our discussion reveals the delicate balance between cutting-edge technology and the human touch that remains crucial in patient care.

Venture beyond the prescriptions to explore the multifaceted world of cancer care. Dr. Trostle-Sandoval emphasizes the importance of patient and caregiver education, aiming to alleviate anxiety and enhance participation in treatment plans. Geographic disparities in access to specialized care highlight a critical challenge in oncology. Her upcoming book, "Winning the Cancer Journey," serves as a practical guide from diagnosis to survivorhood, offering invaluable advice based on her extensive experience.

Discover the potential and limitations of AI in revolutionizing healthcare communication with us. Dr. Trostle-Sandoval provides an honest perspective on AI's role in enhancing efficiency while preserving the essential human elements in medical decision-making. We reflect on her passion for oncology, the emotional connections formed with patients, and strategies to prevent burnout in this demanding field. Don't miss this opportunity to connect with Dr. Trostle-Sandoval and find inspiration in her dedication to patient-centered care.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Dr. Eric Kelly III, the godfather of Black business expos, joins us with insights that promise to reshape how we approach Black entrepreneurship. Discover the innovative Black Business Network, a game-changing 24-hour platform that's setting the stage for Black business leaders globally. Dr. Kelly shares wisdom from his latest book, "Who, What, When, Where, Why, and How: Transform Your Life Through Change," focusing on the power of introspection and strategic thinking in navigating today's evolving business landscape.

Embark on a journey to master the growth mindset, a concept that has fueled my own story of success. Drawing inspiration from my great-grandfather's encouragement, I learned the vital role of vision and purpose in turning passion into achievement. The five principles that have driven my life—thinking, listening in sales, research, relentless energy, and attitude—are more than just words; they form a blueprint for success that anyone can apply.

Transform your personal and business operating systems into powerful engines for success by exploring multiple income streams and aligning passion with income. From unlocking the millionaire mindset to the excitement of the Black Business Olympics, this episode is a treasure trove of strategies and opportunities. Don't miss out on learning how you can position your business on a global stage, turning ideas into movements with lasting impact.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the secrets of healthcare's digital transformation with Tom Leary, the driving force behind HIMSS' government relations. Together, we explore the sweeping changes brought by healthcare information technology, from the dusty paper records of yesteryear to today’s cutting-edge AI and telehealth innovations. You'll discover how these advancements have not only redefined the patient-provider relationship but also improved the accessibility and affordability of care, as well as how ongoing advocacy efforts continue to mold the future of healthcare.

Our conversation sheds light on the journey of healthcare technology legislation in the U.S., celebrating the triumphs like the Meaningful Use Program, which boosted the adoption of electronic health records. The episode underscores the significance of cybersecurity initiatives through the Critical Infrastructure Security Act, and the paramount importance of sustaining telehealth provisions post-pandemic. We dive into the critical advocacy required to maintain these gains, ensuring that digital health solutions remain a staple in patient care.

Join us as we navigate the intricate realm of healthcare technology policy and the role of artificial intelligence. Insights from the HIMSS AI forum in Boston reveal the balancing act between technological innovation and regulatory frameworks. We tackle the persistent challenges of healthcare’s administrative processes, emphasizing the need for streamlined systems that can alleviate the burden of repetitive tasks and enhance the overall patient experience. With Tom's expertise, we chart a course towards a more efficient, accessible, and patient-focused healthcare future.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the future of oncology and healthcare innovation with our special guest, Dr. Libia Scheller. An immuno-oncologist turned futurist and venture capitalist, Dr. Scheller brings a wealth of knowledge and experience to our discussion. Together, we explore the groundbreaking advancements in cancer care driven by technologies like artificial intelligence, quantum computing, and advanced diagnostics. From the evolution of cancer treatment over the past five decades to the emergence of precision medicine, Dr. Scheller offers eye-opening insights into the potential these technologies hold for transforming patient outcomes.

Imagine a world where AI not only accelerates drug discovery but also revolutionizes how we experience healthcare through enhanced remote monitoring and telemedicine. Our conversation highlights the critical advancements in early cancer detection, with promising innovations like blood tests for stage one ovarian cancer that could drastically improve survival rates. We delve into the ethical considerations and the importance of responsible AI use to ensure these benefits reach everyone, while also examining the convergence of AI with big data, robotics, and the Internet of Things to reshape the patient experience globally.

As we journey into the realm of quantum artificial intelligence, we consider its disruptive potential across industries, particularly in healthcare. Dr. Scheller shares her insights on how quantum AI could refine personalized medicine, reducing the traditional trial-and-error approach and ushering in a new era of treatment precision. Her unique perspective as a venture capitalist fuels our discussion on the future of AI-driven healthcare innovations and the importance of cross-sector collaboration. Join us as we unravel a visionary narrative of the future, emphasizing the role of continuous learning and innovation in navigating the ethical challenges of this technological revolution.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the transformative potential of healthcare technology and policy with me, Grant McGaugh, on the Follow the Brand Podcast. Join our enlightening discussion with State Senator Ana Marie Rodriguez and Lisa Rawlins, Senior Vice President of the Gardner Group, as we explore the intersection of tech, advocacy, and healthcare in South Florida. Senator Rodriguez shares her compelling journey from local governance to the state senate, offering a unique perspective on healthcare policy and legislative advocacy. Lisa takes the lead in an insightful interview, drawing out the senator's vast knowledge in health IT and emphasizing the role of technology and collaboration in shaping Miami-Dade County and beyond.

Discover the power of advocacy in bringing about legislative change, especially for individuals with special needs and the pursuit of healthcare interoperability. We highlight a groundbreaking initiative in Florida that helps law enforcement identify special needs conditions via vehicle registration and discuss the efforts by the South Florida HIMSS group in enhancing data sharing across state agencies. These initiatives aim to streamline access to benefits like Medicaid, WIC, and SNAP, illustrating the slow but impactful journey of transforming governmental systems. From the Florida Health Information Exchange's long road to acceptance, we demonstrate how policy, technology, and advocacy are crucial in advancing healthcare for Florida's residents.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered why Hospital Acquired Infections (HAIs) remain a leading cause of death in the United States? Join us as we uncover the secrets to effective infection prevention and control with Joy McMillon, an expert boasting over three decades of experience. Joy sheds light on how her company, JAD Infection Prevention Control, turns the tide against HAIs through innovative strategies, proactive monitoring, and collaboration with healthcare facilities. We promise you'll leave with actionable insights on the importance of treating every day like survey day to prevent infections and improve patient outcomes.

But that's not all—Joy shares her remarkable journey from Director of Nurses to the founder of a consulting powerhouse. Learn about the critical elements of staff training, the role of mentorship, and the significance of real-time monitoring and data-driven reporting in maintaining high standards in healthcare settings. As Joy prepares to take the helm as president of the Miami-Dade chapter of the Association for Professionals in Infection Control (APIC), discover why ongoing education and leadership support are key to battling HAIs. Her story is not just inspirational; it's a blueprint for transforming infection control in healthcare. Don't miss out on this enlightening conversation!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Imagine being able to bring comfort and dignity to end-of-life care through the power of technology. In this episode of the Follow the Brand Podcast, we sit down with Patrick Hale, the Chief Information Officer of VITAS Healthcare, to uncover the groundbreaking innovations transforming hospice care. From mobile apps to virtual reality, learn how Patrick and his team are leveraging tech to offer patients immersive experiences that alleviate pain and provide moments of peace.

We also journey through the inspiring transformation led by a former CTO for the state of Michigan, now at Sparrow Hospital. His leadership has propelled the hospital to global recognition for technological innovation. Discover the rigorous alignment processes and teamwork that earned them awards like CIO of the Year, and hear touching stories about how VR therapy is reducing pain and opioid dependency for patients at VITAS.

Lastly, we explore the rapidly evolving roles of CIOs and the unprecedented opportunities AI offers to today's innovators. Reflecting on the profound changes brought by COVID-19, this episode emphasizes the importance of continuous learning, mentorship, and embracing advanced technology. Prepare for an inspiring conversation that celebrates the compassionate application of tech innovations, while also gearing up for future advancements in healthcare. Don't miss this insightful episode that combines technology, compassion, and visionary leadership to redefine patient care.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if there was a way to reduce hospital stays for cancer patients by up to 30%? Discover the transformative power of Dr. Barbara McAneny's groundbreaking initiative, Come Home, designed to keep cancer patients at home while enhancing their quality of life. Join us as Dr. McAneny, a former president of the American Medical Association and pioneering oncologist, shares her journey into oncology, driven by the strength and resilience of her patients. Her compassionate approach and innovative models are setting new standards in cancer care.

Explore the vital topic of healthcare accessibility as Dr. McAneny discusses her commitment to serving rural and underserved communities, particularly in New Mexico. She advocates for a healthcare system overhaul that prioritizes prevention and holistic care. Drawing from her experiences with the Come Home community oncology medical home model, Dr. McAneny sheds light on how proactive patient management can significantly improve patient outcomes and reduce hospitalizations. She also previews her upcoming speaking engagement at the Women's Health Oncology event, where she will champion the need for systemic changes in health policy.

In our final discussion, we delve into the future of oncology, emphasizing the role of digital tools and the critical importance of human empathy in medical practice. Learn about the OnCare Alliance, a network of independent oncology practices committed to collaborative care and supporting both doctors and patients. Dr. McAneny also touches on the emotional challenges faced by physicians, the significance of mental health therapies for cancer patients, and effective communication strategies. This episode is a heartfelt conversation that challenges conventional cancer care models, advocating for a more compassionate, patient-centered approach.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how technology can enhance healthcare without losing the essential human touch? Join us as we sit down with Dr. Geeta Nayyar, affectionately known as Dr. G, to explore this question. From her transformation from a practicing physician to a leading tech innovator working with giants like Salesforce and AT&T, Dr. G's journey is inspiring. We dive deep into the challenges and opportunities at the intersection of healthcare and technology, with a particular focus on her best-selling book, "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Dr. G passionately argues for a healthcare system where artificial intelligence serves humanity first and foremost, not just corporate profits.

This episode celebrates women leaders in healthcare and technology and provides valuable advice for aspiring female leaders. Dr. G shares practical insights on navigating the post-pandemic healthcare landscape, where technology like AI and EHR systems can complicate or enhance the doctor-patient relationship. We discuss the inefficiencies in current systems and how generative AI might offer solutions, stressing the importance of removing friction points to improve overall care. This conversation is a must-listen for anyone interested in the future of healthcare, where innovation and empathy are not mutually exclusive but deeply interconnected.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if we could use technology to revolutionize the fight against bullying in schools? Join us on the Follow the Brand Podcast as we feature Harvette Sears-Smith, Chief of the North Miami Beach Police Department, and her insights into the groundbreaking Help4You app. This innovative tool offers real-time support for kids, enabling them to communicate their struggles and instantly connect with experts confidentially. Chief Sears-Smith shares her wealth of experience in law enforcement, emphasizing how such technological advancements can foster a safer environment for our youth.

We'll also explore the pivotal role of law enforcement in tackling both traditional and cyberbullying, focusing on the importance of positive police-community relationships. Discover how community policing, educational tools, and collaborative efforts between schools and local advocacy groups are crucial in creating a supportive network for children. You'll hear about the benefits of programs like police camps, which help bridge the gap between officers and the community, and the challenges they face in changing negative perceptions. This episode is essential listening for parents, educators, and anyone passionate about the well-being of the next generation.

The Meek Foundation, a leading organization committed to revitalizing communities and fostering social impact, has partnered with Miami-Dade County to fund the development of the Help4You app—a groundbreaking tool designed to combat bullying and provide a safe, supportive environment for children. By investing in this innovative project, the Meek Foundation and Miami-Dade County are demonstrating their dedication to empowering youth, reducing violence, and strengthening community bonds through cutting-edge technology and collaborative efforts. This initiative reflects their shared vision of creating a safer, more inclusive future for all children in the region and beyond.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if the future of women's health in oncology could be radically transformed by leveraging cutting-edge technology and innovative medical education? Join me, Grant McGaugh, as I sit down with the visionary Dr. Priya Korrapati, CEO of eMedEvents & eMedEd, who is revolutionizing the landscape with her groundbreaking Her Health Oncology Congress.

During our conversation, Dr. Korrapti delves into her motivation for creating this specialized event, sharing insights from her recent experience at the ASCO conference in Chicago. Discover how her background in artificial intelligence from MIT uniquely positions her to drive meaningful change in healthcare. Together, we explore the significant gaps in women's health within oncology and the ambitious goals set for the Her Health Oncology Congress 2024 in Orlando. Don't miss this inspiring episode that highlights the future of healthcare and the vital steps needed to improve outcomes for women worldwide.

Click Here to find out more: https://www.emedevents.com/herhealth-oncology-congress-2024

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon’s innovative logistics are rewriting the playbook for online business, including repurposing old malls into cutting-edge fulfillment centers.

Learn how AMZ Advisor is the game-changer brand that needs to regain lost market share on Amazon. This episode unpacks the critical digital strategy gaps brands often overlook, from improper advertising to poor catalog management, and how AMZ's expert interventions have led to astonishing growth. Discover why brands generating $5 million or more on Amazon benefit immensely from partnering with agencies like AMZ instead of relying on in-house teams. We'll also walk you through a remarkable case study of a brand selling educational products that skyrocketed to $400,000 a month thanks to AMZ’s expertise.

Finally, get ahead of the curve with a deep dive into current trends and the role of AI in e-commerce. Understand how AI is revolutionizing search algorithms on Amazon, shifting the paradigm from traditional searches to AI-driven queries and reshaping marketing strategies. We discuss the importance of building a consistent brand and driving external traffic to maximize your Amazon visibility and sales. Whether you’re an entrepreneur aiming to scale or fascinated by the future of digital commerce, this episode offers invaluable insights to help you thrive in the ever-evolving e-commerce landscape.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the secrets of successful rebranding with branding maestro Jim Heininger! In our latest episode, we dive into the transformative power of rebranding, exploring when it becomes crucial and how it can redefine both external perceptions and internal identities. Jim’s extensive experience with iconic brands such as McDonald's, Anheuser-Busch, and Motorola offers invaluable lessons and actionable strategies to elevate any brand to new heights. Through his insightful anecdotes and expert advice, you'll learn the distinctions between personal and business branding and understand the intricacies involved in a successful rebranding effort.

What makes a brand more than just a name or logo? Jim helps us uncover the essence of branding and the strategic differences in approaches that can lead to a game-changing rebrand. Discover why sometimes a rebrand is necessary to support an organization's growth and how to balance a founder's personal brand with the corporate brand, using compelling examples like Lee Iacocca for Chrysler and Elon Musk for Tesla. Jim shares wisdom on how to ensure a founder's brand supports but doesn't overshadow the corporate identity, paving the way for sustainable success.

Rebranding isn't without its challenges. We dissect several case studies, from the Nebraska Cornhuskers' branding struggles to the Washington Football Team’s transition to the Commanders. Jim emphasizes the importance of authenticity, consistency, and the alignment of company culture with the new brand. Our discussion also highlights how brands like Southwest Airlines and Patagonia have successfully rebranded by staying true to their core promises and enhancing customer experiences. This episode is a treasure trove of insights and strategies that can help you navigate your own rebranding journey with confidence and clarity.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer safety can make or break a brand's reputation.

I'd like you to please discover how Starbucks turned a potentially devastating incident in 2019 into a beacon of corporate integrity. The company's swift and sincere actions, including a heartfelt apology and extensive diversity training, led by CEO Kevin Johnson, transformed the brand's image and set a new standard for crisis management. You can learn about the eight guiding principles for handling brand transgressions with integrity, emphasizing the critical roles of transparency, accountability, and placing principles above profit.

Finally, we navigate the intersection of business ethics and social responsibility, using Nike's journey as a pivotal case study. Dr. Shelly and Dr. Shalini Jain highlight the evolving landscape of ethics education in business schools, stressing the need to integrate ethical considerations across all business disciplines. Future leaders must be equipped to balance profit with social impact, ensuring that ethical practices lead to sustainable success. This thought-provoking conversation is a must-listen for anyone interested in the transformative power of ethics in business.

For those interested in buying a copy, here is the link to the publisher's website:
https://www.degruyter.com/document/doi/10.1515/9781501517334/html

Also, the 50% off discount code (on the publisher's website above) is DGBSS24.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ready to transform your leadership potential? Gain exclusive insights from J Bryan Bennett, the CEO and Chief Leadership Innovation Officer of the Elite Leadership Academy, who reveals a data-driven approach to mastering leadership skills. Discover why continuous practice is essential for leaders, just as it is for elite athletes, and learn how healthcare analytics can be the unexpected key to identifying and filling leadership gaps across various industries.

For those looking to climb the career ladder or venture into entrepreneurship, Brian shares foundational steps for developing leadership prowess. From university courses to personalized coaching, he explains why tailored programs outperform generic training. Plus, understand how your personal brand as a results-oriented leader can significantly impact your career trajectory and business growth, making your leadership journey not just about skills, but also about reputation and influence.

Explore the evolution of leadership with Brian as we discuss the importance of robust digital presence, the role of research and AI in leadership training, and the need for continuous learning. Hear success stories of leaders who have transformed their capabilities and extended their influence beyond immediate circles. Whether you're a seasoned leader or an aspiring one, this episode offers a comprehensive roadmap to becoming a recognized leader and 'fixer' in any professional realm. Tune in for an enlightening conversation that promises to elevate your leadership game.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the incredible journey of Ed Marx, a trailblazer in healthcare IT, as he transforms adversity into innovation. From his pivotal roles at Cleveland Clinic and Texas Health Resources to his triumphant battle against cancer, Ed's story is nothing short of inspirational. Tune in to hear how his personal experience with the disease ignited a passion for telehealth solutions, AI-driven diagnostics, and an empathetic approach to technology in healthcare.

Uncover the secrets behind successful vendor relationships as Ed shares the importance of personalization and genuine connections. With a career spanning various sectors, Ed offers unique insights into how understanding a client's specific needs and mission can revolutionize digital healthcare. Learn his practical tips on building stronger collaborations and why knowing something personal about your clients can make all the difference.

Finally, explore the challenges of leadership in healthcare and the powerful role of well-being activities like triathlons in maintaining balance. Ed reveals how Ironman competitions provide time for reflection and stress relief, and why modern health-monitoring technologies are essential tools for healthcare leaders. We also highlight the transformative influence of HIMSS on Ed's career and offer strategies for vendors to connect meaningfully with the C-suite. Join us for an enriching conversation brimming with valuable lessons and forward-thinking perspectives from one of the industry's most respected figures.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how artificial intelligence could transform cancer diagnosis? Join us on the Follow the Brand Podcast, where we sit down with Dr. Akash Parvatikar, an AI scientist at Histowid. Dr. Parvatikar shares his unique journey from electrical engineering to pioneering explainable AI for early breast cancer detection. We promise you'll gain a deep understanding of how AI can classify medical images and why making these processes transparent is crucial for improving diagnostic accuracy and reducing misdiagnosis rates. This episode is a treasure trove of insights into the future of healthcare and the revolutionary role of advanced technology.

In a series of enlightening discussions, Dr. Parvatikar breaks down the integration of AI and digital pathology in personalized medicine. Discover how deep learning and graph-based approaches are identifying subtle clues in medical images, bridging the gap between misdiagnosis and correct diagnosis. We also simplify these complex AI concepts for a young audience, likening AI learning to everyday experiences like recognizing kitchens from photos. Listen in to learn how digitizing tissue biopsy slides is revolutionizing pathological diagnoses, enhancing both the quality and reliability of cancer detection. This episode is a must-listen for tech enthusiasts and healthcare professionals alike, looking to understand the transformative power of AI in medicine.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Unlock the secrets of healthcare transformation with the cutting-edge insights of Erik Pupo, Director for Commercial Health IT Advisory at GuideHouse. Erik takes us on a fascinating journey through the dynamic intersection of healthcare and technology, shedding light on how AI, automation, cybersecurity, and cloud technologies are revolutionizing healthcare systems. From overcoming the challenges brought by the COVID-19 pandemic to embracing remote work, Eric shares invaluable strategies for maintaining operational efficiency and driving innovation.

Travel through Erik's remarkable career path, starting from his initial interest in law to becoming a leading figure in healthcare technology consulting. Learn about his early roles in product testing and programming, his experiences working with over 200 healthcare customers, and his leadership philosophies that focus on psychological safety and flexibility. Erik's approach to leadership goes beyond resumes, emphasizing the importance of understanding and motivating individuals to solve complex problems and drive tech innovation in healthcare.

Finally, we delve into the crucial issues of AI and cybersecurity in the healthcare industry. Erik discusses the limitations and potentials of AI, the significance of data quality, and the frustrations of cybersecurity investments undermined by simple attacks. Discover how GuideHouse excels in technology integration, clinical operations, and value-based care, and how their thoughtful product design and user input are reducing administrative burdens on clinicians. This episode is a treasure trove of insights for anyone interested in the intersection of healthcare and technology.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if you could help paralyzed individuals regain their motor functions without undergoing surgery? Join us as we welcome Dr. Yi-Kai Lo, CEO and co-founder of Anuevo, who has taken the leap from integrated circuit design to pioneering innovations in bioelectronic medicine. Dr. Lo shares his compelling journey, from inspirations to challenges, behind Exastim—a revolutionary non-invasive spinal cord stimulation technology that is transforming lives. Discover how his passion for blending electronics and healing is opening new doors for those with spinal cord injuries.

In addition, we shine a spotlight on the ExaStim system, another game-changer in the realm of bioelectronic medicine. This wireless, portable device promises significant improvements in patient outcomes through targeted spinal cord stimulation. You'll hear heartwarming success stories from clinical trials and gain insights into the future of this technology as we discuss the integration of AI and innovative designs. Get ready to explore groundbreaking advancements that merge cutting-edge tech with compassionate care, offering renewed hope and enhanced quality of life for spinal cord injury patients and their families.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if you could transform your chronic illness management through simple lifestyle changes? Join us as we chat with the remarkable Dr. Robin Tellez, who brings over 40 years of nursing experience and an inspiring journey rooted in personal tragedy. From losing her mother to asthma at a young age to becoming a leader in healthcare administration and a dedicated health coach, Dr. Tellez’s story is a testament to resilience and innovation.

Throughout this episode, we highlight the critical importance of preventive healthcare, discussing everything from regular check-ups to the impact of diet and exercise. Dr. Tellez shares her unique approach to health coaching, focusing on holistic strategies to manage chronic diseases like diabetes through nutrition, stress management, and habit formation. Listen in for a success story that underscores the transformative power of family involvement and dietary changes. This episode is packed with actionable advice and motivational stories, all aimed at empowering you to prioritize your health and well-being.

Visit: https://robincares4u.com/

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Curious about bridging the cultural gaps in healthcare? Join us as we sit down with the pioneering Dr. Mauvareen Beverley, who brings groundbreaking insights from her latest book, "Nine Simple Solutions to Achieve Health Equity." Dr. Beverely unpacks her person-centered philosophy and introduces the revolutionary concept of the "bridge team," designed to improve communication and understanding in patient care. Discover how recognizing and respecting individual cultural identities can lead to significant health outcomes.

In a deeply moving segment, we uncover the transformative journey of an 18-year-old sickle cell patient who challenges our preconceptions and shares her poignant story of loss and systemic failures. Her experiences led to the creation of a much-needed support group for sickle cell patients, emphasizing the urgent need for holistic care and better family counseling. We also question the term "sickle cell warriors" and advocate for comprehensive support systems that address both physical and mental health.

Cultural competency in healthcare takes center stage as we recount Dr. Beverely's collaborations with Dr. Irene Duanca and their work on addressing disparities in clinical trials. Through compelling stories and historical context, such as the migration experiences of elderly African-American patients, we highlight the importance of culturally competent care teams. Learn how understanding and humanizing patient care can bridge gaps and lead to improved health outcomes for diverse populations. Tune in for an episode that promises to inspire and educate healthcare professionals committed to achieving true health equity.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Can you imagine rising from the challenges of being a teenage mom in Compton to leading one of the premier nursing leadership organizations in California? Join us as we welcome the inspirational Dr. Kimberly Long, CEO of the Association of California Nurse Leaders, who shares her remarkable journey and the innovative strategies she has championed in healthcare. Discover how her revolutionary inverted pyramid model is transforming traditional healthcare hierarchies by placing patients and frontline staff at the forefront. Dr. Long's journey is a testament to resilience, showing that personal hardships can fuel extraordinary professional achievements.

In this episode, Dr. Long opens up about her groundbreaking approaches to pain management, especially for sickle cell patients, highlighting her strategic use of non-narcotic methods like tiger balm rubs and biofeedback. Her story sheds light on her relentless dedication to reducing hospitalizations and improving patient care. We also explore her ascent to various C-suite roles in major hospital systems, breaking down barriers and overcoming significant challenges, including racial bias. Dr. Long's ability to transform both financial and clinical performances of organizations underscores her exceptional leadership and commitment to healthcare.

Dr. Long further discusses the evolution and mission of the Association of California Nurse Leaders, emphasizing the importance of educating nurses on the business aspects of healthcare, research, and clinical skills. We talk about the critical role of personal branding, loyalty, professionalism, and advocacy in nursing. Dr. Long also shares poignant insights into the power of humility and collective effort in achieving personal and professional growth. Don’t miss the chance to learn about ACNL’s upcoming events, including an exciting annual program at Disneyland in February 2025, which promises a mix of cutting-edge healthcare discussions and engaging social gatherings. This episode is packed with actionable insights and inspiring stories that you won’t want to miss.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the extraordinary journey of Hernan Londano, a renowned AI strategist at Dell Technologies, as he takes us from the mountains of Colombia to the forefront of technological innovation in the United States. Hernan's nearly three decades of experience, including his pivotal roles as Chief Technology Officer and Chief Information Security Officer at Barry University, provide a unique lens into the world of AI governance. This episode promises to enlighten you on how to balance cutting-edge AI innovations with ethical responsibility, ensuring alignment with strategic organizational goals.

We venture into the provocative realm of AI's role in strategic games and its real-world ramifications. Hernan discusses the historic matches of AlphaGo and AlphaZero, highlighting AI's unprecedented capabilities in generating novel strategies. But the conversation takes a serious turn as we address the ethical and responsible use of AI in military contexts, where decisions can literally be a matter of life and death. This chapter emphasizes the necessity for inclusive, diverse discussions and continuously evolving governance frameworks to ethically harness AI's power.

The complexities of AI, free speech, and legal ramifications unfold as we dissect a real-world incident involving OpenAI and Scarlett Johansson. This episode doesn't shy away from addressing the urgent need for clear guidelines and regulations as AI technology continues to permeate our daily lives. Hernan also explores the transformative impact of AI across industries, from AI-generated music to business strategy, urging the development of governance frameworks that ensure transparency, accountability, and equity. Join us for this compelling exploration of AI's future and its governance within business and beyond.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how to make your brand pop in a sea of sameness? Get ready to ignite your brand strategy and business development with your host, Grant McGaughan, as we dissect the secrets behind creating a standout personal brand and a bulletproof business game plan. This action-packed journey dives into the BRAVE Framework, discusses the necessity of market research, and celebrates the empowering forces like the Black Business Expo, all dedicated to carving out a niche for trailblazing leaders.

It's time to speak the language that C-suite execs can't resist – the language of results and benefits. I'll unpack the art of positioning your offering to resonate with the financial priorities of your customers, helping your brand emerge as the clear choice amidst a landscape littered with competitors. Embrace the strategies that pivot the conversation from features to value, and watch your brand clinch the spotlight it deserves.

Trust and communication are the twin pillars of a spectacular sales and brand strategy, and in this episode, I’m laying the foundation for your success. Discover how to build a fortress of credibility by discussing potential risks and rewards upfront, creating a solid referral community, and ensuring customer satisfaction is always at the heart of your sales framework. Join me in crafting a brand strategy that not only promises but also delivers, fostering enduring connections with your audience and leading you to glorious business achievements.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Explore the nuanced world of executive recruitment with me, Grant McGaugh, and the seasoned expertise of Jay Reynolds, a luminary with over two decades in the field. We promise an enlightening journey through the significance of personal branding and the art of securing a harmonious candidate-company relationship. Witness the strategies behind conquering talent wars, especially within the tech and healthcare arenas, and understand why nurturing untapped potential could be the masterstroke in your hiring playbook. And with diversity, equity, and inclusion taking center stage, we dissect how businesses can thrive by integrating these essential principles, irrespective of the political landscape.

Stepping into the fray of job hunting and recruitment, Jay elucidates why boutique firms like Wolf Creek Consulting are akin to the elite precision of Navy SEALs in a battlefield dominated by generalist armies. Absorb the wisdom of personal branding as we dissect the shortcomings of AI-generated resumes and champion the power of a well-crafted narrative that encapsulates your professional saga. The secrets to standing out in a crowded market lie not just in what you have done, but in the stories of how and why you achieved it—vital insights for those eager to leave an indelible mark on their industry.

For those charting a course toward executive heights or the daunting yet rewarding path of entrepreneurship, this episode is a compass to guide you. We share the sobering realities of trust in business, the linchpin of mentorship, and the necessity for a meticulously crafted career blueprint. Learn how economic downturns, like the 2008 recession and the COVID-19 pandemic, can temper stronger business foundations and the indispensable nature of resilience. Whether you're a newcomer or a veteran in the professional landscape, this dialogue with Jay Reynolds is a treasure trove of mentorship and advice to fuel your journey to success.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us as we delve into the world of personal branding with the extraordinary Barbara H Smith, whose journey from engineer to leadership luminary is nothing short of inspirational. Together, we'll explore the art of shaping your personal brand to captivate your target audience, the secret to seamless career transitions, and how to infuse technology into your leadership toolkit. Barbara's authentic and actionable insights promise to empower entrepreneurs and leaders alike with the confidence to illuminate their strengths and craft an irresistible personal brand.

Embrace the transformative potential within you as we discuss the power of nurturing your inherent gifts and the critical importance of positive thinking in personal and professional metamorphosis. Our conversation with Barbara also highlights the groundbreaking training by VHS and Associates, alongside an exclusive sneak peek into an upcoming conference designed to amplify the voices of female leaders. Ready to rediscover your childlike imagination and break through to new heights? This episode is your starting block.

Concluding our journey, we share compelling strategies for storytelling that resonate deeply with audiences, connecting through shared experiences rather than technical jargon. We tackle the misconceptions in IT and AI marketing, advocating for a human-centered narrative. Plus, we open up about the healing journey from personal trauma and the importance of community support in building a foundation for success. For anyone seeking to combine professional growth with inner peace, we extend a heartfelt invitation to a serene beachfront retreat that promises to rejuvenate and inspire.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Venture with us as we uncover the profound stories and strategies behind the success of healthcare luminary Denzil Ross, President of the South Central Region at Indiana University Health, whose journey from the idyllic shores of Trinidad and Tobago to the bustling corridors of Midwest healthcare institutions embodies innovation and leadership. Denzil shares his experiences with advanced technologies and lean methodologies that are reshaping patient care delivery. This episode not only traces Denzil's inspiring ascent but also delves into the vital role of executive presence and the conscious development of diverse leadership teams that echo the multifaceted communities they serve.

If you're fascinated by the fusion of healthcare and technology, you'll find Denzil's insights on the transition from paper to electronic medical records and the burgeoning role of AI in healthcare nothing short of revelatory. His technical prowess has been crucial in navigating these monumental shifts, serving as a testament to the power of bridging the gap between the languages of healthcare and technology. The conversation extends to the impact of diversity in leadership, emphasizing how varied perspectives and backgrounds can drive innovation and adaptability in the complex arena of healthcare.

Finally, we spotlight the significance of leadership development programs, such as the Elevate cohort and the Leverage Network fellowship, in cultivating the next echelon of Black healthcare leaders. Denzil recounts the intrinsic value of mentorship and strategic networking, underscoring how these programs shape professionals who are not just ready to lead but poised to transform the industry. As we wrap up, we extend an invitation to join the burgeoning community and continue the conversation at the upcoming National Association of Health Services Executives event, promising a beacon of support and enrichment for minority leaders in healthcare.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the future of personal branding and business development as we navigate the digital landscape with the savvy insights of Felicia Ward from the Black Business Network. Together, we dissect the role of AI and chatbot technology as game-changers for marketing strategies, focusing on practical ways small businesses can leverage these tools to gain a competitive edge online. Our conversation is not just theoretical; it's packed with actionable advice and the latest trends you need to know to stay ahead of the curve as we approach 2024.

Have you ever wondered how to effectively showcase your professional capabilities on LinkedIn or when to choose free digital tools over professional services? Look no further. In this episode, I, Grant McGaugh, along with Felicia, provide an insider's take on crafting a digital presence that resonates, sharing personal anecdotes and missteps to avoid. We also discuss the democratization of digital tools that are empowering businesses of all sizes, sharing insights on creating an effective digital strategy and revealing my own business development journey. Tune in to equip yourself with the knowledge to turn your digital branding into a powerful asset for business success.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how a leader in healthcare administration forges a path from medical assistant to innovator, while revolutionizing patient care through technology? Latoya Watkins joins us to share just that, unraveling her journey filled with grit, empathy, and a deep-seated passion for enhancing healthcare delivery. Latoya not only recounts her career trajectory but also gives us an exclusive look into her experience with our Brave Brand Strategy Program, which sculpted her into the powerhouse brand she represents today. She delves into her vision of a tech-infused healthcare future, where artificial intelligence and empathetic care coalesce to redefine patient outcomes and efficiency.

As we navigate the corridors of patient-centered healthcare, Latoya discusses the transformative impact of bringing care into the comfort of patients' homes and the role of technology in freeing up valuable time for clinicians. With her keen insights from her tenure as a center operations director, she sheds light on the symbiosis of customer service and care coordination, painting a vivid image of a healthcare landscape where reduced wait times and improved experiences are not just goals but realities. Furthermore, Latoya emphasizes the significance of diversity and inclusion, sharing how an environment rich in cultural understanding can lead to better care for all. Her stories of community advocacy and hands-on leadership exemplify the undeniable influence of a dedicated healthcare professional committed to patient-centered care.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Picture a high school reunion, but instead of the awkward small talk, it's a powerhouse conversation about reinventing oneself in the modern professional world. That's what unfolded when Tony Evans, an old peer of mine from the corridors of high school and now a supply chain maestro, joined me on Follow the Brand. We didn't just reminisce; we dissected the ever-evolving world of personal branding and its profound impact on career development. Tony's story is a testament to how my Personal Brand Strategy Program can be a game-changer, transforming one's professional path and setting it ablaze with newfound recognition and opportunity.

Navigating the tempestuous seas of supply chain management requires more than a compass; it demands a crew that's fully engaged and empowered. As we delved into leadership strategies, the conversation shone a spotlight on the importance of treating team members not just as gears in the machine, but as critical players—akin to a football team where everyone's role is indispensable. The pandemic threw us some curveballs, but it also taught us valuable lessons in resilience. From kaizen events to vendor scorecards, we uncovered the strategies that kept businesses afloat when the waters got rough, emphasizing the necessity of strong communication and proactive measures to steady the ship.

We wrapped up with a candid reflection on the sheer potency of a well-crafted personal brand. In a world where your reputation can precede you, understanding and showcasing your unique value isn't just beneficial, it's essential. Through success stories, we highlighted how aligning personal attributes with professional aspirations isn't just fanciful thinking; it's a strategic move that can catapult careers into the stratosphere. If you're looking to craft a brand that resonates and stands out, then this conversation will provide you with the blueprint to do just that. It's not merely about being recognized—it's about being unforgettable.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Embark on a voyage into the heart of modern marketing with none other than Brenton Thomas, the mind behind Twibi, as he unveils the intricacies of digital marketing and personal branding. Together, we navigate the psychological currents that influence consumer behavior and the pivotal role of customer segmentation in charting a course towards heightened engagement and sales. Witness how Brenton's deep-seated knowledge illuminates the intersection of creativity and analytics, and the profound ways AI and machine learning are rewriting the playbook for marketing maestros. Furthermore, we investigate the art of website optimization and strategic advertising that's essential for broadcasting a brand's digital signal far and wide.

