It Depends - SoundSage

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Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization, with Katie humorously noting, "CrossFit is crushing it, everyone else is just taping cats together." The episode wraps up with wins and lessons, emphasizing the importance of addressing the whole person in fitness.

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

Send questions to Jordan via email or IG dm

Tape a bunch of cats together
Parachutes don't help

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In this week’s snark-filled episode of It Depends, Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religion, and CrossFit.

Katie discusses her perfect landlords while Jordan rants about his gym move debacle and a landlord blocking their Pride events. The duo also explores a study on how heavy lifting benefits seniors, with Jordan's mom as a prime example.

They debate the pros and cons of youth sports, with Katie defending pricey club sports and Jordan wondering why more kids aren’t in CrossFit. The episode wraps up with advice for a listener on potentially cutting a disliked kids' program.

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

Send questions to Jordan via email or IG dm

Youth Sports Article

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Katie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential. Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the history of June 13th and debate the most useless gym equipment (spoiler: it's not what you think). They tackle Yelp reviews, wearable tech, and the mental health benefits of saunas, all while Jordan reveals the roller-coaster saga of securing a new gym lease. Buckle up for an episode that's as unpredictable as their tangents!

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

Send questions to Jordan via email or IG dm

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Jordan and Katie don't agree about dogs. Again. There was some epic racing at semifinals but also some really bad attendance and should your gym be a Hyrox affiliate?

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com Send questions to Jordan via email or IG dm

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Katie and Jordan kick things off with lots of snake-related news and then Katie gets a little heated over Orange Theory's "data-driven" coaching style. The team answers a listener question about sales and they get into gym filming etiquette.

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Katie and Jordan go way off track with bad gym vibes and conjoined twins but once they rein it back in there is some really good stuff to learn from Stages cycling and the ISSA. Don't drop people just because you don't mesh with them and make sure you are taking advantage of the new tools from CrossFit HQ.

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We got the new big dog of the affiliate team for an expansive conversation on all things affiliate. We were already hyped on his resume when he first got hired but after getting to unpack all things affiliates with him we are even more bought in. Great listener question about the risk of losing the love for CrossFit but making it a business and all the normal ramblings.

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Katie and Jordan go ham on butterfly pull ups and catch up on a lot of CrossFit news. The Open is in full swing and Katie was basically the most important and beautiful person at the live announcement. The duo draws lessons from Lifetime's stellar performance and they dig into the risk of the CrossFit brand languishing if the players in this community don't all row in the same direction.

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ChatGPT says:
In the engaging episode of "It Depends" dated February 22, hosts Katie Hogan and Jordan Holland dive into an eclectic mix of topics, from Taco Bell's innovative menu collaborations and a judge's scandalous resignation to the historic conclusion of Japan's Naked Man Festival. They weave in fascinating historical tidbits like the introduction of popcorn to English colonists and the cession of Florida to the U.S., while engaging in light-hearted banter about personal extravagances and the peculiarities of fitness spaces. The episode shifts towards more serious discussions on gym ownership, with a focus on the challenges and opportunities presented by stagnant foot traffic in January, the emerging trend of bathhouses as wellness franchises, and strategic advice for gym owners considering an exit. Personal updates and listener questions add a personal touch, making the podcast a comprehensive exploration of fitness, business, and the oddities of daily life, all delivered with Hogan and Holland's insightful and entertaining commentary.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Jordan and Katie do it again. And by "it" I mean they surprise and delight with their brilliance and banter.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

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Jordan and Katie chat about CRMs, Tesla fitness gear, and Tiktok partnering with Peloton. The team answers a heavy listener question about burnout as well as other brilliant and delightful musings.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

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Jordan and Katie discuss why folks seem so enamored with an earlier era of CrossFit. They dig into industry news about Google search trends and what they indicate. And the team unpacks negative attitudes around the influx of New Years resolutions.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

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Jordan and Katie chat about Ikea's foray into fitness equipment, the Bloomberg report on Xponential franchisees and Jordan throws his mother under the bus with Becca Voigt.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Jordan and Katie hit the usual topics but there is no way around the news out today about the affiliate fee going up an average of 50%. Jordan has been saying this should happen for a long time. Now that he is back in an affiliate that is still not recovered has the tune changed?

