The Matt Johnston Show: Recent Episodes
Matt Johnston
The Matt Johnston Show is your weekly dose of boring, mindless, banter featuring a host who should have thrown in the towel long ago. We talk about marketing a little bit too. But mostly not.
In this episode of the Matt Johnston show we dig deep into Twitch streaming and discuss the benefits of using it to grow your business.
Matt is joined by Ryan Smith, Co-host of two video game podcasts, LAN Parties and the CFG GameCast.
Ryan also streams three times a week on twitch.tv.LAN Parties / twitch.tv/smitty2447 / twitter.com/smitty2447
The Premiere Episode of the Matt Johnston show features my great friend Jessica Stansberry and I discussing YouTube and life and whatever the hell else is on our minds.
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 You may know Jared Polin from his https://www.youtube.com/c/froknowsphoto (ridiculously popular YouTube channel), his well-known Fro or even his "I Shoot Raw" shirts but the man behind all that has an amazing story. Join Matt and Jared as they discuss how Jared built his YouTube empire and more on this week's episode of The Video Marketing Podcast. "Quality work above everything else trumps all is something I like to say. It's all about quality, it's all about interactions with your readers and it's all about being real, honest and personal. People can see fake from a mile away but people will stay engaged with genuinely honest and real people like me." - Jared Polin Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 https://www.linkedin.com/in/wilcoxaj/ (AJ Wilcox) began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers as he built and scaled the largest enterprise ad accounts. AJ was so passionate about the results he was seeing, he left his job to start https://b2linked.com/ (B2Linked) in 2014. Listen this week as Matt and AJ discuss how to run profitable LinkedIn ad campaigns using video! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 https://kimwalshphillips.com/ (Kim Walsh Phillips) is the founder of https://powerfulprofessionals.com/ (Powerful Professionals, a business coaching and education company). She was recently named #475 in the Inc 5000 and is an MBA-free self-made millionaire. Named “a must to read by those in business” by Forbes Magazine, she is the best-selling author of multiple books including https://amzn.to/2DiR5pr (The Ultimate Guide to Instagram for Business) and https://amzn.to/3bsbhlA (The No BS Guide To Direct Response Social Media Marketing). Listen this week as Kim and Matt discuss How to Use Social Media To Get Leads on Autopilot Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Guy Bauer is the Founder and Creative Director of https://umault.com/videomarketingpodcast/ (Umault, an agency that makes wildly creative B2B video marketing ad)s. Guy has been making commercial videos for over 20 years and is the author of https://www.amazon.com/Death-Corporate-Video-Modern-Approach-ebook/dp/B07ZDKGK5D/ref=sr_1_1?crid=3Q73ADMJFABW&keywords=death+to+the+corporate+video&qid=1583069194&sprefix=death+to+the+co%2Caps%2C168&sr=8-1 (“Death to the Corporate Video: A Modern Approach that Works.”) He started the agency in 2010 after a decade of working in TV, film and radio. Listen as Matt and Guy discuss B2B video marketing and Guy breaks down The Biggest Mistakes Most Businesses Make in B2B Video Marketing Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Austen Paul is a cinematographer, photographer and founder of https://www.austenpaul.com/ (Austen Paul Productions.) an international visual content studio and full-service production company. With over https://www.youtube.com/c/AustenPaul/featured (90K subscribers on YouTube), Austen is giving the world a look at just how easy it can be to create high quality, super unique product ads and more. Listen as Matt and Austen discuss how to make mind-blowing product videos even if you don't have a huge budget! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 iOS14 is finally happening but it's not ALL bad news!!! This week Matt talks about all things iOS 14 and how it will change the way you advertise! Tune in and let him help you wrap your mind around the implications... Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 This week Matt shares Six Core Forms of Video Marketing that every brand needs to master in their business to be successful and generate more profit. Listen to find out how you can implement these video marketing strategies every day to make more money in your business! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Philip VanDusen has over 25 years of experience in brand strategy, graphic design and creative leadership for some of the world's most successful global retailers and strategic branding agencies. Philip has 223k subscribers to https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q (his YouTube channel) and offers plenty of advice on leveraging your YouTube audience into a community of super fans. