BrandAPeel: Brand Storytelling in the Digital Age: Recent Episodes
Shannon Peel
Marketing professionals and brands join Shannon Peel to talk about how to create a brand story in the digital age. This show is filled with Real Stories by Real People with Real Solutions to create an appealing life, career or business. Topics: Branding, marketing, sales, entrepreneurship, leadership, personal development, startup, career, life choices, relationships, emotional health, mental health, and more. Discover how to appeal to the market with MarketAPeel.
Overwhelm stresses everyone out and can lead to a lack of productivity. Find out how to stop feeling overwhelmed and start taking action to becoming more accomplished.
The brand’s origin story is rooted in Canadian history but can this story save it from being boycotted? Brands, especially iconic Canadian brands, need to consider the temperature of the nation as the trade war with the US triggers emotional reactions to misleading headlines.
Carney just announced he is removing the reciprocal tariffs that Trudeau put on US goods back in March 2025 when Trump first threatened a 25% blanket tariff on Canadian goods. Is this a mistake? Here's why it isn't and how Carney is flanking Trump instead of punching him over and over...
Target's CEO of 11 years Brian Cornell is resigning after the latest quarterly report. How did Target fall from being a popular retailer to struggling to stay relevant? Find out in this episode.
The news makes it sound like we live in Chaos - but do we? How can you find certainty in an uncertain world? Find ideas and inspiration to help you feel less fear, more certain, and weather whichever storm arrives on your door.
Is Canada the villain? By dissecting the story US Ambassador to Canada Pete Hoekstra is telling Americans and Canadians we can learn how to construct a message to get people to believe in the story being told.
Propaganda is a form of storytelling and marketing that taps into people's emotional response to garner buy-in and unquestionable faith. How can your brand tell stories to build trust, garner buy-in, and win life long followers? Learn from the propaganda message that Pete Hoekstra tells about Canada being the villain in the Trade War story.
Hoekstra is beginning to frame the narrative to cast Canada as the villain and the US as the victim. According to him, Trump will have no option but to rip up CUSMA and slap Canada with a blanket tariff. Is this true? How a brand tells a story will affect what people believe about them and the actions they take. Discover more about the narrative and how you can prepare for the worst instead of just hoping for the best.
By aligning itself to the leadership of the MAGA side of the culture war, they may have just tanked the market value of their brand...
Brand aligning with social movements and taking a stance in the culture war is nothing new, but there is always a price to pay. Apple, Tim Cook awarded Trump a gold brick award and more in exchange for low tariffs. Let me know what you think and share with those you think need to know how to protect their brand value in this chaos.
The GDP numbers came in and the central banks announced what they were going to do with the Interest Rate - Who won? Canada or Trump?Watch to find out how this information helps you to position your brand in today's uncertain world. There are opportunities and their are pitfalls, so you need to know what to do if you want your brand to be seen by the right people.
Today the First Ministers summit wrapped up and the Premiers talked about a lot of projects they want to see in their provinces. There are some good business opportunities that the government has cash to throw at and provide extra support.
As well, Japan / US have a deal, what does that mean for Canadians and Americans? Are there opportunities and is it possible for a deal between Canada and the US? Find out.
The second quarterly reports are coming in and they are telling a story about what happened over the last 3 months and how those things affected the bottom line of different industries. In this video Shannon Peel tells you how you can find opportunities by understanding which companies will have the cash or need your cash saving product or service. Opportunity is everywhere.
Shannon takes a look at the latest announcements from the PM to support the Steel Industry to find out if there are opportunities for those looking for a career, for businesses needing to sell a product or service, or a new business idea to increase revenues.
If tariffs have you scared, don't be, there is opportunities in the chaos, you just have to know where to find them.
What can YOU learn about how to position yourself and become more resilient from the Trade War Tariff story? There are Heroes and Victims of this war and will continue to be as long as Trump remains in Power. What are the Heroes doing to ensure they not only survive the chaos, but grow their bottom line in the process? Shannon looks at what some sectors and companies are doing to be more resilient and offers you some ideas on how to position yourself to take advantage of the opportunities out there.
Social media is a not a hard nut to crack and it can be a powerful tool to build trust, fight fake news, and dispel misinformation but Canada's MPs are dropping the ball. Are you? In this episode, Shannon Peel reviews the power of social media and gives you ideas on how to beat back trolls and build more trust by sharing facts, truth, and communicating with people instead of ignoring them.
Learn what our politicians are doing wrong and what you can do to get better results on these noisy platforms
Knowing your audience is important if you want to garner buy-in and get to an agreement. Unfortunately, US Ambassador Hoekstra has no idea about what is important to the Canadians he is trying to convince. Discover what he's doing wrong so you can be a better salesperson, leader, or diplomat.
I define BrandAPeel for Canada's new Prime Minister to help you learn the 5 step process of defining your brand to know what you want to be known for in the marketplace. Listen as I explore why it is important for Mark Carney to develop a brand for himself as he steps in to take over from former Prime Minister Justine Trudeau, who had a strong brand.
Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of BrandAPeel.
This is the first episode of the Lessons in Advertising / Marketing Series.
For more about creating a brand story
Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insights into how brands utilize fun quizzes to engage people into your brand's story.
Check out the Quiz Queen's Quizzes
Discover MarketAPeel's White Label Lead Magnets
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Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend more time consuming content. If you want better results, this episode is for you.
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Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audience know you are an authority in your industry - You need publicity so click play and find out how to get into the news.
Get your tickets to the Stand Out Summit
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Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If you want to increase your brand's impact online, this episode is for you.
Find out more about how MarketAPeel Summits help you create an appealing life, career, or business.
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What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take a different approach to sharing their marketing message. If you love stories, tell stories, or want to know how brand storytelling has changed over time, this episode is for you.
