Nonprofit Nation with Julia Campbell: Recent Episodes
Julia Campbell
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Storytelling is one of the most powerful ways nonprofits can connect with supporters, but too often, organizations struggle to tell stories that truly resonate.
In this episode of Nonprofit Nation, Julia Campbell sits down with Nicholas Bruneau, communications consultant and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. Drawing from his experience working with organizations such as the United Nations, the World Bank, the European Union, and nonprofits around the world, Nicholas shares practical strategies for creating authentic, ethical, and impactful stories that move people to care—and take action.
Together, Julia and Nicholas explore why storytelling should be a year-round practice rather than a last-minute campaign tactic, how nonprofits can uncover compelling stories hiding in plain sight, and why focusing on people, progress, and purpose creates stronger connections than simply sharing information.
Whether you're a communications professional, fundraiser, executive director, or marketer, this episode is packed with actionable ideas you can start implementing immediately to strengthen your organization's storytelling strategy.
In this episode, you'll learn:
- Why storytelling is essential for building trust and inspiring action.
- Common storytelling mistakes nonprofits make—and how to avoid them.
- Where to find meaningful stories within your organization and community.
- How to create a simple storytelling system instead of scrambling before every campaign.
- Best practices for ethical storytelling that preserves dignity and centers the people behind the story.
- The Challenge → Solution → Impact framework for crafting memorable narratives.
- How to transform awareness into engagement, advocacy, and donations.
- Storytelling formats that are performing well today, including short-form video and behind-the-scenes content.
- Practical habits every nonprofit communicator can adopt to become a stronger storyteller.
Resources Mentioned
- Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
- Storytelling Course: engagewithimpact.com/storytelling
About Nicholas Bruneau
Nicholas Bruneau is a communications consultant, trainer, and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. He helps nonprofits and mission-driven organizations strengthen their digital communications through ethical, audience-centered storytelling that inspires action.
Throughout his career, Nicholas has partnered with organizations including the United Nations, the World Bank, the European Union, and numerous nonprofits and advocacy organizations around the world. His work focuses on helping organizations communicate their mission more effectively, build stronger relationships with supporters, and create lasting impact through strategic storytelling.
Connect with Nicholas Bruneau
If you enjoyed this conversation and want to learn more about Nicholas's work, you can connect with him and explore his storytelling resources below:
🌐 Website: engagewithimpact.com
📖 Learn more about: Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
🎓 Storytelling Course Waitlist: engagewithimpact.com/storytelling
Follow Nicholas for more insights on ethical storytelling, digital communications, and practical strategies to help your nonprofit tell stories that inspire action and create meaningful, lasting impact.
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What if the future of fundraising isn't about finding the perfect answer—but about creating space to ask better questions?
In this episode of Nonprofit Nation, Julia Campbell sits down with longtime nonprofit leader and innovator Tim Sarrantonio, founder of the Generosity Spectrum, to explore a new approach to professional development, generosity, and community learning. Together, they discuss why nonprofits need more opportunities to practice difficult decisions, build trust, and learn collaboratively rather than simply consuming more information.
Tim shares the inspiration behind the Generosity Spectrum and its flagship experience, the Generosity Roundtable an interactive, scenario-based learning environment where nonprofit professionals navigate real-world challenges through storytelling, role-play, and peer discussion. Instead of focusing on finding a single "right" answer, participants develop the judgment, empathy, and confidence needed to lead in an increasingly complex nonprofit landscape.
Julia and Tim also explore how AI, social media, and rapid technological change are reshaping the nonprofit sector, why trust is becoming one of the organization's most valuable assets, and what joyful, community-centered learning can look like for today's nonprofit leaders.
Whether you're a fundraiser, nonprofit marketer, executive director, or simply passionate about building stronger communities, this conversation offers a refreshing perspective on practicing generosity in uncertain times.
In this episode, you'll learn:
- Why Tim founded the Generosity Spectrum and the challenges it aims to solve.
- How the Generosity Roundtable uses storytelling, role-play, and collaborative learning to strengthen nonprofit leadership.
- Why traditional professional development often falls short—and what can work better.
- The connection between generosity, trust, and thriving communities.
- Lessons nonprofits can borrow from industries like medicine and aviation, where professionals practice difficult decisions before facing them in real life.
- How AI, social media, and emerging technology are changing the way nonprofits engage supporters.
- Why creating safe spaces to experiment, reflect, and learn together is critical for the future of the sector.
- What attendees can expect from the Generosity Roundtable at this year's Nonprofit Social Media Summit.
About Tim Sarrantonio
Tim Sarrantonio is the founder of Generosity Spectrum, an initiative dedicated to helping nonprofit professionals learn, connect, and grow through collaborative experiences. A longtime leader in the fundraising and nonprofit technology space, Tim has spent his career exploring the intersection of generosity, storytelling, and innovation.
Through projects like the Generosity Roundtable, he is creating new ways for nonprofit practitioners to build judgment, empathy, and stronger relationships by practicing real-world scenarios in a collaborative environment. His work encourages nonprofit leaders to embrace curiosity, strengthen trust, and navigate an ever-evolving sector with confidence and community.
Connect with Tim
Learn more about the Generosity Spectrum and explore the upcoming Generosity Roundtable experience:
https://www.generosityspectrum.org/password
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Nonprofits are doing incredible work, but if your messaging isn't clear, your impact can easily get lost.
In this episode of Nonprofit Nation, Julia sits down with Ian Stewart, Founder and CEO of Whole Brand Agency and a StoryBrand Certified Guide, to discuss why clear messaging is one of the most powerful fundraising tools nonprofits can have.
Ian explains how confusing language can unintentionally create barriers for donors and supporters, making it harder for them to understand your mission and take action. Drawing from the StoryBrand framework, he shares practical strategies to simplify your messaging, position your donors as the heroes of your story, and create communications that inspire generosity without oversimplifying your mission.
Whether you're planning your next fundraising campaign, refreshing your website, or simply trying to communicate your impact more effectively, this episode offers actionable advice to help your nonprofit connect with the right audience and increase donor engagement.
In this episode, you'll learn:
- Why confusing messaging hurts donor engagement and fundraising.
- The fundamentals of the StoryBrand framework for nonprofits.
- How to simplify complex missions without losing authenticity.
- Tips for creating fundraising campaigns with clear, compelling messaging.
- How storytelling strengthens donor relationships.
- Practical exercises to help clarify your nonprofit's message today.
- Why positioning your donor as the hero leads to stronger engagement.
- How to evaluate whether your current messaging is actually working.
About Ian Stewart
Ian Stewart is the Founder and CEO of Whole Brand Agency, a StoryBrand Certified Guide, and host of the Whole Brand Podcast. He helps organizations clarify their messaging, build trust, and create marketing that keeps their brands top of mind.
Throughout his career, Ian has worked with organizations including the PGA Tour, the University of Colorado, and nonprofits such as America's Kids Belong, Colorado Youth Outdoors, and the Denver Institute of Work and Faith. His passion lies in helping mission-driven organizations communicate with clarity, build meaningful relationships, and grow with intention.
Connect with Ian Stewart
Website: https://wholebrand.agency/
StoryBrand for Nonprofits: https://wholebrand.agency/sbnonprofit/
LinkedIn: https://linkedin.com/in/ianstewart12
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Fundraising doesn't have to feel like a constant race.
In this episode of Nonprofit Nation, Julia Campbell sits down with Chad Barger, fundraising strategist, speaker, and founder of Productive Fundraising, to explore why slowing down may actually be the key to raising more money and building stronger donor relationships.
Inspired by the principles of Slow Productivity, Chad introduces the concept of Slow Fundraising, a more intentional, sustainable approach that helps nonprofit organizations focus on what truly moves the needle instead of getting caught in an endless cycle of more campaigns, more events, and more asks.
Together, Julia and Chad discuss how nonprofit leaders can reduce burnout, prioritize meaningful donor stewardship, and create fundraising cultures that value quality over quantity. They also explore how technology and AI can support fundraising efforts without replacing the human connection that donors value most.
Whether you're a development professional, executive director, or nonprofit leader looking to create healthier fundraising practices, this conversation offers practical strategies for building a more sustainable path to long-term success.
In This Episode, You'll Learn:
- Why doing more isn't always the best fundraising strategy.
- What "Slow Fundraising" really means and why it matters.
- How to identify the fundraising activities that have the greatest impact.
- The connection between fundraiser burnout and organizational culture.
- Why quality donor relationships outperform constant activity.
- How nonprofit leaders can build healthier, more sustainable fundraising teams.
- The role AI and technology should play in supporting—not replacing—human relationships.
- Practical ways to simplify fundraising while improving long-term results.
About Chad Barger
Chad Barger is the Chief Strategist and Owner of Productive Fundraising, where he helps nonprofit professionals fundraise more efficiently and effectively through practical, research-based strategies. An internationally recognized speaker and trainer, Chad specializes in helping small and mid-sized nonprofits improve fundraising performance while creating healthier, more sustainable development programs.
He teaches fundraising at Messiah University and is one of only a select group of fundraising professionals worldwide to hold the prestigious Advanced Certified Fund Raising Executive (ACFRE) credential. Through coaching, consulting, and speaking, Chad equips nonprofit leaders with actionable strategies to strengthen donor relationships, improve productivity, and reduce burnout.
Resources & Connect with Chad
🌐 Website: https://productivefundraising.com/
📖 Book: https://amzn.to/43ND8u2
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People challenges are inevitable in every nonprofit, but too often, leaders find themselves navigating employee conflict, performance issues, and difficult conversations without the tools or training to do so effectively.
In this episode of Nonprofit Nation, Julia Campbell sits down with Bernadette Jones, CEO and Co-Founder of Visionova HR Consulting, to explore how nonprofit leaders can proactively address workplace issues before they become organizational crises.
With more than 20 years of experience helping nonprofits and mission-driven organizations strengthen their workplace culture, Bernadette shares practical strategies for building healthy teams, fostering accountability, and creating a people-first culture that supports both employees and the organization's mission.
Together, Julia and Bernadette discuss why culture and compliance go hand in hand, how to navigate challenging employee situations with confidence, and what nonprofit leaders can do, even without an internal HR department—to create a thriving workplace.
In This Episode, You'll Learn:
- Why people management is one of the biggest leadership challenges nonprofit executives face.
- How to use Bernadette's People Problem Triage™ Framework to identify and address employee issues before they escalate.
- The hidden cost of avoiding difficult conversations or tolerating problematic behavior.
- Why culture and compliance should work together—not separately—to build a healthier organization.
- Essential HR practices every nonprofit should implement, even without a dedicated HR professional.
- Practical ways to prevent burnout, improve employee retention, and create a people-centered workplace.
About Bernadette Jones
Bernadette Jones is the CEO and Co-Founder of Visionova HR Consulting and a culture-first HR strategist, speaker, and SHRM-SCP certified leader with more than 20 years of experience helping nonprofits, small businesses, and mission-driven organizations navigate workplace culture, employee relations, compliance, and leadership communication.
She specializes in helping organizations build stronger workplace cultures, confidently navigate employee challenges, and develop practical people-management strategies that support both organizational success and mission impact. Through her work, Bernadette empowers nonprofit leaders to address difficult conversations, improve team performance, and create workplaces where people can thrive.
Resources & Connect with Bernadette
🌐 Website: https://www.visionovahr.com
💼 LinkedIn: https://www.linkedin.com/in/bernadettejones-visionovahr/
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What if your nonprofit's next biggest advocates aren't celebrities, but the creators your audience already trusts every day?
In this week's episode of Nonprofit Nation, Julia sits down with Ashwath Narayanan, Founder and CEO of Social Currant, to explore how nonprofits can harness the power of creators and influencer partnerships to expand their reach, build authentic communities, and inspire meaningful action.
As audiences increasingly turn to social media creators for news, education, and recommendations, nonprofits have an incredible opportunity to rethink how they communicate their mission. Ashwath shares why creator partnerships are about much more than marketing, they're about trust, storytelling, and building genuine connections that move people to care and act.
Together, they discuss:
- Why creators are becoming one of the most trusted voices online
- The biggest misconceptions nonprofits have about influencer marketing
- How to find creators whose values align with your mission
- Why authenticity matters more than polished, branded content
- Best practices for creator briefs, partnerships, and compensation
- The future of social media, algorithms, and nonprofit communications
- Practical first steps for organizations just beginning their creator marketing journey
Ashwath also shares insights into emerging trends shaping the nonprofit sector, including how organizations can stay relevant in an increasingly fast-moving digital landscape while building lasting relationships with supporters through authentic storytelling.
If your nonprofit has ever wondered whether creator partnerships are worth exploring, this conversation offers practical strategies and a fresh perspective on reaching new audiences where they already are.
🎧 Tune in now and discover how creators can help amplify your mission and expand your impact.
About the Guest
Ashwath Narayanan is the Founder and CEO of Social Currant, a platform that connects nonprofits, advocacy organizations, social impact brands, and CSR initiatives with creators to build authentic influencer marketing campaigns. Social Currant helps organizations identify the right creator partners while managing campaign logistics, including contracts, payments, and creator relationships. Ashwath is passionate about helping nonprofits leverage the creator economy to increase awareness, strengthen community engagement, and drive meaningful social impact.
🔗 Learn more about Ashwath and Social Currant:
- Social Currant: https://www.currant.social/
- Follow Ashwath on LinkedIn: http://linkedin.com/in/ashwathnarayana
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What makes someone truly believe in your nonprofit’s mission enough to give, advocate, and stay connected for the long haul?
In this week’s episode of Nonprofit Nation, Julia sits down with Loree Lipstein, Founder and CEO of Thread Strategies, to unpack one of the most important — and often overlooked — fundraising tools nonprofits need: a compelling case for support.
With more than two decades of experience in nonprofit fundraising and strategy, Loree shares practical insights on how organizations can move beyond generic messaging and clearly communicate their impact in ways that resonate with donors and supporters alike.
Together, they discuss:
✨ What a strong case for support actually looks like
✨ Common messaging mistakes nonprofits make
✨ How to communicate transformation instead of just programs
✨ Fundraising trends nonprofit leaders should pay attention to
✨ Why authentic donor relationships still matter more than ever
✨ How smaller nonprofits can stand out in a crowded funding landscape
Loree also shares thoughtful encouragement for nonprofit leaders navigating donor fatigue, increased demand, and the pressure to constantly do more with less. This episode is packed with practical wisdom, reassurance, and actionable ideas for organizations looking to strengthen their fundraising and messaging strategy.
🎧 Tune in now and join the conversation.
About the Guest
Loree Lipstein is the Founder & CEO of Thread Strategies and a passionate nonprofit leader with more than two decades of experience in fundraising and organizational strategy. She founded Thread Strategies after witnessing many nonprofits struggle to maximize their impact due to funding barriers. Through her work, Loree helps organizations strengthen donor relationships, improve messaging, and build sustainable fundraising systems that support long-term growth and impact.
🔗 Learn more about Loree and Thread Strategies:
• Thread Strategies: https://www.threadstrategies.com/
• Thread Journal: https://www.threadstrategies.com/thread-journal
• Connect with Loree Lipstein: https://www.linkedin.com/in/loreelipstein/
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What if the reason most nonprofit strategic plans fail isn’t the strategy itself, but the process behind it?
In this week’s episode of Nonprofit Nation, Julia sits down with nonprofit consultant, educator, and author Renee Rubin Ross to explore what it truly means to create an inclusive strategic planning process. Drawing from her new book, Inclusive Strategic Planning for Nonprofits, Renee shares why traditional top-down planning often falls short and how organizations can create plans that people actually believe in, support, and implement.
Together, they discuss:
✨ Why inclusive planning leads to stronger alignment and better outcomes
✨ The dangers of performative inclusion in nonprofit leadership
✨ How to authentically engage staff, boards, and stakeholders
✨ The difference between strategy that sits on a shelf vs. strategy that drives action
✨ Practical ways small nonprofits can embrace inclusive planning approaches
Whether your organization is preparing for a new strategic plan or struggling to implement an existing one, this episode offers thoughtful guidance for building a process that energizes teams instead of exhausting them.
🎧 Tune in now and join the conversation.
About the Guest
Dr. Renee Rubin Ross is a recognized leader in board and organizational development and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. She is the author of Inclusive Strategic Planning for Nonprofits: A Five-Step Process to Expand Energy, Alignment, and Opportunity and guides organizations through strategic planning and governance processes that deepen social change, racial justice, and community strength. Renee also directs the Cal State University East Bay Nonprofit Management Certificate program.
🔗 Learn more about Renee Rubin Ross:
• Website: https://www.therosscollective.com/
• Book: https://www.therosscollective.com/book
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What happens when nonprofits stop centering funders and start centering relationships?
In this week’s episode of Nonprofit Nation, Julia sits down with Jacob Adams, founder of Inner Spark Learning Lab, to unpack what he calls the “Disconnection Crisis” — a pattern showing up across education, philanthropy, and social impact work. Drawing from years of experience working with more than 40,000 Black and Brown young people in South Central and East Los Angeles, Jacob shares why so many traditional reform models fail to create lasting change and what becomes possible when organizations build systems rooted in trust, listening, and authentic community partnership.
Together, they explore:
✨ Why transactional fundraising weakens long-term impact
✨ How disconnection shapes philanthropy and funding decisions
✨ What authentic community partnership really looks like
✨ Why relationship-centered leadership matters more than ever
✨ How nonprofits can stay mission-aligned while navigating funding pressures
This thoughtful and inspiring conversation challenges conventional nonprofit narratives and offers a refreshing framework for leaders who want to deepen trust, strengthen impact, and rethink how meaningful change actually happens.
🎧 Tune in now and join the conversation.
About the Guest
Jacob Adams is a former educator turned nonprofit leader focused on transforming schools from the inside out so they become places where Black and Brown youth want to be. He coined the term “Disconnection Crisis” to describe what happens when traditional systems pull young people away from their purpose, creativity, and community. In 2017, he founded STEM to the Future, now known as Inner Spark Learning Lab, to help schools become places kids and families genuinely want and need them to be.
🔗 Connect with Jacob Adams:
• LinkedIn: https://www.linkedin.com/in/jacobadams706/
• Website: https://www.innersparklab.org/
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Healthcare access remains one of the greatest challenges facing communities around the world. But what does it take to build an organization capable of delivering life-saving medical supplies to hospitals and clinics in more than 135 countries while earning the trust of donors, volunteers, and partners along the way?
In this episode, I sit down with Douglas Jackson, President and CEO of Project C.U.R.E., one of the world's largest distributors of donated medical supplies and equipment. Since 1987, Project C.U.R.E. has delivered critical healthcare resources across the globe, mobilizing thousands of volunteers and shipping hundreds of cargo containers annually to communities in need.
We discuss what it takes to build donor confidence at scale, communicate complex global work in a way that inspires support, and lead an organization that balances heart, impact, and operational excellence. Douglas shares valuable insights on humanitarian logistics, volunteer engagement, measuring impact through technology, and the leadership lessons he's learned while guiding a globally recognized nonprofit.
🎙️ In this episode, we discuss:
• How Project C.U.R.E. grew into a global leader in humanitarian healthcare delivery
• What it takes to build and maintain donor trust at scale
• The logistical challenges of delivering medical supplies around the world
• Strategies for communicating complex nonprofit work in a compelling way
• The role volunteers play in powering large-scale impact
• How technology and data help measure and demonstrate outcomes
• Leadership lessons from managing a high-impact global organization
• What nonprofit leaders can learn about scaling mission-driven work sustainably
This episode is a must-listen for nonprofit executives, fundraisers, board members, and anyone interested in building organizations that create meaningful impact through trust, operational excellence, and mission-focused leadership.
💼 About Douglas Jackson
Douglas Jackson is the President and CEO of Project C.U.R.E., one of the world's largest distributors of donated medical supplies and equipment. Since joining the organization in 1997, he has helped expand its global reach, overseeing the delivery of life-saving healthcare resources to hospitals and clinics in more than 135 countries.
Under Douglas's leadership, Project C.U.R.E. ships approximately 200 cargo containers of medical supplies annually and mobilizes tens of thousands of volunteers to support its mission of improving healthcare access worldwide. The organization has earned national recognition for its impact, transparency, and operational excellence, including being named one of America's top charities.
🔗 Connect with Douglas Jackson: https://www.linkedin.com/in/dr-douglas-jackson
🌎 Learn More About Project C.U.R.E. https://projectcure.org/
📚 Resources & Links
• How Doug Jackson Turns Audacity Into Impact: A Changemaker's Story
• TEDx Talk: What Are You Willing to Trade Your Life For?
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Live from GiveCon 2026, this special roundtable episode brings together some of the nonprofit sector's most candid voices for a conversation about the advice, lessons, and realities that rarely make it into conference presentations.
Some of the most valuable advice in this industry never makes it onto a conference slide. In this live discussion, we get into the conversations leaders usually save for hallways, coffee breaks, and happy hours, the mistakes nonprofits repeat, the tradeoffs leaders know exist but rarely say out loud, and the places where even experienced professionals genuinely disagree.
🎙️ In this episode, we discuss:
• The mistakes nonprofit leaders see organizations make time and time again
• The hidden challenges that come with growth and scaling impact
• Tough decisions that don't have easy answers
• Fundraising, leadership, and organizational tradeoffs
• Lessons learned from years of experience in the nonprofit sector
• Different perspectives on what success and sustainability really look like
• Practical advice for navigating uncertainty and change
This conversation is honest, insightful, and a little provocative. It's the kind of discussion that reminds you that you're not alone in wrestling with difficult decisions, competing priorities, and the constant pressure to do more with less.
Whether you're a nonprofit executive, fundraiser, marketer, consultant, board member, or emerging leader, you'll walk away with fresh perspectives, practical takeaways, and perhaps a few assumptions challenged along the way.
Come ready to listen, laugh, and maybe rethink something you were sure you had figured out.
🌎 About GiveCon
GiveCon is Bloomerang's annual conference designed to bring together nonprofit professionals, fundraisers, marketers, and industry experts to share ideas, build connections, and learn practical strategies for creating greater impact.
🔗 Learn More About GiveCon & Bloomerang https://bloomerang.com
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Nonprofits are often told to scale their impact, but what happens when growth risks pulling organizations away from the communities they serve?
In this episode, I sit down with Angelique Albert, CEO of Native Forward Scholars Fund, to discuss what it means to grow with intention, stay rooted in community, and lead through trust. Raised on the Flathead Indian Reservation and now leading the largest provider of direct scholarships to Native students in the United States, Angelique brings a powerful perspective on leadership, equity, and philanthropy.
Native Forward has awarded more than $350 million in scholarships to over 22,000 students across 500 Tribes, helping Native students pursue higher education while preserving culture, identity, and belonging.
We explore how Angelique's upbringing shaped her leadership philosophy, why scholarships alone aren't enough to ensure student success, and what nonprofits truly need from funders to create lasting change. The conversation also dives into the impact of receiving a transformational $50 million unrestricted gift from MacKenzie Scott, and what trust-based philanthropy can unlock when organizations are given the flexibility to meet community needs.
Angelique shares candid lessons on scaling impact without losing your roots, navigating a significant increase in demand, and ensuring that growth remains grounded in mission, culture, and community. This episode is a must-listen for nonprofit leaders, funders, and anyone interested in building organizations that lead with trust, equity, and long-term impact.
🎧 In this episode, we discuss:
- What unrestricted funding really makes possible for nonprofits
- Why trust-based philanthropy is essential—not optional
- The challenges and opportunities that come with rapid growth
- How Native Forward is redefining student success
- Building organizations that remain community-centered while scaling
- What funders still misunderstand about nonprofit impact
- Lessons in leadership, equity, and staying true to your roots as you grow
💼 About Angelique Albert
Angelique Albert is the CEO of Native Forward Scholars Fund, the largest provider of direct scholarships to Native students in the United States. A proud member of the Confederated Salish and Kootenai Tribes, she is a passionate advocate for educational equity, community empowerment, and expanding opportunities for Native students nationwide.
Since becoming CEO in 2017, Angelique has led Native Forward through a period of remarkable growth, helping the organization award more than $350 million in scholarships to over 20,000 students representing 500 Tribal Nations across all 50 states. Her leadership is rooted in the belief that education is a powerful tool for strengthening individuals, families, and communities.
Recognized nationally for her impact in philanthropy and nonprofit leadership, Angelique continues to champion trust-based giving, student success, and sustainable growth while ensuring Native voices and communities remain at the center of the work.
🔗 Connect with Angelique: https://www.linkedin.com/in/angelique-albert-a849a741/
🌐 Learn more about Native Forward: https://www.nativeforward.org/
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Nonprofits are producing more digital content than ever - emails, social posts, website updates, advocacy campaigns -yet many practitioners still feel like their work doesn’t add up to a cohesive strategy.
In this episode, I speak with digital strategist Brad Caldana about how nonprofit organizations can move from executing scattered digital tactics to leading with a clear strategic plan.
Brad shares insights from more than two decades of work at the intersection of technology, organizing, and social impact, including his role as Digital Training Director for the Obama 2012 Presidential Campaign. We explore how nonprofits can build digital strategies that align goals, audiences, infrastructure, and budget -especially as AI accelerates the pace of digital work.
The conversation also explores practical ways nonprofits can integrate AI thoughtfully, avoid common pitfalls, and develop digital strategies that truly support their mission.
💼 About Brad Caldana
Brad Caldana has spent over 20 years working at the intersection of technology, digital strategy, and social impact. As the Founder of the Center for Digital Strategy, his work focuses on helping nonprofits, advocacy organizations, and campaigns embrace innovation to build capacity, drive engagement, and deliver measurable results.
Over the course of his career, Brad has played a pivotal role in several transformative moments within digital organizing.
Brad is the author of The Digital Plan, a comprehensive guide written for practitioners and leaders looking to ground their digital work in scalable strategy.
This same commitment to capacity-building drives his current initiatives through the Center for Digital Strategy, which delivers impact through industry summits, accelerators, and direct advising. Operating as a Fractional Digital Strategy Officer, Brad partners with organizations to safely integrate AI, test innovative approaches, and future-proof their digital ecosystems.
At the core of his work, Brad is dedicated to helping people and organizations maximize the digital tools and opportunities available to them. Whether leading a training, building a community of practice, or advising an executive team, his ultimate goal is to help organizations meet the moment and amplify their impact.
🔗 Connect with Brad on LinkedIn
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In a world defined by uncertainty-funding cuts, global instability, and constant change-what if doubt isn’t something to overcome, but something to lead with?
In this episode, I sit down with Marc A. Pitman, founder of Concord Leadership Group and a leading voice in nonprofit leadership, fundraising, and executive coaching.
With more than two decades of experience coaching CEOs and training over 25,000 leaders across the globe, Marc brings a deeply practical and refreshingly human approach to leadership. He is also the author of Ask Without Fear! and his latest book, The Surprising Gift of Doubt.
At a time when nonprofit leaders are facing unprecedented challenges such as shrinking funding streams, rising demand for services, team burnout, and global instability, Marc offers a powerful reframe: doubt is not a liability. It’s a leadership advantage.
In this conversation, we explore how leaders can navigate ambiguity without losing clarity, make thoughtful decisions without perfect information, and foster trust even when the future feels uncertain. Marc shares practical frameworks, coaching insights, and real-world examples to help nonprofit professionals turn uncertainty into a source of strength rather than stress.
Whether you're leading an organization, managing a team, or responsible for fundraising in a volatile environment, this episode will challenge how you think about confidence, control, and what it truly means to lead.
💼 About Marc Pitman
Marc is the founder of Concord Leadership Group and has served as its CEO for 20 years. In that time, he has presented trainings and keynotes to over 27,000 participants in North America, Europe, Mexico, and New Zealand; coached more than 130 CEOs, C-suite executives, directors, and owners — through the dot-com bust, the aftermath of 9/11, the 2008 recession, and the COVID-19 pandemic; and in the last few years has certified an additional 45 Quadrant 3 Leadership Coaches, who have gone on to coach and train more than 45,290 leaders in corporations, government, associations, and nonprofits. Marc holds his masters in organizational leadership from Regent University.
He is a Certified Franklin Covey Coach, a Certified Speaking Professional of the National Speakers Association, and past-president of the South Carolina chapter of the International Coaching Federation. He has appeared in or been recognized by media outlets and publications including NBC, Fox News, Al Jazeera, Success magazine, Real Simple, and the Chronicle of Philanthropy. Marc is the author of Ask Without Fear!®, which has been translated into Dutch, Polish, Spanish, and Mandarin. His latest book is The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. Marc speaks nationally and internationally on leadership, influence, storytelling, and fundraising and is the voice behind FRC, one of the longest-running blogs in the nonprofit sector (est. 2003). He is executive director of The Nonprofit Academy; an advisory board member of innovative fundraising platform Pennybridge in Orebro, Sweden; and a former advisory panel member of the Rogare Think Tank at Plymouth University, Plymouth, United Kingdom.
He is married to his best friend and is the father of three amazing kids, who, if he’s belting ’80s tunes, will deny they know him.
🔗 Resources and Links
https://concordleadershipgroup.com/
https://www.linkedin.com/in/marcapitman/
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This is an episode detailing some of the highlights from my recent session at the AFP international conference in San Diego - Josh Hirsch and I delivered a standing room only session on Mastering Short-Form Video, and it was so fun to be back at ICON and standing in front of nonprofits curious about video content and wanting to learn and connect. I’ll have more interviews and audio content from the conference in the coming weeks.
Description: Short-form video is no longer a nice-to-have in nonprofit communications. It is, increasingly, a must-have.
Instagram Reels. YouTube Shorts. TikTok videos. Facebook short clips. These rapidly consumable vertical videos have changed how people engage with content online, including our donors.
Across platforms, audiences are watching video content more than ever, and they are responding to it. Short-form video has the potential to do what long emails and even static graphics cannot: build trust quickly, show impact visually, and inspire actions right where supporters are scrolling.
But despite the opportunity, many fundraisers feel daunted.
“We don’t have time for video.”
“We don’t have a videographer.”
“I’m not creative enough.”
These are familiar refrains. But they miss the mark.
Short-form video isn’t about production value. It’s about clarity of story, consistency of message, and authentic human connection. You don’t need Hollywood-level equipment. You need heart and you need a unique perspective (which you have, from your hands-on work in the trenches). Let’s start with understanding why short-form video works for fundraising.
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This is the recording of a webinar that I recently did, called From Scroll to Support: 10 Ways to Drive More Donors to Your Online Giving Page.
Get the Nonprofit Social Media Content Planner: https://www.donorperfect.com/whitepapers/generic/the-nonprofit-social-media-content-planner/
Many nonprofits spend time optimizing their donation forms but struggle with a bigger challenge: getting the right people to the form in the first place. In today’s crowded digital environment, supporters rarely arrive at a giving page by accident. Instead, they move through a series of online interactions: social media, email, ads, and other digital touchpoints. In this session, we’ll go through ten practical and effective ways nonprofits can guide supporters from online engagement to making a gift. Participants will learn how to create compelling content, strengthen calls to action, and strategically lead supporters to their online giving forms.
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In this episode, Julia sits down with Cristóbal Durán and Derek Kitts, founders of WinFlip, to explore how AI-driven tools are reshaping the landscape of local political campaigns and what that means for nonprofits and grassroots organizers. While national campaigns often have access to sophisticated data and strategy teams, down-ballot candidates frequently operate without the same resources.
They share how the platform is working to close this gap—helping candidates better understand their districts, calculate realistic paths to victory, and make smarter, data-informed decisions without the need for large consulting teams.
The conversation also examines how nonprofits can apply these same principles to advocacy, fundraising, and community engagement—while maintaining ethical standards and trust.
💡 Key Topics Covered
- The hidden technology gap in local and down-ballot campaigns
- How AI can support (not replace) grassroots organizing
- Understanding and calculating a campaign’s “win number”
- Making campaign strategy accessible to first-time candidates
- Practical applications of AI for nonprofit leaders
- Ethical considerations in AI-driven civic engagement
💼 Cristobal Duran
Cristobal is a public affairs and communications professional focused on strengthening grassroots democracy through technology. With a Master of Public Administration from Virginia Tech and experience supporting over 500 political campaigns, he has worked across communications, compliance, and campaign strategy.
He is the founder of WinFlip, an AI-driven platform designed to help down-ballot candidates understand their districts, calculate realistic paths to victory, and make smarter strategic decisions. His work focuses on democratizing access to campaign strategy, lowering the barriers to running for office, and enabling more people to participate in the democratic process.
Connect with Cristobal on LinkedIn
💼 Derek Kitts
Derek Kitts is a retired Army veteran, entrepreneur, and elected Supervisor in Montgomery County, Virginia. With over 24 years of military service and a decade in campaign operations, he leads Tempus Leadership Solutions and co-founded Project Icarus AI, bringing innovative tools to political campaigns. His work centers on service, accountability, and helping others succeed.
Connect with Derek on LinkedIn
🔗 Resources and Links
- WinFlip Website
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What should nonprofits do when their communities are grieving, fearful, and demanding accountability?
In moments of crisis, nonprofit leaders are often called upon to do more than deliver services. They must communicate with empathy, support their teams, stand alongside their communities, and decide whether, and how, to speak publicly about events that are unfolding in real time.
In this episode of Nonprofit Nation, I’m joined by Jacques Hebert, communications director at the McKnight Foundation. We discuss how nonprofit organizations and foundations can respond when tragedy and tension impact the communities they serve.
The conversation was inspired by a powerful public statement from McKnight Foundation president Tonya Allen following the tragic events in Minneapolis and the ongoing pain and fear felt by many residents across Minnesota. Her message called for dignity, accountability, and safety while acknowledging the deep grief and concern many community members are experiencing.
Jacques shares insights into the role that communications leaders play during moments like this: when the stakes are high, emotions are raw, and communities are looking to trusted institutions for leadership.
We explore how nonprofits can step up for their communities while also caring for their staff, navigating uncertainty, and communicating in ways that are responsible, values-driven, and grounded in empathy.
Moments of crisis test our institutions, our leadership, and our values. This conversation explores how the nonprofit sector can respond with compassion, clarity, and courage.
💼 About Jacques Herbert
Jacques serves on McKnight’s Executive Leadership Team and leads communications for the Foundation. Since joining McKnight in 2022, Jacques has directed the Foundation’s enterprise-wide communications strategies with vision, care, and impact. Under his leadership, the Communications Team has played a vital role in shaping how we share our story, connect with our partners, and amplify the work of those advancing justice, equity, and climate solutions in our communities.
Jacques brings nearly two decades of experience in communications, public relations, public affairs, marketing, and advertising, across the corporate, nonprofit, and philanthropic sectors. His career has spanned large technology companies, nonprofit media organizations, environmental NGOs, and philanthropic institutions. Prior to joining McKnight, Jacques led communications for Environmental Defense Fund’s (EDF) global coastal resilience initiative, directing comprehensive communications campaigns that advanced supportive policies at the local, state, and federal levels. He also led communications for Restore the Mississippi River Delta, a coalition of national and state-based organizations working to address ongoing disaster recovery and build long-term climate resilience for Louisiana’s coastal communities, creating a model in policy, engagement, and communications for many other climate-vulnerable communities to follow. He previously served as communications director for the National Audubon Society as part of the same coalition. Before that, Jacques held positions at Mother Jones magazine, Google, and YouTube, all focused on driving innovation and impact through communications, digital advertising, and storytelling.
Jacques serves on the Board of Directors of Esperanza United and helped establish COMNET Minnesota as the state’s first local chapter of The Communications Network.
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What does it really take to build a thriving community in the nonprofit sector?
On this episode, I’m joined by Jon McCoy and Becky Endicott, co-founders of We Are For Good, a global nonprofit community and podcast dedicated to helping nonprofit professionals learn, grow, and lead with purpose. Through their platform, Jon and Becky have helped thousands of fundraisers and nonprofit leaders connect with one another, share ideas, and navigate a rapidly evolving sector.
We explore why community building has become such a critical need for nonprofit professionals, the biggest shifts happening in fundraising and communications today, and why storytelling and narrative power are more important than ever.
Jon and Becky share what they’ve learned from hundreds of conversations with nonprofit leaders, along with practical insights for organizations that want to strengthen their communities, communicate more effectively, and inspire supporters through authentic stories.
Whether you're a nonprofit leader, fundraiser, or communicator, this conversation offers thoughtful perspective on how connection and narrative can help move the sector forward.
💼 About Jon McCoy and Becky Endicott
Jon McCoy and Becky Endicott are nonprofit leaders, storytellers, and community builders on a mission to spark an Impact Uprising—helping people do more good, together. They’re the co-founders of We Are For Good, a global ecosystem for nonprofit professionals and social impact leaders that blends storytelling, learning, community, and activation around one simple belief: What starts here, ripples.
They're the hosts of the We Are For Good Podcast, where they have hosted nearly 700 conversations with fundraisers, philanthropists, and some of the most generous humans on the planet—sharing fresh mindsets, practical tools, and real talk for the messy middle of doing good.
Beyond the podcast, they’ve built a global community for nonprofit leaders to connect, collaborate, and grow—online and through quarterly ImpactUp local gatherings around the world. Their free community app brings together 3,500+ changemakers from across the globe and is available in the App Store so the community can go with you wherever you go. They also host the We Are For Good Summit, a high-energy, hope-filled experience designed to help leaders find clarity, momentum, and community for the year ahead.
🔗 Resources & Links:
- Website: https://www.weareforgood.com/
- Podcast: We Are For Good Podcast
- Community: The We Are For Good Community
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Only 5% of the population say they would consider fostering. How can tech solutions and community based engagement increase this number? That’s the focus of this episode of Nonprofit Nation, where I talk with Ben Sand, TEDx speaker, nonprofit founder, and CEO of The Contingent.
Founded in 2009 and headquartered in Portland, Oregon, The Contingent partners with government agencies, nonprofits, and businesses to accelerate impact in foster care, education, and leadership development. Its mission is bold: empower leaders and mobilize communities to solve local problems using the same data-driven strategies that power the world’s most successful companies.
At the heart of The Contingent’s work is the Air Game: A proprietary digital mobilization strategy designed to recruit volunteers and foster parents at scale. In a world where only 5% of people say they would consider fostering, identifying and engaging that audience is both an art and a science.
Through its Every Child Initiative, The Contingent has:
- Engaged over 12,000 individuals exploring foster parenting
- Prepared 7,000+ families to begin the foster care process
- Mobilized more than 31,000 volunteers to support children and families
Ben’s TEDx talk, Harnessing Technology to Transform Foster Care, challenges the sector to ask: if the largest organizations in the world use data to reach the right audience, why aren’t we doing the same for our most pressing social challenges?
This episode is a powerful reminder that while ideas are everywhere, solutions that truly work for those experiencing the problem are priceless.
💼 About Ben Sand
Ben Sand grew up in Spokane, Washington, is the son of a single mother, and one of six siblings. He always roots for the underdog. Ben is CEO of The Contingent (www.thecontingent.org), a national venture nonprofit designed to empower leaders and mobilize community for the common good. Alongside a robust workforce development portfolio, The Contingent runs Every Child, an initiative spreading across the country to mobilize volunteers and foster families to care for kids in crisis. The Contingent has won national awards for the innovative use of data and technology.
🔗 Resources & Links:
- Ben’s TEDx Talk
- https://thecontingent.org/
- https://www.linkedin.com/in/ben-sand-91a48711/
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Technology has transformed nearly every sector, but foundations have often lagged behind. What would it look like if grantmaking systems were designed with nonprofits in mind?
In this episode, we speak with Maya Kuppermann, Co-Founder and CEO of Temelio, a modern grants management software platform serving small to mid-sized foundations. Drawing on her experience across nonprofit leadership, family philanthropy, software, and strategic consulting at McKinsey & Company, Maya shares how technology can reduce administrative burdens, improve funder–grantee relationships, and unlock more equitable access to funding.
We explore the intersection of tech and the nonprofit sector, the promise and risks of AI in grantmaking, and why better data systems can lead to more effective philanthropy. Maya also discusses how foundations can rethink their processes to better serve the communities they aim to impact.
💼 About Maya Kuppermann
Maya Kuppermann is the Co-Founder and CEO of Temelio, a modern grants management software company serving the small to mid-sized grantmaking market. Her career spans diverse sectors, including nonprofit leadership, family philanthropy, software, and strategic consulting with McKinsey & Company. Maya has worked with hundreds of funders to implement Temelio's modern grantmaking software and is passionate about the impact of effective technology tools in the nonprofit sector. Maya holds a BA in Human Biology, Education, and Dance from Stanford University. When not leading Temelio, she volunteers with local nonprofits, hosts dinner parties for family and friends in New York, and spends Sundays going on long walks while listening to podcasts (she is a big fan of Ezra Klein, the NYT Daily podcast).
🔗 Resources and Links
Visit Temelio's Website
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Trust is one of the most essential elements of nonprofit work. But in today’s climate of polarization, fear, and institutional skepticism, trust in institutions is decimated, and nonprofit leaders are navigating challenges unlike any we’ve seen before.
In this episode, Erica Pelletreau joins us to discuss the Trust Playbook, a framework for trustbuilding in moments of fracture. We explore the 7 Steps to Trustbuilding, grounded in brain science and communications research, and examine what it means to practice the discipline of trust - early communication, moral seriousness, humility, and a refusal to look away from what people are actually experiencing.
This conversation is not about finding the perfect words. It’s about building steady, values-based communication systems that strengthen trust inside organizations and across communities.
If you’re leading in uncertain times and looking for practical tools to communicate with clarity and care, this episode offers actionable guidance you can use immediately.
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Creating digital content is easier than ever, but turning that content into real-world action is where many nonprofits struggle. With crowded feeds and shrinking attention spans, organizations must find new ways to cut through the noise and truly mobilize their communities.
In today's, I welcome Kiara Williams, founder of Digital Movement Media and Treuse Cinema and co-founder of Warriors in the Garden. Kiara is a movement builder, strategist, and storyteller whose work connects digital storytelling with real-world community impact.
Kiara shares her Digital to Action Framework, a powerful approach designed to help nonprofits move beyond posting online and instead create strategies that inspire participation, organize communities, and drive measurable change.