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Desiree Martinez is a https://www.youtube.com/channel/UCYj8L2W-qihHY4jyYVcUtVQ (YouTuber), Podcaster, speaker, and long-time & award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This week’s episode is with Dane Golden, founder of https://vidiup.tv/ (VidiUp). Dane has dedicated his professional career to helping businesses with YouTube. Matt and Dane talk about organic versus paid content, the power of empathy, and the structure of YouTube ads. If you are curious about YouTube, this podcast will bring you a ton of value and knowledge. Learn more about VidiUp: https://vidiup.tv/ (https://vidiup.tv/) Listen to The Video Marketing Value Podcast: https://videomarketingvalue.com (https://videomarketingvalue.com) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This week’s episode is with Keenya Kelly, CEO of https://ifyoubrandit.com/ (If You Brand It), TikTok expert, and author of https://www.amazon.com/Before-You-Quit-Your-Entrepreneurs-ebook/dp/B07YQDBCV6 ( Before You Quit Your Job). Keenya has over 400k followers and over 6 million likes on TikTok. Keenya helps companies make a statement by building their personal brand. Keenya leaves her audience feeling empowered to create content for mass audiences. Keenya talks to Matt about the TikTok algorithm, the importance of hashtags, and how anyone can use their creativity for social media. If you are looking to start creating on TikTok, this episode is for you! Learn more about Kennya Kelly: https://www.keenyakelly.com/ (https://www.keenyakelly.com) Follow Kennya on TikTok: https://www.tiktok.com/@keenyakelly (https://www.tiktok.com/@keenyakelly) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week’s podcast episode, Matt Johnston talks to https://www.youtube.com/channel/UCdz6xAhGvoANd_9vVmFfWfg ( Jared VanderMeer) about all things social media creation. Jared is a digital creator, author, and the founder of https://www.magnoliasconsulting.com/ (Magnolias Consulting Group). Matt and Jared have a candid conversation about the reality of trying to turn a creative vision into a social media career. Through their shared experiences, Matt and Jared answer some of the biggest questions creators have when starting to build an audience online. If you are looking to start showcasing your work to the world, this episode will be extremely valuable. Subscribe to Jarded VanderMeer's YouTube channel: https://youtube.com/c/JaredVanderMeer (https://youtube.com/c/JaredVanderMeer) Learn more about Magnolias Consulting Group: https://www.magnoliasconsulting.com/ (https://www.magnoliasconsulting.com) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week’s podcast episode, Matt Johnston talks to Taylor Lagace about all things influencer marketing. Taylor Lagace is the Co-Founder and Managing Partner at https://kynship.co/ (Kynship). Taylor explains some of the most vital steps on how to break into the influencer marketing field. Matt and Taylor discuss how to search for content creators, how to build long-term relationships with influencers, and the different types of media content. Taylor also talks about the tools he uses when working on various projects. If you want to pursue influencer marketing or are generally curious about it, this conversation is for you! Learn More About Kynship: https://kynship.co (https://kynship.co) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week’s podcast episode, Matt Johnston talks about planning your creative strategy. Matt breaks down his https://guidesocial.typeform.com/to/ils8aN0l (marketing strategy psychology worksheet) that he has used throughout his career and with his agency, Guide Social. He also discusses market fit, how to find merit badges, and the importance of finding your company’s core emotional problem. After filling out the worksheet, you will know exactly how to sell your product based on your customer’s specific pain points. The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week’s podcast episode, Matt Johnston talks to Laura Ciannamea about Klaviyo. Klaviyo is an email software that helps businesses connect with their subscribers. Lauren is the founder and strategies of https://www.remotelycollective.com/ (Remotely Collective,) an e-commerce digital marketing agency based in Los Angeles. Matt and Laura talk about how to engage your audience, which flows are most impactful and tips on increasing your open rate. Laura breaks down her steps on achieving email marketing success for any type of business. Remotely Collective’s Website: https://www.remotelycollective.com/ (https://www.remotelycollective.com) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week’s podcast episode, Matt Johnston talks to Wes McDowell about all things YouTube. Wes runs a digital marketing YouTube channel that has over 128k subscribers. Listen to his journey navigating the platform from scratch and how he advertises business opportunities for his following. Matt and Wes also share tips on anyone who wants to launch or continue their YouTube channel. Subscribe to Wes's YouTube channel: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w (https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w) The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Matt Johnston talks to small businesses owners in his iOS 14 Strategies for E-Commerce & Facebook Ads support group. Hear the questions and concerns that people want to know about the new iOS 14 privacy lockdown. They discuss CAPI, retargeting, lookalike audiences and how to prepare for the future. The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this episode I talk to Shash Singh, CEO of https://linxdigitalagency.com (Linx Digital Agency). We talk about the process and creation of YouTube Ads that will grab audience's attention. Learn about the strategies that will skyrocket your e-commerce store. The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
