AIA Digital Marketing: Recent Episodes
Billy Polson
Australian Internet Advertising (AIAD.COM.AU) and its team offer valuable insight in to the world of digital marketing and business growth solutions. This podcast covers a range of topics including: Business Growth, SEO, Google Ads, Jamstack Websites, eCommerce, Social Media, Sales, and much, much more!
Join Billy Polson and Gary Devine in this video podcast episode of "The Business Basics," where we unravel the complexities of Google Ads to empower your business. In this video, we break down the basics of Google Ads, providing you with a clear understanding of how to harness the power of paid traffic to propel your brand forward.Learn about the essentials of bidding strategies, crafting compelling advertisements, and targeting the right audience to ensure your advertising dollars are well spent. We share insights on optimizing your campaigns for maximum impact, helping you turn clicks into customers.Whether you're new to Google Ads or looking to enhance your existing campaigns, this episode is filled with practical advice and strategies to boost your online visibility and drive conversions. Hit the like button, subscribe, and ring the notification bell to stay updated with the latest insights from Australian Internet Advertising. Your path to mastering paid advertising starts right here!⌚️ Timestamps:00:00 - Introduction00:10 - Setting Up a New Business00:15 - Previous Episodes Recap00:31 - Diving Deeper into Google Ads01:35 - Importance of Google Ads Budget03:46 - Understanding Match Types15:14 - Proper Campaign Settings26:02 - Should You Trust Google?30:03 - Budgeting for Google Ads38:07 - Importance of Tracking41:16 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/
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Welcome back to "Online Business Basics" with your dynamic duo, Billy Polson and Gary Devine! In this invaluable episode of our video podcast, we’re zeroing in on the critical topic of website traffic - exploring a myriad of effective strategies to attract visitors and turn them into potential clients.We understand the significant impact that the flow of traffic can have on the success of your online presence, not to mention the cost of maintaining a website. That’s why we’re here to guide you through various cost-effective ways to boost your site’s visibility and bring in a steady stream of traffic.From SEO best practices and content marketing tips to leveraging social media and email marketing, we’re covering all bases to help you create a comprehensive traffic-driving strategy. We’ll also touch on the importance of user experience and site performance, ensuring that once visitors land on your site, they're more likely to stay, engage, and convert.Whether you’re a small business owner or a seasoned entrepreneur, this episode is tailored to provide you with actionable insights and real-world examples to enhance your website's performance and bring in those potential clients. So, hit that like button, subscribe, and activate the notification bell to ensure you don't miss out on any future episodes from Australian Internet Advertising. Your journey to mastering website traffic and propelling your business forward starts right here!⌚️ Timestamps:00:00 - Introduction00:09 - Setting up a New Business00:43 - Recap of Previous Episodes01:05 - Topic: How to Get Traffic to Your Website02:14 - Overview of Google Ads02:22 - Overview of SEO02:31 - Overview of Google Maps02:36 - Importance of Local Citations03:25 - Overview of Social Media Advertising03:31 - Importance of Targeting and Relevance03:37 - Importance of Digital Marketing Metrics03:48 - Understanding Conversion Rates04:10 - Understanding Cost per Acquisition04:22 - Understanding the Lifetime Value of a Customer04:33 - Benefits of Google Ads04:48 - Benefits of SEO05:14 - Benefits of Google Maps05:29 - Benefits of Social Media Advertising05:54 - Understanding Remarketing06:43 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/
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Join Billy Polson and Gary Devine for another insightful episode of "The Business Basics," as we continue our deep dive into the crucial world of competitor analysis in the modern digital landscape. In this video podcast, part two of our competitor analysis series, we build on the foundations laid in the previous episode, guiding you through advanced techniques and strategies to stay one step ahead of your competition.Explore the ever-evolving dynamics of the market and understand how to adapt your business strategies to thrive. We provide real-life examples, demonstrating how to apply these concepts to conduct a comprehensive competitor analysis, ensuring that your business not only keeps up with the trends but sets them.Whether you’re fine-tuning your existing strategies or just beginning to understand the importance of competitor analysis, this episode is packed with valuable insights tailored for the modern entrepreneur. Don’t miss out on these crucial business tips – hit like, subscribe, and ring the notification bell to stay updated with the latest from Australian Internet Advertising. Your journey towards dominating the market continues here!⌚️ Timestamps:00:09 - Competitor Analysis00:16 - Fair Price for a Website01:41 - Competitor Analysis Importance01:46 - Understanding Your Competition02:08 - Customizing Your Website02:29 - Importance of SEO Specialist02:44 - Launching a Website and SEO02:50 - Importance of SEO for Google Indexing03:14 - Website Design and SEO03:54 - Website Design and Foot Traffic Analogy05:34 - Google Ads and Website Visibility06:59 - Determining Fair Price for a Website07:04 - Researching Agencies and Developers08:00 - Website Design and Branding09:23 - Website Copy and SEO10:46 - Website Design and Google Ads13:35 - Importance of Reviews and Pricing15:23 - Understanding Hosting and Local Servers19:01 - Understanding Analytics and Data21:27 - Linking Third-Party Software to Websites24:02 - Importance of CRM for Customer Management29:46 - Choosing the Right CRM Software🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/
