YouTube Podcast | Income School: Recent Episodes
Jim Harmer: Entrepreneur, Blog Writer, Podcaster
Have you ever had a good video but it doesn’t do well? Does the algorithm hate you? Maybe not. Julia dives in to reasons why your video might not be doing as well as you believe it should. Main Topic: Great Video But No Views? Here’s Why. 01:10 Creator Files Announcement 02:52 Two Main Problems […]
Improving your channel doesn’t need to take some grand action. Julia shares ten small changes that you can make to starting improving incrementally. Main Topic: Quick Improvements That Won’t Take Extra Time 00:00
For most people the most effective thing you can do right now to up-level your content for the time and effort that it will take is making better thumbnails. Julia walk through different exercises you can do to increase your understanding of good thumbnails & some “Rules of Thumb” (see what we did there?!) of […]
Ricky & Julia discuss some key elements of developing a branded culture for your channel and what to do when you need to make a change. Main Topic: Branding Your Channel 00:00
Julia talks through our pre-publish checklist for YouTube videos. Not all 15 of these will apply to you. Make your own checklist with the ones that are relevant for you and your channel. 15 Pre-Publish Steps: Here’s an example of a template to add to your channel. Of course you’ll have to customize it for […]
Nathan shares his secret to motivation and productivity on a small, personal channel. Main Topic: The First Half Strategy 00:00
The YouTube Creator Studio is full of all kinds of metrics, but what do all these numbers mean? Nate and Julia dive in to what metrics matter and what to do if you find some are low. Main Topic: How to React to Your YT Analytics 00:00
YouTube just announced changes to their Partner Program. Nate & Julia discuss what is new and how to plan accordingly. Main Topic: BIG Change to YT Monetization 00:32 New Partner Program Tiers 05:40 Creator Changes 11:12 Fee Considerations 14:37 Is It Right for Me? 17:09 Can I Do Both? 19:07 Customizing Your Fit 20:54 Pros […]
Julia delves into the art of storytelling and why you should be using it regardless of your niche or archetype. She give tips for how to plan and capture your journey through storytelling. Also recommended: Storytelling: USE IT IN YOUR VIDEOS! (Here’s 3 Ways) Main Topic: Increase Retention by Using Storytelling 00:00
Feel like the idea well is running dry? This episode is for you. Nate & Julia talk through what it might mean if you find yourself running out of content ideas and how to break through and generate new content ideas for you channel.
Main Topic: Running Out of Content Ideas02:25 Using Up Good Ideas Too Early
09:02 Running Out of Ideas Too Early
10:31 Ideas That Are Too Big for Your Resources
12:40 Idea Burnout on an Established Channel
15:27 Outgrowing Your Topic
18:23 Running Out of Things to Draft
20:33 Re-Making Old Content
21:46 Getting Feedback
25:06 Idea Content Cycle
35:12 Idea Lists
YouTubers have had mixed success with converting YT Shorts content to long-form viewers. Nate & Julia discuss things to consider when creating YT Shorts and determining whether making Shorts is worth it for you.
Main Topic: Shorts and Long-Form Viewers00:00
In this episode, Nate, Julia, & Ricky discuss the tricks and techniques they are using to create a professional looking space while filming at home and making what you have work for you.
Main Topic: YT Set Design00:00
To batch or not to batch – that is the question? Nate & Julia talk through their recent experience batching content for Channel Makers. They discuss the potential pros and cons to batching and some tips for doing it successfully.
Main Topic: Batching Videos vs Single Producing00:40 Our Recent Experience
03:06 Pros & Cons
10:09 Weighing the “Dread Points”
12:51 Tips for Batching
Can a YouTube channel help a traditional local-based business? Nate, Julia, & Ricky discuss the benefits of utilizing YouTube for local business and how to shift your mindset to fit your business needs.
Main Topic: YT for Local Businesses00:00
In this episode, Nate & Julia are joined by our full-time editor Cody. They discuss several different roadblocks commonly faced by creators in getting from idea to published video.
Main Topic: Roadblocks to Recording00:00
Nate & Julia are discussion cliches on YouTube, noticing if you’re using one unintentionally, and how to avoid overuse.
Main Topic: Cliches on YouTube00:15 Common Cliches
02:05 What & Why of Cliches
04:18 Unintentional Cliches
09:20 Generic Requests
12:22 Stated Delays
18:06 Highpoint/Clickbait Marketing
21:35 Adding Layers & Stories
26:48 YouTuber Face
31:19 Common Sound Effects & Transitions
32:35 Drafting Cliches
33:22 Brand Traditions & Style
Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype.