If you think it's what Facebook ad trickery you're employing, you're wrong! There is so much more... Brought to you by https://www.guidesocialglobal.com/ (Guide Social), learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com). Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This podcast is brought to you by Guide Social, social video ads that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Facebook advertising is not what it used to be. Not worse! Just not the same. I go into depth in this podcast on how Big Tech is killing 3rd party cookies and how that affects us. Learn more about Matt's agency, Guide Social, at http://www.guidesocialglobal.com (www.guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Here at Guide Social we are proud to make tons of companies, including 9 Shark Tank brands, millions of dollars in sales over the last few years. And we do it through a very special Facebook video ad funnel know as the 3PP Methodology. Here, I talk with my chief media buyer, Selah Shepherd about how we set up our e-commerce campaigns from scratch. Learn more about Guide Social at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
A lot of businesses don't even bother dealing with content marketing. It seems too far away from "selling" their product and it's tough to see the revenue through the trees. But, man, it's important and powerful and if you're not doing it you are leaving a lot of money on the table. Melanie Deziel is the author of https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009 ( The Content Fuel Framework), and a world-renowned speaker and expert on content marketing. Melanie and I talk about how to truly leverage content for your business. Brought to you by Guide Social - who helps online stores with physical products and ambassadors of new brands instantly 4X their sales with the 3PP video method. Learn more: https://guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Video is exploding on Instagram. But are you optimizing for the platform? Instagram expert Jenn Herman stopped by to answer my many burning questions about Instagram video, and Instagram growth and optimization in general. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, https://www.jennstrends.com/ (Jenn’s Trends), has won the title of a Top 10 Social Media Blog over multiple years. When you want Instagram tips that will move the needle for your brand, Jenn is the go-to source. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
I say it all the time - repurposing content is the name of the game. You just need to be strategic and plan it out. But how do you do that effectively when the platforms want such different types of content? Jesse Meunch has built https://www.youtube.com/channel/UC5dQbtRQ0Wjux7JKtDjFJTw (a huge YouTube community) with 585,000 subscribers. He's now cracked the code to repurpose to TikTok and Instagram, and he's here to tell us how he does it. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Anyone who wants to market anything has either thought about or actually built a free Facebook group. But what did you do with it? We asked the top Facebook group expert on the planet, https://bellavasta.com/ (Bella Vasta), about how to grow one and turn it into cash! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Be honest, how confident do you feel when you push the record button? This will help! Join Guest star https://iag.me/ (Ian Anderson Gray) and host Matt Johnston as they talk about the steps you need to be more confident in front of your digital audience on camera. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
We talk all the time about how to get tons of views on TikTok with all the organic reach to be had. But - can it move the needle for our business? I reached out to talk to the expert in TikTok monetization, Rachel Pedersen, the Queen of Social Media herself. We cover a number of different strategies to monetize your TikTok audience, I know you'll get a ton of value from this podcast. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this week's episode I sit down with Tim Schmoyer. Tim is known worldwide as one of the top YouTube experts on the planet. Tim has done YouTube strategy for the likes of Disney, Warner Bros, Budweiser, HBO, and the list goes on and on. We dig deep into the many misconceptions out there about how to grow on YouTube and the secrets even Google might not openly admit. Learn more about Tim at https://videocreators.com/ (https://videocreators.com/) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
It's the fastest growing social media platform in history, but still a mystery to many. In this episode I talk to Jeff Couret, a TikTok growth expert about the tips and tricks you need to grow fast. You can follow Jeff on TikTok at @jeffcouret Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Video is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you could be missing out on some of the biggest clients and customers for your business. In this episode I talk with Joey Gilkey, an expert in agency sales processes, and he tells us how to leverage video for mass impact. Joey has worked hands on with over 100 agencies and built his career around helping businesses with sales and revenue operations. https://joeygilkey.com/ (Take Joey's free "Sales-Driven Agency" course at joeygilkey.com.) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy. And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing strategy He has founded three companies, including the https://contentmarketinginstitute.com/ (Content Marketing Institute (CMI)), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, https://www.joepulizzi.com/category/podcast/ (This Old Marketing) with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, http://theorangeeffect.org/ (The Orange Effect), delivers speech therapy and technology services to children in over 25 states. Learn more about Joe @ https://www.joepulizzi.com/ (https://www.joepulizzi.com/) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
