Alt Strategy aims to be a platform to help upskill, coach & consult existing or aspiring marketers, entrepreneurs, and business strategists to help them better prepared for this new age of business-consumer interaction. (ALT STRATEGY in its earlier avatar was Brandlogist - the well-recognized marketing agency)Our workshops: https://main.altstrategy.work/marketers Our new Venture: https://year.candidconversations.us/Description: The best things in life started with a Candid ConversationIn a world of likes, comments & shares. We thought let’s go old school again- have a conversation, share something on your mind, listen, empathize & just laugh.WARNING: Feelings may arise when coming to our meetups.
In today’s episode, we will be discussing:
Welcome to “Alt Strategy: A Short solution oriented podcast for your business and marketing challenges”....
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers https://altstrategy.marketing/whatsapp or on LinkedIn https://www.linkedin.com/in/saurabhparmar.
👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.
👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/
👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar
And FINALLY...
Things you must check out:
MMA Smarties' latest series concludes with expert strategies on "OTT to Amazon Ads - Capturing the Right Audience": li.sten.to/ott-to-amazon-ads
How you can use analytics to get moment marketing right? - https://altstrategy.substack.com/p/using-analytics-to-get-moment-marketing?r=2akia
Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.
👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/
👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.
👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/
👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar
And FINALLY...
Something you must check out :
Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders.
👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/
👉 We will answer them in our bimonthly livestream on Nov 9 at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.
👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/
👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar
And FINALLY...Something you must check out :
Join Saurabh as he hosts an insightful session recorded at MMA Smarties, featuring top marketing leaders from industry giants like Google, Leo Burnett, and Amazon.
👉 If you have any questions for us, just ping us on our exclusive WhatsApp community for marketers at https://altstrategy.marketing/whatsapp or on Instagram https://www.instagram.com/the.altstrategy/
👉 We will answer them in our bimonthly livestream on 14th Sept at 4:30 PM IST/ 11 AM GMT on Saurabh’s LinkedIn.
👉 Link to upcoming live: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7084905749427998720/
👉 And if you enjoy listening to the podcast, I would appreciate it if you left a review on your favorite podcasting platform to help more people find us— ✨ special discounts on consultations for those who do. Use code “PODCAST” for 12% off on any of the 1:1 consultation after leaving a review - https://topmate.io/saurabh_parmar
And FINALLY...
Something you must check out :
Topics we are discussing:
Should a fresher prioritize work experience or skill development?
The importance of experiential learning and gaining practical experience
Suggestions for securing a job at renowned organizations like Ogilvy
Creative strategies for targeting businesses that use WhatsApp business
Career Beginnings & Required Skills for an Aspiring Marketeer
👉 If you have any questions for us, ping us on Instagram- https://www.instagram.com/the.altstrategy/ , or Linkedin- https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.
👉 Register for the upcoming Livestreamto get your questions answered: https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/
👉 And if you have an urgent query, book a micro consultation (pay as you want) : https://topmate.io/saurabh_parmar/777018/pay
👉 Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://senja.io/p/consultation-workshop/testimonials
Reference links:
Tools to find & connect with prospects
Rocket reach: https://rocketreach.co/
Another great alternative: https://www.prelo.io/?via=precisionprospecting
Linkedin Outreach tools
Hey reach: https://heyreach.io/?via=linkedin10x
Waalaxy: https://waal.ink/bUsEDf
Light readings to start with marketing
Then we set his hair on fire: https://amzn.to/3MrHLQh
Purple cow: https://amzn.in/d/hY1jX0P
Check out our Newsletter- https://altstrategy.substack.com/
Topics we are discussing:
👉 If you have any questions for us, ping us on Instagram https://www.instagram.com/the.altstrategy/ , or Linkedin https://www.linkedin.com/in/saurabhparmar/ and we will answer them in our bimonthly livestream.
👉 Register for the upcoming Livestream here : https://www.linkedin.com/events/agonyaunt-foryourmarketing-busi7124308820377358336/
👉 If you have an urgent query, pay as you want for a micro consultation: :https://topmate.io/saurabh_parmar/777018/pay
👉 Connect with me here: https://www.linkedin.com/in/saurabhparmar/ or check our testimonials: https://senja.io/p/consultation-workshop/testimonials
👉 Resources you should check out:
Google maps scraper: https://gmapsextractor.com/
Cold email tool:
Video CRM tools
Async communication tools:
Tools to increase productivity
Books on culture:
Alt Strategy- Your go-to podcast for solving marketing and business problems is coming soon. So stay tuned & subscribe now.
This is a monthly livestream where we play Agony aunt for your business and marketing problems.
You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
You can post your questions on :
Business
Marketing Strategy
Startups
Growth hacking
Life as an Indian digital nomad
If you have any questions for us, send them here: https://subscribe.altstrategy.online/question and we will answer them in our monthly livestream held on Saturday at 4.30 pm IST on Saurabh’s LinkedIn https://www.linkedin.com/in/saurabhparmar
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Topics we are discussing today:
The Ryan Reynolds Ad where he questions the celebrity endorsement work.
Our take on Celebrity endorsement with a few case studies.
Now we can measure television advertising the same way we can measure digital advertising.
Do online influencers work-the ROI?
Impact on influencer economy and Conclusion about the future.
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) PhillyTheBoss Tweet: https://twitter.com/PhillyTheBoss/status/1132783192409292801/photo/2
(2) Check out the Ryan Reynolds Ad : https://youtu.be/OW_OId8aaM4
(3) Mountain website : https://mountain.com/
(4) Jack Appleby Twitter profile for case studies: https://twitter.com/JuiceboxCA/status/1133091655333007360
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Websignals to monitor which influences our talking about your brand: https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
Topics we are discussing today:
-Salaries in the tech startup ecosystem vs salaries in Marketing agencies
-Is a digital media marketer supposed to know everything from SEO to UI/UX?
