"Living a Revenue Culture" podcast: Recent Episodes
Rick McPartlin
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.
Luke shares how he built a career by doing the opposite of traditional sales:
Instead of selling, he builds genuine relationships — and revenue follows.
You’ll hear:
- How he grew a career in GovCon (government contracting)
- Why sales is shifting from persuasion → connection
- The mindset shift that made his brand stand out on LinkedIn
- How fractional business development works and who it's for
If you’ve ever felt like selling is “pushy,” this conversation shows a new path:
Relationships create revenue.
What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the best ideas often get stuck—and how leaders can proactively de-risk their strategies.
Susan draws on her experience leading Fortune 500 companies, startups, and nonprofits to share actionable insights on:
✅ How to align teams and boards around bold initiatives
✅ Why silence is not the same as alignment
✅ The six principles that help leaders navigate risk with confidence
✅ How to move people to action and keep your strategy on course
📕 Be part of Susan’s book launch team!
Get a free early copy of Fast-Track Your Big Idea and exclusive launch updates:
👉 Join here
🌐 Learn more: fasttrackyourbigidea.com
| gotomarketimpact.com
🔔 Don’t forget to like, comment, and subscribe for more episodes that help you optimize people, reduce risk, and accelerate revenue growth.
Leadership #BusinessGrowth #Strategy #RevenueCulture #SusanSchramm
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.
After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle. Today, he helps companies between $2M–$20M eliminate chaos, streamline operations, and scale with confidence — all while integrating AI and purpose-driven strategy.
🔑 In this episode you’ll discover:
✨ How Jacob applies the 80/20 rule to life and business for maximum leverage.
🤖 Why AI is transforming sales, customer service, and lead follow-up.
💡 The difference between alignment and true unification to purpose.
⚡ The “20% time” philosophy every business owner needs for innovation.
💪 Why you don’t need to be an entrepreneur to find purpose and success.
Whether you’re an entrepreneur, CEO, or someone chasing growth, Jacob’s story will inspire you to rethink how you scale, lead, and live.
👉 Don’t miss this powerful conversation about resilience, revenue, and redefining success.
In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizations hire & develop the right people — not just based on skills, but on natural talents ✨ and alignment with company purpose 🎯.
You’ll discover:
- 📊 The 80% Rule – Why defining what a role spends 80% of the day doing is the ultimate hiring filter 🛠️
- 🧠 Strategic vs. Transactional Hiring – How to turn hiring into your competitive advantage 🏆
- 🏢 The 3 Types of Companies – Which one are you? 🤔
- 🔄 Talent Lifecycle Secrets – Reduce chaos, boost engagement, and keep your best people longer 💪
- 💖 Purpose & Fulfillment – The hidden link that drives retention and success 🌟
Whether you’re a startup founder 🚀, seasoned executive 🏆, or HR leader 📋, this conversation will completely change how you think about hiring, engagement, and organizational growth 📈.
📌 Listen now and start building your dream team today!
#HiringStrategy #Leadership #BusinessGrowth #TalentAcquisition #EmployeeEngagement #RecruitmentTips
In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨
Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos, aligning teams with True North values 🧭, and leading with both strategy and soul. ❤️🧠
Whether you're a founder, exec, or emerging leader, you’ll walk away with frameworks, clarity, and a new perspective on revenue that goes far beyond spreadsheets and KPIs.
👉 Tune in to rethink what growth really looks like—and how to build it with intention.
RevenueLeadership #CROThinking #PurposeDrivenGrowth #LowFrictionBusiness
In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.
Together, they dive into what it really takes to build high-performing businesses that run on purpose, alignment, and smart decision-making — not politics, silos, or status quo thinking.
🔥 Highlights include:
Why “stupid on purpose” is a silent killer in organizations 🤯
How to align people, systems, and language for revenue results 🧩
The power of leading from the front vs. leading from the tent 🪖🚫
Real stories from the Navy to $25M+ startups 💼💥
How “Smart Stuff” became more than a mantra — it became a mission 🧠
If you're ready to stop wasting time, money, and energy — and start creating real revenue impact — this is the episode for you.
🎧 Listen now and start Living a Revenue Culture.
https://www.therevenuegame.com/podcasts/
What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.