Prepare to traverse the shifting sands of marketing from the bygone era of traditional mailers to the digital dominion where precision targeting reigns supreme. This episode takes you through a landscape dotted with social media platforms, each a fertile ground for cultivating brand awareness. Discover how a single keyword can harvest a bounty of audience engagement and the ways virtual worlds promise an immersive brand experience. We don't just talk about the transformative power of AI in content creation but also dissect the allure of visual media—a siren song for audiences with ever-shortening attention spans, seeking infotainment that dazzles and informs in equal measure.

The strategic saga continues as we explore the delicate dance between organic reach and paid advertising—a balancing act for businesses of all sizes seeking to navigate the digital seas without sinking their budget. Gain insights into the coffee company from Charleston whose journey exemplifies the precision required to steer the 'machine' of digital marketing toward a horizon of impactful results. Closing the episode, we pull back the curtain on the expertise of digital marketing agencies, discussing the crafting of custom landing pages and the scientific advances that marry human intuition with algorithmic intelligence. For those with an ear for success in the digital realm, this conversation is an anchor in the ever-churning ocean of online marketing.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Step into the resolution realm as I, Grant McGaugh, engage with Stanley Zamor, whose extensive expertise as a Florida Supreme Court certified mediator and arbiter brings new light to the complex interactions within community crises. Together, we unravel the intricate tapestry of emotions and biases that bind the threads of societal discord, casting a spotlight on the indispensable role of empathy in mediation. Zamor's seasoned perspective reveals how an empathetic approach not only bridges the gap in moments of tension but also fosters long-term solutions and understanding, particularly in the wake of national upheaval surrounding police conduct and racial injustice.

Witness the undeniable influence of media portrayals on the fabric of African American communities as we dissect the ramifications of a narrative skewed toward criminality. The conversation meanders through the societal echoes of negative news, emphasizing the critical need for redefining stories that shape our collective consciousness. As our dialogue unfolds, we delve into the human psyche's propensity for the sensational, recognizing the power wielded by stories and the responsibility of media in crafting the societal lens through which we view ourselves and our neighbors.

Our exchange reaches its zenith with a deep dive into the profound impact of mentorship in guiding the youth toward brighter horizons. We dissect the underlying currents of thought patterns and the pivotal role of positive representation in disrupting destructive cycles like the school-to-prison pipeline. Zamor shares his wealth of insights on negotiation and mediation, underlining how each individual possesses the potential to be an agent of constructive change. As the echoes of our conversation resonate, the invitation stands to join in the collective effort to advocate for a more harmonious society through informed conflict resolution and heartfelt mentorship.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the powerful story of Angela Bergsma as she navigates the shift from naval intelligence to a cybersecurity vanguard, breathing life into the movement Latinas in Cyber. Our conversation with Angela is a peek behind the tech industry curtain and a revelation of the unique barriers Latinas encounter in the field. We traverse the landscape of mentorship, the significance of cyber hygiene, and the strategies to stay ahead of digital predators. Celebrating the strides made by Latinas in Cyber, this episode is a testament to the organization's commitment to education and setting a stage for women to dazzle in technology and cybersecurity.

Eavesdrop on a discussion that transcends typical cybersecurity dialogues, highlighting that a flair for organization and management parallels technical skills in industry significance. Angela and I dissect how to alter cybersecurity perceptions within Latin cultures to promote inclusivity and advocate for the mosaic of voices essential for formidable security. We tackle the human factor as cybersecurity's Achilles' heel and champion the crusade for cyber literacy starting at a tender age. Recognizing the influence of visible role models and thought leadership, this episode doesn't just spotlight the pathway for women aspiring to tech greatness—it equips every listener with the savvy to confront the omnipresent digital threats confidently.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Embark on a technological odyssey with us as digital innovator Rob Petrosino shares his visionary insights into the thriving convergence of AI, mixed reality, and personal branding. This episode promises to transport you to the forefront of a digital revolution, where the lines between the virtual and the real are not just blurred but redrawn. We discuss the leap from cloud computing to the era of blockchain, and how these seismic shifts in technology empower us to leave an indelible mark in our domains of expertise.

Join me, Grant McGaugh, as we navigate the remarkable evolution of 3D interaction, from the bulkiness of early VR headsets to the sleek future of augmented reality contact lenses. We'll explore the burgeoning realm of digital twinning, where billions are being poured into research to create virtual avatars that could soon mirror every nuance of their human counterparts. Get ready to witness a future where AI and volumetric content merge seamlessly into the very fabric of our daily lives, reshaping our interactions and redefining community engagement.

The ramifications of soaring AI advancements are as profound as they are pervasive, demanding a conversation that stretches beyond mere technicalities to encompass ethics and human behavior. We'll unpack the democratization of AI, the rise of multimodal systems that comprehend diverse inputs, and the essential role of human oversight in an age where technology's pace is relentless. As we look into the nascent legal frameworks governing AI, we underscore the critical importance of establishing guidelines to prevent misuse and ensure harmony between humans and the algorithms that increasingly influence our lives.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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When resilience meets innovation, the outcome is nothing short of extraordinary. Our latest guest, Peter Keiley, embodies this synergy. A Marine Corps veteran turned telecom aficionado, Peter's journey from the rigor of military life to the cutting edge of technology is a masterclass in adaptability and leadership. His tenure at AT&T FirstNet is a testament to his dedication to service, supporting those who protect our nation. This episode is not only about the valor of our heroes but also the transformation one undergoes when pivoting from combat boots to the corporate boardroom.

Peter's insights on the PCSB sales framework underscore the art of social selling and the importance of genuine connections in an ever-evolving digital landscape. He regales us with tales from the frontlines of both war and business, emphasizing the crucial role of communication in navigating the complexities of each. His approach to sales and relationship-building, drawing upon real-world experiences, proves that understanding your product, customer, and market trends is elemental in nurturing long-lasting professional ties. Through his eyes, we see the evolution of sales from door-to-door pitches to sophisticated digital strategies that still hinge on the human touch.

Wrapping up, we delve into the essence of personal branding in today's hyper-connected world. Peter Keiley shares his philosophy on creating a five-star brand that resonates and endures. His holistic view of success—balancing physical, mental, and spiritual health—serves as a blueprint for thriving both professionally and personally. By intertwining active listening, empathy, and respect, Peter illustrates how our actions can send ripples of positivity through our communities. This episode is more than a conversation; it's a guide to cultivating a personal and professional presence that truly stands out.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Have you ever thrown a dart on a map and moved wherever it landed? Our guest, Vidette Pires, took a similarly bold leap, journeying from the colorful landscapes of India to the scholarly environment of Arkansas. These transformative life choices, fueled by her love for computer science and desire to build a personal brand, take center stage in our enlightening conversation. We traverse Vidette's story not just as a chronicle of personal growth but as a testament to the power of embracing the unknown, a narrative that will resonate with anyone looking to etch their path in the ever-evolving tech universe.

As we peel back the layers of Vidette's experiences, we grapple with AI's profound implications for the future, contemplating its double-edged sword potential in healthcare and global crisis management. Her insights into navigating technology careers with a sense of responsibility, the imperative of diversity in tech, and the indispensable value of mentorship are nuggets of wisdom for novices and veterans alike. This episode isn't simply a peek into a technologist's life; it's a treasure trove of inspiration, guidance, and a reminder that great power comes with great responsibility, especially in the fast-paced world of artificial intelligence. Join us for a session with stories, strategies, and a vision for a tech-empowered tomorrow.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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From the vibrant heart of Liberty City to the polished corridors of corporate America, Rashad D Thomas' story defies the odds and redefines success. On today's episode of Follow the Brand, we're joined by Rashad, a man whose life reads like a master class in resilience and reinvention. We'll explore the riveting intersection of personal branding and community empowerment, drawing from Rashad's wealth of experience as AT&T's Regional Director of Community Engagement. His insights on nurturing connections, embracing diversity, and the entrepreneurial spirit will undoubtedly inspire you to cultivate your path to making a meaningful impact.

Navigating the intricate dance of professional ambition and family responsibility can often feel like a herculean task. Yet, Rashad candidly shares his triumphs and trials in this complex balancing act. We peel back the layers of his journey, from overcoming the impostor syndrome to breaking stereotypes about black fatherhood. Through personal stories, including mine, we shed light on the transformative power of role models within the family and the broader community. This episode is a heartfelt tribute to the unsung heroes shaping our lives and society.

The spark of entrepreneurship can ignite in the most unexpected places; for Rashad, it was a humble snow cone stand in the park. The creation of Miami Slush is a tale of ingenuity, with a catchy "Ice Cold" chant that became the soundtrack to a community's summer days. But beyond the sweetness of flavored ice, there are lessons in brand building and the relentless pursuit of a dream. We wrap up with a look at Rashad's initiatives to bridge the digital divide and how his leadership is forging connections in a world where high-speed internet is the gateway to opportunity. Don't just listen—join us and become part of Rashad's visionary journey into a future where every voice is heard and every dream has the chance to flourish.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Embark on a transformative journey as we, alongside the esteemed Velton Showell III, delve into the profound layers of leadership that transcend mere titles. Discover how self-leadership can serve as the bedrock for nurturing a culture that not only acknowledges but celebrates the contributions of each team member. As Velton eloquently shares, wielding influence is less about the authority your position holds and more about the genuine connections you forge, inspiring those around you to see you as a leader worth following.

Strategic planning and the ability to measure success are the compass and map for any organization's journey. In this episode, I recount valuable lessons from my own experiences, including pivotal moments in South Florida that showcase the undeniable power of asking the right questions. Learn how a well-documented strategy, complemented by rigorous assessments, can secure team alignment, drive personal growth, and amplify your ability to adapt and navigate through the ever-shifting landscape of business.

In our final chapter, we reconcile the undeniable force of technology with the timeless value of human interaction. I recount a heartwarming reconnection with Felix, whose career trajectory was shaped by a handful of insightful questions posed years ago. Tune in for a candid discussion on the balancing act of embracing AI's potential in the workplace while never losing sight of the personal relationships that are the cornerstone of any successful enterprise. And as a testament to our 150-episode milestone, we invite you to further your path to excellence with our Follow Brand TV series, an invaluable resource for those committed to elevating their leadership game.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Have you ever wondered what propels a man from the heart of Atlanta to the pinnacle of healthcare leadership? Sit tight as we embark on a narrative with Kenneth Jones, CEO of HCA for Northwest Hospital, whose journey under his grandmother's watchful eye has led him to revolutionize patient care through technology and leadership. This episode, steeped in the wisdom of experience, offers a treasure trove of insights on not just leading, but inspiring change within the healthcare sector. Kenneth unravels the tapestry of his leadership philosophy, invites us to the NAHSE National Conference in 2024, and underscores the undeniably powerful impact of personal branding in healthcare's corridors.

But that's only part of the story. We also zero in on the evolution of community hospitals, emphasizing the need for training top-tier physicians and nurses to address growing healthcare demands. Kenneth gives us a tour of the expansion of services at Northwest Hospital, from the budding graduate medical education program to the comprehensive women's health program, all underpinned by trust-building leadership. Then, we transition to dissecting the art of business development, the essence of transparent people skills, and how aligning your team with your vision is non-negotiable. And let's not forget the role of technology—it's not just a tool but a catalyst reshaping the healthcare landscape. Join us as we navigate the complex yet rewarding terrain of healthcare management and leadership with one of the industry's vanguards.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Embarking on a transformative journey requires resilience, faith, and a touch of divine guidance, which we delve into with my inspiring guest, Bishop Donald Hilliard Jr. In this episode, we intertwine personal branding with spiritual enlightenment, as Bishop Hilliard shares his journey from early legal ambitions to a profound commitment to ministry and community service. His story is a rich tapestry of resilience, encompassing the challenges of modern ministry and the joy of service. As your host, Grant McGaugh, I also share a piece of my life, revealing how a close encounter with mortality reframed my purpose, urging listeners to embrace each day with renewed vigor and hope.

We then pivot to the significance of unity and hope in a world rife with political strife, drawing wisdom from the likes of Alex Haley and the civil rights era. The discussion spans the necessity of critical thinking in faith to the life-giving force of hope. As we gear up for the Longevity Conference, I underscore the vital role of self-care for those of us dedicated to supporting others. Join us as we celebrate the evolution of the church, revel in the joy of communal energy at physical gatherings, and cherish the inclusiveness of digital connections, ensuring this enlightening journey reaches every willing heart and open mind.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Get ready to be enthralled as I, Grant McGaugh, team up with the remarkable Shawnna DelHierro — an IT prodigy with a 20-year journey in the tech world. Together, we explore the intersection of technology and leadership, shedding light on how innovation can be a force for good, particularly in healthcare and retail. Shawnna, an expert in IT strategy, imparts her knowledge on building impactful teams that excel in openness and the freedom to innovate. Experience her distinctive approach that redefines IT leadership, moving beyond conventional tech discussions to a domain where strategic vision is paramount. Additionally, we celebrate the crucial role women play in shaping technology and emphasize the importance of making this field accessible and exciting for the younger generation.

In our captivating conversation, we tackle the significant impact of automation, not as a threat to the workforce but as a catalyst for human creativity and progress. We delve into the nuances of driving organizational change, where passion and a committed team are key to achieving real progress. Venturing into the essence of what it means for companies to embrace their true purpose, we explore how automation and AI can unlock creativity, particularly in a world reshaped by a global pandemic. You'll discover how businesses can use technological agility to adapt to today's uncertainties, from the Great Resignation to climate-induced disruptions, while strengthening their cybersecurity defenses. It's a journey through how technology not only drives us forward but also enhances our collective capabilities, ensuring a future where every talent is utilized for the collective benefit.

Thanks for tuning in to this episode of Follow The Brand! We hope you found valuable insights into the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. For more insights and updates, make sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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When Shenetria Moore marched out of the army and into the boardroom, she carried with her a vision that would ignite a cultural renaissance. I had the privilege of sitting down with this dynamic changemaker on our latest episode of Follow the Brand, peeling back the layers of her brainchild, Project 12. It's a platform dedicated to transforming the narrative around Black professional men, elevating them not just as leaders in their fields, but as beacons within their communities. This conversation takes us on a journey from the inception of Project 12 to its life-altering impact on both the participants and society at large.

The air crackles with the energy of inspiration as we recount the moving stories touched by Project 12's influence through community events and publications. The initiative's ethos—nurturing excellence and providing mentorship—ripples through conversations about creating pathways for the next generation in diverse professional realms. The chapter on community celebration is a heartfelt testament to the drive and ambition fostered within these men, highlighting how the pandemic's challenges were met with innovation, like the drive-up movie event, ensuring the flame of recognition and empowerment never flickered out.

Wrapping up this riveting discussion, the spotlight turns to an upcoming networking event in Palm Beach. The event is a microcosm of Project 12's grandeur, weaving together personal connections, visual storytelling, and a vibrant tapestry of professional collaboration. As we tease out the meticulous planning and anticipation surrounding this gathering, it's clear that what started as a spark in Shenetria's mind is blazing a trail for a global movement—Project 12 is not just redefining success, it's crafting a legacy that promises to inspire for generations to come.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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When the worlds of AI and cybersecurity entwine with the essence of human compassion and diversity, remarkable stories like Felicita "Fifi" Sandoval's emerge. In today's episode, we're weaving through Fifi's vibrant tapestry of experiences, seeing how her shift from finance to tech pioneer is reshaping her life and the landscape of ethical AI and cybersecurity. Her tale is a beacon, highlighting the importance of fostering inclusive technologies and the power of a diverse workforce in shaping a responsible digital future. With Fifi's guidance, we also explore mentorship's vital role, proving how one's dedication to uplifting others can ignite a chain reaction of innovation and progress.

Hold onto your hats as we navigate the intricate labyrinth of AI implementation, where every step is a dance between benefit and risk. Together with Fifi, we journey through the maze of digital hygiene, emphasizing the urgent need for both industry professionals and casual users to armor up against cyber threats. We cast a light on the critical frameworks that are the NIST and ISO, contemplating their influence in carving out a path for AI's ethical evolution. Moreover, Fifi shares her insights on the EU's pioneering role in AI regulation and why it's crucial to distill wisdom from our technological past to responsibly steward AI's future.

Wrap up your earbuds tightly; we're about to dive into the story of Fifi's first Capture the Flag event, where she wrestled with self-doubt only to emerge victorious on the other side. It's a narrative studded with perseverance, academic dedication, and the blossoming of self-confidence that underscores the importance of stepping out of your comfort zone. PP's journey serves as a testament to the transformative power of community and mentorship in the tech world. So, take this opportunity to connect with a trailblazer who is not just navigating the cybersecurity frontlines but also laying down the welcome mat for the next wave of tech enthusiasts.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Embark on an unforgettable voyage with Celina Valeska-Holson, COO of HCA Port of JFK North Hospital, as she recounts her meteoric rise from humble beginnings to healthcare administration stardom. In a heartfelt conversation, Celina divulges the secrets behind her success, emphasizing the integration of empathy as a cornerstone of hospital management and the importance of amplifying diverse voices. Our guest's journey is a testament to the profound influence of visionary leadership and a commitment to community, all while innovating with technology to improve patient care.

The landscape of healthcare careers is vast, stretching far beyond the familiar roles of doctors and nurses, and in this episode, we illuminate the dynamic opportunities that await the next generation of healthcare professionals. Tackling workforce shortages head-on, we discuss HCA's proactive initiatives like the StarTech program and the vital role of diverse leadership in inspiring the healthcare heroes of tomorrow. We also peel back the layers of the complex financial metrics of healthcare delivery, exploring the transformative potential of telehealth and other cutting-edge technological advancements.

As we delve into the entwined paths of technology and patient care, we discover how something as simple as hand-washing tech can not only raise the bar for compliance but also serve as a treasure trove of data for improving hospital operations. Our conversation underscores the significance of community engagement and mentorship, shining a light on the gratifying moments that fuel our passion for giving back. As we bid adieu to Celina, we extend an invitation for you to continue with us on this enlightening journey, diving deeper into the world of healthcare and the art of personal branding.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Discover the transformative power of servant leadership in healthcare as Patrick Green, CEO of UF Health Jacksonville, joins me, Grant McGaugh, to share insights that could reshape your understanding of what it means to lead. Listen as Patrick divulges the pivotal moments that fueled his passion for healthcare and service to vulnerable communities, and learn how he embeds empathy and innovation into the fabric of his organization. This episode promises an enlightening blend of personal anecdotes and professional wisdom, revealing the ethos that drives UF Health Jacksonville’s growth and the human touch that remains essential in the world of health.

Delving into the heart of healthcare, Patrick and I discuss the critical role of mentorship and career development with a nod to the National Association of Health Service Executives. As UF Health Jacksonville soars with new technological frontiers and expansion projects, we examine the balance between cutting-edge innovation and the timeless value of compassionate care. Whether you're an aspiring healthcare executive or intrigued by the evolving dynamics of medical leadership, this conversation offers a riveting look into the challenges and triumphs of steering a major healthcare institution toward excellence.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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When discipline and the unseen hours of hard work intersect, the pathway to success becomes clearer. That's the journey we embark upon with the renowned Alan Stein Jr., a virtuoso of motivation who has transitioned from optimizing basketball performance to captivating audiences worldwide. This episode is a treasure trove of insights as we dissect the disciplines that catapult elite athletes to the top, and how these principles can be mirrored in our personal and professional lives. Alan's narrative from a coach to a speaker unfolds, underscoring the essence of emotional intelligence and situational awareness in achieving peak performance.

Ever wondered what it takes to pivot careers and still maintain a trajectory of success? We peel back the curtain on the 'unseen hours'—those dedicated moments of relentless practice and preparation that most never witness. My own evolution from basketball trainer to motivational speaker serves as a testament to the power of aligning passion with purpose, and the profound impact of service to others. We tackle the hurdles that come with self-awareness and how embracing coaching can guide us through the complexities of professional growth. It's a candid look at recognizing our blind spots and the humility required to overcome them.

Finally, we reflect on the indelible mark a single speaker can have, drawing inspiration from my personal turning point under Walter Bond's influence. From being an attendee to envisaging sharing the stage with him, we explore the potential ripple effect we can have on others. Learn how his books, "Raise Your Game" and "Sustain Your Game," aim to encapsulate and impart these game-changing strategies. If you're seeking to amplify your performance and be stirred by the power of discipline, hard work, and mentorship, this conversation with Alan Stein Jr. is your playbook to success.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Are you ready to decode the intricate maze of healthcare management? Brace yourselves for an enlightening conversation with the remarkable Kim Toliver, a veteran in healthcare sector known for her expertise in revenue cycle management, practice management and software mapping. Having her on our episode today is beyond exciting as she takes us on an intriguing journey through the financial landscape of medical practices.

As we delve deeper into the conversation, we explore how policy changes are reshaping the healthcare industry and its impact on businesses. Joining our discussion is a seasoned healthcare consultant who provides profound insights on adopting a value-based care model. From creating tailor-made note templates for electronic health records to harnessing the power of value-based payment dashboards, she highlights the revolutionary role of technology in healthcare. As we navigate through these nuanced topics, we also touch upon the crucial role of advocacy in influencing legislation and understanding the unique needs of healthcare organizations.

Then, we shift our focus to the intriguing world of revenue cycle assessment. Kim unravels the methods her company employs in conducting these assessments and developing strategies to optimize revenue cycle operations. A vivid instance of their success is highlighted where her team’s strategic intervention led to significant cost savings and compliance for a healthcare organization. Kim also underscores the importance of keeping abreast with regulations and shares invaluable resources for healthcare professionals. Wrapping up this episode, we learn about Kim’s journey across the healthcare financial and compliance landscape, and how you can connect with her for more insights. Buckle up and get ready for a knowledge-packed episode that’s not to be missed!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Let's light the fuse and ignite the conversation with Karla Jo, a maverick in the world of public relations and the dynamo behind Joto PR. Get ready to challenge what you know about PR, branding, and marketing as Karla demystifies the differences between these business-critical sectors. We uncover how PR's superpower lies in its ability to mold public perception, build trust, and facilitate business success. Whether you're a startup or a multinational, there is immense potential in sculpting public opinion to your brand's advantage.

Hold onto your seats as we turn the spotlight on Stu Showerman, founder of NoB4, as KJ shares her innovative approach to PR and marketing. KJ narrates how data-driven market research, mathematics, and a deep understanding of a client's vision can guide a brand's image and steer public sentiments. Get your notepads ready as Karla Jo recollects a success story of NoB4 turning the tide in cybersecurity training's narrative and its ripple effect on a company's market value.

Last, but not least, we'll navigate the intricate webs of relationships in the media and branding industries. The importance of a robust brand, a toolbox of communication strategies and the art of relationship-building are all part of the roadmap to success in today's fast-paced media landscape. We also chat about podcasting, a rising star in the communication hall of fame, and its evolution during the pandemic. Take advantage of our outgoing chat with Karla Jo Helms as we delve into brand development and the art of communication and their collective impact on business success. So, lace up, tune in, and join us on this exhilarating journey of corporate storytelling at 5 STAR BDM.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ready to unlock the mysteries of cybersecurity? Join us as we traverse this complex landscape with our beacon, John Riley III. This episode unravels the intricate art of data protection, exploring its increasing significance in our tech-saturated lives. We discuss the influential roles of emerging technologies like AI and blockchain, and highlight why awareness and readiness are the best armor against cyber threats.

Further into the episode, we elevate the importance of specialized training and partnerships in the cybersecurity realm. With insights from our guest from the Cyber Range, we delve into their collaboration with Box Insurance and reveal how training can slash your cybersecurity insurance costs. We discuss how organizations can fortify themselves against cyber threats through skills assessment, executive leadership briefings, and virtual lab scenario testing. We underscore the dangers of disregarding executive involvement in cybersecurity and stress the price of such negligence.

As we wrap up, we spotlight the value of partnerships with cybersecurity professionals and the additional layer of defense they provide to your security infrastructure. We caution against the allure of budget solutions over quality cybersecurity measures and discuss the expanding demand for certified professionals. Rounding up the discussion, we share details about our affiliate program designed to connect you with trustworthy cybersecurity services and technology. We assure you, this episode promises a wealth of knowledge, actionable insights, and some thought-provoking discussions. So, clear your schedule, tune in, and let us guide you through the labyrinth of cybersecurity.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Let's jump straight into the fascinating world of personal branding and business development with our esteemed guest for today - Dr. Keith A. Clinkscales. An expert in Operational Excellence and Strategic Performance, Dr. Clinkscales is here to take us on a journey, from his modest beginnings in Youngstown, Ohio to his current role as the Director of Strategic Planning and Performance Management for Palm Beach County. Prepare to be inspired by his unique blend of engineering precision and strategic acumen.

Ever wondered about the secret to effective transformational leadership in the public industry? Or how to navigate the murky waters of the "great resignation" phenomenon? Then you're in the right place! Dr. Clinkscales, with his wealth of experience, is ready to share his invaluable insights into fostering a collaborative culture, breaking down silos for innovation, and the pivotal role of attitude in achieving success. But we're not stopping there! We're also diving deep into the importance of data metrics and performance measures in refining workplace culture and how "getting on the scale" can be a game-changer in tracking progress.

Finally, we'll be addressing one of life's most intriguing questions - how does one find their passion and purpose? Dr. Clinkscales shares personal experiences and advice on this impactful subject. We discuss how embracing your passion can transform your work into a Disney World of opportunities, rather than a mundane means to pay the bills. We also touch on the idea of personal branding and the significance of a digital presence in this ever-evolving world. So, buckle up for an enlightening ride into the power of passion, purpose, and transformational leadership.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us on a fascinating exploration of the future of healthcare with our guest, Franchella Jennett. A veteran healthcare executive, Franchella offers invaluable insights into how technology and personal branding are reshaping the healthcare landscape. From value-based care models to the challenges of engaging millennials and Gen Z in healthcare, Franchella's unique perspective makes this a must-listen for anyone interested in the interplay of health and technology.

Franchella doesn't shy away from the big topics, sharing his thoughts on the transformative power of artificial intelligence and data science in patient data understanding. He also provides tips for a successful digital transformation project and offers advice on bridging the gap between provider and patient. Plus, Franchella breaks down the importance of engaging with leaders and mentors in the digital health space. This episode promises to be an enlightening journey as we delve into the future of healthcare.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered about the incredible intersection of technology and human interaction in healthcare? Prepare to be enlightened as we sit down with Leon Mead, Senior Vice President and Chief Information Officer at Community Care Plan. He unpacks his transformative journey marked by significant milestones and an unyielding pursuit of growth and empathy, all of which have uniquely shaped his approach to Healthcare IT. Not stopping there, Leon delves deep into the world of artificial intelligence, showing us just how it can amplify the human touch in healthcare services.

We've heard it said that teamwork makes the dream work, but how does this apply to healthcare and IT? Leon has the answers! From discussing the value of the right team member to showcasing Community Care Plan's groundbreaking solutions — including a global address book and an in-house texting platform — Leon leaves nothing out. We also explore the crucial role of cybersecurity in safeguarding customer information. So, get ready for an illuminating conversation with one of the field's visionary leaders and embark on this remarkable exploration of healthcare IT.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Get ready to embark on a journey with Richie Etwaru, a global AI advocate and a force igniting the flames of technological evolution. From his origins in Guyana to now reshaping the digital landscape in the U.S., Etwaru’s story is a testament to his unwavering commitment to bridging the technological divide. As we navigate through the contours of his inspiring journey and his firm belief that the future is always at our doorstep, you'll understand the essence of competitive spirit in spurring growth and the importance of personal branding in a hyper-competitive marketplace.

As we move into the heartstrings of our conversation, the relevance of preparedness and strategic planning in the face of digital transformation rings loud and clear. With Etwaru at the helm, we chart through the turbulent waters of emerging technologies in healthcare, the need for AI ethics, and the bell curve of public opinion about change. Buckle up as we tackle the challenging equilibrium between the primal instinct to win and the essential capacity for change in the digital realm.

Delving deeper into the intricacies of personal and professional identity, we examine how competition can ignite growth and creativity. Hear Edwaru bare his heart about a personal achievement close to his heart – instilling the fire of imagination in his young son. Join us as we uncover how data, even in business, is a sacred form of human property that demands protection and monetization. Ready to take a leap into the future? This riveting conversation with Richie Etwaru is your perfect launch pad.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Prepare to be dazzled by our conversation with Dr. T L Holmes, a digital marketing visionary with a passion for personal branding. With over twenty years of experience under his belt, Holmes shares his journey from humble beginnings to becoming a significant player in the marketing world. His mantra for success: preparedness, packed, and presented. On this enriching journey, he also pays homage to key influences that shaped his path, like Don D C Cody.

Ever wondered what it takes to build a 5-Star personal brand? Holmes unravels the intricacies of the process while emphasising the importance of education, skill development, and expertise in your field. He also discusses the craft of presenting oneself in the age of social media. He advises that we should be mindful of our brand presentation and rely on professional photography and design. Remember, focus is the key, and understanding your purpose is crucial to your branding journey.

Delving further, we discuss the role of visibility and SEO in successful marketing. Holmes details how to identify your target audience, create a need analysis, and package yourself for success. Harness the power of SEO, utilise hashtags and keywords to capture attention. Further discussion leads us to the role of AI in responding to the information we feed it. Catch this riveting conversation with Dr. T L Holmes and learn how to build a 5-Star brand that people can follow.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ready to challenge your conventional idea of profitability? Join us as we journey into the world of blending purpose with profit with Abdul Muhammad II, a tech and social media maverick with a compelling vision. Abdul takes us from the roots of his media tech company to his inspirational shift into the social impact sector. We explore the revolutionary trifecta X formula, the concept that bridges people, brand, and technology, and how it can unlock limitless opportunities.

Our exploration doesn't stop at tech. We delve into how art can be harnessed to engage youth, build character, and transform communities. Abdul shares how his passion for music and art has shaped his vision for social impact and how the same can be used to uplift humanity. Education comes to the forefront as we focus on the Quality Life Center of Southwest Florida and its laudable mission to make education accessible for all, irrespective of economic situation.

As we wrap up, we discuss Abdul's upcoming EP 'Du-Haq', a testament to the power of music and art in bringing about societal change. Abdul enlightens us about the importance of claiming ownership in the arts and entertainment industry as a tool to control the narrative. This episode is not just a conversation; it's a rallying call for a balance of profitability and purpose, of business objectives and social impact. Don't miss out on this transformative journey with Abdul Muhammad II.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wish you could command attention and respect in your professional niche like a Celebrity CEO? This wish could soon turn into reality as we chat with renowned entrepreneur and thought leader, Ramon Ray. Having built and sold five businesses, and hosted 'Breakfast with Champions', Ramon's invaluable advice on how to date your leads and marry your customers, is something every aspirant or established entrepreneur should tune into.

Wondering how to make LinkedIn work for your brand? Ramon's got you covered there too. After attending a corporate 500 course, he has mastered the LinkedIn game. Our candid conversation with him reveals how to present oneself professionally, use the story feature effectively, and tailor content to your audience. The importance of having a solid plan to navigate unexpected events is also discussed, a handy tip for the tumultuous world of entrepreneurship.

But it doesn't end there. Ramon's humbling experience at a speaking event, where a Colombian attendee asked for his autograph, teaches us the power of consistency in personal branding. Listen in as we, together with Ramon, address the pitfalls of trying to go 'viral' and the significance of sharing the love. His three-fold approach to personal branding, focusing on visibility, profit, and energy-filled events, promises to be a treasure trove of insights. Join us for this enlightening conversation and glean valuable lessons from Ramon's inspiring journey.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Join us as we journey through an inspiring conversation with the incredible Tracy McDuffie Jr., an award-winning attorney turned author and an unwavering advocate for mental health. In this episode, Tracy unveils his transformation journey and enlightens us on how he discovered his purpose - a story beautifully encapsulated in his book, The Call You Can't Miss. A Story of Reflection, Resilience, and Revelation. Our conversation is a deep dive into intentional living, as Tracy shares how he embarked on a 40-day fast, committed to journaling, and consciously searched for his life mission.

Navigating the complexities of life, juggling professional obligations, family commitments, and mental health can be daunting. Tracy shares his experiences and invaluable insights that can help you manage your time effectively, boost your confidence, and pursue your ultimate purpose. We discuss the critical importance of alignment within the family and its role in leading a purposeful life. Furthermore, Tracy emphasizes recognizing and appreciating the individuals who form your inner circle. He believes that nobody is a self-made anything, implying these supporters' vital role in our journey.

The episode wraps up on a high note, with Tracy sharing his wisdom on how to express gratitude to the people who have contributed to our journey. He discusses how to stay motivated and inspired in the relentless pursuit of our goals. This episode isn’t just a conversation, it’s a treasure trove of insights and wisdom from someone who has walked the path and emerged victorious. Tune in to this enriching episode with Tracy Leon McDuffie Jr. and find inspiration to live a more intentional, purposeful life.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Are you looking to unlock the power of storytelling or transform your public speaking skills? Tune in to our latest episode of Follow the Brand, where we sit down with Jennifer Samuel Chance, a seasoned communication strategist, a celebrated public speaker, and the founder of Your Endless Possibilities, Incorporated. Known affectionately as Ms. Jen Jen, Jennifer highlights her unique approach to developing compelling speeches and shares her top tips to conquer stage fright.

As we delve into the intriguing world of verbal communication, Jennifer’s journey unfolds. Jennifer paints a vivid picture of her remarkable career, from honing her innate flair for storytelling to transforming it into art. She also shares insider tips on effectively delivering lousy news, mastering public speaking, and crafting authentic presentations. Jennifer’s insights will leave you inspired and equipped with tools to communicate more effectively, authentically, and powerfully.

Toward the end, we discuss Jennifer’s impressive Executive Stage Presence Program and how it can propel your career forward. Whether you are a corporate leader looking to up your game or a curious novice keen to understand the dynamic world of public speaking, this episode is a gold mine of knowledge and inspiration. So why wait? Tune in to uncover the secrets to storytelling and public speaking with Jennifer Samuel Chance.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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In a hair-raising chat with Ryan Margolin, the dynamic CEO of Professional Hair Lab, we unwrap the story of a family that turned a personal crisis into a business opportunity. Born out of concern for his mother's exposure to harmful chemicals, this company is now a beacon of safety in the hair products industry. Hear the inside scoop from Ryan himself on how the business skyrocketed, tripling its revenue in just a year and a half, all thanks to his leadership formula - a clear mission, a keen eye on margins, and a team that shares your dream.

As Ryan talks us through the journey of morphing Professional Hair Lab from a modest venture to an eight-figure behemoth, you'll be intrigued. He emphasizes the crucial role of personal development, systems, and leadership in scaling a business. Listen to Ryan's take on the importance of company culture and operating procedures while he candidly shares the sacrifices required to ascend the ladder of business success. We delve into the nitty-gritty of strategic decision-making - when to bootstrap and accept bank money, providing food for thought for any entrepreneur looking to scale.

Rounding off our conversation, Ryan offers his unique perspectives on market trends and strategies in the hair industry. According to him, keeping a pulse on what the market wants, staying innovative, and offering simplistic solutions is the name of the game. He underlines the power of effective communication channels in gaining traction and ensuring customer satisfaction. Filled with wisdom and insights from a true industry leader, this episode is a must-listen for anyone looking to navigate the turbulent waters of the business world successfully. Tune in and be inspired by Ryan's remarkable journey.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how artificial intelligence can revolutionize the education system? Dive into a captivating conversation with the brilliant Dr. Curtis Charles of the University of West Indies, where we journey through his inspiring life story and explore his insights on the profound impact of AI on education. Dr. Charles, with his unwavering resilience and faith, reminds us how we can convert life's setbacks into stepping stones of success.

We journey from his humble beginnings, where he embraced the transformative power of education and embarked on a journey to the US for higher studies. Ever imagined passing a calculus class in six months? Hear Dr. Charles's compelling story of overcoming odds, with a potent mix of God's plan and his brother’s help, that led him to ace a calculus class in just half a year. We plunge into lively discussions on the Fourth and Fifth Industrial Revolutions, the role of data science, and machine learning in reshaping fields like Generative Pharmacy.