Main Topic: Are You Thinking of Engagement Too Narrowly?00:40 What is Engagement?
03:13 Negative Engagement
12:31 Positive Emotions
14:46 Engagement by Archetype
15:47 Information
17:53 Entertainment
19:50 Connection
20:36 Search
21:59 Increasing Engagement
28:30 Adjusting Your Content
YouTube recently announced the beta testing of its new Creator Music program for members in the US. Nate & Julia discuss their experience with the program thus far and what to consider when thinking of adding music to your videos.
Main Topic: Should You Be Using YouTube Music?00:00
Are you using the YouTube Community effectively? Nate & Julia talk about benefits and ways to use YT Community posts to engage with your audience. They also reveal the one post you should NEVER do.
Main Topic: Getting Out of a Rut with the Community Tab00:52 Broad Appeal Posts
02:31 Planned Community Posts
03:50 The Goal of the Community
05:51 Posting for Your Audience
11:32 Post Frequency
13:13 Non-Poll Posts
18:31 Connecting with Audience
Nate and Julia are talking through common thumbnail mistakes they see and how to learn from them as a creator.
Main Topic: The Biggest Thumbnail Mistakes01:15 Learning from Mistakes
02:20 When to Produce Your Thumbnail
09:31 Planning Your Idea
14:58 Imagery
20:30 Design Mistakes
25:00 Refreshing the Format
26:00 Post-Publishing
31:20 The 5 S’s
Nate & Julia are discussing the selection and defining of your niche. Whether you’re picking your first niche or looking to pivot an existing one, this episode with talk you through some considerations and recommendations.
Main Topic: Defining Your Niche at Any Stage00:46 Picking a Niche
03:01 Monetizing a Personal Interest
08:18 Determining Niche Potential
13:07 The Most Important Variable
15:58 Defining the Niche Direction
19:00 Reviving a Dead Channel
24:30 Implementing Non-Traditional Styles
Show me the money! Julia & Nate are discussing ways to monetize your YouTube Channel outside of the YouTube Partner program. They also discuss considering your channel goals, archetype, and size when planning your monetization strategy.
Main Topic: Monetizing Your Channel Based on Your End Goals00:22 Different Ways to Monetize
04:24 Types of Makers
09:58 Channel Size and Income
12:50 Monetization Planning
16:28 Monetization by Archetype
20:05 Growth Considerations
Julia and Nate are discussing their latest thoughts on YT Shorts. Then discuss when and how to implement shorts at different stages of your channel.
Main Topic: Beginner to Advanced YT Shorts Strategy00:22 YT Shorts & Long-form Content
04:57 Planning the Content
08:42 Cohesive Content Strategies
13:40 Aspect Ratios in Filming
16:09 Who Shouldn’t Do Shorts
18:35 Shorts & Blogs
23:21 Shorts & Podcasts
25:23 Trends in Shorts
27:25 Nate’s Rules for Shorts
29:54 Framing, Thumbnails, & Titles
The robots are taking over! Nate discusses ChatGPT-3 & AI and it’s role in content creation using an outline created by AI!
Main Topic: ChatGPT & AI for Content Creation00:40 What is ChatGPT-3?
05:48 Potential of AI Tools in Content Creation
12:43 Commodity Content and Shortcuts
14:41 What is the Role of an AI Tool?
18:20 Limitations & Concerns
20:55 The Future of AI
Nate & Julia discuss your online brand perception and how your publishing schedule, credentials, and skills may or may not have an effect on your audience.
Main Topic: Your Online Brand (Less is More)00:30 Perception
03:55 Publishing Standard
06:09 Experience & Credentials
09:28 Perfection & Progression
11:26 The Artistic Element
17:37 Scaling Your Excellence
21:45 New Host Announcement
Nate and Julia talk through setting goals for your YouTube channel (or any other part of life!). If you’re looking to get a boost or need help determining how to turn those dreams into reality – this podcast is for you!
Main Topic: Goal Setting for YouTube01:12 Input vs. Output Goals
08:16 Using Percentages
09:20 Finding What Motivates
14:50 If/Then Indicators
21:01 Personalize Your Progress
26:28 Fear/FUD
27:33 Incremental Improvements
YMYL topics, or topics that involve your money or your life/health, have some big barriers in blogging. Is the same true for YouTube? Nate & Ricky discuss how much YMYL matters on YouTube and what considerations you may want to make.
Main Topic: YMYL on YouTube00:30 What is YMYL?
02:40 Importance on YouTube
10:04 Building Trust with an Audience
14:21 Value Perception
15:25 Legal Considerations
20:02 P24 Question: YMYL, EAT, Mindset, & Trading
23:12 Artificial Distinctions
25:00 What Does My Audience Want?
