Coco Mocoe Tarot: Recent Episodes

Coco Mocoe

If you asked for a sign, this might be it! This podcast is hosted by tarot reader, Coco Mocoe. Come here for your weekly tarot and astrology messages. Take what resonates and throw away what doesn’t like junk mail.

For daily affirmations, go to Instagram: @cocomocoe For the visual of these podcast, go to YouTube: @cocomocoe For shorter, daily readings, go to TikTok: @cocomocoe

Come here for manifestations, tarot reading, astrology, horoscopes and more. Thank you for listening!

The 'Coco Mocoe Tarot' official website is cocomocoetarot.com

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Today’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.

Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years.

What does Chappell Roan’s rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation?

References:

  • The Astrology Podcast: Age of Aquarius Episodes

  • Chani Nicholas: What you need to know about Pluto in Aquarius

  • Chappell Roan’s Natal Chart: Deborah Roe (IG)

Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions.

Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support!

The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.com

Email: coocmocoe@gmail.com

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In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.

At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:

  • The “The Secret Lives of Mormon Wives” on Hulu

  • The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae

Only paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcast

Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post

Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.com

AMAZON BOOK RECS:

  • “Steal like an Artist” Austin Kleon (9.69 for paperback)

  • “Big Magic” Elizabeth Gilbert (11.89 for paperback)

  • “The Creative Act” Rick Rubin (19.25 for hardcover)

  • “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)

Thank you for using my Amazon associate links above as I get a percentage of the sale

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts.

Follow Coco Mocoe on TikTok, Instagram and YouTube!

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Email: cocomocoe@gmail.com

Subscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com

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Did you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.

Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you.

In this episode, we talk about:

  • How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast)

  • How to find your niche online

  • How to find what makes you unique within your niche

In the extended episode for paid subscribers on Substack, we will talk about:

  • How to change your niche without losing your audience

Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com)

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Thank you for reviewing the podcast on Spotify and Apple Podcasts!

Follow Coco Mocoe on TikTok, Instagram and YouTube!

  • IG: @cocomocoe

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Email: cocomocoe@gmail.com

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SPOILERS AHEAD!

In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.

If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.

Reference Links:

Pop Star Academy on Netflix

“Blink Twice” Trailer on YouTube

“How to join a K-Pop Girl Group” WikiHow

Karina from AESPA apologizes for relationship (CNN)

35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)

Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!

TIME STAMPS:

0:00 - Introduction

2:20 - Pop Star Academy Recap

2:49 - What is a k-pop trainee

5:05 - Pressure for idols to avoid scandals*

7:50 - Comparing strict rules to early Hollywood rules

10:00 - Burial training process

14:00 - When Abby got cut

14:48 - When a girl got cut for social media

17:31 - Ethics of the “dream academy” being a surprise survival show

19:15 - Lexie quitting

23:22 - Filming the girl’s therapy session

24:15 - Why didn’t the show focus on the final members of KATSEYE

26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person

PAID COCONUTS: EXTENDED EPISODE

29:40 - Final thoughts on “Pop Star Academy” Documentary

30:40 - (Prediction) Katseye will open for Olivia Rodrigo*

32:27 - KATSEYE genius promotion roll-out*

34:50 - “Blink Twice” Analysis

36:34 - “Blink Twice” Recap (Spoiler Alert)

37:00 - Channing Tatum deserves an Oscar

39:40 - Why they wear all white on the island

41:30 - The “snake venom” truth serum

42:45 - The desire to be seen

43:34 - White bowtie on dresses

44:37 - What Stacy’s character represented

45:34 - What did Lucas represent?

46:55 - What did the indigenous workers represent?

47:53 - What the bodyguard represents

49:18 - Plot holes in movie

Email: cocomocoe@gmail.com

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Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:

cocomocoe.substack.com

KATSEYE #PopStarAcademy #BlinkTwice #MovieReview

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Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.

This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:

We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.

One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/

Thank you for leaving a review of the podcast on Apple and Spotify!

(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)

Email: cocomocoe@gmail.com

Follow Coco Mocoe on socials for daily marketing & pop culture content:

  • TikTok: @cocomocoe

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Time Stamps:

0:00 - Introduction

2:42 - “Why too much choice is a bad thing” episode on Nudge podcast

3:21 - The “Head & Shoulders” Study & The paradox of choice

8:56 - Why algorithms reward repetition

10:36 - When to experiment vs when to repeat as a creator online

12:45 - Crumbl Cookie Marketing Example

14:15 - The McDonalds Study

16:00 - Chasing trends as a creator

17:20 - “Blue Ocean Strategy” in Marketing

20:45 - “Branding is just repetition”

23:57 - PAID SEGMENT

Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following

24:33 - Toni Bravo: Beauty Influencer

27:15 - Jools “Very Demure” Lebron

29:00 - How to stand out from the rest of your niche as a creator

31:15 - Logan M “Cucumber Salad” TikTok Chef

33:48 - Keith Lee on TikTok

36:09 - The “Hollywood Hair Theory”

37:44. - “The Dare” & the power of branding

39:22 - Concluding Thoughts

Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)

Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.

Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:

Marketing #TikTok #MusicIndustry

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.

For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:

https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius

Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?

Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!

Time Stamps:

0:00 - Introduction

1:39 - Love Island USA Reunion

4:00 - How they should’ve formatted the reunion

6:50 - Liv is the leader of the cast

8:25 - The firepit convo where they voted out Andrea

9:50 - JaNa talks about unaired topics from reunion

10:23 - Aaron vs Kaylor Drama at Reunion

14:20 - Miguel & Leah vs Rob

16:24 - Kendall & Nicole Clip

18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions

24:36 - Blake Lively Situation Got Even Worse

26:30 - Colleen Hoover’s problem

28:00 - Where Justin Baldoni went wrong

30:40 - Why Blake Lively will struggle to repair her reputation

32:51 - Was this Blake Lively’s Oscar run?

36:05 - What does Blake Lively do next?

38:30 - The bizarre world of TikTok Shop

Watch my previous episode on “Love Island USA” here:

https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump

“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!

Email: cocomocoe@gmail.com

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million.

Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts.

And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?

The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out.

Time Stamps:

0:00 – Introduction

5:13 – “It Ends With Us” Box Office Results

7:22 – Deadpool x It Ends With Us: Marketing Cross-Over

9:40 – Critic Reviews of “It Ends with Us”

16:51 – The confusing marketing of “It Ends With Us”

22:30 – Ryan Reynolds writing the roof scene

24:36 – “All Press is Not Good Press”

27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”

33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)

42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video

44:00 – Former Employee, Jake Weddle, Speaks Out

46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong

51:26 – The similarities of the David Dobrik situation and the Mr Beast situation

– The End of the “Mr. Beast” Era on YouTube

Thank you for rating the podcast on your preferred platform!

Follow Coco Mocoe on Socials to stay connected through out the week:

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Email: cocomocoe@gmail.com

Referenced Articles:

The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50”

The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?”

Rotten Tomatoes: “It Ends With Us” Reviews

New York Times: “Willing to Die for Mr. Beast (And $5 Million)”

DogPack404: “I Worked For Mr. Beast, He’s a Fraud”

DogPack404 Interviews Jake Weddle

This podcast is based on my own opinion! I always encourage you to do your own research.

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership?

We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck?

This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly.

Links and references in this episode:

  • Forbes Article: “Think Like a Creator”

  • Deadline: “Love Island USA Doubles Viewership”

  • Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”

Episode Time Stamps:

  • 0:00 – Introduction

  • 3:45 – Table of Contents

  • 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons

  • 13:00 – How this season captured authenticity vs contrived reality TV

  • 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host

  • 27:22 – The key to viral “authenticity” as a creator or brand

Paid Time Stamps (Extended Episode):

  • 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram

  • 44:50 – Predictions for the “Love Island USA” cast

  • 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early days

Rate the podcast to help it grow ⭐️

Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.

