Designing Digital Excellence: Recent Episodes
Vasilios Lambos
It’s easy to waste a lot of money learning digital marketing on your own, especially if you find it complex and confusing. Listen to experts, practitioners, and entrepreneurs as we define key strategies for success online and offline.
We'll cover the current market environment for digital advertising in 2024, pain points we're seeing from small business owners, and the value of CDPs.
Google's VLA will migrate to performance max disrupting dealer's ability to optimize campaign success.
Brad Paschal is Regional Sales Director at Fixed Ops Digital. He brings a wealth of knowledge in Automotive marketing and shares his best practices for both fixed ops and seo. When we talk about designing digital excellence for Automotive, Brad demonstrates the future of driving effective digital experiences for dealerships.
Are you looking to take your Facebook Automotive strategy to the next level?
Bob Lanham joined Facebook in 2015 as an Automotive Retail Lead and has since become Facebook’s Head of Automotive Retail. Bob manages a small team that is responsible for the top 10 Dealer Groups in the US, the top Resellers in the US, working with Franchise Dealers through the Manufacturers as well as, Partnerships with the key DMS, CRM, Equity Mining and Digital Retailing Platforms.
Have you ever wondered what it would take to achieve digital excellence within the automotive industry?
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Located just outside of New York City in Woodside, Queens, Paragon Honda and Paragon Acura are the no. 1 Certified Honda and Acura dealers in the world, delivering an average of 950 cars per month and 32 cars per day, every day.
Have you ever wondered why some dealerships have high closing potential over others? Chris Olson is the managing partner of DealerMedics and breaks down why they believe managing your CRM effectively is a top priority for designing digital excellence.
Are you looking to deliver peak performance for your business and sales team?
Mike Szczesniak CEO of The Results Engine dives into the intricate world of performance coaching.
Have you ever wondered why digital marketing for dealerships remains remarkably antiquated?
Carson Henry - CEO of RABIT dives into the details on where dealership's should better accelerate their digital marketing optimizations.
Tune in for key insights to improve your dealership's digital excellence:
Topics and Insights:
- Matching the analog experience with digital
- Customer facing programs
- Brand building
- Measurement
Are you tired of mixed results and poor performing paid search campaigns? Vasilios will give you the roadmap to identify opportunity to enable paid search success. Dealerships and small businesses neglect their paid search strategy and account management. This leads to overall spend inefficiency and opportunities to save money.
Dealerships could do a much better job of designing their brand promise and positioning their media to maximize their customer experience.