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Welcome back to "The Business Basics" with Billy Polson and Gary Devine, bringing you another engaging episode of our video podcast. This time, we're diving deep into the world of competitor analysis for business, providing you with actionable strategies and examples on how to conduct an effective analysis to outperform your rivals.Learn the ins and outs of digital marketing as we show you the tools and techniques to scrutinize your competitors' strategies, understand their strengths and weaknesses, and identify opportunities for your business to shine. Whether you're a new entrant in the market or an established player looking to sharpen your competitive edge, this episode is filled with essential knowledge to enhance your business strategy.In this video, we break down the competitor analysis process, offering real-life examples and step-by-step guidance to help you master this critical aspect of business planning. Stay ahead of the competition by tuning in, hitting like, subscribing, and ringing the notification bell for the latest insights from Australian Internet Advertising. Your path to business excellence continues here!⌚️ Timestamps:00:00 - Introduction to The Business Basics04:27 - Importance of Competitor Analysis05:00 - Setting the Right Pricing08:05 - Value Propositions and Callouts19:44 - Analyzing Competitors' Reviews20:53 - Analyzing Competitors' Ads26:04 - Choosing the Right Website Platform33:22 - Considering Landing Pages for Lead Generation34:58 - Importance of Detailed Websites for Certain Industries🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/
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Welcome to "Online Business Basics" with your hosts, Billy Polson and Gary Devine! In this video podcast, we talk about the essential steps of starting your own business. From choosing a captivating name that resonates with your brand to turning your unique skills into a profitable business venture, we've covered it all! We'll also guide you through picking a niche that suits your passions and conducting a thorough competitor analysis to ensure you stand out in the market.Whether you're a budding entrepreneur or looking to refine your business strategy, this episode is packed with valuable tips and tricks to set you on the path to success. Don't forget to hit the like button, subscribe, and ring the notification bell to stay updated with the latest from Australian Internet Advertising. Your journey to business mastery starts here!⌚️ Timestamps:00:00 - Introduction00:11 - Online Business Basics00:23 - Setting Up a New Business Online00:33 - Introducing Gary00:52 - Background of William01:10 - Gary's Experience at Google01:33 - Purpose of the Podcast02:07 - Importance of Going Online03:19 - Registering Your Business04:51 - Choosing a Business Name05:25 - Benefits of Brand Name05:39 - Value of Head Term Business Name06:07 - Considerations for Naming Your Company07:34 - Importance of Identifiable Market09:00 - Value of Niching Down09:25 - Understanding the Value Equation10:11 - Dealing with People11:36 - Competitor Analysis13:10 - Getting a Website14:44 - Getting Traffic to Your Website15:59 - Understanding Metrics17:19 - Other Considerations for Your Business17:44 - E-commerce and Dropshipping19:29 - Dealing with People in Business43:35 - Summary and Next Steps🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - / australianinternetadvertisingptyltd 🐦 Twitter - / aiaptyltd 📸 Instagram - / australianinternetadvertising 🧑💼 Linkedin - / australian-internet-advertising
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Episode #26 is about the things that are changing due to the rise of AI content and ChatGPT. How is the SEO industry going to change in 2023? Does ChatGPT content ranks on Google? & if the answer is yes; does that mean the copywriters are going to lose their jobs? Explore everything about ChatGPT and SEO on our newest episode of AIA Podcasts.
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Episode #22 features Olivia Clarke as we explore the impact of video on digital marketing. Breaking down the various formats, styles and platforms as well as how video ads can impact the success of your business this episode cannot be missed. (guest cameo by Elisa Kilic)
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Episode #21 features a new guest Zaf Hyder, he brings us new insights into Local SEO & Google Business Profile and how they can used as resources to increase your leads with a few simple steps.
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In this Episode we have the founder of Jetpack Aviation and inventor of the world's first Jetpack! Having made his first public flight around the Statue of Liberty in 2015 David has taken JPA from strength to strength.
A huge inspiration David shares his story about his business experience that took him from his humble upbringing in Avalon to a successful businessman on an international stage.
Some of the points covered include what it takes to succeed, what it was like in the dot-com boom and what's next for Jetpack Aviation... A FLYING MOTORCYCLE capable of 800 + Miles per hour..