-How has the need for specialized social media agencies changed over time?
-What are the reasons behind the salary gap getting wider between tech startups and digital media agencies?
-What can be done to make the ecosystem better for digital agencies?
-Future of digital agencies post-pandemic
-Required skillsets a digital media professional needs to stand out in today’s job market.
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday.
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch -------------------------------------------
And FINALLY…..
Things you must check out:
(1) The Hard Thing about Hard Thing- Building a Business When There are No Easy Answers: https://amzn.to/3sdJZLz
(2) Make your Podcast Multilingual and Global by AI: https://li.sten.to/multilingual-podcast-roi-on-crypto
Topics we are discussing today:
Growth hacking vs Marketing
Increase in conversions with growth hacking
CRM marketing leads to better ROI
Marketing trends with examples
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) Warm welcome: https://warmwelcome.com?via=videobubble
(2) Encharge: https://encharge.io?deal=marketingaut…
(3) Whatso: https://www.whatso.net?waid=224304
(4) The Golden Tap: The Inside Story of Hyper-Funded Indian Startups: https://amzn.to/3reMmeS
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) The Hard Thing about Hard Thing: Building a Business When There are No Easy Answers: https://amzn.to/3sdJZLz
(2) Hacking Growth: How today’s fastest growing companies drive breakout success: https://amzn.to/3z5bfgK
Topics we are discussing today:
-Who is a digital nomad?
-How you can become a digital nomad? : Logistics for Indians
-How do you balance work and travel?
-Common challenges faced vis-à-vis passport, visa, living legally and insurance validity for Indians.
-Tourism’s impact on the environment and being a conscious traveller.
-The Digital Nomad Visa- option of countries and basic logistics.
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Xolo: https://www.xolo.io/?fp_ref=eu-business
The pandemic traveller -travelling & living in a beautiful beach town during Covid. In conversation with @_gypsycouple.
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
Topics we are discussing today:
Defining your Target Audience with no data provided with an example of Fine Dining Pizza brand
Cultural trends vs. Competitive Research. What to look at first for your brand?
Sustaining your small segment brand with limited advertising budget during an outbreak like Covid
Standing out from your competitors' brand. E.g An agency business
A short case study on Football Academy and Vietnamese bakery to understand innovation in business
How to make a powerful impact on your customer through ads and how to think laterally in business?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Rhea - the host : A talented marketer & the founder of @thedigiduck
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Reference links:
(1) Start with Why - Simon Sinek Youtube video: https://youtu.be/u4ZoJKF_VuA
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Lateral Thinking by Edward D Bono: https://www.amazon.in/Lateral-Thinking-Bono-Edward/dp/0141033088
(2) Then we set his hair on Fire by Phil Dusenberry: https://amzn.to/3mFuBEq
Topics we are discussing:
Small changes to the Instamart app and its move towards monetization
How consumer behaviour changes by influencing prices?
Segmenting users via their pricing choices
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
First check out the ad- https://rb.gy/y0xlqd
Topics we are discussing -
How IIM Lucknow is getting it’s Linkedin advertising wrong?
An easy tool for optimizing landing pages
Mobile-friendly ad creatives and relevant hashtags
Use of optimum fields in lead forms
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
Mailmodo: https://mailmodo.com?fpr=mailmodo
Topics we are discussing today:
What are interactive videos and how to create them?
Pricing plans for interactive DIY tools
Features of the tool- Analytics & Cross platform
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
Adventr: https://adventr.io/
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
Topics we are discussing today:
How to save 50% of your revenue as a freelancer, business and gig worker through section 44 ADA?
A simple tool to register your business in Europe
Tools for recruiting and maintaining compliance globally
How can you generate an international invoice without registering your business in the EU?
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
(1) Tools for payroll & compliance
Deel: https://deel.grsm.io/payrollsolution
Remote: https://remote.grsm.io/partnerrelationshipmanagement
(2) Tools for accepting international payments
Stripe: https://stripe.com/en-in
Plug n Paid: https://plugnpaid.com?ref=4zo6ghkhe
And FINALLY…..
Things you must checkout
Tool to register your business in EU- Xolo: https://www.xolo.io/zz-en?fp_ref=eu-business
Topics we are discussing today;
A DIY tool-Shoutout express
Features and benefits
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories. The Agony Aunt- Saurabh:
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
Shoutout Express: https://shoutoutexpress.com/
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must checkout
Tweethunter- http://tweethunter.io/?via=tweetfinder
Topics we are discussing today:
Is Moment marketing by Dabur Chyawanprash & Porsche a good strategy?
Is Moment marketing the same as Engagement marketing?
Tips for Content marketing for a Clothing company
Should we create channels in multiple languages for a podcast?
Best tools to invest Cryptocurrency
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories. The Agony Aunt- Saurabh:
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) Tools for Automatic Voice-over in Different Langauges:
Wisecut: https://www.wisecut.video/
Dubverse https://dubverse.ai/
(2) Tools for Crypto Currency Investments
13% return on your Cryptocurrency: Flint- https://flint.money?code=3NPXXZY8QXJ2
Mutual fund for cryptocurrency: Mudrex- https://mudrex.com/auth/signup/?referral_code=PARM7160 (Register to get $25 credit on Mutual Funds for Cryptos)
.Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
How can you Maximize ROI in Covid Economy: https://li.sten.to/maximize-roi-covid-economy
Topics we are discussing today:
-Concept of MVP -Fundraising your business idea
-Opening up a retail chain of departmental stores
-Competitive pricing in adventure sports business
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories. The Agony Aunt- Saurabh:
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) Wati: https://www.wati.io/create-your-own-whatsapp-shop-with-google-sheets/
(2) Superpower: https://superpowered.me/?refer=c2F1cmFiaEBicmFuZGxvZ2lzdC5jb20=
And FINALLY…..
