Subscription Box Answers : Recent Episodes
Liam Brennan
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $7 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here. I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do?
In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable.
After 10 years in the subscription box industry, there are a lot of things I’d do differently if I had to start all over again.
To build a successful business, you need one thing above all else...
A way to acquire customers that's repeatable, profitable, and scalable.
That's the real secret.
Without it, your business will always struggle to grow, no matter how good your product is.
In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I'll also show you how to avoid becoming an advertising victim.
If you want to grow your business with confidence, this is an episode you won't want to miss.
Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year.
This is where you'll make the most money, but only if you prepare properly.
In today's episode, I share exactly what you need to do right now to put yourself in the best possible position for a record-breaking Q4.
From choosing the right offer and planning your stock to getting your cash flow ready and preparing your marketing, I'll walk you through the practical steps you can take today to maximise your sales before the end of the year.
In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you can grab attention, create urgency and sell more subscriptions throughout the year.
Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?
In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.
They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly…
But a few weeks later, they realise something important:
Nobody is buying.
The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.
In this episode of Subscription Box Answers, I’m giving you an important reminder…
Not all revenue is created equal.
Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket.
But some revenue is bad revenue…
It gives you that big dopamine hit when you see sales coming in 😂
The Stripe notifications are flying.
The numbers look amazing.
But behind the scenes?
You’re losing money on every customer.
And that type of growth can kill your subscription box faster than standing still.
In this episode, I break down the difference between revenue that grows your business… and revenue that quietly destroys it.
Because the goal isn’t just more sales.
The goal is building a subscription box that actually makes money.
On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell.
We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth.
If you're planning on selling your subscription box at any point in the future and want to make the process as smooth as possible while maximising the amount of money you walk away with, this episode is for you.
In the last episode, I talked about action faking and how it can quietly destroy your subscription box business while wasting huge amounts of your time and money.
In this episode, we're flipping that on its head.
I'm going to share 8 things that will actually move the needle in your subscription box business and help you generate more revenue.
No fluff. No busy work. Just practical strategies that can make a real difference to your growth, profitability, and long-term success.
If you're serious about building a subscription box business that lasts, this is an episode you won't want to miss.
In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking.
After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things.
From obsessing over logos and branding to buying endless courses, attending networking events and spending hours creating content instead of selling, it's easy to mistake being busy for making progress.
In this episode, I share why the founders who succeed are the ones who take imperfect action, launch before they're ready and spend their time on revenue-producing activities instead of looking busy.
If you've ever felt like you're working flat out but your business isn't moving forward, this episode will help you refocus on what actually matters.
I hope you enjoy it!
Summer can be a challenging time for subscription box businesses.
Customers are going on holidays, spending more money on experiences and often buying less online.
But that doesn't mean your sales have to slow down.
In this episode of Subscription Box Answers, Liam Brennan shares 5 practical strategies to help you keep sales flowing throughout the summer months and position your business for a strong Q4.
You'll learn:
✅ How to create summer-specific offers that customers actually want
✅ Why reactivating former subscribers can be one of your biggest growth opportunities
✅ Simple ways to increase revenue from your existing customers
✅ How to build a valuable lead list before the Q4 rush begins
✅ How AI can help you create more marketing and test ideas faster than ever before
Whether you're launching your first subscription box or already have hundreds of subscribers, this episode is packed with actionable ideas you can implement right away.
Enjoy the episode!
On today's episode, I share practical ways you can use AI to get more customers for your subscription box business.
I break down how we're using AI to create ad creatives, write emails, generate marketing ideas, test offers, and save countless hours across our businesses.
The pace of change has been incredible over the last few years, and AI is quickly becoming one of the most powerful tools available to subscription box founders.
Whether you're just getting started or already have an established subscription box, this episode will give you ideas you can start implementing immediately to improve your marketing and grow your subscriber base.
Tune in to discover how AI can help you work smarter, create better marketing, and attract more customers.
The video tool I mentioned - https://deevid.ai/
What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? 👀
In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026.
Some of these mistakes cost us serious money.
Some nearly killed cash flow.
And some caused way more stress than they were ever worth.
I talk about:
- Why I’d never use deal sites like Groupon or Wowcher again
- The margin mistake that quietly destroys subscription box businesses
- Why I’d push long-term subscriptions from day one
- The inventory lesson I learned the hard way
- The truth about retention (and why most “hacks” don’t actually move the needle)
- Marketing advice I wish I ignored
- Why building custom funnel software turned into a complete nightmare
This episode is brutally honest and packed with lessons I wish somebody told me before I started.
If you’re launching a subscription box… or trying to grow one profitably… this episode could save you years of frustration, wasted money, and bad decisions.
In this episode of Subscription Box Answers, we dive into one of the biggest missed opportunities in business right now… adding a subscription model to an existing business.
So many entrepreneurs are sitting on a goldmine without even realising it.
Whether you run an ecommerce store, service business, coaching business, info product brand, or even a local business… there may already be an opportunity to create recurring monthly revenue from the audience and customers you’ve already built.
If you’ve ever wondered whether your business could support a subscription model… this episode could completely change the way you think about growth.
What do you do when your subscription box launch flops? Panic? Shut everything down? Give up? Absolutely not.
In this episode, I break down exactly what to do if your launch didn’t go according to plan. Because the truth is… a launch is just a launch. It does NOT define your business or your future success.
You’ll learn how to regroup, figure out what went wrong, improve your offer, and keep moving forward instead of making emotional decisions. Some of the biggest subscription box businesses started with disappointing launches.
If your launch underperformed, this episode could be exactly what you need to hear right now.
On today’s episode of Subscription Box Answers…
I’m not holding anything back.
If your subscription box isn’t growing…
It’s probably down to ONE of these 5 reasons I break down in this episode.
It's time to be really honest with yourself.
Take a listen 👇
Because this might be the reality check you need…
To finally take your subscription box to the next level.
Join Subscription Box Founders Here - https://www.skool.com/subscriptionboxfounders/about
If you want to make more money from your subscription box…
This is the episode you need to listen to.
I’m breaking down exactly how to make your core subscription more profitable.
No adding random products.
No complicated strategies.
Just simple, proven ways to make more from what you already have.
Take a listen 👇
Most subscription box owners are obsessed with one thing…
👉 Selling more boxes.
Better offers.
More ads.
Higher retention.
All of that is REALLY important. I should know, as I have spent the last few years banging on about it on this podcast and doing it every single day in BusterBox.
But what if theres another way to look at things!
In this episode, I break down how we went from focusing purely on our subscription… to launching a completely new business that’s already on track to hit 7 figures in under a year.
And more importantly…
👉 The shift in thinking that made it happen.
This isn’t about launching a prize business.
It’s about understanding that your subscription box is just ONE way to make money in your niche.
If you want to increase customer value, reduce risk, and unlock new growth…
This episode will change how you look at things.
In today’s episode of Subscription Box Answers, I break down what’s actually working on Meta ads in 2026 for subscription box businesses.
This is by far the question I get asked the most…
And it’s been a while since I’ve shared a proper update.
So in this episode, I walk you through what we’re seeing right now — inside our own ad accounts and across multiple subscription box brands.
No theory.
No outdated tactics.
Just what’s driving subscribers today.
If you’re running ads (or thinking about it), this is one you don’t want to miss.
On today’s episode, I share how a typical subscription box affiliate deal is structured.
I also talk about how much you should realistically be paying affiliates to promote your box.
The key is making sure the numbers make sense for your business financially… while also being attractive enough for an affiliate to actually want to promote you.
Because if the offer isn’t compelling for them, they simply won’t bother.
A good affiliate partnership should always be win–win for both parties.
One of the biggest challenges in any subscription business is churn…
Especially passive churn.
This is when customers don’t actively cancel…
They just stop paying.
Their card expires.
They lose their card.
Or it gets declined…
And they never update it.
You lose a customer you probably could have kept.
On today’s episode of Subscription Box Answers…
I’m breaking down some quick, practical tips you can use to improve your failed payment recovery rate.
These are simple…
But they can have a massive impact on your revenue.
If you’re running a subscription…
You need to hear this 👀
In today’s episode, I share how to get your first (or next) 1,000 subscription box leads.
To grow any online business in 2026 and beyond, you need to take follow-up marketing seriously.
The best kind of follow-up marketing?
Email.
Because once someone is on your list, you can reach them again and again without paying for ads every single time.
But for email to actually work…
You need a consistent flow of new leads coming into your system.
In this episode, I break down how to generate your first or next 1,000 leads for your subscription box.
This isn’t fantasy island marketing advice, and it’s not the same recycled tips you see everywhere online.
It’s the exact stuff that actually works.
Because these are strategies I use every single day.
No theory.
Just results.
In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.
They can be expensive.
They can be time-consuming.
So you really need to make sure you’re getting something back from them.
Not just treating them like a tick-the-box exercise to make yourself feel productive.
Because that’s where a lot of founders go wrong…
They show up, set up a stand, spend the money, spend the day there…
But are they actually connecting with potential customers?
Are they actually selling boxes?
Are they actually building their brand in a meaningful way?
Or is it just action faking dressed up as “marketing”?
In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.
The answer is… it depends.
A lot of subscription box founders jump into influencer marketing expecting instant sales.
But the reality is a little different.
In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.
If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.
On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.
We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.
If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.
10 Things I Wish I Knew About Subscription Boxes 10 Years Ago
On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.
These are the lessons that would have saved me years of trial and error, and a serious amount of money, across:
• Marketing
• Operations
• Margin
• Retention
• Scaling decisions
• What actually matters (and what really doesn’t)
Whether you’re:
– Just thinking about starting a subscription box
– In the early days and feeling overwhelmed
– Or already running one and trying to fix leaks
This episode will help you avoid expensive mistakes and focus on what truly moves the needle.
In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.
These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.
If your ads feel:
- More expensive than they should be
- Inconsistent
- Or just… stuck
there’s a good chance one (or more) of these is the reason.
Take a listen and see if you’re making any of these mistakes.
If you are — fix them immediately.
It can make a huge difference to performance.
When running ads, should you use exclusions?
Maybe
Maybe not.
Listen to this episode to hear why!
Getting traffic but not enough subscribers?
In this episode, I walk you through 10 conversion killers that are holding subscription box websites back , and I show you how to fix each one.
These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures.
If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.
On today’s episode, I don’t hold anything back.
I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.
We talk about why it’s critical to put your foot down and make the most of demand when it’s there…
And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.
If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.
on today’s episode, I explain why your 3-month plan might actually be costing you money.
This is extremely common with subscription boxes.
It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years.
The scary part?
Most subscription box owners don’t even realise it’s happening.
If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting more subscribers.
Take a listen. It could save you money immediately.
2026 is shaping up to be a very different year for subscription boxes.
Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward.
In this episode, I share my honest predictions for the subscription box industry in 2026, based on what I’m seeing right now across multiple subscription businesses and from working closely with founders at every stage.
We cover why retention will matter more than ever, how advertising is changing (and what to watch out for with AI), why community and connection are becoming a serious competitive advantage, and why profitability not vanity growth will separate the winners from the rest.
I also talk about why product experience and curation matter more than ever, why smaller niche boxes actually have an edge over mass-market brands, and why new launches in 2026 may have a bigger advantage than people realise.
If you’re thinking about launching a subscription box — or you already have one and want to make sure it’s built to last, this episode will help you focus on what actually matters going into 2026.
In this episode of Subscription Box Answers, I share a simple 7-part framework you can follow to set yourself up for a massively successful 2026 in your subscription box business.
Nothing complicated.
Nothing overwhelming.
Just a clear, straightforward plan that actually works.
If you don’t want to spend another year going round in circles, testing random ideas, feeling stuck, and wondering why things aren’t growing, then this episode will help you get on the right track fast.
I walk you through each step in a way that’s easy to understand and even easier to implement. Follow this framework, and you’ll know exactly what to focus on to grow your subscription box in 2026.
When you’re starting any business, especially a subscription box, you need to do some basic research first.
The last thing you want is to pour your time, money, and energy into an idea… only to discover there’s no real market demand for it.
In today’s episode, I walk you through several simple, fast, and practical ways to research a new subscription box idea before you invest a single euro.
These methods don’t require expensive tools or weeks of work; they're quick, clear, and give you the confidence to know whether an idea is worth pursuing.
If you're thinking about launching a box, this episode could save you months of effort and help you avoid a costly mistake.
By the end, you’ll know exactly how to validate demand, spot red flags early, and decide whether to move forward with your concept.
Take a listen, this is foundational stuff that every new subscription box founder should know.
“What Makes a Subscription Box Truly Stand Out in a Crowded Market?”
The subscription box space is more competitive than ever… but the truth is, most boxes all look and feel the same. And that’s exactly why so many struggle to grow.
In this episode, I break down the core factors that actually make a box stand out the things customers notice, value, and use to decide who they buy from.
We’ll cover:
- Why easier commitment terms (especially with Subbly) massively boost conversions
- How to build an irresistible offer that separates you from every competitor
- The real role convenience plays in retention
- When monthly themes matter… and when they don’t
- Why “value for money” is more about perception than price
- And the #1 multiplier behind every fast-growing subscription box: marketing ability
If you want people to choose your box over everyone else’s, this episode is going to give you the clarity and direction you need.