Feeling in a funk? Nate & Ricky discuss ways to break out of the box and challenge your assumptions for your videos.
Main Topic: I Just Can’t Make Myself Make Videos00:35 P24 Question: How Do You Handle This?
02:00 Breaking Down the Concept
07:11 Pressing Record
08:13 Taking a New Angle
11:31 Simplify
18:31 Perfectionism, Anxiety, & Exhaustion
Nate & Ricky talk through the Hub & Spoke Strategy based on different archetypes. They review this member thread from the Community: After-Action Review: Hub Video Strategy (with Stats & Revenue) . Main Topic: Hub & Spoke for Your Content Type 00:00
Hit or Miss? We’re announcing the release of The Battleship Method of YouTube! Similar to our Blogging Battleship Method Nate and Ricky has been hard at work on a method that will help you evaluate your YT content and optimize your channel performance. Main Topic: The Battleship Method 00:00
YouTube just announced plans to roll out the Community tab to channels regardless of size. Nate & Julia discuss utilizing this new tool to identify and plan your audience, even before you have one! Main Topic: How to Think About Audience 00:00
In this episode Nate challenges how we think about the dreaded dislike button and viewer behavior. He also discusses industry audits and drafting in niches that may just be too small. Main Topic: How to Think About Dislikes and Channel Size 00:00
Nate is back from VidSummit with fresh insights and updates on YouTube topics such as YT shorts, monetization, and music. Main Topic: Shorts, Music, & Strategy 00:00
Nate is out to do some myth-busting around our thoughts regarding experts on YouTube. With Ricky & Nathan, he discussed six “expert types” and shares examples of current YouTube channels using that strategy. Main Topic: Expert Types 00:00
Nate & Ricky discuss ethics and how it can impact your channel and business. They give tips for dealing with slippery slope of marketing and sales and provide checkpoints to help maintain an ethical practice. Main Topic: Don’t Lie on YouTube 00:00
Feeling lucky? Nate analyzes a channel that has experienced rapid growth for a young. He covers what pieces are going well, what might just be good luck, and what things you can replicate for on your channel. Main Topic: Luck & YouTube 00:00
Are you publishing enough? Nate and Julia talk about establishing a consistent publishing schedule and why publishing more may not always be best. Main Topic: Consistent Publishing 01:32 The Worst YouTube Advice 02:29 What Does “Consistently” Mean? 03:33 Julia’s P24 Channel Experience 06:53 Publishing Rules 09:14 Feedback Loop 11:58 Recommendations for New YouTubers 12:57 Indicators […]
In this episode Nate & Ricky dive into best practices and ideas for channels that create series videos. They share their recommendations for producing series videos in a gaming entertainment channel. They also respond to a member question about A/B testing. Main Topic: Series Channels & A/B Testing 02:58 YouTube & Series 04:28 Recommendations for […]
Ricky and Nate give recommendations to a new member who posted his struggles of feeling stuck in the early phases of the YouTube System. Main Topic: So You’re Stuck at the Beginning 01:36 P24 Question: Stuck Picking Niche 03:13 Break the Barrier 05:10 Your Vision 09:10 Learning the Language of YouTube12:02 Immersion Learning 18:07 “It […]
Nate reviews a kid-focused art channel that seems to have plateaued. He discusses the metrics he suspects are contributing as well as actionable steps to break out of the slump. Main Topic: Kids Channels & Microskills 00:48 P24 Channel Review: Pop-It Art 09:38 Solutions 10:12 Adjusting Publishing Schedule 11:34 Generic vs. Memorable Content 16:13 YouTube […]
Nate responds to a Project 24 member question comparing different channel models. He digs in some key differences between search-focused channels and audience building channels and discusses how you can tap into the benefits of both. Main Topic: Search vs. Evergreen vs. Audience Builder 00:41 P24 Questions: YT System vs. Others 03:42 Search Focused Model […]
Is it time to dust off your “Short” game? Fresh back from VidCon, Nate digs in to the current trends he is noticing on YT Shorts, as well as, when and how you might want to jump back in to creating YT Shorts. Main Topic: Are YT Shorts Still a Thing? 00:47 YT Shorts Backstory […]
It’s a podcast takeover! Nathan & Anna are filling in for Nate while he is away at VidCon. They answer questions regarding old videos resurfacing and the Wagon Wheel strategy. As a follow-up to last week’s YT podcast they also discuss way to solicit feedback for your channel. Main Topic: Creating Feedback Support 00:54 P24 […]