In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven changemaker Melissa White. From her bold career leap in Singapore to championing justice for UK homeowners, Melissa brings the heat 🔥 with a fearless mindset she calls “Intrepid Thinking.”
She dives into:
🔍 The silent killer of potential (and how to avoid it)
🧠 Why understanding DISC and behavior science changes everything
🌍 What true value transfer looks like in international sales
⚡ How to align career success with personal purpose
💡 Why courage and self-awareness create lasting revenue AND fulfillment
If you’re tired of the same old sales talk and want to hear real insight on optimizing people, unlocking purpose, and living a revenue culture—you don’t want to miss this.
👉 Watch the full episode now and start your journey at:
🌐 www.therevenuegame.com/podcasts
Leadership #SalesStrategy #RevenueCulture #PurposeDriven #MelissaWhite #LivingARevenueCulture #Entrepreneurship #DISC #IntrepidThinking #ValueTransfer #Podcast
What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actually grow a company that thrives post-acquisition. 💼📈
In this power-packed episode, we unpack:
🔥 The truth behind "Operators" vs. "Management"
💥 Why 40% of execs are gone within 90 days after a sale
🧠 The mindset shift PE firms need to create long-term value
📊 How to build a scalable revenue strategy rooted in purpose
♻️ Turning human capital into real ROI
This is your behind-the-scenes look at how real value is created — not just for investors, but for people, teams, and the future of the business.
—
👉 Ready to start living a Revenue Culture and grow smarter, not harder?
🎧 Watch the full episode now at:
www.TheRevenueGame.com/podcasts
Your journey starts here. 🚀
Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈
Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s changing how small to mid-sized businesses approach HR and long-term success.
🚀 From Frontline Sales to Fractional HR Pioneer, Rick shares his journey of building a revolutionary business model that’s helped over 2,500 companies reclaim their freedom and profitability.
Learn how his “Right Resource ✅, Right Time ⏰, Right Price 💰” model relieves the constant pressure of business ownership, helping leaders refocus on growth, profitability, and the freedom they originally started their businesses for.
✨ What You’ll Discover:
⚠️ The Fatal Five threats facing businesses today—and how to overcome them
🎯 Why hiring for purpose, not just skills, creates unstoppable teams
🔑 How to reduce turnover and boost retention through values-driven hiring
📉 Cut costs and maximize freedom with fractional HR solutions
🤝 Why trust is the cornerstone of thriving businesses and happy teams
If you’re feeling the weight of compliance headaches, employee disengagement, or growth challenges, this episode is your roadmap to reclaiming control and building a business that works for you!
Leadership 💡 #BusinessFreedom 🏖️ #RevenueCulture 📊 #FractionalHR 💼 #SmallBusinessGrowth 🚀 #RetentionStrategies 📈 #WorkplaceCulture 🌱 #TrustInBusiness 🤝 #RevenueScience 🔬 #PurposeDrivenLeadership 🌟
🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠
In this episode of The Revenue Game Podcast, we unpack:
💡 Why creativity is a business skill, not just an artistic one
📈 How unifying (not just aligning) your team accelerates growth
🎯 The #1 obstacle to scale: unclear value across departments
🧭 Why every business needs a true north — and how purpose drives profit
🚀 The mindset shift from “career ladder” to multiple revenue streams
Whether you lead a team or work solo, this episode will challenge the way you think about value, culture, and future-proofing your career.
🔗 Catch the full episode here: https://www.therevenuegame.com/podcast
RevenueGame #BusinessLeadership #SalesStrategy #MarketingInsights #PurposeDrivenBusiness #RevenueCulture #UnifiedTeams #CareerGrowth #MultipleIncomeStreams #CreativeLeadership #SmartRev #Entrepreneurship
🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯
How BrainCX Is Redefining AI Conversations with Rick McPartlin & Tariq Alinur
💡 What if your customer service experience felt like talking to your smartest, kindest friend… 24/7, in any language, with zero wait time? In this electrifying episode of Living a Revenue Culture, we sit down with Tariq Alinur, CEO of BrainCX, the company behind the world’s first conversational voice AI platform that clones your best employees.