Things you must check out:
(1) Launch your own business by
Zyro: https://cutt.ly/zyro-website-builder (Use code ALTSTRATEGY to get 10%off)
Swipepages: https://swipepages.com?fpr=landingpages
(2) A definite buy! Purple Cow by Seth Godin: https://amzn.to/3tC0Eam
Topics we are discussing today:
The Ryan Reynolds Ad where he questions the celebrity endorsement work.
Our take on Celebrity endorsement with a few case studies.
Now we can measure television advertising the same way we can measure digital advertising.
Do online influencers work-the ROI?
Impact on influencer economy and Conclusion about the future.
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) PhillyTheBoss Tweet: https://twitter.com/PhillyTheBoss/status/1132783192409292801/photo/2
(2) Check out the Ryan Reynolds Ad : https://youtu.be/OW_OId8aaM4
(3) Mountain website : https://mountain.com/
(4) Jack Appleby Twitter profile for case studies: https://twitter.com/JuiceboxCA/status/1133091655333007360
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Websignals to monitor which influences our talking about your brand: https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
Topics we are discussing—
Tools for creating e-commerce and website
Financial & Visa logistics of a digital nomad
Significance of Facebook & Instagram ads in the business
Digital Marketing and Digital Nomad life
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Sendspark-Personalized video email: http://www.sendspark.com?afmc=personalisedvideos
(2) Rewardful- Reward your customers or partners (a simple way to track incentives to all referral-based sales channels): https://www.getrewardful.com/?via=affiliateandreferral
Topics we are discussing today:
Understanding growing food trends via Open Secret: A healthy food brand from India.
How to get multiple business ideas by following trends around us?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) Open Secret: https://opensecret.in/
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Monitor conversation happening around your brand: Websignals: https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
(2) Google Trends: https://trends.google.com/trends/?geo=IN
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
The Ken- https://the-ken.com/
The Captable- https://the-captable.com/
Slidebean- https://www.youtube.com/c/Slidebean
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
The Morning Context- https://themorningcontext.com/
Topics we are discussing today:
A/B Testing of product
Omnichannel Marketing
Best tools for freshers
Digital Nomad Visa for Indians
Whatsapp Marketing tips and tools
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our weekly Livestream on Sunday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
(1) Landing page and website tools
Zyro: https://tracking.zyro.com/SH3C (Use code ALTSTRATEGY to get 10%off)
Swipe Pages: https://swipepages.com?fpr=landingpages
(2) Whatsapp tools
Whatso: https://www.whatso.net?waid=224304
Wawplus: https://wawplus.com/en/?subscribe=627635 (Use code ALTSTRATEGY to get 10% off)
(3) Use AI to create copy for the website, FB Ads and CRM
Peppertype: https://peppertype.ai?fpr=aicopywriter
(4) Marketing tools for freshers
(i) Resources for creativity and ideas
Seth Godin Video: https://youtu.be/xBIVlM435Zg
Free prize Inside: https://amzn.to/31aur08
Creative Confidence: https://amzn.to/3FCVXlL
(ii) Insights & Strategy
Then we set his hair on fire: https://amzn.to/3mFuBEq
Malcolm Gladwell video link: https://youtu.be/UAqZMgBtECQ
(iii) Growth hacking
Hacking growth: https://amzn.to/3z5bfgK
(iv)Marketing and Consumer behaviour
This is Marketing: https://amzn.to/3mHNKWe
Buyology: https://amzn.to/3mHNpCW
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
Wawplus: https://wawplus.com/en/?subscribe=627635 (Use code ALTSTRATEGY to get 10% off)
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
Article on Tik Tok getting into restaurant business: https://www.bloomberg.com/news/articles/2021-12-17/tiktok-viral-food-recipes-like-feta-pasta-available-in-virtual-restaurant-2022
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
Check out our podcast on Zomato & Quick delivery ( recorded a few weeks before the acquisition) : https://li.sten.to/will-zomato-succeed-in-quick-delivery
Topics we are discussing:
Converting social media engagement into sales for a café
Importance of target audience and can we broaden it
What is the secret to success in business
Steps to getting an investor for your start-up
Points to keep in mind while planning a marketing strategy
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Zyro: https://tracking.zyro.com/SH3C (Website Creator + AI testing for websites - to build your digital presence) Use code ALTSTRATEGY to get 10%off
(2) Swipe Pages: https://swipepages.com?fpr=landingpages (Easy to use landing page creator with A/B testing)
Topics we are discussing—
Right approach to build your profile
Standing out of the crowd and choosing a niche
Defining a particular skillset
ROI of a business school abroad
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.30 am GMT /11.00 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) What They Don't Teach You at Harvard Business School- https://amzn.to/3KQFcGR
(2) What they teach you at harvard business school- https://amzn.to/3AfKZz6
Topics we are discussing today:
Great example of marketing done by a government body
Analyzing digital trends and creating content around them; E.g. Story of Vir Das & Dabur chyawanprash
Listening and outreaching to the consumers for building a brand
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday, Saturday & Sunday
Reference links:
(1) Esther Hnamte video: https://youtu.be/NlrEzeJOeLM
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Websignals: A tool to search what your customers are talking about- https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
Topics we are discussing:
What makes Swiggy Instamart unprofitable?
An analysis of Swiggy's business model
How Kirana stores make India different from the rest of the world & the scope of grocery tech
Why do VCs and investors fund these brands despite their loss?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday & Saturday
Reference links:
(1) Our podcast on Zomato's social media strategy: https://li.sten.to/offline-social-media-like-zomato
Topics we are discussing today:
Saurabh’s experience and Impact of buying followers on a brand
How to spot a fake profile on social media?