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In this episode, we have a great guest Saul Edwards.
Saul has a wealth of experience in online marketing and has recently kicked off his new start-up venture Goodreviews.io In this episode we discuss the importance of social proof and reviews for businesses online.
Plus some ways you can enhance your rankings and conversion rates online.
For more info go to https://aiad.com.au
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In this episode Wade, Joe and Billy discuss their experience and share their tips on getting more sales. We cover everything from EQ vs IQ, to Closing Techniques, Objection Handling Techniques and everything in between. For more info go to https://aiad.com.au/
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In this episode, we have an amazing guest Jenny Williams who currently sits on the board of LIttle Colossus and has held roles like CMO for Fupay, ADMA, and Comparethemarket.
In this episode, we have an amazing guest Jenny Williams who currently sits on the board of LIttle Colossus and has held roles like CMO for Fupay, ADMA, and Comparethemarket. Jenny shares some of her experiences in these roles, her observations on how the digital and had an ever-increasing role in marketing strategies for big business, and where she sees it going in the future.
For more info visit https://aiad.com.au/
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In this Podcast we were all set to talk business sales with Joe Phillimore but were interrupted by a facetime with Crom from Marketing Samurais and ended up talking about: Email marketing IOS Updates ... And general business marketing fundamentals. For more info go to https://aiad.com.au/
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In this episode, we have a guest Harry James from Technical Content Links. Harry is an authority when it comes to SEO and ranking at the top of Google Search. Go to https://aiad.com.au/services/seo-sydney/ for more info
To see this podcast on Youtube go to https://www.youtube.com/channel/UCWRhrB8U-AHwoN1KinSgtMw
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In this episode Joe, Wade and Billy offer tips on how to create a superior offer and smash your conversions, return on ad spends and sales!
We cover everything from Social Proof, Differentiating your offer, Premium Offers, Credibility, Cognitive load and much much more!
https://aiad.com.au
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We cover a range of topics related to Google Ads including: Relevancy Intent Conversion tracking Landing Pages Competitor Analysis Impression Share Auction Insights Check out https://aiad.com.au/services/google-adwords/ for more info
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We cover everything here from basic eCommerce tips, to videography, how to best use your data and stay in touch with your marketplace to ensure you get the best possible results from your digital marketing efforts. https://aiad.com.au/
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Billy and Joe go through some tips to help your business make the most out of the covid restrictions being reduced and moving into the future post-covid.
https://aiad.com.au/
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As a business owner, it's hard to know whether to invest your digital marketing budget in SEO or Google Ads. In this podcast, Joe and Billy discuss some of the pros and cons for both. https://aiad.com.au
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Ilan has a wealth of knowledge when it comes to taking e-commerce websites to the next level. Billy and Ilan get to the bottom of what it takes to get your e-commerce website sales through the glass ceiling and achieve a much higher return on ad spend.
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In this Episode Olivia Clark, Swati Ojha and Billy Polson talk about the do's and don'ts when it comes to pushing your e-commerce products sales through Facebook ads.
https://aiad.com.au/services/facebook-advertising/
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Rossi Alexander, Joe Phillimore, Olivia Clark, and Billy Polson talk about what to look out for when choosing a digital marketing agency for your business.
https://aiad.com.au
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Joe Phillimore, Swati Ojha, Olivia Clarke and Billy Polson talk Google Ads.
https://aiad.com.au/services/google-adwords/
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In this episode, we talk Facebook ads with Olivia. Olivia has been running Facebook Ads day in day out for years now and has heaps of useful insights for business owners and Facebook marketers.
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How do you get a website to rank higher on Google?
Rossi has been optimising websites full-time for 6 years.
In this episode, we discuss what it is that get s a website to rank higher on search engines like Google.
https://aiad.com.au/services/seo-sydney/
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Is google going to leave Australia? Billy Polson, Rossi Alexander, and Joe Phillimore shoot the breeze on this topic and attempt to get to the bottom of it all in the Australian Internet Advertising Sydney office.
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Billy Polson Founder and Manager of Australian Internet Advertising speaks with one of his Digital Marketing Experts about travel, Sales, and Digital Marketing.
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**Audio improves at 2 minutes. Due to David being in France and on a tight schedule we switched lines as soon as possible.
An action-packed episode with Fire Alarms going off and dogs barking in the background.
David Mayman is the founder of Jetpack Aviation. He has invented the world's only true JetPack.
In this episode, we talk about David's experience in building and selling successful businesses, Jetpack racing for Redbull, training US military commandos to fly his JetPacks, and pitching for investment in silicon valley.
I hope you enjoy it!
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