Finally, we delve into the heart of the matter - the vital role of our loved ones in shaping our journeys and successes. Reflect with us on the importance of the pillars of our personal lives. Tune in for this enlightening conversation that promises to feed your curiosity about the future of education, the influence of technology, and the power of resilience and innovation. Join us and get inspired to build your 5-Star brand.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Episode highlight: Dr. Tania Marie Martín-Miracredo graces the mic, discussing her ground-breaking work in the fields of genomics and data science. She addresses the much-needed diversity in clinical trials, revealing startling disparities and the need for empowering consumers as they navigate through healthcare systems. Building on the FDA's recent draft guidance, she underscores the vital need for greater representation in these trials.

Strap in as we unravel the complex process of drug development, the systemic barriers hindering people of color's entrance into the medical field, and the importance of succinct communication. Dr. Tania passionately guides us through the labyrinth of insurance coverages and the art of asking the right questions. We delve deep into the trust deficit and representation gap in genomics and public health, touching on the importance of information literacy.

In the last leg of our journey, Dr. Tania takes us through her work on lupus and PTSD. She sheds light on the grueling process of accurate diagnosis, the importance of identifying root causes, and the potential of machine learning in healthcare. We glimpse the future, guided by Dr. Tania's vision of a healthcare system revolutionized by digital twins, quantum computing, and the convergence of tech giants and biomedical pioneers. Explore the potential, navigate the challenges, and imagine a more personalized healthcare system in this enlightening discussion.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Have you ever wondered how technology is shaping our future, or how the realm of cybersecurity is growing in India? Prepare to have your mind expanded as we journey into the heart of Azure Security with the outstanding Dr. Rajesh, a titan in this field with 14 Azure Certifications to his name. Dr. Rajesh, with his vast experience in identity and access management, information protection, and other security operations, enthusiastically shares his wisdom and insights, emphasizing the great value of continuous learning.

Next, we navigate the fascinating landscape of cybersecurity in India. Dr. Rajesh, a fervent trainer with an academic background as a full-time research scholar and assistant professor, discusses the significance of staying abreast of the latest cybersecurity updates through certifications, workshops, and forums. Learn how his academic journey has shaped his expertise in cybersecurity and the Azure domain. His elucidation of the growing investment in security by industries is a testament to the pivotal role cybersecurity plays in our world today.

Finally, we venture into the captivating world of generative AI. Hear how this cutting-edge technology can revolutionize industries by creating synthetic data, realistic images, and personalized content. Dr. Rajesh shares his insights into the exciting future of generative AI, its possible implications on the healthcare, fashion, gaming, and financial sectors. Also, touch base on the need for certifications in a technology-driven world. Don't miss this insightful episode filled with wisdom and knowledge from the heart of Azure Security. Tune in, enlighten yourself, and join us in this technological journey.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Step into the world of healthcare technology with our guest, Jeff Sturman, Senior Vice President and Chief Digital Officer. His journey from consulting to healthcare technology enablement is an inspiring one, laced with lessons on project management, relationship building, and the importance of foundational knowledge. Join us as we unravel the complex dance of combining technology with healthcare and putting patients at the core of this amalgamation.

We shift gears and delve into the challenges that digital transformation and inflation are throwing at healthcare, specifically in the realm of labor issues. Jeff walks us through the complexity of navigating healthcare for vulnerable populations and sparks an essential discussion on simplifying healthcare. He also speaks about the potential of artificial intelligence in enhancing patient care and how quick wins and multi-level consumer engagement are key in this transformative phase.

Finally, we tap into Jeff's vision for Memorial Healthcare and his passion for caring for people. His Midwestern upbringing and love for college football add a personal touch to this conversation, making it more relatable. Listen in as we blend healthcare, technology, and personal stories to give you a comprehensive view of the industry. Jeff's commitment to improving healthcare access and impact through technology will leave you with much to ponder and act upon.

https://www.mhs.net/

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What happens when healthcare and technology converge? Mary Desmarais, the dynamic CTO of NCH’s health care system, unveils the transformation. Her journey is as inspiring as it is intriguing. Mary takes us through her transition from the corporate world into the healthcare IT industry, thriving in a male-dominated field. Be prepared to be swept off your feet as she shares her advice for those looking to make a similar shift - embracing risks, venturing into unknown territories, and grabbing every opportunity with open arms.

Get ready for a roller coaster of a tale as we navigate the challenges and opportunities that technology has brought to healthcare. We cover everything from the integral role of IT teams in daily operations to the transformative potential of AI and VR. We also touch upon the increasing significance of technology in the care of our senior population and how virtual health visits are revolutionizing their access to healthcare.

Topping it all, we dive into the crucial role of technology in disaster recovery. Using her experience with Hurricane Ian as a case study, Mary underlines the importance of preparedness and real-time data's role in it. As we conclude, we reflect on the potential of technology in bridging the gap between the healthcare industry and the public. Join us for this compelling conversation with Mary Desmarais and discover the incredible convergence of healthcare and technology.

nchhealthcare.org

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Are you ready to peek behind the scenes of the healthcare industry's technological evolution? Brace yourselves as we discuss this and much more with our exceptional guest, Mary, the Chief Technology Officer for NCH Healthcare System. Mary's journey to becoming a CTO is a fascinating story filled with risks, unknowns, and a true passion for healthcare technology. Her unique path which kicked off with Meditech and led her to establish an enterprise project management office for a major healthcare organization, is a testament to her unwavering dedication.

In this enlightening episode, Mary shares her invaluable insights on the dynamic field of healthcare technology. She unveils how IT teams have become instrumental in the operational side of healthcare and how rapid advancements in AI and VR are reshaping the industry. Mary candidly discusses the hurdles of interoperability, yet emphasizes on the potential of technology to expedite patient care. We promise, you won't want to miss her thoughts on what she seeks in potential vendors and her strategies to achieve organizational goals.

But that's not all, this episode takes a turn as we venture into the world of disaster preparedness and the integral role of technology within. Mary recounts the harrowing impact of Hurricane Ian on NCH Healthcare System and underscores the importance of a solid disaster recovery plan. You'll be riveted as she highlights the heroic efforts of IT teams in ensuring patient and staff safety during such crises. Lastly, Mary shares how technology can aid our aging population in making informed health decisions and accessing care. Join us for this invigorating conversation that bridges the gap between technology and healthcare.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Have you ever wondered about the power of effective storytelling in business? Join us as we host Dave, a master in the world of branding, known for his fascinating transition from a quantitative modeler to a leading branding expert. Dave takes us on his journey, detailing his understanding of brand equity, its application in business strategy, and the crucial role of branding in addressing societal issues. Hear about his commitment to helping businesses harness the power of brand strategies and creating lasting impressions.

Dave throws light on how businesses can use signature stories to break through defensive barriers and create a strong emotional connection with their audience. Learn from the story of LL Bean, a company that effectively used narratives to communicate their brand and stand out. Dave emphasizes the significance of brand visibility, relevance, and credibility in building a solid, long-term asset, making for an insightful conversation you don't want to miss.

Additionally, we delve into branding's role in innovation. Dave shares tips to help brands differentiate themselves and the strategy behind constructing a brand portfolio. We also discuss how branding can convey a company's social purpose, further strengthening its relevance in the market. As we conclude the episode, we encourage you to explore more of Dave's work and the importance of branding in creating a lasting impact. This episode promises to enrich your understanding of branding and its power in shaping business success. So, why wait? Tune in now!

https://prophet.com/author/david-aaker/

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Ever wondered how the new CIO of Broward Health, Steve Travers, climbed the ladder from his humble beginnings in St. Louis to presiding over one of the largest public health systems in the nation? Join us as we walk the path with Steve and unravel his career trajectory, covering his military service, early healthcare stint at the Mississippi Medical Center, his experiences in consulting and academia, and his recent transition to sunny Fort Lauderdale. We promise you'll gain a rich understanding of the diverse roles and transitions that have shaped Steve's career.

In the second half of our conversation, Steve shares his innovative approach to bridging the gap between healthcare business and patient care through IT. We dive head-first into his experiences with AI and NLP technologies, and how they're revolutionizing healthcare IT. Steve gives us a glimpse into the future of healthcare, painting a picture that shifts the focus from disease treatment to preventive care. This is a riveting conversation filled with valuable insights for anyone curious about the transformative power of AI and analytics in healthcare. You won't want to miss it!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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What if there was a way to unlock your true potential and create a vibrant brand with purpose? This is the promise of Lisa Gill, a best-selling author, certified transformational life, leadership coach, and branding expert who shares her Clear Vision framework with us. This transformative tool assists those who are stuck in their career or business and are yearning for a radical change.

Lisa Gill’s approach to personal brand design is uniquely holistic, embracing the complexities and imperfections of being human. She enlightens us with her personal health journey which led her to understand the power of personal brand design and inner wisdom. This episode unfolds the power of transformation and how it leads to genuine growth, shedding limiting beliefs, and the importance of developing inner trust.

In the concluding segment of our chat, we delve into the power of storytelling and how your unique story might be the missing piece somebody else needs to comprehend their own journey and potential changes. Additionally, we discuss the power of mentorship and investing in oneself, and how developing inner trust can empower you to manifest your vision. Connect with Lisa and embark on your journey towards embracing transformation, unlocking your potential, and creating a vibrant brand of purpose.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Looking for a glimpse into the future of writing? Join me, Grant McGaugh, and my esteemed guest, Scott Keyser, the Writing Guy, as we delve into how artificial intelligence is revolutionizing the world of words. Together, we'll uncover the significant impacts of AI on copywriting and storytelling, shedding light on its role in redefining content creation and target audience engagement. With his deep expertise and personal insights, Scott presents an intriguing vision of a future where AI amplifies the craft of writing and rethinks our perspectives.

Curious about the power of simplicity in language? Scott and I will delve into the 'register' in writing, emphasizing the potency of plain English. We'll discuss AI tools like ChatGPT and Bard, exploring their quick content generation but also acknowledging their limitations in replicating the distinctive vibrancy of human conversation. We'll discuss the crucial role of injecting personality into business writing and how humor and light-heartedness can serve as powerful reader magnets.

As we progress, we'll consider how AI can challenge biases and encourage new interpretations of established data. Imagine AI breathing new life into age-old texts with fresh perspectives. We'll also touch upon the transformative influence of personality in writing and the potential efficiency AI promises. Finally, we'll reflect on the intrinsic power words hold and the deep impact of contextual storytelling. So, plug into the Follow the Brand Podcast, and let's journey into the future of writing with Scott Keyser, the Writing Guy.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Looking to stand out in an increasingly competitive job market? Discover the power of personal branding with our special guest, David McKnight. With 15 years in the industry and a wealth of experience styling high-profile executives, David has the insights to help you differentiate yourself and build trust with prospective clients or employers.

David's expertise doesn't stop there. He lends his voice to the fascinating discussion on appearance and color in communication. We examine how men and women approach their visual messaging differently in professional contexts, and how a strategic use of color can help to convey authority or create a more relaxed atmosphere. Advice that promises to be equally insightful is David's six-step framework for designing and promoting a personal brand.

The modern world is digital, and a strong online presence is just as important as the impression you make in person. David breaks down the intricacies of crafting a compelling digital dossier, sharing his tips from an impactful LinkedIn profile to the right wardrobe. As we step into a post-COVID world with evolving norms around business attire, David guides us through navigating this transition wisely. Let's get ready to redefine your brand and make a lasting impression, whether it's online or offline.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Ever wondered how someone goes from being a world-traveling game designer to a vital team member within Lamborghini's R&D department? Prepare to be fascinated by our guest, Shachar Oz's extraordinary global journey and into the heart of technology. His unique experiences, from teaching in different cultures to creating startups and designing video games, provide a wealth of knowledge and insights.

Shachar's passion isn't just confined to technology and Lamborghinis. He also shares with us his groundbreaking application developed to help the deaf and blind interact with music, a tool that's not just about creating beautiful sounds but also doubles as a form of rehabilitation. As we navigate our conversation, we dive into subjects like AI, virtual reality, and augmented reality in enhancing the human experience and how Shahar leverages these technologies to create educational and immersive experiences.

The conversation doesn't stop there. We delve into the speed of technological development, its effects on society, and the need for control in integrating technology into our lives. We tackle the potential risks of AI, the engineer's role in its development, and the importance of responsible development and use of AI. It's a thrilling exploration of technology's potential, promise, and perils. Don't miss this captivating and thought-provoking episode with Shachar Oz!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Want to understand the nuts and bolts of healthcare IT? Join us for an enlightening chat with our guest, IT Director at HCA Florida Mercy Hospital, Frank Stapleton. Frank generously shares his journey into the tech world and underlines the pivotal role of patient experience in healthcare. He emphasizes that even the smallest technical hiccup in a hospital setting can create a ripple effect of serious consequences.

Navigate the complexities of healthcare technology with us. Frank brings his hands-on experience with an array of devices including teleneural products, iPhones, wearables, and IP-enabled devices to the table. We delve into the pros and cons of new tech in healthcare - how it can enhance patient care and save lives, but also puts increased workload on hospital staff. From having contingencies in place for system crashes to the significance of hurricane preparedness, we cover it all.

We wrap up our conversation with an exploration of how technology adoption in healthcare can be maximized. Frank and I put stress on the need for creating an environment that encourages feedback and trust in technology. Despite the initial slow pace of adoption, we believe that with patience, the right tools, and guidance, new technology can be user-friendly for everyone involved. So, get ready to glean some valuable insights that can help you navigate the rapidly evolving world of healthcare IT.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Podcast Description:

On this episode of Follow The Brand, host Grant McGaugh welcomes a trailblazer in the world of branding - Richard Sauerman, also known as "The Brand Guy." Richard's revolutionary approach combines strategic brand thinking and personal growth to redefine the concept of branding.

In this captivating conversation, we explore:

1. Richard's Branding Philosophy: Learn how Richard's innovative approach to branding, challenging traditional norms and pushing boundaries, has resulted in unique brand strategies that resonate globally.
2. Branding & Personal Development: Richard is the acclaimed author of "Wake Up Tiger" and "Be The Brand." These books intertwine the principles of successful branding with personal development, inspiring readers to rethink their personal and corporate brands.
3. Power of Brands in Today's Market Landscape: As the strategic mind behind some of the world's most notable brands, Richard offers invaluable insights into the power of brands in our rapidly evolving marketplace.

Before earning the title of "The Brand Guy," Richard built an illustrious career in advertising, working with leading agencies such as Saatchi & Saatchi and McCann Erickson. His ability to infuse human emotion into brand essence has made him a highly sought-after brand strategist.

Tune in as we embark on an enlightening journey into the world of strategic branding with Richard Sauerman, and glean insights that could redefine your understanding of brands.

Don't miss this insightful episode, which promises to leave you with a fresh perspective on the art and power of branding!

FollowTheBrand #Podcast #RichardSauerman #TheBrandGuy #Branding #BusinessStrategy #PersonalGrowth

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In this enlightening and inspiring video, we delve into the journey of Damon House, a leader who stands at the intersection of technology, innovation, and societal change. Growing up in New York City as the son of two farming families, Damon's unique perspective fueled his dedication to empowering communities and driving digital transformation.

From his role as a Strategist (Thinker), Deployment Director (Doer), to Community Engagement Manager (Communicator), Damon has consistently demonstrated the ability to catalyze change and foster growth. Whether it's consulting with C-Suite executives or speaking at the United Nations, his dedication to bridging gaps and promoting economic development in underserved communities remains constant.

Join us as we navigate Damon's remarkable career, tireless community development efforts, and impressive achievements, including his recent role as a Senior Business Program Manager for Microsoft's Global Consulting Services division and winning Microsoft’s US Public Sector Heroes Award in 2021.

Discover the transformative power of technology, innovation, and community engagement through the lens of Damon House.

Key Insights:

Damon House grew up understanding disparate challenges different communities face, sparking his lifelong dedication to fostering equality and growth.
As a Strategist, Deployment Director, and Community Engagement Manager, Damon has a unique range of expertise that allows him to work with high-level executives and grassroots communities effectively.

Damon's career at Microsoft's Global Consulting Services division has enabled him to guide digital transformation for Healthcare and Education sectors, supporting over $500M USD in consulting sales.

Passionate about community development, Damon has developed impactful programs for communities of color in the US, the Caribbean, and Africa.
Awarded Microsoft’s US Public Sector Heroes Award in 2021, Damon’s exceptional community engagement has been recognized at the highest level.

Damon's work sits at the intersection of education, innovation, technology, industry, and entrepreneurship, making him a pivotal figure in helping underrepresented and underserved communities achieve more.
His track record in bringing together Federal, Corporate, and NGO Partners showcases his capability to engage in advocacy, policy, and transformational opportunities in underrepresented communities.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Show Notes:

Welcome to another exciting "Follow the Brand" episode with your host, Grant McGaugh. In this episode, we're thrilled to have Sidney Wormsby, an accomplished business executive and Adjunct Professor, join us for an insightful conversation.

• Introduction of Sidney Wormsby, a business executive with over 30 years of experience in strategic solutions across companies like JPMorganChase, CitiGroup, and PepsiCo.
• Overview of Sidney's diversified career, including his entrepreneurial ventures and teaching roles.
• Discussion of Sidney's unique strategies for business growth, from understanding cause-effect relationships to redefining time management and hiring for results.
• Highlight Sidney's commitment to supporting women and minority-owned businesses, his dedication to youth development, and how these passions drive his leadership.
• Sidney shares practical tips and insights for businesses looking to differentiate their brand messaging and achieve explosive growth.

Key Takeaways:

1. Understanding cause-and-effect relationships is crucial for developing and implementing strategic solutions in business.
2. The importance of redefining time management and hiring for results in driving growth for organizations.
3. Differentiating brand messaging can significantly impact business growth.
4. Supporting diversity in business leadership, particularly women and minority-owned businesses, can lead to innovation and business growth.
5. Education is a fundamental tool for success in business and entrepreneurship.

Join us next time for another intriguing conversation on the "Follow the Brand" podcast, where we continue to help you build a 5-star brand that people will follow!

Learn More About Sidney by clicking here https://solutionswithresults.com/

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Welcome to the "Follow the Brand" podcast and TV series! In this captivating episode, we delve into the realm of conscious leadership with the incredible Ask Aileda. Get ready to be inspired and gain valuable insights that will transform the way you lead and live.

Key Takeaways:

• Understand the profound connection between the mind and body, and how it influences our overall well-being.
• Discover how AI and technology can be harnessed on a large scale to shape our experiences positively.
• Learn the importance of making conscious decisions and reprogramming our thoughts and minds for personal growth and success.
• Explore the impact of visuals on our mental and emotional health, and develop mindfulness around what we consume.
• Gain insights into international business and how following intuition can lead to remarkable trade agreements.
• Embrace the power of faith-based leadership and overcome fear as an unnatural state of the human experience.
• Find out how to empower your mind and make positive changes to your medical health.
• Uncover the challenges in healthcare and the need for a human-centered approach.
• Discover strategies to build a safe and holistic patient experience using emerging technologies.
• Gain a deeper understanding of the importance of conscious awareness in corporate decision-making.

Join us on this enlightening journey as Ask Aileda shares her expertise and passion for conscious leadership. This episode will empower you to unlock your hidden potential and create a positive impact in your personal and professional life. Don't miss out on this thought-provoking conversation!

Subscribe to our channel and hit the notification bell to stay updated with more insightful episodes. Like and share this video to spread knowledge and inspire others. Let's embark on this transformative journey together!

Click Here for more information: https://www.askaileda.com/

FollowTheBrand #ConsciousLeadership #MindBodyConnection #Empowerment #Healthcare #Technology #LeadershipSkills

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Introduction:
In this captivating episode of the Follow The Brand Podcast, we are thrilled to welcome the esteemed brand strategist Stephen Houraghan. Join us as we dive into the world of branding and marketing, and uncover the secrets to building powerful brands that leave a lasting impact. Get ready for a wealth of knowledge and inspiration as Stephen shares his expertise and insights.

Key Takeaways:

1. The Power of Emotional Branding:
   Stephen emphasizes the importance of evoking emotions through your brand. Discover how tapping into your target audience's emotional needs and desires can create deep connections and foster brand loyalty.
2. Differentiation in a Crowded Marketplace:
   Learn from Stephen how to differentiate your brand in a competitive landscape. Explore strategies and techniques that will help your brand stand out, resonate with your audience, and carve a unique space in the market.
3. Targeting the Right Audience:
   Understanding your target audience is crucial for effective branding. Stephen guides us through the process of identifying the ideal customer profile, honing in on their needs, and tailoring your brand messaging to resonate with them.
4. Crafting a Compelling Visual Identity:
   Visual identity plays a pivotal role in brand perception. Stephen shares his expertise in visual identity design, providing valuable insights on creating a captivating visual representation that aligns with your brand's essence and resonates with your audience.
5. Brand Strategy for Business Growth:
   Discover how strategic branding can propel your business forward. Stephen reveals proven methodologies and frameworks to develop a robust brand strategy that drives growth, engages customers, and sets the stage for long-term success.

Conclusion:
Join us for this incredible episode with Stephen Houraghan, where you'll gain a wealth of knowledge on unleashing the power of brand strategy. From emotional branding to differentiation and effective targeting, Stephen's insights will empower you to elevate your brand to new heights. Don't miss out on this inspiring conversation that will transform the way you approach branding and marketing.

FollowTheBrand #PodcastEpisode #BrandStrategy #MarketingInsights #StephenHouraghan

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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In this episode, world-renowned digital marketing expert Dennis Yu shares invaluable insights on delivering a powerful message and leveraging AI to amplify your personal brand. Learn the importance of reputation, the impact of surrounding yourself with successful individuals, and how AI can enhance your relationships and brand visibility. Join us for a game-changing conversation with Dennis Yu, Chief Technology Officer of BlitzMetrics and an internationally recognized lecturer in Facebook Marketing.

Episode Highlights:

• Your personal brand is not just about what you say but your reputation.
• Surrounding yourself with successful individuals can upgrade your personal brand.
• Leveraging AI as an extension of your brain to amplify relationships and brand impact.
• The significance of building credibility before using AI tools to amplify your brand.

About Dennis Yu:

• Chief Technology Officer of BlitzMetrics, partnering with schools to train young adults in digital marketing.
• Internationally recognized lecturer in Facebook Marketing, delivering talks in 17 countries.
• Featured in The Wall Street Journal, New York Times, and LA Times.
• Co-author of "Facebook Nation," a textbook taught in over 700 colleges and universities.
• Held leadership positions at Yahoo! and American Airlines.
• Studied Finance and Economics at Southern Methodist University and the London School of Economics.
• Accomplished marathon runner, completing over 20 marathons.

Join us for an insightful conversation that will transform your approach to personal branding and digital marketing!

Connect with us on [social media platform] and visit our website at [podcast website] for more episodes and valuable resources.

Contact Dennis At https://dennisyu.com/

PersonalBranding #DigitalMarketing #AI #Reputation #PodcastEpisode

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Dr. Deeawn Roundtree is a magnificent force, blazing trails as a CEO of Roundtree Training & Consulting and a Franchise Owner of Network in Action. With a plethora of professional certifications and qualifications, Dr. Roundtree is a Senior Certified Professional with the Society of Human Resource Management (SHRM-SCP), a Certified Leadership Coach, Trainer, and Speaker with the John Maxwell Team, and a Certified DISC Trainer and Consultant. Her passion for lifting others has inspired her to teach and lead workshops on personal and professional development topics, instilling in individuals the skills and knowledge necessary to reach their highest potential.

As a celebrated author of the newly released book, “Leading from Within: A Faith-Based Perspective on Leadership,” and “Beyond the Boardroom: Learn How to Play and Win at the Game of corporate politics,” Dr. Roundtree's proven methods elevate untapped personal abilities and bolster the bottom line of businesses. Her educational background is impressive, with a Doctor of Business Administration degree from Wilmington University, a Doctor of Ministry degree from South University, an M.S. degree in Professional Leadership with a concentration in Training and Development, and a B.S. degree in Business Management from Carlow University.

Dr. Roundtree has held esteemed faculty and administrative positions in several academic institutions, overseeing curriculum development with a keen eye for innovation. She was also a highly respected and successful pharmaceutical sales consultant, acknowledged as one of the top 2 performers in the nation for her company.

Her community involvement is awe-inspiring, as she serves on the Black Chamber of Commerce Palm Beach County board, Genesis Community Health Center, and the Women's Circle. She is also on the leadership committee of Palm Beach County SHRM (PBCSHRM), a Charter Member and VP of Operations of the Alpha Kappa Alpha Sorority, Inc. - Alpha Upsilon Omega Chapter, and a Leader Member of ICABA. Furthermore, she serves as secretary for The Palm Beach Toastmasters Club and is an IMPACT the Palm Beaches member.

Dr. Roundtree's unwavering dedication to helping others achieve their personal and professional aspirations has earned her a reputation as a true leader. Her expertise and commitment to excellence are evident in her many accomplishments and the numerous organizations she supports. Let us honor Dr. Roundtree and all the magnificent mothers who uplift and empower those around them. Happy Mother's Day from the Follow The Brand Podcast Where we are building a 5 STAR Brand That you can follow!

Follow Deeawn at https://www.deeawnroundtree.com/

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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Welcome to the Follow The Brand Podcast, where we help you build a 5 STAR brand that people will follow. In this episode, we'll discuss how executives can communicate their capabilities and monetize their skillset with Petra Zink, a certified personal branding and digital strategist, international speaker, coach, consultant, and author. Petra founded impaCCCt, a company dedicated to helping experts turn their expertise into a powerful, profitable authority brand.

Petra has developed the "Trusted Authority" framework, which helps individuals and executives establish their influence beyond their title, becoming known, respected, and trusted authorities in their industry. Her coaching and consulting programs, keynotes, podcasts, and books provide expert guidance to build future-proof capabilities.

We'll be diving into Petra's approach to career leadership development and success in the era of AI, where we must rebuild our brand around the social capital we can build. Petra is a direct, no-nonsense coach focused on getting results and a curator of thoughts. She believes in identifying who you are and knowing why you want to be that persona in the world. Her style is in thought and change leadership, and she believes the only investment that guarantees a return is an investment in yourself.

Join us as we learn from Petra's expertise on how to monetize our skills, clarify our transformational offerings, and rebuild our brand for success in the era of AI on the Follow The Brand Podcast Where we are building a 5 STAR Brand That You Can Follow!

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Welcome to Follow the Brand, the podcast where we are building a 5 STAR Brand That You Can Follow. Today’s guest is Carson Heady, a best-selling author, social selling expert, and Sales Director for Microsoft Health & Life Sciences. 

Carson believes in intentionally creating and investing in your personal brand, and that starts with bringing value to create relationships outside the norm. He's passionate about people and process responsiveness and knows that great deals are a byproduct of great relationships, not instant gratification. For Carson, it's all about mastering the art of delivering wins impacting the people he works with.

Carson is an evangelist of the brand, and he's been recognized as the #1 social seller globally at Microsoft. He's also an 8-time CEO/President's Club winner across 6 sales and leadership roles at AT&T and Microsoft. He's a contributor to Dale Carnegie training, produces the Salesman on Fire Podcast, and has been inducted into the Sales Hall of Fame.

Join us as we talk to Carson about his strategies for building and maintaining a successful personal brand, and how he's leveraged social selling to create valuable relationships and opportunities.  Let Us Welcome to Follow the Brand podcast  the Noble Knight. Carson Heady!

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In this episode, we are honored to have Thomas Harris Jr, a transformational leader who is passionate about pediatrics and disrupting healthcare for the better. Thomas believes that to be an effective administrator, and one must continuously learn about healthcare and be passionate about driving transformational change in care delivery. He emphasizes the importance of passion, investing in people, and driving results as key components of his leadership brand.

As the Executive Vice President of Operations and Chief Operating Officer at Gillette Children's Specialty Healthcare, Thomas is a highly skilled and results-driven leader with expertise in change management, performance improvement, and strategic planning. He is responsible for patient care operations spanning hospital, clinic, ancillary, and integrated care services for all Gillette sites, including virtual care.

Thomas's core belief is in producing value over price, focusing on creating affordable healthcare for working people and their children. His leadership has helped pediatric patients heal and have fun during hospital stays.

Join us as we delve into Thomas's journey and gain insights into his leadership style and philosophy on the Follow The Brand Podcast, Where We are Building a 5 STAR Brand You Can Follow!

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How will the post-pandemic recovery and recuperation be impacted by rising costs, workforce flux, burnout, and shortfalls? What about the compounding crises that are depleting resources and impacting supply chains? How will coverage and payor mix shifts affect the industry, and what about the changing competitive landscape with new entrants? How will rising consumer expectations and the expanding impact of digital technologies, along with consumer-driven shifts in care delivery preference and modeling, play a role? Will the demand for improvements in health equity be met, and what about the negative EBITDA trends? How will legacy industry leaders and employees push back against the transformational paradigm shift?

These are the question I asked my next guests, Robert Jehling and Matt Falkner of Silverline

Robert is the Healthcare Provider Practice Leader d Healthcare GTM Leader at Silverline. He has over 23 years of experience in the areas of Consumer Lifecycle Management, Contact Center Design and Management, Marketing, Business Development, Supply Chain Logistics, and consumer/patient experience in Fortune 50 Consumer Service Companies and National Healthcare entities. He is an industry expert in areas of Healthcare Consumerism, Digital Transformation, Omni-Channel Engagement modeling,

Robert has held Healthcare Executive Leadership Roles including having been a Chief System Experience Officer and Chief System Access Officer for a top 25 Integrated Healthcare System, Consultant and Solution Design SME to health systems, providers, and payers nationally. He has also been an Executive Digital, Operations, Marketing, Consumer Lifecycle Management, and Strategy leader for Fortune 500 organizations. He has held executive leadership positions with AT&T, ShareCare, Belo Media, Chaners/PrimeMedia, and Energy Future Holdings.

Robert’s role at Silverline as the Healthcare Provider Practice Leader and Healthcare GTM Leader is focused on identifying industry trends and needs analysis around SF Platform use cases, platform solution sets, strategic road mapping and solution design to build and execute the strategy for delivering market penetration of SF Licensure and Silverline SI and Advisory Services. He is also responsible for leveraging his industry expertise to create healthcare provider industry brand awareness, preference, and advocacy for both Silverline and SF within the industry sector, client base, and new client marketplace.

Matt Falkner is the Sales Director at Silverline with 10 years of experience in the healthcare vertical, primarily focusing on Providers, Payers and Patients. Of those ten years, he has ~4 years working directly for a Provider organization focused on Behavioral Health as a Patient Access Director, Patient Access Coordinator and Post Care outreach Director.

Matt has worked closely with Salesforce Account Executives and RVPs over the years to promote the flexibility and interoperability of the Health Cloud platform. He has led hundreds of Provider and Payer pursuits and speaks to the platform’s value from his real-world experience as a user and director of similar provider organizations.

Let Us Welcome Robert and Matt to the Follow The Brand Podcast Where We are Building a 5 STAR Brand That You Can Follow!

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Personal Brand Expert Nick Nelson specializes in helping define, develop, and deliver your personal brand online. Through professional images, he elevates your profile through imagery presenting the most polished version of you digitally. Nelson, who has worked in entertainment marketing with brands such as Tyler Perry, Disney, and Warner Brothers, created his own personal brand business to make a difference in the lives of others.

Brandprenuer is a movement he created in 2017 and has helped thousands of people improve their influence. “People buy with their eyes before they spend their wallets.” Says Nick.

Your image is everything. Learn to talk about what you are an expert in to make a difference in your brand identity. Sharing and engaging on social media platforms like LinkedIn is an excellent opportunity for you to be seen. People buy into people before they buy into brands. It is the people that define the brand experience for your employer or your own company.

You must be interesting and have insight, information, entertainment, and inspiration. Do you want to be memorable? Do you want people interacting with you to feel good in your presence, whether online or in person? Nick helps you to become an aspiration to others and control your brand narrative

Nick Nelson is known as The Tony Stark of personal branding.

Tony Stark is the superhero better known as Iron Man. He's witty, great with his hands, a technical wizard, and unapologetic in following his beliefs, pursuing his passions, and dedicating his life to saving the world.

Nick F. Nelson, better known as BRANDPRENUER®, is the name of his amazing agency. Like Tony, over the past two decades, he has amassed a particular set of skills as a consultant, creative, brand strategist, content creator, photographer, and storyteller. His team of fellow Avengers uses all of their Superpowers to help you.

Deciding to step from the background into the spotlight can be scary, especially if it's different from what you've done in the past or it's just not your thing. So Nick has compiled a team of exceptional individuals to help you figure yourself out and remember You Are The Brand.

Let Us Welcome Nick Nelson to the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow!

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What pisses you off?  What breaks your heart?  What problem do you solve?  

Asks Brand Strategist Mike Kim. If you want to build your business and create your brand, are you doing it in the right order of sequence to have long-term success? Success is sequential, it is not simultaneous, says Kim! Are you building your personal brand identity based on your ideas, reputation, expertise, and your personality? 

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. His clients include New York Times bestselling authors and experts featured on PBS, TED, CNN, and Fox.

Mike is the author of the Wall Street Journal and USA Today bestseller; You Are the Brand. He has featured and written for Inc., Entrepreneur, and The Huffington Post. He has spoken at industry-leading events, including Social Media Marketing World, Tribe Conference, and Podcast Movement.

Let us Welcome Mike Kim to the Follow The Brand Podcast Where We are building a 5 STAR Brand That you can Follow!

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Having a clear purpose in your community and village is priceless.  Positive culture keeps people working with you and your vision in business and your career, Says my next guest Yasmene McDaniel. 

She believes our biggest impact is helping the next-generation network connect and create. She defines her brand through Community and Kindness. McDaniel demonstrates her skills by being concise, communicating with impact directly, and understanding that healthcare impacts everyone in this life. 

Yasmene McDaniel, MBA, MHA, serves as Chief Executive Officer of HCA Houston Healthcare Southeast network, comprised of an acute care hospital, free-standing emergency rooms, and medical access points throughout the southeastern portion of Harris County.  Before joining the HCA Houston Healthcare Southeast team, she was with another HCA affiliate hospital system – Corpus Christi Medical Center. She has served in executive leadership roles with Sparks Health System in Fort Smith, Arkansas, and Jackson Health System in Miami, Florida.  

Yasmene possesses 15 years of healthcare leadership in hospital and physician group operations.  She has a proven record in leading strategic planning and business development initiatives, improving employee, patient, and physician engagement, and managing numerous construction and expansion projects.  

A native Texan, Yasmene holds master’s degrees in business administration and healthcare Administration from Texas Woman’s University in Denton, Texas, and a Bachelor of Science from Baylor University in Waco, Texas.  

Yasmene’s mission is to impact healthcare from an administrative perspective through development within communities and connecting resources to drive high-quality outcomes.  She has a son, Camryn, and enjoys traveling and spending time with family.   

Let Us Welcome Yasmene McDaniel to the Follow The Brand podcast where we are building a 5 STAR Brand That You Can Follow!

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In the middle of a vintage Omaha, Nebraska snowstorm on January 20, 1963, Deacon
Alan D. Carter was born to loving parents, Bro. Archie & Sis. Deanna Carter. He was the younger of two sons, and they remained best friends until the day he passed. Deacon Carter grew up in Omaha and graduated from Central High School in 1981. He attended Midland College in Fremont, Nebraska, and after obtaining his bachelor’s
degree, he completed the respiratory therapist program (two years) at the University of Nebraska Medical Center and did further study in a one-year internship at Immanuel Hospital.

In 1990, Deacon Carter met his future wife, Sis. Cindy Wilder and they had two lovely, vivacious daughters, Alicia and Brittany. Deacon Carter was also a stepfather to Cindy’s son, Marcus. Deacon and Sis. Carter enjoyed 29 years of marriage, building a home for their children and a heart for God.

Deacon Carter accepted Jesus Christ as his Lord and Savior at a young age, and was
baptized by Pastor James S. Allen at Zion Baptist Church. He was a faithful member of
Zion for many years and was ordained as a deacon under Pastor Kenneth Allen on Palm Sunday, April 17, 2011. Later that year, Sis. Carter was also elected a Deaconess.
Deacon Carter especially loved serving in Zion’s drama ministry and singing in the
choir.

