Rooted In Marketing Podcast: Recent Episodes
Brice Spires
We are a husband and wife team bringing you all the advice you need to be a better digital marketer. Whether you are a marketer or own your own business, this podcast gives you everything you need to improve your digital marketing.
The buzzword to start 2023 is Chat GPT. In this episode, we give a brief overview of how it can be used in your marketing strategies and a few insights into our early uses of this great new AI tool.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #advertising #digitalmarketingpodcast #chatgpt #ai #marketingtools
Real Estate, like many industries, is constantly evolving. In this episode, we discuss some tips and ideas we have had success with when working with Realtors and Real Estate Groups.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #advertising #digitalmarketingpodcast #realestate #realtor #realestateagent #realestatetips
It's that time of year we have all been waiting for! The Super Bowl is here and with it, the greatest (and costliest) commercials you will see on TV. In this episode, we discuss the value of these ads, the phenomenon behind people's obsession with them, and our favorites from the past few years. Have a favorite that we did not discuss? Send us a message or comment below on yours!
digitalmarketing #digitalmarketingtips #marketing #marketingtips #advertising #digitalmarketingpodcast #superbowl #ads
Google is not the only one out there with business listings; Apple Maps has continued to improve the visibility of businesses to rival any competitor. In this episode, we cover how to get your business on Apple Maps, as well as how to keep it up to date.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #Applemaps #SEO #digitalmarketingpodcast #IOS
Yes, a digital marketing podcast is discussing a direct mail campaign! There are several examples of more "traditional" marketing strategies that work well as part of an overall digital strategy and direct mail can be one of them. We discuss how to keep their costs low, yet still be highly effective pieces to your marketing campaigns.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #directmail #marketingstrategy #SEO #digitalmarketingpodcast
In this episode, we discuss why it is so important to keep your Google Business Profile (formerly Google My Business) up to date. We cover the importance of regular updates, how often you should update your profile, and if it is worth hiring an expert.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #Googlemybusiness #google #googlemaps #SEO #digitalmarketingpodcast
When someone searches for a business like yours, do you show up on the Google Map Pack? Have you optimized your listings to increase your odds of being one of the three results in the map pack? Do you even know what the Google Map pack is? Find the answer to these and many other questions about the Google Map pack in our latest episode.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #Googlemybusiness #google #googlemaps #googlemappack
Everyone loves it when they receive a positive review on Google or Facebook, but what do you do when you get a negative review? Take a listen to our latest episode on how to handle negative reviews from customers.
digitalmarketing #digitalmarketingtips #marketing #marketingtips #Googlemybusiness #googlebusinessprofile #reviews #negativereviews
In our latest episode, we discuss the value of retargeting ads. We discuss what they are, how they work, and some best practices to make sure you are getting the most out of them. As always, we would appreciate it if you gave us a positive rating and subscribed!
digitalmarketing
digitalmarketingtips
marketing
marketingtips
ads #googleads #retargetingads
In this episode, we discuss the importance of Buyer Personas. Buyer Personas are an essential element for all businesses, so no matter what type of business you are in, this episode will be relevant to you. As always, give us a like and a review wherever you listen to us!
In this episode, we discuss why investing in digital marketing is a good idea, even during economic downturns. Too often, the marketing budget is the first to get cut when the economy faces a recession or your sales drop. We are here to help you avoid that mistake and get back on track.
The Digital Summit conference series is a great set of conferences every year dedicated to a variety of topics in digital marketing. This episode is all about what we learned at this year's Indianapolis Conference.
In this episode, we discuss a hot topic in digital marketing today: influencers. If you are mystified by what they are and how to use them, this is the episode for you. This is not necessarily as new of a marketing strategy as you might think and is easier to take advantage of than other types of marketing.
In this episode, we discuss the advantages of marketing automation software like Hubspot, Google Analytics, and Mailchimp, among others. Some software is industry-specific, others focus on only one or two types of digital marketing, but all are designed to improve your ROI and lighten your workload. Regardless of the size of your business, there is marketing automation software out there that can help you.
In this episode, we will cover the three major stages of the Buyer's Journey, awareness, consideration, and purchase stages. This is a process that all businesses need to be focused on to improve the number of people that go from that awareness stage to the purchase stage.
The QR code has been around for years, but since the start of the COVID Pandemic, it has seen a resurgence in use. Listen to our latest episode to learn how you can use a QR code in almost any business.
This episode brings you a more in-depth look at optimizing your Google Business Profile. Try out these tips to improve your local SEO and get a leg up on your competition. This is part two of three, so make sure you go back and listen to part one if you have not already done so. Part three is on the way soon!
Our first ever episode! Every business, big or small, needs to understand the basics of SEO. In this episode, we cover everything you need to know about local SEO. In the last several years, searches with local intent have dominated online searches. If you are a business with a brick-and-mortar location, or with a set service area, this is the episode for you.
Digital marketing is filled with acronyms, with SEO and SEM being some of the most important to understand. In this episode, we discuss the differences between the two and why each is important to the success of any business.
This is our final episode (for now) on optimizing your Google Business Profiles. This episode covers review requests, review responses, and how to read the analytics that comes with your Google Business Profile.
Every business has a Google Business Profile, even if you did not create it yourself. This episode covers the first steps in claiming and optimizing your Google Business Profile. There are three parts to this mini-series on a Google Business Profile, so be on the look out for parts two and three.