Get you copy of That's Life: A Novel Approach to Changing Your Narrative.
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Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a solopreneur is, how they can structure their business and tell their brand stories to ideal audiences. If you are a one person organization who needs some insight and ideas to help you succeed, this episode is for you.
Get Your Copy of the BrandAPeel ebook
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Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If you want to know how he does it, this is the episode for you. You will hear stories about understanding audiences and how to find the information you need to know about your target market.
Get your free copy of the BrandAPeel ebook on brand storytelling
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Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the core of what branding is all about and gives you a tonne of things to act on for your brand. Find out what branding is and how your brand can stand out by making a bigger impact. If you are trying to get the right audience for your brand and telling the right story to the right person and guiding them from brand awareness to brand advocacy, this is the episode for you.
Get a free copy of the BrandAPeel ebook Today.
Check out the Podcasting Magazine
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Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfalls of the film industry, the opportunities available, and how to make money telling stories. If you are a creative person who is struggling to sell their work or get noticed for your creative genius, this is the episode for you.
Get your copy of the new BrandAPeel ebook today.
Check out the Podcasting Magazine
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Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to getting the right traffic that will want what you are selling. Whether you have an e-commerce site, a service site, or an authority site ... you need to know how Google assesses what your site is about and how to structure the site to inspire more conversions. If you want to improve your site's results - this is the episode for you. Get the free SEO gift Brandon mentions in this episode
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How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This is an interesting conversation with lots of expert advice from a leader in the branding industry who 'gets' it. Want to know more about Lauren, go to her website or buy her book Finding Your Brand's True North.
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Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you.
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Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a public speaker, leader, or want to be a better conversationalist, this episode is for you.
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Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has changed the way we advertise. Today, John helps businesses create engaging explainer videos to tell their stories in this digital age.
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Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your brand's message connects with your audience's unconscious decision making system? In today's episode, Shannon Peel opens up the book Blink by Malcolm Gladwell to discover how we can write our brand stories to take advantage of our audience's intrinsic association with words, images, and other content. If you want to dive deeper into which details to keep in a business story and which details to leave out - this episode is for you.
Read the APeeling - The Podcast Issue - Interactive Digital Magazine
Take the Harvard Implicit Exercise
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Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solution for your brand storytelling, this episode is for you.
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Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage and how to structure each type of story. Yes, businesses have a personal brand story, but it is more impactful to tell a business brand story to your audience. It's all about connecting with your audience by using the right pronoun. If you want to know how to tell an impactful brand story - this is the episode for you.
Click to get the brand storytelling workbook for this episode
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Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Michael shares stories from his experience in business and how he has helped others with everything from getting out of a lease to dealing with the tax man. There is so much in this episode, you will come away with an idea for your business and will want to get your hands on his book, "So, You Want to Start Your Own Business, Now What?" If you own a business, this episode is for you.
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Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why having a centuries old story helps a brand stand out in a crowded market. If you love a good port or are interested in brand stories, this episode is for you.
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Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, being married while in service, and how to find the resources you need to keep moving forward. If you are struggling with a transition or want to know more about what military life is like, this is the podcast for you.
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Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic production methods include the use of estate-grown agaves, brick-oven roasting and local natural yeast, while shunning techniques like diffusion, additives, artificial flavours and colours. In this episode they share their vision, their story, and their journey to get their product into the market of 2020 / 2021 when the hospitality industry was feeling the strain of Covid.
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Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of the digital world. If your are trying to get traction for your brand in the marketplace and want so ideas, this episode is for you.
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Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform that uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amount of carbon we consume. They talk about green washing, the reality of sustainable options, and things we can do to reduce our carbon footprint. If you are concerned about climate change and the state of the environment, this episode is for you.
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Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to help you up your game and get results. If you want to be more productive at work, so you have more time to enjoy life, this episode is for you.
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Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lessons learned working for the big guys on the block. Marketing a product takes both real world and digital tactics to ensure customers have an experience they will want to talk about and have again, and again, and again. If you are trying to stand out in a world of sameness and indecision from too many choices, this episode is for you.
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What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want to get more out of search engines, this episode is for you.
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It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for creating an appealing life and career. If you want to be inspired to push yourself out onto the edge to see how far you can go, this is the episode for you.
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Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and the labour situation. Tony shared how he advanced from street fighter to boardroom leader in an industry he loves. If you want to be a better leader, advance in your career, or are curious about the alcohol industry, this episode is for you.
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Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from social media to marketing, the competition for access to inboxes is heating up. If you want to up your email marketing results, this is the episode for you.
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Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in the start up world or you want to know more about how you can improve your chances at start up success, this episode is for you.
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Copyright, trademark, or patent, which do you need? Shannon Peel talks with Devin Miller about how to protect your rand and other intellectual property. They talked about copyrights, trademarks, and patents, what they are and when you need them. If you are curious about the legalities in protecting your IP? This episode is for you.
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Having trouble attracting talent to your business? Shannon Peel talks with Terry Isner about leading from a place of kindness and empathy to build a culture that puts people first to increase productivity and profits. They talk about how the Millennials changed how businesses hire people and the culture they work in. They discuss how Gen X has faced ageism at 45 and were pushed out of corporations to make room for younger thinkers and what they are doing as a result. If you want to hire top talent, position yourself as the best hiring option, and how working has changed, this episode is for you.
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Is your message flat or is it full of positive energy? Shannon Peel talks with Scott Edwards about his experience producing comedy shows and hiring top comedians for his comedy clubs. His stages are where comedy stars of the 80s and 90s cut their teeth and got noticed before hitting it big. This episode is entertaining as they talk about the comedy business, family, Canada v USA, and of course using humour in your brand story. If you want to up your brand storytelling skill with some humour and like a good comedy, this episode is for you.
