Welcome to the Acupuncturists Biz Hub! A place to talk all things in the Business of Practice. We're all trained as excellent practitioners, but we're not necesarily skilled in the ways of business. Join me as we dive into all the facets of running a clinic business together. If you love what you hear, I'd be super grateful if you took the time to leave me a 5star review to help more practitioners find this podcast
Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivating conversation with the Clinical Director of Sustain Health, Dr Scott Ling.
About Scott
Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and the global leading Chinese medicine education organisation, Sustain Health Academy. His passion for education is endless, and he seeks to transform the world of health care with Chinese medicine.
Dr Scott Ling is the clinical director of Sustain Health and over the past 10 years, he has developed the practice to be one of the most reputable Chinese Medicine clinics in the country. His clinic & team has administered more than 10,000 acupuncture sessions per annum in the past 3 years and he personally performs more than 200 acupuncture sessions per week.
He deeply believes that in order for practitioners to be effective, they must elevate their practice and diversify their skill set through ongoing education and pursuit of knowledge. Therefore, he hand-picks the best TCM masters from around the globe, aspiring to improve, learn, and grow the community.
Connect with Scott
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivating conversation with TCM Practitioner and Founder of HQ | Intelligent Health, Georgina Barrow.
About Georgina
Georgina Barrow is a Doctor of Chinese Medicine (BAppSc Human Biology/BAppSc Chinese Medicine). Her passion for integrated medicine inspired her to leave a corporate career to study Chinese medicine for a wholistic approach to disease prevention and health promotion. Georgina has worked in clinical practice utilising a combination of Western and Chinese Medicine knowledge and is passionate about women’s health and wellbeing focussing on reproductive health, natural fertility and IVF, pregnancy, labour preparation and postpartum care.
Georgina is co-founder of Australian brand HQ | Intelligent Health launched in 2019. HQ was inspired by her own motherhood journey and a passion to make Chinese medicine herbs readily accessible to help postpartum mums thrive. Taking over 3 years of evidence-based research, marketing and product development, sourcing ingredients from all over the globe to meticulous standards and testing to become a reality. HQ Health supports mothers when they need it most with targeted products for every life stage – through pregnancy, postpartum, breastfeeding and beyond. With a focus on education and clinically effective Australian made products formulated using Chinese medicine + Evidence Based Nutrition.
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivating conversation with Best Selling Author, Podcaster & Doctor of Chinese Medicine and Acupuncture: Nat Kringoudis.
About Nat
Nat Kringoudis is your good dose of support, guidance, and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her experiences, so that you don’t make choices that weigh you down and help you thrive as the best version of yourself, in business.
Nat is a 2 x best-selling author, podcaster, Acupuncturist & Chinese Medicine Practitioner, a household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business.
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Dr Chloe Stubberfield
About Chloe
Dr Chloe Stubberfield has been a practicing Chinese Medicine Practitioner for 10 years. Throughout the last 5 years after launching her business The Which Doctor, she has found a deep love and passion for teaching the general public about the magic of Chinese Medicine with her own unique flair. Chloe’s newest challenge and passion project is The Which Coven. A coven is a group of individuals with a singular purpose (and also a group of witches). This new business is ALL about supporting health practitioners with their social media marketing through online courses and social media support to build thriving practices! Chloe has found her joy is in teaching and is so excited to be bringing that joy to the Business of Practice conference.
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Anna Pino
About AnnaEnergy & Confidence are some of the key factors that drive outcomes and progress in business. Anna Pino has really uncovered this in her own TCM practice over the last 12 years. Anna is a wife, mum of 2 girls (6 & 8 year old) founding director of ONA Fertility, Doula and Entrepeneur. She really believes that all challenges are there to help us grow and show us that we are indeed moving in the right direction. Mindset and the power of thought is something that Anna has studied in depth over the 12 years in business and this has been a helpful tool throughout her entire life. Anna loves mentoring others in how they can utilise the MIND in health, in business, and in personal life to create the reality and the outcomes we desire.
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivation conversation from Western Australian Acupuncturist Francesca Perino.
About Francesca:
Having graduated from the College of Integrated Chinese Medicine (UK) in 2006, Francesca practised Acupuncture in the UK before moving back to Australia in late 2008. After taking a short break, Francesca opened Mi Skin Clinic in Perth in March 2010. A clinic with a focus on Aesthetic Acupuncture and TCM Dermatology.