Perfect for new founders and established subscription box owners who want to stand out, attract more subscribers, and grow faster.
You might be wondering how many subscribers you actually need for this whole thing to be worth it…
I see this mistake all the time most people have no idea what their target subscriber number should be. They’re guessing. And when you’re guessing, it’s impossible to plan, grow, or stay motivated.
On today’s episode, I walk you through a simple formula that will show you exactly how many subscribers you need for your subscription box business to be worth it.
It all comes down to your gross margin and your core subscription metrics.
Take a listen. this episode will give you clarity on what you’re aiming for and help you map out the path to get there.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post your question there.
On this episode of Subscription Box Answers, I break down the real reason you’re struggling with Meta ads…
And here’s the hint: it has almost nothing to do with the technical side of Meta.
If you feel like you’re going round in circles…
If every time you think you’ve cracked it, your ads fall apart again…
If you can’t get any kind of consistency no matter what strategy you try…
It’s not the targeting.
It’s not the campaign setup.
It’s not your “hacking the algorithm.”
It’s your creative.
Your psychology.
Your offer.
In this episode, I explain exactly why your ads keep breaking… the core mistakes every box owner makes… and how to finally create ads that pull people in, convert cold audiences, and stay consistent over time.
In this episode, I break down the real pros and cons of launching a subscription box.
I’ve been doing this for 10 years now, and I hold nothing back.
If you’re thinking about launching a box, take a listen. This episode will help you understand whether this business is truly right for you.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group and post your question there.
This is Black Friday week. It’s time to take action!
If you want to increase sales, you MUST do this.
Everybody thinks you need a million different software to run a subscription box business.
The truth is, you don’t.
You only need a few essential tools to run things smoothly.
On this episode of Subscription Box Answers, I break down exactly what we use and why, from platforms and payments to emails, support, and tracking.
If you have a question you’d like answered on a future episode, head over to www.SubscriptionBoxResources.com
join the free group, and post your question there.
One of the most common questions I get asked is:
“How do you test offers?”
The truth is, testing your subscription box offer quickly and cost-effectively is crucial.
The last thing you want is to sink weeks of time and piles of money into something that just doesn’t perform.
In this episode, I’ll walk you through the exact process I use to test offers fast, so you can find what works, ditch what doesn’t, and launch with confidence.
If you have a question you want answered on a future episode, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post your question there.
One of the biggest questions I get time and time again is this:
"Why can I only spend $30 a day on Meta before everything falls apart?"
You spend $30 a day and get a few subscribers
.
But as soon as you increase the budget… your costs shoot up, performance tanks, and it feels like Meta just stops working.
In today’s episode, I’m breaking down exactly why that happens, and more importantly, how to fix it.
You’ll learn what’s really going on inside Meta’s algorithm when you scale, the mistakes most subscription box owners make, and the step-by-step process to grow your ad spend without killing your results.
I’ve been doing this a long time, and I know exactly why most subscription box launches flop.
In this episode, I break down the biggest reasons why launches fail and, more importantly, what to do instead to set yourself up for success.
Even if your launch doesn’t go as planned, it’s not the end of the world. A launch is just the beginning, and there are plenty of opportunities to turn things around.
Today, I’ll help you put your launch into perspective and show you the steps you need to take to make your subscription box a real success.
If you have a question you would like answered, you can just head over to www.SubscriptionBoxResources.com, join the Free Facebook group and post it there.
In this episode of Subscription Box Answers, I talk about the power of keeping things simple.
I share a straightforward funnel we’ve used to sell multi–7-figures of subscription boxes every year for years, and the best part? It’s the same approach I’ve helped other box owners use to grow their businesses too.
Keep things simple, focus on what works, and scale to a level that gives you a great life.
If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and post it there!
What works better to grow a subscription box, image-based emails or text-based emails?
The answer is BOTH. I talk about this in more detail on today’s episode.
If you have a question you want answered, head over to www.SubscriptionBoxResources.com join the free Facebook group, and post it there.
Meta recently released their Andromeda update. This is the biggest change in years. You need to stay on top of this if you want to have a lot of success as a subscription box founder / marketer, on todays episode I tell you everything you need to know.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the facebook group and post there.
On today’s episode, I’m diving into a topic that rarely gets talked about… but can make or break your subscription box business: the quality of customers you acquire in Q4.
Especially around Black Friday, customers behave very differently than at any other time of the year. If you don’t understand how to handle them, they can end up costing you a lot of money instead of making you profit.
In this episode, I break it all down and share exactly what you need to do to protect your margins and set yourself up for a highly profitable Q4.
Years ago, I heard a quote that went something like: “Amateurs try to make money on the front, professionals make money on the back.”
At the time, I thought it was a bit strange, but now I see there’s a lot of truth in it.
You’ll make so much more money this Q4 by having a strong backend dialed into your business. Customers spend more in Q4, and if you don’t have more stuff to offer them, you’re 100% leaving money on the table.
In this episode, I talk about how a subscription box company can maximize their backend so they make more money this Q4.
You need to do more follow up this Q4. It’s really that simple.
More follow up means more sales, more subscribers, and a much more successful end to the year.
Most businesses simply don’t do enough follow up — and this hurts them, especially in Q4 when ad prices are so high.
If you have a question, make sure you join www.SubscriptionBoxResources.com
and post it there.
Testing is crucial. It’s how we find out what works and what doesn’t. But here’s the problem..
Too many people get stuck in endless testing mode.
They’re running experiments week after week, going round in circles, and burning through budget without ever doubling down on what’s proven to work.
In today’s episode, I break down why overtesting can kill your growth, how to spot when you’re doing it, and most importantly, what to do instead. You’ll learn how to take the lessons from your tests and actually turn them into results.
If you’ve been testing but not seeing real progress, this one’s for you.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group and post your question there.
This episode of Subscription Box Answers is your reminder: before you spend a single cent on marketing, make sure your website is set up to convert.
If your site isn’t optimized, you’ll end up burning money driving traffic that never turns into subscribers.
In today’s episode, I share simple, practical changes you can make to boost your conversion rate and start turning visitors into paying customers.
If you have a question you want answered on the website, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post it there.
You may have to “patch” things together to make your business work (Part 2)
In my last episode, I talked about how sometimes you need to “patch” things together just to keep moving forward.
Today, I’m sharing a real example from the past few weeks where patching things together not only worked, but worked so well that it’s made us rethink our entire strategy going forward.
In a perfect world, you’d have one box, one offer, one channel, and you’d scale it to the moon. But the truth is… things are always changing. Sometimes you need to get scrappy and creative if you want to keep growing.
If you’ve got a question you’d like me to answer on the show, head over to www.SubscriptionBoxResources.com
, join the free Facebook group, and drop your question there.
Q4 is just around the corner… and in this episode, I share a Meta campaign structure that’s working really well right now.
Take it. Use it. And hopefully, it helps you get a lot of new subscribers signed up this year.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com — join the FREE Facebook group and post it there.
On this episode of Subscription Box Answers, I cover how much you should charge for your box.
Pricing is critical—you want to make as much profit as possible so you’re building a solid, sustainable business…
…but there’s a limit to what customers are willing to pay.
Get it wrong, and you’ll either leave money on the table or scare people away.
In this episode, I’ll show you how to find the sweet spot—where you’re profitable and customers feel like they’re getting great value.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and post it there.
The First 30 Days Can Make or Break Your Subscription Box
You only get one chance to make a first impression, and when it comes to retention, those first 30 days are crucial.
If you get it right and reinforce the value of your box, you can turn new customers into long-term subscribers.
But if you miss the mark, buyer’s remorse can set in fast—and that customer might never come back.
In this episode, I break down exactly what to do to keep new subscribers happy and coming back for more.
Got a question you want answered on the show?
Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and drop your question there!
In this episode of Subscription Box Answers, I explore the rapidly evolving world of Meta Ads. With AI changing how campaigns are run, targeted, and optimized, it’s never been more important to stay ahead of the curve. Tune in to learn what’s coming next, and how to adapt your ad strategy before it’s too late.
If you have a questions you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there.
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On this episode of Subscription Box Answers, I'm chatting with Stefan Pretty, the CEO of Subbly, about the future of Subscription Boxes and AI.
A couple of weeks ago, the Subbly team demoed their brand new Agentic Builder, an incredibly impressive piece of technology that uses AI to build high-converting subscription websites with ease.
It basically removes the biggest barrier to launching: getting your website set up.
AI is moving at lightning speed… and this demo gave a glimpse into just how much the subscription box world is about to change.
In this episode, Stefan and I dive into what the future might look like — and how subscription box owners can take advantage of these new tools.
On today’s episode of Subscription Box Answers, I’m sharing a simple way to add extra MRR and make more money from your existing customers — using post-purchase upsells.
It’s a small tweak that can make a big difference to your bottom line… and help the finances of your subscription box business work so much better.
Got a question you want answered on the show?
Head over to www.SubscriptionBoxAnswers.com, join the free Facebook group, and post your question there!
In this episode of Subscription Box Answers, we're diving deep into one of the biggest decisions every subscription box owner has to make:
Should you keep your cart open all the time or use a closed cart launch model?
Both can work,but they come with very different pros and cons depending on your niche, your offer, and your traffic strategy.
I'll share what’s worked (and what hasn’t) from running a 7-figure dog subscription box, and give you the truth about the benefits and negatives of both.
If you want your question answered in a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.
We all know churn is a killer.
If your customers keep leaving, you’re building a business on sand.
But if you can boost retention?
You make more money.
You grow faster.
And your business becomes way more valuable.
In today’s episode, I’m sharing 5 secrets that will immediately help you boost your retention and keep your subscribers around for the long haul.
Got a question you want answered on the show?
Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and drop your question there!
In this episode of Subscription Box Answers, I break down exactly how I would launch a subscription box in 2025. It’s all about verifying demand before you waste time or money—so you give your box the best possible chance of success.
Whether you're brand new or already running a box and thinking of launching a second one, this episode is a must-listen.
Got a question you want answered on the show? Head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
On today’s episode of Subscription Box Answers, I’m rolling back the clock and breaking down—step by step—exactly how we got our first 1,000 subscribers.
The tactics may have evolved over time, but the core message hasn’t changed:
If you want your business to hit a big milestone, you might need to forget about being fancy and drag it there kicking and screaming.
If you’ve got a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On today’s episode of Subscription Box Answers, we are welcoming back Subscription Box Experts member Jared Latigo.
Jared is the founder of The Chicken Bawks, a chicken-themed T-shirt subscription.
He recently hit 1,000 subscribers, and today’s episode is all about what he did to reach that milestone!
I hope you enjoy it.
If you have a question you want answered on the show, head over to
www.SubscriptionBoxResources.com
and join the FREE Facebook group, then post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On this episode of Subscription Box Answers…
I’m diving into why niching down is one of the most powerful moves you can make when building your subscription box business.
You’ve probably heard the phrase “the riches are in the niches”—and it’s true.
Too broad and you’ll struggle with everything from targeting to pricing.
But get the niche right… and everything gets easier.
Your messaging becomes sharper.
Your customer is easier to find.
And you stop competing on price.
If you want your question answered on a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there!
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
What I’ve Learned After Nearly 10 Years Running a Subscription Box
On today’s episode, I’m sharing 10 lessons I’ve learned from nearly a decade in the subscription box world.
From marketing and operations to retention and everything in between — these are the insights that helped me grow a multi-million dollar box.
Learn from somebody who’s been doing this a very long time.
Take a listen.
To get your question answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
Summer Slowdown? Not Anymore
We all know summer can be a slower season for retail and subscription boxes are included in that
But that does not mean you have to accept a dip in sales
In today’s episode I cover three simple things you can do right now to keep subscribers coming in and revenue flowing during the summer months
Take a listen because this could be the difference between a quiet season and a strong one
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free Facebook group
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.
If you think you can just put a random collection of products in a box and send it out… think again.
That might have worked back in 2018, but the subscription box market has evolved.
To succeed today, you need to make your box stand out.
Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.
That’s where product differentiation comes in.
When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.
In this episode, I’ll explain exactly how to do it .
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
I want to personally invite you to The Subscription Box Challenge – Your Road to Recurring Revenue.
This free 4-day challenge kicks off on Monday, May 19th — and it’s designed to help you finally launch your subscription box or grow the one you’ve already started.
By the end of the challenge, you’ll know exactly how to launch your box and start getting paying subscribers — without any guesswork, confusion, or overwhelm.
It’s 100% free to join, and it could be the turning point in your subscription box journey.
You can register for FREE at www.SubscriptionBoxChallenge.com
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I cover 2 things you need to do right now to make your subscription box a success. If you are stuck or you are very serious about pushing your business on. I highly recommend checking this out.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
This is a follow-up episode about a tool we’ve been using called Stunning. It’s really helping us reduce failed payments.
Take a listen to hear how our churn is looking after using it for the past five months.
It’s a shorter episode today as I’m on holidays, but normal service will resume next week!
If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On this episode of Subscription Box Answers, I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition.
If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there!
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
Last week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025.
We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels.
In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve.
If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and drop your question in there!
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this!
Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly, without massive overheads.
If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there!
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requires time, money, and resources. In this episode, I break down why.
If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there."