We also explore Kiara’s unconventional leadership journey—from organizing thousands of people during the 2020 racial justice movements to building purpose-driven ventures focused on storytelling, entrepreneurship, and community impact.
💡 Key Topics
- Why many nonprofit digital campaigns struggle to inspire real action
- The Digital to Action Framework and how it helps turn digital engagement into impact
- Using storytelling and content creation to mobilize communities
- Building trust and authenticity with online audiences
- The difference between engagement metrics and meaningful community action
- How nonprofits with limited resources can build powerful digital movements
- Kiara’s journey from grassroots organizing to movement-driven entrepreneurship
- Practical strategies for turning digital storytelling into community mobilization
💼 About Kiara Williams
Kiara Williams is the Founder of Digital Movement Media and Treuse Cinema, and co-founder of Warriors in the Garden. She is a movement builder, strategist, and storyteller focused on using digital media to drive community engagement and social impact.
At just 20 years old, Kiara helped organize thousands of people during the 2020 racial justice movements in New York City. Today, she continues to bridge digital strategy, storytelling, and organizing to help movements, nonprofits, and communities translate online momentum into real-world action.
Now based in Detroit, Kiara is building purpose-driven ventures while studying environmental science and championing bold, authentic conversations around entrepreneurship, activism, and unconventional leadership paths. Her work has been featured in Vogue UK, NPR, The New York Times, and VICE News.
🔗 Resources & Links
- 🔗 https://www.linkedin.com/in/its-kiara-williams-/
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In today’s nonprofit sector, transparency isn’t just a buzzword—it’s a strategic lever for equity, credibility, and access to resources. Amid growing scrutiny, shifting donor expectations, and declining federal funding, nonprofits must find new ways to build trust and demonstrate value.
In this timely and essential episode of Nonprofit Nation, I welcome Brittany Hall, Senior Director of Equitable Access at Candid, to discuss how nonprofits can use Candid’s Seals of Transparency to strengthen their public profiles, build donor trust, and unlock critical funding—especially for smaller, underfunded, and BIPOC-led organizations. With the launch of the new 2026 Seals, Candid is doubling down on accessibility, shared data standards, and transparency as public infrastructure for the sector.
Brittany also shares insights from Candid’s recent blog post,Meeting This Moment: Helping Nonprofits That Lost Federal Funding, and explains how Candid is adapting its tools and strategy to support organizations hit hardest by changing funding flows.
Whether you're a nonprofit leader, fundraiser, or funder, this episode will challenge you to see transparency not as compliance—but as a powerful tool for systemic change.
💡 Key Topics:
- What the Candid Seals of Transparency are—and what they are not
- Why transparency leads to increased funding and stronger donor relationships
- How nonprofits can use Seals to reduce administrative burden
- Addressing trust gaps for BIPOC-led and under-resourced organizations
- Candid’s response to widespread loss of federal funding
- How funders can use shared data standards to ease burdens on nonprofits
- What equitable access to infrastructure really looks like
💼 About Brittany Hall
Brittany Hall is Senior Director of Equitable Access at Candid, a nonprofit dedicated to making the social sector more efficient, equitable, and effective by sharing information about foundations and nonprofit organizations. She is spearheading efforts to identify and overcome barriers faced by historically underrepresented groups in accessing funding by providing nonprofits with equitable access to the networks, skills, and resources necessary for them to effectively carry out their missions. Above all, her work is centered in ensuring that all nonprofits, regardless of their background, have fair and equitable access to funding, enabling them to deliver sustainable impact and advance community trust, opportunity, and overall quality of life.
Brittany currently serves as the chair of the board of directors for the Contemporary Arts Network (CAN) Foundation, an organization dedicated to building sustainable careers for the creative class through artist development, arts education, and public art projects, while strengthening communities through the arts.
🔗 Resources & Links:
- 🔗 Candid’s Seals of Transparency
- 🔗 Claim or update your nonprofit profile
- 🔗 Blog: Meeting This Moment – Helping Nonprofits That Lost Federal Funding
- 🔗 Candid Blog
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What if the biggest barrier to your fundraising success isn’t your strategy or your donor list — but your workplace culture?
In this insightful episode, I sit down with Marcia Beckner, a nationally recognized nonprofit founder, CEO mentor, culture strategist, and host of the Nonprofit CEO SPARK podcast. Marcia is the creator of the Culture CARES® Framework, a proven model for helping nonprofit leaders build healthy, inclusive, and empowering organizational cultures where everyone can thrive — and where fundraising can flourish.
Marcia shares her powerful personal journey, beginning with a life-altering ovarian cancer diagnosis in her 20s that led her to found MyLifeLine Cancer Foundation. Under her leadership, the organization grew nationally and eventually merged with a global nonprofit, reaching over 300,000 cancer patients and families.
Today, Marcia works with mission-driven leaders across the country to tackle a commonly overlooked truth: your culture is your growth engine. Without alignment, even the best fundraising strategies fall flat. But when leadership, values, and strategy are united? Teams thrive. Revenue grows. Burnout fades.
💡 You’ll learn:
- Why fundraising breakthroughs don’t happen without cultural alignment
- How to recognize and repair cultural misalignments in your organization
- The essential components of the Culture CARES® Framework
- Practical leadership shifts that reduce burnout and unlock momentum
- How inclusive cultures drive both mission and money
- Marcia’s personal story of resilience, reinvention, and impact — and how it shaped her leadership philosophy
Whether you're an executive director, fundraiser, or board leader, this episode offers a fresh, energizing perspective on what it really takes to build sustainable, thriving nonprofits.
💼 About Marcia Beckner
Marcia Beckner is the Founder & CEO of Culture CARES®, a consulting firm that helps nonprofit executives lead with confidence, unify their teams, and build inclusive cultures. She created the Culture CARES® Framework, a practical, proven approach to healthy workplace cultures. After being diagnosed with ovarian cancer at age 27, Marcia founded MyLifeLine Cancer Foundation in 2007 with a vision to transform the cancer experience through connection and community. She led its national growth and successful merger with the Cancer Support Community, expanding its impact to more than 300,000 cancer patients and families.
Today, Marcia guides nonprofit leaders through executive coaching, mentoring, and strategic advisory services. Her clients have included the Epilepsy Foundation, Colorado College, Colorado Nonprofit Association, Beryl Institute, The Art Garage, Pepper’s Senior Dog Sanctuary, The Collaborative of the SCFD in Denver, and many more. Her passion is helping organizations build healthy, empowering, and inclusive cultures where all staff can thrive.
🔗 Resources and Links
- 🌐 Website: www.CultureCARES.com
- 🎙️ Podcast: Nonprofit CEO SPARK
- 📚 Book: You Are Meant for Great Things
- 🧡 MyLifeLine Cancer Foundation:www.MyLifeLine.org
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Social Media for Social Good Academy is OPEN for enrollment! Class starts Feb 23 so don't delay - sign up now!
Social media is not slowing down.
But here’s the good news: you do not need to do everything.
In this episode of Nonprofit Nation, I’m breaking down what’s actually working right now, and what you can safely ignore.
Because 2026 is not the year to chase every shiny object.
It’s the year to get focused.
I'm talking about:
- Short-form video
- Engagement signals
- Storytelling that converts
- Smart AI use
- Platform-specific strategy
- And building community beyond campaigns
If you’ve been feeling overwhelmed, this episode will help you simplify.
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Workplace giving is one of the most underused tools in a fundraiser’s toolkit—but it’s also one of the most powerful.
More than 26 million U.S. employees have access to workplace giving programs, and in 2024, they donated an estimated $3 billion to nonprofits. With corporate matches included, the average employee gift totaled $1,744. That’s a major opportunity!
In this episode, we’re talking about why workplace giving is so much more than a matching gift: it’s a strategic lever for building stronger donor relationships, deepening community partnerships, and expanding your reach to younger, purpose-driven supporters.
My guest is Matt Nash, Executive Director of The Blackbaud Giving Fund, which has disbursed more than $1.6 billion to over 195,000 nonprofits around the world. He’s also a former senior leader at Fidelity Charitable and brings decades of insight into donor behavior, corporate philanthropy, and what’s next for fundraising.
💡 Together, we explore:
- How workplace giving is evolving, and what nonprofits need to know heading into 2026
- What’s changing in the expectations of employees, companies, and donors
- How to make the most of matching gift programs and workplace donations
- Five concrete ways to turn workplace giving into long-term donor engagement
- Why this channel is a key strategy for reaching and retaining younger donors
We also highlight a real-world example from Note in the Pocket, a North Carolina nonprofit that doubled its corporate volunteer hours between 2022 and 2024. When a hurricane hit, their workplace giving partnerships paid off in a big way—one company stepped in with space, funding, and logistical support to help keep their back-to-school programs on track. It’s a powerful reminder that the relationships you build through workplace giving don’t just boost donations—they build resilience.
This episode will give you a roadmap to strengthen your workplace giving strategy—and head into the new year ready to grow.
🔗 Links & Resources
- https://www.linkedin.com/in/matt-nash/
- https://www.linkedin.com/company/the-blackbaud-giving-fund/
- https://www.facebook.com/BlackbaudGivingFund
- https://www.instagram.com/blackbaudgivingfund/
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In this episode, Julia Campbell discusses the evolving landscape of nonprofit social media management in 2026. She shares insights on the challenges faced by social media managers, including low engagement rates and the importance of community building.
Julia provides five essential tips for effective social media management, emphasizing the need for time management, mental health breaks, and the acceptance of imperfection in content creation. She encourages listeners to advocate for themselves within their organizations and highlights the significance of marketing as part of the nonprofit mission.
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What does it really mean to lead through change—especially when you're still figuring things out yourself?
This week on Nonprofit Nation, we’re diving into what it takes to navigate organizational change with a growth mindset. My guest is Sabine Gedeon—executive coach, transformational speaker, and host of The Aligned Leader Show podcast. She has 20 years of experience guiding leaders and organizations through critical moments of growth, change, and reinvention.
We talk about the reality behind change—what it feels like to lead in the messy middle, why high-achieving leaders often hide their process, and how vulnerability can become a strategic advantage. Sabine brings a rare mix of emotional intelligence and practical wisdom to this conversation—reminding us that leadership isn’t about having all the answers. It’s about staying open, steady, and self-aware as you grow.
🔍 We explore:
- How to lead through organizational change even when the outcome is unclear
- What it looks like to shift from performance to presence in leadership
- How to reframe setbacks as information, not personal failure
- The pressure leaders feel to “have it all together”—and how to let go of that
- What it means to be witnessed in growth, not just the results
Sabine’s insights are especially relevant for nonprofit leaders navigating transition, burnout, or major strategic shifts. Her reflection questions and mindset frameworks offer a grounded way to stay clear and connected—even in seasons of uncertainty.
💼 About Sabine Gedeon
Sabine Gedeon is a transformational speaker, executive coach, and leadership strategist with over 20 years of experience guiding leaders and organizations through critical moments of growth, change, and reinvention.
As the founder of Gedeon Enterprises, she partners with high-impact leaders to build resilience, strengthen team alignment, and lead with greater clarity and influence. Her work has been featured in national media, and in 2025, she was named one of Influence Digest’s Top 15 Coaches in San Diego.
Sabine holds a Master’s degree in Organizational Leadership, is a certified ICF Professional Coach, and is the author of Transformed: The Journey to Becoming and two additional books on self-leadership and personal power.
🧰 Resources & Links:
- https://sabinegedeon.com/
- https://www.linkedin.com/in/sabinegedeon/
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What happens when a nonprofit loses critical federal funding overnight? And how can we prepare for even greater funding shifts ahead?
In this episode, we explore the changing landscape of charitable funding—what’s happening now, what’s coming with the 2026 federal budget, and how nonprofits can build resilience in the face of uncertainty.
My guest is Kendall Webb, a pioneer in digital philanthropy and the Founder & Executive Director of Charity Bridge Fund—a new, nonpartisan platform that connects donors with nonprofits that have lost federal funding. With over 25 years of experience at the intersection of giving, technology, and impact, Kendall brings both a big-picture perspective and practical advice for today’s nonprofit leaders.
💡 We discuss:
- What’s at stake for nonprofits as the 2026 federal budget looms
- How to proactively prepare for funding gaps before they hit
- Why transparency and data-driven giving are essential in this next era of philanthropy
- How platforms like Charity Bridge Fund can connect donors and nonprofits in smarter, more sustainable ways
- Broader trends in digital giving and what they mean for fundraising in 2025 and beyond
Kendall also shares powerful insights from her own journey—from co-founding WorldTeach as a Harvard undergrad, to launching JustGive, one of the first online donation platforms, to volunteering as an EMT and clinic support worker in her local community. Her career is a testament to what’s possible when innovation, service, and generosity come together.
💼 About Kendall Webb
Kendall Webb is a pioneer in online philanthropy, with over 25 years of experience shaping the way individuals, nonprofits, and companies engage in charitable giving. As the Founder & Executive Director of Charity Bridge Fund, she has been a trusted advisor on digital giving strategy, helping organizations and corporations integrate meaningful giving programs into their platforms.
Kendall’s passion for impact began early. As a Harvard undergraduate, she helped launch WorldTeach, a global education nonprofit. After early roles at Goldman Sachs and the World Bank, she volunteered in Uganda, deepening her commitment to service and international development.
Upon returning to the U.S., Kendall joined the founding team at More.com, one of the earliest e-commerce platforms. It was there that she recognized the Internet’s power to transform philanthropy—a realization that led her to launch one of the first nonprofit donation platforms on the web in 2000.
Since then, Kendall has remained at the forefront of digital giving—building strategic partnerships, advising on donation infrastructure, and working to ensure that generosity remains accessible, transparent, and impactful in the digital age.
🧰 Resources & Links:
- https://www.charitybridgefund.org/
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Feeling stretched too thin? Wondering how your nonprofit will survive the next wave of challenges? You’re not alone.
As we head into 2026, nonprofit leaders are asking tough questions: Where is funding going? Why is donor behavior shifting? How can we keep our teams motivated in the face of burnout and uncertainty?
This week, I’m joined by Rob Harter — veteran nonprofit executive, leadership coach, and host of the long-running Nonprofit Leadership Podcast — to explore what’s really happening across the sector, and where the hope lies. Drawing from his decades of experience, his writing on organizational health and leadership, and the hundreds of interviews he’s conducted on the Nonprofit Leadership Podcast, Rob offers a hopeful — but honest — roadmap for social impact organizations navigating change.
🔍 About Rob Harter
Rob is a nonprofit executive professional with over 30 years of experience in leading and building social impact organizations. Rob is known as an inspirational leader with contagious energy and entrepreneurial spirit. He is a frequent speaker and seminar facilitator, and he founded and hosts the “Nonprofit Leadership Podcast”, which has had over 541,000 downloads, is heard in 179 countries and is in the top 1.5% of all podcasts globally according to Listen Notes.
Rob has been a member of and contributor for the Forbes Nonprofit Council. Rob was invited to be part of Harvard Business School’s “Young American Leaders Program”. He also serves on the Utah Advisory Committee for the US Global Leadership Coalition. Rob has chaired the MLK Jr. Commission for Human Rights for the State of Utah and served as the Chair of the Utah Nonprofit Association’s Board as well as serving on the Park City Chamber of Commerce. Rob was voted as the professional “Citizen of the Year” for Park City by the local Rotary club, received the Park City “Chief’s Award for Community Service” and was also recognized as a “Hometown Hero” by Salt Lake Magazine. Most recently, Rob has launched his own Coaching business Rob Harter Coaching and Consulting as a way to invest in and strengthen leaders and individuals to grow both personally and professionally. He is a certified Professional Coach and Certified Enneagram Instructor along with being a Neurofeedback trained technician.
Rob has received a Bachelor’s, Master’s and Doctorate degrees. He loves deep powder skiing, hiking, cycling, reading great books, and traveling to new places. Most of all, Rob loves spending quality time with his amazing wife and family.
🧰 Resources & Links:
- Nonprofit Leadership Podcast: https://nonprofitleadershippodcast.org/
- Rob’s website: https://robharter.com/
- Connect with Rob on LinkedIn: https://www.linkedin.com/in/dr-rob-harter-25457313/
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If you’ve ever wondered whether AI is actually useful for your nonprofit - and how to implement without tech-savvy or overwhelm - this episode is for you.
Joining me are Darian Rodriguez Heyman, social entrepreneur, nonprofit strategist, Heyman also founded AI4NP.org, a national hub for AI education in the social sector, and Cheryl Contee, a pioneering technology entrepreneur and digital transformation expert and Chief Innovation Officer at BrightWorksAI.com and co-author of the new book AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause,
Darian and Cheryl bring a wealth of insight into how nonprofits can harness AI to work smarter, not harder. AI for Nonprofits is a practical, resource-rich guide based on interviews with 57 nonprofit leaders (including me!) who are successfully leveraging AI to enhance fundraising, streamline operations, and engage supporters more effectively — all while staying grounded in mission, values, and ethics.
Together, we explore the most accessible tools, the smartest use cases, and the common pitfalls to avoid when adopting AI in your organization. Whether you're AI-curious or already experimenting, you'll come away with actionable next steps to help you move forward confidently.
🎧 In This Episode, We Discuss:
- Actionable ways to use AI for donor communications, content creation, and outreach
- The fundamentals of data privacy and compliance every nonprofit must understand
- Top AI tools recommended by experts across the nonprofit sector
- How to avoid the most common mistakes nonprofits make when adopting AI
- How equity and inclusion must factor into AI implementation strategies
🧰 Resources & Links:
- Get the book: AI for Nonprofits
💼 Guest Bio
Cheryl Contee is the Chief Innovation Officer at BrightWorksAI.com. She is a pioneering technology entrepreneur and digital transformation expert. Cheryl is renowned as a trailblazing startup founder and a trusted advisor on innovation & impact. She inspires audiences globally as a leading voice on inclusive entrepreneurship and social enterprise. She has co-authored a bestselling new book called "AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause" with Darian Rodriguez Heyman sharing insights from over 50 AI experts intended to help nonprofit leaders embrace new tech. She is also a senior advisor for PosterChild.AI and co-founder of Change Agent AI, mission-driven & gamechanging AI powered startups.
Darian Rodriguez Heyman is a seasoned nonprofit leader, fundraiser, and social entrepreneur best known for making complex ideas accessible and actionable. He began his impact journey as Executive Director of Craigslist Foundation, where he launched the Nonprofit Boot Camp — which quickly became the largest nonprofit gathering in the Bay Area. He’s the author of Nonprofit Fundraising 101, editor of the best-selling Nonprofit Management 101, and most recently, co-author of AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, a tactical guide featuring insights from 57 nonprofit leaders on how to responsibly and effectively integrate AI into fundraising, marketing, program delivery, and operations.
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"We’re not just telling stories anymore—we’re helping people make sense of the world."
That’s the powerful message behind this week’s episode of Nonprofit Nation featuring Kristen Grimm, founder and strategist of Spitfire Strategies, a leading communications firm that helps nonprofits, foundations, and social changemakers sharpen their voice and deepen their impact.
In this conversation, Kristen introduces the concept of “meaning-making” — the process of helping people interpret what’s happening around them, understand what it means, and decide how to act. With the world experiencing unprecedented levels of uncertainty, polarization, and complexity, Kristen argues that communicators now face a once-in-a-generation opportunity to help people cut through the noise and find clarity, purpose, and direction.
Drawing on her recently published meaning-making blog series, Kristen shares a timely roadmap for nonprofit leaders looking to rise above the chaos and communicate with resonance. You’ll hear about the different phases of meaning-making, how to spot a "meaning-making window" when it opens, and why now is the time to shift from persuasion to perspective-shaping.
🔍 In This Episode, We Discuss:
- What “meaning-making” really is — and why it's vital right now
- Why traditional messaging may fall flat in today’s environment
- The phases of meaning-making: from recognition to resonance
- Tools to assess your organization's readiness to lead with meaning
- Real-world examples of meaning-making strategies in action
- How small or resource-constrained nonprofits can start this work today
💼 About Kristen Grimm
Kristen is the founder of Spitfire Strategies, a public interest firm focused on advancing racial, economic and social justice, protecting the environment and promoting opportunity for all. She has extensive experience running smart communication and campaign efforts that create lasting social change. A hopeful strategist, she believes progress is always possible, setbacks are sources of inspiration and building beyond the choir is where the real work is. She is the mastermind behind Spitfire’s Smart Chart, Planning to Win, Mindful Messaging and Replenishing Trust, thinks fast in a crisis, is deft at drawing phenomenal visionary speeches out of leaders and is someone you want in your corner when you’re ready to go big. When it comes to storytelling, all you need to know is that her last name is Grimm.
🧰 Resources & Links:
- 🔗 Kristen Grimm’s Meaning-Making Series – Spitfire Strategies
- 🔗 Meaning-Making: An Idea Whose Time Has Come and How to Make It Come to Fruition
- 🔗 Meaning-Making: Approaches to Consider
- 🔗 Meaning-Making: Live Examples We Can Watch Play Out
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Social media success isn’t just about posting content and hoping for the best. It's about strategy, audience insight, and internal advocacy.
This was originally a live conversation on LinkedIn.
Listen in to my conversation with Kate Meyers Emery, Ph.D., Senior Digital Comms Manager at Candid and one of the most insightful voices speaking up about what social media professionals really need to succeed.
Kate shares why social media needs to be seen as an organization-wide responsibility, how SMMs can elevate their role beyond “just posting,” and what nonprofits must do to ensure these roles are sustainable and strategic going into 2026.
In this episode, we cover:
- Why social media is a team sport, even if you're the only one on the field
- How to advocate for your work and educate others about its value
- Strategies to build a culture of content collaboration across departments
- What systems and tools need to evolve for long-term sustainability
- What’s ahead in 2026: predictions and priorities for social media teams
About Kate:
With over 14 years of experience, Kate Meyers Emery, Ph.D., has proven track record of using experimentation, data, and creativity to transform complex stories into simple yet compelling content on social media, web, email, and other digital platforms. She is a data nerd who uses her depth of industry knowledge, natural curiosity, and background in anthropology to create innovative, inclusive, and human-centered stories in digital spaces.
Kate has worked with nonprofits, museums, and universities to engage and educate. She is currently the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media.
Connect with Kate on LinkedIn: https://www.linkedin.com/in/meyersemery/
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
💰 What’s a DAF and why should nonprofits - of every size- care about this trend in giving?
My guest this week is Mitch Stein, Head of Strategy at Chariot, a fintech company revolutionizing how nonprofits receive Donor-Advised Fund (DAF) donations. Mitch shows us the growing significance of DAFs - which now hold over $230 billion in charitable assets - and why most nonprofits are still leaving money on the table.
From integrating DAFs into digital fundraising to engaging donors more strategically, Mitch shares actionable insights from the field, including recent findings from Chariot’s DAF Fundraising Report. Whether you're new to DAFs or ready to optimize your approach, this conversation offers clear takeaways for every fundraiser and mission-driven leader.
💡 Together, we explore:
- What Donor-Advised Funds (DAFs) are, and why they’re so important now
- Ways nonprofits can integrate DAFs into digital campaigns and donor journeys
- Surprising insights from Chariot’s DAF Fundraising Report
- Why fundraisers may be overlooking DAF donors in their marketing
- Common misconceptions about DAFs
- What’s ahead for DAFs, and how nonprofits can prepare now
💼 About Mitch Stein
Mitch Stein is the Head of Strategy for Chariot - a financial technology company focused on DAF payments. Mitch leads the company's stakeholder engagement and industry-wide initiatives like the DAF Fundraising Report and DAF Day.
Prior to Chariot, Mitch founded a marketplace for nonprofits called Pond, which connected organizations with the best software and services for their mission. Mitch previously spent 7 years as an Investment Banker at Goldman Sachs, where his work included running client strategy for the CEO and serving as a Vice President in the Technology, Media & Telecom deal team.
Mitch is an avid fundraiser for nonprofits himself, having participated in Cycle for the Cause since 2016 and serving as a board member for The LGBT Center of NYC since 2019.
🧰 Resources & Links:
- Chariot’s Website
- DAF Fundraising Report
- DAF Day
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How do you tell stories that not only inform but inspire people to act? In this episode of Nonprofit Nation, I’m joined by Caroline Keylock, co-founder of LookUP, a global storytelling consultancy helping nonprofits, brands, and agencies harness the power of narrative to drive growth, connection, and impact.
Caroline shares her unique perspective drawn from both the nonprofit and commercial sectors, including her work with Wikimedia, Alzheimer’s organizations, and The Communications Network. Her message is clear: in a noisy world filled with apathy and misinformation, storytelling is not a nice-to-have - it’s absolutely essential.
🎧 In This Episode, We Discuss:
- he critical difference between telling your story and telling your audience’s story
- How to structure a story to make it memorable—and actionable
- What nonprofits can learn from entertainment storytelling
- Why story is the key to alignment, clarity, and influence—internally and externally
This is a conversation for communicators, leaders, and change-makers who want their messages to matter, and to move.
💼 About Caroline Keylock
Caroline Keylock is co-founder of LookUP, a storytelling consultancy working with people and organisations to drive growth through the power of story. She spends half her time working with non-profits globally (Wikimedia, Alzheimers, The Communications Network); and the other half working with agencies, media owners, and brands who want to harness their story to give them clarity as to their future goals, get their teams to work together more effectively, or sell what they do more effectively. She believes that storytelling has become the essential skill for organisations working in social good, in a world of apathy and disinformation, and LookUP are increasingly working with companies in this space to help them harness this skill.
🧰 Resources & Links:
- LookUP website
- Follow Caroline on LinkedIn
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if everything you’ve been taught about fundraising isn’t wrong—but just too safe?
In this episode, I’m joined by Lisa L. Stueckemann, CFRE, author of Fundraising Rebel—a book that’s shaking up how we think about donor relationships, generosity, and what it means to lead with courage in today’s fundraising landscape.
Lisa is a consultant, mentor, and nationally recognized speaker who’s worked with hundreds of nonprofit teams to help them ditch the “donor-centric” buzzwords and build real, lasting connections instead. In a time when donor trust is down and fundraising feels harder than ever, Lisa offers a refreshing—and rebellious—approach to leadership, authenticity, and generosity.
💡 We talk about:
- What it really means to be a fundraising rebel
- How to build donor loyalty in a time of burnout and disconnection
- Why “donor-centered” fundraising may be doing more harm than good
- How to talk about money in ways that feel honest and aligned
- Strategies to lead with courage, not just KPIs
If you’re ready to shake off the guilt, say goodbye to outdated scripts, and fundraise with more freedom—this conversation is for you.
💼 Lisa Stueckemann
Lisa L. Stueckemann, CFRE, is the author of “Fundraising Rebel.” She has over 15 years of experience in the nonprofit sector. Her Bachelor of Fine Arts in Musical Theatre from the University of Cincinnati-College Conservatory of Music and Master of Nonprofit Administration from North Park University provide a unique and creative lens to her fundraising strategy and leadership style. She has on-the-ground experience in annual giving, major gifts, corporate philanthropy, event design, cause-marketing, and communications. She truly enjoys encouraging fundraising and marketing teams and forwarding the sector through teaching, consulting, and mentoring. A sought-after speaker on fundraising and leadership, Lisa regularly speaks at local, state, and national conferences.
🧰 Resources & Links:
- 🔗 Learn more at fundraisingrebel.org
- 📘 Get the book: Fundraising Rebel on Amazon
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What does it take to lead with strength and compassion when your work revolves around trauma, crisis, and healing?
In this episode, I’m joined by Bridgette Stumpf, CEO and Co-Founder, and Lindsey Silverberg, Executive Director at Volare, a nonprofit based in Washington, DC that provides free, trauma-informed legal, advocacy, and therapeutic services to survivors of crime. Formerly known as the Network for Victim Recovery of DC (NVRDC), Volare has grown from a grassroots startup into a $5M organization with national reach.
Bridgette and Lindsey share what it takes to lead in the survivor services space - from building resilient teams and navigating resource scarcity, to advocating for systemic reform and shifting how organizations think about trauma, healing, and justice.
We also talk about how they use storytelling, marketing, and even their own podcast (TraumaTies) to engage with their community while honoring the complexity and sensitivity of the work.
💡 In this episode, we cover:
- What it means to create a truly trauma-informed organization (not just a program)
- How to prevent burnout and build resilience in your team
- Creative strategies for sharing resources and building cross-sector partnerships
- Fundraising and scaling in a challenging environment
- Using social media and storytelling to deepen impact—without retraumatizing
- Why they launched a podcast, and what it’s taught them about leadership and connection
💼 Bridgette Stumpff
Bridgette Stumpf, Esq., is the CEO at Volare (formerly Network for Victim Recovery of DC (NVRDC)), a position she has held since co-founding the organization in 2012. She has over 15 years of experience advocating to ensure those impacted by crime are afforded meaningful rights and access to supportive services to mitigate the negative effects of trauma post-victimization.
💼 Lindsey Silverberg
Lindsey Silverberg is the Executive Director at Volare In this capacity, Lindsey works to ensure seamless delivery of survivor services in the acute crisis response, advocacy and case management, legal, and therapeutic programs. Her responsibilities range from building infrastructure and support for direct service staff, to educating the local and national community about trauma, and thinking big with Volare's CEO on how to help survivors achieve survivor-defined justice. Lindsey joined Volare as one of the first full time staff members in 2012, as an advocate providing hospital accompaniment for sexual assault survivors, attending court, and offering direct advocacy support to survivors of crime. She received her B.A. from the University of Maryland and her M.A. from the University of North Carolina Wilmington.
🧰 Resources & Links:
- 🎧 Check out their podcast: TraumaTies
- 🔗 Learn more: volare-empowers.org
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What does it take to build a truly inclusive, culturally competent organization where burnout isn’t the norm — but the exception?
In this episode of Nonprofit Nation, I’m joined by Dr. Rick Rodriguez, Co-Founder and Learning Partner at The Rooted Life — a first-generation, LGBTQ+, minority-founded, bilingual coaching and consulting organization that centers people, culture, and identity at the heart of leadership.
With over 20 years of experience supporting schools, nonprofits, and mission-driven organizations, Rick offers a healing-centered, equity-driven approach to leadership and organizational development. He helps teams go beyond surface-level diversity initiatives to foster environments where people not only feel seen — but truly belong and thrive.
💡 Key Topics:
- Why tackling burnout requires cultural change — not just better scheduling
- How bilingual and bicultural leadership can expand the lens of inclusion
- The difference between performative allyship and transformative equity work
- What it means to lead from a place deeply rooted in identity and values
- Practical steps nonprofits can take to build more culturally competent teams
🔍 About Dr. Rick Rodriguez
Rooted in the Chichimeca people of Central and Southern Mexico -Rick is a first-generation Mexicano Americano originally from Laredo, Texas. Rick has lived through and acknowledges the challenges that individuals and communities of color face across our systems. Barriers to success have further fueled his mission to ensure that the work is laser-focused on removing such barriers and mindsets for others.
Rick brings experience from the corporate , K-12, and social sectors where his leadership has incorporated collaborative approaches to strategies, structures, and frameworks that center on the needs of individuals, teams, and systems while engaging necessary internal and external stakeholders in the process for progress. Rick is a strong believer in the reality that “Si se puede!” and is determined to lead efforts that bring about what is best for all.
Rick holds a B.A. in Sociology from Texas A&M University – San Antonio, an M.S. in Human Resource Development, and an Ed.D in Professional Leadership K-12 from the University of Houston. Now based in La Tierra del Encanto (New Mexico), the mountains are calling and Rick is steadfast in reclaiming what should and will be.
🧰 Resources & Links:
- https://www.therootedlife.org/about
- https://www.linkedin.com/in/rick-rodriguez-ed-d-1667b751/
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
🪷Nonprofit Nation is supported by Bloomerang. Download their 12 Year-End Fundraising Checklists and get helpful templates to help you raise more. 🪷
This episode was recorded live on LinkedIn.
The final months of the year can feel like a sprint—and for nonprofit fundraisers, it’s often a marathon on top of that. Between Giving Tuesday, holiday campaigns, and meeting year-end goals, teams are juggling outreach, reporting, donor stewardship, and internal pressure to perform with limited resources.
But what if fundraisers could move from a place of overwhelm to a sense of abundance—not by working harder, but by working smarter?
In this episode of Nonprofit Nation, we’re diving into the power and possibility of AI with Tommy Vacek, Chief Technology Officer at Bloomerang. Tommy brings a unique perspective to this conversation—not only as a tech leader, but as someone deeply invested in building tools that amplify, not replace, human effort in the nonprofit sector.
Together, we explore how AI can become a trusted ally to fundraisers, especially during the high-pressure year-end season. From practical ways AI can lighten the lift—like automating repetitive tasks or drafting donor communications—to more strategic considerations around ethics and human connection, this conversation is full of actionable insights for nonprofit leaders looking to embrace AI with confidence and clarity.
Tommy also shares a behind-the-scenes look at how Bloomerang is approaching AI within its own platform, and how the company is working to ensure its tools are aligned with the values and real-world challenges of the fundraising community.
🔍 We Discuss:
- Why year-end fundraising is a perfect test case for smart AI implementation
- Real-world examples of how AI can support donor segmentation, appeal writing, and campaign optimization
- How nonprofit professionals can upskill to stay ahead of the AI curve
- Ethical considerations and how to keep technology aligned with trust and transparency
- A sneak peek into how Bloomerang is integrating AI in ways that empower, not overwhelm, fundraising teams
🧰 Resources & Links:
Learn more about Bloomerang's AI tool: https://bloomerang.com/blog/meet-penny/
Connect with Tommy Vacek on LinkedIn
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what mat
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
🪷Nonprofit Nation is supported by Bloomerang. Download their 12 Year-End Fundraising Checklists and get helpful templates to help you raise more. 🪷
💰 What if the nonprofit sector could help grow giving by $52 billion every year?
That’s not a pie-in-the-sky projection. It’s the real, data-backed opportunity uncovered by Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, in their latest research from GivingTuesday Data Commons: Growing Giving: How Nonprofits Can Unlock Billions in Generosity.
In this episode of Nonprofit Nation, Woodrow joins me to share insights that every nonprofit leader, fundraiser, and strategist needs to hear. Drawing from the GivingTuesday Data Commons, which spans 2,000+ collaborators and 150+ data providers around the world, he reveals how to activate hidden giving potential, reach donors who are ready to say "yes," and build lasting generosity in your community.
🔍 Together, we explore:
- Why year-end giving is just the tip of the iceberg
- How recurring giving could be supercharged with smarter acquisition
- The powerful potential of simply “asking” the unasked
- The role of data in building community-centered impact
- What’s next for the GivingTuesday movement and the Data Commons
💼 About Woodrow Rosenbaum
As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 2,000 collaborators coordinated through eight working groups as well as data teams around the world to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.
🧰 Resources & Links:
- Growing Giving Report
- GivingTuesday Data Commons
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
🪷Nonprofit Nation is supported by Bloomerang. Download their 12 Year-End Fundraising Checklists and get helpful templates to help you raise more. 🪷
Why do women give — and what truly inspires them to give more? In this powerful episode of Nonprofit Nation, I’m joined by Jacqueline Ackerman, Director of the Women’s Philanthropy Institute (WPI) at the Indiana University Lilly Family School of Philanthropy.and a leading voice in gender and philanthropy. With a background shaped by early experiences in Haiti and a career grounded in rigorous research, Jacqueline shares why understanding how women give is just as important as how much they give.
If you’re not segmenting, stewarding, and storytelling with women in mind, you’re not just missing out on donations — you’re missing the opportunity to build a more inclusive and sustainable culture of philanthropy.
💡 Key Topics:
- Why women give and why it’s important to understand
- The biggest myths and blind spots nonprofits have about women donors
- How to use storytelling to build trust and deepen engagement
- What it means to create a gender-inclusive fundraising strategy
- How fundraisers can apply an intersectional lens to their work
- Real examples of how WPI research has helped nonprofits grow giving
🧰 Resources & Links:
- Explore the Women’s Philanthropy Institute: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/about/index.html
- Access WPI’s latest research reports: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/research/index.html
- Connect with Jacqueline Ackerman on LinkedIn: https://www.linkedin.com/in/jacquelineackerman/
- Learn more from the Lilly Family School of Philanthropy: https://philanthropy.indianapolis.iu.edu/index.html
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This episode was recorded live on LinkedIn.
Join me and Rachel at the all-virtual, free Nonprofit Social Media Summit November 18-19!
What does it mean to be a changemaker in today’s nonprofit world — and how do we take that spirit onto social media, and even into the halls of government?
In this powerful and thought-provoking episode, Rachel D’Souza, founder of Gladiator Consulting and a leading voice in community-centric fundraising, joins Nonprofit Nation to talk about changemaking, systems transformation, and her next big leap: a run for public office in Missouri.
Rachel is currently a candidate for the Missouri House of Representatives (District 79), bringing her deep experience in nonprofit leadership, racial equity, and social justice to the legislative arena. From organizational healing to fundraising with integrity, Rachel has long been committed to reshaping the sector — and now she’s taking that commitment to the ballot.
We also preview Rachel’s upcoming keynote at the 2025 Nonprofit Social Media Summit, where she’ll be sharing tools for navigating power, privilege, and purpose in a digital world.
In This Episode:
- What it really means to be a changemaker today
- How to navigate the tension between tradition and transformation in nonprofits
- The intersection of nonprofit leadership and political advocacy
- Why community-centric fundraising still matters more than ever
- How nonprofit leaders can engage in healing work within organizational cultures
- A sneak peek at Rachel’s keynote at the Nonprofit Social Media Summit
🧰 Resources & Links:
🔗 Learn more about Rachel and her work at Gladiator Consulting
🎟️ Register for the Nonprofit Social Media Summit
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
🪷Nonprofit Nation is supported by Bloomerang. Download their free Ultimate Guide to GivingTuesday and get helpful templates to help you raise more on the biggest day of the year for new donor acquisition. 🪷
Kathleen Jeanette Guillaume-Delemar is the President and CEO of the Center for Community Progress. From her historic role as the first Afro-Caribbean, Afro-Latina, Haitian American elected to the Glenarden City Council to her current work shaping national policy, Kathleen’s journey is both inspiring and instructive.
She shares how Community Progress builds partnerships, communicates impact, and mobilizes policymakers, funders, and practitioners toward transformative change.
If you’re a nonprofit leader, marketer, or fundraiser, you’ll walk away with fresh ideas on:
- How to tell compelling stories that make systemic issues like vacancy urgent and relatable.
- Building partnerships that align with both local needs and national priorities.
- Elevating equity and justice in your messaging and fundraising.
- Inspiring donors and stakeholders to see themselves as part of lasting community revitalization.
💡 Key Topics:
- Why property vacancy is more than a housing issue—it’s a nonprofit issue tied to racial, economic, and community justice.
- How to frame complex problems for funders, policymakers, and partners in ways that motivate action.
- Practical strategies for connecting local voices with national platforms.
- Lessons in leadership, authenticity, and resilience that nonprofit professionals can apply in their own work.
🧰 Resources & Links:
- Learn more about the Center for Community Progress
- Explore the National Land Bank Network
- Connect with Kathleen on LinkedIn https://www.linkedin.com/in/kat-guillaume-delemar/
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
🪷Nonprofit Nation is supported by Bloomerang. Download their free Ultimate Guide to GivingTuesday and get helpful templates to help you raise more on the biggest day of the year for new donor acquisition. 🪷
Is the print newsletter dead? Not so fast. In this episode, I’m joined by Julie Edwards, also known as The Nonprofit Maven, a fundraising strategist and coach who helps organizations move from reactive chaos to strategic clarity. Julie shares a real-world case study where one mid-size nonprofit reimagined their print newsletter and saw a 55% increase in giving.
🎧 In This Episode, We Discuss:
- Why donor-focused storytelling beats internal updates
- What direct mail best practices can boost newsletter ROI
- How to evaluate whether a purchased mailing list makes sense
- Tips to refresh old fundraising tactics with new energy
- Why it’s time to stop saying, “Our donors don’t give that way”
Whether you’re a one-person dev shop or leading a full team, this episode will help you rethink how you connect with supporters and the type of communication that you give to them.
🔍 About Julie Edwards
Julie Edwards is a nonprofit strategist with 30+ years of experience in copywriting, marketing communications, and fundraising. After a decade of leading a nonprofit organization, she launched The Nonprofit Maven in 2020 and has since helped clients raise over $20 million. Known for turning reactive chaos into strategic clarity, Julie brings a practical, donor-centric approach to fundraising strategy, donor relations, and campaign management. She partners with nonprofit leaders to create clear, effective plans that strengthen donor relationships, increase revenue, and build sustainable growth.
🧰 Resources & Links:
- https://www.linkedin.com/in/julieedwards/
- Get on the Maven Mailing List!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if your most powerful advocates are already inside your community — and just waiting for you to activate them?
In this episode of Nonprofit Nation, Julia Campbell talks with Tasha Van Vlack, community builder, engagement strategist, and founder of The Nonprofit Hive, about how nonprofit organizations can create impactful community ambassador programs without burning out their teams or breaking the bank.
🎧 In This Episode, We Discuss:
- Why “micro-influencers” in your own community are more powerful than you think
- What a community ambassador program really looks like (and how to start small)
- How to create social media toolkits and storytelling prompts that ambassadors will actually use
- Best practices for recognition and motivation beyond “thank-you” emails
- What shifts when nonprofits center community instead of just transactions
🧰 Resources & Links:
- Website
- Community Reimagined
- Why Social Media Isn’t Community and What Canadian Nonprofits Can Do Instead
Email & productivity
- Fxxer AI — drafts/organizes emails in your voice
Social & relationship management
- LinkedIn (primary channel + DMs)
- LeadDelta — to organize/manage LinkedIn relationships.
- Secondary/repurposed channels: Instagram, TikTok, Facebook.
Recording & content
- StreamYard — to record interviews/panels.
- Descript — for editing those recordings.
Story collection
- ProofPact — to capture member stories/quotes.
Ambassador/comms back-channel
- WhatsApp — for your ambassador group chat.