🔊 From transforming call centers to reducing anxiety in therapy calls — this isn't your average AI. We dive deep into:
🤖 How BrainCX replicates human tone, empathy, and speed (300ms responses!)
💬 Voice personalization based on region, tone, and mood
📈 Boosting sales, retention, and lifetime value through frictionless conversations
🔐 How small businesses AND global giants are using it to scale with confidence
🧠 Why your next competitor might not exist yet — but is built on this tech
👀 Whether you're leading a startup or running a Fortune 500, this episode is your crystal ball into the future of voice AI and revenue strategy. If you want to be relevant in the next 12 months, you can’t afford to miss this.
👉 Watch now, share with a leader you respect, and explore more at:
🌐 https://www.therevenuegame.com/podcasts/
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.
Rion’s not just another voice in the business space—he’s a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in SMB's and how he’s helping companies unlock an average 182% monthly revenue increase through his proven methodology.
You'll learn:
Why revenue is more than just dollars
How clarity and culture shape scalability
The six customer journey “destinations” you must define
How personal values create company momentum
The ONE question every business owner must answer
🔥 LIMITED TIME OFFER
As part of his upcoming book, Rion is offering a FREE strategy session—this includes hands-on 1:1 guidance (no strings attached) to identify the hidden patterns in your company’s revenue engine.
👉 Book your free session now: https://calendly.com/rwestfall-537bd/30min
📘 Want to go deeper into Revenue Science? Grab the book that started the revolution:
SmartRev: Use Revenue Science to Revolutionize Your Business
🎧 Also available on Audible: https://www.amazon.com/SmartRev-Revenue-Science-Revolutionize-Business/dp/1612063039
🎤 Want to be a guest on Living a Revenue Culture or need help with your path to revenue certainty?
🔗 Connect with us at: https://www.therevenuegame.com
RevenueScience #SmartRev #OwnYourRevenue #LivingARevenueCulture
🔹 Episode Description:
In this episode of Living a Revenue Culture, Rick McPartlin sits down with Robyn Bowles, a Business Optimizer and Cost Reduction Specialist, to uncover the hidden costs that are holding businesses back. 💰🚀
Many businesses try to DIY their way to success, but as Robyn explains, that approach often leads to wasted money, inefficiencies, and missed opportunities. From overpaying for services to duplicate expenses and ineffective strategies, this episode is packed with real-world insights on how to stop leaking revenue and start scaling smart.
🔑 Key Takeaways:
✅ Why DIY isn’t a sustainable strategy for business growth
✅ The unseen costs lurking in your business expenses
✅ How expert guidance can save money and improve efficiency
✅ The power of purpose-driven business decisions
🎧 Tune in to learn how you can stop DIYing and start scaling smarter!
RevenueScience #StopDIYing #BusinessGrowth #SmartScaling #LivingARevenueCulture
What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize profits, optimize people, and create long-term success.
🔑 What You’ll Learn:
✅ The early lessons that shaped Rick’s business mindset
✅ How Revenue Science helps businesses eliminate chaos & scale predictably
✅ Why purpose-driven businesses are the key to sustainable success
✅ How to make smarter decisions and avoid costly mistakes
💡 Ready to take your business to the next level? Learn more about Revenue Science & start making smarter decisions today!
👉 Visit: www.revenuegame.com
🔥 Don’t forget to:
👍 Like this video if you found it valuable
📩 Share it with someone who needs this insight
🔔 Subscribe for more strategies on building a revenue-driven business
RevenueScience #BusinessGrowth #Entrepreneurship #RevenueStrategy #SmartDecisions #Marketing #ScalingBusiness #Leadership #RickMcPartlin
Ray Just retired after 39 years and 9 months with the law firm Fennemore as an Intellectual Property Litigator. During that time Ray spent over 16 years supporting AZ Tech Council attaining the title of Director Emeritis. AZ Tech Council is the foundation for AZ startups and technology giants like Intel, Motorola, and Avnet. Now Ray is a recently published Author of the AI Judge (a trilogy) which we will get him to talk about. I have known Ray since I moved to AZ over 30 years ago and respect his deep knowledge and generosity to help the business community grow safely.
