Europe - Forrester: Recent Episodes
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In some countries, the debate around technological sovereignty has been framed as a race toward independence. Governments have invested billions in sovereign cloud initiatives, national AI programs, semiconductor manufacturing, and critical infrastructure under the implicit assumption that sovereignty means self-sufficiency. But that assumption is detached from reality.
Over three packed days at Money20/20 in Amsterdam, the halls were buzzing about two things: trust and agentic commerce. Behind the buzzwords, trust is really three concrete demands from banks: whether they can rely on AI they didn’t build; whether customers’ money, identity, and data stay safe with the bank (including how the bank itself […]
There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
What Is The AI Divide In Data Centers, Semiconductors, And Sovereignty? The AI divide represents a strategic inflection point for global business. Those without these resources will fall behind, not just technologically but competitively. Productivity, customer engagement, and decision-making is widening across industries and geographies, creating systemic issues for companies that fail to invest, such as: […]
Across France, Germany, Italy, Spain, and the UK, e-commerce is growing and is set to transform retail to capture 21% of total retail sales by 2030.
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress. Gaining a competitive advantage requires moving forward — thoughtfully yet decisively.
European B2B marketers enter 2026 with both optimism and urgency. The organizations that win will be those that master the fundamentals — turning data into decisions, strengthening partner networks, and unifying teams around customer value.
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns.
Sovereignty is no longer optional. Geopolitical tensions, tariffs, and regulatory pressures have made digital sovereignty a permanent concern for tech leaders. But chasing full sovereignty across your IT stack can lead to decision paralysis, ballooning costs, and operational complexity. Instead, organizations should aim for what Forrester calls minimum viable sovereignty — a pragmatic, risk-based approach […]
We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time. At the same time, […]
“Resilience” an oft quoted and reasonable ideal that technology professionals and by extension, the businesses they serve strive for. However as anyone that works in the tech industry knows, our digital systems are often anything but and security threats loom like the sword of Damocles. Business and technology leaders often manage risk by building systems […]
With Selipsky Out, What’s Next For AWS? On May 14, AWS announced Adam Selipsky’s departure as CEO and that Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Selipsky’s reasoning for this move was to “spend more time with family for a while, recharge a bit, and create some mental […]
Get a Forrester analyst’s impressions from Hannover Messe 2024, the smart manufacturing world’s big annual trade show.
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). In this report, my colleagues and I scrutinize the offerings of major players in […]
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Find out what the Act means for your organization and get seven tips on what to do next.
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
LeanIX, a privately held Enterprise Architecture Management solution, is set to be acquired by SAP as announced on September 7th 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in Enterprise Architecture. André […]
Customer obsession – putting customers at the center of leadership, strategy and operations – is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion. According to the Oxford English Dictionary, an obsession is an […]
Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is over, […]
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
Until a few months ago, many saw Gaia-X as a dead entity; a project designed to create a federated and secure European data infrastructure that got stuck in a rut of bureaucracy, national interests, and blurred objectives. The service catalog was empty, the number of members was stagnating, and the real-world impact was absent. Still […]
European CISOs are facing headwinds in geopolitics and workforce retention. Making wise decisions is crucial in such turbulent times, which puts additional pressures on security pros. In our analysis of Forrester’s Security Survey results, we found that: While tech layoffs dominate the headlines, cybersecurity hiring remains strong. In 2022, Twitter, Meta, and Amazon were at […]
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
On 18 April 2023, the European Commission adopted a proposal for the EU Cyber Solidarity Act to strengthen cybersecurity capabilities in the EU. The proposed act will support detection and awareness of cybersecurity threats, bolster preparedness of critical entities, reinforce solidarity, and improve crisis management and response capabilities across member states. Additionally, the Commission presented […]
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
In Italia il Customer Experience (CX) Index mostra segnali di rallentamento per le assicurazioni (prodotti auto e casa).
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
Sales reps play a critical role in streamlining relevant content for prospects. Find out more in our latest blog.
2023 will be a year of reckoning for European customer experience teams. Some will widen CX advantage over competitors, while other teams will be forced to disband. Learn more.
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
In 2022, we benchmarked CX quality at 10 leading UK banking brands. This year, the average CX quality in the UK banking industry improved significantly compared to 2021.
Create an insight-driven B2B content strategy development that aligns to the campaign implementation process. Find out more.
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Marketers must create content that engages customers throughout the lifecycle or risk losing them.
Marketing operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester’s B2B Summit EMEA. With a dedicated Operations track, this year’s Summit offers content for everyone, from beginners looking to learn the ropes all the way to established leaders who are transforming their organisations. Attend sessions geared toward your […]
As war, inflation, and fuel shortage fears cloud the near-term picture for businesses, being shrewd with investments and initiatives will be key.
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]