Deacon Carter loved the TV show, Frasier. He and Pastor Allen (also a Frasier fan) often had Frasier trivia contests; and Deacon Carter would always win! Deacon Carter liked to recite famous quotes and proverbs, and he loved root beer, especially IBC. He also liked watching sports, dancing, board games and card games (especially spades). He loved winning, but when he lost, according to his brother, “he was okay with it.”

In 2018 Deacon Carter and his family moved to California to care for Sis. Carter’s
parents. By this time, Alicia and Brittainy had finished their college degrees and were soon gainfully employed. In the ensuing years, Deacon Carter’s health began
to fail, and he endured a number of hospitalizations and surgeries. On a visit to Omaha to attend the funeral of a long-time friend, Deacon Carter suddenly passed away. It was Sunday morning, and he was going to church with his brother.

Bro. Carter was preceded in death by his parents, Bro. Archie and Deaconess Deanna
Carter and his step-granddaughter, Mariah. He is survived by his wife, Deaconess Cindy Carter; one brother, Deacon Anthony Carter; two aunts, Sis. Shirley Haynes and Sis. Etta Dailey; two daughters, Alicia (Fontana, CA) and Brittany (Brea, CA); one stepson and daughter-in-law, Marcus and Katrina (Detroit, MI); two granddaughters, Meena and Maya; a niece and nephew, Samantha and Alexander; and a host of other relatives and friends.

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Listen, Learn, and Communicate your Brand. Align your LinkedIn profile to how you appear and interact in person. Use your LinkedIn profile as your Digital Ambassador Says my Next guest Carol Kaemmerer.

She has a special affinity with displaced C-Suite executives by helping them learn and develop a brand that others recognize.  According to Carol, we must strive to be recognizable inside and outside our current job or business.  She advocates for keeping wisdom in the workplace with a strong focus on brand pillars. What are the three things you want to be known for? What are your differentiators?  What are your purpose, passion, and principles that you Lead with? Become your Own Brand Ambassador!

Carol Kaemmerer took what seemed like shockingly bad news and turned it into an amazing opportunity.  After a surprise downsizing in the Fortune 500 company she served as a consultant, Carol found that her 20 years of marketing communications experience provided the perfect set-up for helping professionals build their online brand. LinkedIn, she recognized, is an integral part of that brand-building. But many brilliant leaders cannot articulate their brand effectively on LinkedIn, which was a weak link in their online reputation. 

Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. The American Reporter has recognized her as one of the “Top Six Professional Branding Experts  to Watch in 2022.” Her award-winning book, LinkedIn for the Savvy  Executive, was published in its Second Edition in 2021.  Carol is a professional member of the National Speakers  Association, Certified Virtual Presenter, Advisor to the C-Suite Network, Esteemed Faculty Member of the Women’s Coaching and  Consulting Council, and a member of LeadHERship Global.

Let Us Welcome Carol Kaemmerer to the Follow The Brand Podcast Where We are building a 5 Star Brand that You can Follow!

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What are the five words that define you? How do you combine Leadership and Branding into a tapestry of communication to build billion-dollar businesses? To be a great brander, you must know the inner workings of people. Says my next guest, Brenda Bence. Bence is very clear on her goals and knows what success looks like, and works towards that.

Her Five Words are Expert, Professional, Approachable, Engaging, and Humorous. She asks, “What are the self-limiting beliefs holding you back from being truly fulfilled in your work?

Listen to this Brand Master episode and learn how stress impacts your brand. Learn about The way people perceive, think, and feel about themselves and the outside world, and how to achieve a change in perception. Leadership is foundational in how you are BEING, not Doing, says Brenda.. What you Focus on Grows. Do you focus on fear or the joy of Potentiality and Possibility?

As a Certified Global Executive Leadership Coach, Brenda Bence works with leaders at the highest levels of major multinationals worldwide. Known for inspiring long-lasting, positive changes in mindset and behavior, Brenda has coached over 1,000 executives from 60 nationalities and 70 industries. Recognized by Thinkers50 as a World Leader in Coaching, Brenda is also consistently ranked by GlobalGurus as a Top 10 Executive Coach and a Top 10 Branding Guru.

With an MBA from Harvard Business School, Brenda began her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. Brenda then left the corporate world to start her global executive coaching and motivational speaking business. Today, she is trusted by many of the world’s most recognized companies. Given her experience as a Fortune 100 leader, Brenda brings to her coaching practice first-hand knowledge of the challenges top executives face in today's rapidly changing and uncertain times.

A pioneer and thought leader in Leadership Branding, Brenda is also one of a handful of professional speakers worldwide who have earned the title of Global Certified Speaking Professional. The author of 11 award-winning coaching, leadership, and branding books, Brenda has also been featured in several hundred media outlets and publications worldwide. As a sought-after podcast guest, Brenda offers listeners fresh perspectives and new ways of reframing situations.

Having lived outside her native homeland for 20+ years, Brenda has learned to approach life and career with a good dose of humor. She is an avid Mahjong player and has fuddled her way through trying to learn six foreign languages.

Let Us Welcome Brenda Bence to the Follow The Brand Podcast

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Curiosity, creativity, and challenge motivate my next guest Steven McWilliams. He leverages his unique skillsets in operations, strategy, and technology to solve problems in his community and find ways that he can impact the healthcare experience.

McWilliams challenges us to cease using the old way of thinking to evaluate new technology that can limit its impact. Let us not hold onto the past as we create new healthcare experiences.

Steven McWilliams is the Vice President (VP), Chief Information Officer (CIO) at Georgia Hospital Association (GHA), the largest healthcare trade associatio in the state of Georgia. He joined GHA in 2015 and was recently invited to serve GHA as VP, CIO, overseeing IT strategic initiatives and operations. Steven has led many projects in this role, including an enterprise CRM migration, hyper-convergence of the data center, and established the GHA online academy.

Before joining GHA, Steven gained valuable experience serving as part of the IT management team at Oakwood University, a private, not-for-profit university in Huntsville, Alabama. There, Steven was responsible for web services and service desk operations.

Steven obtained his Master of Science in IT Project Management and Leadership from Purdue University and his Bachelor of Arts in Communications from Oakwood University.

Steven is a member of the Healthcare Information and Management Systems Society and the College of Healthcare Information Management Executives. In addition, Steven is a finalist for the 2019 Georgia CIO Leadership Association’s CIO of the Year Award.

Steven likes to spend time with his wife and travel away from the office.

Let us Welcome Steven McWilliams to the Follow The Brand Podcast, Where We are Building a 5 STAR Brand That You Can Follow!

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Build confidence through experience, get comfortable, and ask questions to expand your exposure with senior leaders, says my next guest Andre Reid of Jackson Health System.

Reid deploys an innovative and progressive thinking mindset that is solution oriented. He focuses on processes, policies, and procedures as a Senior Audit and Compliance Officer. He encourages others on his team through desire and drive and understands that the biggest asset in the world is our people.

The best gift you can give another individual is education. You can grow your network and resources to access opportunities through education.

Andre Reid is a Diplomatic professional with over 15 years of assurance and advisory experience. Demonstrates effectiveness as a leader and working in a team environment. Experienced in grasping the big picture and incorporating strategic initiatives in the audit plan from a risk base perspective.

Experienced in Enterprise Risk Management ("ERM") and Continuous Monitoring/Assurance development to help align organizational goals and initiative with risk identification and management. With an ability to communicate in an effective/assertive manner to all levels of management as well as executive management.

More than 5 years of international work experience, including in Europe, North America, Mexico, and Central/South America. Proven track record in managing a variety of audit assignments and experience with assessing compliance with the Sarbanes Oxley Act.. Effectively using data analysis techniques to provide population systemic value and exploring Robotic Process Automation ("RPA") within the internal audit function to provide management with advisory efficiencies for routine challenging business processes.

Demonstrated expertise in designing comprehensive risk-based audit and compliance programs that address an organization’s risk impact associated with strategic objectives and initiatives.

Reid earned his undergraduate degree at Florida State University in business and his MBA at the University of Miami School of Business in Healthcare policy.

Let us welcome Andre Reid to the Follow the Brand Podcast, Where we are building a 5 STAR Brand that You Can FOLLOW!

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Journey with me as I interview Patricia Golden Webb, former CAO of a 30 Billion Dollar Healthcare Enterprise.

Her brand qualities include integrity, trust, Honesty, knowledge, and expertise in employee relations and operations.

Webb has leveraged internal and external relationships to create a culture and a successful work environment.

Hope without action is a dream,” says Pat Webb.

She strives for everyone to get the right exposure and experience to drive the organization's overall mission.

Know the business you are in and ensure that your skill sets are transferable to any industry you may pursue as a human resources professional.

Patricia (Pat) Golden Webb is a board-level executive who served as senior executive vice president and chief administrative officer for Chicago-based CommonSpirit Health, one of the nation’s largest health systems.

CommonSpirit, the merged entity of Catholic Health Initiatives (CHI) and Dignity Health, encompasses 800+ care locations, more than 150,000 employees and $29.2 billion in revenue.

Before transitioning out of her corporate roles, Webb co-led CommonSpirit’s transformation and national integration efforts.

She previously served as executive vice president for Catholic Health Initiatives. During her nine-year tenure with CHI, Webb led the dual functions of administration and human resources, encompassing the company's operations.

Additional areas under her direction also included the company's foundation, marketing, communications, diversity, and inclusion.

Webb was one of four senior executives who led the merger and integration between Catholic Health Initiatives and Dignity Health, resulting in the nation’s largest non-profit healthcare system, CommonSpirit Health in February 2019.

Webb previously served as the top human resources and administrative officer at UMass Memorial Health Care and Boston Medical Center. She addressed similar challenges bringing two different health systems into a single entity.

Webb is uniquely qualified to lead -- and provide expertise for how to best manage --the employer/employee relationship that comprises corporate culture.

Pat is particularly adept at implementing effective strategies for attracting, hiring, and retaining talent and how the outcome of those strategies, a high-performing workforce, completes mission-critical work.

Dedicated to serving others through strong customer service, Webb's career has been defined by bringing large, diverse constituencies together to find common and commonly held values.

She has consistently delivered results that have led to cost savings, integrated systems, processes, and organizational design structures that have helped create environments necessary for growth.

She earned an M.S. in Business and Human Resource Management from the University of North Florida. and a B.S. in Management and Marketing from Florida A&M University Webb is a for-profit and not-for-profit board member. Currently, she serves on the Telecare Corporation board, The Leverage Network board, and the March of Dimes board of Atlanta.

She is the former vice and board chair for Centura Health, a multi-billion-dollar regional healthcare system serving Colorado and Kansas.

She previously served as board chair for the CHI Foundation and board member for the Mercy One Health System, which serves Iowa.

Webb is a fellow of the American College of Healthcare Executives (ACHE) and formerly served as president of the National Association of Health Services Executives (NAHSE.)

Let US Welcome Patrica Golden Webb to the Follow The Brand Podcast, Where We are building a 5 STAR Brand That you can Follow!

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Leading with tenacity and purpose and demonstrating clinical excellence is the trademarked brand of my next guest Dr. Yele Aluko. He has a laser-sharp focus to withstand the daily struggles of a career cardiologist and medical consultant. Dr. Aluko has an impeccable preparation, education, and clinical intelligence legacy.

Yele Aluko MD, MBA is Chief Medical Officer in EY Americas Health Advisory practice. He advises health system C-suite and senior executives on strategy and business operations and provides insight into megatrends confronting the health industry. He is a proven physician executive and corporate leader with an astute understanding of strategy that develops competitive advantage for healthcare organizations. As Director of the EY Center for Health Equity, he leads EY teams in designing customized strategies, solutions, and competency building for health sector value chain participants seeking to achieve Health Equity.

Before joining EY in October 2016, he practiced cardiovascular medicine for 25 years at Novant Health. In this southeast regional integrated healthcare system, he led enterprise clinical integration strategy, operations management, and care delivery within the heart and vascular service line across the fifteen-hospital health system footprint.

He obtained his MBA from Wake Forest University School of Business, Interventional Cardiology Fellowship from the University of Massachusetts Medical Center, Invasive Cardiology Fellowship from Cornell University Medical Center, General Cardiology Fellowship, and an Internal Medicine Residency from the College of Physicians and Surgeons of Columbia University. He obtained his Doctor of Medicine from the College of Medicine, University of Ibadan, Nigeria.

He is certified by the American and Canadian Boards of Internal Medicine and the American Boards of Cardiovascular Medicine and Interventional Cardiology. He is a Fellow of the American College of Cardiology (FACC), and the Society for Cardiac Angiography and Interventions (FSCAI).

He is an Advisory Board member at Harvard Business Review, Honeywell Healthcare Solutions, and Children’s National Hospital and is co-chair of the Health Equity Advisory Board at the International Well Building Institute.

Let us Welcome Dr Yele Aluko to the Follow The Brand Podcast Where We are Building a 5 STARF Brand That You Can Follow!

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Dedicated DJ Programmer and Coder becomes the longest-tenured CIO at Jackson Health System, defined by preparation and planning. My next guest Michael Garcia was challenged to learn medical terminology and the medical workflows early in his career to save lives. Since then, he has demonstrated the foresight to implement telehealth, predictive analytics, and AI/ML tools over his 17-year career.

Garcia has learned to communicate the why behind decisions to his entire staff to ensure employee adoption of new policies to build strong relationships.

Michael A. Garcia is the vice president and chief information officer of Jackson Health System, one of the largest public health systems in the United States.
Before being named the chief information officer in 2012, Mr. Garcia was the corporate director of information services for Jackson Health System and previously worked at the University of Miami Miller School Of Medicine.

Mr. Garcia is a strategic, innovative thinker whose vision brings a unique blend of healthcare knowledge, information technology, and business acumen. He has over 20 years of experience working with large complex healthcare organizations specializing in IT healthcare informatics, diagnostic imaging, health information management, and revenue cycle management.

He is well-versed in establishing governance, policies, and platforms for technology to facilitate collaboration between the business side of operations and the technical side. He has a proven record in successfully executing enterprise-wide clinical and financial information systems implementations.

In addition to holding numerous professional and technical certifications, Mr. Garcia received his undergraduate and Master of Science in Management Information Systems degrees from Florida International University’s Chapman School of Business.

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How do you view yourself? How do others view you, and is there a disconnect? These are the questions posed by my next guest Rob Levinson, a 35-year veteran in personal branding.

Rob says if your personal brand narrative is outdated and doesn't help you, and it's not true, then you need to get to your truth and tell your story with help from a personal brand coach. Rob encourages alignment with recognized and innovative brands to change the perceptions of your brand.

You want to be perceived differently through a Brand Blueprint that includes a Brand voice, key messages, mission statement, vision statement, elevator pitch, and your personal brand tagline.

Learn to Embrace a continuously evolving story of yourself in the digital world. Tell an aspirational story of how you want people to perceive you. What image are you putting forward, and what stage do you want to be on? What do I want my audience to walk away with? You can be the Master of your own Universe and Tell your own story. Rob is an expert Brand Strategist who, for decades, has helped both emerging and established companies to evolve and grow exponentially.

Since 2002, as the principal of Leverage Advisors, Rob has created comprehensive Brand Blueprints for clients seeking the strategic guidance and powerful narrative required to inform and guide their company's development or reimagining. Industry agnostic, he has advised leading technology, consumer, professional services, and finance brands.

Rob is also a Personal Brand Coach and Founder of Brand You Better. He helps individuals, from recent graduates to C-Suite executives in transition, develop powerful personal brand narratives that get them noticed, remembered, and results.

The former Marketing Strategies columnist for the Wall Street Journal online, Rob graduated from Connecticut College and guest lectures at The Questrom School of Business at Boston University.

He has two grown daughters and lives in San Francisco.

Let us Welcome Rob Levinson to the Follow The Brand Podcast, Where we are Building a 5 STAR BRand That You Can Follow!

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Deliver beyond expectation. Outcome Driven! My next guest, Wael Barsoum, uses his creativity to solve the most significant business problems in healthcare with his hands. Born in Jordan, Egyptian immigrant Wael followed his father's footsteps to practice medicine.

Wael believes we must improve at providing the best healthcare to all who need it. Wael encourages us all to seek the best value by weighing the quality divided by the cost of our health. He understands the delivery of healthcare, not just the practice of medicine.

Dr. Wael Barsoum is an innovative, value-driven orthopedic surgeon with 20+ years of experience promoting growth, performance, and leading change. As President and Chief Transformation Officer, Dr. Barsoum leads HOPCo's market transformation initiatives by further aligning stakeholders to continue the shift from volume-based care to value-based care models. He also oversees HOPCo's musculoskeletal service line hospital integration, musculoskeletal specialty hospitals, quality programs, and operational teams.

Before joining HOPCo, Dr. Barsoum served as the CEO and President of Cleveland Clinic Florida. During his tenure, Dr. Barsoum cultivated and transformed Cleveland Clinic Florida from a $600M, single, 155-bed hospital system with nine remote sites to a $1.8B, 5-hospital, 1,083-bed tertiary and quaternary care hospital system with over 40 regional locations. This transformation was made possible by Dr. Barsoum's successful and seamless integration of Martin Health and Indian River Health Systems, which resulted in significant growth in volumes, revenue, and profitability, as well as improvement in key performance quality metrics across the Florida region. Dr. Barsoum has also published over 200 peer-reviewed articles, presented at over 300 conferences internationally, and is a member of the prestigious Hip Society and the Knee Society. In addition, he is a board member of the Florida Hospital Association and was appointed by Governor Ron DeSantis to the Florida State Board of Medicine.

Dr. Barsoum is an effective visionary adept at forecasting future challenges and instituting roadmaps for organizational success. Examples include the development of the Enterprise Surgical Council, the first Cleveland Clinic Surgical Operations Playbook. The creation of the Check Please Cost Transparency Program. He also incorporated novel software solutions and predictive analytics into surgery scheduling operations globally for the Cleveland Clinic.

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Are you showing up unapologetically as yourself in business and your personal life? Are you leading with wisdom, experience, and a systems approach for success in 2023? My next guest Mary Henderson has over 40000 hours of training and coaching expertise that she is willing to share with you!

She helps industry experts commercial their knowledge, wisdom, and skillsets into a business and a brand. She looks not for influence but wisdom to engage with clients to be more believable, trustworthy, and outcomes driven.

She is a systems thinker who understands the core problem that your customer needs to solve. Known as a complex problem solver. She teaches you to brand yourself natively in who you are in your natural state of being. The embodiment of you. Her teaching is based on the three-pronged approach of systemization, implementation, and embodiment. She helps you to tap into your unseen potential on a day-to-day basis.

Start with Implement and go on the journey of embodiment, The currency of self-awareness. Don’t spend your whole life in the scarcity mindset of r the fix-it mindset.

Mary is an internationally recognized Personal Branding & Digital Business Specialist.

Mary has 20+ years of experience building 7 & 8-figure businesses & building high-performance sales teams in the IT sector, and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.

Mary’s point of difference is her Personal Branding technology, a SaaS Platform that has the ability to define a person’s brand essence with a precision that can be applied across all communication touchpoints. She is also the founder of Lights. Cameras. Action an end-to-end coaching program that delivers tangible outcomes.

When you engage Mary, you access 40,000+ hours of experience, knowledge, and wisdom in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development, and digital acumen.

Mary embraces technology and social media in a big way, and her followers are growing daily.

Mary is a heart-centered, compassionate, and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.

Let us Welcome Mary Henderson to the Follow The Brand Podcast where we are building a 5 STAR Brand that You Can Follow!

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Ranked #2 in the World! Authored over 8 Books! Over 25 years of experience! Worked with over 1000 brands in 36 countries! My next guest Dr. Jerome Joseph has the winning formula to help you with your personal brand!

Jerome Joseph, CSP s’ experience as CEO a publicly listed Brand Agency, has led him to work with some of the biggest Global Brands. including Dell, Standard Chartered, Pfizer, BASF, and many more). He is an award-winning global speaker on Branding and in 2018, was recognized as one of the TOP 30 GLOBAL GURUS worldwide for Branding. He is the only Asian based in Asia on the list. He was ranked No. 2 as a Global Brand Thought Leader in 2020

Dr. Joseph talks about creating strategic communications with certainty to drive the customer experience. He builds his brand message on four key pillars of Clarity, Credibility, Consistency, and Connection!   He has a clear focus on storytelling that ties in key points to involve his audience with high emotion to build brand trust.

Dr. Jerome Joseph is a brand experience strategist, brand coach, and best-selling author. His experience with world-acclaimed brands has led him to become one of the early pioneers of internal branding – an employee and company culture-focused approach to branding as well as driving brand across people, customers, and organizations. With more than twenty years of branding experience under his belt, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding (Building Brand Champions in your organization), Brand Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding, and Asian Brand Strategies based on Lessons from the top 30 Asian Brands.

Dr. Jerome has impacted more than 1000 brands in over 36 countries, such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more.

His cutting-edge thinking, solid case studies, and systematic approach to brand building have enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.

Dr. Jerome holds the Certified Speaking Professional (CSP) designation, which is held by the top 12% of speakers in the world as an award for speaking expertise. He was awarded the prestigious Global Speaking Fellow in 2015 as the 2nd Singaporean to earn this award and the 30th speaker in the world to achieve this. Currently, less than 1% of speakers globally hold this designation. He also holds the Practicing Management Consultant (PMC) designation awarded to experienced industry veterans in consulting.

Let us Welcome Dr. Jerome Joseph to the Follow The Brand Podcast, Where we are Building a 5 STAR Brand That You Can Follow!

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Just a few words can make a big difference, and the right words can hit you at the right time to become transformative. My next guest Clifford Barnes embraces every challenge as an opportunity to empower change through dynamic discussion.  He brings the issues of healthcare law to his table.  Barnes believes that no matter what position or condition you are in, improving health equity in this country will give you an equal shot. 

How we combine health equity and value-based purchasing in the Medicaid space will address the health inequities in which health disparities exist. Barnes has reinvented himself around health equality and values based contracting as a real incentive for providers, payors, and government to resolve these issues through appropriately structuring the healthcare landscape.   One person can make a difference! Prioritizing health equity in the boardroom is his goal. 

Clifford Barnes is a Shareholder of Epstein Becker Green in the Health Care and Life Sciences Practice in the firm’s Washington, DC and New York offices and has been employed with EBG for over 40 years.  

Clifford Barnes is a transactional attorney and represents providers, including home health and nursing facilities, hospitals, hospital systems, and ancillary service companies and managed care organizations specializing in representing Medicaid managed care companies; non-profit associations, including Medicaid Health Plans of America.  Mr. Barnes is the co-founder of Medical Health Plans of America, the national trade association for Medicaid managed care plans.  Mr. Barnes represents health plans in provider contracting, including value based contracting. Mr. Barnes counsels clients on mergers, acquisitions, joint ventures, contracting, regulatory and insurance issues, and compliance program effectiveness. Most recently, Mr. Barnes has worked with home health companies in connection with a temporary suspension from Medicaid.  Mr. Barnes has also worked with EBG Advisors, a consulting firm affiliated with Epstein Becker Green, to implement National Health Insurance in the British Virgin Islands.  Mr. Barnes has been recognized as a Super Lawyer in Health Care Law. 

Prior to law school, Mr. Barnes worked several years in health administration.  Mr. Barnes has a Bachelor’s in Business Administration from Pace University, an MBA in Health Administration from Cornell University and a Juris Doctorate from the University of Virginia, where he served on the Editorial Board of the Journal of Natural Resources Law.

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In an age where work quality and digital footprints are measured more than ever, informaticists must develop and curate their own individual brands in effective ways. My next guest Oscar Perez uses his brand to communicate resources necessary to accomplish a strategic goal, solve tough IT challenges, and to define the cost associated with performance objectives.

Perez lives at the intersection of informatics and IT technology. The integration of healthcare sciences, computer science, information science, and cognitive science. He focuses on the people and processes to manage technology and data to deliver the right outcomes at the right times to maximize patient outcomes.

Oscar says Informatics is about understanding workflows and the systems that you are using in a healthcare setting. Understanding and connecting the dots by being able to align clinical and business systems to the technical requirements.

Mr. Oscar E Perez is the Chief Application & Innovation Officer at Health Choice Network in South Florida. He is a transformational and innovative leader with extensive experience in a healthcare executive leadership role. He has a proven record of achievement in strategic planning and digital transformation. Known for developing and building high-performing teams that enable technology throughout the entire organization. Mr. Perez is accomplished in addressing business and clinical critical issues, utilizing technology and innovative approaches while managing costs and reducing risks.

Mr. Perez has been in healthcare IT for over 28+ years. He’s worked at various healthcare systems including large academic medical centers like the University of Miami Healthcare System and large public healthcare safety net systems like Jackson Memorial in south Florida. Most recently he was Vice President of IT at Memorial Healthcare System, a 6-hospital public healthcare system that includes Joe DiMaggio’s Children’s Hospital in Broward County, Florida. In addition, he’s consulted at many large healthcare systems throughout the country like Emory in Atlanta, MD Anderson in Houston, and many more. His well-rounded healthcare experience has allowed him to make an impact wherever he’s been.

Mr. Perez currently lives with his family in South Florida, where he received a Bachelor’ in Management Information Systems (MIS) from FIU and a Master’ in Healthcare Business Administration (MBA) from the University of Miami. He also serves on the board for South Florida HIMSS as past president and is a member of CHIME and NACHC.

Let US Welcome Oscar Perez to the Follow The Brand Podcast Where we are building a 5 STAR Brand that You Can Follow!

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Are you aware that some of the most famous inventors, entertainers, scientists, athletes, musicians, and writers were diagnosed with autism? Albert Einstein, Dan Akroyd, Emily Dickinson, Armani Williams, Bill Gates, and Elon Musk.

My next guest, Tahra Cessna, understands that no matter what traits of autism you or your loved one may have, a person with autism has their own unique strengths and abilities. People without autism often have a range of interests and can easily switch focus from one topic or activity to another and may not commit to excelling at one particular thing; people with autism may have a limited and narrow range of interests.

This characteristic may contribute to the success that many people with ASD experience in life. By focusing on and maintaining one core interest for years or even for most of one’s life, the person with ASD can use this interest to accomplish great things.

Tahra Cessna is a Board Certified Behavior Analyst, and the Chief Clinical Officer for Positive Behavior Supports Corp. She received her BCaBA certification in 2008 and her BCBA certification in 2016. In the 13 years that Tahra has worked with the agency, she has supported growth from a small pocket in South Florida with less than 150 clients to serving individuals with unique needs across 24 states and Canada with nearly 7,000 active clients. Tahra has used a model as a springboard to develop new leaders and expand the organization from 1 region to 71 regions. Tahra’s work with the agency and nearly 20 years of working in the field of applied behavior analysis have led to multiple publications on the topics of transitions, quality of life, and sexuality education and afforded more than 100 speaking opportunities at the national and international levels.

A former educator, Tahra recognized the deficits of public and private schools in her area, which led her to open the Treasure Coast Autism Project or TCAP, a private, non-profit school for children on the autism spectrum. The school began in August of 2011, serving 11 students ages 8 to 11 in one classroom, and has expanded to help hundreds of elementary through high school students.

Before her work with Positive Behavior Supports Corp. and The Treasure Coast Autism Project, Tahra was the Director and founder of Behavioral Building Blocks, where she and her team provided wrap-around Applied Behavior Analysis services within a clinic and home and community settings to over 75 individuals with special needs over the course of four years.

Tahra is passionate about enhancing the quality of life for her clients and her team and uses the principles of organizational behavioral management to improve individual and group performance to guide Clinical and Regional Directors in attaining their personal and professional goals.

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What is the value of digital assets in a technological society? Companies like Amazon, Apple and Meta have generated billions in the Web 2.0 platform of digital platforms. Will Web 3.0 give rise to an entirely new generation of incredible wealth?

My next guest Keith D Smith CEO of Wavelink, says we must all participate in this next platform of technology to change the human experience.

Keith has served as a strategic business consultant for companies focusing on financial technology and distributed systems. Keith is the Founder of Wavelink, a Web 3.0 infrastructure company providing connectivity services between large financial institutions and Web 3.0 applications. Keith is also the Founder of Yield Media Group, where he manages marketing communications for fintech organizations such as NEAR Protocol.

Today’s databases are vulnerable, fragmented, and expensive to maintain. In a world where everything and everyone is connected to the internet and where user data is maliciously used as a form of political currency, asset tokenization, and decentralized ledger technology (DLT). Blockchain middleware solutions help individuals and businesses to benefit from the unlocked value that interoperability and improved transparency may offer in our increasingly open society in need of a focus on stakeholder capitalism.

It is estimated that nearly 50% of the world’s 1.7B unbanked population own a smartphone or other smart device. Innovation in open banking and decentralized finance allows anyone with an internet connection to trade new classes of assets and utilize complex financial instruments that are revolutionizing financial markets in real time. Decentralized exchanges, allowing citizens around the world to trade digital assets without any intermediary, and the tokenization (and fractionalization) of traditional assets, such as real estate and other traditional equity investments, truly demonstrate the opportunity for internet users.

Keith D Smith has a deep passion for the potential democratization of financial services and the internet by the decentralized autonomous organization (DAO), and the tokenization of traditional financial assets drives him daily to learn how to help deliver a world where power rests at the fingertips of the people.

Let us welcome Keith D. Smith to the Follow the Brand Podcast, Where we are building a 5 STAR Brand That You Can Follow!

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“As human beings our identity is made up of all the people that lived before us. The ability to have continued conversations with people either living or not in an interactive platform, is a blessing, “ Says my next guest Heather Smith.  She drives a deeper connection with family, business, and people through conversational video services. 

Heather Smith is an experiential exhibit designer who has exhibited in Los Angeles, Cuba, and The United Nations. Heather was the concept creator and producer of New Dimensions in Testimony, the technology behind future generations being able to have a conversation with a Holocaust survivor. Heather partnered with USC Shoah Foundation on New Dimensions in Testimony to develop a new interview methodology. Heather now serves as the CVO of StoryFile, an interactive Conversational Video AI Platform that uses advanced natural language processing and artificial intelligence to make video interaction feel just like a real conversation. StoryFile’s technology will allow people to have conversations with video, removing the boundaries of time and space, so that we can experience all kinds of conversations and learn from individuals whenever and wherever we want. At the heart of Heather’s work is the underlying need to share, preserve and learn from the human experience. Heather’s work has been featured on NBC’s The Today Show, The New Yorker, The BBC and on 60 Minutes.

Heather had always intended to use the interactive concept she had created to preserve the stories of humanity for future generations.  In 2017, she launched StoryFile to create a cloud-based, no-code, automatic platform that would bring the power of conversational video into everyone’s hands.

StoryFile is revolutionizing the way we connect with each other by introducing conversational video with Audio Visual technology at the forefront of this generation. StoryFile magically turns video into a conversation through the click of a button. This next generation of technology uses artificial intelligence to support video conversations on any device. StoryFile transforms traditional one-way video into a two-way conversation. This is the biggest audio-visual evolution since video was first created.

Let us welcome Health Maio Smith to The Follow the Brand Podcast, where we are building a 5 STAR Brand that you Can Follow!

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Every 37 minutes of an hour, advertising in the world is done by a WPP company. According to my next guest Douglas Freeman. From eCommerce business development to delivering DEI speeches in the United Nations, Douglas Freeman frames a unique story of his rise to prominence.

Missed diversity opportunities led him to understand how to leverage diversity for valuable returns for cost-saving, productivity gains, and revenue. Specifically leveraging diversity to show business impact. Diversity best practice dialogues allowed him to work globally by focusing on impactful global frameworks. His job is to scale out the knowledge and shift the mindset about the DEI success model. 

Douglas C. Freeman is the President of the Global Reflections and Inclusive Leadership inclusion practice at UniWorld Group, Inc. a global, multicultural, communication and advertising firm. UWG at 51 years old is the oldest Multicultural/DEI firm in the United States. Global Reflections is a sophisticated line of client offerings that provides corporations with a deep portfolio of holistic diversity and inclusion best practices, customized to the client’s specific business needs. Mr. Freeman and UWG have completed diversity and inclusion projects for some of the world’s leading organizations, from Disney and Major League Baseball to Morgan Stanley and the European Union Commission in Brussels.

Mr. Freeman has served as Vice Chairman of the United Nations Gender Equality Experts Panel, was named a 40Under40 business leader by the NYC Network Journal, and is a former board trustee of Georgetown College (US educational partner of Regents Park College, Oxford University). He recently served on the Dean’s Alumni Leadership Council at the JFK School of Government, Harvard University.

Mr. Freeman holds a master’s in public policy degree from the John F. Kennedy School at Harvard University, an MBA Essentials credential from the London School of Economics, along with a Bachelor of Arts from the University of California at Berkeley. Mr. Freeman attended Harvard University on a Woodrow Wilson Fellowship, completed his graduate degree focused on International Trade and Finance, and received the top grade (“A”) for his master’s thesis work.

He is a two-time British Columbia Under-19 Rugby All-Star; is a two-time Canadian Universities “All-Canadian” (Ontario Universities) and was selected for the Canada Under-21 team as a Rugby All-Star. Mr. Freeman is the son of Emmy Award-winning conductor Maestro Paul Freeman, the first African American to lead a Canadian Symphony Orchestra.

Let us welcome Douglas Perry Freeman to the Follow The Brand Podcast where we are building a 5 STAR Brand that You Can Follow!

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What do Lloyd Dean, Bernard Tyson, and Gene Woods have in common? First, they all share unique talents and abilities delivered for their organizations in innovative ways as top CEOs.

My next guest Stonish Pierce also possesses unique skill sets that connect his mission, vision, and values for innovation through patients, physicians, and employees. His primary brand was crafted through key stretch assignments to make critical administrative decisions that get results that matter.

The forethought of utilizing resources innovatively by looking at the data to t gain. Non-traditional operational wins are his hallmark. Pierce says to research what is possible. Through Continuous learning paths in reading industry news and non-industry publications. As problems emerge, you want to leverage your network to solve critical business issues. Get your skills up to date in many areas of healthcare delivery and stay on the pulse of the industry.”

Stonish has a people-centered approach and collaborative leadership style in improving healthcare delivery.

Pierce is a board-certified healthcare executive with diverse clinical and leadership experiences in acute and ambulatory operations from not-for-profit, public, private, government, academic/teaching, and faith-based hospitals to integrated delivery systems and for-profit physical therapy sectors.

Before joining Holy Cross Health, Pierce was System Vice President, Specialty Services for Beaumont Health, Michigan’s most extensive health system based on inpatient admissions and net patient revenue. During his tenure there, he recruited more than 150 physicians, co-led the transition of the physical medicine and rehabilitation (PM&R) residency to internal oversight, transitioned the employed hospitalist program to a value-based model, facilitated top decile divisional employee engagement and transitioned more than 700 physicians to telehealth amid COVID-19.

Regular speaker for ACHE, Becker's Healthcare, HFMA, World Healthcare Congress, and World Research Group. Industry perspectives have been featured by Modern Healthcare, Becker’s, ACHE, Creighton University, and the Positivity Academy and heavily invested in professional development, professionally trained with practical experience applying the Malcolm Baldrige criteria, service as a statewide examiner, and leading system-wide category committees for organizational performance excellence. In 2021, I was named by Modern Healthcare as one of the Top 25 Emerging Leaders (formerly Up and Comers) in Healthcare.

A three-time recertified Fellow of the American College of Healthcare Executives, Pierce is also a recipient of ACHE’s regional Early Career Healthcare Executive Award and Distinguished Service Awards. He was also recognized by his alma mater, the University of Southern California (USC), with the Price School’s 90 Pioneers of 90 Years Award. Pierce earned a Bachelor of Science in Kinesiology and a Master of Health Administration degree with a graduate certificate in management, all from USC.

Let us welcome Stonish Pierce to the Follow The Brand Podcast, Where We are Building a 5 STAR Brand That You Can Follow!

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Welcome to the Follow The Brand Podcast I am your Host Grant McGaugh CEO of 5 STAR BDM Where we help you to build a 5 STAR Brand that people can follow!

