Think Like a Producer: Recent Episodes

Tiff Tyler, Christine Baird

Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.

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We missed recording a season of Think Like a Producer in 2023 so instead we recorded a bonus episode covering our updates from the year, what we've learned, and what we're exploring in 2024 as media and podcast producers.

Looking for pro support to build your podcast? Find out more ways to work with us! https://worthfullmedia.com/services

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This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full trailer on YouTube to see everything we are talking about >> https://youtu.be/wLJncG6mGQw

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It's our final episode of Season 3 on the show and we're wrapping it with a tutorial on how to do something we are well-known for: filming an interview-style podcast. We have literally made hundreds of these kinds of episodes for clients, so we wanted to share our best tips for setting up a set, prepping your guest and crew, and capturing a conversation in its best form for your show.

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/NKkimx8C0wI

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When it comes to video recording your show, don't sleep on the lighting. You probably already know this, especially if you've seen plenty of bad lighting in videos on YouTube, but you may not know the basics of getting good lighting, at home or in a studio. We're showing you some simple tips for upleveling your lighting, with the example of how we light our clients in the studio to see a case study.

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/XhcTBhZMG8A

Links mentioned:

  • Worthfull Studios
  • Kat Nix
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Choose the focus of the media you're about to create: Do I want this to be audio-first or video-first?”

One of the most important things to get right when filming your show, at home or in a studio, is the audio. It's easy to get excited about nice cameras and lights and sets, but if you don't pay attention to your audio quality, your episodes will fall flat. That's why we are showing you 2 solid ways to consistently capture good audio for your show, and what to think through as you decide which to use.

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/NWDrPDEI5Us

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“Crew and talent are just different types of people to work with.”

As we say in this episode, there's no way to know all of the things you need to plan for and prepare for as a producer of a video shoot until you've done it. However, we do want to help you speed up the learning curve as much as possible, so this episode covers the main pitfalls of first time video creators (especially in podcasting) and how to avoid them. We talk to our friends Heather and Cally, co-hosts and producers of multiple education podcasts, about how they have learned to organize their teams, talent, and time to make their video shoots flow smoothly. Like we keep saying, this is why it pays to hire an experienced crew, but even if you're DIYing it, this episode will save you lots of time and stress.

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/NWDrPDEI5Us

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One of the most common, and most avoidable, issues we see podcasters and YouTubers make is that they record lots of great content and then it . . . never sees the light of day. It's so easy to get excited about a video shoot and when it's over, assume you are done. But the real work happens in what we call post-production -- the project management, editing, and strategy that actually gets your videos out into the world in a timely manner looking their best. This is something we both do professionally, so we wanted to walk you through this often-overlooked part of the process of making great media for your business.

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/wOq6ohh4RRY

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“It ups the level of creativity, it ups the level of planning, of getting things done when you have other people on your team.”

This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/-xm0Gyx-xJI

Links mentioned:

  • Worthfull Studios
  • Cami Nelson Photography
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Sizes of social media followings do not reflect the success of your podcast.”

Topics covered:

  • (1:44) The big things to understand about your audio podcast’s performance
  • (11:01) The growth scale of podcasts
  • (13:30) The big things to understand about your YouTube podcast’s performance

Links mentioned:

  • EP 28 How to Measure Your Podcast Results
  • TubeBuddy
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Where you are putting your effort is where your numbers are going to come from.”

Topics covered:

  • (1:10) The importance of sticking with what you are good at
  • (5:00) How to pick the platforms that market your show the best
  • (15:40) Tips for managing your energy and time with marketing your show

Links mentioned:

  • EP 8 Audio v. Video Podcasts
  • Get your podcast on Facebook
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Earned would be time, owned would be resources and paid would be money.”

Topics covered:

  • (1:00) What earned media is and how to get it
  • (4:36) What owned media is and how to get it
  • (8:25) What paid media is and how to get it

Links mentioned:

  • Podcorn
  • Spotify Audience Network
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“We hope you use collaborations to elevate what you’re doing to another level in your industry.”

