Seeblue Smarts B2B Marketing Podcast: Recent Episodes
Seeblue Marketing
Seeblue Smarts is a monthly webcast series talking about important topics in the world of B2B Tech and B2B Tech Marketing.
In this episode of Seeblue Smarts, Orla is joined by Salesforce's Ed Armishaw, who has over 17 years of sales experience. They discuss how buying behaviours are changing, and how salespeople can adapt their approach to stay ahead of the game in 2023.
In this episode of Seeblue Smarts, Luke and Jake talk all things scaling and efficiency. They discuss the importance of alignment in your programme, the best place to start with ABM, and how to drive efficiency throughout your programme.
In this episode of Seeblue Smarts, Helen is joined by Jake Bird, Seeblue's Head of ABM, to talk all things orchestration. They discuss the importance of orchestration in ABM programmes, the common pitfalls, and how to avoid them.
In this episode of Seeblue Smarts, Orla is joined by Luke Porter, Seeblue's Head of Strategy and Growth, to talk about how the looming recession could impact marketing strategies in 2023, and the key things to remember to stay on track.
In this episode of Seeblue Smarts, Helen and Orla discuss three barriers to a successful ABM programme, and how to overcome them.
In this episode of Seeblue smarts Orla was joined by Praj Gadtaula, Founder & CEO at research-backed insights company Business Brainz to discuss customer insights and the importance of extracting real value from customer and market data.
In this episode of Seeblue smarts Orla was joined by Julia Phillips, entrepreneur and event expert, owner at Potting Shed Event Academy to discuss the reemergence of in person events and how businesses are adapting to the changing landscape.
For this episode of Seeblue smarts Helen was joined by Fiona Hopkinson, Head of Strategic Communications here at Seeblue, to discuss the power of positive psychology when it comes to marketing and steps you can take in your business.
For this episode of Seeblue smarts Orla was joined by Sarah Whipp, CMO of Callsign, to discuss the impact of external investment on marketing leaders, and the scale-up marketing industry in general.
In this episode of Seeblue Smarts Helen is joined by Victoria User, CEO at Gingermay - an award winning PR agency - to discuss how to get your brand noticed in the tech sector.
In the debut episode of Series 2 of Seeblue smarts Helen sits down with Seeblues Digital marketing lead Greg Spence to discuss digital trends; how data privacy laws are going to transform digital marketing, the changing role of a marketer as a result of AI automation and the changing landscape of advertising.
In this episode of Seeblue smarts Helen sits down with a former colleague Mike Evans to discuss all things CRM and how to select the right system for your business.
In this episode of Seeblue smarts Orla was joined by Dom Neil-Dwyer to discuss the role of marketing in leading organisational change and the types of people that stop a business from driving forward.
Helen was joined by Angie Vaux, founder and CEO of the Women in Tech Forum to discuss what she has learned in a 20 year career in the tech industry and how important it is to inspire and empower women in this industry.
Helen is joined by Gemma Hood founder and director of Culturehood to discuss how to ensure a great company culture and brand identity in the face of the challenges the pandemic has caused.
After a hiatus here is episode 6 of Seeblue smarts. In this episode Orla is joined by Steve Wind-Mozley, CMO at Vizrt group to discuss what makes a successful marketing leader and how to add value to your customers.
This week Helen is joined by Caroline Dennington to talk about analyst relations and how they can help your business grow.
Episode 4 talks about one of our favourite topics at Seeblue - Marketing Planning. We're joined by CMO and strategic advisor Cath Hackett to discuss how to approach planning in 2021.
In this episode, we're joined by special guests Tim Chapman, Author of Coaching Winning Sales Teams, Founder of Sales EQ and regular podcaster. And also by Lynn Pickford, coaching practitioner.
We're joined by cybersecurity expert Gareth Fraser-King and Louise Parr marketing lead at Telecoms service provider Nowcomm to talk all things cyber! How has the threat landscape evolved since COVID. Do businesses know where they are on a security maturity continuum'? And how do we help employees and customers to adapt their behaviours in light of new ways of working.
Marketing and Sales - best friends or sworn enemies?! We talk to Global Account Manager Dan Brown about how to build effective and productive relationships between both teams.