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Why do some ads work and others fall flat? Shannon Peel talks with Brian Gregory about what works in an ad and why ads that trigger emotions sell. They talked about the psychology of advertising, how it has changed over the years, how it has stayed the same, and why it is necessary for businesses to invest in a good ad for their business. They talk about how coaches, professionals, and small businesses can use specific tools to help them develop ads that work. This episode is packed with a lot of great advice, tips, and insight, it's one you don't want to miss. If you pay for ads, need to buy ads, or just love advertising, this episode is for you.
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John has one mission and that is to spread happiness and he's doing it one pair of socks at a time. Shannon Peel talks with John and his dad Mark, who started a company call John's Crazy Socks. John has down syndrome and when he couldn't find a job, he decided to go into business and asked his dad to be his business partner. John has spoken in front of congress. Presidents, Prime Ministers, and celebrities wear his socks. Not bad for a 26 year old kid most consider disabled. Today, John's company inspires and employs others with different abilities. If you want to listen to an episode that will make you smile this episode is for you.
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What does it take to get noticed and build a following? Shannon Peel talks with Isaac Mashman about how he helps people get noticed, tell their stories, and build a following in the digital world. They talked about what story to tell. Where to tell the story. And How to tell your brand story to get noticed in the marketplace of online celebrity. Even if you aren't trying to be a celebrity - This episode is for you if you want to understand how to tell your personal brand story to get your brand noticed by the right people.
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Are you self employed or do you own a business? Shannon Peel talks with Itamar about what makes a business work and how to scale up to the next level of success. Creating a business separate from our own labour is the goal of many self employed people, however many struggle to set up a business. Itamar shares his insights to scaling a business. They talk about freelancing, the gig economy, and the future of work in post pandemic world. If you want to scale your business, take advantage of the gig economy, or obtain more flexibility in your employment, this episode is for you.
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Do you struggle with the sales process? Every business needs sales and yet, not every business person can sell. Shannon Peel talked with Chris Cantes about how to sell more by telling stories. Chris helps professionals learn how to sell their products and services to the marketplace by telling stories. After a successful career selling insurance, he wrote a book called You're Gonna be Great at This to share the lessons he learned and share stories of what he encountered as a door to door salesman and insurance salesman. If you need to improve your sales presentation, this is the episode for you.
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Does your brand have a purpose beyond making money? Does your audience know what it is? Shannon Peel talks to Rich Kozak about creating an impactful brand and how to market it to the marketplace. They talked about understanding your values and purpose to stay on track towards making a bigger impact. What brands need to do to communicate their purpose and get noticed in the marketplace as a credible source of information and expertise. If you want your brand to have a bigger impact on others, this episode is for you.
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Do your ads fall flat or look like every other ad out there? Shannon Peel talks with Saul Colt about how his agency, the idea integration, uses humour, satire, and the odd offensive word to get his clients noticed in the marketplace. Shock advertising is meant to get people to take notice by being different and eliciting an emotional reaction to start a conversation within the market and with the brand. If you want your ads to stand out and to get more out of your advertising dollars, this episode is for you.
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If you were offered a million dollars for your domain, what would you say? Robert Stone said no. His brand was worth more that that to him. Protecting your brand can mean more than passwords, there are many facets that go into securing your brand name. In this episode, Shannon Peel talks with Robert about choosing a career, starting a business, creating a brand, digitization, and taxes. If you are a trying to figure out what you want to do career wise, starting a business, or building a brand name for yourself, this episode is for you.
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Cybersecurity is a growing industry as businesses race to stay ahead of hackers. Today Shannon Peel talked with Edgar Sierra about Cybersecurity and how we can protect our computers from attacks and ourselves from scammers. When Businesses' data is breached it becomes a negative chapter in their brand's story and causes the market to lose trust in their ability to protect their customer's information. This technological cat and mouse game is beyond most of our tech skills, but there are somethings you can do to protect yourself. If you want to protect your identity, brand, and bank account - this episode is for you.
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Is your mindset on of abundance or one of scarcity? Shannon Peel talked with Rocco Carriera about the cyclical nature of the markets and how a fear of not enough keeps us from giving to those less fortunate. In over 20 years Rocco has seen the markets go up and down. They talk about the different events that caused markets to correct, the leading indicators that foresaw the correction, and why people are scared to create a legacy through gifting. If you are interested in financial markets, charity, and creating a legacy through giving, this episode is for you.
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Is your website converting visitors into customers? Chances are your message does not clearly tell them the story about why they need to be your customer. Shannon Peel talked with Story Brand Copywriter, Jonny Holsten about how he helps his clients figure out what story to tell their audiences. They also touched on email marketing, choosing the right clients for your business, and the best way to manage time to get more done. If you are a creative business owner or need to tell your brand story to the marketplace, this episode is for you.
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Being a creative business has its own set of challenges. Tim Fitzpatrick talks with Shannon Peel about his experience, how to find the right clients, the process of marketing, and the process of sales. As a website designer he helps brands to tell their stories in a way that leads visitors to act and convert into customers. If you are building a service based business and are looking for ideas to help you reduce frustration and increase results, this episode is for you.
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Are people buying your online course or did you put all that effort in for nothing? Marcio Santos talks to Shannon Peel about how to market your online course with positive results. The amount of competition in the marketplace is high and it takes a bit more finesse to reach the people who will subscribe to your course and programs. If you want new ideas about how to create a process to guide the right people to your programs, this is the episode for you.
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What is personal branding and why it matters to you? Shannon Peel talks with Claire Bahn about how her personal brand led her to build a business helping executives create their personal brands. We talked about why you can't hide from your personal brand anymore. How a great personal brand is a foundation for a successful career. How entrepreneurs and SMBs can boost revenue by showcasing their subject expertise and leveraging their authority and why ignoring your personal brand can negatively affect your ROI. If you are just starting out in the workforce after graduation, or you have decades of experience, this episode will help you understand how to craft your personal brand story to attract opportunities to you.
