Nudge: Recent Episodes
Phill Agnew
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms? Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.
Bonus episode: https://bit.ly/3JPXp9a
Nina’s website: https://ninamazar.com/ Nina’s book: https://bit.ly/3JhzsWx Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show.
Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list
Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.
Blindsight book https://www.popneuro.com/book
How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A
Auralnauts backing music: http://bit.ly/3TWGeGe
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
UPDATE: The missing audio for this episode has been fixed. Please listen to this version for the full audio.
News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.
Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI Pete’s channel: https://www.youtube.com/@PeteJudo1 The Data Colada Articles: Part 1 - https://datacolada.org/109 Part 2 - https://datacolada.org/110 Part 3 - https://datacolada.org/111 Part 4 - https://datacolada.org/112
News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.
Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI Pete’s channel: https://www.youtube.com/@PeteJudo1 The Data Colada Articles: Part 1 - https://datacolada.org/109 Part 2 - https://datacolada.org/110 Part 3 - https://datacolada.org/111 Part 4 - https://datacolada.org/112
When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well.
Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list
Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5
Check out Astroten: https://www.astroten.co.uk/
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.
Paul Johnson Biography: https://tinyurl.com/2e8dpxa3 Andrew Roberts Biography: https://tinyurl.com/2p94v8rx “Capital Crawl” Protests: https://tinyurl.com/yuu39vnk
Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge
This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why.
Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list
Check out Astroten: https://www.astroten.co.uk/
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge.
Access the bonus episode: https://tinyurl.com/mrz355ch Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos Jay’s podcast: https://podcast.creatorscience.com/ Jay’s newsletter: https://creatorscience.com/subscribe/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s episode of Nudge.
OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c
My generation effect tweet: https://tinyurl.com/rfshfhmp
My generation effect LinkedIn post: https://tinyurl.com/353r76zp
My question-style Reddit ad: https://tinyurl.com/3y6x2jbj
My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5
Richard’s book: https://tinyurl.com/mrxduj97
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science).
My Halo Effect experiment: https://imgur.com/oV4REzq Harvard Labour Illusion study: http://bit.ly/41TWo73 Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8 Theranos sign outside their office: https://im.ge/i/7fjLHy Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/
There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.
Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her.
In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.
Dan Ariely’s book: http://bit.ly/3T2RTmx The Dropout podcast: http://bit.ly/3yuRXSy Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Bruce Daisley on Nudge: https://bit.ly/3Hv05EI Joy of Work book: https://eatsleepworkrepeat.com/book/ Steve Martin on Nudge: https://bit.ly/3K7TstF Bottom Line, BBC Radio 4: https://bbc.in/3C5s0dk Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Follow @BizBrosCo: https://twitter.com/bizbrosco Check out Content Is Profit: www.contentisprofit.com Listen to me on Content Is Profit: https://bit.ly/3CRp3iw Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list To Sell Is Human: https://amzn.to/3Ct6hMP
Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.
Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8 My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png Listen to episode 63: https://bit.ly/3TnCKeN Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 French train station app-style departure board: https://imgur.com/a/0YoahRE “Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022 Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5 Mike’s Twitter: https://twitter.com/MikeDHughes Ella’s Twitter: https://twitter.com/ellajenkins95
Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 22 of Nudge: https://bit.ly/3C414N7
There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners. Just a heads up, this episode contains conversations about childhood trauma. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Read Bruce’s book: https://amzn.to/3STOp56 Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/a/BsCwx7n Barnum Reddit ads results: https://imgur.com/a/iEB4W79 Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list
Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition. In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Follow me on Twitter: https://twitter.com/p_agnew Connect with me on LinkedIn: https://bit.ly/3mcmaiZ
There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv
Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.
Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes.
Zoe’s book: https://bit.ly/3ajysn6
Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU
Dan Pink eventually says yes: https://imgur.com/a/X24SGBu
Zoe’s website: https://www.zoechance.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Follow me on Twitter: https://twitter.com/p_agnew
Connect with me on LinkedIn: https://bit.ly/3mcmaiZ
Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI
You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive.
Zoe’s book: https://bit.ly/3ajysn6 Zoe’s website: https://www.zoechance.com/ Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Listen to episode 11: https://bit.ly/3O52fOR
At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Halo Effect Experiment Results: https://imgur.com/oV4REzq
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Sam’s book: https://linktr.ee/evolutionaryideas The Regulars Wall: https://imgur.com/a/ICuQgpl Katz Tip Counter: https://imgur.com/a/1sXlQDU Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.
