SSIA Travel Companion Podcast: Recent Episodes
SSIA
The SSIA (Social Sports Industry Association) is a trade organization that represents 60 social sports leagues and connects 1.6 million players throughout North America. This is a conversation with industry leaders about the challenges and joys of running a social sports league, as we travel to our annual conference in Cabo Mexico.
Galen Beers is the executive director of the Sport & Social Industry Association. We discuss the past and present of the SSIA including everything you need to know about our 14th annual conference in Punta Cana, Dominican Republic.
Launching a new idea has so many headwinds, especially the strongest headwind- convincing people to come with you. We talk about how Chris launched Hive and then grew by building relationships, overdelivering, and scaling up.
We talk about sports-adjacent partnerships to amplify your message, find new players and bring more value by growing the pie for everyone.
Bill wears multiple hats as the only full-time employee of his club. We discuss his journey, his growth, and what it takes to run every part of his business.
Data drives convicted decisions. Nick discuss how he uncovers numbers to give data a spot at the table.
Posting content is how you build community and reach new audiences In this podcast we explore strategies behind crafting relevant and recent content, and how to get it out to 23 different specific channels. Learn how to build your most valuable asset- your audience.
Krissy Greenleaf is the executive director of the Sport and Social Industry Association. Every year the members of the SSIA gather from around North America to attend their annual conference. As executive director, the annual conference is one of her biggest responsibilities. In this episode we discuss the planning stages of the conference and what attendees can expect in 2023.
SportsLink runs over 100 tournaments each year which brings a significant number of players and revenue into their sports league. We discuss the repeatable, reliable method they use, and how he's able to do it.
Every league needs lots of day0of/ on-filed staff including umpires, officials, coordinators and directors. Recruiting this part-time work force can be a challenge, so Nick Ferate takes us through the complete hiring funnel including recruiting, interviewing, hiring, on-boarding, training and eventually making in into the Underdog Sports Officials Hall of Fame.
What do you do when you run a sports league in one of the snowiest regions in America?
We discuss strategies to overcome weather related challenges.
Ari Dulany and her husband Josh have a story few people can tell, in 2021 they bought a sports league. We talk about all the thing she's learned on the job over the past 18 months.
Sal discuss best practices when selling events to your league player base and ends the episode with 17 channels to market your event to.
Chris Giebner has attended all 11 SSIA conferences, is an original member and a former President. We discuss the conference itinerary including the SSIA Challenge and Social Star Awards.
Top actionable tips to immediately improve your Instagram page. Talking about content, creation, and followers with Brooke Jreisat, owner of Beach City Sports in Orange County, California
Delaney Lafond Entrop is the Chief Happiness Officer of Underdog Sports, based in Seattle and Portland. We about procedures, technology, and events to build community and drive retention.
Starting of as a rookie is scary. I chat with Brett Chastain, owner of LXC in Lexington, KY about the best practices to turn a rookie player into a lifelong player.
Staying connected to the youth of your club is a challenge as your club grows larger and you grow older. I chat with Pedro Garcia of HSSC and muse about the eternal march of time.
It's a data driven world. Your host, Sal Farrugia of LI-Kick in Long Island, NY, takes this episode solo to share 7 numbers you should know (and track) to asses the health and see the direction of your club