Conversion Tracking Playbook: Recent Episodes
Elevar
Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.
Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Sky Diamond Website
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis.
Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Elephant Room
Gift Note
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Signal Loss -- what it is and how it impacts marketers
Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Neilsen Norman Group (UX research)
The Mom Test Book
Surefoot website
Connect with Laura on LinkedIn
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Signal Loss -- what it is and how it impacts marketers
Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
GA4BigQuery.com
GA4BigQuery on Twitter
Connect with Johan on LinkedIn
Upgrade to Checkout Extensibility with Elevar Tracking
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Fingerprint
Webkit
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Reporting Scopes Explained
Top 7 Most Common Questions Explained
Elevar's GA4 Integration and Training Options
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.
Connect with Brad on LinkedIn
Connect with Kurt here
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Kurt's Website
Unofficial Shopify Podcast
Chat GPT Splitter Tool
Castmagic
Matrixify App
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut!
Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did.
Connect with Brad on LinkedIn
Connect with Nevin over email -- nevin@datadish.io
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Ben Zettler Digital
Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends.
Connect with Brad on LinkedIn
Connect with Nigel on LinkedIn
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
iOS17 Podcast
Alpha Inbound
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.
Connect with Brad on LinkedIn
Connect with Jon on LinkedIn
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
cunderwood.dev -- Link Tracking Overview
Private click measurement from Apple
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today.
Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Links Referenced:
Team Simmer
Simmer GTM SS Course
Podcast Episode -- 1st vs 3rd Party Cookies
Podcast Episode -- Safari 16.4
Connect with Simo on LinkedIn and Twitter
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!).
Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:
- Basic definitions
- Why conversion tracking is not a new problem
- Why technical marketing matters to compound business growth
- How tracking works online
- Difficulties with tracking
- Is tracking needed if you only advertise on one channel
- GA4 data driven model
- Tracking beyond attribution enforcements
Enjoy!
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the future of consent compliance (GDPR, CCPA) and why the experience for end users, brand owners, and consent integrators needs a major overhaul.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Elevar's Server-Side Consent Integrations
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Bandit A/B Testing
Baymard Institute Optimization Tips
Rebuy Smart Cart Apps
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about real-time reporting needs during peak Black Friday Cyber Monday shopping days. Learn what to consider with Universal Analytics, GA4, Elevar, and how to trust your setup is working as expected if you see delays in reporting.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
GA4 Real-Time Reporting
Elevar Real Time Reporting
Google Cloud Instance Upgrade
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), answers the most commons questions that Elevar customers have had about Shopify's New Checkout 1 Upgrade and the new Pixel Manager and Web Pixel API. Questions include differences for Plus and Non-Plus stores, options for upgrading, options for rolling back, what gaps to expect, how checkout.liquid is impacted, and more.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Shopify Pixel Overview from Elevar
Elevar Customer Training and Q&A Registration
Checkout Extensibility Overview
Pixel Manager Overvew
Elevar Integrations
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing program this Q4. You'll also learn about a/b test learnings from previous holiday periods to boost your performance this holiday season.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Pricing UX Optimization Tips
Bandit Testing 101
Thumb Zone Testing
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Shopify Pixels
Shopify Changelog
Upgrade Options for Existing Customers
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Aman Advani, Co-Founder @ CEO of Ministry of Supply, talk about building a Product IQ metric from conversion data to help drive product design, marketing, and strategic business decisions. This is a must-listen for brand owners who lead with product!
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links:
Ministry of Supply
Limited Supply Podcast
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 40 questions that Elevar customers have asked during their onboarding process. Specifically the questions that they need answers to from their Google Analytics data. You'll also hear why "accurate data" is so subjective and can be source of confusion without clarity amongst teams.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Articles referenced:
Analytics Ninja iOS15.5 impact on geolocation data in Google Analytics
Also be sure to check out out previous episodes on creating funnels in GA4 and landing page attribution.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works and a Hydrogen site launch from SKIMS + SDG.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Articles referenced:
Disruptive Digital article
SKIMS
SDG
Tapcart
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 unique perspectives on tracking, data analysis, and conversion rate optimization. You'll hear his thoughts on:
- Is Google Tag Manager really what businesses want?