How do you identify brands with a genuine following?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Saturday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday & Saturday
Reference links:
(1) Predis : Use AI to Create Content Complete with Creatives, Captions and hashtags and then publish https://predis.ai?ref=socialmediacontent
(2) Our podcast on Why shouldn't your buy followers: https://li.sten.to/why-you-should-not-buy-followers
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
Topics we are discussing today:
-The business reasons for not buying followers
How relevant followers is a key metric in building brand
The impact of giveaways on brand marketing
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Friday & Saturday
Reference links:
Tools for building relevant followers and brand on Twitter via the power of AI:
(1) Tweet hunter: http://tweethunter.io/?via=tweetfinder
(2) FirstX: https://www.firstx.ai/?via=firstx
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
Topics we are discussing today:
The right approach for marketing an organic brand in the startup phase
Finding the Unique selling point for your brand; A short case study of an organic brand
Should BYJUS- an ed-tech company go offline? Our take on it.
Why businesses should opt for an Omnichannel strategy? A comparison between Amazon & Walmart
Best ed-tech platforms to run your program.
Three ways to increase the lifetime value of the customers in ed-tech
Is there marketspace in ed-tech; an example of Unacademy
How can a unique solution to a niche educational segment be an opportunity? E.g. Stoa and scaler
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
(1) Best Ed-Tech Platforms
Graphy: https://www.graphy.com?fpr=onlinecourses
Teachable: https://teachable.sjv.io/coachingplatform
Marble: https://www.ref-r.com/c/i/30174/64054774 (Use coupon code 30MRBFRIEND to get a special price when signing up for an annual plan)
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
Our podcast on best resources for young HR professional and remote work: https://li.sten.to/remote-work-tools-hr-professional
Topics we are discussing today:
-What can a recent HR graduate do to prepare for the post COVID world?
A simple trick for a marketeer moving into B2B SaaS to understand the jargon
Best tools for remote workers, payroll, and compliance
-What is the best way to manage communication and meetings in a virtual environment?
-What is the best way to identify customer segments?
-The top CRM tools to explore
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
(1) Tools for remote work:
YAC: https://yac.com?fpr=async_meetings
Xolo: https://www.xolo.io/zz-en?fp_ref=eu-business
Loom: https://www.loom.com/signup
Taskade: https://www.taskade.com/invites/1CUKJSmt8hrP5GuX
(2) Tools for conducting meetings
Go headroom: https://app.goheadroom.com/
(3) Tools for payroll:
Razor pay: https://rzp.io/i/sniAkQCOKG
Deel: https://deel.grsm.io/payrollsolution
(4) Resources to understand HR industry better:
Delivering happiness- https://amzn.to/3KPYQBL
What you do is who you are; How to create a business culture- https://amzn.to/3KVFf2U
Maverick: The Success Story Behind the World's Most Unusual Workplace: https://amzn.to/3LQYRGN
(5) Tools for HR:
Qpages: https://qpage.one/contact-sales?utm_campaign=HRSTRATEGY22 (Use code HRSTRATEGY22 to get a 10% discount)
(6) Tools for CRM:
Encharge: https://encharge.io?deal=marketingautomation
Mailmodo: https://mailmodo.com?fpr=mailmodo
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
Topics we are discussing today:
How to communicate your brand during a pandemic?
Understanding consumer psyche to build a committed customer base E.g. Restaurant business
Importance of brand awareness and ways to generate the same for the non-essential brand with an example of Luxury escapes & Cruise business
How to divide your marketing budget?
Ways to build a community for your brand and transition from utility to experience
How to create brand recall with customers in a non-essential market?
Understanding your brand and business is critical before marketing
Effect of the pandemic on the luxury market
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Rhea- the host: A talented marketeer & the founder of @thedigiduck
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
Our podcast on brand communication & business solutions: https://li.sten.to/brand-communication-business-solutions
Topics we are discussing today:
Ways to run an ad agency
Is marketing a trial and error method?
Connecting dots between your product and the relevant consumer segment
Digital agencies vs. traditional agencies. Which generates higher ROI for founders?
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Rhea - the host : A talented marketer & the founder of @thedigiduck
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links:
Our podcast on cultural trends and marketing during lockdown: https://li.sten.to/cultural-trends-and-marketing
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
AMP-based email marketing tool: Mailmodo- https://mailmodo.com/?fpr=mailmodo
Topics we are discussing today:
Best way to communicate your brand in an interesting, relevant and fun way
Building a community by selling dreams to market a football academy
Is this the right time to run a startup and the effect of the pandemic on the startup ecosystem?
Is investing money on Facebook ads worth it after lockdown?
Ways to build good PR for your brand in the future
Narrowing your target audience through CRM
The sudden need for print media to shift to digital platforms
Advertising through streaming services
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Rhea - the host : A talented marketer & the founder of @thedigiduck
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Our podcast on cultural trends and marketing during lockdown: https://li.sten.to/cultural-trends-and-marketing
Topics we are discussing today: - A new format - White House briefing Tik Tok influencers - FBI runs ads for Russian Embassy Officials - Shayri during an Indian workshop with the Indian government - Al driven tool for Facebook advertising - AI tool for blog creation and optimization
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Reference links:
(1) The Washington Post Articles: FBI trolls Russian Embassy: https://www.washingtonpost.com/national-security/2022/03/23/fbi-russia-spy-recruiting-ukraine/ White House briefing TikTok stars: https://www.washingtonpost.com/technology/2022/03/11/tik-tok-ukraine-white-house/?utm_source=pocket_mylist (2) AI-driven tool for Facebook advertising Madgicx: https://madgicx.com/
And FINALLY….. Things you must check out: (1) Superblog: https://superblog.ai/#via=writingcontent
Topics we are discussing today:
Defining your Target Audience with no data provided with an example of Fine Dining Pizza brand
Cultural trends vs. Competitive Research. What to look at first for your brand?
