The Sally Lee Show: Recent Episodes
Sally Lee
Welcome to The Sally Lee Show, the number one podcast for Personal Trainers who want to successfully launch and grow a fitness coaching business online.
You'll learn strategies to help you upskill in areas like marketing, mindset, sales, offer creation and more.
You'll also hear from other coaches and trainers on how they're delivering lifechanging transformations for their clients.
To find out more about how I can help you create a new stream on income online go to www.fitnesscoachaccelerator.com
In this episode I break down 5 simple changes you can make to your instagram story strategy in order to keep people watching for longer & engaging more frequently. The more engaged your stories are, the more reach you'll have and the higher chance you'll have of potential future clients seeing your promotional stories and enquiring about your services.
In this episode you'll hear the audio from one of my recent trainings "3 Mistakes Online Fitness Coaches Make That Cost Them Leads & Clients".
You can watch the full training, including slides, in my facebook group "Fitness Coach Community" by going to www.facebook.com/groups/fitnesscoachcommunity
Register for the next intake of Fitness Coach Accelerator here: www.fitnesscoachaccelerator.com
In this episode I interview Accredited Practising Dietitian Aidan Muir to find out how he has grown both his audience (50k+) and his online nutrition coaching business over the past 6 years using social media.
We discuss how to grow an audience of potential future clients, how to keep your audience engaged and how to build a team of coaches to help you grow!
You can find Aidan on Instagram as @aidan_the_dietitian and you can tune into his podcast, The Ideal Nutrition Podcast, on Apple Podcasts, Spotify and wherever else you find your podcasts.
In this episode I interview Menstrual Cycle Coach, Omega Zumpano, who shares valuable information with us about how trainers can optimise their female clients workouts by programming around the 4 different stages of their menstrual cycle.
You can connect with Omega and find out how to work with her by heading to her instagram account @fitnessflowmethod
Have a question for us? Send it through to me @itsmesallyee on instagram!
In this episode I interview registered dietician, Kourtney Johnson, on the truth about intuitive eating and how coaches you utilise it as a method for helping their clients create a healthy relationship with food.
You can find Kourtney on Instagram as @ditchdietrules or join her facebook group "Intuitive Eating, Health At Every Size, Body Positivity Community".
In this episode you'll learn 5 tips to make content creation easy.
I go over how to level up your content, come up with great ideas and make the content creation process simpler.
For more trainings like this head to www.facebook.com/groups/fitnesscoachcommunity
In this episode I interview mindset and self confidence coach, Valerie Mege, to discuss how to not let self doubt and limiting beliefs hold you back in business.
You can find Val in her facebook group "The Mindset And Self-Confidence Hub" or you can download the "7 Science-backed ways to boost your self confidence in less than 10 minutes" at www.subscribepage.com/boostyourselfconfidence
Please head over to Instagram and let me know (@itsmesallylee) what your favourite part of this episode was, I'd love to hear from you!
In this episode I run through the 8 most important steps to take when launching a Fitness Coaching Business online.
You can follow along with each of these steps, and complete your answers, by downloading my Fitness Coach Launch checklist from www.itsmesalylee.com/launch-checklist
In this episode I interview email marketing specialist, Ashley K DeLuca, and we talk about all things email marketing.
Ashley is a podcaster and keynote speaker who's widely regarded as one of the go-to sources for all things email marketing for e-Commerce and service based businesses.
She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many other sites.
If you're someone who has either started an email list but you're not sure what to send, or you haven't even started building your list yet, this episode is for you.
To claim Ashley's free email audit offer, head to https://forms.gle/fz8wv8znUC4TU9jK9 to complete your registration.
In this episode you'll learn the 3 keys to reaching consistent $5k months as an online fitness coach, preparing you for a successful launch and putting you in the best position to grow your fitness coaching business online.
In this episode I share the 3 biggest mistakes that cost fitness coaches, time, clients and money!
Avoid these mistakes and you'll be able to create a solid foundation to build your fitness coaching business on.
Connect with me on instagram! @itsmesallylee
In this episode I run through 6 simple steps you can take to transform your Instagram profile so you can attract more potential future clients.
If you'd like access to the free checklist (no opt-in required) simply send me a message on Instagram (@itsmesallylee) with the words "IG PROFILE CHECKLIST" and I'll shoot you through the link!