- Why is CRO based analysis is an after-thought
- What is the most impactful set of data you can glean from analytics
- Segmenting A/B tests by campaign
- 5 skills that help make the best CRO strategists
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 9 tips to help prepare for holiday shopping season. Tips include cleaning up old (or slow) tracking scripts, pausing or delaying scripts during heavy traffic periods, update event tracking for insights, when to a/b test, and how to handle coupon hunters.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
CRO Episode
Allbirds coupon code page
Tracking Integrations for Elevar
Data Studio Report for Event Tracking
Hotjar
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Twitter CAPI
Attentive
Postscript
Klaviyo
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team.
Topics include:
- Tracking on Global-E/International checkouts
- Facebook over-attribution
- Headless data layer implementation and testing
- Subdomain landing page tracking
- Custom event naming convention for Google Analytics
- What type of data does Elevar collect
- Is Shopify split-testing their checkout?
- Why are Elevar's order notes missing
- Blending data layers
- Can you split conversions from native Google Shopping app
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Facebook Over vs Under Reporting
GA Event Tracking Naming Convention Tips
Also be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution.
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughs on AI copywriting.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Nikki Elbaz
Bonjoro
Baboon to the Moon
Drizzly
Avoma
Fellow App
Open AI / Dalle
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
How to Market in Downturn by HBR
US Consumer Price Index in Recession
Salesforce prediction on BFCM
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:
- What is consent management & consent mode
- How does it impact your tracking
- What are examples of different cookie categories
- Why is compliance needed
- How does it work with client-side tracking
- How does it work with Elevar's server-side tracking
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Elevar's Consent and Privacy management docs
Charles Farina Twitter and Simo Ahava Twitter
Google Ads EU Consent announcement
GA4 Funnel episode
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:
-
1 system Chase thinks brands should focus on building first
- Founder vs outsourcing product-market fit
- Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
- Do you have enough revenue to test and is it worth it?
- Optimizing content pages through unique lead opt-ins
- Creative optimization
- Biggest CRO wins and failures
We hope you enjoy!
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Electric Eye
Honest Commerce Podcast
Rightmessage
A/B Test Significance Calculator by VWO
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
eCommerce Playbook Podcast
Andrew's podcast episode with Taylor Holiday @ CTC
Common Thread Collective
andrew@ajfgrowth.com (reach out for the GA vs Facebook templates!)
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:
- GA4 -- creating cohorts by gender
- Segmenting Product and Collection landing page groups
- GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?
- Content analysis funnel -- how does your homepage content funnel users to the appropriate experience
- Feature analysis -- how to segment out feature usage to determine impact on conversion rates
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
GA4 Path explorer
Feature Analysis segmentation example
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Splitting subscription vs one-time purchases via GTM
Selling Plans for Shopify (subscription liquid variables)
Facebook Subscribe event
How to Set Up Google Optimize on Shopify
Google Optimize sync vs async
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent).
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
How To Block Spam Events from Facebook Pixel via GTM
Elevar Facebook Conversion API for Shopify
Facebook's New "Basic Ads"
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these are non-issues for your own site.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Headless Tracking Podcast w/Jon Cairo
URL Decorator
How to Implement Elevar on Zipify Landing Pages
Top Headless Analytics Learning Lessons
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
TikTok Standard Events
Klaviyo API Updates
Klaviyo App Embed Updates (product view event)
Google Marketing Live updates via Wordstream
Elevar GA4 Webinar Signup
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Post Purchase Setup Doc by Elevar
Rebuy
Carthook
Zipify
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Register for GA4 Webinar with Elevar
New UTMs
How to Setup GA4 on Shopify
Real-Time Reporting Update
Google Consent Links:
Overview
Policy
May 2022 Update
UA -> GA4 Event Automation
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Elevar
Daasity
Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.
Show Notes:
(00:40) - Gap in data expertise
(03:15) - Business goal overview
(09:20) - Instagram vs TikTok new customer acquisition test
(20:00) - Retention funnel analysis
(31:00) - OKR framework
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
Elevar
Datasmith
What Matters (OKR)
Brad Redding (Connect on LinkedIn and Twitter) and Ben Zettler (LinkedIn and Twitter) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations.