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What does it take to be successful in today's world? Shannon Peel talks with Darin Tuttle about being curious enough to expand your skills and become an expert at that thing few people can do. Education doesn't end when you graduate from school, you must continue to push yourself to learn and expand. This episode is packed full of different topics and Darin shares how he gets his story out into the marketplace and where he goes to find influencers to follow. If you enjoy interesting conversations that will leave you thinking - this is the episode for you.
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Do you want to be a published author? Have you ever thought about writing a book to help you get more clients? Today, I talked with Micheal DeLeon about how he helps business owners write and publish their books to gain credibility in the marketplace. Books are a good way to meet your audience's need as they move through the brand interest part of their buying journey. If you know enough to fill a book, you must know your stuff! If you want to know more about how to write a book and get noticed, this episode is for you.
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Japanese alcohol has an interesting story. Christopher Pellegrini educates Shannon Peel about two of his favourite types of Japanese spirit drinks and what makes them so special. Japanese culture is different from North American and as a US Citizen living and working in Tokyo, he has a unique understanding of the culture and how to do business there. If you are interested in learning about Japan, it's national spirits, and how to do business there, this episode is for you.
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Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel. Click to learn more about data analyst storytelling
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Do you find social media frustrating and time consuming? Shannon Peel talks with social media marketing specialist, Hannah Acosta of Ugly Mug Marketing about how to get more out of social media. We talk about what people are doing wrong, what they are doing right, and how you can get more out of the time you spend on your favourite platform. If you want to up your game or find out why you are getting the results you are, listen to today's episode.
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Business leaders need to make difficult decisions everyday. Some decisions are made to benefit shareholders, others are made to benefit customers, in this episode I share stories about businesses leaders who put people over profits. Business leaders who do the right thing don't always get the glory, in fact, many times they get the boot. In a world where profits matter and the business leaders who achieve fame are known for their less than stellar humanity record, it is time to collect the stories of those who made the hard choices and became successful anyway. Read the article about businesses doing the right thing instead
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Elon Musk, Steve Jobs, Jeff Bezos, Henry Ford, and Thomas Edison had big visions, drive, and super focus to build the companies they did and change the way we work and live. These are the people the media talks about, people follow, and we study to determine how we too can be successful. In this episode, I ask the question, does the end justify the means. I go through an article about Elon Musk's leadership style to try and determine if he deserves to be almost worshiped by the media and those who follow him as a great man or if how he treats others negates his success. What has he really accomplished anyway? If you are a fan of Elon, this is NOT the episode for you.
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Do you have a strategy for your brand story or are you posting by the seat of your pants? Shannon Peel talks with Dominique Hart about how she helps brands make an impact with visual brand storytelling and stay on topic by having a strategy. Staying with the process can be difficult due to the length of time it takes to make an impression and see results from your efforts, it can be tempting to go off on a tangent or twelve. Learn why a brand story strategy is so important and how you can make a bigger impact in a shorter period of time. Click here to learn about visual impact storytelling
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You are a leader, even if you don't lead someone in your job you can lead others through example. Today, Shannon Peel talks to Maggie Perotin about how she helps people find the leader inside them. Whether you want to get ahead in your corporate career, in a small company, or as a business owner, this episode if for you. We talk about how important it is to know yourself and how you want to be known in order to create your own leadership brand.
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Elon Musk has stirred up the social media world with his bid to buy Twitter outright and privatize the company. I was curious about what business thought and received some great answers to my query. In today's episode I share with you an article about what businesses are saying when it comes to Elon Musk buying Twitter and what it will mean for their marketing going forward. If you are curious or just have an opinion about the issue you will want to listen to today's episode.
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Wonder why some brands are memorable while others are not? The answer is storytelling. Those copywriters who are able to write content using simple storytelling frameworks connect with their audiences. In this episode Shannon Peel talks to Erik Deckers about his long career as a copywriter for big brands and the lessons he learned along the way. If you want to improve how you tell your brand's story to your audience, listen to this episode, it is filled with ideas to help storytellers, copywriters, business owners, social media teams, sales, anyone who tells a brand's story to an audience online and off. Learn about copywriter and ghost writer Erik Deckers
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Are you living the life you want? At 15 years old Dai Manuel made a choice to change and turned his life around and he made a career of helping others do the same. As he built his business and provided for his family, he started making some bad choices until he was forced to make a choice -- change his lifestyle or remain on the path he was on -- and this time the stakes were his marriage and family. Making choices to change our behaviours and then instil the habits to make them happen takes dedication or an extreme solution. Shannon Peel talks with Dai about the choice his family and him made to change their lifestyle in this episode of BrandAPeel. If you are looking for inspiration to make changes in your life, this episode is for you.
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What lengths are you willing to go to make a problem go away? Nickolas Natali made a lifestyle choice in order to get on his feet after University and in the end learned about himself, his faith, and his relationships. A few young people are making the decision to live life like Nickolas to get ahead in a world where the cost of living is only getting higher. As a mother, Shannon wanted to talk to Nickolas to find out what his day to day was like, the challenges he faced, and how he stayed on track to meet his goal even when it was hard. Working for the D.O.D. added to the adventure and the problems he faced. Listen to today's episode of BrandAPeel to discover inspiration to keep going towards a goal, even when the day to day is hard.
