Inside Fashion Marketing by Zalando Marketing Services: Recent Episodes
Zalando Marketing Services GmbH
Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at www.zms.zalando.com
Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: zms_info@zalando.de
This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers.
Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shares his top takeaways.
If you want to join the Partner Program, just fill out this form and we’ll get back to you.
This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to give you a more personal understanding of who we are and how we work.
Giving you a sneak peek behind the scenes to show you how we work together with brands and retailers to bring about truly top-class marketing campaigns are Nada Essaber, Partner Consultant, and Victoria Stern, Head of Beauty Consultancy, at ZMS.
Interested in joining the team? Check out our open positions here.
This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corporate Social Responsibility at Mammut about how the brand managed to increase followers on Zalando by 123% with their engaging approach to sustainability.
To kick off their campaign, Mammut posed the question: “We’re living in an era of environmental activism, we’re aware that our actions have a direct impact on the climate. But do we really see it?” Find out how they visualized this impact on the podcast, and have a look at the incredible influencer assets here.
This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagement with data. Hear all about 3INA’s performance marketing strategy on Zalando, how it reaches customers and leverages data to achieve maximum customer-centricity, and how it puts a focus on genderless and inclusive beauty, in particular in its “Generation Skin” campaign. Wanna read more? Check out how 3INA is steering customer centricity with data-driven marketing.
This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can increase visibility and performance, communicate their message to the right audience, and unlock organic visibility on Zalando.
With actionable recommendations, insights, and case studies, if you’re a Zalando partner wondering how to get the most out of your marketing - this is the podcast for you! Want to dig a little deeper? Read more about our partner opportunities here.
With International Women’s Day just around the corner, Andreas sits down with female-owned oral healthcare brand vVARDIS to talk about their incredible launch campaign with us last November.
vVARDIS' launch campaign excellently broke down complex topics - like oral care - into easily digestible, engaging and informative video formats along the customer journey. Listen to Dr. Goly and Dr. Haley Abivardi - sisters, entrepreneurs, dentists and founders of vVARDIS - speaking about forging connections with customers on Zalando.
Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link: https://bit.ly/3owfIF8
Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis: https://zln.do/34B4Lep
It’s a new year and a new season of Inside Fashion Marketing. Kicking things off in part 1 of this two-part episode are Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, who speak to Andreas about how Reebok uses data to steer its brand perception and marketing efforts on Zalando.
Curious about how Reebok puts its data to use in its campaigns? Hold tight for part 2 where Josephine and Jule dive deeper into always-on campaigns and product drops - driven by data.
We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball to give you some insights into what’s coming up in 2022 - for the fashion industry, for Zalando Marketing Services, and for season 2 of our podcast (hold tight)!
Andreas Antrup is joined by Diana Berte to unwrap some insightful audio parcels sent to us from brand partners and internal experts, and of course, we'll be sharing our top tips to get you started with your 2022 marketing strategy. Don't miss it!
Learn how to create brand awareness before key commercial moments, Cyber Week and the holidays.
Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!
When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.
With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!
Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want to dive a little deeper? Learn about how to leverage peak traffic moments on Zalando here: https://corporate.zalando.com/en/brand-hub/news-media/how-puma-doubled-yoy-growth-offering-widest-possible-assortment
Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts.
Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.
If you’re wondering where to start with influencer marketing, listen now to actionable recommendations and insider know-how.
How SNOCKS leveraged advertising and marketing to grow the brand to 25 million euros in sales in just 5 years!
Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing.
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.