Serving your market as kings or queens: Recent Episodes
IF Associates
Whit our podcast ‘Serving your market like Kings or Queens' we will tell you how to play the game better and smarter and share how we crack the code to hyper growth for our customers. We will invite amazing people, we will share our experience, first attempts in learning, cracking results and last but not at least we will give you food for thought.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Leah Chaney, Chief Experience Officer and Founder of BetterGrowth providing world class customer experiences.
A Real-life story where Leah will share her passion to leverage the voice of the customer to increase their brand awareness and ROI as well as the urgency of inclusivity.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Josephine Blümel, who is passionate about bringing the highest level of service and experience in an intercultural market.
A Real-life story where Josephine, with a background in retail where customers come first, shares how to avoid customers getting lost in the B2B world.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Douglas van Oijen, a revenue and GTM leader who has an experience and track record in building and serving revenue teams to unlock their success. Real life stories and innovative ways, with sometimes as he says himself “weird POV’s”, to combine brand storytelling, generating demand and revenue in a holistic approach.
The one who dares to play the game differently, will take competitive advantage. We have an
inspiring conversation with Nick Bergman,
Sales Professional who has experience and track record in building sustainable C-level
relationships. Nick helps strategic customers accelerate their digital transformation programs
to unlock value and new revenue streams.
Real life stories and innovative ways, with as he says: Value is not determined by those who
set the price, Value is determined by those who choose to pay it.
The ones who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Dana Cheragwandi, a Business Development leader who has an experience and expertise in successfully building, adopting and implementing tribes and concepts related to it. Real life stories and innovative ways of growth through togetherness, playing the infinite game.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Robert Verkade, a sales leader who has an experience and track record in building and serving new business teams to unlock their success. Real life stories and innovative ways transforming new business development driven by calls & SALs to Engagement & Intelligence through togetherness.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with André Bressel, an operations leader who embraced community-led growth, how important it is to attract and retain talent and how it helps in achieving business objectives. He shares the value, lessons learned and tips to get started.
The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Kees Henniphof, a marketing leader who has an experience and track record in building, positioning and growing of brands and market share. Real life stories and innovative ways marrying brand and revenue while scaling through Europe.
We enter a new era where companies who want to stay relevant have people & happiness as a top priority because of a war for talent and great resignation all around us. The time to act is now. In this podcast we have a conversation with Sales leader Zeno Panhuyzen of Fuel50 about his first attempts in learnings, priorities and tips to change an organization's culture.
Let’s stay relevant! Oren Yehudai, partnership/channel strategist and leader, who has an experience of working for both SaaS as Tech companies joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and building partnerships with a purpose through playing the game of “Growth through togetherness”.
Let’s stay relevant! Romeo Persad, Lecturer Global Marketing & Sales at Rotterdam Business School, who has an experience of working for both B2B and B2C businesses, joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and a learning mindset to stay timeless are the ingredients of today’s conversation.
Let’s stay relevant! Karl Ortmanns, servant commercial leader, who has an experience of working for both SaaS and non-subscription based companies joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and serving your one commercial team on their mission into the market.
Many businesses have been talking about the millennials for over 10 years. Millennials as customers, millennials as employees, “How to be a workplace that attracts millennials”. Now we see Gen Z entering the workplace, and hopping on customer journey trains as consumers, at least in B2C. Is this gen Y - Z “token-dropping” even a helpful rhetoric, after all? How can we best navigate the generational shift in the market and workspace? And are we really serving every generation of our customers (partners/employees/future employees) as Kings and Queens?
In this podcast of Serving your market as Kings or Queens we talk with Curtis Partoredjo, an experienced solution Sales in the IT industry. Curtis worked for different service providers and experienced big differences in how commercial functions interact with each other and how that influences success. He sees focus on the ideal accounts, unified teams, adding value both internally as to customers as key differentiators.
Let’s stay relevant! Nikos Stouiloudis, demand gen & ABM leader, who has an experience of working for some of the leading organisations within Managed IT services and Cloud infrastructure joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and connecting the internal organisation and the external market. How to balance & connect human & digital touchpoints in a relationship-driven world? What do you do to drive implementation of an account-centric revenue funnel? A story from a demand gen leader that plays the different game. The game of revenue and value. The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success by creating demand internally to succeed externally.