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Are you struggling to take you business to the next level and aren't sure why you are stuck? Listen to this episode where Shannon Peel speaks with Terry Begue about how his business started to become more successful after he removed services and today, he turns business away. If you are in the trades and are looking for some tips, ideas, and actionable things you can do to improve your business, join Shannon and Terry on this episode of BrandAPeel
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Do visitors to your website convert into customers or do they come by, leave, and you never see them again? Listen to today's episode as Holly Fisher explains how to craft a story brand styled message on your website to guide the visitor from awareness to customer. Holly is a certified Story Brand consultant who helps clients craft their messages using Donald Miller's Story Brand process for improved conversion rates. If you want to know more about how to craft your website message's message or copywriting advice, listen to the episode of BrandAPeel. Learn about Copywriter and Website Design
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When you present, be it to a small team or a large crowd, are you capturing their hearts and minds? In today's episode Shannon Peel talks with Tyler Foley who knows exactly how to make an impact on an audience. He helps people to move through their fear of public speaking and learn how to connect with the audience to make an impactful and memorable impression. Tyler has a lifetime of experience as an entertainer and he brings those skills to this episode and fills it with interesting advice on how to stand out. If you want to be a good presenter, salesperson, or storyteller listen to this episode, you'll be glad you did.
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Ever wonder what it takes to get to the top and if you can do it? In this episode, Shannon Peel goes back in time to 2019 to share a case study of International CEO, Anthony Gruppo's personal brand story. What was the Internet saying about him and did it match what he shared with her while writing his book, Pushers of the Possible. She explored what he said on social media and what others said about him to determine if his brand story was concise or misaligned. If you want to know how to craft a professional corporate personal brand, listen to this episode.
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In today's episode, I update you, BrandAPeel listener, on what I've learned, what is going on, and how MarketAPeel is moving forward to tell brand stories. I share the mistakes I've made, the work I'm doing, where I am in the process of 100 in 100. I also have some big news that resulted from a podcast interview and how it has changed my priorities. I share some of the stories I posted to help you determine which episodes you may want to listen to. Enjoy this update on BrandAPeel and what is coming next for brand storytellers.
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How do you manage change in your life? Shannon talked with Dr Gilboa about how change, good and bad, causes us stress and affects our ability to be resilient. With so much happening in the world and constant change technology creates in our professional lives, our bodies can become unhealthy from the stress. Dr. Gilboa shares her expertise to help you navigate the changes in your life to become more resilient. Listen for some amazing tips to help you live a more appealing life.
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Do you want your brand story to be in the news? Shannon Peel talks with Amy Delman about how she helps her clients to stay in the news. They talk about why publicity is important in a brand story strategy, how public relations has changed over the years, and the opportunities you have to improve your brand story reach using today's media channels. Listen and then click to learn more about how you can get your story in the news.
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Should I buy the Storytelling Animal by Jonathan Gottschal? In this episode I look at the good and the bad of this book to decide whether or not to buy it and then my own thoughts on the book and who it is for. If you are interested in the psychology of storytelling and wondering if this storytelling book is worth your hard earned dollars, then listen to this episode to discover the good, the bad, and the ugly of the Storytelling Animal.
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Want a better role in your company or to be a better leader? Shannon Peel talked with Robert Reich about how telling stories can help you get the position you want and communicate with others at work. Having a personal brand story is about more than what you post on LinkedIn when you use story to communicate your values and value to those within the corporation. Listen to today's episode to discover how stories can help leaders to connect with their people and place them in the right positions to excel.
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Is Google sending you organic traffic or is your website missing the mark? Shannon talked with Jason Berkowitz about how SEO works, what you need to be doing to ensure Google sends people your way and what the metrics mean and exactly how important is that DA number? Jason has over a decade of experience in this area of brand storytelling and helps clients to get more organic search traffic. Want to know more? Visit his site.
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Want to tell your brand story on a variety of podcasts?Shannon Peel talked with Jason Carcone about being a podcast guest and how he helps people become an appealing podcast guest to podcasters. As a podcaster and regular podcast guest, he is an expert and generously shares his process with BrandAPeel listeners. Learn how to identify which podcasts to approach, how to approach them, and what to say once you are on the show to get more out of the experience. Click to learn more about Jason Carcone and download his advice.
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Are you ever curious about how your favourite TV station came into being or the stories behind the scenes? Shannon Peel talks with Art Bell about how he started Comedy Central and how he lost his sense of humour in the process. While working at HBO, Art Bell is passionate about comedy and wanted to see a TV channel dedicated to it and his persistence dragged it into being. Find out why your favourite comedy channel almost wasn't, listen to this episode.
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How brand stories directed at women have changed over time and so has the story of women. Why are women's stories so popular in today's digital world and exactly what is a strong woman anyway? Answers to these topics and more when it comes to how women tell their stories. I talked with Sheryl Rogers and Marilyn Anderson about their experiences with brand stories of women in both the workplace and in the home. We stuffed a lot to think about into 30 minutes and I hope you will join us next time. To learn more about BrandAPeel - Click here.
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BrandAPeel is a Daily Show on the MarketAPeel site to talk about Brand Storytelling in the digital age. Today's we started talking about why we aren't consistently posting on social media and found people are being turned off by social media. What do you think? Is social media dying? And why? Listen to today's show and then drop by MarketAPeel.agency to be a part of the conversation.
BrandAPeel is sponsored by RAYL.Chat
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Do you live in fear? In today's world, we are inundated by fear inducing stories resulting in us making fear based choices instead of rational ones. When fear permeates our lives we are less healthy, less successful, and less happy than when we are living a fearless life. Discover ideas to help you live a fearless life and gain control over your mind to move forward into a better life. Want to know more, visit MarketAPeel.com
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Do you record your children's stories? Whether you take photos, video, write your thoughts or prayers for them these stories are important to you and your family. In today's episode Shannon Peel sits down with Legacy Journal App creator Ken Wimberly to talk about how his desire to record the stories of his children's lives resulted in an app being used by people in over 80 countries. We talk about the importance of family stories, the stories lost to time, and how parents can preserve their memories to be passed on to their children and grandchildren.