Sustaining your small segment brand with limited advertising budget during an outbreak like Covid
Standing out from your competitors' brand. E.g An agency business
A short case study on Football Academy and Vietnamese bakery to understand innovation in business
How to make a powerful impact on your customer through ads and how to think laterally in business?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our Livestream held every alternate Sunday at 5.00 am GMT /10.30 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Rhea - the host : A talented marketer & the founder of @thedigiduck
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Reference links:
(1) Start with Why - Simon Sinek Youtube video: https://youtu.be/u4ZoJKF_VuA
Feel free to join our Newsletter - https://subscribe.altstrategy.online/prelaunch
And FINALLY…..
Things you must check out:
(1) Lateral Thinking by Edward D Bono: https://www.amazon.in/Lateral-Thinking-Bono-Edward/dp/0141033088
(2) Then we set his hair on Fire by Phil Dusenberry: https://amzn.to/3mFuBEq
Topics we are discussing today: - Rookie mistakes done by eateries and cafes while ad targeting - How Pincode and city targeting can help you in getting sales? - Important points to remember while making the creative of a Fashion brand Ad - How Facebook advertising should be in sync with the actual business flow? - How does your Facebook Ad strategy to repeat customers v/s existing customers differ? - Custom audience and lool alike audiences to gain relevant consumer interest
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
Reference links:
(1) Messenger automation tool Manychat: https://manychat.pxf.io/messengerchatbot (2) AI-driven Facebook advertising tool Madgicx: https://madgicx.com/
And FINALLY…..
Things you must check out: (1) AI-driven tool for advertising - Speed PPC: https://a.paddle.com/v2/click/49428/134836?link=2575
The pandemic traveller -travelling & living in a beautiful beach town during Covid. In conversation with @_gypsycouple
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episode every Wednesday, Friday, Saturday & Sunday.
Topics we are discussing today: - The entry point: A LinkedIn cover photo - One typical mistake which people make while creating LinkedIn cover photo and how to correct that - LinkedIn profile video; an often ignored asset - How to format text in LinkedIn? - Two other critical things while optimizing your LinkedIn profile - Tool to superpower your LinkedIn CRM: Leaddelta - Free tool to avoid wasting time on your LinkedIn newsfeed (Check description)
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He has also written for business and marketing publications in India, SE Asia & UK. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. Over the last few years, he has been living & working as a digital nomad.
Reference links:
(1) Tool to format text in LinkedIn: LinkedIn Text Formatter: https://www.linkedin-makeover.com/linkedin-text-formatter/
(2) LinkedIn automation tool Linvo: https://www.go.linvo.io/?via=linkedinautomation
(3) Tool to optimize LinkedIn newsfeed Newsfeed Eradicator : https://chrome.google.com/webstore/detail/news-feed-eradicator/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en
And FINALLY…..
Things you must check out:
(1) Lead delta: https://buy.stripe.com/5kA15KdAtfxE4DebIL Use code 4BRAND to get 4 months free. You can also choose first to start a 5-day trial. After the trial, you can purchase inside the app. Here's a detailed explanation if you need it: https://www.loom.com/share/bbcc7bd090a8454a993b35e882061fe9
Topics we are discussing today: - Alternatives to Google Analytics with the EU ban. - Cost-effective tools for your next live stream and podcast creation - Identifying trends and opportunities around us with chocolate brand examples like Alluvia and Marou of the Vietnamese market - Understanding the marketplace with trends rather than jargons- The Laundromat businesses in India - Three steps to grow your Youtube channel faster - Importance of defining target audience with user’s behaviour for creating B2B Youtube channel
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He has also written for business and marketing publications in India, SE Asia & UK. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. Over the last few years, he has been living & working as a digital nomad.
Reference links:
(1) Tool for Saas based analytics: Hockey Stack: https://hockeystack.com/?ref=brandlogist
(2) Tools for podcast: Descript: https://www.descript.com?lmref=wcWSWQ Riverside: https://cutt.ly/riversidefm-podcastrecord Podcastle: https://podcastle.ai/?ref=recordingsoftware
(3) Tool for finding trends on Youtube: Tube Buddy: https://www.tubebuddy.com/
And FINALLY…..
Things you must check out:
(1) Melon, a great live streaming tool (The one which we use): https://melonapp.com/?ref=livestreaming Use code ALTSTRATEGY to get $10 off.
Topics we are discussing today: - Tips and resources to start your journey in growth hacking without paying for a full-fledged course. - The concept of multivariate testing, A/B testing and landing page optimization for growth hacking. - Why digital agencies aren’t an easy business model and what can you do to scale yours? - How enablement platforms like Anymind Group are innovating digital agencies? - CRM for marketing tech startups. - Tool recommendations for landing page creation, copywriting and creating apps without coding.
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He has also written for business and marketing publications in India, SE Asia & UK. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. Over the last few years, he has been living & working as a digital nomad.
Reference links:
(1) Tool to create landing pages: Swipepages: https://swipepages.com?fpr=landingpages
(2) Tools for copywriting: Headline: https://headlime.com/?invite=1DItfYr6iMaYOXP62RAj5pzwhrh2 Peppertype: https://peppertype.ai?fpr=aicopywriter Harry’s marketing examples: https://twitter.com/goodmarketinghq?lang=en
(3) Tools to create an E-commerce website: Zyro: https://tracking.zyro.com/SH3C (Use code ALTSTRATEGY to get 10% off) Dukaan: https://mydukaan.io/
(4) No code tool to create apps: Bubble: https://bubble.io/
(5) Tool to manage projects automate workflow: Plutio: https://plutio.com/#_r_automateworkflow Use code Plu20io19 to get 10% off.