Technology, business strategy, thought leader, and disruptor Christopher Kunney who was the 1st African American promoted into the C Suite in the 120-year history of Piedmont healthcare joins me as my special guest on the Follow the Brand podcast.

He asks " What is your success plan?"

What is your personal brand strategy to position yourself for the next great opportunity?" Are you a technical/operational CIO or are you a CIO that understands the business and how you leverage technology to support the business?"

Many times you will need to reach outside your current organization to gain the skill sets and grooming needed for promotion into senior leadership. Kunney learned to cultivate strategic relationships which have helped him to lead transformation efforts in the organizations in which he has served. He has learned that technology is a component of every executive decision in the business enterprise.

He strives to educate and demystify the technical component so that executive staff can better understand they are a digital company that delivers healthcare.

Christopher Kunney currently serves as Senior Vice President of Digital Acceleration for Divurgent. He's responsible for developing new business and expanding existing contracts, In addition, he initiates and executes solution strategies, win themes, and partner strategies. He recently served as Chief Strategist & Business Development for DSS, Inc.'s Juno EHR product line.

As an experienced healthcare information technology executive and strategist Kunney works with hospitals, health systems, accountable care organizations, clinically integrated networks, ancillary service providers, and physician-owned entities to provide guidance and insights specific to emerging healthcare technology offerings, compliance-related issues, and technology adoption.

As a valued member of senior management teams, he has contributed a seasoned, broad-based perspective with the maturity to lead IT transformation efforts in all areas of the healthcare business. His business philosophy is to create practical IT strategies and implementation plans designed for maximum return.

He has appeared as a subject matter expert at numerous healthcare IT industry conferences and events and in a variety of publications including The Atlanta Business Chronicle, Modern Healthcare, Who's Who in Business and Industry, and Who's Who in Black Atlanta. Christopher was most recently identified by the Healthcare Information Management Systems Society (HIMSS) as a "2019-2020 Industry Change Maker".

Let us Welcome Bernard Key to the Follow The Brand Podcast Where we are building a 5 STAR Brand That You CAN Follow!

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What is your idea of a Black Superhero? Do you want to learn how to create your own dynamic episodes using Unity and Unreal Engine? These are the questions posed by Nubian media CEO Bernard Key.

Bernard teaches K-12 students how virtual worlds in the metaverse are created by using a free curriculum behind most video game technology for summer youth programs.

Nubian media fosters Community technology adoption to generate more black businesses. The program enlightens uplifts and educates our youth. and creates opportunities for disenfranchised technologists.  He sees the gaps where we can build as a community to change the game.  His works speak for themselves as many parents are advocating for virtual world development courses in every classroom.  It is crucial for our youth to engage in positive social communities and understand how to engage with the opensea market, convert their artwork into NFT’s and how to mint auctions to build commerce centers with customized engineering. 

I ask again What is your idea for a Black Superhero? 

Bernard Key, CEO, of Nubian Media, has been involved in the community and schools for over 20 years. As a consultant, he was one of the lead project managers responsible for deploying wireless technologies in Chicago schools in the nineties. Mr. Key implemented, designed, and deployed WIFI solutions for over 1700 public and private schools and community centers. His wireless infrastructure design is now a standard for all inner-city schools. As a result, students are not confined to the classroom, desk, or building. During project deployment, Mr. Key recognized the need to implement technology, engineering, science, and math in inner-city schools. Forward to today, in collaboration with publishing and media companies, Bernard is responsible for the development, building, and creation of content for STEM City USA and STEM City Chicago. As a result of his creativity and innovation, XR Today Magazine awarded STEM City USA “2022 Top Finalist for Best Metaverse Solution” and “Most Commented Metaverse Award”.

Let us Welcome Bernard Key to the Follow The Brand Podcast Where we are building a 5 STAR Brand That People Will Follow!

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Do you fully realize your full potential and breadth of experience? Are you encouraged to seek new experiences and opportunities within your purview? These are the questions answered by my next guest Alvin “Joe” D’Angelo.

To possess a long-lasting successful career you must have a playbook that outlines your steps to succeed Says D’Angelo. He has written a book to help healthcare executives to gain a competitive edge and reach their full potential.

He understands the power of mentors, complacency in career and business, and why you need to have a clear focus for upward mobility. He understands that growth comes with patience and challenging yourself to keep learning.

Alvin J. D'Angelo is a highly qualified and experienced healthcare/engineering professional with over 7 years of applicable experience in the areas of project management, quality assurance, process engineering, health information technology, and financial management. Professional, dependable, and service-oriented, Alvin offers a unique combination of creativity and analytical skill with the ability to assess both vantage points for creating practical solutions to complex technical issues involving internal and external stakeholders. Mr. D'Angelo's prior educational and professional background has provided him with a solid foundation in the sciences and mathematics. This has afforded him the opportunity to apply and utilize various problem-solving techniques while gaining practical experience in positions that require extensive knowledge in the areas of but not limited to Production and Data Analysis, Professional Management, and Critical Decision Making. Additionally, Mr. D’Angelo is a graduate of the prestigious Johns Hopkins University where he completed his Masters of Engineering in Systems Engineering. Alvin currently serves as the Vice Preside of Operations for John Hopkins hospital, where he leads a team of healthcare systems engineers, nurses, and analysts, while also providing direct support to the Executive Leadership Team of Duke Raleigh Hospital.

He has served in several key leadership capacities at Emory and Duke University Health System, where he provided leadership and operational oversight for multiple hospital-based surgical clinics that included 18 different specialties and subspecialties.

Joe received his formal education from the University of South Carolina where he graduated from the Norman J. Arnold School of Public Health, obtaining a Bachelor of Science degree in Biomechanics and Exercise Physiology, shortly followed by a Master of Healthcare Administration. As a firm believer in STEM, Joe later earned a Master of Science in Systems Engineering from Johns Hopkins University, where he graduated with Honors. He has also completed advanced training and certification as a Lean Six Sigma Green Belt practitioner and a Kaizen – Rapid Improvement Event (RIE) Facilitator, both from North Carolina State University.

A recipient of many professional awards and recognitions, Joe is an active member and Fellow of the American College of Healthcare Executives (FACHE) and the Parliamentarian and Executive Board member for the National Association of Health Services Executives (NAHSE) – Atlanta Chapter. In 2021, Joe became a published author with the release of his book ‘From Wishing To Winning - 21 Approaches to Unleashing Long Lasting Success.

In his spare time, he enjoys traveling with his family to different countries, writing, DIY projects, and spending time with close friends and family. Above all, Joe governs his life by Matthew 6:33 and is a firm believer in the quote "Start where you are. Use what you have. Do what you can." - Arthur Ashe

Let US Welcome Alvin “Joe” D’Angelo to the Follow the Brand Podcast Where we are building a 5 STAR Brand That You Can Follow!

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If you are going to create generational wealth, you must own something. Whether it is a business, real estate, stocks, or insurance, you must have meaningful relationships that propel you forward to get to that first liquidity event and understand the power of encouragement.

This is the mindset of Derrick l Miles, president and CEO at Courmed, a healthcare solutions company offering enterprise software and innovative concierge delivery of healthcare products and services. He has failed forward many times before he learned what he needed to do in scaling a crowdsource healthcare delivery service.

Failure is a part of the success story. Words of encouragement speak power into your business and your life. A simple word of encouragement can save your life and the lives of others. Says Derrick Miles as a former hospital executive, he experienced a tremendous amount of early success on the operational side of the business, becoming a CEO of a specialty hospital at age 31, and being part of teams that financially transformed poorly performing hospitals.

After launching a Q4 or 2018 at Vizient headquarters in North Texas and with additional regional headquarters expansion plans, including a gateway city in Arizona and California. As a result, Miles is now a private aviation customer of JSX. With the CourMed proprietary software, they can utilize the Microsoft marketplace and AppStore portals to quickly add more states and foreign countries to their access range.

Will Miles join Robert F. Smith, David Stewart, Oprah Winy, and Michael Jordan on the short list of black billionaires with Microsoft support and worldwide scalability?
It's a real possibility as reported in JetSet Magazine. Derrick L Miles founded CourMed in 2018 is a pharmaceutical delivery service.

The company has since further diversified its offerings to provide well-care solutions through partnerships with physicians, nurses, and pharmacies to the company's target market, which includes health-conscious adults, performance athletes, and people 50 and older with an above-average networth. You can be in your home, at your corporate office, or in a luxury hotel like the efficient on Miami Beach and get monoclonal antibodies, vaccines, prescriptions, or IV vitamin therapy.

According to Derrick Miles, now headquartered in McKinney, Texas with a new regional office recently announced in Miami Beach, CourMed is significantly expanding its region to upscale areas in need of healthcare concierge services of all types. Miles. A former hospital administrator and 15-year healthcare executive have taken the company's offerings beyond just delivering.

To provide enterprise software and innovative concierge product and service delivery, Derek Miles receives both an MHSA and MBA from the University of Alabama at Birmingham. He also holds a BS and Medical Tech. With a minor in chemistry from Bethune- Cookman University. Derrick L. Miles received a certificate in Lean Healthcare from the University of Michigan and is enrolled at Stanford University working towards professional certification in Innovation and entrepreneurship. Derek is married with two sons. His family lives in Collin County, Texas, and county Florida.

Let's welcome Derrick to the podcast where we are building a 5 star brand that you can follow!

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Do you make the best decisions with the information, education, and knowledge at your disposal? Are you actively and consistently seeking to build a community of people with a singular purpose and mission? My next guest Felicia C. Turnley does! She has been a pillar of strength at Memorial West Hospital and leads with a philosophy of continuous learning and advocates for all within her circle of influence.

Continuous networking and applied knowledge are very important in possessing executive presence.

“Healthcare is a team sport,” says Turnley. To be an effective operations leader I must be ready, flexible, collaborative, and creative to meet the day-to-day challenges. Learning and growth experience must all work together. it is all about the patients we serve at Memorial West Hospital. “

The importance of networking cannot be overstated to stand out in your profession Ask critical questions when working with leadership. Process and modeling the information gained by putting them into practice will lead you to new opportunities.

Felicia Cephus Turnley is the Chief Operating Officer at Memorial Hospital West in Pembroke Pines, FL. In this capacity, she assists with the facility's day-to-day operations, working directly with leaders to maintain quality, safety, and service excellence for the patients served. As an administrative team member, she assists in strategic planning to achieve the organization’s mission, vision, and long-term goals.

She is a Fellow of the American College of Healthcare Executives and a member of the National Association of Health Services Executives. Ms. Turnley is a member of the Broward County Alumnae Chapter of Delta Sigma Theta Sorority and Mt. Hermon A.M.E. Church in Ft. Lauderdale.

Felicia holds a Bachelor of Science degree in Business Administration from Berea College, Berea, KY, and a Master of Science in Hospital and Health Administration from the University of Alabama in Birmingham, AL.

Ms. Turnley enjoys time with friends and family, especially her two beautiful daughters, Alexandria (28) and Ariel (23).

Let us welcome Felicia C. Turnley to the Follow The Brand Podcast. Where we are building a 5 STAR Brand that you Can Follow!

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The metaverse consists of a sense of immersion, real-time interactivity, and user agency and will provide economic opportunities using new kinds of digital business assets and value exchange models. Says my next guest Terry Proto.

The metaverse is a concept of a 3D digital world. It consists of virtual spaces you can explore using an avatar you create. It is the next step in digital transformation. Companies that integrate VR into operational processes will have a clear advantage. Market researchers at PwC have found that VR and AR will spur an increase in the global economic output of over 1.5 trillion dollars by 2030.

Terry Proto helps 3-D creators to promote their businesses by leveraging his 25 years of business strategy and marketing to coach creators. He connects creators with businesses that need to elevate their brands into the Metaverse.

He builds Trust through the Largest directory of creators and over 600 case studies for brands that need information on how to apply 3D technology for their products and services.

3D high fidelity smart AI technology has been maturing in the gaming, movie, and business app space for over 25 years

Proto is an experienced entrepreneur with a professional background in creative media in the US, Europe, and Asia. In 2015, when VR/AR exploded onto the scene, Terry saw the potential in a growing creative market whose professionals would need help with strategic and business development advice. Since then, Terry founded his XR Business Consulting agency and the leading VR/AR showcase and community at VirtualRealityMarketing.com.

Let us Welcome Terry Proto to the Follow the Brand Podcast Where We are Building 5 STAR BRANDS that You Can Follow!

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Do you believe in being available to solve important issues at hand?  Do you surround yourself with knowledgeable people when facing imposing challenges head-on? My next guest Greg Chavarria brings these important skill sets to the table every day of his professional life.

“Bring innovation Bring opportunity and progress on ideas for current and future residents and visitors of Fort Lauderdale.”  Says the recently promoted City Manager 

His Can-DO attitude typifies an executive presence that gets things done in a time of need.  He uses collaboration and listening skills coupled with diversity of thought in his comprehensive approach to thinking strategically. 

“Relationships build trust.  Trust builds commitment.  Commitment builds performance. Performance builds success.” Says Chavarria

Greg Chavarria is the City Manager of Fort Lauderdale, Florida, a position he has held since July 23, 2022. Chavarria previously served as Assistant City Manager of the City of Fort Lauderdale since September 2020.

His experience includes serving as a transformational leader with a strong focus on business improvement, optimizing the customer service experience, and implementing digital innovation strategies. As an innovator with a deep grasp of technology, organizational change management, and project management capabilities, he has delivered smart city and sustainability solutions that improved public safety, process management, and accountability.

Innovation, smart cities, and bringing forth digital citizen engagement strategies for constituents are his passion. Notable smart city projects Greg has led include the implementation of smart surveillance detection systems, smart lighting systems within public facilities, the development of mobile apps to increase public engagement, and the implementation of smart metering for water utilities.

He has earned professional certifications such as the Project Management Professional (PMP) certification, Certified Information Systems Security Professional (CISSP), and ITIL v3. He has a dual Bachelor’s degree in Civil and Environmental Engineering from the University of Miami, a Master’s in Information Systems from Florida International University, and is currently pursuing a Doctoral degree in Psychology focusing on industrial-organizational management. 

He enjoys learning new things and connecting with people across a range of industries.

Let us Welcome Greg Chavarria to the Follow the Brand Podcast Where We are Building a 5 STAR Brand that you Can Follow!

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Knowing how the human brain connects through experience in the physical, digital, and virtual worlds is key to design success says my next guest Natasha Rabsatt. Natasha is part of a growing group of experienced designers who take a mindfulness approach in her design projects.

Is the desired product or service inclusive, accessible, and usable across a well-defined user audience? Are we creating a mindful multi-dimensional experience? Design is not just visual, and aesthetic says Natasha it has to be creative, and authentic and includes the human factors that take in the most important qualitative factors.

Data research and understanding the audience are the keys to designing success. How is the user going to feel about your product or service? Who is the learner? Is the final design intercultural, adaptable, trusting, and reflective and how does it all fit together and deliver impact?

Creating in ways that are mindful of filling in the gaps with human factors, and environmental and understanding of how to create solutions that make sense, add value, and are useful to the community is the NAR Creative Brand Experience.

Natasha is an entrepreneur, strategic designer, advisor, XR strategist, and combat veteran with over 17 years of experience in diverse industries and sectors, centered around learning, design, leadership, analysis, and technology. Extensive world travel and experiences in various communities sparked a deep interest in Natasha to unlock human potential at the intersection of humanity, technology, and the environment.

She is an advocate for what she coins as “mindful design for the future,” which encourages awareness, fluency, and commitment to excellence with inclusion, sustainability, and responsible design best practices with immersive and emerging technologies both inside and outside of the metaverse.

She is also the founder and CEO of NAR Creative LLC – a strategic design and advisory firm supporting businesses and organizations by building inclusive strategy, experiences, and creative works to enhance adaptation and resilience to rapid changes with technology and innovation.

Let us welcome Natasha Rabsatt to the Follow the Brand Podcast Where we are building a 5 STAR Brand That You Can Follow!

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How would you like to work with the most Iconic brands in the world? Educate the masses about the metaverse by raising awareness with underserved populations worldwide. The next iteration of the internet supported by blockchain technology is ushering in a whole new experience for humankind.

The metaverse will help us navigate the different human experience layers. In which we will be able to build immersive digital constructs with our minds to expand our overall experience. Education in the metaverse will be the biggest disruptor in the training and development industries. Says Teddy Pahagbia.

Teddy a.k.a Mr. Metaverse is one of the most influential people in the Metaverse. As a

visionary thinker, a bold entrepreneur, and a tech geek, his journey from an engineering

background and has worked across many industries and government agencies,

managing infrastructure, service design, and digital transformation projects has led him to

the forefront of innovation.

After more than 20 years of corporate life, he launched BLVCK PiXEL, a Metaverse and

Digital Innovation Consultancy based in Paris, at a time when the topic was still unheard

from the public. The firm operates globally by using an interdisciplinary approach at the

the intersection of Technology and Anthropology, to unlock opportunities and create new

ways in the digital age.

Besides advising the largest and most iconic brands in the world on how to future-proof

their business model, Teddy is an advocate of the use of technology for the greater good

of humanity.

He regularly speaks at business schools, prestigious universities, and global tech events,

spreading the word, evangelizing, and educating on the future of the internet, commerce

and socialization in a hyper-connected reality.

Let us welcome Teddy Pahagbia to the follow the brand podcast Where we are Building 5 STAR Brand That You Can Follow!

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Mind Set, Tool Set, and Skill Set position you to be impactful says my next guest Daphne E. Jones.

She utilizes all three game-changing ideas to stand out and overcome the thought that you are not good enough to succeed in your chosen field.

Jones empowers the underserved, undervalued, and overlooked by not listening to people who put limits and labels on you.

She is a head, heart, and gut leader who asks “Do you know the business” “Are you strategic?” “How much do you care, and do you have empathy and compassion?”

Challenging the status quo with emotional intelligence and intellectual curiosity by making the complex simple Jones values unique experiences and perspectives to help her community grow.

Speak in the language of the audience that you are influencing to create alignment then you Win! says Daphne E Jones.

Learn, Do, and Transform each position on your path to change your business or career outcome.

Daphne E. Jones is a seasoned executive with extensive experience implementing digital technologies to drive market growth, seamless customer fulfillment & internal efficiencies within Fortune 50 corporations.

She has over thirty years of experience in general management and executive-level roles at IBM, Johnson & Johnson, Hospira (now Pfizer), and General Electric.

During her tenure at GE, she served as SVP for Future of Work, SVP & CIO.

She co-led a global team that defined GE’s digital DNA and ran IT for $13B GE Healthcare businesses pf Product Engineering, Imaging, Ultrasound, and Post Market Product Services. Before GE Healthcare, her early career days were spent at IBM and Johnson & Johnson as executive Director, and VP of IT followed by her role as SVP & CIO at Hospira, Inc, a $5B global pharma & infusion technology company.

At Hospira, she led all aspects of Hospira’s enterprise, infrastructure, cyber, digital & analytics technology.

Her latter career days were spent innovating with predictive maintenance, design for additive & other advanced technologies to help the business differentiate and win in the market.

Daphne serves on the board of directors for AMN Healthcare, Inc., Barnes Group Inc, and Masonite International Corp and is on the audit, compensation & governance committees.

Named by Savoy Magazine, as one of the most influential AA Directors in 2021, she is a member of NACD, Accenture Cybersecurity Council, the digital director’s network (DDN), and the Executive Leadership Council (ELC).

She is the CEO/Founder of the Board Curators – a company that prepares senior leaders for paid board service at www.theboardcurators.com and is launching her book in Fall 2022 from McGraw-Hill entitles “ Win When They Say You Won’t”

Her thought leadership & experience make her a sought-after speaker on digital, DEI board development, and personal transformation.

Daphne earned her MBA and BS from Illinois State University.

Let us Welcome Daphne E. Jones to the Follow the Brand Podcast where we are building a 5 STAR Brand that You Can follow!

https://theboardcurators.com/

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Innovation is key to gaining a competitive advantage in today’s business climate. Can you enable a senior technology executive to move their business forward with a technology platform? Can you guarantee efficiencies, financial gain, optimization, and operational effectiveness?

The role of technology executives has changed. Understanding what a business requires, what they have today, and how they can leverage technology in the future gets you a seat at the table Says Glenn.

Understanding the C Suite conversation around roles, incentives and responsibilities put you in the trusted advisor position. Know that you are there to help them with creative ways to use technology.

David is an industry leader with over 35+ years of experience as Global Technology & Business Operations executive. He has extensive expertise in leading global complex organizations as well as a successful track record consulting with small, medium-large organizations to deliver sustainable growth and value by leveraging technology to increase operational efficiency and produce measurable cost reductions.

As a respected industry expert, David contributes to CIO and CIO Review Magazines as well as Keynote appearances on cloud adoption, corporation transformations, and technology trends and enablement. David is also a frequent speaker at the Gartner Infrastructure and Operations event.

With industry-leading Go To Market strategies as well as depth as an industry expert. David has extensive experience as a senior executive, managing P&L for global organizations, and is recognized for driving growth / increasing profits and being a proven leader. He is a mission-focused, seasoned, strategic, and process-minded people leader and manager with experience in executing and scaling an organization, leading an executive and mid-level management team, and developing a lean and results-oriented culture among a group of diverse individuals.

Earning both an MBA and Ph.D. from George Washington University, USA

Dr. David Glenn author of several publications for CIO Review Magazine and The Office of The CIO at VMware

Was Glenn

· Featured on Information Week 500 for leading the IT organization at Del Monte Foods lifting them to a rank of #27 on the Fortune 500 lists.

· CIO Magazine Top IT Executive voted him as one of the most influential IT Executives in the US and was invited to ring the Opening Bell of NASDAQ.

David has also served on the board of the Make A Wish Foundation, MDA as well as the Association of Information Technology Professionals.

Let Us welcome Dr. David Glenn to the Follow the Brand Podcast where we are building a 5 sTAR BRAND THAT YOU CAN FOLLOW!

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How do you view wealth?  Do you keep more of your money than you bring in? Giving financial advice is very specific and customized for the individual. Says Marcus Ford.  Financial empowerment is understanding your vision. Ford knows where he is going, and everything has an intended purpose.  Intentional steps.

If you are ok with earning a high income. Willing to help people, driven to succeed, and coachable, you will be a very successful financial professional. Excellence in service and purpose is Marcus’s Brand which leads to an enlightened culture with a defined “Why”

Marcus Ford anticipates and solves problems by helping people make smart decisions with money. He is a  Thought Leader and Life Changer whose life has been dedicated to service. He began his career in the Finance Industry in Treasury Management, helping organizations manage their investments, operating cash, and debt. Success on this level meant the creation of opportunities in higher education for many deserving students in the Houston area.

After a successful tenure in Treasury Management instituting sound financial policies and procedures, HeI joined Increase Financial with a singular purpose in mind, to help people achieve their highest potential by building strong financial plans that free them to focus on what is important without having to worry about what will happen if things go wrong.

Marcus Ford prides himself on being a solution builder and problem solver. From an early age, Marcus was driven to excellence by his parents, and educators in the public school system for over thirty years. He used this drive to achieve his childhood dream of playing college football for Florida State University while earning a double major in Accounting and Finance. Using his skill in Treasury Management in Higher Education, Marcus helped Texas Southern University create a Treasury Management Department to continue its mission to educate and equip African American students during low enrollment, low donor contributions, and a high debt burden. Marcus enjoys helping people and businesses achieve excellence in their finances to maximize their purpose.

Let us Welcome Marcus Ford to the Follow the Brand podcast where we are building a 5 STAR Brand that you will follow!

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Have you heard the words Non-Compliant or Nonadherent in a clinical setting? Dr. Mauvareen Beverly has. She has developed a care management program to get to the root cause of this patient population to reduce hospital readmissions.

Dr. Beverly says “ We must treat the whole person and not just the patient” in the case of sickle cell patients who are the least addicted yet the most vilified when it comes to empathetic care. She has a progressive training program that asks the question WHY to reveal the human values in a clinical care setting.

Her cultural competency program targets patients that have been targeted as non-compliant and have reduced their readmission rates substantially. Her nonjudgemental empathetic approach has proven to be a very effective method for improving patient outcomes.

Dr. Mauvareen Beverley is an executive-level physician, with 20 years of experience advocating for improving patient engagement and cultural competence for all populations, especially the geriatric, immigrant, and African American communities. As AVP, Physician Advisor for NYC Health + Hospitals, she sponsored the first Conference on Improving the Health of the Elderly Black Population. She implemented the concept of “The Bridge Team” whose role was to bridge the gap in care for the most complicated and vulnerable population and as a result improve care and health outcomes. As Deputy Executive Director of Kings County Hospital, her team decreased Congestive Heart Failure readmission from 30% to 18.7% in less than 2 years. Dr. Beverley is a Fellow at the New York Academy of Medicine (NYAM) and her Abstract “Health Disparities and Epidemics: Perception vs. Reality was selected for presentation at NYAM 12th Annual History of Medicine and Public Health Night. Dr. Beverley is also a Member of the American Medical Association (AMA) and Medical Society, State of NY (MSSNY), working in collaboration with Westchester County Medical Society, Westchester Academy of Medicine, and Putnam County Medical Society in developing Patient Engagement and Cultural Competence Training Program with CME credits Dr. Beverley received her bachelor’s from Boston University and MD from University of Buffalo School of Medicine. She completed her internship and residency in Internal Medicine at Harlem Hospital-NY Columbia Presbyterian. She is President of Mauvareen Beverley MD. PLLC, Patient Engagement, and Cultural Competence Specialist.

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"I help anyone who asks!" says Chuck West. West is a resource for you no matter your financial status. He helps Individuals, businesses and institutions reach their full financial potential.

Debt keeps us locked into an endless wheel of struggle. Working backyards sets the stage for your wealth when starting out. Buying life insurance, disability insurance, and 401k first before buying a car, renting an apartment, and getting a credit card builds a strong foundation. Understanding debt management as a starting point to savings and wealth creation will put you on the right track to future success.

The constant flow of financial information is in a constant state of flux. Staying ahead of the trends is very important in the finance business.

Chuck West says that experience, intellectual capital, and his dedicated personal service will help you meet your life goals

He sees retirement planning as a means more than providing his clients with investment advice. It means helping them maintain the financial independence they’ve worked their whole lives to achieve. Chuck’s consultative process begins with an in-depth discussion of your current finances and future objectives. He’ll address issues you might have overlooked and determine how we can help you adjust your investment strategy to accommodate changing conditions and meet any unforeseen expenses and income demands that may arise during retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come. working closely with you to guide your wealth and investments through the most challenging market cycles. Creating customized financial strategies for the challenges that today's families face.

Chuck West is a Financial Advisor with Morgan Stanley Wealth Management. He is a 27 veteran of the banking and investment industry. He has held positions at fortune 500 firms such as Citibank, Charles Schwab & Co. and Sun Trust Bank. He has vast experience as an advisor on Alternative Investments such as private equity, private debt and real estate investment trusts.

He leads the West Group at Morgan Stanley where they focus on 3 areas, asset management and financial planning for individuals and families, financing for small business including private equity and private debt, and endowment management for foundations, schools and universities.

He is a former member of the US Marine Corps. Reserves. He was appointed to the Tennessee State University Foundation Board of Trustees in 2014, where he is responsible for the prudent management of its endowment fund. He is a former board member of the Broward College Foundation in Fort Lauderdale, FL where he served in a similar capacity. He is a founding board member of the Central Charter School in Lauderdale Lakes, FL where he has served for 20 years. He is also a Life Member of the Delray Beach Community Land Trust.

Mr. West is a longtime advocate of educating children. Coming from a long line of educators, he has dedicated much of his spare time to helping young people develop into productive citizens that make positive contributions to our society.

He holds degrees from Tennessee State University in Nashville, TN and Barry University in Miami Shores, FL, in addition to the many classes, seminars and workshops related to investing.

He has lectured at conferences and hosted workshops on money management for investors in retirement and for those planning for their retirement. Mr. West lives in Delray Beach, FL with his wife Jeaneen and their two sons, Charles and Nicolas.

https://advisor.morganstanley.com/charles.west

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Does an MBA prepare you to be an expert in personal finance?  What is the true cost of procrastination when it comes to growing your finances?  What is the generational wealth you are leaving to your kids and grandkids?  

Ruby Wesley and Janeice McClary use wealth accumulation strategies backed by trust, Education, and industry certifications to strengthen your financial house.

Let’s get excited and develop the mindset to deliver financial wellness with a great advisory team.  

Jeniece McClary s a successful business owner offering advisory, brokerage, and financial planning services to create and sustain multi-generational wealth for families and businesses.

She enjoys partnering with clients to ensure their vision and action plans align and is passionate about serving her community.

Throughout her long-standing career, Jeniece has been a trusted advisor, mentor, and advocate for over 100+ small businesses.   Jeniece is a native New Yorker, a wife, mom of four, and grandmother.  Whether hanging out locally near her home in Summit, NJ, or traveling to new places, faith and family is everything to her, and every client is a part of her extended Tribe.  

Ruby Wesley graduated from Rutgers University in NJ where she majored in Economics. She started her career in financial reporting and later went on to launch an award-winning dessert business. Her entrepreneurship journeys garnered several accolades and years of experience which she reinvested into her peers and fellow business owners through mentorship and various leadership positions.

She brought her drive and entrepreneurial passion to Northwestern Mutual, understanding that helping people build brighter futures, starts by building strong relationships.

Her goal: Empowering women of color to achieve financial security and peace of

mind. The best part of my job is helping women gain clarity and organization around

their financial surplus. After developing an understanding of who they are and what they want, my team and I work tirelessly to provide a clear vision with a tax-efficient Financial Plan that evolves with them.

When not at work, you may find Ruby at home baking cupcakes or watching Disney movies with her daughter “Princess” Lea.

Let’s Welcome Ruby and Janiece to the Follow the Brand Podcast where we are building a 5 STAR Brand that People will Follow!

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Is the Cryptocurrency world all speculation or is it the future of money?
I advise you to force yourself to understand the new economy of this century. You will need to know how to acquire new business on a new playing field called the Metaverse. Have you strategized your service or product distribution model in the virtual world of Web 3.0?

Programmable money in the form of NFTs and security tokens offers a unique moment in financial history. You can now self-fund your start business through NFTs in the Blockchain world.

Early adopters of technology are creating securities tokens with  “ Real” real estate assets.  Fractionalized real estate ownership or specific real estate rights through security tokenization is a new frontier. You will be able to rapidly Integrate, Authenticate and Authorize real-world transactions for Web, Mobile, and Legacy Applications. API Security Solutions Built for Developers and trusted by Global Enterprises.

Mike Lingle is the CFO of Security Token Market (STM.co), where he focuses on the coming wave of digital asset securities. He founded Rocket Pro Forma (RocketProForma.com) to help startups quickly create financial projections. Mike is a former software developer who’s raised venture capital, launched more than one presentation company, had an exit, and ran several startup accelerator programs. He’s an entrepreneur in residence at Founder Institute.

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My next guest, Vedner Guerrier, stresses the Importance of education.  He says to cherish your education as it will open new worlds for you.  Using education as his brand and his natural curiosity helped him to get into the C Suite. His motto is access to quality education and focuses on assisting people to achieve positive outcomes.

Vedner Guerrier is Chief Executive Officer for Memorial Hospital West, one of six hospitals of the Memorial Healthcare System in Hollywood, Florida.  He has 24 years of experience working in healthcare as a caregiver and administrator. He also served as the Chief Executive Officer for Memorial Hospital Miramar. Prior to his CEO roles, he served as the Vice President of Oncology Services at the Memorial Healthcare System, where he was the administrative lead for the Quality Oncology Practice Initiative (QOPI) at the Memorial Cancer Institute.  Mr. Guerrier applies his clinical knowledge to help guide patient-centered care to an array of process improvements and quality care initiatives.  Mr. Guerrier has led various process improvement projects in Medical Oncology focused on reducing oncology patients’ emergency room visits, patient triaging, and chemotherapy patient flow improvement.  He has completed projects in Radiation Oncology centered on patient safety, treatment delivery, and patient satisfaction.  Mr. Guerrier is experienced in directing multidisciplinary teams using Lean and Six Sigma methodologies to achieve collaborative resolution for an assortment of quality patient care initiatives.  He is a board member and coach for the Quality Training Program in the American Society of Clinical Oncology (ASCO).  Through ASCO, Mr. Guerrier coaches physicians nationally and internationally to use Lean Six Sigma methodologies to promote collaboration, improve quality, and patient care. 

Mr. Guerrier received a Master of Business Administration in Healthcare from Florida International University. Bachelor of Applied Science in Supervision and Management from Broward College.  Certifications include Registered Radiation Therapist (RT. T) from The American Registry of Radiologic Technologist and Certified Lean Six Sigma Black Belt (LSSBB) from Florida International University.   

Let us welcome Vedner Guerrier to the Follow The Brand Podcast where we are building a 5 STAR Brand that you can follow!

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Welcome to the Follow the Brand Podcast, I am your Host Grant Mcgaugh and I want to welcome you to our special edition episode.

Those with an executive presence work well under pressure, communicate clearly, and have a confident, capable persona.

Although executive presence may seem like a natural ability that predisposes some professionals for the executive suite, it's more often an important skill that takes hard work to achieve.

My guest Sandra Severe is the combination of personality and character traits that make a dynamic executive.

M. Sandra Severe, is senior vice president and chief executive officer of Jackson North Medical Center Hospital, a 382-bed acute care hospital located in North Miami Beach.

Affiliated with the world-class Jackson Health System, one of the nation’s largest public health systems, Jackson North offers a full spectrum of service and is staffed by nationally-respected physicians and healthcare professionals who practice a wide array of medical specialties.

Ms. Severe is responsible for managing the day-to-day operations at Jackson North, which serves the residents of north Miami-Dade and south Broward counties.

Ms. Severe joined Jackson in 2014, and grew in leadership positions throughout Jackson’s behavioral health facilities.

She most recently served as Jackson Memorial Hospital’s chief operating officer, nimbly overseeing a wide range of ancillary and support services for the health system’s 1,547-bed flagship facility.

During her time at Jackson Memorial, Ms. Severe provided administrative oversight of the hospital’s $100 million construction project to build the three-story UHealth Jackson Critical Care Pavilion, a facility that adds 79 ICU beds to the organization’s critical care capacity.

She was also the executive lead on Jackson’s robust COVID-19 lab operations, which provided nearly 200,000 COVID tests to patients, physicians, and employees during the pandemic, and was a model for other healthcare entities in developing testing algorithms used to ensure patient safety and throughput.

Prior to joining Jackson, Ms. Severe served as director of Nicklaus Children’s Hospital’s early intervention program, the largest federally and state-funded program at the children’s hospital that provided services for children with special needs; and as a health care policy consultant for Smile Initiatives of Massachusetts, a mobile dental clinic that provided comprehensive onsite dental care to schools and government offices throughout New England.

Ms. Severe is an adjunct professor at Florida International University’s Nicole Wertheim College of Nursing and Health Sciences and is a regular guest lecturer and panelist at Florida Atlantic University’s College of Business.

She is a member of several organizations, including the American College of Healthcare Executives, the National Association of Health Services Executives, the United Way Women United and Young Leaders, and Delta Sigma Theta Sorority, Inc.

A native of Miami, Ms. Severe earned her PhD in public health and disease promotion from Florida International University, as well as a Master of Public Health and a Bachelor of Arts in political science from Tulane University in New Orleans.

Let us welcome Marie Sandra Severe to the Follow the Brand Podcast Where we are building a 5 STAR Brand That You Can Follow!

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Where can you get the financial knowledge to make the difficult decisions you need for your future? Finance is a culminating tool, a very holistic discipline, says Stan LeConte. Stan built a strong network of clients through insight and a fundamental strategic process to achieve your goals. . Financial Position, Protection Planning, Investment Planning, Tax Planning, Retirement, and Estate Planning.

The current education system is lacking, and it is required that you seek out advice from a professional unless you seek it out. Learn to cultivate generational wealth by teaching yourself how to protect your finances and the importance of envisioning a better future for future generations.

Stan began his career as a Financial Advisor and is currently in year 15 of his profession. He received his Series 7, Securities License, Series 66 Investment Advisor Representative License, and his insurance license 2-15. He quickly received an advanced designation CRPC (Chartered Retirement Planning Counselor) to differentiate himself as a retirement specialist and an expert in Retirement Planning.

