Design X: Recent Episodes
Rahul Raman
A good design can make people trust you more, alter customer perception, make you memorable, get your message across, make your product work to the fullest, and shine. A great one can do even more.Rahul Raman Founder & CEO of Pexeon is the best in the business. His design agency "Rahul Raman Design" is made up of a tight-knit group of experts who are ready to tackle the most intricate puzzles when it comes to UX/UI Design, Logo Design, Art, and making your brand pop out. We love what we do and we bet on our success.He always wants to help people to get better in the field of design. Each episode contains powerful information to help you grow your design business, design tips, and build a respected brand with unique design rules.
After considering these important principles in design, make sure you follow the rules you set for yourself and aim for strong repetition in your design.
Set yourself rules for the sizing, letter spacing, and kerning of type elements such as headers, subtitles, and body copy.
Ensure your imagery has the same look and feel. Search for images that have the same tones of color or levels of saturation, as well as similarities in how detailed or simple they are.
Be consistent with your color palettes and how you use color and repeat graphic elements where you can.
Consistency in visual elements is particularly important in multi-page designs or when creating social media graphics.
Likewise, in web design, consistency is the King, to promote a strong user experience.
Repetition is also important in the case of branding where a business will have more than one touch-point with its audience.
A strong brand will be recognizable anywhere the audience might interact with a business; on their website, their business card, their social media channels, and in their physical environments.
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This one we’ve learned it the hard way. Late nights spending and failing in creating something beautiful and functional at the same time. Whenever we have this problem, we’ve got to take a step back and reflect on the idea, or we can do any other activity that we love.
Projects come and go, you will fail some and win many others. Knowing how to balance and understand yourself in the creating process is the key, and overstressing with the thought of failing will not be productive or healthy in the long term.
Whenever you feel overwhelmed with a complex task that you don’t know how to solve yet, just do this:
Question Everything, Go and gather the team and ask questions until you find the root cause of the problem.
Make Sure Developers Have no Limitations, Regarding the implementation of the solution. There is nothing more frustrating than designing something and finally finding out that it can’t be done.
Finally, Start Ideating.
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In design, we often refer to transparency and opacity as similar things. Essentially, opacity is measured by how much light passes through an object. Objects with lower opacity allow more light to pass through them, therefore becoming more “see-through.
” The more solid an object is—the less light that can pass through it—translates to a higher opacity."
In this podcast, we learn how designers often use opacity and create a sense of depth in design by translating the effects of physical transparency into layers of line, shape, image, texture, and color to achieve graphic transparency, with the intended outcome of making two or more surfaces or objects simultaneously visible.
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Working hand-in-hand with the design principle of hierarchy is contrast. Just like in real life, when something appears visually different from what is around it our eyes are immediately drawn to it.
Therefore, contrast is without a doubt one of the most impactful elements of design and helps to add visual interest or create a focal point.
As with hierarchy, You can generate contrast in your design by applying contrasting colors or tones of colors, by switching up fonts or using alternative styles for different pieces of text or even contrasting the space amongst elements in your design.
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Whenever you are creating a design it is important to consider who you are creating it for. Graphic designers create visual messages and oftentimes that message is intended for a recipient that is very different from you. This may mean making some design choices that appeal to your audience and not your own taste.
The good news is that stepping outside of your comfort zone will help expand your skill sets and ultimately increase your creativity.
While it may be tempting to hop straight onto a computer, dig into design programs, and play around with powerful design tools to begin creating, having a solid plan for your design is an important part of the design process and can often save hours of the dreaded ‘pixel pushing’.
Take some time to consider the format and dimensions of your design and the content you are working with.
Will your design need to be portrait or landscape orientation?
Where will the design appear?
How much space do you have to work with?
Spending even a couple of minutes creating a quick sketch of your design ideas will set you on the right path and help you stay focused.
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The most important design tip for non-designers and beginner designers is to keep it simple. There’s nothing worse than an overwhelming design that is difficult to understand.
To keep things simple, tap into your inner minimalist. Use the minimum amount of text and fonts, keep the colors under control, and the visuals balanced.
The secret to good design is not to stuff as many graphics and elements into your design as possible. It’s achieving a balance between aesthetic appeal and getting your message across clearly and effectively.
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When you add design elements to your project, they must have a cohesive style between them. This applies to all graphic elements; from icons to data widgets, illustrations, animations, and even font styles.
For example, use all-line icons instead of a mix of line and 3D. Mix squares with rounded corners with other curved elements. Straight-angled shapes with straight lines.
Alternatively, break the rules and mix curves with straight lines as long as you keep a cohesive texture and color palette.
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The art of selecting fonts has a bad rep in the world of design for non-designers. It’s easy to feel overwhelmed by the choice of different fonts available online. Not only that, you have to know how to pair fonts together in a design to make it look cohesive and pleasing.
A great way to bypass the stress of trying out a million combinations is to use tried and tested pairings. Professional designers also love new and beautiful fonts but if you ask them, they’ll tell you that they only use a handful of classic fonts most of the time.
One easy-to-follow rule of thumb, if you want to make your pairings with different fonts, is to use one novelty font for headings and a regular classic one for all the text.
You can even use just one font family and create a pairing of its different weights. For example a Montserrat bold for the heading, a Montserrat regular for text blocks, and italics for subheadings.
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Visual hierarchy is all about giving visual importance to some elements over others. In simple terms, it’s how headers are larger than subheadings, and these in turn are larger than a box of text.
The same applies to images, graphics, icons, and even colors. When you use visual hierarchy rules, you bring attention to a focal point in the design. This creates a visual balance that then starts a visual flow of information for the viewer.
Visual hierarchy is a skill that comes easy for some people but for others, it needs to be learned.
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White space isn’t exactly “white”.
What white space means is that there is an empty space without text or elements on it. It’s the area of the design where it “breathes”.
This is one of the design techniques that is harder to master than others. A good way to learn how to use white space is to study minimalist design. This is a movement that centers on the idea that “less is more” and you only need the bare necessities on a graphic.
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Today, we’ll be talking about some fantastic ways to make money as a creative design agency. You may ask how do design agencies make money?
It may sound like a daft question. But if you’re working as a designer and there isn’t much left in your bank account after rent, and bills have gone out, it’s very much worth asking.
Here, we’ve had years of experience in guiding people through their design careers. There are many answers to the question of how to make money as a designer, and we’ve seen them all.
So if you’re wondering how to make more money as a designer, listen on, and we’ll give you pieces of solid advice. Follow these tips, and you’ll soon be better off financially and able to focus fully on doing the job you love.
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