Community ops
- Oyr custom 1:1 matching tool (Community Hives layer) that powers weekly Hive Chats and white-label deployments.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The numbers don’t lie - 2024 was a record-breaking year for charitable giving. But are you actually feeling it this year? And what does it mean for 2026?
I talk with Wendy McGrady, President and COO of The Curtis Group, and Chair of Giving USA Foundation, to break down insights from the newly released Giving USA 2025 Annual Report. With giving up 6.3% and outpacing inflation for the first time in three years, fundraisers have reason to be optimistic — but also strategic.
We unpack what’s really behind the numbers, how donor behavior is evolving post-pandemic, and how nonprofit marketers can turn these insights into better messaging, stronger relationships, and more sustainable funding.
🎧 In This Episode, We Discuss:
- The economic tailwinds that fueled the recent giving surge
- Changing donor behavior and emerging giving patterns
- How to message hope and legacy in a divided, uncertain time
- Ways to adapt to federal funding cuts through stronger philanthropy
- Why now is the moment to deepen — not just diversify — donor engagement
🧰 Resources & Links:
- Full Report: Giving USA 2025
- Learn more about Wendy: Wendy McGrady – Giving USA
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if your nonprofit’s most passionate supporters aren’t new donors or current volunteers, but the people who were part of your mission years ago?
In this episode of Nonprofit Nation, I talk with Gustavo Zylberberg, founder of Vitalcy, an AI-powered engagement platform built to help nonprofits reconnect with the former staff, members, and donors who still care deeply but may have fallen off the radar.
Gustavo shares his journey from physical therapy and finance to launching a tech platform focused on community, storytelling, and long-term connection. We explore why re-engaging your extended community can unlock surprising value - and how AI can help make that possible without adding extra work for your team.
🎧 In This Episode, We Discuss:
- Why your former members, staff, and donors might be your greatest untapped asset
- How Vitalcy uses AI to automate personalized re-engagement
- Lessons learned from working with camps, Hillels, and Boys & Girls Clubs
- Ethical considerations around using AI in nonprofit outreach
- What nonprofits can do today to start rebuilding relationships with their alumni community
- Why community isn’t just about who’s here now — it’s also about who helped get you here
💡 About Gustavo Zylberberg
Gustavo Zylberberg is a mission-driven entrepreneur with a background in both the nonprofit and business worlds. He’s the founder of Vitalcy, an AI-powered platform that helps organizations reconnect with former members, donors, and staff without adding extra work to their teams.
Earlier in his career, he led strategy and finance at a growing company, helping guide it through a period of meaningful growth and impact. He also holds a doctorate in physical therapy, and his work has consistently centered around community, storytelling, and building things that last.
Gustavo approaches every project with curiosity and a strong belief in learning from others. He’s grateful to be part of conversations that push important ideas forward.
🧰 Resources & Links:
- Learn more: vitalcy.com
- Connect with Gustavo on LinkedIn
- Email: gustavo@vitalcy.com
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
How can nonprofits tell powerful, compelling stories without compromising the dignity of the people they serve?
In this episode of Nonprofit Nation, I welcome Carly Euler, Marketing Director at MemoryFox and creator of the Ethical Storytelling Report. With a rich background in fundraising, marketing, and communications across organizations like the Breast Cancer Coalition of Rochester and the BOMA Project, Carly has seen firsthand how storytelling can both uplift and unintentionally harm.
We dive into Carly’s recent article, “I Wish Someone Would Have Told Me: Stories Can Be Ethical & Still Raise Funds,” and unpack the fundraising industry’s overreliance on trauma-driven narratives. Carly shares a powerful personal moment that reshaped how she approaches storytelling, and offers tangible strategies for nonprofit professionals who want to center consent, agency, and dignity while still driving results.
🎧 In This Episode, We Discuss:
- Why “trauma-forward” storytelling is so common—and so problematic
- The key elements of ethical storytelling
- Highlights from the 2023 Ethical Storytelling Report
- How to give story subjects real agency (even on a small budget)
- Building trust and long-term relationships through dignified narratives
🧰 Resources & Links
- Web: https://www.memoryfox.io/ethical-storytelling/
- LinkedIn: https://www.linkedin.com/in/carly-euler-53a0b776/
- TikTok: https://www.tiktok.com/@carly_memfox
- 2024 MemoryFox Ethical Storytelling Report
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I’m joined by Amanda Nicholson, an email fundraising strategist with a background in special education and a deep commitment to advocacy and social justice. With nearly four years of experience helping nonprofits close critical fundraising gaps, Amanda brings a unique, mission-centered approach to digital strategy.
We explore why email remains one of the most powerful tools in a nonprofit’s toolkit—and how to use it more authentically and effectively in 2025. Amanda shares practical insights on building strong donor relationships, writing compelling email sequences, and designing donation pages that actually convert. Whether you're a small shop or a seasoned fundraising team, this episode is packed with actionable advice you can put to work right away.
🎧 In This Episode, We Discuss:
- Why email is still a top-performing fundraising channel in 2025
- How to strengthen donor relationships through your email list
- Crafting strategic, authentic copy that reflects your mission
- Best practices for formatting fundraising pages that convert
- Post-donation engagement strategies to keep donors connected
💼 Resources and Links
- LinkedIn: https://www.linkedin.com/in/amanda-nicholson-20a23a225/
- Website: https://amandanicholson.com/
- How Nonprofits Can Build Strong Donor Relations: 5-Day Email Challenge
- M + R Benchmarks
- Liz Wilcox’s Email Marketing Membership
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, we’re joined by Faigy Gilder, a nonprofit digital marketing strategist with over 15 years of experience helping small organizations punch above their weight. With an MPA and a passion for practical, no-fluff strategies, Faigy specializes in teaching AI workflows tailored specifically to the unique challenges nonprofit professionals face.
Whether you’re overwhelmed by limited resources or looking for smarter ways to write, market, and fundraise, Faigy shares actionable techniques using free or low-cost AI tools — all without needing to be tech-savvy.
💡Tune in to learn how to:
- Audience research and personas using deep research mode, AI transcripts, and custom bots
- Generating compelling grant narratives using AI to research, outline, and draft
- Ideating and planning marketing content that resonates using your brand voice and content pillars (both generated with the help of AI)
- And explore even more ways AI can boost your impact
This is a must-listen for any nonprofit leader ready to save time, streamline content creation, and make AI their newest team member.
💼 Resources & Links
Visit SmallOrgComms.com/Nation to find custom GPTs you can use today and explore Faigy’s strategic and fractional services for your organization.
Connect with Faigy on LinkedIn.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if nonprofit burnout isn’t inevitable—but preventable?
This week on Nonprofit Nation, we’re joined by Megan Whitney—nonprofit leader, coach, and mindfulness guide—who’s on a mission to help changemakers stop sacrificing their well-being for the work.
After an 18-year career in the sector—and burning out a decade ago—Megan realized that passion alone isn’t enough. Now, through 1:1 coaching, team workshops, and guided meditations on Insight Timer, she equips nonprofit professionals with tools to release stress, regulate emotions, and build a culture of collective care.
In this episode, Megan shares how she turned her own burnout into a blueprint for resilience. We explore how to embed mindfulness into daily routines, why self-compassion is a leadership skill, and what it takes to create nonprofit cultures where rest is not just allowed—but encouraged.
Whether you’re exhausted, overwhelmed, or trying to support a team that is—this conversation offers both practical tools and permission to pause.
💡 Topics We Cover:
- Why burnout is not a personal failure—but a structural issue
- The “Minute to Arrive” practice and how to use it anywhere
- How to shift from grind culture to a culture of care
- Embedding mindfulness without overhauling your calendar
- Reframing from being “busy” to being “full”
- Tools from Megan’s free Burnout Prevention Kit
- What leaders can do to model emotional intelligence
- Creating ripple effects with mindful micro‑practices
🧰 Resources & Links:
- Download the Burnout Prevention Kit
- Follow Megan on Insight Timer
- Connect with Megan on LinkedIn
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What does it take to lead with purpose in philanthropy today? How can foundations lead in moments of political uncertainty or during periods of reduced federal support for nonprofits?
As nonprofits across the country face political and financial pressures—from policy rollbacks to funding cuts—the role of foundations has never been more critical. In this episode, Dr. Sherece West-Scantlebury, President & CEO of the Winthrop Rockefeller Foundation, joins us to reflect on how philanthropy can lead in uncertain times. With decades of experience in public policy, community development, and systems change, Dr. West-Scantlebury shares how WRF is leaning into its 50-year legacy to support nonprofits through advocacy, trust-based funding, and bold, equity-focused strategies.
For nonprofit leaders navigating a shifting landscape, this conversation offers insight into how to build power, communicate with clarity, and partner with funders who are ready to act.
🔍 About Sherece West-Scantlebury
Sherece Y. West-Scantlebury is president and CEO of the Winthrop Rockefeller Foundation, a private, independent foundation whose mission is to relentlessly pursue economic, educational, social, ethnic and racial equity for all Arkansans.
Involved in philanthropy for 25 years, Dr. West-Scantlebury served as CEO at the Foundation for Louisiana and as a program associate at the Annie E. Casey Foundation. Her professional career includes nearly 30 years of experience in community development, public policy and advocacy, and public service.
In addition to running the Winthrop Rockefeller Foundation, Dr. West is active in a number of nonprofits and philanthropy organizations, and she is a mentor to several nonprofit leaders and young foundation executives.
🔗 Resources and Links:
- https://forwardarkansas.org/about/team/sherece-west-scantlebury/
Hit play now, then subscribe to Nonprofit Nation for more expert insights.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Simply “raising awareness” isn’t enough anymore for nonprofits. In this episode, communications specialist Kathleen Tonini joins Nonprofit Nation to challenge one of the sector’s most common traps—mistaking noise for strategy. With her G.A.M.E. framework (Goal, Audience, Message, Engage), Kathleen helps values-driven organizations get clear and confident about how they communicate, so they can inspire real action—not just fill inboxes.
Together, we dig into the difference between performative messaging and strategic storytelling, and how nonprofit leaders can shift from reactive comms to communications that build trust, clarity, and genuine support.
🔍 What We Discuss
- The problem with “raising awareness” and what to do instead
- Kathleen’s G.A.M.E. framework for strategic messaging
- How to audit your messaging without scrapping everything
- Why clarity beats cleverness in nonprofit communications
- Messaging mistakes that cost organizations trust and traction
✒️ About Kathleen Tonini
Kathleen is a messaging strategist who helps mission-driven organizations get clear, strategic, and confident with their communications. With years of experience working across issue areas and organizational sizes, she brings a grounded, action-focused approach to communications that converts.
🧰 Resources & Links:
- https://www.linkedin.com/in/kathleen-tonini-419943b9/
- https://theleap.co/creator/commswithkathleen/
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Can artificial intelligence actually help you raise more money, as well as build better donor relationships? We’re diving into the future of fundraising with Juliet MacDowell, a veteran development strategist who’s raised over $1 billion for global NGOs and is now the founder of Mission AI.
Whether you're a seasoned fundraiser or just curious about how AI is impacting our sector, this episode is full of practical insights, big-picture thinking, and a hopeful look at what’s next for nonprofit development.
🔍 What We Discuss:
- How Juliet helped raise over $1B for mission-driven organizations—and what she learned along the way
- What Mission AI is and how it’s helping nonprofits fundraise more effectively
Real-world examples of how AI tools can support donor segmentation, storytelling, and strategy - The biggest myths about AI in fundraising—and what the tech can’t do
- Why AI doesn’t replace fundraisers—it empowers them
- What nonprofits can do today to prepare for a smarter, more data-driven future
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
✒️ About Juliet MacDowell
Juliet MacDowell is the founder of Mission AI, where she helps nonprofits and social enterprises achieve greater impact by combining the power of AI with 25+ years of strategic fundraising expertise. Over her career, she has helped organizations grow funding by over 50%, secure transformational partnerships, and unlock major gifts across the globe. Her work today focuses on using innovation to accelerate results—without sacrificing connection or mission.
🧰 Resources & Links:
- Connect with Juliet MacDowell on LinkedIn
- Learn more about Mission AI
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
If you've ever wondered how to land and leverage sponsorships for your nonprofit’s events, this episode is your playbook. A.J. Steinberg is a fundraising powerhouse with more than 20 years of experience producing high-impact nonprofit events and millions raised for mission-driven causes. Through her company, Queen Bee Fundraising, A.J. teaches organizations the art of securing corporate sponsorships that don’t just support events—but fuel entire fundraising strategies.
In this episode, A.J. pulls back the curtain on her popular training, Mastering Nonprofit Sponsorships, and shares actionable steps to identify your assets, build irresistible sponsorship packages, and close deals with confidence.
Key Topics:
- What makes a nonprofit “sponsorship-ready”
- The biggest mistakes organizations make with sponsorship outreach
- Creating compelling packages that go beyond logos and signage
- Engaging board and committee members in sponsorship prospecting
- How to value and pitch your sponsorship assets effectively
🧰 Resources & Links:
- LinkedIn: www.linkedin.com/in/ajsteinbergproductions
- Twitter: https://twitter.com/QueenBeeMalibu
- Facebook: www.facebook.com/queenbeefundraising
- www.QueenBeeFundraising.com
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What does it take to step into leadership during a time of profound cultural, social, and institutional change? Rabbi Joanna Samuels joins Nonprofit Nation to share how she’s navigating this challenge as the CEO of the Marlene Meyerson JCC Manhattan—one of the largest and most influential Jewish community centers in the U.S.
A longtime advocate for gender equity and social justice, Rabbi Samuels brings a unique lens to leadership, storytelling, and community-building. She discusses how nonprofit leaders can rethink engagement, lift up historically excluded voices, and lead with courage in post-pandemic times. Drawing from her recent viral essay in eJewish Philanthropy, she also unpacks “the vibe shift” in Jewish communal life and what it means for fundraisers, marketers, and mission-driven professionals everywhere.
Key Topics:
- What it means to lead a legacy nonprofit in a post-pandemic world
- Why “the vibe shift” matters—and how to respond as a sector
- Building inclusive narratives and championing diverse leadership
- How to fundraise and communicate during cultural change
- Real-world leadership advice for managing complexity and transition
About Joanna Samuels:
Rabbi Joanna Samuels became CEO of the MMJCCM in 2022. Previously, she served as founding ED of the Manny Cantor Center and has held numerous roles at the intersection of advocacy, faith, and equity. Her writing has appeared in major publications and she’s recognized nationally as a leading voice on gender justice in the Jewish nonprofit sector.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if the reason you're not raising more money... isn't your fundraising strategy?
Kevin L. Brown believes most nonprofits are stuck in the wrong cycle—constantly doing more fundraising, instead of fixing their fundability and visibility. In this episode, the Mighty Ally CEO and author of Fundable & Findable shares a brand-first, strategy-driven approach to nonprofit growth that challenges everything you've been told about development.
We explore why only 1 in 1,000 nonprofits ever scale, what makes a nonprofit actually attractive to funders, and how branding, positioning, and clarity of purpose aren’t luxuries—they’re prerequisites for serious funding.
Topics We Cover:
- Why more fundraising isn’t the solution
- The Fundable/Findable Framework: what it is and how it works
- The nonprofit brand gap—and how to fix it
- What funders are really looking for
- Lessons from building nonprofits across four continents
- Practical steps to get fundable and findable, even on a small budget
🧰 Resources & Links:
- https://fundablefindable.org/
- https://mightyally.org/
- https://www.linkedin.com/in/kevinlbrown/
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
📊 Did you know the average human attention span is just 8 seconds—shorter than a goldfish? In today’s noisy digital world, that stat has big implications for how nonprofits write appeals, newsletters, and even mission statements.
This week, Lynn Bohart—author, former nonprofit executive, and founder of Lil Dog Communications—joins us to unpack how nonprofit professionals can dramatically increase fundraising results through stronger, more persuasive messaging. Lynn Bohart is a seasoned nonprofit professional turned author and writing consultant. With over 35 years of experience in the nonprofit sector, she now leverages her expertise to help organizations enhance their messaging and storytelling strategies. She is the founder of Lil Dog Communications, a freelance writing company dedicated to assisting nonprofits worldwide.
With over 35 years of experience in the sector, Lynn shares Raise More Money Through Better Messaging why so much nonprofit writing falls flat, and what to do instead.
We talk about what makes messaging truly effective, why "what you do" is less important than "why you do it," and how to unlock your organization’s emotional core to better connect with donors.
What We Cover:
- Why most nonprofit messaging gets ignored
- The power of storytelling and “finding the secret sauce”
- The 1% of your message that drives 99% of the impact
- Techniques from professional writers that nonprofits can steal
- A better way to write mission statements, appeals, and case statements
Resources:
- Lynn’s book on Amazon
- Lynn’s website: Little Dog Communications
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In a time when short-term fundraising feels relentless, planned giving offers something rare: stability.
Planned giving often seems like a strategy reserved for large institutions or a distant concern for smaller nonprofits. However, Tony Martignetti, the Planned Giving evangelist, and host of Tony Martignetti Nonprofit Radio podcast, argues that it's a crucial tool for organizations of all sizes seeking long-term financial resilience.
With nearly three decades of experience and having assisted clients in raising more than $150 million through planned gifts , Tony brings a wealth of knowledge to demystify planned giving. He emphasizes that initiating a planned giving program doesn't require a massive budget or a team of experts. Instead, it's about building genuine relationships, understanding donor motivations and correctly focusing your program.
In this episode, Tony shares practical steps for small and mid-sized nonprofits to embark on planned giving, discusses common misconceptions, and highlights how such programs can provide financial sustainability amidst economic challenges.
Topics We Cover:
- The relevance of planned giving in today's nonprofit landscape
- Debunking myths: Making planned giving accessible for all organizations
- Effective communication strategies for discussing legacy gifts
- Identifying and engaging potential planned giving donors
- Steps to initiate or rejuvenate a planned giving program
- The role of planned giving in ensuring long-term organizational sustainability
🧰 Resources & Links:
- https://tonymartignetti.com/about/
- https://www.linkedin.com/in/tonymartignetti/
- https://podcasts.apple.com/us/podcast/tony-martignetti-nonprofit-radio/id410006184
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if fundraising isn’t a “necessary evil,” but a powerful act of bridge-building?
Jill Vorndran leads a 75-person team raising over $85 million annually for Covenant House International. In this episode, she shares what most conferences leave out: how to lead with both relentless joy and accountability, why excellent CEOs still struggle with fundraising, and what it really takes to sustain a high-performing development culture.
We dig into what it takes to sustain fundraisers in a time of budget cuts and uncertainty, how to thrive inside federated models, and what leaders can do to stop apologizing for fundraising—and start owning its power.
Topics We Cover:
- Reframing fundraising as a superpower, not a burden
- Leading a large, international fundraising team
- Retaining fundraisers through culture, clarity, and joy
- Supporting non-fundraising CEOs
- How to lead through turbulence and funding shifts
- Learning through trial, error, and radical honesty
About Jill Vorndran:
Jill Vorndran leads a 75-person fundraising team at Covenant House International to raise about $85 million/year and support the fundraising work of Covenant House's sites throughout the United States, Latin America, and Canada. A lifelong resident of New Jersey, Jill graduated from Rutgers College and Seton Hall School of Law but developed her superpowers of fundraising, leadership, and raising amazing kids through trial and (a lot of) error. Jill and her husband Sean blended their families in 2013 and are now raising four young adults who fill their hearts and empty their fridge.
🧰 Resources & Links:
- https://www.covenanthouse.org/
- https://www.linkedin.com/in/jill-vorndran/
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if science wasn’t just about data—but about meaning? And what if stories were our most powerful technology for building a better future?
This week on Nonprofit Nation, we’re joined by Dr. Vivienne Ming—theoretical neuroscientist, delusional inventor, and founder of The Human Trust—for a mind-expanding conversation about the stories we tell about science, progress, and ourselves.
Vivienne is known for using AI, neuroscience, and epigenetics to tackle “impossible” problems—from detecting postpartum depression to transforming global economic inclusion. But what drives her work isn’t just data—it’s a deep belief in human capacity, creativity, and meaning.
In this episode, we explore:
- Why science needs storytellers—and how nonprofits can play that role
- How to make data emotionally resonant and ethically sound
- What it means to center humanity (not just efficiency) in technology
- How nonprofits can help shape systems that actually serve people
- What imagination and science fiction can teach us about real-world change
If you’ve ever struggled to communicate complex ideas, justify your mission, or bridge the gap between vision and impact—this episode is for you.
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
🔗 Resources & Mentions:
- Dr. Vivienne Ming’s website – Socos Labs
- Science is a Story – Future of Storytelling
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if fundraising was as simple and fun as a 5th-grade project? In today’s episode, we sit down with Patrick Kirby, founder of Do Good Better Consulting and host of The Official Do Good Better Podcast, to talk about his newest book, Fundraise Like a 5th Grader. Patrick brings his signature energy and humor to share why embracing a childlike approach to fundraising can lead to big wins for nonprofits.
We also dive into 2025 fundraising trends, the dangers of “we’ve always done it this way” thinking, and the simplest ways nonprofits can raise more money this year. Whether you’re a seasoned fundraiser or just starting, this conversation is packed with insights you can use today!
🔹 In This Episode, We Cover:
- The inspiration behind Fundraise Like a 5th Grader
- Why overcomplicating fundraising is holding nonprofits back
- The biggest fundraising trends for 2025
- The most common fundraising mistakes (and how to fix them!)
- Why breaking old habits is critical for nonprofit success
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Guest Links & Resources:
📖 Get Fundraise Like a 5th Grader: Do Good Better Consulting
💡 Learn more about Patrick Kirby: Do Good Better Consulting
🎙 Listen to The Official Do Good Better Podcast: [Podcast Link]
📲 Follow Patrick on LinkedIn | Twitter
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Everyone is busy. Whether it’s emails, reports, or social media, most people skim rather than read in depth. So how can we write in a way that ensures our message gets through?
In this episode, we’re joined by Todd Rogers, a Harvard Kennedy School professor, behavioral scientist, and author of Writing for Busy Readers. Todd shares the cognitive science behind effective communication and offers six actionable principles to help nonprofit professionals, educators, and leaders write clearly and concisely.
We also explore:
✅ The psychology behind why people skim instead of read
✅ A simple checklist to make writing more engaging and effective
✅ A free AI tool that helps writers refine their messages
✅ How nonprofits can apply these strategies without oversimplifying complex ideas
If you’ve ever struggled with getting your emails read, crafting compelling donor messages, or writing reports that don’t get ignored—this episode is for you.
Resources Mentioned:
- Todd Rogers’ Book: Writing for Busy Readers
- Free AI email editing tool: Writing for Busy Readers AI
- Todd Rogers’ research homepage: Harvard Kennedy School
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In times of uncertainty—whether due to political shifts, economic downturns, or crises—strong nonprofit boards are more essential than ever. But how can boards step up, adapt, and lead with equity, inclusion, and power-sharing at the forefront?
In this episode, I sit down with Christal M. Cherry, Principal & CEO of The Board Pro, to explore how nonprofit boards can navigate challenges, build resilience, and foster leadership that drives real impact. Christal brings years of experience coaching and training boards, and she’s passionate about ensuring boards reflect the communities they serve.
We also dive into:
✔️ The biggest mistakes boards make during times of crisis
✔️ How to create a board culture of trust, transparency, and inclusion
✔️ The power dynamics that often hold boards back—and how to fix them
✔️ Why diversity and lived experience matter in board leadership
✔️ How to keep fundraising strong in the face of uncertainty
If your nonprofit’s board is struggling to lead effectively through turbulence, this episode is a must-listen!
In This Episode, We Discuss:
🔹 What “turbulent times” look like for nonprofits today
🔹 The role of a board during uncertainty—and how to step up
🔹 Why some boards freeze instead of taking action—and how to overcome it
🔹 How to ensure your board reflects the community it serves
🔹 Practical ways to empower board members to be bold, engaged leaders
🔹 How to fundraise effectively, even in the face of political and economic challenges
🔹 The future of nonprofit governance—where do we go from here?
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Connect with Christal Cherry:
🌐 Website: www.theboardpro.com
📩 LinkedIn:linkedin.com/in/christalmcherry
📖 Read Collecting Courage, a collection of stories from Black fundraisers
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
If you’ve ever thought about starting or growing a nonprofit consulting business, this episode is for you! Our guest, Mandy Pearce, is the founder of Funding for Good, where she has spent over two decades helping nonprofits build sustainable fundraising strategies. She also coaches aspiring and established consultants, helping them refine their business models and create profitable, purpose-driven consulting practices.
In this episode, Mandy shares her journey into consulting, the biggest lessons she’s learned, and practical advice on how to attract clients, price your services, and create multiple income streams. She also gives us a sneak peek into the Nonprofit Consulting Conference, an event designed to help consultants grow, network, and scale their businesses.
In This Episode, We Discuss:
✔️ How Mandy transitioned from working in nonprofits to running a successful consulting business.
✔️ The biggest challenges consultants face—and how to overcome them.
✔️ The power of niching down and defining your expertise.
✔️ How to attract and retain high-value nonprofit clients.
✔️ Pricing strategies: Hourly vs. project-based—what works best?
✔️ How to build passive income as a consultant (courses, memberships, and more!).
✔️ Why Mandy launched the Nonprofit Consulting Conference and what attendees can expect.
✔️ Essential steps for scaling and sustaining a profitable consulting business.
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Leadership isn’t just about strategy—it’s about authenticity, empathy, and vulnerability. But in the nonprofit sector, where burnout is high and resources are stretched thin, how can leaders balance transparency while maintaining strong leadership?
In this episode, I sit down with Sabrina Walker Hernandez, President & CEO of Building Better Boards, to explore how nonprofit leaders can build trust, inspire their teams, and lead with courage—even in uncertain times. With a Harvard certification in nonprofit management, eight influential e-books, and a track record of empowering over 10,000 nonprofit professionals, Sabrina is a powerhouse in nonprofit leadership development.
We dive into:
✔️ The difference between authentic leadership and performative leadership
✔️ Why transparency and vulnerability are essential for strong leadership
✔️ How to balance confidence with humility in a leadership role
✔️ The power of empathetic leadership in driving team success
✔️ Practical ways to create a culture of trust and accountability in your nonprofit
If you’re looking for actionable ways to become a stronger, more authentic leader, this episode is packed with insight, inspiration, and real-world strategies.
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Resources & Links:
🔹 Read Sabrina’s blog post on authentic leadership: Unlocking Authentic Leadership
🔹 Learn more about Building Better Boards: www.buildingbetterboards.org
🔹 Check out Sabrina’s Sipping Tea With Sabrina podcast
🔹 Subscribe to Here's the Tea Nonprofit Report
Connect with Sabrina Walker Hernandez:
- 🌐 Website:www.buildingbetterboards.org
- 📩 LinkedIn:linkedin.com/in/sabrina-walker-hernandez
- The Thin Book of Trust
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them?
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Recurring giving isn’t just about convenience—it’s about creating sustainable, long-term impact. What if nonprofits took lessons from the booming subscription economy to revolutionize donor retention and engagement?
In this episode, I sit down with Dave Raley—speaker, consultant, writer, and founder of Imago Consulting—to discuss his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. Dave shares why traditional fundraising models are broken, what nonprofits can learn from companies like Netflix and Spotify, and how organizations can create engaging, value-driven donor experiences that inspire long-term commitment.
In This Episode, We Discuss:
✔️ Why donor behavior is shifting toward subscription-style giving
✔️ The 6 key shifts nonprofits need to embrace to grow recurring giving
✔️ The #1 mistake nonprofits make with their sustainer programs
✔️ What nonprofits can learn from brands like Netflix, Spotify, and Amazon
✔️ How to move from one-time donations to sustainable, recurring revenue
✔️ The role of community and engagement in donor retention
✔️ Practical steps to create a seamless, value-driven recurring giving experience
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Resources & Links:
🔹 Grab Dave’s book, The Rise of Sustainable Giving: www.imago.consulting/book
🔹 Subscribe to The Wave Report for weekly insights on innovation and leadership: www.imago.consulting/wavereport
🔹 Listen to The Purpose & Profit Podcast: www.purposeandprofitpodcast.com/podcast
Connect with Dave Raley:
🌐 Website: www.imago.consulting
📩 LinkedIn: linkedin.com/in/daveraley
🎧 Podcast: www.purposeandprofitpodcast.com
Enjoying the Podcast?
✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
We’re often told to “be more curious,” but how do you actually develop curiosity as a skill? And how can curiosity be used as a powerful tool in nonprofit and philanthropy communicators?
In this episode, I talk with Leo Chan, founder and Chief Innovation Igniter of Abound Innovation Inc., to explore how curiosity fuels creativity, improves storytelling, and leads to fresh, innovative solutions in nonprofit communications. Leo, a former Innovation Catalyst at Chick-fil-A, a LEGO® SERIOUS PLAY® facilitator, and a LinkedIn Learning instructor, shares hands-on techniques to cultivate curiosity and apply it to your work.
We dive into:
✅ The foundations of curiosity and why it matters in nonprofit communications
✅ How curiosity fuels innovation and creativity—even on a limited budget
✅ Practical tools and exercises to become more curious every day
✅ What LEGO® SERIOUS PLAY® is—and how it unlocks new ways of thinking
✅ How to foster a culture of curiosity within nonprofit teams
Whether you’re a nonprofit leader, communicator, or fundraiser, this episode will help you harness curiosity to improve messaging, engage supporters, and drive greater impact.
Resources and links:
- https://aboundinnovation.ca/
- https://www.linkedin.com/in/everyonecaninnovate/
🎙️ Subscribe & Leave a Review! Enjoyed this episode? Subscribe, share, and leave a review to help more nonprofit professionals discover the power of curiosity in communications!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Growing your nonprofit’s email list is one thing—but turning subscribers into engaged donors is another. In this episode of Nonprofit Nation, I talk with nonprofit digital marketing expert Chris Barlow, founder of Beeline Marketing, to discuss how nonprofits can consistently grow their audience and cultivate relationships that lead to first-time donations.
Chris shares expert insights on ethical email list-building strategies, crafting engaging content that nurtures trust, and using storytelling to inspire action. Whether you're struggling to grow your list or wondering why your emails aren’t converting, this episode is packed with actionable takeaways to help you optimize your email marketing strategy.
What You’ll Learn in This Episode:
✅ Why email remains one of the most powerful donor acquisition tools
✅ The most effective (and ethical) ways to grow your email list
✅ How to create a compelling welcome email sequence that nurtures trust
✅ Strategies to engage subscribers without overwhelming them with fundraising appeals
✅ Proven techniques for converting email subscribers into first-time donors
✅ Key email marketing metrics nonprofits should track for long-term success
About Chris Barlow:
Chris Barlow is the founder and Managing Director of Beeline Marketing, a firm dedicated to helping nonprofits attract and engage donors through digital marketing. With years of experience working exclusively with mission-driven organizations, Chris specializes in donor-centered strategies that build relationships and drive sustainable growth.
Learn more at yourbeeline.com.
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Childbirth is a universally significant experience, but for too many mothers around the world, it is also a life-threatening one. In this episode, we explore the urgent maternal health crisis in sub-Saharan Africa and the power of storytelling to drive change.
Joining us are Charlie Kunzer, Executive Director of ALIMA USA, and Neda Azarfar, Managing Director of Nazar Works. They take us behind the scenes of ALIMA’s “Ode to Strangers” campaign, a powerful digital storytelling initiative that sheds light on the life-saving impact of compassionate strangers.
Through real-life stories, immersive animations, and emotional narration, the campaign illustrates how individuals—even those thousands of miles away—can make a difference for mothers and newborns in crisis.
Tune in to learn:
- Why maternal mortality remains a global crisis and how ALIMA is addressing it.
- How digital storytelling is being used to engage audiences and inspire action.
- What nonprofits can learn from the campaign’s innovative approach to advocacy.
- How you can become a “stranger who cares” and support maternal health worldwide.
This episode is a must-listen for anyone passionate about global health, nonprofit storytelling, and making a real impact in the world.
Resources & Links:
📌 Learn more about ALIMA’s “Ode to Strangers” campaign: https://odetostrangers.alima.ngo/
📌 Support ALIMA’s life-saving work: https://alima.ngo/en/
📌 Follow ALIMA on social media for updates and stories.
🎧 Don’t forget to subscribe to Nonprofit Nation and leave us a review!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.
Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.
In this episode, we discuss:
✅ What the Digital Threads concept is and why it matters
✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement
✅ Why traditional digital marketing strategies no longer work as they once did
✅ Actionable steps to start weaving Digital Threads into your nonprofit’s outreach
Whether you’re a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Resources Mentioned:
- Neal Schaffer’s Digital Threads – Free Preview
- Neal’s Podcast: Maximize Your Social Influence
- PDCA Social
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Community foundations have long been the quiet force behind local philanthropy, but how can they step into the spotlight and inspire action on a national scale? In this episode I sit down with Peter Panepento, Co-founder and Managing Partner at Turn Two Communications and Elyse Hammett, Vice President, Marketing and Communications at Community Foundation for Greater Atlanta to discuss the groundbreaking Make More Possible campaign—an effort to create a true national brand for community foundations.
Peter shares insights on how social good organizations can align their messaging with their mission and values to better connect with audiences. He also dives into the power of strategic storytelling and why today’s donors need a fresh, engaging approach to philanthropy. If you're looking for ways to amplify your nonprofit’s message and make a greater impact, this conversation is a must-listen.
Key Takeaways:
- The role of community foundations in strengthening local and national philanthropy.
- How the Make More Possible campaign is changing the narrative around community foundations.
- Why storytelling is crucial in engaging modern donors and inspiring action.
- Strategies for aligning your organization’s messaging with mission and values.
- How nonprofits can elevate their visibility and influence through effective communication.
Resources and Links:
- For more information on Turn Two Communications the agency behind the campaign: https://www.turn-two.co/
- For more details on the Community Foundation Awareness Initiative and the “Make More Possible” campaign, visit MakeMorePossible.org.
- For more information on the Greater Atlanta Community Foundation: https://cfgreateratlanta.org/
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if the key to innovation isn’t following best practices—but seeing what others miss? I sit down with Rohit Bhargava, bestselling author, futurist, and expert in non-obvious thinking, to explore how nonprofit leaders can break free from conventional wisdom and discover fresh ideas.
Rohit’s latest book, Non-Obvious Thinking: How to See What Others Miss, introduces a four-step framework (SIFT) to help leaders generate better ideas, uncover hidden insights, and rethink the way they work. We’ll discuss how nonprofits can apply these principles to fundraising, storytelling, innovation, and diversity & belonging—even with limited resources.
If you’re looking to think bigger, disrupt the status quo, and make your nonprofit stand out, this conversation is for you!
In This Episode, We Discuss:
✅ What “Non-Obvious Thinking” really means—and why it’s a game-changer for nonprofits
✅ The SIFT framework (Space, Insight, Focus, Twist) and how nonprofit leaders can use it to generate new ideas and innovative strategies
✅ How to stand out in fundraising, storytelling, and donor engagement with a fresh approach
✅ The power of observation—and how leaders can spot opportunities that others overlook
✅ Why diversity and belonging drive creativity—and how nonprofits can foster inclusion in non-obvious ways
✅ Actionable strategies for breaking out of conventional thinking—even with tight budgets and limited time
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Resources and Links:
- 📖 Get Rohit’s new book → Non-Obvious Thinking: How to See What Others Miss
- 🌎 Follow Rohit & The Non-Obvious Company → www.nonobvious.com
- 📢 Connect with Rohit on LinkedIn → linkedin.com/in/rohitbhargava
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty.
We explore:
- Why donors give but don’t always stay
- The biggest challenges in donor retention
- Strategies high-retention nonprofits use to build loyalty
- How technology, personalization, and transparency can improve donor engagement
- Actionable steps nonprofits can take to bridge the gap between donor expectations and nonprofit actions
Watch the LinkedIn Live recording here.
Resources & Links
- 📄 Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty – Download the Report
- 📢 Learn more about Bloomerang
- 📩 Connect with Wendy Mercurio on LinkedIn
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.
This week, we’re joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.
We’ll discuss:
✅ The difference between traditional influencer marketing and precision micro influencer marketing
✅ Why smaller, community-based influencers have more impact than celebrity endorsements
✅ How People First combines technology and human organizers to build large-scale grassroots campaigns
✅ Best practices for nonprofits looking to leverage influencer marketing effectively
If your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!
Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Links and Resources
- People First Website
- The Month In Digital
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Today, instead of our regular program, I wanted to play an episode from a show I think you'll love. I'm talking about System Catalysts, a podcast about the incredible people who are fixing the broken systems that run the world.
In this episode, English Sall talks to the people behind One Acre Fund, an organization that supports smallholder farmers in Africa through a brilliant social enterprise model. They discuss how to build trust across sectors, something I think all social entrepreneurs should learn to do.
If you like what you hear, don’t forget to follow the link in the show notes to subscribe to System Catalysts and listen to more episodes. Hope you enjoy it!
If you like what you hear, don’t forget to follow this link to subscribe to System Catalysts and listen to more episodes:
https://lnk.to/nonprofitnationsc
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The landscape of nonprofit fundraising events is evolving rapidly in 2025. With the return of in-person gatherings, the rise of digital engagement, and changing donor expectations, how can nonprofits design events that maximize impact and financial success?
In this episode, we sit down with Samantha Swaim, co-host of The Fundraising Elevator podcast and 20 year consultant to nonprofit fundraising events, to explore the latest trends shaping nonprofit events this year. Drawing on decades of experience in event strategy, storytelling, and fundraising, she shares insights on:
✅ Why in-person events are making a strong comeback
✅ How nonprofits can balance virtual, hybrid, and live events
✅ Data-driven strategies for maximizing event ROI in 2025
✅ The role of social media in donor engagement and fundraising
✅ How to counteract donor fatigue and declining participation rates
✅ The growing trust in nonprofits—and how organizations can build on it
Whether you’re a nonprofit leader, event planner, or fundraiser looking to future-proof your event strategy, this episode is packed with actionable insights to help you navigate 2025’s fundraising landscape.
🎙️ Subscribe & Leave a Review!
If you enjoyed this episode, be sure to subscribe and leave a review to help more nonprofit professionals discover the show!
Links and Resources
- 🎧 Listen to The Fundraising Elevator podcast: https://elevatenonprofit.com/podcasts/
- 📌 Learn more about Swaim Strategies: https://www.swaimstrategies.com
- 📖 Swaim Strategies Substack
- Elevate Conference March 12-13, 2025
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Your website is one of the most powerful tools your nonprofit has—but is it actually working for you? Too often, nonprofit websites are cluttered, confusing, or missing key elements that drive engagement, donations, and action.
In this episode, David Hartstein, co-founder of Wired Impact, shares expert insights on how nonprofits can build a website that is clear, compelling, and built to convert. Whether you’re launching a new site or improving an existing one, this conversation will help you create a website that serves your mission effectively.
We’ll cover:
✔️ The ideal role a website should play for a nonprofit today
✔️ The biggest mistakes that hurt nonprofit websites (and how to fix them)
✔️ How to structure your site to engage visitors and drive action
✔️ What every nonprofit should know about accessibility and usability
✔️ How to plan a website project so it runs smoothly
If your website feels outdated, overwhelming, or just isn’t helping you reach your goals, this episode is for you!
Resources & Links:
- https://wiredimpact.com/nation
- https://www.linkedin.com/in/davidhartstein/
- https://www.linkedin.com/company/wired-impact/
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In a world where burnout is the norm and rest is often seen as a luxury, how can changemakers sustain their well-being while making an impact? Meico Marquette Whitlock—a workplace well-being strategist, mindfulness teacher, and recovering workaholic—joins us to explore how mission-driven professionals can prioritize self-care without guilt and create a culture of well-being in their organizations.
We dive deep into:
✔️ Reconnecting to Your WHY when the work feels overwhelming
✔️ Creating a sustainable culture of well-being at work (beyond wellness perks)
✔️ Self-care strategies for challenging times—even when resources are tight
✔️ Navigating social impact grief and processing the emotional weight of change-making
✔️ Digital well-being in a hyperconnected world—how to stay engaged without burning out
If you’re struggling to balance mission and mental health, this episode is for you.
Hit play now, then Subscribe to Nonprofit Nation for more expert insights!
Watch the LinkedIn Live video recording.
Meico Marquette Whitlock (he/him) is the founder and CEO of Mindful Techie and a certified trauma-informed mindfulness teacher. As a recovering workaholic and former nonprofit and government techie, he helps leaders and teams improve their well-being so they can increase their well-doing. He’s the author of How to Thrive When Work Doesn’t Love You Back and The Intention Planner and has worked with organizations like the U.S. Department of Health and Human Services, Cigna, and Greenpeace. His insights have been featured on ABC News, Fox 5, and Radio One. Outside of work, Meico is a former triathlete, salsa dancer, and maker of the world’s best vegan chili!
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
As AI continues to reshape industries—including the nonprofit sector—how can we ensure that technology serves people, rather than the other way around?
In this episode of Nonprofit Nation, we dive into the intersection of artificial intelligence and human-centered work with Tim Lockie, founder of The Human Stack and creator of the AI for Anyone course. With over 20 years of experience in the nonprofit technology space, Tim has helped organizations transition from being tech-resistant to tech-resilient.
Tim shares his insights on leveraging AI in a way that enhances human connection, decision-making, and impact. Whether you're skeptical of AI or eager to integrate it into your work, this conversation will provide practical strategies for maintaining a people-first approach in an increasingly digital world.
What You’ll Learn in This Episode:
- Why AI is a tool, not a replacement for human connection
- How nonprofits can use AI without losing their core mission
- The biggest challenges organizations face when adopting AI
- Practical tips for using AI ethically and effectively
- Insights from Tim’s AI for Anyone course and how it empowers people to engage with AI confidently
About Tim Lockie:
Tim Lockie is a nonprofit technology expert and the founder of The Human Stack, an organization dedicated to helping nonprofits develop tech resilience. He created AI for Anyone, a course designed to make AI accessible to people at all technical levels. With a background as a former Salesforce MVP and Microsoft Partner, Tim has guided thousands of professionals in using technology to create positive social impact.