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps. When done correctly, these tactics can significantly lower your customer acquisition costs (CAC) and generate additional revenue for your company—all while reaching customers you might not have been able to reach otherwise.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I explain how you may need to piece together a variety of different elements to make your business work. In an ideal world, simpler is better—but for most boxes, that isn’t the case. To keep your business running smoothly and the numbers in your favour, you may need to get creative. Listen to this episode for more details.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I share something new we’re testing in BusterBox called Chat to Cancel. This is still in the very early stages, but I’m sharing what we’ve done so far and what we’ve learned.
Churn reduction should be a top priority for any subscription box business, and getting creative with your approach can make a big difference.
If you have a question you want answered on the show, head over over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I’m sharing how we are testing a new dunning tool in BusterBox called Stunning. The results so far have been very positive, and it has helped us recover a lot of money.
Passive churn can account for up to 40% of overall churn, so it’s crucial to have a process in place to manage it effectively.
You can check it out here https://stunning.co/
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode, I explain a couple of changes we made to our email marketing that have greatly increased the number of subscribers we’re getting while lowering the CAC. You'll learn from this that the general opinion about something isn’t always right.
If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
You've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up more subscribers than ever before.
I’ll show you:
- How to identify the emotional triggers that make people want your subscription box
- Why logical triggers seal the deal and boost conversions
- A simple system for incorporating these triggers into all your marketing
If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
Subbly recently released a fascinating churn insights report, revealing key data from subscription box businesses across their platform for 2024. In this episode, I dive into the most important takeaways and share my thoughts on what these insights mean for subscription box owners.
Check out the full report here: Subbly's Churn Data Report
Want to take your subscription box business to the next level? Join the waitlist for Subscription Box Experts at www.SubscriptionBoxExperts.com
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I explain exactly how to grow your subscription box business using Meta ads. For the vast majority of subscription box niches, Meta ads are still the best channel by far. Advertising on Meta successfully with a subscription box is different compared to other businesses, and you need to know what you're doing, or you’ll end up wasting a lot of time and money. This episode will help you.
The Subscription Box Experts Academy opens on February 11th. You can join the waitlist at www.SubscriptionBoxExperts.com.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In today’s episode of Subscription Box Answers, I lay out five different ways you can use urgency and scarcity to send your sales through the roof. Urgency and scarcity are some of the most powerful tools you have when it comes to marketing, and if you use them correctly, they can have a massive positive impact on your results. We use them regularly at BusterBox, and they have done great things for our business.
Subscription Box Experts will be open again in a few weeks. You can join the waitlist at www.SubscriptionBoxExperts.com.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
No matter where you are in your subscription box journey, now is the time to get crystal clear on your goals for 2025 and put a plan into action.
Whether you're preparing to launch, scale, or sell, having a clear strategy with actionable steps is essential.
Commit to pursuing your goals aggressively, so by the end of 2025, you can look back with pride at everything you've accomplished
If you have a question you want answered on the show make sure you head over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I explain the biggest reason that keeps Subscription Box Owners Stuck.
You may have been running your business for awhile, and you're stuck on a certain subscriber number, and no matter how hard you work, you can't break through.
This has happened to us in BusterBox a few times and the solution was always the same.
If you are frustrated where you are and feel like you're going around and around in circles and all you want to do is break through, grow your business and earn more money. I highly recommend checking out this episode.
If you have a question you want answered on this episode, head over to www.SubscriptionBoxResources.com. Join the Free Facebook group and post your questions there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
When we started BusterBox, we moved into our first office space/warehouse immediately. It didn’t take long before we outgrew that space and had to move again. Soon after, we outgrew the new space too and relocated to a much bigger warehouse.
Then Brexit hit, and we were forced to transition to using a fulfillment center.
In this episode, I share my perspective after experiencing both options. A big question I often see in the subscription box space is: What’s the better option – managing your own warehouse or using a fulfillment center?
Both options can work, but I personally much prefer using a fulfillment center.
If you’re at the stage where you’re wondering what the next move for your subscription box business should be, I highly recommend checking out this episode.
And if you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there."**
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, we dive deep into one of the most impactful strategies for improving retention rates in your subscription box business: picking up the phone and talking directly to your customers. As we move into 2025, keeping customers happy and subscribed for longer is more critical than ever, especially after the holiday season when many new customers come on board. Reducing churn and increasing retention can significantly boost profitability, reduce customer acquisition costs, and create a more sustainable business.
I share a proven strategy we implemented at BusterBox mid-2024, where my business partners and I personally called customers who were set to cancel. This approach helped us gather valuable feedback, address individual concerns, and ultimately save hundreds of customers who would have otherwise left. We tailored solutions to common cancellation reasons—offering heavy chewer plans, bi-monthly subscriptions, or temporary skips—to meet their needs and keep them subscribed. Over six weeks, we saved more than 400 customers, translating to a significant boost in revenue and retention.
We also discuss how to scale this process, including creating scripts, identifying winning offers, and eventually delegating the task to employees. Beyond saving cancellations, we’ve also seen success with reactivating former customers and upselling premium products by phone. While this approach requires effort and resources, the results are undeniable—calling your customers can improve retention, provide critical insights, and even uncover new opportunities to grow your business.
Whether you’re just starting out or managing a larger subscription box company, this episode will give you actionable tips on how and when to use phone calls effectively. If you’ve ever been hesitant to reach out to your customers directly, I’ll walk you through why it’s worth the effort and how to get started.
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On this episode of Subscription Box Answers, I’m sitting down with Stefan Pretty to discuss the power of sign-up flows and surveys in growing your subscription box business.
I firmly believe that the majority of subscription boxes need to implement a survey to properly onboard their customers. Surveys help you collect vital information, allowing you to better serve your customers, keep them subscribed longer, and improve overall satisfaction.
But that’s not all—surveys can also significantly reduce your customer acquisition costs and boost sign-ups if you strategically place an email collection point. By doing this, you capture high-intent email addresses, giving you multiple opportunities to convert potential customers into paying subscribers. This is incredibly powerful, yet so many subscription box businesses aren’t doing it.
Up until now, creating and integrating these surveys has been a challenge. However, Subbly has solved this problem with their new survey builder, inspired by the success of BusterBox. This tool makes it easier than ever to design and implement effective surveys that drive results.
If you’re not using surveys in your subscription box business, now is the time to start. Tune in to learn more about how surveys can transform your business.
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com join the FREE Facebook group and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this week’s episode of Subscription Box Answers, I’m joined by Stefan Pretty, the CEO of Subbly, for an insightful chat about launching and scaling subscription box businesses.
Stefan introduces Subbly's exciting new "Launch with Subbly" service, which helps subscription box owners create a done-for-you website tailored to their vision.
This offer was inspired by the early days of BusterBox when partnering with Subbly to build a professional, high-converting website gave us the foundation we needed for success.
I also share the story of how BusterBox got started, the lessons learned, and why investing in a great website is key to building a thriving subscription box business. If you’re ready to take your business to the next level, this episode is for you!
If you have a question you want answered on the episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.
If you want to take advantage of the new done for you website service Subbly is offering head over here and join the waitlist - https://launch.subbly.me/
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, we’re talking about Black Friday / Cyber Monday! I’m sharing what we’re doing at BusterBox to inspire you and give you ideas to make as much money as possible.
You don’t need to discount everything at this time of year.
Instead, you can get creative with free gifts, which will help protect your margins while still offering your customers a great deal.
The last thing you want to do is give away all your margin and drive a lot of revenue but no profits!
Check out this episode if you want to have a highly profitable Black Friday / Cyber Monday In 2024!
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post it there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
Description for this Episode of Subscription Box Answers:
In this episode of Subscription Box Answers, Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they dive deep into the secrets of acquisition and retention for subscription box businesses. Matthew shares actionable insights on creating irresistible offers, building subscriber loyalty, and crafting powerful customer experiences that drive retention.
They also discuss real-world examples of what makes high-converting offers, the impact of market shifts in the subscription space, and why getting the offer right is the key to unlocking growth. Whether you’re just starting out or looking to level up your existing subscription box business, this episode is packed with tips and strategies you can implement right away.
👉 Subscribe to Matthew’s Subscription Prescription newsletter for even more insights: https://www.thesubscriptiondoc.com/
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com, join the free facebook group and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On today's episode, I'm sharing 5 easy things you can sell to make more money this Q4. It’s obviously very important to focus on growing your subscriber base over these busy months, but there are also big opportunities to make extra money if you know what you're doing.
The first Christmas we had was an eye-opening realization—we discovered our customers were happy to spend a lot more money with us on other products in the run-up to Christmas. Take a listen to this episode, and I’ll share some other simple things you can sell to make more money.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On this episode of Subscription Box Answers, I explain an easy way to win back canceled subscribers using Facebook ads.
Allocating part of your marketing budget to win-backs can be a smart strategy, especially when you focus on your best customers.
These customers have already shown they are a good fit for your business, even if they canceled for various reasons.
People's circumstances change all the time, and they may be ready to sign back up now.
It's important to have a process for targeting and winning them back, especially around this time of year when competition can be fierce.
You can set up this strategy in just a few minutes, and it should be a big help.
If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I’m sharing marketing tips to help you maximize revenue and attract as many new subscribers as possible this Q4.
Today, I’ll discuss an offer mix that helped us sign up 2,000 new subscribers in just a few weeks.
We’re running two offers simultaneously, which has helped us overcome spending limits, reduce our CAC, and increase subscriber sign-ups.
Different customers respond to different offers, each with its own pros and cons, and I’ll break down why this strategy worked so well for us.
I’ll also explain how you can apply it to your business to hopefully get a lot of new subscribers signed up
If you have a question you’d like answered on the show, be sure to head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
On this week's episode, we’re building on last week's discussion and continuing to talk about email marketing.
I'm sharing another example of an email that achieved amazing results for BusterBox.
This email brought in 92 new subscribers in 1 day and 400 in total.
I go through the entire email step by step, breaking down exactly why it worked so well.
Take these lessons and apply them to your own subscription box business, and it will help you drive a lot of sign-ups this Q4.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I share two examples of funny sales emails we’ve used at BusterBox to increase sign-ups.
A great way to differentiate yourself from your competitors is through your marketing.
Never be afraid to push the boat out and try some outrageous ideas that other companies might be too afraid to attempt.
This is how you can grab attention and separate yourself from the competition.
This approach is especially useful in Q4, a highly competitive time of year when many companies are fighting to sell their products.
Here’s a link to Bill Glazer's Outrageous Advertising book.
If you have a question you want answered on the podcast, make sure to head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
In this episode of Subscription Box Answers, I cover the 5 mistakes you should absolutely avoid if you want to have a very successful Q4.
I’ve been involved in this industry for a long time, and these are the most common mistakes I see people make.
For the vast majority of subscription box niches, Q4 will be the busiest time of the year.
This is when you can make the most money and acquire the most subscribers.
To achieve this, though, you have to know what you're doing.
My advice: avoid these 5 mistakes completely, and you’ll have a very successful end of the year.
If you have a question you want answered on the show make sure you head over to www.SubscriptionBoxResources.com join the FREE Facebook group and post your questions there.
You can register for Free for The Subscription Box Challenge at www.SubscriptionBoxChallenge.com
One of the biggest challenges with any product-based business is turning over excess stock as quickly as possible.
The last thing you want is stock building up.
If this compounds over time, it can put a strain on your business’s finances.
In this episode of Subscription Box Answers, I share 5 ways you can turn excess stock into cash fast.
This is especially important around Q4 when you want to free up as much cash flow as possible.
Subscription Box Founders is now open, and the first 250 people will become founding members and get a lifetime discount.
You can join by clicking here.
Subscription Box Founders Launching September 30th - Join The Waitlist at www.SubscriptionBoxFounders.com
It’s 100% possible to start a subscription box business on a budget! You don’t need to invest thousands to get up and running. When we started BusterBox, we barely had any money. I invested €3,000 over 12 months, and that was it. Over time, that small investment turned into millions of dollars in revenue and a business that now supports a team of 12.
There are so many examples of people starting their subscription boxes from home on a small budget, growing them into successful businesses. In this episode, I’ll explain exactly how you can start your business with a low budget and achieve success.
If you have any questions you’d like answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question.
Subscription Box Founders Launching September 30th - Join The Waitlist at www.SubscriptionBoxFounders.com
In this episode of Subscription Box Answers, I sit down with Julie Ball, the founder of Sparkle Hustle Grow, and Lo Hixson, the founder of Passion & Growth, to discuss how their subscription box businesses completely changed their lives. Both of them started their subscription boxes from the comfort of their homes, and in a short period of time, they were making a full-time income. They each went on to achieve multi-seven figures in sales, with Julie eventually having a multi-six-figure exit.
This episode covers their inspiring stories, and they both share valuable advice on how you can achieve the same success. These are just two examples out of literally hundreds of people I know who have built highly successful subscription boxes from home. Take inspiration from this episode and know that a subscription box business can truly change your life for the better.
If you're on the fence about starting your own subscription box, you should do it. You have nothing to lose and a lot to gain.
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the Free Facebook group and post it there.
