This is SaaS SEO: Recent Episodes
Pawel Grabowski
A podcast teaching SaaS founders and marketers how to boost growth with SEO and content. Hosted by Pawel Grabowski, an SEO Consultant working exclusively with SaaS companies since 2014.
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS startups, and on this show, I’m showing you how to get your product found online, boost organic growth, and of course, get more customers with SEO, and content.
In this episode, I discuss four ways that will help you make your site and the SEO program more resistant to Google algorithm updates.
You’ll learn:
- Why Google algorithm updates can be a big deal for startups
- Is there even a way to protect your site and SEO program from those updates,
- Four things to focus on with your SEO to make it more resistant to future algorithm updates.
Want to learn more?
- Listen to other episodes of This is SaaS SEO
- Check out my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel Grabowski. I’m an SEO consultant working exclusively with early/mid-stage SaaS startups. In this show, I share insights and strategies to help you get your SaaS found online, grow organic traffic, and, naturally, get more customers.
In this episode, I discuss homepage SEO and show you what keywords to optimize the homepage for.
You’ll learn:
- Why homepage SEO is so challenging
- What are the many roles that the homepage plays on a SaaS website
- Why homepage SEO is such a critical investment
- The three types of keywords to include on your homepage
Want to learn more?
- Listen to other episodes of This is SaaS SEO
- Check out my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and showing SaaS founders and marketers how they could build organic growth engines for their SaaS.
In this episode, I discuss five metrics that could help you, a founder or CMO, to evaluate your company’s SEO efforts and assess whether things are going in the right direction.
You’ll learn:
- Why measuring performance is so critical to the success of your SEO program
- Why not all metrics matter to founders or CMOs
- Five absolutely must-track metrics and what business insights they deliver
Want to learn more?
- Listen to other episodes of This is SaaS SEO, of course, and
- Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.
In this episode, however, I'm handing over the mic to someone else, my good friend and client, Jane Portman, from Userlist, to tell you all about the process she and her team used to build the company's organic growth.
You'll learn:
- How Userlist launched their SEO strategy.
- What challenges they faced.
- How they built their content team.
- How Jane and her team have been scaling their efforts lately and more.
Want to learn more?
- Listen to other episodes of This is SaaS SEO, of course, and
- Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel. I’m an SEO consultant working exclusively with SaaS companies since 2014. In this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.
In this episode, I discuss crawlability and offer advice on ensuring that Google will always crawl your new content.
You'll learn:
- How search engine crawlers work,
- What are the most common issues that prevent crawlers from accessing your content,
- Three things you should be doing to minimize the risk of crawlers not discovering your new pages.
Want to learn more?
- Listen to other episodes of This is SaaS SEO, of course, and
- Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.
In this episode, I address what’s probably the most common question about SEO - How long does it take for new content to rank?
You’ll learn:
- What happens (from an SEO perspective, of course) after you hit publish?
- How do search engines find out about your new content?
- How to influence that process?
- What needs to happen for a page to mature and achieve its full SEO potential?
- What can you do to speed up the process in the future?
Want to learn more?
- Listen to other episodes of This is SaaS SEO, of course, and
Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.
In this episode, I discuss the idea of identifying and using the search intent - the person’s ultimate goal for searching for particular information - to create better SEO content.
You’ll learn:
- How Google processes our search queries today
- What two factors it uses to discern the why behind our search
- What search intent is
- Three methods to identify the search intent
- How to use the search intent to create better SEO content
Want to learn more?
- Listen to other episodes of This is SaaS SEO, of course, and
- Check out a collection of my SaaS SEO guides and tutorials at smashingcopy.com/blog
Hi, my name is Pawel, I’m an SEO consultant working exclusively with SaaS companies, and in this show, I’m answering questions about SEO and content and discussing how to use those channels to grow a SaaS product.
In this episode, I discuss the process of analyzing keywords to find the best phrases to target and reach your current SEO goals.
You'll learn:
- What keyword analysis is
- Why your target keywords should match your SEO goals
- How keyword analysis works, in general,
- Five metrics that can help you to evaluate your keyword lists
Interested in learning more?
Listen to my other episodes on This is SaaS SEO, of course, and
Check out a collection of guides and tutorials I wrote to help you learn more about using SEO and content to grow your SaaS at smashingcopy.com/blog
Thank you.
Learn the ins and outs of a typical link-building process for SaaS from the master link builder, Alan Silvestri.
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Discover what is SaaS SEO, and what makes optimizing SaaS websites and content so different from working in other verticals.