There might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is truly powerful. In this episode we dig deep into customer stories and how to create them in an emotionally authentic way that empathize with the audience. I talk with Ian Garlic, an expert video marketer and https://www.storycrews.com/ (founder of Story Crews.) Ian is also the mastermind behind the FREE Giants of Video summit where you can learn from 35+ of the Giants of Video about what’s working right now in video. Sign up and get an all-access pass free here (I, Matt, am also a speaker!): https://bit.ly/2BikfFu (https://bit.ly/2BikfFu) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Everyone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords. Owen Video - one of the most prominent YouTube experts in the world - has a different strategy. Stop focusing on keywords, and use a different growth strategy instead. He fills us in and tells us how to dominate. Subscribe to Owen on YouTube here: https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw (https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
If you are trying to create marketing video content that truly moves the needle for your business, you need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is one of the smartest marketing minds on planet earth. In this classic VMP episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is a must listen. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
How are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode I dig deep not just on the why but the how you become unique and articulate that in your video content. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
I haven't said much about this publicly before, but we have a strategy in our agency. One that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video. It's the kind of strategy that anyone can learn and implement in their own business and I am excited to share it with you. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
How often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around discovering and harnessing your unique, individual strengths. Kate Pintor and https://joself.consulting/ (Jo Self) joined me on the show this week - expert strength coaches - for a fascinating discussion on how your strengths impact the content you make. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Just like any other piece of content online, videos need great headlines! And those headlines have to be optimized to get as much attention as possible. I have a system for this and I have never ever gone as depth into the topic as I do in this podcast. Excited to share it with you! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this podcast I speak to Rhianna Hill, CEO of Pancake Marketing Solutions who works primarily with moving brick and mortar businesses to digital. We talked about reframing this moment as an opportunity and how mindset shifts can unlock magic during this time. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Recording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of Kadalyst Wellness and Physical Therapy in Monterey, CA. He was forced to close his physical business because of the pandemic. But now he's going hard online, with video at the center, and learning some amazing things. Learn more about Nate here: https://www.linkedin.com/in/nathan-kadlecek-dpt/ (https://www.linkedin.com/in/nathan-kadlecek-dpt/) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
In this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your businesses in these uncertain times. It was important to me, and that's why Sterling Hawkins joined me this week. Sterling is a globally renowned keynote speaker on innovation. He also helps companies around the world make innovation and pivots happen by working with them directly. I could not think of someone better to speak to in this moment in our history, I know you will get a lot of value here. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Want to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is shockingly easy to go viral if you have a system and know what you're doing, so let me teach it to you!! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
On today's podcast I am excited to share with you the full audiobook introduction to my book, https://www.amazon.com/dp/B083XRZCT8 (Producing Empathy), I hope you get value and enjoy! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
There is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We really get the opportunity to connect with people through video. But of course, we are not all trained to be the authentic selves we need to be on camera to make that connection. I want to share with you some tips and my process for coaching folks to unlock their brilliance in performance. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Do you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but can't imagine how to actually execute it. I felt exactly the same way once upon a time, so I tested, implemented, and crack a system to do it and be everywhere. I'm excited to share it with you in this podcast! Kate Pintor also joins me from my company, Guide Social, to discuss how personal brands can best position their brand to get ready for content in the first place. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Twitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with Twitch streamer Ryan Smith, you will begin to understand the community-building power of the platform. In fact it's so convincing that it makes it nearly irresistible for personal brands to think hard about diverting some resources to the platform. Follow Ryan on Twitch: https://www.twitch.tv/smitty2447 (https://www.twitch.tv/smitty2447) Twitter: https://twitter.com/smitty2447 (https://twitter.com/smitty2447) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