Topics covered:

  • (0:56) How independent podcast hosts collaborate on limited series
  • (3:55) Using crossover episodes to co-promote your show
  • (7:25) The benefit of featuring a trending guest outside of your usual circle
  • (11:40) How to invite people to collaborate with you
  • (17:25) Sharing your platform as a publication available for big announcements

Links mentioned:

  • Duped: The Dark Side of Online Business
  • EP 7 How to Build Your Network In a New City
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.”

Topics covered:

  • (0:35) The problem with mixing short and long videos on your YouTube channel
  • (3:30) How to choose a video format to start your channel with
  • (4:10) What to consider when turning on ads on your channel
  • (5:09) The benefits of separating your YouTube channels
  • (10:01) The value of checking your analytics weekly

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“Without commitment, you’ll never start. But more importantly, without consistency you’ll never finish.” - Denzel Washington

Topics covered:

  • (1:30) Budget options starting at DIY and going up to in-house team production
  • (3:40) How to estimate a budget based on your desired return on investment
  • (6:08) How to practice a sustainable output of resources
  • (10:15) How to manage your podcast’s budget

Links mentioned:

  • Worthfull Media Resources Page
  • Squadcast
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“A key piece of running a successful production for the long haul is getting people in the right roles.”

Topics covered:

  • (0:20) Busting the myth that you need to be the host and producer of your show
  • (1:30) How producers need to think
  • (4:05) How hosts need to think
  • (7:20) How to find a producer to delegate to

Links mentioned:

  • Inside Trader Joe’s podcast
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“You kind of rewrite throughout the process.”

Topics covered:

  • (1:00) When scripting an episode is valuable
  • (7:50) When scripting an episode is not valuable
  • (10:45) Pros and cons around scripting episodes for video

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“The efficiency level of an in-house team is unmatched.”

Topics covered:

  • (2:30) The benefits of having an in-house production team
  • (6:50) How having an in-house production helps your team grow
  • (8:35) The challenges of having an in-house production team

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“This is an emerging field. Traditional film and TV is starting to morph into the creator economy.”

Topics covered:

  • (2:15) The main positions to consider hiring for
  • (5:30) Ballpark budgets to keep in mind
  • (13:15) What to consider about hiring an audio crew

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“The big perk of having a premium podcast is that you can have access to your audience’s name and email address.”

Topics covered:

  • (1:20) What a private or premium podcast is and how to use it
  • (9:40) What YouTube premium is about how to use it

Links mentioned:

  • Hello Audio
  • Supporting Cast
  • Supercast
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“You don’t have to feel that pressure of posting your full podcast on YouTube.”

Topics covered:

  • (0:54) How to make YouTube shorts that are unique to you
  • (5:30) Ways to use podcasting in non-traditional formats
  • (8:13) How to use private podcasts to cater to your core audience

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“YouTube rewards you when you’re finding that niche audience, when you’re bringing people in who know exactly what they’re looking for.”

Topics covered:

  • (1:20) Choose content that plays to your strengths
  • (4:14) Figure out what you want to be hired to do
  • (6:48) How to create videos that make a great YouTube channel
  • (9:40) Why focusing on a niche is so helpful when you start a podcast

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“What allows you, in the most efficient and clear way possible, to share your expertise in a way that makes people keep coming back for more?”

Topics covered:

  • (1:50) How to format your audio podcast to make it binge-able
  • (9:45) How to optimally format your video podcast

Links mentioned:

  • EP 31 Playing to Your Strengths
  • EP 8 Audio v. Video Podcasts: What You Need to Know
  • Inside Trader Joes podcast
  • Rich Roll
  • EP 24 The Elements of a Podcast Episode
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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“The quickest road to burnout is to copy someone else’s zone of genius when it’s not yours.”

Topics covered:

  • (0:57) How to play to your strengths on video
  • (6:00) How to play to your strengths on audio

Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird

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Welcome to Season 2 of the show! This season is all about how to create media that attracts your dream customers to you. We'll be dropping new episodes every Thursday starting 9/16/21.

