Social Media with Lacey J.: Recent Episodes
Lacey J. Faught
Lacey J. is an entrepreneur who started a social media agency at age 22. She’s been niching it down, and building it up over the last 11 years. And a long eleven years they have been. Being on social media so much is hard on her and her team’s mental health, so they work to find routines, balance and focus on ethics that keep them showing up authentically online. If you manage social media accounts and you feel confused, unfocused, or straight up wackadoo, welcome to the club. We meet here once a week.
This week Lacey J. is joined by expert social media marketer Natalie Murphy. Together they discuss marketing in a shifting economy, Instagram story ads, what the point of Twitter is right now, and the influence of TikTok/Instagram sounds on the music industry. Enjoy!
LinkedIn is an underrated platform. It can help marketers achieve great organic reach, and the ad targeting capabilities are fantastic. Whether you are or aren’t spending time marketing on LinkedIn yet, this episode will help you understand why LinkedIn is a great social media platform, and how you can take advantage of it.
If you’re putting together a content plan for December for social media, this podcast will help. Listen as Lacey J. breaks down the holidays and monthly themes to focus on for December.
Election season on social media is rough. I spoke with Senior Digital Strategist Adrienne Harvey this week about social media during an election. Here are some of our tips to stay informed, stop the spread of misinformation and protect your mental health.
Facebook is glitching. Instagram Insights are not working properly. New ad restrictions are coming. This and more this week on the “What’s Not Working” episode of Social Media with Lacey J. Let’s get to it!
It’s 2022. Cheese costs a hellish amount of money. So it’s time to increase your social media ad spend. And if you’re going to increase it, let’s do it intentionally. How about conducting a social media audit and strategy plan? Then you’ll know your social media ad funds are being used wisely. Get after it ya’ll! You’re amazing.
November on social media is going to be a lot. Election Day, holiday shopping ads, Native American Heritage Month, National Nacho Day…. Listen…. Gird your loins people. Let’s do some social media content planning for November.
Lacey J. sits down with Dalin Costello of @shotsxstello on Instagram. They talk, one social media manager to another, about the process of creating 30 Instagram Reels in 30 days, the results, and how effective Instagram can be as a tool for marketing.
Being a social media manager is so frustrating. It really is. There are so many things that can go wrong. On this week’s episode of Social Media with Lacey J., we go into 4 things not working on social media right now; Twitter ads on Google Chrome, promoting video on Instagram, Facebook Support (aka the lack there of), and Meta Accounts Center. Some of the problems are solvable, others aren’t. Let’s check them out together.
Video is becoming a social media necessity. You just can’t cut it with only still images now. One way to incorporate video into your social media strategy is to create long form content and edit it down into clips for different platforms. In this episode Lacey J goes into detail about how to logistically do this. Hopefully this is helpful for you!
Oh my gourd! Fall is coming! It’s time to do your social media content planning for October!
Yes you know there’s Halloween and fall vibes to consider, but what else do you need to know about in October?
Let’s learn together!
Lacey J. and Justine Calles get back together to talk one social media manager to another.
In this episode they discuss onboarding new social media clients, social media reporting, and making custom Instagram stickers! Happy learning!
Over the last 4 months Meta's been rolling out a new "Pages Experience" for Facebook business pages. So far, our opinion is... it kinda sucks. Most social media managers we know are having trouble with switching between profiles, running ads, and finding analytics. Dive into it a bit more with Lacey J. on this week's episode about what's not working on social media in August 2022.
Sure, social media is super frustrating sometimes, but there are some bright spots too. Here are a few strategies yielding positive results for our team and some of our clients. Good luck on your social media this week. You’ve got this! (Or at least you’ll try your hardest and that’s all you can ask of yourself.)
This week Lacey J. gets into social media content planning ideas for the month of September. Listen in or watch as she discusses many monthly observances, national days, seasonal themes, and sporting events happening in September. Get your September content plan ready now! You’ve got this!