Subscription Box Founders Launching September 30th - Join The Waitlist at www.SubscriptionBoxFounders.com
In today's episode of Subscription Box Answers, I'm sharing what’s currently working well for us on Meta. We're seeing great results with a combination of Advantage+ audience targeting, lookalike audiences, and engagement strategies to boost social proof. I know several brands using this setup, and it's working exceptionally well for them right now. Of course, this is just one piece of the puzzle when it comes to running successful paid traffic campaigns—you still need a compelling offer, a high-converting website, and creative content that resonates. But definitely give this strategy a look, especially with Q4 just around the corner, as it can help you reduce your CAC.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group.
Subscription Box Founders Launching September 30th - Join The Waitlist at www.SubscriptionBoxFounders.com
Ready to discover the secrets behind a thriving craft subscription box business? Today, we chat with Nicole Bannell, the creative force behind Nicole's Jungle, a one-of-a-kind subscription service that lets you craft your own miniature paper plants from the comfort of home. Nicole takes us through her journey, from leaving a corporate career to embracing entrepreneurship, driven by her twin passions: crafting and houseplants.
In this episode, Nicole reveals the turning point in her business—the moment her handcrafted Christmas tree went viral. This pivotal event shifted her focus toward DIY plant kits, shaping the future of her brand. We also dive into her marketing strategies, emphasizing the significance of pre-launch efforts, building a waitlist, and creating a strong sense of community. Nicole's journey is a powerful example of how research, storytelling, and cultivating a loyal customer base can lead to success.
We also explore innovative strategies for customer retention and acquisition, such as offering mystery bonus plants to reward long-term subscribers and running targeted paid ad campaigns. Nicole shares her most successful tactics, including gathering valuable customer insights and leveraging social media in new ways to enhance retention.
You can check out her business at https://www.nicolesjungle.com/
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.
Ever wondered how to secure a reliable virtual assistant who won't vanish after a few weeks? In this episode of Subscription Box Answers, I explain how to hire top-tier VAs that will stick with your company for the long haul. From crafting detailed job descriptions to treating VAs with the same respect as full-time employees, you’ll gain access to the tried-and-true methods we use at BusterBox. Get ready to transform your hiring process and build a dedicated team.
Discover the three-stage interview process that ensures you only bring on the cream of the crop. I will walk you through shortlisting candidates, conducting meaningful interviews, and offering irresistible incentives to keep your VAs engaged and committed. Using real-life examples from BusterBox, see how these strategies can help you avoid common pitfalls and create a stable, efficient team. If you're serious about growing your subscription box business with the help of reliable virtual assistants, this episode is packed with actionable tips you won't want to miss.
If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free facebook group and post your question there.
In this episode of Subscription Box Answers, I share simple Facebook ad creative tips that can help you get more people signed up for your box. I firmly believe that small tweaks can lead to big positive changes in your advertising. This episode is divided into two parts:
- Video Tips: I share strategies for creating effective video ads.
- Image Tips: I provide advice on using images to enhance your ads.
At BusterBox, we spend a lot on Facebook ads and are constantly learning new things. I’m sharing some of what we’ve learned in the hope that it will help you improve your customer acquisition.
If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
In this Subscription Box Answers episode, I'm explaining the strategy behind the current bundle offer we're running at BusterBox, where new subscribers get £253 in free gifts. I received a great question this week from someone who wanted to know how we make the finances work when running an offer like this. I'll break this down in detail and share some advice on how you can test bundle offers this Q4 to grab attention and get as many new subscribers signed up as possible.
This can be a powerful offer, but to run something like this, you really need to know your metrics in detail. We make this work because we know our customer lifetime value (LTV) and exactly how much we can spend to acquire a customer while still making sense financially.
Take a listen if you want some marketing advice that can definitely help improve your customer acquisition!
If you have a question you'd like answered on the podcast, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
In this episode of Subscription Box Answers, I am sitting down with Courtney Hubbard, the Operations Manager for BoxUp. BoxUp specializes in providing custom boxes for various subscription box companies.
Courtney shares her advice on creating the perfect custom box to make your brand stand out and explains how their service works.
If you want to place an order, here is an affiliate link that will get you 10% off: https://go.boxup.com/liam.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.
On this episode of Subscription Box Answers, I explain how you can use the Reply Yes process to grow your subscription box by reactivating canceled subscribers. This is a great way to lower your CAC, increase revenue, and boost your subscriber numbers.
We have been testing this in BusterBox for the last few months and have successfully reactivated many canceled subscribers by following this simple framework. This is just one of many powerful use cases for the Reply Yes process.
Learn how to implement the entire Reply Yes process with my Subscription Box Cash Machine training, opening on July 31st. If you want to have your most profitable Q4 yet, I highly recommend joining the training.
You can join the waitlist for The Subscription Box Cash Machine at www.SubscriptionBoxCashMachine.com.
What if you could transform your Q4 sales strategy and achieve record-breaking profits for your subscription box business?
In this episode of Subscription Box Answers, Liam Brennan revisits one of the most impactful tactics from earlier this year, the "Reply Yes" process, which has been a revenue game-changer for BusterBox and many other companies that have implemented it.
You'll learn how this powerful method not only drives tens of thousands in extra revenue but also reactivates subscriptions and encourages customers to switch to prepaid plans.
Q4 can be a great time of year to grow and make money, but it can also be tough as things get very competitive, driving up your ad costs. That's why the "Reply Yes" process is so powerful—it will make your customers more valuable, so you make more money and can afford to acquire more of them in the first place. It can also help reduce churn by getting people to commit to longer subscriptions and actually lower your customer acquisition cost by reactivating old customers. I highly recommend implementing this into your company ASAP as it will make Q4 and beyond much less stressful and more profitable for you.
The Subscription Box CashMachine Training reopens on July 31st. I am only opening this version of the beta to 50 more people. You can join the waitlist at www.SubscriptionBoxCashMachine.com.
1st Reply Yes Podcast - The Secret 'Reply Yes' Process: Your Subscription Box Cash Machine.
2nd Reply Yes Podcast - Subscription Box Cash Machine / Reply Yes Secret: Your Questions Answered...
Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boosting women's confidence. Launched in January 2020, Passion and Growth gained significant traction, especially during the pandemic, emphasizing the crucial role of self-care and mental health.
Lo reveals the pivotal moment when she decided to leave her nursing career to fully invest in her growing business. She initially relied on pre-launch strategies and social media but soon discovered the power of Facebook ads to expand her subscriber base. Liam worked with Lo back in 2020 and helped her get her marketing and offers dialed in using the same strategies BusterBox has used to sell millions of dollars worth of boxes.
Over the last 12 months, Lo has faced challenges and adversity in her business, including a hacked Facebook ad account. Her story underscores the importance of resilience and strategic planning. Hear how she overcame these challenges by going back to basics, making things as simple as possible, and doing what has proven to work in the past.
She was also the first person to follow Liam's Subscription Box CashMachine Training and earned an extra €20,000 in revenue during Q4, which helped massively with cash flow.
This conversation is a testament to the power of resilience, simplification, and the willingness to adapt, showcasing that even successful businesses face unseen struggles. Tune in to learn how Lo’s commitment to her vision and her customers helped her navigate through tough times and come out stronger.
You can check out Passion and Growth here: https://passionandgrowth.com/
If you have a question you want answered on the podcast, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.
The summer months can traditionally be slower for some e-commerce and subscription box companies. It all depends on your niche, but this can be perfectly normal.
The important thing is to understand the different seasons in your business and prepare for them. During the busy months, you should not be afraid to put your foot down and get as many new subscribers as possible (and sell as many products as possible).
In the slower season, you should also have a plan to keep revenue and new subscribers flowing.
In this episode of Subscription Box Answers, I explain exactly what you should do to keep the sales coming in during the summer months.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.
On today's episode of Subscription Box Answers, I am revisiting my SubSummit session on '7 Secrets to High Converting Meta Ads.'
A lot of people have reached out to me asking me to share the slides.
So I have decided to cover the session again for those that couldn't make it to SubSummit.
For the vast majority of subscription box businesses in 2024, meta ads are still the most effective way of growing your business.
We have acquired over 50,000 subscribers just from meta ads alone in BusterBox, and in this presentation, I share 7 secrets which I have learned over the years."
This episode will make a BIG difference to your customer acquisition.
You Can Download The Slides at www.SubscriptionBoxExperts.com/slides
A common question I have received over the years is why we don’t sell other dog products on our main BusterBox website and only focus on our subscription box. It’s a great question, and in this episode, I break down our entire thought process behind this.
We do sell many other products, but not on the front of our website. Our main focus is our subscription box, and the other products are sold on the back end. This is for a few different reasons. Check out this episode to understand our full strategy and learn how this can be applied to your business.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.
In this episode of Subscription Box Answers, I break down the benefits and negatives of offering free shipping versus charging your customers for shipping. A shipping charge can be a conversion killer, but there are things you can do to help mitigate that. Also, there are customers who are willing to pay for faster shipping, and you can use that as an opportunity to make more money.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free Facebook group to post your question there.
You can book me at the Subbly Experts Bar At SubSummit On June 18th From 9AM - 1030 AM. Click Here To Book
Welcome to another episode of Subscription Box Answers! Today, we have the pleasure of interviewing Subscription Box Experts Member Jared Latigo, the founder of The Chicken Bawks, a T-Shirt Subscription For Crazy Chicken People. Jared has built an impressive business generating over $500K per year in sales with 800 active subscribers and growing.
Jared's success story is a testament to the power of having a great product and a strong marketing strategy. If you're looking to learn about smart marketing and retention strategies, this episode is a must-listen.
Episode Highlights:
- Jared's Journey: Discover how Jared turned his passion for chickens into a thriving subscription box business.
- Marketing Strategies: Learn about the effective marketing techniques Jared used to grow The Chicken Bawks.
- Retention Tips: Get insights into how to keep your subscribers happy and engaged.
- Business Growth: Hear Jared's advice on scaling your subscription box business.
Tune in to this episode to get inspired and learn how you can take your subscription box business to the next level.
Join the Conversation:
Have a question you want answered on the show? Head over to www.SubscriptionBoxResources.com and join the free FB group to post your questions there.
You can book me at the Subbly Experts Bar At SubSummit On June 18th From 9AM - 1030 AM. Click Here To Book
In this episode, we explore a crucial yet often overlooked metric that reveals the true health of your subscription box business: the Subscription Box Profit Spread (SBPS). Unlike traditional metrics such as LTV, CAC, and payback periods, the SBPS provides a comprehensive view of your business's sustainability and growth potential.
Key Topics Covered:
- Understanding the Subscription Box Profit Spread and its significance
- Why SBPS is not found in your typical analytics dashboard
- How to calculate your SBPS and what it indicates about your business
- The relationship between churn rate, marketing spend, and maintaining MRR
- Practical tips to improve your SBPS for long-term success
This metric is VERY important, and by the end of this podcast, you will fully understand how healthy your business is and what potential it has.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE FB group, and post your question there.
I talk to many people in this space, and it’s fair to say some brands have found 2024 very tough so far.
This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual.
In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some advice about what I would do for the rest of 2024.
This advice will help you thrive and have a very strong end to 2024.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
Meta ads are usually the best and most effective way of acquiring customers for most subscription box businesses. However, if you don't know what you are doing, you can end up burning a lot of money.
On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads.
We have acquired over 60,000 customers at BusterBox using Meta ads, and I have helped a lot of different boxes in various niches scale up using Meta, so I have a clear understanding of what works and what is a complete waste of time.
I see the same mistakes coming up time and time again. On today's episode, I am covering the five most common mistakes so you don't need to make them.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
On this week's episode of Subscription Box Answers, I follow up on last week’s discussion. I personally believe anybody can create a successful subscription box, and there is so much opportunity out there. There are some smart decisions you can make, though, which will make everything much easier and drastically increase your chances of success.
In this week's episode, I share some very valuable information that you really need to consider when it comes to your business. If you are new, you might not be aware of some of this, and it could take you a while to figure it out. I am going to save you all that time and hassle by sharing some really important stuff now, so you can make the right choices and significantly improve your chances of success.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
There is so much opportunity out there at the moment.
The internet has made it really easy to set up our own business with very little barriers to entry. You can literally set up a business from your house and reach customers all over the world.
The Subscription Box business model is a great business model and it can change your life (like it has changed mine).
In this episode, I am going over some key points which will help you understand if a subscription box should be your business vehicle.
I personally believe anybody can set up a successful subscription box and this episode will help you understand if it is right for you.
If you have a question you want answered on the podcast, head over to www.SubscriptionBoxResources.com and join the free Facebook group and post your question there.
https://www.buzzsprout.com/2105681/12664346-how-to-validate-your-subscription-box-idea-without-wasting-loads-of-money-and-time
In today's episode of "Subscription Box Answers," I'm sharing some essential customer service tips and advice.
Providing world-class customer service isn't just a choice—it's crucial for running a successful subscription box business.
High retention rates are necessary for our business model to succeed. Poor customer service can drastically increase customer churn, leading to business failure.
In this episode, I'll share insights gained over the years to help you streamline your customer service operations and deliver top-notch service.
If you have a question you'd like answered on the show, visit www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but also boosts their success rate in winning disputes.
There's nothing more frustrating than friendly fraud, where customers exploit loopholes to essentially steal products and then charge the company back. Although only a small number of people engage in this, it's crucial to have measures in place to protect your business, as the costs and time needed to investigate and contest each chargeback can quickly accumulate. Thankfully, Shieldify simplifies this process, potentially saving your business both time and money. We started using Shieldify a few months ago following a recommendation, and the results have been very impressive. They're helping us win more chargebacks, which is saving us money and time.