In this episode my special guest is Registered Dietician, Coach, Author & Sustainable Weight-Loss Expert, Paul Salter.
Paul has helped over 1,400 men and women lose more than 10,000 pounds combined! (and keep it off!)
We talk about:
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Why it's important to understand the root cause of your clients weight-loss struggles
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How to connect with your clients on a deeper level so you can get to the underlying issues that are holding them back from achieving their goals
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Where to find the resources that can help you expand on your skillset as a trainer and help clients overcome some of the thoughts and behaviors that aren't serving them
You can find Paul on Instagram as @paulsaltercoaching
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I run through a few common mistakes I see new coaches making on instagram that are actually stopping them from generating leads and signing ideal clients into their coaching programs.
In this episode my special guest is Trainer and NLP Coach, Crystal Chen.
With Crystal's experience in the fitness industry and as a NLP coach, I invited her on to the show to find out how she's combing the two to really dive deeper into discovering the root cause of her clients struggles.
We talk about:
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How to build trust with clients from day one so they feel safe to open up and share their truth
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What types of questions to ask clients to uncover the real reasons why they struggle to stay consistent
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How you can find resources to help you better connect with, relate to and serve your clients so they achieve results faster.
You can find Crystal on Instagram as @goddessfitology
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I talk about why it's important to show up authentically in business and how it helps you to become a better coach and leader in your space.
In this episode my special guest Health & Fitness Coach for Working Mums, Sara-Jane Ladums.
Sara-Jane shares with us the secrets to helping clients fit health and fitness into their lifestyle without it feeling like they're somehow losing out on other things in life.
We go through everything from common excuses for not making time to exercise to strategies for better time management and more.
You can find Sara-Jane in her Facebook group called the "EMPOWERher Online Community".
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Copywriter & Launch Strategist, Ieva Dalbina.
Ieva shares with us the secrets to planning, preparing and actioning a successful launch online.
We go through everything from timelines and strategy to follow up and closing the deal.
You can find Ieva on Instagram as @ieva.dalbina and grab her free Launch Copy Checklist through the link in her bio.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Copywriter & Content Strategist, Virginia De Assis.
Virginia shares with us the secrets to writing captions that your ideal clients can't resist reading.
We go through everything from how to come up with content ideas through to how exactly to structure your posts so they are compelling and so they call your audience into action.
You can find Virginia on Instagram as @virginiaoninsta and grab her free ebook "5 Secrets For Writing GREAT Instagram Posts That Your Audience Actually Wants To Read".
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Mind Performance Coach, Dean Fox.
Dean breaks down exactly where our limiting beliefs come from and how to change the way we respond to our fears so they no longer stand in the way of our success.
You can find Dean on Instagram as @deanfoxcoaching or you can attend his 3 hour live masterclass at www.deanafox.com
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is co-founder and director of Fitness Education Online, Jono Petrohilos.
We talk about everything you need to know to launch a successful group training business from the ground up including structure, pricing, marketing and more.
You can find Jono on Instagram as @fitnesseducationonline or in his facebook group "The Fitness Education Online Community".
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Human Performance Coach, Lee Eldridge.
We talk about the connection between improving physical health and improving cognitive performance, as well as how to market to business leaders and deliver a service that suits their needs (and timetable!)
You can find Lee on Instagram as @theathletetribe or on his website www.theathletetribe.com
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Injury Rehab Specialist, Adam Cannella.
Adam breaks down injury rehab for us in 3 main phases and explains how to help clients move through these phases, safely.
We also talk about the instances when personal trainers need to refer their clients out to specialists and how to work effectively alongside other allied health professionals.
You can find Adam on Instagram as @adam_movementtherapy.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is certified life coach, Binie Klein.
Binie shares with us some powerful strategies for staying productive and not burning out as a busy business owner.
We talk about everything from the effectiveness of to-do lists to overcoming procrastination.
You can find Binie on Instagram and facebook as @binieklein.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is online nutrition coach, Ellanor Warner.
Ell's background in mental health/wellbeing has empowered her to understand her clients needs in a more holistic way.
In this episode she shares her insights around how to really connect with your clients, create goals & plans alongside them and then keep them accountable.