Show Notes:
(04:00) - User research and talking to customers
(12:40) - Optimizing email flows and campaigns with 7 amazing examples
(28:00) - Fixed vs discount price testing
(32:00) - SMS optimization and merging with Email flows
(42:00) - Facebook, IG, YouTube, TOFU
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Ben Zettler Digital
Klaviyo
Brad Redding (Connect on LinkedIn and Twitter) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one.
Highlights Featured:
Episode 1 - Why some marketing channels are hesitant to go fully server-side tracking
Episode 2 - How friction on Facebook tracking has similar impact to affiliate marketing tracking
Episode 3 - Subscription brands — don’t sleep on event tracking portal behavior to prevent churn before it happens
Episode 4 - GTM server-side pro’s vs con’s — and responsibility of managing your own Google Cloud Instance
Episode 5 - Headless analytics — always assume accurate tracking is going to take longer than you think (pre-launch). Don’t wait until launch to QA, finish setting up, etc.
Episode 8 - Interesting example from Matt at EnquireLabs about how one brand used a survey question — asking what are you using our product for (which was car wash for dirtbikes). They learned customers owned ATVs, but ad created used dirt bikes. They switched creative and ROAS skyrocketed.
Episode 9 - GA4 — so much to tackle here. Biggest issue is the ease of use in using GA data. Big push to BI platform analysis, data studio reports, and of course privacy.
Episode 10 - How to measure OTT, podcast, connected TV and more offline channels. i.e. How to measure beyond Facebook and Google with Ron at Rockerbox
Episode 14 - Why Facebook still over or under reports — main issue we still see is confusion on when FB attributes conversions.
Episode 16 - 43% of worldwide users use adblockers
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Brad Redding (Connect on LinkedIn and Twitter) shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion rate improvement.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Event Builder Chrome Extension
Guess The Test YouTube Videos
Google Optimize
In this unique episode, Brad Redding (Connect on LinkedIn and Twitter) shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription tracking nuances, cross-domain for landing pages, TikTok server-side, GA4, Flow.io checkouts, Reddit, and more.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Brad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers.
Show Notes:
(01:00) - 4 spokes in data collection wheel
(07:30) - Pushing vs pulling data to and from analytics and marketing platforms
(11:30) - Conversions aren't just purchases
(17:30) - 5 of the most common questions and customizations when considering conversion tracking requirements
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Podcast Episode with Ron from Rockerbox
Podcast Episode with Austin from Northbeam
https://www.daasity.com/
https://enquirelabs.com/
Brad Redding (Connect on LinkedIn and Twitter) shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified their adblocker usage and compared to a server-side GA property.
Show Notes:
(01:00) - Adblocker usage stats
(04:20) - Impact of Adblockers on tracking
(08:10) - Is server-side tracking impacted
(11:10) - How Adblockers work & popular types
(15:30) - Quantify Adblocker usage on your own website
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Adblocker stats from Backlinko
https://easylist.to/
Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site.
Show Notes:
(0:30) - Top 6 a/b test experiments of all time
(16:30) - Brand experimentation operating system
(26:00) - Exit intent and onsite survey data driving CRO insights
(31:00) - How survey data helps uncover info missing from onsite
(32:00) - Decoding greatness on Apple vs Samsung
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Guess The Test series
Copyhacker homepage copy examples
Brad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts.
Under Reporting:
- Attribution Window & Conversion Value Reporting Differences
- Short Windows & Reporting Delays
- Recent Events UI does not show iOS events
- Missing fbc or other advanced matching parameters
- Post purchase upsells not configured
- Offsite checkouts missing CAPI
- Facebook's own disclaimer
Over Reporting:
- Attribution Window & Conversion Value Reporting Differences
- No deduplication
- Duplicate events
- SPAM events
- Offline conversion events API
Enjoy!
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
Elevar Knowledgebase Article
Common Thread Collective article on iOS14 and Facebook Analysis
Post Purchase Tracking on Shopify
Brad Redding (Connect on LinkedIn and Twitter) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions.
You'll learn:
- How to think about single vs multi-properties in GA
- How to build rollup vs unique geo-location reports
- Setup for Universal Analytics vs GA4
- Segments vs Comparisons feature in GA4
- Facebook pixel considerations
- Google Ads merchant center and product tag considerations
- Currency conversion
Enjoy!