This week on Social Media with Lacey J., Lacey talks about some things that are not working on social media right now. She describes the difficulties of getting certified to run ads about “social issues” on Meta products, the lack of reach you’ll get on Facebook without some ad money, and why she doesn’t often delete and reupload Reels even if she makes mistakes. And you can’t miss her closing description of a life theory she’s got which focuses on potatoes… she would. Lol!
This week Lacey J. interviews Adrienne Harvey about getting one million organic reach for one of her clients this month. Find out how she did it and what she learned during this 28 day race to a million!
Today Lacey J. discusses different forms of presence management on social media and explains why they work so well to inspire user generated content and grow a community. She also discusses the importance of grace and how it helps us build good relationships with ourselves and each other.
Let’s start content planning for August social media content. There aren’t any major holidays in August to think about, but Lacey J. highlights some interesting National Days as well as important seasonal considerations. At the end, Lacey J. discusses her yearly intention setting practices. Check it out!
Lacey J and comedian Dana Gross get together to talk about social media's role in personal branding and why their collaborative reel is the most popular piece of content for both of them.
Social media is such a tumultuous field to work in. The platforms change constantly making 3rd party tools glitch out at times. So frustrating! One thing that remains constant is the need for good strategy in order to build a community. Without good strategy… it’s very hard to get attention for your brand. Lacey J. discusses this and more on this month’s episode focused on what’s NOT working on social media right now.
This week Lacey J. talks about what’s working on social media in June 2022. * Increasing ad budgets * Facebook smart audiences(?) * LinkedIn consistency
July is coming, so let’s start planning social media content! In this episode, Lacey J. discusses the 4th of July, World Emoji Day, National Hammock day as well as other themes and sporting events for social media managers to consider while they plan for July.
Lacey J. interviews social media manager Natalie Murphy, as they play Two Truths and a Lie.
Natalie is an influencer turned marketer with many years of experience being a contractor for Disney and currently runs digital marketing for a local company.
The game is a lot of fun and, who knows, you just might learn something new about the world of social media marketing."
Next month is June, so let’s start planning social media content! In this episode, Lacey J. discusses Pride Month, Juneteenth, and other holidays, themes and sporting events for social media managers to consider while they plan for June.
Lacey J. interviews social media manager Justine Calles. From one social media manager to another, she breaks down her ascent into social media management, her favorite and most challenging accounts to work on, and which platforms she personally spends the most time on.
This week Lacey J. walks us through what’s not working on social media right now.
She discusses the importance of variety in your social media content: too much of a good thing is NOT a good thing.
She also discusses memes and when it’s a good idea/not a good idea to jump on a meme trend. Finally she talks about Facebook support…. Nuff said.
Have a great week!
It’s so easy to get frustrated with social media, especially when you work in it every day. Today’s episode, though, is focused on the positive. What’s actually WORKING for social media managers right now? Listen in to learn four main tips!
It’s time to plan for May social media content. In this episode Lacey breaks down seasonal themes, holidays and national days to consider as you’re preparing your May social media posts. Also, she reminds you to make your bed. Take care of yourself people! You deserve it.
Lacey J. interviews social media manager Emma Boucher. From one social media manager to another, she breaks down her favorite platforms, her favorite accounts to work on, and the hardest parts about working in this industry. Hope you enjoy!
As a social media manager, it’s so easy to feel isolated.
Collaboration is one of the best things we can recommend to solve this.
What else is working for social media managers right now? Brevity; keeping content short, concise, and evocative. Creating content around national days/months etc is also working well.
Explore this and more this week on Social Media with Lacey J!
Social media is so hard sometimes. In this week’s episode, Lacey J. talks about things that AREN’T working for social media managers.
- Changes in Facebook ad audiences
- Story views and link stickers
- Creating content that feels connective
- The two-emoji reply
- Finally, she reminds you that everything comes in waves.
Hang in there this week. We’ve got this!
It's March, which means we need to plan for April content!
In this episode, Lacey lays out important themes and holidays for you to think about when crafting your plan for social media content in April of 2022.
Let's do this!
🎙🎙🎙