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Jordan and Katie get into Planet Fitness leadership changes, boujee weight vests, how much language matters period but especially at your gym and when to start marketing your new business. Plus the other random nonsense.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie is coming in hot today. That is all there is to say.

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Jordan and Katie talk about shoes and why you probably need less CrossFit gear than you currently own. Big and depressing news from Lifetime Fitness, and Hyperice and Escape Fitness are teaming up on recovery and what it means for you. Jordan isn't happy with the MCU. The paper, or the cinematic universe, but only one is discussed on the show.

IG: @katiehogan777@blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

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Katie and Jordan basically teach a masterclass in business with lessons from Spotify. The team goes down a Fast and Furious rabbit hole for a bit but then the fitness business talk comes back in strong with continuing education, Centr making moves, and all about prospects and leads. Also, Jordan might be in love with Daniel Chaffey.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie spends way too much time hating on Jordan's breathwork training, the duo discusses NASM's new trainer education program and are there too many features on the new Theragun pro plus?

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

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Katie Hogan and Jordan Holland are back with a dive into the Forme and CLIMBR deal, the changes Oura is making to it's platform and business model and they answer a listener question about a lazy good for nothing business partner. And there is still more. Check it out.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan dig into the partnership between lululemon and Peloton and pull out lessons for gym owners and CrossFit HQ, as well as hit on cereal, gym lounge areas, using pronouns in the gym and inclusivity in general.

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Katie and Jordan get to sit down with Jenn Green to chat about what she does for affiliates. The pair discusses Xponential Fitness getting into the metaverse, there is a listener question about business plans and so much more.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan get into who should be selling in your business. Spoiler alert it is EVERYONE! They chat about lessons from EōS Fitness and what to learn as they cross 1 million member mark. And maybe you stop trippin' when CrossFit changes a CEO.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan get into Orange Theory Fitness' new strength program as well as Life Fitness entering the functional fitness equipment fray with a new equipment line. The duo discusses paying your staff for opening and closing and is it ok to run your gym as a hobby.

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Katie and Jordan get to talk shop with the legend who built Peak 360 CrossFit and Wodapalooza as well as engage in their normal frivolous banter covering industry news on Xponentials new partnerships and Crunch Fitness' new technology integrations.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan dig into the use of the question of the day as well as other ways to engage. Old people are lying and we won't stand for it. AI is taking over everything but it will be your ally if you learn how to use it. And kids and dogs may or may not belong in the gym.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan get to chat with Max Cantor who after over a decade of CrossFit and a successful career in the tech space is opening his first affiliate with his wife. Dial in your sales process and raise your rates kids. Plus Jordan calls his shot and explains why AT&T Stadium will be the next location for the CrossFit Games.

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Katie and Jordan are back after a little break. Jordan is fatter than ever after the Iowa State Fair and the CrossFit Games. Caleb Gregory is here to talk about why CrossFit East Nashville is so amazing and how he basically sold it for a billion dollars. The team discusses getting your L2 vs Specialty courses and pound plates vs kilos.

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Katie and Jordan get into coaching teens at your affiliate, they unpack some of their training, and Jordan is still fat but might be the best dad ever. No surprise there. NOBULL has a new majority shareholder and venture funding is coming to the fitness industry in a big way.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Jordan and Katie dig into reasons to make your gym prettier. They discuss layoffs at Lululemon and why you should care. And the news from the WHO and how keeping it simple is still working for CrossFit's nutrition prescription.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan talk about their strategies for finding a good CrossFit gym, more sad news for F45, and TYR Wodapalooza is coming to the West Coast and Jordan isn't excited about it.

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Jordan and Katie discuss whether it is better to be completely original when it comes to opening your affiliate or if you should take the road oft traveled. They also show an unreasonable amount of love to Dale King and they draw some lessons from Xponentials recent woes in the stock market.

