The Bitesize eCommerce Podcast: Recent Episodes
Rebecca Jones
Bitesize eCommerce is a podcast that brings you quick ideas, tips, strategies and inspiration for your eCommerce store. Listen and implement into your own business TODAY!
This podcast is from a masterclass that I did for Sarah J Cross :)
Today I go through what your Conversion Rate should be and provide you with 25 tips to help you improve your Conversion Rate.
You can download a checklist from my website: https://www.fullsuitedigital.com/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
For those who maybe a little quiet right now, here are 5 things you can do right now!
Find out more about me: https://www.fullsuitedigital.com/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Today I share with you a podcast and membership by Austin Brawner.
If you were only to join one membership group, this is the one I recommend. Full of eCommerce brand owners and other experts, this membership is your one-stop-shop to move the needle in your business.
Subscribe to his podcast: https://brandgrowthexperts.com/podcasts/
Join his membership: https://membership.brandgrowthexperts.com/optin-520983981638819700051
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
Quite often I get asked "Should I sell internationally". Short answer "of course" but it isn't that simple.
Find out what the biggest 'conversion killer' is when you start selling internationally.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
This title might confuse some :)
But sometimes it may NOT be your ad agency, it may not be your ads. Facebook ads are a rollercoaster ride at the best of the time.
Consumer behaviour changes all the time. At the moment, things are quiet! Global events and shops opening up affect your Facebook ads.
Some of the questions you should be asking your agency are: are they educating themselves and keeping up to date? What is their client communication like? Are they taking a holistic approach?
Facebook ads are a 'slice of the pie'. Always be thinking what is the next thing? Is it wholesale, international, Google ads, influencer marketing + more.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
In this episode I recap the week.
Monday: Edwin shared with us some mindset advice "Be prepared to lose money before you make money" Tuesday: simple videos ads that convert! Wednesday: Andrew Foxwell shared some small snippets of advice. Thursday: Fiona from It's Simply Serendipity shared with us a challenge that she has faced and how she overcame that challenge. Friday: watch the reel on Instagram for a packaging idea that might work for your business. Saturday: removing distractions from your phone.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
When I work, I work! When I am with the family, I am with the family!
I don't have Slack or Facebook on my phone! I don't even have sound notifications set up on my desktop.
This is easy for me, but some of you might find this a challenge!
Good luck. Let me know if you can remove your sound bells!
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
It's Freestyle Friday and today I share with you a packaging idea. I recently purchased a product and the use of QR Codes was a great idea.
It might be best if you watch the video on my Reels tab on Instagram.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today Fiona from It's Simply Serendipity shares a challenge that she has faced in her business and how she overcame that challenge.
I like to share challenges as we all know owning an eCommerce business is not 'all roses'.
Check out Fiona's gorgeous jewellery pieces: https://itssimplyserendipity.com.au/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today I share some tips from Andrew Foxwell. You can check out Andrew's membership and courses on his site below.
These courses are great for those who want to learn before they outsource or have a team that can DIY.
Thank you Andrew for your bitesized tips.
https://www.foxwelldigital.com/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Want to work with me? https://www.fullsuitedigital.com/
Today I talk about the importance of video ads and how simple they need to be. They don't need to cost you money. Use your mobile phone.
I share with you the types of video ads that have converted.
It really is this simple. Take a listen!
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
Today I have Edwin Hermawan back again. I know Edwin from the Foxwell Founders Membership (link below).
Edwin shares with us how you should "never spend money that you are NOT ok with losing".
When you start running ads, be prepared to lose before you make money!
Edwin's eCommerce growth agency: https://snappic.io/
Find out more about the Foxwell Founders Membership: https://foxwelldigital.podia.com/foxwellfounders
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
On this episode, I recap the week.
Monday: it only takes one creative to be a 'winner' when running Facebook ads. Tuesday: building your list using Lead Magnets. Wednesday: I shared an eCommerce coach and mentor called Sarah J Cross. Thursday: is a 49% returning customer rate too high? Freestyle Friday: are Facebook ads right for my business? Saturday: thanks Edwin Hermawan from Snappic for sharing his mindset tip when running Facebook ads.