It's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while engagement and reach are super high on the platform. To get the real scoop on how to optimize for TT I brought in Mayaan Gordon, who has more than 2 million combined Tik Tok followers. We talk about what it takes to go viral on Tik Tok and how to use it for your business. Listen, take notes, then start making tik toks. Seriously, the time is now! More about Maayan: TikTok Consultant, Branding Expert, Glass artist, Business owner, Social Media Consultant and Influencer TikTok: 1.7+ Million (@worldofglass) 310K (@joyoffood) Instagram: 80K (@monkeyboyglass and @Monkeyboyart) YouTube: 700 subs - https://www.youtube.com/user/maayangordon (https://www.youtube.com/user/maayangordon) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales. Learn more about the Harmon Brothers here: https://harmonbrothers.com/home (https://harmonbrothers.com/home) Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge (https://harmonbrothersuniversity.com/14-day-script-challenge) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Testimonials are some of the most powerful pieces of content your business will ever create. But how do you make a good one? One that really moves the needle! You need to lean into empathy, value, and story! And stop the obsession with user generated content - it's time to craft the testimonials that will really take you to the next level. In this podcast I reveal for the first time my methodology and process for getting testimonials that tell true stories that deeply identify with people and can even turn them into customers! Listen, take notes, and try it yourself! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This is a speech I gave in Bethlehem, PA for 1,000,000 Cups. In it, I discussed the SEED system for content generation, and took questions from small business owners about what content to make, and why. I also discussed Guide Social’s Vesta program to gain mass attention for small businesses. Take notes! There’s a ton of value in here. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
"What's the ROI of hugging your mom"? One of many killer quotes by Melanie Deziel, who was our guest on the podcast this week. Melanie and I had a spirited conversation about content strategy, how to know what's right for you, and where to put your resources, particularly when it comes to video. This is one of the best conversations we've had on the podcast make sure to check this one out! Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She's also the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her debut book, the Content Fuel framework, comes out February 24th and will share her repeatable framework for generating unlimited content ideas. In addition to her work as first editor of brand content at The New York Times’s T Brand Studio, Melanie was one of the founders of The Huffington Post’s Brand Storytelling team and is the former Director of Creative Strategy for Time Inc. Find out everything about her on storyfuel.co. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Recorded in Las Vegas at CES! I share with you my best tips for getting great, shareable video at events. A skill we all need! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This past October, I gave an amazing talk at the https://thedigitalcrush.com/ (Digital Crush Conference) in Washington that I'm going to share with you this week. This speech goes over the HERO system, SEED system, exactly how to structure social video scripts, how to come up with ideas, and a lot more! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
This week we have https://www.linkedin.com/in/beninnovate/?originalSubdomain=au (Ben Amos) with us straight from Australia! Ben is an online video strategist, entrepreneur, video producer, speaker, and educator. He has worked with brands all across Australia as well as globally and hosts his own https://engagevideomarketing.com/podcast/ (Engage Video Marketing Podcast). Specifically, Ben is here to talk about what videos you should be using at every stage of your funnel and how to understand the foundations of strategic video across a funnel. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)
Have you ever wondered how video fits into the big picture? https://rebeccalieb.com/ (Rebecca Lieb) is a world renowned expert in content, strategy, and market research. She has worked with leading brands such as Facebook, HomeDepot, Nestle, Adobe, and more. Rebecca is also the author of https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752/ref=asc_df_0749479752/?tag=hyprod-20&linkCode=df0&hvadid=312006100296&hvpos=1o1&hvnetw=g&hvrand=3521948778745279826&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9006986&hvtargid=pla-404630431666&psc=1 ( "Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy"). Find out all her secrets and the big mistakes that content marketers make and how you can avoid them in this very podcast episode. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