In this episode, we'll dive deep into the topic of chargebacks, and Michael will share some valuable tips on how to increase your win rate. You can learn more about Shieldify at https://shieldify.com/. If you have any questions you want answered on the show, head over to www.SubscriptionBoxResources.com, join our free Facebook group, and post them there.
In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly.
These are some of the most common issues that are likely to hold you back.
I have made some of these mistakes myself at certain points, and sometimes it's hard to even realize that this is part of the problem holding you back.
Learn what these mistakes are, then do everything to avoid them, and watch how much more progress you make.
If you have a question you want answered on the show, make sure to visit www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.
Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing.
This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business.
If you have a question you want answered on the episode, make sure you head over to www.subscriptionboxresources.com and join the free Facebook group to post your question there.
On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it.
Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (Customer Acquisition Cost) under control. One of the biggest mistakes struggling subscription box owners make is they have no way to capture leads and they do little to no follow-up. This leaves them in a situation where it is really difficult and expensive to grow their box.
When you do follow up correctly, you are giving yourself multiple opportunities to sell to somebody. This is really important because not everybody will be ready to sign up for your box straight away. Listen to this podcast as I discuss all the different ways you can approach this correctly.
If you have a question you want answered on the podcast, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the industry is headed this year.
We also address a recent development where some platforms have been effectively preventing their users from migrating to better-suited solutions for their businesses. We dissect the vital need for data portability, the alarming trend of platform lock-in, and share effective strategies to help you maintain control of your valuable customer data.
As you listen, you'll gain a tactical advantage in selecting payment gateways, avoiding being "held hostage" by a platform, and ensuring your business is poised for uninterrupted growth and autonomy. This situation is alarming for small businesses, and Stefan provides valuable advice on how to navigate it if you find yourself in such a predicament.
If you have any questions you'd like addressed on the show, be sure to visit www.SubscriptionBoxResources.com and join the free Facebook group to post them there.
On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre.
I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a lot of time. (and it is nowhere near as expensive as you probably think)
We have packed our own boxes at BusterBox in our own warehouse space and have also utilized a fulfillment center. After experiencing both, I much prefer a fulfillment center.
In this episode, you will learn all the benefits and what you should look out for if you're considering using a fulfillment center.
You can reach Mike at http://www.theprepcentre.co.uk/.
If you have any questions you want answered on the show, make sure you head over to the free Facebook group at www.SubscriptionBoxResources.com and post them there.
"It’s not about how hard you row. It’s about what boat you’re in"
I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry.
Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your chances of success.
**Listen to this podcast and it will help you put things in perspective.
The Subscription Box Experts Academy Opens On March 12th**Click Here To Join The Waitlist
In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers.
I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve significantly.
When you reach this level, your business becomes more sustainable. It's at this juncture that you can often consider leaving your day job, drawing a salary from your business, and beginning to hire additional help.
These businesses require the same level of work whether you have 100 subscribers or 1,000 subscribers, but the difference is that at 1,000, you begin to see a lot of benefits. So my advice is to do everything in your power to reach this level as quickly as you can.
You can join the waitlist for Subscription Box Experts at www.SubscriptionBoxExperts.com
In this episode of Subscription Box Answers, I discuss Facebook ads and what's working right now.
Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box.
Getting this right on your account can help reduce CAC (Customer Acquisition Cost) and increase volume.
If you have a question you'd like answered on the episode, head over to www.SubscriptionBoxResources.com.
The Subscription Box Experts Academy is opening on March 12th. You can join the waitlist at www.SubscriptionBoxExperts.com."
In this episode, I delve into why Subbly remains our platform of choice for our subscription box business.
With an influx of newcomers to the industry in recent months, many have been curious about the best platform to support their business.
While there are many good platforms out there, I'll share the reasons we continue to choose Subbly and why I believe it has everything you need to build a successful subscription box business.
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com join the free Facebook group and post your question there.
In last week's episode of Subscription Box Answers, I discussed subscription box offers in detail. If you plan to scale up your business, you need to become very proficient at creating compelling offers.
In this week's episode, I am breaking down the positives and negatives of various offers to help you decide which is best for your business.
Different offers can be used to achieve different business goals, and it's crucial that you understand this before diving in.
We are consistently testing offers at BusterBox, and I have learned a great deal from this. I am now going to share these insights to assist you.
If you have a question you want answered on the show, make sure you visit www.subscriptionboxresources.com. Join the free Facebook group and post your question there.
If you have big plans for growing your subscription box business in 2024, then you need to get very good at crafting irresistible offers.
The most effective way to blow up your box and lower your Customer Acquisition Cost (CAC) is by getting very creative with your introductory offers.
In today's episode of 'Subscription Box Answers,' I'll be discussing this in detail.
I'll also read a chapter from my book, 'The Subscription Box Blueprint,' which explains the components of a high-converting offer.
We've invested a lot of time in this at BusterBox, and it has paid off significantly. I strongly recommend taking this seriously and applying the same strategies in your business.
If you have a question you'd like answered on the show, please visit www.SubscriptionBoxResources.com, join our free Facebook group, and post your question there."
In today’s episode of Subscription Box Answers, I'm sitting down with Art Raifi, the CEO of BlackBird Marketing, to unpack the balancing act between growth and profitability—plus a whole lot more on marketing.
It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are times throughout the year when acquiring customers becomes more cost-effective, and seizing those opportunities is key to expanding your subscriber base without sacrificing profit margins.
Understanding these patterns simplifies the challenge of growing while staying in the black.
We also chat about marketing and share some very helpful tips and strategies which will help you grow your Subscription Box in 2024.
Got a question you want answered on the show? Visit www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your queries there.
And if you're looking to connect with Art, reach out at https://blackbird.marketing/.
Are your Facebook Ads slow and expensive after the holidays? If so, listen to this episode, as I am going to show you exactly what to do to get them performing well ASAP.
January can be a strange time where you are either soaring and your ads are working great, or it's really slow and it seems like no matter what you do, you can't get your ads back to performing well.
In this episode, I will share exactly what you need to do to get your Facebook ads firing and new subscribers signing up to your box around the clock.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
I have rounded up the most common questions I have received about the Reply Yes process, and I am answering them so everybody has a clear understanding of how this works and the positive impact it can have on your business.
The Reply Yes process helps you make more money from your existing subscribers so you have a more profitable business.
For a full breakdown of this, make sure you listen to last week's episode, where I explain this in detail.
The Subscription Box Cash Machine Training Beta is now open for a very limited time. You can join at www.SubscriptionBoxCashMachine.com."
"In today's episode, we're covering something very exciting (and essential for 2024) – how to make more money by selling your subscribers more products with add-to-box.
Let's face it, the more valuable your subscribers are, the more you can spend on acquiring new ones, blowing past your competitors, and building a business that's not just successful, but seriously lucrative.
The old playbook of just selling a subscription box? That’s history. The entire industry has changed, and unless you are maximizing your customer lifetime value, it can be hard to do well in this climate.
Today, I am covering a secret process we have been using at BusterBox to make a lot of extra money, called the 'Reply Yes' process.
It’s hands down the easiest and most profitable way to get your customers to buy more products and add them to their delivery.
(Anybody I have shared this with has had a lot of success with it and made more money)
Over time, this can mean a whole lot of extra cash in your pocket. And here’s a little insider info: our 'Subscription Box Cash Machine Training' kicks off on January 15th. It's still in beta, but I'm letting just 50 people in at a ridiculously low price.
Want in? Head over to www.SubscriptionBoxCashMachine.com to join the waitlist."
Ever wondered how to keep your subscription box business booming when post-holiday belt-tightening hits your customers? That's exactly what I am covering today, with lessons I have learned from my own BusterBox journey.
Discover how offering payment flexibility and a pause option can dramatically reduce churn, and why a strong saves process is paramount. And don't let passive churn from failed payments sneak up on you; we're sharing how to keep those subscription renewals smooth and steady.
I also explain how 'Add the Box' is a great way to grow revenue in January (your existing subscribers will buy more products from you) and am teasing the details of my 'Subscription Box Cash Machine' workshop (it will be coming soon). January can be a great month for customer acquisition as CPM prices will drop and there are still buyers.
In this episode, I cover how to take advantage of that. If you have a question you want answered on the show, make sure you head over to the free Facebook group at www.SubscriptionBoxResources.com and post it there.
🚀 Welcome to the final 2023 episode of the "Subscription Box Answers" podcast! In this not-to-be-missed episode, our host, Liam, reveals four groundbreaking marketing tips designed to skyrocket your subscription box sales in 2024.
🌟 Liam dives deep into the essence of marketing mastery, covering a range of critical topics. You'll learn how to tap into the power of emotion to create a compelling narrative for your brand, the importance of social proof in building trust and credibility, and the art of crafting an offer so irresistible that your audience can't say no.
📣 But that's not all! Liam also emphasises the significance of keeping your messaging simple and direct. By combining these four elements - emotion, social proof, an unbelievable offer, and clear messaging - you can dramatically boost your subscription box's sales across any marketing channel.
💡 This episode is packed with insights and practical advice, perfect for anyone looking to scale up their subscription box in 2024.
🎉 As we wrap up the year, remember that this is just the beginning. We'll be back in January 2024 with more tips, tricks, and expert advice. Until then, if you have any questions or topics you'd like us to tackle in future episodes, visit www.SubscriptionBoxResources.com. Join our free Facebook group to post your questions and connect with a community of over 8500 subscription box owners.
In this episode of "Subscription Box Answers," we delve into effective strategies for maintaining revenue flow during the post-December lull. As your last subscription boxes ship out in December, it's natural to experience a dip in sales, especially since new customers are aware they won't receive their Christmas boxes in time. However, there's a smart solution to this challenge: focusing on selling gift cards.
We explore why gift cards are the ideal offering for last-minute holiday shoppers. With the hustle and bustle of the season, many consumers delay purchasing gifts until the eleventh hour. Gift cards emerge as a perfect solution to this dilemma. They are not only convenient and versatile, but also they can be delivered virtually, offering an instant solution for those last-minute gift needs.
Beyond discussing the advantages of gift cards, we also invite our listeners to actively participate in shaping our podcast. If you have questions or topics you want us to explore in future episodes, we encourage you to visit www.SubscriptionBoxResources.com. Join our free Facebook group and post your questions there.
In this episode of 'Subscription Box Answers', Liam shares his personal experience of transitioning from a traditional job to running a full-time subscription box business. Drawing on his own experience with BusterBox, which he co-founded with his two business partners, Liam demonstrates how achievable this dream is. He emphasizes that with the right mindset and planning, it is possible to quit your job and create a fantastic life for yourself and your family by running your subscription box full-time.
Liam has helped many subscription box owners achieve this through his 'Subscription Box Experts' program. In this episode, he offers invaluable insights into what it takes to make this transition successful. From essential preparatory steps to key strategies, Liam covers everything you need to know about shifting to full-time entrepreneurship in the subscription box industry.
If you have a question about your subscription box journey, don't hesitate to get involved. Join our free Facebook group at www.SubscriptionBoxResources.com, post your question, and it could be featured and answered in a future episode. Tune in to this episode of 'Subscription Box Answers' to equip yourself with the knowledge and inspiration needed to take your business to the next level."
On this episode of Subscription Box Answers, I am sitting down with Assean Sheikh (The former CEO of Flavourly).
We're diving into the story behind Flavourly and discussing some very powerful marketing strategies to grow your subscription box business.
Assean's going to share how Flavourly's customer base skyrocketed, pulling in an incredible 50,000 to 100,000 customers. The secret? A smart mix of print media and direct response marketing. It's not something you hear about every day, especially in our digital world, but it's a very scalable channel.
He'll also talk about the challenges and differences between print and digital advertising. It’s not all smooth sailing, but Assean’s got some great tips on how to make it work.
So, tune in to hear Assean break down everything from testing the waters to fully running with print media. Whether you're just starting out or you want to put your foot down and scale, this episode is packed with insights you can use.
If you have a question you want answered on the show, then head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there.
Feeling hemmed in by tight profit margins in your subscription box business? This episode could be a game changer for you! I’m sharing my personal experiences from running Busterbox and giving you insights into how we significantly ramped up the profitability of our business. The secret? We focussed on increasing the average revenue per user. I'll break down this essential metric, explain why it's a crucial factor in your profitability, and show you how to track it using tools like ChartMogul, Bare Metrics, Sublytics or Profitwell.
In this pursuit of boosting profits, we implemented some clever strategies - from strategic pricing to offering subscription upgrades. But remember, complexity is not a prerequisite for success. Sometimes, selling more of the same can be your golden ticket. I’ll walk you through our journey, the tests we ran, the upgrades we offered, and how we managed it all without causing a logistical nightmare. By the end of this episode, you'll have a clear roadmap to turn those tight profit margins in your subscription box business into substantial earnings. Don't miss out on this chance to learn how to make your business more profitable!
If you have a questions you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com and join the free facebook group and post them there.
Don't fall into the trap of investing in overly expensive, fancy boxes for your subscription business. I bring to light a common pitfall new subscription box owners often stumble upon - spending too much on the box rather than focusing on increasing their profit margin.