Joe Has over 25 years’ experience growing several businesses in various industries. Today his goal is to help other aspiring entrepreneurs do the same. Through opening doors to new clients, mentoring best practices, or just being a peer advisor for someone he is available to help other businesses grow as well and as co-founder of Nolodex and The Connective he is doing that BIG TIME.
John is that person every CEO is looking for. John will share the details where he starts as a success sales pro, becomes an EVP sales and marketing, a coo, a CEO and today is the President of Growth Plan Partners, a Sales Xceleration partner and a Vistage TA. John is that experienced Sales Consultant to drive sales growth when you need it most. Advisor utilizing the Sales Xceleration platform, which builds a sales engine to create record-breaking growth.
Gerrit believes AI, Business Intelligence and Predictive Analytics are real, they can be your friend and don’t have to cost more than you can afford. Gerrit has been launching Data Science solutions for over 7 years in sports media, healthcare technology, and e-commerce, producing real insights from data to make the best possible business decisions based on what the data tells us is real. He has a new company with a cool business model that might help all of us "Live a Revenue Culture".
Ron’s mission: work with 10,000 leaders to grow their leadership impact. He produces the Mastery Newsletter and believes we are all trying to master something, and he has recently read the book SmartRev. He gave me some original feedback I want our listeners and those who have read SmartRev to listen to.
Ron will share his background which includes leadership, training, coaching and enterprise sales.
When I heard Ron link SmartRev learnings from places in the book like diffusion of innovation / BellCurve 2.0 and the communication model I knew Ron needed to be sharing that with this community.
Ron is the CEO of Leadskill which helps leaders, and their teams grow through better emotional intelligence impacting personal growth, hiring, business decisions and adding value in the community.
Welcome Ron.
Welcome to the Podcast Series dedicated to "Living a Revenue Culture". This is a podcast in our transition phase. Long-term business survival is about creating the maximum profit, and this is only accomplished by a purpose driven people first culture – resulting in wins for ALL. This is in transition because the podcast creator - the Revenue Game has become part of TTI success insights. The Revenue Game is about a Revenue Science based business context to remove the Cost of Chaos making business more successful. TTI is about transforming the people working in the businesses, so the individual is fulfilled personally while supporting the business achieve. The result is max profit and optimized people. Over the coming months this podcast will transition to reflect this new combination.
This week the Guest is: Jodi Sherwood
Jodi is an acknowledged writer, author, entrepreneur, small business owner and communication expert Jodi and I worked together on our SmartRev book. It was my pleasure to experience her empathy, patience, deep research skills and how she combined those things She is a great team member and brings deep skills in storytelling and teaching.
Jodi has her own business, where she applied SmartRev while she developed the story and the books voice.
Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.
Andrew’s work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes
Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.
Andrew’s work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes
Stefanie is Professor @Bryant University, Co-founder @RNMKRS, Forbes #NEXT1000, TEDx Speaker, Author, Sales Trainer, Fitness Geek, X-Firefighter, and a very humble leader.
Coleman may have the best job of all time. He is the Vice President of sales for 72 Chocolate. That may mean that he is responsible for free samples. Coleman has been in various sales leadership roles for 40 years for a variety of different companies in a variety of industries. Coleman and I have been connected for about 6 months and for that whole period I have been trying to figure out how to work together. Shortly after we met when I was explaining the value TTI has reorganized to deliver Coleman gave me a way to think about TTI’s work.
Coleman looked at the TTI market and compared the TTI strategy of a Human Centric Business model to manufacturing and said, “in manufacturing you try to maximize machine productivity while depreciating the machines on your books.” “At TTI you maximize the organization’s profit by appreciating the people.” He was right. Because of thinking like that I ask Coleman to join us to talk about his superpower he developed while leading his groups to success – that is “Servant Leadership” and that will be our focus for the day.1
This is the time of year to reflect and regroup. It is time to be open to the past and to challenge the future. Everyone who knows what "Living a Revenue Culture" means wants to achieve the benefits. Now is the time to decide if you will do the work.
Lee has over the past 25 years founded 7 companies with exits ranging from a few million dollars to well into 9 figures. He has also worked with hundreds of leadership teams in companies ranging in size from 4 employees to over 40,000 employees.