I'm sure you've all heard of Pinterest, but have you ever thought about Pinterest through the lens of video content? Joining us this week is https://www.linkedin.com/in/jeffsieh/ (Jeff Sieh), a visual marketing consultant who views Pinterest as his visual pinboard. Jeff is also the creator of https://manlypinteresttips.com/ (Manly Pinterest Tips) where he is the host of The Manly Pinterest Tips Show. Jeff has also produced visual content for various companies, including Social Media Examiner, Tailwind, and Kim Garst. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw
Hit me up! matt@guidesocialglobal.com
For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
Local business was built on a foundation of interpersonal connection. The reason that "Mom and Pop" shop down the street gets your business is because you know them, like them and trust them. As the world moves more online, how can we replicate that so local businesses can still have that personal touch but reach people where they are? That's where video comes in. Allie Bloyd joined us on the podcast this week to talk about how local businesses can best leverage video in their marketing to get more customers and keep them coming back. Allie is a local business marketing expert, and the founder of http://alliebloydmedia.com/ (Allie Bloyd Media), a marketing agency and consultancy for local businesses. She is a Clickfunnels 2 Comma Club Award Winner, a Speaker and Educator for some of the world's top marketing platforms and events, like Social Media Examiner, Social Media Marketing World, Smart Marketer and Digital Marketer. We spoke to Allie about the exact process every local business needs to go through to insert video into their business and see big gains. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) For show or agency inquiries: matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com) https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Tune in this week to learn about my system that I've been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more! For show or agency inquiries: matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com) https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Have you been wondering how to shoot high quality video without dropping high quality dollars? https://www.linkedin.com/in/dommedia/?originalSubdomain=uk (Dom O'neill) is here with us this week to discuss how he got into the video industry, how his time working at BBC was for 12 years, and his knowledge of being a videographer. His goal now is to bring all his knowledge and video skills to medium-small businesses around the world. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
Hit me up! matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com (www.guidesocialglobal.com) https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com (www.mattjohnstononline.com)
Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have https://www.linkedin.com/in/alischwanke/ (Ali Schwanke) with us, the CEO and Founder of https://simplestrat.com (Simple Strat). Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video. Links to Ali's video specific resources: How to Market Your Business Using Video Guide: http://simplestrat.com/b2b-video-marketing (http://simplestrat.com/b2b-video-marketing) The Ultimate Guide to Thought Leadership: http://simplestrat.com/thoughtleader (http://simplestrat.com/thoughtleader) How to Shoot Customer Video Testimonials: http://simplestrat.com/video-testimonials (http://simplestrat.com/video-testimonials) All marketing stuff: General marketing resources/free guides/worksheets: https://simplestrat.com/resources/ (https://simplestrat.com/resources/) YouTube: https://www.youtube.com/hubspothacks (https://www.youtube.com/hubspothacks) http://youtube.com/simplestrat (http://youtube.com/simplestrat) Sites: https://simplestrat.com/ (https://simplestrat.com/) https://getbrandplan.com/ (https://getbrandplan.com/) Connect with Ali: https://www.linkedin.com/in/alischwanke/ (https://www.linkedin.com/in/alischwanke/) https://twitter.com/alischwanke (https://twitter.com/alischwanke) https:/http://facebook.com/simplestrat (facebook.com/simplestrat)
For show or agency inquiries: matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com) https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
If you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is 100% one of the smartest marketing minds on planet earth. In this episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is 100% a must listen. https://www.facebook.com/BigBabyAgency/videos/2211606755568103/ (Big Baby Agency ) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) For show or agency inquiries: matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Listen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
http://www.guidesocialglobal.com (www.guidesocialglobal.com)
http://www.mattjohnstononline.com (www.mattjohnstononline.com)
Want to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels https://www.youtube.com/channel/UCf_B57Rj7mys_JqIPR-LYqA (Inspire Video Marketing) and https://www.youtube.com/user/snakejmoney/about (Get Handles Basketball). Jesse’s own YouTube channel, https://www.youtube.com/user/snakejmoney/about (Get Handles Basketball), has over 500,000 subscribers that tune in each week for more amazing basketball training videos. In this podcast, Jesse talks about how to organically scale your YouTube channel and how to leverage it into a business. Also learn how to successfully promote, optimize, and create unique video content to grow your channel fast! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com (www.guidesocialglobal.com) https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com (www.mattjohnstononline.com)
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales.