He excelled in his role and quickly was positioned as a Financial Advisor Coach, then asserted as the Insurance Sales Specialist to multiple branches, and finally promoted to the Associate Branch Manager, where he led 50 advisors at a Fortune 200 financial brokerage firm. He also has been a member of the Million Dollar Round Table since 2016. Stan recently got his 2-20 general Lines insurance license, allowing him the full capability to open a complete risk management agency (Achievers Protection Advisors LLC) to serve homeowners and commercial businesses.

Stan started his career working with physicians in the James Wilson Bridges Associates and the Diaspora of Haitian American Physicians. He is currently working on his NFLPA designation, as he has acquired several professional athletes as clients over the years, with 2021 being his best class to date.

He is a proud member of the Kappa Alpha Psi Incorporated fraternity and is very passionate about giving back to his community. He mentors young men as part of his dedication to his community. He firmly believes that financial literacy in our youth is a crucial foundation to success as they continue their paths in life. Because of this, he dedicates his off time to speaking to high school and middle school students to teach them the fundamentals of money management and banking. Stan prides his success on his faith and family and enjoys cycling, golfing, and a fine cigar on most days.

Stan L Leconte was born and raised in Queens, New York. He has two daughters, Brittany and Cheyenne, and a son Nathan.

Let us Welcome Stanley Leconte to the follow the Brand Podcast, Where we are building a Five Star Brand you can Follow.

https://www.iaawealth.com/
www.5starbdm.com

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Long Time Security expert turned media and financial expert giving back to the community in unique ways. He frames a story to help others achieve their business and career goals. He defines financial empowerment as an endeavor to understand the system of finance that has been created. He wants us to walk into this world of opportunity with the confidence to succeed financially.

Teaching and empowering everyone that they can be great at multiple things and staying on focus is David’s philosophy. He unpacks a transformative story that took him from California to Australia that changed his life view.

David Lee is a man of many talents. He is the identity Jedi in the identity and access management space, with over 15 years of experience helping Fortune 500 companies understand the way of identity. David has run the gamut regarding identity from engineering to consulting to business development and product management. He has become one of the most knowledgeable and sought-after experts in the field.

David is also a passionate advocate for financial literacy within the African American community and the co-founder of OnTheCorner Media Group - a multimedia company focused on empowering black Americans through education and entrepreneurship.

When he's not building a media empire, breaking down financial barriers, or demystifying identity, he enjoys playing golf, a good book, or playing video games with his friends.

Let us welcome David Lee to the Follow the Brand podcast, where we are building a 5 STAR Brand that You can follow!

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Hello and welcome to another episode on the Follow the Brand Podcast today; we have a special edition on technology innovation featuring Ean Mikale. Did you know artificial intelligence machines have an IQ of 10000 while the most intelligent human has an IQ of about 150? Ean Mikale does!

Mikale is an author, speaker, inventor, and found of Infinite 8 Institute. A Specialist in medical imaging, artificial intelligence, robotic process automation, and blockchain technology. Mentored at a young age and started public speaking through the National Mentoring partnership. He shared the stage with well-known personalities like Hill Harper and Opray Winfrey.

Ean follows the eight principles of his company Infinite 8 Institute

Self-responsibility, self-discipline, persistence, foresight, humility, fearlessness, character, and Excellence.

Constantly bettering yourself, accepting failure as something positive, and failing forward are his Mottos. Mikale was the 1st person to train the IBM Watson supercomputer on artificial intelligence on how to recognize human emotion.

Ean says creating with an entrepreneurial mindset will make tech business ownership a priority and turn our ideas into assets.

Ean Mikale has partnered with and consulted organizations, such as IBM, Oracle, Bain & Company, McKinsey, Nvidia, and Amazon, and brings deep expertise in AI and Healthcare Technology. He regularly provides market evaluations for global expert networks, with clientele including Big Three Consulting firms, Fortune 100 Firms, Venture Capital Groups, and others. Ean has served as the Principal Investigator and Sponsor of Pre-clinical and Clinical Trials for cutting-edge technologies in the Life Sciences. Additionally, Ean sits on the Board of Advisors as a share-holder of a Telehealth Company, is a Fellow of the American College of Healthcare Trustees, and has managed budgets as high as $1M for the development of human and machine resources for Life Science applications. Ean co-facilitates healthcare-related coursework at MIT on Robotics and Digital Transformation in partnership with Emeritus.

• Led Clinical Trials as the Principal Investigator for Covid-19 Artificial Intelligence Screening Technology. Led projects from creativity, research and development, deployment, bench-testing, pre-clinical, clinical trials, and submission of the Technology for FDA Emergency Use Authorization. Was in charge of all aspects, including the budget, operations, and IT Support.
• Led Pre-clinical research, budgeting, and financing, of cutting-edge breast cancer screening technology.
• Led Pre-clinical research with Ivy League Institution on Pain Management Technology using Artificial Intelligence.
• Led the development of a Medical Blockchain application, including operations, budgeting, and talent management.
• Led development of the World's First A.I. Physician, capable of rapidly screening for 77 human conditions remotely.
• Led Pre-clinical research with Kansas City Royals, using proprietary Emotional Artificial Intelligence to show correlations between player emotional and psychological states and on-the-field performance.
• Led Pre-clinical research regarding the use of Artificial Intelligence to screen for 50 strains of Medical Cannabis, including Cannabis Sativa and Cannabis Indicas, for clinical applications post-Federal regulatory approval.
• Led Pre-clinical research with Self-learning Artificial Intelligence for using Self-learning Artificial Intelligence in the Medical Field.

Let us welcome Ean Mikale to the Follow The Brand Podcast, Where we are building a 5 STAR Brand That You Can Follow!

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Money is entangled in everything we do. Are you in control of your money, or is money in control of you? The flow of Money creates a narrative for you to take charge of your finances, not the reverse. Money has that power if we let it have power over us.

Expert financial coach Susan Howell wants you to live unburdened by creating economic space with effective budgeting techniques. Budgeting is the building block of financial wellness and can relieve you of debt, back taxes, and the inability to get loans. Budgeting is your map to keep track and create knowledge and financial security.

Financial discipline and budget get bad names; however, to break the cycle of debt, Howell advises her clients to take a responsible approach to personal finance. Financial responsibility equals financial freedom.

Susan Howell is a great communicator and an expert in her field and very authentic when advising that you need to be willing to change your mindset to get on the path to get financial freedom. She helps you to change your perspective and emotions about finances as she helps to reframe your perceptions about money.

Get to a better place with your money story with transformative coaching! Says Susan Howell

She retired at 50 as a Senior Special Agent with The Department of Justice Office of the Inspector General. Susan worked for the Federal government for 26 years- with both the IRS and the DOJ- with 22 years as a Federal Agent. During her career, Susan investigated many financial-related crimes.

Susan grew up without money and was determined to change her life.

Susan realized that financial literacy and responsibility were not being taught in the school system or society in general and felt a great passion for making a positive impact in the world of money matters.

Susan created Money Maestra, which translates to "Money Teacher," to help people get on the path to financial wellness and economic freedom. Susan has individual and couples’ clients, gives workshops, makes presentations, and speaks at events.

Let us welcome Susan Howell to the Follow The Brand Podcast, where we are building a 5 STAR Brand you Can Follow!

https://www.moneymaestra.com/

www.5starbdm.com

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“Relationships are not transactional” is a mantra you will hear again and again from Kevin Cadette, Executive Director for Black Angels Miami. London-born startup industry veteran and technology leader who is determined to change the landscape of tech and investing in Miami. His organization, Black Angels Miami, aims to connect black investors to promising minority-owned startups.

“We need to be better represented in the financial community and get introductions to people interested in your success.” Says Cadette.

Kevin is excited to work with start-ups and works with minority group entrepreneurs who lack the experience needed to get funded for their projects. He will help you get in front of the right people at the right time by understanding the strategic investment strategies of venture capitalists. He knows how to ask for the right kind of money with an understanding of your business model, use of funds, and the challenges you are trying to solve.

Kevin and the superbly talented team at Black Angels Miami are here to fulfill their mission of connecting minority-and women-owned startups with black investors. They are currently focusing their efforts on matching tech startups with venture capitalists. “Tech comes into play because it can readily scale,” says Kevin. This means that investors partnering with Black Angels Miami seek truly ambitious startup ideas. Beyond local, candidates must have their sights on having a global reach.

Let us welcome Kevin Cadette to the Follow The Brand Podcast, Where we are building a 5 STAR Brand that you can follow!

https://www.blackangels.miami/
www.5starbdm.com

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Entrepreneurs have a calling to serve a need in the community. For Nia Ridgle, that need is for women of color to receive mental health wellness and strategy coaching. Nia says to Shift the Conversation from Trauma to Joy! Ridgle owns R.C Wellness Brand, a Mental Health Private Practice and Wellness brand that supports high-performing professionals who have difficulty managing wellness symptoms.

Are you holding on to old narratives that are holding you back? Is it blocking you from receiving your abundance? Adapting to new skill sets to connect to the attainment needed will help you achieve your goals and tap into higher levels of your abilities.

Teach yourself to receive victory with Self-expression and increase your confidence.

Nia Ridgle is a Licensed Mental Health Faith-Based Therapist currently residing in San Jose, California. She is the owner of Ridgle Consulting, a mental health private practice that focuses on restorative healing and effective leadership.

Nia’s area of expertise primarily focuses on treating mental health symptoms such as depression, trauma/PTSD, anxiety, and transition. She believes when you make yourself the solution to your problems, you take back your power by accepting full accountability to be the change you desire.

Her life’s mission is to support and empower others while instilling foundational principles to help break unhealthy habits and repeating cycles. She finds that when you reveal yourself, you heal. Many people feel helpless and hopeless. She empowers people to revolutionize their healing and achieve their life goals through raising self-awareness.

Let us welcome Nia Ridgle to the Follow The Brand podcast, where we are building a 5 STAR Brand That You Can Follow!

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How to build wealth by investing in our children is how Antwan Williams finds value. He stresses the importance of learning the value of saving and writing down your goals through his new Children’s book Mansa Little Reminders.

Antwan also spends a lot of time on Strategic growth initiatives as a healthcare executive to understand the underlying financial impact on his community.

He brings a genuine optimistic spirit to challenge the status quo and cares about people. The oldest of ten, he leads the way to impact more communities beyond his own. Antwan believes in Self-reflecting to better understand what he wants in life. He puts in the research to become a high-performing healthcare executive and forever learner.

Antwan D. Williams is an Author, leader in healthcare, and servant to the community. His book, Mansa's Little Reminders, is a financial literacy gem for kids everywhere. Antwan is currently with Henry Ford Health as Vice President of Operations with the Wyandotte Hospital. He is also co-founder of The Advancement League. A membership ecosystem known for career development, community impact, and their annual Young Health Leader Summit.

Before serving in his current role, Antwan served as Executive Administrator for Allied Health and Support Services for Winnie Palmer Hospital for Women and Babies and the Arnold Palmer Hospital for Children at Orlando Health.

Originally from St. Petersburg, Florida, Antwan joined Orlando Health from the Geisinger Health System in Danville, Pennsylvania, where he directed numerous service line initiatives, including serving as the Executive leading the systems’ emergency departments across the 12-hospital campus portfolio.

Antwan earned his Bachelor of Science in business management at Florida State University and his Master's degree in health services administration at the University of Central Florida.
https://www.henryford.com/
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Have you made a commitment and a personal goal to change your financial trajectory for your community that needs it the most? Najah Roberts has. As a business expert, she looks for financial vehicles that can work for her community. She sees Bitcoin as an avenue worth exploring to close the wealth gap. The evolution of money through scarcity of assets like gold has an uncanny likeness to Bitcoin as a cryptocurrency. She believes that Bitcoin is scarce, portable, instantaneous, permissionless, and borderless, leading to the most significant wealth transfer in history. Bitcoin is the new step in the evolution of money. Currently, the U.S. Dollar is not on the gold standard.

Our dollars are not backed by gold but by Fiat currency which is money that is inconvertible paper money made legal tender by a government decree. Did you know that more money has been printed in the last two years than in the previous thirty years?

Crypto currency’s goal is to create a level playing. To do that, a mind shift change must occur in understanding cryptocurrencies exchanged on blockchain ledgers in a peer-to-peer network across the globe. Najah says it is essential now to have some Bitcoin in your portfolio. But you need to ask yourself if this investment is for Price or Purpose. Bitcoin investment will give you foundational wealth in your portfolio. It is for the long-term growth, not the short-term gain, that will see the most significant profit, Says Najah. . ”

Najah Roberts is the Founder, CEO, and Chief Visionary Officer of the only African American-owned brick-and-mortar cryptocurrency exchange in the country -Crypto Blockchain Plug, located in Inglewood, CA. She has spent 10+ years counseling thousands of inner-city youth, business professionals, athletes, and families in cryptocurrency and financial education. Najah strives to live a life of relevancy and purpose through service to others and has quickly become a revered figure in online communities like Clubhouse and her daily radio show on Tavis Smiley's KBLA 1580 Talk Radio. She has now expanded her reach by Creating Crypto Kids Camp, Co-Founding The Black Wall Street Wallet alongside actor Hill Harper, and Founding The Bitcoin Banq. She also does the Annual Digital Financial Revolution Tour, where she travels from city to city, bringing Crypto Education to underserved communities across the country. A highly gifted motivational speaker, educator, philanthropist, author, and leader in her community, Najah has made it her personal goal through her social influence to change narratives, raise bars, and set standards.

Let’s welcome Najah Roberts to the Follow The Brand Podcast, Where we are building a 5 STAR Brand that you Can Follow!
https://najahroberts.com/
www.5starbdm.com

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When you are an entrepreneur, you are driven by the challenge and intrigue of the business journey. Your reward is the excitement you gain from a genuine feeling of adventure. Graham Brown says his journey started in telecom and communications which lead him to become one of the world’s most recognized podcasters.

Brown started podcasting as a hobby to reach out to entrepreneurial nomads like himself which lead him to South East Asia to meet Billionaire Tony Fernandez of Air Asia to build a podcast asset to leverage the human connection.

Graham believes leadership is Storytelling. Graham helps Corporate Leaders find their authentic voice through creating their own podcasts and speaking on other creative podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014.

A graduate of Artificial Intelligence & Cognitive Psychology (Sussex University) and Entrepreneurship (Harvard Business School), Brown is the founder of Pitch Media Asia - Asia’s largest Podcast Media House and he is best known for being the Show Host of Asia Tech Podcast, The Podcast Show and Pitch deck Asia shows spanning 500 episodes across 15 Asian Markets. He is also a published author and has penned books such as “Brand Love: How to Build a Brand Worth Talking About” and “The Mobile Youth: Voices of the Mobile Generation”.

Graham is also the founder of Pikkal & Co – Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown shares lessons learned from helping some of the world’s leading organizations (McKinsey, UTI, Julius Baer, UBS, and the Singapore Government find their voice with podcasts

As an entrepreneur, Brown founded mobile youth in 2000, the world’s first youth-focused telecoms company, and built it into a multi-national company spanning 45 countries. He has appeared on CNN, CNBC, BBC TV, Financial Times, The Guardian, and Wall Street Journal. A prolific public speaker, he has spoken on topics ranging from Marketing Innovation to Early-stage Startup Investment. Throughout his exciting career, he has helped shape the marketing strategy of clients such as UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks, and even participated in the rollout of the world’s first consumer mobile internet services (NTT DoCoMo's iMode) in Japan during the 1990s.

A student of the world, Brown has lived in countries such as New Zealand, the UK, Spain, Japan, and Singapore and speaks fluent Japanese, Spanish and English.

Let’s welcome Graham Brown to the Follow The Brand podcast where we are building a 5 STAR Brand That You Can Follow!

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Healthcare reimbursement models are ever-changing which requires the industry to seek out diversity in thought and experience to stay fiscally resilient in challenging times. LaTasha Barnes understands the importance of financial operations to meet the needs of taking care of people. Resiliency in a highly competitive industry during challenging times has led her to see the healthcare system holistically when making key decisions.

Patient flow and care continuum are paramount and top of mind when assessing supply utilization, patient acuity, industry benchmarks and key performance indicators. “ The numbers don’t always tell the whole story. You must understand the business operations to be an effective financial executive. Says LaTasha Barnes

Be intentional when framing opportunities in healthcare finance Alternative career experiences can make you special because it gives you differentiation!

As chief financial officer (CFO) of Bayfront Health St. Petersburg, LaTasha Barnes oversees all financial operations for the 480-bed regional hospital. Previously, she was CFO of Orlando Health Winnie Palmer Hospital for Women & Babies and Orlando Health Arnold Palmer Hospital for Children from 2018-to 2020 and played a leading role in financial, operational, and strategic initiatives for the organization.

LaTasha has more than 20 years of experience in healthcare finance. Before joining Orlando Health, she held leadership positions with Hospital Corporation of American (HCA), most recently as CFO of Tampa Community Hospital. An experienced CPA, she also is a former auditor for Arthur Andersen and Deloitte & Touche.

She earned a bachelor’s degree in accounting from Tennessee State University in Nashville and holds CPA licenses in both Florida and Tennessee.

LaTasha is a member of the National Association of Black Accountants and has served on the board of directors for Central Florida Community Arts, Girls on the Run Central Florida, and the African American Chamber of Commerce Central Florida and was recently chosen as a nominee as Business Woman of the Year honoree.

Let us welcome LaTasha Barnes to the Follow The Brand podcast where we are building a 5 STAR Brand that you can follow!

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If you have the right habits and rituals you will have greater access to money which is a powerful resource.

Walter Bond says he decided to become the best in the world at what he does so that money would not be an issue.

Are you willing to Become? To put in the commitment. To get to work at becoming elite at what you do? Bond is driven by becoming elite at being the best motivational speaker in the world. He says that a very disciplined person with good habits and rituals will make you a millionaire.

Successful people are intentional about their habits. If you want to become something special, you must create solid rituals. Rituals connected to the desired outcome will make you a professional.

“Discover your Gift! Develop your Gift! Then Position your Gift” says Walter Bond.

Stop focusing on what is wrong with you and start focusing on what’s right with you and make it stronger. You must be willing to put in the time and effort to become elite. Each time you engage your customers or clients you have got to get the “A” to improve your service, product, or brand.

Mastering the fundamentals with the excellence of becoming elite is what drives Walter Bond.

When Walter steps onto the stage, you can’t miss him. It could be because he’s 6’5 and stands out in a crowd, but it could also be because on the stage is where he feels at home.

As a nationally recognized public speaker, he commands the stage. He makes the entire audience, whether it’s a small board room or a large conference venue, feel seen. People walk out of Walter’s talks changed, motivated, and inspired. His principles are simple but powerful, his delivery is smooth, and he combines humor, tough love, and experience in a way that changes people.

Walter’s third and most recently released book Swim!, has picked up speed since its debut in July, and has become a staple for business people and students across the country. His easy-to-read professional development book combines lovable characters, relatable life lessons, and hard truths that help readers understand the power of leadership, mentoring, and next-level success.

Walter travels the country speaking, coaching, teaching, and inspiring companies across a wide range of industries, from financial services to agriculture and franchising to real estate and many more in between.

At any given time, you can find Walter leading a mastermind class, offering one on one professional development, hosting book talks, and coaching hungry business leaders and entrepreneurs towards success.

While many know Walter Bond as a former NBA player, more and more people know Walter as a passionate and motivated speaker, author, and business coach with one goal: to help people see their full potential.

Walter graduated from the University of Minnesota and has been married to his wife and business partner Antoinette for nearly 30 years. They have three adult children.

Let's welcome Walter Bond to the Follow The Brand Podcast where we are building a 5 STAR Brand that You can follow!

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Welcome to the Follow the Brand podcast recap for Season 3 on career development! Career development is choosing a career, improving your skills, and advancing along a career path. This season features senior-level executives, directors, managers, and entrepreneurs who want to help you succeed in your chosen profession.

The season is about setting goals and acquiring the skills to achieve those goals. Reflect on who you are and what you ultimately want from your working career.; You will learn by listening to each episode that building skills achieve career development in the short term while career growth is the overall blueprint for your success.

We are now in the era of do-it-yourself career development. Companies less frequently offer formal training. By listening to our podcast, you will see why Crucial Conversations is the go-to communication to boost your career & take it to that next level.

Our Sponsor 5 STAR BDM helps the communities we serve and helps our teammates develop their careers. I encourage you to get personalized, one-on-one career coaching to help you to translate your education and skillsets to the workplace.

Now let's tune into the recap show featuring Daniela Gilet on the Follow The Brand Podcast, where we are building a 5 STAR Brand that you can Follow!

SPONSOR:

From our offices in Miami Lakes, Florida, 5 STAR BDM provides business development and personal branding for small to mid-size companies. Grant McGaugh, managing director of 5 STAR BDM, has helped several professionals and organizations optimize and grow their revenues by providing business management and personal brand development, both locally and nationally, to a broad spectrum of business clients and is a requested speaker on digital technology and brand development issues.

Super Connect Your Business! Call for a free, no-obligation consultation to see how 5 STAR BDM business development expertise can enhance your opportunities by coaching and consulting your Leaders, Teams & Organizations on improving Business Efficiency and Effectiveness.

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What are you experiencing right now and can a  real-time executive coach help you in this endeavor?  Sean Olson believes he can help you to navigate your workload right now to accelerate your pace on your leadership tract from three years to one year.

42% of his clients are promoted within one year.   Be as effective as you can in the position that you are in right now is his philosophy.  Learn as much as you can at your job by experiencing a whole range and a broader spectrum of leadership choices. In the end, leadership is People. Learn to believe in yourself

Sean Olson is a firm believer in coaching to change people’s lives by tapping into the Who the greatness of the What comes shining forth. Faith leadership and education are his brands he helps you to turn on your brilliance to become the best version of yourself. 

Let’s Honor our similarities and Cherise our diversity.  Everything in leadership is intentional. Leaders are Learners that set the pace with regular habits.   Leadership is influence. 

Sean Olson, CEO is an executive coach, author, and speaker with over 25 years of experience helping individuals and teams reach their full potential and effectiveness. He has worked with officers, directors`` and senior managers in start-ups to Fortune 500 companies.

He is the co-founder and CEO of Renogize Professional Coaching.  Renogize provides executive coaching and leadership development to Companies and Universities throughout the United States.

He published his first book in December of 2019, This Is How I Role: 7 Strategies to Accelerate Your Leadership Growth and Promotability. 

Sean is an Associate Certified Coach (ACC) with the International Coaching Federation. He is also a Marshall Goldsmith Executive Coaching Stakeholder-Centered Coach. He has served on the program committee for the Indianapolis chapter of ICF and the program committee for the ICF Midwest Regional Conference. He has also completed the CoachU Core Competency Program and is completing the Advanced Corporate Coach U program. Sean also holds his Bachelor’s and Master of Arts Degrees.

His driving passion is to bring out the incredible leader that is inside every person.

Let’s Welcome Sean Olson to the Follow The Brand Podcast where we are building a 5 STAR Brand that You Can Follow!

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After 30 years of telling stories, Debra Olshan Cooper discovered a disconnect in which kids coming out of college have a gap in the job market.

She realized that collegiate professionals are stumbling when it comes to knowing how to pitch themselves and advocate for themselves for career advancement.

Young professionals today need collaboration, cooperation, and a need to be valued says, Debra.

Interviews today are conversations, and we must be able to bring new value when engaging with potential employers and clients.

Debra helps her clients to tune into their true selves and build confidence through their own real-life stories.

Her program takes you from soup to nuts and helps you to land your dream career.

Debra Olshan Cooper is the founder of YourCareerDesignLab (www.yourcareerdesignlab.com)

A Premiere career coaching firm specializing in architecture, designing, and curating each individual's career goals by crafting, telling, and selling an individual's story, training on how to articulate the story, career strategies, and networking opportunities to walk through the career minefields and into your dream career.

For 30 years Debra has been an entrepreneur and CEO of two highly successful public relations and marketing firms, Real Life Communications and Marketing in New York City responsible for introducing fashion, beauty and luxury products to the marketplace and FreshConnect Solutions bringing online solutions and marketing strategies to businesses, retail firms, hospitality ,food and beverage, hotels to name a few of the companies that have been become well-known brands.

Olshan-Cooper has been responsible for placing her clients in numerous national publications including New York Times, New York Post, Washington Post, Wall Street Journal and Los Angeles Times and Huffington Post to name a few.

In addition, many of her clients have appeared on CNN, CBS This Morning, Good Morning America and The View. Her background gives her young adults and adults alike the same ability to find their rightful place in their career spotlight.

Olshan-Cooper is a graduate of New York University with a BA in communications and journalism. She is certified in Mindfulness and has garnered a certificate in advertising and marketing from New York University.

Debra resides in South Florida with her husband. Her daughter is a business major at Montclair State University in New Jersey.

Lets welcome Debra Olshan-Cooper to the Follow The Brand Podcast. Where We are Buliding a 5 STAR Brand That You Can Follow!

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Having the ability to help change someone else’s life is a great responsibility. It comes with the possibility to accomplish your dreams and aspirations to encourage you to continue and complete your education by providing the resources you need to be successful. Alwyn Leiba says it is a great feeling when the light of understanding ignites within his students. He Makes sure the students get the best opportunity to complete their course work and not let life challenges get in the way of getting their education.

Dr. Leiba is an accomplished leader who currently serves as Dean for the School of Health
Sciences at Miami Dade College (MDC) where he implemented numerous allied health
programs to meet workforce needs. Before being named Dean for the School of Health
Sciences Dr. Leiba served as Chairperson and Associate Professor in
the School of Health Sciences.

As Dean, Dr. Leiba provided strategic leadership for the
School of Health Science, he is committed to students by offering personalized attention
and transformational learning opportunities. Before joining Miami Dade College Dr.
Leiba served as a faculty member at Anthem College and Sanford Brown College. His
professional experience is extensive, including practicing in the dental arena for more
than 20 years. During his tenure at Miami Dade College, he secured several grants to
assist students in their educational journey. He also spearhead several new
programs and assisted in revamping program curriculums to meet the needs of the 21st
Century.

Dr. Leiba has served in various leadership roles such as the first African
American President of the Florida Dental Hygienist Association and South Florida
Dental Hygienist Association. He also served as the National Association of Health
Services Florida Member-At-Large. He represents Miami Dade College’s Medical
Campus Black Male Initiatives (BMI) was designed to increase, encourage, and support the
inclusion and educational success of black male students at Miami Dade College and
was instrumental in forming Mu Beta Tau (Minority Brothers Together) the Medical
The campus chapter of the BMI.

In 2016 Dr. Leiba was honored with the Florida Dental
Hygiene Association Swan D Knowles Achievement Award and was the recipient of
Legacy Magazine Black Leaders of Today and Tomorrow Award and in 2021 he was
awarded with Legacy Magazine Top Black Educator Award.

Dr. Leiba is a member of the American College of Healthcare Executives, National Association of Health Services Executives, National Society of Leadership and Success, American Association of Community Colleges, American Dental Education Association, Florida Allied Dental Educators, American Dental Hygiene Association, Florida Dental Hygiene Association, South Florida Dental Hygiene Association, and Association of Florida Colleges.

Dr. Alwyn Leiba holds an Associate of Science and Associate of Arts from Miami Dade
College, a Bachelor of Science degree from Saint Petersburg College, a Master of
Business Administration with a concentration in Healthcare Management from American
Intercontinental University and a Doctor of Philosophy degree from Northcentral
University. Dr. Leiba is married with two teenage boys and his favorite quote is “The
The surest way not to fail is to determine to succeed”.

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Is college right for you? Is the price for post-secondary learning a challenge? A one size fits all educational system does not work for everyone. Rafael Castaneda is intentionally creating pathways of learning for today’s consumer learners. 

Low debt affordable certifications in immersive technologies may be the answer you need on your academic journey. MedCerts offers a strategic and applicable pipeline into the healthcare and information technology industry by leveraging employment partners to address the current labor shortage.

Learn how Rafael is answering the digital divide with online certification programs created for your educational journey forward. 

In his more than 15 years in the postsecondary arena, Rafael has focused on workforce strategies that build programmatic pathways for unemployed and underemployed students from underserved populations. 

Before joining MedCerts, Rafael was the chief academic officer and dean of education at CBD College, a private two-year allied health college in Los Angeles. Rafael also served as a strategy and innovation leader for Jobs for the Future (JFF) crafting connections between postsecondary actors and thought leaders. He has also served as director of strategic partnerships at Ed2Go, a subsidiary of Cengage Learning that focuses on noncredit, industry recognized credential programs. 

Earlier in his career, Rafael served as director of academic operations at the Katz School of Graduate and Professional Studies at Yeshiva University and as managing director of online operations for the University of Cincinnati’s UC Online program. 

He is a member of the advisory board of the University of California, Irvine’s Customer Experience Program. 

A passionate believer in education as a great equalizer, Rafael joined MedCerts because the organization provides the opportunity to actively participate in bridging the digital divide and skills gap for unserved populations of students. This extremely rewarding and tangible championing of education-based initiatives alongside serving all demographics students provides a rare opportunity to not just speak but do.

Rafael is a husband to a brilliant and talented wife, father to two ambitious daughters, and an active member of his community. You will find him at a spin class most weekday mornings and doing outside activities with his family and their French bulldog, Penny, on the weekends. He has lived and worked in all time zones and nine states over the past 12 years. 

Let’s Welcome Rafael a. Castaneda to the Follow The Brand Podcast Where we are building a 5 STAR Brand that You Can Follow

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Dr. Eric A.W. Kelly III is an acclaimed business leader, entrepreneur, artist, author, poet, and community activist who lives in Durham, North Carolina. Born in Washington, DC, Dr. Eric Kelly III is the CEO of the Black Business Expo USA for more than 40 years. The Black Business Expo USA is one of the largest business showcases in the history of Black America in North America!

Dr. Kelly is also the founder of The Black Business Olympics, one the largest virtual global business showcasing events for Black Businesses Owners, Entrepreneurs, and Thought Leaders. Last year the Black Business Virtual Olympics showcased its 145 speakers to over 600,000 attendees during their quarterly Black Business Expo events. BBO's mission is to raise scholarships and laptops for high school students going to college. This year the Black Business Olympics plans to empower business by doing six events, one every other month. Jan. 17-23, March 21-27, May 16-22, July 18-24, Sept 19-25, and Nov. 14-20th.

Kelly's purpose for the Black Business Expo is to raise scholarships for students graduating from High school to attend college. Kelly has awarded more than twenty-five deserving students laptop computers and scholarship funds for over 30 years. The event’s success opened the door for him to become a widely respected host of local Radio & Television Shows.

Kelly has since produced such notable on-air shows as The James Stephens III Comedy Show, Business Worldwide, Games People Play, Young Gifted and Facts, and The Man on the Spot, as well as launched the North Carolina Central University Sports Network. Additionally, Kelly has used his media platforms to work with young people on how to be a part of the television and radio industry; provided training for students requiring communication skills to succeed in Radio & TV; shared his knowledge with students on how to create Radio and TV shows, along with, provided scholarships for high school students pursuing college.

Dr. Kelly is the recipient of numerous awards and recognitions including the Standard of Excellence Award for Corporate Trade Shows, Gold Award for Corporate Diversity and Inclusion, Southwestern Sales School Lifetime Master Salesman Award, and The Raleigh/Durham Minority Business and Development Center Award for Minority Advocate of the Year. Kelly's Photo Journalist career includes such clients as Black Enterprise Magazine, The Million Man March, Delta Airlines, The Urban Journal, Black Business Magazine, and The Carolina Times. He is the author of five DVDs and art books, Art Anthology Human Landscapes, Barack Obama -The Face of Change, Michael Jackson - The Man in the Mirror, Amazing Lights, Then, Color Spots, Cyclone, and On A Hot, Hot Day. His Master Salesman book, The 8 Steps to the Road to the Sale, is the textbook used in the course he teaches at Durham Tech Community College. Dr. Eric Kelly III is a widely sought-after speaker for conferences, corporate workshops, and school events to promote self-esteem, business strategies, art, and entrepreneurship. His dedication to Community Engagement and Service is unwavering as he often mentors minority business owners on business strategies, business plan writing, sales winning methods, and other key elements vital for entrepreneurs. Kelly also contributes his time and energy volunteering to help local businesses and nonprofits organizations with their branding, advertising, public relations, marketing, and revenue-generating initiatives.

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Do you have the drive and confidence in yourself to be a leader in your field? Bernadette Vincent started with her strategic plan early in her career with a goal-oriented, innovative and creative mission. Her style of leadership is promotive and keeps everyone’s best interest at heart when advocating for her team’s success.

Bernadette Vincent believes we are all capable of doing more. Decide what your development milestones for your journey are and advance your professional growth toward your dreams.

As President & Chief Operating Officer, Bernadette leads dialysis and health services operations at Satellite Healthcare, including delivery of care and treatment within the chronic clinic, home, and acute care settings. She also oversees several administrative functions and serves on four Satellite Healthcare Board of Director Committees. Bernadette also oversees other Satellite Healthcare strategic businesses and ancillary services, including Vascular Access Centers, Ambulatory Surgery Centers, and Medical Nutrition Therapy.

A registered nurse and a former dialysis nurse, Bernadette has many years of clinical experience and an outstanding track record of business success. She has served as a senior-level health care executive working with a who’s who of organizations, including dialysis companies, hospitals, integrated delivery systems, physician services, national and regional health plans, several ambulatory care lines of business, health services, and home health agencies.

Bernadette holds an MBA from The George L. Graziadio School of Business at Pepperdine University and a B.S. in Nursing from Dillard University in New Orleans. She was also a founding member of the Laureate Academy Charter School’s Board of Directors, serving on the Finance Committee and as the Chairman of the Development Committee. Bernadette is a member of the board of directors of the National Kidney Foundation for the San Francisco Bay Area and the Pacific Northwest and a member of Adaptive Business Leaders (ABL), a professional innovation organization for executives. Other key memberships include a long-standing member of the American College of Healthcare Executives (ACHE), National Association of Health Services Executives (NAHSE), and National Healthcare Association, formerly known as National Renal Administrators Association.

Let’s welcome Bernadette Vincent to the Follow The Brand Podcast Where we are building a 5 SAR Band that you can Follow!

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Good Stories can be unpredictable which keeps people listening. Emotion and intrigue are what good stories are all about. When a story is predictable we normally turn off but a good unpredictable story attracts our complete attention.

When interacting in the virtual world you can make subtle changes in tone, movement, and content to enhance engagement and trust from your audience. Passion and enthusiasm will allow your audience to lock in memorable experiences for maximum impact.

British-born Peter Hopwood travels the globe (physically & virtually) supporting executives, leaders, founders, and teams to craft and deliver engaging stories, increase their leadership presence and persuasive connection - with impact.

Peter’s coaching skills strengthen CEOs, leaders, and TEDx speakers’ storytelling skills and presence on stage or virtually. His professional range covers from Brand stories, CEO conference talks, to virtual selling techniques.

Peter’s 15-year experience helps bring more value - every time you speak.

With the extensive international experience of working alongside founders and global accelerators in Europe and the MENA region, Peter helps to transform and strengthen pitches that connect, engage, and get listeners to take action.

As a global corporate events MC, hosting 500+ events, Peter shapes some of the strongest tech stages on the planet, including MWC Europe / Asia / US, GITEX Dubai, and JEC World - more recently involved in challenging demanding hybrid projects creating engaging & intriguing worldwide virtual experiences.

Peter Hopwood is also the Chair of the Communication Committee of The World Innovation and Change Management Institute (WICMI), Peter has also worked in 41 countries (physically) and lived in 7 - now based in Split. Croatia.

Let’s welcome Peter Hopwood to the Follow The Brand podcast where we are building a 5-star brand that you can follow!

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The Modern Mentor Featuring Oyinkansola “Bukky” Ogunrinde is the Owner & Principal of FUNMI Healthcare Consulting.

With a passion for the delivery of healthcare. Oyinkansola “Bukky” Ogunrinde finds her brand through integrity, trust, and building solid relationships.