I was asked recently if I was aware of a company that had achieved Step 5 in the Revenue Science™ Cost of Chaos model and I said I think so. I was thinking of Able Engineering which was one of Lee’s companies. To satisfy my curiosity I read Lee’s book “Your Most Important Number” and was then sure I did know of a Step 5 company, which is when I asked Lee to join the podcast.
Park believes your story matters. Especially if you want to grow sales. And attract top talent and ideal buyers. But...if you don't tell your story, who will? Park is ready to help you with that. For 35 years he was in branding, marketing, and sales, preaching and teaching how to be different and distinctive. Today he teaches how to go beyond to share your story with the world with ease and joy. - Park is living an adventure helping leaders like you excel through the stories you tell.
Nicole is recently certified through TTI in SmartRev as a CRO (Chief Revenue Officer). This complements her skills in interpersonal communication, employee development/coaching, decision making and problem solving that will support others to "Live a Revenue Culture". She is working toward an MBA focused on Organizational Leadership. She and her partner recently launched a new company called “Uncovered Revenue” which combines her passion for developing relationships that encourage strong team culture and provide a platform to leverage individual strengths creating a "Revenue Culture".
Tom is a Serial Entrepreneur -Tom and I have been connected through Vistage and just recently realized he was running a very cool new start-up called EngagePro. Tom’s skill set is about Successful Relationship Selling, Referral Marketing and Serial Entrepreneur. Tom brings skills and experience from sales, info-tech, leadership, and problem solving together to meet the needs of a market. His passion is helping professionals build a systematic and repeatable process to create new clients, increase sales and build sustainable businesses.
Rick is currently Healthcare Strategist | Executive Advisor | Board Advisor for Emerging Technology with deep experience in global business, matching money with mission, being an entrepreneur, creating an unrivaled network of interesting people.
For all his personal accomplishments Rick is all about people and making the world a better place.
Brett is currently the Arizona & Northern California Commercial Market Leader at PNC. Brett has wide and deep experience in global business, building teams, being an entrepreneur, has a University of Washington Master’s Certificate - The Business of Banking, an MBA from Thunderbird School of Global Management, as well a certificate from University of Washington in Executive Leadership and a Bachelor’s from ASU.
For all this personal accomplishment Brett is all about his people and his customers. Brett is someone "Living a Revenue Culture".
Brittney is the VP of Partner Services with TTI Success Insights. Before TTI Success Insights she worked in Project Management, Communication and Logistic Consulting and as a Learning Facilitator. Brittney as part of the TTI leadership team has a major role in creating the new TTI strategy and culture to Spark Transformational Experiences throughout the Talent Journey. Brittney works within the whole TTI network of VAAs, MDs and Ideal Buyer organizations. Brittney is someone who helps others transform along the Talent Journey and the result is that People First Culture required to "Live a Revenue Culture".
Stan is a poster child for an enterprise leader of Business Development. He has worked in global manufacturing, the printing industry, enterprise services, healthcare technology and services, started a glass breaking software company and grew an organization for about $60m to over $300m almost overnight. During that time Stan has always focused on building a "Revenue Culture" in every organization he has been part of which is part of the reason for his success.
Dan Kasper is a Passionate, Adaptive Leader, Growth Architect, Lifelong Learner and Adventurer committed to pushing the human race forward. Dan spend 6 years in the Navy Seal team / Special Ops. He has been a CEO, a board member, and to is the General Manager of Instill an organization committed to delivering a Culture Operating System that enables organizations to design, measure, and scale high-performing cultures.
Sarah has a background ideal for focusing on "Living a Revenue Culture". Her career started as a Financial Analyst then on to enterprise sales, account executive, director of enterprise business development and of course founding two companies “Traction IQ” and most recently “Proven’. Sarah is an intentional leader, focused on value transfer, based on purpose and passionate about continual improvement of her clients, her business and herself.
Wrapping up 2022 and heading into 2023! Thank you for joining us on our journey to living a revenue culture and we hope to see you all in 2023!