If you have a question you would like answered on the podcast, please let me know.
Find me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
Something a little bit different today. I have Edwin Hermawan on the podcast, talking about your mindset when running Facebook ads. This is especially important since the iOS14 updates.
Take a listen.
Learn more about Edwin and his eCommerce growth agency: https://snappic.io/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
I recently chatted with a new lead about whether Facebook ads will be suitable for her. She has a low AOV so I suggested that she try another platform, organic growth, wholesale and Etsy.
Are Facebook ads right for you? Message me and let's chat.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
I spoke with a new brand today about their marketing and I noticed that she had a returning customer rate of 49%. Good yeah?! But is it too good? Listen and find out my thoughts.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today I share with you an Australian based coach and mentor for eCommerce stores.
Many of my clients work with Sarah J Cross and excel in the wholesale department, getting their products into stockists around Australia and globally.
Sarah has written a book, has a weekly podcast show and has a mastermind which you might want to hear about.
You can find out some further information about Sarah on her website and make sure you book a call with her.
https://www.sarahjcross.com/
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today I talk about building your email list. I share some results, what a lead magnet is, why you should be building your list and some examples :) I hope you enjoy it.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
Today I talk about how Facebook can 'latch' onto one product, one creative. You can seriously make 6 figures a month from ONE product, ONE ad :) Even on pre-order!
The best thing to do is keep the momentum going and scale. You can have a different result the next week, next month or next year! So 'milk it while it is working'.
If you would like to scale your product, reach out to me on my website or Instagram.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Being a Sunday, I recap the week so you can head back to these episodes if you want to listen again or if you missed an episode.
Monday: I shared a Facebook middle of the funnel tactic.
Tuesday: is all about moving the needle in your business and I challenged you to find a product that you can put on subscription in your store.
Wednesday: we go around the globe and I shared the book 'Profit First'.
Thursday: I discussed a client bottleneck of too many orders! Good problem to have. How is this client going to solve this problem.
Friday: if you can watch the video on Instagram it would be better as I show you a small note that I found inside a recent package. Maybe you can try this idea.
Saturday: I discussed what relaxes YOU and not what others think you SHOULD find relaxing.
I hope you enjoyed this weeks podcasts.
Find me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
On today's episode I talk about finding what relaxes YOU - NOT what others tell you should be relaxing and enjoying.
Do the things that 'fill your own cup'.
What brings you joy?
Follow me on Instagram:
https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me:
https://www.fullsuitedigital.com/
In today's episode I share with you a small note that I received inside a package recently.
Can you add this to your packaging? Let me know what you think.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
On today's episode, I share with you a client bottleneck. She is 'slammed' with orders and wants a holiday. Sound familiar? Or would you like to find yourself in this position?
Do we cut back or pause advertising? How does she solve her bottleneck so we don't need to stop advertising?
Find me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
On today's episode I share with you the book 'Profit First' by Mike Michalowicz. You can get this book from your favourite bookstore, online or listen to the Audible version!
Mike encourages you to open 5 different bank accounts. Find out what these accounts are and why you should be doing 'Profit First'.
Have you read the book?
Find me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today I talk about increasing the lifetime value of your customer (LTV) by using SUBSCRIPTIONS. What product could you offer on subscription?
Click the link below for more resources on increasing customer lifetime value, including subscriptions: https://wakelet.com/wake/FdnQjnj5KIuPmlYFKVBrc
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Have you tried this Facebook ad tactic? Let me know how it goes for you.
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/facebook-ads-google-ads
Today I recap the week. Although this 30 day podcast challenge just started so there isn't a lot to recap yet.
However, Friday I shared with you some Easter ideas for your eCommerce store and Saturday I talked about non-negotiables. What are your non-negotiables?
Today, I also share my inspiration for this daily podcast challenge. Listen to find out which podcasts also offer daily bitesize tips :)
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today I discuss NON-NEGOTIABLES, what they are and how you can block time in your diary each week for YOUR non-negotiables. Maybe a massage, coffee with a friend, read a book, visit the hairdresser 😉
Self care and time out is extremely important for busy entrepreneurs. What are your non-negotiables?