Resources & Links:
- Tim Lockie’s Website: The Human Stack
- AI for Anyone Course: Enroll here
- Connect with Tim on LinkedIn: Tim Lockie on LinkedIn
- Follow The Human Stack on Twitter: @TheHumanStack
- Cassidy: https://www.cassidyai.com/?via=thehumanstack
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if businesses existed solely to give back? That’s the revolutionary idea behind the 100% for Purpose business model—one pioneered by Paul Newman over 40 years ago and now embraced by companies like Patagonia and Bloomberg.
In this episode, we’re joined by Alex Amouyel, CEO of Newman’s Own Foundation, to discuss how philanthropy and business can intersect in a way that truly serves communities. We dive deep into how Paul Newman reversed traditional governance by giving his for-profit company to a nonprofit—a move that wasn’t even legal at the time! Alex shares insights on why more companies are adopting this model, the challenges they face, and how philanthropy itself is evolving to become more inclusive and community-driven.
🌍 What You’ll Learn in This Episode:
✔️ How Paul Newman’s bold decision reshaped philanthropy
✔️ Why companies like Patagonia are following the 100% for Purpose model
✔️ How nonprofits can own and govern for-profit businesses for social good
✔️ What democratizing philanthropy looks like and why participatory giving is the future
✔️ The challenges and opportunities of funding a mission-driven organization
About Alex Amouyel
Alex Amouyel is the President and CEO of Newman’s Own Foundation and the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact. She leads the Foundation’s efforts to continue its commitment to use 100% of profits from the sale of Newman’s Own food and beverage products to nourish and transform the lives of children who face adversity.
Resources & Links:
🔗 Newman’s Own Foundation – Learn about their mission and impact
🔗 Paul Newman’s Legacy – How his vision shaped philanthropy
🔗 MIT Solve – Alex’s work in driving innovation for global challenges
🔗https://www.100forpurpose.org/
🔗Alex’s TED Talk
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Shilpa Alva is the visionary founder of Surge for Water, a women-led, women-centered nonprofit dedicated to providing marginalized global communities with access to safe water, sanitation, hygiene, and menstrual health solutions.
Under Shilpa’s leadership, Surge has impacted over 1 million lives and created more than 2,000 community jobs, while advancing sustainable water equity around the globe.
Shilpa’s journey—from her background in engineering and corporate consulting to full-time social entrepreneurship—is a compelling example of how diverse experiences can lead to impactful change. We explore:
- The critical importance of water equity and its connection to global health, education, and economic development.
- How Surge for Water’s innovative, community-led solutions are transforming lives in marginalized communities.
- Shilpa’s unique leadership perspective and her advice for aspiring social entrepreneurs.
Don’t miss this powerful conversation about the intersection of water sustainability, advocacy, and the global fight for equity.
Links & Resources:
- Shilpa Alva on LinkedIn
- https://surgeforwater.org/
- https://www.linkedin.com/in/shilpa-alva-858b841/
- Shilpa Alva at TEDx
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What if mentorship could help you grow your career, and your fundraising bottom line?
This week, I’m joined by the amazing Ken Miller, CFRE—a powerhouse in the nonprofit world and a true advocate for professional growth. Ken is the president of Denali FSP Fundraising & Grant Consultants, a fundraising consultancy he founded in 2014 after a long and successful career in development. He’s also deeply involved in leadership roles with the Association of Fundraising Professionals (AFP) and other organizations working to advance equity and excellence in philanthropy.
In our conversation, Ken shares his wisdom on mentoring, coaching, and workplace sponsorship—three powerful tools for helping fundraising professionals thrive. We explore what makes these relationships so valuable, how to find the right mentors and sponsors, and why they’re game-changers for anyone looking to grow in their career. Ken also opens up about his personal journey, lessons learned, and his passion for mentoring the next generation of nonprofit leaders.
If you’re in the nonprofit sector—or considering it—this episode is packed with practical advice and inspiration to help you take your career to the next level.
Connect with Ken on LinkedIn.
What You’ll Learn in This Episode:
- The difference between mentoring, coaching, and sponsorship—and why all three matter.
- How to find mentors and sponsors who align with your goals and values.
- Why workplace sponsors can open doors that mentorship alone might not.
- Ken’s personal insights on supporting diversity, equity, and inclusion through mentorship.
- Practical tips for mentoring others and building meaningful professional relationships.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Since his inauguration, President Trump has signed dozens of executive orders covering a broad range of issues, including many that impact charitable nonprofits directly or indirectly. Some won’t take effect immediately and will be challenged in court.
This slew of Executive Orders are threatening the communities we serve, and nonprofits must be ready to prepare, respond, and advocate like never before.
This fight is going to be tough—but nonprofits are tougher. That’s why I’ve invited Bethany Snyder, MPP on to the podcast to discuss actionable steps your organization can take right now to push back and protect your mission.
Bethany is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk - as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. Having worked for a range of organizations, she is passionate about ensuring that nonprofit and social justice organizations use their voices and expertise to influence policies that impact those most in need.
Listen to the episode to learn how to:
- Prepare your organization for policy shifts
- Respond quickly to harmful changes
- Advocate for lasting change
Resources & Links:
- LinkedIn Live recording
- Blog post: https://www.snyderstrategies.me/post/how-nonprofits-can-fight-back-against-harmful-executive-orders
- Executive Orders Affecting Charitable Nonprofits, National Council of Nonprofits (regularly updated)
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
AI is reshaping the nonprofit sector, from improving efficiency to revolutionizing donor engagement—but how do we ensure it’s done ethically and effectively? 65% of nonprofits using AI report improvements in efficiency and productivity, with the biggest wins in communication and data analysis. But 42% of nonprofits cite ethical concerns, such as data privacy and bias, as barriers to adoption.
This week, we’re joined by Josh Hirsch, aka “The AI Dude,” a seasoned nonprofit strategist with over 17 years of experience. Josh is the Education and Training Strategist at FundRaise Up, a faculty member at Indiana University’s Lilly Family School of Philanthropy, and the host of The AI Dude Podcast. He’s dedicated to helping nonprofits navigate the intersection of technology and philanthropy.
Drawing insights from Josh’s expertise and the latest research, we’ll explore how AI can help nonprofits work smarter, not harder, while staying mission-focused. With 65% of nonprofits reporting tangible benefits like increased efficiency and productivity, and only 2% fully adopting AI, there’s plenty of room for growth and learning.
What You’ll Learn:
- How AI can help nonprofits overcome resource constraints and improve operations.
- Why starting with operational efficiency is the best first step for AI adoption.
- The ethical challenges of AI—like data privacy and bias—and how nonprofits can tackle them head-on.
- Real-world examples of AI creating meaningful change in nonprofit operations, from content creation to donor communication.
About Josh Hirsch:
Josh Hirsch is a seasoned nonprofit leader with over 17 years of experience. He serves as the Education and Training Strategist at FundRaise Up and is a faculty member at The Fund Raising School at Indiana University Lilly Family School of Philanthropy. Josh also leads The AI Dude, a consulting firm dedicated to helping nonprofits harness the power of artificial intelligence. A skilled strategist and communicator, he specializes in AI, digital marketing, and social media, empowering organizations to thrive in the digital age.
Links & Resources Mentioned:
- Josh Hirsch’s Website: TheAIDude.ai
- Blog: Building Capacity with AI
- Blog: AI for Nonprofit Decision-Making
- FundRaise Up
- Indiana University Lilly Family School of Philanthropy
Does cybersecurity seem like a terrifying topic? Don’t worry—we’re here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they’re back with their FREE annual webinar, and this time, it’s bigger and bolder with a 2025 twist: Cyber Karaoke!
That’s right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.
Make it your New Year’s resolution to give your entire staff FREE cybersecurity awareness training. Don’t miss the encore—head over to NonprofitIT.com/best-ever
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, we explore the art of scaling nonprofit impact with Dr. Johanna Moya Fábregas, executive director of Con Mi Madre. This Central Texas nonprofit empowers Latina girls and their mothers, combining social-emotional learning with college readiness. But the strategies Johanna shares extend far beyond one mission—her expertise in storytelling, partnership building, and inclusive leadership offers actionable insights for nonprofit professionals of all kinds.
You’ll learn how to:
- Build trust with your target audience to create generational impact.
- Use storytelling as a tool for fundraising and community engagement.
- Measure program outcomes effectively to secure funding and support.
- Lead with resilience and clarity in a mission-driven organization.
Whether you’re focused on fundraising, marketing, or executive strategy, Johanna’s leadership insights will inspire and inform your work.
About Johanna Moya Fábregas
Johanna Moya Fábregas, Ph.D., is a dedicated Latin American immigrant with 20 years of experience in education. She currently serves as the executive director of Con Mi Madre (CMM), a non-profit organization operating in Central Texas. CMM partners with local school districts to provide a curriculum focused on social-emotional learning and college readiness to students from 6th grade through their college years. Drawing on her extensive background in non-profit work, higher education, and public education, Johanna emphasizes collaboration across various sectors. Her key areas of focus include intercultural communication, fundraising, research, storytelling, and leadership. Through her efforts, she aims to highlight the significance of multicultural education and empowerment.
For more information visit Con Mi MADREDoes cybersecurity seem like a terrifying topic? Don’t worry—we’re here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they’re back with their FREE annual webinar, and this time, it’s bigger and bolder with a 2025 twist: Cyber Karaoke!
That’s right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.
Make it your New Year’s resolution to give your entire staff FREE cybersecurity awareness training. Don’t miss the encore—head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a secure and harmonious 2025!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Did you know that nonprofits using data to tell their stories are 70% more likely to secure major grants and build donor trust? In this episode, we dive into how your nonprofit can harness the power of data to amplify your message, establish authority, and communicate your impact effectively.
My guest, Drew Reynolds, founder of Common Good Data, shares actionable strategies to position your organization as a thought leader, win the confidence of funders, and scale your efforts to drive meaningful change.
About Drew: Drew Reynolds is a nationally recognized expert in nonprofit evaluation and storytelling. As the founder of Common Good Data, he helps nonprofits use data to showcase their effectiveness, secure major grants, and scale their impact. With years of experience supporting organizations in achieving measurable results, Drew blends data-driven insights with compelling narratives to drive donor engagement and organizational growth.
Drew has been featured on podcasts like Nonprofit Jenni Show and Nonprofit Vision, where he shares practical advice for nonprofit leaders looking to deepen their impact.
What You’ll Learn in This Episode:
- Be the Go-To Expert:
- How to use data and storytelling to establish your nonprofit as a leader in your space.
- Practical ways to build trust and credibility with funders, partners, and the community.
- Turn Impact into Action:
- Why data alone isn’t enough—and how to pair it with storytelling for maximum impact.
- Real-world examples of nonprofits that nailed it and what you can learn from them.
- Scale Up with Confidence:
- How transparency and accountability can help you grow your donor base.
- Steps to expand your funding and prove your nonprofit’s value with clear, data-driven results.
Resources You’ll Love:
- Common Good Data Website
Connect with Drew Reynolds:
- Drew Reynolds at LinkedIn
- Check out Drew’s work and resources at Common Good Data.
Ready to Step Up?This is your moment. If you’re serious about building authority, engaging donors, and showcasing your nonprofit’s impact, this episode is packed with strategies to get you there. Hit play now, then subscribe to Nonprofit Nation for more expert insights!
Does cybersecurity seem like a terrifying topic? Don’t worry—we’re here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they’re back with their FREE annual webinar, and this time, it’s bigger and bolder with a 2025 twist: Cyber Karaoke!
That’s right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.
Make it your New Year’s resolution to give your entire staff FREE cybersecurity awareness training. Don’t miss the encore—head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a secure and harmonious 2025!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This bonus episode is brought to you by RoundTable Technology—your Nonprofit IT Partner. For the tenth year in a row, they’re back with their FREE annual cybersecurity webinar, and this time, it’s bigger and bolder with a 2025 twist: Cyber Karaoke!
Make it your New Year’s resolution to give your entire staff FREE cybersecurity awareness training. Don’t miss the encore—head over to NonprofitIT.com/best-ever to save your seat now.
I also have another exciting announcement - Social Media for Social Good Academy is open for 2025 enrollment! It only opens once per year, so don’t wait. Go to www.socialgoodacademy.com to get all the details. You can enroll in the basic program or upgrade to get a follow-up session one on one with me. Class starts Feb 12th so don’t delay! You will learn:
- How to use the highest performing social media platforms to grow your audience, get more visibility, and drive donations;
- The latest trends nonprofits need to know in social media;
- How to build and grow a community with compelling content;
- How to use AI tools like ChatGPT to create posts;
- How social media fits into an overall digital fundraising plan, including your website and email newsletter.
That’s socialgoodacademy.com and I hope to see you on the inside this year.
Now let’s get to the episode!
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David Rhode is a seasoned nonprofit founder, consultant, and author whose career has centered on scaling impact for mission-driven organizations. In this episode, he shares valuable insights from his new book, Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders, a comprehensive resource for nonprofit executives, board members, and emerging leaders. With over two decades of experience in nonprofit leadership, teaching, and consulting, David reveals why passion, while essential, must be paired with strategic and practical leadership skills to drive meaningful change.
Key Topics Covered:
- Why passion alone isn’t sufficient for nonprofit success.
- Key frameworks and practical tools for nonprofit management.
- Tips for balancing vision with operational skill to scale impact.
- Self-care strategies for nonprofit leaders.
- How Passion Isn’t Enough can empower nonprofit leaders to drive lasting change.
David Rhode on LinkedInPassion Isn't Enough: A Practical Guide for Nonprofit LeadersDoes cybersecurity seem like a terrifying topic? Don’t worry—we’re here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they’re back with their FREE annual webinar, and this time, it’s bigger and bolder with a 2025 twist: Cyber Karaoke!
That’s right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.
Make it your New Year’s resolution to give your entire staff FREE cybersecurity awareness training. Don’t miss the encore—head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a secure and harmonious 2025!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, we’re joined by Cecilia Lee, Alumni Relations Principal at Communities In Schools (CIS), to discuss the powerful role alumni networks can play in driving nonprofit success. CIS—a national organization ensuring students have the resources they need to stay in school—has built a robust alumni engagement strategy that connects participants beyond graduation, turning them into lifelong supporters, advocates, and ambassadors.
Cecilia shares how nonprofits can leverage alumni to increase community outreach, event participation, and donor engagement. She explains how public recognition—through programs like the Distinguished Service Alumni Award—motivates alumni involvement and how CIS’s President and CEO, Rey Saldaña, exemplifies the potential of alumni who become leaders.
Whether you’re a nonprofit marketer, fundraiser, or executive, you’ll learn actionable strategies for building sustainable alumni networks that deepen engagement and drive long-term mission impact.
Key takeaways:
- Alumni aren’t just participants—they’re future leaders and lifelong advocates.
- Public recognition matters. Celebrating alumni can drive engagement and inspire others to stay involved.
- Alumni ambassadors extend your nonprofit’s reach organically, promoting events, recruiting new supporters, and growing awareness.
Challenges are inevitable, but thoughtful engagement strategies can keep alumni connected through different stages of life.
About Cecilia Lee
Cecilia Garcia Lee is an immigrant Latina from Mexico. At the age of 3, her family
moved to Houston, TX where she attended school through post-secondary.
Cecilia attended Houston Baptist University and began her career working at an
elementary school for 2 years. She then transitioned to the non-profit sector, joining the Girl Scouts of San Jacinto Council in Houston, where she assisted and supported the creation of Girl Scout troops in underserved areas, focusing on predominantly black and brown communities.
Following her impactful work with the Girl Scouts, Cecilia joined Communities In
Schools of Houston (CIS) as a Case Manager at Milby High School. It was here that she discovered her true calling. She later moved to the Development department, where she successfully managed the organization's largest fundraising event for 13 years. During this period, Cecilia started engaging with former CIS students, leading these efforts for over 5 years locally.
In the fall of 2021 Cecilia was invited to support the ongoing alumni initiatives for
Communities In Schools’ National Office. By February 2023, she became the full-time Principal of Alumni Relations for CIS National. In this role, Cecilia collaborates with CIS alumni nationwide and local leaders. The Alumni Community at the National Office focuses on professional development opportunities for alumni, support and training for alumni who serve on their local CIS board, equitable storytelling, and providing resources for alumni seeking employment or exploring new careers. Cecilia firmly believes that alumni are the heartbeat of Communities In Schools.
Links:
- Communities in Schools
- LinkedIn: Communities in Schools National Office
- CIS Alumni Community
This Episode Sponsored By Neon One:
Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through ide
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Confused or overwhelmed by capital campaigns? I've got just the right person for you!
In this episode, I welcome Steven Shattuck, Director of Engagement at Capital Campaign Pro and a highly respected thought leader in the nonprofit sector. Steven shares his perspectives on the 2024 Capital Campaign Benchmark Report findings, the balance between heart and data in fundraising, and how nonprofits of all sizes can achieve their capital campaign goals. From the role of board support to the power of feasibility studies, Steven provides actionable insights into building a campaign that not only raises funds but strengthens an organization’s mission and community impact.
Key Topics Covered:
- Balancing digital strategy with donor relationships in capital campaigns
- The 2024 capital campaign success rate and factors driving higher achievements
- The evolving role of boards and diverse donors in campaign success
- Effective use of feasibility studies and data in campaign planning
- Maintaining momentum during multi-year campaigns and keeping donors engaged
About Steven Shattuck
Steven Shattuck is the Director of Engagement at Capital Campaign Pro. A frequent webinar presenter and conference speaker in the nonprofit sector, he has over 18 years of experience advising nonprofits on donor communications, data management, and digital content.
He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020), and a contributor to Fundraising Principles and Practice: Second Edition.
Steven has contributed content to the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN and Nonprofit Hub, and has spoken at AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few.
Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.
Links:
- LinkedIn: Steven Shattuck
- Latest Research: The State of Capital Campaigns in 2024
This Episode Sponsored By Neon One:
Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Rapinder Dhinsa is the Director of Mass Marketing at Make-A-Wish Canada, and she's an expert in the ever-changing, always-evolving donor landscape. Rapinder shares with us the best ways for nonprofits to engage with younger donors and to connect meaningfully with diverse audiences.
Drawing on her storytelling background and years of experience in nonprofit marketing, Rapinder discusses practical strategies and challenges that nonprofits face when adapting to shifting donor expectations. She also reflects on the importance of inclusive fundraising practices and the future of philanthropy.
We cover:
- Rapinder’s personal journey, from storytelling in grade school to leading mass marketing efforts at Make-A-Wish Canada.
- Trends in the new donor landscape: How younger donors and diverse communities are shaping the future of giving.
- The challenges nonprofits face in staying relevant and how to avoid performative or surface-level engagement.
- Strategies for building trust through storytelling, transparency, and digital platforms.
- Make-A-Wish Canada’s approach to inclusion and how it connects with the communities it serves.
About Rapinder DhinsaRapinder Dhinsa is an expert strategist and storyteller, and helps guide nonprofit organizations with a holistic approach to fundraising. She has worked with numerous organizations across Canada and the U.S., including UNICEF Canada, Save the Children, MSF/Doctors Without Borders, Guide Dogs for the Blind, CAMH and many others. She is a self-proclaimed fundraising nerd and is passionate about serving great missions to make the world a more compassionate and just place — and is thrilled to be doing that in her current role as Director of Mass Marketing with Make-A-Wish Canada.
Resources and Links:
- Learn more about Make-A-Wish Canada
- Follow Rapinder Dhinsa-Singh on LinkedIn
This Episode Sponsored By Neon One:
Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, we speak with Bhumika Regmi, Digital Director at the Malala Fund, and Mahina Martison, Digital Coordinator at Malala Fund to explore how the organization leverages TikTok and other digital platforms to engage young audiences and promote girls’ education worldwide. Bhumika shares how her team balances trendy content with meaningful advocacy, discusses the challenges and rewards of working on youth-centric platforms, and offers insights on how to stay innovative in the fast-changing world of digital strategy.
We also dive the ways that they use their website to amplify the voices of young women globally. Bhumika explains how this platform has become a conduit for youth expression and advocacy, and how the Malala Fund promotes the content across digital channels to expand its impact.
What You’ll Learn:
- Strategies for balancing trends and mission-driven content on TikTok
- How the Malala Fund stays innovative and agile with new digital formats
- How they are giving young women a voice and shaping advocacy
- Tips for nonprofits looking to build their youth engagement strategies
- What the future holds for youth-centered digital advocacy
Links and Resources
- Malala Fund Website
- Follow Malala Fund on TikTok |Instagram |Twitter
- Learn more about how you can support: Malala Fund Programs
This Episode Sponsored By Neon One:
Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.
We’ll also dive into his newly launched initiative, Commissions for a Cause, which partners with a life insurance agent to donate 40% of commissions from every lead generated. This groundbreaking model allows people across North America to support nonprofits like The New Roots Institute and The Life You Can Save's Maximize Your Impact Fund simply by purchasing life insurance—at no additional cost.
Brad opens up about the challenges of running a nonprofit while managing a full-time career, and his vision for a future where profits fund justice, sustainability, and vibrant communities. Whether you’re a consumer, nonprofit, or business owner, this conversation will inspire you to rethink how everyday financial decisions can generate meaningful change.
In This Episode, We Discuss:
- Why Brad created the Profit for Good model
- How businesses can create impact without extra cost to consumers
- The Commissions for a Cause initiative and how it works
- Challenges of running a nonprofit while working full-time
- The two songs Brad listens to when he needs inspiration
About Brad West
Brad West is the visionary behind the Profit for Good Initiative. A University of Chicago grad and innovative attorney. Brad’s TEDx talk on transforming consumer spending into impactful charitable contributions has inspired audiences worldwide. His mission? To create a world where our choices as consumers can save lives and better the planet. Join Brad on Nonprofit Nation to discover how his groundbreaking model can empower nonprofits, consumers, and philanthropists to foster vibrant, sustainable communities and make every dollar count.
Did you miss this year’s Nonprofit Social Media Summit? The recordings and all materials are now available! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Learn more and get instant access to the recordings at NonprofitSocialMediaSummit.com
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I dive deep into the evolving landscape of major gifts fundraising with two of the industry’s most respected thought leaders, Gail Perry and Beth Ann Locke. Together, they unravel the shift from traditional, scripted major gift solicitations to a transformative, donor-centered approach that fosters authentic relationships and maximizes impact.
Learn why the “old-fashioned pitch” no longer works, discover the power of emotional intelligence in fundraising, and explore actionable tips for cultivating transformational gifts with consent and purpose. Whether you're a seasoned development officer or new to major gifts, this episode is packed with strategies to elevate your fundraising game.
Beth Ann Locke is Director of the Academy of the Gail Perry Group, and Chief Spark at The Fundraiser Coach. She brings over 30 years of accomplished fundraising experience in the U.S. and Canada. Rooted in Seattle and now based in Vancouver, BC, Beth Ann is highly regarded for her major gifts strategy and coaching, team trainings, and guiding fundraisers and nonprofit leaders to secure major gifts and amplify their impact.
Gail Perry is a renowned philanthropy leader, keynote speaker, and author with over 30 years of experience in the nonprofit sector. Gail is the founder of the Gail Perry Group, where she helps nonprofits achieve extraordinary fundraising and capital campaign goals.
Visit Gail Perry Group to learn more about how Gail and her team can help your nonprofit achieve its fundraising goals.
Follow Gail Perry on LinkedIn and Beth Ann Locke on LinkedIn for more insights and updates in the field of philanthropy.
Did you miss this year’s Nonprofit Social Media Summit? The recordings and all materials are now available! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Learn more and get instant access to the recordings at NonprofitSocialMediaSummit.com
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, we’re diving into the art and ethics of nonprofit storytelling with Carly Euler, the creative force behind MemoryFox’s 2023 Ethical Storytelling Report. With experience across multiple nonprofits—from working with youth development at the Wily Network to community fundraising at the Breast Cancer Coalition—Carly knows how storytelling can engage, inspire, and empower. We’ll explore out-of-the-box storytelling techniques, practical ways to collect stories, and the fine line nonprofits walk to ensure their storytelling remains ethical and authentic.
Expect insights on the best ways to get those meaningful stories from volunteers and donors, why positive storytelling is gaining traction, and how to build trust through transparency—all while staying mindful of consent and dignity. If you're in the nonprofit space or curious about storytelling with impact, this one’s for you.
Topics discussed:
- New ways to tell stories: Creative strategies to stand out in a noisy digital world.
- Story collection hacks: Tools and tactics to make gathering stories easier and more consistent.
- Prompts that unlock powerful stories: The questions you should ask to spark meaningful responses.
- Ethical storytelling deep-dive: How nonprofits can handle tricky consent situations and build their own storytelling guidelines.
About Carly Euler:
Carly’s heart has always been with nonprofits. Over the years, she’s held roles at organizations like the Wily Network, Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, specializing in marketing, communications, and fundraising. Now leading the marketing charge at MemoryFox, Carly is passionate about helping nonprofits share authentic stories while navigating the ethics involved. She earned her bachelor’s degree from St. Lawrence University and completed an MBA at Gannon University while coaching lacrosse. She lives in Rochester, NY with her husband and her rescue dog, Sadie, and continues to champion meaningful storytelling across the nonprofit world.
Connect with Carly Euler on LinkedInFollow Carly Euler on TikTok
Download the 2023 Ethical Storytelling Report on MemoryFoxIt’s almost the most wonderful time of year! Giving Tuesday is just around the corner, and to celebrate, Givebutter is giving back $25,000 to nonprofits! Givebutter is the easiest-to-use, all-in-one nonprofit fundraising platform that brings together everything changemakers need to raise more, pay less, and give better, from free fundraising pages, events, and auctions to a built-in CRM, modern marketing features, and so much more. This year, the five Most Engaging Giving Tuesday campaigns on Givebutter will each receive a $5,000 matching donation you can use to multiply your impact this year-end giving season. Get the full spread on Givebutter Gives Back for Giving Tuesday and learn more at www.givebutter.com/nonprofit-nation - I'm so excited to see what you come up with!
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Monthly giving is one of the fastest-growing areas of nonprofit fundraising, with organizations seeing a 52% increase in recurring donors and a 94% rise in revenue from these gifts over the past three years.
On average, monthly donors give between $24 and $36 per month, and retention rates for these donors can be as high as 94% when using bank transfers or credit cards. With monthly donors contributing significantly more over time compared to one-time donors, nonprofits that focus on building and maintaining monthly giving programs can ensure a steady and reliable revenue stream (NonProfit PRO) (DonorPerfect). This episode will explain why a well-designed monthly donor program can be a game-changer for nonprofit sustainability.
My guest is Erica Waasdorp, President of A Direct Solution, is a leading expert in monthly giving and donor retention. With 40 years of direct response experience, she has helped numerous nonprofits boost their revenue through successful monthly giving programs. Erica is the author of "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy", and regularly shares her expertise through workshops and publications.
In this episode, we discuss:
- The changing landscape of monthly giving over the last four decades.
- Practical strategies to engage and retain monthly donors for the long term.
- How technology and automation can help nonprofits streamline their monthly giving programs.
- Common mistakes organizations make when starting monthly donor programs and how to avoid them.
- Tips for personalizing communication with monthly donors to enhance engagement and loyalty.
Connect with Erica Waasdorp on LinkedInerica@adirectsolution.comwww.adirectsolution.comNeon One: The Recurring Giving Report: Data-Backed Insights for Sustainable GenerosityIt’s almost the most wonderful time of year! Giving Tuesday is just around the corner, and to celebrate, Givebutter is giving back $25,000 to nonprofits! Givebutter is the easiest-to-use, all-in-one nonprofit fundraising platform that brings together everything changemakers need to raise more, pay less, and give better, from free fundraising pages, events, and auctions to a built-in CRM, modern marketing features, and so much more. This year, the five Most Engaging Giving Tuesday campaigns on Givebutter will each receive a $5,000 matching donation you can use to multiply your impact this year-end giving season. Get the full spread on Givebutter Gives Back for Giving Tuesday and learn more at www.givebutter.com/nonprofit-nation - I'm so excited to see what you come up with!
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Executive directors, are you tired of chasing after those $20 donations like a squirrel on espresso? Focusing all your energy on foundation grants and corporate donations because they seem easier is a bit like preferring instant noodles over a gourmet meal—it sort of does the job, but often, you are left feeling unsatisfied.
Rhea Wong to the rescue! Rhea has over 20 years experience in the nonprofit space as an Executive Director and front line fundraiser. A fundraising thought-leader, an author of "Get That Money, Honey", and a sought-after speaker, she has helped hundreds of nonprofit organizations raise millions of dollars for their causes.
In this episode, Rhea talks about how we can move away from survival-mode tactics that leave us feeling icky and instead, start nurturing genuine relationships with our donors.Rhea breaks down why it’s crucial to focus on those individual donors and how creating meaningful connections can lead to those juicy, significant gifts we dream about.
About Rhea Wong
Rhea helps nonprofits raise more money. Though she has deep experience with institutional, corporate and event fund-raising, she is passionate about major individual donors and helping organizations to establish individual giving programs. She has raised millions of dollars in private philanthropy and is passionate about building the next generation of fundraising leaders.
She has become a leader in the New York nonprofit community and is a frequent educational commentator in the media. She has been recognized with the SmartCEO Brava Award in 2015 and NY Nonprofit Media’s 40 under 40 in 2017. For more information about Rhea, please see her LinkedIn Profile here.
Rhea lives in Brooklyn with her husband. When she is not raising money for causes she loves, she can be found hosting her podcast Nonprofit Lowdown, promoting her newest book Get that Money, Honey! or onstage as a newbie stand-up comedian in downtown Brooklyn. For more information, check out rheawong.comGivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I’ll focus on sharing tactical ways and real-world examples designed to increase your results on this international day of giving. You’ll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This week on Nonprofit Nation, I’m excited to sit down with Erin Hogue, Senior Director of Spark Good at Walmart. Erin is leading the charge on how Walmart is bringing nonprofits, customers, and associates together to make a real impact in communities across the country.
In this episode, we’ll get into the nitty-gritty of how Walmart is using data to power its giving, the inspiration behind their Roundup program, and how nonprofits can plug into Walmart’s massive network to grow their reach. With 90% of the U.S. living within 10 miles of a Walmart and over 80,000 nonprofits already participating in Spark Good, there are endless ways to get involved.
We’ll cover:
- Who’s giving and why? Erin will share insights from Walmart’s data—who’s donating, what motivates them, and what nonprofits can learn from it.
- Why Roundup? We’ll explore why Walmart chose the Roundup model over direct donations and how it supports local vs. national nonprofits.
- Trends in corporate giving: What Erin is seeing in the world of philanthropy and how companies are changing the way they give.
- Practical tips for nonprofits: How to get started with Walmart, from storefront fundraising to grant applications and everything in between.
This episode is packed with insights on how to approach corporate partnerships, make the most of Walmart’s platforms, and stay ahead of trends in corporate giving. If you're ready to tap into Walmart’s vast resources and make a bigger impact, this one’s for you!
GivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I’ll focus on sharing tactical ways and real-world examples designed to increase your results on this international day of giving. You’ll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation I am thrilled to welcome back the brilliant Tamsen Webster, a renowned message strategist, author, and keynote speaker, whose latest book, Say What They Can’t Unhear: The 9 Principles of Lasting Change, is launched on October 8. Tamsen brings her 25 years of experience in message design and change communication to the table, offering actionable insights for anyone looking to create meaningful, lasting change.
We discuss:
- The core principles that help create lasting change without relying on manipulation or authority.
- Why pain-based and authority-driven methods of influence often backfire and what works instead.
- How to communicate in a way that makes your message impossible to forget and drives real action.
- The importance of ethical persuasion and how leaders can build trust and buy-in that lasts.
- Simple, actionable strategies for implementing her persuasion proverbs in any environment, from large organizations to solo businesses.
- Real-world examples of how these principles have driven sustainable change in major companies and industries.
About Tamsen Webster
Throughout her career, Tamsen has worked with major organizations such as Harvard Medical School and Johnson & Johnson, helping them communicate their ideas in ways that resonate deeply and lead to long-term impact. She previously served as the Idea Strategist for TEDxCambridge and is currently pursuing her doctoral studies at Teachers College, Columbia University, focusing on the adoption of new ideas.
Selected for the 2022 Thinkers50 Radar, Tamsen is widely recognized for her innovative approach to change communication, focusing on ethical, inside-out persuasion that avoids manipulation or coercion. She has been featured on numerous podcasts and stages, where her insights continue to transform how leaders, entrepreneurs, and changemakers communicate.
For more information, visit TamsenWebster.com.Connect with Tamsen on LinkedIn Follow Tamsen on Instagram: @tamsenwebsterThe Message InstituteIs it me, or does social media feel completely overwhelming right now? Are your posts underperforming and you don’t know what to do about it? Well I’ve got you covered. Join me and Neon One for the 2024 Nonprofit Social Media Summit! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Best of all, it's free to attend live thanks to my amazing partner Neon One! Reserve your spot today at NonprofitSocialMediaSummit.com
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I have an inspiring and heartfelt conversation with Mallory Erickson, the brilliant mind behind What The Fundraising: Embracing and Enabling the People Behind the Purpose, which launched on October 1st. As a fundraising expert and coach, Mallory opens up about the emotional journey behind writing her first book, and how her personal experiences as a new mother shaped her approach to both life and work.
Mallory shares the challenges of writing and rewriting a significant portion of her book while caring for her newborn daughter, Ila. She speaks candidly about the vulnerability that comes with sharing her heart, soul, and hard-earned wisdom in her pages. Despite her nerves, she’s driven by her personal mantra: Do it scared!
Key Highlights:
- The Emotional Journey Behind What The Fundraising: Mallory reflects on the balancing act of authorship and new motherhood, and how this unique season of her life influenced the themes of her book.
- Introduction of Alignment Fundraising: Mallory’s signature framework helps fundraisers find harmony between their work and personal wellbeing, while avoiding burnout and achieving greater impact.
- Genuine Donor Relationships: The book emphasizes building meaningful and lasting connections with donors, moving beyond transactional interactions to foster genuine partnerships.
- Special Launch Event: Listeners are invited to pre-order What The Fundraising and gain access to a host of exciting bonuses, including a free month inside the Alignment Fundraising Collective, and an exclusive Virtual Launch Party on October 3rd with fundraising influencer Floyd Jones.
Join us for an empowering discussion on how to fundraise with both passion and sustainability, as Mallory reveals the core of her book and the practical tools she developed from her own triumphs and struggles in the nonprofit sector. Whether you're new to fundraising or a seasoned leader, this episode will leave you inspired to embrace vulnerability, find alignment, and thrive in your work.
About Mallory Erickson
Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising. She is dedicated to transforming the way nonprofit leaders approach their roles and fundraising efforts. With her signature framework, the Power Partners Formula™️, Mallory equips nonprofits with the unique tools needed to secure funding from foundations, corporate partners, and individuals. By October 2023, she has trained over 60,000 fundraisers with elements of her innovative, win-win framework, blending executive coaching, science-backed behavior design, and strategic fundraising practices.
Connect with Mallory on LinkedInLearn more about Mallory Erickson Instagram: @_malloryericksonPre-order What The Fundraising and claim your bonuses
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, Jay Acunzo, a leading voice in content creation and storytelling, shares invaluable insights tailored for nonprofit fundraisers and marketers. Jay discusses how to move beyond traditional, transactional fundraising tactics to create transformational experiences that resonate deeply with donors and volunteers. He offers guidance on building a strong Brand IP for nonprofits, the power of journey-based storytelling, and how to use frustration as a catalyst for creative and impactful campaigns.
Key Topics:
- Resonating with donors and volunteers through meaningful storytelling.
- Shifting from transactional to transformational experiences in nonprofit marketing.
- Building a strong sense of community among nonprofit supporters.
- Developing a unique and compelling Brand IP for your cause.
- Addressing the unspoken needs of your supporter base.
- Overcoming learned helplessness to innovate in nonprofit storytelling.
About Jay Acunzo
Jay Acunzo is a keynote speaker, author, and a kind of executive producer or "director of differentiation" for entrepreneurs and execs with something meaningful to say. He is known for his thought leadership in content marketing and storytelling. With a focus on creating work that truly matters, Jay’s insights are particularly relevant for nonprofit professionals seeking to differentiate their messaging and build deeper, more lasting connections with their audience. His latest book, The Creator’s Compass, and podcast, How Stories Happen, explore these themes with a fresh, creative lens.
Connect with Jay on LinkedInCheck out Jay Acunzo's WebsiteIs it me, or does social media feel completely overwhelming right now? Are your posts underperforming and you don’t know what to do about it? Well I’ve got you covered. Join me and Neon One for the 2024 Nonprofit Social Media Summit! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Best of all, it's free to attend live thanks to my amazing partner Neon One! Reserve your spot today at NonprofitSocialMediaSummit.com
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The way we search the web is being transformed in huge ways, and nonprofits need to understand the changing landscape in order to reach their donors and their stakeholders online.
In this episode, I sit down with Rafi Norberg to explore the latest development in search technology: Google’s AI Overviews.
Rafi serves as President and Founder of Nexus Marketing, a marketing agency that helps businesses and organizations generate revenue online in the mission-driven sector. Rafi has over a decade of digital marketing experience in mission-driven sectors and through his agency has worked with 200+ brands to build their inbound presence. Rafi's goal is to help organizations do more good by connecting them to high-quality information, resources, and tools.
Google recently announced the broad rollout of AI Overviews, a generative AI tool designed to streamline the search experience by directly answering users’ queries and citing the content sources.
Rafi shares his expert insights on what this means for the SEO world, the potential impact on clickthrough rates and website traffic, and strategies for businesses to adapt to this significant change.
Resources mentioned:
- Google rolls out AI Overviews in US with more countries coming soon
- Google AI Overviews: What You Need to Know - Nexus Marketing
- Google AI Overviews visibility drops, only shows for 15% of queries
- Tools: Google’s Lighthouse, SEMRush, Moz
A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
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It's National Hispanic Heritage Month! In this episode, I’m thrilled to be joined by the inspiring Cynthia Torres, LMFT—someone who has been a true force in the social good space for over 25 years. As a Colombian-American entrepreneur and community leader, Cynthia wears two powerful hats: she’s the founder of New Dawn Counseling & Consulting, Inc., and the Executive Director of the beloved nonprofit, City Impact. Cynthia is here to break down how she’s mastered the art of blending business with benevolence, all while serving Oxnard’s vibrant Latinx population.
We dive into some hard-hitting truths, like why Latinas face the steepest climb in corporate America and how Cynthia’s been smashing those barriers every step of the way. She also shares how she balances running both a for-profit and a nonprofit—yes, at the same time—and how her hybrid model is changing lives while keeping the lights on.
What we discuss:
- National Hispanic Heritage Month: Why this month matters and how it connects to the rich history of Hispanic contributions in the U.S.
- Latinas in Business: We’re tackling some eye-opening stats on Latina labor force participation and business ownership. Spoiler: Latina-owned businesses are booming!
- Cynthia’s Journey: From Colombia to California, she shares her deeply personal story of overcoming barriers as a Latina entrepreneur and why she founded New Dawn Counseling.
- A Hybrid Business Model: Curious how someone runs both a for-profit and a nonprofit? Cynthia breaks it down and explains how her model provides stability while staying true to her mission of serving those most in need.
- Advice for Young Latina Professionals: Cynthia dishes out some real talk and actionable advice for the next generation of Latina leaders trying to break through.
Cynthia is a powerhouse of wisdom, warmth, and relentless drive. Whether you’re a nonprofit leader, entrepreneur, or just someone looking to be inspired, this conversation is packed with insights on how to lead with both heart and hustle. Plus, you’ll get Cynthia’s personal tips on navigating the challenges that Latina women still face in today’s professional world.
About Cynthia:Cynthia Torres, LMFT (Licensed Marriage & Family Therapist), is a Colombian American who has resided in our local community for over 25 years, leaving an indelible mark in service to our vibrant and dynamic Latinx population. Her professional journey is nothing short of remarkable: she not only founded the local for-profit business, New Dawn Counseling & Consulting, Inc., but also recently assumed leadership of the beloved thirty-year-old nonprofit organization, City Impact, Inc.
Cynthia on LinkedInCity Impact on LinkedInCity Impact Website --A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, I have the pleasure of hosting Sean Kosofsky, also known as "The Nonprofit Fixer." With over 30 years of experience in the nonprofit sector, Sean brings a wealth of knowledge on executive coaching, leadership development, and nonprofit management. Tune in to discover practical advice on overcoming common challenges, setting fair compensation, and implementing innovative work practices.
Sean Kosofsky is a seasoned expert in nonprofit leadership, known widely as "The Nonprofit Fixer." With a career spanning over three decades, Sean has dedicated his life to strengthening nonprofit organizations through strategic coaching, consulting, and training. He has a particular passion for supporting executive directors and has developed a range of digital tools, including courses and templates, to help nonprofits thrive. Sean’s expertise covers a broad spectrum of nonprofit challenges, from fundraising and board management to diversity, equity, and inclusion (DEI). His practical approach and deep understanding of the sector make him a sought-after coach and consultant.
Connect with Sean on LinkedIn
The Nonprofit Fixer **@nonprofitfixer - X and Instagram
@MindtheGapC - Facebook
---A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create *The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to get your copy!*
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What’s the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I’m thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2).
You’re going to love this one because Wendy breaks down what makes each generation of donors tick, from Boomers to Gen Z, and shares actionable insights that your nonprofit can use right now to up your fundraising game.
We chat about everything from the rise of digital wallets (goodbye checks, hello tech!) to why Gen Z, despite living online, actually craves in-person fundraising events. Plus, we tackle a major missed opportunity—60% of donors don’t expect a thank you after donating. Imagine how you can stand out just by showing some extra gratitude!
What You’ll Learn:
- The critical role of your nonprofit’s website and social media in attracting donors—85% of them are checking you out online before giving!
- Why digital wallets are quickly becoming a go-to way to give, and how your organization can adapt.