Scott’s rich base of experience, spanning the business, technology and marketing worlds coupled with his very bold opinions, has made its mark in local media and speaker circuits. His commitment to excellence was displayed when he won two bronze medals at the Kung-Fu World Championships in China. Scott has developed a LinkedIn Enhancement product called www.mymosttrusted.net. Put simply, it is a software and human driven introductions & referrals machine that helps individuals and organization combine technology, people, and partnerships into their "Revenue Culture".
Jordon Rowse – Is an entrepreneur who Builds Inbound Sales Systems, Channels & High-Performance Teams utilizing Sales Enablement & Automation at an extreme level. Jordon is at the intersection of skill, knowledge, applied technology and charisma. He applies all of this in this century s version of Revenue Generation.
Stephanie describes herself as an experienced consulting and coaching executive who still loves jumping airplanes in order to work with people who care about and want to improve their companies. She guides others to drive results-focused transformational change in complex environments.
Stephanie is an Organizational Change Management Practice Leader with ENKI a consulting firm that specializes in “Transformational Change” resulting in stronger companies now and for the long-term. ENKI’s superpower is “Helping THE People Change”.
You will hear that Stephanie’s work deals with an organization’s working structure that determines how cultures work and the degree of chaos those cultures work in.
For almost 20 years Tim has been a collaborative higher education leader engaged in large-scale change environments with a track record of building consensus, improving program quality, exceeding goals, and improving efficiencies that create unique opportunities for students. Before Tim’s ascending to Higher Ed leadership he seasoned his real-world for-profit experience in various marketing leadership roles both strategic and operational. In addition, Tim is an accomplished conference presenter and author of research and leadership publications.
Kelly is a Certified Conversation Changer she is an expert known for working with Leaders who have a vision for success. Kelly is grounded in Appreciative Inquiry, and has specialized knowledge and tools that foster collaboration, surface new ideas, and boost engagement to help people move forward.
Kelly is a speaker, a coach, a consultant and is the co-host of the Doing (good) Business podcast. In her past she delivered value in the world of Brand and B2B Marketing Strategy. After my first meeting with Kelly, I wanted her to join our "Living a Revenue Culture" podcast.
Ryan is the Founder and Managing Principal of OrgLeader where he works with c-suite executives, division presidents and heads of corporate functions to optimize how they lead their organizations, especially when they are confronting uncertainty and risk. Ryan is the author of The Finesse Factor: How to Build Exceptional Leaders in STEM Organizations, is a sought-after speaker, has been featured on NBC TV, Inside Forbes Councils and in a variety of publications including Fast Company, CIO, and Authority, as well as being a contributor to Forbes.
Chris started his career with a bachelor’s in industrial engineering so it is natural he has become a leader in digital marketing platforms and services with global 500 clients. Once he moved into the digital world of websites, social media and content creation he started bringing together individuals, teams, clients and most recently other companies to solve larger and larger business problems and capture today’s market opportunities.
Luke is a Transformational Mindset Coach | Keynote Speaker who over 20 years ago started in the mortgage industry and then moved to marketing consultant and fractional CMO. Then almost 15 years ago discovered his true calling as a mentor, Transformational Health Coach, Business Builder and Mindset Coach. He is a frequent speaker who helps individuals and teams to create the necessary shifts in thinking to operate from a framework of self awareness. When I recently met Luke it was clear we needed him on the "Living a Revenue Culture" podcast.
Christine works in the B2B world as a board member, advisor, customer marketing, and digital transformation consultant. Christine’s superpower is driving growth based on user experience and customer success. She helps her clients examine their business challenges through a lens of shared curiosity and truth-seeking. Christine is President of “New Business Strategies”, sits on numerous boards, has been a Blogger for The Huffington Post, a Columnist for Forbes.com and has a long list of world class experience.
David is the author of a new book “Revenue Growth Model – Chief Revenue Officer’s Guide” which was referred to me by our recent podcast guest Alice Heiman. As soon as I saw the referral, I recognized David from my work with the Alexander Group from years past. The Alexander group is one of the elite boutique sales consulting firms in the US and David is a Revenue Growth Advisor there.
David has authored two other books, along with articles, and papers delivered to select group of clients. We will get David to tell you about his book and his work.