Applying her knowledge of TCM, Cosmeceuticals, Aesthetics and Dermal Science, Francesca personally consults with every new client to create tailored treatment plans and manages her team of Holistic Practitioners and Dermal Nurses to ensure optimum outcomes for each client.
Starting as a sole practitioner using acupuncture for facial rejuvenation, the business steadily grew into a multi-practitioner integrated skin clinic. Today, Mi Skn Clinic is renowned for its work with inflammatory skin disorders, particularly adult acne.
Over the years, Francesca has been published in various glossy publications such as Vogue Australia and Nature and Health. She is a member of the Australian Traditional Medicine Society and APRHA.
Connect with Francesca on Instagram or Facebook
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Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.
On today’s episode, join me for another inspiring and motivation conversation from world renowned Acupuncturist: Michelle Grasek of Acupuncture Marketing School
About Michelle:
Michelle Grasek, MS, L.Ac., is a practicing acupuncturist from up state New York, who’s also a world renowned marketing coach, and host of the Acupuncture Marketing School podcast.
Her work has been featured on dozens of interviews, summits, and podcasts in the acupuncture industry, including Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more.
Michelle’s mission is to help you market effectively and with confidence, reach more patients, and change the world with acupuncture. She shares all her practice-building tips and strategies on michellegrasek.com and on social media @michellegrasek.
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Welcome to 2024 and another season of the Acupuncuturists Biz Hub Podcast!
I’ve been doing some pretty special things lately and I’m so excited to tell you all about it in this episode!
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As we approach the pointy end of the year, it’s time to make a plan for your festive season and the summer season.
What you can expect in this episode:
Including Meta Giveaway compliant wording:
*GIVEAWAY
It's giving season!
Enter to WIN (your prize here)
HOW TO ENTER:
Contest closes (your closing date here). Winner will be announced (your chosen time).
(Add any additional t&c's associated with your prize)
Winner will be chosen at random and notified via direct message.
"Per Instagram rules, this promotion is in no way sponsored, endorsed, administered by, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram's terms of use.
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Thanks for your your patience! I’ve been working on something pretty special for you, my Chinese medicine friends and I’m so excited to tell you all about it in this episode!
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About Michelle Grasek
Michelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s had the pleasure of teaching marketing to over 4,000 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.
Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips and strategies at michellegrasek.com and on social media @michellegrasek
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Welcome back from one hell of a weekend, a week and let's be honest, the past year.
In this episode I’m recapping the Epicness that was the very first Business of Practice Conference.
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Do you know your bottom line? How’s your mindset around the fees you’re currently charging?
Health and healing is an energetic exchange that must take place.
In this episode I’ll be encouraging you to take the emotion out of it and recognise the numbers as being separate to your worth and value.
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Kirsten WolfeKirsten is the principle Acupuncturist & the director of @MorningtonChineseMedicine, as well as the founder of The Fertile Life Method.
Kirsten provides world class education opportunities for TCM professionals interested in taking their clinic business to the next level. Typical coaching experiences offered by Kirsten include 1on1 coaching, small group coaching, KW Academy as well as workshop/seminar presentations & retreats.
Mornington Chinese Medicine is one of Australia’s busiest Chinese medicine clinics, employing 8 TCM practitioners, 4 reception staff, servicing between 250-300 patients per week. Despite her significant business success, Kirsten’s core values remain heart-based, not dollar-based. This means she brings a warm & supportive approach to her work & has a great desire to see TCM practitioners succeedAnd that's why Kirsten is a MUST HAVE at the Business of Practice Conference. Talking all things Heart-based abundant practice, this will be a MUST SEE presentation.
What you can expect in this episode:
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Paul CarterPaul is a Registered Acupuncturist and Herbalist practicing in Hervey Bay, Queensland.
Paul is a self-taught search engine optimisation (SEO) expert that figured out how to drive the right patients to his practice in the competitive region of Melbourne. He not only used his website to fill his practice but to fill it with the people he wanted via the internet.
When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas.
He has now helped many Chinese Medicine websites to get to the top in their region for multiple niches and keywords.
He recently moved back to Australia in December 2022 and runs a booked out two-room clinic in Hervey Bay.