- The surprising love Gen Z has for in-person events, and how to make the most of it.
- Practical ways to improve donor stewardship and make your supporters feel truly appreciated.
Resources Mentioned:
- Julia's Year-End Online Fundraising Blueprint class
- Generational Giving Report (Volume 2)
- Wendy Mercurio LinkedIn
About Wendy
Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.
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In this episode of Nonprofit Nation, we sit down with Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published!
Join us as Dana shares her experiences and insights, offering a behind-the-scenes look at the process of writing and publishing a book—specifically designed for nonprofit leaders, fundraisers, and marketers. We dive deep into her 5-step framework for building a successful monthly giving program, explore the decision-making and financial considerations involved in writing a book, and discuss how this endeavor can significantly enhance your nonprofit's credibility and visibility.
About Dana Snyder
Dana Snyder is the founder of Positive Equation, a sought-after keynote speaker and workshop facilitator, author, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract supporters through innovative digital marketing and to create sustainable giving models by establishing recurring giving programs, making philanthropy accessible to all. Dana was recently named one of the Top 100 Nonprofit Influencers shaping change in the sector. Based in Atlanta, she enjoys spending her time traveling and exploring with her husband, daughter, and labradoodle.
Connect with Dana on LinkedIn
A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 in 2022 and 2023, Shannon shares her insights on the current challenges and future trends in the nonprofit world.
Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!About Shannen McCracken
Shannon McCracken is the founding CEO of The Nonprofit Alliance (TNPA), an association launched in 2018 with unprecedented support to promote, protect, and strengthen the nonprofit sector. She was named to The NonProfit Times Power & Influence Top 50 in 2022 and 2023.
Prior to her role with TNPA, Shannon spent two years as Charity Navigator’s Chief
Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. She now serves on Charity Navigator’s board of directors.
Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. Shannon served as the DMA Nonprofit Federation Advisory Council Chair and Chair of the Ethics Committee. She is a Certified Association Executive with a master’s degree in Nonprofit and Association Management.
Connect with Shannon on LinkedInFollow The Nonprofit Alliance on LinkedInCheck out The Nonprofit Alliance website
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It seems like the only thing anyone is talking about is AI - Artificial Intelligence - and the ways in which it is revolutionizing and changing work and impact in all industries, including the nonprofit sector.
I want to get beyond the hype, and explore the implications for nonprofits, how to use AI not just to further productivity but also to create more impact, and how it might help with the Generosity Crisis.
Who better to address these issues than Nathan Chappell? Nathan is one of the world’s foremost experts on the intersection between Artificial Intelligence and philanthropy. As the head of AI for DonorSearch, he leads the efforts to bring efficiency at scale through AI for many of the most innovative nonprofits in the US. Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity in 2018. He’s also the co-author of the award-winning book, The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges.
Join me and Nathan for a look into the future of generosity, where AI serves as a catalyst and economic driver for societal change by connecting people with causes that will inspire and trigger an act of generosity
We discuss:
- The overall impact of AI to inspire generosity
- The responsibilities we have to the ethical deployment and use of AI technology
- What is currently working, and how even small nonprofits can adapt it for their own programs
- How to overcome internal skepticism and sell your team on tech
Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!About Nathan Chappell
Nathan serves as an advisor for the OpenAI Users Forum, the AI for Good Foundation, the International Committee for Information Technology Standards (INCITS), and the Forbes Technology Council. He holds a Masters in Nonprofit Administration from University of Notre Dame, an MBA from University of Redlands, a certificate in International Economics from University of Cambridge, a certificate in Artificial Intelligence from MIT, a certificate in Philanthropic Psychology from the Institute of Sustainable Philanthropy and is a certified fundraising executive (CFRE).
Connect with Nathan on LinkedInCheckout The Generosity Criss book on AmazonCheckout Nathan's TedTalkHumaneTechFundraising AI
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As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up.
In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising.
Drawing from her extensive experience and her recent analysis of 2024's fundraising trends, Barbara provides actionable advice on how nonprofits can adapt and thrive amidst generational shifts, technological advancements, and economic uncertainties.
Today’s episode is brought to you by my friends at DonorPerfect. Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect***!
DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot**, and let me know what you think!*About Barbara O'Reilly
Barbara O'Reilly, Principal of Windmill Hill Consulting, brings over twenty years of experience in fundraising and nonprofit management. Her insights into donor behavior and nonprofit success have guided numerous organizations towards achieving their fundraising goals.
Connect with Barbara on LinkedInFollow Windmill Hill Consulting on X
Resources mentioned:
- Barbara O'Reilly’s Blog on 2024 Fundraising Trends
- Fundraising Effectiveness Project
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In this episode, we delve deep into the underlying issues that hinder the progress of nonprofits. Join us as we explore the stark realities behind the scenes of the philanthropic world and uncover the myths and misconceptions that often cloud the path to success.
Are the challenges nonprofits face merely obstacles, or do they reveal valuable insights into our collective accomplishments and shortcomings? We confront this question head-on, delving into the complexities of generosity and giving, dissecting the common traps nonprofits fall into, and addressing the hard truths that demand our attention.
Our guest, Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, brings invaluable insights from the forefront of a global movement dedicated to driving giving and collective action. Together, we navigate the difficult conversations and reflections necessary for meaningful change, laying the groundwork for transformative solutions.
Join us as we shine a light on the obstacles holding nonprofits back and chart a course toward a more vibrant and impactful future for philanthropy.
Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!About Woodrow Rosenbaum
As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the
global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 1,000 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.
Woodrow is a member of the Generosity Commission Research Task Force, serves as a Co-Chair for Global Impact Canada's Board of Directors, and was previously a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.
Connect with Woodrow Rosenbaum on LinkedIn
GivingPulseGivingTuesday
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With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency?
This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and success stories. We delve into how AI can lighten the load for fundraisers during busy periods and enhance donor engagement and retention. My guest also shares her vision for the future of AI in the nonprofit sector, providing valuable insights for organizations of all sizes.
Today’s episode is brought to you by my friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfectusers typically raise 25% more funding in their first year.
DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.com About Julia GackenbachJulia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.
Connect with Julia Gackenbach on LinkedInAccess the DonorPerfect Fundraiser Bot
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Research indicates that around 60% of GenZs are inspired to donate to charity by social media. 55% of people who engage with nonprofits on social media end up taking some sort of action.
This recording is of a LinkedIn Live chat with Stephen Knight, Director of Communications for JustLeadershipUSA.
Join us as we talk about the themes of our upcoming conference session and what fundraisers need to know about social media in 2024.
Our session at Bridge 2024: How to (Really!) Convert Fans to Donors: A Fundraiser's Guide to Social Media
Description: The increase in digital programming and social media use has changed the way nonprofits raise money, build communities, and advocate for their causes. In this session, we'll discuss how to take people from passive fans to passionate supporters and create social media content that actually converts.
Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
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In this episode, we talked about:
- Overview of Nicholas Bruneau's book "Engage with Impact" and the innovative AGILE Framework for digital advocacy.
- Deep dive into how adopting a startup mentality can transform digital campaigns in the nonprofit sector.
- Discussion on the significance of leveraging and repurposing content to maximize digital outreach.
- Exploration of the role of personal stories in creating compelling advocacy campaigns and how to select ambassadors.
- Strategies for building and maintaining an engaged online community, with examples from successful campaigns.
- Practical advice for nonprofits looking to transition to a digital-first approach.
- Examination of impactful case studies from the book, highlighting the practical application of the AGILE Framework.
Today’s episode is brought to you by my friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.com
About Nicholas Bruneau
Nicholas Bruneau is a communications consultant who has worked for intergovernmental agencies from the UN, World Bank, and EU, as well as nonprofits, associations, media and political groups. He has managed digital advocacy campaigns on international development, education, sustainability, and climate change issues. His recent book, “Engage with Impact,” is a leading digital advocacy guide. For more information visit: nicholasbruneau.com
Book: Nicholas Bruneau's Engage with Impact
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What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand?
This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday.
We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of data to empower the social sector! 📈✨
Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐
Get your copy of the GivingPulse report here: https://www.givingpulse.givingtuesday.org/q12024
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Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts.
In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advocacy and the founder of Snyder Strategies. Bethany brings over two decades of experience in empowering nonprofit organizations to effectively influence policy and drive meaningful change.
With the 2024 elections on the horizon, Bethany urges nonprofit leaders to recognize their potential influence and not shy away from advocacy. She highlights the importance of stepping up and making their voices heard in policy discussions.
About Bethany Snyder
Bethany Snyder, MPP is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk - as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. Having worked for a range of organizations, she is passionate about ensuring that nonprofit and social justice organizations use their voices and expertise to influence policies that impact those most in need.
Connect with Bethany on LinkedIn
Event: Beyond the Ballot: How to Safely and Effectively Leverage the Elections
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Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits.
Spencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.
About Spencer Brooks
Spencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.
Connect with Spencer on LinkedInVisit Brooks Digital's websiteBlog: The Complete Guide to Nonprofit Website User Experience (UX)
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What makes a nonprofit successful? A lot of things. An engaged donor base, for example. Enthusiastic Board members. A compelling case for support. Those are all necessary to grow your organization and sustain your mission.
But a critically important and often overlooked element is the employee. Nonprofits suffer higher turnover than any other sector. The nonprofit turnover rate clocks in at just over 21% and the overwhelming majority of that is voluntary. Surveys show that nearly half of nonprofit employees will seek other jobs by 2025.
So what can be done? This is where a successful employee retention strategy comes in.
My guest is the one-and-only Kishshana Palmer, Kishshana is CEO of ManageMint Inc. , an organizational development firm focused on helping everyday leaders live well and lead well. In this episode, Kishshana will unravel the secrets behind creating sticky teams and boosting employee retention.
Listeners, if you found today's discussion insightful and want to learn more about creating sticky teams and boosting employee retention, don't forget to check out the on-demand training at www.managemint.co/freeresources. Success is within reach, and it starts with investing in your team's growth and well-being. Thank you for tuning in, and until next time, keep leading with purpose and compassion.
About Kishshana PalmerKishshana Palmer is an international speaker, trainer, and coach with a 20+ year background in fundraising, marketing, and talent management who helps leaders create high performing teams.
Kishshana is CEO of ManageMint, Inc., an organizational development firm focused on helping everyday leaders live well and lead well. Her firm's work centers on equity and social justice and practical solutions for today’s organizations. She is the founder of The Rooted Collaborative -- a global community focused on the growth and development of women leaders of color in the social sector. She's the host of the podcast "ManageMint Made Easy" formerly "Let's Take This Offline", an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT), A Gallup Certified Strengths Coach, a Q3LC Certified Coach and an AFP Master Trainer. When an organization wants to grow, find and retain people on their team, raise money, and more she is the fairy godmother they have on speed dial. Her work isn’t limited to organizations, she also coaches high performing leaders.
Kishshana is a NYC girl now living in Atlanta and a mother of one wonderful teenage daughter. Kishshana is the epitome of your classic 90's Queens homegirl and quintessential corner office executive. She is your daily dose of Claire Huxtable with a side of Blanche Devereaux.
Connect with Kishshana on LinkedInkishshanapalmer.commanagemint.co Other resource mentioned: https://www.managemint.co/freeresources
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At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).
As the U.S. gears up for the 2024 presidential election, nonprofit professionals find themselves at the intersection of philanthropy and politics, considering the unique challenges and opportunities that come with fundraising during an election year.
My guest this week is Alyssa Wright, industry expert on fundraising. Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion.
In this episode, we delve into the complexities of setting fundraising goals for 2024, drawing reflections from historical trends, research, and insightful analyses.
About Alyssa Wright
Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. As an accomplished facilitator, consultant, and coach, she builds new revenue streams, shifts cultural perspectives, and inspires people to believe that change is possible no matter what.
She has helped hundreds of both domestic and global social change organizations successfully launch major gifts programs, capital campaigns, and create sustainable funding models resulting in over $100,000,000 of resource flow. Everyone that has worked with Alyssa knows that she is a true partner. She answers late-night text messages, takes on difficult conversations for clients, and makes jokes that will keep clients smiling through rejected proposals and rained-out fundraising events. Her experience and wit has also allowed her to become a sought-after speaker on philanthropy and fund development as well as a regular contributor to ForbesWomen, Global Giving, and Network for Good. Alyssa is a powerful Millennial voice in the social change movement.
Fun Fact: Alyssa has had to handle a lot of stressful and harmful situations as a fundraiser over the last decade including a funder revoking a seven-figure gift at the last minute, sexual harassment while stewarding a male donor over the years, and having to fire and rebuild an entire board of directors in a few weeks. No situation seems unknown to her as a fundraiser.
Email: allysa@wrightcollective.coConnect with Alyssa on LinkedInBlog: Elevate Your Fundraising Strategy: Practical Tips for Election Year ChallengesBlog: Navigating social media marketing in an election year
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At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).
Financial sustainability is crucial, but social impact is the heart of nonprofits. With the social enterprise model, how can we ensure that our organization prioritizes its social mission while maintaining a viable business?
My guests today are Quilen and Hannah Blackwell, the co-founders of Southside Blooms, an off-grid flower farm youth social enterprise where participants convert vacant lots into commercial flower farms using solar powered rainwater irrigation. This creates jobs for young people on the south and west sides of Chicago.
Hannah and Quilen were married in 2015, and immediately set up the Chicago Eco House, a rehabbed two flat greystone property in the heart of Englewood and got to work getting to know the community. Soon they were farming several vacant lots close to their house, constantly researching what would fulfill their mission of using sustainability to alleviate poverty. It became clear that flowers would be the avenue to do this and Southside Blooms was born.
In this episode, we discuss:
- How Southside Blooms empowers at-risk youth through urban flower farming.
- The benefits of the social enterprise model for long-term financial sustainability in nonprofits.
- Balancing earned income with maintaining a charitable mission.
- Real-life examples of how Southside Blooms has transformed lives.
Guest Bios
Quilen and Hannah Blackwell are the co-founders of Southside Blooms, an off-grid
flower farm youth social enterprise where participants convert vacant lots into
commercial flower farms using solar powered rainwater irrigation. This creates jobs
for young people on the south and west sides of Chicago.
After a whirlwind dating and engagement, Hannah and Quilen were married in 2015, a
little over a year after meeting and moved to Englewood a few months later. They
immediately set up the Chicago Eco House, a rehabbed two flat greystone property in
the heart of Englewood and got to work getting to know the community. Soon they
were farming several vacant lots close to their house, constantly researching what
would fulfill their mission of using sustainability to alleviate poverty. It became clear
that flowers would be the avenue to do this and Southside Blooms was born.
Quilen holds a bachelor’s degree in history from the University of Wisconsin-Madison
and a master’s degree in environmental policy and sustainability from the University
of Denver. Hannah holds a BA in Justice Studies from Northeastern Illinois University.
The Blackwells reside on the south side of Chicago with their three children, who are
all under six years old.
Check out Southside Blooms
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At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).
Nearly half of fundraisers say they did not meet pipeline goals in the last fiscal year. ‘Staff turnover,’ ‘manual processes,’ and ‘donor discovery and pipeline management’ were cited by respondents as key challenges faced in 2023, according to a new report by Gravyty, a leader in engagement and fundraising technology.
The report breaks down findings from Gravyty’s Donor Engagement and Pipeline Survey, which solicited feedback from leaders representing 160+ fundraising departments, including higher education, K12 and nonprofit organizations.
In this episode, Josh Robertson, Global VP of Product at Gravyty, breaks down the findings of this report, as well as recommendations and takeaways for nonprofits of all sizes.
About Josh Robertson
Josh Robertson is the Global VP of Product at Gravyty. With over 20 years of experience in fundraising, Josh has a proven track record of developing data-driven strategies based on cross-channel analysis of client performance and building successful product roadmaps. He is enthusiastic about helping fundraisers realize the opportunities which exist when you recognize and act on strategic changes that lead to big results.Connect with Josh on LinkedIn Email: josh.robertson@gravyty.com
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).In this episode of Nonprofit Nation, Julia Campbell sits down with Candie Fredritz, the Director of Alumni and Parent Engagement at Kent School, a prestigious 9-12 boarding school in Kent, Connecticut. Candie shares her journey from a young worker in the school's stables to her current role, where she plays a pivotal role in fostering strong connections between the school's past and present.
We discuss:
- How Kent School leveraged Zoom and other digital platforms to stay connected with alumni and parents during the pandemic.
- Overcoming significant challenges such as finding a new registration platform under tight deadlines and re-engaging alumni from different decades.
- Candie’s goals for the future of alumni and parent engagement at Kent School.
- Tips for other schools and organizations on engaging alumni and parents, and using technology effectively.
About Candie Fredritz
Candie Fredritz serves as the Director of Alumni and Parent Engagement at Kent School, a 9-12 boarding school nestled in the picturesque landscape of Kent, Connecticut. With a keen understanding of the evolving needs of both alumni and parents, Candie is dedicated to bridging the gap between the school's rich history and its vibrant present by connecting alumni and current students in meaningful ways.
Drawing upon her experience in community outreach and relationship building, Candie's primary mission is to ensure that today's Kent resonates deeply with alumni and parents, both past and present, fostering a sense of belonging and connection among its diverse stakeholders. She is committed to meeting them where they are, whether it's through innovative digital platforms, engaging events, or personalized interactions. Candie continues to strengthen the bonds that unite Kent's past, present, and future.
In her free time, Candie enjoys time with her two sons and three dogs. She is also involved with her local community and currently serves as Vice-President of Hope Rising Farm Therapeutic Riding Center, LLC in Amenia, NY.
Connect with Candie on LinkedIn
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At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently). --
Let’s close our eyes and dream about freedom. Freedom from a seemingly endless stream of emails, social media notifications, and breaking news alerts. Freedom from the distraction and anxiety that come with being tethered to your devices, the internet, and other technology. Freedom from a life defined by your work or career and having no personal life to speak of.
You may enjoy the work you do, but you wish more than anything you had more time to simply sit, think, and hear your own thoughts. The truth is - if you really want to make a difference, you must start by taking time for yourself right now because you can’t “change the world” if you’re not around long enough to make that happen.
My guest on this episode can relate. Meico Whitlock was on the verge of complete burnout, until he had “a breakdown that led to a breakthrough.” He’s now a recovering workaholic and a certified mindfulness teacher. Meico founded his company, Mindful Techie™ to help overworked professionals take an intentional, mindful, and trauma-informed approach to enhancing wellbeing and productivity by improving relationships with work, life, and technology. Meico is a former triathlete, loves salsa dancing, and makes the world’s best vegan chili!
Today we discuss the themes in his new book How to Thrive When Work Doesn’t Love You Back: A Practical Guide for Taking Care of Yourself While Changing The World (foreword by Beth Kanter)
About Meico Whitlock
Meico is The Mindful Changemaker and The Mindful Techie. He works with changemakers who want to improve their well-being so they can sustainably increase their well-doing in changing the world.
He is the author of the Amazon bestseller How to Thrive When Work Doesn’t Love You Back: A Practical Guide for Taking Care of Yourself While Changing the World and The Intention Planner.
Meico is a former triathlete, loves salsa dancing, and makes the world’s best vegan chili!
He has worked for more than two decades across the non-profit, public, and private sectors leveraging information and communications technology to improve well-being in underserved communities as a software and web developer, communications director, trainer and facilitator, and mindfulness teacher.
As a transformational speaker, trainer, and coach, he facilitates transformative experiences that foster well-being in a hybrid world. He has worked with organizations such as the U.S. Federal Government, Cigna, and the World Wildlife Fund, and has been a featured speaker on ABC News, Fox 5, and Radio One.
He holds an M.S. in Information Science from the University of Michigan and a B.A. in Political Science and Spanish from Morehouse College. He is also a certified trauma-informed mindfulness teacher.
Connect with Meico on LinkedInJoin the Mindful Techie mailing listThe Mindful Techie Podcast
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Economic instability, wars, climate change, and a changing labor landscape have left businesses, organizations, and individuals feeling helpless and defeated. In actuality, too many people and organizations are lacking clarity and purpose. Maybe “outrageous kindness” is the change catalyst we need.
My guest is Kristina Joy Carlson, CFRE, renowned philanthropy expert, entrepreneur, and speaker. A sought-after speaker and co-author of the best-selling Essential Principles for Fundraising Success, Kristina doesn’t just help institutions raise money; she facilitates the transformation of people’s lives, organizations, and the world through outrageous kindness.
We discuss Kristina’s signature KIND Method—a roadmap to a better life and a triple bottom line for businesses and nonprofits.
About Kristina Joy Carlson
A sought-after speaker and co-author of the best-selling Essential Principles for Fundraising Success, Kristina Joy Carlson doesn’t just help organizations raise money; she facilitates the transformation of people’s lives, organizations, and the world through a practice of outrageous kindness.
Three decades in fundraising and entrepreneurship and an almost decade-long gauntlet of personal loss have taught Kristina she always has control over her purpose, perspective, and actions. Leveraging that wisdom, she helps nonprofit institutions across the globe secure the philanthropic resources they need to maximize their impact, including Habitat for Humanity International, World Vision International, and Susan Komen.
Founder of the KIND Method and Managing Director of Global Philanthropy at Carter, Kristina guides transformational capital campaigns, advises on 8-figure gifts and grants, creates bespoke training programs, and develops innovative technologies for some of the world’s largest nonprofit organizations. She also helps maximize the philanthropic engagement of former US Presidents and other heads of state, Fortune 500 CEOs, Forbes 400 individuals, faith leaders, celebrities, and everyday people.
Through her roles at Carter Global, Ketchum, and FundraisingINFO.com, Kristina has supported thousands of organizations worldwide, providing counsel on major campaigns in healthcare, education, the arts, youth organizations, national and international organizations, and smaller grassroots organizations. Her mission is to inspire leaders, philanthropists, and professionals to practice outrageous kindness as they define and take mission-critical actions, create accountability systems, and experience the magic of philanthropy. With a master’s degree in Community Economic Development from New Hampshire College, Kristina lives in Oxford, Mississippi, where she starts each morning with Tazo Awake black tea and a quick round of Plants vs. Zombies.
Connect with Kristina on LinkedInVisit the OutrageousKindness WebsiteCarter Global | Kristina Joy Carlson
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From its potential in donor engagement and fundraising to enhancing program effectiveness, AI has shown that it can amplify the impact of nonprofits. How can we peel back the layers of AI's transformative potential in the nonprofit sector to go beyond the hype to see what’s really working and how it can help us in the trenches?
In this conversation, Julia Campbell interviews Justin L. Spelhaug, Corporate Vice President and Global Head of Tech for Social Impact at Microsoft Philanthropies, and Nathaniel Cook, Chief Information Technology Officer of Special Olympics International. They discuss the transformative potential of AI in the nonprofit sector, focusing on inclusivity and productivity.
Takeaways
- Involving the community in the development and implementation of AI tools is crucial for ensuring inclusivity and effectiveness.
- Ethical considerations, such as fairness and bias, are important when deploying AI in the nonprofit sector.
- AI tools can significantly improve productivity and efficiency, allowing nonprofit staff to focus on impactful work.
- Measuring the success and outcomes of using AI tools can be done through surveys, time savings estimation, and tracking productivity gains.
- Nonprofits can start incorporating AI by using free resources like Microsoft Co-Pilot and taking advantage of training programs and learning pathways.
About Nathan Cook, CIO of the Special Olympics InternationalNathaniel Cook is the Chief Information and Technology Officer of Special Olympics, a global movement that unleashes the human spirit through the transformative power and joy of sports. He leads the strategic vision, direction, and execution of the organization’s information and technology initiatives across more than 220 countries and territories. He develops, integrates, and optimizes the Special Olympics information systems and technology platforms, ensuring their alignment with the organization’s goals, values, and standards. He also fosters a culture of innovation and collaboration within the Special Olympics network, leveraging technology to enhance the quality and impact of the programs and services offered to more than six million athletes and their families. About Justin Spelhaug, Vice President & Global Head – Tech for Social ImpactAs the leader for the Tech for Social Impact in Microsoft, Justin brings together 25 years of experience spanning commercial and social businesses. Prior to his current role, Justin served as the Chief Marketing & Operations Officer for Microsoft Asia Pacific spending over 7 years of his career working across developed and emerging Asian markets. Justin also helped to launch the Unlimited Potential organization within Microsoft, with a focus on developing new and more affordable computing solutions to close the digital divide for lower income societies globally.
Resources:
- www.SpecialOlympics.org
- http://aka.ms/nonprofits
- https://www.linkedin.com/learning/paths/career-essentials-in-generative-ai-by-microsoft-and-linkedin
- Microsoft for Nonprofits LinkedIn
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In this episode, I sit down with Seth Godin to discuss the future of nonprofit fundraising, and how his new venture GOODBIDS is turning charity auctions and fundraising upside down and inside out.Seth is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular blogs in the world, he's written 21 best selling books, including the Dip Linchpin, Purple Cow Tribes, and what to do when it's your turn. And it's always your turn. His book and my favorite of his "This is Marketing" was an instant bestseller in countries around the world.
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yo Yodine, acquired by Yahoo. By focusing on everything from effective marketing and leadership to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
Visit Seth's blog
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As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.
If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.
But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?
To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast. Jessica is the business lead atGetting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.
Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.
Connect with Jessica on LinkedInTools mentioned in this episode:
- Google for Nonprofits
- Moz
- SEMRush
- List of requirements for Google for Nonprofits by country
- Percent Charity Lookup
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There are five evergreen videos for nonprofits that are the cornerstones of your organization. Investing in these stories will help maximize your impact for years because they are always relevant and fresh for your audience.
But how to find these stories, collect them, and share them far and wide?
My guest is Danami—Maurice Champion, a Story Director who helps nonprofits elevate empathy, community, and funding through emotive storytelling. Danami is the Co-Founder of BairStories alongside Jesus. An award-winning Hip-Hop and soul artist, his music has been featured in a video game and the CW show All American.
In this episode, we discuss:
- Understanding the role storytelling plays in trust-building.
- Effective techniques to captivate and resonate with donors.
- Practical advice for investing in video storytelling that works for them.
Blog: Top 5 Evergreen Video Content for Nonprofits
Connect with Danami on LinkedIn
Check out the BairStories website
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Are you a nonprofit leader who feels stuck despite completing a strategic plan and hiring consultants?
It can be frustrating when you’ve “done the strategy” and still feel like you’re drowning in names and numbers to build a prospect list, complete a grant application or find Board candidates.
You need to make your strategic plan actionable. You need genuine, lasting engagement to power up your mission and increase your impact.
My guest is Beth Saunders, a strategic consultant who helps nonprofits connect people and programs to mission and goals by harnessing their expertise and tapping their data.
We discuss her MapMoveMeasure™ framework -- a guide for elevating stewardship and developing longer-term relationships with supporters – donors, volunteers, advocates, board members. This is a strategy for centering donor communication around goals and creating personalized journeys that move them to support your mission in more and bigger ways. It’s how you make your strategic plan actionable.
About Beth SaundersBeth Saunders is passionate about making missions happen and believes meaningful human connection is the key to achieving positive change in the world.
She helps nonprofit leaders connect people and programs to mission and goals by harnessing their expertise and tapping their data. Her MapMoveMeasure™ framework is a guide for elevating stewardship and developing longer-term relationships with supporters – donors, volunteers, advocates, board members.
Connect with Beth on LinkedIn
Check out Beth's Website
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Black women, the fastest growing segment of business owners, are the least likely to receive investments from venture capitalists. They account for less than 1 percent of the $424.7 billion raised in tech V.C. funding since 2009, according to the 2018 Project Diane study conducted by DigitalUndivided, an organization that empowers women entrepreneurs of color.
To address these disparities, and to provide a one-stop-shop for people looking to buy from Black women, my guest Nikki Porcher founded Buy From A Black Woman, a 501(c)3 that is committed to building the largest community of Black Women Business Owners across the country and around the globe. Through educational programs, an online directory, and financial support and meaningful partnerships, Buy From A Black Woman continues to grow as a trusted resource that helps Black Women in business.
Nikki is a Black Woman Advocate, Business Consultant, DEI Trainer & Speaker. In this episode, we discuss why she created her nonprofit Buy From A Black Woman, how she built it from scratch to secure partnerships with H&M and Goldman Sachs, and how she cultivates a community of passionate supporters and donors.
About Nikki Porcher
Nikki Porcher is the founder of Buy From A Black Woman, the 2023 Gold Stevie® Award’s Organization of The Year. She has made it her mission to empower, educate and inspire Black Women Business Owners; and to raise awareness for the need to support and #BuyFromABlackWoman.
Through her nonprofit, Nikki equips Black Women with the tools and resources they need to be successful in business. She’s helped Black Women Founders generate over $2.7 million in revenue in the last year alone, in addition to providing educational programs, funding and increased visibility through the highest-ranking online directory of Black Women-Owned Businesses in the world. The directory places these brands in front of an average of 4,000 consumers a month, and Buy From A Black Woman is also home to one of the largest communities of Black Women Business Owners in the US and across the globe.
Connect with Nikki on LinkedInVisit Nikki Porcher's websiteBuy from a Black Woman InstagramVisit Buy from a Black Woman's websiteTune in on A Black Woman's podcast
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Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact?
In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors.
The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for building stronger, more meaningful relationships.
Drawing from years of experience, Chad reveals the strategic approach to building long-term connections with event attendees, ultimately transforming them into passionate supporters of your cause.
About Chad Barger, ACFREChad Barger helps nonprofit professionals fundraise more efficiently and effectively. He is the founder of the firm Productive Fundraising, which focuses on bringing actionable, research-based fundraising tactics to small and mid-sized non-profits. He is a top-rated conference speaker and webinar presenter as well as a master trainer of boards that “don’t want to fundraise.” Chad is also a strategic advisor and coach to many non-profit fundraisers, executive directors and board members. He takes pride in being a qualified curator of top-notch fundraising news and research through his weekly fundraiserchad e-blasts and popular free monthly webinar series. Learn more at productivefundraising.com.
Connect with Chad on LinkedInFollow Chad on FacebookFollow Chad on InstagramVisit the Productive Fundraising website
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In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.
Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.
These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.
Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.
This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.
My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.
Connect with Matt Nash on LinkedIn Follow Blackbaud:LinkedInFacebookInstagram
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Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up?
My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic insights to elevate your online presence and connect meaningfully with your audience.
Tune in as we break down the common pitfalls to avoid and share practical advice on adapting to the ever-evolving landscape of social media. Nina draws from their wealth of experience to highlight the importance of consistency, authenticity, and adaptability in building a robust social media strategy. Whether you're just starting or looking to revamp your approach, this episode equips you with the knowledge and tools to navigate the dynamic world of social media successfully.
About Nina Staer NathanNina is from Toronto, but splits her time between there and Antigua, Guatemala. She holds a degree in Philosophy and Psychology from York University, as well as a certificate in Digital Marketing Management from the University of Toronto, and a Post-Graduate in Project Management & International Development from Humber College.
She has experience working in marketing, communications, fundraising, and teaching in Canada, South Korea and Guatemala. After working in the social impact sector for a few years, she realized there was a need for nonprofits and social enterprises to fundraise and communicate in a modern and engaging way, so she started Sunflower with the hopes of helping clients tell their story, amplify their impact and reach their goals.
Connect with Nina on LinkedInFollow Nina on InstagramVisit the Sunflower Communications website
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Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family.
How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world?
My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial opportunities. In a career that has spanned a range of industries—from hospitality to ministry, from filmmaking to marketing and business coaching—James has managed teams, led departments, and built several businesses from the ground up.
His greatest ambition is to love others like Jesus Christ and to leave behind a legacy of lives changed through financial and spiritual freedom. James is currently the Owner and Chief People Officer for Quirk, the Founder and CEO of Vehicle for Good, and the Owner of Bow Tie Media. He lives in the heart of Fort Worth with his wife and kids.
You can get 50% off of James’ book Lasting Donor Locator: Proven Frameworks for Finding the Right Donors to Engage with Your Nonprofitwhen you go to the Quirk website and use the code NonprofitNation.
Connect with James on LinkedIn
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Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations.
And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness.
In this episode, I sit down with cause marketing guru Joe Waters to talk about current trends in cause marketing partnerships, how to secure more meaningful and lucrative partnerships, and how to use artificial intelligence to create case studies.
About Joe WatersJoe Waters helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships. Avid gardener, posts photos in his newsletter or on Pinterest.com/joewaters
Connect with Joe on LinkedIn
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New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support.
That’s where peer-to-peer fundraising comes in.
My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits, teaching them to use their skills and talents to get funding.
In this episode, we discuss:
- How brand new nonprofits can go from zero donors to raising the funds to make change and create impact;
- How to raise startup funds for your nonprofit;
- How to design a own peer-to-peer campaign;
- How to pick technology to use as a small nonprofit;
- How to motivate volunteers to help raise more money.
About Tiffany Allen
Since 2016, Tiffany has worked with startup nonprofit founders teaching them how to start nonprofit organizations from the ground up. She is a social worker by trade and over the past 15 years has worked with national foundations, government agencies, and nonprofit organizations to improve their services while listening to the voice of those impacted by their work. Tiffany has helped thousands launch or fundraise for their nonprofits.
Tiffany speaks to funders and donors on the importance of community-based investing with smaller, grassroots organizations that don’t have a strong infrastructure, but have powerful missions and impact.
Tiffany’s goal is to lift up the voice of the nonprofit founders who often go unseen but are making change in their communities every single day, often with little support and no money.
Connect with Tiffany on LinkedInVisit the Boss on a Budget websiteFind Tiffany teaching weekly on her Youtube channelTune in on Tiffany's podcast The Nonprofit Activator Other Resources:
- Blog: 21 Ways to Make $30,000 for Your New Nonprofit (with no grants)
- New membership society (Activate Your Purpose and Profit)
- Nonprofit Startup Checklist
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We know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the right thing. It’s about meaningful conversations.
The concept of servant-leadership inspires all this and more - and that is the focus of a new book on philanthropy, The Nonprofiteer’s Field Guide: 30 Practical Ways to Boost Philanthropy Through Servant-leadership. My guest today is the author of this book and long-time nonprofit professional, Evan Wildstein.
In this episode, Evan and I discuss:
- What a “nonprofiteer” is and who falls in this category
- The concept of “servant-leadership” and why nonprofits should embrace it
- How servant-leadership is different from other forms of leadership, and how nonprofits can incorporate it in their own fundraising work
- Trends in the sector and how to adapt
About Evan Wildstein
Evan Wildstein is nonprofiteer with over twenty years of experience in fundraising, strategy, and operations. In addition to his work in social impact, Wildstein has coached organizations on board development and talent growth, commissioned operas, and produced learning initiatives. He writes regularly for several nonprofit publications and is the author of the recently published book, The Nonprofiteer’s Field Guide: 30 Practical Ways to Boost Philanthropy Through Servant-leadership. Connect with Evan on LinkedInEvanWildstein.com
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Volunteer recruitment is the #1 challenge volunteer managers report facing.
In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform.
We discuss:
- How volunteering has changed since the pandemic
- The latest volunteer recruitment trends
- Tips to recruit and retain the best volunteers
- How to leverage social media for recruiting volunteers
About Geng WangGeng Wang is the CEO of Civic Champs, a volunteer management and engagement platform.
As CEO, Geng leads our team of passionate change leaders to deliver software for nonprofit organizations that empowers them and their volunteers to more easily serve their communities. Prior to Civic Champs, Geng co-founded and sold two companies, RentJungle.com (an apartment search engine), and Community Elf (a social media management firm). Geng is also a former McKinsey & Company consultant and is a graduate of Michigan State University and Harvard Business School.
Connect with Geng Wang on LinkedIn
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Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best.
My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways.
In this episode, we discuss:
- How to Attract New Funders And Donors to Fuel Your Growth
- How to fund growth
- How to Mobilize your board to be real ambassadors and meaningful thought partners to you and your team
- How to attract (instead of chasing!) increased revenue by deepening your thought leadership and expanding your network
About Brooke Richie-BabbageBrooke Richie-Babbage has spent the past 23 years working as a nonprofit leader and social entrepreneur. She is the host of the Nonprofit Mastermind Podcast, and the founder and CEO of Bending Arc, a social impact strategy & digital content agency that partners with non-profit leaders and philanthropic institutions around the country to support the launch and sustainable growth of high-impact nonprofits.
Connect with Richie on LinkedInVisit Richie's websiteTune in on The Nonprofit Mastermind PodcastEmail Brooke at: brooke@brookerichiebabbage.com
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In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.
More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.
My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community.
Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities.
In this episode, Maria and I discuss:
- How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits
- How to use bilingual content in fundraising appeals and campaigns
- How to start creating bilingual content
- The benefits of sharing bilingual content
- Which social media channels nonprofits should use to promote this content
About Maria OchoaMaria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services. Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master’s in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.
Connect with Maria on LinkedInFollow Maria on Instagram Other links:
- https://www.emprendercreative.com/
- https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits
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Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy.
Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous.
Twitch streamers raised $40+ million in 2018, $55 million in 2019, and $83 million in 2020 (Forbes). And if you're looking for younger donors, note that 70% of Twitch's users are between 18 and 34 years old.
My guest today is Shane Bailey, Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down.
In this episode, we discuss:
- The rise of gaming and streaming fundraisers and how can they raise donations for your nonprofit
- How to partner with gamers and livestreamers
- How nonprofits can determine if they are ready to run a gaming fundraiser
- Ways to get started in this space, even if you are a small nonprofit
About Shane BaileyShane has worked in the Australian games industry, across a variety of different roles and disciplines, for the past 14 years. His work has included brand management, communications, retail, esports, events, trade marketing, community engagement and partnerships.
Today, Shane is the Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down.
Connect with Shane on LinkedInOther links:
- https://linktr.ee/shanebaileyau
- https://gameoncancer.com.au/
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Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make.
You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need.
But in truth, the person who needs to step up is you.
Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships.
My guest this week is Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast, and a major gifts coach to thousands of nonprofits.
Julie knows that wealthy donors aren’t mind readers, and they don’t write million-dollar checks on a whim. They’re people like you and me. And they need a leader to show them what it takes to make their mark and leave a legacy.
In this episode, Julie and I discuss:
- Keys to a culture of generosity
- What should fundraisers & development teams be focused on right now when it comes to individual giving
- Courage in nonprofit leadership
- Why character development is crucial to make our missions and visions a reality
- How to ask more from the donors you have rather than constantly chase brand new donors
About Julie Ordoñez
Julie Ordoñez is a major gifts strategist and coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues.
With 14 years of experience in major gifts, Julie was top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT as well as New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit executives and major gifts teams since 2018.
She’s the founder of CourageLab, a 6-week major gifts training for leaders to get the courage and strategy to ask for more and raise major gifts and the host of the top-rated podcast Nonprofit CourageLab which hit #3 on the US nonprofit charts in Sept 2022.
Connect with Julie on LinkedInFollow Julie on Instagramjulieordonez.com
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Social Media for Social Good Academy is open for enrollment - click here for more information!How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?
From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts.
Join me for an episode diving into the dynamic intersection of technology and fundraising in 2024. My guest is Melaina Chromy, PR & Communications Manager at Qgiv. Before coming to Qgiv, she worked as a director of annual giving and used her digital marketing savvy to lead several successful giving days.
When she's not coordinating brand awareness campaigns, she can be found binge-watching Parks and Rec and taking photos of everyone else's pets.
We talk about the recent data released on fundraising effectiveness, and shed light on the trends and insights that fundraisers need to navigate the evolving landscape.
Connect with Melaina on LinkedIn
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My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes.
She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with organizations to ensure they can access the affordable creative support and counsel necessary to scale their operations — and their impact.
She’s conducted more than two-dozen capital campaigns throughout the United States with combined fundraising goals in excess of $5.5 billion. In 2020, she joined Salesforce as a Nonprofit Industry Expert.
In this episode, Sterrin and I discuss:
- Why AI is not going to replace us (most of us!)
- Trends in the AI space that nonprofits need to know
- How nonprofits can use this technology to save time and do better work
- Pitfalls and challenges in using this new technology for good
- The future of tech in the sector and how nonprofits can get ready for the next wave
- How we can use predictive and generative AI
Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.
RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.
Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!
Connect with Sterrin on LinkedIn Other resources:
- Building a Data Management Strategy
- Donor-Centric Fundraising Guide
- Nonprofit Trends Report<<<
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Social Media for Social Good Academy is open for enrollment - click here for more information!
What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI?
Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead.
Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report
My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite.
Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide.
Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits.
In this episode, we discuss:
- The key insights and trends in the Nonprofit Social Media Trends 2024 report
- How nonprofits can strategically allocate their time and resources on social media
- How to leverage entertainment on social media to boost the bottom line
- Why ROI is taking center stage and how to focus on it for maximum results
- Generative AI and how to maintain authenticity in content creation
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Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way.
What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.”
This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Steps to Quickly Double Your Revenue and Drive Impact. During Matt’s seven years at Team Rubicon, he took the organization from $275,000 in annual revenue to $51 million.
In this episode, Matt and I discuss:
- Why reframing your organization’s growth mindset is the first step in doubling your nonprofit’s revenue in three years or less.
- How nonprofits can make a better case to donors
- The power of a one-page strategic plan
- Ways to convince your board to embrace and implement bold ideas and thinking
Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.
RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.
Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!
About Matt ScottBesides being an early riser, Matt Scott is the CEO and Co-founder of CauseMic, a Portland-based consultancy helping nonprofits leverage the best-in-class for-profit methods to grow their organization. Before CauseMic, he was in your shoes as a fundraising leader on the inside of numerous young and fast nonprofits—one of which he helped take from $275,000 to $51 million in seven years. He’s a builder and a doer with a vision for scaling his company while balancing profitability with employee profit-sharing and respect.
Connect with Matt on LinkedInCheck out Cause Mic Crew on Youtube
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Have you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who know what’s needed for an optimal learning environment. Social entrepreneurs use it to design ways to alleviate poverty.