Mike Toney started his career as a Rocket Scientist, then moved up to be a top producing salesperson at Hewlett Packard before moving up the ladder to become an entrepreneur by founding Conquest Training Systems including a Sandler Sales Franchise supported by lots of self-created Intellectual Property.
Mike creates sales professionals from pretenders and wannabees, changes organizations to intentional growth engines and helps individuals to remove sales myths to be replaced by best practices and science.
Patrick Renvoise started his career selling super computers where he explored persuasion as it applied to sales and marketing of enterprise solutions. Over 20 years ago Patrick and his partner founded SalesBrain where he is the Chief Neuromarketing Officer, and they have been pioneering leaders in applying Neuroscience for over 20 years. Today the world is just starting to focus on Persuasion, yet Patrick has been studying and applying the power Neuromarketing and Persuasion for decades. During these two decades he has been a popular global speaker, has done TED talks, written articles and books, become a researcher, consultant and a teacher who pushes all to new and better places.
Antarctic Mike (Mike Pierce) - In 2006 Mike took two trips to Antarctica to run multiple marathons and a 100km ultra marathon. To prepare, he trained in a commercial cold storage facility in San Diego for two years. You ask, "WHY"? To find out “WHY” listen to his story and the stories of others that Mike shares about people being and doing their best. He has shared these stories to tens of thousands of business leaders and others who want to make the world a better place. Mike will share those stories as a speaker, author, film maker and consultant – just make sure you and your team hear the stories.
Mikey Maynard is a two-time Ohio State graduate, a Human Capital Practice Lead with Keyser Business Advisory Services, a Chief Business Development Officer, a track record of successfully building effective boards and passionately bringing science to the business of leading people. He is a talented giver to everyone he touches. He is one of those rare people who is at home leading, selling, coaching, and doing – with world class skills in each.
Alice Heiman brings a new spirit to CEOs and their sales organizations that will grow sales and skyrocket value. According to Forbes.com "Alice is a diligent student and teacher of what works. She is among the world’s leading experts on the complex sale." Alice has her own podcast “Sales Talk for CEOs” is an author and has a great mix of strategy, action and results.
Dr. Paul Schempp is a high-performance leadership expert known for delivering content-rich, engaging, presentations that move people to results-oriented action. He was named a Distinguished Scholar by the International Center for Performance Excellence and served as a Sr. Fulbright Scholar, a Univ of Georgia Professor and corporate consultant all focused on individual and organizational performance. Dr. Schempp has authored six books, 125 articles and delivered over 200 presentations in 29 countries and has lectured at two dozen Universities on three continents.
This episode our guest is my self, Rick McPartlin! Please join us for a special episode going over why "Living A Revenue Culture" is so Important!
Today our Podcast guest is Steve Pieroway. Steve is launching Benevolent Marketing Ltd after 20 years as a marketing and sales executive in the world of technology transferring value to the commercial insurance industry. With Benevolent Steve took the time to create something that will make a big difference in his targeted services sector.
Steve is certified in CRO Thinking. He looks across business silos from the buyer’s point of view back to HQ. With Benevolent he will get the most out of all the silos to transfer the greatest value to the market and get compensated for it.
I have had the opportunity to work with Steve and know how committed he is to both his purpose and his customers. It is wonderful to see his kind of innovation and know this will be a great interview because he is helping his clients "Live a Revenue Culture".
Don Goeltz is an Associate Professor at Holy Family University and teaches strategy, management, entrepreneurship, international business, and marketing. Before Holy Family Don was at Pace and Fairleigh Dickinson. Before his academic work he had a successful history of major corporate work, C-level work and entrepreneur in the for-profit world. Don is a great teach because one of his skills is to take complex things and make them simple and clear. You will find a lot to learn from Don and his thoughts about "Living a Revenue Culture
This twice per month series serves for-profit purpose driven organizations and employees who know profitable revenue equals survival in a meaningful place to work. This Revenue Science™ based pod cast brings together those who are committed to people-first, purpose driven organizations that transfer compelling value to others over the long-term.
This twice per month series serves for-profit purpose driven organizations and employees who know profitable revenue equals survival in a meaningful place to work. This Revenue Science™ based pod cast brings together those who are committed to people-first, purpose driven organizations that transfer compelling value to others over the long-term.