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Have a tough choice to make where what you want is going to be costly? In this episode Ari Krzyzek shares her story about making a choice to turn down a free ride to post secondary in favour of a career in design. The choices we make result in where we end up in life and she made more than one big choice to take her life in a different direction than the life clearly laid out for her. She talked with Shannon about brand messaging, how to hire based on values, and how to use personal branding to get the job you want. Want to know more about what its like to have a design agency? Listen to today's episode. Learn more about web designer Ari Kryzek
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I talked with Dane Sanders, a brand storyteller who learned from Seth Godin and works with Donald Miller. We talked about what he learned from these big name experts, how to tell a story to connect with audiences, and what good marketing looks like. Listen to learn how to construct a good story to sell your product and service, Dane provides some interesting insights.
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Are you alone? Do you enjoy being single or do you wish you had someone on your life's journey? In this episode Shannon Peel talks with Andrena Sawyer about how to embrace the solo life and in the process finding your purpose. No matter where you are in your journey or what you are trying to travel towards, there will be times when things you don't want happen, how can you be OK in that season of your life and strong enough to keep moving forward? Two strong independent women of very different backgrounds, different generations, and different geographic locations talk about what makes them the same and discover connection in the process. If you know someone struggling with being single, share this episode with them because we've been there and have come out stronger for it.
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Before you start creating content to tell your brand story on social media, your website, podcast, blog, whichever platform you are going to use, there are a few things you need to know.
Discover more at marketapeel.agency
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What I learned this last week from doing one podcast a day.
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In a world where the definition of what it means to be a man is in transformation to a new unknown role, it can be hard for men to know what to say or do in their business, workplace, or home. Today, Shannon Peel talks with Ryan Horn about how he helps men find their purpose and in the process create better businesses and marriages. Listen as we talk about how the definition of what it means to be a man is changing and how men can find their footing in today's transformation from the traditional to the future.
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Feeling like your team, employees, family, or friends don't get it? Your message may not be landing because you are saying the wrong thing. On this episode, I talk with Robert Kennedy 3 about finding our voices, understanding what to say to people, and connecting with others by telling stories. Whether you are a leader in the corporate world or you are a business owner you will find lessons and tips in this episode to help you move forward.
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Kristin Marquet helps female entrepreneurs get their voices heard in the media and marketplace. In today's episode, Shannon Peel talks with Kirstin about how far women have come, the obstacles we are still facing, and the future for gender equality in the workplace, boardroom, and marketplace. Knowing what we need to say and how to stay it is important if we want to ensure our message is heard and taken seriously. Want to know more about how to get heard? Listen to today's episode and then head over to MarketAPeel.com to share your thoughts.
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Are you getting the most out of Facebook or are you floundering? If you want to improve your Facebook results to build a community for your brand, you need to listen to today's podcast. Shannon talked with Jen Campbell about how she became certified by Facebook as a Facebook Connector and asked for some tips to help BrandAPeel listeners to improve their community building efforts. Want to know more about Jen, get some more tips, and a free download? Click here to read an interview and get to know Jen Campbell's better.
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In today's episode Shannon Peel shares her insights into the importance on having a personal brand, how to define your brand story, and your target audience. Filled with ideas, tips, questions to ask yourself, and others to help you get started on your personal brand message. Listen to this episode with a pen and paper. You may want to listen more than once to ensure you get the most form this episode or go over to MarketAPeel.com to read it for yourself.
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Want to be a thought leader or seen as an expert in your field? This episode is for you. Shannon talked with former Wall Street Journal Editor and podcast host of You Said What?, Ernie Sander. They talked about how they help to draw out stories from people and structure them to be more impactful in the marketplace. They touched on where to tell your story, how the different platforms work and why it's important to use story when building an audience for your brand. Discover tips, ideas, and advice from expert storytellers about how to get noticed in your industry.
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Today's episode is a recap of the week and an insight in the struggles I am having getting 100 podcast episodes completed in 100 days while still meeting the commitments I have. Discover what I learned from talking to Jem Fuller, Khalil Stultz, Laura Templeton, Paul Slack, and Tyler Brooke. There are threads woven through these stories that will help me to restructure how I do business and help me to grow and scale the brand. If you want to know how to work smarter instead of harder, listen to today's episode. Click here if you want to read my review on the week.
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Stories reflect our society's values. In this episode Shannon talks with Tyler Brooke, Geek Talk podcast host about language, how our conversations have evolved and technology has gotten in the way of our ability to connect. How does story reflect our society and what can we learn from it? Listen to Shannon and Tyler discuss the magic of language and story to understand our world and connect with each other.
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Today, I was joined by Stephen Pasiciel, Doris Anderson, Marilyn Anderson, and Limor Friedman to talk about brand awareness and how to determine what you want to be known for in the marketplace. Social media is a powerful brand awareness tool and the first layer in your brand storytelling funnel. What story do you tell on social media and how can you ensure your audience knows exactly what you do, without giving away too many details to the competition?
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Who is the hero in your brand story? Shannon Peel talks with Paul Slack of Vende Digital Marketing Agency about how businesses can compete online and what they need to do to connect with audiences. Whether you are telling your story on social media or on your website, there are certain things you need to do to ensure your audience moves through your story to become loyal customers. Paul teaches me a few things about how to structure a marketing campaign to deliver value and not give it all away. Paul provides insights and a few real gems to help businesses connect with their potential customers as they guide them from awareness to customers.
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What is the only thing you do? In this episode, Shannon Peel talk's with Roy Osing, former Telus Executive about how to be audacious and take nano steps towards success. Listener if you want to make a change in your business, career, or life you want to listen to this episode where Roy challenges me to think outside of the box and find my only to stand out in the marketplace. Grab a pen, you’ll need it.