Connect with me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
Today we talk about Easter and some ideas for your eCommerce store. Products, collections, bundles, giveaways + more.
Find me on Instagram:
https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
I have set myself a 30 day Podcast Challenge. Each day I will be offering bitesize pieces of information around these topics: - Mondays: Facebook Ad Tactics and Strategies - Tuesdays: Moving The Needle (increasing revenue and/or decreasing expenses) - Wednesdays: Around The Globe. I share someone or something from around the globe. Thursdays: Client Spotlight or Q&A Fridays: Freestyle Saturdays: Self Care and Mindset Sundays: Recap
Follow me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Work with me: https://www.fullsuitedigital.com/
As we approach Valentine's Day, use these tips to help drive conversions.
Connect with me on Instagram: https://www.instagram.com/fullsuitedigital_ecommerce/
Connect with me on Facebook: https://www.facebook.com/fullsuitedigital
Visit my website to find out more: https://www.fullsuitedigital.com/
Just a quick tip today! How about offering a FREE Express Post Upgrade? This strategy can work for Christmas, Father's Day, Mother's Day, Valentine's Day or any other time you want to create a sense of urgency.
My last reminder and tips before Black Friday/Cyber Monday.
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are you running your sale early?
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schedule your ads to avoid delay and get them approved early
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shipping delays and cut off dates "In Stock And Ready To Ship"
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email each day over the Black Friday weekend
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nice banners and countdowns on your site
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scaling during this time. Do you want to scale?
There is still time to organise your Black Friday/Cyber Monday sales. Don't overcomplicate things. KISS.
Now is the time to bundle, upsell and cross-sell.
On today's episode my clients and I provide some valuable tips for upcoming Black Friday/Cyber Monday.
Listen to the end for our BFCM email package where we will take care of everything!
Last years BFCM video: https://www.youtube.com/watch?v=HrVgT5GEoZ4
1:00 Tips from clients. Create a VIP list, offer something unique, offer a big discount, email, plan ahead, run the promo all weekend, scarcity.
4:18 Do I need to participate?
5:20 What to offer? Keep it simple!
7:05 Bundling and upselling
7:45 VIP strategy
I don't want to frighten you, but in today's episode I talk about ad accounts being disabled and hacked. Yes, it happens. Find out what happened to my clients this week and what you can do about it.
1:00 what to do if you are hacked 1:46 who should be inside your Business Manager 2:03 set up 2FA 3:00 one of my ad accounts disabled and what to do 4:10 a reminder to follow Facebook policies 4:50 keep watch of your accounts 6:00 Facebook went down 6:43 don’t put all your eggs in the Facebook basket 7:20 diversification 8:00 recap
Yes Facebook is changing.
In today's video I discuss:
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consumer behaviour right now
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algorithm changes and the iOS14 update affects
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Ads Manager and reporting changes
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Klaviyo and the iOS15 update - going back to "old school" marketing
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what can you do about it?
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other revenue streams; Google ads, email marketing, wholesale
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unique Facebook codes and links
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test, test, test Links (by the way Swpely is awesome. I will keep updating these links):
eCom World Tickets: https://ecomworldconference.com/
Facebook Is Changing:
https://app.swpely.com/public-post/6099bb99eb0c75ebf99d1cba/60cd67206351a195cba39fd8
eROAS/MER:
https://app.swpely.com/public-post/6099bb99eb0c75ebf99d1cba/60b03fb401307fbde68536ac
Today I talk with you about the new iOS14 update. I share with you what is actually happening, what to expect and what you can do about it.
This Black Friday strategy will help to build your email list and skyrocket your conversions and returns before Black Friday even begins!
Today Hazel from Little Eco Shop gives us her one tip. We speak about outsourcing; when and what to outsource in your eCommerce store.
Product videos make awesome ads! Simple, effective videos taken with your mobile phone. Here I discuss how to use rev.com to upload the subtitles to your videos.
In this episode, I talk about a high performing Bottom Of Funnel campaign that I use to increase return on ad spend and test new products and creatives.
Sometimes you will have an ad set with great soft stats but little sales. Don't give up, try this hack.
In this episode we talk about what UGC is, why you should be using it and how to get UGC.