As we conclude Black History Month and begin Women’s History Month, I would like to introduce you to the first African American Woman to lead the ACHE of South Florida. This is The Follow the Brand Podcast. I am your Host Grant McGaugh CEO of 5 STAR BDM Where We are Building a 5 STAR Brand You Can Follow!

Bukky is an immigrant from Nigeria who was born into a family of healthcare practitioners and found value in helping clinicians and physicians with their business to focus on medical care. She is a practice coach who leverages learning agility, critical analytic thinking, and strategic planning to achieve a positive outcome for her clients.

Bukky encourages us to follow a personal value framework and believe in ourselves to navigate our endeavors. If the door is closed, look for the open window to your dreams!

Oyinkansola “Bukky” Ogunrinde is the Founder and Chief Practice Transformation officer for FUNMI Healthcare Consulting, LLC, a consultancy specializing in the management of physician practice and ambulatory services. Currently, she serves as a senior practice coach for an organization that services over 500 healthcare organizations.
With about 12 years in healthcare administration and management, she specializes in providing leadership and management services in the areas of general administration, operations, financial management, business development, project management, and strategic planning.

Before now, she worked as the director of physician surgical operations during which she oversaw surgical departments including orthopedic surgery, plastic surgery, genetics, nephrology, urology, gastroenterology, and general surgery in a pediatric healthcare system. She also served as the operations project manager during which she oversaw the management of strategic and operational alignment initiatives in another healthcare system’s long-term care division. As the planning & performance improvement leader, she oversaw some of both hospital and ambulatory-based clinical operation continuous improvement projects and business plans. As a management fellow, she led operational teams and facilitated business initiatives in a healthcare system that was undergoing an eight (8) hospital merger and acquisition process.

She is an active member of the community through various professional, civic, and volunteer efforts. She is the 2022 President of the American College of Healthcare Executives (ACHE) of the South Florida chapter – making her the first black woman to hold this office; a former board member and current member of the South Florida Chapter of the Medical Group Management Association (MGMA) and; a member of the Florida Chapter of the National Association of Healthcare Services Executives (NAHSE).

Bukky has another passion - helping healthcare management students and emerging leaders in their professional development. This burning call to action is what guided her to co-create and co-direct the first in the nation- Remote Healthcare Administration Internship (RHAI), a successful endeavor undertaken to help those that lost their internships and fellowships as a result of the COVID-19 pandemic. She practices a very simple personal philosophy – always be of service to others whenever you can.

Bukky holds a Masters of Health Service Administration (MHSA) degree from the University of Michigan, Ann Arbor, MI and, a Bachelor of Science degree in Biology with a minor in Chemistry from North Carolina Central University, Durham, NC.

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Beyond Your Digital Front door with Chana Averbuch EVP of Primeview Americas

Space in a healthcare facility is often very sterile, unimaginative, and does little to change the experience of the guest or patient. Chanan Averbuch of PrimeView America is set out to change that.

Welcome to your number one podcast station. I am your host, Grant McGaugh, and this is the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow.

Chanan challenges the healthcare industry to create the right distractions that bring your space alive with a dynamic digital presence. Suppose your goal is to make people feel unique and memorable when they are in your facility for competitive advantage. Then why not invest in a technology in which your brand extends beyond the walls of your facility. Chanan’s team will help you stay connected with your patients even after they check out by utilizing innovative ideas and immersive digital technologies.

Chanan is the EVP of Primeview Americas, a specialized visualization company focused on engineering and manufacturing premium display technology. The company’s solutions can be found in board rooms, museums, casinos, retail stores, hospitals, hotels, broadcast studios, houses of worship, universities, control rooms, and properties around the globe.

His achievements at Primeview include:

• ESPN Sports Center DC2 Studios
• ABC, CBS & Hearst nationwide broadcast studios
• Northwestern University Athletic Center
• Duracell HQ Innovation Center
• HP Aruba Customer Experience Center
• Ernst + Young Accounting Innovation Centers
• NASA DC Command Centers

Before devoting his work full-time at Primeview Americas, Chanan served as a Business Manager and Acquisition Analyst for a family office investment company. Before that, he ran the visual merchandising for a $100m global manufacturer and served as a financial analyst for Starz Entertainment group.

For nearly a decade, Chanan has been in many industry publications providing editorial information on the evolution of the display industry, Audio/Visual marketplace, and Virtual Reality forums.

In addition to fathering with his wife Shirra, two girls (ten and four years old) and three boys (eight years old, six years old, and now four months old), Chanan is an active member of his South Florida community and non-for-profits.

His hobbies include cycling, weightlifting, boxing, tennis, football, basketball, and he enjoys the great outdoors.

Let’s welcome Chanan Averbuch to the Follow The Brand Podcast!

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How do you grow as a leader and maintain a positive work/ life balance?  Seasoned hospital executive  Andre Boyd will answer these questions and more. Welcome to your number one podcast station. I am your host, Grant Mcgaugh, and this is the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow.

Andre Boyd defines his brand through his family and leading with an example of caring for others. According to Boyd, the Healthcare business is about people taking care of people most efficiently and effectively.  Andre says to grow your community relationships, gather mentors and advocates, and find the hidden gem in yourself to shine.

Andre A. Boyd, Sr., FACHE, has been Chief Operating Officer of The Christ Hospital Health Network since January of 2022.  In his role, he manages all clinical and non-clinical hospital operations for the enterprise.  In addition, he is responsible for the transplant program, construction projects, and ambulatory outpatient centers.  Mr. Boyd has more than 19 years of professional experience in healthcare administration, operations, business development, project management, physician relations, and ambulatory development.

Before joining The Christ Hospital Health Network, he worked as Chief Operating Officer of New Hanover Regional Medical Center.  New Hanover Regional Medical Center has three hospital campuses and a total of 800 beds.  During his tenure at New Hanover Regional Medical Center, he increased volume and operating margin, improved patient satisfaction, and employee engagement scores, and led multi-million-dollar construction projects.    

His professional career also includes serving as Chief Executive Officer at Jackson North Medical Center in Miami, FL, Chief Operating Officer at Tristar Greenview Regional Hospital in Bowling Green, Ky., Associate Chief Operating Officer and Ethics and Compliance Officer at Centerpoint Medical Center in Independence, Mo., and as Business Administrator in perioperative services at Holy Cross Hospital in Silver Springs, Md. 

Mr. Boyd earned an undergraduate degree in biology/pre-medicine from Nicholls State University in Thibodaux, Louisiana, and a Masters in Health Administration from Tulane School of Public Health in New Orleans, LA.

Andre is a Fellow of the American College of Healthcare Executives and a member of the National Association of Healthcare Services Executives. Industry Era’s magazine recognized him as one of the ten best COOs of the year in 2020. The National Association of Health Services Executives (NAHSE) named Andre the 2019 Senior Healthcare Executive of the Year.   In addition, he was named as one of Modern Healthcare Magazine’s top up and comers in healthcare in 2016 as well as recognized by Becker’s Hospital Review in 2012 as one of the “100 Hospital and Health System COOs to Know” and in 2012, 2013 and 2015 as one of the “Rising Stars: 25 Healthcare Leaders Under 40.”

Let’s welcome Dre Boyd to Follow The Brand Podcast! 

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Hello and welcome to your number one podcast station. I am your host, Grant McGaugh. Host of the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow! It’s an honor for us to tell the story of a recipient of over 320 international awards on design and branding, David Brier has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion.

A native New Yorker and Google’s #1 ranked rebranding expert, David’s 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today’s business climate.

In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a Foreword written by Shark Tank star and CEO of FUBU Daymond John.

Applauded by the likes of NY Times bestselling author of “Pitch Anything” and multimillion-dollar dealmaker Oren Klaff, David is called “a branding genius” by billionaire Grant Cardone and Shark Tank's Daymond John calls him “brilliant with branding.”

Claude Silver (Chief Heart Officer at VaynerMedia, Gary Vaynerchuk’s agency) wrote of his bestselling book, “This is not only an outstanding book on branding but is an excellent example of branding, design, and content I keep in my office. I only wish I had this book at the beginning of my career.”

David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.

When you have a goal to become a Design Expert you must learn how you are perceived by others. Focusing on your brand message will help you to gain trust and cooperation with your team of high-performing executives.

Let's Welcome David Brier to the Follow The Brand Podcast

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Welcome to the Follow The Brand podcast, Where we are building a 5 STAR Brand that You can Follow! I am your host Grant McGaugh bringing you one of the brightest minds in healthcare today, Carladenise Edwards. She was called to healthcare to have an impact. Challenges are exponentially greater today for the industry, and a decision must be made on investing in our future today.

Knowledge is power, and we must learn from each other and understand the confluence of politics and economics to create a better healthcare experience for all.  Bring value every day and build relationships with people willing to make the investments for our community.

Carladenise says her keys to success lie in the simplicity of Being Present, Don’t Quit, and strategically planning to solve problems.

Dr. Carladenise Armbrister Edwards is approaching thirty years of professional experience, from serving as an Assistant Dean at her alma mater, the University of Pennsylvania, to serving as a government official leading strategy for Providence St. Joseph Health, a $24B health care company. She is a seasoned executive who loves taking on new challenges and solving complex problems. At the height of the global COVID-19 pandemic, Carladenise began a new chapter that draws on her training and experience as a medical sociologist, business development guru, and avid student of the healthcare economy. 

Her desire to serve led her to the role of executive vice president and chief strategy officer at Henry Ford Health System in July 2020, where she is responsible for providing executive counsel and leadership for the system’s strategic planning efforts and partnership ventures, business development, and transformation initiatives, government affairs, as well as Henry Ford Innovations, the health system’s multi-disciplinary team responsible for product design and commercialization, technology transfer, licensing agreements and international programs. Before joining Henry Ford Health System, Carladenise served as EVP of Strategy at Providence St. Joseph Health, where she was promoted from Chief Administrative Officer for Population Health to SVP of Contracting to Chief Strategy Officer.

Giving back to the community is a top priority of Dr. Edwards, who has started two endowed scholarships for African-American students, one at the University of Pennsylvania’s School of Nursing and the other at Johnson C. Smith University.  She serves on several non-profit boards, including Heluna Health, College Success Foundation, American Board of Internal Medicine, Rand Health, e-Health Initiative, and Connect 313. She has a long history of serving as a strategic advisor to start-ups, technology, and healthcare companies, currently serving as an advisor to Apatics and Parsley Health. 

As a military brat, Carladenise imagined settling down in one place, but the universe had different plans. She graduated from high school in San Diego, CA, then received her BA and MS.Ed from the University of Pennsylvania, followed by a trip down south to Gator country, where she received her Ph.D. from the University of Florida. She studied neuroscience at the University of Leuven in Belgium and gerontology at the University of California Los Angeles and has worked in Florida, Georgia, California, Washington, and now Michigan. She lives with her husband, Herman Edwards, and two teenage children, William (18) and Zora (16), who have embraced traveling, learning and growing in the same vein as their mother.

Let’s Welcome Carladenise Edwards to the Follow the Brand Podcast!

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Hello and Welcome to the Follow The Brand Podcast! I am your host, Grant McGaugh, and I wanted to know the impact of empathy and advocacy regarding career development. My guest Laura Marquez believes in two simple principles diversity of thought and the human connection. First, people are your most valuable assets; that’s why she doubles down on soft skills that include emotional intelligence. She is empathetic to every patient and colleague and strives to show up every day as her best self.

Laura Marquez is a one-time emergency medical assistant turned Clinical Informatics IT Leader helping patients with the technology tools to help improve the patient experience. Thriving under tremendous pressure and a passion for helping patients, she applies skills learned over a career by tapping into her strengths of compassion, communication, and competitiveness.

Laura Marquez is the Assistant Vice President for IT Applications at UConn Health, in Farmington, CT. Marquez brings more than 20 years of healthcare experience leading dynamic teams, driving innovation, and bringing out the best in people by tapping into their strengths. In addition, she has shared ideas to improve the workplace with empathy as a TEDx speaker and is regarded as a servant leader with a strong focus on the patient experience.

Before UConn Health, Marquez led several IT teams at Valley Medical Center in Renton, WA, and served as a clinical informaticist and build analyst at the University of Washington in Seattle, WA. In addition, she brings forth a unique clinical perspective from years spent at the bedside of a regional Level-1 trauma center as a medical assistant.

Marquez holds a Master of Healthcare Administration from the University of Washington and a Bachelors in Biochemistry from Western Washington University. She has also participated in an executive leadership development program with the American College of Healthcare Executives (ACHE) and is pursuing Fellowship status. Both inside and outside of work, she enjoys coaching and mentoring others in technology and leadership.

Let's Welcome Laura Marquez to the Follow The Brand Podcast, where we are building a 5 STAR brand that you can Follow!

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Hello everyone, and welcome to the Follow The Brand Podcast. I am your host, Grant McGaugh, and today I would like to know if you have a curiosity to achieve greater knowledge. My guest John Carpenter does, as he stated during our interview, that he helps students manifest their intellectual ability to think bigger about the world around them.

Career development can be achieved by looking into the mirror and asking yourself how you are contributing to your success and the success of others. This may be a good time, to be honest with yourself. You can become stronger and more confident by working with others to collaborate and leverage a collective call to action.

If you are looking for that moment of clarity to expand your influence in the community, let’s contribute and empower ourselves with a spirit of resilience to create change in our society.

John Carpenter is the Assistant Director of Executive Education for the College of Business at Florida Atlantic University, the largest provider of graduate degree and professional development certificate programs in the State of Florida. He oversees recruitment, marketing strategies, program management, and corporate partnerships for business professionals throughout South Florida, nationwide, and internationally. Before this role, he was the Director of Finance for International Education Corporation in Orlando, Florida, for five years.

John earned a Bachelor of Arts in Architecture, Urban & Regional Planning, an Executive Master of Business Administration, and several professional certifications in sustainable cities, project management, and urban development. John serves on the West Palm Beach Community Redevelopment Agency Advisory Board, which focuses on social and urban redevelopment for blighted and underserved communities in the northwest district of West Palm Beach. He is the liaison to the National Black MBA Association (NBMBAA) and National Association of Health Service Executives (NAHSE) South Florida Chapters. John co-founded and is a mentor for the FAU Business Mentor Program and served for eight years as the Florida Regional Director of Administration for Alpha Nu Omega Fraternity, Inc., which promotes leadership, professional development, and community engagement amongst college students from minority and marginalized communities.

John’s extracurricular interests include worldwide travel, volunteering, cycling, and an affinity for various art, music, literature, and city planning.

Let’s welcome John Carpenter to the Follow The Brand Podcast, Where we are Building a 5 STAR Brand that You Can Follow!

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Hello everyone, and welcome to the Follow the Brand Podcast. I am your host, Grant McGaugh, and I would like to share a question from one of our listeners. Why personalize your brand for career development?

I will let my guest Greg Monaco answer that question. In this episode, He asks whether you relate to your job from a perspective of personal mission with a clear goal to solve a problem for others.

You get excited by your ideas by telling your story as an individual. A personal brand lives with you forever and is powered by the source of your idea, the truth of who you are.

Get in touch with your power source, lead with your truth and captivate others with your story when you are fueled by your passion and the dramatic episodes in your own life.

Greg Monaco is a Brand & Story Coach who sees himself as a lone wolf, an independent thinker, a unique creator. He has run his own business for the past 20 years as an entrepreneur, brand strategist, and writer and helps big thinkers go bigger.

As a Brand and Story Coach, he helps people tell magnetic stories so they attract the work they love. He works with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities.

Through his online network, Fearless Brands, he is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.

Previously, he was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy, helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM, to name a few.

You can see his ideas on Entrepreneur.com, Advertising Age, and Human Resources Executive. He also hosts branding and storytelling courses and workshops. Beyond branding, He has also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and his three children, Aidan, Cameron, and Kylie.

Let’s Welcome Greg Monaco to the Follow The Brand Podcast, where we are building a 5 STAR Brand that you Can Follow!

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Welcome to the Year 2022! I am your host Grant McGaugh of the Follow The Brand Podcast, and I have an important question to ask you. What if the next big opportunity was right in front of you? Are you prepared to take advantage?

My guest Carl McIver delves into this question and more as we explore the possibilities that await those ready to explore the metaverse. It is essential to know how to position yourself for career success by utilizing technology to create wealth in the digital age.

Gamification has been used in the metaverse extensively. It is not new. However, now the creative design opportunity is open to everyone. Imagine having meetings not on a 2x2 window on your zoom but in a full-body 3-dimensional executive virtual reality meeting room.

You, too, can own the creative edge that differentiates your position in the market with an affordable price tag to share ideas and concepts in your professional business network.

Carl McIver says, “The more you validate others, the stronger you become. Have a strong different idea. Don’t be afraid to be different or fail or if someone doesn’t understand what you are doing.”

"If you're not first, your last" is Carl McIver’s motto. He Serves as a creative talent for small to large organizations, advertising agencies, design studios, and independent clients. Over the years, it has helped him realize that being the best is good; being the first is better.

His education began at the High School of Art & Design in New York City and Pratt Institute of Design in Brooklyn, New York.

Carl has been fortunate to have worked with creative teams in producing materials for Apple, American Express, Sears, Pfizer, Google, New York Medicaid Managed Care, Columbia Music, Simon Schuster, and many more. He learned much from these project experiences and earned multiple design awards over the past years.

Doing what you love in life is only as important as caring for the people you serve. He has enjoyed many decades of volunteer work in interior design and video direction for the Watchtower & Bible Tract Society. Carl also traveled to Hong Kong, Paris, Italy, Greece, and Hawaii as an International Convention Delegate for the organization.

He is proud to have recently launched a few global initiatives to provide public awareness and brand identity engagement.

Carl has branding social media creative oversight of Red Bloodless Medicine and Surgery, The Nursing Ecosystem, and Metaverse Fitting, which provides new pathways for public awareness, more significant partnerships, and more stakeholder positioning opportunities.

Let’s Welcome Carl McIver to the Follow the Brand Podcast. Where we are Building a 5 STAR Brand that you can Follow!

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Happy Holidays and HAPPY New Year!!!  I am your host Grant McGaugh of the Follow The Brand podcast.  We have had a fantastic year in our inaugural launch since June 2021.  I want to thank all of my guests who took the time to appear and share meaningful insights on personal branding and business development.  

We developed Season 2 to empower our audience by listening to industry experts share knowledge, experiences, and opportunities to advance their careers and business.  Leadership Coaching and confidence can be had by taking the time to invest in your professional growth.  I encourage you to seek out professionals who understand your career and can help you to the next phase of your life.   Remember, it is never too late to make a change in your career. Position yourself by acquiring the skillsets that fill the requirements for achievement.

In this recap episode, my podcast producer Daniela Gilet and I recap what we learned from each show.  Some guests tell a story of resilience, overcoming the odds in the face of significant challenges. At the same time, others give direction as a trusted advisor. 

The series is designed for Working Professionals. Without building reciprocal solid business relationships, it cannot be easy to reach your goals.  That’s why we encourage business development strategies to advise you through the pitfalls that come along the path to success. 

Whether you’re starting a new business, career or struggling to grow your existing one, a business development strategy can be a great idea. Strategic planning is at the core of business development services from our show sponsor, 5 STAR BDM.

Through the Follow The Brand Podcast, 5 STAR BDM creates long-term value focusing on differentiation as one of the crucial steps to growing your business or career. Thank you for listening, and remember, we are Building a 5 Star Brand That You Can Follow! 

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Happy Holidays from the Follow The Brand Podcast!!  I am your host, Grant McGaugh, and today I come bearing gifts! One of the biggest hurdles for our diverse population of emerging healthcare executives is access to opportunity. 

Imagine a world where only 11% of the RN workforce is male, only 5% of physicians identify as Black, and only 27% of board members at the top 100 U.S. hospitals are women. This is the healthcare workforce we know today. We believe we can do better. That’s why my guest Geoffrey M.  Roche is partnered with CommonSpirit Health to promote inclusion, diversity, and equity in healthcare through a $3 million scholarship program geared towards healthcare professionals looking to develop their skills, knowledge, and expertise through skills-based education and training. This scholarship offers experiential learning by providing access to top-tier institutions and relevant educational programs that will help professionals in health solve the diverse challenges they’re facing

Geoffrey is an accomplished leader with steadfast commitment and passion for healthcare innovation, future-focused strategy, transformation, and workforce impact. His professional career has included over nine years in hospital administration, where he served as a strategic advisor to the President and CEO and department director of various departments, including Business Development and Planning, Government Affairs, Community Health, and Public Relations, for a regional healthcare system in Northeast Pennsylvania. Geoffrey also has served in senior leadership roles at two academic institutions. He led strategic partnerships, organizational strategy, and business development for Lebanon Valley College and Harrisburg University of Science and Technology. He has significant experience creating high-impact partnerships. He is also an Adjunct Instructor of Health Administration in the MBA/MHA Program at Moravian University, serves on the United Way of Lebanon County and United Way of Pennsylvania Board of Directors, IU 13 Board of Directors, Leadership Council for Moravian College, Patient Safety Committee for WellSpan Good Samaritan Hospital, and as an elected School Director of Annville-Cleona School District.

In this episode, Geoffrey Roche and I discuss the identified inequities among healthcare professionals and how he has committed himself as a healthcare leader to promote the Equity Impact scholarship to create a  more equitable workforce for minority healthcare professionals. As the son of a Nurse, Geoffrey has been an advocate for the healthcare profession all his life, and he has been making a positive impact professionally since 2008.

Let’s Welcome Geoffrey Roche to the Follow the Brand Podcast, Where we are creating a 5 STAR Brand That You Can Follow!

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Did you know that the most powerful tool on Earth is the Human Mind? According to my next guest, Reggie Grant says. First, you must understand your Real Power. Education is your way to open all the doors of your dreams. It is all about finding your truth and telling your own story by clearly articulating your vision.

Reggie Grant is an Ex NFL player turned educator and entrepreneur. Through his programs, he has put over 150 kids into the NFL. Learn to manage your brand and understand how to shape your story for continued success. It is about elevating someone else and positioning yourself to WIN!

Reggie consults with CEOs, and start-up companies to help them develop revenues, cultures of success and position them to raise capital. He uses eSports Instruction, eSiPitch, and non-traditional Business Accelerator platforms. He is a serial entrepreneur, former English teacher, and professional football athlete. He has a passion for empowering and inspiring individuals to be successful. All because he has been helped and inspired during his journey. Understanding that success is defined differently for all of us, he works with schools, organizations, and special projects that empower people with the tools for success.

Reginald often delivers dynamic keynote addresses, facilitates workshops, and works with youth on developing and implementing "A Winners Mindset."

He is the author of "Entrepreneur: Your Guide To Starting Your Business" (2020), "Managing Your Brand: You Can Pimp Me, But You Have To Pay Me" (2019), Youth Entrepreneur Impact Program(YEIP) (2018), "Thoughts of An Urban Teacher" (2017), "Effective Mentoring in the 21st Century" (2017), "Success Stories Insights by African American Men" and the workbook for young readers (2016), "200 Writing Prompts" (2016) and numerous other books, teacher guides, workbooks, and articles.

A former NFL (New York Jets) and CFL player, he also finds time to serve on several boards of national organizations working with youth. A former high school and middle school English teacher (17 years), he has worked on statewide assessment development and curriculum for the State of California. In addition, he currently consults with companies in various industries, from apparel manufacturers like the Retired NFL Players Congress to tech industry innovators.

He is the CEO of eSportsInstruction.com "eSports Business Accelerator" and partner in A Family of Authors and Grant Language Academy. A Family of Authors promotes literacy and helps authors publish and market books. The Grant Language Academy provides university tours for international students and families, summer ESL programs, workshops for urban youth on academic skill development, and summer author programs. GLA also provides seminars for educational professionals and other groups.

Let's welcome to the Follow The Brand Show, Mr. Reggie Grant, Where we are building a 5 STAR Brand That You Can Follow!

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One of the biggest challenges in healthcare is revenue cycle management. The continuous struggle between providers, payors, and patients in claims management is worldwide. This is the Follow the Brand Podcast with host Grant McGaugh, and we would like to explore this mounting problem with an industry expert Bernadette Albury.

She talks about budget, goals, and dialogue as keys to understanding denial management. Bernadette also helps providers maximize their payor contracts and gives proven strategies to overcome the denial of a claim.

Bernadette Albury, President and C.E.O. of Gateway Healthcare Solutions (GHS), provides high-quality program, project management, and professional services solutions to local, regional, and national clients in the healthcare industry. She is a visionary professional focused on developing quality solutions and delivering exceptional results. She is committed to enhancing individuals, teams, and organizations' efficiency, effectiveness, and overall performance. While operating in her passion, she provides leadership and professional development at all workforce levels, from direct service workers to management and executive team members.

The birth of GHS started with an entry in a journal during graduate school that propelled the vision to establish a compelling and energetic organization to satisfy the solution to many challenges faced within the healthcare industry. Ms. Albury quickly began to create the foundation by fueling her passion for coding, contractual language, and maximizing strategies. Thus laying out the framework for the early stages of GHS. Bernadette Albury merged with several dynamic organizations to better assist in gaining the necessary knowledge to operate in wisdom and the spirit of excellence.

Since then, Bernadette Albury has brought a wealth of Healthcare Industry experience, along with a great deal of employee engagement, workforce development skills and experiences, and a deep understanding of operating and developing a cohesive environment. She specializes in transformational Consulting in healthcare, Denial Management, Employee and Customer Engagement Services, Reimbursement Methodology, Revenue Cycle Management, Medical Coding Analysis, Strategic Planning, Professional Development and Training, Executive and Professional Coaching, Monitoring and Compliance, and Oversight Services.

Ms. Albury has the proven ability to monitor, assess, and turn around failing programs and immediately implement effective remediation plans. She establishes interconnected teams and works collaboratively with staff, project teams, and community partners. She benchmarks integrity, establishes appropriate use controls and performance metrics to gauge program effectiveness, and maintains accountability for implementation. Ms. Albury has a passion for excellence that serves as the foundation for driving client satisfaction, high-quality results, and project success.

Selecting the right healthcare solution advisor can bring you the management services you need and the peace of mind you deserve. Please welcome Bernadette Albury to the Follow The Brand Show, where we are creating a 5 STAR Brand that You can follow!

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Happy Holidays and Welcome to the Follow the Brand Podcast Show.  I am your host, Grant McGaugh, and I have the pleasure of bringing an exciting guest to the podcast.  Aliya Aaron is an accomplished healthcare professional and entrepreneur. As the CEO of Nursing Innovation Hub, she is helping aspiring businesses to achieve their goals of success by offering a series of accelerators, incubators, and boot camps.

From ideation to meaningful product creation, her team of experts will help you deliver an investor pitch, raise startup capital and properly structure your business for tax, accounting, and legal implications.

Aliya Aaron featured in CIO Review, Women in Tech Review, Med Tech Outlook, Legacy Magazine, Today’s Purpose Woman, Journal of Nursing Informatics, and International Archives of Nursing and Health Care. Honors also include South Florida Top Black Healthcare Professionals 2019. The founder and Executive Director of Nursing Innovation Hub, Inc., a nurse-led healthcare technology business accelerator established in 2019 to support entrepreneurs and aspiring innovators building for the future of health.

Aliya is also Principal of AMR Healthcare Consulting, LLC, a technology firm delivering innovative healthcare IT solutions to hospitals and physician practices since 2010.

Before founding AMR, Aliya served as a clinical strategist and nurse informaticist for prominent software vendors, where she developed and implemented electronic healthcare record systems and solutions for healthcare organizations.

Aliya also served as a nurse researcher for John Hopkins University and National Institutes of Health and a Healthcare IT Consultant for the VHA Chief Health Informatics Officer, supporting the clinical and business information system of the U.S. Department of Veterans Affairs.

As a critical care registered nurse leader, nurse informaticist, researcher, and entrepreneur, Aliya has over 20 years of healthcare technology industry experience advising organizations and investing in digital health startups.

Let’s welcome Aliya to the Follow The Brand Podcast Where we are building a 5 STAR Brand that You can follow.

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Hello, and Thank you for tuning in to another episode of Follow the Brand. I am your host, Grant McGaugh. Today My guest Marke Dickinson asks, How do you Measure the Success of Your Personal Brand?

As the Chief Marketing Officer for a national Healthcare organization, Marke knows branding defines character, tone, strength with a clearly defined value proposition. One of the critical factors that affect your brand is how you spend your time and who you spend your time with. Marke says it is essential to learn to get a broader perspective and drive your life to a point where opportunity meets preparation.

Marke Dickinson is a seasoned leader with more than 25 years of management experience. He is the Chief Marketing Officer at ChenMed, a leader in bringing value-based, concierge-style health care to the neediest populations. In this role, he is responsible for all marketing and advertising efforts to grow the number of patients ChenMed serves. Marke is also accountable for utilizing public relations to expand ChenMed’s notoriety and influence across all segments of the health care community.

Marke has a deep consumer marketing and finance background with an established reputation for delivering sustained profitability across diverse industries. His strategic, creative, and critical thinking balance has enabled Marke to lead major enterprise-wide growth initiatives from conception to completion. Before joining ChenMed, Marke spent more than a decade leading marketing and the Membership business at AAA. He is credited with leading double-digit growth in AAA membership and insurance policy sales over four years.

Marke is recognized as an insightful and thoughtful leader. At its 110th Annual Meeting in 2013, AAA honored him with a Special Award recognizing his leadership in fostering collaboration among AAA clubs across the US and Canada. In 2012, Dickinson was voted by the top 100 leaders in his company who most exemplified the organization’s core values of teamwork, respect, integrity, and quality.

Before AAA, Marke spent many years consulting companies in Accenture and CSC's health care, energy, and financial services industries. Marke earned an MBA at Harvard Business School, an MPP at Harvard Kennedy School, and a bachelor’s degree with honors in Finance at Penn State.

Let’s give a warm welcome to Marke Dickinson on the Follow the Brand Show, where we are building a 5 STAR Brand that you can Follow!

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Welcome to the Follow the Brand Podcast with Host Grant McGaugh. Are you getting the best quality outcome from your hospital experience? Did you know that the third leading cause of death in the U.S. is medical errors? My next guest David Wilcox and I want you to know how to take care of yourself during a hospital stay. David is a healthcare disruptor who wants you to be safe by putting care back in healthcare. David says the truth is in the data and he wants to talk to you about how not to be a victim of the American Healthcare system.

Dr. Wilcox is a Doctorate prepared nurse who also holds a master’s in health administration and is Board Certified in Nursing Informatics. Dr. Wilcox has 28 years of healthcare experience in which he worked as a bedside nurse, hospital administrator, and in healthcare information technology which has helped him to develop his unique perspective on the American Healthcare System.

Dr Wilcox has been published in Health Management Technology for his work in patient throughput, American Nurse Today for his work in health care mobility solutions and the American Organization of Nurse Leaders (AONL) Voice for the use of technology in wellness and patient engagement. Dr. Wilcox is the author of the book “How to Avoid Being a Victim of the American Healthcare System: A Patient’s Handbook for Survival (2021)” available at https://www.amazon.com/dp/0578878364 Dr. Wilcox is a past member of the Institute of Healthcare Improvements Flow Community and has presented at multiple national conferences.

Dr. Wilcox currently resides in North Carolina with his wife and their three dogs.

Lets give a warm welcome to Dr David Wilcox on the Follow the Brand Podcast. Where we are building a 5 STAR Brand that you can Follow!

Build a 5 Star Brand that You can Follow
Business Development and Personal Branding Services Call Us Now 305 562 1825.

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Hello Everyone, and Welcome to the Follow the Brand Podcast. My question to you is, “ DO you understand the true value of your data?” As a recent Cisco study made clear, cybersecurity will help fuel (and protect) an estimated $5.3trillion in private sector digital Value at Stake in the next ten years. This is the kind of numbers boards cannot afford to overlook. Cybersecurity Is More Important Than Ever. Cyberattacks can impact an organization's reputation, customer trust, stock price, and bottom line due to the cost of recovery.

My guest Dr. Alexis Perdereaux states that every organization will get hit with a cyberattack, so you must understand the fundamental security policies to mitigate and understand the risk.

Dr. Alexis is a Data Privacy champion who believes that everyone should own, control, and determine how their protected information is processed. A senior Global Data Protection & Cybersecurity Risk Leader with over 20 years of proven experience in Information Technology, Risk Management, Data Protection, Audit & Governance, and Compliance Controls within both regulated and non-regulated organizations across a diverse industry, including Retail, Healthcare, Finance, Banking, Insurance, and local Government.

A firm believer in the "Theory of Reciprocity,” Dr. Alexis regularly mentors and pays it forward through learning and speaking initiatives focusing on Data Privacy Protection, Regulatory Compliance governing the processing, disclosure, and management of consumer data.

Dr. Perdereaux-Weekes is an associate research fellow and member of the Cybersecurity and Information Privacy Policy Committee with the Americas Institute for Cybersecurity Leadership (AICL), a non-partisan think tank focused on cybersecurity discourse relevant to North America, Latin America, and the Caribbean. He is the immediate past president and member of the executive leadership board for the ISACA South Florida chapter and the Technology and Innovation Steering Committee of the National Association of Health Services Executives (NAHSE) South Florida chapter. Project Management Committee OUR ADDI. Member of International Association of Privacy Professionals (IAPP) and InfraGard (South Florida Chapter).

Dr. Perdereaux-Weekes holds a Master of Science degree in Information Security from Nova Southeastern University, an Executive Doctorate in Business Administration with a focus in Information Security from St. Thomas University.

Let’s Welcome, Dr. Alexis, to the Follow the Brand Podcast, where we are building a 5 STAR Brand that you can follow!

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Hello and welcome to the Follow the Brand Podcast.  I am your Host Grant McGaugh CEO of 5 STAR BDM. Today, we will talk about maintaining a High caliber Brand with Highly extroverted engineer and entrepreneur Christian Milaster.

Christian talks about enabling the delivery of extraordinary care by giving the right tools and optimized processes for improved patient outcomes. Christian owns a company called Ingenium which has a powerhouse of consultants with a high caliber of expertise in telehealth delivery and services.

With the avalanche of Digital health services overtaking the world, he shares his approach through a weekly newsletter that he publishes every Tuesday. With over 100 written articles and 40 speaking engagements, Christian Milaster shares valuable pragmatic insights with professionals seeking knowledge in the virtual care industry.

Christian Milaster says to share your knowledge without hesitation. Talent recognizes genius, and mediocrity knows nothing but itself. 

Christian Milaster is passionate about enabling the delivery of extraordinary care. He relentlessly advocates bringing personal satisfaction to the medical profession by applying systems thinking principles and implementing systems engineering solutions. 

Rooted in German Engineering and Systems Thinking, Christian designs and implements pragmatic improvement and optimization solutions, drawing from a wide range of disciplines, including design thinking, agile, lean, Baldrige, requirements engineering, and servant project management.

Christian is the founder and CEO of Ingenium Digital Health Advisors, a boutique consultancy focused on leveraging Digital Health to deliver extraordinary care. Ingenium comprises a 6-person consulting team and a consortium of over a dozen expert advisors.

Born, raised, and educated as an Engineer in Germany, Christian started his career at IBM Global Services before joining the Mayo Clinic in 2000. He worked for 12 years in various roles before launching Ingenium. He resides just outside Annapolis, Maryland, with his wife and two pre-teenage daughters.

Let’s give a warm welcome to my guest on the Follow The Brand Show, Christian Milaster! 

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Welcome to the Follow The Brand Podcast.  I am your host Grant McGaugh CEO of 5 STAR BDM. Today’s guest is a career Information technology professional with a keen focus on the healthcare field.  He uses his empathy and drive to bring innovative solutions to life to enable positive outcomes for the patients and employees he serves.

Harley got his start by taking advice from his relative’s friend to pursue a career in technology.  He would work in a doctor’s office working on computers at night and attend school during the day to get his bachelor’s degree from Florida Atlantic University and later a Masters’s Degree. 

Once he got into a leadership role, he saw the path to success.  As the manager for network engineering and telecom for a large institution he learned time management, further enhanced his people skills, and began to truly develop his management style. 