Find out about his book, Be Different of Be Dead: The audacious unheard of ways I took a start up to a billion in sales by visiting bedifferentorbedead.com
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Telling your brand story to appeal to your market... When you are at networking meetings, do you give your 30 second pitch like a pro or do you babble on and on or are too nervous to show up? Today, Shannon Peel sat down with Laura Templeton to talk about how to ditch the pitch and connect with people by giving the best 30 second elevator speech possible. Listen to learn about how to structure your 30 second intro, how to network effectively, and what has changed in networking over the last two years. Learn more about Laura and how you can rock it at your next networking meeting.
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Does your sphere of influence include other spheres of influence you can collaborate with for a win-win opportunity? Shannon Peel talks with Khalil Stulz to talk about growing a business by leveraging other's spheres of influence on LinkedIn. Connecting with an audience on LinkedIn stakes a strategy to move your audience from awareness to take action and choose your product or service. Want to know more about implementing a successful process on the largest professional network, search out Khalil Stulz on LinkedIN today.
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When you are on the wrong path, you are unhappy, unmotivated, and unhealthy. This was Jem Fuller's life before he lost everything, which resulted in discovering a better way to live. Today, he is successful, happy, in love. Shannon Peel sat down with Jem to peel back the layers, get to the core of his story, and plant the seeds of inspiration. If you have found yourself in the mud pit of life, unsure about what to do, Jem's story will shine a light on a ladder rung to get you on your way to an appealing life. Click here to learn more about Jem and his brand story.
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I am interviewing people about their brand stories and, more importantly, brand storytellers about Brand Storytelling in the Digital Age on my Podcast - BrandAPeel. I am a solopreneur doing it ALL while still keeping up with client work to pay the bills and keeping up with my many other content projects. Of the 100 Episodes, at least 71 interviews with people about brand storytelling with weekends being an update on how the week went, some highlights I learned, and housekeeping for this project. Listen to learn more about why I'm doing this challenge and what you can expect in the terms of quality and what you can learn.
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Shannon Peel shares how she found her purpose and how you can know your purpose. You know the stories of those people who knew what they wanted to be when they were 10 and are successfully established in their careers 20 years later? Well, this isn't that type of story. Shannon was over 40 by the time she embraced her purpose and it wasn't an easy road to get where she is today. Still far from established in her new purposeful professional life, she now knows what she was always meant to be and she shares how you can figure out what you are meant to do in this episode of BrandAPeel, Brand Storytelling in the Digital Age.
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What narrative are you telling yourself that is keeping you from being successful? "I'm not good enough" or "I don't belong" Do these stories run through your mind? The story we tell ourselves limits us and we don't even know we have them. When we become self aware we can see those narratives and why we have them. Once you become self aware, you can start to change the narrative and move forward. Shannon sat down with the Blind Spot Navigator, Likky Lavji, to learn about his self aware journey. There are lots of ideas and insights you will benefit from in this episode.
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Which platforms are the right platforms for your brand storytelling journey? According to today's guest, Prithvi Madhukar, an instagram marketing strategist, it depends on where your audience is. This episode is full of ideas to help you choose the right platform for your brand story. Listen to today's episode where Shannon talks with Prit about her personal branding, content creation, and her journey to become the Marketing Nomad.
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Why do you do what you do? When it comes to telling your brand story, you need to understand the real why and be able to communicate how you live that passion in everything you do. In this episode Shannon Peel talks to Ryan Parshell about creating cultures, organizing systems, and finding the passion in your day to day. Listen to learn how to tell a passion based brand story.
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Corey Hilton joined Shannon Peel on BrandAPeel to talk about authenticity in storytelling and how to find your authentic self through writing a story. As he wrote his book about his unconventional career, he learned about himself and what had held him back from being his authentic self. Listen to learn more about how writing a book helped create a more authentic life.
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A short mini episode where I share something I wrote today and reflect on why I wrote it when I was writing an article for a client about Life by Design. In this short episode I ask myself some tough questions about why now and what it means. Take a few moments to experience a journey interrupted. Click here for the blog posts mentioned in this episode.
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Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. Once you've listened to the episode, if you'd like to talk about how to ensure your brand story is not a secret, visit her website.
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Laura Lewis-Barr drops in to talk to Shannon Peel about the psychology of storytelling and how to structure a brand story. Laura is a storytelling coach who helps speakers tell better stories and teaches job seekers how to tell stories during interviews to land their dream job. How we tell a story makes all the difference to the outcome. Listen to Laura and Shannon talk about the importance of telling a story well.
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When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads Cannabis and the two women at the helm.
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Peter Goral and Shannon Peel talk about many different aspects to how a brand story is defined, grows, and connects with others in today's world. As brand storytellers they have a lot to say about the topic and offer up lots of ideas, tips, and advice to help listeners expand their brand awareness and start to guide people from audience to customers.
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In this episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. Discover how to tell your brand story to guide audiences from awareness to customers by visiting MarketAPeel.com where you will find more information, ideas, and tidbits of advice about brand storytelling.
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Dennis Mellen shares with Shannon Peel about when his life suddenly changed and how he got over the loss to find a new purpose. When he lost the ability to do his job, he was lost and unsure about the next steps in his life. Starting over at 56 is not an easy task, but he found a new path where he helps leaders find solutions as a Positive Leader Trainer. His new book, It Takes More Than Heart is about his journey through life's disappointments into a hopeful new world.
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What is keeping you from stepping up and being the voice for your brand story? Today's guest, Bijou Finney, owner of Story x Style, produced a Netflix documentary with no previous experience, owned a retail boutique, and now helps people breakthrough the things that are holding them back from embracing their brand story. Discover how she ended up creating a Netflix show and what keeps people from being the voice of their brand. She is an interesting individual who shares some gems with listeners about how they can find the courage to embrace their brand stories.