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Katie and Jordan talk about the imporance of brevity during the whiteboard brief, how you should be getting your clients to work on behavior changes outside of the gym, and why now is a great time to open a gym.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Katie and Jordan go deep with Jason Khalipa, CrossFit Games icon, highest grossing affiliate owner, and most impressive triceps in CrossFit. We also hit a listener question on when to throw in the towel and of course the perpetually incredible banter that always ensues. How much sex is too much at one time?

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.com Jordan@riotathletics.com

Extreme Ownership: How U.S. Navy SEALs Lead and Win

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Katie and Jordan get to chat with Dale King from PSKC CrossFit. Dale is also crushing it in a couple of other businesses because he is awesome like that. If you want to maximize your beard game then check out Doc Spartan. So many good lessons from this Ohio based CrossFit gangster. We dig into buying your gym to keep it from closing and answer a listener question about choosing to be a little niche within the niche.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Adam joins Katie and Jordan and we cover a lot of ground, no surprise. They are incredible at interviewing people. Plus Adam is amazing. Obvi. We chat about AI for gym owners and maybe your community isn't as amazing as you think it is.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Alan joins Katie and Jordan to chat about how he found success with Rhapsody CrossFit, the team digs into the direction of CrossFit HQ, and Jordan has no self-control.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan continue the conversation with CrossFit CEO Don Faul in part 2 of this epic interview. The team discusses how to develop your coaches if you aren't the right person to do the job yourself, who affiliates as a whole could use a little more polish in their businesses, and does a great coach make more out of the program or does a great program not need a great coach.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comjordan@crossfithillcrest.com

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CrossFit CEO Don Faul joins Katie and Jordan for the most candid interview he has ever given. Big questions were asked and Don didn't balk at a single one. The pair discuss allocating funds in your business and if great coaches are made or born. This is part one of the interview with Don.

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Katie and Jordan get some learnin on systems from a true master of his craft. Bryant Powers has been doing CrossFit longer than you, has opened more gyms than you, but he still wants to be friends and help you crush it like he does. Katie says grandmothers should be doing muscle ups and you should definitely have at least one social media account.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan talk to Josh Hunnicut from New Species CrossFit. Long time affiliate owner who is absolutely crushing it and he is not shy about it. He isn't shy about anything in fact and we are here for all of it. Oura is making gains, Amazon is retreating in the wearable space and Inside Tracker thinks women are cool? And Jordan finally tells the world how he feels about Trent.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan@riotathletics.com

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Jordan and Katie discuss Jordan's recent departure from CrossFit HQ. He is sad but not shattered. And more importantly he still believes in the mission unequivocally. Is it better to bring in new business or focus on retention? It's a short one but definitely worth a listen.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan get lessons in just about everything from the legend Chriss Smith from Trident Athletics and Trident Mindset. It takes a special person to build a 600+ member gym and then decide to scale back just to create more opportunities to foster connection.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan chop it up with Midwest Regional Affiliate Rep Andrew Charlesworth and his affiliate and his thoughts on all things money. How can we get better from Andrew Hiller, and how much should you be spending on rent. Oh, and Jordan just hit a PR even though he is old and fluffy.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan unpack reasons to get your CFL1 even though you may have no plans to be a coach. Mark Wahlberg is trying to be like Nicole Carroll to save F45, a new new weight loss drug is here, and Katie is the fittest volleyball mom and it scares people.

SHOW NOTES

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Katie and Jordan are joined by legendary coach to the stars Justin Cotler. Well the stars of the CrossFit Games anyway. We all wish he trained all of the Kates though. Target is doing cool stuff with Gainful, and beleive it or not new reporting shows that the body mass index is still trash. F you Ancel Keys! And a discussion about trading for memberships and how many machines does one gym actually need.
SHOW NOTES

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan.holland@crossfit.com

Justyn Matthew EP
Popcorn popper

Ecolution Patented Microwave Micro-Pop Popcorn Popper, Borosilicate Glass, 3-in-1 Lid, Dishwasher Safe, BPA Free, 3 Quart Family Size, Red

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Katie and Jordan once again perfectly thread the needle between brilliance and whimsy. Short episode because our guest today didn't. come through for us. We take lessons from Xponential Fitness' earnings report, unpack the Forbes article on CrossFit, celebrate Precor layoffs, and somehow start unpacking relationships in the gym and end up in stinky member territory. It is a wild ride. Just listen to it.

