The Winning Business Podcast: Recent Episodes

Stokes|Herzog

Chris Herzog and Sarah Stokes are business owners giving strategies on business, health, money, family, and inspiration. If it is worth doing, it is worth winning.

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Where do you even begin with all the new technology you can use to market your business? Chris and Sarah give the low down on how you can use these new advertising technologies to promote your business. 

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Don't want to waste your money on marketing and advertising that isn't  working. Chris and Sarah tell you the 3 best wasy to utilize your marketing dollars. 

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Sarah Stokes discusses how to make the most of your time by finding multiple uses for your content. This means getting the most out of your videos, blogs, powerpoint trainings, etc.

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ROI comes from bettering yourself and taking yourself to the next level according to business owner and success coach Sarah Stokes. Everyone needs a nudge to continue growing.

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How many streams of revenue do you have? Chris and Sarah give 3 ways to create more.

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Chris and Sarah address the marketing method you may be forgetting - direct mail. Listen for 3 reasons to consider direct mail. 

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Chris and Sarah explain why email marketing is one of the best returns on investment in marketing. Listen and learn why it is so effective. 

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Who's your MLB - Most Likely Buyer? Chris and Sarah explain how it can help you microtarget your customers. 

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Help boost businesses without spending a dime! 

Sarah and Chris talk about the top 3 ways to give your favorite local businesses social currency.

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Sarah explains the 80/20 rule and how it shows up in your work and life. Learn how you can figure out your highest priority functions and be more efficient with your time and energy.

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Your company's vision is an important thing to have, but it isn't helping anyone if it is just a saying on your wall somewhere. We believe that your vision should come from deciding what you want to create and taking action on it.

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Think about your idea customer, what are the characteristics you love about them? How can you use those characteristics to direct marketing and advertising efforts to people like them? Learn more by listening to Sarah Stokes explain.

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Sarah Stokes discusses the game-changing book Traction by Gino Wickman and why your business could benefit from an Entrepreneurial Operating System to reach your goals. 

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If you find yourself wondering where do I go from here? Think about what built your raving fans in the first place. Double down on the feedback you have heard and the patterns you see. Don't reinvent the wheel, look to your past to pre-pave your future. 

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Virtual meetings have become an everyday staple. Sarah Stokes gives tips on how to project well on camera and come across confident through the screen.  

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Sarah Stokes discusses how to change your perspective on crisis. We can use crisis to capture opportunity by following our business instincts and strengths. 

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Put on your Breaking News hat and show some urgency in your messages. If you wait until the perfect moment, your customer will move on. Done is better than perfect.

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Become more savvy and strategic with your cashflow. Sarah Stokes gives some ideas on how you can get smarter about cash flow management.

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How you can sell products that are a win win? Learn more on how to benefit your customers, but also do a little good for the community. 

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The Sleeping Giant is often referred to a company that hit the gold standard in their industry. However, the bigger you get the more vulnerable you are. Sarah Stokes and Chris Herzog discuss how you must always remain competitive. 

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Once you get past the start-up of your business you sometimes hit this plateau where you are growing but haven't hit your peak yet. Chris Herzog and Sarah Stokes know all about this second stage of business and give ideas to push past the barrier in your way. 

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It’s critical you understand that your customer, in just the last few weeks, has changed forever. And if you’re going to survive, much less thrive, you’re going to have to understand how they have changed. 

We’ve broken the new customers profiles into five segments to help you get your head around who you will be serving in the future.