You can find Ell on Instagram and facebook as @sugden.impact.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is business mentor and Pinterest expert, Missy Campbell.
Missy shares with us everything we need to know to launch and grow a Pinterest account that drives traffic and leads for our business.
Grab a notepad and pen because there's so much to learn in this episode!
You can find Missy on Instagram and facebook as @tasteofsimple or you can check out her Pinterest account at www.pinterest.com/tasteofsimple.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Marketing Coach & Tech Founder, Sharon Gutierrez.
Sharon shares with us everything we need to know about how to track leads effectively so we never miss out on a potential sale and always keep on top of follow ups with those who want to work with us.
Sharon has an app called "Pretty Simple: The Leads Tracker That Motivates" that is available on iOS only.
You can find Sharon on Instagram here and facebook here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is Tash from Girl Fit Method. Tash is a Women's Online Coach who's focus is on empowering girls to stop fearing food, start lifting weights & to live with confidence.
Tash shares her story of how she became a coach, then we dive into reverse dieting and how it can be used to help women who have reached a plateau after years of over training and under eating.
We also talk about tips for success using Reels on instagram!
You can find Tash on Instagram here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode my special guest is running coach Stuart Marshall who focuses on helping those who usually run at the back of the pack celebrate finish lines, not finish times.
Stuart shares his backstory and we find out what it’s like to coach runners, what roadblocks they face, what they’re ultimately looking for help with.
Stuart also shares advice for those of you listening that want to start coaching runners.
You can join the Slow Runners Society here.
You can find Stuart on instagram here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview Serena Sutterfield who is a Fitness Coach who uses the body and the mind to help clients not only look and feel physically well, but mentally well also..
Serena shares her insights around how to coach busy mums to take their health & fitness seriously and put themselves first.
You can find Serena on instagram here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview Michael Wittig who is a Fitness & Nutrition Coach, 7 x Natural Pro Champ & Sponsored Athlete.
Michael shares insights into how he has grown such a loyal social media following over the years, how he has acquired many successful brand sponsorships & how he managed to stay so consistent with everything that he does.
You can find Michael on instagram here, you can find Michael on facebook here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview Mindset Educator, Aaron Cartwright, to find out how he's helping clients to overcome fear and anxiety in business.
Aaron built a highly successful, 6 figure business (Harden The Fat Up) before transitioning to not only a different industry (mindset/personal development) but to a whole new platform (online coaching).
Throughout this process he dealt with fears and anxieties that many PT's and Online Fitness Coaches face and he shares with us the tools he used to make sure it didn't hold him back.
You can find Aaron on instagram here, you can find Aaron on facebook here.
Start your free 7 day trial of Aaron's "Master Your Emotions" program here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview Nutrition Coach & Champion Trainer, Amelia Ricci, to find out all about her journey from starting as a group fitness instructor to now running a successful online coaching company that helps women sculpt their dream body and develop a positive mindset.
Amelia shares all about how she got started, what life is like to run a business with two young children whilst also competing in fitness competitions, and she also shares secrets around how to become a contributor in fitness magazines.
You can find Amelia on instagram here, you can find Living Beauty Fitness on instagram here.
Get 50% off storewide this week only at https://livingbeauty.com.au/shop/
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview special guest David Saleh about his journey from Personal Trainer > PT Mentor > F45 Club Owner > Owner/Founder of The West Movement.
David shares insights about how he was able to reach high levels of success as a personal trainer, what it was like mentoring other PT's and what some of their biggest challenges were, plus we also dive deep into the pros & cons of owning a franchise and of course, how "The West Movement" was born (and where it's heading!)
You can find David on instagram here, you can find The West Movement on instagram here.
Claim your 1 week free trial for The West Movement here.
Leave us a review on itunes or let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!
In this episode I interview Brand Messaging Strategist, Penny Soo, to find out the secrets to standing out from your competitors online.
Penny has over 10 years experience in Marketing, PR & Branding and has worked for companies like Samsung, Phillips & Japan Tobacco before launching her own business helping coaches & consultants clarify their message & multiply their income and impact online.
You can find Penny in her facebook group "High Ticket Brand Secrets" and on LinkedIn.
Let me know over on instagram @itsmesallylee what you took away from this podcast, I'd love to hear from you!