Your web presence is a crucial element to your business and Paul will be talking all things SEO for TCM practitioners at the conference.
What you can expect in this episode:
Connect with Paul
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
PLEASE NOTE: There were some technical glitches recording the audio of this interview and so there are some delays, you may like to listen to this at 1.5x speed..you know my motto; Done is better than perfect!
About Chloe StubberfieldChloe is a Murray Valley girl who studied at RMIT, did her internship in Nan Jing and now passionately shares her time between city and country; running a practice in Cohuna & also South Yarra. She has a passion for integrative and holistic treatment plans to get the best outcomes for her patients.
Chloe is hilarious. Her acupuncture memes are world famous and her online presence is both entertaining & educational and she'll be sharing all about the power of Social Media for promoting your practice & inspiring you on how to educate your patients AHPRA compliantly during the Conference.
Her lecture is one you won't want to miss, hear why in this interview.
What you can expect in this episode:
Connect with Chloe
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Grace JonesGrace is the owner of Bloom Chinese Medicine, a thriving multi-practitioner Chinese Medicine clinic on the Sunshine Coast, Queensland. When Grace started out in practice in early 2014, she found that it was very difficult to find a position in an existing clinic that was in need of a new practitioner. So, she rented a room in a massage clinic with a happy-go-lucky attitude and absolutely no idea about how to run a business.
Over the course of the last 9 years, Grace has built a clinic with a purpose to not only nurture its patients, but its practitioners and staff as well, in the hope that fewer newly graduated practitioners will have to go through the ups and downs of learning the hard way as she did.
What you can expect in this episode:
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Dr Abbie ClohertyDr Abbie (TCM) is an expert in cosmetic acupuncture, speaker, presenter and is the founder of Zhong Centre in Melbourne.
She has trained extensively around the world in both Chinese and Western medicine and is passionate about making Chinese Medicine seen.
Dr Abbie's mantra is "Beauty in Balance" and "Glowing skin is in" and forms the driving force for her health care workers to be leaders in bringing the supernatural powers of TCM to the mainstream.
You can find her educating the public, ranting and channeling her inner Beyonce over at her profile @DrAbbieAcupuncture on Instagram.
We are SO pumped to have Abbie on the bill!
Strap yourself in for hard truths, passion and enthusiasm for Traditional Chinese Medicine's approach to Cosmetic Acupuncture and her own personal approach to running a culturally appropriate and authentic clinical mainstream practice.
What you can expect in this episode:
Connect with Dr Abbie
Instagram: @Zhongcentre
Instagram: @drabbieacupuncture
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Kai Yan Li
Dr. Kai Yan is the successor of the 4th generation of Li’s Chinese Medicine. After graduating from Guangzhou Traditional Chinese Medicine University, she has worked at the Paediatric department of the 1st affiliated Hospital in Guang Zhou. She achieved her Master and Phd degree, has also published 18 research papers & is the editor of many academic publications such as “ Libinnan’s Experience Collection in Paediatrics” et al.
After she immigrated to Australia in 2007, she obtained her qualification of Registered Chinese Medicine Practitioner through CM entry examination. In 2015, she established Healing Pond Chinese Medicine Clinic.
She devoted her efforts & time as a TCM lecturer in the Southern School of Natural Therapy & Endeavour College, and served as the deputy secretary-general & board member for CMASA Vic.
Kai Yan's story of generation & academic excellence is one for the ages & one that most modern practitioners won’t have had the privilege of hearing and learning from, not to mention navigating immigration, AHPRA and lecturing. What she has seen and done will conjure great aspiration at the conference!
What you can expect in this episode:
Connect with Kai Yan Li
Instagram: @HealingPondChineseMed
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Scott LingDr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and global leading Chinese medicine education organisation, SustainHealth Academy.
His passion for education is endless, and he seeks to transform the world of health care with Chinese medicine.Dr Scott Ling is the clinical director of Sustain Health and over the past 10 years, he has developed the practice to be one of the most reputable Chinese Medicine clinics in the country.
His clinic & team has administered more than 10,000 acupuncture sessions per annum in the past 3 years and he personally performs more than 200 acupuncture sessions per week.He deeply believes that in order for practitioners to be effective, they must elevate their practice and diversify their skill set through ongoing education and pursuit of knowledge.