I explain how we reached thousands of subscribers in BusterBox with just a plain brown box with our logo. I breakdown how keeping costs down provides you with a larger margin to make more profit or invest in quality products that truly matter to customers. For those adamant about having a fancy box, I provide guidance on when it's financially viable to consider this move.
Lastly, I invite you to ask your pressing questions in our free Facebook group at SubscriptionBoxResources.com So, tune in, take notes and avoid falling into the expensive box trap.
In this new episode of Subscription Box Answers, Liam jumps into a straightforward yet powerful Facebook advertising framework tailored for subscription box businesses. As we navigate the busy Q4 period, this episode comes at a crucial time, offering actionable content to capitalise on this peak season.
Throughout the recent weeks, our podcast has been a treasure trove of do's and don'ts for Q4, and today's episode continues that trend with even more practical advice. We're right in the thick of the busiest time of the year for subscription boxes, making it the ideal moment to attract a wave of new subscribers.
Liam's approach simplifies the complexities of Facebook ads, breaking down strategies into easy-to-implement steps. Whether you're looking to refine your current ad campaigns or starting from scratch, this episode is packed with valuable insights to help you see significant success this quarter.
Also, we're excited to hear from you! If you have a question you'd like answered on the show, join our community in the free Facebook group at www.SubscriptionBoxResources.com.
It's a great opportunity to connect with fellow subscription box owners and get your queries addressed in upcoming episodes.
Tune in now to transform your Q4 strategies and end the year on a high note with an influx of new subscribers!
In this episode of Subscription Box Answers, Liam delves deep into the intricate world of churn rates for subscription boxes.
What's the acceptable maximum churn rate?
How can it be effectively minimized?
Churn is the most important metric for any subscription-based businesses. Without a grip on it, even the best customer acquisition strategies will hit a wall.
It's not just about getting customers; it's about keeping them.
For those of you with a question or seeking expert insights on subscription boxes, make your way to www.SubscriptionBoxResources.com. Become a part of our thriving community by joining the free Facebook group and share your questions there.
Have you ever wondered how a simple idea can transform into a million-dollar business? Get ready to fuel your curiosity as we welcome Thomas Ansu, founder of The Burn Box, a tailored subscription box service for firefighters. He shares his inspiring journey of how his passion for firefighting led to the conception and success of The Burn Box, which delivers firefighter gear, tools, and apparel right at your doorstep.
Dive straight into the intricacies of running a subscription box business as we discuss the challenges that come with scaling this unique venture. Hear how Thomas ran a perfect prelaunch to prove his concept and then scaled up his business using paid ads. He sheds light on critical elements such as pricing, customer acquisition costs, and fulfilment, and stresses the significance of offering one-time products and upsells to maximise lifetime value.
Thomas gives fantastic advice for anyone aspiring to build their own successful Subscription Box Business, He discusses how important it is to have top-notch customer service so you can solve issues quickly. He also highlights the need for negotiation skills when dealing with suppliers to ensure you are getting the best possible margin.
The Subscription Box Experts Academy Opens On October 25th. You can join the waitlist by clicking here
If you have a question you want answered. Please join the Free Subscription Box Resources Facebook Group By Clicking here
In this episode of Subscription Box Answers, Liam reveals a tried-and-true method to improve your Facebook ad performance. Want to amplify social proof on your advertisements? Looking for a way to significantly lower your customer acquisition costs? Dive into this episode as Liam revisits an old-school tactic that's making a big comeback (and working better than ever)
With Q4 upon us, consumer buying behaviours are pivoting. Your potential customers are shifting into high gear, ready to make their purchases. Now's the time to implement Liam's strategies, ensuring you make the most of this period and sign up as many new subscribers to your box as possible.
But that's not all! Mark your calendars – The Subscription Box Experts Academy is opening its doors on October 25th. Ready to skyrocket your subscription box? Are you eager to dominate Q4 and ride that wave of success into 2024? Then don't miss out! Secure your spot on the waitlist today at www.SubscriptionBoxExperts.com.
Ever wished you could transform your passion into a thriving business? Join us as we chat with Jessica Principe, the founder behind the successful All Girl Shave Club, as she unveils her story from clocking in a 9-5 job to launching a booming subscription box business. Let’s explore how Jessica turned an everyday necessity into a successful venture, and learn about the influences that shaped her journey.
Jessica doesn't stop at sharing her entrepreneurial journey, she also gives a detailed account of building an audience for her brand. She'll explain how you can turn your customers into brand advocates with the right referral incentive program, and how essential additional products can be in lowering acquisition costs. Jessica's insights and advice on marketing channels can prove invaluable if you're planning to set up your own subscription box business.
Lastly, we untangle the process of creating a subscription box plan that moves your business forward. Jessica introduces the Subscription Box Planner, a tool she developed to simplify subscription box organisation. She offers us a comprehensive walkthrough of the planner and how to get your hands on one. Tune in get inspired and organised with Jessica's entrepreneurial wisdom. Trust us; you don't want to miss out on this episode.
You can check the planner out at https://subscriptionboxplanner.com/
If you have a question you want answered on the show please head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post it there.
Ever wished you knew the secret to cracking the code of a successful subscription box business? Your wish is granted! Join me, your host Liam Brennan, as we dissect the numbers behind a successful subscription box business, from understanding your break-even point to crucial metrics like customer acquisition cost, monthly churn rate, and more! In this lively discussion, we navigate the sea of fixed and variable costs, gross margin, monthly recurring revenue, average revenue per account, and customer lifetime value.
It's one thing to understand your business financially, but how about strategically? The second half of our discussion steers you towards the strategic map of your subscription box venture. We delve into how a well-crafted business plan can turn your business goals into reality and the benefits of being part of an online community. Learn how to calculate your break-even point and use it as a powerful tool for your business. This episode is power-packed with valuable insights, actionable tips, and a deeper understanding of the subscription box industry. Listen in and take the first step to turbocharge your subscription box business today!
If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com. Join The Free Facebook group and post it there.
In this episode of Subscription Box Answers, Liam dives deep into a question that was sent in during the week: "How many sales emails should you send?" While the answer can vary based on your business objectives, Liam discusses why, for most businesses, ramping up email frequency, especially around Q4, can be pivotal.
Do you have your own subscription box question?
Head to www.SubscriptionBoxResources.com, join our free Facebook group, and get your questions featured on the show.
Plus, mark your calendars! The Subscription Box Blueprint releases on September 26th.
Join the waitlist at
https://www.thesubscriptionboxblueprint.com/ to secure your copy and receive a bonus worth $399. Don't miss out!
In this episode of Subscription Box Answers, I reveal some exciting news. I have spent over 12 months writing a book called "The Subscription Box Blueprint: How To Start & Grow A Wildly Successful Online Business".
The book is now complete and is set to be released on September 26th.
In this episode, I delve into the reasons that motivated me to write the book, offering a transparent look into my book-writing journey. If you've ever toyed with the idea of writing a book for your business, you might find my insights and experiences particularly enlightening.
My anticipation for the book's release is immense. I genuinely believe it has the potential to help a lot of people. No matter where you are in your subscription box journey, I'm confident that you'll learn valuable insights from "The Subscription Box Blueprint." Whether you're just considering launching a subscription box or have been in the game for a while and seek to elevate your business, this book is packed with lessons for everyone.
Be sure to join the waitlist at www.TheSubscriptionBoxBlueprint.com.
An exciting offer awaits: the first 1000 people to grab a copy will gain access to a free bonus worth $399 (which will help them a lot)
Join your host, Liam Brennan, as we dive deep into the intricacies of Facebook advertising to catapult your subscription box business into Q4 success! Ever wondered why you’re stuck spending just $100/day on your ads or why the more you spend, the higher your customer acquisition cost goes? We’re here to demystify it all.
This episode delves into:
- The underlying reasons behind stagnant Facebook ad spends.
- Strategies to achieve (and surpass) a 2% website conversion rate.
- The fundamental difference between vertical and horizontal scaling and how it impacts your ad strategy.
- Effective techniques for optimizing campaign budgets and maximizing returns.
- Debunking myths surrounding audience overlap.
- Harnessing the untapped potential of paid traffic for exponential growth.
With practical, actionable tips, this episode is a must-listen for anyone eager to make the most of their Facebook advertising and achieve unparalleled growth in Q4. Gear up, get your pens ready, and let’s take your subscription box business to new heights!
If you have a question you want answered on the show go over to www.SubscriptionBoxResources.com and join the Free Facebook group and post them there.
As we edge closer to the most lucrative quarter of the year, are you feeling prepared? In today's episode of Subscription Box Answers, Liam dives into the crucial significance of having a successful Q4 for your subscription box business. With the holiday season around the corner, consumer behaviour changes dramatically—spending surges, and purchase intent skyrockets. This is THE period where you can get a lot of subscriber growth and add a lot of revenue!
However, without proper planning and execution, you could easily get priced out of advertising or have your marketing messages lost amidst the seasonal noise. To help you navigate these challenges, Liam breaks down step-by-step strategies to ensure that you're not just participating in Q4 but dominating it. From asset preparation to fool-proof marketing plans, this episode is your ticket to ending the year on a high note.
📣 Have a question you want answered on the show? Don't forget to visit www.SubscriptionBoxResources.com and join our free Facebook group to post your query.
Don't miss this episode if you want to turn your Q4 from a question mark into a goldmine! 🌟
On today's episode of "Subscription Box Answers," join Liam as he demystifies the journey of building a life-changing subscription box business. Diving into the heart of what 'life-changing' truly means, Liam emphasises that it doesn't always equate to a multimillion-dollar venture. For many, it's about harnessing this business model to break free from the 9-to-5 grind, replacing their regular income, and stepping into entrepreneurial freedom. And guess what? It's a wholly attainable dream. Liam stands as testament to this, achieving this milestone in just 12 months, and he's not alone. He knows numerous subscription box entrepreneurs who have achieved the same thing.
In today's episode, Liam introduces listeners to an invaluable tool he's devised: the 'Million Dollar Test'. It's not just any test but a swift, straightforward assessment tailored for subscription box entrepreneurs. Designed to pinpoint your business trajectory, this test provides insights into whether your venture truly holds the potential for sustainable success.
If ever you've found yourself questioning the path you're on or doubting the scalability of your model, this test promises clarity. It serves as both a reality check and a beacon, guiding you toward ensuring that your business is primed not just for success but for a life-changing impact.
Got a specific challenge or question after hearing about the test? Head over to the Free Facebook Group at www.SubscriptionBoxResources.com and post it there, and it will be answered on a future episode.
Join us in this enlightening episode as Liam unpacks the standout performance of Facebook ads over the past few weeks.
From the relentless dedication of Facebook's engineering team fine-tuning their systems, to an economy-induced dip in competition causing CPM prices to plummet, multiple factors are coming together in our favor. And would you believe that even a spell of unfavorable weather has had a role to play?
Liam doesn’t just analyze; he also provides concrete steps for you to capitalize on this trend for your subscription box business (Now is the time to put the foot down)
And remember, if there’s a query or concern you’re grappling with in your business, don’t hesitate to visit www.SubscriptionBoxResources.com and drop your question in our complimentary Facebook group. It might just set the stage for our next episode!
Tune in now and navigate the ever-evolving world of subscription boxes with confidence and clarity. 🎙️📦
Imagine having a world-class bartender at your disposal, sharing their secret cocktail recipes and guiding you through the process of creating the ultimate beverage experience at home. That's the magic of Shaker & Spoon, our inspiring guests for this episode. Co-founders Anna and Mike have brilliantly cultivated an engaging and delicious subscription service, where you get more than just cocktail ingredients—you become part of a vibrant community, get to join pro happy hours and enjoy curated playlists while you mix your drinks.
Every business comes with its set of challenges, and Anna and Mike were no strangers to them. From the initial decision of bootstrapping or raising funds, to establishing relationships with lenders and maximizing advertising during the pandemic, they've experienced it all. What sets them apart, though, is their hands-on approach to manufacturing and fulfillment—a rarity in the subscription box industry. Their tactical business journey from the inception in 2015 is sure to offer valuable lessons for all aspiring entrepreneurs.
The journey doesn't stop there! The evolving landscape of direct-to-consumer companies has paved the way for Shaker & Spoon's adoption of an effective omnichannel strategy. Anna and Mike highlight the importance of multiple customer touchpoints and how their planned channel expansion—including e-commerce retailers, corporate events, bars and cafes, and Amazon—will lower their cost of acquisition. Their success is a testament to the power of tailor-made strategies for each channel rather than a one-size-fits-all approach. Join us as we explore the ins and outs of their growth and strategies, bound to leave you inspired and thirsty for more!
You can check out their business here https://shakerandspoon.com/
If you have a question you want answered on the show, please head over to http://www.subscriptionboxresources.com/
In a world where subscription boxes come and go, BattlBox has proven to be a resounding success. On today's episode, Liam has the privilege of sitting down with John Roman, the CEO behind BattlBox. Launched in 2015, BattlBox's journey from inception to the limelight is a rollercoaster tale of innovation, perseverance, and strategic thinking.
John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn just how transformative it was for their business. But that’s not all; John shares the rollercoaster journey of selling BattlBox and the bold decision to buy it back shortly thereafter.
