The happiness enterprise: Recent Episodes
Luca Cottini
How does one create original AND substantive value? How does a product become truly appealing? What is business truly for?
The happiness enterprise is a humanistic guide to meaningful entrepreneurship which aspires to investigate models where creative and strategic thinking merge, arts and industry converge, economic and social profit coincide. The four modules of the series explore design thinking, the entrepreneurial value of the humanities, content marketing, and the case of Made in Italy. Episodes are published every Tuesday at 5pm EST (Fall 2022). The YouTube version of the presentations is available at the playlist bit.ly/II_businessofhappiness
The series is part of the "Italian innovators" project, which aims to present figures of pioneering Italian entrepreneurs in various fields (eg. fashion, design, technology, food, music) and propose a reflection on the Italian cultural approach to innovation. You can find more information about the project at the official webpage (www.italianinnovators.com) or on the YouTube channel (bit.ly/italianinnovators).
Luca Cottini is a scholar, a content creator, and a digital entrepreneur.
What does the #entrepreneurial mindset consist of? What are the characters that define the audacity of the #entrepreneur as initiator? The only reason to start a #business is our thirst for #happiness (not the happiness of fairy tales, but a virtuous path of intellectual/material #growth and human #wealth). The adventure begins again at every instant. Enjoy your ride! (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
Hybridity and temperance. The coherent fusion of #works (#opera) as the secret way to an object's success. The creation of an object-actor and its meaningful space as a powerful mechanism to create #interest #relevance #authenticity. Not the solution but #elegant solutions. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
Disegno/design. The combination of #drawing and #planning, #art and #execution, #vision and #prototyping.. How can an object become a living agent? How do Italian objects become actors in a coherent aesthetic space? Here is the secret #success recipe of Italian #design. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What is the epistemological value of #limit? Can limited #resources be a stimulus for #imagination? Limit is a powerful force for #innovation in its relation to #zeal (studium) #respect (re-spicere) and #sustainability. Limit as a new #ethics of #work. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
How does one produce substantive #innovation? How can #value be both commercial and intellectual? The Italian model of #entrepreneurship can offer an interesting example of #innovative thinking in its constant overlapping of #culture and #economy, #beauty and #production, #arts and #technology. An introduction to Italian #impresa (as both an #enterprise and an #adventure) (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What knowledge do we gain on the #web? How do we move from #impression to #relationship? What are the promises and perils of the #digital world? How does our contemporary attitude of asking translate into a quest for genuine and substantive value? #search engine and #socialmedia can be tools for an authentically human adventure? (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What is the value of internet interactions? How is #trust built on the web? Can we inhabit a life in the flat space of a #screen? The purchase funnel and the creation of #followership #loyalty and #virtue. How to create value upon the two key characters of #digitalmarketing (rapidity and multiciplicity of interactions)? (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What is the #internet? Why is #contentmarketing a platform of #value creation? What is the purpose of our hyper-connected age? How do we generate meaningful relations on the #web. An introduction to the third module of the course on #digital marketing as a laboratory of substantive #innovation. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What is the relationship between #skills and #contents? How does a #humanistic mindset enhance the value of a product? What are the skills of #culture? Are #music #heritage #history #literature #criticism #philosophy or #archaeology resources for #business? Why does the #entrepreneur need to be an #intellectual to innovate? What is #university and why is #academia a great platform of innovative thinking? What is the greatest gift a #businessperson can give to his/her customers? (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What do #stories do? What does a #story do in us? What does #fiction or #storytelling add to a product? And why stories are such a fundamental tool for learning, persuading, connecting, and even selling? Why #advertising needs more stories? Detecting the impact of the story-factor in the #success of a product. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What makes information intelligible? How do data become relevant? Where does curiosity begin? What gives a product content? In this second module, we explore the relationship between the #humanities and #entrepreneurship and the impact of #storytelling in creating the substantive #content of an object or language. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What's the difference between #innovation and #creativity? How does the culture of creativity translate into effective execution? What force translates an idea into an object? How can one turn a product into a carrier of meaning? #design #designthinking #innovation #entrepreneurship (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
How do we discover a problem? How do we find value in reality? The creative phase of #invention. The art of finding and reframing a problem. #designthinking #innovation #creativity #creativethinking #strategicthinking (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What's the difference between a "thing" and an "object"? What is a "project"? How is #innovation produced? An introduction to #designthinking as a holistic and human-centered process to find and develop new ideas. (a presentation by Luca Cottini, PhD)
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
What is #business? Can be profit be monetary and intellectual? What is the real value of a company? An introduction to the course and a clarification of terms: #profit #entrepreneurship #value #economy #work
Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness
The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!