Ruffells Ad Break: Recent Episodes
Ruffells
Welcome to the Ruffells Ad Break a one stop destination for CMO’s, marketing managers, brand owners or anyone interested in the lighter side of the marketing function. At Ruffells, we are all about the people and when we are working with best in breed it’s easy to get great results. We also recon that when the majority of our effective brain time is spent at work, you might as well enjoy the ride.This series features candid conversations with the practitioners who are in the trenches servicing the effort for the brands they work with and how they return best value to their partners.
In this episode I have a chat with Ekant Veer, Professor of Marketing at UC. He talked about how human behaviour is rarely logical, a marketers job is to understand people and about glorifying being busy
Contact Ekant:
/ ekantveer
https://www.ruffells.co.nz/
In this episode I have a chat with Haydn Kerr, Executive Creative Director of Track and Tribal Aotearoa which are DDB companies. We talk briefs being as much for clients as they are for agency, the freedom to fail and creative people being valuable to a business
Contact Hayden:
/ haydnkerr
https://www.ruffells.co.nz/
Melissa Davies is the founder of Holdmine and an Independent Director. In this episode we talk about moments of opportunity, making impact and fuzzy goals
Contact Melissa:
/ melissaadavies
https://www.ruffells.co.nz/
In this episode we talk to Steve Dimakis, MD of OMD, based in Wellington. We spoke about people pleasing, mental health and how hard it is when you're chasing money
Contact Steve:
/ stevedimakis
https://www.ruffells.co.nz/
In this episode I have a chat with Chris Childerhouse, Creative Director and ideas machine. Chris told me about understanding the audience, having thick skin to survive the industry and what makes a good brief
Contact Chris:
/ chrischilderhouse
https://www.ruffells.co.nz/
In this episode we chat with Michelle Shirtcliffe, Co-Founder and CE of Publica. We talk about being data driven, creating your own luck and women in power
Contact Michelle:
/ michelle-shirtcliffe
https://www.ruffells.co.nz/
I have a chat with Sophie Palmer, Client Director at Strategy Creative. We talk about communicating with clients, falling prey to your own campaigns and remembering that it's only advertising
Contact Sophie:
/ sophie-palmer-413bb120
https://www.ruffells.co.nz/
In this episode I have a chat with Jimmy Farrant, media consultant at You media and contractor to NZME. We talk about how two channels done right is better than being everywhere poorly, clear lines of communication and how marketing success is reliant on the ground work being done right.
Contact Jimmy:
/ jimmy-farrant
https://www.ruffells.co.nz/
I have a chat with Super connector Gill Dal Din. We talk about the givers vs getters, how money follows value and how Christchurch could be doing better
Contact Gill:
/ gilldaldin
https://www.ruffells.co.nz/
In this episode we have a chat with Cindy McEwan, MD at Lunar Consulting. We talk about why she walked out of her first job, which are better lean or fat organisations and how you measure value.
Contact Cindy:
/ cindy-mcewan-926b585
https://www.ruffells.co.nz/
Carl Davidson is the Founder and chief social scientist at Research First. We spoke about confirmation bias, getting the most out of your data and the collision of luck and opportunity
Contact Carl:
https://www.linkedin.com/in/carldavid...
https://www.ruffells.co.nz/
Director of Photography, Kirk Pflaum, is a Christchurch born DOP who now resides in Auckland, when he’s not crafting beautiful images he likely to be found with his dog in his Landcruiser somewhere in the middle of nowhere or collecting medium format cameras.
In this episode we talk about getting on the same page as the rest of the crew, doing the work prior to the shoot day, not talking to the client and the magic of tv.
Contact Kirk:
www.kirkpflaum.co.nz/
www.ruffells.co.nz
Bianca is account and social lead, trusted advisor and bringer of joy who has had a diverse career spread between Brazil and New Zealand.
In this episode we talk about the benefit of managing an idea from understanding the strategy to measuring results, negotiating channels to market and the risk of staying where you are.
www.ruffells.co.nz
Lizzie is a voice, stage and screen actor, writer and director of travelling entertainment company Rollicking Entertainment.
In this episode we talk about why we love the tortured artist, how words can get in the way of getting things done, danger, stunts and risk.