My guest today is Vichi Jagannathan, Co-founder & Executive Director of the Rural Opportunity Institute. Rural Opportunity Institute (ROI), one of eight organizations in New Profit’s first Health Equity Cohort, supports youth, organizations, and communities in rural North Carolina to help them interrupt the cycle of generational trauma and design innovative solutions for healing and resilience. ROI builds new tools and is open-source, freely sharing what works. ROI works to turn wisdom and the newest science into common practice.
In this episode, Vichi shares the path that led her to start the organization and how, when properly resourced, a rural community can become a hotbed of innovative practice.
We discuss:
- How to apply Design Thinking and Systems Thinking in rural communities
- How to center equity and inclusion in organizational leadership
- How to center communities in social change
Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.
RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.
Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!
About Vichi Jagannathan: Entrepreneur, strategist and social change leader who applies innovative ideas in unlikely settings to catalyze impact and community transformation. Vichi began her career as a high school science teacher in Northampton County, NC through Teach For America. She then spent two years on the West Coast leading the expansion of Microsoft’s TEALS computer science education program into California. In 2016, Vichi participated in the Innovation Next accelerator, where she received coaching from IDEO in human-centered design to develop a mobile sex education app called Real Talk, which has been downloaded over 10,000 times in over 100 countries. She also interned with SelfHelp Credit Union in Durham, NC where she created the strategy for Self Help’s branch expansion into Eastern North Carolina. In 2017, Vichi co-founded Rural Opportunity Institute (ROI). ROI builds the capacity of rural communities to support people’s healing from generational trauma to achieve health, safety, connection, and self-determination.
Connect with Vichi on LinkedIn Resources:
- ruralopportunity.org
- vichi@ruralopportunity.org
- @ruralopportunity on Instagram
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AI is certainly a hot topic right now, and the focus is primarily on using the tools to save time and increase productivity. However, ethics and privacy concerns apply to any and all uses of AI. In this episode, my guest is Kim Snyder, VP of Data Strategy at RoundTable Technology. She leads us in a discussion of the specifics of ethics and privacy as they relate to generative AI.
We will cover essential safety practices for nonprofits using or considering generative AI, which includes the crucial step of developing an AI policy. Kim walks us through her AI Acceptable Use Policy template and how even small nonprofits can get started.
Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.
RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.
Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!About Kim Snyder: RoundTable Technology is dedicated to creating a roadmap for companies to succeed through technology. Kim fits right in with over 20 years of experience with data systems, business analysis and change management, not to mention accolades as an Agile Coach, a certified PMP (Project Management Professional) and a ACP (Agile Certified Professional). Kim has recently completed the CIPP/US certification as an Information Privacy Professional.
Kim is definitely a people person. Her true passion lies in empowering nonprofit professionals to navigate the complex and ever-changing landscape of data and technology in the workplace. With a keen focus on data governance, privacy, compliance, and security, Kim has recently ventured into introducing the nonprofit sector to the transformative potential of artificial intelligence.
Connect with Kim Snyder on LinkedInResources:
- Dr. Fei Fei Li - Author of The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI and Co-Director of Stanford University’s Human-Centered Artificial Intelligence (HAI)
- Dr. Joy Buolamwini - Author of Unmasking AI: My Mission to Protect What is Human in a World of Machines and Founder and Artist-in-Chief at the Algorithmic Justice League
- Ethan Mollick - Author of One Useful Thing on Substack
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In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts.
Key Takeaways:
- AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.
- Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.
- Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.
- Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.
- Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.
Awesome Quotes:
- "AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio
- "Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio
- "Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio
- "Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio
- "Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy Mercurio
Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.
Learn more from QGiv:
https://go.qgiv.com/research-study-subscription
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Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement.
My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company. Rachel gives tips on how to start the video process, how to ensure participant understanding and agency during unscripted film shoots, and valuable advice for anyone looking to embark on their video storytelling journey.
She also shares her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact.
About Rachel Jellinek
Rachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company. Reflection Films does video storytelling and content creation for a variety of mission-driven organizations. They do filming and animation, typically for a fundraising, marketing, training or tribute purpose. Reflection Films is based in Boston and films in other places as well.
Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University. In her free time, she enjoys bird watching and playing the banjo.
Connect with Rachel on LinkedIn.Resources:
- https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#
- https://r-films.com
Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.
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Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers.
About Ashwath NarayananAshwath is the founder and CEO of Social Currant, an emerging platform that aims to help passionate creators pair with nonprofits to help spread awareness and impact. They specialize in connecting nonprofit groups to influencers on TikTok, Instagram (focusing on its TikTok-like Reels video feature) and other social media platforms.
About Social CurrantMatching nonprofits, impact organizations (b-corps, startups) & CSR initiatives with the right creators to run influencer marketing campaigns. Their platform analyzes creators and ensures organizations work with the right fit.
Read article: On Tiktok, Knitting, Rapping, and Promoting the Child Tax Credit Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt. It seems to be a common struggle in nonprofit organizations - the complaints about recruiting qualified staff, keeping great talent, and increasing diversity in a sector where more than 80 percent of nonprofit board members are white (BoardSource).
However, this may be that these leaders are focusing efforts and energies on external strategies without first assessing internal efforts. They tend to blame specific employees or larger issues because it is easier than holding themselves accountable.
My guest today is Jonathan Meagher-Zayas, MSW, MPA, CFRE, CDP. Jonathan is a Queer Latinx Millennial nonprofit strategist dedicated to addressing equity issues, building capacity, engaging the community, motivating new impact leaders, and getting stuff done.
In a recent article for Community-Centric Fundraising, Jonathan discusses his experiences with racism and discrimination as a fundraiser, and presents the argument that “the real reason nonprofits continue to fail at staff retention and equity initiatives is that they refuse to address their oppression.”
In this episode, Jonathan and I discuss:
- Jonathan’s history as a fundraiser in the sector that led him to leave three full-time jobs due to traumatic experiences.
- Ways that nonprofits can actually make progress in these areas
- How to acknowledge the ways in which oppression shows up in nonprofit organizations
- How leaders can focus on strategies leading to equitable outcomes.
Connect with Johnathan on LinkedIn Resources:
- Equity Warrior Strategies | Instagram
- THE REAL REASON NONPROFITS CAN’T KEEP GREAT STAFF AND 5 STRATEGIES WITH EQUITY OUTCOMES | Article
- Equity Warrior Strategies | Website
- Ardent Group
- Cause Effective
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Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!Click here to get Karen's list of strategic questions, as mentioned in the episode.In this episode of Nonprofit Nation, host Julia Campbell engages in a conversation with Karen E. Osborne, a seasoned professional in the nonprofit sector and a suspense/mystery writer. The discussion delves into strategic thinking, creativity, philanthropy, and the future of fundraising.
Karen shares her journey into the nonprofit world, emphasizing the commonality of people stumbling into the profession and the importance of building a network and seeking guidance. The conversation then shifts to strategic thinking, where Karen defines it as the ability to anticipate, look ahead, find opportunities, and consider external factors. She highlights the detrimental impact of silos on strategic thinking within organizations and emphasizes the value of curiosity and information gathering.
The conversation touches on Karen's dual role as a writer, sharing her creative process and the inspiration behind her novels. For small nonprofits, Karen recommends building a strong, active board, focusing on impactful stewardship, investing in good software, and continuous learning.
The episode concludes with a reminder to stay curious, continuously learn, and avoid complacency. Overall, the episode provides valuable insights into strategic thinking, creativity, and effective practices for nonprofits, offering a wealth of knowledge for both seasoned professionals and those new to the sector.
Connect with Karen Osborne on InstagramFeatured article: What are you reading? What are you writing?
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Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!Building a culture of philanthropy is crucial for the success and sustainability of a nonprofit organization.
With an impressive 14 years in campaign development, brand awareness, and data analysis, Maria Shanley shares invaluable insights about building a culture of philanthropy, teamwork, marketing and fundraising, and donor communications in the pursuit of campaign success.
Maria reflects on her journey from starting as a social media manager to leading two teams at Second Harvest Food Bank. She shares her experiences dealing with unexpected disasters and their impact on fundraising, debunking the myth of donor fatigue, and success stories from the "This is Food" campaign.
Connect with Maria Shanley on LinkedIn
Featured article: Maria Shanley of Second Harvest Food Bank of Central Florida On The Book That Changed Her Life
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Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!You have a hunch that your donors are on LinkedIn … but you feel like a best-kept secret on the platform. Tania Bhattacharyya knows how frustrating that can be. But growing your brand as a thought leader on LinkedIn will position you as a go-to, trusted voice.
The problem is, “LinkedIn” often falls to the end of our to-do lists after taking care of all of the other tasks on our to-do list. That means the people who need the transformation we provide can’t find us.
But what if you could spend an hour on LinkedIn each week to attract the people you want to work with?
In this episode, Tania shares her secrets to being “Lazy on LinkedIn” – or spending one intentional hour per week to create a sustainable stream of leads and visibility opportunities.
Tania is a LinkedIn Thought Leadership Strategist and fellow storytelling enthusiast. In her own words: your work doesn't speak for itself. We'll discuss how to use the power of your story to move your mission and use your personal LinkedIn to facilitate thought leadership.
Connect with Tania on LinkedInOther resources:
- 14 LinkedIn Content Prompts
- Lumos Marketing
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!
In today's episode, I'm joined by the incredible Floyd Jones, a fundraising expert and advocate for easy and seamless giving experiences. Together, we dive deep into the world of nonprofit fundraising and explore strategies for building strong relationships with donors, cultivating a community, and making a meaningful impact.
Along the way, we discuss the power of social media for GivingTuesday, share valuable insights on effective fundraising techniques, and highlight the importance of taking action and embracing change. Plus, stay tuned until the end for a special giveaway announcement and some useful tips on increasing recurring donors. So grab your headphones and get ready for an episode packed with inspiration, practical wisdom, and strategies for elevating your nonprofit organization.
Key takeaways:
- Importance of Making Giving Easy and Seamless
- Examples of Donor Cultivation
- Importance of Data and Strategy in Fundraising
- Creating Habits and Space for Nonprofit Marketers
- GiveButter Gives Back Campaign
Floyd Jones food for thought from this episode:"You are a bridge. If you are a nonprofit leader, you are a bridge. You're a bridge between where your donor or your participant is and the impact they want to see in the world. You're a bridge between where your donor isn't the change that they want to see in the world. You're a bridge between where your donor isn't the progress that they want to see in the world."
"I think that every single way that you interact with your donors is the way that you're operating and building that community for the long haul."
"The studies actually show that Giving Tuesday and interventions like Giving Tuesday are amazing and extraordinary opportunities to get new donors for your organization,"
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!
Welcome back to another exciting episode of Nonprofit Nation! In today's episode, I sat down with a very special guest. Please give a warm welcome to Kate Meyers Emery, as we delve into the world of nonprofit content creation.
In this episode, Kate shares her insights and experiences on the importance of consistency in posting content. She discusses how her team decided to take a bold approach and post daily, leading to significant follower growth and engagement. Kate emphasizes the need for a clear strategy and goals in order to see success in this fast-paced digital landscape.
Additionally, Kate walks us through her journey of convincing others to include her proposal in Candid's Innovation Fund. She provides valuable data on the impact of video content, especially in reaching younger audiences, and how it can be a powerful tool for nonprofits. Through her experiment on video engagement, Kate uncovers fascinating findings that shed light on audience preferences and the key factors for successful videos.
But the road to effective content creation is not without its challenges. Kate addresses the limitations and concerns of certain platforms, such as Meta, and highlights the importance of priorities and data privacy. She also shares valuable tips for nonprofits looking to navigate the world of social media, including the benefits of embracing new platforms and the importance of demonstrating value to skeptics within the organization.
Key takeaways:
- Importance of Consistency in Posting Content
- Discussion on the Meta Platform and Data Privacy Concerns
- Challenges in Convincing Others to Explore New Marketing Channels
- Importance of Testing, Measuring, and Analyzing Results
**Awesome quotes from this episode:
"Luckily for me, Candid actually has an innovation fund, and this gives staff funding and time to focus on a project for three months. And so I used that opportunity to try doing short form video, and we were able to really see is video something that works for Candid." -** Kate Emery Meyers
"What we decided to do with a lot of this content was just look broadly at what people liked to already see from Candid. So we were looking at what are evergreen content pieces, what is our top blog post, what's our top help resource, what is our top YouTube video? And we took a lot of inspiration from that. So we were repurposing a lot of content that we already knew was successful in other formats." - Kate Emery Meyers
"You cannot just look at something like TikTok or Instagram reels and say, it's not for me, or, oh, this is going to be great, until you do it." "Think about what might draw people to you. So which accounts did you already have sort of in the social media space? And which ones did you create for this experiment?
- Julia Campbell
"I just talked to a client yesterday and she is struggling with getting her executive director on board with gett
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Join us at the 2023 Nonprofit Social Media Summit! All virtual, totally free to join live! What is the Summit?A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media.
Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get results. It’s not because we don’t do great work – we know that we do!
Many of us don’t get results on social media because we don’t know how to leverage the power and potential of the platforms to engage people in our cause, and most importantly – to get them to take action. We are left spinning our wheels, posting once in a while and hoping it works. (Hint: It won’t.)
This limited-enrollment virtual training summit will help you to build an actionable nonprofit social media plan that effectively integrates these tools into your multichannel marketing and fundraising campaigns.
Register here: https://neonone.com/nonprofit-social-media-summit-2023/
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!In this episode, I sit down with Kat Murphy, the Director of Digital Strategy for GivingTuesday, to discuss the state of philanthropy and generosity in today's world.
We debunk the myth that financial giving is down and highlight the importance of radical generosity and community care.
Kat shares her personal experience with Todo Para Todos, a mutual aid collective in Chicago, and emphasizes the need for nonprofits to create more on-ramps for people to actively participate in their missions.
Kat gives us her best tips on getting the most out of GivingTuesday, the importance of setting clear goals, developing a multichannel campaign, and engaging supporters in meaningful ways.
Key Takeaways:
- Radical generosity and community care are essential for building a more resilient and equitable society.
- People want to be actively involved in causes and have agency in creating change, rather than just giving money.
- Nonprofits should focus on creating on-ramps for people to participate in their missions and provide opportunities for active involvement.
- Collaboration and community organizing are key to successful GivingTuesday campaigns.
- Nonprofits should think beyond financial donations and offer different ways for people to contribute and participate.
Awesome Quotes From This Episode:
"We need to radically change the way we behave as a society to center community care and actively participate in making a difference." - Kat Murphy
"Young people do not want to donate to your cause. They want to have an active role in creating change." - Kat Murphy
"Giving Tuesday is an enormous moment of joy. People want to participate in a global movement that celebrates something different." - Kat Murphy
Connect with Kat:
- GivingTuesday.org
- @Kat_MurphyToms - Twitter
- @TodoParaTodos35 - Instagram
- Rethinking Resilience: Insights from the Giving Ecosystem
About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place.
BooksCoursesBlog
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!In today’s rapidly evolving fundraising landscape, organizations are constantly seeking innovative ways to maximize their fundraising efforts. Artificial intelligence has emerged as a game-changer, revolutionizing the world of fundraising and empowering nonprofits to achieve remarkable results.
My guest today is Josh Hirsch, Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He is a sought-after international speaker on the ways in which nonprofits can unlock the potential of AI and learn how to leverage its power to supercharge their fundraising campaigns.
In this episode, Josh and I discuss:
- Why AI is not going to replace us (entirely)
- Trends in the AI space that nonprofits need to know
- How nonprofits can use this technology to save time and do better work
- Pitfalls and challenges in using this new technology for good
- The future of tech in the sector and how nonprofits can get ready for the next wave
Connect with Josh:
* LinkedIn
* Website
* Instagram
About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:
- Books
- Courses
- Blog
- Freebies
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!In this episode, nonprofit marketing and branding expert Adora Drake shows us how to craft a perfect message that speaks to the ideal target audience, keeps them engaged, and how to use this strategy to get those social media followers to become active donors.
We will also discuss how to keep prospects engaged off of social media by establishing a nurture system that leads into your organization.
Topics we discussed:
- How to attract ideal online audiences that will actively become donors/volunteers
- How to create an effective message that converts online audiences off the platform and into your organization
- Marketing strategies that spark engagement online and offline
- How and when to ask for the donation
About Adora Drake:Adora Drake is the Principal of HighSpirits Essentials, with over 12 years of experience in the field. She has a proven track record of developing and executing successful marketing strategies for clients across various industries. Adora is a strategic thinker with a deep understanding of consumer behavior and market trends. She has expertise in branding, digital marketing, social media, content marketing, and more.
Adora is passionate about helping organizations of all sizes achieve their goals and has worked with clients ranging from startups to Fortune 500 companies. She is committed to building long-term relationships with her clients and collaborating closely with them to deliver results that exceed their expectations.
Connect with Adora Drake:
- https://www.linkedin.com/in/adoradrake/
- https://www.adoradrakemarketing.com/
- https://www.youtube.com/@AdoraGirlInMomentum
About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:
- Books
- Courses
- Blog
- Freebies
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Join me at the Fundraising.Ai Virtual Summit - totally free - on October 23-24, 2023!
There is no doubt that Artificial Intelligence has reshaped and continues to reshape industries and society. It holds incredible promises, but navigating the Responsible AI landscape is full of challenges.
The Fundraising.AI Collaborative is focused on providing tools for organizations and AI practitioners to build, buy, and support responsible and trusted AI systems for fundraising purposes.
In this special bonus episode, I talk with Mallory Erickson, Creator of the Power Partners Formula™ and Host of What the Fundraising and Facilitator of the upcoming Fundraising.AI Virtual Global Summit.
We discuss:
- The vision of the upcoming Fundraising.AI Summit
- The biggest AI opportunities for fundraisers
- Who should attend the Summit
- The kinds of sessions we can expect
Register for free at www.fundraising.ai/summit !
Connect with Mallory:
- Mallory Erickson’s Instagram
- Mallory Erickson’s LinkedIn
- What the Fundrasing Podcast
- https://fundraising.ai/summit/
About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:
- Books
- Courses
- Blog
- Freebies
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!
The data shows that a whopping 80% of new donors won’t make a second gift. But, while that sounds scary, moments like GivingTuesday signal that there are a lot of reasons fundraisers can feel happy and hopeful—especially if you spend some time creating experiences that build trust between your organization and the people who support you.
My guest this week is Tim Sarrantonio. Tim is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.
In this episode, Tim and I discuss:
- Why it may be time to rethink the definition of “donors”
- The importance of building a welcoming experience for new donors
- Research-backed insights into how to use technology to accelerate people-centric connection
If you’re looking for practical steps to take to connect with your community (or want some good news about peoples’ generosity), this is the episode for you.
Connect with Tim
- LinkedIn: https://www.linkedin.com/in/timsarrantonio/ - be sure to follow his newsletter
- GivingTuesday Resource Center
- The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End
About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:
- Books
- Courses
- Blog
- Freebies
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right nonprofit tech, go to www.jcsocialmarketing.com/bonterraWith a membership that just hit 1m women, and an ambitious mission to increase life expectancy by 10 years in 10 years' time, GirlTREK has become a driving force in improving the lives and well-being of Black women across the U.S.
**With such an engaged and motivated membership, I wanted to know how the nonprofit uses technology to manage all of the moving pieces - and how they transform regular walkers into health activists and organizers.
Chyna Johnson** serves as Director of Impact and Innovation at GirlTREK. She is responsible for the overall data and impact management of GirlTREK, and administrative program support that supports an effective and high-functioning national staff.
Marcie L. Thomas is the Director of Digital Engagement at GirlTREK, where she manages our social media spaces and supports the Storytelling Team. Before joining our team, she worked in the automotive, food packaging, and insurance industries. She continues to serve as the founder and leader of Brown Girl Collective, a digital space for Black women.
Case Study: GirlTrek races ahead with EveryAction and Mobilize Website: https://www.girltrek.org/join/ Instagram: https://www.instagram.com/girltrek/ Facebook: https://www.facebook.com/HealthyBlackWomenandGirls/Black History Bootcamp podcastVogue: When a Daily Walk Becomes an Act of Radical Self-Care—And an Honoring of Black History About Julia Campbell, the host of Nonprofit Nation :Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:
- Books
- Courses
- Blog
- Freebies
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterraWe know that organizations with healthy member engagement thrive, so how do we increase this engagement when environmental factors work against us? If it feels like member engagement is in shorter supply than ever before, you are not alone!
Members’ needs are changing—they require more than value to engage with your organization; they also want memorable, positive experiences. It is time for every leader to take on the role of CEO - Chief Experience Officer!
My guest this week is Amanda Lea Kaiser, MBA, a keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Through her research, Amanda is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities.
In this episode, Amanda walks you through how engagement builds from our member’s points of view. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement, learn how to create an energized and highly motivated membership.
Connect with Amanda
- Twitter: https://twitter.com/AmandaLeaKaiser
- LinkedIn: https://www.linkedin.com/in/amandakaiser/
- Website: https://amandaleakaiser.com/
- Other: https://www.facebook.com/KaiserInsightsLLC/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra“What kind of fundraiser do you want to be?”
Donor communications can be challenging when you have an over-packed schedule and very full plate of tasks. But infusing creativity and #donorlove into your interactions with donors will help you raise more money and deepen relationships for the long term.
In this episode, Creative Deviations author and Agents of Good founder John Lepp joins me to discuss creativity, donor appreciation, and how to maintain passion for the work after two decades of fundraising.
We cover:
- Why so many fundraisers ignore donor communications
- How to tell more creative and engaging stories
- Examples from the book Creative Deviations
- How to keep flexing the creative muscle - where to get inspiration
- What’s next for fundraising in an unstable, noisy world
About JohnJohn Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with almost 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.
Connect with John
LinkedIn: https://www.linkedin.com/in/johnlepp/
Twitter: www.twitter.com/johnlepp
Web: https://agentsofgood.org/TikTok:https://www.tiktok.com/@john_lepp About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Part 2 of a conversation on board and ceo alignment with fundraising. Our first conversation was in 2021 - What The Best Fundraisers Do Differently About SabrinaOur first conversation was in 2021 - What The Best Fundraisers Do Differently
Obsessed with building relationships, Sabrina helps nonprofits and small businesses increase revenue. Having trained over 10,000 clients, she has been a featured trainer with Boys & Girls Clubs of America, Bloomerang, CharityHowTo, Nonprofit Webadvisor and the University of Texas RGV Continuing Education Center & UTRGV Nonprofit Resource Center. Sabrina has a reputation for transformational leadership through staffing and mission alignment, fundraising, expanding programming, and community partnerships. One of Sabrina’s greatest successes is that she increased operation revenue from $750K to $2.5 M over an 8-year period as well as being responsible for the planning, operations, and completion of a $12 M comprehensive capital campaign, and establishing a $500K endowment in the 3rd poorest county in the United States.
With this knowledge, she has helped her clients gain confidence in fundraising, engage their board in fundraising, and build fundraising systems. The author of the bestselling book Successonomics, she holds a Certification in Nonprofit Management from Harvard Business School, a Master of Public Administration from the University of Texas—RGV, and a Management Advanced Leadership Certification from the Strum Thurmond Leadership Institute from Clemson University. She is the President and CEO of Supporting World Hope, a consulting agency specializing in management, fundraising, and leadership.
Connect with Sabrina
- Facebook: https://www.facebook.com/supportingworldhope
- LinkedIn: https://www.linkedin.com/in/sabrinawalkerhernandez/
- Other: https://supportingworldhope.com/about/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Over three quarters of new donors do not make a second gift. I call this the "leaky bucket" problem. Organizations lose money acquiring new donors, who almost immediately become lapsed donors. And then they do it all over again the next year. This exhausting, demoralizing approach to fundraising also goes a long way in explaining the sky-high burnout rate for development staff.
The number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated. This commoditized approach to donors is a particular turnoff to younger donors who are used to having lots of choices in everything they do and need to be acknowledged and educated and invited to become repeat donors.
About AllisonAllison Fine is a pioneer in the use of technology for good. She is the author of four books on the topic, most recently, The Smart Nonprofit: Staying Human Centered in an Automated World with Beth Kanter. She is currently the President of Every.org, a nonprofit platform helping nonprofits raise more money while strengthening the relationship between causes and donors to create lasting change.
Our Next Chapter on Substack is about reproductive justice, news and resources, about calls to action.
Connect with Allison
- Website: https://afine.substack.com/
- Other: http://www.every.org
- LinkedIn: https://www.linkedin.com/in/allison-fine-a07132/
Resource
- Don't Be A Big Box Nonprofit
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Strong organizations need passionate, competent, well-trained leaders. In this episode, we talk to The Board Pro, Christal Cherry, about her essential Steps to Build a More Engaged Board, plus other helpful tools like Board Maps and onboarding.
About Christal Cherry:
Christal M. Cherry is a nationally recognized nonprofit executive and professionally trained fundraiser. With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizations and faith based missions. Her career portfolio, as a full time professional and consultant includes American University, the United Negro College Fund, Spelman College, Nicholas House, the Interdenominational Theological Center, Florida A & M University, Action Ministries and the GA Center for Nonprofits.
The Board Pro coaches, guides, trains, and transforms their leaders to optimize their board experience by taking action and embracing their power to change their communities and the world.
Connect with Christal Cherry
- LinkedIn: https://www.linkedin.com/in/christal-m-cherry/
- Website: https://www.theboardpro.com/
Resources:
- Nonprofit Board Limits: When is it time to go? (Read article)
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you’ve likely heard that phrase dozens of times. It’s a fundraising professional’s mantra!
When you’re in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization.
This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit’s bottom line.
In this episode, we discuss the hard topics:
- Are donors still willing to financially support their favorite causes despite inflation?
- What can be done to address the increased pressures fundraising professionals are facing?
- Are fundraisers being given the tools they need to meet their goals?
- How can nonprofits retain their fundraising staff and build more scalable programs?
About WendyWendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.
Connect with Wendy on LinkedIn Get the new report: https://go.qgiv.com/research-study-subscription
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
48% of donors prefer to receive updates and appeals via email. Having an effective email program is an important part of building an engaged community. But data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance.
That all changes with a new sector report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement.
My guest is Abby Jarvis, Senior Content Marketing Manager for Neon One. To get the extensive data for this report, they evaluated 37,472 email campaigns sent by their clients and identified key email benchmarks broken down by organization size. They include data for small and large nonprofits as well as the average of all emails sent. In the report, you will find data on average list sizes, open rates, and click-through rates for all three of our size cohorts, along with data-backed insights your team can actually use.
In this episode, Abby and I discuss:
- Tips for improving your email campaigns’ performance
- Words and phrases that boost engagement
- An analysis of the most engaging email of 2022
- Practical strategies for creating compelling emails
- Expert advice from industry thought leaders
- Nonprofit-specific email performance benchmarks
Download the full report today to learn powerful insights that you can use to optimize your email strategy.
About Abby
Abby Jarvis is a writer and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing practical tactics nonprofits can use to build successful fundraising programs.
Connect with Abby
- LinkedIn: https://www.linkedin.com/in/abigailljarvis/
- Website: https://neonone.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize. Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.
Data privacy has become such a concern for consumers that they’re demanding more control. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting capabilities – you’re likely already seeing the impact.
In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.
About ElysseElyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.
She delivered $39M+ in net new revenue for organizations over the past five years. She built the digital activation campaign for the clean future plan that powered the majority of President Biden's Inflation Reduction Act. And she has grown acquisition programs to more than 9x their former size.
She launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy.
In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.
Connect with Elyse:
- Agility Lab Consulting
- elyse@agilitylab.io
- https://www.agilitylab.io/resources
- https://www.linkedin.com/in/elysewallnutt/
Resources
- The Nonprofit Alliance
- Legislation updates
- Google updates
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Influencer marketing has a wide variety of benefits for nonprofits, but it’s a relatively new space for many of us.
In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be sharing the benefits of an Influencer Program for nonprofits and the collaborations that she has been part of during her role.
We discuss:
- How to work with influencers
- How to find influencers
- How to track success
- How to develop successful collaboration The 180 influencers they work with
- Future of influencer marketing - what are you seeing so far in 2023
- How to get younger generations into fundraising
About AshAsh Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.
Connect with Ash:
- LinkedIn: https://www.linkedin.com/in/ashdcollins/
- Email: ashc@bestfriends.org
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!Do you struggle with figuring out what is attractive to potential sponsors and how to position your organization for sponsorships?
My guest this week is Mariah Monique, the Founder of The Sponsorship Catalyst, LLC. Mariah has evaluated hundreds of sponsorship proposals and decks, contributed to the decision-making process for fund allocation, negotiated requests, and built a brand reputation and awareness through sponsorships and relationship management.
In this episode, we discuss:
- The importance of clarity when pitching to event sponsors
- How nonprofits can leverage their network to find their next sponsor
- What sponsors want and why they need you
Connect with Mariah:
- Website: https://www.thesponsorshipcatalyst.com/
- Instagram: http://www.instagram.com/thesponsorshipcatalyst
- LinkedIn: http://www.linkedin.com/in/thesponsorshipcatalyst
- Sponsor Brand Benefit List
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.
How can nonprofits get started on Threads?Since I recorded Part 1, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S, Truth Social, which had a weekly active user base of 1 million as of last week.
The app has now achieved over 150 million downloads according to app intelligence firm data.ai.
What this means for nonprofits is hard to say, but it’s definitely worth exploring the new app as part of your overall content strategy - something I am teaching in my new live training on July 31st.
So how do you get started? That's what I cover in this special bonus episode.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
**Aron Murch is the Co-Owner and CIO of 2H Media. Aron helps non-profits improve their visibility by building video-driven websites that reduce confusion and encourage engagement. Leveraging close to 20 years of marketing experience, Aron oversees and implements crucial strategic projects for non-profits. Aron ran his first fundraiser when he was 12 years old and has never lost his passion for making an impact.
Connect with Aron**
- LinkedIn: https://www.linkedin.com/in/aron-murch/
- Twitter: https://twitter.com/AronMurch
- Instagram: https://www.instagram.com/_2hmedia/
- https://2h.media/non-profits/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
“Passion exploitation” why does this matter ,what transformation needs to happen in the sector?
A thriving nonprofit workforce elevates the common good.
Nonprofit organizations need their professionals to perform at peak levels, inspire others, maintain relationships with community members, and achieve "reach goals." Grueling hours, unrealistic expectations, and lack of operational supports lead to high burnout and churn among those working in the nonprofit world.
There's lots that nonprofit organizations can do to better support their employees.
And, there's plenty that nonprofit professionals, themselves, can do to maintain their own wellbeing, resilience, and happiness on the job.
Mindfulness techniques, scheduling tweaks, reframing professional relationships, finding renewed inspiration, building supportive networks... These and other strategies can improve calm, focus, energy, and drive, while leaving nonprofit professionals feeling more invigorated and inspired.
About Lauren
Lauren Brownstein helps nonprofit organizations, philanthropists, and grant makers achieve their goals through PITCH, LLC, her fundraising and philanthropy consulting practice. She is the author of Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-Gooders, a Barnes & Noble Bestseller. Lauren has raised millions of dollars for workforce development programs, museums, student support organizations, women’s causes, community centers, international groups, associations, and more. She was a certified foster parent before adopting a child from the foster care system.
Book: Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-Gooders
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.
Should Nonprofits Be On Threads - Meta’s Twitter Alternative?The internet is buzzing about Meta’s newest platform, Threads by Instagram. If you’ve never heard of this new app, or if you are simply wondering “What's the point?”, then you are in the right place.
In Part 1 of my new three-part series all about the newest social network Threads, I’ll be giving a brief explanation of the emergence of the new social media platform, an overview of its key features and functionality, and some of the benefits - and drawbacks - for nonprofits and for individuals alike. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
People who care about digital content that resonates on a human level are needed now more than ever. It's time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.
Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).
We discuss:
- What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building them
- How to flip the content creation process to “words first”
- How to identify and shift where processes are keeping that from happening
- How to apply user experience content strategy principles for digital communications that resonate on a human level.
Connect with Bailey:
- https://www.linkedin.com/in/bailey-lewis-digital-ux-content-strategy-coach/
- https://www.instagram.com/wordsfirstcontent/
- https://www.tiktok.com/@baileywordsfirst
- www.wordsfirstcontent.com (Coaching Services)
- www.wordsfirstcommunity (Words First Course & Community)
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here.Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks.
In this episode, I’m joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.
We review Instil’s framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one.
nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.
With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that’s facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.
Connect with nik
- https://www.instil.io/solution
- https://www.linkedin.com/in/nik-castle/
- https://www.instagram.com/weareinstil
- https://blog.instil.io/infographic-how-to-turn-event-attendees-into-major-donors
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data.
GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.
George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.
He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Taylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.
Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Are you keeping up with the times?
Inclusive marketing is on the rise. In this current climate, the success of an external campaign depends on the success of developing internal teams. Marketing campaigns and DEI communications have to touch multiple points while remaining inclusive to all audiences.
If your marketing team has been working hard to improve your diversity, equity, and inclusion (DEI) efforts, but things aren’t happening as fast as you like, then this episode is for you.
My guest is inclusive marketing consultant, author, and nonprofit founder Michelle Ngome. She is the founder of Line 25 Consulting, an agency specializing in inclusive marketing strategies for organizations. Michelle understands what drives powerful connections and is committed to helping others raise their game through the delicate art of networking. She is the author of Network, Navigate & Nurture: The Equation to Strategic Networking, a practical guide to networking success.
Michelle is dedicated to creating and sharing opportunities with others. In 2019, she founded the African-American Marketing Association, a 501c3 nonprofit, creating a platform that empowers Black marketers all over the United States. Michelle has interviewed thought leaders on her podcast, Networking with Michelle and Marketing For The Culture and she has been featured across various reputable media outlets such as (Forbes, PR News, Entrepreneurs, WSJ) where she is often seen offering insightful ideas and opinions on diversity in marketing.
Michelle combines her interests in an authentic and comfortable way to help organizations level up with their diversity, equity, and inclusive marketing initiatives.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is an organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.
Katherine has run digital marketing for in-house and agency positions for over eighteen years. She has worked with organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.
Over the years, she has created campaigns that drive website traffic and conversions for clients, many of which are in-house or agency marketers strapped for resources and time.
Some of these results included:
- She had three websites crash due to too much traffic. In one case, the campaign drove 1.2 million (up from 300K) to EWG.org in one month.
- Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for the NYStateofHealth.NY.gov. This campaign resulted in 40,000 New Yorkers signing up for health insurance during week one – more than any other state exchange.
- Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.
Resources
AI tools to help you create content that could rank
https://www.keywordinsights.ai
https://www.neuraltext.com/
https://www.frase.io
Other resources:
Search Intent Tutorial
SEO for Associations
SEO bootcamp Course
Video SEO - A Guide to the Essentials
Free SEO tools:
https://ahrefs.com/free-seo-tools
https://www.semrush.com/features/site-audit/
https://keywordtool.io/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by my friends at Keela***, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media**. It’s totally free, and you can get all the details and sign up by clicking here*.The power and potential of smart technology and artificial intelligence (AI) for fundraisers hasn’t been more apparent, but there are many misconceptions around it. Will the bots replace the humans? How can we use this revolutionary technology for good and not evil?
My guest this week is Nejeed Kassam, CEO and Founder of Keela, a donor management and fundraising platform designed to help nonprofits raise more.
We discuss:
- How generative AI and other smart technology tools are changing the fundraising world - for good
- How nonprofits can make a case to leverage these tools in their organization
- What kind of data nonprofits should collect and how to use it
- How to become a data-driven organization to create even more impact
Connect with Nejeed on LinkedIn > https://www.linkedin.com/in/nejeed/ About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
As a former small shop Executive Director, Rachel Bearbower of Small Shop Strategies understands how tough it is to do everything on your own. The stress, frustration and being underfunded can be overwhelming. How can we set boundaries and banish burnout in our jobs and in our personal lives?
In this episode, we discuss:
- Rachel's ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic)
- The 4 things most successful nonprofit organizations and successful EDs have in common
- Some of her favorite time-saving tips - how to work smarter and not harder
- Her best advice for small shop fundraisers and EDs trying to make it all work
Rachel is the founder and CEO of Small Shop Strategies, a nonprofit consultancy focused on teaching Executive Directors how to detangle their systems, so they can focus their time + energy on building relationships and raising more for their causes.
In just the last 3 years, Rachel has built a community where over a hundred Executive Directors are showing up for themselves and learning how to boldly fundraise, tell better stories and become even more impactful changemakers.
Connect with Rachel
- Productivity Challenge: https://www.smallshopstrategies.com/challenge
- IG: https://www.instagram.com/smallshopstrategies/
- LinkedIn: https://www.linkedin.com/in/rachelbearbower/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Get the Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms. So how do we make sure we are taking steps to protect ourselves and others?
We owe a duty of care to the people (even if just ourselves!) who manage nonprofit social media accounts, because they are often at the front line when it comes to a crisis.
In this episode, I talk with Kirsty Marrins about ways in which charities can look after the mental health and wellbeing of themselves, their co-workers, and volunteer or intern content creators and social media moderators.
Kirsty has been working in the charity sector for over 15 years. She is passionate about helping organizations improve their communications and connect and engage with their audience. Over the last decade, she has trained thousands of charity professionals in the areas of social media, digital marketing and copywriting. In 2016 she won a CharityComms Inspiring Communicator Award and in 2017 she won Best Trustee on Social Media in the Social CEOs Awards. Kirsty is a proud trustee of CharityComms, the professional membership body for charity communicators.
Connect with Kirsty Marrins
Resource:
- Social Media Moderation and Mental Health
- Wellbeing Guide for Comms Professional
- https://www.facebook.com/groups/thirdsectorcomms
- https://www.facebook.com/groups/charitysolidarity
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Get the Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by my friends at Keela***, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media**. It’s totally free, and you can get all the details and sign up by clicking here*.Becoming data literate and even data-driven isn't impossible for small nonprofits. In this episode, I sit down with Sarah Epting to talk all things data. Specifically:
- What is data literacy and why is it especially important for nonprofits?
- How can small shops start on their data literacy journey?
- What do nonprofits often get wrong when collecting data?
- What data should we collect? And how do we use this data effectively so it doesn’t just sit in a spreadsheet?
With 10 years of nonprofit management and 5 years of specialized Salesforce Administrator experience, Sarah leverages unprecedented knowledge of the hurdles nonprofits often face. She founded Technopath to address the gaps in the industry, leveraging her Salesforce expertise to help nonprofits further their mission.
Learn more about Technopath
- Web: technopath.io OR technopath.podia.com
- LinkedIn: https://www.linkedin.com/company/technopathsf/
- Pro-bono Project Offerings: https://technopath.ac-page.com/nonprofit-probono-salesforce-project-offerings
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by my friends at Keela***, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media**. It’s totally free, and you can get all the details and sign up by clicking here*.Brand Ambassador programs mean more than telling people to post your stuff on social media. Today's topic centers around how to build a brand ambassador program at your nonprofit, how to work effectively with influencers, how to measure success, and how even small nonprofits can build these kinds of relationships.
My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.
When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond.
Connect with Nick Lynch
- Email: nick@collidescope.io
- LinkedIn: https://www.linkedin.com/company/42794718/admin/
- Twitter: https://twitter.com/Collidescopeio
- Instagram: https://www.instagram.com/collidescope.io/
- Facebook: https://www.facebook.com/collidescopeio
- Resource: https://collidescope.io/ (website)
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
What do nonprofits really need to know about social media in 2023? Get my brand new training, How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!After my recent discussion with Vic Hancock Fell entitled Shifting the Power to the People You Exist For I received a thoughtful email from a listener.
She wrote: “It is so interesting to me that white, iNGO fundraisers are centered in this conversation. As a black fundraiser and content gatherer for more than 16 years, I believe our viewpoint is not often a part of the conversation. And, I know that some of us have different perspectives.”
I appreciated that response, and I wanted to give this listener a chance to share a different perspective about fundraising for iNGOs, one not focused on “white guilt” and “white saviorism”.
Vila-Sheree Watson is a multifaceted leader, fundraiser, and content creator, known for her dynamic and soulful approach to creativity and social justice. Born in the South and raised in Oakland, California, Watson's upbringing was deeply influenced by the vibrant arts and culture scene that surrounded her. From a young age, she was drawn to the power of words and storytelling and found solace and inspiration in poetry, art, and music.
In this episode, Vila-Sheree generously shares their perspective on the importance of including diverse viewpoints in the conversation around iNGO fundraising and storytelling.
We discuss the negative impact of focusing too much on "white guilt" and "white saviorism" and the need to move towards authentic storytelling.
Connect with Vila-Sheree:
- Email: vwatson@corusinternational.org
- LinkedIn: https://www.linkedin.com/in/vilasheree/
- Inclusive Language Guide from Oxfam
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it’s become the go-to resource for nonprofit marketers and comms professionals to determine what’s next, and how to get better results in their marketing programs.
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of the Nonprofit Communications Trends Report. Kivi is an expert in nonprofit marketing, a popular and sought-after keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.
In this episode, we discuss:
- Five themes we think need addressing NOW
- Why nonprofits use social media and how they use video
- Updated data on email list management and other email best practices
- Communication teams size and growth as well as salaries and how to plan for future growth
- Why nonprofit communications staff are looking for new jobs
Connect with Kivi:
- LinkedIn: https://www.linkedin.com/in/kivilerouxmiller/ and linkedin.com/company/npmktgd
- Instagram: @kivilm and @npmktgd
- Website: nonprofitmarketingguide.com
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence.
Shereese Floyd gives nonprofits new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.
In this episode, we talk about:
- The top three benefits of thought leadership
- Steps to implementation
- Common mistakes to avoid
- How to use thought leadership for business development and fundraising
Connect with Shereese:
- Website: shereesefloyd.com
- LinkedIn: linkedin.com/in/shereesefloyd
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters.
However, there is a problem with a lot of nonprofit storytelling.
Traditional marketing teaching tells us to know our audience's pain points, exploit them, and then offer a solution. This can be particularly manipulative in nonprofit marketing since we're working on some of the world's toughest problems. Those we serve are experiencing tremendous pain and often working to overcome insurmountable challenges.