Subscribe on your favorite podcast app and on our YouTube channel!

For more about the show and to see full show notes of past episodes, visit https://worthfullmedia.com/tlap

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“We’re not just selling to sell."

Topics covered:

  • (1:02) How much time can you invest in the creation of a podcast?
  • (3:30) What is your budget?
  • (8:05) What is the return on investment that matters to you?
  • (14:40) How to get a free 15 min call with Tiff and Christine

Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“No one is going to know that you launched a podcast besides the people you tell.”

Topics covered:

  • (2:01) Get your audience excited before you’re launching your show
  • (7:11) Put your best foot forward
  • (13:35) How to effectively leverage your current audience to be a street team

Links mentioned:

  • EP 5 The 5 Steps to Launching Your Podcast
  • Gabby Bernstein
  • Austin Kleon
  • EP 28 How to Measure Your Results
  • Podpage
  • Pod.Link
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“There is a difference between being attached to and being informed about your results.”

Topics covered:

  • (4:25) The difference between being attached versus informed
  • (12:40) How to detach from your results in a healthy way
  • (15:45) How to measure your results on YouTube
  • (20:40) The difference between wanting to be an influencer and being committed to being one

Links mentioned:

  • TubeBuddy
  • Sophia Amoruso’s #GIRLBOSS
  • Acast
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.”

Topics covered:

  • (0:45) Types of merchandise you could make
  • (4:00) Cons of having merchandise for your show
  • (8:05) Pros of selling merchandise at live events
  • (13:25) How to share merchandise with your podcast guests
  • (16:15) Cons of live events as merchandise

Links mentioned:

  • Anna Farris’ Unqualified podcast
  • The School of Greatness podcast
  • John Ruhlin
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“The missing factor really could be just having someone else.”

Topics covered:

  • (1:10) How to tap into the massive power of having a team
  • (5:25) What to do if you aren’t ready to hire someone
  • (9:45) How to get accountability for your project

Links mentioned:

  • The Social Dilemma
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“What is my content begging to become?”

Topics covered:

  • (1:35) How to share your podcast on multiple platforms
  • (8:56) How master marketers do this
  • (12:16) Where to learn more about content marketing

Links mentioned:

  • Gary Vaynerchuk
  • Brendon Burchard
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Stick to a particular lane and make content for that lane.”

Topics covered:

  • (1:25) Bumper
  • (4:46) Intro
  • (6:30) Pre-roll ads
  • (8:15) Main content and mid-roll ads
  • (9:57) Outro
  • (11:40) Post-roll ads
  • (13:35) The elements of video podcasts
  • (18:20) How to put together a trailer for video and audio

Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Take note of the shows that you love listening to again and again.”

Topics covered:

  • (0:55) How to decide on the length of your episodes
  • (3:53) Why interviews aren’t always the best format for podcasts
  • (10:11) How to use the power of a seasonal show
  • (16:15) Be your own listener avatar

Links mentioned:

  • Worthfull Project podcast
  • Renegade: Born In the USA podcast
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“You will never be as good at being like them as you are at being like yourself.”

Topics covered:

  • (0:30) Why not to be discouraged from starting a podcast
  • (1:45) How your unique way of podcasting will lead to its success
  • (8:22) What it takes to make money from a YouTube channel or podcast sponsorships
  • (14:43) How to adopt a “create before you consume” mentality

Links mentioned:

  • Rob Bell’s podcast
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“The ideal solution in my mind is to always bring people in and have them trained and then have that skill set in house.”

Topics covered:

  • (0:55) How to outsource audio production
  • (9:08) How to outsource video production
  • (15:30) How to outsource other parts of production

Links mentioned:

  • Fiverr
  • Upwork
  • Podigy
  • Podblade
  • Christine’s DIY podcast course
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“What is way more valuable than our ideas is the feedback we are getting from the people who are actually listening.”