Beth Miller the CEO of Executive Velocity Inc. focusing on leadership development and succession planning. Beth went to Babson and Harvard Business School and just published Replaceable: An Obsession with Succession. She had a successful 13-year role of a Vistage chair working with SME leaders. Before the book and Executive Velocity Beth held leadership roles with organizations like Coopers & Lybrand, Comp u Staff and DEC. Beth is that rare leader who can create, lead, deploy and execute at the right time to make everyone around her better.
This twice per month series serves for-profit purpose driven organizations and employees who know profitable revenue equals survival in a meaningful place to work. This Revenue Science™ based pod cast brings together those who are committed to people-first, purpose driven organizations that transfer compelling value to others over the long-term.
Candice Frazer the Senior Vice President of Operations with TTI Success Insights. She has been a successful VP of Marketing, Global Consultant, and agency executive, all after Version where she led teams managing corporate communications and Chief of Staff for Redbox. Candice is that rare leader who not only can see the big picture but can lead or do the work necessary for growth and change, she understands the BIG Purpose and sees the BIG picture to make a difference.
Troy Rice started with Deloitte became a controller, COO, Senior VP Business Development, CFO, Investor, Board Member, Executive Coach and a Chair with Vistage and Tiger 21. Beyond those titles and successful endeavors, he delivers his greatest value as a mentor, coach, chair, teacher, and friend. Troy always sees the BIG picture and helps others live in a better world.
Lynn Guerin serves as the CEO-Founder of The John R. Wooden Course LLC and the President of Guerin Marketing Services . Mr. Guerin is an executive coach, keynote speaker, and motivator with knowledge and skill in management, leadership development, and team culture development. Mr. Guerin has worked with many of America’s most successful organizations .
For 20 years Mr. Guerin has had the privilege of partnering with legendary UCLA Basketball Coach John R. Wooden and his family in the development and delivery of the John R. Wooden Course:
Mr. Guerin is co -author of the new book: Coach Em Way Up- 5 Lessons for Leading the Wooden Way. Mr. Guerin also launched the Wooden Course Certified Coaches initiative, preparing executives, teachers and coaches to share the wisdom ,life lessons and coaching principles of the legendary , iconic leader.
Mr. Guerin received his B.A. and his M.A. in International Studies from Western Michigan University.
This episode our guest is my self, Rick McPartlin! Please join us for a special episode going over why "Living A Revenue Culture" is so Important!
The Podcast guest is Rick Stoddard. Rick is the VP Client Services at Encora, a leading provider of automation, outsourcing, compliance, and technology services. Rick has the unique history as a business owner, sales leadership, supporting entrepreneurs, and now international sales that help organizations scale. Rick is a world class network builder and is always focused on outcomes from the buyer back. Rick is certified in Revenue Science™ and today Encora is rapidly building their own "Revenue Culture" by supporting others to do the same thing.
Jim Downes is the founder of BluePrintCFO. Jim’s team of financial stars combine financial best practices with Chief Revenue Officer Thinking (Jim is certified in CRO Thinking). Before BluePrint Jim delivered high value outcomes in multiple industries by working across the organizations, always with a focus on the future.
Jim will combine the worlds of CEOs, CROs and CFOs to help create a sustainable "Revenue Culture".
Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
This twice per month series serves for-profit purpose driven organizations and employees who know profitable revenue equals survival in a meaningful place to work. This Revenue Science™ based pod cast brings together those who are committed to people-first, purpose driven organizations that transfer compelling value to others over the long-term.
The "Living a Revenue Culture" pod cast goes live June 7th at 10am MST with Susan Foley the Founder of Corporate Entrepreneurs LLC. Susan is an expert in how to be an entrepreneur in the culture of an ongoing enterprise. These pod casts will be available on your favorite podcast service and at https://www.therevenuegame.com/larc/. This twice per month series serves for-profit purpose driven organizations and employees who know profitable revenue equals survival in a meaningful place to work. This Revenue Science™ based pod cast brings together those who are committed to people-first, purpose driven organizations that transfer compelling value to others over the long-term.