This is where trauma-informed storytelling comes in. On today's episode, my guest Maria Bryan shows us the ways that our sector must tell stories that dignify, respect, and protect the health and well-being of those we serve.
Maria is a nonprofit marketing and messaging strategist who helps nonprofit leaders tell impactful stories that do no harm by speaking about trauma-informed marketing. She has over 15 years in marketing communications in the public sector, a master’s degree in public administration, and a bachelor’s degree in journalism.
In this episode, we discuss the importance of storytelling for nonprofits, how to become a trauma-informed marketer and fundraiser, and how to take care of yourself in this often grueling and exhausting work.
Connect with Maria:
- Twitter: twitter.com/MariaBryanCrtv
- InstagramL instagram.com/MariaBryanCrtv
- Facebook: facebook.com/MariaBryanCrtv
- LinkedIn: linkedin.com/in/MariaBryanCrtv
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Often in the nonprofit sphere, small shops need direct fundraising support but can’t find the right talent and often don't know where to look. On the other hand, experienced fundraisers want to explore consulting, but don’t know where to begin or how to grow their business.
Enter Cindy Wagman - she's got both angles covered!
Cindy is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. She is the host of the top-rated The Small Nonprofit podcast, and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. In 2022 Cindy started coaching other nonprofit-serving consultants to help them build impactful and profitable businesses and is the co-host of the Confessions with Jess and Cindy podcast serving that audience.
In this episode, we discuss starting a nonprofit consulting business, what nonprofits should look for when hiring a fundraising consultant, and how Cindy coaches other nonprofit-serving consultants to help them build impactful and profitable businesses.
Connect with Cindy:
- The Consulting Compass Quiz
- Private limited-time podcast: 13 time-limited episodes going behind the scenes of my business and the Fractional Fundraisers currently in the program
- Sample business budget template for consultants
- Web: https://www.thegoodpartnership.com/
- LinkedIn: https://www.linkedin.com/in/cindywagman/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services.
What does it mean? What are the implications for the social media landscape?
What are the pros and cons - for nonprofits, but also for us as social media consumers?
In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed?
My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."
Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.
In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action.
Connect with Tamsen:
- Web: tamsenwebster.com
- LinkedIn: https://www.linkedin.com/in/tamsenwebster/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start?
There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow.
Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book, Nonprofit Program Evaluation Made Simple. Get your Data. Show your Impact. Improve your Programs. This book outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports.
Some of the topics we discuss include how to create a logic model, measure impact, building a culture of evaluation, survey design basics, clear reporting techniques, and more.
Upcoming event: Survey Design Made Simple
Tuesday, April 18, 9 – 11am PST
Registration information is here. Use the discount code is ‘getyourdata’
Connect with Chari:
- LinkedIn: https://www.linkedin.com/in/chari-smith-636b982/
- Website: www.evaluationintoaction.com
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
You’ve been told that time is precious. So why don’t we treat it like the invaluable, nonrenewable resource it is?
I was thrilled to have Jenny Blake on my podcast - not just because I love her books, her podcast, her newsletter - but mostly, her philosophy on time, on work, and on managing it all.
Jenny is an award-winning author and podcaster who loves helping people move from friction to flow through smarter systems. Her latest book, Free Time: Lose the Busywork, Love Your Business, is an operating manual for heart-based business owners and anyone who wants to create better systems in their work and expand their revenue with easy and joy.
Jenny doesn't subscribe to the hustle more, always-on, wake up at 5 AM and meditate/work out/journal culture. She writes:
“Time isn’t money. Time is life force. And yours is precious! I’m obsessed with finding smarter strategies and systems for freeing our mind, time, and team to do more of our best work—and be truly present during our time off.”The philosophy and the framework she teaches in this book have truly changed the way I manage my time - and the way I even THINK about time as a heart-based business owner.
Listen in to our conversation, and you'll learn not just how to be more "productive" but how to be more intentional in the way you spend your most precious resource - your time!
In this episode, we discuss the common obstacles that keep so many of us stuck, burned out, drained, and spinning our wheels - and Jenny’s thoughtful and intentional solutions.
If you are “beset by the Burdensome B’s” as Jenny calls them - “bored, bottlenecked, burned out, or buried by bureaucracy,” then this episode is for you.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Get the free Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Patrick Kucharson runs Better Gift Coach, a free newsletter that is a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he enjoys sharing a story of the best gift someone has ever received, analyzing it, and providing guidance on how others can replicate it. His LinkedIn profile says that he is a “B- gift-giver by nature now coaching others like me how to make it easier to give better gifts.
Know more about Better Gift Coach:
- Website: www.BetterGiftCoach.com
- Instagram: @bettergiftcoach
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google).
So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?
My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.
In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement. Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos.
Connect with Raffi:
- Website: http://www.eridesign.com
- Website: https://www.eridesignstudio.com/insights/
- Nonprofit Video Resource Guide
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
What if you could double your donor retention rate? Even as a small shop nonprofit?
That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets.
Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide.
She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)
Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020.
Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue.
We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development.
Connect with Amy:
- LinkedIn: https://www.linkedin.com/in/amy-gibson-87a5438/
- Boys & Girls Clubs of Muncie
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .We have a responsibility to ensure that we recognize and respect the power of the people we exist for.
Vic Hancock Fell co-founded a small international development charity when she was fresh out of university, age 21. She didn't feel it or know it at the time, but looking back 14 years later, she describes this as what she calls “peak White Saviour.”
Most recently, through the context of her work at UK based Raising Futures Kenya, as a White/Western led INGO, she has been more active in advocating for responsibility to acknowledge and minimize White power in this space both as individuals and as organizations.
In this episode, we take a look at the concept of "shift the power" and why it is so important for us as socially purposed organizations, especially those working in global solidarity.
Connect with Vic:
- LinkedIn: https://www.linkedin.com/in/vichancockfell/
- Twitter : https://twitter.com/VicHancockFell
- Facebook: https://www.facebook.com/groups/sidcn
- Podcasts: Disrupt Development and Rethinking Development
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .Are you having trouble growing your fundraising program and expanding your donor base? If your nonprofit's growth has flattened out, it’s most likely a result of a belief - or several - rather than a tactic or a strategy.
I was thrilled to be able to talk to one of the world's most sought-after fundraising expert, Steven Screen, about this common fundraising problem.
Steven is Co-Founder of The Better Fundraising Company and lead author of its must-read industry blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and always driven by the data.
Topics we cover:
- The beliefs that prevent us from fundraising effectively
- Why donor fatigue is a myth
- How to communicate to donors in the best way possible
- Why getting complaints is actually a GOOD thing - and how to reframe them
Connect with Steven:
- LinkedIn: https://www.linkedin.com/in/stevenscreen/
- The Better Fundraising Co.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
Does your nonprofit have a planned giving program? Are you interested in learning more but don't know where to start? Planned giving can be a great way for your nonprofit to weather the storm of recessions and uncertain economic periods.
My guest this week is Tony Martignetti, host of the Planned Giving Accelerator and the award-winning must listen to nonprofit podcast, Tony Martignetti Nonprofit Radio.
In this episode, we discuss the common obstacles that keep small shops from starting a planned giving program, and simple ways to start a plan and strategy for your nonprofit.
Connect with Tony:
- LinkedIn: https://www.linkedin.com/in/tonymartignetti/
- Podcast: Tony Martignetti Nonprofit Radio
- Planned Giving Accelerator: https://plannedgivingaccelerator.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Maybe you've heard of chatbots, the Lensa app (for all those futuristic selfies filling up your feed), or even played around with ChatGBT. AI is one of the fastest growing technologies of our time, and nonprofits need to start paying attention.
My guest this week is Joshua Peskay, 3CPO (CIO, CISO & CPO) at RoundTable Technology. Joshua has spent the better part of three decades helping nonprofit organizations make better use of technology in support of their missions. In addition to leading RoundTable’s security team and providing vCIO services to numerous organizations, Joshua is a national leader in helping improve cybersecurity in the nonprofit sector.
We discuss:
- The benefits of AI for nonprofits
- How to use this powerful tech to grow our audience
- Pitfalls to avoid when using AI
- Josh's favorite AI tools
- Where to start, especially if you are a small shop
Learn more about RoundTable Technology:
- Website: roundtabletechnology.com
- Twitter: @RoundTableIT
- Facebook: @roundtabletechnology
- LinkedIn - RoundTable Technology
- Webinar: NonprofitIT.com/best-ever
Connect with Joshua:
- LinkedIn - https://www.linkedin.com/in/joshuapeskay/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
I am so excited - it’s finally here!! The doors to my signature training program, Social Media for Social Good Academy, are open - but for a limited time only! Who’s it for? For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. What do you get at the end? You will walk away with a completely doable Social Media Strategy, Action Plan, Playbook and Content Calendar! I only run this once per year, and I don’t want you to miss out! Get all the details at socialgoodacademy.com I hope to see you inside when class starts on February 6.
In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 2 - Where Should You Be On Social Media? wherever you are listening to this episode!
In Part 3, we will answer the burning question - how will I know if we are successful on social media? What does it really take?
I also give you the five core competencies of effective nonprofit social media managers.
Resources:
- Say So What To Your Data Three Times
- Nonprofit Metrics & Measurement Spreadsheet
- Nonprofit Social Media Content Planner
- Social Media Matrix
- Social Media for Social Good Academy
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Donor retention is the rate at which donors maintain their relationship with your organization and continue to donate over time. While the overall number of donors is climbing, repeat donor rates keep falling. What can we do to keep more of the donors we worked so hard to attract?
Madeleine St. John works with clients to develop communication strategy and content that centers the donor experience. Today's donors crave engagement – which means today's nonprofits have a special opportunity to intimately invite donors into their mission as partners and participants.
In this episode, you’ll learn Madeleine’s best tips to:
- Keep your donors warm between campaigns or events
- Leverage a welcome series and other automations for stewarding or nurturing new donors and other segments
- Use your website content, layout, and a frictionless donation process as a critical element of the donor experience
Connect with Madeleine:
- LinkedIn: https://www.linkedin.com/in/madeleinestjohn/
- Facebook: St. John Consulting
- Instagram: https://www.instagram.com/stjohnconsulting/
- Website: www.stjohnconsulting.com
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there!
In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!
In Part 2, I’ll share the steps that your nonprofit can take to make sense of the trends, and how to decide which ones to jump on, and which ones to ignore (for the time-being anyway).
Resources:
- Nonprofit Social Media Content Planner
- Social Media Matrix
- Social Media for Social Good Academy
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.What started with an Instagram post in early 2020 has grown to a collective of hundreds.
Since immigrating to Canada from Nigeria, Itse Hesse struggled with the lack of safe spaces for Black women to connect with and support each other. She officially founded the Black Girl Collective (BGC) in July 2020. What began on a whim as an Instagram account grew into a vibrant and inclusive community of Black women and non-binary people.
In this episode, I talk to Itse about why and how she founded BGC and what she has learned along the way about building a thriving community, online and off.
Connect with Itse:
- Website: https://www.itsehesse.com/ / https://blackgirlcollective.com/
- LinkedIn: linkedin.com/in/itsehesse https://www.linkedin.com/company/blackgirlcollective/
- Insta: https://www.instagram.com/i.t.s.e/ https://www.instagram.com/blackgirlcollective_/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there!In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 2 - Where Should You Be On Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!
In Part 1, I start by addressing the elephant in the room, the big question on everyone's mind: Does social media matter anymore?
Resources:
- Nonprofit Social Media Content Planner
- Social Media Matrix
- Social Media for Social Good Academy
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023!
Did you know that email conversion rates are 4x higher than social media?
When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!
Jessis the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers.
In this episode, we discuss:
- Why nonprofits should shift their focus on email rather than social media
- Top 4 Ways to Grow Your Email List
- How to structure your email messages
- The do's and don'ts of e-communication
- How much is too much
Connect with Jess:
- Instagram: @outintheboons_
- LinkedIn: https://www.linkedin.com/in/jess-campbell-outintheboons
- Pinterest: https://www.pinterest.com/Outintheboons/
- Blog: https://www.outintheboons.me/blog
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Prosperity consciousness might sound woo-woo to some, but in this conversation with Jarrett Ransom, AKA: Nonprofit Nerd, she shares how identifying your personal money blocks will help you excel as a professional fundraiser.
Known as the Nonprofit Nerd, Jarrett has experience working in the trenches of the nonprofit community for nearly 20 years. From start-ups to multi-million dollar charitable organizations, she wears many hats and under her leadership and guidance, her teams across the nation raise millions of dollars every year to support and sustain their mission.
As CEO of The Rayvan Group, LLC, she consults with tax-exempt businesses to see the future of their organization. Not just their immediate needs, but down the road extending 3, 5, 10 years and beyond.
Additionally, Jarrett serves as co-host of The Nonprofit Show - the daily live video broadcast where the National Nonprofit community comes together for problem-solving, innovation, and reflection. She brings her dynamic energy and enthusiasm to the daily show featuring nonprofit thought leaders and topics from around the globe.
Connect with Jarrett:
- Instagram: https://www.instagram.com/nonprofit_nerd/
- LinkedIn: https://www.linkedin.com/in/jrransom/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Strengths can be considered any personal behaviors, passions, experiences, resources, positive relationships, and values that are energizing and authentic.
The good news is that we all have the ability to tap into that part of ourselves - breaking through barriers and using our own natural strengths and skills.
If we are given the right tools and support we can take major steps toward reaching our own higher potential, whether that be in our professional or personal lives.
To show us how to tap into our unique strengths, I invited Rachel Fry to come on the podcast. Rachel is a certified Positive Psychology Coach MEd, a certified International Coaching Federation coach, and the founder of the coaching practice Free To Flourish.
Her background is in teaching and working in the field of environmental science, and coaching soccer, as well as scuba diving. She helps motivated individuals who are ready to make professional changes into work that aligns with their purpose and deep interests.
She’s also a podcaster, if you like podcasts and hearing other peoples' stories, you can check out the Passion Stories podcast to hear how people across the environmental, creative, social impact, and wellness industries went after their career dreams and carved out their own professional path.
Visit Free to Flourish to know some psychological tools that will help with your creativity, boost your mood, increase confidence, and support your overall emotional and mental well-being. Check our their LinkedIn page as well at https://www.linkedin.com/company/free-to-flourish/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques.
Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Pretty much every stereotype you have read about Millennials is false. Many are skilled, up-and-coming professionals in their 30's & 40's with deeper pockets and vaster networks than you might think. Plus, they are the inheritors of $42 trillion by 2030.
In this episode, get to know the Millennial generation, understand what inspires and motivates them to get involved in mission making, and start to ensure effective inter-generational collaboration at your organization with Alyssa Wright.
Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. As an accomplished facilitator, consultant, and coach, she builds new revenue streams, shifts cultural perspectives, and inspires people to believe that change is possible no matter what.
She has helped hundreds of both domestic and global social change organizations successfully launch major gifts programs, capital campaigns, and create sustainable funding models resulting in over $60,000,000 of resource flow. Her experience and wit has also allowed her to become a sought-after speaker on philanthropy and fund development as well as a regular contributor to ForbesWomen, Global Giving, and Network for Good. Alyssa is a powerful Millennial voice in the social change movement.
Connect with Alyssa:
- Email: allysa@wrightcollective.co
- Website: https://www.wrightcollective.co/
- LinkedIn: https://www.linkedin.com/in/alyssafwright/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right?
Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there?
As Big Duck’s Co-Director, Farra Trompeter (she/her) ensures that Big Duck is a healthy, thriving company. Big Duck, a worker-owned cooperative, helps nonprofits use comms to achieve their mission by building strong brands, strong campaigns, and strong teams. Much of their work centers on creating strategies and tactics that are rooted in understanding who your audiences are, what they need to read, hear, or experience about an organization or its work in order to engage.
Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels.
Connect with Farra:
- Twitter: https://twitter.com/farra
- LinkedIn: https://www.linkedin.com/in/farra/
Visit Big Duck:
- Twitter: https://twitter.com/bigduck
- LinkedIn: https://www.linkedin.com/company/big-duck/
- Other: Big Duck’s blog and the Smart Communications Podcast - http://bigduck.com/insights/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
How did Giving Tuesday go for you? I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.
But what happens after the donation comes in?
What’s the plan to keep these new donors and bring them into the fold long term, after November 29th?
Let’s talk about donor psychology. We know what donors want.
The National Donor Commitment Study by Donor Voice tell us that donors give again and again to nonprofits where:
- The organization is perceived to be effective
- The donor knows what to expect with each interaction
- The donor receives a timely thank you
- There are Opportunities to make views known
- Donor feels like they are part of an important cause
- Donor feels that their involvement is appreciate
- Donor receives info showing who is being helped
What’s your plan to give this, and even more, to your new donors?
What should nonprofits do after #GivingTuesday to continue the momentum and to keep the donors in the fold?
In this episode, I give you 10 ideas for cultivating these generous people and creating a long-term relationship with them.
Resources mentioned:
- charity:water turns five years old. And we want to thank you.
- Canva for Nonprofits
- Animoto for Nonprofits
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit.
A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation.
Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!
But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting.
You might not be at all confident that you can write them well. The good news? You can change all that.
My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada.
Connect with Vanessa:
- Twitter: @vanessaechase
- Linkedin: https://www.linkedin.com/in/vanessaechase/
- Website: https://www.thestorytellingnonprofit.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.
In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels.
84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.
As they write on their website, "GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world."
In this episode, I go over several ways to promote your Giving Tuesday campaign and drive more donations.
Resources mentioned:
- The Night Ministry's "What Is Home?" Giving Tuesday campaign
- To learn more about LinkedIn’s special Giving Tuesday Ad Grants, and to find out if your nonprofit is eligible to apply, click here.
- Facebook is matching monthly donations through the end of the year. Read the full program details here.
- GlobalGiving is giving away $1.2M to nonprofits from midnight to 11:59 p.m. EST on Nov. 29.
- Encourage your donors to give stock on GivingTuesday. DonateStock is matching up to $100k.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
In the report The Lived Experience of Fundraisers of Colorproduced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race.
More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”
On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched the Black Fundraisers’ podcast to celebrate, inspire and equip Black fund development professionals to excel and positively impact Black communities.
Some of my favorite episodes have featured Johnnetta Cole, the first Black woman president of Spelman College and later Bennett College, social entrepreneur Trabian Shorters, and fundraising executive Dianna Campbell.
Kia also spearheads an initiative called Fundraising in Black - a series of fundraising capacity-building courses targeted to Black and Brown fundraising professionals.
Connect with Kia:
- Website: www.kiacroom.com
- Instagram: @kiacroom
- Twitter: @iamkiacroom
- LinkedIn: https://www.linkedin.com/in/kiacroom/
- Email: croomkia@gmail.com
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue.
Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software GEMS Grant Easy Management Software.
In this episode, you’ll learn Rachel’s best tips to:
- Best identify which funders to pursue
- Determine what to include in your grant proposal - and what you can leave out
- Persuade funders that you are worthy of a grant
- Manage grant-writing with the other responsibilities on your plate
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here! First, the bad news. 34% of nonprofits lost fundraising staff in 2021.
Fundraisers only stay on the job for an average of 16 months.
85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.
I don't find this surprising, sadly.
Many of my clients are fulfilling all the non-program tasks, including:
- Marketing
- Social Media
- Outreach
- Public relations
- Donor relations
- Events
- And oh yes - fundraising!
Usually all of this is lumped into one impossible job description - ending with the dreaded:
"Other duties as assigned."Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.
In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment.
Chad is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively. He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations.
Connect with Chad:
- Web: http://productivefundraising.com
- Facebook: https://www.facebook.com/fundraiserchad
- Instagram: https://www.instagram.com/fundraiserchad/
- LinkedIn: https://www.linkedin.com/in/chadbarger/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here!
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience.
That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more.
Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth.
- Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraising
- Learn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sector
- Enjoy hands-on learning and interactive experiences that take virtual learning to new heights
- Get immediately useful tips and tricks to take your online community building to the next level
Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here.
Now let’s get to my 5 tips for nonprofit social media managers heading into year-end.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That Converts
**Join Julia at the completely free Nonprofit Social Media Summit!
Sign up here: www.NonprofitSocialMediaSummit.com**
**Join Julia at the completely free Nonprofit Social Media Summit!
Sign up here: www.NonprofitSocialMediaSummit.com**
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Fundraisers are scared of more than Halloween right now, with stock market downturns, inflation, rising interest rates, and an election on the horizon.
Amidst all of this unpredictability, what can fundraisers do to ensure that we reach our goals and fuel our missions?
On this episode of Nonprofit Nation, I sit down with the legendary Tammy Zonker. Recognized as one of America's Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than half-billion dollars including a single gift of $27.1M.
Tammy moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and she turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy.
Connect with Tammy:
- Twitter: https://twitter.com/tammyzonker
- Linkedin: https://www.linkedin.com/in/tammyzonker/
- Instagram: https://www.instagram.com/tammyzonker/
- Facebook: https://www.facebook.com/TammyZonkerZTV/
- Podcast
- Blog
- Subscribe: Sign-up for email updates, free resources, and more!
- Fundraising Transformers
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That Converts
**Join Julia at the completely free Nonprofit Social Media Summit!
Sign up here: www.NonprofitSocialMediaSummit.com**
Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here. When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so!
The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz?
In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign.
My guest this week is Dana Snyder, Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements.
Connect with Dana:
- Web: https://www.positiveequation.com
- LinkedIn: https://www.linkedin.com/in/danarsnyder/
- Insta: https://www.instagram.com/positivequation/
- Podcast: https://positiveequation.com/podcast/
- https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
**Join Julia at the completely free Nonprofit Social Media Summit!
Sign up here: www.NonprofitSocialMediaSummit.com**
Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here!Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.
My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.
AMY SAMPLE WARD (they/them), believes that technology should be accessible and accountable to everyone, especially communities historically and systemically excluded from the digital world. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology. Amy’s second book, Social Change Anytime Everywhere, was a Terry McAdam Book Award finalist.
AFUA BRUCE (she/hers) is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. Afua has a bachelor’s degree in computer engineering, as well as an MBA.
Connect with Amy and Afua:
- Twitter: @amyrsward @afua_bruce
- Website: https://thetechthatcomesnext.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO clearly. 😥
I honestly didn't know if we would gather again in person, in large groups.
*Would everything be virtual?
Would we be forced to just watch endless webinars on Zoom?*More importantly - how can we make virtual professional development better? And not just in terms of educational content, but the actual experience itself?Tim Sarrantonio is on a mission to change the way we learn and the way we create educational experiences for nonprofits. As the Director of Corporate Brand for Neon One, Tim speaks and writes on everything involving generosity, technology, and the trends in the social good sector.
In this special episode of Nonprofit Nation, we explore the ways that nonprofit professional development has changed in the wake of the pandemic and why we have both chosen to invest in virtual conference experiences.
Tim is one of my closest friends and colleagues, and his passion for turning the status quo on it's head and truly helping nonprofits learn and network is unmatched! I recommend you subscribe to his LinkedIn Newsletter, Connected Fundraising Weekly. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.
Connect with Tim:
- Linkedin: https://www.linkedin.com/in/timsarrantonio
- Email:tim@neonone.com
- Visit https://neonone.com/, The Best Software For Nonprofits: Designed for Growth and Built for Good.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce, Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Almost one-third (31%) of annual donations happen in December, with a whopping 28% of nonprofits raising as much as 50% of their annual funds from their year-end ask.
Some nonprofits start planning as early as June, but it's never too late to plan and to improve your end-of-year (EOY) campaign. If you want some fresh ideas for your EOY campaign, this episode will give you five key actions to help ensure success.
Loree Lipstein is a passionate and innovative leader with more than a decade of experience in the nonprofit field who brings limitless energy and fierce dedication to all her partnerships. Loree’s vision for Thread Strategies grew from her experience observing many nonprofits with innovative ideas struggle to maximize their impact because of funding obstacles.
Holly Richardson loves the written word and enjoys applying her academic background in literature and sociolinguistics to writing for development.
Connect with Thread Strategies:
- Website: https://threadstrategies.com/
- Twitter: https://twitter.com/threadstrat
- LinkedIn: https://www.linkedin.com/company/thread-strategies
- Instagram: https://www.instagram.com/threadstrategies
- YouTube: https://www.youtube.com/c/ThreadStrategies
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here!
It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.
Cierra Selby believes effective internal communication perspectives and practices are essential to organizational success. Her experience spans over 10 years in marketing and communication across a variety of missions, including poverty, financial literacy, voter engagement, local government, health research, and arts & culture.
Having conducted extensive research on corporate internal communication strategies, Cierra has developed best practices for mission-driven organizations. She is determined to make these best practices accessible to organizations seeking to improve their efficiency and cultures.
What we discussed:
- How your organization’s culture can benefit from effective internal communication practices.
- The perspectives and habits aligned with embarking on a successful internal communications journey with your organization.
- What you can do this week to improve your organization's internal communications.
Connect with Cierra
- Linkedin: https://www.linkedin.com/in/cierraselby/
- Newsletter: www.commsandculture.com
- Email: info@commsandculture.com
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live.
There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.
In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they should focus their limited time and resources, and how to get it all done with a tiny staff (maybe of 1 person).
Erik Hanberg has spent 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.
He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.
Connect with Erik:
- Twitter: https://twitter.com/erikhanberg
- LinkedIn: https://www.linkedin.com/in/erikhanberg/
- Instagram: https://www.instagram.com/erikhanberg/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/
Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small.
As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.
Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.
What we discussed
- There is a right way and a wrong way to build a Leadership Team.
- Tips for EDs to build a strong Leadership Team
- How to empower staff
- Tips for year-end and how to manage all the moving parts
Connect with Joan:
- Twitter: https://twitter.com/joangarry
- LinkedIn: https://www.linkedin.com/in/joangarry/
- Facebook: https://facebook.com/joangarryconsulting
- Instagram: https://instagram.com/joangarryconsulting
- Website: https://www.joangarry.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”
How does a fundraiser navigate these trends?
Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.
In this podcast episode, my guest Michael Gorriarán will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.
You will learn about:
- The opportunity for A.I. in fundraising
- How to implement A.I. in a way that is free of bias, secure, and respects donor privacy
- Case studies from peer experiences with A.I. in fundraising optimization
Michael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.
Connect with Michael:
- Twitter: https://twitter.com/arjunasolutions
- LinkedIn: https://www.linkedin.com/company/arjuna-solutions-llc
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt?
My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala. Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.
What we cover in this episode:
- Setting a gala strategy in light of COVID-19 - how has it changed?
- How to get guests to attend your auction
- Tips about audio systems for fundraising auctions
- How to get volunteers to procure auction items, including experiences
- How to best utilize volunteers
- Where are virtual events going
- What’s the future for auctions
Connect with Sherry:
- LinkedIn: https://www.linkedin.com/in/sherrytruhlar/
- Facebook: https://www.facebook.com/redappleauctions
- YouTube: www.YouTube.com/SherryTruhlar
- Website: https://www.redappleauctions.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.
And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.
Here are some As to your Qs:
Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?
A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.
But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.
I give you a total guarantee so you can try it out and see if you like it — risk-free.
Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?
A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.
You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!
Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?
Fear not. I’ve got you covered!
I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.
I truly care for all my members and only bring you things I know are going to help your nonprofit journey.
You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!
And let me do it in a way that makes sense to you. Just click here to join now. You won’t regret it!
Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks?
If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner.
Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board.
Connect with Mickey:
- Twitter: https://twitter.com/NPSnapshot
- Other: https://www.nonprofitsnapshot.org/about-us
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.
This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.
Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works. She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change.
Connect with Catherine
- LinkedIn: https://www.linkedin.com/company/giantsquidgroup/
- Facebook: https://www.facebook.com/GiantSquidGroup
- Instagram: https://www.instagram.com/giantsquidgroup/
To know more about Catherine's advocacies, visit these websites:
- 7 Ways to Tell Stories Ethically from CCF
- Ethical Storytelling
- D.C. Style Guide for Inclusive Language
- Racial Equity Resource Guide
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here.
COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!
Hello my nonprofit friend! I think I know what you're thinking: 🤔
Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?
Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?
I GET IT - and I'm here to answer your questions!
You struggle with getting people to convert from social media fans and followers to DONORS.
You can't seem to get your email list to donate at the rate that you want.
You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.
Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.
THIS is the solution for people like you.
Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?
(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)
The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.
In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:
P - Preparation and planning
L - Launch with a bang
A - Amplify the campaign
N- Nurture new digital donors
Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.
Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.
You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!
Class starts live on September 12. Full Syllabus and course schedule is here.
Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support.
But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?
In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance.
Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations.
Currently a Senior Vice President at CCS Fundraising, Elizabeth partners with institutions to plan and implement large-scale fundraising campaigns with revenue goals ranging from $5 million to more than $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.
Connect with Elizabeth
- LinkedIn: https://www.linkedin.com/in/elizabethabel/
- Instagram: @ElizabethBerniAbel
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here.Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing?
Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.
In this episode, I talk with one of my favorite marketers, Rachel Clemens. She breaks down exactly how to measure your marketing maturity, and how to move from one stage of marketing maturity to the next. She will also walk us through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She’s been a contributor for SGEngage, NTEN, and the Association of Fundraising Professionals. With a background in messaging, branding, and design, Rachel has been a national speaker for conferences across the country.
Connect with Rachel
- Twitter : @youaremighty
- LinkedIn : https://www.linkedin.com/company/mightycitizen/
- Website : mightycitizen.com
- Facebook : Mighty Citizen
- Instagram : @mightycitizen
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Do any of these situations sound familiar?
You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex - and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in.
Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently - namely, like scientists - and they are leading the effort in bringing scientific thinking to the nonprofit field.
Sheela coined the term "nonprofit science" to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.
Connect with Sheela
- LinkedIn : https://www.linkedin.com/in/sheela-mahajan-720b3614a/
- Website : https://nonprofit-science.com/
- Instagram : @nonprofitscienceinstitute
- Facebook : @nonprofitscienceinstitute
- https://nonprofit-science.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement.
Black-led nonprofits receive substantially less investment than organizations that do the same work but have white leadership. The revenue of Black-led organizations is 24% smaller than their white-led counterparts, and their unrestricted net assets are 76% smaller.
In the latest episode of Nonprofit Nation, Julia sat down with Floyd Jones to talk about the growing movement of black philanthropy and funding, and why this movement is critical to racial equity.
Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the Community Team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events.
Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.
Connect with Floyd:
- Linkedin - floydjones3
- Join my mailing list floydjones.co
- https://givebutter.com/causes/black-philanthropy-month
- https://givebutter.com/blog/racial-equity-in-nonprofits
- https://www.bridgespan.org/insights/library/philanthropy/disparities-nonprofit-funding-for-leaders-of-color
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape?
In this episode, I talk with one of my favorite authors and thought leaders, Rhodri Davies. Rhodri is a widely-respected expert and commentator on philanthropy and civil society issues. He joins me to discuss what the media is getting wrong in the coverage of charities, how to maintain the spirit of collaboration created during the pandemic, and what’s next for philanthropy and the third sector. Rhodri is Director of Philanthropy Matters, a new think tank focused on philanthropy issues, and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and the Philanthropy Expert in Residence at the Pears Foundation.
Connect with Rhodri
- Twitter: https://twitter.com/Rhodri_H_Davies, @Philliteracy, @Phil_isms_pod
- Website
- Podcast
- Book
Referenced in this podcast:
Third Sector UK article
Philliteracy on Medium
The New Yorker article
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.
To make sense of the space and understand the trends, Community Boost Consulting launched the Nonprofit Acceleration Report, where they surveyed 400+ nonprofits to learn the trends that are shaping the future of nonprofit marketing. In this episode, we will dig into the report to unpack these learnings so that you can better prioritize and invest in the best digital strategies to increase your ROI and scale impact.
Cameron Ripley (he/him) is the CEO of Community Boost, a digital marketing agency that exists to empower social ventures changing the world. Just in the past year, the Community Boost team has directly served over 350 nonprofits and generated over $20 million in online donations. Trusted by the Equal Justice Initiative, Cancer Research Institute, charity:water, KIVA and many other great causes, Community Boost has been committed to helping the social sector scale online revenue and impact since 2012. Cameron is also the founder of the Nonprofit Marketing Summit, which has helped inspire and educate over 40,000 nonprofit leaders since its launch in 2020.
Connect with Cameron:Twitter: @communityboost, @cameronripley
LinkedIn: https://www.linkedin.com/in/cameronripley/
Facebook: https://www.facebook.com/groups/digitalmarketingfornonprofits/
TikTok: @communityboost
Email: cameron@communityboost.org
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, <
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of it even at the smallest nonprofit.
Ligia is President of Globetrotting Fundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs. Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills.
As an AFP Master Trainer, Ligia has trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative.
Connect with Ligia:
- Twitter: @GlobetrottingFr
- LinkedIn: http://ca.linkedin.com/in/ligiapena
- Facebook: https://www.facebook.com/GlobetrottingFundraiser/
- Instagram: https://www.instagram.com/globetrottingfundraiser/
- Website: www.globetrottingfundraiser.com
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes.
In an ideal world, a Strategic Plan covers the why and how of your existence, and encompasses broad strategic goals and strategies that you want to accomplish in the near future. It defines what an organization should do within the next two to five years - and how to get there.
But before your nonprofit ventures into the nonprofit strategic planning process, there are several considerations you need to take into account.
Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, helps organization’s prepare for executive transitions and provides training.
Carol trains frequently on leadership, strategy and innovation topics and is the host of the Mission: Impact podcast. She graduated from Swarthmore College and has her Masters in Organization Development from American University.
Here are some of the topics we discussed:
- Common mistakes nonprofits make when making a strategic plan
- How to know if you have a successful strategic plan
- What are some of the elements that go into a successful process
- How long is the process and how often to revisit
- How can we do strategic planning in uncertain times? How can we plan 3-5 years into the future?
Connect with Carol:
https://www.linkedin.com/in/carol-hamilton-0052b71/
Grace Social Sector Consulting, LLC
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Medi
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps."
For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how institutions support their staff, members, fellows and alums in developing their leadership and making decisions.
As a founding team member at organizations like Idealist.org, ClearlyNext, Fund the People, and Title8, Russ has helped visionary leaders realize sustainable programs, have greater impact and live better lives outside of work.
Russ was chosen by LinkedIn as one of 6 LGBTQ+ creators feature during Pride Month.
Here are some of the topics we discussed:
- His stated purpose in helping outliers find their way in work in life;
- How he envisions the future of work;
- The so-called "great resignation"
- Imposter syndrome and how to be vulnerable and show up in an authentic way personally and professionally
Connect with Russ:
https://www.linkedin.com/in/russfinkelstein/
https://russfinkelstein.com/
Washington Post Column
LinkedIn: Support LGBTQ+ Professionals Beyond June
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results!
For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.
Here are some of the topics we discussed:
- Why donor relations matter now more than ever
- The essential elements of a donor relations program that actually works
- How small nonprofits can split their time on donor retention AND donor acquisition
- Tips to retain more donors and to make them feel acknowledged and happy
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.
Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!
In this episode, you’ll learn Liz’s best tips on:
- How to build your list without using ads;
- How much email to send and what to write;
- How to write a subject line that gets your emails opened;
- Increasing deliverability and click-through rates to make an even bigger impact.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”
What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable?
Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData.
She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops.
Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country.
Here are some of the topics we discussed:
- Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analytics
- What “inclusive and equitable research and analytics” means and has to do with nonprofit leaders
- What kind of data should we be collecting and how can this make us better fundraisers
- Making data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)
Connect with Meena Das:
- Website: https://www.namastedata.org/
- LinkedIn: https://www.linkedin.com/in/meenadas/
- Podcast: https://open.spotify.com/show/6BSIxPZhN9e6LdPp4kXrFW
- Data Is For Everyone (my virtual school)
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts<
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.
However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.
With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.
Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.
Here are some of the topics we discussed:
- How can a nonprofit get started accepting crypto donations
- Bitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donations
- What is Blockchain-based NFTs and how can nonprofits use NFTs
- What are the trends on the next coming years
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comStorytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.
Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.
So why are most nonprofits so bad at storytelling?
I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.
This needs to change.
Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals?
To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.
After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders, We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests.
Here are some of the topics we discussed:
- The biggest changes in the nonprofit sector in the last two years
- How they record and release new podcast episodes three times per week (wow!)
- How we can get people to care and to embrace our ideas
- What nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that
Connect with We Are For Good:
LinkedIn - @Weareforgood
Instagram - @Weareforgood
Twitter - @weareforgood_
Facebook - @Weareforgood
Pinterest - @Weareforgood
YouTube - @Weareforgoodhttps://www.weareforgood.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.
Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.
To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.”
In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”.
These modes – Ethos, Pathos, and Logos – are the essential elements required to convince your audience of your viewpoint.
In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com
This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy!
You'll learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com
Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in.
Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.
Joe's email newsletter is a must-read for the sector, and you can sign up here: https://www.selfishgiving.com/
Here are some of the topics we discussed:
- How to identify cause marketing opportunities and capitalize on them
- What are the many ways nonprofits can raise money with corporate partnerships
- What corporate sponsors really want (and how to convey that to them)
- How cause marketing has changed due to generational shifts
Connect with Joe:
https://twitter.com/joewaters
https://www.selfishgiving.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.
I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.
Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best.
Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.
Here are some of the topics we discussed:
- Why monthly giving is so powerful right now
- How even the smallest nonprofits can set up a monthly giving program
- How to use social media to promote and grow your program
- Common pitfalls to avoid
Connect with Erica:
https://adirectsolution.com/
https://www.linkedin.com/in/erica-waasdorp-544b74/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up.
Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments.
He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.
Here are some of the topics we discussed:
- The importance of investments and long term planning
- Charitable giving and emergency situations: striking the balance between urgent need and long-term solutions
- How nonprofits can deal with risk & uncertainty
- The concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.
- Common obstacles to long-term planning and ways to overcome them
Connect with Cherian:
https://twitter.com/cherian_koshy
https://www.linkedin.com/in/cheriankoshy/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members.
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts a weekly webinar series which features the top thought-leaders in the nonprofit sector. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
Here are some of the topics we discussed:
- How technology has gotten in the way of building a personal connection with donors
- Statistics on donor retention (spoiler: it's bad) and how we can retain more of our donors
- How fundraisers can use modern technology to keep more of the donors that they have
- Why fundraising is more important than ever in turbulent times
Connect with Steven:
https://twitter.com/StevenShattuck
https://www.linkedin.com/in/stevenshattuck/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Convert
This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event. Register at www.joindpp.org/conference
In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors.
We’re still dealing with the changing landscape of fundraising and our sector. But the good news is, donors stepped up. Big time. And thanks to the disruptions of the past two years, we know what works in the midst of crisis!
In the latest episode of Nonprofit Nation, I ask Pamela Grow how we can best fundraise and ask for support in the midst of a crisis, and how to make this fundraising sustainable in the long term.
Pamela Grow is the publisher of The Grow Report, a must-read weekly email for small shop fundraisers, the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, and founder of The Fundraising Calendar.
Her Basics & More classes have trained nearly 10,000 nonprofits all over the world. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants.
Connect with Pamela:
https://www.pamelagrow.com/
https://twitter.com/PamelaGrow
https://thefundraisingcalendar.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results.
In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start.
As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.
So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.
Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day.
Here are some of the topics we discussed:
- How do we know when it's time to hire some outside help
- What questions should you ask a consultant
- How can you measure success
- How to convince the board to fund outside help
Connect with Chris:
https://twitter.com/Beeline_Chris
https://www.linkedin.com/in/cbarlow-nonprofit-marketing/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsht Guide to Raising More Money For Your Nonprofit!*
Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser.
In this episode, Rhea Wong joins me to drop some "truth bombs" about fundraising mindset and gives us some strategies to help us get over the limiting beliefs, assumptions, and stories that are holding us back from reaching our true potential.
Over a 12 year period as the Executive Director of Breakthrough New York, Rhea grew their fundraising program from about 200K per year to $3M in 100% private donations annually. This included funding from institutional foundations, corporations, events, and individuals.
Rhea made all the mistakes so you don’t have to. Now she is on a quest to teach others what it takes to succeed - because the world cannot wait for important change.
Rhea's e-newsletter is one that I read every single week (check it out for adorable photos of her lasa apso Stevie Wonderdog), and her podcast and free weekly trainings are a must-have resource for fundraisers.
Here are some of the topics we discussed:
- Why major gift fundraising sounds so scary - but it's simpler than you think
- Why she is on a mission to destroy "the pitch"
- Fundraising a just a math problem
- How to determine if you are an Asker or a Guesser
- The limiting beliefs, assumptions, and stories holding us back from raising more money
A Rhea Wong quotable: "It's only weird if you make it weird."
Connect with Rhea:
Rhea Wong's website
https://www.linkedin.com/in/rheawong/
https://twitter.com/ConsultingRhea
https://mailchi.mp/rheawong/book
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information.
In a country where Black and Latino individuals and other people of color make up about 40% of the population, this lack of diversity is a major concern for nonprofits that provide services or advocacy primarily to communities of color, and among those groups whose mission is aimed at promoting race equity.
In the latest episode of Nonprofit Nation, I talk with board management consultants Christal M. Cherry and Renee Rubin Ross about how we can best move our nonprofit boards towards racial equity.
Christal M. Cherry is a trained fundraiser with more than 22 years of nonprofit experience serving on executive teams, as a liaison with boards, and a confidant to the CEO/Executive Director. Christal has a passion to help transform board members into impactful leaders, and touts fundraising as her ministry - the place where she feels she can make the biggest difference. Christal’s mantra: Fundraising is not an F word. Christal founded and leads The Board Pro, a company that equips board members with the tools they need to effectively govern and help nonprofits to fulfill their missions, scale, and become change agents in their communities.
Dr. Renee Rubin Ross is a recognized leader on board and organizational development and strategy and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. Committed to racial equity in the nonprofit sector, Dr. Ross guides leaders and organizations in strategic plans and governance processes that deepen social change, racial justice, stakeholder engagement, and community strength. In addition to her consulting work, Dr. Ross is the Director of the Cal State University East Bay Nonprofit Management Certificate program and teaches Board Development and Grant Writing for the program.