IG: @katiehogan777 @blacknesssmonster

Email: katie.hogan@crossfit.comJordan.holland@crossfit.com

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Jordan and Katie talk about new alternatives in health care and what this could or should mean for affiliates. Review the quarter finals workouts from an athlete and a business perspective. Do you need a shower in your gym? Probably not but let's review the data.

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Katie and Jordan cover so much ground with Kevin Ogar. You don't know what you don't know so you need to check this one out. Personal training at your CrossFit gym could unlock careers for your staff. Apple is doing cool stuff and Planet Fitness is absolutely crushing the revenue game but not the results game and why you should care. SHOW NOTES

CrossFit

CrossFit Games

Become a CrossFit Affiliate

Fitt Insider

Club Industry

Athletech News

Associated Press

Professional Coach Newsletter

History

Brittanica

Onthisday

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Katie and Jordan are joined by Eric Reingen of the CrossFit RRG and he is breaking down everything you didn't know you wanted to know about insurance. And if you listen to this and don't immediately sign up for the RRG you need to listen to it again. Nut milks are officially milks, London is where the cool kids work out, and why you shouldn't be angry about the crappy gym down the street you should be helpful instead.

CrossFitCrossFit GamesBecome a CrossFit AffiliateFitt InsiderProfessional Coach NewsletterHistoryBrittanicaOnthisdayRedditApple NewsNew York Times

Hit us up on instagram
@blacknessmonster
@katiehogan777

Or via emailjordan.holland@crossfit.comkatie.hogan@crossfit.com

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Jordan and Katie spend some time diving into developing trainers, pursuing more credentials vs getting more time on the floor with actual clients. Do you judge people for what's in their shopping cart? Could vegetable prescriptions for food insecure populations be on the way? And how to attract members who have never done CrossFit before.
CrossFitCrossFit GamesBecome a CrossFit AffiliateFitt InsiderClub IndustryAthletech NewsAssociated PressProfessional Coach NewsletterHistoryBrittanicaOnthisdayUSA Today

Hit us up on instagram
@blacknessmonster
@katiehogan777

Or via emailjordan.holland@crossfit.comkatie.hogan@crossfit.com

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Katie and Jordan dig into some industry news regarding big players and the hits they are taking. F45 and 24 Hour Fitness are on quite a roller coaster. Tonal is for sale if you have a few hundred million dollars, and how to think about compensating your traininers. And is your gym actually in the black or is it an illusion based on your volunteer efforts? Katie's husband Jesse Burdick joins us to talk about powerlifting and gives Jordan quite the education on steroid use in and outside of CrossFit competitions.

Thanks to:
CrossFit.com

CrossFit Games

Become a CrossFit Affiliate

Sign up for the CrossFit Open

Fitt Insider

Club Industry

Associated Press

Professional Coach Newsletter

History.com

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Katie and Jordan discuss the true value of the CrossFit Level 2 seminar and why every person who calls themself a professional coach should take it. They dig into some industry news on loneliness, a startup focusing on puberty and body health for young women, and Xplonential fitness is going to sea. They also discuss when to fire someone at your gym and Jordan gives an update on the gym he purchased in San Diego.

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Jordan and Katie dig into marketing concepts with the brilliant Niki Brazier, Jordan has a serious number 2 situation and a magical drop in experience at CrossFit Pendulum. The team unpacks the how and why behind rotational movements in your programming, and they unpack wins and lessons from the West Coast affiliate summit.

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Katie and Jordan discuss whether it is better to focus on acquisition or retention, how drug companies are targeting obese people, and H&M's fitness concept store in Brooklyn. John Wooley of Make Wods Great Again joins the show for a chat about his epic productivity, lessons from business in and outside of the affiliate, and why you should do the CrossFit Open.