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Improve your email marketing efforts with these wonderful tips from people who send marketing emails to customers on a regular basis. Grab a pen and paper, you'll need it there is a lot packed into this program to help businesses improve their click through rates. If you want to learn more about the many people who contributed ideas, Click here for email marketing tips.
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Shannon Peel is joined by Tik Tok expert Jen McKee of Kee Heart Marketing who shares why businesses need to consider Tik Tok as their next social media platform. Tik Tok has its own culture and its own nuances, which Jen takes Shannon through to understand why the baby of the social media platform family is not too young to help businesses make an impact in their markets.
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Today, I talked with Michelle Enjoli about how important a personal brand is to a career in the digital age. She had an impressive career as a New York TV Morning Show producer, a digital marketer for Mercedes, and is now a Career Development coach, helping people to find the next chapter in their professional stories. Her understanding of how Corporate America works, what it takes to land that amazing career, and how to craft a brand story are all part of this conversation, packed full of tips for those who are starting out or those who are making a change. Discover what you need to know about telling your personal brand story.
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I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a bank and its cliental. He shares his insights into how excellent brands are created and how important it is to protect the brand, and how his team is positioning RAYL to be a unicorn in the Fintech space.
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I always enjoy talking with Andrew Deutsch, I learn something new and always laugh. In this episode I talk to Andrew about his thoughts about how brands tell their stories and whether or not hitching their wagons to a social issues trend will hinder or help their brand story. As a consultant who has worked globally, Andrew has insight into how people interact with brands, what businesses need to know about their audiences, and how to structure the company so every customer touchpoint is on brand to create brand ambassadors.
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Why is Brand Storytelling important? Who is your brand story about? and how to structure your brand story. This episode is packed full of ideas, tips, and advice about Brand Storytelling for both professionals and small businesses. You may want to grab a pen and paper, there is lots packed into this episode you won't want to miss. Want to know more - go to www.marketapeel.agency/brand-storytelling.
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Every day is an interesting day on the BrandAPeel show because I never know who is going to show up or what we will talk about. Today, Stephen and Bob shared their very different brand origin stories, talked about what happened to lead them to choose to go into business and what branding means. As with many english words, branding means different things to different people. Join me today to discover more about brand origin stories. Join me at 9:00am PST M-F to talk about Brand Storytelling Details at MarketAPeel.agency
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In this episode, Shannon talks with Val McCarty of Kudosee about the company's brand origin story, values, and strategy. Discover how Kudosee is helping medium to enterprise businesses clearly communicate everyone's role in the strategic plan to increase employee buy in, productivity, and transparency. Val shares tips, tricks, and insights into what she's learned about telling a brand story to connect with potential clients for Kudosee.
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As a novelist Shannon Peel creates characters out of thin air and puts them into situations where they need to react realistically to be believable. By understanding who her characters are she can predict how they will react and what choices they will make. In this episode discover how to know your potential clients better to save you time and money while growing your business. This article appeared in the APeeling in Summer issue.
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Likky Lavji shares his story about how he was scared to hold himself and his staff accountable and how when he changed the way he approached accountability things changed for his IT company. Shannon Peel shares this story submitted by Likky Lavji to APeeling in September.
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Alaina Schwartz shares a story about a businesswoman who was scared to be an effective leader because she wanted to be liked by her employees. When Covid hit, she discovered the only one who cared if they stayed afloat was her. Discover how she went from people please to an effective leader. Shannon Peel shares this story written by Alaina Schwartz for the APeeling in Summer digital magazine.
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Ashli Komaryk shares how she found her purpose in her passion throughout her career and subsequent business as a coach to wineries in British Columbia. She lived life as an expat for half of her life, a life many would consider extraordinary, however to her it was ordinary. By evaluating her life, passions, and purpose she was able to find the extraordinary lessons she learned. Shannon Peel shares the story Ashli wrote in APeeling in Summer Digital Magazine.
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Jordan Uytterhagen did the unthinkable, with a wife, a newborn, and a toddler depending on him, he quite a secure government position to go out on his own. Sounds crazy? I'm sure his family thought so, however, it was the right thing for him to do and today, Cadence Solutions is a values based business giving new software engineers their first job. Discover how he did it.
Shannon Peel reads the article, Staying True to His Values, in the January 2020 issue of APeeling.
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Cameron Chell's story is one of doing the impossible over and over again. In this episode Shannon Peel shares his story about how facing death changed the trajectory of his life twice, once for the worse and once for the better. Cameron Chell shared his story in the APeeling in September Digital Magazine.
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Social media is an interesting study in the human condition. Some days when you spend time on your favourite platform you come away happy and energized, other times you can come away depressed depending on the messages you are seeing on your newsfeed. In this article for APeeling in September Shannon Peel dives a little deeper in what social media is and what it isn't. It is important to remember you are unique, good enough, and your story matters no matter what posts or comments you come across.
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Are you thinking about creating an email marketing campaign to get new clients? Do you have a buy in download to build your email list? Here's some thoughts about what not to do when using email to market to your potential clients. As seen in APeeling in Summer and presented by Shannon Peel of MarketAPeel
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Ever run out of ideas when creating content for social media or internet content marketing? Tina Waller has a process to help you never run out of content creating ideas ever again. In this episode you will learn three key things to ensure you never run out of content again.
This article was published in APeeling in Summer 2020 and is read by Shannon Peel of MarketAPeel
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What is Personal Branding and why do we need it? How often have you heard, "You need a Personal Brand."? Whether you are trying to secure a new position, build a book of business, or become known as an 'Expert.' a personal brand is a requirement. In today's social media world, it is easier than ever to protect our reputations and destroy them.
.This episode was an article featured in APeeling in the Summer 2020 and is read by Shannon Peel of MarketAPeel
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