Question one: https://imgur.com/a/EmYmJPy
Question two: https://imgur.com/DnrsQxV
Question three: https://imgur.com/a/mZFmaoo
Maddie’s book Change for Better: https://bit.ly/37gTdyu
Follow Maddie on Twitter: @maddie_croucher
Sign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake. Karla's website: https://kstarr.com/ Karla's substack: https://substack.com/profile/873539-karla-starr Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/ Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/ Phill's Twitter: https://twitter.com/p_agnew Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2 Dishoom’s matka: https://imgur.com/a/Wx8yy9B Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself. Vanessa’s book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Marketing Examples: https://marketingexamples.com/ Copywriting Examples: https://marketingexamples.com/inspiration Harry’s Twitter: https://twitter.com/harrydry
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: jasoncollins.blog Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954
In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bde The Science of Marketing Course: https://scienceofmarketing.teachable.com
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1
The Science of Marketing Course: https://scienceofmarketing.teachable.com
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76
The Science of Marketing Course: https://scienceofmarketing.teachable.com
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents.
Rory’s book Alchemy: https://amzn.to/3chAK3u
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend.
This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.
At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.
Rory’s book Alchemy: https://amzn.to/3chAK3u
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety.
Ethan's book Chatter: https://www.ethankross.com/chatter/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it.
Ethan's book Chatter: https://www.ethankross.com/chatter/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ
Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips.
Bri’s website: https://www.briwilliams.com/
Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer.
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago.
Tim’s website: Timash.com
Tim’s book: Primalbrain.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing.
Patrick's book #Hooked: https://amzn.to/3pihg4d
Patrick's website: https://www.patrickfagan.co.uk/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data.
Patrick's book #Hooked: https://amzn.to/3pihg4d
Patrick's website: https://www.patrickfagan.co.uk/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product.
Ramli’s podcast: https://growthtoday.fm/
Ramli’s site: https://ramlijohn.com/
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today:
Sign up to the free course today: https://science-of-marketing.teachable.com/
In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job.
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know.
Melina’s podcast, Brainy Business: thebrainybusiness.com/podcast/
Melina’s courses and certifications: thebrainybusiness.com/courses/
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work.
Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view.
Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them.
Ammanuel’s company Run Pricing Tests: www.runpricingtests.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception.
Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971
Eve's website: https://eveturowpaul.com/
Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list
Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list
What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others.
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list
Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country.
Emma's book: Swearing is Good For You
Sign up to the Nudge mailing list
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing.
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
HBR article
Sign up to the Nudge Mailing list
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service.
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
James Stanier's Book "Becoming an Effective Software Manager"
Sign up to the Nudge Mailing list
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running.
Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them.
Get started with a 14 day free trial of Applied: beapplied.com/free-trial
Check out Applied: beapplied.com
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply.
Link to Forget the Funnel: https://forgetthefunnel.com/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.
John Drury’s blog: https://bit.ly/2XoKiDT
UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw
UK’s Covid-19 designs overtime https://imgur.com/koj5lpA
Richard Chataway’s blog: https://bit.ly/2Vd9SsU
Professor Chris Witty TV ad: https://bit.ly/2VkuWh4
Roger Dooley blog: https://bit.ly/3c5BiYu
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever.
Link to Business Casual Copywriting: https://businesscasualcopywriting.com/
Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.
Link to Richard's book: https://amzn.to/2TyIfuE
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The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct?
Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/
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What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.
Link to Richard's book: https://amzn.to/2TyIfuE
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Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others.
Breakthrough or bust blog: https://bit.ly/2P3WF3s
CopyHackers site: https://copyhackers.com/
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75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake.
Bruce’s book Joy of Work: https://amzn.to/35vgjuB
Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/
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Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office.
Bruce’s book Joy of Work: https://amzn.to/35vgjuB
Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/
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As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
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"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
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In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%.
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One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
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Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website.
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
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Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads.
Check out Gorilla in the Room: https://gorillaitr.com/
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Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace.
Link to Nir's book Indistractable: https://amzn.to/2W13eWN
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What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products.
Link to Nir's book Hooked: https://amzn.to/2OrXjbe
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Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.
Messengers book: https://amzn.to/2maUW0z
Buzzsumo blog: https://bit.ly/2m7ItdQ
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Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
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Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.
Link to Richard’s book: https://amzn.to/2ZtvLcB
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“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.
Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
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You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
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The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.
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Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.
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There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
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One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence consumers and how brands use it to great success.
Link to Steve’s book The Small Big: https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
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Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
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Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation.
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We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
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