In a genius move to combat churn and strengthen loyalty, John unveils one of the most unforgettable campaigns ever by a subscription box: Mission 100. Picture a Willy Wonka-inspired contest where subscribers stand a chance to win a golden ticket, leading them to an undisclosed location. The challenge? Shoot tanks and aim to hit the target. The reward? A whopping $100,000! This innovative approach is more than just a contest; it's a testament to the lengths BattlBox goes to celebrate and reward its community. Catch the breathtaking footage of this event on their YouTube Channel.
Check out Johns's blog here - https://onlinequeso.com/
If you're serious about growing a subscription box business, this episode is a treasure trove of insights. John drops some serious wisdom that you won’t want to miss.
Got a question about the subscription box industry? Head over to www.SubscriptionBoxResources.com, join our free Facebook group, and get your queries addressed!
Ever wonder why some subscription box businesses become million-dollar ventures, while others fail to take off? Strap in as Liam sits down and chats with Steve Krakower, founder of Harbor Marketing Agency. From assisting Hunt a Killer in escalating its revenue to a staggering $15 million and gaining 35,000 active subscribers to launching his marketing agency that has seen countless businesses flourish, Steve's insights are a treasure trove of strategic wisdom.
Delving into the current state of the subscription box industry, we dissect the core differences between funded and self-funded businesses. We unravel some sobering truths about why even larger subscription boxes are facing hurdles, stressing the fundamental importance of maintaining healthy profit margins and a feasible customer acquisition cost.
This episode isn't just about problems; it's packed with solutions, especially when it comes to marketing strategies. We underline the necessity to have a creative edge and the right content for your ad campaigns. From the dominance of Facebook ads to the potential of emerging platforms like Threads, we navigate through the evolving landscape of social media marketing. The cherry on top, we share some effective email marketing tips and strategies to audit and scale your business.
If you have a question you want answered on the show, then head out over to www.SubscriptionBoxResources.com and join the Free Facebook group and post it there.
https://www.harbormarketingagency.com/
This week on Subscription Box Answers, join Liam as he welcomes his BusterBox co-founders, Paul Carrick and Gary Redmond, to share the story of their appearance on Dragons' Den. For our American listeners, think of this as the Irish/UK equivalent of Shark Tank!
We appeared on this show back in 2017, and we received two separate offers for investment. We got over 12 minutes to promote our business on prime-time TV, and the whole experience was very positive.
If you are curious as to what kind of impact appearing on something like this can do for a subscription box business, check out this episode as we share all the behind-the-scenes info and even reveal how many subscribers we got (This may surprise you)
You can check out the episode here - https://www.youtube.com/watch?v=eF3mbMGjeO8&t=10s
If you have a question you want answered on the show, please head over to www.SubscriptionBoxResources.com and post it there.
In this insightful episode, host Liam Brennan dissects the complexities of the ever-evolving landscape surrounding subscription box businesses. As the economic terrain has undergone massive shifts in the past few years, it's become paramount for businesses to adapt swiftly and wisely to stay afloat and flourish.
Liam candidly breaks down these changes, articulating how they impact both new and established subscription box businesses. He shares five practical, hands-on strategies to not only weather the economic storm but to leverage it for exponential growth.
From detailed financial and marketing audits to developing an outstanding customer experience, Liam provides actionable steps to ensure your business is resilient and thriving. Liam emphasizes the importance of embracing innovation, broadening your product offerings, and being agile to capitalize on upcoming opportunities.
This episode, packed with invaluable insights, practical advice, and forward-thinking strategies, empowers you to confidently tackle the hurdles and opportunities 2023 might present.
If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and post it there.
In this latest episode of 'Subscription Box Answers,' Liam Brennan explains why marketing your box is more important than the box itself. Yes, it's vital to curate a great box, provide world-class customer support, and build an engaged community. But the most crucial factor - the one that can make or break your business - is marketing.
Are you one of the many entrepreneurs obsessing over every detail of your box but struggling to see real growth? Liam gets it, and in this episode, he explains why marketing your subscription box is more important than the box itself.
The harsh reality is that no matter how fantastic your box is or how dedicated you are to your customers, it won't matter if you can't get enough customers signed up. This is where marketing comes in. Liam encourages you to shift your mindset and become just as obsessed with marketing as you are with the rest of your business.
Why? Because success comes when you can acquire customers in a repeatable, scalable, and profitable way. And that doesn't happen until you take marketing seriously. In this episode, Liam shares invaluable insights and strategies to help you do just that.
If you have a question you want answered on the show, please head over to www.SubscriptionBoxResources.com and post it there.
Welcome to another episode of 'Subscription Box Answers'! This week, our host Liam sits down with Art Raifi, the CEO of BlackBird Marketing. Known for their work with numerous subscription box clients across a myriad of niches, Art is a marketing expert who understands the complexities of driving success in the subscription box industry.
In this episode, Art peels back the curtain on what's actually working for subscription box companies in 2023 when it comes to marketing. He shares his expertise and offers insights on various marketing strategies, from the evolving world of Facebook ads to the virality of TikTok. We delve into the process of sourcing User-Generated Content (UGC), discuss the significance of targeted email marketing, having strong offers and examine the role of seamless sign-up flows in increasing conversion rates.
If you're a subscription box business owner, a marketer, or someone who's interested in learning the ins and outs of this growing industry, this episode is a must-listen. You'll come away with an understanding of the current landscape, along with practical, effective strategies you can put into action.
Interested in learning more about Art's work? Visit BlackBird website at https://www.blackbird.marketing/.
We also want to hear from you! If you have any questions or topics you'd like us to address in our future episodes, please visit www.SubscriptionBoxResources.com and let us know. We're here to provide the answers and insights that will help your subscription box business thrive. Tune in and stay ahead of the curve with 'Subscription Box Answers'.
In this compelling new episode of Subscription Box Answers, we're taking a moment to appreciate the significant milestone we've recently achieved: crossing the $10 million mark in sales with BusterBox. It's truly astounding to think that just a few short years ago, we initiated this journey in a spare bedroom, operating on a shoestring budget.
Our story is a testament to the incredible power of the internet and the unprecedented entrepreneurial opportunities it affords. With determination and drive, it's possible to create a business that can change your life. We've encountered our share of mistakes and missteps along the way, but they have become our greatest teachers.
In this episode, I am focusing on the lessons we've learned in marketing. I will be sharing the 4 crucial marketing insights we've gleaned during our exciting journey to $10 million. By sharing these insights, I hope to help you, our listeners, avoid some of the common pitfalls and fast-track your path to success.
This episode is only the beginning - I will be sharing operational insights and experiences in future episodes.
I also encourage listener participation - if there's a burning question you want us to answer on the show, please visit www.SubscriptionBoxResources.com and post it there.
So tune in and join us as we continue our entrepreneurial adventure, sharing valuable insights and strategies from the fascinating world of subscription boxes. Together, we can shape the future of this exciting industry!
In this enlightening episode of Subscription Box Answers, our host Liam Brennan shares the secret sauce behind the exponential growth of his subscription box venture, BusterBox. His tool of choice? The often-overlooked but incredibly powerful TikTok Creator Marketplace.
With nearly two years of hands-on experience, Liam has leveraged TikTok to the advantage of BusterBox, securing millions of views and driving a significant increase in subscriptions. In this episode, he opens up about his journey, shares insights, and discusses how this platform can become a game-changer for your subscription box business.
Contrasting the TikTok Creator Marketplace with more conventional platforms like YouTube and Instagram, Liam provides an in-depth analysis of the cost advantages, simplicity of creator collaboration, and the ease of legitimacy checks on TikTok. Moreover, he talks about the unmatched organic reach of this platform, which offers a higher chance for your promotional content to go viral.
Liam also dives into the world of Spark ads – a potent marketing strategy for amplifying the reach of successful videos. He likens it to "social proof on steroids" and explains how it contributed to the success of BusterBox.
In response to questions around his SubSummit presentation on the TikTok Creator Marketplace, Liam has brought the discussion to the podcast. This is a second chance for those who missed out on the summit to dive into the world of TikTok and understand its potential impact on subscription box growth.
We invite you to join us on this insightful journey and learn from Liam's first-hand experience. If you have further questions or specific topics you want covered, don't hesitate to visit www.SubscriptionBoxResources.com and let us know. Ready to give your subscription box business a viral boost? Tune in and discover the TikTok magic that can help you grow your Subscription Box.
Welcome to another episode of your favorite subscription box-centric podcast! This time, our host Liam has a sit-down with none other than Ben Fisher, co-founder of Carthook and Rodeo.
This episode is an absolute must-listen for all subscription box entrepreneurs as Ben, with his wealth of experience in the direct-to-consumer space, sheds light on one crucial aspect - raising your average order value (AOV). Uncover effective strategies on how to amplify your AOV, trim down your payback period, and generate increased profits.
But that's not all! We also dive into Ben's latest venture, Rodeo. The platform, often tagged as the "anti-subscription platform", is dedicated to helping replenishment products skyrocket their Lifetime Value (LTV) with its unique Subscriptions on Demand concept. Want to see what all the hype is about? Explore Rodeo for yourself here: https://hey.rodeo/
If you have burning questions related to the subscription box industry, we're here to help! Head over to www.SubscriptionBoxResources.com to post your queries, and we'll do our best to answer them in the show.
Hey there, welcome back to "Subscription Box Answers" with your host, Liam Brennan. In this week's episode, we're taking a deep dive into the intricate world of Facebook Ads, specifically about the correct way to scale them up.
If you've hit upon a successful campaign, your first instinct is to go big, right? But hold on, because if you don't know what you're doing, you might end up shattering the algorithm and skyrocketing your customer acquisition costs. It's a tricky balance, and that's where I come in.
This episode will cover the ins and outs of both vertical and horizontal scaling and the right way to do it. It's something I've got a fair bit of experience with, having spent close to a whopping $1 million on Facebook ads through BusterBox. I know the ropes and how to increase a campaign budget without breaking everything apart.
And as always, if you've got any questions or something you want to be answered on the show, swing by www.SubscriptionBoxResources.com and drop it in our group. Catch you on the flip side!
On this week's episode of Subscription Box Answers, Host Liam Brennan is sharing a tip about reducing failed/blocked payments in Stripe.
Liam was hosting a group coaching call in his Subscription Box experts program a few weeks ago and realised a number of people were not familiar with this setting which should help reduce failed payments.
This is a monthly process which is followed in BusterBox, and it always makes a big difference to the amount of failed payments.
Take a listen to the podcast to learn the process to follow.
If you have a question you want answered on this show, please post it in the free Facebook group www.SubscriptionBoxResources.com. We will be back next week at the exact same time.
Welcome to another compelling episode of "Subscription Box Answers" with your host, Liam Brennan! This episode dives deep into the world of FREE Box offers. They can be a phenomenal catalyst for the rapid growth of your subscription box service, but they also carry their fair share of risks. Are they a silver bullet for success or a potential path to disaster?
FREE Box Offers are not right for every business.
From understanding the significant benefits of free box offers to unpacking their substantial drawbacks, (They are risky and can be a disaster if they don't work correctly) Liam provides a comprehensive overview of this enticing promotional strategy. As with any business tactic, there are crucial factors to consider, and Liam doesn't shy away from enlightening you about these essential points.
With years of experience in the subscription box industry, Liam is here to share everything you need to know before deciding to run a free box offer campaign. His practical insights will help you navigate the tricky waters of these tempting deals, providing you with the knowledge to make an informed decision about whether this strategy is the right one for your business.
Have any burning questions about the subscription box industry? Head over to www.SubscriptionBoxResources.com and post your queries in our free Facebook group. Liam might answer your question in an upcoming episode! Get ready for a wealth of information on this week's episode of "Subscription Box Answers." Don't miss out!
On this week's episode of Subscription Box Answers, host Liam sits down with Paul Chambers, the CEO of SubSummit, for a discussion about what's in store at SubSummit 2023. Hailed as THE WORLD'S LARGEST GATHERING of subscription, membership, and recurring revenue brands, SubSummit is the go-to event for subscription box business owners looking to scale up and network with industry leaders.
This year, SubSummit 2023 is set to be bigger than ever, with over 2,000+ attendees, 100+ expert speakers, and 125+ suppliers. It's the place to be to exchange ideas and forge valuable connections. From May 31st to June 2nd, the event will take place in Dallas.
And here's the best part – the SubSummit team has kindly offered our listeners an exclusive discounted ticket price! For just $150. Grab your discounted ticket now by clicking on this link: https://www.eventbrite.com/e/subsummit-2023-worlds-largest-dtc-conference-dedicated-to-subscription-tickets-341209756567?discount=Liam_SBE_23
(This offer is good for new merchant ticket purchasers only (i.e. not valid on previous purchases)
But act fast - this special discount expires on May 19th. Don't miss out on this opportunity to learn from the best in the business, gain invaluable insights, and take your subscription box business to the next level. Tune in to this episode to hear more about SubSummit 2023 from the man at the helm, Paul Chambers. See you there!
Welcome to Subscription Box Answers, your go-to podcast for everything subscription box-related, hosted by Liam Brennan. In this insightful episode, Liam reveals the truth about scaling your subscription box business aggressively and the role "unprofitable ad sets" can play in your marketing strategy.
