The UBRIK Show: Recent Episodes
Sheyaf Hashim
Ubrik media's very own podcast where Sheyaf & Monash discuss the latest trends and tips for the education & B2B sectors
Revenue Operations or REVOPS
This term is a hot cake these days!
Salespeople & marketers can’t stop obsessing over it.
Top B2B organizations are increasingly leveraging it to accelerate sales productivity and growth.
So, what is revenue operations?
Why does your company need it?
How you can implement the RevOps model to boost revenues?
listen to this episode as Monash, sheyaf & Ashwin try to break it down.
The great resignation, quiet quitting, quiet firing, the future of work, fully-remote, asynchronous work etc.
You've seen these buzzwords pop up in your social media feeds and the articles you read. What do they mean? Have they affected your business? What can you do to make your a office thriving workplace full of happy employees?
Welcome to season 3 of the Ubrik Show.
We're joined by Marilyn Zakhour. Marilyn is the founder of Cosmic Centaurs, a consultancy that helps organizational leaders create happier and more flexible workplaces. Marilyn schooled us on the future of work. Oh, and by the way, if you enjoy this episode and want to go down the rabbit hole, sign up for the 2022 Cosmic Conference. https://www.cosmiccentaurs.com/employee-experience-2022-cosmic-conference
To tell the truth, closing B2B deals has become more difficult after the pandemic. That's because B2B buying behaviour has changed due to factors such as budget cuts and changing purchase decisions.
Against this backdrop, only a revamped marketing strategy will help you
stay vigilant and strategic in the long run.
Like it or not, the pandemic-induced trends are here to stay. So, if you want to keep abreast of changes and stay ahead of the curve, refurbishing your B2B sales and marketing strategy is the way to go for you.
In episode 7, Monash and Ashwin discuss the emerging B2B trends and practical steps to build robust sales and marketing strategies to meet the needs of changing times.
The global pandemic has transformed the B2B buying journey and processes drastically.
As a service provider, if you want to stay at the top of your customers’ minds,
you need to act fast and hook your audience by delivering value.
In episode 6, Monash and Ashwin (our new guest on the show!) uncover the B2B buying processes in the post-pandemic era and discuss how suppliers should keep up with the emerging trends.
Customer Relationship Management (CRM) systems are revolutionizing the way how schools and universities improve enrollments and manage student affairs.
But with several CRMs inundating the market, how do you determine which system would be the best fit for your university?
Listen to what Monash and Sheyaf have to say.
Digitalization in education is maximizing student experiences and modernizing learning environments.
But are you aware that digital forces can streamline the enrollment processes at universities too? Yes, you read that right!
The COVID-19 pandemic has brought unexpected disruptions to
the higher education realm across countries, including UAE.
Besides, competition forces have also impacted student recruitment
results for universities.
A change in outlook can arguably help us adapt our enrollment
strategies to the new normal.
With multiple channels and outlets in place, lead generation is no longer an impossible goal for universities to achieve.
Instead, the lack of collaboration between marketing and sales teams can put a damper on lead to enrolment conversions.
Paid media is the most preferred marketing strategy for the higher education sector.
But can your over-reliance on it can go wrong?` Listen to what Monash and Sheyaf have to say.