As the Manager of Network Engineering and Telecom, he oversaw Network Engineering, Telecom, Audio Visual, Cabling Infrastructure, Digital Signage, and Mobility teams. After successfully managing these teams and winning service excellence awards and being recognized by his peers as a transformational leader encouraged him to pursue the next step as a director. 

Currently, he is the Associate Director of Network Engineering and Operations at Jackson Health System. In this role he is overseeing the operations, setting long term goals, budgeting, and driving the technology of his teams.

Harleys says you must have both a formal education degree and technical certifications to compete in today’s IT job market.  He believes the true value; that whatever we do will stem from the people. To drive technology, we need to drive the people behind it. Understand what motivates individuals, understand how to keep them engaged, and encourage them to begin their path. At the end of the day, Harley believes that if he has impacted one person in his life during his journey then he will feel accomplished.

Listen and enjoy our discussion as Harley details his love to see people succeed as he leverages technology to its full potential.  Harley Ortiz is putting himself in the future to become a Chief Technology Officer to not only drive technology but give a true focus and path for an organization.  

Let’s welcome Harley Ortiz of the Follow The Brand Podcast here we are building a 5 STAR brand that you can follow!

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Welcome everyone to Episode 4 of Season 2 on the Follow The Brand Podcast. I am your host Grant McGaugh CEO of 5 STAR BDM. My question for you is Have you ever seen a purple squirrel with a yellow sweater? My guest today Tom Jordan sees them all the time in his business as a professional coach and executive recruiter. He is known as the Chief connections Officer for his program called M.I.N.D. Moving in New Directions.

Tom has a rare talent for helping professionals reach their true potential in their careers. He has over 1 billion dollars in sales over his illustrious career by leveraging his network of friends, peers, and people just like you.

Tom has an extensive 35+ background as a Billion Dollar Producer in Sales of Computer Hardware, Software, Long-term multimillion-dollar Consulting Contracts as large as $110 million, Computer Hardware Service Contracts. Some of these include IBM, Microsoft, Hewlett-Packard, Compaq, DEC (Digital Equipment Corporation), Sun Microsystems, PeopleSoft, Oracle, Marcola, Salesforce, Various EMR packages Such as Epic, Cerner, Meditech, Allscripts, and others.

He has also done several years of Corporate Recruiting, Executive and Professional Talent Hunting, and Contract Technical Recruiting. He also has done Executive, Professional, Management, Sales, Career, Life Coaching, and Training. He is coached six Fortune 500 CEOs and 20 of their executives. He also coached executives from large to small organizations. He has a true passion for helping people to truly love themselves, to get them on the right path, and how to stay on the right path to success.

Tom used to love Running, Biking, and swimming but due to an accident, he can no longer do that. He Completed 150 marathons by December of 2015, 2 Full Ironmans, and 4 half Ironman contests.

Before getting into full-time sales and recruiting Tom worked in Gainesville Florida at the University of Florida Shands Hospital doing paramedic work in the ER, LPN on the AIDS unit, and an/ EKG and Echocardiogram Tech in the heart station. He also worked part-time at the VA Hospital working in their computer department creating EMR'S with MUMPS. That's how he first got his love with EMR solutions.

Tom spent 6 years in the US Army as a COMBAT MEDIC/EMT PARAMEDIC / LPN.

He served with the 3/63rd Armor, Flak Army Hospital, 1/10 Special Forces regiment in Berchesgaten, Germany & Elsewhere and finished his Army career at Fort Lewis Washington, attached to 2/75 Rangers.

He has 3 three children, 2 Granddaughters, and a pet guinea pig named pumpkin that belongs to his granddaughter. When he's not working, he likes to volunteer, spend time with the family, go for long walks on the beach or parks, he loves to capture sunrises and sunsets on his camera. He also loves to read and write stories.

Let’s welcome Tom Jordan to the follow The Brand Podcast where we are building a 5 STAR Brand that you can follow!

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Welcome to the Follow The Brand Podcast! I am your host Grant McGaugh CEO of 5 STAR BDM. The focus of this episode is centered on Leverage and Opportunity. Our next guest has taken the unique skills he has acquired over 20 years of running the day-to-day operations of hospitals to the C-Suite at Atrium Health. He is committed to improving the status of healthcare across this country and is in the business to make a difference in his community.

He uses his skillsets in business acumen, operational efficiency, and leadership development to empower and engage his workforce with innovative platforms that impact his community. Learn the importance of having a vision that reflects on your WHY and builds powerful relationships.

BIO

Roy Hawkins, Jr., FACHE, currently serves as the President of Atrium Health North Market

encompassing Atrium Health Cabarrus, Atrium Health Stanly, Atrium Health University City

and the free-standing emergency departments in Huntersville, Harrisburg, and Kannapolis.

Roy’s focus is on achieving strategy execution for the market in alignment with Atrium

Health’s overall goal of operational excellence in key facilities.

Roy has served in leadership roles in academic, for-profit, not-for-profit, and government

healthcare systems. Before joining Atrium Health, Roy served as Senior Vice President and

Chief Executive Officer of Jackson Memorial Hospital in Miami, FL, with strategic and

operational oversight for one of the nation’s largest hospitals. He has overseen multiple

business units and premier service lines, including the emergency care center, the critical care division, Ryder Trauma Center, and the Miami Transplant Institute – the largest transplant center in the United States and the only center in Florida that performs every type of transplant.

Before joining Jackson Memorial, Roy was Senior Vice President and CEO of Jackson North

Medical Center, a 382-bed Jackson Health System-affiliated acute care hospital located in

North Miami Beach. Roy joined Jackson Health System after serving as the Chief Operating

Officer of Johnston-Willis Hospital, a 292-bed HCA affiliated facility in Richmond, VA. In that

role, he led the organization through a record-breaking year inpatient volumes and

spearheaded the hospital’s efforts to achieving Comprehensive Stroke Center certification.

Additionally, he had executive oversight for the hospital’s Emergency Department, Surgical

Services, Sarah Cannon Cancer Institute, and their rehabilitation unit.

Roy also has experience in various Veteran Affairs healthcare organizations, including serving

as interim CEO, COO, and deputy medical center director at James A. Haley Veterans’

Hospital in Tampa, FL, as well as holding numerous executive positions at VA Sunshine

Healthcare Network in St. Petersburg, FL, Orlando VA Medical Center, VA Southeast Network

in Duluth, GA, and the Miami VA Healthcare System.

Roy holds a Bachelor of Business Administration degree from Howard University in

Washington D.C., and a Master of Health Administration degree from Florida International

University in Miami.

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Immersive Communications featuring Andy Peak Major Accounts Audio Visual Executive Logitech

Download at www.5starbdm.com

Hello everyone and welcome to the Follow The Brand Podcast show. I am your host, Grant McGaugh. Have you wondered how the world has evolved through covid with advanced communications and technology? Today we take you on a journey with a top major accounts executive who works with the largest provider of video conferencing solutions. Andy Peak is in an explosive industry that is touching all of our lives.

Andy Peak has been in the Audio/Visual industry for more than 20 years. He spent most of his career as an AV Integration Consultant and Sales Engineer. He has been with Logitech for a year and a half and has moved from territory rep to major accounts in that time frame due to Logitech's explosive growth over the last two years, which shows no signs of slowing down. Logitech is singularly focused on bringing the best, socially responsible, and easy-to-use and deploys VC solutions to the marketplace to solve all scenarios for organizations.

"From conference room solutions to work from home station products, Logitech is constantly developing new products and bringing them to market to solve the "Hybrid Delima" most organizations are frantically working to solve. VC has opened up the marketplace in a way never before seen. You can work from anywhere with seamless and easy-to-use technology products to make your team more effective and efficient and allow organizations to tap into a talent pool that is national or global, not just candidates in their backyard. Moreover, we are seeing a mass influx of organizations relocating to states like TX and FL that have no State Tax adding more profitability to their respective companies I've been in this industry long enough to see it go through various changes and evolutions. The diametric shift we are seeing in AV and Virtual Communications as a whole is by far the most fast-moving, dramatic, and exciting time I've ever seen in this industry. The flood of innovation that has emerged from the post-COVID world has truly been remarkable and I believe will have a permanent impact on the way business is done moving forward. The world just got a lot smaller and more connected." - Andy Peak

innovation #business #technology #sales

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Welcome to the Follow The Brand Podcast recap of Season 1. I am your Host, Grant McGaugh.

In Season 1 we introduced you to the concepts of personal branding in a different way in which you gain a point of view from our various guests on how they leverage their brand for career success. I want to challenge you to get out of your way and find your voice.

Today I will introduce you to my behind-the-scenes producer Daniela Gilet as she and I review the myriad stories of Season 1 that spells out a platform for your success with your brand.

We are all worthy and capable of developing our brand by following key principles spelled out during the season through personal stories. Our goal is to share, empower, and educate which are the ethos of the success of the Follow The Brand Podcast.

Integrity, Honesty, and authenticity are the principles of our next guest

Daniela Gilet is a corporate recruiter turned data analytics enthusiast. She currently possesses over 5+

years of experience in HR/Recruitment practices and policies, and 3 years in working with both

structured and unstructured data in the healthcare industry. Daniela currently works as a Data Engineer

for a healthcare solutions organization where she is responsible for maintaining the data

transformation, data normalization, and data ingestion for provider risk scoring. Before joining to her

current organization, she worked as a Data Analyst under Quality Improvement for a managed care

organization where she was responsible for creating robust dashboards, and reports that were used to

track Healthcare Effectiveness Data and Information Set(HEDlS) performance for contracted provider

groups in the health plan.

Her accomplishments:

Quality/HEDlS: Created a dynamic dashboard that leveraged membership data and procedure/diagnose

codes to track provider performance in closing HEDIS care gaps year over year. This tool was presented

and recognized by c-suite executives.

Conducted claims analysis to identify the impact of contracted vendor outreach efforts in closing care

gaps as it pertains to HEDIS.

Operations: Created a Service-Learning Agreement (SLA) tool to aid internal departments in identifying

resources (staff) that were out of scope for contractual obligations.

Daniela is also the Host of The Life & Business Trailblazer Podcast, formed in March 2018 to create an

intentional space around entrepreneurship, and lifestyle management for creatives and working

professionals. Daniela is currently pursuing a Doctorate in Public Health (DrPH in Health Education)

where she is preparing to become a Chief Data Officer who will utilize her experience and data analysis

to help drive insight and public health decisions around Social Determinants of Health in underserved

communities.

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Hello and Welcome to another Episode on the Follow The Brand Podcast I am your Host, Grant McGaugh. And I want to open the show with a question! Have you ever wondered why you are in the profession you are in? That is the question I proposed to Tabatha Ball of Jacksonville, Florida. Many of us struggle to make sense of our lives until we can step back and view the seasons of our careers in a clearer light.

Living in your truth brings you closer to your life’s mission and reveals the unique gifts that you can in turn share with others. Tabatha Ball discovered her life’s mission while growing up on a farm in Pensacola Florida which led her on a career path toward becoming a community healthcare leader. Listen as she tells a story about her passion to lift and help her community by creating a holistic village of care.

Tabatha Ball serves as the Chief Operating Officer of Agape Community Health Center in Jacksonville Florida.

Tabatha’s career spans over 25 plus years in healthcare with exceptional leadership experience in a variety of healthcare settings. Tabatha leads a multidisciplinary team of healthcare professionals promoting and providing healthcare services to the underserved and uninsured population of Jacksonville Florida. She spearheaded the efforts to achieve the opening of seven healthcare centers across the city, creating opportunities for accessible healthcare services for all.

Before her affiliation with Agape Community Health Center, Tabatha served in various roles at The Sulzbacher Center, ending as the Director of Health and Human Service. In her roles, she served as a passionate community servant with the ability to motivate and inspire the homeless population in identifying their potential. She also led strategic efforts in establishing a foundation of appropriate resources through community partnerships that provided, stable housing, life skills, and healthcare services for the homeless. With this ongoing quest to give, Tabatha has been able to promote significant, positive change in communities and individuals through advocacy, empowered by compassion.

Tabatha is active in numerous professional organizations including but not limited to the Board of the Northeast Florida Continuum of Care, with emphasis on coordinating the community’s policies, strategies, and activities toward ending homelessness. Tabatha also serves on the Mayo Clinic Women’s Health Advisory Board, strategizing in the enhancement of care of women in the community. Tabatha will be the President of the National Association of Healthcare Executives (NAHSE) for the 2021-2023 period. She is also a member of the American College of Health Care Executives.

A Florida native, Tabatha has a Bachelor of Business Administration from the University of North Florida and a Master’s in Business Administration, from Keiser University.

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Welcome Back to another great episode on the Follow The Brand podcast. I am your Host Grant McGaugh, and today, I would like to introduce you to an extraordinary individual who has been a pioneer in telehealth since the early 2000s. She has had a passion for helping patients her whole career, and she is adept at using technology to deliver a higher level of care.

She is a Brand Ambassador and Change Agent in the healthcare industry and uses the Motto of Align Connect Innovate to embrace her career and business opportunities.

BIO

Camila Morrison’s passion and dedication have led to an innovative and impactful 28-year career as a Registered Professional Nurse and Health Informatics leader with the love of developing digital health solutions, electronic health records adoption, and virtual health operations. Her passion was ignited in 2003 when she started her career in a busy New York City Hospital, New York-Presbyterian. She embraced many opportunities and expanded her reach to corporate nursing on Wall Street and Occupational Nursing at the NYC Fire Department. Venturing on to become a travel nurse, she landed in Florida. After ten years, her clinical expertise in Labor & Delivery and maternal health leadership shifted to Clinical Informatics. She was in the trenches transitioning her colleagues from pens to computer documentation and implementation at Memorial Healthcare System in Hollywood, Florida. For over 16 years, she incorporated her clinical knowledge into technology projects leading the charge in digital health transformation and telehealth strategy and operations.

In 2019, Camila accepted another challenge in Atlanta, GA, where she serves as Population Health leader, focused on the operations of Quality and Care Management teams' processes to impact patients with chronic and complex care in the community. With Sequent Health Physician Partners, a subsidiary of Northside Hospital, she works with payers to address health care gaps and quality initiatives to decrease health costs.

Camila earned a Bachelor of Science in Nursing from Seton Hall University and a Master of Science in Health Informatics and Management Systems at Florida International University.

Camila is the founder of CGM IT Group LLC, a start-up focused on bridging healthcare gaps with technology while increasing the potential for innovation and economic growth. The mission of CGM is to align with like-minded individuals and organizations to address healthcare concerns further, improve clinical care, educate early careerists and students in the growing field of Telehealth, Virtual, and Digital Healthcare.

Camila serves as Vice-President for the Metro-Atlanta Women of Color Empowerment Institute. This non-profit organization strives to build awareness of healthcare disparities, mentoring and uniting women of color. She is Parliamentarian of the National Association of Healthcare Executives Atlanta Chapter and a member of the American Telemedicine Association and Healthcare Information and Management Systems Society.

Camila married the love of her life in 2019 and has two college students, Mateo and Givanna. When asked who inspires her the most, she stated Maya Angelou because of these words.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Let's extend a warm welcome to Mrs. Camila Morrison on the Follow the Brand Podcast, where we are building a 5 STAR Brand that You can Follow!

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Hello everyone and thank you for tuning into another fantastic show on The Follow The Brand Podcast. This week I would like to emphasize the importance of pivoting along your life’s journey with confidence. This is the point of view from Leon Green, a 20 plus year Health IT professional. He weaves a story that leads him from his home island of Jamaica to the U.S., where he does not know a soul and is challenged to make his mark in the world.

Leon Green says it is a good idea to develop survival skills with an open mind that teach you to fully realize your opportunities with an appetite to advance yourself through education and training. Take the time to understand your craft, and do not be afraid to embrace change.

Leon Green received a Master of Science degree in Electrical Engineering from the State University of New York, Binghamton campus, and is currently Director of the Project Management Office (PMO) at VITAS Healthcare, the nation’s leading provider of end-of-life care. He was born and raised in Kingston, Jamaica, and immigrated to the United States in 1987. He has over 25 years of experience in Health Information Technology (HIT), with work experiences from multiple corporations in healthcare, transportation & logistics, consulting, and systems integration. He has a passion for advancing HIT by serving healthcare practitioners and non-practitioners interested in improving the delivery of medical care and public health while lowering cost, increasing efficiency, and improving patient experience. His current projects focus on the area of digital transformation.

Leon was a member of his corporation’s team that won the HIMSS South Florida Chapter’s First Innovation Award for presenting a live solution that supported caregivers in delivering healthcare during the patient’s end-to-end journey from referral to discharge. In addition, Leon serves on the HIMSS South Florida Chapter Board as Co-Chair on the Membership Committee for the last two years. In this time, he works at meeting membership renewal, recruitment, and retention goals by providing a delightful member experience.

Let’s give a warm welcome to Leon Green on the Follow The Brand Podcast, where You can learn to build a 5 STAR Brand that People can Follow

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Hello, I am your Host Grant McGaugh and today I will introduce a episode of our Season 2 Series on Business Development.  The season will officially start in the fall, but I wanted you to get a glimpse of the upcoming episodes.

Season 2 will focus on sharing stories of entrepreneurs who have built businesses from the ground up, subject matter experts, and event promotions. The show will also share information on how they started, grew, and left a productive business.

The Follow the Brand Podcast has gained hundreds of listeners per month.  It has never been easier to start a business, but it’s never been harder to succeed. Each episode of The Follow The Brand Season 2 will explore the inspiring stories behind how people grow a business, an idea, or a movement.

Our first guest will feature Foster Expose Jr of Episode 4 in our personal Brand series.  He is promoting an intriguing program called Black Men are Unbreakable.

On November 5, 2021, the brothers will assemble to discuss how black men are UNBREAKABLE in various areas of their lives

The webinar will focus on Brotherhood, the stigma of Mental Wellness, How to shift your Financial Focus, Spirituality, and more through 9 gentlemen sharing their personal transformational stories.  

Now, let’s listen in on Episode 1 in Season 2 and remember we are building a 5 STAR Brand that you can Follow!

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Tasked with redesigning the delivery of healthcare — guiding healthcare organizations as they shift with technology, market forces, patients, and regulation. Episode 13 will feature Jayson Forbes, whose goal is to become a Chief Innovation Officer (CIO) by pursuing his Ph.D. in public health at Florida International University.

BIO
Jayson Forbes is a health systems researcher and Graduate Assistant at Florida International University. Born and raised in South Florida to two Jamaican-born parents, Jayson proudly is the first member of his family to pursue a doctoral degree. In his studies, Jayson researches patient safety, patient safety culture, and care coordination. He aspires to one day lead a healthcare system that values evidence-based methods, continuous learning, and community engagement. Recently some of Jayson Forbes’ research was accepted at the 2021 American Public Health Association (APHA) Conference. Jayson hopes to improve quality and access to care for people around the world. 

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With so many people and businesses looking for work, having a solid personal brand has become necessary. A great brand is not about touting features and benefits. It’s about the connection on an emotional level. It’s about telling your story and building relationships.

Anthony Ashby understood this early in his career as he detailed his journey from healthcare consultant to the C Suite BY Understanding his WHY?

BIO
My name is Anthony Ashby, and I am currently the VP, Operations at CHI Health Immanuel Medical Center in North Omaha and CHI Health Mercy in Council Bluffs. I oversee strategic planning and clinical, ancillary support services, culture, engagement, performance improvement, and community relations. I consistently seek to create an environment that enables and inspires everyone to realize their meaningful impact every single day. I am deeply passionate about leveraging my role to serve the community in whatever ways I can to help mitigate the adverse effects of social determinants of health.

I am a native of Baltimore, MD, and attended the University of Baltimore for my BS in Accounting and MBA in Healthcare Administration. I am a Board Certified Fellow of the American College of Healthcare Executives. I have spent my entire career in Healthcare Operations, beginning to consult across the country with various Hospitals and Health Systems to drive cost savings and operational performance processes.

I am fortunate to be able to serve on several local boards and committees. I am also the founding President of a new Regional Chapter of the National Association of Health Service Executives (NAHSE), NAHSE Heartland, aimed at developing and advancing black health care leaders in improving health equity in the black community.

My ultimate goal for the future is to lead a healthcare system to reduce the cost of healthcare, ensure the quality of care is equitable across all populations, and increase the minority representation in healthcare leadership.

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Whether you are delivering motivational talks, presenting to corporations and organizations, or speaking on other occasions, many people struggle to be effective as a speaker. Episode 11 will focus on helping you to become a confident, powerful public speaker.

Effective public speaking can seem like a trait you are born with. But it is an acquired skill that takes practice. Arleen Lambert knows the importance of public speaking and leadership, using personal experiences to grow her brand.

BIO

Arleen Lambert is a successful Coach, Consultant, Speaker, and Social Entrepreneur.

She is the founder of Early Education Link, a non for profit organization that creates programs to facilitate the needs of children and families throughout South Florida. Mrs. Lambert works in local communities, providing various services, from serving Thanksgiving dinners and annual Christmas toy give-away to children in underserved communities.

Mrs. Lambert organizes and hosts the Women Empowering Women For Excellence (WEWFE) annual conference. This conference is centered around a four-pillar approach to supporting women holistically. Mrs. Lambert has fostered relationships with successful women in varying fields to advocate support that aligns with the vision of her organizations which serves to provide the key to a better life for families.

Arleen is a Distinguished Toastmaster of Toastmaster International. Over the years, she has held many leadership roles in the organization. Mrs. Lambert has channeled her passion for public speaking into development and delivery for Early Education leadership training.

Mrs. Lambert is a current facilitator for The Business Leadership Institute. She works as a support to help early childcare business owners manage their businesses and use strategies to write effective business plans.

Mrs. Lambert holds a Bachelor of Science in Child Development concentrating in Preschool and infants/Toddlers and is currently pursuing a Master’s Degree in Educational Leadership at the University of North Florida.

Mrs. Lambert is affiliated with South Florida Home Child Care Association as the Professional Development Officer, Florida Family Child Care Association as the Vice President and serves on Miami Dade College School of Education’s Early Childhood Education Advisory Committees and the City of Miami Gardens Healthy Eating Sub-Council Committee and The Business Leadership Institute.

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In this episode, we will focus on looking to the future, which shifts our attention from the monotony of the mundane to something more meaningful: the WHY. The future becomes a moving target that gives us purpose and helps us manage our current state. Featuring Luther Brewster with a background in community development; he has worked both in the private
and public sectors to achieve his life mission.

BIO
Dr. Luther Brewster’s background is in community development; he has worked in the private and public sectors. Since beginning his career in 2003, Dr. Brewster has held academic and research positions at the City University of New York and the University of Michigan, Ann Arbor, Michigan. He served as a consultant to expand the 125th Street business improvement district in Harlem, New York, and the Arsenal, F.C. Emirates Stadium housing regeneration project in London, England. The focus of Dr. Brewster’s work is on identifying and correcting health risks created by projects, programs, and policies that typically are not viewed as having a ‘’relationship to health. He has a consistent track record of implementing grassroots strategies to address community concerns.

In 2005, Dr. Brewster joined Florida International University (FIU) as Founding faculty in the Robert Stempel College of Public Health and Social Work. In March 2008, he became Founding faculty at FIU Herbert Wertheim College of Medicine to develop their community-based initiatives. As Founding Chief of the Division of Policy, Research, and Community Development and the Director of Green Family Foundation NeighborhoodHELP™ (Health Education Learning Program), Dr. Brewster oversaw the development of a broad network of more than 150 community partners and the recruitment and retention of more than 1600 households for the Green Family Foundation Medicine and Society community-based educational activities. He was also the co-Founder of the FIU-Aetna Health Policy Analysis Academy, a joint venture with the Pardee RAND Graduate School to develop healthcare strategies to address the social determinants of health.

In July 2010, Dr. Brewster was a recipient of the prestigious Marshall Memorial Fellowship through the German Marshall Fund, bringing together Americans and Europeans to increase understanding and build transatlantic networks among the political, media, business, and nonprofit communities. He is a member of the Accreditation Council for Graduate Medical Education Review Committee for Thoracic Surgery, former Chair of Miami Homes for All, and board member of Health Foundation of South Florida in Miami, Florida. Dr. Brewster also serves on the technical advisory committee for the Consortium for Resilient Gulf Communities, an initiative to assess and address the social, economic, and public health impacts of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico region.

Currently, Dr. Brewster serves as the Sr. Executive Dean for Community Health Innovation at

Roseman University College of Medicine in Las Vegas, Nevada. In this role, he will oversee several community medicine and healthcare delivery initiatives for high-risk and medically underserved patient populations across Southern Nevada. The first of these initiatives will be “Roseman GENESIS,” a home-visitation approach that combines healthcare and social services provided in the home with advanced technology solutions.

Luther Brewster

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How do you fulfill your leadership potential to create the career trajectory you want for your life? Tune in on Tuesday, July 27th, as Angela Raphael details her journey from early careerist to director of operations for a central hospital system. It’s one thing to know what you need to do; it’s another thing actually to live it.

leadership #leadershipdevelopment #career #success #motivation #employeeengagement #hospital #management #coaching #personalbranding #executivepresence

https://lnkd.in/e5apvSx

BIO
Angela Raphael is an experienced healthcare operations leader. Her background within the healthcare administration arena spans over ten years working mainly in non-profit academic medical centers as well as in the consulting arena. Her expertise includes operations, financial oversight, human resource management, and working with multiple stakeholders to drive departmental initiatives. She currently works at MedStar Montgomery Medical Center as the Director of Operations for the Center for Successful Aging.

Angela received her undergraduate degree in psychology from the University of Maryland, Baltimore County. After receiving her undergraduate degree, Angela attended The George Washington University (GWU) in Washington, DC to pursue her master’s in healthcare administration. The graduate program included a one-year residency in which she completed at Johns Hopkins Bayview Medical Center. Professional associations that Angela is a part of include American College of Healthcare Executives (ACHE) and the National Association of Health Services Executives (NAHSE).

Angela has a passion for making a difference and has held several leadership positions within NAHSE at a local and national level. She has served as the Membership & Communications Chair of the Baltimore Chapter, Co-Chair for the National Mentoring Program, Member of the National Case Competition Planning Committee, Treasurer of the Atlanta Chapter, and most recently as President of the Atlanta Chapter.

She is a firm believer health is wealth!

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Enjoy the next Episode on Follow the Brand with respiratory therapist Alan Carter where respiratory therapists can come for a little professional inspiration. Join host Grant McGaugh, as he interviews Alan about his brand and his journey in respiratory care. Whether you are a student or practicing RT, this podcast episode is for you, learn how to improve patient outcomes and advance in the profession. 

My name is Alan Carter. I am 58 years old. I became a Respiratory Therapist in 1985 and have maintained that medical license. I have also practiced Sleep Polysomnography; Homecare Medicine, and travel assignments from a medical registry. Combined, I have worked in the medical profession for over 30 years. I currently live in Southern California.

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**Developing a deeper understanding of yourself through personal branding is a journey through time and experience. In this episode ,Angela Golden Bryan tells her story and illustrates how she achieved greater clarity through personalized learning.

Angela Golden Bryan grew up on the island of St. Croix in the US
Virgin Islands and listened in fascination to stories about Anansi the
mischievous spider and tales of the scary goat-foot woman. She was
amazed by stories about her great-great-grandmother, Moriah, who
was a participant in the Fireburn, a bloody Labor Revolt of 1878, on
the island of St. Croix. Angela's love for storytelling translates into
her being an award winning writer, speaker, actor and now
producer.
Angela wrote Fireburn the Screenplay, a historical fiction based on
the Fireburn and it became an Amazon bestseller in June 2019. The
attention this book received inspired Angela to publish "James
and the Fireburn," an anti-bullying children's book using the
Fireburn as a backdrop. Her children’s book correlates bullying
with the behaviors of the plantation owners who abused the
Laborers and encourages children to break the silence of bullying
and it won an award with Book Authority as one of the Caribbean
history books of all time.

Angela is the Executive Producer of the award-winning "Fireburn
The Documentary", which is being shown in film festivals globally.
Filmed on the island of St. Croix, it is designed as a tool for
cultural preservation, education, and entertainment and examines
the history behind the Fireburn. Cultural
preservationists, storytellers, historians and artists share their

knowledge of the event in order for audiences to gain a well-
rounded view of the Fireburn.**

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In this episode Naresh Samlal and I frame a conversation on the intentionality of personal branding for career and business management.

Key Talking Points:

1. Overcome Odds
2. How to develop  your  SMART goals
3. Reward people be their best self
4. Define  your passion in its purest form
5. Realized a new muscle for your personal brand

BIO
Naresh Samlal is an IT Executive at VITAS Healthcare. Naresh has held several leadership roles in various organizations throughout South Florida. He has accumulated a diverse background in technologies, cultures and methodologies as a result of experience within industries such as Airline, Pharmaceuticals, Corporate Real Estate, Higher Education, Healthcare, etc. Naresh is a lifelong entrepreneur, having built numerous businesses in various industries. Naresh is the founder of The Spark Company which is dedicated to motivating and coaching individuals to breaking through mental ceilings, in order to realize their potential. Naresh has concurrent business ventures that he draws from to share on the podcast, as well as coaching and mentoring sessions.

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When you have a goal to become an amazing CEO you must learn how you are perceived by others. Focusing on your personal brand will help you to gain trust and cooperation with your team of high performing executives. Andrea Price understood this principle early in her career as she details her story in this latest FOLLOW THE BRAND Podcast.

BIO
Ms. Price serves as a Strategic Advisor to RMP Group, LLC. She served President and Chief Executive Officer of Mercy a seven-hospital health system, Mercy College of Ohio and Mercy Medical Group, headquartered in Toledo, Ohio. Mercy has more than 7,500 employees, 1,350 medical staff members and net revenues of nearly $900 million.

Previously, she was the Executive Vice President and Chief Operating Officer for Sparrow Health System, Lansing, Michigan and prior to that she served in senior executive roles at Hurley Medical Center, Flint, MI and Children’s National Medical Center, Washington D.C.

She is board certified in healthcare management and a Fellow in the American College of Healthcare Executives (ACHE).

Ms. Price served as the National President for the National Association of Health Services Executives from 2011-2013. In 2008, she was named as one of the “top 25 minority executives in healthcare” by Modern Healthcare. She was also named in 2013 the “Top 100 hospital and health system executives you ought to know” by Becker’s Review.

She also served on the Toledo-Lucas County Port Authority (Chair, HR & Community Committee and Vice Chair, Finance Committee) and serves on the Lucas County Citizens Levy Review Committee. Ms. Price was appointed in 2019 by U.S. Treasury Department to the Taxpayer Advocacy Panel representing Ohio. She received her BA degree from the University of Michigan in Ann Arbor and MHA Degree from Tulane University in New Orleans.

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Hello Everyone, in this upcoming episode I will be talking about industrial psychology. With special guest Dr. Foster Exposé, Jr, Ph.D., MA, PCC, CM , Industrial Psychologist and Executive Coach as he frames his idea of personal branding as it relates to his personal story.

Dr. Foster Exposé, Jr. Industrial/Organizational Psychologist Executive Coach
Dr. Foster Exposé, Jr. is an industrial/organizational (I/O) psychologist who specializes in leadership coaching and organizational behavior. Currently, he serves as the system Manager for Physician Leadership Development at UCHealth in Denver, Colorado.

Since 2006, Dr. Exposé has been a strong asset working for various organizations across the nation. He is highly valued and respected by administrative and physician executive leaders because of his expertise in organizational behavior and leadership development. As an expert on organizational performance, he has facilitated over 50,000 training hours on leadership topics such as, organizational culture, emotional intelligence, psychology of teams, communication strategies, and workplace conflicts. Due to his nearly two decade-long accomplished track record of working with senior executives, many seasoned I/O professionals have ranked him in the top 10 percent of the I/O psychology field.

Demonstrating a servant heart and true desire to help others, the one word used often to describe Dr. Exposé is dynamic. His gentle and transparent voice is valued in any discussion that is focused on improving the work environment for all. As a psychologist, his expertise in human performance in the workplace is nurtured by a career that expands over a decade. In his narratives on human performance, there is a compelling viewpoint that is steeped in the philosophies of Sigmund Freud and Carl Rogers.

Whether sharing his insights in executive meetings, leadership development classes, or private coaching, Dr. Exposé consistently expresses professional energy, unwavering passion, and a genuine spirit toward helping his leaders achieve their goals. He aims to explain methods to help leaders use the knowledge and passion they already possess to enhance their leadership capabilities and transform their organization’s culture. Dr. Exposé’s formal educational training includes a dual Bachelor’s in Psychology & Sociology, a Master of Arts in Industrial/Organizational Psychology and a Mediation Certification from the University of Houston-Clear Lake. He also achieved his Ph.D. in Psychology from Capella University. He is a graduate from the Physician Coaching and NeuroLeadership Institutes where he received certifications in Physician Development and Brain-Based Coaching. He also obtained his Professional Certified Coach certification from the International Coach Federation (ICF). In his spare time, he enjoys photography and travel.

Tags: branding,brand-development,self-branding,podcasting,podcast,confidence,podcaster

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Join Grant McGaugh on the release of Follow the Brand's 3rd episode in Season 1. In this chapter, Grant sits down with Deborah Lee Eddie an accomplished and gracious professional who shares wisdom on personal branding, executive coaching, and much more.

BIO
Deborah Lee-Eddie, FACHE, has more than a quarter-century of progressively responsible leadership roles at the facility, market and system level in faith-based, nonprofit, public, and academic medical centers. Her background includes experience in both health plans and acute-care delivery. Lee-Eddie served for eight years at Englewood, Colo.-based Catholic Health Initiatives as one of five senior vice presidents of operations, reporting to the system chief operating officer. Now focused on interim management and consulting, Lee-Eddie has served in key leadership roles at several large health systems, including interim executive positions with Sibley Memorial Hospital in Washington, D.C., and Crozer-Chester Medical Center in Philadelphia. Other professional positions included chief administrative officer of the Children’s Hospital at Jackson Memorial Health System in Miami; CEO of Brackenridge Hospital in Austin, Texas; and vice president of Erlanger Medical Center in Chattanooga, Tenn. A former president of the National Association of Health Services Executives and a past member of the University of Michigan School of Public Health Dean’s Advisory Board, Lee-Eddie also served as a member of the Board of Overseers and as a national judge for the Malcom Baldridge National Quality Award. She is a fellow in the American College of Healthcare Executives and Co-Founder of the NAHSE South Florida Chapter

Follow The Brand is produced by 5 STAR BDM. Contact us for a quote on Podcast Productions.

Tags: branding,brand-development,self-branding,podcasting,podcast,confidence,podcaster

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Join Grant McGaugh on the release of Follow the Brand's second episode in Season 1. In this chapter, Grant defines what a personal code is, how to develop it, and lead a life and brand that is aligned to your code of life.

About your Host
Grant is a veteran information technology (IT) sales professional with over 20 years of experience and loves connecting with people with similar interests. “The social media  boom of the 2000’s intrigued me to get involved with personal branding,” says Grant.

Grant McGaugh explains that he is the CEO and owner of his own professional career. He is an accomplished business leader and entrepreneur who wants to give back to individuals to grow their personal brand strategy.

Connect with Grant on  LinkedIn

Customized Podcast by : 5 STAR BDM 

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Join Grant McGaugh on the release of Follow the Brand's first episode. In this episode, Grant discusses how he pivoted into brand development .

Grant is a veteran information technology (IT) sales professional with over 20 years of experience and loves connecting with people with similar interests. “The social media  boom of the 2000’s intrigued me to get involved with personal branding,” says Grant.

Grant McGaugh explains that he is the CEO and owner of his own professional career. He is an accomplished business leader and entrepreneur who wants to give back to individuals to grow their personal brand strategy.

Connect with Grant on  LinkedIn

Connect with us 
Our website:https://5starbdm.com/follow-the-brand-podcast/ 

Social platforms
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Have a guest in mind? message us at followthebrandpodcast@gmail.com

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Follow The Brand is a show that will focus on personal branding and business development to help individuals learn how to tell their story in the most compelling way. My aim for this podcast is teach you how to be magnetic, how to build relationships and bring value to your personal and professional networks. The show will be released on June 1st 2021.