Therefore, he hand-picks the best TCM masters from around the globe, aspiring to improve, learn, and grow the community.
We are going to be in the presence of great conversation and inspiration with Scott.
What you can expect in this episode:
Connect with Scott
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Sohial FarzamSohial has been a registered Acupuncturist & he's been practicing for 20 years. He was also a long-term lecturer at the Endeavour College of Natural Health in Melbourne for 14 years. Recently he has paused teaching at the college only to expand his teaching publicly, both domestic and internationally. Sohial’s main area of specialty is in Psycho-Emotional imbalances & emotional empowerment and through that passion has recently founded the “International Integrative Mental Health Conference–A Chinese Medicine based Event”. This is the first of its kind conference in the world solely focused on Mental Health.
The conference hosts some of the greatest speakers, clinicians around the world! Sohial also founded & is the owner of one of the quickest growing Acupuncture & Chinese medicine supplies wholesaler called NeedlePro Australia.
His philosophy is centered on giving back and so he is also a Business & Leadership Strategist working with all industries as well as practitioners where he focuses on mindset empowerment, dissolving emotional blocks and quickly boosting sales and creating a profitable and wildly successful health practice.
What you can expect in this episode:
Connect with Sohial
Website: www.sohialfarzam.com
Instagram: @drsohialfarzam
Facebook: https://www.facebook.com/sohialfarzam
Facebook Group: https://www.facebook.com/groups/theacuguys
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Clare PyersClare Pyers is the founder of the Heavenly Qi Podcast, the author of Integrative TCM Guide: Pathology, and runs a full-time Chinese Medicine practice in Melbourne Australia. She has a background in Chemical Engineering and since completing her Chinese medicine education, Clare has undertaken extensive study in the field of integrative medicine. Clare's clinical practice focuses on hormonal balancing and fertility treatment, and she specialises in complex cases that have especially to do with fertility related autoimmune and thyroid disorders.
Clare strongly believes that Chinese medicine practitioners deserve to have abundant practices that nourish the practitioner as much as they nourish their patients.
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Join me in this Guest Interview episode as I showcase the amazing caliber of practitioners who will be presenting at The Business of Practice Conference in August 2023.
About Jeff ShearerJeff Shearer has been in practice since 1995. Starting out as a mobile massage therapist he has had a wide range of practice experience from renting rooms in established practices, running his own multi-practitioner practice and now in his busy three - room practice Evolve Natural Medicine in Newcastle, NSW. In that time, he made gargantuan mistakes but also learnt a lot, particularly around creating success with integrity.
Aware of the high attrition rate of Chinese medicine practitioners Jeff has taken this knowledge and trained practitioners on the business of practice through Ethical Practice since 2009. His human approach makes his presentations entertaining and practical.
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Whether its new year energy
The spring clean ritual
The end of the school holidays
The beginning of the school holidays
Or perhaps it’s the clarity you get from unplugging and defragging that gives you a sense of clarity amongst the noise of your life and business.
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In this episode we’re talking about how to catch some time back in your clinic day, so that you can be present with your patients, but keep the finger on the pulse for running your clinic.
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Today we’re discussing the benefits of networking events for your business and your patients. The human element of connection needs to be fostered through networking events. You don’t get to expand your horizons by staying in your own bubble. You own a business, so you have purpose and relevance at a business networking event. Today I’m going to convince you that it’s worth your time & effort.
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Today we’re talking about your online presence.
Because as much as we want to be health practitioners first, we want to be able to successfully promote our clinic business.
Our digital presence and the ability to be found by our patients is the number one reason for a good online presence.
Marketing gets a bad wrap for having a bit of a sleezy vibe about it, but at it’s heart: It is literally; telling your patients that you exist, what you can help them with and how they can find you.
You wouldn’t just open your clinic and not tell anyone about it, would you?
Listen and get motivated for your online presence
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This is the very first episode of the Acupuncturists Biz Hub! Welcome!
I’m SO glad you’re here! We all graduate more than equipped as practitioners but we’re not taught how to run a business, and your clinic:
It’s my hope that by listening to the episodes in this podcast that you feel empowered, inspired, validated even and leave an episode with a sense of clarity.
You’ve earnt the right to a long prosperous, heart felt career and I want to see our industry at the front.
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