Topics covered:

  • (0:30) Step #1: Engage with your audience on social platforms
  • (1:45) Step #2: Go on a podcast tour
  • (9:14) Step #3: Re-share fan love from a place of gratitude
  • (11:45) Step #4: Look at your analytics to gauge popular content
  • (13:59) Step #5: Keep going

Links mentioned:

  • Eat That Frog!
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“There really is a power to hearing people’s voice and letting it sink in.”

Topics covered:

  • (2:45) How to use your voice on apps to build your brand
  • (8:01) Examples of influencers using their voice on apps
  • (17:40) How the art of storytelling takes time to develop

Links mentioned:

  • Clubhouse
  • Summit of Greatness
  • Sarah Blondin
  • Tony Hawk
  • Ray Lewis Affirmations
  • How to Get Your Point Across in 30 Seconds or Less
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“It’s very powerful to ask the guest how you can support them.”

Topics covered:

  • (1:10) Listen more than you talk
  • (2:35) Add a value-based question immediately
  • (5:13) Do your research
  • (7:34) Prepare your guest
  • (13:08) Offer support post-interview

Links mentioned:

  • Lewis Howes
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Entertainment can be impactful too.”

Topics covered:

  • (0:55) The importance of expecting audience questions before they come
  • (3:14) How to present content in a digestible and relative format
  • (4:40) Why you can’t skip the practice phase
  • (5:49) Why it’s okay to take ideas from others
  • (7:50) How to be conscious about the content you are creating

Links mentioned:

  • Steal Like an Artist by Austin Kleon
  • Chase Jarvis
  • Jessica Yellin
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“These are the things that help us save time, save energy, and save some money.”

Topics covered:

  • (4:15) Christine’s favorite project management tool
  • (7:02) Tiff’s favorite video editing management tool
  • (10:31) Favorite file management and storage tools

Links mentioned:

  • Asana
  • Carey and Demir Bentley, productivity coaches
  • Frame.io
  • Dropbox
  • Adobe Creative Suite
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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"Over the long haul, who are you serving and how is this bringing you joy?"

Topics covered:

  • (1:30) Reason #1: Lack of clear vision
  • (5:09) Reason #2: Comparison to other audience sizes
  • (9:17) Reason #3: Underestimating the monetization process

Links mentioned:

  • Fleabag show
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“These are misconceptions that you can avoid if you just educate yourself and invest in some planning and resources.”

Topics covered:

  • (1:03) Misconception #1: Underestimating time, money, and resources
  • (6:15) Misconception #2: Audience growth over time
  • (11:04) Misconception #3: How quickly podcasts can monetize

Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Everyone’s dancing on TikTok right now whereas a few years ago everyone was dancing on Vine.”

Topics covered:

  • (3:04) How to schedule your recording time for max benefit
  • (9:03) How to repurpose long-form content for social media
  • (17:20) How many pieces of content you can get out of a single recording

Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“You can’t really buy the book for anything. Everything is very personal to you.”

Topics covered:

  • (1:35) Tiff’s favorite tools for setting boundaries
  • (6:30) Christine’s favorite tools for setting boundaries
  • (12:05) Christine’s non-negotiables for 2021
  • (14:00) Tiff’s non-negotiables for 2021

Links mentioned:

  • Sandra Chuma
  • James Clear
  • Atomic Habits
  • The Power of Habit
  • EP 11 How to Build a Production Team for Your Podcast
  • Human Design
  • James Lawrence
  • Dr. Nicole LePera
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Some people don’t feel acknowledged for all the roles they are filling by having their own podcast.” 

Topics covered:

  • (1:56) The creative vision roles: host, producer, talent booker
  • (5:05) The audio roles: audio engineer, audio editor
  • (7:37) The video roles: shooter, video editor, post production coordinator
  • (12:31) The marketing roles: social media marketer, copywriter, designer, YouTube manager
  • (19:01) Who to hire first

Links mentioned:

  • Jasmine Star Social Curator program
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“The best kind of content comes from people who are really owning their worth, totally separate from their work.”