And FINALLY…..
Things you must check out:
(1) Our podcast on growth hacking and CRM marketing: https://li.sten.to/growth-hacking-vs-marketing (2) Our podcast on cost-effective resources of Growth hacking: https://li.sten.to/resources-for-nfts-blockchains
Topics we are discussing today: - The advantages of a subscription model like Amazon prime for your offline business - Overview of the Vietnamese market. Big C vs. 10-minute delivery startups like Rino - Why do investors and the public market love subscription-based business? - Evolving and marketing your product with zero extra advertising steps - Why an offline business should not copy directly from digital? - Why it’s always about experiences and not discounts? - Where do most offline brands go wrong when trying to adapt online? - Why hiring an e-commerce professional for your branding and sales might not be the best decision?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will answer them in our weekly Livestream on Saturday at 5.30 am GMT /11 am IST on Youtube ( https://youtube.com/c/AltStrategy ) OR Saurabh’s LinkedIn ( https://www.linkedin.com/in/saurabhparmar )
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
And FINALLY….. Things you must check out:
Tools for WhatsApp Marketing: (1) Whatso: https://www.whatso.net?waid=224304 (2) Cooby: https://cooby.co/
Topics we are discussing today: - Three types of Growth Marketing - Difference between growth marketing & marketing - Skill Sets required for upcoming growth marketers - Case study of AirBnB, Facebook and Hotmail to understand product & tech growth hacks - Is PPC or SEM the same as growth hacking? - Some cool automation tools for productivity and optimization - Learning business growth hacks from Amazon prime - Steps in Growth conversion cycle - Tips to create and market your livestream and Top 3 tools for livestreaming.
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
(1) LivestreamTools: Streamyard: https://streamyard.com?pal=5871986806095872 Flutin: https://flutin.com/flutinlive/
(2) Cold Email Automation Tool: Encharge: https://encharge.io?deal=marketingautomation
(3) Landing page optimization tool: Swipepages: https://swipepages.com?fpr=landingpages
(4) Tools for Customizing Whatsapp messages: Whatso: https://www.whatso.net?waid=224304 Wawplus: https://wawplus.com/en/?subscribe=627635 (Use code ALTSRATEGY to get 10% off)
(5) Video integration in email: Warm Welcome:https://warmwelcome.com?via=videobubble Chipbot: https://getchipbot.com/
And FINALLY…..
Things you must check out: (1) Get 10$ off on Melon for live streaming across different platforms: https://melonapp.com/?ref=livestreaming (2) Our podcast on Growth Marketing: https://li.sten.to/growth-hacking-vs-marketing
Topics we are discussing today: - Why are advertising agencies not profitable despite digital advertising being in trend? - How does an Ad agency pitch itself at the growth stage? - Why is it dangerous for your business to compete on pricing? - Resources to learn about Web 3.0 from a tech perspective. - Different organic channels to market your community-driven fashion brand
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
(1) Podcast recording tools: Podcastle: https://podcastle.ai/?ref=recordingsoftware Melon: https://melonapp.com/?ref=livestreaming
(2) AI Tools for Blog creation: Blogley: https://blogely.com/?affy_code=0e307064 Superblog: https://superblog.ai/#via=writingcontent
(3) Book and Course on Blockchains: Blockchain Revolution: - https://amzn.to/3sdAhHG Free course by GBI: https://blockchaininitiative.org
(4) Resources to learn Web 3.0: Learn Web 3.0: https://www.learnweb3.io/ Use Web3.0: https://www.useweb3.xyz/ Web3 University: https://www.web3.university/ Buildspace: https://buildspace.so/
(5) Youtube channels to learn Web 3.0: Code Eater: https://m.youtube.com/c/CodeEater21 Eat the Blocks: https://m.youtube.com/c/EatTheBlocks Ivan on Tech: https://www.youtube.com/channel/UCrYmtJBtLdtm2ov84ulV-yg Nader Dabit: https://www.youtube.com/channel/UC7mca3O0DmdSG2Cr80sOD7g
And FINALLY…..
Things you must check out: (1) Our podcast on Blockchains and NFTs: https://li.sten.to/resources-for-nfts-blockchains (2) Future of Ad Agencies lies in this: https://www.thedrum.com/opinion/2019/01/22/the-future-ad-agencies-lies-two-tiers-consultancy-and-production-management
Topics we are discussing today: - The primary things to keep in mind while building a Social Media Strategy - Tools to understand cultural trends and customer experience - Why Social Media should be looked at as Horizontal rather than vertical - The right way to acknowledge and engage with customers on social media - What most brands do wrong. - A case study from Zomato during Covid
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links: (1) Websignals to monitor which influences our talking about your brand: https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
And FINALLY…..
Things you must check out: (1) Social Media Automation for running and analysing your Social Campaigns- Ocoya: https://www.ocoya.net/?via=socialmediaautomation
Topics we are discussing today: - Is buying an email list really beneficial and ethical? - Picking and Selecting your email list according to your potential consumer list. - Tips and tricks to prevent emails from going to spam and increase your conversions. - Tools for email list validation for increased deliverability. - Some great custom tools for your cold and warm emails - Tips to maintain a consistent and positive consumer experience for any brand and product - Tools to track and analyse about your brand’s image and feedback - Converting a consumer with negative brand experience into a positive one
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
(1) Check emails and get them in your inbox: Email list validation: https://www.emaillistvalidation.com/?fp_ref=saurabh73 Inboxally: https://inboxally.com?fpr=efficientemail
(2) Cold email automation tool Mailrush: https://mailrush.io/portal/aff.php?aff=74
(3) Warm email automation tool Encharge: https://encharge.io?deal=marketingautomation
(4) Track conversations around your brand: Sprout social: https://sproutsocial.com/ Websignals: https://www.websignals.com/?ref=XYevrKrdvjAwu7IK
And FINALLY…..