Contact Lizzie:
Rollicking Entertainment
www.ruffells.co.nz
Harley & Tim have owned Ruffells since 2012 but did their first job together in 2004.
In this episode we talk about why best customer experience comes from being organised and being organised goes two ways and we talk about why, if you don’t understand something about the process, it’s super important to put your hand up and ask.
www.ruffells.co.nz
In this episode the Ruffells ladies hijack the Pod. Our spicy Brazilian and Queen G take over the channel to talk creative life as young women in the game.
In this episode they talk about all things social, gender roles and what that means today and how being in a supportive work environment can shape the trajectory of your career.
Contact Grace
Linkedin
Instagram Contact Bianca
Linkedin
Instagram
Youtube
Video related links:
Steel Wool Ad
View episode on Youtube:
https://youtu.be/vjV1ml_v56A
www.ruffells.co.nz
Lizzie Davidson is a copy writer, coach and self-confessed storytelling obsessive who loves nothing more than a good yarn with smart humans over a stiff gin.
In this episode we talk about being a Linkedin whore, learning how to tell better stories and how to work a brand story.
Contact Lizzie:
Website
Linkedin
View episode on Youtube:
https://youtu.be/WLi2r1B9JGI
www.ruffells.co.nz
Joining us this episode is Brae Toia, Make Up Artist, Wardrobe and props stylist and all round Swiss army knife of excellence.
Brae has recently been spending time as HOD on an Emmy winning TV show, films we can’t talk about yet and any number of projects with house hold names.
Contact Brae:
Website
Instagram
View episode on Youtube:
https://youtu.be/HNMNFKoJBgo
www.ruffells.co.nz
Nick is an Art Director, set builder and prop maker. He has worked in film, in TV, theatre and any number of enterprises which are often as obscure as they are entertaining. This man of many talents is also just as likely to be at the beach catching sick waves as he is building other people’s dreams.
Contact Nick:
Website
Instagram
Video related links:
Pola Pop Ad
View episode on Youtube:
https://youtu.be/6jPQMAB24RE
www.ruffells.co.nz
Alex Goff is a video Editor and all-round lovely man. Tim worked with Alex in London during the mid 2000s and managed to nab him while he was holidaying here with his family.
In this episode, we talk about how video editing is like making a sculpture, gold mining in the Yukon and how advertising, done right, works on multiple levels.
Contact Alex:
Website
Linkedin
Video related links:
Blackcurrant Tango TVC
View episode on Youtube:
https://youtu.be/B02DSIPeqg8
www.ruffells.co.nz
In this episode we talk to Andie Spargo, accomplished copy writer, brand strategist, voice over artist and smarty pants about giving brands perspective as contextual translators, team building through TV shows and being switched into authenticity.
Contact Andie:
Website
Linkedin
Video related links:
Cadbury Crunchie Bar TVC
Taco Bell TVC
View episode on Youtube:
https://youtu.be/IkC61vUcEv0
www.ruffells.co.nz
In this episode we talk to Clare Mackey, award winning producer, writer, actor and voice over artist, about being famous for a few weeks, staying engaged on every project and what it’s like being on the other side of a voice over session for Google.
Contact Clare:
www.claremackeyvoice.com
Related video links:
Australian Fire Safety Video
Google Australia 'Pixel 6 Australia Ad'
Toast of London
View episode on Youtube:
https://youtu.be/o0Aa2T-aeY4
www.ruffells.co.nz
In this episode we talk to Dave Richards, photographer, about photographing U2 as a teenager, why everything is a team effort and why having nerves is a positive.
Contact Dave:
daverichards.co.nz
Linkedin
Facebook
Video related links:
The Longer Lasting Chew TVC
View episode on Youtube:
https://youtu.be/ndS72sXTi2M
www.ruffells.co.nz
In this episode we talk to Tonia Shuttleworth, food stylist, art director, photographer and publisher, about contract publishing in London and how that led to founding her own publishing company Koa Press on her return to Christchurch.
Contact Tonia:
Website
Koa Press
Instagram
Video related links:
British Airways 1989 TVC
Cadbury Flake TVC
View episode on Youtube:
https://youtu.be/sGpD8aiM6-U
www.ruffells.co.nz