Topics covered:

  • (1:30) Christine’s story of taking the work out of her worth
  • (10:00) Tiff’s story of taking the work out of her worth
  • (17:26) How to take your work out of your worth

Links mentioned:

  • Future Self Journal from Dr. Nicole LePera
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“I am a huge fan of learning from other people.”

Topics covered:

  • (3:20) What Christine learned from being in the studio
  • (7:28) What Tiff learned from being in the studio
  • (14:41) Top tips for creating a great experience in your studio

Links mentioned:

  • Jason Silva
  • Esther Perel
  • Ray Lewis
  • Leslie Odom Jr.
  • Blindspotting
  • Tony Hawk
  • Lewis Howes
  • Rich Roll
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“I like video because you can see personality.”

Topics covered:

  • (1:24) The pros of doing an audio-only podcast
  • (11:07) The pros of doing a video podcast
  • (19:12) The cons of doing an audio-only podcast
  • (26:20) The cons of doing a video podcast
  • (32:05) A note of encouragement about the workload of podcasting

Links mentioned:

  • Memory Palace podcast
  • The Allusionist podcast
  • Rich Roll
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“It’s not a network. It’s relationships.”

Topics covered:

  • (1:03) How Tiff built her network after moving from Fort Lauderdale to LA
  • (7:15) How Christine built her network after moving from LA to Salt Lake City
  • (15:30) The billion dollar tip we learned from Jesse Itzler

Links mentioned:

  • Jesse Itzler
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Seasons, seasons, seasons."

Topics covered:

  • (1:45) How to feel good about taking a break when you are focused on a project
  • (6:48) Tips for setting yourself up to take a stress-free break
  • (15:30) How to optimize your schedule and mindset to fit how you work
  • (20:00) Why this is so important

Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Hopefully this is the fun part.”

Topics covered:

  • (1:35) Step 1: Choose your format
  • (6:20) Step 2: Style your show
  • (12:05) Step 3: Record your episodes
  • (17:15) Step 4: Submit your show
  • (24:40) Step 5: Launch

Links mentioned:

  • EP 4 What Is the Best Equipment for Podcasting?
  • Chase Jarvis Live
  • Anchor.fm
  • Simplecast
  • Our Resources page listing recommendations for launching your show
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Audio quality is way more impacted by the room you record in than the microphone you use.”

Topics covered:

  • (0:58) Why the equipment you work with isn’t as important as you may think
  • (5:35) How to set up your room for optimal sound quality
  • (10:13) How to set up your room for optimal video recording - Tiff’s LAP method

Links mentioned:

  • Chase Jarvis
  • Casey Neistat
  • Worthfull Project
  • Links to all the equipment we use to record the podcast
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Rejection is the number one thing that will happen.”

Topics covered:

  • (1:55) Where to start when booking guests on your show
  • (8:05) What to do before you’re ready for your dream guest to come on your show
  • (13:01) What to do when you get rejected

Links mentioned:

  • Sara Blakely
  • Worthfull Project
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“People are not necessarily hiring the brand; they’re hiring you.”

Topics covered:

  • (2:07) The biggest pros of having a personal brand
  • (8:10) The biggest cons of having a personal brand
  • (14:50) Questions to ask yourself when considering how to build your personal brand
  • (20:34) Examples of successful personal brands

Links mentioned:

  • Chase Jarvis
  • Gary Vaynerchuk
  • Marie Forleo
  • Sara Blakely
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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“Everything I didn’t know didn’t matter.”

Topics covered:

  • (2:20) How Christine got into producing podcasts
  • (15:25) How Tiff got into producing videos
  • (28:30) How Tiff and Christine became friends by working together on a personal brand

Links mentioned:

  • The School of Greatness podcast
  • Rich Roll podcast
  • Ramit Sethi
  • Casey Neistat
  • Esther Perel
  • Jason Silva
  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!

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Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.

New episodes drop on Thursdays and be sure to subscribe to our YouTube channel to watch each episode on video!