Things you must check out: (1) Salesblink: https://a.paddle.com/v2/click/107834/134836?link=3358
Topics we are discussing today: - A Digital Marketing professor’s perspective on digital marketing as a separate subject. - Why shouldn't we separate Marketing into digital, print, etc. as a course. - How SEO, SEM and everything else in marketing is interconnected. - Required skillsets and key things for all future Senior Marketers. - Why is understanding the value chain and different aspects of marketing crucial as a marketer? - The role of PR and CRM Specialist in marketing - Secret of Amazon’s tremendous growth and their business strategy.
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
And FINALLY…..
Things you must check out: (1) Growth hacking v/s Marketing: https://link.chtbl.com/growth-hacking-vs-marketing
Topics we are discussing today: -Salaries in the tech startup ecosystem vs salaries in Marketing agencies -Is a digital media marketer supposed to know everything from SEO to UI/UX? -How has the need for specialized social media agencies changed over time? -What are the reasons behind the salary gap getting wider between tech startups and digital media agencies? -What can be done to make the ecosystem better for digital agencies? -Future of digital agencies post-pandemic -Required skillsets a digital media professional needs to stand out in today’s job market.
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
And FINALLY…..
Things you must check out: (1) The Hard Thing about Hard Thing- Building a Business When There are No Easy Answers: https://amzn.to/3sdJZLz (2) Make your Podcast Multilingual and Global by AI: https://li.sten.to/make-podcasts-multilingual-global
Think of this podcast as an Agony Aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions We also analyse marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Topics we are discussing today: - Is Moment marketing by Dabur Chyawanprash & Porsche a good strategy? - Is Moment marketing the same as Engagement marketing? - Tips for Content marketing for a Clothing company - Should we create channels in multiple languages for a podcast? - Best tools to invest Cryptocurrency
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will take answer them in our weekly livestream on Saturday at 5.30 am GMT /11 am IST on Youtube ( https://youtube.com/c/AltStrategy )
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
(1) Tools for Automatic Voice-over in Different Langauges: Wisecut: https://www.wisecut.video/ Dubverse https://dubverse.ai/
(2) Tools for Crypto Currency Investments 13% return on your Cryptocurrency: Flint- https://flint.money?code=3NPXXZY8QXJ2 Mutual fund for cryptocurrency: Mudrex- https://mudrex.com/auth/signup/?referral_code=PARM7160 Register to get $25 credit on Mutual Funds for Cryptos.
And FINALLY...
Things you must check out: How can you Maximize ROI in Covid Economy: https://link.chtbl.com/MaximizeROI
Think of this podcast as an Agony Aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions We also analyse marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Topics we are discussing today: - What are the best resources for preparing for a B-school & MBA? - Is SEO an efficient marketing strategy for a tech startup? - How to start an experiential marketing campaign to build a sustainable clothing brand? - How to find a technical co-founder for your startup?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will take answer them in our weekly livestream on Saturday at 5.30 am GMT /11 am IST on Youtube ( https://youtube.com/c/AltStrategy )
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
(1) Resources for Preparing for a B-School or MBA: What They Don't Teach You at Harvard Business School: https://amzn.to/3KQFcGR MBA in a Nutshell: https://amzn.to/3IUdVSa Mediocre But Arrogant: https://amzn.to/3GgkegV
(2) Tools for SEO Automating Research and analyzing content with the right keywords: Frase https://www.frase.io/?via=seocontent Blogley: https://blogely.com/?affy_code=0e307064
(3) Platforms to find Technical Co-founder Y Combinator: https://www.ycombinator.com/cofounder-matching Antler: https://launchacademy.antler.co/?referral=saurabh.parmar.1 Aspiringfounder: https://www.anaspiringfounder.com/how-to-find-a-tech-co-founder
And FINALLY...
Things you must check out: What they teach you at Harvard Business School: https://amzn.to/3AfKZz6 Blogley: https://blogely.com/?affy_code=0e307064
Think of this podcast as an Agony Aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions We also analyse marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
Topics we are discussing today: - How can you learn about NFTs and Blockchain? - Various cost-effective learning resources - Best Youtube channels for understanding crypto and blockchain - What are the paid and free courses on NFT and Blockchain? - Can Blockchain and AI become the future of Business & Marketing?
If you have any questions for us, send here: https://subscribe.altstrategy.online/question and we will take answer them in our weekly livestream on Saturday at 5.30 am GMT /11 am IST on Youtube ( https://youtube.com/c/AltStrategy )
Saurabh-the Agony Aunt: Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur. He ran a boutique communication consultancy called Brandlogist - which was listed as one of the 'Hot players in Brandville by Hindustan Times' & ran and sold a tech startup - an e-commerce marketplace called Cupidly. He loves teaching and is seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE etc. He has also written for business and marketing publications in India, SE Asia & UK. Over the last few years, he has been living & working as a digital nomad & is currently in Vietnam.