Learn more about the Harmon Brothers here: https://harmonbrothers.com/home (https://harmonbrothers.com/home)
Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge (https://harmonbrothersuniversity.com/14-day-script-challenge)
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Think virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That's why I created the HERO system for predictable viral video. In this podcast I reveal each step of the HERO system, how it works, and how you can leverage it to give every video you produce to the opportunity to go viral. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
YouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is over there was so much value in here that I just have to share it with you. We originally recorded it for video but if you listen closely there are tons of value bombs!! Like what networks to run your ad on, the biggest mistakes people make in settings, how to know exactly what videos all your ads are showing up on, how much to bid and what budget to use, etc. There's a ton packed in here! If you enjoy please subscribe and leave us a review!
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of https://brightideamarketing.com/ (Bright Idea Marketing), where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouTube advertising and other social media platforms. Listen in to hear more about how YouTube allows you to actively target people’s behaviors and how you can start experimenting with YouTube advertising today! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and leverage data. One of the best at this is Justin Sardi, one of the top influencers in the YouTube advertising world. He is also the creator of https://www.tubesift.com/exclusiveoffer/index.html (Tubesift), an online software tool for hunting down powerful keywords and placements so you can crush your YouTube campaigns. Justin and I spoke about what's working on YouTube ads in 2019, and how to leverage data and analytics in your campaigns. All of this will go a long ways in maximizing your ROI. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
It's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else. We spoke with Marco Hernandez of http://www.kaizensocial.com/ (Kaizen Social) and https://simplyhoopla.com/ (Hoopla) to share with us exactly how to optimize your site correctly for sales. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table. This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked a lot about what folks are doing in YouTube in the first place, and how that can direct our strategy. It's an incredibly insightful look inside the psyche of why people take any action they take on YouTube, and how to craft your campaigns accordingly.
Tom Breeze is founder and CEO of https://www.viewability.co.uk/ (Viewability), a company specializing in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability oversees over $100k/day in ad spend. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands. This week, we spoke to Nicholas Ayers of https://www.madeyoulookvideo.com/ (Made You Look Video Marketing) about how he leverages these audiences regularly to get incredible results, particularly for local businesses.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response. We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective.
Erick started digital marketing in 2013 with an emphasis on SEO. Shortly after starting his first agency, he began getting involved in YouTube and Pay Per Click Ads. In 2015 WordStream named him as being among the top 5% of advertisers in the country. He’s also been featured in The Huffington Post, was featured on thumbtack.com and held the record of the #1 marketing writer at examiner.com.
Today Erick spends a lot of time teaching others how to create effective YouTube campaigns while he also runs his digital marketing business. You can join Erick's Facebook group here: https://www.facebook.com/groups/YTAdMasters/ (https://www.facebook.com/groups/YTAdMasters/)
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong. In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products. We spoke to Shash about his unique methodology for selling these products through YouTube, and how he employs an intensive testing process to get accounts rolling.
Shash's agency works and has worked with big name clients like Amazing Selling Machine, Kinobody and more, and currently manages hundreds of thousands a month in ad spend on YouTube Ads.
He also has a YouTube Ads training course you can find at https://linxdigitalagency.com/youtube-ads-course/ (https://linxdigitalagency.com/youtube-ads-course/)
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel. In this episode we talk to Anika Watkins of https://www.moxiemediamgmt.com (Moxie Media Management). Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself.
Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
Is being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast. This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal.
We discuss how to come up with funny ideas, how to know a not so funny idea when you come across it, and how to execute on content infused with humor in videos you make for YouTube.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)
In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)