Let’s stay relevant! Alexander Lechthaler, Sales Director at an IT company, sees it as his mission to serve his Sales team. Liesbeth and Jeroen talk with Alexander about the evolution of the Sales function, why you need to be creative as a Sales, how to adapt to the changing market, the power of processes and the playfield to try new things.
Let’s stay relevant! Ellen Aas-Nilsen, marketing & channel expert, has defined her ambition to influence others and departments how marketing can contribute to organizational success. Ellen joined Liesbeth and Jeroen in the podcast to talk about cross-departmental collaboration, connecting the dots, finding her spark and how success looks like both for her, her department and the company she is working for.
Let’s stay relevant! Faye Hawkins, CRO and former MD, with deep understanding of content & conversations strategy with extensive experience in B2B and B2C joined Liesbeth and Jeroen on this podcast about building engagement and driving revenue with content and conversations is a B2Human world. We talk about trends, the role of Sales and in conversations and how Faye gets inspired.
Let’s stay relevant! Jan van den Hoven, business and transformation leader, who has defined his mission to empowering every person and every organization to grow and achieve more joined Jeroen and Liesbeth on this podcast. Real life stories, inspirational ways, truly authentic. How do I find my sponsor? What is the recipe for fruitful relationships? Connecting past, presence and promise and how you can best work together to bring yourself closer to your aspirational identity. The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success through innovation and transformation of your sales & marketing approach. Rome was not built in one day, and neither is reaching your aspirational identity…
Let’s stay relevant! Simran Kaur, account executive at Bynder, career-loving parent and customer centric sales leader specializing in new business and market expansion joined Jeroen and Liesbeth on this podcast. Discussions, trends, and real-life stories on balancing purpose and performance whilst building valuable relationships. What is the role of the sales & marketing teams and how can they best work together to achieve great things? The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success by implementing the principles of value exchange and relationship building. Your growth zone is waiting for you…
Let’s stay relevant! Judith Schunke has built and transformed marketing and communications strategies and functions for leading b2b technology companies. Judith joined Jeroen and Liesbeth on this podcast.
Communications has become a critical function to meet societal expectations in a fast-paced digital world. 86% of people expect CEOs to speak out on societal issues. 87% of executives now rate reputation risk as more important than other risks. We had a fascinating conversation with Judith Schunke about all things reputation, driving business value, human and machine collaboration, connecting the dots and ‘innovation appetite’ in Comms.
Let’s stay relevant! Oliver Kuegow, business owner and innovative entrepreneur, with a passion for technology, new commercial business models and green energy joined Jeroen and Liesbeth on this podcast.
Discussions, trends, and real-life stories on reaching a 10x higher CLV. Is this a dream or can you make this a reality? The world is changing, the market is shifting, and the game is played differently for marketing and salespeople. Press play if you want to learn how to unlock more potential growth by getting the secrets for the metric that matters most. Your CEO will love it….
Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around the promise of this podcast. Discussions, trends, and real-life stories on the foundation to achieve an 83% win- rate and a value proposition that has an unfair competitive advantage when you go into the market where the magic happens. The world is changing, the market is shifting, and the game is played differently for marketing and salespeople. Press play if you want to learn how to unlock more potential growth with a laser focused approach: less effort, predictable and more success.
Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick of the conversation around the promise of this podcast. Discussions, trends, and real-life stories on how we can improve, modernize and innovate marketing. The world is changing, the market is shifting, and the game is played differently for marketing. Press play if you want to learn how to get on track, paint the train while driving and generate the recurring revenue and value this will lead you to.
Let’s stay relevant! Liesbeth de Rooij and Jeroen Hendriks kick off the conversation around the promise of “Serving your market as Kings or Queens”. Discussions, trends, and real-life stories on how the world is changing, the market is shifting, and the game is played differently for commercial people. Yes, there is a villain that is stopping us as from reaching the promise land and serving our market. We will give a sneak peak on how hat promise land will look like, based on market conversations we are having. We are with you, get ready to kickstart your journey, we will help you get ready for your transformation and what you will get if you crack the code to hyper growth.