Here are some of the topics we discussed:
- Their new service for boards, called Planting the Seeds of Change: A Journey towards Race-Equity Culture
- The challenges facing nonprofit boards right now
- How to initiate tough conversations at your organization around racial equity
- Where to get started if you are interested in learning more about DEI work
Connect with Christal:
https://www.linkedin.com/in/christal-m-cherry/
Connect with Renee:
https://www.therosscollective.com/subscribe
https://www.linkedin.com/in/reneerubinross/
https://twitter.com/reneerubinross
https://www.instagram.com/rrrconsults/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About the host: Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!
So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.
Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles.
Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up!
Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on
- LinkedIn, and
- YouTube
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?
In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital fundraising, and how to change the minds of a board that REALLY wants to continue with an in-person 400 guest gala.
Claire has one of the top-rated fundraising blogs on the planet, and 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. After leaving the nonprofit trenches, Claire began her coaching practice and founded the online “Clairification School” – often referred to as the best bargain in fundraising.
Here are some of the topics we discussed:
- The pros and the cons of nonprofit fundraising events
- How to make the shift to hybrid and/or virtual fundraising events
- How to help reluctant staff and board members embrace new ideas for events
- Trends in the fundraising event space and pitfalls to avoid
Connect with Claire:
https://clairification.com/
https://twitter.com/charityclairity
https://www.linkedin.com/in/claireaxelrad/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.
According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.
Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. But did you know that nonprofits can also use Instagram to build their email subscribers?
Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.
In this quickie episode, I give you 4 ways that you can grow your nonprofit email list using Instagram.
To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.
Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation.
Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service. You'll know success if at the end of the campaign, your community and your organization looks and feels different than when you started.
My guest this week is Amy Eisenstein, ACFRE. Amy has been a development professional and fundraising consultant for more than 20 years. She is also the CEO of the Capital Campaign Toolkit. Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars through major gift and capital campaigns.
Here are some of the topics we discussed:
- How to know when or if it's time to run a capital campaign
- How to decide what to raise money for during a capital campaign
- What needs to be in place before starting a campaign
- The very first thing you need to do when starting out
Connect with Amy:
https://www.linkedin.com/in/amy-eisenstein-acfre-1201658/
https://capitalcampaigntoolkit.com/podcast/
https://capitalcampaigntoolkit.com/
https://www.amyeisenstein.com/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.
According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.
It's not enough to lump Instagram into your overall "digital marketing strategy" or "social media plan". Instagram has distinct features that make it work - best practices, strengths, weaknesses, and features like Stories and Reels that people love.
Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.
In this quickie episode, I give you 5 simple tips for getting your nonprofit discovered on Instagram.To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.
There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size. Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others.
My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.
Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few.
Here are some of the topics we discussed:
- Why LinkedIn is such a powerful tool for nonprofits
- Ways we can level up our presence and our profiles
- The difference between Company Pages, Groups, and Personal Profiles
- How nonprofits can do donor prospecting on LinkedIn without being spammy
Connect with Angela:
https://www.linkedin.com/in/angelapitter/
https://www.linkedin.com/company/livewirecollaborative/
https://livewirecollaborative.com/
https://twitter.com/angelapitter
https://nonprofit.linkedin.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore.
The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made. The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream.
I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.
Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.
Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations.
Allison and Beth co-authored The Networked Nonprofit in 2010. Their new book, The Smart Nonprofit: Staying Human Centered in an Automated World is available right now wherever books are sold.
Here are some of the topics we discussed:
- What exactly is smart tech - and how nonprofits can leverage it to free up time
- How smart tech can make our workflow easier
- Ways that we can be intentional and ethical in our use of smart tech at our organizations
- What do we need to consider when we are just starting out
Connect with Beth and Allison:
https://twitter.com/kanter
https://twitter.com/afine
https://www.linkedin.com/in/bethkanter
https://www.linkedin.com/in/allison-fine-a07132/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Learn more about Julia and how to work with her at her website: www.jcsocialmarketing.com
The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)
In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this? Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board.
Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel.
Here are some of the topics we discussed:
- Insights from the recent Nonprofit Advertising Benchmark Study
- What nonprofits get wrong when thinking about and budgeting for advertising
- How to create a budget for advertising that won't break the bank but will help you get results
Connect with Samin:
https://www.linkedin.com/in/samin-pogoff/
https://www.wholewhale.com/
Nonprofit Advertising Benchmark Study
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Building and growing a strong membership community during a pandemic can be challenging. If we can't get together in person, how can we foster strong connections? In the digital and virtual age, how can we effectively engage our members and encourage them to participate?
Enter Yolanda F. Johnson. With more than two decades of experience in the non-profit sector, she has had an outstanding career as a performing artist, as a composer, as an producer, as an educator, and she has used her background as a performer to become a sought-after fundraising expert.
Yolanda founded two membership communities for non-profit professionals— Women of Color in Fundraising and Philanthropy (WOC)® and Allies in Action Membership Network.™
In this episode, we’ll talk about what it takes to build a vibrant membership community and why diversity is the key to a true “philanthropic lifestyle”.
Here are some of the topics we discussed:
- How to build and grow a membership organization and/or nonprofit community
- Ways to continually engage and connect with your members
- How she grew WOC and Allies in Action
Connect with Yolanda:
https://www.yolandafjohnson.com/
https://twitter.com/YolandaFJohnson
https://www.instagram.com/yolanda.f.johnson/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
According to a survey done by AFP and the Chronicle of Philanthropy, one in four women have experienced sexual harassment in their nonprofit work; 7% of men reported being sexually harassed on the job; and in 65% of the cases reported in the survey, the perpetrator of the harassment was a donor. What can we do as a sector to change the culture?
My guest this week is proud feminist and fundraiser Liz LeClair. She brings more than 15 years of experience to her role as the Director of Major Gifts at the QEII Foundation in Halifax, Nova Scotia. Liz is a director with Certified Fundraising Executive (CFRE), and is the current Chair of the AFP Women’s Impact Initiative.
In 2019, Liz published an op-ed with CBC on her experience being sexually harassed by a donor. She is a co-founder of the National Day of Conversation, a day dedicated to raising awareness on sexual harassment of fundraisers.
In this episode, Liz shares her personal story of sexual harassment as a fundraiser, and how she is working to bring these issues out from the darkness and bring them into the conversation.
Here are some of the topics we discussed:
- Her story of sexual harassment in the workplace and her advice for others in this situation
- The real reason nonprofits have trouble attracting a more diverse group of volunteers
- How we can be more outspoken advocates and actively demonstrate solidarity and support a movement towards equity and racial justice within the sector
- How to start having these difficult conversations with each other, and at our places of work
A Liz quotable: “When you tell me to be nice you are asking me to give up my agency, my power, my opinion. White women, when you are okay calling out misogyny and sexism, but will not (or refuse to) call out racism in our sector you are a part of the problem.”
Connect with Liz:
Twitter: https://twitter.com/liz_hallett LinkedIn: https://www.linkedin.com/in/liz-leclair-cfre/ Resources mentioned in this episode:Stop telling me to be nice Silence Is Complicity: What Is Unsaid Speaks Volumes One woman's frustrating, futile fight for justice after being sexually harassedCollecting Courage: Joy, Pain, Freedom, Love—Anti-Black Racism in the Charitable Sector
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Do you hate your email platform? Does your CRM database give you hives? But - even worse- does the thought of selecting, choosing, and learning a brand new tool or technology make you want to just quit altogether?
Nonprofits of all sizes need a framework and strategies to make smart decisions about the systems that they're using and how they train people and their business processes. So many of us are often hesitant to start the process due to a paralyzing fear of doing it wrong. That's where the Accidental Techie comes in!
My good friend, mentor, and nonprofit tech guru Maureen Wallbeoff has solutions to your technology problems. Maureen is nonprofit digital strategist and technology coach with more than 20 years of experience in fundraising, marketing, and digital engagement. Her proven methodology maps your nonprofit’s strategic and operational goals to the right platforms and processes – helping you make good decisions about the systems you use to engage your supporters.
In addition to her 1:1 work with clients, Maureen is a sought-after speaker, and she has authored two guides on nonprofit engagement software. She also regularly blogs at her website and answers questions about nonprofit technology live every Friday afternoon on her Facebook Page.
Here are some of the topics we discussed:
- What nonprofits often get wrong with exploring technology
- How to evaluate nonprofit technology that could be right for your organization, like CRMs
- Three easy steps to taking control when you feel overwhelmed with your data and your tech
- Tips on managing and working in remote teams
A Maureen quotable: "It's really important for organizations of any mission, any size, any number of staff to actually do a little bit of reflection, before they start to move around. If you hate your dining room table, don't buy a new house."
Connect with Maureen:
https://meetmaureen.com/
https://twitter.com/meetmaureen
https://www.linkedin.com/in/maureenwallbeoff
https://www.facebook.com/accidentaltechie/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Storytelling can be a huge struggle for nonprofits - especially when serving vulnerable populations and dealing with difficult-to-discuss topics, like end-of-life care. As nonprofit professionals, how do we start? Where do we get stories, if we are working on tough topics? How do we ensure that the stories are authentic and real, but don't exploit our clients?
This week I invited award-winning storytelling and nonprofit Executive Director Madison Gonzales to share how she does effective storytelling at her organization and in her consulting work. Madison is the Executive Director at Morning Light, Inc., an Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound. She's also a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. As a storytelling coach and consultant, it is Madison's mission to empower others to share their stories for impact and income.
Here are some of the topics we discussed:
- Tips for small nonprofits on collecting stories, especially with a focus on difficult topics that people may not want to discuss openly
- Questions to start the conversation and encourage people to share
- Strategies to get buy-in from other staff members around storytelling
- How she uses a three-part email story series at Morning Light (and gets great results)
A Madison quotable: "In just having conversations and taking a genuine interest, you might be surprised how many people just want the chance to tell their story."
Connect with Madison:
https://www.toldpoetry.com/
https://www.linkedin.com/in/madison-gonzalez-79bb78194/
Dear Mirror: A Poetic Journey of Self-Reflection and EmpowermentDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com.
In my business I meet a lot of people with a lot of interesting opinions about social media.
These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.”
People certainly have the right to their opinion. If someone absolutely loathes the internet and all it represents, then I won’t waste my time discussing all the revolutionary and important uses for it. (Thankfully, these people are in the minority.)
The social media converts and die-hards are fun to talk to because we are usually on the same page and have some ideas to bounce off of each other.
But the ones that really interest me are the skeptics. So what should we do when we inevitably encounter a Social Media Skeptic?
Here's my advice.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques.
Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
This is the audio recording of my webinar Social Media in 20 Minutes Per Day. To watch the video recording and get the slides, you can sign up at www.SocialMediain20.com right now.
Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com.
Description:
Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training.
This training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.
What we'll cover:
Social media trends nonprofits need to consider as we enter 2022
The four areas of social media management
How to schedule your 20 minutes per day
Tools to help you streamline
I will also talk about how you can join Social Media for Social Good Academy, my five week intensive for nonprofit social media managers (even, and especially if, it's not your full-time job).
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training on Tuesday.
This free training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.
If you can't attend live, register to get access to the recording and slides.
What we'll cover:
Social media trends nonprofits need to consider as we enter 2022
The four areas of social media management
How to schedule your 20 minutes per day
Tools to help you streamline
➡️ Register here! See you then.
You may think the first step in building a corporate relations program is prospecting and calling businesses. But what about truly understanding the problem that you are solving, and the community that you serve? Creating effective corporate relationships is more than just a financial transaction. Many corporations seek to build holistic relationships with nonprofits to pursue social change.
Tammy Charles, a self-proclaimed "social change geek" (love that!) is on a mission to help nonprofits initiate, develop, and sustain their corporate relationships by producing strategic alliances that not only drive revenue but innovation and social impact. She has raised over $10 million in financial and nonfinancial capital in her career in nonprofit and consulting through building cross-sector partnerships, creating innovative business models, and helping organizations develop and craft clear strategies and goals.
Here are some of the topics we discussed:
- Ways in which you can build authentic relationships with the people and communities that you serve
- How to position your organization for major corporate investments and partnerships
- How to start building your corporate relations strategy
- Why nonprofits have to pivot away from events and galas into more innovative strategies
A Tammy quotable: "Be willing to build relationships with the people that you're serving, Build authentic relationships. Have coffee with these amazing people. Take the time to get to know them and their stories. And when you do, you'll realize that the the solutions lie within them."
Connect with Tammy:
https://twitter.com/tamcharlie
https://www.linkedin.com/in/tammycharles/
https://www.instagram.com/tammcharlie/
Website: www.iamtammy.com
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Nonprofit leaders and staff alike face unique challenges that often place a strain on their mental health. With everything that we have our plates, how can we prioritize wellness? How can we create safe places at work to have these conversations, even when we may be struggling ourselves?
My guest this week is Ian Adair - TEDx and keynote speaker, 3 time nonprofit CEO, recognized leadership and nonprofit management expert, and author. Ian brings an honest and open first-hand perspective to the topic of mental health, having faced his own anxiety and depression, and having watched family members face addiction and suicide attempts. He wrote the book Stronger Than Stigma, A Call To Action - Stories of Grief, Loss, and Inspiration to share stories of ordinary people in extraordinary situations and help break down stigmas around mental health issues.
Here are some of the topics we discussed:
- How leadership has changed in the last two years due to demographic shifts and employee expectations (and what nonprofits need to consider)
- Ways to support emerging and established leaders in this "new normal"
- The inspiration for his book and the personal story behind his own struggle
- How we can start to advocate for more mental health resources in the sector and in our own workplaces
An Ian Adair quotable: "If leaders want to be supportive, start by normalizing conversations about mental health... The goal for leaders should always be to promote the acceptance and inclusion of those dealing with a mental health related issue and they can do this by just improving support systems. They can do this by spreading awareness when possible. They can do this by creating an environment of safety for discussions to take place."
Connect with Ian:
https://www.strategy27.com/
https://twitter.com/ianmadair
https://www.linkedin.com/in/ianadair2010/His book - Stronger Than Stigma: A Call to Action: Stories of Grief, Loss, and Inspiration
Ian's TEDx Talk
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Club
Click here to see what I have in store for 2022!In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.
That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.
There is a lot on the plate of the modern nonprofit social media manager.
It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.
To help you get focused, I recommend adopting these five habits in the New Year.
All the links mentioned in this episode are inside this blog post: 5 Habits of Successful Nonprofit Social Media Managers in 2022Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
What does it really take to start and to lead a nonprofit? How can we overcome the fear that comes with asking people for money? What about the "haters" - the people that will never believe in what you do?
Let's learn from one of the best. Rachel Muir is one of my absolute favorite people. Her confidence in her voice is always inspiring, as is her journey to where she is today. When she was 26 years old, Rachel Muir founded the nonprofit Girlstart in her living room, with $500 on a credit card. Girlstart is a non-profit dedicated to empowering girls in STEM.
Several years later, Rachel had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. OPRAH!
Right now, Rachel has one of my favorite email newsletters in the sector, with frequent pop culture references, animated GIFs, and lots of passion that translates right through the screen. She loves helping fundraisers raise more money and delight their donors.
Here are some of the topics we discussed:
- Her story of starting a nonprofit from scratch - and meeting Oprah
- Rachel's advice for those who want to lead their own nonprofit
- How to overcome fear of fundraising
- Ways that you can find your voice and be the leader you are meant to be
A Rachel Muir quotable: "If you are a fundraiser and you are overworking yourself and not taking a break to do their interesting quirky things you love that fuel you - remember that those things are good for your sanity and they are also part of what makes you fascinating to your donors."
Connect with Rachel:
https://twitter.com/rachelmuir
https://www.linkedin.com/in/rachelmuir/
https://www.facebook.com/RachelMuirFundraising
Be sure to visit https://www.rachelmuir.com where she has aton of guides that are free for fundraising rock stars -> https://www.rachelmuir.com/guides
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications?
Enter Monti Hill, community builder and agent of transformational change in communities (and sometimes graphic designer). Monti will show us how to effectively integrate the community's voice into marketing so we are not doing unintentional harm by not centering community and racial equity.
As a lifelong community builder, Monti Hill has learned that every community deserves a representative who can articulate, lead, and cultivate conducive change. Creating for the Culture is a motto that has helped her work with businesses, nonprofits, and political candidates throughout Missouri, Illinois, Texas, and Memphis over the last several years—ensuring that the community's voice is always and at the center of transformational change.
Here are some of the topics we discussed:
- How can traditional nonprofit marketing strategies reinforce stereotypes and do damage in the long-run?
- What is the potential harm created by not centering community and racial equity in our communications?
- What are some principles for community-centered marketing?
- Real-life examples of community-centered marketing designs and storytelling efforts
Connect with Monti:
https://www.linkedin.com/in/montrinaa-hill-63297352/
https://www.instagram.com/monti.hill/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
I believe that we are all influencers - in small or large ways. The first step is to be courageous enough to believe it. Courage doesn't mean being fearless - it's often taking a necessary next step or asking an uncomfortable question. But how can we build our courage, and up level our influence to make a bigger impact?
My guest this week is Maryanne Dersch, who has been praised for her "effervescent badassery with endless important info for all." She's a fundraising expert who has led her coaching clients and students to change their mindset and experience success.
Maryanne specializes in helping nonprofit leaders increase their influence and be the change agents they have always wanted to be without feeling rejected, ineffective or pushy. She is the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It and the founder of the Up Level Your Influence leadership program. Maryanne is leading a movement to change the word "nonprofit" to "human investment company" - which she feels more accurately reflects the contributions of the sector. (I agree!)
Here are some of the topics we discussed:
- Our favorite karaoke songs and why this relates to courage (a quick tangent)
- How to get leadership to see that new ideas are not threatening (and even a good thing)
- How to create change without drama and chaos
- Tips on how we can up level our own influence, in our lives and in our jobs
Connect with Maryanne:
https://twitter.com/maryannedersch
https://www.instagram.com/maryannehighheeldiva/
https://www.maryannedersch.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
You have a voice and you need to use it. If you're not at the table, you're going to be on the menu. But how can nonprofits effectively stand up for their missions, their budgets, and their clients in the legislative and political arenas? Are the words ""advocacy" and "lobbying" dirty words?
My guest this week is Bethany Snyder, the founder of Snyder Strategies, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations.
What I love about Bethany is that she's on a mission to do advocacy differently - no smoke-filled backrooms with shady characters making sketchy deals.
Bethany has been on all sides of the advocacy world - as a grassroots advocacy director, a lobbyist, a consultant, a communications director, and a US Senate staffer. She knows how to engage your donors and volunteers and turn them into lifetime advocates and donors.
Here are some of the topics we discussed:
- Why and how education is different than advocacy and lobbying
- How to show up and stand up for the issues that you care about and the problems that you aim to solve (and why it's not lobbying)
- The idea of people-centered advocacy and what makes it revolutionary?
- How can nonprofits get started? What do they need to know when they're just starting out?
A Bethany Snyder quotable: "I think that we can wholeheartedly argue that the nonprofit sector is uniquely positioned to help make these critical decisions on policy, because we are closer to the people who are getting the services."
Connect with Bethany:
Twitter: https://twitter.com/bethanysnydermn
LinkedIn: https://www.linkedin.com/in/bethanysnyder/
Facebook: https://www.facebook.com/SnyderStrategies/
Do Advocacy Differently: https://www.snyderstrategies.me/do-advocacy-differently
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Nonprofits tend to be trapped in complacency and married to the status quo. But what does it mean to lead in a time when the only constant is change? How can we exist in and manage teams when our realities continue to be upended? How can we galvanize movements if we ourselves aren't taking care of our mental, physical, spiritual, and emotional health?
In the latest episode of Nonprofit Nation, Julia sat down with fundraising and leadership expert Kishshana Palmer to give us an injection of truth, energy, and edification.
Kishshana is an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT) and an AFP Master Trainer. She is the founder of Kishshana & Co., author of Hey, I’m New Here , podcast host of Let’s Take This Offline, and founder of The Rooted Collaborative ™. She is passionate about ensuring that women — particularly women of color — are seen AND heard in philanthropy, a sector we built but do not lead.
Here are some of the topics we discussed:
- How to lead in a time when the only constant is change
- Important characteristics of resilient leaders
- Ways to balance personal and professional wellness and wellbeing
- How to keep talented people in your organization
- Why social justice is integral to the work we ALL do (no matter your mission)
A Kishshana quotable: "When change is the only constant, folks who are really leading are clear, are vulnerable, are learning, and they are most definitely listening - they know how to read the virtual room."
Connect with Kishshana:
https://www.linkedin.com/in/kishshanapalmer/
https://www.facebook.com/kishshanapalmer
https://www.instagram.com/kishshanapalmer/
https://twitter.com/kishshanapalmer
https://therootedcollaborative.com/about/
Let's Take This Offline: The Podcast for Everyday Leaders
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
There are more than 10 million nonprofits and non-governmental organizations worldwide. Nonprofit organizations account for 5-10 percent of the United States' economy and about 10 percent of U.S. employment.
Nonprofits can be a force for good in the world, whether they are organized as charitable institutions, civic leagues, social welfare organizations, or social advocacy groups. They can tackle a variety of issues, ranging from healthcare to animal welfare to arts and culture. In a world where societal problems are aggravated by the pandemic, nonprofits give assurance that there are people ready to help those who are in need.
Just in time to help you tweak and improve your year-end fundraising campaign, my guest this week is the small nonprofit whisperer, Sandy Rees.
Sandy shows founders and leaders of small nonprofits how to fully fund their dream so they can make the difference they want to make in the world. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 figures to their bottom line. As the host of Fundraising TV, she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable.
Here are some of the topics we discussed:
- The biggest mistakes Sandy sees when people start a nonprofit - minefields to avoid
- Actionable ways that even the smallest nonprofits can adjust their fundraising strategy
- The 3 pieces of the fundraising puzzle you need to get right
- How to combat the dreaded "overhead myth" and raise the money that you need to accomplish your mission
Connect with Sandy:
www.GetFullyFunded.com
https://www.facebook.com/groups/FundraisingforFounders
https://www.facebook.com/getfullyfunded
https://www.instagram.com/getfullyfunded/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar
GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year.
34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. $2.47 billion was donated on GivingTuesday last year - in ONE DAY! The vast majority of these gifts came from smaller dollar donors, giving under $100 at one time.
My guest this week is Kathleen Murphy, who leads the digital strategy for GivingTuesday. Before joining the team, she led Illinois’ GivingTuesday Community Campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing and campaigning on Chicago's south side and leading communications at Forefront, Illinois’ statewide social impact association.
Here are some of the topics we discussed:
- Why GivingTuesday is NOT a 24-hour money grab
- How to leverage the power of the day if you aren't raising money
- How GivingTuesday and the generosity of donors smashes the myth of donor fatigue
- Examples of campaigns that harnessed the spirit of generosity and giving
Connect with Kat:
https://twitter.com/kat_murphytoms
https://twitter.com/givingtuesday
https://www.linkedin.com/in/kathleenmurphytoms/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar
Hello, and happy November! The leaves are falling, the PSL is in full force, and that means one thing: I’ve been seeing a lot of articles pop up lately around whether or not nonprofits should participate in GivingTuesday. Vu Le famously called it the “nonprofit hunger games” - one of my favorite books - and many thought leaders and fundraising experts have come out on both sides of the fence as to whether or not it’s worth the time and energy.
I think GivingTuesday, both as a concept and in practice, is important, and I continue to defend it in the face of so many detractors for a few reasons. As a disclaimer, you should know that I have never been paid a cent by GivingTuesday, but I do have friends and colleagues that work there.
I firmly believe that the debates around whether or not to participate in Giving Tuesdays are all completely missing the point. Here’s my take.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving.
But so many nonprofits don't have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time.
Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.
I have fan-girled over Kivi since I read her first book, and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
Here are some of the topics we discussed:
- How to create a culture at your nonprofit that embraces marketing
- Tips to break down the silos between development staff and marketing staff
- How to bring in the program staff into your marketing campaigns
- Ways to be CALM not BUSY (acronyms that we review in detail)
A Kivi Leroux Miller quotable: "Instead of just making assumptions based on job title, I encourage you to really figure out who's good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who's in control - and who's working for who."
Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.
Connect with Kivi:
https://twitter.com/kivilm
https://twitter.com/npmktgd
https://www.instagram.com/kivilm/
https://www.instagram.com/npmktgd/
Kivi's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make
Our world needs transformational leaders more than ever. For a variety of reasons, nonprofit leaders tend to put their own professional development and growth last on their priority list.
Sabine Gedeon helps leaders of all stripes - not just CEOs - work on their mindset, get over their own egos and fears, and truly embrace their role and excel.
Sabine Gedeon is a Transformation Coach, Leadership Consultant, and Business Strategist, and the author of the book, Transformed, The Journey to Becoming. She supports organizations in the growth and development of their Emerging Leaders, and in return, helps to increase engagement, retention & profitability.
Sabine's superpower is helping ambitious, purpose-driven leaders transform their thinking and actions to achieve greater results and experience more impact in life and business.
Here are some of the topics we discussed:
- How can we as leaders better deal with and anticipate change?
- Ways that we can leave our comfort zone to pursue our purpose
- Tips to embrace fear and turn it into a positive
- Examples of innovative nonprofits to learn from and emulate
A Sabine Gedeon quotable: "My focus is transforming people into courageous leaders. Courage is not the absence of fear. It's doing the thing with the fear."
Connect with Sabine:
https://sabinegedeon.com/leadershipbranding/
https://www.linkedin.com/in/sabinegedeon
https://www.instagram.com/sabinegedeon/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
GivePanel is the lead sponsor of the Nonprofit Social Media Summit! Click here to get your ticket - it's all virtual on November 2-3, 2021.
Despite what you may think of Facebook's ethical practices, nonprofits around the world rely on the social network to connect with donors and raise money every day.
- Over $5 billion has been raised with Facebook birthday fundraisers.
- Facebook Challenges have raised more than $50 million for nonprofits in the last 12 months alone.
- 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.
There is overwhelming evidence that nonprofits of all sizes can make a serious impact and raise real money on Facebook (and Instagram). So why is there still so little actionable data on how to do it effectively?
In this episode, I ask Facebook fundraising expert Nick Burne about the power and potential of Facebook & Instagram fundraising. Nick is the Founder & CEO of GivePanel - a platform that helps over 200 nonprofits manage their Facebook Fundraising (and helps them acquire the donor data).
Here are some of the topics we discussed:
- The Facebook Fundraising Benchmarks Report
- Which causes are seeing the highest growth in Facebook fundraiser income
- How to use Facebook Group Challenges to raise money and engage your community
- The biggest mistakes nonprofits make when attempting to raise money on Facebook
A Nick Burne quotable: "Fundraising is about people and about human beings. So our philosophy is what we call the H two H - human to human. Fundraising is a human thing... I don't see supporters as data. I see supporters as people you can have a relationship with."
Connect with Nick:
https://givepanel.com/blog/
https://twitter.com/nickburne
https://www.linkedin.com/in/nickburne/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help?
Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money?
Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?
Tough but important questions - and Caliopy Glaros has us covered.
Caliopy (CAL EE OH PEE) is the Principal Consultant at Philanthropy without Borders, a firm which provides strategic guidance on donor travel, ethical storytelling, and virtual engagement.
She has helped organizations in more than sixty countries around the world build storytelling processes that are contributor-led, donor-educating, and money-raising, all while instilling principles of ethical storytelling in their teams.
Here are some of the topics we discussed:
- When donor behavior doesn't line up with your organizational values
- What it means to have an ethical storytelling strategy and process
- How nonprofits can share stories authentically and without tokenizing the subjects of the stories
- How nonprofit staff can get buy-in from their teams and co-workers when changing their strategy around storytelling
A Caliopy Glaros quotable: "In our communications we actually have the potential for changing some of the beliefs and behaviors that have contributed to and held up these very inequitable systems... We have a chance to counter that in our narratives, and be influencing our donors, and be bringing them closer in to our organization as partners who embody these shared values - not just asking for cash."
Connect with Caliopy:
https://philanthropywithoutborders.com/
https://www.instagram.com/philanthropywithoutborders/
https://www.linkedin.com/in/caliopyglaros/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
When the world is spiraling, nonprofits give the world hope. However, we often falter when showing donors the difference that they made and make every day - and convincing them that they made the right decision to support us.
That's where Lynne Wester comes in - thankfully! If you know Lynne, the Donor Relations Guru, then you know that she pulls no punches and does not hold back in her opinions, her expertise, and her generous advice. She is one of my absolute favorite speakers and thought leaders in fundraising, donor relations, and philanthropy. Lynne's guidance has led organizations to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.
In this episode, we dive deep into what Lynne calls "the gospel of gratitude" - how are we serving those who make our work possible? How can we look at people and truly value them - no matter how much they give to us? And how can nonprofits further inclusivity by making daily decisions, large and small?
Here are some of the topics we discussed:
- Why the pandemic was actually a good thing for donor relations
- What are the ways that we can see giving through a DEI lens and practice
- Her advice on coordinating in-person events
- Why she encourages nonprofits to drop their giving societies
- How to create an "attitude of gratitude" instead of a "culture of philanthropy"
A Lynne Wester quotable: "Everybody keeps saying they want a culture of philanthropy. I want a culture of generosity."
And, one more: "We need to look at people and value them far more than their monetary gift."
Connect with Lynne:
https://www.donorrelationsguru.com/
https://twitter.com/donorguru
https://www.linkedin.com/in/lynnewester/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
What a week to be working in social media.
If you manage social media channels for your nonprofit, if you are on them in your personal life, or even if you just pay attention to the news, then you have undoubtedly heard about Frances Haugen, the Facebook whistleblower.
The claim is that, as Haugen says, Facebook’s products harm children, stoke division, and weaken our democracy. However, I don't think quitting full stop is an option for many nonprofits, and for many marginalized communities who rely on the platform to communicate and organize.
So where do we go from here?
I recorded this special episode today to answer these questions:
- What to do next with all of these revelations?
- Should we all up and quit Facebook, Instagram, and WhatsApp?
- What are the solutions if we can't quit?
You’ve heard what I have to say. Now I want to hear from you. Tag me on Twitter @JuliaCSocial and let me know what you think the future holds for Facebook.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
How can small nonprofits build a truly engaged following on digital channels? Do we need a huge team to manage this, and an even bigger budget? And how can we strategically leverage digital tools to get younger generations involved in our work?
In the latest episode of Nonprofit Nation, I sit down with Santiago Rosales of ActBlue for some real talk on how to build and run a flexible, inexpensive, and empowering digital fundraising program. We cover all things digital - advocacy, email, SMS, and social media. No stone left unturned!
Santiago Rosales is a queer, disabled Chicano from Houston, Texas who is grounded in the struggle for racial and economic justice. His organizing journey started at the University of Texas where he advocated to improve the experiences of students of color and first-generation students.
After college, he worked at the Center on Budget and Policy Priorities supporting state advocacy to protect and expand safety net programs. In 2020, he organized bilingual field, digital, and constituency organizing programs for campaigns in Houston and Austin, Texas. Santiago’s focus at ActBlue is on supporting organizations that empower voters and fight voter suppression. Outside of work, he is a stay-at-home dad of several plantitas.
Here are some of the topics we discussed:
- Why diversity, equity, and inclusion work is not something to check off the To Do list - no matter your nonprofit mission
- The 3 basic principles of digital fundraising (no matter the tool)
- What skills are required to run a successful digital fundraising program
- How to get younger people involved in your work, and grab their attention on social media
A Santiago Rosales quotable: "Folks who invest in nonprofits who are small dollar donors really care about a lot of things and they view donating as part of their activism as part of their volunteering. And so if you can communicate how your organization is driving an impact, that goes a long way."
Connect with Santiago:
https://twitter.com/santiagorosal
https://www.linkedin.com/in/santiagorosales/
ActBlue:
https://secure.actblue.com/abcharities
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Do you have visions of waking up without fear? Without the terror of a backlog of emails queued up and demanding your immediate response… or the latest batch of social media updates from people you don’t even know that well clamoring for your attention?
Meico Marquette Whitlock has been there. He used to be like you. He was on the utter brink of burnout from work and tech overload. But several years ago, Meico had a breakthrough - and he shares what he's learned along the way with us in this insightful episode.
Meico is the Founder and CEO of Mindful Techie and a sought-after speaker and trainer on mindfulness, technology, and productivity. Speaking with him gave me some great ideas to use to get control of my own work-life and tech-life balance (yikes), as well as take a hard look at my digital activities (double yikes).
Here are some of the topics we discussed:
- The process that he used to encourage more calm and mindfulness with his team at a nonprofit
- How to reclaim our lives from email, social media, devices and live life on our own terms
- What people usually get wrong when thinking of work-life-tech "balance"
- Meico's new book Intention Deficit Disorder
A Meico Whitlock quotable: "You can do it all and have it all - just not at the same time."
Connect with Meico:
http://mindfultechie.com/
https://www.linkedin.com/in/meicowhitlock/
https://www.instagram.com/amindfultechie/
One of my favorite posts by Meico: https://www.linkedin.com/pulse/mindful-leadership-trying-times-meico-marquette-whitlock-he-him-/
The Intention Planner
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
My new course is open for enrollment - but only until September 20th! Get all the details in this mini-episode.
The Digital Fundraising Formula is your step-by-step blueprint to launching wildly successful online fundraising campaigns – over and over again!
Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!
I think I know what you’re thinking:
Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?
Is this a bunch of fluff about social media, or donate buttons, or is it actionable – for my small nonprofit?
I GET IT – and I’m here to answer your questions!
You struggle with getting people to convert from social media fans and followers to DONORS.
You can’t seem to get your email list to donate at the rate that you want.
You want a step-by-step guide to getting people to take the action and DONATE ALREADY – using your website, email, and social media channels.
Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.
THIS is the solution for people like you.
Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?
(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! I got you boo.)
The Digital Fundraising Formula is just that – a FORMULA for digital fundraising success, that you can use again and again.
In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:
P – Preparation and planning
L – Launch with a bang
A – Amplify the campaign
N- Nurture new digital donors
Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.
Join now, and don’t waste another moment on social media – start leveraging the power and potential of these tools to raise money for your cause! I can show you how.
You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end – and all future – fundraising campaigns!
To see the full syllabus with all the live training dates and live Q&As, please click here.
More on this topic: Is The Digital Fundraising Formula right for you?
Do you ever feel like you are making it up as you go? Are you constantly nagged by a voice filled with doubt insisting that the other shoe is going to drop?
In this episode, leadership expert and author of the new book, The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be, Marc A. Pitman CSP® shows you how this doubt is actually a signal that you just might be on the verge of greatness. Really!
Combining his ongoing education with his own experience, Marc helps leaders lead their teams with more effectiveness and less stress. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! (Love that.)
One of the most accessible, kind, and down-to-earth people I know, Marc shows us how to harness those uncomfortable feelings to develop a rare level of leadership mastery.
Here are some of the topics we discussed:
- How he found his true calling first in fundraising and then in training leaders
- What inspired Marc to write this latest book - and why it's the book he's always been wanting to write
- The four stages of leadership and why most leaders only get to the first two
- How Marc got Seth Godin and Dorie Clark to write about his book (yes, I fan-girled a bit)
A Marc Pitman quotable: "I've always seen fundraising as a leadership issue. If you don't know where you're going, it's hard to invite people to join you."
Connect with Marc:
The Fundraising Coach
The Concord Leadership Group
TheNonprofitAcademy.com
https://www.facebook.com/AskWithoutFear/
https://twitter.com/marcapitman
Marc's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
There is a pervasive scarcity mindset that plagues the nonprofit sector. The fear that there is "never enough" - never enough money, power, influence, time, people, talent, board members, you name it.
But, what if we are looking at it all wrong? What if there IS enough to go around? That's what my guest Nell Edgington wants to show us.
Nell has spent her 25-year career innovating in the social change sector. As president of Social Velocity, she helps create more strategic, financially savvy, and confident nonprofit and philanthropic leaders and organizations. Nell is a popular writer, speaker, and blogger, and author of Reinventing Social Change: Embrace Abundance to Create a Healthier and More Equitable World. She is a member of the national Leap Ambassadors Community, a network of more than 250 social change thought leaders. Nell holds an MBA from the Kellogg School of Management at Northwestern University.
I got some free coaching from Nell in this episode, and what she had to say about abundance mindset, how to create a culture of abundance, imposter syndrome, and more was incredibly relatable. Here are some of the topics we discussed:
- What operating from a scarcity mindset means and why it’s damaging the sector
- Some concrete ways to shift our mindset from scarcity to abundance
- Why standing up for what you believe in will help you attract your ideal audience (Girls Scouts of Western Washington example)
- How the world needs us - social change leaders - right now, more than ever
A Nell Edgington quotable: “If you change your questions, you change your life.”
Connect with Nell:
https://www.linkedin.com/in/nelledgington/
https://www.socialvelocity.net/
Nell's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
My guest this week is Sabrina Walker Hernandez, fundraiser extraordinaire and total pro when it comes to “doing fundraising differently” and thinking outside of the box.
Sabrina is President & CEO of Supporting World Hope. She is a certified consultant, coach, and facilitator. Sabrina has set fundraising records taking a Boys & Girls Club in Texas from $750k to $2.5M, leading a $12 million dollar capital campaign, and she has a Certificate of Nonprofit Management from Harvard Business School.
Sabrina spills all the tea on her journey to record-breaking fundraiser, and how she did it in the 3rd poorest county in the United States.
Here are some of the topics we discussed:
- How she raised a record-breaking amount of money despite there being no history of individual giving at the organization
- Her apology to all Development Directors (love this)
- How to flip the script and focus less on raising money and more on building relationships
- What the best fundraisers do and how they do things differently
- How to convince your Board to fundraise
Connect with Sabrina:
https://supportingworldhope.com/
https://www.linkedin.com/in/sabrinawalkerhernandez/
https://www.facebook.com/supportingworldhope
https://www.instagram.com/the_nonprofitexpert/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Nonprofits are messy and imperfect, and my guest for this episode, Joan Garry, doesn't hold back in saying so. Annnnd she called us "kindred spirits" - so, #swoon.
Joan is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small.
As a columnist for the Chronicle of Philanthropy, a contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.
Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an online educational and community portal she leads for board and staff leaders of small nonprofits.
Joan has a super impressive bio, but she is also very funny, and open, and warm - and generous with her wealth of knowledge!
Here are some of the topics we discussed:
- How Joan's history at MTV and Showtime inspired her current work with nonprofits
- What Executive Directors need to understand as we slowly enter this next normal
- How to "stretch the innovation muscles"
- Why the status quo is your biggest enemy and how to fight it
- How nonprofits can reframe their work - and how they can "market the reframe"
- How marketing is like writing AND presenting a killer book report
A Joan Garry quotable: “Technology is no longer about just fixing your computers. It is central to your ability to build an army of people who love your organization and want to be a part of it."
Nonprofit Leadership Lab:
https://nonprofitleadershiplab.com/
Connect with Joan:
https://twitter.com/joangarry
https://www.linkedin.com/in/joangarry/
https://facebook.com/joangarryconsulting
https://instagram.com/joangarryconsulting
Joan's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls
Things can move very quickly on the Internet. How can nonprofits keep up with the breathtaking pace of change, stay true to our missions, and operate in a space of integrity?
Suhailah Waheed has you covered. Identifying as a "multi-passionate queen" and community-centered fundraiser and organizer based out of Austin, Texas, she is the Managing Director of the agency Giving Geeks, where she creates and enhances strategy operational and development processes and provides support in strategic fundraising opportunities for philanthropic institutions. She's also a published poet, focusing her work on highlighting issues that affect the quality of life for women, children, minority and Muslim communities.
Here are some of the topics we discussed:
- How nonprofits can embrace ethical digital fundraising at their orgs
- How to ensure that the stories you are telling in the digital space are ethical and shared with integrity
- Whether or not nonprofits should continue to use Facebook, and other social media platforms, in light of recent news and current events (Our answers may surprise you!)
- What she sees as the future for nonprofit digital - what we need to know
A Suhailah Waheed quotable: "Things are always changing... this is not the end, this is not even the beginning. This is a moment in time, and we have to maintain accountability of our actions and ask better of each other for the next platform that is going to come out, or the next space of fundraising and giving."
Connect with Suhailah:
https://twitter.com/suwaheed
https://www.linkedin.com/in/suhailah-waheed/
https://www.instagram.com/givinggeeks/
Suhailah's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
In the premier episode of my new podcast Nonprofit Nation, I sat down with my friend and mentor Beth Kanter - the person who convinced me (unknowingly!) that I could have a career working with nonprofits on their digital strategy.
Beth Kanter is an internationally recognized thought leader in digital transformation and wellbeing in the nonprofit workplace. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training and capacity-building programs for nonprofits and foundations. As a sought-after keynote speaker and workshop leader, she has presented at nonprofit conferences on every inhabited continent of the world to thousands of nonprofits.
Not only is Beth super fun to have a drink with, she is such a wealth of information and incredibly forward-thinking.
Here are some of the topics we discussed:
- Why we are both very adept typists
- The future of nonprofit events in a hybrid world
- Her best tips for effective virtual meetings
- Strategies for managing a hybrid team
- Why inclusion is a vital piece of equity
- Techniques to increase workplace well-being
- The impact of artificial intelligence on the social sector
A Beth Kanter quotable: "Passion isn't a sustainable resource - we have to renew it."
Connect with Beth:
https://bethkanter.org/
https://twitter.com/kanter
https://instagram.com/kanter
https://www.linkedin.com/in/bethkanter/Beth's books on Amazon
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Nonprofit Nation is hosted by Julia Campbell, author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. She is a no-filter and no-nonsense host that wants to help you create even more impact and change the world.
On Nonprofit Nation, Julia sits down with nonprofit industry experts, fundraisers, and marketers to get real and talk about how to build that movement that you've been dreaming of. She also shares practical wisdom for creating a more engaged audience on social media.
Tune in for some REALness along with some real practical wisdom to help your nonprofit grow. Check out this sneak peek of what you can expect by listening to Nonprofit Nation