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Jordan and Katie talk about the first affiliate summit of 2023, and about how Whoop sucks but Oura is cool, and Jason Khalipa is back in the CrossFit fold. They go over on ramp vs straight to class models, and Chase Ingraham joins us on the show. Wins, lessons, she implies, he infers, we have got it all.

CrossFit.com
CrossFit GamesFitt Insider Whoop sucks
Club Industry Lifetime Fitness is crushing

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Katie and Jordan in typical fashion cover a lot of ground. The team is shocked and appalled by the new guidance on childhood obesity. They discuss the merits of continuing education with specific emphasis on the CrossFit level 1-4. Adrian Bozman is the first guest on the show and you don't want to miss that interview. And the listener question this week is about when is the right time to get a bigger space.

CrossFit.com
https://www.crossfit.com/

CrossFit Games
https://games.crossfit.com/ Cuteness overloadhttps://www.upi.com/Odd_News/2023/01/11/germany-Guinness-World-Records-most-skips-dog-hind-legs-30-seconds/1391673461020/

News Report on childhood obesity
https://apnews.com/article/obesity-kids-drugs-surgery-new-guidance-c48d5896114beea7eda31d7b8b25461d

Toilet sensor
https://insider.fitt.co/withings-launches-diagnostic-toilet-device-for-nutrition-and-hormone-health/

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Jordan and Katie talk about the Magic of CrossFit campaign, how Jordan got fired up over a Facebook post from a gym owner, the important numbers you should be tracking in your business. Jordan dropped into CrossFit Alinea and loved it.

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Jordan and Katie reflect on Gary Gaines' time at CrossFit HQ, discuss options for creating pay incentives for staff, as well as their respective top 5 CrossFit moments from 2022.

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Katie and Jordan talk about Jordan's international drop in tour, and how the rise of strength training among your competitors is a good sign for the industry and your business and then dig into a listener question about pursuing diversity for diversity's sake in your affiliate.

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Jordan tests Katie's knowledge of American government, and the team goes deep into fitness franchising but not without first digging into chicken franchising. Lessons from Jordan's drop in at CrossFit Signal Hill and a discussion of cleaning up membership rates after purchasing a gym.

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Katie and Jordan dig into employee compensation, unicorn permits, why you should stop putting your face online. Oh and a bunch of other mildly related topics and their impact on your fitness business.

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Katie and Jordan talk about effect follow up to ensure your business is running like a business, the need to train your staff to sell and just as important the need to let them make some mistakes along the way, plus you could be sent to prison for a booty call in Indonesia. It's a riot.

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Katie and Jordan are having too much fun talking about dead animals, lessons on the leap second, and a check in on Jordan's weight loss progress. They also answer a listener question on Black Friday deals and share lessons in parenting.

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Katie and Jordan cover a lot of ground from pothead cows in Ireland, to how the FTX meltdown has some hidden wisdom for gym owners and Jordan finally goes to the dentist. The CrossFit Open registration is live and one of us is signed up already. It doesn't matter who. Amazon is dealing drugs, we talk space travel, and reflections on Chad and so much more. Let's get into it!

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Check out the preview of the brand new podcast from your 3rd favorite flowmaster and her diversity hire. Katie Hogan and Jordan Holland are talking about all things fitness and business with a slight CrossFit bias. It's like real news and stuff.

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FIRST EPISODE: Katie and Jordan get into all things CrossFit and business. What does that mean? Listen and find out. The Open is open early this year, the Level 4 is finally coming back, and Don goes down under. And Katie and Jordan might be bad parents.

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Jordan Holland and Josh Hunnicut cover a lot of ground on this one and challenge the idea that you shouldn't get into the fitness business if you want to make a lot of money. I think there is plenty of money to be made while also helping people. Listen to this episode and then share your thoughts.

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A preview of a brand new interview format show covering all topics related to CrossFit affiliate ownership.

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Jordan and Craig rap about all things CrossFit and unpack a couple of topics in the CrossFit space like folks doing CrossFit but not calling it CrossFit as well as how important it is to develop a staff full of true professionals.

It Depends: Recent Episodes

Jordan Holland and Katie Hogan