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
10 Things I Think About GA4 Transition
Brad Redding (Connect on LinkedIn and Twitter) shares his 5 step data analysis process he uses when looking for areas of opportunities in Google Analytics. You'll learn how he analyzes funnels, landing pages, event tracking, micro-funnels, and applying other a/b test winners to new site recommendations. Plus what goals he sets prior to embarking on this 30 minute data dive.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
https://www.getelevar.com/event-builder/
Guess The Test CRO Episodes
Brad Redding (Connect on LinkedIn and Twitter) shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
https://www.getelevar.com/event-builder/
Data studio report
Guess The Test CRO Episodes
Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google.
Show Notes:
(01:30) - Rockerbox 101
(03:20) - What do in-house data teams look like
(08:50) - What happens beyond measuring Facebook and Google
(15:00) - Expect data to be taken away
(17:50) - OTT insights to action
(23:00) - What can go wrong
(28:10) - Only the paranoid survive
(32:10) - Do UTMs work for just FB and Google
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
https://www.rockerbox.com/
Google Sheets Starter Pack from Rockerbox
Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses.
Thoughts include:
- When brands will start to really use GA4 as their primary analytics tool
- Features of GA4 which make it better than Universal Analytics
- GDPR and privacy thoughts on this move
- Self-hosted GA4 (?)
- Data warehousing
- Impact on third party trackers
- Training
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Links Referenced:
https://www.getelevar.com/
https://enquirelabs.com/
Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
This is quick episode on:
- Offline conversions API for Facebook post iOS
- Defining offline conversions in Shopify channel reports
- Why some brands may want these conversions that happen outside of the online store sent to each channel
Links Referenced:
https://www.getelevar.com/
Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(01:30) - Attribution 101
(05:30) - What data dependencies does attribution software have
(09:30) - Why is demand so high for attribution software
(15:00) - Decision making for $40 million brand
(19:00) - Do you still need native pixel tracking?
(26:08) - Attribution software vs data warehousing
(29:20) - Consulting on how to take action
Links Referenced:
https://www.getelevar.com/
https://www.northbeam.io/
https://enquirelabs.com/
https://www.daasity.com/
Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(02:30) - What are challenges specific to Google Analytics tracking
(13:00) - What are challenges with Facebook and other marketing channels
(20:20) - Benefits we hear from Elevar customers why they're going headless
(29:20) - How to manage headless analytics implementations
(35:45) - Predictions on future of headless, Hydrogen, etc
Links:
https://www.getelevar.com/
https://www.getelevar.com/analytics/shopify-headless-analytics/
https://packdigital.com/
https://getshogun.com/frontend
https://nacelle.com/
https://hydrogen.shopify.dev/
Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(00:30) - Difference of web vs server-side container
(03:45) - Benefits to server-side containers
(10:40) - Your responsibilities of owning a server-side container
(15:30) - 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) - Pro's and Con's
Links:
https://www.getelevar.com/
https://www.getelevar.com/guides/server-side-tagging/overview/
Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate).
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(1:30) - Benchmark data on D2C subscriptions from ProfitWell
(4:00) - 5 examples of subscription event tracking to help improve conversion rate & reduce churn
(9:00) - Re-thinking post-purchase email flows for subscription businesses (to help reduce churn)
(12:30) - How sending onsite behavior events to other channels like Klaviyo, Facebook can help reduce churn
Links:
https://www.getelevar.com/
Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(1:00) - 2 reasons why I'm talking about this (+ the stats)
(4:40) - Why an affiliate driving $200K+ in revenue threatened to cancel contract with a brand
(5:50) - Why affiliates change who they promote
(9:00) - How to improve accuracy of affiliate conversion tracking
Links:
https://www.getelevar.com/
Affiliate stats - https://findstack.com/affiliate-marketing-statistics
Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed).
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
Show Notes:
(01:25) - Client-side tracking & fingerprinting
(05:10) - Server-side Tracking
(06:40) - GTM Server-Side container & why everything hasn't moved server-side
(11:40) - Real-time data processing constraints
(16:00) Black Friday Rate-limiting data constraints
(20:00) Undocumented benefits to client-side tracking
Links:
https://www.getelevar.com/