Listen as Liam explains that it's not necessary for every ad set to be profitable on an individual basis. The key is to shift your mindset and focus on the bigger picture: your overall marketing campaign. As long as your campaign is profitable and these so-called "unprofitable ad sets" are driving volume, you're on the right track. In fact, embracing this approach may be essential for taking your subscription box business to the next level.
Don't miss this episode, where Liam shares how a change in mindset when it comes to marketing can unlock explosive growth for your subscription box. If you have a question you'd like answered on the show, simply head over to www.SubscriptionBoxResources.com and post your query there. Tune in and discover the secret to transforming your subscription box business today!
Join host Liam Brennan in this episode of Subscription Box Answers as he delves into the benefits of incorporating affiliate marketing into your subscription box marketing strategy for 2023.
With the ever-growing need to diversify marketing channels, affiliate marketing emerges as a low-risk, easy-to-manage approach to boost your business growth and revenue.
Liam highlights Squaredance.io, a cutting-edge platform that simplifies the integration of affiliate marketing for your subscription box venture.
Have a question you'd like to have answered? Visit our free Facebook group at www.SubscriptionBoxResources.com and share your thoughts!
Tune in to this episode and discover how to unlock the potential of affiliate marketing for your subscription box business!
In this insightful episode of the Subscription Box Answers Show, host Liam Brennan tackles the vital topic of improving your conversion rate.
Liam emphasises the significance of aiming for a minimum 2% site conversion rate, as lower rates often result in costly and slow growth for your subscription box business.
Listen as Liam walks you through a series of straightforward changes you can implement on your website to help you reach and surpass this crucial benchmark.
If you have a question you'd like addressed in a future episode, head over to www.SubscriptionBoxResources.com to submit it.
Don't miss this opportunity to learn practical strategies for enhancing your subscription box success!
In this eye-opening episode of Subscription Box Answers, host Liam Brennan shares a crucial strategy for every aspiring subscription box entrepreneur - validating your idea before launch! By following a simple, systematic process, you can gauge market demand and avoid sinking time and money into a business that won't thrive. Even with an impressive website, exceptional products, and marketing expertise, a business is destined to fail without genuine market demand. Learn how to validate your idea, identify demand, and then confidently move forward for a successful launch and a flourishing business. Don't forget, if you have a question you'd like answered on a future episode, head over to www.SubscriptionBoxResources.com and post it there. Tune in now and unlock the secret to subscription box success!
On this week's episode of Subscription Box Answers, join our host Liam Brennan as he chats with seasoned business broker Patty Dowdy about the ins and outs of buying or selling a subscription box business. Whether you've been running your subscription box for some time and are ready to cash in on your valuable asset, or you're eager to enter the industry without starting from scratch, this episode has you covered.
Patty, hailing from Cat Bird Brokerage, brings over a decade of experience in helping clients buy and sell businesses. She recently founded ExitLabs.US, a venture specializing in the subscription box sector. To get in touch with Patty, visit Exitlabs.us or email her at patty@catbirdbrokerage.com.
If you have any questions you'd like answered on the show, head over to www.SubscriptionBoxResources.com and post them there. Don't miss this informative episode!
In this week's episode of Subscription Box Answers, host Liam Brennan sits down with the brilliant Julie Ball. Julie has a wealth of experience in the subscription box industry, having launched her own successful business, Sparkle Hustle Grow, in 2016 and selling it in 2022. As the founder of Subscription Box Basics and Subscription Box Bootcamp, Julie has a passion for helping new and aspiring subscription box owners start and launch their businesses.
Tune in as Liam and Julie discuss the emotional journey of selling Sparkle Hustle Grow, the common roadblocks that new subscription box owners face, and the best practices for starting and launching a successful subscription box business. With Julie's insights and practical advice, you'll be well on your way to building your own thriving enterprise.
Ready to connect with Julie? Visit https://www.subscriptionboxbasics.com/ and listen to her podcast, Subscription Box Basics. And if you have a burning question for a future episode, don't forget to submit it at www.SubscriptionBoxResources.com. Join us for an inspiring conversation that will help you unlock the secrets to subscription box success!
Head over to www.SubscriptionBoxExperts.com to join the program
Welcome to the Subscription Box Answers Podcast, where we help you navigate the ever-growing world of subscription businesses. In this episode, our host Liam Brennan speaks with Stefan Pretty, the founder of Subbly, a subscription-first platform that powers many subscription businesses.
Stefan has a unique perspective on the industry, as he oversees numerous businesses running on the Subbly platform. Liam asks Stefan about the changes he has noticed on the platform since the economy has shifted.
Listen in as Stefan shares his insights on how subscription businesses have adapted to the changing economic climate, and what new trends he has observed. If you're interested in starting your own subscription business, you won't want to miss this episode.
Visit www.Subbly.com to learn more about their subscription platform, and if you have a question you'd like answered on the show, head over to www.SubscriptionBoxAnswers.com to submit it.
Head over to www.SubscriptionBoxExperts.com to join the program
Welcome to Subscription Box Answers, the podcast that provides valuable insights and tips for entrepreneurs in the subscription box industry.
In this episode, Liam Brennan interviews Subscription Box Experts Member Sara Tullos, the founder of My Zoo Box, a million-dollar kids' subscription box that has achieved phenomenal success.
Liam first met Sara back in 2020 when she was first getting started with her Subscription Box Idea. In a very short period of time, she has achieved amazing things and built a life-changing business.
Sara shares the story of how her daughter's idea for a zoo-themed subscription box came to life in 2020 and how they managed to grow the business to over 2000 subscribers and $100K per month in sales.
Listeners will be inspired by Sara's entrepreneurial journey and the lessons she learned along the way. MyZooBox.com delivers a unique experience to children every month, with exciting and enriching content focused on science, art, animal learning, world culture, and FUN.
If you're looking to start or grow a subscription box business, this is an episode you won't want to miss. To ask a question for a future episode or learn more about the subscription box industry, head over to www.SubscriptionBoxResources.com.
Head over to www.SubscriptionBoxExperts.com to join the waitlist
Welcome to Subscription Box Answers, the podcast where we answer your burning questions about subscription box businesses.
In this episode, Liam Brennan tackles the question on every subscription box owner's mind: Are Facebook ads still worth it in 2023?
Liam has spent close to $1 million dollars on Facebook ads for BusterBox and shares his insights on what's currently working and how you can use it to grow your business.
You don't want to miss this!
To join the waitlist for the Subscription Box Experts Academy, head over to www.SubscriptionBoxExperts.com and if you have a question you'd like answered on the show, submit it at www.SubscriptionBoxResources.com.
Stay tuned for more expert advice on Subscription Box Answers!
Head over to www.SubscriptionBoxExperts.com to join the waitlist
Welcome to Subscription Box Answers, the podcast where we explore everything you need to know about starting and growing a subscription box business. In this episode, Liam Brennan sits down with Jocelyn Mizrahi Henderson, The Founder of Dog Mom Lifestyles and a Subscription Box Experts Member.
Jocelyn shares her insights and experiences on running a subscription box business, from creating irresistible offers that convert to finding creative ways to make the numbers work on the back end. She also discusses how to manage stress and stay focused in the face of business challenges.
Listeners can learn more about Jocelyn's subscription box business at www.dogmomlifestyles.com, which is perfect for all dog moms out there.
And if you have a burning question you'd like answered on the show, head over to www.SubscriptionBoxResources.com to post it.
Tune in to Subscription Box Answers for valuable tips and advice on building a thriving subscription box business.
Welcome to Subscription Box Answers, the podcast that provides actionable insights and strategies for subscription box business owners. In this episode, your host Liam Brennan breaks down the importance of the LTV:CAC ratio for any subscription box business looking to scale and remain profitable.
Liam explains that to build a successful and sustainable subscription box business, you need to understand how much you can spend to acquire a customer while remaining profitable. The LTV:CAC (Lifetime Value to Customer Acquisition Cost) ratio is a crucial metric that helps you measure the health of your company and understand your customer acquisition costs.
By analyzing your LTV:CAC ratio, you can determine whether your subscription box business is on the right track to success. If you have a strong ratio, you're in an excellent position to build a sustainable business that can weather any storms. However, if your ratio is weak, you may need to adjust your strategies to ensure profitability and growth.
If you want to have your subscription box business questions answered on a future episode of the show, head over to www.SubscriptionBoxResources.com, where you can post your questions and get the answers you need to succeed. Don't miss this valuable episode of Subscription Box Answers, and be sure to tune in for more great insights and strategies for your subscription box business.
Welcome to the Subscription Box Answers podcast, where we help subscription box business owners solve their most pressing challenges. In this episode, our host Liam Brennan takes a deep dive into the topic of passive churn and shares valuable insights on how to reduce it in your subscription box business.
Passive churn, which refers to the situation when a customer's credit card fails when attempting to process a future payment, can account for up to 40% of overall churn in a subscription box business. This not only leads to a frustrating experience for both the customer and the business owner but also impacts the business's profitability and sustainability in the long run.
Liam Brennan breaks down the reasons why passive churn happens and provides actionable steps that subscription box business owners can take to minimize it. By implementing these strategies, you can not only reduce passive churn but also improve the customer experience, increase retention rates, and ultimately grow your business.
If you have a question about running a subscription box business that you would like answered in a future episode, head over to www.SubscriptionBoxResources.com and submit your question there. Tune in to the Subscription Box Answers podcast for more valuable insights and advice on how to overcome the challenges of running a successful subscription box business.
Join host Liam Brennan as he sits down with subscription box expert, Kristen Champoux, in this week's episode of the Subscription Box Answers podcast.
As a former Wall Street executive turned business development consultant, Kristen has used subscription boxes as a tool for brand awareness and marketing for her clients. She eventually took over The Fit Boxx and grew it into a successful $1M+/year company.
Kristen shares her insights on vendor relationships and how to secure free products for your subscription box.
Don't miss this chance to learn from the expert. Reach out to Kristen for all things related to subscription boxes at Kristen@thefitboxx.com and for order protection at contact@orderprotect.com.
Have a question you want answered on a future episode? Submit it at
www.SubscriptionBoxResources.com
In this episode of "Subscription Box Answers" hosted by Liam Brennan, he delves into the importance of having a streamlined process in place to handle excess stock.
Liam emphasises the dangers of stockpiling inventory over time, which can negatively impact profits and cash flow.
Tune in to learn valuable insights and tips from Liam on how to sell excess stock quickly and effectively.
Have a question you want answered in a future episode? Head over to www.subscriptionboxresources.com and post it there.
Don't miss this informative episode packed with actionable advice on managing excess inventory in the subscription box industry.
On the latest episode of Subscription Box Answers Hosted by Liam Brennan, we are talking about something that is essential for any subscription box business to keep a close eye on — raising your prices. Sure, the prices of things may be going up, but how do you make sure you're staying on top of your margins while still maintaining customer loyalty?
On this episode, Liam dives into how to go about raising prices if it is the right move for your business, as well as the exact approach that BusterBox took when it came time to make this decision.
And if you have any questions for the show that you would like answered, just head to www.SubscriptionBoxResources.com and submit them. Don't miss out on this insightful episode!
Join us for the latest episode of the Subscription Box Answers Show and learn how to optimize your pricing strategy.
Host Liam Brennan will be breaking down the importance of price testing for your subscription box business. With the economy constantly changing, it is crucial to make sure you are not leaving money on the table.
Liam will provide you with the exact strategy to conduct successful price testing and increase your profits.
Don't miss out on this valuable information!
And if you have any questions, you would like answered on the show, join our Subscription Box Resources Facebook group at www.SubscriptionBoxResources.com and post your question there.
"In this episode of 'Subscription Box Answers' hosted by Liam Brennan, we're separating fact from fiction when it comes to marketing your subscription box with Google Ads. Are you tired of sifting through conflicting information on how to effectively promote your subscription box business with Google Ads? Look no further! Liam will be clearing up some of the most common myths and misconceptions surrounding Google search Ads and providing actionable tips on how to use them to drive growth for your subscription box business. If you want your specific question answered on the show, join the Subscription Box Resources Facebook group at www.subscriptionboxresources.com. Tune in now for valuable insights and strategies to take your subscription box to the next level!"
In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost.
We also emphasise the importance of retargeting as a key component of any marketing strategy, as a percentage of potential customers will not be ready to make a purchase immediately. So it is important you have effective follow up strategies in place to fight any objections and remind people to sign up to your box.
If you have a question you'd like addressed in a future episode, join our free Facebook group at www.subscriptionboxresources.com and post your question there.
In this episode of Subscription Box Answers, titled "Monthly, Bi-Monthly, or Quarterly: What Kind of Subscription Box Works Best?" we'll be exploring the three different subscription models and which one is most likely to lead to a sustainable and profitable business. With extensive experience working with hundreds of different subscription boxes, I have a clear understanding of the benefits and drawbacks of each model and will be sharing my insights with you.
But it's not just about choosing the right model – I'll also be sharing some actionable tips you can implement no matter what model you've picked to increase your profits, reduce marketing expenses, and improve cash flow. If you're running a subscription box or thinking about starting one, this is an episode you won't want to miss.
As always, if you have a question you'd like answered on the show, join my free Subscription Box Resources Facebook group at www.SubscriptionBoxResources.com or reach out to me via email at liam@subscriptionboxanswers.com. I'm here to help you build the subscription box business of your dreams!