For business inquiries, email: cocomocoe@gmail.com

Listen to the extended episode by subscribing for $9/month on Substack:

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In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?

We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?

And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.

Reference Links:

  • The “Call Her Daddy” Effect (Part 1)

  • Jojo Siwa “Call Her Daddy” Episode

  • Ariana Madix “Call Her Daddy” Episode

  • Leah Kateb “Call Her Daddy” Episode (Love Island USA)

  • Rob Rausch “Call Her Daddy” Episode

  • Tana Mongeau “Call Her Daddy” Episode

  • Dave Portnoy “Call Her Daddy” Episode

Time Stamps:

  • Introduction — 0:00

  • Table of Contents — 3:57

  • Why did Alex Cooper start the “Unwell” Network — 8:30

  • Comparisons to “Dear Media” — 10:00

  • Barstool Sports vs. BuzzFeed — 11:00

  • Alex Cooper Business Smarts — 16:20

  • Analyzing episodes of “Call Her Daddy” — 22:40

  • Jojo Siwa “CHD” Episode — 22:58

  • Ariana Madix “CHD” Episode — 26:15

  • Leah Kateb “CHD” Episode — 30:50

PAID EXTENDED EPISODE — 33:45

  • Rob Rausch “CHD” Episode — 33:50

  • Tana Mongeau “CHD” Episode — 40:40

  • Dave Portnoy “CHD” Episode — 46:40

  • Alex Cooper’s Husband, Matt Kaplan — 54:44

  • Why Alex Cooper should launch a show — 56:49

Thank you for reviewing the podcast on Apple and Spotify!

Email: cocomocoe@gmail.com

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com

Download the app to watch or listen to the podcast from your phone

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.

As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane?

Reference Links:

The Diary of a CEO: Alex Cooper Interview

Hannah Berner interviews Alex Cooper in 2020

Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy”

Alex Cooper’s interview with Miley Cyrus for “Call Her Daddy”

Alex Cooper’s interview with Tana Mongeau for “Call Her Daddy”

Fluently Forward’s Deep Dive into “Call Her Daddy”

Time Stamps:

Introduction — 0:00

Alex Cooper Before Fame — 4:20

Alex Cooper on Hannah Berner’s podcast in 2020 — 6:10

The “Joe Rogan Effect” in marketing — 11:33

Alex Cooper dad in media — 12:00

The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30

YouTube’s Adpocalypse and the end of messy storytimes — 14:43

“Call Her Daddy” reaching #1 on the Comedy Charts — 18:15

“Call Her Daddy” signing to Barstool Sports 19:35

Why Alex Cooper began doing celeb interviews 22:40

Alex Cooper’s privacy 24:00

What makes a good podcast — 25:15

Paid Time Stamps:

What was the tipping point where “Call Her Daddy” went mainstream — 29:00

Sofia Franklyn & Alex Cooper Fall Out — 30:40

Alex Cooper interviews Miley Cyrus — 31:45

Alex Cooper’s struggle with celebrity interviews — 36:10

Alex Cooper’s awkward interview with Megan Fox — 37:15

Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05

How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30

Why it seems like she is leaving Spotify — 47:40

Why “Call Her Daddy” is falling on the charts — 48:50

Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15

Thank you for rating the podcast on your preferred podcast platform!

Email: cocomocoe@gmail.com

Follow Coco Mocoe on TikTok, Instagram and YouTube!

IG: @cocomocoe

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Download the Substack app to watch the podcast from your phone!

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Want to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/

Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.

In this episode of '“Ahead of the Curve with Coco Mocoe” podcast, we discuss how the different generations use the internet and more specifically, why Millennials got the reputation of being “cringe” despite creating the trends that Gen-Z is obsessed with re-creating.

For time stamps, refer here:

Introduction — 0:00

Meet Kyle from “The Trend Report” — 5:10

Why Baby Boomers love Facebook — 10:23

Why Baby Boomers are “loyalists” — 16:26

Why Gen X is so “forgotten” — 19:55

Why Millennials are “perfectionist” online — 26:30

The definition of “digital fomo” — 33:40

The “internet black hole” theory — 36:25

Why Gen-Z is so ironic online — 38:04

— PAID —

Gen-Z’s relationship to Millennials — 43:27

Millennials starting the “reality TV” trend — 45:04

Why millennials are so earnest — 46:20

Gen-Z’s “Brain Rot” language will not age well— 47:20

Why millennials don’t “fight back” — 50:15

Gen-Z’s obsession with trends and “cores” — 53:57

Gen-Z’s animosity towards Millennials — 56:20

Why Gen-Z is terrified of individuality — 1:00:09

Will Gen Alpha be anonymous — 1:02:50

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Rate the podcast to help it grow ⭐️

Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. “Ahead of the Curve” is a marketing podcast for anyone who loves pop culture and trends.

For business inquiries, email: cocomocoe@gmail.com

Listen to the extended episode by subscribing for $9/month on Substack: cocomocoe.substack.com

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.com

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Did you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”.

In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP.

While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to.

In today’s episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories.

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For business inquiries, email: cocomocoe@gmail.com

In this episode, we talk about;

Introduction — 0:00

Quick Life Updates — 5:09

Brooke Schofield Vs. Clinton Kane Timeline — 9:56

Why did TikTok push out Brooke’s videos — 14:29

What creators will TikTok make famous in 2024 and 2025 — 17:32

Why Reesa Tessa got pushed by TikTok — 19:10

Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38

Extended Episode (Paid Members Only)

What will TikTok change in the next year — 23:44

How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35

One hack to get your recent TikTok on the FYP — 32:57

“Leave hawk tuah girl alone!” — 35:02

Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.

Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.

In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.

We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.

Table of Contents:

0:00 - Introduction

3:19 - Life Updates

6:55 - Charli XCX “Brat” Summer

11:24 - Meg Thee Stallion & “Summer” Branding

14:08 - The “Barbie Summer” of 2023

15:07 - The Pavlov’s Dog Experiment & Power of Association

18:00 - Why brands are obsessed with the word “summer”

—— PAID ——

21:24 - Examples of the Power of Association

  • Mariah Carey “All I Want For Christmas is You”

  • Shonda Rhimes “Thank God It’s Thursday”

  • Rebecca Black “Friday”

  • Miley Cyrus “Party in the U.S.A.”

33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition

36:49 - How to use power of association for yourself

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Email: cocomocoe@gmail.com

Follow Coco Mocoe on TikTok, Instagram and YouTube!

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”

You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

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This is not goodbye, but see you later ❤️

This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.

The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.

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Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978

Email: cocomocoe@whalartalent.com

CNN: "House passes bill that could lead to US ban of TikTok"

TikTokBan #Marketing

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Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.

In this episode, we discuss 3 of my major takeaways after reading the book:

  1. The power of repetition or "The Blues Clues Effect"
  2. The power of reverse marketing or "The Barbara Streisand Effect:
  3. The power of ritual or "The Airwalk Effect"

Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.

Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj

Subscribe to Coco's YouTube channel⁠ 📺

Follow Coco Mocoe on social media:

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Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Email: cocomocoe@whalartalent.com

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Subscribe to Coco's YouTube channel 📺

Follow Coco Mocoe on social media:

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Join the Discord here: https://discord.gg/PjJuA7JehE

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!)

You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here

Email: cocomocoe@whalartalent.com

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Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews!Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkESubscribe to Coco Mocoe's YouTube hereEmail: cocomocoe@whalartalent.com

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For business inquiries, email: cocomocoe@whalartalent.com

Summary of Episode:

The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico.

This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios.

While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game.

There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great.

Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her.

A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+.

This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching.

The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads.

This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit.

The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough.

Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones

Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive.

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Thank you for reviewing the podcast!

Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more!

We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media?

Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA

Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/

For business inquiries, email: cocomocoe@whalartalent.com

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Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more.

Follow Wyld Young on socials:

instagram.com/wyld.young/

tiktok.com/@wyld.young/

Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941

Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: ⁠https://discord.gg/FWjnNmCnRu⁠ Watch my other show, #ShareYourScreen, with Nicky Reardon here: ⁠https://www.youtube.com/@NickyandCoco ⁠

Follow Coco Mocoe on TikTok and Instagram: ⁠instagram.com/cocomocoe⁠

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EMAIL: cocomocoe@whalartalent.com

TAGS: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year

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Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www.youtube.com/watch?v=z13TFm-tlToBria Jones Podcast, "because of I love you": https://youtu.be/SKtUfVHnEDE?si=sTvp1fenrhqbV4IW EMAIL: cocomocoe@whalartalent.com

Thank you for watching, rating and subscribing to the 'Ahead of the Curve with Coco Mocoe' podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoe#InfluencerMarketing #CreatorMarketing

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Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TSC: Him & Her’s” podcast here Listen to Coco on the “Big Name B*tches” podcast here Watch "Share Your Screen" with Nicky Reardon and Coco Mocoe on the @NickyandCoco channel here

Source: Watch “Hollywood Has a Musical Problem” hereSOCIALS ⬇️ Join the Discord hereFollow Coco Mocoe on TikTok & Instagram (@cocomocoe)

For business inquiries or interviews, email Coco’s team: cocomocoe@whalartalent.com

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"Saltburn" Spoiler Alerts Ahead! 🚨

Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it.

Topics discussed:

  • Who is Emerald Fennell and her connection to Margot Robbie?
  • Comparing the ending of “Saltburn” to “Leave the World Behind”
  • Symbolism of the moth and Oliver
  • Oliver correcting Fairleigh about the poet Lord Byron
  • The symbolism of mirrors
  • The symbolism of red rooms
  • Oliver’s strained relationship with his parents
  • The symbolism of their costumes
  • The foreshadows of death during the lunch scene
  • Unanswered questions after the movie

Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076

Saltburn IMDB: https://www.imdb.com/title/tt17351924/

Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207

My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco

TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨

Saltburn #JacobElordi #BarryKeoghan

--

Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.comFollow Coco on social media: instagram.com/cocomocoe/tiktok.com/@cocomocoe

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Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss!

Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri.

What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right?

Let's talk! You can find Koosha Nouri on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube: @kooshaaa Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoe

tiktok.com/@cocomocoe

EMAIL: cocomocoe@whalartalent.com

TAGS: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner

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Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends?Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more.You can find Koosha on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube: @kooshaaa We discuss topics such as; - The rise and fall of the YouTube beauty space - The TikTok gold rush with creators like Mikayla Noguiera, Meredith Duxbury and Monet McMichaels becoming beauty brand darlings- How to go viral on TikTok, YouTube and Instagram as a beauty influencer- What is next for celebrity beauty brands like Rare Beauty and Kylie Cosmetics? - What do beauty brands look for when choosing what influencers to work with? Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoeEMAIL: cocomocoe@whalartalent.com

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Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4Topics discussed in this episode of #AheadOfTheCurve with Coco Mocoe are: - “Leave the World Behind” on Netflix - Superhero & Marvel Fatigue - The Golden Bachelor - Who is Boxxy? - The origin of “millennial cringe”- Glee & The Glee Project Read the whole article on “millennial cringe” on meltwater’s site here: https://www.meltwater.com/en/blog/millennial-cringe --Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJFollow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videosJoin the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.comTAGS: Boxxy, Millennials, Gen-Z, Gen Alpha, Cringe, Millennial Cringe

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Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.

You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732

You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs

Time Stamps + Topics:

  • Meet the Infinite Scroll podcast 0:00
  • Mikayla Noguiera’s Lashgate 5:00
  • Addison Rae Leaving TikTok - 15:50
  • Ruby Franke & Colleen Ballinger - 27:40
  • Dylan Mulvaney’s Budlight Fall Out - 41:15
  • Emma Chamberlain’s Podcast Criticism - 50:00

Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do.

Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369

Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ

Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos

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EMAIL: cocomocoe@whalartalent.com

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Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!

This episode is based fully on opinion. I encourage everyone to do their own research, as alway!TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture -- Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com

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How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.

Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTubeHere is the great deep dive I mention early on in the video. It is from creator @rxbeccarose // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3DThank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️

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Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”.

Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385

Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward

Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do!

Email: cocomocoe@whalartalent.com

Find Coco Mocoe on your favorite socials by searching @cocomocoe

Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ

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Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky
https://discord.gg/FWjnNmCnRu

Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco

For potential interviews or partnerships, email: cocomocoe@whalartalent.com

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Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she?

Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier.

What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in.

My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective!

TIME STAMPS:

Introduction - 0:00

The Glossy Book + Author - 2:20

Emily Weiss - 4:38

“Into the Gloss” - 7:15

Glossier - 12:47

Glossier’s Height - 16:26

Celebrity Name Drops - 22:40

Glossier’s Mistakes - 26:18

How can Glossier become “cool” again? - 35:10

Follow Coco on social media:

Instagram: instagram.com/cocomocoe

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YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_

Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp

Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective.

You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC

For business inquiries, email: cocomocoe@whalartalent.com

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In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt --You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoeinstagram.com/cocomocoeFor business inquiries, email: cocomocoe@whalartalent.comTAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview

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Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos? 16:20 - 24:00 = Mila Kunis & Ashton Kutcher 24:00 - 27:40 = Will & Jada Smith 27:40 - 31:30 = Lizzo Lawsuit 31:30 - 37:00 = Colleen Ballinger 37:00 - 45:15 = Creator’s Vs. Celebs PR Responses45:15 - 51:10 = Ellen Degeneres Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview! Follow Coco Mocoe on socials:

instagram.com/cocomocoe

tiktok.com/@cocomocoehttps://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ

Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com

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Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoeTikTok.com/@cocomocoe YouTubeJoin the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platformsemail: cocomocoe@whalartalent.com RESOURCES: “The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff “Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp TIME STAMPS: Introduction 0:00 - 2:32Comments from Discord 2:32 - 4:32 Who was Bobbi Althoff before the podcast 4:32- 9:30 The start of “The Really Good Podcast” 9:30 - 12:30The infamous Drake interview 12:30 - 17:35Funny Marco 17:35 - 18:39 Chicken Shop Date & Ziwe 18:39 - 23:54 Funny Marco & Bobbi’s tour 23:54 - 25:34 Unanswered questions & theories 25:34 - 31:50 Industry Plant Theories 31:50 - 37:40 How she can move forward 37:40 - 45:55#bobbialthoff #drake #podcast

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Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoran

Subscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Google) Follow Coco on social media: tiktok.com/@cocomocoe instagram.com/cocomocoe TIME STAMPS: 1. Intro & the viral Mac store videos 0:00 - 5:472. “X factor” audition 5:47 - 10:153. Dealing with hate as young as 12 y.o. 10:15 - 15:25 4. Opening up about addiction 15:25 - 17:25 5. Creating O2L 17:25 - 23:23 6. Opening up about addiction pt. 2 23:23 - 35:37 7. How Trevi signed to Angelica Cob 35:37 - 39:05 8. Signing to a record label 39:05 - 40:57 9. Trevi’s upcoming music 40:57 - 44:45 10. What makes Trevi’s music so unique 44:45 - 45:3711. Would Trevi go on another talent show 45:37 - 50:32For business inquiries, email: cocomocoe@whalartalent.com

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Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy?You can follow @simplysimone on TikTok here!TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelce 3:56-10:49 Olivia Rodrigo 10:49-20:41Beyonce EGOT? 20:41-25:29 Usher Super Bowl Announcement 25:29-31:31‘Love is Blind’ Season 5 31:31-45:28 What artist is next to blow up 45:28-48:36-- Join the discord for #AheadOfTheCurve with Coco Mocoe: https://discord.gg/n6qc4gcYf5 Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com

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You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling. For business inquiries, email cocomocoe@whalartalent.com Join the #AheadOfTheCurve discord here: https://discord.gg/n6qc4gcYf5 TIME STAMPS: Introduction 0:00 - 1:05The Origin of LG15 1:05 - 3:50 How they cast “Bree” aka Jessica Rose 3:50 - 7:20How to go viral 7:20 - 8:07Why they created LG15 8:07 - 10:20The business model of LG15 10:20 - 12:20 The first LG15 video 12:20 - 14:50 The cult elements of LG15 14:50 - 17:35 The moment someone recognized LG15 17:35 - 19:05LG15 was first brand deal on YouTube 19:05 - 24:10How the fans found out LG15 wasn’t real 24:10 - 27:50What happened after LG15 was revealed 27:50 - 30:00How Greg got into talent management 30:00 - 31:08Could there be a LG15 today 31:08 - 33:20 The Grand Finale of LG15 33:20 - 39:21How Greg signed the D’Amelios 39:21 - 46:10 Why certain people become famous 46:10 - 50:10The moment I realized TikTok would be big 50:10 - 51:43Greg’s favorite thing about each D’Amelio 51:43 - 53:57 Dancing With The Stars 53:57 - 55:30 Charli D’Amelio in 5 years from now 55:30 - 56:40D’Amelios Vs. Kardashians 56:40 - 59:23 Predictions about the internet 59:23 - 1:03:41 Thank you for watching, commenting and subscribing! ❤️ --TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe

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What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end. Here is a list of all the artists that performed at the 2023 VMA's: https://www.mtv.com/vma/performers Ashton Kutcher resigns from Thorn after him and Mila Kunis wrote letters of support for Danny Masterson: https://www.nbcnews.com/news/us-news/... Drew Barrymore pauses show until end of strike: https://www.nytimes.com/2023/09/17/arts/television/drew-barrymore-show-pause-writers-strike.htmlEverything expressed is my personal opinion. -- TIME STAMPS: 1. Introduction 0:00 to 3:00 3. The History of the VMA’s 3:00 to 9:254. 2023 VMA’s 9:25 to 15:155. Mila Kunis, Ashton Kutcher 15:15 to 18:006. Lizzo’s Comeback 18:00 to 19:127. Drew Barrymore vs. Jimmy Fallon 19:12 to 21:258. Billboard launches TikTok Top 50 Chart 21:25 to 23:119. Dunkin’ Donuts & Ice Spice collab 23:11 to 25:26 10. Olivia Rodrigo VMA performance 25:26 to 27:41

-- Join the #AheadOfTheCurve discord chat here: https://discord.gg/n6qc4gcYf5 For business inquiries, email: cocomocoe@whalartalent.com

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Holly Madison on "Ahead of the Curve with Coco Mocoe". Written and produced by Coco Mocoe For business inquiries and bookings, email: cocomocoe@whalartalent.com

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Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom

Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’.

Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here.

A few topics that Talyor and I discuss in this episode are:

  1. How Lonelygirl15 changed the internet forever
  2. Why ‘industry plants’ are not actually a real thing
  3. The origins of YouTube & the first VidCon convention
  4. The genius of Logan & Jake Paul (for better or for worse)
  5. Why does YouTube promote problematic people like Colleen Ballinger (and now Ruby Franke)?
  6. The era of Emma Chamberlain, Tana Mongeau & TanaCon
  7. Taylor Lorenz coverage of Hype House (Charli D'Amelio, Addison Rae, etc)
  8. The genius of Famous Birthdays

"Ahead of the Curve with Coco Mocoe" is a podcast about marketing, pop culture and rising internet trends + stars. You can find Coco Mocoe on your favorite socials media apps here:

Instagram: @cocomocoe

TikTok: @cocomocoe

LinkedIn: @cocomocoe

YouTube: @cocomocoe

Join the Discord and chat about the internet's biggest stories here: https://discord.gg/k94JJmqc

For business inquiries, email cocomocoe@whalartalent.com

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The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient.

I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article here.

I also touch on the Dillon Danis controversy with Logan Paul. He has attempted to shame Paul's fiance, Nina Agdal, in a smear campaign ahead of their boxing match. Article here.

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Thank you for listening! You can hear more on the Share Your Screen podcast.

For business inquiries, email cocomocoe@whalartalent.com

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UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here.

Fame is one of the most dangerous things that can happen to a person.

You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and legislation that I hope happens to protect these people from the worst of the stalkers.

Plus we talk about celebrities who have tragically died because of fame; from John Lennon to Princess Diana to Selena and more.

Here is the TikTok that I referenced that sparked this discussion.

Here is an article about the fans who showed up to stalk Taylor Swift outside of Jack Antonoff's wedding rehearsal in New Jersey.

You can find me on your favorite social media platforms @cocomocoe

For business inquiries, email cocomocoe@whalartalent.com

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Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more.

I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch the slideshow, deep dive here. You can also listen to Share Your Screen wherever you find your favorite podcasts.

Momentum has been growing for reality stars and their fight for better treatment during and after filming. This comes after former 'Love is Blind' star, Nick Thompson, filed a lawsuit against Netflix last year and launched U.C.A.N. (Unscripted Cast Advocacy Network). There seem to be many parallels with how reality stars are treated across multiple networks - hinting at an institutional problem that needs change.

TAGS: Real Housewives VPR Vanderpump Rules Bravo Love is Blind Big Brother CBS Survivor MTV Teen Mom Reality TV SAG-AFTRA Union Strike Nick Thompson Bethenny Frankel Marketing PR Public Relations Lawsuit Pop Culture News

I got the statistics about reality TV programming from gitnux

For business or interview inquiries, email cocomocoe@whalartalent.com

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Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends.

In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion.

1. BookTok Drama (5:05)

InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Around' by Emily Rath.

She began posting videos of real-life hockey players, one of which was Alex Wennberg. The videos became increasingly sexual and the Seattle Kraken hockey team even flew her out to the Stanley Cup. There she posted vulgar videos of players which could be seen as sexual harassment, in my opinion. TikToker, @mynameismarines, posted now deleted videos from Kierra Lewis in which Lewis talked about players strokes, her holes, and filmed hockey players without their consent during stretches with sexual commentary over the videos.

Wennberg's wife eventually spoke out against the harassment that her husband and other players faced as a result of Lewis' videos. Seattle Kraken unfollowed Lewis and deleted all their booktok videos. Lewis claimed that the team used booktok for clout, insinuating that players should be okay with her sexually suggestive videos because it gave them 'fame'.

This is all based on my own opinion of the situation. Let me know what your thoughts are.

2. Kai Cenat Riot (33:00)

Twitch Streamer, Kai Cenat, tried to hold a PS5 giveaway in NYC last Friday and it quickly turned into a riot. The situation led to legal ramifications for Kai and his team. He was arrested and released Saturday morning but has to go to court. The charges are 'inciting a riot' among other things.

Here are my thoughts on why live-streamers hold a specific type of fame and can turn out an audience that is sometimes bigger than A-List, 'mainstream' stars.

The riot felt like Tanacon 2.0 but somehow even worse. Here is an article by AP recapping the event.

3. Cardi B Microphone (51:00)

Cardi B was recently performing in Vegas and threw her microphone at an audience member who splashed water on her. Where the story sparked my interest was TMZ reported that the microphone was being listed on eBay and is currently going for $99,900. The bids end tomorrow (Tuesday).

But in my opinion, the microphone has yet to be verified. There are no identifiable features on the eBay listing. There are other listings on eBay claiming to be the same exact microphone. How do we know it is legit?

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Thank you for listening to 'Ahead of the Curve with Coco Mocoe'. You can find Coco on social media (@cocomococe). Tune in every Monday morning for trending pop culture news from a marketing perspective.

For business inquiries or guest appearances, email cocomocoe@whalartalent.com

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Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts!

Follow Nicky on TikTok @nicky.reardon

In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic.

We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship.

For business inquiries, email: cocomocoe@whalartalent.com

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Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling.

But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving young girls baby dolls indoctrinated them into motherhood?

There is a great article about Ruth Handler, the mother of Barbie, on Tablet Magazine (read here)

You can watch "Tiny Shoulders" on Hulu.

This episode is a deep dive into Mattel and the polarizing history of Barbie in the lead up to the 2023 movie. The reason I do not spend much time discussing the Barbie movie is because I stand with the SAG-AFTRA & WGA strike. This is more about the brand behind the doll, Barbie, and is not to be mistaken as a promotional piece of content for the movie.

For business inquiries, email: cocomocoe@whalartalent.com

You can find Coco Mocoe on your favorite social platforms by searching @cocomocoe

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Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more.

Some topics we cover are:

  1. How does she know what stars will have the biggest audience once a show ends

  2. How do reality stars make money and stay in the limelight even after their season has come and gone

  3. She talks about a reality star who was fired from a network show then re-hired

  4. We talk about what people do once their fame fades away

  5. We talk about why so many reality stars are turning to podcasting

  6. She talks about why some stars go broke and what they do afterwards

You can find Courtney on TikTok (@courtneybagby)

For business inquiries, email cocomocoe@whalartalent.com

Thank you for listening and rating my podcast!

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Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that?

Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion.

You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord

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Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.html

Here is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/

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For business inquiries, email: cocomocoe@whalartalent.com

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When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry.

Thank you, thank you, thank you. I hope I make you proud as my audience.

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cocomocoe@whalartalent.com

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Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos.

Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday!

Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here.

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For business inquiries, email: cocomocoe@whalartalent.com

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“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes.

I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show.

I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’.

Follow Jasmine on TikTok (@jasminedarya)

Thank you for reviewing the podcast!

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Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference.

Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well.

We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime.

Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged.

You can find more about @CultureWork via her newsletter or TikTok.

For business inquiries and podcast sponsor requests, email cocomocoe@whalartalent.com

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This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further.

Find Alegría on social:

TikTok: @alegría.irl

Instagram: @wawa.jpg

In this episode, we talk about:

  1. The Kardashians potentially modeling their new season on Hulu after Succession
  2. The idea of class and wealth in the U.K vs. the U.S.
  3. The representation of class systems in the Succession characters
  4. The idea of nepo-babies vs influencers
  5. The TikTok algorithm and how they randomize your virality so it feels like gambling
  6. How the cast of Succession reflects different members of the Kardashians
  7. Gen Alpha being the first generation to not know their own handwriting
  8. The idea that visuals are a new form of language on the internet
  9. The commodification of growing old

For business inquiries or interview requests, email: cocomocoe@whalartalent.com

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The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute, Charli Capricorn: Katie Maloney, Ally Lewber Taurus: Scheana Shay Libra: Tom Schwartz Gemini: Andy Cohen No Leos, Aries or Scorpios on this cast You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective hereIf you like the podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe For business inquiries and sponsorships, email: cocomocoe@whalartalent.com

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Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener.

Here is the NightCap site if you want to purchase protection for your drinks!

Here is a viral clip from their episode of Shark Tank!

We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space.

This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah!

The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always!

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world.

Here is an article from Vogue on all the Met Gala looks

Some looks that stood out to me were from Kylie Jenner, Emma Chamberlain, Rihanna, Pedro Pascal and more! Not only do we talk about the theme, which was Karl Lagerfeld, but we also discuss what celebs did NOT attend - which can be just as telling.

Thank you so much for listening to this episode and giving it a rating! We are climbing the Entertainment News & Pop Culture charts. THANK YOU!

Let me know who you want me to interview in the future!

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more.

We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media.

Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies

Follow Carolina Reynoso (@caroreyrey) on social media here:

Instagram

TikTok

Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike

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If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect.

Instagram: @cocomocoe

TikTok: @cocomocoe

YouTube: Coco Mocoe

LinkedIn: Coco Mocoe

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Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history.

In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far?

Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find ⁠here⁠.

Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle!

If you like the podcast, you will love my socials!

TikTok: @cocomocoe

YouTube: Coco Mocoe

Instagram: @cocomocoe

LinkedIn: Coco Mocoe

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In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our predictions for which couples will make it, which ones won't, and the reasons behind their decisions. Don't miss out on this exclusive breakdown of Love is Blind season 4!The couples who are featured in the wedding finale are: 1. Chelsea and Kwame 2. Micah and Paul3. Tiffany and Brett4. Bliss and Zack Follow Grace Report on YouTube, TikTok and Instagram for more reality TV recaps and deep dives.Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.Let me know who you want me to interview in the future!Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more.

My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out or educate in every second in order to provide value. But Timm's videos act as a reminder that sometimes people just want companionship and don't go on social media to be lectured at. Usually, that is what they are escaping by opening their phones.

Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.

Let me know who you want me to interview in the future!

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in.

And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this episode.

Hear her advice and story on the podcast today.

More recipes on the JZ Eats website: https://jz-eats.com/

The recipe she suggested:

Lemon Orzo Salad With Garlic Butter Shrimp - JZ Eats

Follow her on Instagram and TikTok (@JZEats)

--

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here.

Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to be 'relatable' but rather leans into how out of touch she is.

We also talk about this marketing approach in relation to other trending celebrities like Selena Gomez, Hailey Bieber, Ellen DeGeneres and more. Everything is our opinions and all alleged.

--

If you want more from FluentlyForward, you can find her podcast landing page here.

Instagram: @FluentlyForward

--

If you like the podcast, you will love my socials:

TikTok @CocoMocoe

Instagram @CocoMocoe

YouTube @CocoMocoe

cocomocoe@whalartalent.com

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Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.htmlSome topics covered in this episode: Why the TikTok ban might be xenophobic Why the TikTok ban could officially mark the end of Instagram, Facebook and Meta, as well Is history repeating itself like how Vine ended then we saw some creators jump to YouTube What platform could replace TikTok in it's absense? What creators will come out on top if the ban goes through? How can you best prepare and adapt? Let me know your thoughts on the TikTok ban on my recent TikTok about the topic. My goal is to prepare for the worst but hope for the best. New episodes every Monday morning. If you like my podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: @coco mocoe

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In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into:

  1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton.

  2. How to be unapologetic when creating content online

  3. Her background at a record label and paying influencers to post trending music

  4. The filming of her current reality show

...and much more!

You can follow Madi B Webb here:

Instagram: @madibwebb

TikTok: @madibwebb

Thank you for rating the podcast wherever you listen!

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

Instagram: @cocomocoe

TikTok: @cocomocoe

YouTube: @cocomocoe

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Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah (@wellnessbynorah). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche.

If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout

If you like my podcast, you'll love my socials:

TikTok: @cocomocoe

Instagram: @cocomocoe

YouTube: @cocomocoe

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Hi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned Fulmer from Try Guys. Plus, I want to talk about the stray bullets I got on TikTok recently. A few TikTokers, who I have watched and enjoyed, decided to put me and a few others down to make a point about why views are so important on TikTok. I have worked on this app for years and I know that views come in hills and valleys -- and that's okay! But what is not okay is looking at your followers like currency and putting people down to sell a course. Putting down other creators who are open enough to put their ideas out there should never be a means to an end. As a creator, I am vulnerable enough to put my thoughts and ideas out there -- even when they aren't getting millions of views. And that is okay! We have to give our favorite creators grace to try new things, to grow and to fail in the process -- or else their viral content will be stale in 6 months. If you like my podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe

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Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections.

Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all.

We talk about imposter syndrome, what she looks for when hiring new people for her media company, favorite campaigns she has worked on, and more.

You can find out more about Madeline Moitozo and Juniper Media here:

@msmoitozo on Instagram

@juniper__media on Instagram

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some.

We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ninja society'.

You can find her sunglasses here: secretninjasociety.com

Shelby Jeanne on TikTok: @shelbjeanne

Shelby Jeanne on IG: @shelbjeanne

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media.

Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am: https://www.complex.com/pop-culture/selena-gomez-hailey-bieber-reignited-tiktok-feud-explained

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

Instagram: @cocomocoe

TikTok: @cocomocoe

YouTube: @cocomocoe

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Thank you for rating the podcast wherever you listen!

Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time.

Where you can follow CreepTime:

Podcast (CreepTime the Podcast)

TikTok (@creeptime)

Instagram (@sylasdean)

YouTube (CreepTime)

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On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe.

I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side.

Some cases that seemed to have trickled into exploitation, when it comes to the harm of true crime, are the "Idaho Four" and Gabby Petito. At what point does overconsumption of a case no longer help in raising awareness but rather becomes re-traumatizating for anyone close to the victims?

Another extension of the harm of the internet was the New Jersey teen who committed suicide after being bullied online for a video of her getting hurt by fellow classmates. Suicides in U.S. for people aged 13-24 increased by 7% in 2021 (Center for Disease Control and Prevention). How much of the internet plays a role in that?

Thank you so much for listening!

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How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black face and other things. And her response is a lesson in what not to do during a P.R. crisis. Where do they go from here? Will the lucrative "Cheer" franchise continue on Netflix or is the show officially cursed? This is for educational purposes only! No being mean or dog-piling. When talking about the people and organizations involved in the story this week, it is all my opinions and alleged.Tune into 'Ahead of the Curve' with Coco Mocoe for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials!  Instagram: @cocomocoe TikTok: @cocomocoe  YouTube: @cocomocoe

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Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad.

Here is what I think she should do next from a marketing and media standpoint. What do you think?

This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged.

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.

The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

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TIME STAMPS ⬇️

  • hello - 0:00
  • group #1 - 2:40
  • group #2 - 11:44
  • group #3 - 20:10
  • group #4 - 28:55

ASTROLOGY 🚀

  • mercury enters gemini (4/29) - you will feel communication open up and flow much better. wait to have important conversations once this day arrives.
  • pluto goes retrograde (4/29) - you will feel a shift in your priorities from here until early october once pluto moves out of retrograde
  • taurus solar eclipse (4/30) - you will feel real and practical change with a taurus solar eclipse. it will be a refreshing change of pace after a dreamy & disillusioned pisces conjunction earlier in the month.

(credit: astrologer lisa stardust)

BOOK-A-READING: you can book a tarot reading with me on cameo! If anyone DM's you on social media asking for money, that is a fake account pretending to be me! be careful ❤️

SOCIALS:

  • instagram - @cocomocoe
  • tiktok - @cocomocoe
  • pinterest - @cocomocoeinspo

listen every sunday for a weekly tarot & astrology forecast

TAGS: tarot astrology reading message channeled pick a card pick a deck intuition law of attraction manifestation mercury pluto solar eclipse april may 2022 aries taurus gemini cancer leo virgo libra scorpio sagittarius capricorn aquarius pisces oracle cards love soulmate career twin flame tarot deck tarot cards tarot spread mercury pluto horoscope

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"take what resonates and throw away what doesn't like junk mail."

time stamps below ⬇️

the astrology of right now:

we are leaving a time of great imagination and dreams. while the pisces conjunction was once-in-many-lifetimes, it may have also felt detached. like swimming but your feet can't find the bottom of the pool.

jupiter and neptune were at home in pisces and the dreamy energy was amplified but it may have felt like you were floating with no real direction.

we are entering taurus season which will bring grounded energy to the detached feeling of the pisces conjunction. instead of simply dreaming, you will have more opportunities to see the results of your wishes. things will feel in reach, for the first time in a long time.

time stamps:

  • group #1 - 2:28
  • group #2 - 13:21
  • group #3 - 22:45
  • group #4 - 33:50

listen to the end if you want to hear a quote from 'think & grow rich' by napoleon hill 📕

thank you for making the 'coco mocoe tarot' podcast a part of your weekly routine! tarot & astrology forecasts will be uploaded every sunday morning to help you get an idea on the week ahead.

book-a-reading: cameo.com/cocomocoe

  • instagram - @cocomocoe
  • tiktok - @cocomocoe
  • youtube - coco mocoe

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TIME STAMPS ⬇️  

introduction - 0:00 the astrology of april 2022 - 2:00 group #1 🍒 - 8:14 group #2 ✨- 17:10   group #3 🧚‍♀️- 28:25

(affirmation at the very end)   Find me on CAMEO by searching ‘coco mocoe’ if you want a personalized, 3-card pull 🦋    If March felt detached and slow-motion, it could be because of the heavy placements in Pisces. While Jupiter is a lucky planet and is at home in Pisces, there was still a detached feeling. We knew we wanted more but we had no energy to get out of bed and make things actually happen. While this energy will be amplified in mid-April with a Neptune and Jupiter conjunction in Pisces, there will be some transits to ground us FINALLY! Aries new moon to start the month and then a Taurus solar eclipse on the 30th. You will finally feel movement and energy towards dreams.    More about the astrology of April 2022 here: https://www.nylon.com/life/april-2022-horoscope-astrology  For business inquiries, email: cocomocoe@gmail.com    New episodes of the ‘Coco Mocoe Tarot’ podcast every Sunday. Thank you for making me a part of your weekly routine! ❤️    cocomocoetarot.com

pickacard #tarot

SOCIALS: 

instagram - @cocomocoe   tiktok - @cocomocoe  pinterest - @cocomocoeee  

'Coco Mocoe Tarot' is a spirituality podcast with guided meditations, tarot and astrology readings, manifestation advice and more. Stick around to the end of every episode for a unique affirmation.  tags: april 2022 astrology horoscope jupiter neptune conjunction stellium pisces aries new moon full moon taurus solar eclipse tarot pick a card reading podcast spirituality witch zodiac transits pick a card

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Take what resonates, and throw away what doesn't like junk mail ❤️ 

Time Stamps:

  • Money Reading - 3:17
  • Love Reading - 13:28
  • General Message - 25:55

Stick around to the end if you want to set an intention and hear an affirmation for the week 🦋 

Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.

If you enjoy the podcast, you can rate it wherever you listen.

Socials:

  • YouTube @cocomocoe
  • TikTok @cocomocoe
  • Instagram @cocomocoe

Book-A-Reading:

Find me on Cameo if you want to book a personalized tarot reading with me! Anyone who DM's you is a fake account, be careful besties. 

tarot #astrology #witch

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Thank you for making the #CocoMocoeTarot podcast a part of your Sunday routine 🦋 I love my besties!

This episode is all about how to manifest in 30 days and completely shift realities for the better ⏰ Come back in 30 days and let me know if these tips helped you bring a big wish to life or get close. Let me know if you want more videos on guided meditation or shifting realities.

TIME STAMPS ⬇️

  • Intro - 0:00
  • Step #1 - 2:30
  • Step #2 - 8:07
  • Step #3 - 15:30

Stick around to the end of the episode to set your intention while I light a candle and say an affirmations 🕯

Book-A-Reading: You can book a tarot reading with me on Cameo! If anyone DM's you on social media asking for money, that is a fake account pretending to be me! Be careful ❤️

Socials:

  • Instagram: @cocomocoe
  • TikTok: @cocomocoe
  • YouTube: Coco Mocoe

'Be Delusional' TikTok is by @kierralewis75 📱

manifestation #lawofattraction


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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TIME STAMPS ⬇️   

Group #1 🌹- 1:37 Group #2 🌈 - 15:07 Group #3 🧚‍♀️- 27:55

Stick around to the end for an affirmation & to set your intention!    PERSONAL READINGS: You can search 'coco mocoe' on cameo if you want a personal reading. Anyone who DM's you asking for info or payment is a fake account, be careful.   Thank you for downloading and rating the 'Coco Mocoe Tarot' show wherever you find your favorite podcasts!    'Coco Mocoe Tarot' is a spiritual podcast with tarot and astrology readings, deep dives on manifestation, affirmations and more. Thank you for making my cards and advice a part of your journey!    New episodes every Wednesday and Saturday at 10 am PST cocomocoetarot.com


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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TIME STAMPS:  

0:00 - Introductions  2:40 - Jupiter in Pisces (Expansion + Luck)  20:05  - Neptune Jupiter Conjunction   32:07 - Eclipses   

CAYLA SOCIALS:  

Instagram: @rayesofsunshine  TikTok: @cayladeregis   

COCO SOCIALS:   @cocomocoe on your preferred platforms   When will your manifestations FINALLY come? 🧲 These are the most powerful days of 2022 according to astrology! Enjoy this astrology forecast ✨  Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self. If you enjoy the podcast, you can rate it wherever you listen. cocomocoetarot.com for more!


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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March 2022 Tarot & Astrology Predictions 🍀 Pick-A-Number: 1-3 🍀

TIME STAMPS ⬇️

  • Intro - 0:00
  • Group #1 - 1:30
  • Group #2 - 16:08
  • Group #3 - 28:14
  • Lock In Your Intention - 38:46

Disney Villain Deck 🖤

Using the link above helps me make commission from the amazon affiliate program

PERSONAL READINGS 📖 If you want a reading with me, you can search 'coco mocoe' on cameo.

Anyone who DM's you asking for payment info is a fake account!

SOCIALS 📺

instagram: @cocomocoe

tiktok: @cocomocoe

youtube: coco mocoe

EMAIL: cocomocoe@gmail.com

The 'Coco Mocoe Tarot' podcast is a spirituality and manifestation podcast hosted by Coco Mocoe. Tune in every Wednesday and Saturday for tarot readings, astrology forecasts, affirmations and more.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Thank you for listening to the 'Coco Mocoe Tarot' podcast! 🦋 You can ONLY book a tarot reading with me on Cameo. I will never DM you asking for info, those are fake accounts. SOCIALS: @cocomocoe on everything   EMAIL: cocomocoe@gmail.com Listen to the 'Coco Mocoe Tarot' podcast every Wednesday & Saturday for in-depth tarot readings, astrology forecasts and spiritual advice.  cocomocoetarot.com


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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TIME STAMPS ⬇️  Advice For Your Pisces Season 2022: Tarot & Astrology Reading 🖤 ✨  Pick-A-Number 1-4

Pile #1 - 2:59   Pile #2 - 17:36   Pile #3 - 28:44 Pile #4 - 40:03 

Stick around to the end to make a wish and hear an affirmation 🕯  The sun moves into Pisces between 2/18 and 3/20 of 2022. This magical energy will be amplified because Jupiter is also in Pisces, right now. The planet of luck and expansion which is at home in Pisces. I hope this tarot & astrology reading helps you embrace the joy of this time.  BOOK-A-READING 📖 You can only book a reading with me on cameo! I will never DM you on social media asking for info -- those are fake accounts.    My ONLY socials are:    @cocomocoe on IG   @cocomocoe on TikTok  @cocomocoe on YouTube    Thank you for downloading and rating the 'Coco Mocoe Tarot' podcast on your favorite platforms! ❤️ 

pickacard #tarot


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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3 Spiritual Lessons That Instantly Changed My Life 🦋  Coco Mocoe Tarot Podcast (Ep. 012)  My brain works in analogies and I want to start sharing them with you all. These are three spiritual lessons that instantly changed my life, and I hope can help change yours for the better, too.    "When you make plans, God laughs." -Yiddish Proverb  

Hello - 0:00 How To Book A Reading - 0:59 Lesson #1 - 2:58   Lesson #2 - 9:40   Lesson #3 - 18:54 

'Coco Mocoe Tarot' is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self. HOW TO BOOK-A-READING 📖 you can only book a reading with me on cameo! i will not dm you and those are fake accounts    SOCIALS ⬇️    instagram: cocomocoe   titkok: cocomocoe


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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TIME STAMPS ⬇️ 

Group 1 💕 - 3:17 Group 2 👽 - 17:14 Group 3 🌸 - 28:42

Listen to the end of each reading to make a wish and set an intention while I light a candle to lock it in!  'Coco Mocoe Tarot' is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self. Thank you for downloading and listening to the podcast on your favorite platforms!  New episodes every Wednesday and Saturday at 10 am PST. Thank you for making me a part of your weekly ritual & spiritual journey.  SOCIALS ⬇️ 

Instagram: @cocomocoe  YouTube: Coco Mocoe TikTok: @cocomocoe 

I only have one account on each platform and will NEVER personally message you for information. Those are fake accounts.  Book-A-Reading: The only way you can book a reading with me is on Cameo. I will never DM you asking to book a reading. Those are scam accounts. Be aware.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Do you keep seeing repeated numbers but have no idea what it all means? There is no right or wrong answer for how to interpret these, but here is a breakdown of angel numbers according to astrology.  Synchronicities are a coincidence that seem unlikely but can give you insight into a decision or confirmation you are on the right path. It can not be something that falls under confirmation bias or something that you are looking for that would be obvious to come across. It must be a sign that is out of the ordinary for your typical circumstances.  Angel Numbers Covered: 

111 222 333 444 555 666 777 888 999 1010 1111 1212

Stick around to the end of the podcast if you want a mini tarot & astrology reading!  Book-A-Reading: cameo.com/cocomocoe Thank you for downloading and rating the podcast wherever you listen! ♥️  -  Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.

angelnumbers #synchronicities


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TIME STAMPS BELOW ⬇️   Stick around to the end of the podcast for a DIY money jar spell using household items 💰  

Group 1 (❤️) - 1:52   Group 2 (🦋) - 17:54 Group 3 (🧚‍♀️) - 34:45   

Search 'Coco Mocoe' on Cameo if you want a personalized, 3-card tarot pull 🦋 SOCIALS:

To watch the episodes, follow on YouTube: @cocomocoe  For daily tarot readings, follow on TikTok: @cocomocoe  For daily affirmations and guidance, follow on Instagram: @cocomocoe  For business inquiries & sponsorships, email: cocomocoe@gmail.com

Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.   If you enjoy the podcast, you can rate it wherever you listen.  

tarot #pickacard #cocomocoe


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Did you know that each day of the week is ruled by a specific planet? This astrological concept goes way back and the root word of a few days of the week have a direct correlation to their planetary ruler. For example, Saturn and Saturday. 

Understanding the planetary rulers of each day of the week can help you become a better manifestor, have a better understanding of the patterns in your life and better plan out each week ahead. 

In this episode I go over each day of the week, explain its powers based on its planetary ruler, give you ideas of what to do on each day and tell a few stories about times that this concept helped me manifest big things. 

Time Stamps: 

Sunday - 2:22 Monday - 9:43 Tuesday - 15:05 Wednesday - 21:20 Thursday - 26:19 Friday - 32:32 Saturday - 37:50

To book a personalized tarot reading, you can search 'Coco Mocoe' on Cameo!  Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self. If you enjoy the podcast, you can rate it wherever you listen. Socials:  For daily affirmations, go to Instagram: @cocomocoe For the visual of these podcast, go to YouTube: @cocomocoe For shorter, daily readings, go to TikTok: @cocomocoe


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TIME STAMPS: 

The Astrology of February 2022 - 0:38  Cherry - 3:46  Sun - 20:18 Fairy - 35:14 

If things felt off with romance and communication, it may be because both Venus and Mercury were retrograde. However, both planets go direct the first week of February (1/29 + 2/3) which means things will feel like they flow much easier again. And with an Aquarius new moon, this is the perfect time to set the tone for the future you. February will be a magical month. HOW TO BOOK A READING: If you would like a personalized 3-card tarot pull, you can find me on CAMEO by searching 'coco mocoe' or clicking here. SOCIALS: For daily affirmations and advice, follow @cocomocoe on Instagram. For daily readings and spiritual advice, follow @cocomocoe on TikTok.  To watch the readings back, follow @cocomocoe on YouTube. For business inquiries, email: cocomocoe@gmail.com - Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.   If you enjoy the podcast, you can rate it wherever you listen. Coco Mocoe Tarot Podcast - Episode 007


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Are you in a soulmate, twin flame or karmic relationship? Let's find out!  As a tarot reader, I am asked about relationships daily. These are the three main types of relationships I see and how to navigate them. Disclaimer that everyone interprets energy and relationships differently. This is my own personal belief and I do not think it is the only way. All beliefs are valid! TIME STAMPS:   0:00 - Introduction  2:00 - Karmic Relationships  10:25 - Twin Flame Relationships   17:45 - Soulmate Relationships   How To Know - 32:23  -- Coco Mocoe Tarot is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.   Socials: If you enjoy the podcast, you can rate it wherever you listen. To watch the episodes, follow on YouTube: @cocomocoe For daily tarot readings, follow on TikTok: @cocomocoe For daily affirmations and guidance, follow on Instagram: @cocomocoe


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For those of you listening via podcast, pick a symbol below then scroll to that part of the reading: 

♥️  - 2:53 

🔮  - 13:25

🦋  - 27:26

🪐  - 40:21

Stick around to the end of the podcast to make a wish and hear an affirmation to lock it all in! 🕯 

'Coco Mocoe Tarot' is a spiritual podcast hosted by tarot reader, Coco Mocoe. Listen weekly for deep-dive tarot, astrology and spirituality readings. Thank you for making me a part of your weekly routine on the road to your highest self.

If you enjoy the podcast, rate it wherever you listen. 

To see the readings back, you can watch on YouTube @cocomocoe.

For shorter, daily readings, follow @cocomocoe on TikTok. 

For daily affirmations and guidance, follow on Instagram.


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Listen to the end to make a wish & hear an affirmation! Thank you for trusting my cards & advice.  Watch the reading on the Coco Mocoe Tarot Podcast YouTube channel!  TIME STAMPS: Pile #1 - 2:00 Pile #2: 12:17 Pile #3: 23:50 Pile #4: 35:40 In this episode, we will be using a tarot deck & astrological dice to find out what you should be focusing on, what your current situation looks like, what the future looks like, what your strength is and what you need to overcome to move forward.  Listen to the 'Coco Mocoe Tarot' podcast every Wednesday and Saturday morning for in-depth tarot readings!  Email: cocomocoe@gmail.com  Find me on Cameo to book a personal, 3-card pull: cameo.com/cocomocoe


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Before listening, pick a number 1, 2, 3 or 4. Close your eyes and see what number you feel most drawn to. Then you can skip to the specific reading for your number or listen to all of them and see which clicks best. 

TIME STAMPS:

0:00 - Introduction 

2:07 - Pile #1 (Golden Girls) 

23:23 - Pile #2 (Multi-Colored Deck) 

43:24 - Pile #3 (Disney Fairytale Deck) 

1:01:00 - Pile #4 (Gothic Tarot Deck)   

Share this podcast with a friend who also loves tarot!   

You can listen to this episode back wherever you hear podcasts ✨ 🎧   

Book a personal, 3-card pull on Cameo: cameo.com/cocomocoe   

This is the 'Coco Mocoe Tarot' podcast. New episodes every Saturday & Wednesday morning 🦋 Thank you for making my cards & advice a part of your journey ❤️   

Episode 003: When will you manifest love & romance? 🔥 In-Depth Tarot & Timing Predictions ✨ Pick-A-Card Reading || Coco Mocoe Tarot Podcast (Ep 003)   

tarot #podcast #pickacard #cocomocoe


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How I Read Tarot - The Coco Mocoe Tarot Podcast (Ep. 002)   "If you asked for a sign, this is it" LINK TO THE FEATURED TAROT DECK (WITH INSTRUCTION BOOK) If you use my link, I will receive a percentage of the sales from that purchase)  You can listen back to this episode in podcast form on Apple, Spotify, Google or Anchor 🎧 Your rating will help me grow and reach new heights!  0:00 - Introduction. You can book a reading from me on cameo: https://www.cameo.com/cocomocoe  1:00 - Why do you read tarot?    This is the most important question to ask yourself before picking up a tarot deck. For me, I do it because it gives people a safe space to feel seen and heard and get unbiased advice through the cards. So often, conversations are just two people talking over each other - but the practice of tarot forces you to slow down and give the person you are reading your undivided attention and emotional energy. This can be a very powerful thing!     3:20 - Who can read tarot?   ANYONE! You do not need to be a witch or a psychic to pick up a tarot deck. Tarot began as a card game and has since grown into a way to advice others. There is no reason to gate keep. I have heard people say that you can not get a tarot deck unless someone else gifts it to you which is false! Do what makes you happy - including tarot.    6:40 - How to read tarot?   First, you must find a tarot deck that comes with an instruction book. This book will help you understand that cards as you begin to learn. My first and favorite deck (https://amzn.to/3fcJqKa) came with a booklet that taught me the meaning of the cards along with their reversals. Not everyone reads reversals but it is nice to have that information, in case you do. Make sure you do not get a collectors tarot deck that does not have all of the cards. The deck you get should say '78 tarot cards + book'   12:53 - Major Arcana  These are the cards that have a higher, divine meaning. They will not have a number or suit before them.   13:10 - Minor Arcana  These cards represent the factors that the person can control. They will have a number or suit in front of them.   - Cups = Water Signs. Emotions. Relations.   - Swords = Air Signs. Intellect. Communication. Battle.   - Wands = Fire Signs. Passion. Energy. - Pentacles = Earth Signs. Material Possessions. School. Career.   Most importantly, as a tarot reader it is your job to translate the cards and tell a story then allow space for the person to decide what makes sense for them. It is not your job to predict or change the future.   One trick I like to do is give the person a symbol to look for according to what is on the cards as a way to give them further confirmation this message is for them.  

podcast #tarot #spirituality


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This is an intuitive tarot & astrology reading by tarot reader, Coco Mocoe. Take what resonates and throw away what doesn’t like junk mail. Pick-A-Number 1-3. Once you have your number, you can skip to the part of the tarot reading you picked. Pile #1: 2:22 Pile #2: 15:15 Pile #3: 27:02 If you enjoyed the podcast, please hit some buttons to show your appreciation! You can find the visual of this reading on my YouTube channel, Coco Mocoe. For daily affirmations and to contribute to new episode polls, follow my Instagram, Coco Mocoe. For quick, daily readings - you can follow my TikTok Coco Mocoe. Thank you so much for listening! Have a lucky day. Tune in to Coco Mocoe Tarot podcast for more astrology, tarot, manifestation and over all, witchy, content! 


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