Reference links:
-Talks at Google by Alex Tapscott: https://youtu.be/3PdO7zVqOwc -Slidebean Video on Blockchain: https://youtu.be/sseN7eYMtOc -Slidebean Video on Cryptocurrency: https://youtu.be/gaBp_kl4zgk -Bloomberg Quicktake Now: https://www.youtube.com/c/BloombergQuicktakeNow/videos -Blockchain & AI: https://youtube.com/playlist?list=PLRKtJ4IpxJpDxl0NTvNYQWKCYzHNuy2xG
Feel free to join our Newsletter- https://subscribe.altstrategy.online/prelaunch
And finally, Things you must check out :
-Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World- https://amzn.to/3sdAhHG -Free course on Blockchain: https://blockchaininitiative.org
A live stream where we play Agony aunt for your #business or #marketing problems. Questions are posed live or you can share them beforehand here https://subscribe.altstrategy.online/question*
Topics we are discussing today: -E-commerce presence for retail stores - Tools for running remote company - Description of SAAS - Estimate media value of an influencer - Digital platforms for writing creative pieces - Web 3.0 influence on Marketing
Reference link: - Wati: https://www.wati.io/create-your-own-w... - Zyro: https://cutt.ly/zyro-website-builder - Swipepages: https://swipepages.com?fpr=landingpages - Superpower: https://superpowered.me/?refer=c2F1cm... - Sendspark: http://www.sendspark.com?afmc=persona... -Melon: https://melonapp.com?ref=livestreaming
Subscribe to our short weekly email: https://subscribe.altstrategy.online/prelaunch with tips and discount codes on the best marketing and business tools. Don't worry, we hate spam too!
Things you must check out: -A definite buy! Purple Cow by Seth Godin: https://amzn.to/3tC0Eam -What You Do Is Who You Are: How to Create Your Business Culture: https://amzn.to/3JOkU0i -The Golden Tap: The Inside Story of Hyper Funded Indian Startups: https://amzn.to/3reMmeS
A live stream where we play Agony aunt for your #business or #marketing problems. Questions are posed live or you can share them beforehand here https://subscribe.altstrategy.online/question*
Topics we are discussing today: - Growth hacking vs Marketing -Increase in conversions with growth hacking - CRM marketing leads to better ROI - Marketing trends with examples
Reference link: -Warm welcome: https://warmwelcome.com?via=videobubble -Encharge: https://encharge.io?deal=marketingaut... - Whatso: https://www.whatso.net?waid=224304
Subscribe to our short weekly email: https://subscribe.altstrategy.online/... with tips and discount codes on the best marketing and business tools. Don't worry, we hate spam too!
Things you must check out: -The Hard Thing about Hard Thing: Building a Business When There are No Easy Answers: https://amzn.to/3sdJZLz -Hacking Growth: How today’s fastest growing companies drive breakout success: https://amzn.to/3z5bfgK -The Golden Tap: The Inside Story of Hyper Funded Indian Startups: https://amzn.to/3reMmeS
A live stream where we play Agony aunt for your #business or #marketing problems. Questions are posed live or you can share them beforehand here https://subscribe.altstrategy.online/question*
Topics we are discussing today: -Who is a digital nomad? -How you can become a digital nomad? : Logistics for Indians -How do you balance work and travel? -Common challenges faced vis-à-vis passport, visa, living legally and insurance validity for Indians. -Tourism’s impact on the environment and being a conscious traveller. -The Digital Nomad Visa- option of countries and basic logistics.
Reference link: -Xolo: https://www.xolo.io/?fp_ref=eu-business
Subscribe to our short weekly email: https://subscribe.altstrategy.online/... with tips and discount codes on the best marketing and business tools.
Don't worry, we hate spam too!
A live stream where we play Agony aunt for your #business or #marketing problems. Questions are posed live or you can share them beforehand here https://subscribe.altstrategy.online/question*
Check out the previous live streams on Youtube : https://youtube.com/playlist?list=PLg9LG-2cXvImCvcT5ZUczjckGNheDYUV9 (episodes also uploaded here: https://open.spotify.com/show/5R70UjnGC9NuPV2Erd1A2l?si=b83d15ec055b4ea1&nd=1 )
You could also join the Alt Strategy Community (Don't worry, we hate spam too) : https://subscribe.altstrategy.online/gift - to get tips and discount codes on the best marketing and business tools. (We are currently giving 250 Rs or 4$ credit for every person you refer)
*We can’t guarantee answers to all the questions but we definitely try & will only answer when we are confident. Questions will be answered in order of when they were shared (So earlier the better) https://subscribe.altstrategy.online/question
Tools you must check out- 1.Leaddelta: (the best value is purchasing the annual plan but if you are unsure go for Linvo monthly plan) https://buy.stripe.com/5kA15KdAtfxE4DebIL. Use code SAF1S to get 30% off it 2.Livro- https://linvo.io/ 3.Encharge- https://encharge.io/
A live stream where we play Agony aunt for your #business or #marketing problems. Questions are posed live or you can share them beforehand here https://subscribe.altstrategy.online/question*
Check out the previous live streams on Youtube : https://youtube.com/playlist?list=PLg9LG-2cXvImCvcT5ZUczjckGNheDYUV9 (episodes also uploaded here: https://open.spotify.com/show/5R70UjnGC9NuPV2Erd1A2l?si=b83d15ec055b4ea1&nd=1 )
You could also join the Alt Strategy Community (Don't worry, we hate spam too) : https://subscribe.altstrategy.online/gift - to get tips and discount codes on the best marketing and business tools. (We are currently giving 250 Rs or 4$ credit?? for every person you refer)
*We can’t guarantee answers to all the questions but we definitely try & will only answer when we are confident. Questions will be answered in order of when they were shared (So earlier the better) https://subscribe.altstrategy.online/question
Topics we are discussing today:
Think of this podcast as an agony aunt for your business and marketing challenges. You pose your question, and we decode it into real, practical, and insightful business solutions. We also analyze marketing & business strategies, suggest the best tools for growth & dissect the trending stories.
The Agony Aunt- Saurabh:
Saurabh, hosting the podcast, is a marketer and ex-tech entrepreneur who loves to teach. Seen giving guest lectures at several business & communication colleges like IIMC, ISB, XIC, DSE, etc. He has also written for business and marketing publications in India, SE Asia & UK. An avid traveller who has travelled to over 30 countries including working and living as a digital nomad in some of them.
New podcast episodes every Saturday, Sunday and Monday.
Reference links: